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Tag: Willie's

  • Willie’s Grill & Icehouse Launches Brand New Limited Time Summer Burger Menu & More

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    Customers of the Texas Icehouse Are Invited to Try New Mouthwatering Offerings Now Through September 3


    HOUSTON, June 3, 2025 (Newswire.com)
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    Willie’s Grill & Icehouse is offering customers bold, fresh flavors to savor with their limited time Summer Burger Menu. Available now through September 3, customers of all locations of the beloved Texas icehouse can try brand new burger creations throughout the summer, along with some updated menu favorites.

    With three summer handhelds on the limited time menu, customers can choose the hearty option that’s perfect for them. Bold bites for the summer include the Bacon Jam Brisket Burger (housemade brisket, Pepper Jack cheese, bacon jam, pico de gallo, BBQ Ranch, toasted brioche bun) for $13.99, the Smoked Gouda Burger (garlic pepper bacon, gouda cheese, BBQ sauce, onion bites, shredded lettuce, jalapeño cheddar bun) for $12.99, and the Hot Honey Chicken Sandwich (chicken tenders, hot honey sauce, jalapeños, cabbage slaw, toasted brioche bun) for $12.29.

    Willie’s has also revamped its permanent menu to feature the new and improved Chipotle Ribeye Nachos, made up of shaved chipotle ribeye, queso, pico de gallo, and spicy crema, for $16.99. Additionally, customers are invited to cool down with the Willie’s Mai Tai (Bacardi Dragonberry Rum, Triple Sec, Lime Juice, Pineapple Juice, Orange Juice, Grenadine, Angostura Bitters, with a Cherry/Pineapple Wedge) for $10.99 and the Watermelon Mint Rita (House Rita mixed with fresh watermelon and mint, topped with Espilon Blanco Tequila) for $9.99. Both cocktails are also only available through September 3 as limited time offers.

    “Our limited-time burger menu is the product of Willie’s internal braintrust-team members from across our icehouses who came together to craft bold, mouthwatering creations made for summer,” said Greg Lippert, CEO of Willie’s Restaurants. “Every year, we look for ways to elevate the summer menu, and this season is all about fresh, flavorful burgers and fun. We’re excited to invite Texans and visitors alike to cool off and enjoy a taste of summer at Willie’s.”

    Contact Information

    Rachel Austin
    Publicist
    rachel@rachelaustinpr.com

    Source: Willie’s Grill and Icehouse

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  • Willie’s Grill & Icehouse Partners With Special Olympics Texas to Raise $12k for Sports Programming

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    SPECIAL OLYMPICS ATHLETES WORKED FOR TIPS AT ALL 20 STATEWIDE RESTAURANTS DURING IMMERSIVE FUNDRAISER


    HOUSTON, December 13, 2024 (Newswire.com)
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    Willie’s Grill & Icehouse recently hosted a fundraiser that brought Special Olympics Texas athletes from the playing field to the restaurant floor. On December 3, all 20 statewide Willie’s locations welcomed athletes to their restaurants for a day of fundraising, which culminated in raising nearly $12K for Special Olympics Texas programs. Customers were offered various options to give during the inclusive community fundraiser.

    During the fundraiser, athletes were partnered with Willie’s team members to greet tables, help with running food and drink, and collect donations in support of Special Olympics Texas, a year-round movement that provides sports training and athletic competition for children and adults with intellectual disabilities. Customers were also given the opportunity to contribute 15% of their dine-in or to-go bill throughout the day by mentioning Special Olympics Texas. Texas Law Enforcement Torch Run (LETR®) police officers also got in on the fun and worked alongside these athletes to serve customers and collect donations on behalf of Special Olympics Texas.

    Customers were also given the opportunity to support athletes even further by purchasing a commemorative t-shirt. Special Olympics team members were onsite at each location to sell event tees, with all funds raised going toward supporting the organization. Customers enjoyed dining on delicious food and drink with friends and family, and supporting these incredible athletes throughout the day.

    “This partnership between Willie’s and Special Olympics Texas is an exciting extension of our Community Giveback program and we couldn’t be more thrilled with the support our customers showed these incredible athletes,” says Greg Lippert, CEO of Willie’s Restaurants. “The nearly $12K raised will directly impact the athletes in their respective communities. We look forward to continuing and expanding upon this relationship to make an ongoing impact.”

    “Special Olympics Texas is very appreciative of our Spirit Night at Willie’s! Our athletes are incredible and they love to see companies support them, so for them to be able to spend the evening at Willie’s talking to staff, guests, and law enforcement is such a neat experience,” Brett Gerber, Special Olympics Texas Corporate Relations Manager, adds. “Working with Willie’s was a great opportunity for our athletes and we are thankful for their support as well as all those in the communities that came out to support Special Olympics Texas.”

