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Tag: Women Entrepreneur™

  • I Founded a $1.5 Billion Business. Here’s My Success Secret. | Entrepreneur

    This as-told-to story is based on a conversation with Shanaz Hemmati, COO and co-founder of ZenBusiness, a $1.5 billion company that provides an all-in-one platform helping small businesses become official, stay compliant, manage finances and more. Her co-founder is Ross Buhrdorf, who serves as CEO. The piece has been edited for length and clarity.

    Image Credit: Courtesy of ZenBusiness. Co-founder and COO Shanaz Hemmati.

    I always had an entrepreneurial spirit, but I never really thought about going off and starting my own business.

    At the University of Texas at Austin, I studied computer engineering, starting with hardware design before pivoting to software engineering. I truly love technology, and especially software engineering, because you’re coding to solve problems — I still love solving problems.

    Related: This Mom’s Creative Side Hustle Started As a Hobby With Less Than $100 — Then Grew Into a Business Averaging $570,000 a Month: ‘It’s Crazy’

    My husband’s an entrepreneur who’s always had his own businesses. He’d encourage me to start my own business, but I was too concerned. Sometimes women can think too hard about doing something; that’s what held me back from becoming an entrepreneur.

    For women in male-dominated fields, it’s important to seek out mentors who can help you from their experience, even if their journey looked different from yours. You can bounce ideas off them and ask them questions. Mentorship pushes you, but it also gives you assurance and confidence.

    Over the course of my career, I learned so much, which helped me when I made the leap to founder.

    “Small businesses are what keep the economy growing.”

    I first met my ZenBusiness co-founder Ross Buhrdorf when we worked at Excite.com, a web portal company founded in 1994. Several years later, I joined HomeAway, a vacation rental marketplace, where I stayed for 11 years until the company was acquired by Expedia.

    Later on, Ross and I met up for coffee, and he started talking about this idea of building something to help entrepreneurs and people who are starting small businesses. I was intrigued and excited. I’d always been passionate about that category in the market: Small businesses are what keep the economy growing and going.

    Related: I Walked Away From a Corporate Career to Start My Own Small Business — Here’s Why You Should Do the Same

    So Ross and I founded ZenBusiness in 2017.

    When it comes to a fast-growing company like ours, we have so many things on our to-do list, but we don’t always have the resources to get them done at the same time, so we have to prioritize.

    AI has been one of those priorities. Everybody in business should be using it these days. It’s a great tool that saves time once you get employees on board and using it based on their role and function. Our personalized AI assistant, ZenBusiness Velo, is included with every LLC formation and helps entrepreneurs start and grow their businesses.

    Related: Two-Thirds of Small Businesses Are Already Using AI — Here’s How to Get Even More Out of It

    “It all comes down to this — people are at the center of any great company.”

    For a long time, I’ve had this mantra that’s helped me succeed as a business leader: Be fearless, be ethical, be passionate.

    Being fearless means recognizing that nothing is ever going to be perfect, but you just do it anyway. Being ethical means always being honest, to yourself, to your co-workers, to anyone. And being passionate is everything. Loving your work and doing the best job possible will help you progress in your career and build your business.

    It all comes down to this — people are at the center of any great company. Anything you do is all about people, whether they’re employees, customers or the community.

    ZenBusiness puts this rule into action by hearing and supporting its employees.

    For example, we became an early adopter of remote work. The company sent employees home when the pandemic hit, but as we continued to grow and hire more people, we listened to employees who said that they preferred working from home. Remote work gave them the chance to spend time with their families, cut down on commute hours and be more productive.

    Related: A CEO Who Runs a Fully Remote Company Has an Unusual Take on Employees Starting Side Hustles: ‘We Have to Be Honest With Ourselves’

    “Maybe you launch as a side hustle to test it out.”

    All aspiring entrepreneurs should avoid the pitfall of thinking about a business idea for too long before they take action: Do it sooner rather than later.

    You don’t have to drop everything else you’re working on to start. Maybe you launch as a side hustle to test it out. Talk to the people you’re trying to solve a pain point for because those conversations will give you a lot of information.

    Every day, you’re learning something new, and being able to pivot fast can be the difference between driving your business in the right direction or not. There are always going to be surprises along the way. So remember, it’s all about the people who are around you — it’s all about the people you bring in to help you go through your business journey.

    This article is part of our ongoing Women Entrepreneur® series highlighting the stories, challenges and triumphs of running a business as a woman.

    This as-told-to story is based on a conversation with Shanaz Hemmati, COO and co-founder of ZenBusiness, a $1.5 billion company that provides an all-in-one platform helping small businesses become official, stay compliant, manage finances and more. Her co-founder is Ross Buhrdorf, who serves as CEO. The piece has been edited for length and clarity.

    Image Credit: Courtesy of ZenBusiness. Co-founder and COO Shanaz Hemmati.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Amanda Breen

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  • How a Mom’s Garage Side Hustle Hit $1 Billion Revenue | Entrepreneur

    This Side Hustle Spotlight Q&A features Sandra Oh Lin, 50, of Los Altos, California. She is the founder and CEO of KiwiCo, a company that provides educational activities for kids meant to spark creativity and problem-solving through hands-on play. Responses have been edited for length and clarity.

    Image Credit: Courtesy of KiwiCo. Sandra Oh Lin.

    Want to read more stories like this? Subscribe to Money Makers, our free newsletter packed with creative side hustle ideas and successful strategies. Sign up here.

    What was your day job or primary occupation when you started your side hustle?
    I had just stepped away from seven years at eBay Inc., where I had launched PayPal Mobile and led the eBay fashion business. I was working on a new fashion-related startup idea before I ended up starting KiwiCo in 2011.

    Where did you find the inspiration for the side hustle?
    When my kids were younger, I tried to find ways for them to exercise their creativity and put their problem-solving skills to work. I wanted them to grow up to feel like they could envision and better the world around them. As an engineer by training, I saw creating and building through hands-on activities as a way to explore, discover and build creative confidence. At the same time, I was drawing on my own childhood — I have such fond memories of making and building things with my mom while I was growing up.

    Related: After College, She Spent $800 to Start a Side Hustle That Became a ‘Monster’ Business Making $35 Million a Year: ‘I Set Intense Sales Targets’

    What were some of the first steps you took to get your side hustle off the ground? How much money/investment did it take to launch?
    I started by creating hands-on projects for my kids. Then, I started to share them with friends and family during playdates. The parents and kids were so enthusiastic about the activities that it gave me the confidence to take it further. I laid the groundwork to see if there was a market for a real business. Then, I leveraged my network to start conversations with investors. We raised a little more than $10 million in venture funding. From there, we were able to become profitable and cash flow positive — and fund our own growth.

    Image Credit: Courtesy of KiwiCo

    Are there any free or paid resources that have been especially helpful for you in starting and running this business?
    I had a strong background in product design (having worked in R&D at Procter & Gamble) and ecommerce (from time at PayPal and eBay). Yet, I didn’t have any direct experience with fulfillment, supply chain and operations. I had a lot to learn. So I made a conscious effort to surround myself with people who were true experts. One example is Mike Smith, who was the COO of Walmart. He provided invaluable guidance, and he even helped interview our VP of operations candidates when we were hiring. Advisors like Mike were so helpful to us at that time.

    If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you’d done it differently?
    I had always heard people say that a strong culture is so important to define and cultivate when you build a company. That way, you can point to and reinforce the behavior and values that align. While I was able to grok that academically, I put it aside when I should have addressed it earlier. As a result, some of our hiring was off in the beginning, and we had to course correct, which was costly. It would have been helpful to have put the framework into place from the beginning.

    When it comes to this specific business, what is something you’ve found particularly challenging and/or surprising that people who get into this type of work should be prepared for, but likely aren’t?
    During the pandemic, one of our toughest challenges was sourcing enough supplies to keep up with surging demand. In the years since, we’ve seen our fair share of ups and downs on that front, but one thing has remained constant: the importance of strong, trusted relationships with our suppliers. They’ve been incredible partners through it all, and those collaborations have been key to helping us navigate post-pandemic growth with resilience and adaptability.

    Related: This Mom’s Creative Side Hustle Started As a Hobby With Less Than $100 — Then Grew Into a Business Averaging $570,000 a Month: ‘It’s Crazy’

    Can you recall a specific instance when something went very wrong? How did you fix it?
    I’ll never forget our very first alpha shipment. We had just 19 crates to send out, and it took a team of five of us the entire day to get them boxed and shipped. By the end, we were exhausted and looking at each other like, There has to be a better way. It was a wake-up call that we needed better systems and processes for fulfillment if we were going to scale. We figured it out along the way, but that moment sticks with me as a reminder of how far we’ve come.

    Image Credit: Courtesy of KiwiCo

    How long did it take you to see consistent monthly revenue?
    With our core business being subscription-based, we’ve seen consistent monthly revenue from the beginning. KiwiCo has been profitable and self-funded for many years now. What started in my garage has grown into a company that has shipped more than 50 million crates to families in over 40 countries and created more than 1,500 hands-on products and activities. It’s amazing to see how far we’ve come, while still staying true to the heart of why we started: sparking creativity and confidence in kids everywhere.

    What does growth and revenue look like now?
    To date, KiwiCo has generated more than $1 billion in lifetime revenue. This is something I’m incredibly proud of, not just because of the number itself, but because it represents millions of moments of creativity and discovery for kids and families. Additionally, we launched in Target and Barnes & Noble this past year as part of building our wholesale channels.

    Related: He Spent $36 to Start a Side Hustle. Now the Business Earns 6 Figures a Year — With Just 1-2 Hours of Work a Day: ‘Freedom.’

    What do you enjoy most about running this business?
    One of my favorite parts of this journey is that my kids not only understand what I do for work but also are involved in helping shape KiwiCo’s products. My kids were the original source of inspiration for the company, and they continue to be critical testers of our products to ensure we’re creating the best hands-on activities for kids to discover and unleash their creativity and explore as they learn about the world around them.

    Image Credit: Courtesy of KiwiCo

    What is your best piece of specific, actionable business advice?
    Finding a community of founders can be so helpful. Sharing the challenges and the opportunities that come from building a business with others who are in the same boat can be so valuable. You can gather everything from tangible, actionable advice to empathetic ears that have been there and done that.

    This Side Hustle Spotlight Q&A features Sandra Oh Lin, 50, of Los Altos, California. She is the founder and CEO of KiwiCo, a company that provides educational activities for kids meant to spark creativity and problem-solving through hands-on play. Responses have been edited for length and clarity.

    Image Credit: Courtesy of KiwiCo. Sandra Oh Lin.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Amanda Breen

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  • Home From College: Jobs for Young Adults Without Work Experience | Entrepreneur

    Julia Haber, the 29-year-old co-founder of career platform Home From College, was a student at Syracuse University when she started her first business: an experiential marketing agency that brought retail pop-ups to college campuses and worked with brands like Shopify to teach students about entrepreneurship.

    Image Credit: Courtesy of Home From College. Julia Haber.

    The experience gave Haber valuable insight into what the career landscape looks like for Gen Z — and just how much it had changed over the past six-plus years.

    “ This next generation is constantly looking for ways to figure out who they are by doing things,” Haber tells Entrepreneur, “and because it’s such a socially native generation, we see all these people online making money in different ways. This next gen really wants to work with brands they love as well and admire, and it’s a blend of this consumer meets career.”

    Related: Gen Z Is Redefining the Workplace — and Companies Must Adapt or Face Losing Talent

    Recognizing that many students graduate without knowing what they want to do with their lives — and often with significant debt — Haber wanted to help them build “multi-hyphenate” careers early on.

    So Haber launched the Los Angeles-based startup Home From College in 2021 alongside co-founder Kaj Zandvliet, a former banker at PineBridge Investments and financial analyst at Sony Music Entertainment.

    “We position ourselves as the translator between companies and college students.”

    Home From College provides students with an opportunity to earn their first dollars and work with the brands they love in a “flexible, student-first” environment.

    To that end, Home From College only hosts paid job opportunities, 90% of which are remote. Companies can create an account on the platform and list their “gigs,” which could be anything from a one-day project to a lengthier brand ambassador program. Students and recent graduates create their own accounts on the platform and apply for the gigs that interest them — no prior work experience required.

    Home From College is free for students to use. The platform offers four subscription tiers for companies, starting at $49 per month, plus a 20% fee on student compensation. All payments take place on the platform via Stripe.

    Related: Why Gen Z Is Ditching the Corner Office Dream — and How Businesses Can Adapt

    Students typically earn about $30 an hour, and the average ambassador program pays students roughly $1,000 a month. It’s also common for students to work two gigs at once. Some of the top earners have seen “tens of thousands of dollars in a short period of time,” Haber notes — with one dedicated student’s gigs even amounting to a $50,000 paycheck.

    “We position ourselves as the translator between companies and college students, and that really resonated,” Haber says.

