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Tag: working moms

  • This Working Mom Overcame Decades of Employment Bias to Become The CEO of Her Own 6K-Figure Company. Here’s How She Overcame Adversity. | Entrepreneur

    This Working Mom Overcame Decades of Employment Bias to Become The CEO of Her Own 6K-Figure Company. Here’s How She Overcame Adversity. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s no secret that working mothers still face discrimination in the workplace. With few legal protections in place, many moms are pushed out of workplaces (laid off or fired) and subjected to stereotypes about their competency. I’ve faced discrimination as a working mother several times since 1997. I’ve been passed over for a promotion and stepped down from a leadership role because of the discrimination I faced.

    From the moment I saw that little blue plus sign, I’ve been fighting for equality at work and home. A lack of paid leave, exorbitant childcare costs and discrimination made my early career difficult at best, and for the majority of Americans, makes it nearly impossible to have a family.

    I was just 24 years old when I became a mom for the first time. I was new at many things then: adulthood, marriage, and home ownership. I had no idea that the statistics were so stacked against me. Gender disparity didn’t cross my mind—that’s just the way it was. Little did I know that I was stepping into an entirely new world—one that would continually discount me.

    As it turns out, new mothers who take fewer than eight weeks of paid maternity leave are at higher risk for depression and experience poorer overall health. My husband and I were a young couple starting out, so while I desperately wanted more time with my newborn, my mind reasoned that the six weeks of paid maternity leave my employer offered me would be enough — we couldn’t afford for me to take additional time away from work without pay. We weren’t alone. Two-thirds of workers don’t take needed leave because they cannot afford it. They’re also unable to afford daycare. For infants, the average cost of center-based childcare is more than in-state public college tuition in 34 states.

    On my first day back from maternity leave, I learned that the young man hired a few months prior had been promoted over me. When I asked my boss why I’d been overlooked for the promotion, she told me she disagreed with it, but it was out of her hands. According to a Pew Research Center analysis, 16% of working parents have been passed over for promotion because they have children, and mothers are more likely than fathers to report this experience.

    My company’s office hours were 8:30 am to 5:30 pm. I had to walk out the door at exactly 5:30 pm every day to pick up my son by 6 pm or pay $1 for every minute I was late. Still, I was pulled aside and talked to about always leaving on time when other employees were staying late, as though it spoke to a lack of work ethic or drive to succeed on my part. I wasn’t alone. Mothers are 40% more likely than fathers to report that childcare issues harmed their careers.

    There are so many lessons I learned during those early years. Looking back now, it’s easy to see where the bias was and what changes were needed to create equality. My only recourse was to take matters into my own hands. Here are six tips for recognizing and navigating adversity to build a thriving career.

    Related: Why Women’s Entrepreneurship is Booming Right Now

    Tip 1: Change starts at home

    If you carried a baby for nine months and gave birth, you’ve done 100% of the parenting work so far; don’t let your partner assume you’ll continue to do so.

    Like most infants, ours didn’t sleep through the night for many months. So, I went to work exhausted every day. One day, a few weeks after returning from maternity leave, I fell asleep at my desk. The owner of the company walked by, saw me and sent me home. When I told my husband about it and asked him to help, he responded, “I can’t. I have a job.” Not only was I devalued at work, but I was also devalued at home by the one person who mattered most.

    When a couple is deciding who will take more time away after the birth of a baby, it makes financial sense for the one who makes less money to take more time away. That means maternity leave typically falls to mothers because women make less than men. If companies paid men and women equally, this conversation would be eliminated as part of the decision, and it would make more financial sense for each partner to take equal time off work. That would, in turn, change the perception at home.

    Tip 2: Take matters into your own hands

    When my son was about eight months old, my husband and I decided to move closer to family. When we found our new home, I began searching for childcare. Daycare centers were insurmountably expensive, so I interviewed several moms who provided daycare in their homes. I walked away from every meeting deflated.

    I couldn’t find trusted care for my son, and I continued to be overlooked and undervalued at work. That’s when I decided to join the 43% of women who leave the workforce after having children. I quit my job and started my own in-home daycare. I used my marketing background to get the word out, and within two weeks, I was caring for three toddlers and an infant full-time with an expectant couple on a waitlist. I spent the next six years taking care of little ones and raising my own.

