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  • Cleveland nears 50th anniversary of school desegregation

    CLEVELAND — Leah Hudnall’s grandparents moved to Cleveland, along with hundreds of thousands of other Black families from southern states during The Great Migration. She said many incoming residents were forced into redlined neighborhoods with overcrowded schools that were segregated under the city’s historic “Relay” policy.


    What You Need To Know

    • Leah Hudnall, several other nonprofits and civic leaders came together to create a political history campaign now called Relay Cleveland

    • Campaign director Leah Hudnall said the exhibit showcases the history of desegregation in the city’s schools, which will remain on display at the Cleveland Public Library through February

    • The exhibition features the lived experiences of former educators administrators, students and activists across generations


    The Cleveland Relay Policy split the school day into morning and afternoon sessions with Black students only attending for half of the day, rather than sending them to white schools with space in their classrooms during the 1950s and 60s. The NAACP sued the State of Ohio and Cleveland Schools in the 1973 Reed. v. Rhodes court case. The policy didn’t come to an end until 1976, when U.S. Federal Judge Frank Battisti declared that Cleveland schools had been operating a segregated system, Hudnall said.

    As part of subsequent reintegration efforts, Batiste also mandated crosstown busing, transporting students from predominantly Black schools on the city’s east side to whiter suburban schools on the west side.

    (Spectrum News 1/Tanya Velazquez)

    “Now what you have are Clevelanders, elders in our community who are 70 and 75 years old, who may have only gotten three hours of the third grade or they may not have started kindergarten until they were seven years old,” Hudnall said.

    The exhibit also highlights the Cleveland’s larger role in the U.S. Civil Rights Movement, Hudnall said.

    “You have parents, like Mrs. Daisy Craggett and Mrs. Clara Smith, who created a committee called Relay Parents March to fill empty classrooms,” she said. “… parent groups like that all banded together with historic organizations like the NAACP and Core Congress on Racial Equality, and they came together under a banner, calling it the Unite Freedom Movement.”

    While the exhibit celebrates nearly half a century of progress in education, Hudnall said, it is only a piece of an ongoing journey toward educational equity.

    Public data from the Ohio School Report Card shows many schools rated under 4 stars in 2024.

    (Spectrum News 1/Tanya Velazquez)

    “Cleveland saw a growth in many areas, graduation rates and academic success,” she said, “All of that led to what we all experienced together as a global community. The pandemic, which kind of shattered all of that hard work.

    Greg Deegan is the executive director of Teaching Cleveland, which joined other local groups, researchers, educators and leaders on the Relay Campaign Committee team. Deegan, who worked as a high school teacher for over 20 years, said many challenges still remain in Cleveland’s school system. 

    The Cleveland School District approved a plan Tuesday to close and consolidate dozens of schools in the city after facing a decades-long enrollment decline and budget deficit.

    “The more we talk about it, the more we sort of have a community conversation about this, the more we can be more well equipped for the challenges and opportunities today and what we see in schools,” Deegan said.

    Now, Hudnall said, the’re calling on other community members to “carry the baton.”

    “Our children in Cleveland need us,” Hudnall said. “They need us as neighbors, and they need us to actually get back in the game, on to fight for fair education.”

    Tanya Velazquez

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  • Phase 1 of Bishop Animal Shelter expansion project to be complete next week

    MANATEE COUNTY, Fla. — It’s a major upgrade for Manatee County’s four-legged residents and the families waiting to meet them.

    Manatee County Animal Welfare is nearing completion on the first phase of a multi-million-dollar expansion projectone that’s set to eventually replace the county’s aging Palmetto shelter.

    Manatee County Animal Welfare is getting a much-needed boost at its Bishop Animal Shelter.


    What You Need To Know

    • Manatee County Animal Welfare is nearing completion on the first phase of a multi-million-dollar expansion project, one that’s set to eventually replace the county’s aging Palmetto shelter
    • A ribbon-cutting ceremony for the newly expanded Bishop Animal Shelter will take place Wednesday, Dec. 17 at 11 a.m. 
    • Manatee County Animal Welfare is getting a much-needed boost at its Bishop Animal Shelter

    “This is needed because of our outdated shelter in Palmetto,” said Michael Strollo, Community & Veterans Services Communications Coordinator for Manatee County.

    He said crews are building a modernized campus featuring eight kennel buildings, an adoption center, expanded play yards and room for more features in the future.

    “Each kennel building will have a cleaning station and a water station. We have new fire-suppression systems for all the kennels to ensure safety for all of our animals,” he explained. “And the kennels themselves have indoor and outdoor runs.”

    Fifteen dogs can be housed in each building, and the plan is to transition all dogs from the Palmetto shelter to this site by the end of the year.

    And the play yards there are more than double the size of those at the Palmetto location, part of a campus-wide investment in enrichment and comfort.

    “Modern things that include fiber run throughout the property, upgraded security systems, cameras,” Strollo said. “Even just having water at every single play yard.”

    Local leaders, including Manatee County Board Chairman George Kruse, say improving animal welfare has been one of the community’s top concerns.

    “We have a shelter up in Palmetto that has been band-aided year after year and is in inadequate condition,” Kruse said. “Fortunately, Bishop Animal Shelter was graciously donated to us years ago, which led to this unique opportunity allowing us to expand and completely eliminate Palmetto.”

    These upgrades are all about giving dogs a safe, temporary home, one where they can heal, play and connect with future families.

    A ribbon-cutting ceremony for the newly expanded Bishop Animal Shelter will take place Wednesday, Dec. 17 at 11 a.m.

    Julia Hazel

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  • Toys for Tots extends donation deadline to help children in all age groups

    CHARLOTTE, N.C. — A program collecting Christmas toys for children in Charlotte is extending its collection deadline to Thursday to help provide toys for children of all ages.


    What You Need To Know

    • Toys for Tots Charlotte has struggled to fulfill requests for assistance this year, including a larger request for help early on and fewer donations
    • Marion Dudley is one of the parents waiting to see if her daughters will be able to receive toys from the program
    • On Wednesday, Toys for Tots met the amount of toys requested
    • Toys for Tots extended its donation deadline to Thursday to fulfill its need for more toys for babies, toddlers and children ages 11 to 16


    During their last collection day, the U.S. Marine Corps Reserve Toys for Tots Program in Charlotte hit its goal of 30,000 toys Wednesday night. However, it still needs around 6,000 more toys for ages 0 to 2 and children 11 to 16. 

    For at least six years, Marion Dudley has received toys from the Toys for Tots program for her two daughters, ages 6 and 7.

    “I love to see the joy on the kid’s face, even if it’s only one gift. They get the joy that just makes my heart melt because they go through so much in the year that, it’s good to see them smile,” Dudley said. 

