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Tag: Words

  • Why the Smartest Leaders Watch Their Words

    I was finishing my PhD at Stanford—three kids, big dreams, too little sleep—and on the job market. As I was looking into the top management consulting firms, I discovered a jarring truth: they called people who brought in the business hunters, and those who did the work were called skinners. So, what did that make customers—prey? 

    I wanted to make money and do good work, but I didn’t want to hunt or skin anyone. So I started my own firm and vowed to be different. Then, like most of us, I forgot, until I didn’t. Then, I wrote a book, The Amare Wave, promoting kinder business language and started coaching executives in love-powered leadership. 

    Fast forward to 2025. There was a recent New York Times article about late-night hosts calling for less aggression in American discourse. When comedians are asking people to calm down, you know the world has gone too far. 

    Oftentimes, violent language shows up in business. There’s talk about battle plans, crushing competition, and capturing market share, as if running a company were a military campaign.  

    Language that fuels domination also fuels fear and disconnection. As I wrote in my book, changing your language may be the easiest—and most powerful—entry point into love-powered leadership

    Leaders who choose kinder words

    Sister Mary Jean Ryan, longtime CEO of SSM Health, a large Catholic healthcare system, banned violent metaphors entirely. “Target audiences” became “intended audiences.” PowerPoints had “information points,” not bullets. Her reason was that violent language is counter to their goal of creating healing environments.  

    Under her leadership, medical errors fell, patient satisfaction rose, and SSM became the first health system to win the Malcolm Baldrige National Quality Award. When you change words, you change outcomes. Research backs this up. A Washington Post study found that when a CEO’s rhetoric was framed as “declaring war” on competitors, employees were more likely to rationalize unethical behavior. Those who heard neutral or cooperative language instead showed stronger ethical awareness and empathy.  

    This means leadership language isn’t just cosmetic—it’s culture in motion. How you talk shapes how you act. As a leader, when you choose words of care and service, you’re not just being nice. Instead, you’re protecting integrity, trust, and long-term success.  

    Ask yourself these self-reflective questions 

    • Where do you hear—or use—violent or predatory language in your work? 
    • How does that language shape your team’s attitude toward customers, colleagues, and competitors? 
    • What might shift if your company spoke with words rooted in respect and love instead of fear and control? 

    5 small steps to eliminate violent business language 

    • Notice the war talk.
      Start by paying attention. Every “attack plan” or “market conquest” is a clue that old habits are running the show. Track when and where warlike language is in place. 
    • Reframe key phrases.
      Replace “crush the competition” with “out serve the competition.” Replace “target audience” with “intended audience.” Small shifts add up quickly. 
    • Create a word watchlist.
      With your team, list the top 10 aggressive phrases you use and brainstorm Amare alternatives. Post it where everyone can see, such as in the breakroom or if remote, on Slack. 
    • Model what you mean.
      Leaders go first. Use gentle language without losing clarity or conviction. You’ll set a new tone immediately. 
    • Celebrate replacements.
      When someone swaps “attack plan” for “service strategy,” call it out and thank them. Kindness compounds through attention. 

    Team talk: Try this with your team 

    At your next meeting, read aloud a few lines from recent emails or strategy decks. Circle phrases that sound like war. Rewrite them together using language that uplifts, connects, and serves. Notice how the tone changes and how everyone feels. 

    Revolutionary change starts with the words you choose 

    The late theologian Abraham Joshua Heschel said, “Words create worlds.” So let’s create better ones—starting in our inboxes, meetings, and metrics. When you replace “attack” with “serve” or “crush” with “care,” you begin reshaping how your business feels from the inside out. That’s the beauty of language. It’s fast, free, and contagious.  

    A simple word change today can transform how people think, act, and relate tomorrow. May your words this week build bridges, spark hope, and remind everyone around you what business can really be: an act of love in motion. 

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

    Moshe Engelberg

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  • Leave Your Comfort Behind

    Leave Your Comfort Behind

    I’d long forgotten the enlightening words I heard from the depths of my mind on an lsd trip as a young man. I was upon a sailing ship in the vacuum of space when a tidal wave of cosmos crashed down and pitched the boat around. The words, “your greatest joy will be furthest from shore” rang out.

