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Tag: Wrexham FC

  • Wrexham are a good story, yes, but they are no footballing fairytale

    Wrexham are a good story, yes, but they are no footballing fairytale

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    Accrington Stanley owner Andy Holt’s tweet was dripping with Lancastrian sarcasm.

    “Congratulations Ryan, I honestly don’t know how you do it! Fabulous achievement. Best of luck with the treble,” it read.

    He was replying to Wrexham co-owner Ryan Reynolds’ celebratory post following his side’s second successive promotion.

    Holt is one of English football’s most intriguing characters and is about as divisive as the team on the receiving end of his post. Wrexham are the British game’s Marmite club — other teams’ fans love or hate them — and following their promotion to League One along with Stockport County last weekend, the debate is back with fresh fervour.

    You can forgive Holt, a local businessman who made his fortune in the plastics industry and has invested heavily in his hometown club since assuming control in 2015, for his tongue-in-cheek reply to Reynolds. It was congratulatory while pulling off an exquisite ironic dig at Wrexham’s achievements given their sizeable budget for a fourth-tier club.

    There is also the fact Holt has history with Reynolds and Wrexham’s other Hollywood star co-owner Rob McElhenney. They have not always seen eye to eye on matters such as streaming income and ticket prices. Maybe there is something to be said for staking out the moral high ground, for taking a deep breath in times like these and rising above. But this is football — an industry that thrives on petty grudges.


    Reynolds and McElhenney celebrating promotion to the National League a year ago (Jan Kruger/Getty Images)

    Most neutrals are self-aware enough to acknowledge a degree of jealousy when looking at what Wrexham have achieved since Reynolds and McElhenney took over in 2021.

    Aside from the investment, the international exposure and the obvious respect both have for the north Wales club and the town they represent, the actors are annoyingly difficult to dislike. Their self-aware japes, like when they tried to learn Welsh in the Welcome To Wrexham documentary series, and their witty social media posts make it far more difficult to be cynical about their intentions.

    They are public-facing in a way that allows accountability, going against the tide of too many absent or elusive owners in the EFL. They have shown touches of class around memorials to the Gresford Colliery mining disaster, surprise charity donations and fan engagement. New big-name international sponsors including Expedia, TikTok and United Airlines have arrived, along with grand plans for new stands at the Racecourse ground. And on-pitch, they have had clear success. Manager Phil Parkinson oversaw a record-breaking points tally on the way to winning the National League title last season to pull Wrexham out of the fifth tier of the English football pyramid after 15 years.


    Fan culture in Europe and the U.S. on The Athletic


    And they have now done it again, achieving back-to-back promotions for the first time in the club’s 160-year history, once again with the Welcome To Wrexham cameras in tow. The series has brought new fans and attention to the EFL, particularly from the U.S. And this has, in part, led to record domestic and international TV deals — worth £935million ($1.2bn) over five years and £148m over four respectively to the EFL.

    So what is not to like? What harm is the Wrexham story doing to football?

    If you ask most other fans in England and Wales, quite a lot. Here is where the bubble bursts if you believe Wrexham to be an against-all-odds tale.

    Wrexham are not underdogs, at least not in the league. There is a case to be made for underdog status in their FA Cup runs which saw them play Blackburn Rovers, Sheffield United and Coventry City, three sides much higher up the domestic football pyramid in the last two seasons. But when a team have the most money in the division, they have an advantage over the rest. Wrexham are not the first club to use their financial muscle to progress up the leagues. They will not be the last.

    Stockport have been on a similar journey up from the National League and carry one of the highest wage bills in League Two this season. Fleetwood Town, now an established league club, did the same in 2012 and 2014. This season’s National League champions, Chesterfield, have spent plenty to get back into the EFL.

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    The latest set of Wrexham accounts, covering the 2022-23 season, show their wage bill was £6.9million, with losses of £5.1m. Both figures were 1) records for the National League, and 2) higher than all League Two teams that season and most of League One, too. It is an unprecedented amount of money to spend in the lower leagues and as a point of comparison, Accrington lost £785,000 in the same period, when they were a third-tier side.


    Stockport also celebrated promotion this weekend (Jess Hornby/Getty Images)

    There is no shame in spending big, especially when it works and when your revenue is as big as Wrexham’s was last year (£10.5million — again, more than any other side in the fifth-tier National League or League Two). More money helps attract better players and so the league table often reflects each team’s spending. Only when a club endure a bad season or feel the constraints of the EFL’s financial fair play rules (usually once they reach the second-tier Championship) is there reason to worry.