    This year, her daughters wrote letters to Santa for the first time.

    “They wanted to make it special, so they took a magazine and cut out all the pictures of things they liked,” Dudley said. 

    “When they wake up on Christmas Day, they’re looking for a whole bunch of presents under the tree and if I’m not able to do that, then that’s going to make me feel like I failed as a parent,” Dudley said.

    This year, Toys for Tots Charlotte has struggled to fulfill the requests. Toys for Tots Warehouse Chief Darrell Gregory said requests for toys started coming early this year and the group didn’t have many donations. 

    “This year, we have no idea if they’re even going to have the funds to be able to give out toys, because they have so many people that have signed up and nobody really is donating,” Dudley said. 

    Dudley said she has an allied health sciences degree, but it’s not working at the moment because of her children’s schedules and needs. 

    “My 7-year-old, she will be turning eight on the 29th, so a few days after Christmas. My 7-year-old, she has autism level 1, and then my youngest one, she has a rare [genetic disorder] called KBG syndrome, and that comes along with a lot of health issues. We are constantly going back and forth to the doctor,” Dudley said. 

    Dudley said it’s hard for her to make ends meet.

     “We’re just living off of one SSI check, and that’s taking care of all three of us and then, of course, I have bills and everything else that I have to do,” Dudley said. 

    She has reached to other programs for help with toys but have not received calls back.

    “There’s probably a lot of people that still need help with Christmas because, look at the economy, I can only imagine,” Dudley said. 

    Wednesday night, however, a light of hope shone for the Dudleys as Toys for Tots announced it had received the amount of toys needed for her children’s age group.

    Gregory recalls that just a week ago, they had fewer than 1,000 toys, and he said on Wednesday they received almost 10,000 toy donations. 

    While the group is grateful to have met the number of toys requested, they are still working to fill the gap for toys for babies and toddlers and children ages 11 to 16. 

    The group extended the deadline to drop off items at their warehouse at 2701 Hutchison McDonald Road, Suite A, until 4 p.m. Thursday.

    If they cannot meet the need, the group will have to notify families Toys for Tots can’t fulfill their requests. Gregory says he hopes they don’t have to make those calls. 

    Follow us on Instagram at spectrumnews1nc for news and other happenings across North Carolina.

    Estephany Escobar

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  • New initiative called Drink & Dine Passport to help bring more business to AMI

    MANATEE COUNTY, Fla. — You won’t need a plane ticket for this passport… just an appetite.

    Small businesses on Anna Maria Island are offering special discounts through a Drink & Dine Passport.

    It began last month to bring more people to the island’s restaurants.


    What You Need To Know

    • Small businesses on Anna Maria Island are offering special discounts through a Drink & Dine Passport
    • Anna Lichnowski started the initiative to help small businesses that were impacted by Hurricane Helene
    • Those interested can purchase the Drink & Dine Passport online or in person at the Coquina Beach Market on Dec. 12 and Dec. 19 from 10 a.m. to 2 p.m.

    For 35 years, Sam Marchi has been making and serving food with the same family recipes passed down through generations.

    “Yeah, this is what we do. And I think we’re pretty good at it,” he said.

    He’s the owner of Pizzano’s Pizza & Grinderz. While his business has other locations, this one in Holmes Beach has been going through ups and downs since rebuilding after it was flooded by Hurricane Helene.

    “It’s been a rough year. Things have been a little bit off. You know, I think that’s just for everybody in general on the island,” he explained.

    So Marchi and other businesses on the island agreed to participate in what’s called the Drink & Dine Passport.

    Each business creates custom discounts, and people who purchase the passport can redeem each offer once.

    So far, more than 120 people have purchased one.

    “There is a lot of demand. People are excited,” said founder Anna Lichnowski.

    Lichnowski first thought of the idea after experiencing firsthand what natural disasters can do.

    “We come from a small town. It was impacted by Hurricane Sandy back in 2012. We know how hard it is to recover as a small business,” she explained.

    She says it’s all about encouraging people to shop local.

    Around 30 Anna Maria Island businesses are part of the passport, each offering different food and drink discounts.

    “They all want more business. They need more business,” she said.

    The passport costs $25 and covers up to four people in a family.

    Marchi says he’s giving a 10% discount off orders when customers show the passport.

    “I think it’s going to help us. It’s going to draw new customers in. And obviously, any new customers help all the island businesses,” he said.

    Marchi knows that any initiative to help island businesses regain strength is something he wants to support.

    Those interested can purchase the Drink & Dine Passport online or in person at the Coquina Beach Market on Dec. 12 and Dec. 19 from 10 a.m. to 2 p.m.

    Julia Hazel

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  • St. Petersburg unveils city’s first purpose-built water testing lab

    ST. PETERSBURG, Fla. — St. Petersburg unveiled the city’s first purpose-built water testing laboratory on Tuesday, which protects the environment and aims to ensure drinking water flows during hurricanes.


    What You Need To Know

    • St. Petersburg unveils new water testing lab on Tuesday  
    • The storm-hardened facility cost about $9 million and has 8 labs
    • The lab tests stormwater, beach surface water, drinking water and wastewater
    • Pinellas County, Hillsborough County and Gulfport also utilize the regional asset


    “Clean, healthy water is essential for everything we do,” said John Palenchar, Water Resources Director. “Whether it’s the water we drink, the beaches we enjoy, or the environment that we depend on that supports us.”

    The new facility cost about $9 million and is a nationally accredited environmental laboratory that prioritizes public health. City leaders held a ribbon-cutting on Tuesday and invited the public for a tour.

    Mayor Kenneth Welch said the new facility would stand up to storms much better than the old lab, which was in an administration building. Welch said staff was scrambling in the old lab after Hurricane Milton last year.

    “Our old retrofitted lab lost power,” he said. “Our staff had to run more than 180 drinking water tests in one day so that we could lift the boil water notice.” 

    The new lab is storm-hardened and has modern equipment. The facility has commercial power, backup generator power and a second backup generator.

    “This isn’t just about the hurricanes,” said Copley Gerdes, City Council Chair. “This is about making sure that every day, whether the sun is out or not, that our people have a place to do the work that is needed for our city.”

    There’s a total of 8 different water testing labs inside the facility. Palenchar said the metals lab tests to make sure the city’s industrial customers are properly disposing of their wastewater.

    “We have to ensure that they’re not discharging any of those metals  — those harmful metals  — into our system, because those would pass through our treatment,” he said. “Metals aren’t treated in a domestic wastewater plant.”

    Palenchar said the nutrients lab tests for nitrogen or phosphorous in surface water from Tampa Bay or the Gulf beaches, which can create red tide blooms.