    Home From College raised $1.5 million of pre-seed funding in 2022, then $5.4 million in a seed round led by GV, formerly Google Ventures, last year.

    The company is using those funds to continue building a “sustainable, fast-moving” business. Home From College has invested in high-level talent and AI to connect students and brands effectively.

    Related: Top Career Motivations of Gen Z and Reasons They Choose an Employer

    “We’ve been implementing a ton of new roles that have more of an AI bent to them.”

    Additionally, although Home From College initially focused on low- to no-skilled jobs, there’s an interesting opportunity to lean on the hard skills that Gen Z college students and recent graduates often already have — like those related to AI, Haber says.

    “We’ve been implementing a ton of new roles that have more of an AI bent to them,” Haber explains, “and helping companies catch up to the students who are already native [in AI]. So that’s been a new frontier of actually having the students be more of the experts in a topic that companies are less proficient in and helping bridge that gap.”

    Companies on the platform are also interested in students with a talent for customer success and sales at scale, Haber says.

    For example, some consumer brands look to students for help with distribution in challenging markets, like the outskirts of a college campus or the middle of the country. It’s typical for these companies to recruit students to source new locations, such as a nearby deli, to sell products.

    Related: Gen Z Talent Will Walk Away — Unless You Try These 6 Strategies

    “ So it’s creating almost a business development sales team, boots on the ground at scale, where they can hire hundreds of people for that type of role,” Haber says, “where it’s skill and labor, and then simultaneously social media and content.”

    Brands often rely on students to run their TikTok shops too, as it can be a massive undertaking for those that want to launch and scale a meaningful affiliate program, Haber notes.  

    “[Students] come in and run those programs on behalf of companies,” Haber says, “and it’s great because it helps generate revenue for their business, but simultaneously teaches [the students] marketable skills.”

    “You’re not just where you went to school. You’re a bigger version of that.”

    Above all, Haber encourages young adults launching their careers to “use your whole self as the opportunity to market who you are” and land the role you want.

    Home From College facilitates that by allowing students to share more information about themselves than a typical resume or job application might glean — for instance, having curly hair could make them “really attractive” to a shampoo brand that specializes in curls and needs a social media manager to connect with its target customer base.

    Related: Gen Z Is Losing Faith in the College Degree — Here’s 3 Reasons Why It’s Still Important for Them

    “You’re not just your major,” Haber says. “You’re not just what your GPA is. You’re not just where you went to school. You’re a bigger version of that.”

    This article is part of our ongoing series highlighting the stories, challenges and triumphs of being a Young Entrepreneur®.

    Amanda Breen

    Source link

  • How Her Side Hustle Became a ‘Monster’ $250M Revenue Business | Entrepreneur

    This Side Hustle Spotlight Q&A features Demi Marchese, 32, founder and CEO of 12th Tribe, a Los Angeles, California-based fashion brand. Here’s how she used $800 to grow a side hustle into a full-blown business that’s seen over $250 million in lifetime revenue and $35 million annually. Responses have been edited for length and clarity.

    Image Credit: Courtesy of 12th Tribe. Demi Marchese.

    Want to read more stories like this? Subscribe to Money Makers, our free newsletter packed with creative side hustle ideas and successful strategies. Sign up here.

    What was your day job or primary occupation when you started your side hustle?
    After college, I worked in sales for my mom during the day and packed orders at night. I didn’t have a fashion degree. I just had a deep desire to build something that felt like me — bold, global, connected. The brand’s identity is grounded in that relentless hustle and the belief that women can create their own rules and lifestyles.

    Related: This Mom’s Creative Side Hustle Started As a Hobby With Less Than $100 — Then Grew Into a Business Averaging $570,000 a Month: ‘It’s Crazy’

    When did you start your side hustle, and where did you find the inspiration for it?
    I started 12th Tribe in 2015 out of a love for styling, storytelling and standing out. While studying abroad in college, I traveled to 11 countries — each one shaping how I saw the world and fashion. I became fascinated with the idea of expressing where you’ve been and who you are through what you wear.

    At the time, I was curating one-of-a-kind vintage pieces to avoid looking like everyone else. One pair of vintage Levi’s shorts became my travel staple and the first product I officially named and marketed as “the short you pack when you don’t know where you’re going next.” That idea resonated quickly.

    After moving to LA, I began dressing girls for Coachella with globally inspired pieces I sourced myself. The festival was a cultural moment, and I leaned in — styling every detail from jewelry to boots. Word spread, and soon I wasn’t just styling girls for festivals, I was building an online destination where they could shop the entire look.

    Image Credit: Courtesy of 12th Tribe

    What were some of the first steps you took to get your side hustle off the ground? How much money/investment did it take to launch?
    I launched 12th Tribe with $800, no outside funding and a vision I couldn’t shake. I was a solo founder, fresh out of college, doing everything alongside my family and close friends, packing orders, styling shoots and answering every DM. It started as a side hustle, but our first viral moment hit fast. Festival season landed me in sorority group chats and across Instagram, and I was hand-delivering Thrasher vintage shorts to girls across LA. That short became our first cult product and the foundation of something much bigger.

    Related: He Spent $36 to Start a Side Hustle. Now the Business Earns 6 Figures a Year — With Just 1-2 Hours of Work a Day: ‘Freedom.’

    If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you’d done it differently?
    I would have spent a few years working on management skills. Learning how to manage people while also managing the high level of stress of building a company from zero would have changed my life. I also would have trusted the process more. When I was younger — and remember, I was in my 20s launching this business that turned monster real quick — I second-guessed myself a lot. I questioned what I knew. I let people sway me, and I wish I had trusted my gut a bit more at times.

    When it comes to this specific business, what is something you’ve found particularly challenging and/or surprising that people who get into this type of work should be prepared for, but likely aren’t?
    People see the photoshoots, product drops and glossy growth moments, but not the sacrifices behind the scenes. In my 20s, I missed more relationship moments than I can count. Not because I didn’t care, but because I was drained, too stressed, too responsible or simply empty from pouring into the business every day.

    Many assume there’s a team handling everything. But as a founder, especially starting from nothing, you’re in the thick of it. You’re not just driving vision and strategy; you’re carrying the weight of deadlines, departments and the livelihoods tied to your decisions. It’s a responsibility most people don’t understand.

    And as a woman, there’s the constant expectation to be “just enough” of everything. Too direct and you’re cold. Too kind and you’re weak. You’re expected to lead with grace under pressure, but the pressure never really lets up. In reality, it’s less about balance and more about stamina, self-belief and learning to keep going even when no one sees the weight you’re carrying.

    Related: These 31-Year-Old Best Friends Started a Side Hustle to Solve a Workout Struggle — And It’s On Track to Hit $10 Million Annual Revenue This Year

    Image Credit: Courtesy of 12th Tribe

    Can you recall a specific instance when something went very wrong? How did you fix it?
    During peak season, our warehouse partner at the time mishandled inventory for a major launch. Thousands of units were delayed, and customer orders were sitting in limbo. For a brand built on community and trust, that moment felt like it could unravel years of hard work overnight.

    The first step was immediate transparency. I personally stepped in to communicate with our customers, letting them know we were aware of the issue, working around the clock, and that their trust was our top priority. Behind the scenes, I mobilized every department: Our operations team worked directly with the warehouse, our marketing team shifted messaging in real time, and we even restructured fulfillment processes to get orders out manually.

    It was a defining moment for me as a leader because it forced me to not only solve the crisis tactically, but also zoom out and reimagine how we protect the business long-term. That experience ultimately led us to transition to a new global logistics partner and completely overhaul our fulfillment strategy.

    Looking back, what could have been one of our biggest setbacks became a catalyst for scaling with more resilience. It reminded me that as a founder, my role isn’t to avoid problems — it’s to navigate them with clarity, communicate with integrity and make the hard decisions that position the business for the future.

    Related: I Interviewed 5 Entrepreneurs Generating Up to $20 Million in Revenue a Year — And They All Have the Same Regret About Starting Their Business

    How long did it take you to see consistent monthly revenue? How much did the initial side hustle earn?
    In the beginning, it was just me — a one-woman show — with a few friends and family who’d step in to support. That was my first “tribe.” Because I kept the business lean and scrappy, I pushed myself hard and was fortunate to see consistent monthly revenue within just a few months.

    I set intense sales targets for myself and made a promise that if I was going to fall short, I would find a way to make it happen. That meant boots on the ground — whether it was setting up a pop-up, inviting girls into my apartment to shop or selling at any opportunity I could find. I refused to let a month go by without hitting the number.

    At first, I was only making a few hundred, which grew into a couple thousand. I was living at home, so my overhead was low, and I picked up extra income working for my mom’s sales company. But the real engine was pure hustle — I didn’t just wait for online sales to roll in, I created them.

    Eventually, when revenue stabilized, the first hire I made was a finance manager — because I absolutely hated reconciling the books. But those scrappy, do-whatever-it-takes beginnings laid the foundation for everything that came after.

    What does growth and revenue look like now?
    With over $250 million in lifetime revenue and $35 million annually, 12th Tribe has grown into one of the leading DTC fashion brands — all without outside investment. Worn by millions of women worldwide and supported by a loyal 600,000-strong digital community, we’ve become the go-to destination for outfits that make life’s most unforgettable moments. What started with festivals has expanded into a full lifestyle brand, dressing women from college through motherhood and beyond. We’ve achieved double-digit year-over-year growth, launched global shipping that doubled international orders and opened flagship stores in SoHo and on Abbot Kinney in Venice, all while staying 100% female founder–funded.

    Image Credit: Courtesy of 12th Tribe

    What does a typical day or week of work look like for you?
    As a founder and creative director, my time is structured very intentionally across the week to keep the business moving forward on both a visionary and operational level. I begin each week aligning with leadership; this sets the tone by clarifying top priorities, addressing roadblocks and ensuring every department has what it needs to execute.

    From there, I front-load my week with marketing and product, since they’re the heartbeat of the brand and require the most creative and strategic energy. Toward the end of the week, I shift into finance and operations, making sure we’re on track with budgets, forecasting and organizational flow.

    A typical day can swing between big-picture strategy and very hands-on work. I’m often on set for photoshoots, immersed in the creative process, because I believe in being boots on the ground when it comes to storytelling and product presentation. It’s a balance of vision-setting, team alignment and rolling up my sleeves where it matters most, keeping me deeply connected to both the brand and the people who bring it to life.

    I’m currently building out one of the biggest departments that is the center of the brand, so I work pretty heavy hours Monday through Friday. I have given myself the weekends to reset, but by Sunday night, I am prepping for the week ahead. It is really important that I get a full read on my schedule and prioritize what is most important.

    Related: This Couple’s ‘Scrappy’ Side Hustle Sold Out in 1 Weekend — It Hit $1 Million in 3 Years and Now Makes Millions Annually: ‘Lean But Powerful’

    What is your best piece of specific, actionable business advice?
    I want women — especially young founders — to know that you don’t need a million followers, VC funding or a perfect plan to start. You need conviction, community and the courage to show up again and again. That’s what built 12th Tribe. And that’s what will keep us moving, one powerful moment at a time.

    Amanda Breen

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  • My Business Hit $1 Million — Then a $46,000 Mistake Exposed the Biggest Bottleneck to Explosive Growth | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    I’ll never forget the day I realized I couldn’t do it all anymore.

    My business had just crossed the million-dollar mark, but I was still trying to handle everything myself — coaching clients, selling, leading my team and running the accounting. Then, one day, I discovered I’d accidentally overcharged our biggest client $46,000 over nine months because I’d set up auto-pay and never double-checked it.

    The wave of panic that hit me was overwhelming. It was one of the worst moments of my professional life. I immediately owned the mistake, apologized and worked out a plan to credit the money back over six months. Thankfully, the client was incredibly gracious. But in that moment, I knew something had to change — I had to stop trying to do everything and start leading like a CEO.

    Related: 10 Growth Strategies Every Business Owner Should Know

    Stop doing — start leading

    When you launch a business, you wear every hat. You create the product, send invoices, post on social media and answer every email. That scrappy hustle is necessary to get off the ground — but it won’t get you to the next level.

    Scaling means an identity shift. You have to stop being the “doer” and become the delegater. Instead of asking, How can I do this?” start asking, “Who can do this better than I can?”

    This is easier said than done. But holding onto control keeps you stuck. You’ll stay buried in day-to-day tasks instead of focusing on big-picture moves that grow your business.

    For me, stepping into the CEO role meant redefining leadership on my own terms. I didn’t want to follow a corporate playbook written by men. I wanted to lead in a way that aligned with my values and strengths — building flexibility into my schedule, doubling down on coaching and sales (my superpowers) and empowering my team to own the rest.

    Build the right team — and trust them

    Hiring an assistant to manage my schedule, emails and admin was one of the smartest moves I made. It freed up hours I could now spend coaching clients and bringing in new business.

    Delegating is scary. You worry they won’t do it as well as you can. Sometimes, that’s true. But growth only happens when you give others space to learn. If they stumble, you help them recover — and they get stronger. That’s leadership.