    ABOUT WILLIE’S GRILL & ICEHOUSE
    At Willie’s Grill & Icehouse, everyone belongs. Started in 1993 as a humble burger joint in Houston, Texas, Willie’s has grown into a Texas institution with 19 locations statewide, beloved by millions as the family’s favorite place to unwind. At Willie’s, arcade games await the kids and young at heart, while wide-open giant garage doors reveal ample patio spaces with sandboxes and plenty of room to play and relax. Juicy burgers piled high with fixings anchor the gargantuan menu of delicious Texas comfort food, promising something for everybody. For locations, hours, menus, and more, visit www.williesgrillandicehouse.com.

    Source: Willie’s Grill and Icehouse

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  • Willie’s Grill & Icehouse to Launch Limited Time Burger Menu with an Unbeatable Price

    Willie’s Grill & Icehouse to Launch Limited Time Burger Menu with an Unbeatable Price

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    The Texas Icehouse Is Treating Customers to a Burger Deal That Will Satisfy Appetites and Budgets


    HOUSTON, May 9, 2024 (Newswire.com)
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    Willie’s Grill & Icehouse is giving customers more bang for their buck with their limited-time “Build Your Combo” burger deal. From May 15 to September 3, customers of all locations of the beloved Texas icehouse can build their own burger meal, complete with fries and a beverage, with unlimited toppings and options for upgraded toppings as well. 

    With three burger options, all served on a brioche bun with cheese, customers can choose the combo that’s perfect for them. The combos, offered for a limited time, include the Single Stacker (one beef patty) for $8.99, the Double Stacker (two beef patties) for $9.99, and the Hickory BBQ Double Bacon Stacker (two beef patties with double bacon) for $12.99. Unlimited toppings available to add to burgers include tomato, onions, lettuce, pickles, mayo, mustard, and BBQ sauce. Customers can take their combo to the next level with Upgraded Toppings, which include sliced avocado for $1.49, bacon for $1.99, sautéed mushrooms for $0.49, grilled jalapeños for $0.49, caramelized onions for $0.49, and an extra patty for $2.49.

    For those looking to sweeten their deal, upgrades to beverages are also available. Beverage upgrades include a Mexican Coke Float for $3.99 (originally $4.99) and Milkshakes for $2.99 (originally $3.99).

    “Our burgers are wildly popular all year round, so we thought we would treat our customers to a combo deal that is equal parts delicious and pocketbook-friendly,” said Greg Lippert, CEO of Willie’s Restaurants. “Burgers are an American pastime, and we are thrilled to offer these limited-time combo deals for a price point that rivals even fast food restaurants. We can’t wait to see how our customers customize their burger combos and ‘cheers’ them with milkshakes in hand.” 

    ABOUT WILLIE’S GRILL & ICEHOUSE
    At Willie’s Grill & Icehouse, everyone belongs. Started in 1993 as a humble burger joint in Houston, Texas, Willie’s has grown into a Texas institution with 20 locations statewide, beloved by millions as the family’s favorite place to unwind. At Willie’s, arcade games await the kids and young at heart, while wide-open giant garage doors reveal ample patio spaces with sandboxes and plenty of room to play and relax. Juicy burgers piled high with fixings anchor the gargantuan menu of delicious Texas comfort food, promising something for everybody. For locations, hours, menus, and more, visit www.williesgrillandicehouse.com.

    Source: Willie’s Grill and Icehouse

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  • Willie’s Grill & Icehouse Celebrates 30th Anniversary Reaching Philanthropic Milestone of $1.5M

    Willie’s Grill & Icehouse Celebrates 30th Anniversary Reaching Philanthropic Milestone of $1.5M

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    THE BELOVED TEXAS ICEHOUSE WILL CELEBRATE THREE DECADES OF GIVING BACK TO LOCAL COMMUNITIES WITH SPECIALS 30 YEARS IN THE MAKING


    HOUSTON, December 4, 2023 (Newswire.com)
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    Willie’s Grill & Icehouse, the brand that brings the classic icehouse experience to communities across Texas, is celebrating its 30th anniversary this year. The brand will celebrate throughout December with a discount that harkens back to the origins of the icehouse, as well as a commitment to continue their tradition of financially supporting communities across the state.  

    The restaurant, known for its family-friendly atmosphere and icehouse classics, closes out its third decade of service with more than $1.5M in monetary donations to various charities and public services within the cities where the brand operates. 

