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Tag: visibility

  • Northern California forecast: New year begins with heavy rain moving in; snow returns this weekend

    Wet weather continues in Northern California to kick off the new year. Plan for wet roads through the morning on Thursday and light to moderate rain across the region. The heaviest rain will be in the morning through about 9 a.m., while the rest of the day will have off and on showers. An isolated thunderstorm can’t be ruled out, and storms may arrive through sunset. Areas south and east of Sacramento are in the best window for an isolated storm. Estimated rain totals for today are: Valley: 0.50-0.75”Foothills: 0.50-1.00”Sierra: 1.00-2.00”Friday is now looking to be mostly dry with isolated showers, but breezes will pick up before the next round of rain arrives overnight, Meteorologist Tamara Berg said. Breezes will increase to windy conditions as the rain arrives and lasts through Saturday morning.The KCRA 3 weather team is issuing Impact Days for both Thursday and then Saturday and Sunday because of how rainy conditions, and eventually snow, could affect travel and outdoor activities.Below are the forecast amounts of Valley rain from Wednesday through Monday: Sacramento: 2-3 inchesStockton: 1-2 inchesModesto: 1-2 inchesYuba City: 3-4 inchesPlacerville: 3-5 inchesSonora: 3-5 inchesSee rain totals so far in the graphic below.WindExpect Valley gusts up to 35 mph through Saturday morning. Winds will relax to breezes Saturday afternoon and remain breezy through Sunday.SnowRain is expected in the Sierra through early Friday. By later Friday, snow levels will drop to the 7,000-foot elevation.When enough snow falls on the roads, chain controls could be put into effect. When that happens, vehicles without four-wheel drive or snow tires are required to install chains on their tires.The speed limit on Interstate 80 is also reduced to 30 mph, while it also reduces to 25 mph on Highway 50.Berg said by Saturday afternoon, snow levels will fall to 6,500 feet in the Sierra. On Sunday, snow levels could continue to drop to elevations above 5,000 feet.Snow and wind will make Sierra travel difficult through the weekend, Berg said. From Friday to Sunday, about 8-10 inches of snow could fall at Donner summit and 10-12 inches at Echo Summit. REAL-TIME TRAFFIC MAPClick here to see our interactive traffic map.TRACK INTERACTIVE, DOPPLER RADARClick here to see our interactive radar.DOWNLOAD OUR APP FOR THE LATESTHere is where you can download our app.Follow our KCRA weather team on social mediaMeteorologist Tamara Berg on Facebook and X.Meteorologist Dirk Verdoorn on FacebookMeteorologist/Climate Reporter Heather Waldman on Facebook and X.Meteorologist Kelly Curran on X.Meteorologist Ophelia Young on Facebook and X.Watch our forecasts on TV or onlineHere’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

    Wet weather continues in Northern California to kick off the new year.

    Plan for wet roads through the morning on Thursday and light to moderate rain across the region.

    The heaviest rain will be in the morning through about 9 a.m., while the rest of the day will have off and on showers.

    An isolated thunderstorm can’t be ruled out, and storms may arrive through sunset. Areas south and east of Sacramento are in the best window for an isolated storm.

    Estimated rain totals for today are:

    • Valley: 0.50-0.75”
    • Foothills: 0.50-1.00”
    • Sierra: 1.00-2.00”

    Friday is now looking to be mostly dry with isolated showers, but breezes will pick up before the next round of rain arrives overnight, Meteorologist Tamara Berg said. Breezes will increase to windy conditions as the rain arrives and lasts through Saturday morning.

    The KCRA 3 weather team is issuing Impact Days for both Thursday and then Saturday and Sunday because of how rainy conditions, and eventually snow, could affect travel and outdoor activities.

    Below are the forecast amounts of Valley rain from Wednesday through Monday:

    Rain totals

    • Sacramento: 2-3 inches
    • Stockton: 1-2 inches
    • Modesto: 1-2 inches
    • Yuba City: 3-4 inches
    • Placerville: 3-5 inches
    • Sonora: 3-5 inches

    See rain totals so far in the graphic below.

    Wind

    Expect Valley gusts up to 35 mph through Saturday morning. Winds will relax to breezes Saturday afternoon and remain breezy through Sunday.

    Snow

    Rain is expected in the Sierra through early Friday. By later Friday, snow levels will drop to the 7,000-foot elevation.