    Tip 3: Think long-term, act short-term

    By 2005, I’d earned my writing degree and was freelancing as a copywriter. Two years later, in the midst of a recession, my husband and I separated. With two school-aged boys and a two-year-old daughter at home, I was forced to go back to work full-time.

    Finding work in a recession is difficult enough, but having a nine-year lapse on my resume didn’t help. It was virtually impossible to land an interview and, much less be offered a job that paid enough to afford childcare. Unsurprisingly, women who took just one year off from work earn 39% less than women who did not. Desperate for a full-time job with health benefits, I took an account manager position. The salary wasn’t enough to cover daycare costs, so I held onto my freelance clients. I’d work all day, and then after tucking my kids in at night, I’d tuck into my freelance writing projects. It wasn’t something I wanted to do forever, but short-term, it paid the bills, and long-term, it would set me up to start my own business.

    Tip 4: Look for opportunities

    In 2011, the recession hit the marketing industry, and companies dropped their ad agencies in favor of working with freelancers to ease budgets. My number of freelance clients more than doubled, while at the same time, our agency’s roster of clients was cut in half. That allowed me to negotiate to work on my freelance projects during business hours in exchange for a percentage of my freelance revenue. I was able to take on more clients without giving up all my evening hours so that I could still be a present parent to my kids and get enough sleep at night to face the day ahead.

    By 2013, my freelance business was thriving, and on August 1, 2013, I quit my job to work for myself full-time. That decision changed my life and our home. It’s not surprising that a whopping 75% of self-employed women love their job. Working for myself allowed me to put my priorities in order and plan my working hours around my family, not the other way around. I worked late into the night but also took hours off for after-school trips to the park, family dinners and homework time.

    Tip 5: Be open

    In 2015, I was offered the role of content marketing director for a freelance client. While I loved the flexibility of working for myself, it was an incredible opportunity to build and manage a content writing department from the ground up. I accepted the role and learned all I could. A year later, traveling and late nights became too much, and I needed to be more available to my kids. I gave my notice and negotiated a 12-month freelance writing contract in exchange for hiring my replacement. Within a few months, I launched a marketing agency.

    Related: What Do We Tell Young Women Considering Entrepreneurship? Here are 6 Key Messages to Share

    Tip 6: Remember that actions speak louder than words

    In 2021, my previous employer offered me another role. This time, it was a C-suite position and a stake in the business for bringing my agency into his company as the social media arm of the business. I said yes, knowing that, at the very least, I’d learn something, and at best, I’d grow the agency much quicker than I could on my own. While I enjoyed the stable income and benefits, I was drowning in work, and no matter how hard I tried, I couldn’t change the culture. I began looking for support through networking groups and was invited to join CHIEF, a powerful network of women executives. This was an incredible opportunity to learn from other female executives, network with peers and get in front of potential clients; all things my male peers had in spades. I laid out the benefits and requested that my company sponsor the membership. They declined.

    Deciding it was well worth the investment, I paid the fee myself. When I published a LinkedIn post announcing my membership, the CEO expressed disappointment that I hadn’t mentioned his company in my post. That’s when I decided I could no longer work with or for companies that refused to invest equally in male and female executives. In June 2022, I gave my notice and pulled my agency out of the merger.

    On Mother’s Day, we celebrate moms — and companies do, too. It’s no secret that brands are increasingly jumping on the bandwagon of social causes, but consumers aren’t fooled by the many that pay it lip service. They want to see real change.

    Want to celebrate moms? Offer paid maternity, paternity and family leave so that working parents can take the time they need to give their children and their families a healthy start. Normalize paternity leave so that fathers can be equally responsible for and able to bond with their children.

    More than 120 countries, including most industrialized nations, provide paid maternity leave and health benefits by law, according to an International Labour Office (ILO) report. The United States’ failure to do so leaves 80% of the workforce without any paid time off after the birth of a child. Nearly half are not even guaranteed unpaid, job-protected leave through the Family and Medical Leave Act.

    The answer isn’t to leave the workforce. The answer is for the government to join nearly every other nation in offering paid family leave. Until then, taking matters into our own hands is the only answer.

    Maya Angelou said, “When someone shows you who they are, believe them.” The same is true for companies. Work-life balance issues cause conflict for an astonishing 72% of women. Don’t share your time and talents with a company that doesn’t support you.