    Among the philanthropic programs are the Willie’s Grill & Icehouse Spirit Nights, in which local community charities are given a portion of the proceeds from a specific day’s overall sales. Their commitment to public servants is another important piece of the brand’s mission, as seen through their community sponsorships. Throughout the year, Willie’s Grill & Icehouse offers a 10% discount to first responders, teachers, firefighters, and nurses at all locations. Local law enforcement departments are also treated to 50% off their meals throughout the year at Willie’s. During their grand opening celebrations, Willie’s Grill & Icehouse hosts VIP soft openings where they invite educators, nurses, law enforcement, and other essential workers to dine for free throughout the day. Finally, all locations offer the Fire & Icehouse Lager throughout the year and a portion of the proceeds is donated directly to local fire departments. 

    All Willie’s customers are in luck throughout the month of December, as the brand is offering a Texas-sized discount on one of their original menu items. Every Monday, Tuesday, and Wednesday throughout December, Willie’s will offer their original Cheese Willie Burger, the menu item that the brand was built on, for only $6.30 in honor of their milestone anniversary. The promotion, a ‘thank you’ to customers for their years of support, is valid for both in-store and online orders.

    “We are thrilled to be celebrating 30 years of serving Texans our icehouse classics and welcoming families through our doors,” said Greg Lippert, CEO of Willie’s Restaurants. “Giving back to our communities has always been a pillar of who we are, and we look forward to continuing the tradition as the brand moves into our next era. We invite all customers to come and enjoy a delicious Cheese Willie Burger at a discounted price throughout December as a thank you from all of us at Willie’s Grill & Icehouse.”

    Source: Willie’s Grill and Icehouse

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  • Willie’s Grill & Icehouse Puts Fresh Spin on Smash Burger Trend With Cheesy Smash Tacos

    Willie’s Grill & Icehouse Puts Fresh Spin on Smash Burger Trend With Cheesy Smash Tacos

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    The Beloved Texas Icehouse Welcomes the Fall Season With Exciting Menu Additions and Budget-Friendly Entrees


    HOUSTON, October 4, 2023 (Newswire.com)
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    Willie’s Grill & Icehouse is welcoming the long-awaited fall season with delicious new menu items that pack a flavorful punch. Willie’s is rolling out changes to menu items that include mouthwatering tacos, along with margaritas that will appeal to the young at heart.

    With cooler fall temperatures on the way, Willie’s is warming things up with their new savory dishes. The quintessentially Texan icehouse is putting their unique spin on a classic with their brand new Cheesy Smash Tacos. All tacos are made of corn or flour tortillas that are smashed with cheese on the outside, while the protein and contents pack the entirety of the tortilla, filling the taco to the brim with flavor. Available now at all Willie’s Grill & Icehouse restaurants are the Burger Smash Tacos, two smashed burger patty tacos, topped with lettuce, tomatoes, and house-made 1000 island, served with choice of one side for $8.99; Chipotle Ribeye Tacos, two shaved chipotle ribeye tacos, topped with onion and cilantro, spicy crema, and cotija cheese, served with choice of one side for $12.99; and Chicken Tendie Tacos, two fried chicken tender tacos, topped with lettuce, pico de gallo, cheddar cheese, and jalapeno lime aioli, served with choice of one side for $9.99.

    Adults looking to add some whimsy to their happy hour gatherings and dinner dates can now order the Bomb Pop Rita at Willie’s locations that feature bars. The margaritas are available in Lime, Strawberry, and Traditional (with blue curacao) flavors and are topped with a red, white, and blue Bomb Pop popsicle. The new bar menu feature is perfect for washing down the Cheesy Smash Tacos or any of the other icehouse favorites that Willie’s is known for across the state of Texas. 

    “We’ve all seen the smash burger phenomenon that has swept the nation. Our Cheesy Smash Tacos are a delicious spin on an age old dish, the Taco Dorados,” said Greg Lippert, CEO of Willie’s Restaurants. “Making our menu accessible from a cost perspective is also hugely important to the Willie’s brand, so we are happy to offer these delicious combos at an affordable price. Throw in Bomb Pop Ritas and fall is off to an excellent start.” 

    At Willie’s Grill & Icehouse, everyone belongs. Started in 1993 as a humble burger joint in Houston, Texas, Willie’s has grown into a Texas institution with 20 locations statewide, beloved by millions as the family’s favorite place to unwind. At Willie’s, arcade games await the kids and young at heart while wide-open giant garage doors reveal ample patio spaces with sandboxes and plenty of room to play and relax. Juicy burgers piled high with fixings anchor the gargantuan menu of delicious Texas comfort food, promising something for everybody. For locations, hours, menus, and more, visit www.williesgrillandicehouse.com. 