    “The most, I guess, important nutrient that we measure in the Bay is nitrogen,” he said. “That really is an indicator of how much nutrient pollution is going into our Bay, which feeds algae growth and blocks the light from getting to the sea grasses.”

    Special overhead red lights are used in the chlorophyl lab to test water from Tampa Bay for plant matter.

    “If there’s a lot of plant matter like algae, algae is photosynthesizing. So it uses chlorophyl. That’s a good indicator of the cloudiness in the water,” said Palenchar. “It’s what the Tampa Bay Estuary Program uses to measure. It’s a performance measure of the health of Tampa Bay.”

    Palenchar said the microbiology lab is the most popular by the number of analysis run and impacts every single type of water.

    “Stormwater, beach surface water, drinking water, of course, and wastewater,” he said. “So all those different water types have microbiology components that need to be monitored to make sure that those waters are healthy for either human contact or, in the case of drinking water, for drinking.”

    Palenchar said the lab is a regional asset, which Pinellas County, Hillsborough County and Gulfport also utilize.

    Josh Rojas

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  • USF introduces Brian Hartline as new coach

    TAMPA, Fla. – The University of South Florida introduced Brian Hartline as its seventh coach in program history on Monday.

    Hartline made his way to Tampa this weekend amid Ohio State’s preparation for its College Football Playoff run. 


    What You Need To Know

    • USF introduced Brian Hartline as its new head football coach Monday
    • Hartline, 39, comes to USF from Ohio, were he has been the Buckeyes’ WR coach and offensive coordinator. He will take over fully at USF once the Ohio State plyaoff run concludes
    • More on Brian Hartline and USF football

    “We want to build on this impressive foundation. Things have been going really well here,” Hartline said during his introductory news conference. “We’re not here to change things, we’re here to enhance.

    “Time is now for USF football and we can’t wait to get started.”

    The Bulls new coach will balance beginning his Bulls’ tenure with duties as the Buckeye’s offensive coordinator through the college postseason.

     

    USF CEO of Athletics Rob Higgins, making his first major hire in his relatively new role, said Hartline will bring grit and passion in replacing former coach Alex Golesh, who left USF last week to accept the coaching job at Auburn.

     

    “Brian Hartline was our clear-cut first choice to lead our football program into the most exciting era in program history, and I am so fired up to have him leading the Bulls,” Higgins said. “A relentless recruiter, outstanding developer of talent and a gritty competitor, he comes from a championship background and is obsessed with instilling championship excellence in his players and teams.

    “He is ready to lead our program to the next level.”

    Hartline, 39, said he was excited for the opportunity at USF and emphasized his past connections with the Bay area, Central Florida and South Florida as a NFL player and college recruiter. He added that the location and his history in the region makes USF a good fit. 

    “Our culture will be built on relentless effort. Built on it,” Hartline said. “Effort is a choice and we know that. Our program will be disciplined and accountable. Every detail will matter.”

    HARTLINE AT OHIO STATE

    As offensive coordinator/wide receivers coach, Hartline has led the 2025 Ohio State offense to rank No. 13 in the nation in scoring (37.0 ppg), No. 24 in total offense (438.5 ypg) and No. 24 in passing (267.0 ypg) with Heisman Trophy candidate Julian Sayin posting 3,065 passing yards and 30 touchdowns and Biletnikoff Trophy finalist Jeremiah Smith posting 55 catches for 725 yards and nine touchdowns. Pro Football Focus has Ohio State as the highest graded offense in the nation at the end of the 2025 regular season.

    Serving as co-offensive coordinator/wide receivers coach in 2024, Hartline led the Buckeye offense to rank No. 14 nationally in scoring (35.7 ppg) and No. 3 in pass efficiency (171.55) with quarterback Will Howard ranking No. 6 in passing yards (4,010) and No. 4 in passing touchdowns (35) and Smith standing No. 4 in receiving yards (1,315) and No. 2 in receiving touchdowns (15) nationally.

    A major part of Ohio State’s recruiting success, Hartline has helped the Buckeyes’ current 2026 signing class rank No. 5 in the nation according to 247Sports. Ohio State has ranked among the top five recruiting classes in the nation in each of the last seven seasons. He was named 247Sports national recruiter of the year in 2020.  

     

    WHAT’S NEXT FOR USF

    The Bulls will face Old Dominion Dec. 17 in the Care Bowl in Orlando. USF Defensive Line Coach Kevin Patrick will guide the squad as the interim coach during the bowl week.

    USF will be looking to post a 10-win season for just the third time in program history and the first since going 10-2 in 2017. 

    Spectrum News Staff

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  • SpaceX launches another batch of Starlink satellites

    KENNEDY SPACE CENTER — SpaceX launched another batch of Starlink satellites Monday evening from NASA’s Kennedy Space Center.

    The Falcon 9 rocket lifted off from Launch Complex 39A at 5:26 p.m. EST, carrying over two dozen satellites. 

    The 32nd launch

    SpaceX said the Starlink Group 6-92 mission was the 32nd flight for the first-stage booster, B1067, which had previously launched:

    1. CRS-22
    2. Crew-3
    3. Turksat 5B
    4. Crew-4
    5. CRS-25
    6. Eutelsat HOTBIRD 13G
    7. SES O3B mPOWER-A
    8. PSN SATRIA
    9. Telkomsat Merah Putih 2
    10. Galileo L13
    11. Koreasat-6A
    12. 20 Starlink missions

    Following the stage separation, the first stage landed on the Just Read the Instructions droneship, which is stationed in the Atlantic Ocean.

    About the mission

    The 29 satellites will head to low-Earth orbit to join the thousands already there once deployed.

    SpaceX owns the Starlink company, where the satellites provide internet service to many areas on Earth.

    Dr. Jonathan McDowell, of the Harvard-Smithsonian Center for Astrophysics, has been recording Starlink satellites.

    Before this launch, McDowell documented the following:

    Spectrum News Staff

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  • Florida Polytechnic turns to Lakeland Police Department after staffing losses

    LAKELAND, Fla. — As state leaders push to keep public university campuses safe, Florida Polytechnic University is now leaning on local law enforcement for help.

    The university started using the Lakeland Police Department for security after a major staffing shortage in its campus police force.

    At least eight officers have left the department since May, including the chief and deputy chief.


    What You Need To Know

    • Florida Polytechnic University’s campus police force has seen significant turnover, with at least eight officers — including the chief and deputy chief — leaving since May
    • The university is relying on the Lakeland Police Department for security support as it works to rebuild
    • Former leadership accuses the university of budget cuts, while university officials deny defunding


    Retired Deputy Chief Danny Houser was with the department from the very beginning. Starting in 2014, Houser says he and former Chief Rickard Holland helped build the police force from the ground up. They hired staff, brought in gear and equipment, and wrote the policies the department still uses today.

