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Tag: Zoom

  • The Best Webcams for Looking Brighter and Better

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    Compare Top 7 Best Webcams

    Before You Buy, Try Using Your Smartphone

    You may not need a dedicated webcam at all. It’s actually really easy to use your smartphone’s cameras as a webcam instead, and they’re usually far superior. Recent iPhones, for example, have a feature called Continuity Camera—this works with certain MacBooks and allows you to wirelessly use the iPhone’s camera as a webcam. Apple even sells a Belkin mount that lets you hang your iPhone off the top of your MacBook or external monitor for the full effect.

    Photograph: Julian Chokkattu

    Belkin

    iPhone Mount With MagSafe for MacBooks

    Google Pixel phones also now feature wired webcam support. All you need to do is plug in a Pixel to your computer and choose the Webcam option for it to work. You’ll just need a tripod to keep it propped up; something like this Joby GripTight will do the job.

    Don’t have either of these devices? Don’t fret. We have a full guide on How to Use Your Smartphone as a Webcam with multiple methods no matter what PC or phone you own. Got a professional camera? We have a guide on setting it up as a webcam too.

    Lighting and Microphones Matter

    An easy way to improve your existing webcam is to add a light source. Webcams have small camera sensors so they often need a lot of light to deliver good results.

    7 Best Webcams  Tested and Reviewed

    Courtesy of Lume Cube

    Lume Cube Mini LED Panel for $70: Something simple like this will do the trick. You can adjust the brightness and the color temperature to match your room’s lighting. It works off of battery power or you can leave it plugged in via the USB-C cable to run for however long you want. The two quarter-inch threads mean you can use any tripod or light stand to mount it on your desk. It also comes with a diffuser to soften the light when it illuminates your face. We have more lighting options in our Home Video Gear guide.

    Webcams also have poor microphones. They’ll do the job but you’ll probably sound tinny. There’s a good chance your laptop’s mics are actually better, so try using those instead. Videoconferencing apps let you choose which mic you have to use, so just because you have a separate webcam doesn’t mean you have to use its built-in mic. Another option is to upgrade to a USB mic.

    Blue Yeti Nano Microphone

    Courtesy of Amazon

    Logitech Blue Yeti Nano USB Mic for $98: These microphones are the standard-bearer in the world of USB microphones, and the Nano packs everything most people need in a smaller footprint. Plug it into your computer and once you choose this mic in your video-calling settings as the default, you’ll immediately start hearing the compliments from people on the other end. Read our Best USB Mics guide for more details.

    Most videoconferencing software cap the resolution at 1080p for bandwidth purposes, so a 4K webcam may not be necessary at all. However, almost all 4K webcams come with software that lets you crop in or re-frame the image, allowing you to, say, move something in the background of your home office out of frame. This won’t affect your image quality much either, at least compared to cropping in on a 1080p webcam. 4K webcams often have better image quality in general too. They’re more expensive, but if you can afford it, they’ll serve you better.

    Also, it’s important to consider that 4K webcams often shoot at 30 frames per second, but often give you 1080p at 60 frames per second, which can be important, depending on the use case.

    Understanding Megapixels, Resolutions, and Sensors

    What matters with a webcam is the picture quality, but there are a number of camera specs that play into that. For starters, what we usually just call “resolution” is the pixel count of the final image, usually either 1080p, 1440p, or 4K. The sharpness of this final image is important, but it doesn’t alone tell the whole story on image quality.

    The camera sensor itself also has a resolution, which is usually referred to in terms of megapixels, which is just the total number of pixels (rather than resolution, which uses a width by height dimension). More megapixels can produce higher-quality images, but the physical size of the sensor is also important. A larger sensor with a lower megapixel count will often result in better images. There is, of course, other important parts of cameras, such as aperture of the lens, which controls how much light is captured and can effect low-light performance. Most webcams have an aperture of f/2.0, but some models that have better low-light performance like the Emeet SmartCam S800 or Insta360 Link 2 have a wider f/1.8 aperture.

    And lastly, the image processing has a lot to do with the final quality of the image. Webcams these days use lots of AI-based image processing to sharpen and balance the image around your face, including filtering out noise and smoothing out skin tone. Most of us want this to look as natural as possible, and there’s no question that some webcams are too heavy-handed.

    Other Good Webcams

    7 Best Webcams  Tested and Reviewed

    Photograph: Luke Larsen

    Emeet Pixy for $128: With its dual camera setup, this adorable little PTZ (pan-tilt-zoom) camera is like having a little robot friend hanging out on your monitor. Like the Insta360 Link 2 or Obsbot Tiny 2, the Emeet Pixy can detect your face and follow you around your setting, as well as respond to hand gestures. The tracking was quite good, though in terms of image quality, it didn’t quite live up to my hopes. It’s 4K and has a half-inch sensor, but it can’t handle tough lighting situations as well as something like the Emeet SmartCam S800. Still, it’s a solid, cheaper alternative to the Obsbot Tiny 2 Lite—and it’s just downright cute.

    Logitech Brio 4K for $170: The original Brio from 2017 was one of the earliest mainstream webcams to offer 4K resolution at 30 fps. Logitech gave it a minor update in 2022 with updated software and a privacy shutter, but the old model is still a fine purchase that’s a little cheaper. The white balance is still accurate, and my skin color always looks normal, whether I’m in a sunny room, in limited light, or using artificial light. The autofocus is fast and subtle when refocusing, and the image is razor-sharp. Plus, you can choose from 65, 78, and a superwide 90 degrees for your field of view, giving you some framing options. If you’re using a Windows machine, you can set it up to work with Windows Hello for face authentication to log in.

    Dell UltraSharp Webcam

    Courtesy of Dell

    Dell UltraSharp Webcam for $156: The UltraSharp Webcam feels incredibly substantial and is solid enough to take with you anywhere. Everything from the webcam body to the stand to the included tripod adapter is made of brushed aluminum. The stand and tripod adapter connects to the webcam body with a magnetic post that makes for a secure mount. The privacy cap connects magnetically and stays put with a satisfyingly strong hold, but it isn’t hard to remove. The inside of the cap is padded with a soft-touch fabric to keep it from scratching the lens. Even the forward-facing part of the stand is covered in soft-touch rubber to keep you from scratching the back of your laptop lid if you get a little reckless when setting up for a Zoom call. You can adjust the viewing angle between 65, 78, and 90 degrees and record in 4K resolution at 24 or 30 frames per second, as well as in 720p or 1080p resolutions at 24, 30, or 60 frames per second. However, the picture quality of the Dell isn’t any better than the Logitech MX Brio. It doesn’t have any microphones.

    Obsbot Tiny 2 Webcam for $299: I used Obsbot’s first Tiny 4K PTZ webcam with great results for more than a year, and after switching to the new Tiny 2, it’s just as great. The 4K-capable picture quality looks great, and the camera does an excellent job of following my movement. The company has also really polished its software over the years, offering lots of customization. It can respond to your hand gestures, but you can also buy a remote to control it, making it great for presentations and group video calls. It’s quite expensive, though. We haven’t tested the newer Tiny 2 Lite, but it’s cheaper, more compact, and has a smaller sensor.

