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Tag: Women’s Equality Day

  • Stop Telling Women to ‘Smile More’— It’s Time to End This Workplace Double Standard | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As we race to our social media channels to recognize and honor Women’s Equality Day, let’s not forget the daily struggles women continue to face both at our kitchen tables and at our conference room tables.

    In our workplaces, the everyday bias women face on how we speak, how we look and how we act can slowly chip away at us. And sometimes, these comments and actions that may be categorized as “innocent mistakes” impact performance reviews and advancement and promotion opportunities. All of which hits our paychecks, ultimately contributing to widening the gender pay gap.

    In my book, The Devil Emails at Midnight: What Good Leaders Can Learn From Bad Bosses, I share that my former boss, whom I nicknamed The Cheerleader, always wanted me to be happy. He wanted me to be smiling big like a Cheshire Cat or The Joker.

    “Why aren’t you smiling? What happened? Don’t worry, be happy!” The Cheerleader would always say this to me, pointing to his mouth and making a hand gesture for me to smile. And most of the time when I received this feedback, nothing had actually happened. I would be just at my desk diligently working, focused and apparently, not smiling. But he wanted me to always be smiling and always be projecting happiness, no matter what the circumstances were. This left my cheekbones sore and me feeling exhausted from the pretense of always projecting a positive, can-do attitude instead of just doing my work.

    So on this Women’s Equality Day, stop asking women to smile at work. Instead, here are three things leaders should focus on to break the bias in our workplaces.

    Related: 3 Ways Female Entrepreneurs Can Shatter Stereotypes While Also Empowering Others

    1. Focus on performance, not if they are smiling

    According to one study, 98% of women reported being told to smile at work sometime during the course of their careers, and 15% said the request to smile on demand happens weekly for them, if not more frequently. Of course, individuals who smile may be viewed as happier, likable and approachable.

    “Smiling is very much associated as a gender marker,” says Marianne LaFrance, a professor of women’s, gender, and sexuality studies at Yale University and author of the book Why Smile? “It marks one’s femininity and a more communal stance toward life. Though smiling is generally a positive characteristic, it falls to women to do more of it because we want to make sure women are doing what we expect them to do, which is to care for others.”

    Telling women to smile may seem harmless in the workplace. And it reinforces the societal expectation that women should be cheerful, approachable and make others feel more comfortable with a simple smile.

    Don’t use “the smile” as an indicator of whether women are performing or not on the job. Rather than focusing on their facial expressions, focus on their performance. Ensure all employees have clear goals and metrics and they understand when and what they are expected to deliver. And take the time to evaluate them fairly based on their work, and not based on how often they smile.

    Related: If You Want to Honor Women’s Equality Day, Start by Re-evaluating the Performance Feedback You Give Women at Work

    2. Recognize and respect how individuals express emotions

    I enjoy smiling. But when my former boss, The Cheerleader, would tell me to smile on demand, that’s when I started to dislike smiling. At times, I would shoot a quick smile back just to appease the situation. And when I am doing work at my desk, I am concentrating on completing the task at hand. I am not focused on how I look, if I am smiling or not. I just want to do the best work I can.

    For women, smiling on demand in the workplace can seem more like a requirement. According to Harvard Business Review, “This pervasive stereotype not only characterizes Black women as more hostile, aggressive, overbearing, illogical, ill-tempered and bitter, but it may also be holding them back from realizing their full potential in the workplace.”

    Let’s recognize and respect how women, and all individuals, express emotions, especially being content or happy at work. Depending on the culture and environment you were raised in, a smile doesn’t always equal happiness.

    For some, a smile without clear context or reasoning may seem suspicious, even a sign of weakness or dishonesty. For some, smiling constantly may be a way to mask how they are truly feeling. For some, they may not smile freely at strangers and only smile with close friends or family members where they feel comfortable. Remember that smiling is not the only way to determine if someone feels they are content and doing well at their job.

    Related: Men Are Seen as Experts More Often Than Their Women Counterparts — and It’s Time to Break Those Gender Biases.

    3. Challenge the idea that smiling is part of the job requirement

    As leaders, do we ask women to smile more than men? And if we do, why is it a job requirement at all to be ready to flash a smile on demand? Here’s how we can respectfully challenge and break through the bias:

    Do we ask Jeff to smile more often, who is also up for a promotion? Why is this feedback we are specifically giving Mita, to smile more and be happier in the office?

    Mita has gotten strong performance ratings the last two years in a row, and this year, she has exceeded all her goals and has received positive feedback from her team and peers. Can someone help me understand why we need her to smile more?

    Why do we need Mita to smile more often? What makes us uncomfortable about her not smiling? Is her lack of smiling impacting her performance?

    Next time you have the urge to ask a woman to smile more at work, stop and pause. Why does she need to smile to be successful and happy at work? Help yourself and others move beyond how she looks and focus on how she drives business results to help break the bias in our workplaces.

    As we race to our social media channels to recognize and honor Women’s Equality Day, let’s not forget the daily struggles women continue to face both at our kitchen tables and at our conference room tables.

    In our workplaces, the everyday bias women face on how we speak, how we look and how we act can slowly chip away at us. And sometimes, these comments and actions that may be categorized as “innocent mistakes” impact performance reviews and advancement and promotion opportunities. All of which hits our paychecks, ultimately contributing to widening the gender pay gap.

    In my book, The Devil Emails at Midnight: What Good Leaders Can Learn From Bad Bosses, I share that my former boss, whom I nicknamed The Cheerleader, always wanted me to be happy. He wanted me to be smiling big like a Cheshire Cat or The Joker.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Mita Mallick

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  • Her Business Helps Women Earn in a $6.3B Industry: ‘Rewarding’ | Entrepreneur

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    Moniqueca Sims, owner of SSG Appliance Academy, got her first glimpse into the appliance repair industry while dating a man who worked in the space. “He worked all the time, seven days a week,” Sims recalls, “so I used to go out with him just to spend time with him. I saw how easy it was for him to repair those appliances, and he was repairing them quickly.”