    Ask yourself: What are your superpowers? Are you a sales rockstar? A client relationship builder? Then be honest: How much of your time is lost in tasks that drain you — digging out of your inbox, chasing invoices?

    If those tasks pull you away from your strengths, it’s time to delegate. When you operate in your zone of genius and let others handle the rest, your business will finally grow the way it’s meant to.

    As your team grows, get to know them as people. We have every team member take the Enneagram test to understand communication styles and personalities. It’s taught me the power of listening and meeting people where they are.

    Create systems that set you free

    If your business lives only in your head, you can’t scale. Every process — client onboarding, social media posting, monthly reporting — needs to be documented so someone else can follow it.

    At our company, we use Asana for task management and Slack for communication. Everyone knows the flow, and it keeps us aligned.

    When I sell a client, I immediately hand them off to our onboarding team. Why? Because I know I’m the worst at follow-up. I know my strengths—and where I tend to get in my own way.

    We use Stripe for payments and Go High Level for email automations. These simple systems keep us running like a well-oiled machine.

    Related: Most Entrepreneurs Fail Because They Ignore These 3 Business Stages

    Think like a CEO

    If your calendar is full of urgent tasks, there’s no time for strategic thinking. But that’s exactly where CEOs live.

    Everyone on my team works from home on Fridays. I use that day to strategize and focus on the future. Where are we headed? Who do we need to become to get there? I take walks, listen to industry podcasts, and brainstorm new ideas.

    I also use this time to vet opportunities. It’s tempting to say yes to everything, especially early on. But now, before I commit, I ask: Is this worth my time? Does it align with our vision? Will it deliver a real return on investment?

    You belong in the CEO seat

    For too long, I thought being a great business owner meant doing everything myself. But real growth started when I stepped into the CEO seat — hiring for my weaknesses, trusting my team and making decisions from a long-term perspective.

    You don’t have to run your business like anyone else. Define what leadership means for you. Build a business that supports your strengths—and let go of what’s holding you back.

    You didn’t start your business to stay small. So take your CEO seat… you’ve earned it.

    I’ll never forget the day I realized I couldn’t do it all anymore.

    My business had just crossed the million-dollar mark, but I was still trying to handle everything myself — coaching clients, selling, leading my team and running the accounting. Then, one day, I discovered I’d accidentally overcharged our biggest client $46,000 over nine months because I’d set up auto-pay and never double-checked it.

    The wave of panic that hit me was overwhelming. It was one of the worst moments of my professional life. I immediately owned the mistake, apologized and worked out a plan to credit the money back over six months. Thankfully, the client was incredibly gracious. But in that moment, I knew something had to change — I had to stop trying to do everything and start leading like a CEO.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Deedra Determan

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  • Her Business Helps Women Earn in a $6.3B Industry: ‘Rewarding’ | Entrepreneur

    Moniqueca Sims, owner of SSG Appliance Academy, got her first glimpse into the appliance repair industry while dating a man who worked in the space. “He worked all the time, seven days a week,” Sims recalls, “so I used to go out with him just to spend time with him. I saw how easy it was for him to repair those appliances, and he was repairing them quickly.”

    Image Credit: Courtesy of SSG Appliance Academy. Moniqueca Sims.

    Sims believes in “working smarter, not harder” and had the idea to hire technicians to help the man she was dating with repair calls. She did, but when he didn’t slow down, she ended up with her own appliance repair company.

    However, in running that business, Sims lost a significant amount of money purchasing parts. Many people she hired didn’t actually know how to repair appliances — and would just switch out part after part in search of a fit.

    Related: After Experiencing the ‘Lack of Diversity’ in Tech, This Software Engineer Started a Business That’s Changing Lives: ‘People Are Waking Up’

    So Sims took matters into her own hands again. She enrolled in an online course to learn about appliance repair and started handling jobs herself, even taking her kids along sometimes.

    “When you fix something, it boosts you up, every time you do it.”

    Still, Sims knew there had to be a better way to train and hire technicians for business growth, so once more she set out to make it happen: She founded SSG Appliance Academy, which provides hands-on training courses on the fundamentals to have a career in the appliance repair industry, in Atlanta in 2019.

    “ I saw how appliance repair was the gift that keeps on giving,” Sims says. “When you go out, when you fix something, it boosts you up, every time you do it. It’s not a grunt job. It’s a feel-good job.”

    When Sims went out on jobs with her daughter, she found that many of the clients were stay-at-home moms who breathed a sigh of relief when they realized they wouldn’t be alone with a male worker. Knowing that, and seeing firsthand what a confidence booster appliance repair could be, Sims committed to bringing more women into the industry.

    The total appliance repair industry revenue reached an estimated $6.3 billion in 2023, yet women make up less than 3% of home appliance repairers, according to data from ConsumerAffairs.

    Related: Raised By an Immigrant Single Mom, She Experienced ‘Culture Shock’ Working at Goldman Sachs. Here’s What She Wants You to Know About ‘Black Capitalism.’

    Sims decided to partner with shelters to grow SSG Appliance Academy and offer a viable career path to the women there. Although there was a lot of interest, the shelters didn’t have the funding to back it. So Sims got approved for grants through the Workforce Innovation and Opportunity Act (WIOA).

    The funding helps low-income, under- or unemployed women and men complete SSG Appliance Academy’s program and “turn their life around,” Sims says.

    SSG Appliance Academy’s classes typically enroll eight to 10 students. The most recent course had three women in it. In the past, Sims often had to attend events and convince women to come to the class; now, word-of-mouth is helping them find it themselves, she says.

    “ You constantly have to prove yourself [as a woman] in this industry.”

    Sims looks forward to seeing even more women take advantage of SSG Appliance Academy, despite the challenges that can come with being a woman in the space.

    “ You constantly have to prove yourself [as a woman] in this industry, and not just to the customers,” Sims says. “You have to prove yourself to everybody that works in the industry.”

    Sims is also excited to see more people across the board jump into the appliance repair industry, noting that learning a trade can help people make more money than they might through earning a four-year college degree.

    “Appliance repair can really help change people’s lives,” the founder says.

    Related: This Black Founder Stayed True to His Triple ‘Win’ Strategy to Build a $1 Billion Business

    “You want to learn your craft from the inside out.”

    To other women interested in starting their own careers or businesses in the appliance repair industry, Sims has some straightforward but essential advice: Enroll in a program that can help you learn all you need to know about the trade.

    “You want to learn your craft from the inside out,” Sims says. “A lot of technicians in the field now learn on the job, so they become part-changers because they don’t learn how to diagnose and troubleshoot the appliances properly. So my advice would definitely be to take a class. It doesn’t have to be my school — any school.”

    Related: I Interviewed 5 Entrepreneurs Generating Up to $20 Million in Revenue a Year — And They All Have the Same Regret About Starting Their Business

    Sims notes that there will be plenty of obstacles along the way, but she encourages anyone interested in learning appliance repair to stay the course — because “it’s a very rewarding career and business.”

    This article is part of our ongoing Women Entrepreneur® series highlighting the stories, challenges and triumphs of running a business as a woman.

    Moniqueca Sims, owner of SSG Appliance Academy, got her first glimpse into the appliance repair industry while dating a man who worked in the space. “He worked all the time, seven days a week,” Sims recalls, “so I used to go out with him just to spend time with him. I saw how easy it was for him to repair those appliances, and he was repairing them quickly.”

    Image Credit: Courtesy of SSG Appliance Academy. Moniqueca Sims.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Amanda Breen

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  • Her T-Shirt Side Hustle Led to a DM From Levi’s and $400M | Entrepreneur

    Her T-Shirt Side Hustle Led to a DM From Levi’s and $400M | Entrepreneur

    This Side Hustle Spotlight Q&A features Michelle Wahler, co-founder and former CEO of activewear brand Beyond Yoga. Wahler launched Beyond Yoga with Jodi Guber Brufsky in 2006. Years later, Levi’s reached out to Wahler via LinkedIn direct message, ultimately acquiring the company for $400 million in 2021. Under Wahler’s leadership, Beyond Yoga achieved 19% year-over-year growth and surpassed $115 million in revenue in 2023. Responses have been edited for length and clarity.

    Image Credit: Greyson Tarantino. Michelle Wahler.

    What was your day job or primary occupation when you started your side hustle?
    After graduating from the University of Florida with a degree in graphic design, I moved to New York to work in publishing, originally at People magazine and later Harper’s Bazaar. It was during that time that I started drawing illustrations of my friends, which I would put on T-shirts to give as birthday presents.

    Related: The Side Hustle She Worked on in a Local Starbucks ‘Went From Nothing to $1 Million.’ Now It Will Make Over $30 Million This Year.

    This hobby of mine ultimately turned into a company I called Unsweetened, with clothing and accessories featuring illustrations of women — in what I viewed as an “un-sugar-coated” version of them.

    Where did you find the inspiration for your side hustle?
    [At my magazine jobs], I got a firsthand look at the photoshopping that goes on in the industry. Both jobs were incredible experiences, but they shed light on the unrealistic expectations the media was putting into the market and minds of their consumers. My entire life, I have watched incredible, smart, beautiful women not see themselves as they are and try to conform to a singular idea of beauty. While this frustration was brewing, I struggled to make ends meet, working long hours for little pay but gaining loads of invaluable experience! At the time, my best friend and roommate’s birthday was coming up, and since I didn’t have the means to buy her something great, I decided to make her a birthday present — I sketched her and put the illustration on a T-shirt.

    All my friends loved it, so for the next year, everyone got one of these unique drawings of themselves on a T-shirt. These illustrations celebrated them for who they were — curves, careers and fun! I called it the “unsweetened” version of themselves, and before I knew it, I started selling them. It felt so fulfilling to be doing something that I loved while simultaneously promoting body positivity and self-confidence from within.

    Related: They Started a Home-Based Side Hustle Earning Up to $20,000 a Month — and It’s Still Growing: ‘Will Never Get Old’

    What were some of the first steps you took to get your side hustle off the ground?
    At People, I had a cubicle right in front of the publisher — a high-traffic cube! — and I put all my sketches on the wall. People started asking me to make them for them for their friends, and the next thing I knew, I was buying a T-shirt press, getting a wholesale license, purchasing T-shirts and printing and packing them in my shared apartment after my roommate went to bed.

    The T-shirts were a hit, and I started spending all my free time working on Unsweetened. I sold the shirts at holiday bazaars and craft shows and eventually got a booth at the New York City Gift Show and the Los Angeles Gift Show. Ultimately, I left New York City with the intention of making a full run of Unsweetened on the West Coast; however, things quickly changed upon my arrival.

    What led you to decide to transform the side hustle into full-time business Beyond Yoga?
    I moved to California and was very quickly introduced to Jodi [Guber Brufsky], who would become my future business partner. I instantly fell in love with the mission of Beyond Yoga, put Unsweetened on hold and went full steam ahead building Beyond Yoga — a brand that would eventually permanently change industry standards and expectations. These days, size inclusivity is a given for a new brand starting out, but this was just not the case 20 years ago when we started building Beyond Yoga. It’s really something that we pioneered, and I’m proud to be a big part of that movement.

    Related: This 26-Year-Old Dental Student Spent $25 to Start a Side Hustle That Can Earn $500 for Just a Few Hours of Work: ‘There Is Nothing More Satisfying’

    Image Credit: Courtesy of Beyond Yoga

    The idea of creating a line of clothing that celebrates women of all shapes and sizes was very exciting to me. After meeting Jodi, I shared some of my ideas for the business and the product. From that point on, I spent the next 18.5 years building Beyond Yoga from an idea to a global brand, employing hundreds of people (directly and indirectly), driving over half a billion in revenue, and running a profitable business without taking on any additional funding.

    What were some of the biggest challenges you faced while building Beyond Yoga, and how did you navigate them?
    Early on while building Beyond Yoga, everything was a challenge! Getting into stores and securing trusted wholesale partners, learning the ins and outs of the business, teaching myself everything on the fly and building the team from the ground up. It was a lot of work, but it was so rewarding and a time in my career where I learned many valuable lessons and skills.

    Some of the biggest challenges I faced included understanding fabric shrinkage and how to apply it to a pattern, figuring out the ERP, teaching myself merchandising and forecasting, hiring and firing, learning how to delegate — the list goes on and on.

    Related: This Couple’s Weekend Side Hustle Began With a $50 Facebook Marketplace Purchase — Now It Earns Millions of Dollars a Year: ‘You Don’t Need Money to Start’

    It was a long journey, and in the early days, we were a very lean and green team. We did absolutely everything ourselves, and there was a lot of learning to be done. Things started shifting about five years into the business, which is also around the time of one of my most impactful hires: our COO/CFO. Having him on board helped give me more comfort around investing in our team and leveling up by bringing on more experienced professionals.