    “We prided ourselves on providing professional police service to our community, and our job was to give the best service to our students because they really were our customer base. That and the parents,” Houser said.

    But Houser says the dynamic shifted under new leadership, which he says led to resignations and early retirements.

    “They cut our funding by $84,000. Then they started talking about the officers, taking their take-home cars away from them,” he said. “And they wanted to cut out my position as the assistant chief, and they wanted to cut out the accreditation department.”

    Holland, who put in his two weeks’ notice in July, backed Houser’s claims in an email to Bay News 9.

    However, Florida Poly’s chief information officer, Cole Allen, denies any defunding. He says that while the university is relying on Lakeland Police for support, they’ve increased starting pay, boosted the police department’s budget, and invested in the school’s new public safety center.

    “This is going to give our officers the space they need, the facility they need, and everything they’re going to need to move into the next phase of our growing campus,” Allen said.

    Allen says the university has already begun hiring new officers and is looking to fill even more positions. As for Houser, he says he’s concerned about the department’s future without the people who helped build it.

    “It hurts. This wasn’t the way I wanted to go out,” Houser said.

    Alexis Jones

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  • Lakeland students create a banned book club

    LAKELAND, Fla. — There are more than 700 books that are banned in public schools in Florida. It might not sound like a lot, but for two students in Polk County, the list has sparked a desire to learn why.

    So much so that they created a “banned book club.”


    What You Need To Know

    • Two Polk County students created a banned book club | View their page on Instagram
    • The book club dives into why the books are banned and brings people together to share their perspectives on the books
    • The first book they are starting with is “The Perks of Being a Wallflower”


    With every turn of a page, Matthew is diving into the pages of a book. “I really wanted to choose this book because I thought it was something everybody could relate to,” he said.

    He and Charlotte, who asked that their last names not be shared, are the founders of the club.

    They say it started with curiosity and a Facebook post to see if there was any interest. For Matthew, it’s about expanding his love for reading.

    “One of the points of starting this book club in general was to learn more about these books and the content of them and even their authors and stuff and how it impacts us,” he said.

    The first meeting was comprised of only four people.

    But Charlotte says it led to a good conversation about the state of banned books. “We talked about our opinions on banned books and kind of what we think what it means to have a book banned,” she said.

    The book they’re starting with is “The Perks of Being a Wallflower.” It’s one of the more than 700 books currently removed or discontinued by the Florida Department of Education. The latest list was released for the 2023 to 2024 school year.

    Charlotte says the club gives students like herself the freedom to learn about topics she might not otherwise learn.

    “Banned doesn’t mean we can’t access it, it just means we can’t read it in school, and it’s not free,” she said.

    Matthew is hoping this creates a space where the younger generation can feel motivated to learn more about and connect with the pages in each book.

    “I’ve gotten so many perspectives and the books that I have read so far are so important,” he said. “So when I heard there were books I couldn’t read, I was intrigued.”

    They’re cracking open the books their schools have closed to them so that they light a fire in others to read.

    You can view the club’s page on Instagram.

    Lizbeth Gutierrez

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  • Lakeland nonprofit helping seniors stay fed among increasing food insecurity

    LAKELAND, Fla. — Imagine having to make the tough decision to pay your bills or buy groceries. Advocates say that’s the harsh reality for many seniors who are navigating not having enough money for food.

    It’s leading some seniors to seek help from nonprofits like Volunteers in Service to the Elderly in Lakeland.


    What You Need To Know

    • Volunteers in Service to the Elderly, or VISTE, is a nonprofit organization that serves at-risk seniors in Lakeland
    • Its supplemental groceries program started over 20 years ago and has since continued to increase the number of people it serves
    • The nonprofit serves people 70 and older


    While most of us get in our cars to head to the grocery store, for seniors in Lakeland, their drive is to VISTE to pick up their monthly groceries free of charge.

    When one cart comes in, another one goes out — it’s a cycle that Welton Morris knows all too well.

    “Every month, once a month,” he said.

    He is one of more than 4,000 seniors who visit the nonprofit to pick up groceries.

    A line forms and volunteers pack each car with the month’s assortment of goods.

    Recently, Welton said he’s found himself relying on this service even more to stock his fridge.

    “The grocery store is so expensive when you go in the store, very expensive, and it’s hard, especially when you’re on a fixed income. It’s hard,” he said.

    Steve Bissonnette is the president of VISTE and said the number of seniors they serve is increasing.

    “We’re averaging about 130 clients each day during the week, almost a 30% increase just in the past few months,” he said.

    The nonprofit’s impact report from last year shows a 9.5% increase in clients. Its supplemental groceries program increased 6.2%, providing groceries to more than a thousand households.

    Bissonnette said that need has increased again in the last few months.

    “We can only attribute that to the environmental circumstances that people are uncertain about and fearful of, and we want to make sure that they at least get basic food to remain in their own home,” he said.

    Most of the food comes from Feeding Tampa Bay, the United States Department of Agriculture and items they purchase.

    Groceries that will go a long way for seniors, like Yoleida Cardona.

    “From an economic standpoint, my husband receives a small amount of money, and this helps us move forward,” she said. “There is also a lot of people in need, and there are those who live on their own that need this.”

    It’s a program that has become a lifeline for many seniors to keep their pantries stocked.

    The nonprofit also has a hot meal program for seniors who are unable to attend the grocery pick-up or cook for themselves.

    Those meals are provided twice a week with the help of Florida Southern College.

    Lizbeth Gutierrez

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  • Online holiday sales surge as local malls create new ways to draw foot traffic

    WESLEY CHAPEL, Fla. — Online spending surged to more than $14 billion on Cyber Monday, a 7% increase over last year, according to new data from Adobe Analytics. 

    But despite the jump in e-commerce activity, overall holiday spending is expected to soften as many families navigate tighter budgets.


    What You Need To Know

    • The Shops at Wiregrass is hosting its annual Symphony in Lights nightly through New Years Eve
    • Special events are helping local malls draw foot traffic, even as online sales surge
    • Retailers are taking advantage of a new sale called BOPIS – Buy Online, Pickup in Store to offer shoppers special sales and deeper discounts for entering the store
    • For a complete breakdown of holiday shopping sales to date, visit https://business.adobe.com/resources/holiday-shopping-report.html


    That shift has brick-and-mortar stores — especially shopping malls — searching for new ways to bring people through their doors.

    At The Shops at Wiregrass in Wesley Chapel, efforts to boost foot traffic include festive events and in-person shopping incentives. 