    Insta360 Link for $180: This 4K webcam is an impressive beast. Mounted on a powered gimbal that rotates horizontally and vertically, the Insta360 Link (8/10, WIRED Recommends) will follow, refocus, and zoom in and out (up to 4X zoom) automatically as you move around the screen. It’ll even zoom in on presentation boards or papers you want to show off on your call. It offers outstanding sharpness, color contrast, and white balance in the choice of recording in 24, 25, and 30 frames per second in 4K resolution. There are dual noise-canceling microphones and a screw mount on the bottom for attaching it to a tripod, too. The only thing it lacks is a physical privacy shutter, but the camera points downward when it’s not in use. The Link 2 is a better buy, but this model has a three-axis gimbal that makes it more versatile than the Link 2’s two-axis gimbal.

    Don’t Bother With These Webcams

    Image may contain Electronics Camera Webcam Power Drill and Tool

    Courtesy of Adorama

    Not every webcam is an upgrade over the built-in one on your laptop. These are the models I tested that ranged from merely unimpressive to ones that made me look like the subject of a second-grade art project.

    Microsoft LifeCam Studio for $85: It says it’s a 1080p webcam, but there’s a catch—that’s only for recording video. Using it for video calls restricts you to 720p. My coworkers commented on how out of focus I constantly was. The white balance was so off that I looked more orange than an Oompa Loompa. And the exposure was so blown out that I never stopped looking like I was living through the last scenes of The Lighthouse. There was also a lot of lag in my movements and bad motion blur.

    Logitech Brio 500 for $130: This webcam has wacky adjustments. Held onto the base via a magnet, panning it downward often pulled it off the base instead of adjusting the angle, and swiveling it left or right caused it to loosen so much it wouldn’t stay put. That meant I kept having to pull it off the magnetic stand, screw the mount back down, and reposition it—and then not adjust it during the rest of the Zoom. That said, the image quality of its 1080p resolution, white balance, and color contrast was quite good, if not excellent, and it came with a USB-C connection and a physical privacy shutter. The autofocus could stand to be a touch quicker. Other positives are that you can get it in black, white, or pink, two more colors than what most webcams offer.

    Logitech Brio 300 for $60: The image quality is lacking on this one. Even in a fairly well-lit room, my picture was grainy. It also did weird things with the white balance as it autofocused. The field of view is quite narrow at 70 degrees and non-adjustable, so the image onscreen is up in your face. You’ll want to scoot back quite a bit so everybody else isn’t looking up your nose. Like the Brio 500, it comes in black, white, and pink, connects via USB-C, and has a physical privacy shutter. There are better options for this price without these image quality oddities.

    Razer Kiyo X for $48: The Kiyo X does away with the integrated ring light of the original Kiyo, but it does have automatic white balance and color saturation. Video picture settings can be tweaked in the Razer Synapse app, too. It also shoots 1080p-resolution video at 30 frames per second or 720p resolution at 60 frames per second. Its field of vision is a slightly wide 82 degrees. The built-in mics are nothing to write home about, so stick to the ones in your laptop or grab a USB mic. Sadly, there is no privacy shutter.

    Razer Kiyo Pro for $130: Although it looks similar to its cheaper, non-pro sibling, the Pro ditches the light ring and instead relies on software to compensate for low-light conditions. I resented having to download the Razer Synapse app to get a decent image out of the Kiyo Pro. Yes, fine-tuning settings is a very WIRED thing to do, but most people just want to plug their webcam in. Once you fiddle with the app settings, the image is sharp and beautiful. However, it has the same overly obvious autofocusing as the regular Kiyo, and it’s also a little overpriced. It’s not a bad pick, but again, the Logitech Brio can do 4K/30 fps, as opposed to this camera, which tops out at 1080p/60 fps.

    Creative Labs Live! Sync 4K for $57: I was skeptical about a 4K resolution webcam for this price, and my skepticism was validated in the wildly strange white balance that turned me and everything faintly orange. It may be the only webcam that made my room look darker than it was. The privacy shutter is a rubber cap you put on and take off. The bit that holds it to the webcam when it’s off is flimsy enough that if you’re rough or careless, you could rip it off, but it’s nice that it isn’t plastic, which would weaken over time. A minor issue is that the black cap blends in with the black webcam and lens, so, at a glance, it’s hard to tell whether the cap is on or off.

    Cisco Desk Camera 1080p for $131: Not to be confused with Cisco’s almost identically named Desk Camera 4K. I tried the 1080p, 8-MP version in a variety of natural and artificial lighting, but my fellow Gear Team members and I couldn’t help but notice that no matter how I used it, the video looked overly pixelated. Unless a webcam can make me look as good pixelated as Axel from Streets of Rage, then I want smooth video that looks like it’s 1080p. During Zooms, the Desk Camera 1080p had trouble with focusing and zooming, frequently and jarringly refocusing but never getting it quite right.


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    Luke Larsen, Julian Chokkattu

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  • Elon Musk’s xAI Faces High Exec Turnover as CFO and Key Leaders Step Down

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    Elon Musk’s A.I. firm is best known for its Grok chatbot. Photo by Jared Siskin/Patrick McMullan via Getty Images

    Mike Liberatore, chief financial officer of Elon Musk’s xAI, has left the company after just three months, the Wall Street Journal first reported. His exit adds to a wave of high-profile turnover at the startup. Launched by Musk in 2023, xAI is best known for its Grok chatbot. The company’s technology has quickly caught up to competitors, but Grok has also made headlines for controversial outputs and now for a string of executive departures.

    Liberatore joined xAI in April after eight years at Airbnb, where he was vice president of finance and corporate development. He also previously worked at PayPal and eBay. At xAI, he was reportedly involved in fundraising and oversaw data center expansion efforts in Memphis, Tenn. Liberatore left in July, according to the Journal.

    Around the same time, Raghu Rao, xAI’s former commercial lead, also departed. Rao had joined in April following roles at Zoom, Ernst & Young and Deloitte.

    Another loss came this summer when Robert Keele, a member of xAI’s legal team, stepped away from his role as general counsel. “Working with Elon on this tech, at this time, was the adventure of a lifetime,” Keele wrote in an Aug. 5 X post. He said he was leaving to spend more time with his family. His farewell included a Grok-generated video of a man in a suit shoveling coal, which Keele said was the chatbot’s response to the prompt: “What’s it like to lead legal at xAI?”

    Musk built xAI in just a few years with a founding team largely drawn from OpenAI and Google. Of the dozen co-founders, at least three have since left. Kyle Kosic is now at OpenAI, while Christian Szegedy became chief scientist at Morph Labs. Both departed last year.

    The most recent co-founder to exit was Igor Babushkin, who led engineering teams at the firm before leaving in August to launch his own venture capital firm focused on A.I. startups and agentic systems. “We wouldn’t be here without you,” said Musk in an Aug. 13 post responding to Babushkin’s announcement.

    Not every departure has been as cordial. Last month, xAI filed a lawsuit against Xuechen Li, a former member of xAI’s technical team, accusing him of stealing trade secrets to take to a new role at OpenAI. Li, who joined xAI in February 2024 and helped develop Grok, allegedly uploaded confidential data before accepting an offer from OpenAI in August. On Sept. 3, xAI won a court order temporarily blocking Li from starting the new job.