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    Beth Newton

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  • Working at Home With a Newborn? 6 Tips to Stay Sane | Entrepreneur

    Working at Home With a Newborn? 6 Tips to Stay Sane | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Leaving the hospital with a newborn is always a nerve-wracking experience, no matter if it is your first child or fifth. There are so many things to think about: diapers, feeding times, baths … and for moms who choose to work at home with their kids, they have to think about how they will juggle their career and a newborn. The constant demands of caring for a tiny human can make it difficult to find time for work, let alone stay focused on the tasks at hand.

    After working with my own kids at home and helping countless other moms do the same, I’ve come up with a few tips to help.

    Related: 5 Ways to Shift Your Morning Mindset as a Mompreneur and Be More Productive

    1. Work around your baby

    It is important to establish a routine with your baby. Always keep nap times, feeding times, etc. on a schedule. This will keep your child on track, and it will also allow you to create a work schedule for yourself. When you put your newborn down to nap, plan on squeezing in some work. To stay productive, plan on working in short bursts.

    2. Communicate with your team

    If you were up all night and do not feel as though you will be able to work the next day, let your team know! Working remotely often allows for flexible scheduling, so you may just need to let your team know you will be working later in the day after your own nap.

    3. Use the tools available to you

    There are quite a few great products on the market that can keep your baby secure and entertained while you are able to work; many products come equipped with enrichment toys and sounds that are sure to keep your baby occupied while you send off a few work emails.

    4. Ask for help

    Never be afraid to ask for help. Running on very little sleep with a newborn can easily lead to increased stress and meltdowns. Ask friends and family to step in. Look for support groups in your area where you can vent some frustrations. Search online for resources that can help. You are not alone on this journey of motherhood, and so many others have experienced the exact same things you are currently experiencing. I cannot emphasize this point enough! You are not alone.

    Related: How Employers Can Help Working Parents Navigate Back-to-School Season

    5. Be flexible

    Nothing will ever go as planned, especially with a newborn. Be prepared to be flexible in both your job and your care of your child. Some days, bath time might have to be later or earlier than planned. On other days, your meetings might need to be moved around because your child needs a little extra playtime. Just be sure to be clear and communicate with your coworkers and/or clients.

    6. Prioritize yourself, too

    Most importantly, do not forget to take care of yourself. Parenthood is a demanding role, and it’s important to prioritize self-care while juggling work and caring for a newborn. The first rule of self-care is to make sure to prioritize sleep. Lack of sleep can greatly impact your productivity and overall well-being, so try to establish a bedtime routine and create a sleep-friendly environment. Easier said than done with a newborn, but with the right support system behind you, it can be accomplished; ask friends or family to watch your baby while you squeeze in a nap or arrange your schedule so that you also nap when your baby naps.

    Additionally, take breaks throughout the day to recharge and relax. Whether it’s a quick walk outside or a few minutes of deep breathing, these breaks can help reduce stress and improve focus. This can even include just spending a few extra minutes playing with your child.

    Don’t forget to nourish your body with healthy meals and stay hydrated. Fueling yourself properly will give you the energy you need to tackle your responsibilities. Keep healthy snacks around or foods that are easy to grab and go as you will often be on the move with a baby — something first-time parents often overlook is that you will have your baby in one hand while trying to feed yourself with the other. Find foods that are nutritious but easy to handle while you care for your little one.

    Related: 4 Ways Your Company Can Radically Help Working Mothers

    Finally, don’t neglect your mental health. Find time for activities you enjoy and make time for self-reflection and self-care practices such as journaling or meditation. This is another area where support groups can help as well. Sometimes all you need are some fellow parents that you can vent to who understand exactly what you are going through! While doing this in person can provide a great bonding experience, it can be difficult to get out of the house when you have a baby. In the age of the internet, you can also find these groups online where you can visit virtually on your schedule. No matter what your preference is, it cannot be stated enough that reaching out to others at this time will be of great help to you.

    In the end, raising a newborn will look different for everyone. Find what works for you and your child, and never be afraid to ask for help.

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    Lesley Pyle

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  • How Employers Can Help Working Parents Navigate Back-to-School Season | Entrepreneur

    How Employers Can Help Working Parents Navigate Back-to-School Season | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Picture this: It’s the end of summer, and the scent of freshly sharpened pencils fills the air. Parents across the nation are bracing themselves for the annual back-to-school whirlwind. It’s a time of excitement for children, but for working parents, it’s a different story. They’re juggling work commitments with school orientations, homework help, and the dreaded school run. It’s no wonder that so many parents declare this the most stressful time of the year.