    One of the biggest draws is the Symphony in Lights presented by AdventHealth, a choreographed light show set to music and capped off with artificial snowfall. 

    The event runs hourly from 6–9 p.m. each night through New Year’s Eve and has become a popular holiday tradition for families in the area.

    Also, retailers at the mall are also rolling out exclusive in-store pickup promotions to encourage shoppers to visit in person.

    Alexis Muellner, editor of the Tampa Bay Business Journal, said many retailers are now leaning into a strategy known as BOPIS — Buy Online, Pick Up In Store.

    “The notion that we will shop online and then go pick it up — there are opportunities for retailers in that situation to activate people on site with special deals, deep discounting, and experiences, which they are really leaning into,” Muellner said.

    He expects these types of hybrid shopping incentives to expand in the near future.

    Even with creative strategies, malls continue to face steep competition from online retailers. 

    Adobe Analytics reports that shoppers spent more than $40 billion online in just the first week of the holiday shopping season, and over half of those purchases were made on mobile devices.

    As retailers balance tightening consumer budgets with the convenience of online shopping, many brick-and-mortar stores are betting that unique experiences — and a few special deals — will help keep customers coming through their doors this holiday season.

    Jason Lanning

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  • Lecanto High School welcomes home actor, alumni Miles Teller

    LECANTO, Fla. — Lecanto High School faculty and students had a very special guest on Friday — alumni and actor, Miles Teller.


    What You Need To Know

    • Actor and Lecanto High School alumni Miles Teller returned to his hometown Friday for a special assembly with students
    • Lecanto High School announced the dedication of the Miles Teller Theatre at the Curtis Peterson Auditorium Friday
    • Teller and his wife — Keleigh Teller — presented a check during the assembly, donating $50,000 to the Citrus County Education Foundation
    • Teller’s visit celebrates the 20th anniversary of his high school graduation and honors the venue where he first began his acting career


    In a packed auditorium at Lecanto High School, the current crop of Panthers students welcome Teller home.

    Teller returned to his alma mater for a student assembly to celebrate the naming of the school’s theater in his own name.

    “I guess it was nice to know I’m still popular with the youth,” Teller said.

    Teller walked out to thundering applause on the very stage he once performed on as a student at Lecanto High School. And now, 20 years later, it has been named in his honor.

    “I was just in the dressing room earlier tonight and I was having all of these memories,” said Teller, who graduated in 2005. “I mean, that’s where I got ready to go on and perform. So, you think actors come from maybe certain drama high schools that have performing arts schools that have a lot of money put in the program. We just did it based on passion.”

    It’s that passion that drove Teller to pursue acting. Having starred in his high school’s rendition of “Footloose” where he played Willard Hewitt.

    It was a role he wold also play on the silver screen. To recognize Teller and his achievements, Lecanto High School announced the dedication of the Miles Teller Theatre at the Curtis Peterson Auditorium.

    “From now on, anyone who performs on this stage can begin dreaming their own dreams and may become the next Hollywood superstar,” said Dr. Scott Hebert, superintendent of Citrus County Schools.

    And that’s not all. Teller and his wife — Keleigh Teller — presented a $50,000 donation to the Citrus County Education Foundation during the assembly. 

    “There’s kids that are going to high school here that are truly homeless that are living in the woods who were abandoned by their parents,” Teller said. “It’s a horrible circumstance, bad hand to be dealt. And so any time I think you can help people that are underprivileged, everybody should have a right to an education and clean clothes and food.”

    Calvin Lewis

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  • Annual Celebration of Lights brings holiday spirit to Shady Hills

    PASCO COUNTY, Fla. — The Pasco County community of Shady Hills is holding its annual Celebration of Lights at The Concourse.

    The light display is thanks to a former resident who didn’t get to live to see it come to pass.

    The Celebration of Light display was the dream of local businessman Dave Parris, who wanted something for Pasco County like there was in his hometown of Altoona, Penn.

    “So he started that in 2012. Unfortunately, a couple of months before it opened, Dave passed away from cancer,” said event director Justina Giglio. “So we opened it in his name, and we took over as a nonprofit.”

    It has a mile and a half of light displays, including a huge Christmas tree and a giant flag.

    You can even take a ride on a miniature train. You can either walk the course or drive.

    For more information including the remaining dates for this year, click here.

    Use the video link above for the On The Town report by Spectrum Bay News 9’s Rick Elmhorst.

    Spectrum News Staff

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  • 2025 Atlantic hurricane wrap-up; no hurricane made landfall in the U.S.

    For the first time in a decade, there was no direct landfall on the U.S. from a hurricane. Despite no landfalls, it was still an active season overall with 13 named storms and three Category 5 hurricanes.


    What You Need To Know

    • NOAA and Colorado State University forecasted above normal activity this year
    • First year since 2015 that no hurricane made a direct landfall on the United States
    • Hurricane Melissa was the most intense hurricane of the 2025 season, with winds of 185 mph and a pressure of 892 mbar


    Both the National Oceanic and Atmospheric Administration (NOAA) and Colorado State University (CSU) predicted 2025 would have above-normal activity during their pre-season forecasts. With the latter predicting 16 named storms. 

    Total storms

    In the end, the 2025 Atlantic hurricane season was slightly above average with 13 named storms, five hurricanes and four major storms.

    However, the season didn’t feel all that busy, and that’s because most of the storms stayed out to sea, with no direct landfalling hurricanes this year. Thanks to a persistent weaker Bermuda High, many storms came close to the coast but curved northward out to sea before making direct landfall.

    Notable storms

    Even though storms did not make landfall, that doesn’t mean they didn’t cause damage to the United States. Hurricanes Erin and Imelda came close to the Outer Banks of North Carolina, causing coastal erosion. In the past five years, at least 11 homes have toppled into the surf in Rodanthe, N.C.

    Both storms ended up curving northward and then northeast out to sea.

    Two houses sit out in the heavy surf as Hurricane Erin passes offshore at Rodanthe, N.C., on Tuesday, Aug. 19, 2025. (AP Photo/Allen G. Breed)

    Although no hurricanes made landfall in the U.S. this year, one tropical storm did—Chantal. It made landfall just one day after forming, moving inland near Litchfield Beach, South Carolina, as a tropical storm with winds of 60 mph on July 6.

    Flooding from Chantal in Saxapahaw. (Spectrum News 1/Jordan Kudisch)

    Heavy rainfall and flash flooding were the biggest impacts from Chantal. Radar-estimated rainfall totals up 9 to 12 inches were recorded in parts of North Carolina between Raleigh and Greensboro, causing significant flooding around Chapel Hill and nearby rivers.