    Image Credit: Courtesy of Beyond Yoga

    What was the experience of growing the company like over the years? What were some highlights?
    Growing Beyond Yoga into the company it is today was no small feat, but it’s something I’m so incredibly proud of. Even though we began investing more aggressively over the years, we always ran the business for growth, investing every penny back into the business. Once we reached around $20 million, we thought it might be time to take on investors. After learning a few valuable lessons, we took ourselves off the market and decided to focus on profits and controlling our destiny.

    A noteworthy milestone was when I discovered Space Dye, which became the backbone fabric of the company. It was a game changer — so soft, yet durable with the perfect stretch and recovery. It quickly became a fan favorite and is still a huge part of the Beyond Yoga collections today. I love that an exploratory fabric meeting in 2013 led to so much growth and became a pillar for the brand. My love of fabrics gave way to a style revolution that transformed the activewear landscape that still continues to be emulated today.

    Another highlight during my career was becoming a mom, when I learned to balance work, love, family and friends. It was also where Beyond the Bump was born. Becoming a mom and seeing my friends and peers go through this transition helped inspire the creation of our Beyond the Bump line. After being so disappointed in the lack of comfortable clothes for women during and after pregnancy, the only way I was going to find options I liked was if I designed them myself, so I did. This ended up becoming one of our most successful brand extensions and a great way to introduce new customers to Beyond Yoga.

    Related: She Started a ‘Fun’ Side Hustle — Then It Earned $100,000 and Became a Multimillion-Dollar Business: ‘Beyond What I Could Ever Have Expected’

    When and how did the Levi’s acquisition come about? Why was that a “full circle moment”?
    When Levi’s reached out, we were not looking to sell at that point, and honestly, I don’t think we would have sold to anyone else. I was flattered! Levi’s is an iconic brand, and after learning about its values and principles over profits mentality, I was excited to explore this opportunity.

    The more we looked into this, the more it felt like the right fit to ensure our company had a legacy that lasted beyond myself and the team. Negotiating a deal of this caliber and scale was something I’d never done before, so naturally, it was exciting. It was easily one of the biggest challenges of my career but also one of my greatest accomplishments. It was a unique experience, and I am grateful to have had the opportunity to learn this side of the business.

    Image Credit: Courtesy of Beyond Yoga

    Throughout the entire process, from starting my own business to negotiating the terms of one of the industry’s biggest female-led athleisure sales to date, I stayed true to myself, our shareholders and the company I poured my heart into over the years, which I wouldn’t trade for anything.

    Related: This Former Model Used Her Personal Savings to Start a Thrifty Side Hustle — Then Taylor Swift Became a Repeat Patron: ‘People Really Responded’

    What’s your advice for others hoping to start successful side hustles or full-time businesses of their own?
    My biggest piece of advice is to make sure you’re doing it for the right reasons. Do it because you’re passionate, do it because you want to create and give it your all, do it because you think you’ve solved a problem that will benefit people, or because you’ve created a better version of something that already exists.

    Once you’ve figured out what you’re going to do, get started. Don’t wait for the perfect moment — it won’t come! Sometimes, you just need to jump right in.

    This Women Entrepreneur® article is part of our ongoing series highlighting the stories, challenges and triumphs of running a business as a woman.

    Amanda Breen

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  • What To Do When Your Job Won’t Pay You More | Entrepreneur

    What To Do When Your Job Won’t Pay You More | Entrepreneur

    Feeling underpaid and undervalued at work? Gabrielle Judge, the creator of the Lazy Girl Jobs movement, is here to fix that. She’ll share her best strategies for accelerating your earnings and getting the raise or promotion you deserve.

    Register now for our upcoming livestream to gain insights on topics including:

    • How to maximize your time and money in the workplace

    • Leveraging pay transparency to get more money

    • What to do if you feel undervalued and underpaid

    • Strategies for getting a raise through job hopping

    About the Speaker:

    Gabrielle, as the visionary CEO and content creator behind Anti Work Girlboss, leads a social revolution reshaping the future workplace landscape. Her pioneering concept of the “lazy girl job” has captivated millions monthly, offering both relatable content and career inspiration. Her areas of expertise extend across work-life balance, branding for Gen Z employees, and forward-thinking perspectives on the future of work. Esteemed platforms like NPR, BBC, and TEDx have recognized her innovative contributions, inviting her to speak on her insights. Gabrielle’s groundbreaking ideas have also been spotlighted in over 10,000 global publications, including the Wall Street Journal, Bloomberg, Al Jazeera, and 60 Minutes Australia, underscoring her influential role in redefining career norms.

    Entrepreneur Staff

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  • This Working Mom Overcame Decades of Employment Bias to Become The CEO of Her Own 6K-Figure Company. Here’s How She Overcame Adversity. | Entrepreneur

    This Working Mom Overcame Decades of Employment Bias to Become The CEO of Her Own 6K-Figure Company. Here’s How She Overcame Adversity. | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    It’s no secret that working mothers still face discrimination in the workplace. With few legal protections in place, many moms are pushed out of workplaces (laid off or fired) and subjected to stereotypes about their competency. I’ve faced discrimination as a working mother several times since 1997. I’ve been passed over for a promotion and stepped down from a leadership role because of the discrimination I faced.

    From the moment I saw that little blue plus sign, I’ve been fighting for equality at work and home. A lack of paid leave, exorbitant childcare costs and discrimination made my early career difficult at best, and for the majority of Americans, makes it nearly impossible to have a family.

    I was just 24 years old when I became a mom for the first time. I was new at many things then: adulthood, marriage, and home ownership. I had no idea that the statistics were so stacked against me. Gender disparity didn’t cross my mind—that’s just the way it was. Little did I know that I was stepping into an entirely new world—one that would continually discount me.

    As it turns out, new mothers who take fewer than eight weeks of paid maternity leave are at higher risk for depression and experience poorer overall health. My husband and I were a young couple starting out, so while I desperately wanted more time with my newborn, my mind reasoned that the six weeks of paid maternity leave my employer offered me would be enough — we couldn’t afford for me to take additional time away from work without pay. We weren’t alone. Two-thirds of workers don’t take needed leave because they cannot afford it. They’re also unable to afford daycare. For infants, the average cost of center-based childcare is more than in-state public college tuition in 34 states.

    On my first day back from maternity leave, I learned that the young man hired a few months prior had been promoted over me. When I asked my boss why I’d been overlooked for the promotion, she told me she disagreed with it, but it was out of her hands. According to a Pew Research Center analysis, 16% of working parents have been passed over for promotion because they have children, and mothers are more likely than fathers to report this experience.

    My company’s office hours were 8:30 am to 5:30 pm. I had to walk out the door at exactly 5:30 pm every day to pick up my son by 6 pm or pay $1 for every minute I was late. Still, I was pulled aside and talked to about always leaving on time when other employees were staying late, as though it spoke to a lack of work ethic or drive to succeed on my part. I wasn’t alone. Mothers are 40% more likely than fathers to report that childcare issues harmed their careers.

    There are so many lessons I learned during those early years. Looking back now, it’s easy to see where the bias was and what changes were needed to create equality. My only recourse was to take matters into my own hands. Here are six tips for recognizing and navigating adversity to build a thriving career.

    Related: Why Women’s Entrepreneurship is Booming Right Now

    Tip 1: Change starts at home

    If you carried a baby for nine months and gave birth, you’ve done 100% of the parenting work so far; don’t let your partner assume you’ll continue to do so.

    Like most infants, ours didn’t sleep through the night for many months. So, I went to work exhausted every day. One day, a few weeks after returning from maternity leave, I fell asleep at my desk. The owner of the company walked by, saw me and sent me home. When I told my husband about it and asked him to help, he responded, “I can’t. I have a job.” Not only was I devalued at work, but I was also devalued at home by the one person who mattered most.

    When a couple is deciding who will take more time away after the birth of a baby, it makes financial sense for the one who makes less money to take more time away. That means maternity leave typically falls to mothers because women make less than men. If companies paid men and women equally, this conversation would be eliminated as part of the decision, and it would make more financial sense for each partner to take equal time off work. That would, in turn, change the perception at home.

    Tip 2: Take matters into your own hands

    When my son was about eight months old, my husband and I decided to move closer to family. When we found our new home, I began searching for childcare. Daycare centers were insurmountably expensive, so I interviewed several moms who provided daycare in their homes. I walked away from every meeting deflated.

    I couldn’t find trusted care for my son, and I continued to be overlooked and undervalued at work. That’s when I decided to join the 43% of women who leave the workforce after having children. I quit my job and started my own in-home daycare. I used my marketing background to get the word out, and within two weeks, I was caring for three toddlers and an infant full-time with an expectant couple on a waitlist. I spent the next six years taking care of little ones and raising my own.

    Tip 3: Think long-term, act short-term

    By 2005, I’d earned my writing degree and was freelancing as a copywriter. Two years later, in the midst of a recession, my husband and I separated. With two school-aged boys and a two-year-old daughter at home, I was forced to go back to work full-time.

    Finding work in a recession is difficult enough, but having a nine-year lapse on my resume didn’t help. It was virtually impossible to land an interview and, much less be offered a job that paid enough to afford childcare. Unsurprisingly, women who took just one year off from work earn 39% less than women who did not. Desperate for a full-time job with health benefits, I took an account manager position. The salary wasn’t enough to cover daycare costs, so I held onto my freelance clients. I’d work all day, and then after tucking my kids in at night, I’d tuck into my freelance writing projects. It wasn’t something I wanted to do forever, but short-term, it paid the bills, and long-term, it would set me up to start my own business.

    Tip 4: Look for opportunities

    In 2011, the recession hit the marketing industry, and companies dropped their ad agencies in favor of working with freelancers to ease budgets. My number of freelance clients more than doubled, while at the same time, our agency’s roster of clients was cut in half. That allowed me to negotiate to work on my freelance projects during business hours in exchange for a percentage of my freelance revenue. I was able to take on more clients without giving up all my evening hours so that I could still be a present parent to my kids and get enough sleep at night to face the day ahead.

    By 2013, my freelance business was thriving, and on August 1, 2013, I quit my job to work for myself full-time. That decision changed my life and our home. It’s not surprising that a whopping 75% of self-employed women love their job. Working for myself allowed me to put my priorities in order and plan my working hours around my family, not the other way around. I worked late into the night but also took hours off for after-school trips to the park, family dinners and homework time.

    Tip 5: Be open

    In 2015, I was offered the role of content marketing director for a freelance client. While I loved the flexibility of working for myself, it was an incredible opportunity to build and manage a content writing department from the ground up. I accepted the role and learned all I could. A year later, traveling and late nights became too much, and I needed to be more available to my kids. I gave my notice and negotiated a 12-month freelance writing contract in exchange for hiring my replacement. Within a few months, I launched a marketing agency.

    Related: What Do We Tell Young Women Considering Entrepreneurship? Here are 6 Key Messages to Share

    Tip 6: Remember that actions speak louder than words

    In 2021, my previous employer offered me another role. This time, it was a C-suite position and a stake in the business for bringing my agency into his company as the social media arm of the business. I said yes, knowing that, at the very least, I’d learn something, and at best, I’d grow the agency much quicker than I could on my own. While I enjoyed the stable income and benefits, I was drowning in work, and no matter how hard I tried, I couldn’t change the culture. I began looking for support through networking groups and was invited to join CHIEF, a powerful network of women executives. This was an incredible opportunity to learn from other female executives, network with peers and get in front of potential clients; all things my male peers had in spades. I laid out the benefits and requested that my company sponsor the membership. They declined.

    Deciding it was well worth the investment, I paid the fee myself. When I published a LinkedIn post announcing my membership, the CEO expressed disappointment that I hadn’t mentioned his company in my post. That’s when I decided I could no longer work with or for companies that refused to invest equally in male and female executives. In June 2022, I gave my notice and pulled my agency out of the merger.

    On Mother’s Day, we celebrate moms — and companies do, too. It’s no secret that brands are increasingly jumping on the bandwagon of social causes, but consumers aren’t fooled by the many that pay it lip service. They want to see real change.

    Want to celebrate moms? Offer paid maternity, paternity and family leave so that working parents can take the time they need to give their children and their families a healthy start. Normalize paternity leave so that fathers can be equally responsible for and able to bond with their children.

    More than 120 countries, including most industrialized nations, provide paid maternity leave and health benefits by law, according to an International Labour Office (ILO) report. The United States’ failure to do so leaves 80% of the workforce without any paid time off after the birth of a child. Nearly half are not even guaranteed unpaid, job-protected leave through the Family and Medical Leave Act.

    The answer isn’t to leave the workforce. The answer is for the government to join nearly every other nation in offering paid family leave. Until then, taking matters into our own hands is the only answer.

    Maya Angelou said, “When someone shows you who they are, believe them.” The same is true for companies. Work-life balance issues cause conflict for an astonishing 72% of women. Don’t share your time and talents with a company that doesn’t support you.