    Source: Willie’s Grill and Icehouse

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  • Willie’s Grill & Icehouse Donates Thousands Amidst Kyle Grand Opening

    Willie’s Grill & Icehouse Donates Thousands Amidst Kyle Grand Opening

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    Willie’s Kyle Soft Opening Raises Over $6K for First Responders and Nursing Staff


    KYLE, Texas, August 3, 2023 (Newswire.com)
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    Willie’s Grill & Icehouse officially opened its doors in Kyle, Texas, on Monday, July 17. In a big-hearted move that underscores the definitively Texas brand’s commitment to its communities, Willie’s Kyle turned days one and two of its soft opening into two local fundraisers: On July 14, proceeds went to the Kyle Fire Department and on July 15, cash raised went to Seton Foundations. Both organizations received checks for $3,300 each. 

    The highly anticipated Kyle outpost is the 20th in the state for the Texas-based, Texas-grown Willie’s, as well as the eighth location to feature an expansive full bar—the largest of the franchise’s bars. The addition underscores Willie’s reign as the region’s top family-friendly haven, where a renowned scratch Texas kitchen and casual icehouse vibes offer wholesome fun for parents and kids.

    At the Willie’s Kyle ribbon-cutting ceremony, led by the Kyle Area Chamber of Commerce on Thursday, July 20, members of the Kyle Chamber joined the celebration. Willie’s community outreach assumes a variety of forms. In addition to ongoing philanthropic efforts, Willie’s presence in Kyle has also created more than 100 quality, local jobs. A job at Willie’s offers a bright future: Willie’s actively promotes and hires from within, believing every position has the potential for long-term career growth.  

    “If our time here thus far is any indication, the future for Willie’s Kyle is bright,” said Greg Lippert, CEO of Willie’s Restaurants. “We’ve loved getting to connect with the community and are thrilled to offer families a laid-back, delicious place to come and gather over delicious food and drink.” 

    Located at 19200 S I-35 Frontage Rd, Kyle, TX, 78640, Willie’s Kyle is defined by the same mouthwatering menus, sprawling open-air patio spaces, and genuine friendliness that have endeared the brand to families for almost three decades. Retractable glass garage doors facilitate easy movement between outdoors and Willie’s colorfully decorated interior, rooted in vintage-inspired nods to the Texas icehouse tradition. Outside games, 18 massive flat-screen TVs, and ample seating beckon, providing plenty of room for relaxing, watching a game, and reconnecting with family over classic dishes always made from scratch, served with inspired craft cocktails, local brews, and more.

    Willie’s Kyle is open Monday through Thursday, 11 a.m. to 10 p.m.; Friday and Saturday, 11 a.m. to Midnight; and Sunday, 11 a.m. to 9:30 p.m.

    Source: Willie’s Grill and Icehouse

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  • TEXAS TITAN WILLIE’S GRILL & ICEHOUSE TO OPEN ANTICIPATED PFLUGERVILLE LOCATION JAN. 23

    TEXAS TITAN WILLIE’S GRILL & ICEHOUSE TO OPEN ANTICIPATED PFLUGERVILLE LOCATION JAN. 23

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    Willie’s Pflugerville is the 19th Willie’s in Texas, as well as the seventh location featuring a full bar

    Press Release
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    Jan 10, 2023 13:00 CST


    PFLUGERVILLE, Texas, January 10, 2023 (Newswire.com)
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    Willie’s Grill & Icehouse will officially begin serving its signature Texas comfort food in Pflugerville, Texas, on Monday, Jan. 23, 2023. The anticipated Pflugerville outpost is the 19th in the state for the Texas-based, Texas-grown brand, as well as the seventh location to feature an expansive full bar. The addition underscores Willie’s reign as the region’s top family-friendly haven, where a renowned scratch Texas kitchen and casual icehouse vibes offer wholesome fun for parents and kids.

    Located at 19200 Colorado Sand Drive in Pflugerville, Willie’s Pflugerville is defined by the same mouthwatering menus, sprawling open-air patio spaces, and genuine friendliness that have endeared the brand to families for almost three decades. Retractable glass garage doors facilitate easy movement between outdoors and Willie’s colorfully decorated interior, rooted in vintage-inspired nods to the Texas icehouse tradition. Outside, games, 18 massive flat-screen TVs, and ample seating beckon, providing plenty of room for relaxing, watching a game, and reconnecting with family over classic dishes always made from scratch, served with inspired craft cocktails, local brews, and more.