    Where Wrexham have done lots of good for football, the gradual hiking-up of salaries in the lower divisions has been a serious concern to clubs constrained by much smaller margins but trying to compete.

    Wrexham’s financial clout and subsequent easy progress straight through League Two was to be expected and it probably will not be until they reach the Championship — or their owners run out of cash or enthusiasm for the project — that we will see what this sort of growth really means. The accounts are hard proof: Wrexham are a good story, yes, but they are no fairytale. This clip on CBS, and the replies, sums it all up perfectly of just how divisive they have become.

    What rankles so many League One and Two and National League fans is that while the story of a post-industrial town that has fallen on hard times with an underperforming/downtrodden football club has captured global attention, it is a story that applies to swathes of the EFL. You could swap out Wrexham for Grimsby Town, Wigan Athletic, Hartlepool United, Newport County or Accrington. None of those clubs means any less to their community just because there are no TV cameras to show it.

    Maybe all this says more about fan culture in the UK than we care to admit.

    The healthy position in all this is to sit somewhere in the middle. For every moment of admiration for what Wrexham are doing, a sprinkling of awareness of their wage bill or a dash of cynicism around the narrative that they are ‘the only club like it in the world’ should provide a perfectly seasoned outlook.

    But balance? A healthy attitude to what other teams in your division are doing? Anything other than disdain for new ideas, new fans and a barrage of media attention for a club other than your own? You will not find that in the EFL. You’re better off trying Disney+ for it instead.

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    (Top photo: Charlotte Tattersall/Getty Images)

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    The New York Times

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  • How Paul Mullin – via a text from Rob McElhenney – ended his Wrexham goal drought

    How Paul Mullin – via a text from Rob McElhenney – ended his Wrexham goal drought

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    Rob McElhenney takes the duty of care he has as Wrexham’s co-owner seriously.

    When Phil Parkinson was still coming to terms with what remains the nadir of the club’s return to the EFL after a 15-year non-League exile, the co-owner reached out to his manager just moments after September’s 5-0 thrashing at Stockport County via text.

    Hollywood actor and writer McElhenney did something similar with Paul Mullin during the latter’s recent run of eight games without a goal — comfortably the striker’s most barren period in almost five years.

    The level-headed Liverpudlian’s response was no surprise. “I feel pretty good,” he told McElhenney, “it’s just a matter of time.”

    The inner belief within Mullin that reassured his American boss is no act. Speak to anyone close to the player and they’ll wax lyrical about how adamant he was that the scoring tide would soon turn for him, even as Wrexham lost ground in the League Two promotion race.

    There was no re-watching of old clips where he scored for fun, as many footballers do during such goalless runs. Nor did Mullin stew over the chances that had got away. He simply told anyone who asked, including McElhenney, that the next one was going in the net.

    Such steadfast belief explains why, having ended his 649-minute wait for a goal with a stoppage-time equaliser from the penalty spot to secure a point away against Forest Green Rovers last Tuesday, Mullin celebrated his sixth hat-trick in less than three seasons with the north Wales club just four days later.

    Ending that unwanted run was not only a lesson in retaining self-belief but also the need for timely reminders as to what a player does best. Mullin spent the day before that 1-1 draw with Forest Green taking part in a one-man shooting exercise that seemed, to onlookers, no more scientific than simply being urged to whack the ball as hard as possible.

    To put himself through this additional exertion when he was still troubled by a back injury that required a pain-killing injection early this week underlined his determination to end what had become an unprecedented — in recent memory, anyway — drought.


    Mullin scores from the spot against Forest Green Rovers (Dan Mullan/Getty Images)

    Last season, for instance, the longest Mullin went without finding the net was two games (which happened three times). The year before that — his first with Wrexham — there had been a five-match gap between goals around Christmas, but the team won anyway on three of those five occasions so the focus was largely elsewhere.

    This time, the 29-year-old’s goals temporarily drying up coincided with a poor run of results — five of those eight fixtures were lost, with only two wins, and without his dramatic 93rd-minute equaliser, Forest Green would have beaten Wrexham too.

    No wonder a priority for the coaching staff during February was getting their talisman back to his instinctive best. Not just in terms of scoring goals but also making the runs in behind defences that are so pivotal to how Wrexham play.

    These had become less and less frequent, meaning the chances of the ball sticking up front to allow the midfielders and wing-backs to move forward en masse also took a hit. The upshot was a team who looked as disjointed as their results suggested, especially away from home.

    Cue that individual shooting drill after training.