    A new survey from Kiddie Academy, an educational child care center, found that when all members of the family are polled, 63% say it’s Mom who has the hardest time with the first day of school. That’s compared to only 27% who identified the child as being the one who struggles most.

    The back-to-school season is akin to a roller coaster ride. It’s filled with the highs of seeing your child’s excitement for the new school year, but also the lows of trying to balance work and family life. The stress of managing both can feel like trying to juggle flaming torches while riding a unicycle on a tightrope. It’s a precarious balancing act that leaves many parents feeling overwhelmed and stretched thin.

    Related: Add These 11 Back-to-School Musts to Your Online Calendar

    The role of employers

    But what if I told you that employers hold the key to alleviating this stress? Yes, you heard it right. Employers can play a pivotal role in helping working parents navigate the back-to-school season. It’s not just about being understanding; it’s about taking proactive steps to support your employees during this challenging time.

    Employers are like the conductors of an orchestra. They have the power to set the tempo and create harmony among the various sections. When they step up and take responsibility for helping their employees, they can turn the cacophony of the back-to-school season into a symphony of productivity and satisfaction.

    Embrace flexibility

    First and foremost, flexibility is the name of the game. Offering flexible working hours or the option to work from home can be a game-changer for working parents, as I tell companies who I advise on figuring out their hybrid work policies. Imagine the relief of a parent who can adjust their schedule to drop off or pick up their child from school without the fear of repercussions at work. It’s not just about reducing stress; it’s about increasing productivity. A happy employee is a productive employee, after all.

    Think of it as a dance. When employers and employees move in sync, adjusting to each other’s rhythms and steps, they create a beautiful performance. Flexibility allows this dance to flow smoothly, preventing missteps and stumbles that can lead to stress and dissatisfaction.

    Provide resources

    Next, consider providing resources to help parents manage this transition. This could be as simple as sharing information about local after-school programs or offering a seminar on time management strategies. Knowledge is power, and arming your employees with the tools they need to succeed is a win-win situation.

    Imagine equipping your employees with a Swiss Army knife of resources. Each tool, whether it’s information about childcare services or tips on managing stress, can help them navigate the challenges of the back-to-school season. The more tools they have at their disposal, the better equipped they are to handle whatever comes their way.

    Foster a supportive culture

    Fostering a supportive culture is crucial. Encourage open communication and make it clear that it’s okay to ask for help. Whether it’s adjusting a deadline or delegating a task, small changes can make a big difference. Remember, it takes a village to raise a child, and the workplace can be part of that village.

    Creating a supportive culture is like building a safety net. It provides a sense of security for employees, knowing that they can take risks and ask for help without fear of judgment or punishment. This safety net can catch them when they stumble, allowing them to bounce back quickly and continue performing at their best.

    The power of employee resource groups

    In the quest to support working parents during the back-to-school season, one tool stands out for its effectiveness and impact: Employee Resource Groups (ERGs). ERGs are groups within a company where employees connect over shared characteristics or life experiences. They provide a sense of community, a platform for advocacy, and a resource for personal and professional development.

    Imagine ERGs as a bustling farmers market. Each stall, or group, offers something unique, catering to different needs and tastes. There’s a sense of community, a shared understanding, and a wealth of resources to tap into. For working parents, a Parents ERG can be the stall that provides the support and resources they need to navigate the back-to-school season.

    A Parents ERG can be a lifeline for working parents. It provides a space where they can share experiences, exchange tips, and support each other. It’s like a virtual village, a community that understands the unique challenges of juggling work and family responsibilities.

    During the back-to-school season, this support can be invaluable. Parents can share advice on everything from managing school runs to finding after-school programs. They can also advocate for policies that support working parents, such as flexible working hours or childcare benefits.

    Moreover, a parent’s ERG can provide emotional support. Knowing that others are facing the same challenges can reduce feelings of stress and isolation. It’s a reminder that they’re not alone, that it’s okay to ask for help, and that they have a community that understands and supports them.

    Employers play a crucial role in establishing and supporting ERGs. They can provide resources, such as meeting spaces or communication platforms. They can also promote ERGs to ensure that employees are aware of them and understand the benefits of joining.