    Beth Newton

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  • 7 Ways to Empower Mothers in the Workplace | Entrepreneur

    7 Ways to Empower Mothers in the Workplace | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Empowering mothers in the workplace takes a thoughtful and multifaceted approach. Today, women in most households still bear the brunt of the majority of familial and household responsibilities while also working full-time. It’s unfair — and saying that it’s a lot to juggle and have on your plate is an understatement. The reality is that moms are expected to be everything both at home and at work, and that can be incredibly difficult and daunting physically, mentally and emotionally.

    As a mother and entrepreneur myself, finding ways to elevate the mothers at my own company and create a culture that truly fosters work-life balance has been paramount from day one. Since starting ZenToes in 2015, I’ve grown my own family, hired an incredible team of women who have done the same and managed, with the help of my team, to grow Zentoes into a multimillion-dollar business.

    While seeing your business’ success demonstrated through metrics and revenue growth is amazing, what’s been most rewarding is witnessing how dedicated our incredible team of employees is to grow with us. Below, I’ve outlined seven tips for other entrepreneurs looking to empower their employees.

    1. Have flexible hours and work arrangements

    Remote work options are critical in helping to ensure flexibility in schedules for moms to balance family responsibilities, including everything from pickups and drop-offs to sick days at home with the kids. They’ll also create happier attitudes towards work overall.

    Related: Want to Be More Productive as a Working Mom? Try These Steps

    2. Put women in leadership positions

    Having women in leadership positions is crucial to creating mentorship opportunities and fostering the next wave of leaders. Creating opportunities for other women in the workplace helps elevate all women.

    Related: Why I Hire and Invest in Working Moms

    3. Support professional development

    We believe strongly in not doubting the gaps in some women’s resumes from staying home with young children. Parenting can be a huge learning curve for people management. It’s also important to offer professional development opportunities specifically to help mothers feel confident in the time they are out of the workforce.

    4. Encourage work-life balance

    Prioritize having open and honest conversations with employees around ‘mom guilt’ and the need to ‘do it all.’ Employees will both feel happier and perform better when they feel at ease and balanced in their personal and professional lives. To us, it’s essential to create space for women who have families or are planning to have families to be able to take the time they need to feel successful in both work and family life.

    5. Ensure redundancies to cover leave

    This applies to both sides of the parental relationship! At my company, our small, scrappy team has had to identify and build redundancies to ensure the work still moves forward, and we’re not without coverage while a parent is out on leave. Documenting SOPs and having collaborative decision-making processes have been instrumental in ensuring our success.

    6. Allowing for social outlets at work

    It’s beneficial to have casual, weekly team-building meetings that cover social topics that allow for group sharing amongst our employees. It’s a moment for everyone not to be focused on just work or just their families and be able to share about themselves as individuals.

    Related: What Working Moms at Your Company Really Need This Mother’s Day

    7. Don’t forget about the partners on the other side of these working mothers

    Offer the same benefits to both partners in a family unit – flexible hours, work redundancies, etc – to normalize and allow partners to be more equal at home. If they have the same flexibility, there should be a correlation in the undertaking of responsibilities – lending well to supporting a more equal future. In my household, my husband taking a fair share of the household load has been instrumental in making ZenToes a success.

    Entrepreneurs should approach creating work policies, arrangements, benefits and team-building initiatives holistically, paying particular attention to the diverse needs of all employees, especially moms. Ultimately, moms are an incredibly valuable part of any business team, bringing vision and a uniquely thoughtful perspective to their work each day. Allowing for balance, honesty and communication is critical. Your company and all your employees will be better off with it.

    Sarah Parks

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  • Trailblazing Black Women Entrepreneurs Share How They’re Breaking Barriers | Entrepreneur

    Trailblazing Black Women Entrepreneurs Share How They’re Breaking Barriers | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    For every Black woman who starts a business, a barrier is broken. An impressive 50,000-plus Black women are innovating in the United States — but not without the uphill battle of fighting bank funding denials, limited access to capital and systemic racism and sexism. Despite the challenges, Black women are bringing their products and services to the market.

    I’ve discovered several Black-owned brands and know they’re setting the stage for Black women everywhere to feel well, look good, and stay rooted in the culture. Here are four Black woman-owned businesses breaking barriers and some of their insights on business.

    Related: The Burden of Breaking Barriers is Pushing Black Leaders to Breaking Point. This DEI Expert Reveals Where We Are Going Wrong

    Fitness snob

    Fitness Snob is a Black and women-owned crew sock brand helping to cultivate and empower every woman’s fitness lifestyle. They’ve created perfectly tailored crew socks with styles that make it easier than ever to embrace one’s fitness journey in style.

    While crew socks don’t seem like a barrier-breaking product, they really are. With the apparel industry being largely dominated by white male-owned businesses, Black woman-owned fashion — especially crew socks, which are prized by athletes in every corner of our country — are hard to come by.

    When Fitness Snob founder Kim Turner was pressed about the challenges she’s faced growing her business, she said, “Being a Black-owned business entails overcoming stereotypes and obstacles, from the perception of catering exclusively to Black consumers to the struggle to secure startup capital and combat doubts about quality and legitimacy.”

    Despite these challenges, Turner has found the journey immensely rewarding as breaking barriers in the apparel industry has allowed her to witness her products transcend racial boundaries and empower all women to prioritize their health and fitness in style.

    Related: 6 Ways to Offer Allyship to Black Entrepreneurs

    DESERI

    With tons of fashion brands emerging from Europe, DESERI is a Black woman-owned fashion brand crafting signature handbags and jewelry that are timeless, elegant, and undeniably of the moment. Each product is handmade and a true work of art that reflects the skill of the artisan and the eye of the designer.

    With a deep appreciation for and commitment to quality, Deseri Kelley created a brand that is the embodiment of luxury made accessible. Representation matters. There are a million handbag brands out there, but very few are Black woman-owned and able to meet the mass market where they are.

    When asked about what qualities it takes to make a barrier-breaking Black-owned business, Kelley said, “Authenticity is the cornerstone of entrepreneurial success. By staying true to our values, celebrating diversity, and fostering a positive impact within the industry, we have not only built a brand but also a community.”

    Deseri emphasizes that embracing authenticity resonates with customers and, as a consequence, creates a loyal following that’s drawn to the business’s passion and purpose.

    Related: 5 Qualities of Black Excellence Overlooked in the Workplace

    Vontélle

    Vontélle is a luxury bespoke eyewear brand with an ethnic flair using unique African, Caribbean, and Latin print designs and textiles created by women of color. The luxury eyewear market is dominated by European brands, so it’s been refreshing to don a pair of Vontélle eyewear that are handcrafted and made for diverse faces.

    In addition, Vontélle is the first Black women-owned and operated eyewear company to obtain a licensing agreement from Nickelodeon. This brand is changing the narrative of who stylish eyewear is made for and putting Black and brown people’s unique physical characteristics and culture front and center in their designs.

    When Vontélle co-founders Tracy Vontélle Green and Nancey Flowers-Harris were asked about lessons they learned since starting their eyewear brand, they said, “soft launch with few products. We launched 37 designs with a large MOQ (minimum order quantity), in hindsight, we should have done a soft launch with 5 to 10 eyewear styles.” According to these founders, when launching a direct-to-consumer brand, starting small is key.

    Kee’ss Moi

    With the beauty and make-up industry dominated by white male-owned businesses, Kee’ss Moi is breaking barriers with their cruelty-free and vegan lip glosses inspired by iconic landmarks and neighborhoods. Founded by Mouna Deme, a French visionary with Senegalese roots, they’re celebrating diversity and inclusivity in beauty with products that match darker skin tones and make Black women look chic.

    When asked how creating a make-up line for women of color in a male-dominated space has impacted her vision and purpose, Deme said, “I’ve realized the importance of embracing imperfections and letting go of the need for perfection, which allows for more genuine moments and creative outcomes.”

    Deme has also learned that delegating tasks is essential for the optimal performance of the business. She knows that doing everything alone is not sustainable, and finding a work-life balance that aligns with her needs is key to increasing productivity in her business.

    Final thoughts

    For years, Black women entrepreneurs didn’t have options. From the clothing we wore to business meetings to the makeup we put on for photoshoots, many of us longed for more inclusive and flattering options, culturally competent designs, and to see someone who looks like us running companies with purpose.

    We’ve made significant progress in the past few decades and many of us finally have access to Black woman-owned brands that truly “get” us and our aesthetic and values. These are just four of the many Black woman-owned businesses breaking barriers and giving us options. I encourage you to support these businesses and hope you’ll keep your eye out for other Black women-owned brands near you.

    Nika White

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  • ChatGPT Users Grapple with Uncertainty As Watershed Lawsuit Threatens AI Future | Entrepreneur

    ChatGPT Users Grapple with Uncertainty As Watershed Lawsuit Threatens AI Future | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Discover 4 urgent tips to navigate the legal challenges of AI, as an unprecedented lawsuit could put ChatGPT users in the crosshairs.

    AI mastery starts here: Download your limited-time FREE chapter from, ‘The Wolf is at The Door,’ & order your copy to conquer an AI-driven world today.

    Ben Angel

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  • Working at Home With a Newborn? 6 Tips to Stay Sane | Entrepreneur

    Working at Home With a Newborn? 6 Tips to Stay Sane | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Leaving the hospital with a newborn is always a nerve-wracking experience, no matter if it is your first child or fifth. There are so many things to think about: diapers, feeding times, baths … and for moms who choose to work at home with their kids, they have to think about how they will juggle their career and a newborn. The constant demands of caring for a tiny human can make it difficult to find time for work, let alone stay focused on the tasks at hand.

    After working with my own kids at home and helping countless other moms do the same, I’ve come up with a few tips to help.

    Related: 5 Ways to Shift Your Morning Mindset as a Mompreneur and Be More Productive

    1. Work around your baby

    It is important to establish a routine with your baby. Always keep nap times, feeding times, etc. on a schedule. This will keep your child on track, and it will also allow you to create a work schedule for yourself. When you put your newborn down to nap, plan on squeezing in some work. To stay productive, plan on working in short bursts.

    2. Communicate with your team

    If you were up all night and do not feel as though you will be able to work the next day, let your team know! Working remotely often allows for flexible scheduling, so you may just need to let your team know you will be working later in the day after your own nap.

    3. Use the tools available to you

    There are quite a few great products on the market that can keep your baby secure and entertained while you are able to work; many products come equipped with enrichment toys and sounds that are sure to keep your baby occupied while you send off a few work emails.

    4. Ask for help

    Never be afraid to ask for help. Running on very little sleep with a newborn can easily lead to increased stress and meltdowns. Ask friends and family to step in. Look for support groups in your area where you can vent some frustrations. Search online for resources that can help. You are not alone on this journey of motherhood, and so many others have experienced the exact same things you are currently experiencing. I cannot emphasize this point enough! You are not alone.

    Related: How Employers Can Help Working Parents Navigate Back-to-School Season

    5. Be flexible

    Nothing will ever go as planned, especially with a newborn. Be prepared to be flexible in both your job and your care of your child. Some days, bath time might have to be later or earlier than planned. On other days, your meetings might need to be moved around because your child needs a little extra playtime. Just be sure to be clear and communicate with your coworkers and/or clients.

    6. Prioritize yourself, too

    Most importantly, do not forget to take care of yourself. Parenthood is a demanding role, and it’s important to prioritize self-care while juggling work and caring for a newborn. The first rule of self-care is to make sure to prioritize sleep. Lack of sleep can greatly impact your productivity and overall well-being, so try to establish a bedtime routine and create a sleep-friendly environment. Easier said than done with a newborn, but with the right support system behind you, it can be accomplished; ask friends or family to watch your baby while you squeeze in a nap or arrange your schedule so that you also nap when your baby naps.

    Additionally, take breaks throughout the day to recharge and relax. Whether it’s a quick walk outside or a few minutes of deep breathing, these breaks can help reduce stress and improve focus. This can even include just spending a few extra minutes playing with your child.

    Don’t forget to nourish your body with healthy meals and stay hydrated. Fueling yourself properly will give you the energy you need to tackle your responsibilities. Keep healthy snacks around or foods that are easy to grab and go as you will often be on the move with a baby — something first-time parents often overlook is that you will have your baby in one hand while trying to feed yourself with the other. Find foods that are nutritious but easy to handle while you care for your little one.

    Related: 4 Ways Your Company Can Radically Help Working Mothers

    Finally, don’t neglect your mental health. Find time for activities you enjoy and make time for self-reflection and self-care practices such as journaling or meditation. This is another area where support groups can help as well. Sometimes all you need are some fellow parents that you can vent to who understand exactly what you are going through! While doing this in person can provide a great bonding experience, it can be difficult to get out of the house when you have a baby. In the age of the internet, you can also find these groups online where you can visit virtually on your schedule. No matter what your preference is, it cannot be stated enough that reaching out to others at this time will be of great help to you.

    In the end, raising a newborn will look different for everyone. Find what works for you and your child, and never be afraid to ask for help.