    Elon Musk’s xAI Faces High Exec Turnover as CFO and Key Leaders Step Down

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    Alexandra Tremayne-Pengelly

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  • Zoom Is Going After Google and Microsoft With AI-Driven Docs

    Zoom Is Going After Google and Microsoft With AI-Driven Docs

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    Starting Monday, Zoom users will have the option to open a document tool from within their video calling app and create sharable files based on their meetings—but they’ll also be prompted to use generative AI to help them write and edit them. This new feature, essentially Zoom’s version of Google Docs, is the latest effort to compete with Microsoft and Google to become an everything workplace for businesses.

    The docs feature Zoom’s AI Companion, a generative tool built on LLM models from OpenAI, Anthropic, Meta, and the company’s own models, unveiled last fall. It can take a meeting transcript and organize it into templates, or make tables, checklists, and trackers to organize processes and tasks. The docs can then be integrated to Zoom meetings for sharing and editing.

    “AI is what makes the experience so differentiated,” says Smita Hashim, chief product officer at Zoom. “The goal is that the mundane high-friction takes, which take up so much of our time, can be done by AI.”

    Zoom docs are the company’s latest update to its collaborative tool Workplace, which came out in March. It’s an attempt to attract customers in a crowded market: Google Workspace and Microsoft 365 dominate the space, and have already added their own AI features to tools and to their laptops.

    The market is “extremely difficult to compete in,” says Will McKeon-White, senior analyst of infrastructure and operations at research firm Forrester, but not impossible—Google Docs has thrived in a world where Microsoft Word once reigned. Google Workspace has more than 3 billion users, while Microsoft Teams has more than 320 million monthly active users.

    In this case, Zoom is betting that the price will matter: Its Workplace plans include the company’s AI Companion at no extra cost (Zoom Workplace costs between $14 and $19 dollars per user per month for smaller companies. Microsoft’s Copilot for 365 add-on costs $30 per user per month, and Gemini for business from Google costs between $20 and $30 per user per month in addition to base costs for the service).

    Gemini can also help users brainstorm in Google Docs, create images, and summarize and refine text. And Copilot can work across Word, PowerPoint, and Excel to analyze information, rewrite information, and create presentations.

    Persuading businesses to move from one workplace tech provider to another is challenging, and Zoom may be banking on the fact that many organizations already use Zoom alongside another provider, leaving them open to a switch. Zoom has been looking for the next big thing that could replicate its rapid growth during the Covid-19 lockdowns, as people worked via Zoom and even attended Zoom weddings. In early 2023, the company hit a tipping point—the number of clients that were willing to pay for Zoom had already done so, and fewer people were turning to it for “fun” Zoom calls with family or friends.

    The company dropped off the Nasdaq 100 at the end of 2023, and its share price is down nearly 90 percent from its 2020 high. Zoom laid off about 15 percent of its staff in early 2023, but—seemingly aware that it needed to expand—began integrating more calendar features and added cartoon avatars. Zoom has recently also seen growth in its Contact Center, a customer service channel for businesses. But to compete with bundled services like Google and Microsoft that also offer video calls, it needs to do more.

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    Amanda Hoover

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  • Video shows man with suspended license Zoom into Michigan court hearing while driving

    Video shows man with suspended license Zoom into Michigan court hearing while driving

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    ANN ARBOR, Mich. — A Michigan man appearing virtually in a Washtenaw County court hearing earlier this month was ordered by a judge to turn himself in after his camera showed him actively driving under a suspended license.

    The incident happened during a hearing May 15. Corey Harris, 44, was scheduled to attend the hearing for charges stemming from an earlier arrest in Pittsfield Township, just south of Ann Arbor.

    Video from the hearing shows the moment when Harris joined the hearing, visibly behind the wheel of a car in motion. Michigan has a law on its books prohibiting the use of cell phones and other electronic devices while driving.

    Once Harris joined on Zoom, Judge J. Cedric Simpson immediately asked Harris if he was driving.

    “Actually, I’m pulling into my doctor’s office actually, so just give me one second. I’m parking right now,” Harris responded.

    As Harris continued to drive on camera, Simpson could be seen mouthing, “Wow.” He then said, “So maybe I don’t understand something. This is a driving while license suspended (case) … and he was just driving, and he didn’t have a license?”

    corey-harris-hearing-zoom.png

    14A District Court/YouTube


    Harris remained on camera, a look of grim realization dawning on his face, while lawyers affirmed to Simpson that he had just broadcast to the entire courtroom that he was driving without a valid license.

    “I don’t even know why he would do that,” Simpson said. “So the defendant’s bond is revoked in this matter. The defendant is to turn himself in at the Washtenaw County jail by 6 p.m. today. Failure to turn himself in will result in a bench warrant with no bond.”

    Harris continued broadcasting in the court Zoom as he rolled his head back in disbelief and said, “Oh my god.”

    Harris was released from custody two days later, and is scheduled to appear in court again June 5.

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  • ROCKPORT RAMBLINGS: ‘Shed your meds’ topic for luncheon

    ROCKPORT RAMBLINGS: ‘Shed your meds’ topic for luncheon

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    Worried your taking too many medicines? A presentation on Wednesday may help you advocate for yourself and keep medications in check throughout the aging process.

    The Rockport Council on Aging will host Donna Bartlett, author of “MedStrong,” at a special luncheon presentation Wednesday, Feb. 21, at noon.

    The lunch and presentation topic “Shed Your Meds” is free thanks to sponsorship from Addison Gilbert Hospital and the Friends of the Rockport Council on Aging. The event will take place at the Rockport Community House, 58 Broadway, where seats are limited and advance reservations are required.

    A board-certified geriatric pharmacist based in Worcester, Bartlett is engaged in community outreach programming specializing in older adult medication needs, affordability and prescription coverage. Bartlett has seen first-hand the effects of staying on medication longer than necessary and the impact of “over medication.”

    Those in attendance can expect to come away with a better understanding of “de-prescribing” from an expert who has been practicing, teaching and speaking on the subject for more than 15 years. Copies of Bartlett’s book “MedStrong” will be available for purchase at the event.

    Seats may be reserved by contacting the Rockport Council on Aging at 978-546-2573.

    Career Day

    The DECA chapter at Rockport High School is sponsoring Career Day on Wednesday, April 3, at the school, 24 Jerden’s Lane, from 8 to 10:30 a.m., and the chapter is seeking for volunteers for presentations. Rockport High alumni are encouraged to present. Anyone interested in participating should email DECA advisor Scott Larsen at slarsen@rpk12.org.

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    Rockport Ramblings | All Hands

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  • We Know This Outdated Policy Kills Innovation — So Why Are Amazon, IBM and Zoom Bringing It Back? | Entrepreneur

    We Know This Outdated Policy Kills Innovation — So Why Are Amazon, IBM and Zoom Bringing It Back? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    If you’re a tech leader striving for innovation, you’re shooting yourself in the foot by pushing for aggressive return to office (RTO) mandates. Yes, you heard it right. You might think that statement is counterintuitive and defies conventional corporate wisdom, but its validity is increasingly corroborated by both statistical insights and real-world evidence.

    Tech companies lead the pack on flexibility

    Let’s start with some baseline data. According to the Scoop Flex Report for September 2023, an astonishing 94% of Fortune 500 tech companies offer at least a hybrid or fully remote work model, leaving a mere 6% in the draconian era of full-time office work.