    Willie’s steadfast commitment to the community remains an anchor at Willie’s Pflugerville as well. First up: substantial donations to Pflugerville Independent School District and the Pflugerville Police Department’s non-profit organization, L.E.A.P. Details will be announced soon. In addition to ongoing philanthropic efforts, Willie’s presence in Pflugerville has also created more than 100 local jobs. Willie’s actively promotes and hires from within, believing every position has the potential for long-term career growth.   

    The Willie’s Pflugerville menu features what’s made Willie’s famous, including burgers so stacked with Texas housemade fixings that they nearly topple over, plus chicken fried steaks that are crispy outside, hot and tender inside, and almost spilling off the plate. Beloved options include Willie’s Favorites: The Icehouse Willie, a half-pound beef burger smothered with cheese, bacon, and mushrooms; the Catfish & Shrimp Combo, featuring battered and fried catfish and shrimp, served with fries and cool coleslaw, plus cocktail and tartar sauces and lemon wedges on the side; and Chicken Tenders, hand-breaded and served with fries, with the option to spike the tenders’ flavor profile by tossing them in buffalo, BBQ, garlic parmesan, or honey garlic sauces. 

    “Pflugerville is the perfect next home for Willie’s. We pride ourselves on our dedication to the public and Pflugerville epitomizes what it means to support your community and neighbors,” said Greg Lippert, CEO of Willie’s Restaurants. “We are so excited to join the Pflugerville community and to bring our delicious menu and bar items to the region.” 

    Source: Willie’s Grill and Icehouse

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  • WILLIE’S GRILL & ICEHOUSE DEBUTS LOYALTY PROGRAM APP WITH ENDLESS PERKS FOR CUSTOMERS

    WILLIE’S GRILL & ICEHOUSE DEBUTS LOYALTY PROGRAM APP WITH ENDLESS PERKS FOR CUSTOMERS

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    THE BELOVED TEXAS ICEHOUSE LAUNCHES BRAND NEW APP WITH REWARDS AND BENEFITS FOR LOYAL CUSTOMERS

    Press Release
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    Dec 7, 2022 11:36 CST


    HOUSTON, December 7, 2022 (Newswire.com)
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    Willie’s Grill & Icehouse is kicking off the holiday season with the gift that literally keeps on giving! Customers are invited to download the restaurant’s brand new app to redeem free menu items and rack up points to enjoy perks and giveaways all year long at all of their locations across Texas. 

    The free app is downloadable via the App Store and Google Play store on mobile devices by searching for “Willie’s Rewards” or “Willie’s Grill & Icehouse”, and the sooner customers download it, the sooner they can earn points to be used toward mouthwatering prizes. Each order receipt will have a barcode that app users can scan to add their points to their account. Once they’ve earned enough points to redeem a reward, they will find the available reward within their app. From here, they will be prompted to click the “Redeem” button and a QR code and promo code will appear. Their server will then enter the code into the point-of-sale system and the discount will be applied.

    Customers will receive a free appetizer when they download the app and create a user profile. App users will receive one point for every dollar they spend that will be applied to their rewards. Rewards are available as follows: 30 Points earns a Free Fountain Beverage or Upgraded Side, 45 Points equates to a Free Small Appetizer, 60 Points earns a Free Dessert or Kids Meal, 100 Points equals one Free Large Appetizer (excluding Sampler and Nachos), 150 Points earns a Free Sandwich, Burger, Soup, Salad, Chicken, or Wings, and 250 Points rewards customers with Free Tacos, Any Coastal Catch Choice, Entrée, or Wings. 

    Diehard Willie’s fans will vie for three different levels of membership based on the amount of points they collect. The Bronze Level (0-149 Points) will grant guests a Free Fountain Beverage every 90 Days, the Silver Level (150-499 Points) awards a Free Large Appetizer every 60 Days, and the prestigious Gold Level (500+ Points) will reward guests with a Free Large Appetizer every 30 Days. All menu items are available to redeem with points, with the exception of Nachos and The Sampler appetizers unless otherwise specified. 

    Last, but not least, the quintessential Texas icehouse will continue to offer benefits to customers while celebrating life’s milestones via the brand new app. Users will receive Free Birthday Meals, Free Half-Birthday Desserts, and Free Anniversary Meals. The app is now available for download, so customers can begin racking up points and redeeming prizes, ending the year with a head start on New Year’s savings.

    Source: Willie’s Grill and Icehouse

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