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  • Air India, Vistara merger: Singapore Airlines explains how it’s a win-win deal

    Air India, Vistara merger: Singapore Airlines explains how it’s a win-win deal

    Singapore Airlines (SIA) and Tata Sons on Tuesday announced the merger of Air India and Vistara, which is expected to be completed by March 2024. Vistara is a joint venture between Tata Sons and SIA. The airline was established in 2013 and is India’s leading full-service carrier with international operations in the Middle East, Asia, and Europe.

    SIA holds a 49 per cent stake in Vistara, while the rest 51 per cent is with Tata. Tata wholly owns Air India, which includes the low-cost carriers Air India Express and AirAsia India.

    Tata Group acquired Air India from the government in January this year. Ever since the acquisition, there had been talks of a merger between Air India and Vistara. Today, SIA and Tata Group announced that Air India and Vistara would be merged by March 2024.

    Also read: Air India, Vistara to merge; Singapore Airlines, Tata Sons hash out the mega deal

    In a detailed note, the SIA explained what both airlines offer each other and how the merger will help the group establish India’s largest international carrier. It said that the combination of Air India and Vistara will bring significant synergies as the former has valuable slots and air traffic rights while the latter has operational capabilities and a customer base.

    “Air India has valuable slots and air traffic rights at domestic and international airports that are not available to Vistara. With Vistara widely recognised as India’s leading full-service carrier, Air India will benefit from its operational capabilities, customer base, and a strong focus on customer service and product excellence,” SIA said.

    SIA said that Air India (including Air India Express and AirAsia India) and Vistara have a total of 218 wide-bodies and narrowbody aircraft, serving 38 international and 52 domestic destinations.

    With the integration, it said, Air India will be the only Indian airline group to operate both full-service and low-cost passenger services. “It can optimise its route network and resource utilisation, be flexible and agile in capturing demand across market segments, and tap on a larger consumer base to strengthen its loyalty programme,” the SIA said.

    As part of the merger, the SIA will invest Rs 2,059 crore in Air India. Post the consolidation, it will hold 25.1 per cent shareholding in Air India.

    Tata Sons chairman Natarajan Chandrasekaran said the merger of Vistara and Air India was an important milestone in our journey to make Air India a truly world-class airline. He said his group is transforming Air India, with the aim of providing a great customer experience, every time, for every customer.

    As part of the transformation, Air India is focusing on growing both its network and fleet, revamping its customer proposition, and enhancing safety, reliability, and on-time performance, Chandrasekaran added.

    “We are excited with the opportunity of creating a strong Air India which would offer both full-service and low-cost services across domestic and international routes. We would like to thank Singapore Airlines for their continued partnership,” he added.

    Currently, Vistara has a fleet of 53 aircraft, including 41 Airbus A320, five Airbus A321neo, five Boeing 737-800NG and two Boeing 787-9 Dreamliner aircraft. The airline has flown more than 35 million customers since starting operations.

     

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  • Photoshop-maker Adobe has a third of its global innovations happening out of India   

    Photoshop-maker Adobe has a third of its global innovations happening out of India   

    A third of Adobe’s global innovations, including those on key products such as Acrobat and Illustrator, are happening out of India as the country has grown as a critical strategic focus area for the Photoshop-maker, according to Adobe India MD Prativa Mohapatra.  

    “In terms of innovation, Adobe India contributes about a third to Adobe. So, our engineering and product development teams become very relevant for the global strategy. Most of them are based out of Bangalore and Noida,” Mohapatra told Business Today recently. Besides, the India team is the second largest globally after the US, with around 7,000 employees. Adobe has more than 26,000 employees worldwide. The firm reported $15.79 billion in revenue as of the fiscal year ended December 3, 2021.  

    Apart from its Creative Cloud, which includes softwares such as Photoshop and Illustrator, Adobe India is also going big on providing customer journey management, data analytics, content personalization, commerce, and marketing workflows to businesses under its Adobe Experience Cloud as enterprises are digitising, especially post-pandemic.  

    The firm counts among its clients’ well-known brands across verticals such as travel & hospitality (Vistara, SpiceJet, Indigo, Taj Hotels), Telecom (Airtel, Vodafone-Idea), e-commerce and retail (Flipkart, ABFRL, Myntra-Jabong, MakeMyTrip, Yatra, Tata CLiQ, Nykaa), BFSI (HDFC Bank, BFL, Tata Capital, HDFC Life, IDFC Bank, Reliance General Insurance). 

    But apart from consumer-driven sectors such as airlines, hospitality, banks, and retail chains, traditional B2B is the new category going in for digitisation, Mohapatra said. “Companies manufacturing steel and cement never thought they would need digital portals. But the trend now is to have marketplaces. For instance, a steel company maybe making steel rods and sheets, but they are selling the house design and not just their product to the end customer. Cement firms are using the experience of building a house as the experience strategy rather than selling cement,” she said, adding that B2B firms are also targeting the end customer rather than the godown.  

    Also read: Economic instability, inflation a major concern for Indian workforce, Adobe warns

    Also read: Adobe to buy Figma for $20 bn; leads to drop in $30 bn market value of Photoshop maker

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  • Vistara to operate daily direct flights between Mumbai and Muscat from Dec 12; check details

    Vistara to operate daily direct flights between Mumbai and Muscat from Dec 12; check details

    Full-service carrier Vistara, on Saturday, announced that it will operate direct flights between Mumbai and Muscat in Oman from December 12. In its announcement, Vistara said the airline will operate non-stop daily flights between Mumbai and Muscat.

    The airline will operate daily flights between the two cities using its A320neo aircraft and will be the only airline to offer the choice of premium economy class on the route, in addition to Business and Economy Class.

    Bookings for the flights are being progressively opened on all channels, including Vistara’s website, mobile app, and travel agents.

    Vinod Kannan, CEO of Vistara, said, “We are excited to expand our presence in the Middle East with the addition of Muscat as the fourth city in the region. Given the strong bilateral ties and the thriving trade and investment relations between India and Oman, this new route will further aid the growing traffic between the two countries. The capital city of Muscat continues to attract a significant number of expats, traders, business travellers, and high-end leisure travellers from India who will now have the choice of flying business class and premium economy on India’s best airline complemented with Vistara’s signature hospitality.”

    Earlier, Vistara announced direct flights between Mumbai and Abu Dhabi from October 1.

    The airline has a fleet of 54 aircraft, including 41 Airbus A320, five Airbus A321 neo, 5 Boeing 737-800NG and 3 Boeing 787-9 Dreamliners.

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