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  • The Words That Give Away Generative AI Text

    The Words That Give Away Generative AI Text

    Thus far, even AI companies have had trouble coming up with tools that can reliably detect when a piece of writing was generated using a large language model. Now, a group of researchers has established a novel method for estimating LLM usage across a large set of scientific writing by measuring which “excess words” started showing up much more frequently during the LLM era (i.e., 2023 and 2024). The results “suggest that at least 10 percent of 2024 abstracts were processed with LLMs,” according to the researchers.

    In a preprint paper posted earlier this month, four researchers from Germany’s University of Tübingen and Northwestern University said they were inspired by studies that measured the impact of the Covid-19 pandemic by looking at excess deaths compared to the recent past. By taking a similar look at “excess word usage” after LLM writing tools became widely available in late 2022, the researchers found that “the appearance of LLMs led to an abrupt increase in the frequency of certain style words” that was “unprecedented in both quality and quantity.”

    Delving In

    To measure these vocabulary changes, the researchers analyzed 14 million paper abstracts published on PubMed between 2010 and 2024, tracking the relative frequency of each word as it appeared across each year. They then compared the expected frequency of those words (based on the pre-2023 trend line) to the actual frequency of those words in abstracts from 2023 and 2024, when LLMs were in widespread use.

    The results found a number of words that were extremely uncommon in these scientific abstracts before 2023 that suddenly surged in popularity after LLMs were introduced. The word “delves,” for instance, shows up in 25 times as many 2024 papers as the pre-LLM trend would expect; words like “showcasing” and “underscores” increased in usage by nine times as well. Other previously common words became notably more common in post-LLM abstracts: The frequency of “potential” increased by 4.1 percentage points, “findings” by 2.7 percentage points, and “crucial” by 2.6 percentage points, for instance.

    These kinds of changes in word use could happen independently of LLM usage, of course—the natural evolution of language means words sometimes go in and out of style. However, the researchers found that, in the pre-LLM era, such massive and sudden year-over-year increases were only seen for words related to major world health events: “ebola” in 2015; “zika” in 2017; and words like “coronavirus,” “lockdown,” and “pandemic” in the 2020 to 2022 period.

    In the post-LLM period, though, the researchers found hundreds of words with sudden, pronounced increases in scientific usage that had no common link to world events. In fact, while the excess words during the Covid pandemic were overwhelmingly nouns, the researchers found that the words with a post-LLM frequency bump were overwhelmingly “style words” like verbs, adjectives, and adverbs (a small sampling: “across, additionally, comprehensive, crucial, enhancing, exhibited, insights, notably, particularly, within”).

    This isn’t a completely new finding—the increased prevalence of “delve” in scientific papers has been widely noted in the recent past, for instance. But previous studies generally relied on comparisons with “ground truth” human writing samples or lists of predefined LLM markers obtained from outside the study. Here, the pre-2023 set of abstracts acts as its own effective control group to show how vocabulary choice has changed overall in the post-LLM era.

    An Intricate Interplay

    By highlighting hundreds of so-called “marker words” that became significantly more common in the post-LLM era, the telltale signs of LLM use can sometimes be easy to pick out. Take this example abstract line called out by the researchers, with the marker words highlighted: “A comprehensive grasp of the intricate interplay between […] and […] is pivotal for effective therapeutic strategies.”

    After doing some statistical measures of marker word appearance across individual papers, the researchers estimate that at least 10 percent of the post-2022 papers in the PubMed corpus were written with at least some LLM assistance. The number could be even higher, the researchers say, because their set could be missing LLM-assisted abstracts that don’t include any of the marker words they identified.

    Kyle Orland, Ars Technica

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  • AI invades 'word of the year' lists at Oxford, Cambridge, and Merriam-Webster | TechCrunch

    AI invades 'word of the year' lists at Oxford, Cambridge, and Merriam-Webster | TechCrunch

    Few would disagree that 2023 was, in the world of technology at least, dominated by artificial intelligence. The dictionaries have taken note in their “word of the year” lists, and notably all the AI-related words they highlight are, in fact, existing words that have been appropriated and regurgitated with new meanings. A little on the nose, isn’t it?

    Cambridge’s word is “hallucinate,” which is of course the habit of generative AI models like ChatGPT to invent anything from dates to entire people rather than admit it doesn’t know. The problem is that these systems don’t know what they don’t know, because they don’t know anything at all.