    Fujiwhara Effect

    As Hurricane Imelda was churning off the coast of North Carolina, it was also about 400 miles from Hurricane Humberto, creating a semi-rare phenomenon called the Fujiwhara Effect. With the two hurricanes so close to each other, it looked as if a mega-hurricane was going to develop, but Bay News 9’s Chief Meteorologist Mike Clay said back in September, we should not be concerned about these storms colliding and forming a mega-hurricane.

    “In the Atlantic, if two tropical systems are close enough, they can ruin the environment for both, just like we are seeing right now with Humberto and Imelda. There just isn’t enough ocean space.”

    Hurricanes Imelda and Humberto are located about 400 miles from each other in the Atlantic. (NOAA)

    The smaller or weaker storm will usually circle around the bigger one, as the larger storm will eventually dominate or potentially even fully absorb the smaller system. In this case, Imelda was the larger storm and fully absorbed Humberto.

    Category 5 storms

    Three hurricanes this year reached Category 5 status with wind speeds over 155 mph. Those storms include Hurricane Erin, Humberto and Melissa.

    Erin formed in the western Atlantic on Aug. 11 and rapidly intensified into a Category 5 hurricane on Aug. 16 with winds of 160 mph. It brushed past the northern Leeward Islands, Puerto Rico and Hispaniola before moving past the U.S., bringing life-threatening surf and dangerous rip currents up the East Coast.

    Coastal flooding was worse along the Outer Banks of North Carolina, especially during high tide, forcing thousands to evacuate and closing Highway 12 on Hatteras Island, and tidal flooding led to rescues in Margate City, New Jersey.

    A section of N.C. 12 at the north end of Buxton is flooding before the Tuesday afternoon high tide as Hurricane Erin continues moving northwest across the Atlantic Ocean. (N.C. Department of Transportation)

    Hurricane Humberto became a hurricane two days after forming into a tropical storm. It rapidly intensified into a Category 4 storm and then, 24 hours later, it reached peak intensity as a Category 5 hurricane with winds of 160 mph. It moved between the United States and Bermuda and brought large swells and dangerous rip currents to the U.S. East Coast and squally weather to Bermuda.

    Melissa was a late-season Category 5 hurricane and the most intense storm of the season. It became a tropical storm on Oct. 21 and by Oct. 25 it had undergone rapid intensification, becoming a Category 4 hurricane. Melissa nearly stalled in the Caribbean Sea and, thanks to favorable conditions, it achieved Category 5 status on Oct. 27.

    The church of Lacovia Tombstone, Jamaica, sits damaged in the aftermath of Hurricane Melissa, Wednesday, Oct. 29, 2025. (AP Photo/Matias Delacroix)

    It reached peak intensity with winds of 185 mph and is now tied for third for the most intense Atlantic hurricanes on record (since 1851) with a pressure of 892 mbar. It made landfall near New Hope, Jamaica, on Oct. 28. Over 100 fatalities were reported due to Melissa.

    Forecast models

    The forecast for Melissa was notably a challenge. Weather models were showing inconsistent tracks run-to-run.

    The National Hurricane Center, surprisingly, relied on Google’s DeepMind, a new AI weather model-over more traditional models. Data showed the AI model outperformed traditional physics-based models and aligned with the National Hurricane Center’s forecasts when came to track error.

    Our team of meteorologists dives deep into the science of weather and breaks down timely weather data and information. To view more weather and climate stories, check out our weather blogs section.

     

    Meteorologist Stacy Lynn, Spectrum News Weather Staff

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  • Young brothers support one another through each others’ health scares

    ST. PETERSBURG, Fla. — Nolan Revels passes time in his football-themed hospital room playing football video games.

    The 10-year-old’s older brother, Reed, is also a sports fan, practicing his throw with a target toss game in the room.

    “They’re their own team, really. It’s very cool to watch,” said their mother, Megan Revels.


    What You Need To Know

    • Nolan Revels, 10, has a rare genetic mutation for bone marrow cancer
    • His brother, Reed, was first diagnosed with the cancer and went through chemotherapy and had a bone marrow transplant
    • Johns Hopkins All Childrens Hospital performed a preemptive bone marrow transplant on Nolan before he developed leukemia, which was a first for the hospital
    • The brothers are helping each other navigate their health battles 


    The brothers are on a team that’s been building an unbreakable bond through more than medical issues. First, Reed was diagnosed with a rare and aggressive bone marrow cancer.

    “When he got diagnosed, he went through chemotherapy and ended up having a bone marrow transplant,” said Megan. “Last March, when we did the genetic testing, we were trying to find a donor for Reed, we found out that Nolan, our youngest son, also carries the gene.”

    That’s why Nolan is in the hospital.

    “I got my cells in me and so far, they haven’t reacted yet,” said Nolan about his recent bone marrow transplant.

    Dr. Natalie Booth has cared for both Reed and Nolan.

    “Unfortunately, Nolan was also positive for the same gene. So, Nolan has not yet developed leukemia, which is our hope. We don’t want him to develop leukemia, which is the nidus for doing transplant and a preemptive setting to prevent Nolan from developing leukemia,” said Dr. Booth, who specializes in Pediatric Hematology Oncology.

    A rare case, Dr. Booth said this was the first time Johns Hopkins All Childrens Hospital performed a preemptive bone marrow transplant before a patient developed leukemia.

    “But for both boys to undergo this transplants within the same year is rare in of itself,” said Dr. Booth.

    The boys have been leaning on each other over the last year.

    “I’ve already been through this, and I’ve done about everything that you can do in the hospital. So, if he ever needs help with anything, if he has any questions, I’m just always here,” said Reed, who is now in remission and supporting his little brother.

    “He makes me feel really good,” said Nolan.

    Something else making him feel good: a surprise.

    Spectrum Bay News 9 was there when the nonprofit organization, Casting for the Kids, surprised the family with four tickets to a Tampa Bay Buccaneers game next year.

    “It means everything to me, because our daughter went through this when she was two years old, and we know what just a little bit of joy comes when a family gets a surprise like this so anything we can do to help lighten the heavy weight of childhood cancer,” said Executive Director Ben Shroyer.

    A family that could use some of that weight lifted during the holidays.

    “I think I am most grateful for them because they are so strong,” said Megan. “They were already very close before this, but the bond is kind of like unbreakable. And with Reed’s experience, it certainly helps navigate Nolan through this very difficult process.”

    An unbreakable bond between young brothers tackling their health scares together.

    Melissa Eichman

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  • Local shops hoping Small Business Saturday sparks big impact in Madeira

    CINCINNATI — American shoppers spent nearly $22 billion last year on Small Business Saturday, according to the U.S. Small Business Administration. This year, the Ohio city of Madeira is encouraging residents to keep their dollars local with a holiday campaign designed to spark a multiplier effect for the local economy.