    This finding is confirmed by a groundbreaking research paper — “The Evolution of Work from Home” — by economists Jose Maria Barrero, Nicholas Bloo and Steven J. Davis. Based on their survey, the tech sector leads the pack in flexibility, with an average of 2.6 work-from-home days per week.

    What about the future? As part of the July 2023 Survey of Business Uncertainty, fielded by the Atlanta Fed, Barrero, Bloom, and Davis asked U.S. business executives about the work-from-home outlook at their own firms. The survey responses cover about 500 firms distributed widely across industries, states, and firm size categories. Specifically, they asked: “Looking forward to five years from now, what share of your firm’s full-time employees do you expect to be in each category (fully in-person, hybrid, fully remote) in 2028?” Executives anticipate modest increases over the next five years in both the fully remote share and the hybrid share.

    Yet many tech companies — such as Amazon, IBM, and even Zoom — have announced top-down RTO mandates of several days per week recently. Such mandates are surprising, given recent findings on the importance of flexibility for innovation. Thus, even though tech leads the pack in flexibility, given the particular importance of innovation for tech, leaders in this sector need to seriously reconsider their increasingly inflexible policies.

    Related: The Forced Return to Office is the Definition of Insanity. Here’s Why.

    The mismatch between innovation and RTO strategies

    EY’s Technology Pulse Poll recently unearthed a startling insight: a whopping 78% of senior tech leaders assert that remote work positively impacts their ability to innovate. Now consider this against the background of another compelling statistic: 81% of tech executives have plans to make innovation-related acquisitions in the next six months.

    Ken Englund, EY’s Americas Technology, Media and Telecom leader, acknowledged his surprise at such strong support for remote work boosting productivity. England believes several factors drive this positivity. Remote work expands talent pools beyond geographic borders. It also boosts employee satisfaction by removing commuting time, energizing workers. Do you see the incongruity with top-down RTO mandates?

    The talent gap driving down innovation

    The conundrum deepens when we scrutinize the talent acquisition landscape. According to the EY Work Reimagined survey, 84% of employers, across sectors, are convinced that offering work flexibility is their golden ticket to recruiting top talent. But here’s where the rubber meets the road: employers and employees are locked in a tug-of-war over work arrangements. While 47% of employers still fantasize about their employees gracing the office at least two to three days a week, a stark 50% of knowledge workers are willing to set foot in the office only once a week. The gap isn’t just a tiny fissure; it’s a gaping chasm.

    Indeed, Englund cautions remote work isn’t without trade-offs. Firms must work hard to build cohesive cultures and apprenticeship opportunities traditionally facilitated by in-person proximity. As England summarized, companies have significant work ahead to recreate the “corporate glue” that binds distributed teams.

    However, top-down RTO is not the answer, according to Englund. He believes the recent spate of forced mandates from tech companies signals a command-and-control mentality. That’s the real driver, with justifications of RTO as pursuing spontaneous innovation through random meetings in the hallways simply a fig leaf for a much more authoritarian motive.

    Indeed, the opinions of 78% of senior tech leaders themselves suggest that such command-and-control RTO mindsets will harm innovation. And yet, so many are pursuing such mandates — though fortunately, far from all.

    A case study in fostering innovation through flexibility

    What does excellence look like in this new world of work? Enter Atlassian. My recent interview with Annie Dean, VP of Atlassian’s Team Anywhere, provided an inside look into the future.

    The company deploys a trifurcated strategy to stay ahead:

    • Global talent recruitment: By not restricting work to a single geographic location, Atlassian has opened the floodgates to a reservoir of global talent. This ensures a plethora of diverse viewpoints, which in turn fosters unique problem-solving and innovation.
    • Autonomy-driven employee engagement: Allowing employees to work remotely contributes to a higher level of autonomy. Autonomy often correlates with increased job satisfaction and engagement, which are critical ingredients for innovative thinking.
    • Internal product refinement: Atlassian utilizes its own suite of collaboration tools internally before releasing them to customers, essentially transforming its entire workforce into a testbed for innovation.

    Their “team gatherings” aren’t just sporadic meet-ups but strategically planned sessions to catalyze brainstorming and camaraderie. The company reports a 30% improvement in team cohesion lasting for four to five months after these gatherings, whereas conventional in-office interactions demonstrated no lasting impact.

    The outcome of this approach is far-reaching. It doesn’t just signify a new way of working; it has manifested into a culture where innovation is ingrained. It’s a formula that not only leads to increased engagement but also provides Atlassian a distinct advantage over competitors who are slow to adapt to the new world of work. By encouraging diversity and promoting engagement, Atlassian isn’t just navigating the current business environment; they’re sculpting it.

    Related: We’re Now Finding Out The Damaging Results of The Mandated Return to Office — And It’s Worse Than We Thought.

    The path forward: Disrupt or be disrupted

    If the goal is to innovate, then the means to that end must also be innovative. That’s why I tell the dozen or more tech leaders who ask me every month how to determine what level of flexibility to offer to their teams.

    It’s time to disband forced, top-down RTO policies and adopt flexible work models that empower your employees and enlarge your talent pool. Here’s how:

    • Overhaul RTO policies: Convene a task force to revisit and re-engineer your RTO strategy. Make sure the new model aligns with your innovation goals.
    • Make the office worth the commute: As I tell clients, the only good reasons to come to the office are for intense collaboration, nuanced conversations, socializing and team bonding, and mentoring and on-the-job learning. By contrast, individual tasks are much better done at home.
    • Engage your workforce: Implement a democratic approach by engaging your workforce in the decision-making process. After all, they are the ones who will live this reality.
    • Invest in technology: Robust collaboration tools can not only replicate but also enhance the office experience, making geographical location a non-issue.
    • Cultivate a flexible-first culture: If increasingly flexible work is the future, as research by Barrero, Bloom, and Davis, why not make it your present? A flexible-first culture can be the catalyst for not only innovation through attracting a global talent pool but also boost diversity.
    • Pursue adaptive leadership: Embrace a leadership model that is agile, empathetic, and inclusive. A one-size-fits-all strategy is doomed to fail.

    To survive and thrive in today’s volatile tech landscape, it’s not enough to innovate in your products and services. You must also innovate in your workplace strategies. The future is flexible, and it’s time to bend before you break.

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    Gleb Tsipursky

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  • Zoom’s New AI Tech Will Help You Skip Video Meetings | Entrepreneur

    Zoom’s New AI Tech Will Help You Skip Video Meetings | Entrepreneur

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    Finally, a company is using generative AI to help us, not replace us.

    Zoom announced the fall release of Zoom AI Companion, a new generative artificial intelligence tool that promises to deliver “powerful, real-time digital assistant capabilities to help users improve productivity and work together more effectively.”

    So what does that mean in non-press-release speak? Here are some of the highlights of what it will be able to do:

    • Recordings of Zoom meetings will have autogenerated highlights and smart chapters that viewers can quickly zip through. They’ll also have review summaries and next steps.
    • If you’re late for a meeting, instead of bringing things to a screeching halt with questions (or sitting there clueless), you’ll be able can catch up by submitting questions into a side panel and receiving AI-generated answers.
    • After a meeting, hosts will receive a meeting summary that they can share with people who were unable to attend (or people who were clearly sleeping with their eyes open).
    • Zoom says by spring 2024, AI will give attendees real-time feedback on their presence in meetings, even offering coaching to improve their conversational style and presentation skills. (That’ll be fun to have a robot tell you your brainstorming ideas were asinine, right?)