    As complex word prediction models, all that matters is that they produce a sentence that resembles their training data. If you ask it for famous 18th-century German surgeons and it doesn’t have any exact matches, it will simply hallucinate something close, like Arman Verdigger of the Einschloss Research Hospital in Tulingen. See, I can do it too! All that matters is that it sounds plausible. Unfortunately, these hallucinations are so confidently stated that countless of them have been accepted without question as real.

    Hallucinations can be put to good use, though: generative imagery and audio is entirely and deliberately “hallucinated” in that it is a mishmash of the model’s training data but not an exact recreation of any of it (though it can get mighty close). This too has its dangers, as AI-generated art and photos of varying quality proliferate in numerous contexts.

    The acceptance of the word despite its original limitation to human perception “underscores our readiness to ascribe human-like attributes to AI,” said Cambridge AI ethicist Henry Shevlin. “As this decade progresses, I expect our psychological vocabulary will be further extended to encompass the strange abilities of the new intelligences we’re creating.”

    Merriam-Webster grabbed the other end of the stick with the selection of “authentic” as their word of the year. “With the rise of artificial intelligence—and its impact on deepfake videos, actors’ contracts, academic honesty, and a vast number of other topics—the line between ‘real’ and ‘fake’ has become increasingly blurred.”

    While “authentic” didn’t get a brand new definition, it did get a new and important connotation. For years we have worried about whether or not something we or others are doing is authentic. Authenticity is a paradox modern consumerism: it can’t be bought or sold, and as such it is perhaps the most valuable and marketable quality in the world.

    Before, we had to worry whether a trend or item represented the authentic interests and choices of a person or group. Now we have to wonder whether, like the Pope’s fabulous Balenciaga puffer, a thing is real in the first place.

    “Deepfake” also made the longlist at M-W, graduating (whether mercifully or unfortunately) from a niche tech for revenge porn to a general purpose term for generative AI. Its antecedents may not be respectable, but we can’t choose what enters the zeitgest.

    Case in point, Oxford’s word of the year — which it would be much better for this article had it been AI-related, but unfortunately the AI term is relegated to runner-up. “Prompt,” a versatile and underused word, has gained another definition with its now well-known meaning relating to the human side of generative AI.

    Image Credits: Oxford University Press

    When you tell an AI system to put together a list of article ideas based on the current weather, you are providing the “prompt,” and indeed the word quickly became a verb, and one “prompts” a system now.

    Of course these are perfectly appropriate extensions of prompt’s existing definitions. We have prompted a response for centuries. And as a noun, the use of “prompt” was originally reversed in computer interfaces: the command line prompt was itself prompting the human for a response. So here we have an interesting reversal. Who is prompting whom — or what? Whether this has empowered or diluted the word is a matter of taste.

    If you were wondering what Oxford’s actual word of the year is, it’s “rizz,” a playful shorthand for “charisma” and something that AI arguably lacks entirely, like Tom Holland.

    It was inevitable that AI terminology would infiltrate the lexicon, though I’m a little sad that the cooler terms like “latent space” have yet to enter general use. The technology is moving fast enough, however, that it is perhaps better to stick to the well established, as indicated by the judgment exercised by my peers, as I would like to think them, in the lexicographic world. We await further words of the year, however, as bolder dictionary content teams consider whether vectors and embeddings deserve a boost as well.

    Devin Coldewey

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  • Marjorie Taylor Green Calls Lauren Boebert A ‘Little Bitch’ On House Floor

    Marjorie Taylor Green Calls Lauren Boebert A ‘Little Bitch’ On House Floor

    Rep. Marjorie Taylor Greene (R-GA) called Rep. Lauren Boebert (R-CP) a “little bitch” amid GOP frustration at the Colorado Republicans’ move to try and force a vote on impeaching President Biden. What do you think?

    “I can never follow all of the legalese congresspeople use.”

    Adam Klemic, Director Of Operations

    “I think you need at least 50% of the House to get a resolution officially declaring someone a bitch.”

    Nancy Pitts, Coaster Artisan

    “The party needs to come together and realize the real ‘little bitch’ is high taxes.”

    Dean Trautman, Unemployed

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