    Establishing a Parents ERG sends a powerful message to employees. It shows that the company values its employees’ whole selves, not just their work selves. It demonstrates a commitment to diversity and inclusion, and to supporting employees in all aspects of their lives.

    In the context of the back-to-school season, a Parents ERG can be a powerful tool for supporting working parents. It can reduce stress, increase engagement, and contribute to a positive, supportive company culture. So, as the school bells start to ring, let’s remember the power of ERGs. Let’s create communities within our companies where working parents can find the support and resources they need to navigate the back-to-school season with confidence and ease.

    Related: 9 Work-Life Balance Tips for Busy Working Parents (Infographic)

    Conclusion

    The back-to-school season doesn’t have to be a source of stress for working parents. With a little flexibility, the right resources, and a supportive culture, employers can help their employees navigate this challenging time with ease. It’s not just good for the parents; it’s good for business. So, as the school bells start to ring, remember: your role as an employer doesn’t end at the office door. It extends into the lives of your employees, and your support can make all the difference.

    Remember, as the great humorist Erma Bombeck once said, “The only difference between an ordeal and an adventure is attitude.” Let’s turn the back-to-school season from an ordeal into an adventure, both for working parents and employers.

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    Gleb Tsipursky

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  • How to Juggle Being a Working Mom During Spring Break | Entrepreneur

    How to Juggle Being a Working Mom During Spring Break | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Between managing your business and your family, your schedule on a daily basis can be a little hectic. As a mompreneur myself for almost 30 years, I understand where you are coming from. From answering client emails to getting your kiddos snacks to completing chores, your day is full of motion. As crazy as it can get, you have a routine in place. You know what works best for everyone and you do an amazing job of juggling it all.

    But then something disruptive is thrown in like a school holiday. Your carefully crafted schedule gets thrown out the window, and it’s every person for themselves. Times like spring break can be extra stressful for mompreneurs because the kids are home, you might be trying to work and some of you might even be on vacation with your families — and still working!

    While I encourage you to take some much-deserved time off, I understand that is not feasible for everyone. I remember when I first started as a freelancer with my kids, I could not take time off, but I also did not want my family to miss out on vacation time. I spent many vacations — like spring break — working while traveling with small children. It was not easy, but it was worth it, which is why I want to share my tips with you for juggling everything when the kids are out of school for long vacations like spring break.

    These are tried and true tips that I have learned over the years, and I hope they help you enjoy time with your children.

    Related: Striking the Right Balance As a Mompreneur

    1. Have a plan

    When it comes to making a plan, start by figuring out how you want to divide your time between your family and business commitments. Do you want to give the kids extra attention during their break or do you want to keep your work schedule as normal as possible? Once you decide, create a schedule and stick to it. Consider setting aside specific blocks of time for each task so that you can stay on track and get everything done.

    You should also make sure to leave some wiggle room in case something unexpected comes up. Finally, don’t forget to include time for yourself in your plan. As a mompreneur, it’s easy to get caught up in the daily grind and neglect your own needs. But taking care of yourself is just as important as taking care of your family and business. So make sure to carve out some time to relax and unwind.

    2. Set boundaries

    During spring break (or any school holiday), you don’t have to drop everything and be with your children 24/7, but you should make sure that you have time to spend quality time with them. Have a conversation with your family about the expectations for the week like what activities you will do together, when you will have time to work, etc.

    It’s also important to set boundaries with work. If possible, try to block off time in advance to ensure that you are able to dedicate time to your family without feeling pressure from work. This could be an hour or two each day or a specific block of time during the day or week. Make sure to communicate your plans with your colleagues or clients and let them know when you will be available and when you won’t. That way, you can enjoy your break without worrying about emails piling up or missing an important deadline.

    3. Be flexible

    If you know that certain days are going to be full of activities with the kids, try scheduling any necessary tasks beforehand or make up the time later on. You may also want to take advantage of the extra time your kids have off by delegating some of their chores to them while you focus on your business. Being flexible during the spring break season doesn’t mean sacrificing your business goals. Instead, it’s about finding a balance between parenting and being an entrepreneur. With a little planning and creative thinking, you can have a successful spring break season both as a mom and a business owner.

    Related: Why This Mom Entrepreneur Is All About Quarterly Planning

    4. Get help

    If you need help managing the kids during spring break, don’t be afraid to ask for it! Reach out to family, friends or even childcare providers if you need assistance. You may also want to consider a babysitter or nanny who can help with activities and take the kids off your hands when you need to focus on work.