    Related: Zoom, the Company That Took Remote Work By Storm, Is Telling Employees to Return to the Office

    Zoom says that AI Companion will be available at no additional cost if you’re already a paying customer. “We are transcending the hype in generative AI by delivering tangible products and disrupting the industry’s pricing model, making it easy for businesses and people like you and me to leverage generative AI’s full benefits in our day-to-day work,” said Zoom’s chief product officer Smita Hashim in the company’s statement.

    Now, if any of this has you feeling queasy about privacy, the company says that it does not use any customer audio, video, chat, screen-sharing, or attachments to train its AI. Plus, they say that AI Companion is turned off by default — it will need to be activated each and every time by users. So no recordings of meetings you didn’t want preserved for the ages. And also, no recordings of important meetings that someone forgot to press record on. So here’s a free business idea for all the techies out there: develop AI to remind us to turn the AI on.

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    Dan Bova

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  • Zoom’s terms of service change sparks worries over AI uses. Here’s what to know.

    Zoom’s terms of service change sparks worries over AI uses. Here’s what to know.

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    When Zoom announced an update to its terms of service earlier this week that appeared to provide access to users’ data for AI training, privacy advocates and customers rang the alarm.

    “Zoom’s [terms of service] now demand that they use AI to train on audio, face and facial movements, even private conversations without recourse, unconditionally and irrevocably,” scientist Bryan Jones said in a tweet, “Opting out is not an option.”

    The backlash prompted Zoom to clarify its service terms in a blog post on Monday, where it promised not to “use audio, video, or chat content for training our models without customer consent.” 

    However, while privacy experts say that promise is now codified in Zoom’s user agreement, they warn that it doesn’t prevent the company from using customer data to train AI. As a result, many users are confused about how much of their data is being used and how to protect their privacy during digital meet-ups. 

    Zoom did not immediately respond to a request for comment.

    Can Zoom access users’ video calls to train AI? 

    Yes, Zoom can use customers’ video calls and chat transcripts to train AI, as long as it has users’ consent. 

    However, if a meeting host agrees to share data with Zoom, everybody participating in the meeting must share their data during that call. 

    This means participants who don’t want to share their information with the company must leave the call if their host consents to data sharing. This could be a problem for workers whose employers require them to attend Zoom sessions. 

    “If the administrator consents and it’s your boss at your work who requires you to use Zoom, how is that really consent?” Katharine Trendacosta, director of policy and advocacy at the Electronic Frontier Foundation, told the Associated Press.

    What kind of data can Zoom collect?

    There are two types of data Zoom can collect: “service-generated data,” such as the features customers use and their locations, and “customer content,” or the data created by users themselves, such as audio or chat transcripts.

    In its blog post, Zoom said the company considers service-generated data “to be our data,” and experts confirm this language would allow the company to use this data for AI training without obtaining additional consent.

    Service-generated data may be used for “for the purpose of … machine learning or artificial intelligence (including for the purposes of training and tuning of algorithms and models,”  according to Zoom’s terms of service. 

    As for customer content, Zoom may use the data “for the purpose” of machine learning or AI, the same agreement shows. 

    What is Zoom doing with AI? 

    In its blog post, Zoom said it will use customer data to train artificial intelligence for AI-powered features, such as automated meeting summaries for customers.

    However, it’s unclear if the company is working on other consumer-facing AI products or internal projects that will tap customer data. 

    Zoom’s terms of service agreement is “super broad,” meaning the company could use certain types of customer data for any number of AI projects, Caitlin Seeley George, campaigns and managing director at Fight for the Future, told CBS MoneyWatch. 

    “[Zoom’s] updated terms of service are very broad and could allow them to do more than summarize meetings, even if they aren’t doing it yet,” George said. 

    How do I know if a meeting organizer is sharing data during our call? 

    If a meeting organizer decides to use a feature that requires user-generated content like call or chat transcripts to be shared with Zoom, the meeting’s participants will receive an alert that an AI feature has been enabled and that their data could be shared for AI training, the AP reported. 

    The app will then prompt participants to either proceed with the meeting or to leave.

    What are some alternatives to Zoom? 

    Privacy advocates like George recommend steering clear from Zoom until the company provides more details about how users will give their informed consent, which data will be collected and how it will be used. 

    Of course, there are other platforms Zoomers can use to host video calls. 

    Signal, which has a strong privacy focus, promises not to “collect or store any sensitive information” and can be used to create chats and group calls for up to 40 people, its website shows

    Jitsi, a privacy-focused video conferencing tool, can also host group calls. The open-sourced platform is free and offers unlimited time on video calls. 

    With reporting by the Associated Press.

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  • Today’s agenda: Cutting down on meetings

    Today’s agenda: Cutting down on meetings

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    Like millions of workers, Kaz Netajian felt strait-jacketed in what seemed like one endless meeting. “I was spending 9-to-5 in meetings,” he said. “I was doing my actual work after 5, and that just made me, like, worse at home and made me worse the next day at work.”

    And as chief operating officer at commerce tech giant Shopify, he knew his coders and designers felt the same way. “People who build things, people who create things, require focus. So, if you’re thinking about a problem and you’re constantly interrupted, nothing good comes out of it,” he said.

    On average, meetings are taking up nearly half of our work week. According to Microsoft, since the pandemic began, the number of meetings has jumped 153%.

    meetings-meetings-meetings.jpg
    It’s time for … another meeting!

    CBS News


    So, who’s to blame for the preponderance of bad meetings? Nejatian said, “Companies started valuing managers over crafters. We started building companies to optimize for people whose job it was to manage other people, rather than do anything.”

    “Those who can’t make something, schedule meetings?” asked Rocca.

    “Yeah! We need to actually have you prove that you can build something before we give you Google calendar, and then I think the world will be better,” Nejatian replied.

    So, in January Shopify imposed a meeting moratorium, deleting almost all meetings with more than two people, and cautioning employees about setting up new meetings. 

    The company expects to liberate 300,000 hours this year alone.

    Nejatian said, “I expect that we will get at least 25 percent more work done because of a number of meetings that aren’t happening.”

    But Steven Rogelberg, from the University of North Carolina at Charlotte, says the issue is less about the quantity of meetings and more about their quality. “While we definitely could do with a little fewer meetings in our schedules, for sure, the bigger problem is ineffective meetings,” he said. “If we do our meetings better, there [are] lots of positive outcomes that come from it.”

    As a meeting scientist, Rogelberg has been studying the causes of bad meetings and their effects.

    Rocca said. “There was a meeting where I work – I wasn’t there for it – but this meeting was so bad that it’s already become legendary. I heard from people afterwards about this terrible meeting. They seemed rattled, maybe even traumatized.”

    “Sounds horrible!” said Rogelberg. “There is something called Meeting Recovery Syndrome. When you have a bad meeting, it sticks with you. It’s not good enough to keep it to yourself. You’ve got to tell someone else. Bad meetings, they hurt your productivity. They drain you. They fatigue you.”