    It lasted barely 10 minutes, with assistant manager Steve Parkin on hand throughout, urging the striker to put his foot through the ball. Some shots flew past the goalkeeper into the top corner. Others went harmlessly wide of the target. But it didn’t matter. Instead, to those watching from the sidelines, the intention seemed simply to be reminding Mullin just how much power he packs in his boots.

    Whether that played a part in the return to scoring ways the following evening we’ll never know, but there was a brutal savagery to his penalty — and an earlier shot that fizzed just over the crossbar — that had been lacking when facing MK Dons and Gillingham during the previous eight days.

    The second goal of Saturday’s hat-trick in the 4-0 home win against Accrington was similar. Mullin hit his 25-yard shot with such conviction that goalkeeper Radek Vitek had no chance.

    All the added extras that make Mullin such a key cog in the Wrexham attacking machine were in evidence too, including a darting run behind the opposition defence that led to the striker setting up Elliot Lee’s goal which completed the scoring just before half-time.

    Their main man was back.


    This weekend’s visit to Morecambe will see Mullin on familiar ground.

    He spent three years there as a youngster, following his release by Huddersfield Town in 2014 at age 19 without making a senior appearance.

    Mullin was never going to get rich at Morecambe. His first contract was worth just £200 per week. But those three seasons brought a valuable grounding. He also scored 25 goals in 122 league appearances — with more than half of those coming from the bench. Mullin felt he was worthy of a starting role.

    Back then, as one of several members of the Morecambe squad — managed by Jim Bentley — who lived down the Lancashire coast in Liverpool, Mullin would regularly car share into training. Groups of four would take turns to drive.

    To those who were part of those 150-mile round trips, an abiding memory is how the young striker attempted to channel that disappointment at not being selected positively. Where some might have blamed the manager — to this day, Mullin credits Bentley with being a good influence on his career — he instead did everything to try to force his way into the team.


    Mullin’s recent goal drought was his longest with Wrexham (Paul Ellis/AFP via Getty Images)

    He did running sessions on the town’s beach in his own time, as well as gruelling work on the weights to bulk up. He wanted to be more in tune with the physically imposing lone-front man role demanded by Bentley’s system.

    In time, Mullin realised his error. His game had always been about using skill and speed — but now, with the extra muscle he’d packed on, he felt heavy. He learned a lesson about the need to stick to your own beliefs.

    This will no doubt have helped him navigate not just the recent barren run in front of goal but also Wrexham’s signing of fellow forward Jack Marriott on deadline day at the start of last month.

    The arrival of Marriott, who was playing in the second-tier Championship as recently as two years ago and has over 100 career appearances in that division, was billed as a means of pepping up an attack that, even accounting for Mullin to reach double figures for the season by mid-January, has largely struggled for goals since the club’s return to the EFL. But, as has since been made clear via one replacing the other from the bench in six of Marriott’s eight appearances, the newcomer is effectively direct competition for Mullin.

    Mullin had recently ruled the roost. He started on the bench just once in more than 100 league appearances for Wrexham — and even then this came when returning from the collapsed lung and four broken ribs he sustained on last summer’s U.S. tour. This was naturally going to jar.

    But it also triggered the well-honed trait of wanting to prove people wrong. This has burned inside him since being released by his beloved Liverpool at 16. This desire perhaps explains why Mullin was ever-present at training despite the discomfort of that back issue. This problem led to the medical team taking advantage of a rare blank Tuesday this week to administer that pain-killing injection.

    Those who know Mullin well will all say the same thing: what you see is what you get from someone who still lives just around the corner from his childhood home in Litherland, a northern district of Liverpool. So settled is life with partner Mollie and son Albi that even serious interest from Saudi Arabia’s second division last summer couldn’t tempt him. Family and friends long ago realised the futility of trying to contact Mullin after 9pm, knowing full well he’ll either be asleep by that time, resting up for the next day’s training or match, or not far off.

    Even McElhenney, who once claimed only Cristiano Ronaldo and Lionel Messi were more famous as footballers in the U.S. than his No 10 thanks to the Emmy Award-winning documentary series Welcome To Wrexham, concedes: “Every once in a while, I want to get him to tell me how great he is. But it’s always the same (from Mullin): ‘I just put in a shift, I do my work and I go back to my family’. Every week!”


    Mullin has been a key star for Wrexham owners Ryan Reynolds and Rob McElhenney (Oli Scarff/AFP via Getty Images)

    This level-headed attitude, however, again helps explain how Mullin came through that recent dry spell in front of goal.