    What You Need To Know

    • The city of Madeira is encouraging residents to keep their dollar local this holiday season, launching the ‘Million Dollar Mission’ campagin
    • The city mailed out $10 ‘Shop Madeira’ gift cards, hoping small incentives will lead to bigger spending
    • The Cottage Paperie and Gifts offers a variety of custom holiday items

    Walking into The Cottage Paperie and Gifts in downtown Madeira is like stepping into a winter wonderland. The shop offers custom holiday items, giving customers a chance to check names off their gift lists without leaving town.

    “We’re very fortunate that practically every day we have customers walk in that say, ‘Oh, I’ve never been here before. I’m so excited to find you,’” said Lori Eddleman, owner of The Cottage Paperie and Gifts. “You can leave here with all of your holiday gifts wrapped beautifully.”

    Now in its fifth holiday season, Eddleman said the support of the community continues to grow year after year, proving that local love can truly be the gift that keeps giving.

    Downtown Madeira is also undergoing a multi-million dollar revitalization, and while construction has created some challenges, the Madeira Chamber of Commerce is using the season to remind shoppers the city is open for business.

    “With the project itself, we started with replacing a water line and then kind of moved to some side work, and now we’re working through a gas line project,” said David Peterson of the Madeira Chamber of Commerce. “Our job has just been trying to keep encouraging people that Madeira is as open as it can be, letting them know where they can park.”

    The Chamber’s Million Dollar Mission is bold but simple: encourage residents to spend at least $1 million at local businesses this holiday season. To help, the city mailed out $10 “Shop Madeira” gift cards, hoping small incentives will lead to bigger spending.

    “Encouraging them to spend at least $100 at our local businesses. Every dollar you spend locally really has a $2-$3 impact,” Peterson said, highlighting the campaign’s potential multiplier effect on the community.

    It’s support Eddleman hopes to see firsthand.

    “So it’s a lot of personal attention. I have a wonderful staff here to help you pick things out, to make suggestions, whatever it might be,” Eddleman said.

    For more details on local deals and ways to support Madeira businesses, click here.

    Javari Burnett

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  • Toy industry impacted by tariffs this holiday season

    TAMPA, Fla. — It’s the most wonderful time of the year for many, and the start of a busy shopping season. But for some families, they’ll be thinking twice about their shopping decisions and keeping an eye on the price tag.


    What You Need To Know

    • Brick City Bricks in Plant City says fluctuating tariffs having an impact on their industry
    • The local Lego store is looking to get more people through its doors during a busy shopping season


    All aboard the Lego train, this time of the year transports Gregg Williams to his childhood.

    “It’s the love of Lego, the love of Christmas and bonding time with the family,” he says.

    He’s the owner of Brick City Bricks in Plant City. In the eight years his store has been in business, this time of year is one of the busiest.

    “From now until Christmas, I’d say 40 to 50% of our sales could come from here,” he says.

    But he has been concerned this year, because of the fluctuating tariff prices on imported goods such as Lego.

    “Most of our Legos come from Mexico, so overseas tariffs and all other tariffs going into effect, they’ve kind of been bouncing back and forth,” he said.

    Williams says people have expressed their concerns regarding Lego prices already. The Toy Association released the latest information on the tariff impact last month.

    The association stated it has been closely monitoring major global trade and tariff developments that may affect toy industry operations and costs.

    While the tariffs are having a pricing impact on Lego, it’s also keeping shoppers like Lee Longoria on the hunt for the best prices.

    “I’m still shopping around, still comparing prices and see if the other stores haggle with prices, that’s one way people can save money, talking to the managers the store owner,” he says.

    Economists report holiday spending to be lower this year than in previous years, in part due to sales growth and the tariffs.

    But Williams is staying positive, looking to get more people though the doors.

    “If you get joy out of it, and you know people spend a little bit on their hobby, that’s what it’s all about,” he says.

    The Trump administration says it put these tariffs in place to reduce the trade deficit. Meanwhile, Brick City Bricks will also be having sales in-store this weekend. And Plant City Mainstreet will also be offering free wrapping if you shop local, free of charge.

    That is happening Saturday, from 1 p.m. to 5 p.m.

    Lizbeth Gutierrez

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  • One month since Hurricane Melissa, N.C. group working to help Jamaica recover

    CHARLOTTE, N.C. — It’s been one month since Hurricane Melissa wreaked havoc on the Caribbean islands, and the people there still need support. Lincoln Wilmot is reminded of the devastation that hit his home country of Jamaica 

     “It was the most devastating thing I’ve ever seen,” Wilmot of Charlotte said. 


    What You Need To Know

    •  It’s been one month since Hurricane Melissa tore through the Caribbean islands
    • The Jamaican American Cultural Association is gathering supplies for a mission trip to Jamaica 
    • According to the Center for Disaster Philanthropy, the death toll across the Caribbean has reached 90 as of Nov. 12


    He was on the island when Hurricane Melissa tore through as a Category 5. 

    “You know, I’m ex-military and it was probably the only time I’ve ever actually been scared for anything,” Wilmot said.

    He was staying only 50 yards from the ocean and saw structures washed away.

    “I felt really bad because I felt that I had a home to go back to, but a lot of these people had nowhere to go,” he said.

    The Jamaican American Cultural Association is organizing supplies for a mission trip to the island.

    The group has collected food, clothing, hygiene products and received $50,000 in medical supplies. It will distributed primarily on the southwest side of the country, where the hurricane did the most damage. 

    “That side is known as the breadbasket of Jamaica. It supplies a lot of the food all over Jamaica, and it affected a third of the Jamaican population,” said Gaynor Russell, president of the association.

    According to the Center for Disaster Philanthropy, the death toll across the Caribbean reached 90 as of Nov. 12.

    “The prime minister himself has spoken about the extent of the damage. Even though they had insurance policies to cover damages, it’s still not even a dent into what has happened on the island,” Russell said.

    Even though the journey is far from over, Wilmot knows his people will persevere.

    “People in Jamaica desperately need help, so they’re doing the best they can to survive, and you know they’re strong people. We are strong people. So they have not given up hope, but I’m hoping that the world would continue to send supplies and send help,” Wilmot said.

    The association trip is planned for Dec. 5, and the group has enough monetary donations to build eight houses for families in need. 

    Follow us on Instagram at spectrumnews1nc for news and other happenings across North Carolina.

    Arin Cotel-Altman

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  • Annual Adopt-A-Family Program aids hundreds of local families, seniors

    CINCINNATI, Ohio —  An annual holiday program that pairs local families and seniors with community sponsors is once again helping hundreds across Greater Cincinnati as the Salvation Army’s Adopt-A-Family initiative ramps up for the season.