    If you’re experiencing MRS, it may be due to meeting bloat. That’s when more and more people keep getting added to the meeting.

    Or, said Rogelberg, it could be due to “Parkinson’s Law,” which is “the idea that work expands to fill whatever time is allotted to it. So, if a meeting is scheduled for one hour, magically it will take one hour.”

    But here’s the good news: you can prevent Meeting Recovery Syndrome with these tips from Rogelberg:

    • Do you even have to have this meeting? Could it instead be an email?
    • As for your agenda, formulate it as questions to be answered, rather than bullet points to be delivered.
    • If you’re the meeting host, don’t do all the talking. Software company Atlassian has a rubber chicken named Helmut; if someone squeaks it, you’ve been talking too long!

    Now let’s circle back to Shopify, and its innovation in meeting mitigation: The Meeting Cost Calculator, which assigns a price to a meeting based on who’s invited and for how long. Netajian showed Rocca a regular calendar invite that he’d just sent out, with a meeting cost estimated at $841. “What would an average engineer cost? What would an average hour of a designer’s time cost? Add that up and put it down there.”

    meeting-cost-calculator.jpg
    Time is money!

    CBS News


    Rocca said, “Meetings are not just neutral time; they cost money.”

    “Yeah. So, people ask questions: what is this meeting for? Why are this many people in it? And those questions will put an immense amount of pressure on organizers to organize fewer meetings – and leave the rest of us alone.”

    OK, that’s our hard out. Now I’m going to give you back the rest of your Sunday.

    meeting-ended-by-host.jpg

    CBS News


         
    For more info:

         
    Story produced by Dustin Stephens. Editor: Lauren Barnello. 

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  • January Jones Wants Casting Directors “to Come Back Into the Office Like Everyone Else”

    January Jones Wants Casting Directors “to Come Back Into the Office Like Everyone Else”

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    January Jones is sick of auditioning over Zoom. Variety reports that over the weekend the Mad Men actor took to her Instagram Stories to express her frustration with virtual auditions. “Note to Hollywood: It’s time for casting directors to come back into the office like everyone else. To audition actors in person,” she wrote.

    Jones took on virtual auditions as well as the now ubiquitous “self-tape,” which requires the actor to film their own audition and send it to the casting director themselves. “I personally have had to self tape several times since the pandemic began and there is zero benefit to it for anyone involved,” her post continued. “It’s time consuming, expensive, and a drag to whomever you have to drag in to read with you (sorry Mom), and is often done with zero direction/notes.” She also gave some free advice to aspiring actors out there, warning them to never pay for an audition: “And if anyone asks for a FEE to audition please know that this is criminal and PATHETIC.”

    “I can’t imagine how difficult it must be for an actor just starting out if an established actor has to beg for a Zoom [meeting] when an in-person audition is ‘unavailable,’” Jones concluded. “Please do better.”

    While virtual auditions and self-tapes have allowed actors to audition in a socially distant manner, they’ve come with their own issues. In 2020, White Lotus actor Lukas Gage went viral after posting video of a virtual audition where a director, later revealed to be TV-comedy veteran Tristram Shapeero, disparaged him (and his apartment!) while thinking he was on mute during the actor’s audition. (Shapeero apologized, saying that he was “mortified” by his comments.)  

    At the time, Jones commented on Gage’s viral audition, perhaps foreshadowing her now documented distaste for the virtual audition process. “Classy response Lukas 👌🏻,” she wrote. “What an entitled asshole, dm me who it was so I can make note not to ever work with that person.” 

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    Chris Murphy

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  • How to Bridge The Gap Between In-Person and Remote Meetings | Entrepreneur

    How to Bridge The Gap Between In-Person and Remote Meetings | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    With the right technology and facilitation, hybrid meetings can provide the best of both worlds: the benefits of in-person meetings, such as nonverbal communication and spontaneous collaboration, combined with the convenience and cost-effectiveness of remote meetings.

    But to truly take advantage of the benefits of hybrid meetings requires overcoming our intuitions and gut reactions about how to manage meetings and investing in quality AV technology, developing new meeting norms, and training participants on using this technology and following these norms. Otherwise, hybrid meetings can be a miserable experience for both in-person — especially remote attendees, as I’ve seen in consulting for 21 organizations on how to implement hybrid work arrangements.

    Related: What Is the Best Way to Run a Highly Effective Hybrid Meeting?

    Importance of excellent meeting AV technology

    One of the most critical elements of a successful hybrid meeting is having excellent audio and video (AV) technology that allows all participants to see and hear each other clearly.

    Many conference rooms are long and narrow, and cameras are typically located at one end of the table so that those at the far end are not easily visible on video. That creates a problem for remote attendees since they can’t see clearly the body language and gestures of the in-person attendees. Similarly, remote attendees need to be able to hear the points made by everyone in the room, but the typical narrow meeting rooms are not set up to pick up audio well for all participants, just for those at the head of the table.

    Remote participants need to see the person who is speaking at any given time. To do so requires a camera that tracks and focuses on whoever is speaking at the moment. They also need a second camera that shows the whole room to catch the nonverbal cues of their in-person colleagues. After all, the point of a meeting is not simply one-way communication by the speaker; it’s also observing the reaction of the meeting participants to the speaker. Finally, they need a third camera showing the PowerPoint and/or whiteboard.

    In-person participants, in turn, have to be able to see remote attendees clearly. That means, ideally, having them sit on one side of the table and on the other side having a big conference room screen with the remote attendees. Then, the natural focus of the in-person attendees goes to the remote participants, not to each other.

    Separate facilitation for remote attendees

    Another important factor in successful hybrid meetings is having a separate facilitator for remote attendees. Team leaders serve as the traditional meeting facilitator, and they already have their hands full managing the in-person portion of the meeting and the agenda while also being a participant.

    Instead, the team leader needs to appoint an in-person attendee as the remote facilitator. This person’s role is to ensure that remote attendees are able to fully participate in the meeting and that their contributions are heard and acknowledged. They can also help to manage any technical issues that may arise. The remote facilitator should solicit the feedback and input of remote attendees, and interject on their behalf as needed. They also need to read out loud chats typed by videoconference attendees who ask the remote facilitator to make a point on their behalf.

    Related: Making Hybrid Models Work Is No Longer a Luxury – It’s a Necessity

    Expressing yourself through emojis or chat

    Remote attendees need to collaborate with the remote facilitator and advocate for their perspective and full-fledged participation in hybrid meetings. They need to express themselves in reaction to what people are saying through reaction emojis or chat.

    The challenge is that you can’t see the responses of remote participants to what the speaker is saying, so remote participants have to be more deliberate about their responses. Fortunately, by using chat or reaction emojis, they don’t have to interrupt the speaker or impede the conversation flow. It’s much easier to use such features, especially for introverted participants, making them more likely to shine as remote participants in hybrid meetings.

    And since there’s someone in the room whose job it is to make sure remote participants are heard — the remote facilitator — that person will interrupt the speaker on their behalf. For example, a remote participant may indicate that they have a question or comment in the chat. If that happened in the room, the speaker could see that someone had a frown or confused look. But they can’t see that easily for remote participants. However, the remote facilitator can interject on behalf of the remote attendees, addressing their confusion and making sure the remote participants can make their contribution.