    Lesley Pyle

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  • The Gender Pay Gap Is About to Widen as Companies Adopt a ‘Men First’ Work Policy Without Realizing It | Entrepreneur

    The Gender Pay Gap Is About to Widen as Companies Adopt a ‘Men First’ Work Policy Without Realizing It | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Is your organization walking back decades of progress in gender equity with a snap of its fingers? The question may sting, but the data tells an uncomfortable truth: forced Return to Office (RTO) policies may unintentionally roll back the progress we’ve made toward gender equality in the workplace.

    By scrapping the gains in flexible working environments made during the pandemic, firms are essentially establishing a “men first” hiring policy, whether they realize it or not. An inflexible RTO approach is pushing women out, which in turn fosters an environment that is even more exclusive. This exclusivity cycles back as a self-fulfilling prophecy, putting yet another layer of glass on that notorious ceiling.

    Gains on the gender pay gap: A precarious progress

    McKinsey & Company and LeanIn.Org recently published their Women in the Workplace report for 2023. The study spans an impressive 27,000 employees, 270 senior HR leaders, and 270 companies. We are inching toward equality, however reluctantly. Women make up 28% of the C-suite, a historical peak. But before we uncork the champagne, let’s not overlook the asterisks that accompany this headline. The journey to this milestone has been arduous, and the path ahead is fraught with stumbling blocks that threaten to undo this progress.

    Women reaching the C-suite represents a powerful narrative of hard-won battles in boardrooms, oftentimes against a backdrop of systemic obstacles. Yet, even as we celebrate the 28%, we must grapple with the glaring disparity that women of color comprise just 6% of this top-level leadership. It’s a somber footnote that screams: our work is far from done. And unfortunately, the barriers are not just confined to the boardroom — they infiltrate every level of the corporate hierarchy.

    Let’s talk about mid-tier promotions, a critical inflection point in anyone’s career, but especially for women. This is the stage where the corporate ladder starts to narrow significantly, and every rung upwards becomes exponentially more competitive. According to the report, for every 100 men promoted from entry-level to managerial positions, only 87 women achieve the same elevation. Break it down by race, and the numbers are even more bleak — 73 women of color get promoted for every 100 men.

    We can’t talk about progress without addressing microaggressions. They’re the tiny pebbles in the shoe, easily dismissed but impossible to ignore. Women are 1.5 times more likely than men to have a colleague take credit for their work and twice as likely to endure unsolicited commentary about their emotional state. Consequently, the majority of women — particularly women of color — adapt their appearance or behavior to circumvent these demeaning experiences. And guess what? Those who do are three times more likely to contemplate leaving their jobs.

    What these numbers don’t show are the invisible forces at play: the quiet sidelining of women during key project assignments, the unconscious biases coloring performance reviews, and the systemic hurdles in networking opportunities. Put bluntly, the system is rigged, and the odds are skewed heavily against women, even more so against women of color.

    Given the existing imbalances, the question becomes: can we afford to destabilize this precarious progress? Because what’s at stake isn’t just a few percentage points in a C-suite representation chart—it’s about shifting the entire cultural narrative around what leadership looks like. And more practically, it’s about leveraging the full extent of available talent in an increasingly competitive business landscape.

    Related: We’re Now Finding Out The Damaging Results of The Mandated Return to Office — And It’s Worse Than We Thought.

    Why a forced return to office is a gender issue

    And now for the gut punch: all this hard-won progress is on the brink of unraveling. Why? Because a mandatory return to office is hitting women harder.

    At first glance, bringing people back to the office seems like an equitable move — everyone, irrespective of gender, resumes the daily commute. Yet, it’s anything but. The consequences of this seemingly uniform policy are essentially hitting the rewind button on the modest gains we’ve made.

    To understand this, let’s take a look at a recent survey of over 1,000 UK CTOs and CIOs conducted by Nash Squared, which revealed a disturbing trend. Companies that mandated employees to be in the office at least four days a week had a conspicuously lower rate of hiring women — comprising just one in five new hires. Contrarily, firms that allowed more flexible work arrangements saw a 50% higher hiring rate for women. That’s a staggering difference, one that exposes the underlying biases and systemic issues at play.

    Other research shows similar findings. A Deloitte and Workplace Intelligence survey focusing on the financial sector illustrates that if leaders have caregiving responsibilities, they are 30% times more likely to exit if their remote work options are rescinded. And unfortunately, women still are much more likely to be caregivers.

    The blow to women from an inflexible return to office applies especially to high-paying, high-pressure jobs that demand workers be available at unusual times outside their contracted hours. The recent Nobel Award winner in economics, Claudia Golden, calls these “greedy jobs” and pointed out that flexibility during the pandemic allowed women to take more of these roles, helping narrow the gender pay gap. Reversal of RTO naturally reverses these gains.

    What explains such disparities? Forced RTO policies neglect the existing social inequalities and pressures disproportionately faced by women. Talking about childcare responsibilities, the flexibility to work from home helps mitigate these challenges, allowing women to integrate their professional and personal lives more effectively. With RTO, the juggling act becomes more precarious, leading many to opt out of full-time roles or sidestep promotional opportunities that demand more in-office presence.

    Moreover, women, especially women of color, often have to deal with microaggressions in the workplace, from being interrupted during meetings to having credit for their work usurped by male colleagues. The option to work from home doesn’t entirely eliminate these issues, but it does offer some level of insulation. Forced RTO means a return to these exhausting daily battles, which could lead to attrition among women who are already three times more likely to consider quitting when experiencing such microaggressions.

    Now, let’s bring it back to the data. If women make up only one in five new hires in an RTO-enforced environment, imagine the ripple effect this will have on the already dismal ratios of women in mid-tier and senior roles. And if they are 30% more likely to exit, they are much less likely to be retained.

    So, as we navigate the ever-shifting terrains of the post-pandemic workplace, it’s crucial to scrutinize the unintended consequences of our choices. Forced RTO isn’t just a logistics or productivity issue; it’s a dire gender issue with the potential to reverse years of slow but consistent progress. It’s a pivotal moment that calls for conscious decision-making, weighing the allure of returning to “business as usual” against the cost of squandering the inclusive workplaces we’ve started to build.

    That’s why I tell the clients I work with to determine their RTO policies to focus on the impact of RTO on all categories of employees, not only white males. Doing so helps inform more inclusive decisions considerate of the needs of all employees.

    The unintended consequences of RTO policies

    Let’s not kid ourselves. The thought behind a return-to-office policy often stems from a well-intended desire to reestablish workplace culture, foster team dynamics, and reclaim some sense of “normalcy.” But in achieving these objectives, are companies factoring in the regressions that might occur in other equally crucial areas, like gender equality? The balance of power is already skewed; the flexibility in work arrangements is one of the few equalizing factors we’ve managed to introduce. Strip that away, and you’re not just affecting logistics — you’re altering career trajectories.

    Enough with the doom and gloom. Here’s the wake-up call: this isn’t about appeasing any one group; it’s about ensuring that your talent pool is as rich, diverse and dynamic as it can possibly be. Make gender neutrality a cornerstone of your RTO policy. Use advanced analytics to monitor promotion rates across gender and racial lines. Equip your managers to recognize and counteract microaggressions.

    Is this hard work? Absolutely. But if we let forced RTO policies dismantle what progress we’ve made in gender equality, then we aren’t just failing our women; we are failing our organizations.

    So, are you in, or are you out?

    Gleb Tsipursky

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  • 6 Common Challenges Women Entrepreneurs Face (and How to Overcome Them) | Entrepreneur

    6 Common Challenges Women Entrepreneurs Face (and How to Overcome Them) | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Millions of new businesses are started by women every year, though they still hold the minority percentage compared to men. One report found only 39.9% of new businesses were created by women in 2022 compared to 60% created by men.

    Although the opportunities and expectations are starting to shift in favor of women, they still face challenges that affect their entrepreneurial goals. But with any hope, the future percentage will be more equitably distributed. Each entrepreneur faces their own hurdles. Here are a few common ones women experience most.

    Related: Women Entrepreneurs Face Unique Challenges. Here’s How to Thrive in the Face of Adversity.

    1. Surpassing social expectations

    Female entrepreneurs often face scrutiny regarding how they dress, speak, and interact with others. Especially in a professional setting, society has them toe the line between being too conservative and too casual and scaling back from appearing too aggressive versus the male-given adjective of assertive.

    However, being controlled by this see-saw way of thinking, for women to commandeer the spaces they’re in, it’s best to take the age-old advice to: be yourself. Listening with empathy and collaborating with others are often viewed as feminine traits, which can be combined with speaking up in meetings and leading presentations, which are automatically assumed by males.

    There doesn’t have to be an either/or approach to try to fit the idea of how women should feel they ought to dress and act. It comes down to personal comfort and confidence, both of which will outshine any stereotypes that are placed upon them.

    Related: These Are the Biggest Challenges Women Entrepreneurs Face (and What to Do)

    2. Creating professional connections

    The “boys club” excludes women entrepreneurs from important conversations and opportunities. Moreover, some women may feel the need to raise their competitiveness against other women, feeling a sense of scarcity from a lack of options. The truth is that there is room for everyone to succeed. This mentality can help female leaders form meaningful connections and future partnerships to support their business growth.

    Though women should welcome all networking opportunities, there are female-oriented spaces geared toward the specific challenges women entrepreneurs face. These can create a safe place to share similar concerns and welcome new solutions from others facing the same situations.

    Related: 4 Ways Women Can Leverage Network and Build Better Connections

    3. Finding a work-life balance

    Work-life balance has been a hot topic of conversation, fueled by the changes brought on by the pandemic in 2020. Entrepreneurs across all industries have shifted their priorities to make more room for “life” activities and moments.

    However, for women, in particular, caregiving falls squarely on their shoulders, with an estimated 62% of women providing more than 20 hours of weekly care compared to 38% of men. This imbalance contributes to other problems in maintaining work-life balance, including job and financial security and physical and mental health and well-being. Therefore, managing schedule flexibility to support self-care and/or familiar caregiving responsibilities has become a priority for women entrepreneurs, evolving past the previous “hustle culture” of the past.

    4. Celebrating their accomplishments

    Unknowingly, women often downplay their accomplishments rather than celebrate their wins. For many, sharing a win can feel like bragging or superficial. Others may know it’ll spark jealousy in others, which can lead to catty responses. However, women should be as proud as men for their accomplishments and not be afraid to speak up about them.

    This fade-into-the-background approach also aligns with how men and women differ regarding their resumes or applying for new opportunities. Men are confident, sometimes overly so, in talking about their qualifications. At the same time, women aren’t as likely to be forthcoming with their accolades forthright, even if they are factual and not inflated.

    5. Handling a fear of failure

    Insecurities are a big challenge holding women entrepreneurs back from taking the next big step. Having the courage to make and learn from mistakes is something every entrepreneur must have. The road isn’t always linear and full of plenty of setbacks, but failure often leads to bigger, better things.

    However, when women are given opportunities, they know there’s a lot of weight on them to not fail. It’s underserved pressure and unrealistic expectations as not every idea is going to be a winning one. Not every strategy or client is going to be the right fit. Understanding how to cope with the fear of failure and getting back up and trying again is a lesson every woman entrepreneur will learn time and time again and become stronger for.

    Related: Female Founders Need to Stop Self-Sabotaging

    6. Asking for help

    Whether it’s asking for virtual administrative assistance or capital funding from investors, women face the challenge of asking for help and delegating responsibilities. The perception of being able to handle everything alone is usually ingrained. But as business grows, it’s only practical to call on help when needed.

    Asking for help leaves space and energy to streamline efficiency to maximize efforts. A good way to identify areas where help is most impactful is to look at the list of to-dos and see which tasks can be delegated to someone else. This applies to both business and personal life. Social media, scheduling, onboarding, cooking, all of these types of tasks can be assigned as needed to free up time to concentrate on business goals.

    Building a business is hard enough without the additional challenges women entrepreneurs face that men don’t. As the workforce continues to shift and glass ceilings are broken, women can show up in professional spaces and receive the same opportunities and advantages. Until then, maintaining strong support through community and staying resilient are two attributes females have become all too much of an expert in.

    Kelly Hyman

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  • This is What It Actually Means to Show Up — Both Personally and Professionally | Entrepreneur

    This is What It Actually Means to Show Up — Both Personally and Professionally | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    A favorite subject for entrepreneurial articles and podcasts is that of habits. Hundreds (if not thousands) of books are touting the importance of creating good habits. Your own habits depend on your end goal, but a lot of them seem to place particular importance on mastering your morning routine. Maybe that looks like meditating or hitting the gym by 6 a.m., gulping grass-fed butter-infused coffee or a superfood smoothie, and jotting down something in your daily gratitude journal before heading to work.

    Good habits are a method of keeping ourselves on course. In James Clear’s book Atomic Habits, he shares an analogy about a flight from LA to NYC. If the pilot points the nose just a few degrees south, eventually, the plane will end up in DC rather than its intended destination. It’s a great example of how tiny changes can make a big difference.