    What You Need To Know

    • The Salvation Army of Greater Cincinnati’s Adopt-A-Family Program matches families and seniors referred for assistance with corporate or individual sponsors
    • The program received referrals for 400 families this year
    • De-Bra Kuempel is sponsoring 30 years for their second year with the program

    De-Bra Kuempel, the region’s largest technical, electrical and plumbing contractor, is sponsoring 30 seniors this year. The Cincinnati-based company, which employs between 1,200 and 1,300 workers and operates roughly 800 service trucks daily, is expanding its involvement after first participating in 2024.

    “When the ten people who originally started this last year came back and told everybody how the program worked and the smiles they saw on people’s faces, that is what became contagious,” said Kris Thorne, president and CEO of De-Bra Kuempel.

    The Adopt-A-Family Program matches families and seniors referred for assistance with corporate or individual sponsors. Last year, the Salvation Army distributed more than 18,000 toys and gifts. Thorne said many recipients request basic household needs, such as paper products and essential supplies.

    Major Martha Bone of the Salvation Army of Greater Cincinnati said the organization has secured sponsors for 315 of the 400 families seeking help this year, leaving the remainder on a waiting list.

    “We’ve lost some grants this year for some specific programs that we have concerns about,” Bone said. “But I’m believing, just like at Christmas, people will be flooding our doors to give back. I believe that the need will be taken care of.”

    Thorne said the Adopt-A-Family tradition is becoming a staple for the company. He encourages others to take part.

    “When you see the faces of the people you’re making an impact on, I can almost guarantee you’ll double the participation afterward,” he said.

    Applications for this year’s program have closed, but the Salvation Army is still accepting donations and volunteers.

    More information is available on its website.

    Javari Burnett

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  • Think you can spot a fake video? Sora 2 is putting that to the test.

    RALEIGH, N.C. — A new wave of ultra-realistic AI videos is sweeping social media after the release of Sora 2, a text-to-video generator from the makers of ChatGPT that can turn a few words into lifelike, cinematic scenes.

    What You Need To Know

    • Sora 2, which previously required an invite code, is temporarily open to everyone
    • Most videos generated in Sora 2 include a visible watermark
    • Cybersecurity company “DeepStrike” reports deepfake files increased from 500,000 in 2023 to eight million in 2025

    The technology has sparked both awe and anxiety. For some people it represents a new creative frontier, but as videos become more convincing, even experts admit the line between real and fake is getting harder to see.


    What You Need To Know

    • Sora 2, which previously required an invite code, is temporarily open to everyone
    • Most videos generated in Sora 2 include a visible watermark
    • Cybersecurity company “DeepStrike” reports deepfake files increased from 500,000 in 2023 to eight million in 2025




     

    “It’s getting better and better, and the tells are different because there are so many different AI models,” said Madeline Salazar, a content creator who’s worked in the entertainment industry for the last 10 years. “You have to be on the lookout for all sorts of things. It’s hard to catch.”

    Salazar has built a large following on social media, teaching technology in fun, relatable ways. Her “AI or Real” series challenges her audience to guess whether what they are seeing was filmed or generated. She hopes the videos, which have generated millions of views, make people a little more curious about what they scroll past every day.

    The new tells of fake videos

    The old giveaways like six-fingered hands, blurred teeth, or limbs that bend in impossible ways are no longer as reliable as they used to be. Salazar says the newest AI models get those details right, so people have to look for more subtle clues.

    “I saw somebody post about a video from a gym and the weights are uneven on the side,” said Salazar.

    She says textures and fine details are often the biggest hints. Foam in a latte may appear to ripple or dance. Hair strands or fine lines can shift slightly from frame to frame. Even objects that should stay perfectly still, like lamps or walls, can drift a little because the model is still learning how to process pixels.

    “The way that these AI models process pixels is not 100% accurate yet,” said Salazar. “I bet in a month or two it’ll be gone. But for now, that is something you can look out for.”

    AI can also struggle with complex structures, especially ones with repeating patterns, tight angles, or intersecting lines. Playground equipment, buildings and architectural features may bend, warp, or fail to line up the way they should in real life. Those distortions, she says, are often easier to spot once you know to look for them.

    Salazar adds that some creators are intentionally fooling people by generating fake security-camera or bodycam footage because viewers already expect those videos to be lower quality.

    “One big trend going around is AI-generated security camera footage,” she said. “You already expect the footage to be grainy. So these security camera A.I. generated videos are created to fool people.”

    Context clues matter most

    Sometimes the biggest giveaway is not in the image itself, but in the details surrounding it.

    “When I tell people what to look out for, one big thing is context,” Salazar said. “Is that account posting a lot of similar videos? Is there a watermark all over it? What is their track record?”

    Her advice applies to a viral picture earlier this year that claimed to show trash washing up into homes along the Outer Banks. A closer inspection revealed rooflines that did not meet correctly and windows placed in odd locations. Looking further into the source of the image, the account that posted it had a feed full of other AI-generated content. Taken together, those clues strongly suggest the photo was not real, even though many people in the comment section believed it.

    The dark side of AI pranks

    While many people are turning to AI videos for fun and entertainment, the technology has also fueled pranks that have led to real world consequences. In one trend that spread widely, people generated fake images and videos of a homeless intruder inside their homes and sent them to family members to provoke a reaction.

    In multiple cases, families believed the images were real and called 911, prompting actual police responses. Law enforcement agencies in several states have warned that these AI-generated intruder hoaxes can divert resources from real emergencies and potentially lead to dangerous situations. In October two juveniles in Ohio were criminally charged in connection to one of the incidents.

    Salazar believes cases like those are part of the reason why public opinion around AI has soured.

    “There’s this whole anti-AI rhetoric forming because of that,” she said. “But as a producer, I could have misinformed you five years ago with no AI. It’s not the technology doing the misinforming. It’s people behind the videos who have bad intentions.”

    A creative upside

    Despite the risks, Salazar sees the positives. She believes AI tools can level the playing field for independent creators and smaller production houses, giving them access to technology to require content that would’ve required a lot more money.

    “Now we have the advantage to level up our media for relatively cheap,” Salazar said.

    A digital reality check

    As AI gets closer to mimicking reality, Salazar says it may push all of us to slow down, stay more skeptical, and really question what we see. She believes this moment could help rebuild habits that may have been lost in the digital age.

    “We’ve always been taught since we were children, ‘Don’t believe everything you hear. Don’t believe everything you see on the internet,’” she said. “Maybe AI is bringing a reset where we can look at everything with a critical eye again and not be so passive in what we believe online.”

    Rob Wu

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