    Image Credit: Courtesy of SSG Appliance Academy. Moniqueca Sims.

    Sims believes in “working smarter, not harder” and had the idea to hire technicians to help the man she was dating with repair calls. She did, but when he didn’t slow down, she ended up with her own appliance repair company.

    However, in running that business, Sims lost a significant amount of money purchasing parts. Many people she hired didn’t actually know how to repair appliances — and would just switch out part after part in search of a fit.

    Related: After Experiencing the ‘Lack of Diversity’ in Tech, This Software Engineer Started a Business That’s Changing Lives: ‘People Are Waking Up’

    So Sims took matters into her own hands again. She enrolled in an online course to learn about appliance repair and started handling jobs herself, even taking her kids along sometimes.

    “When you fix something, it boosts you up, every time you do it.”

    Still, Sims knew there had to be a better way to train and hire technicians for business growth, so once more she set out to make it happen: She founded SSG Appliance Academy, which provides hands-on training courses on the fundamentals to have a career in the appliance repair industry, in Atlanta in 2019.

    “ I saw how appliance repair was the gift that keeps on giving,” Sims says. “When you go out, when you fix something, it boosts you up, every time you do it. It’s not a grunt job. It’s a feel-good job.”

    When Sims went out on jobs with her daughter, she found that many of the clients were stay-at-home moms who breathed a sigh of relief when they realized they wouldn’t be alone with a male worker. Knowing that, and seeing firsthand what a confidence booster appliance repair could be, Sims committed to bringing more women into the industry.

    The total appliance repair industry revenue reached an estimated $6.3 billion in 2023, yet women make up less than 3% of home appliance repairers, according to data from ConsumerAffairs.

    Related: Raised By an Immigrant Single Mom, She Experienced ‘Culture Shock’ Working at Goldman Sachs. Here’s What She Wants You to Know About ‘Black Capitalism.’

    Sims decided to partner with shelters to grow SSG Appliance Academy and offer a viable career path to the women there. Although there was a lot of interest, the shelters didn’t have the funding to back it. So Sims got approved for grants through the Workforce Innovation and Opportunity Act (WIOA).

    The funding helps low-income, under- or unemployed women and men complete SSG Appliance Academy’s program and “turn their life around,” Sims says.

    SSG Appliance Academy’s classes typically enroll eight to 10 students. The most recent course had three women in it. In the past, Sims often had to attend events and convince women to come to the class; now, word-of-mouth is helping them find it themselves, she says.

    “ You constantly have to prove yourself [as a woman] in this industry.”

    Sims looks forward to seeing even more women take advantage of SSG Appliance Academy, despite the challenges that can come with being a woman in the space.

    “ You constantly have to prove yourself [as a woman] in this industry, and not just to the customers,” Sims says. “You have to prove yourself to everybody that works in the industry.”

    Sims is also excited to see more people across the board jump into the appliance repair industry, noting that learning a trade can help people make more money than they might through earning a four-year college degree.

    “Appliance repair can really help change people’s lives,” the founder says.

    Related: This Black Founder Stayed True to His Triple ‘Win’ Strategy to Build a $1 Billion Business

    “You want to learn your craft from the inside out.”

    To other women interested in starting their own careers or businesses in the appliance repair industry, Sims has some straightforward but essential advice: Enroll in a program that can help you learn all you need to know about the trade.

    “You want to learn your craft from the inside out,” Sims says. “A lot of technicians in the field now learn on the job, so they become part-changers because they don’t learn how to diagnose and troubleshoot the appliances properly. So my advice would definitely be to take a class. It doesn’t have to be my school — any school.”

    Related: I Interviewed 5 Entrepreneurs Generating Up to $20 Million in Revenue a Year — And They All Have the Same Regret About Starting Their Business

    Sims notes that there will be plenty of obstacles along the way, but she encourages anyone interested in learning appliance repair to stay the course — because “it’s a very rewarding career and business.”

    This article is part of our ongoing Women Entrepreneur® series highlighting the stories, challenges and triumphs of running a business as a woman.

    Moniqueca Sims, owner of SSG Appliance Academy, got her first glimpse into the appliance repair industry while dating a man who worked in the space. “He worked all the time, seven days a week,” Sims recalls, “so I used to go out with him just to spend time with him. I saw how easy it was for him to repair those appliances, and he was repairing them quickly.”

    Image Credit: Courtesy of SSG Appliance Academy. Moniqueca Sims.

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    Amanda Breen

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  • Dr. Tashion Macon creates blueprint for Black women with new book, ‘Coming In Hot’

    Dr. Tashion Macon creates blueprint for Black women with new book, ‘Coming In Hot’

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    The hardback/hardcover edition of “Coming in Hot’ will be coming out soon, according to author Dr. Tashion Macon. The E-book is available now on Amazon. For more information about Macon, visit https://www.tashionmacon.com. Photo by Kerri Phox/The Atlanta Voice

    In an empowering tribute to the accomplishments of Black women everywhere, Dr. Tashion Macon recently released her book, “Coming in Hot: A Blueprint for Black Women Setting the World Ablaze.”

    “Coming in Hot” is described as a movement, a call to action for Black women, the corporate entities that employ them, and the allies dedicated to their success and equitable consideration and inclusion in the C-Suite, according to Macon.

    Starting her career in Atlanta and LaFace Records, Macon witnessed the beauty of careers like Dr. Dre, Toni Braxton, Usher, TLC, OutKast, Pink, and more.

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    Isaiah Singleton

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