    If you have the means to do so, hiring a virtual assistant to help with day-to-day tasks can free up some of your time. You can also outsource some tasks such as bookkeeping, social media management or web design. This will allow you to focus on what’s important to you and your business. Finally, don’t be afraid to lean on your support network. Ask for advice or help when you need it. It’s often easier to ask for help than you think!

    5. Take time for yourself

    It’s easy to get overwhelmed with all the extra demands that come with having kids out of school, so taking some time to relax and unwind can help you stay on top of your work by doing something you enjoy, like reading a book. Taking time for yourself can help refresh your energy levels and increase productivity. Finally, remember that it’s okay to take some time away from work during spring break. You don’t have to feel guilty about taking time off, as long as you plan ahead and make sure all your work is taken care of. Balance is key and taking the time to invest in yourself will help you keep up with all your responsibilities.

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    Lesley Pyle

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  • The Coolest Mom In The Whole Wide World

    The Coolest Mom In The Whole Wide World

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    A new generation of moms is emerging. A generation that was shaped by Amy Poehler in Mean Girls (2004) spreading the gospel of being a “cool mom.” A generation that’s been inundated by mommy influencers who make childbearing chic. A generation influenced by Rihanna’s belly-baring pregnancy outfits.


    Oh, to be a mom at the dawn of Rihanna’s motherhood era. Rihanna’s pregnancy and subsequent second pregnancy have signaled the vibe shift. Riri and other celebs like EmRata, Megan Fox, and even Kylie Jenner prove that you don’t have to give up your personality, your playfulness, or your coolness to be a mom. In fact, being a mom makes you cooler.

    Women are waiting longer to settle down and have kids — meaning we can discover our genuine personalities and live adult lives rather than becoming mothers and only mothers in our early 20s. And when you think about it, the mainstreaming of the empowered mom is a relatively recent phenomenon.

    It’s only been 51 years since Title IX was passed. And it would have been 50 years since Roe v Wade this year … if it hadn’t been overturned in 2022. Harrowing. But the Pew Research Center reports that in 22 out of 250 metro areas, women under the age of 30 earn as much — or more — than their male counterparts. Though the pay gap persists, culture is moving forward as gender roles shift and archaic notions of who — and how to be — are slowly fading away.

    Pop culture being the mirror of our shifting social norms, it’s no surprise that celebrity moms reflect how millennial mothers are changing the game.

    Consider: Keke Palmer’s SNL hosting debut and simultaneous pregnancy announcement. And, of course, Rihanna’s casual and pregnant Super Bowl performance and BritishVogue cover — famously featuring her “pussy facing the world.” Basically, Rihanna is the blueprint for millennial moms — leading to a generation of cool moms. God bless the child(ren).

    Yet despite all these shifting norms and progressive culture moments, patriarchy persists. According to data from the Organization for Economic Cooperation and Development, in the United States, women performs an average 4.5 hours of unpaid work a day, compared to 2.8 hours for men daily.

    Unpaid labor such as housework eats up far more than mere time. It’s a mental strain and added responsibility that impacts women’s mental health. According to the New York Times, “It’s not unpaid labor itself that is problematic, research has found. Rather, it’s all the baggage around it — whether it conflicts with someone’s other responsibilities, like paid work, and whether it’s what someone wants to be doing.” Apparently, women feel pressure to keep their homes clean and feel judged if they don’t. Men, are free of this invisible burden.

    So, as we advance culturally, and move back-and-forth politically, the little things matter, too. Who does the housework? How they do it. After all, a millennial mom doesn’t have the time on her hands that a 1950s/Don’t Worry Darling housewife did. So housework has to be taken care of more rapidly and efficiently — yet done well enough to keep that visitor-ready home.

    It’s no wonder that working moms have forged a fresh retail sector: elevated house and home care products. Made by moms, for moms, this emerging industry is making housework an elevated pursuit. You truly can romanticize anything. That’s right — with CleanTok booming and “That Girl” wannabes the-world-over posting videos of their daily reset routines. (Reader, that’s just an pretty way to say cleaning!) Women have attained the impossible: made unfair, unpaid labor into something that’s aesthetically pleasing.