    Norms of behavior for in-person participants

    In-person participants have to pay attention to remote attendees and make an effort to include them in the discussion. This can be done by signing into the meeting on their laptops or phones and tracking the responses of remote attendees through chat or emojis. In fact, they can contribute to the conversation if they sign into the meeting, and make sure they don’t miss the valuable subtext in the chat.

    Likewise, in-person attendees have to overcome their intuitive and natural temptation to prioritize other in-person attendees. They need to pay attention preferentially to remote attendees and encourage other in-person attendees to do so as well. That’s why it helps to sit facing the remote attendees, not fellow in-person attendees.

    Training meeting participants

    To achieve this change of norms and address cognitive biases requires training both the in-person and remote meeting facilitators and also the attendees, including in-person and remote ones. The new norms will seem artificial and uncomfortable at first because everyone will have to address their miscalibrated intuitions, but it will help maximize everyone’s participation and address the problems with typical hybrid meetings. Training — which should involve practice and role-playing — will help overcome the initial discomfort and ease alignment with the new norms.

    Part of the required training involves setting up feedback systems for continuous improvement. Thus, especially as teams are starting to figure out their new meeting norms, they need to measure and get feedback on the quality of the hybrid meeting experience, for in-person and especially remote attendees. As you’re making these transitions, survey participants on various aspects of the meeting, such as their overall evaluation of their meeting experience, how well they were able to hear and see others, how well they think others heard and saw them, how much they were able to participate in and impact the meeting, how well the in-person participants accommodated remote participants, how well the facilitator accommodated remote participants, how effectively were features like chat and emojis like “raise hand” used, what could have been done better to improve their experience and impact, and related questions. Particular feedback needs to be provided to the meeting facilitators, including watching recordings with a coach who can point out specific moments the facilitator performed well, and other areas where they may need improvement.

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    Gleb Tsipursky

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  • Zoom CEO Eric Yuan Takes 98% Pay Cut Amid Layoffs

    Zoom CEO Eric Yuan Takes 98% Pay Cut Amid Layoffs

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    Zoom CEO Eric Yuan told employees in an email on Tuesday that he would cut his own salary by 98% and not take a bonus amid a layoff announcement at the company that will affect around 1,300 workers worldwide.

    “As the CEO and founder of Zoom, I am accountable for these mistakes and the actions we take today,” Yuan told employees.

    “I want to show accountability not just in words but in my own actions” he added.

    Zoom, a video communications company, saw supercharged growth fueled by the pandemic and a change to work-from-home culture. Yuan founded the California-based company in 2011. At its peak, the company’s stock clocked in at $559 a share in October 2020.

    Related: How Zoom Won 2020 by Meeting a Surge of Demand

    But, like many companies that soared during the crisis, it had a rough landing — its stock is currently trading at around $80 a share (it went up about 10% post-layoff announcement).

    Yuan cited the pandemic rollercoaster as a reason for the cuts in his message to staff. “Within 24 months, Zoom grew 3x in size to manage this demand while enabling continued innovation,” he said.

    “We didn’t take as much time as we should have to thoroughly analyze our teams or assess if we were growing sustainably, toward the highest priorities,” he added.

    Zoom is the latest tech company to announce large-scale layoffs. Amazon, Google, and Meta have all laid off thousands of employees in the last four months.

    Related: Google Will Lay Off 12,000 Workers Due to ‘Difficult Economic Cycles’

    Yuan’s base salary last year was $301,731, per Bloomberg. The cut will bring his salary down to $10,000.

    Other executives at the company will also take pay cuts of 20% and forgo bonuses for the upcoming year, the filing added.

    Laid-off “Zoomies,” at least in the U.S., will receive “up to” 16 weeks of salary and healthcare.

    Other CEOs of tech companies have taken pay cuts, though on much larger base salaries. Tim Cook cut his salary by 40%, which brought to $43 million, per CNBC.

    David Solomon, the CEO of Goldman Sachs, cut his by 29%, which brought it down to $25 million.

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    Gabrielle Bienasz

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  • Zoom will lay off 1,300 employees and CEO is taking a massive pay cut | CNN Business

    Zoom will lay off 1,300 employees and CEO is taking a massive pay cut | CNN Business

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    CNN
     — 

    Zoom on Tuesday said it will lay off about 1,300 employees, or approximately 15% of its staff, becoming the latest tech company to announce significant job cuts as a pandemic-fueled surge in demand for digital services wanes.

    In a memo to employees, Zoom’s CEO Eric Yuan said the layoffs would impact every part of the organization. Yuan also said he and other executives would take a significant pay cut, after acknowledging he made “mistakes” in how quickly the company grew during the pandemic.

    “As the CEO and founder of Zoom, I am accountable for these mistakes and the actions we take today– and I want to show accountability not just in words but in my own actions,” he wrote. “To that end, I am reducing my salary for the coming fiscal year by 98% and foregoing my FY23 corporate bonus.”

    Yuan said members of the executive leadership team will reduce their base salaries by 20% for the coming fiscal year and forfeit their fiscal year 2023 bonuses.

    Shares of Zoom rose nearly 9% in midday trading Tuesday following the announcement.

    Zoom, more than most companies, came to define the early days of the pandemic, as many turned to its platform to video chat with friends and colleagues during lockdowns. By mid-2020, Zoom reported skyrocketing revenue fueled by a spike in business customers from the many companies forced to turn to remote work.

    Yuan said the company staffed up “rapidly” during the early days of the pandemic to support the boom in demand as many turned to its platform to video chat with friends and colleagues. “Within 24 months, Zoom grew 3x in size to manage this demand while enabling continued innovation,” Yuan wrote.

    Zoom stock declined significantly last year, however, as more workers returned to office life.

    Zoom is far from the only pandemic darling to experience a sharp comedown. Peloton, for example, has gone through several rounds of layoffs. Much of Big Tech, which also grew fast during the pandemic, has since announced layoffs, too.

    And late Tuesday, eBay

    (EBAY)
    said in a regulatory filing that it would cut about 500 jobs globally — about 4% of its employee base — during the next 24 hours.

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  • Darius Rucker Honored For Two Career Milestones – One Involving His Mega-Hit ‘Wagon Wheel’

    Darius Rucker Honored For Two Career Milestones – One Involving His Mega-Hit ‘Wagon Wheel’

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    Fellow songwriters, musicians, and industry executives gathered in downtown Nashville to celebrate Darius Rucker’s latest No. 1 hit, “Beers and Sunshine.”

    Written by Rucker, Josh Osborne, Ross Copperman, and J.T. Harding – the song mark’s Rucker’s tenth single to go all the way to the top of the country music charts.

    They recalled how they wrote the song in the early months of the COVID pandemic. Nashville songwriting sessions typically involve writers physically gathering together in a writing room, but during COVID, everyone was forced to take a different approach and brainstorm via Zoom calls.

    “We got on Zoom and it was weird, but also so much fun,” Rucker recalled, “because Zoom is no-nonsense. When you get together in a writing room, you sit around, you talk about your kids, you talk about what’s going on, and you take 40 minutes before you start writing. Not on Zoom. On Zoom it’s like, ‘Let’s write the song!’”

    He says after they wrote “Beers and Sunshine,” they knew it was something special.