    It was his longest since going 16 league and cup appearances without scoring for Tranmere Rovers — either side of three months as an unused substitute or out of the matchday squad — across the end of the 2018-19 League Two season and the start of the following campaign in League One.

    He also has the sense of perspective that four-year-old Albi’s autism diagnosis has brought. That said, there are those in and around the dressing room who insist the striker “looked six inches taller” after that point-rescuing penalty against Forest Green, suggesting there was a big sense of relief when the ball found the net.

    So, what now? First, he’ll be itching to continue a remarkable scoring record against Morecambe, having scored eight times against them in the past three meetings with Cambridge United and now Wrexham.

    Then, providing all is good following this week’s jab in his back, there are the twin targets of a second straight promotion and joining an exclusive club of Wrexham strikers to reach 100 goals. Mullin is joint-eighth on their list of all-time scorers, five short of three figures from 129 appearances.

    Should he go on and reach that landmark this season, chances are Wrexham will be celebrating those first-ever back-to-back promotions and a return to the third tier for the first time since 2004-05.

    It would be a fitting end to an eventful year for their on-pitch talisman.

    (Top photo: Getty Images)

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    The New York Times

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  • The Super Bowl winning coach and his family who have fallen in love with Wrexham

    The Super Bowl winning coach and his family who have fallen in love with Wrexham

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    Where does a former NFL coach with a Super Bowl title to his name go on holiday for the new year? Wrexham, of course.

    Paul McCord and his family swapped Florida for north Wales to take in the League Two match against Barrow after becoming passionate fans of the club through the documentary Welcome to Wrexham.

    It meant leaving behind the Tampa sunshine and daytime temperatures of 22C (71.6F) for highs of 9C but Paul, wife Mindy — a successful coach in women’s lacrosse — and nine-year-old son LJ couldn’t have been happier.

    “Being here in Wrexham to celebrate the new year meant so much,” says Paul, a member of the coaching team who took the Baltimore Ravens to Super Bowl glory in 2001. He sports the commemorative ring he received after the 34-7 victory over the New York Giants.

    “This is our second visit to Wrexham. We first came over in March 2023, for the Southend United game. Then, we took in the U.S. tour last summer, watching the games in Chapel Hill, Los Angeles, San Diego and Philadelphia.

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    “That was great, as we got to meet up again with people like Wayne (Jones, The Turf landlord and breakout star of the documentary), who we met on that first visit to Wrexham.

    “We’ve fallen in love with the place and the people. In a world that can be very cynical, to have a place that’s authentic and full of gratitude makes you want to be here. That’s what drew us back.

    “What got us here in March was the documentary but the people are what brought us back.”

    Paul and Mindy’s respective careers in elite coaching are what initially drew the couple into watching series one of a show that charts Ryan Reynolds and Rob McElhenney’s ownership.

    “As coaches, we both love watching sports documentaries, like (ESPN’s) 30 for 30 series,” says Mindy, head coach of the women’s lacrosse programme at the University of South Florida.

    “Paul was the one who said, ‘Let’s watch this documentary’. He’s writing a book on underdog stories and the show had that element. Straight away, we could both relate to the story.

    “I loved the ‘blue-collar town’ element. My dad was an electrician and my grandfather a coal miner, having come over from Yugoslavia. I also loved the community aspect, and particularly how authentic the fan engagement is at Wrexham.

    “There’s a real personal element, with the players walking through the fans before every game, posing for pictures and signing autographs.”


    The McCord family (back row left to right): Paul, Mindy, daughter Taylor and son-in-law Spencer Zapper and (front) LJ

    The McCords spent New Year’s Eve in The Turf pub that sits adjacent to the club’s SToK Cae Ras home, but both Paul and Mindy seem remarkably chipper.

    LJ is excited, too, as he’s brought along a present for Paul Mullin, who the youngster enjoyed an impromptu kickabout with after the summer tour match against Chelsea in Chapel Hill.

    “The gift is for Albi,” explains Mindy, Albi being Mullin’s young autistic son. “We wanted to thank Paul for being so great with LJ. It’s what we love so much about Wrexham, the authenticity and the welcome everyone has.”


    The McCord family will always remember their first visit to Wrexham.

    The Southend game only went ahead at the eleventh hour after volunteers and club staff had worked through the night to ensure the pitch was playable. Snow had blanketed the area.

    But there was another issue: the tickets Paul had bought online turned out to be in the area reserved for the away team’s supporters.

    “We only realised when we arrived at the turnstiles in all our newly-bought Wrexham gear,” laughs Paul, 6ft 6in (198cm) tall and still built as powerfully as you’d expect someone who once signed for Dallas Cowboys to be.