    According to Snipp, millennial moms prioritize brands that portray authenticity, meaningfulness, uniqueness, and innovation. They support brands that promote safety, healthiness, nutrition, and education. That’s why women-founded brands that are targeted to moms are so much cooler than anything else on the market. The girls that get it, really do get it.

    Here are some of the must-have elevated cleaning essentials for the moms in your life.


    All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

    Homecourt Steeped Rose Set

    Of course, Courtney Cox would own the chicest, most-aromatic brand out there. The original 90s Cool Girl, Cox has leveraged her fame not merely to schill beauty products, but so your home can smell like heaven. Get the full set, and thank me later.

    Being Frenshe

    If you’re still thinking of Ashley Tisdale as Sharpay from High School Musical, you’re definitely a millennial. But if you’re a millennial mom, you’re familiar with her brand, Being Frenshe. Made of natural ingredients, its home essentials include scents, sprays, and more versatile products that will fill your home in exquisite scents. This is what I now imagine as I watch her Architectural Digest video.

    JB Skrub

    Got boys? Julie Bowen — TV’s favorite mom known for her role in Modern Family — launched her boys brand of shower and skincare products that genuinely work with ingenious packaging that just might get your stinky, smelly boys to use them.

    Proudly Launch Collection

    Another one for the kids, this babycare brand prioritizes ingredients that nourish babies with melanin-rich skin. This is your one-stop-shop for everything baby — no harsh chemicals or irritating ingredients included. And it’s owned by Gabrielle Union and D-Wayde, some of the best — and coolest — parents in the game.

    DedCool Detergent

    Looking for a laundry refresh to replace your Laundress products? Look no further than DedCool. As the name implies, it’s the cool girl of home goods. Infuse your sheets, curtains, and clothes in their signature scents for a whiff of cool all over your home.

    Goop Martini Soak

    You don’t have to be a mom to enjoy this, but moms will enjoy it most. Thanks to Miss Gwenyth, this GOOP bath soak is a splendid way to switch off, grab a glass of wine, and dive into some me-time. You’ve earned it.

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    LKC

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  • S’moresUp Launches New “Parenting Reports” Feature to Create Bird’s Eye View of Kids’ Development

    S’moresUp Launches New “Parenting Reports” Feature to Create Bird’s Eye View of Kids’ Development

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    Press Release



    updated: Jan 15, 2021

    S’moresUp (smoresUp.com), a Smart Family Management platform that teaches kids critical life skills through chores and rewards, has launched a new feature that gives parents insights into how their family is functioning and allows parents to graph kids’ chore and time management skills and development. 

    Through this new feature, the app now gives parents monthly/weekly analytics reports that tell them how many household tasks kids have completed and how many they missed, the time it takes them, and how many chores are done by each member of the family, how kids are spending their chore rewards, their kids time management, and more. Parents can graph out long term behavioral trends to know how well their kids are learning and growing and where there is room for improvement.

    “The global pandemic has turbocharged parents adoption of new technologies,” said Priya Rajendran, CEO and co-founder of S’moresUp. “This gives parents the option of plugging in data points and creating charts to track their kids’ behavior and growth and using data to optimize parenting.” 

    Parents can configure tasks for kids once, and a recommendation engine uses predictive analysis to recommend personalized tasks related to their goals, such as being healthy (wearing sunscreen, getting enough sleep, eating veggies, going outdoors), digital life (being disciplined about screen limits), social life (being kind to others, showing courage, dining with family), finances (learning how to save and spend), and more. Parents can also create new life skills for their kids.

    Now boasting a 4.5-star rating on both Android and iOS and growing to 310,000 family members, the family app helps kids learn critical life skills through assigned tasks and chores, does behavior analysis to provide parents with insights around their kid’s learning, integrates with the family calendar, creates goal setting through rewards, helps kids form long term habits through advanced data analytics and allows the family to interact with each other from within a safe “walled off” family network.

    About S’moresUp

    S’moresUp is a family organizer that creates data-driven parents. It gives parents tools to help their kids learn critical life skills and healthy habits while managing chores, allowances, and schedules through a secured private family network, where a family’s data is safe. The app, which helps raise independent, responsible, and financially savvy kids, was founded by technology veterans Priya Rajendran, a software engineer and busy mom who led the PayPal Wallet team, and Reeves Xavier, former tech lead at Paypal and Intuit. To find out more, please visit www.smoresup.com.

    Source: S’moresUp

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