    “And then, Ross (Copperman) went out of his way to record this whole record on Zoom. Nobody was ever in the room together. Ross would get the drummer to play, then he’d get the bass player to play, and when everything was done, he got my vocals over Zoom.”

    “Beers and Sunshine” may be the first song written and recorded on Zoom to reach No. 1 on the country charts.

    Rucker seems bent on making history. “Beers and Sunshine” follows other chart-toppers like “Don’t Think I Don’t Think About It,” “It Won’t Be Like This for Long,” and “Alright,” just to name a few.

    He says it’s almost hard to believe how far he’s come as a country artist.

    “It’s pretty exciting. Because not really expecting much from the beginning, then having success out of the box and now 16 years later, ten No. 1’s. That’s pretty amazing.”

    And now, his mega-hit “Wagon Wheel” has officially sold more than 11 million copies (streaming and sales combined). It’s still selling so fast, label executives didn’t have a chance to commemorate reaching RIAA Diamond status (which is 10 million copies), before it sold an additional one million.

    NBC “Today Show” anchor Craig Melvin, a friend of Rucker’s and a fellow South Carolina-native, traveled to Nashville to mark the occasion.

    “When they said Darius had achieved something with “Wagon Wheel,” that only four songs in the history of country music had achieved, I was like, I’ve got to be there. This is history in the making.”

    Melvin pointed out that Rucker’s superstar status as a country music artist follows his longtime success as lead singer of Hootie & the Blowfish with pop hits like “Hold My Hand,” “Let Her Cry,” and “I Only Want to Be with You.”

    “It’s another thing entirely to have lightning strike twice in a major way,” Melvin said. “And it did for him.”

    Melvin also touched on Rucker’s heart for “giving back,” with his support of more than 200 charities, and his reputation for not just donating money but “showing up” to help and give his time.

    In noting the success of “Wagon Wheel,” UMG Nashville Chairman/CEO Mike Dungan – who first signed Rucker to his record deal years ago, explained that “Wagon Wheel” was Rucker’s idea from the beginning. He recounted how Rucker called him one night from his daughter’s talent show in Baltimore where Rucker had seen some teachers, counselors and custodians perform the song. Dungan described the brief conversation:

    “Darius goes, ‘Hey man,” you know that song, Wagon Wheel?’

    I said, ‘Yeah.’

    He goes, ‘Hey man,’ I’m gonna cut it.’

    I said, ‘I don’t know that that’s a song anybody should ever try to cover.’

    Darius said, ‘I’m gonna cut it,’ and hung up.

    As Dungan turned to look at Rucker, Rucker laughed and said, “You weren’t saying what I wanted you to say.”

    Dungan nods, then says, “And my God he was right.”

    Rucker, who credits much of the song’s success to Lady A adding vocals and producer Frank Rogers’ work in the studio, says he never imagined it would be become such a big hit. He just liked the song and wanted people to hear it. Now, everywhere he goes, it gets a tremendous response, even during a recent performance at the Grand Ole Opry.

    “Wagon Wheel has become part of the lexicon,” Rucker says with a laugh. “When I play it, people lose their minds, just as they did the other night at the Opry. When we got to that song, everybody stood up and started dancing. How many times does that happen at the Opry?”

    As he celebrates his latest career milestones, Rucker remains both humble and grateful. He says all he wanted when he first came to Nashville was the chance to make his own county album.

    “It was a labor of love, and I would have done it even if I hadn’t got a record deal. I came here because I wanted to make the music. And I can’t thank you guys enough for the life you’ve given me.”

    Rucker is currently hard at work on a new album set for release early next year. He has a new single out called “Ol Church Hymn” featuring Chapel Hart.

    Odds are pretty strong he’ll be adding to that list of No 1’s.

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    Pam Windsor, Contributor

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  • 4tiitoo Launches NUIA Full Focus – a Smart Software for Natural Eye Contact in Video Calls

    4tiitoo Launches NUIA Full Focus – a Smart Software for Natural Eye Contact in Video Calls

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    The Munich-based startup 4tiitoo (forty two), which specializes in gaze control of computers, launches NUIA Full Focus, a software that creates natural eye contact with conversation partners in video calls intelligently and without artificial image adjustments. This builds trust, makes content more memorable and simply helps the speaker to come across as more engaging.

    Over 900 million business trips are expected to be replaced by remote communication this year. In this new normal, the ability to build trust in video calls is a key success factor. This is especially important for sales. Studies show that eye contact is the key to trust. This applies to video-supported communication just as much as to face-to-face meetings. Eye contact in video calls is provided to the conversation partner when the user looks at the monitor area near the camera (the “sweet spot”). Currently, however, a lot of relevant information – often even the image of the other person in the call – is displayed far away from this sweet spot. As a result, many callers seem to look away from the camera and the person they are talking to – even when they are actually concentrating on the video image of the person they are talking to.

    With NUIA Full Focus and an Eye Tracker installed, a quick glance at relevant screen content is enough to automatically duplicate it into the sweet spot. The user can then look in the direction of the camera again and signals full attention to the conversation partner through eye contact.

    In addition to intuitive eye contact, NUIA Full Focus contains a number of other useful functions: Important commands within the video call software, such as Mute and Hang Up, can be controlled by gaze without this software being actively in the foreground. If you move from the ideal camera angle, Full Focus’s Posture Coach functionality gives a brief warning, helping you optimize your conversational position and showing your attention.

    NUIA Full Focus works seamlessly with all video communication solutions such as Microsoft Teams, Zoom, Google Hangouts, Webex or Skype. When used in sales, NUIA Full Focus also integrates with content from SalesForce, Hubspot and other CRM systems. Whether in sales calls, webinars, trainings, job application situations or in daily meetings with colleagues – with NUIA Full Focus you give your business partners the attention they deserve.

    4tiitoo co-founder and Managing Director Tore Meyer: “In our own video calls we noticed over and over again that the participants gazed in all possible directions, just not at our eyes. We wanted to do this better, especially in our sales and investor calls, so we started by positioning relevant windows on the screen with the mouse near the camera. That was an improvement, but at the same time distracted us in highly concentrated call situation. After a big investor pitch via video conference, we came up with the idea: Why not solve this more elegantly with our Eye-Control platform? NUIA Full Focus is the result.”

    Those who make eye contact will be noticed. This is something Tore Meyer has learned from personal experience: “During our financing round, we got to know all new investors via video call using this technique” – with success. A financing round for 3.1 million euros was signed in mid-October. In view of the continuing interest, a second closing is in preparation.

    For more information: https://4tiitoo.com/GoFullFocus

    NUIA Full Focus product video
    https://youtu.be/_Yoon5vcQ2k

    About 4tiitoo

    4tiitoo GmbH is a market leader in the area of enterprise SaaS companies for AI-based solutions for easy gaze control of computers. The software NUIA Productivity+, used by numerous large companies across various industries, improves efficiency and ergonomics when using standard office software. The new product NUIA Full Focus provides natural eye contact and trust in video conferences – fully automatic and with all video conferencing platforms – optimizing sales and all video communication.

    4tiitoo was founded in 2013 by Tore Meyer and Stephan Odoerfer.

    Press Contact

    Dr. Hans Jürgen Croissant
    Telephone: +49 89 2000 128 – 24
    Email: hansjuergen.croissant@4tiitoo.com

    Source: 4tiitoo GmbH

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