    “The gentleman explained we’d erroneously purchased tickets in the Southend section and then looked at me before saying, ‘You’ll be OK, as they won’t give you too much trouble, but I can’t say the same about the other two’.

    “It was totally my fault. I’d no idea it was the away section. I just saw ‘Wrexham’ and clicked for three tickets. The club was brilliant. They escorted us to another section in the stand, which turned out to be where all the reserve team players sit.”

    Mindy quickly interjects: “The funny thing is we got on season two of the documentary as a result. We were watching at home when suddenly, there we were, on the screen, looking like total tourists in our Wrexham hats and scarves sitting with all these players!”

    There were no such mishaps this time around. As international members, the family bought tickets in the main stand through the club for the 4-1 win over Barrow.

    A particular highlight came via the second goal of Steven Fletcher’s hat-trick, a far-post header from James McClean’s in-swinging corner. “The stack play on the corner was similar to a set piece we use in lacrosse,” Paul messages after the match.

    Crossovers between Phil Parkinson’s methods and the couple’s own coaching experiences are more common than many might think. Certainly, the Wrexham manager’s famous ‘character test’ when sizing up prospective signings — he’ll think nothing of driving to London and back to weigh up a player’s suitability over a cup of tea — is similar to how Mindy runs things in lacrosse.

    Along with Paul, she famously implemented the fast-paced basketball doctrine ‘The System’, as pioneered by Paul Westhead with Loyola Marymount University in the late 1980s and featured in the TV show Winning Time. This had a great effect when she was at the helm of Jacksonville University’s lacrosse setup. Building the right culture was key.


    The McCords gather the Jacksonville University women’s lacrosse team together (Paul McCord)

    “We needed a good locker room,” says Mindy, named Conference Coach of the Year eight times during her spell at Jacksonville. “We got that by those ladies buying into our core values and our mission.

    “Where you say Phil interviews the players here, we were interviewing the parents. You’re dealing with 17- to 23-year-olds, so how they are parented is important. Do the parents value coaching and mentoring? That makes such a big difference in terms of how you can move the needle with a young adult.

    “There is an art to finding the right people. We were also very transparent and honest about who we were as people and coaches, our styles, our personalities and what they were going to get from us. You have to build trust.”

    One coaching aspect that Mindy doesn’t share with the Wrexham manager is what the documentary makers refer to as “Phil’s enthusiasm levels” — the huge number of times he swears during team talks.

    She adds: “We do crack up every time he swears on the show. But then LJ was saying to me one day, ‘Mom, they drop the F-bomb so much — can I say it?’ I’m, like, ‘No way, it is just part of the language there’.”

    Dad agrees. “I’ve been in dressing rooms like that,” he says. “Maybe not quite as much profanity but certainly a few things were said. It is when the adrenalin and testosterone get pumping. It comes from the heart.”

    Paul certainly speaks from experience when it comes to high-level coaching. Having been part of Brian Billick’s Ravens coaching team for that Super Bowl XXXV triumph over the Giants, he later joined the Jacksonville Jaguars in a similar capacity.

    “I worked with the kickers, punters, snappers, holders, return specialists,” he explains. “The Super Bowl was surreal. I was the below man on the coaching staff, the assistant special teams coach. But to just be part of it was incredible. You’re on this journey and you know something great is happening.

    “You’re so micro-focused on each game. And each moment. We didn’t really think anything about the Super Bowl until we were there. And once there, we felt we’d easily win this game.

    “No one was going to score against our defence, which was the best. Our offence also knew what to do, with our field position game also being great. That’s exactly how it played out.

    “It was a wonderful experience, with Mindy and the family all there.”


    McCord at practice with the Ravens (Sue Bloom)

    Along with the book on sporting underdogs he’s writing and helping Mindy’s coaching career, Paul’s goal for 2024 involves helping to spread the Wrexham gospel even further.

    “Family and friends all know about Wrexham,” he says. “For our daughter Taylor and son-in-law Spencer (Zapper), we bought Wrexham shirts for Christmas. The plan now is to educate people in Tampa about this great club.

    “It’s funny that I wasn’t into Always Sunny (in Philadelphia) when I got into this. Or even a Ryan Reynolds fan. It was the sport element that attracted me — and particularly the underdog story.

    “But then I suddenly became this superfan, never missing a game on iFollow (kick-off is usually at 10am on a Saturday in Florida) and shouting so loud all the neighbours know when we’ve scored a goal.”

    (Photos: Richard Sutcliffe/McCord Family)

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    The New York Times

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