    We know good habits are important, and, particularly as entrepreneurs, we must stay on our A-game. People are watching, right? We’re setting an example, and the pressure is on. So, why, o’ why, do good habits sometimes feel like they’re so hard to maintain?

    Related: 18 Destructive Habits Holding You Back From Success

    Why consistency can feel hard

    Reading Clear’s book, I thought, “Oh, that’s why staying on the path matters. Cool!” But as I sat with that concept for a few minutes, I started to feel some anxiety creeping in. As a leader, I can’t take a single step in the wrong direction because if I do, I miss my target. And people are counting on me.

    What if I make a bad decision? What if I’m not always the last one to leave the office? What if I totally spaced that meeting… twice? What if I hired someone who turned out to make everyone’s life more stressful? What if I didn’t pick the right snacks for the break room?

    Aaaahhhhhhhhhh. I’m gonna need that oxygen mask.

    We sure do put a lot of pressure on ourselves. Stay on the path. Don’t mess up. And when that performance pressure becomes too much, our brains or bodies (or both) just crash. That’s a message, not a failure.

    When it happens, it’s important to take a moment to ask if the path you’re pursuing is actually leading you to the destination you think it is. After all, you’re a person, not a plane. If your body feels tired or your mind feels overwhelmed, it’s totally okay to touch down. Recalibrate periodically. Reevaluate the path.

    Related: 3 Simple Methods To Achieve Work-Life Balance And Combat Decision Fatigue

    Showing up is personal

    Habits can be anything you want them to be, but to qualify as habits, they need to stay consistent. We have to show up when we say we will to reap the rewards. Yes, I know it sounds a lot like “discipline.” Trust me, the rebel in me thought, “Hell, no. I’m not a military operation!” But I’ve started to realize that good habits aren’t asking for perfection. They’re just asking you to show up when and how you can.

    The truth is, some days, we don’t feel 100%. Maybe there’s only 25% in our tank. Say you had a late night binging some Netflix series that you couldn’t bring yourself to stop. Or you went to a friend’s birthday dinner, and the late-night conversation was too good to miss. Or you have a loved one in the hospital, and you’re mind is elsewhere. That’s life. Those are normal, sometimes even healthy, interruptions. Showing up to maintain your good habits means you do what you can consistently. That doesn’t mean always. It means regularly.

    Related: A ‘Quiet Promotion’ Will Cost You a Lot — Use This Expert’s 4-Step Strategy to Avoid It

    Practicing and prioritizing consistency

    When it comes to habits, we tend to overestimate the importance of a single action while we underestimate the importance of small, repetitive movements. If you had a piggy bank as a kid, then you know what I’m talking about. Every day, you drop a penny into the slot. One day, you put a dime in there. That’s awesome!

    But that doesn’t mean you need to put a dime in every day now for it to keep adding up. (It also doesn’t mean you should change your route to avoid seeing the piggy bank and, thus, feeling guilty.) Okay, guilty as charged…this is a gym metaphor. The point is that you just need to consistently be putting something in that piggy bank or calorie tracker. That’s what showing up is all about.

    How to show up…for yourself

    In an episode of her podcast How To Take Action, Sarah Arnold Hall says, “Doing something every day is actually easier than doing it once in a while.” Speaking from experience, I can confirm. Going to the gym five days a week feels way easier than going only two days a week. Gratitude journaling daily is easier and better for my mental health than doing it only when I feel like it.

    But just like flying a plane, there are times when I’ve experienced unexpected turbulence along the way. Flying conditions may not always be perfect. In those moments, I have to give myself grace. Touch down for a break. Refuel. Prioritize my vessel.

    When we establish a habit, taking a break doesn’t make it go away. Habits occupy a permanent place in our brains. Interruptions will happen, but our habits will still be there when we’re ready to pick them back up again.

    When we feel like it’s time to get back on the runway, all we need to do is look out the window, and voilà! When you show up, blue skies will return. Meaningful accomplishment takes time because it’s accumulative. It’s a process of learning from our mistakes, adjusting the path when something isn’t working, and figuring out what really matters. Over time, you’ll start to recognize the fruits of your habitual labors, and only then will you see just how far you’ve come.

    Ginni Saraswati

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  • The Biggest Challenges Women Entrepreneurs Face | Entrepreneur

    The Biggest Challenges Women Entrepreneurs Face | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The challenges faced by women-owned businesses are myriad, well-known and documented. Things
    like access to capital, lack of resources and a lack of mentors — just to name a few. But what no one talks about is the resistance women-owned businesses face when we simply ask to get paid for our products and services.

    As a women-owned business, an ecommerce accelerator program and an online sales channel developed to support other women-owned businesses, the first question I am asked in 95% of conversations with potential investors, customers and partners is: “Are you a non-profit?”

    When I answer with a definitive “NO,” the responses are predictable: First, “That’s a shame because we are always looking for non-profit organizations that support women with investing, technical support, etc.” The second most common response is: “Great! But we don’t have any budget. We love your work and would like to support you in other ways.”

    The final type of response may be the worst of all. It goes something like this: “Wonderful! We are excited about your service or product and would love to use it. But we will need you to provide the first order at no cost.”

    Related: 4 Strategies to Empower Women in the Workplace

    It is a mystery to me that savvy businesspeople continue to believe, or assume, that women-owned businesses are either charities or that we don’t incur costs in developing or delivering our products or services.

    There are basic costs built into any business, but there seems to be a lack of recognition that, like any other business, women-owned businesses must charge for their services and products to cover their costs, grow their businesses and even (gasp) make a profit.

    I have been an entrepreneur for several years and have had the opportunity to work with both men-owned and women-owned businesses. In my experience, the conversations I just described are a rare
    occurrence for those businesses owned and run by men.

    Related: What Do We Tell Young Women Considering Entrepreneurship? Here are 6 Key Messages to Share

    They are virtually never asked if their businesses are not for profit; they are most often paid for trial programs or products, and there is little expectation that they would lose business if they don’t add on products or services for free. This is not a new issue, and I’m sure this is often self-inflicted by women business owners.

    When challenged on price, it is not uncommon for us to apologize or change the terms of the offer. We are often plagued with self-doubt and assume our products or services must not be worth it. I also want to recognize that women doing business with one another can be the largest source of this inequity.

    Many times, women don’t want to pay other women and devalue their businesses. I attribute this to the sense of scarcity that women in business have come to expect and the competitive environment that mindset fosters. When you are fighting over a tiny slice of the pie, it’s hard to value the feast.

    Women-owned businesses need to be paid equally for the products and services they provide. Economic development happens when businesses sell products, invest in buying additional materials, hire employees and spend in their communities. Not paying these businesses the full value of their products or services is just as impactful as a lack of access to capital.

    Related: 3 Ways Women Founders Can Leverage Their Value on Women’s Equality Day — and Beyond

    How much growth could we unleash in our economy if women-owned businesses, who, despite these headwinds, still manage to outperform most of the market, weren’t met with this price resistance? How many women-owned businesses have closed down in response to pressures to underprice and over-deliver? How many employees were not hired? How many new businesses were never able to get off the ground?

    The next time you are negotiating with a woman-owned business, please be aware of your own potential bias and assumptions. The data has shown for years that women-owned businesses positively impact the overall economy and often outperform the market. Women, like men, are in business for many reasons, but they won’t remain in business if their products or services are undervalued. Pay her for her products and services. You will be contributing to positive economic growth, gender equity, and simply playing fair.

    It’s vital to recognize and address the subtle biases and assumptions that perpetuate the challenges faced by women-owned businesses. The resistance to paying women-owned businesses fairly for their products and services is a significant hurdle contributing to economic disparities.

    By acknowledging the value women entrepreneurs bring to the market and compensating them appropriately, we can foster economic growth, empower women in business and work towards achieving a more equitable business landscape. It’s time to challenge the status quo, break free from ingrained biases and build a business environment where women-owned businesses can thrive without being undervalued or underestimated.

    Kate Isler

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  • 7 Critical Pieces of Business Advice for Entrepreneurs | Entrepreneur

    7 Critical Pieces of Business Advice for Entrepreneurs | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Going out on your own as an entrepreneur can feel both intimidating and exhilarating at the same time. Though you may have the skills and experience to get started, knowing the responsibility relies solely upon you may not feel like the same security as working a regular 9-5 job. However, a sense of freedom and accomplishment makes the risk feel worth it.

    Every person who’s decided to take the leap and forge their path has felt a bit of uncertainty at some point along the way. After all, several unknown variables exist, but learning to forge ahead builds resilience.

    When embarking on an entrepreneurial endeavor, it’s important to go at the pace and in the direction that feels right for you, but here are a few pieces of general advice as you start your journey.

    Related: 9 Lessons to Learn From Being in the Entrepreneurial Trenches

    1. Commit to the process

    As an entrepreneur, you wear all the hats. You are the boss, the operations, the accountant, the cheerleader, and so on. Therefore, it’s up to you to champion your brand and adapt as needed.

    Even when times get rocky (and they will), you must dig in and believe in your business.

    No one will care as much about it as you are, so be discerning when deciding who you work with and bring on board to help reach your goals. Remember, it’s a marathon, not a sprint, so not everything may happen as quickly as you’d like. Have patience in the process.

    2. Get organized

    Having big ideas is the exciting part, but the reality is you have to get things organized to execute well. Take advantage of project management tools and programs for invoicing, scheduling and online branding and promotions.

    Ensure your focus on business growth isn’t taking away from delivering a quality product or service. There must be an excellent balance to maintain your clients and entice new ones to come aboard. Getting organized takes more time initially but will save you invaluable time and money once your business is up and running.

    3. Be confident in your rates

    Setting rates is one of the most challenging things for entrepreneurs, mainly because they’re unsure what they should be. Research your industry averages and factor in your expertise, experience and skills to come up with a rate you’re comfortable with.

    However, don’t sell yourself short. Not everyone may be a good business fit for you, and vice-versa. Focus on building quality client relationships rather than worrying too much about quantity.

    Related: Confidence Will Make All the Difference to Your Hustle

    4. Seek the support of others

    Every business has competition, but every industry has plenty of room for anyone wanting to succeed. Reach out to the support of other entrepreneurs through networking and social events or even online. Sharing stories of struggles and tips for taking your business to the next level can motivate you during the lulls.

    It allows you to be part of a community even as you’re running a business solo. Plus, camaraderie can help you feel less alone when you’re unsure of the next step.

    Related: 6 Principles From the Navy SEAL Code That Will Make Your Team Stronger

    5. Channel gratitude

    The frustrations of being an entrepreneur can lead down a slippery slope of feeling sorry for yourself. Some days, it’s going to feel like nothing is going right. Other days, you may compare yourself to others in your field and wonder why their success is coming more quickly. In these moments, wanting to quit can feel all too easy. Don’t.

    Allow yourself time to feel and reflect, but switch those feelings to gratitude for everything you have and the promise of where you are heading. There will be bad days, but when you change your perspective, you can turn things around for the better.

    6. Stay true to yourself

    Being an entrepreneur is a test of your integrity. With so many different challenges and new situations coming your way simultaneously, it can be easy to lose sight of your goals. While stepping out on your own is an emergence from your comfort zone, you want to do so as your authentic self.

    There will be shortcuts you find along the way; just make sure they align with how you want to do business. It’s essential to pause and check in with your strategies, your partnerships, and your path to ensure it is still true to you. Otherwise, you may reach a place of burnout or breakdown because you’re misaligned.

    Related: Understanding Entrepreneurial Burnout (And How To Deal With It)

    7. Celebrate the wins

    Life as an entrepreneur is busy. There are weeks when it’s hard to track what day it is. However, as chaotic as your schedule gets, take time to celebrate the big and small wins and plan rewards.

    A reward can be as small as treating yourself to lunch or as big as acquiring new office space to help grow your brand. Whatever marks the effort feels valuable to you, do it. Acknowledging your accomplishments along the way will motivate you to keep going, improving, and growing. And more than that, you deserve it.

    Kelly Hyman

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  • How Women Can Beat the Odds in the Tech Industry | Entrepreneur

    How Women Can Beat the Odds in the Tech Industry | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Women are underrepresented in the tech industry, holding less than a third of computer and mathematical occupations. It’s only getting worse with the rise of automation and artificial intelligence, as a new McKinsey report found women are 1.5 times more likely to be impacted by generative AI in their work. As a woman working with clients in tech, it can often feel isolating.

    However, most days, I view it as an advantage because women have a different natural skill set than men. Our empathy helps in listening to clients and understanding the design process. We are less transactional and more inclined toward human connection, which is a great trait to help build a strong team. We also have different perspectives of the world, and various perspectives are essential for long-term success.

    Related: 4 Strategies to Empower Women in the Workplace

    This gender gap in technology is long-standing and caused by a variety of societal issues, ranging from stereotypes, bias and hostile work cultures to lack of early exposure and STEM educational pathways.

