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Last year, Target unveiled its much-hyped concept store, which features new design elements and a bigger retail space. To be exact, the new location in Katy, Texas, covers 150,000 square feet, compared with the company average of about 130,000.
That might not sound all that exciting, but wait until you see the tour videos on TikTok.
In the following clip from user @movingwiththemilitary, we see a Target store with large windows that let in more natural light, plants and walls of reclaimed wood, and aisles that are twice as large as their regular counterparts. As for the shopping carts, the design has been improved such that, according to the content creator, “it glides like a dream.”
Because of the concept store’s size, it’s able to offer a wider variety of products (and even stock more high-demand items so you won’t feel left out), as well as fit an expanded food section and outposts for Ulta Beauty, Disney, and Apple.
In addition, the redesign also includes the installation of natural (CO2) refrigerants to help lower emissions, electric vehicle charging stations and solar panels, more open and modernized offices for employees, and a much-bigger backroom fulfillment space to support same-day services like Drive Up.
Beginning this year, the retailer plans to incorporate the concept store’s design in more than half of their 200 full-store remodels and all of their 30 new locations. In 2024, all of Target’s remodels and new stores will have these new design elements.
“Our new store layout is bigger than our previous stores, and that extra space and optimized layout ensures our team can offer the very best of Target to our guests, whether they’re shopping online or in our stores,” said John Conlin, senior vice president, properties, Target.
He added: “Guests are turning to us for more things now than they ever did before — more joy, more inspiration, more fulfillment options — and this new store design enables us to even more easily and efficiently deliver for our guests all those things and more, now and into the future.”
Inigo Del Castillo
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