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Tag: vodafone

  • Vodafone and Three unveil ‘Share Index’: 40% of Brits would share a toothbrush! – Tech Digest

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    • Vodafone and Three UK unveil ‘The Share Index’, revealing what the UK is most – and least – willing to share, to highlight that their customers can now share each other’s networks automatically. 

    • Almost half (40%) of Brits would share a toothbrush, although 21% would never admit this publicly.

    • Three in ten (31%) couples wouldn’t share a phone charger with their other half. 

    A new study into British sharing habits has revealed a distinct divide in the nation’s willingness to go halves on everything from tech to toothbrushes.

    Published as ‘The Share Index,’ the research highlights that while people are increasingly protective of personal hygiene items, there is a significant demand for shared digital infrastructure.

    The data, based on a survey of 2,000 adults, shows that personal boundaries remain high when it comes to hygiene and technology. More than half of respondents (52%) refuse to share razors, while 46% draw the line at deodorant.

    Surprisingly, despite the intimate nature of the item, 40% of Britons admitted they would share a toothbrush, though 21% said they would never admit to doing so in public.

    Technology has emerged as a particularly contentious area. Over a third of the population (34%) refuse to share earphones. The study noted a gender divide in this category; while 86% of men are comfortable sharing in-ear headphones, 20% of women strictly avoid it.

    Charging cables are another source of domestic friction, with 31% of couples refusing to share a phone charger. One in five respondents admitted they worry their partner would simply not return a charger if it were lent out.

    The research was commissioned by Vodafone and Three UK to promote their new network-sharing initiative. Following the formation of VodafoneThree, customers from both providers can now access each other’s networks automatically.

    This integration currently includes 1,000 shared sites, with plans to bring a further 8,600 online within the first year.

    James Buckley and his wife and podcast co-host, Clair Buckley


    The Share Index: What Brits Will (and Won’t) Share


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    Chris Price

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  • Vodafone is testing an AI ‘actor’ to sell its products instead of paying a human to do it

    Vodafone made a commercial starring an AI avatar posing as a real lady. This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys.

    The tells in the commercial are obvious and what one would expect. The AI avatar’s hair is a bit off, which ruins the charade that this is a real person. The physical mannerisms and speaking tone are also wonky. A facial mole moves around at one point. It’s AI. You know the drill.

    The company responded to a question on a message board as to why it couldn’t put “a real person in front of the camera” by saying this is simply an experiment. It said it was “testing different styles of advertising — this time with AI,” and that “AI is so much a part of everyday life these days that we also try it out in advertising.”

    This isn’t the first Vodafone ad to feature generative AI. It released a fully AI-generated commercial last year that spurred a bit of controversy, despite looking absolutely awful. Social media platforms are also becoming increasingly littered with AI-generated virtual influencers.

    Lawrence Bonk

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  • Vodafone Idea announces new roaming plans for FIFA World Cup in Qatar; check details

    Vodafone Idea announces new roaming plans for FIFA World Cup in Qatar; check details

    Indian telecom operator Vodafone Idea (VI), on Thursday, announced launch of international roaming plans for the ongoing FIFA World Cup 2022 in Qatar.

    The telco’s new international roaming plans come with validity ranging from 7 days to 28 days, it said in a statement.

    “Vi is the only telecom brand offering the best and widest range of International Roaming (IR) packs starting from 7 Days to 28 Days validity giving its users a wide bouquet to choose from depending on the length of their stay in Qatar,” said the telco.

    Vodafone Idea’s new roaming plans are priced at Rs 2,999, Rs 3,999, Rs 4,499, and Rs 5,999 and offer local outgoing calls and to India of 200 minutes, 300 minutes, and 500 minutes each for the two top-end plans, respectively. All incoming calls are free, it added.

    In addition to this, these plans also offer 35 minutes of outgoing calls to the rest of the world, along with SMS limit between 25-100, depending on the plan.

    The company added, “The huge data bundled with the Vi IR pack allows users to roam freely and use more data during matches to stream live and post on social media.”

    Meanwhile, Vodafone Idea’s adjusted gross revenue (AGR) grew 17.93 per cent to Rs 7,356.54 crore in April-June 2022, revealed telecom regulator TRAI in its latest report.

    As on September 30, 2022, the company’s total gross debt, excluding lease liabilities and including interest accrued but not due, stood at Rs 2.2 lakh crore.

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