    Companies like Amazon developed AI hiring bots to screen applicants, and, despite being proven to favor male applicants, they are still in use. Not only that, but women were also disproportionately impacted by recent big tech layoffs. Axios and Layoffs.fyi found that 45% of 3,404 workers confirmed laid off from tech employers between October 2022 and June 2023 were women, despite companies like Meta having 63% male workers in their workforce. These layoffs also focused largely on departments like Human Resources, which is nearly 73% female.

    Web3 does get better. Some organizations like Boy’s Club, SheFi and Surge do an amazing job combatting this by onboarding, retaining and curating female-oriented events to onboard more women into the ecosystem. This sector still inherits the same Web2 bias, though.

    Boss Babes surveyed Gen Z about Web3 and found young women were 36% more likely to lack any formal education about the sector. Boston Consulting Group partnered with People of Crypto Lab to find only 13% of Web3 startups include a female founder, and only 3% of those were all-female founding teams.

    All-male founding teams in Web3 raised an average of nearly $30 million each, compared to only $8 million for the all-female teams.

    Related: Gen Z Is Seriously Misunderstood — Here are 3 Secrets Young CEOs Employ to Disrupt Industries

    This gender gap exists in venture capital firms (where only 15% of VCs are women, and only 3% of funds go to all-female teams) and extends to tech sales teams, where women make up only 25% of salespeople and 12% of sales leadership. In school, 80% of AI professors are men, and after graduation, only 10 to 15% of AI research staff at companies like Facebook and Google are women.

    Even just by existing as a woman, tech can threaten me, regardless of whether I work. Research shows that 96% of deepfakes online in 2019 were women, and generative AI is known to accentuate biases while disproportionately affecting women.

    There’s no reason for any of these problems to exist, either. A McKinsey report on diversity found companies with at least 30% female executives are up to 48% more likely to outperform their least gender-diverse counterparts. In fact, both gender and racial diversity from the entry-level to the C-suite can increase a company’s bottom line.

    Building this foundation as an entrepreneur is especially important as you scale beyond your garage into a multinational company. There are ways to succeed as a female entrepreneur in the tech space.

    Getting ahead as a female entrepreneur

    I can’t understate the importance of continuous learning. It’s easy as we get older to remain stuck in our ways, but the more knowledge you have, the more confident you’ll be in every aspect of your life. That’s why it’s important to learn something new every day, whether directly related to the business or not.

    Sometimes, we can learn something in a completely unrelated field that can be applied to our own, so always stay open to new experiences.

    Related: 4 Research-Backed Reasons Why Women Belong in Tech

    Don’t be afraid to be unabashedly who you are. Speak your mind, take the lead, and be willing to win or lose as yourself. We all battle imposter syndrome, and I realize it’s difficult to “be yourself” when you aren’t entirely sure who you are. Still, you should stand confident and follow your dreams, regardless of how difficult the road can sometimes be.

    As a woman, also be prepared to go the extra mile. My business partner and I regularly attend business conferences like Consensus and NFT.NYC, and speaker panels are often filled with men. We’re lucky to account for 10 to 20% of the speaker slots, which means we must compete harder and bring our A-game.

    It’s also vital to lean into your strengths–while you may have a steeper hill to climb, you can remain competitive by focusing on your core skillsets. Everything else can be outsourced as you build a team of specialists in areas you struggle in. It doesn’t mean you can’t still struggle through and learn new things, but your bread and butter should focus on what you’re best at.

    More than anything, understand that change is slow. We’re living in the 2020s, and my challenges are not much different than those my mother and grandmother faced at my age. You’ll still face adversity no matter how hard you work or climb.

    Gender diversity isn’t just a moral imperative; it’s a business imperative. Innovation thrives on diverse perspectives, and women are essential to this ecosystem.

    Being a woman entrepreneur has unique challenges, but it’s not impossible. In fact, overcoming these hurdles helps us refine our skills and come out stronger on the other end. Tech bros may run the world, but that doesn’t mean we can’t claim our space, disrupt the status quo, and lead with passion and resilience.

    Lena Grundhoefer

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  • Ageism Against Women in Top Jobs Persistent, New Survey Says | Entrepreneur

    Ageism Against Women in Top Jobs Persistent, New Survey Says | Entrepreneur

    This article originally appeared on Business Insider.

    Julie O’Neill spent nearly three decades as a top anchor for Cincinnati’s WCPO news station, but early last year, her career took a gut-wrenching turn.

    Despite her longtime coverage of the Cincinnati Bengals, O’Neill was passed over in favor of a younger, male colleague to report on the team’s 2022 Super Bowl appearance. Soon after, she said, she began receiving complaints from the station’s news director about a decline in her performance. Puzzled, she began recording footage of her segments, hoping to identify and correct any stumbles. The exercise left her only more confused. Her delivery seemed as strong as ever, she told me, and even her coanchor was perplexed by the feedback. Tensions between O’Neill and her bosses continued to escalate, she said, finally reaching a head in September when she was called into a meeting with management. In the meeting, O’Neill was told she would no longer be cohosting the network’s morning show and that her station contract would not be renewed after December 31. O’Neill recalled the station’s general manager citing her recent on-air mention of a colleague’s recovery from COVID-19 — which the colleague had posted openly about on social media — as the “disrespectful” final straw.

    “Until all the criticism started, I had had stellar performance reviews and was never, ever accused of being disrespectful or making people uncomfortable,” O’Neill said. At the time, she had a sneaking suspicion that her age and gender might have played a role in the abrupt turn of events, but it was an older, male mentor who made her see the connection as crystal clear.

    “He said to me, ‘When do you turn 55, Julie?’” she said. “And I said, January 9. ‘That’s interesting,’ he said. ‘Nine days after your contract was up, you were put out of the 18-to-54 demographic’” — the target age bracket for network-TV ad buys. (WCPO did not comment on Julie’s dismissal, but leadership has said, “We do not agree with many statements that have been made. As usual, we don’t talk about personnel matters publicly.”)

    The station’s leadership never said that O’Neill’s age was a factor in its decision-making. But she believes they didn’t have to. In her view, “they made it clear that I was not the future,” she said.

    No ‘prime’ age for women

    O’Neill’s account seems shocking but may be an all-too-familiar story for many women in leadership roles. A new, qualitative survey of 913 women across four disparate industries — law, faith-based nonprofits, higher education, and healthcare — found a dismaying amount of age-based discrimination against women in top jobs. The research, recently published in Harvard Business Review, found that many of the women surveyed reported being at the receiving end of age-related judgment that implied they were unfit for the job.

    Perhaps the most discouraging finding of the survey was that the ageist behavior wasn’t just directed toward one age cohort. For women under 40, ageism often showed up in the form of “role incredulity” — higher-ups (who were frequently, if not exclusively, men) registering surprise at their seniority, sometimes even calling them by condescending nicknames such as “kiddo” or dispensing pats on the head. (Previous studies have also found that women of childbearing age are routinely passed over for jobs or promotions because they could become pregnant.) Women over 60, on the other hand, reported being ignored altogether, their skills overlooked and their experience discounted in favor of “fresh, new ideas.” Many of the ageist dismissals echoed across age groups: Women who were up for jobs, promotions, or bonuses were told they either lacked experience or had too much of the wrong kind. Many also described hearing ageist remarks used to discredit other women who were up for professional opportunities.

    When you get a woman in her 40s or 50s who has progressed in her career and is probably more willing to speak her mind, I think it’s intimidating to the insecure men in our workforce.

    Amy Diehl, a gender-equity researcher and one of the coauthors of the new report, wasn’t surprised by the prevalence of ageism against the oldest and youngest women she and her colleagues surveyed. But she was taken aback by the extent to which middle-aged women like O’Neill reported experiencing age-related discrimination at work.

    “When men get to their 40s or 50s, they’re considered to be in the prime of their careers,” Diehl told me. Women of the same age, however, continue to bump up against “age-related constraints.”

    It is a grim irony that successful women in midlife, in particular, are so often made to feel as though they will be difficult or distractible while at the height of their professional prowess. The researchers believe that this happens precisely because middle-aged women feel they have less to lose by flexing their hard-earned expertise. Their confidence, and competence, makes them threatening.

    “When you get a woman in her 40s or 50s who has progressed in her career and is probably more willing to speak her mind, I think it’s intimidating to the insecure men in our workforce,” Diehl said. “They would rather diminish that woman, not promote her, keep her in her place. It’s not that they don’t want her in the workplace — they just want her in a role that’s going to support the men in the workplace and not compete with them. And certainly not give them a contrary opinion.”

    In the survey, middle-aged women described a wide variety of put-downs from higher-ups: concerns about “menopause issues” or vague accusations of being “difficult to manage.” Others reported being told that their phase of life put them at risk of “family-related issues” getting in the way of their job performance — a line of commentary directed against professional women across ages.

    “You’re too young and then, in a moment in time, you’re considered to be too old,” Diehl said. “There really is no sweet spot for women.”

    ‘Call it ‘sexism’ because that’s what it is’

    While age discrimination itself may not strike many as surprising, the fact companies are so blatant about it is shocking, especially in light of recent cultural shifts. Over the past several years, activist movements such as #MeToo and Black Lives Matter have helped raise mainstream public consciousness over systemic sexual harassment and racism. “Diversity,” “equity,” and “inclusivity” have entered the lexicon of corporate accountability. Companies have dutifully launched workplace-sensitivity seminars and adjusted their hiring practices; some have even set up entire human-resources departments dedicated to DEI. Whether or not these initiatives have proved successful in leveling the professional playing field, a majority of American workers say they appreciate the effort.

    Even as businesses have invested in building fairer work environments — or have, at the very least, invested in elaborate lip service to the cause — age discrimination against women workers not only persists but also is often perpetuated in plain view. Gendered ageism may even be the last acceptable form of workplace discrimination — and that’s even truer for women who are not white or who encompass multiple marginalized identities.

    The concept of aging is something that is socialized into our fabric to be acceptable to point out.

    How did this happen? The likeliest answer is also the simplest. Age is universal; everyone has one. Just as it’s become commonplace to debate generational differences and compare the (real or perceived) attributes of people who grew up in different eras, people feel generally OK discussing age out in the open.

    “The concept of aging is something that is socialized into our fabric to be acceptable to point out,” Amber L. Stephenson, another coauthor of the study, told me. “We are just so much more comfortable taking shots at different age stages or career stages, in comparison with other types of bias.”

    But the researchers are emphatic that in our appearance-focused, age-obsessed society, using a woman’s age against her in a professional setting is a mask to express the gender biases we have yet to truly shake as a culture.

    “Instead of ‘gendered ageism,’ we can just call it ‘sexism’ because that’s what it is,” Diehl said.

    Leanne M. Dzubinski, the third coauthor on the study, agreed: “When we put it together — that so many women, no matter what age they are, are always being told that they’re not the right age — then what we see is it’s actually just an excuse for sexism, period.”

    ‘They would rather keep her in her place’

    Research has found repeatedly that the public imagination of a “leader” remains static — and regressive. Men are more likely than women to be perceived as leadership material and overwhelmingly more likely than women to hold leadership positions across virtually every industry.

    This is not to suggest that all is hunky-dory for men in the workforce. Much has been written about the steady decline in employment among 25- to 54-year-old American men, and recent surveys have also indicated that men aren’t immune to workplace ageism. In one 2019 poll of 400 US workers ages 40 and older, more men than women reported experiencing or witnessing age discrimination on the job. Research has also found that older job seekers face age discrimination regardless of gender, despite a 56-year-old federal law that purportedly protects against older-age discrimination in employment. And, as always, race and identity stigmas play a significant role in predicting whether women will be hired, promoted, or recognized for their achievements.

    It’s undeniable that workplace age discrimination occurs across gender lines, but the qualitative experiences surfaced by Diehl, Stephenson, and Dzubinski help paint a picture of how an open culture around age discrimination can ultimately end up fueling good, old-fashioned sexism. The researchers urge women at the receiving end of superficial or immaterial workplace criticisms to recognize that age-related feedback — or negative character-based appraisals such as “being difficult” — are more likely to reflect on the shortcomings of their superiors than on their performance.

    O’Neill, the Cincinnati anchor, offers herself as a case in point. After departing from WCPO, she refused to sign the nondisclosure agreement that would entitle her to a job severance package and, instead, recently published a memoir about her career. Its 13th chapter details her final jarring months at the news station where she’d worked for 27 of her 31 years in broadcasting. This summer, O’Neill filed an age discrimination lawsuit against her former employer. Its allegations include her account of her termination and the lead-up to it. When asked to comment, the station said it does not comment on pending litigation.

    “People might look at my experience and say, ‘It’s not personal. It’s just business,’” she told me. “I say all business is personal because it involves people. And maybe that sounds a little idealistic, but I don’t care. That’s the beauty of being 55.”

    Kelli María Korducki is a journalist whose work focuses on work, tech, and culture. She’s based in New York City.

    Kelli María Korducki

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