    Snow levels

    When enough snow falls on the roads, chain controls could be put into effect. When that happens, vehicles without four-wheel drive or snow tires are required to install chains on their tires.

    The speed limit on Interstate 80 is also reduced to 30 mph, while it also reduces to 25 mph on Highway 50.

    Berg said by Saturday afternoon, snow levels will fall to 6,500 feet in the Sierra. On Sunday, snow levels could continue to drop to elevations above 5,000 feet.

    Snow and wind will make Sierra travel difficult through the weekend, Berg said.

    From Friday to Sunday, about 8-10 inches of snow could fall at Donner summit and 10-12 inches at Echo Summit.

    Snow totals

    REAL-TIME TRAFFIC MAP
    Click here to see our interactive traffic map.
    TRACK INTERACTIVE, DOPPLER RADAR
    Click here to see our interactive radar.
    DOWNLOAD OUR APP FOR THE LATEST
    Here is where you can download our app.
    Follow our KCRA weather team on social media

    • Meteorologist Tamara Berg on Facebook and X.
    • Meteorologist Dirk Verdoorn on Facebook
    • Meteorologist/Climate Reporter Heather Waldman on Facebook and X.
    • Meteorologist Kelly Curran on X.
    • Meteorologist Ophelia Young on Facebook and X.

    Watch our forecasts on TV or online
    Here’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.

    We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.

    See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

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  • Northern California forecast: Dense fog Tuesday, rain timeline and amounts through the new year

    Northern California will experience another foggy morning on Tuesday ahead of a stretch of wet weather that will last into the new year.Commuters on Monday morning woke up to dense fog affecting visibility across Northern California.The National Weather Service issued a Dense Fog Advisory for parts of the Sacramento region and the Central Valley until 12 p.m. Drivers are recommended they drive more slowly and expect poor visibility on the highways.Meteorologist Tamara Berg said similar to Monday, the fog will clear by the afternoon and be replaced by clouds.New Year’s Eve rainChances of rain on Wednesday increase by the afternoon. Berg said amounts will be light, but people ringing in 2026 will likely see wet conditions.Those looking to go outside Thursday are also likely to experience rain. More rain showers are possible Friday and through the weekend.The KCRA 3 weather team is issuing Impact Days for both Thursday and Friday because of how rainy conditions could affect travel and outdoor activities.Below are the forecast amounts of Valley rain from Wednesday through Sunday: Sacramento: 1-2 inchesStockton: 1-1.5 inchesModesto: A quarter-inch to a half-inchYuba City: 2-2.5 inchesPlacerville: 2-3 inchesSonora: 2-3 inchesSnowSnow levels begin above 9,000 feet on Wednesday, leaving much of the Foothills and lower Sierra elevations undisturbed by snow impacts. But by Friday, snow levels will drop to the 7,000-foot elevation.When enough snow falls on the roads, chain controls could be put into effect. When that happens, vehicles without four-wheel drive or snow tires are required to install chains on their tires.The speed limit on Interstate 80 is also reduced to 30 mph, while it also reduces to 25 mph on Highway 50.Berg said by Sunday, snow levels could continue to drop to elevations above 5,000 feet.REAL-TIME TRAFFIC MAPClick here to see our interactive traffic map.TRACK INTERACTIVE, DOPPLER RADARClick here to see our interactive radar.DOWNLOAD OUR APP FOR THE LATESTHere is where you can download our app.Follow our KCRA weather team on social mediaMeteorologist Tamara Berg on Facebook and X.Meteorologist Dirk Verdoorn on FacebookMeteorologist/Climate Reporter Heather Waldman on Facebook and X.Meteorologist Kelly Curran on X.Meteorologist Ophelia Young on Facebook and X.Watch our forecasts on TV or onlineHere’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

    Northern California will experience another foggy morning on Tuesday ahead of a stretch of wet weather that will last into the new year.

    Commuters on Monday morning woke up to dense fog affecting visibility across Northern California.

    The National Weather Service issued a Dense Fog Advisory for parts of the Sacramento region and the Central Valley until 12 p.m. Drivers are recommended they drive more slowly and expect poor visibility on the highways.

    Meteorologist Tamara Berg said similar to Monday, the fog will clear by the afternoon and be replaced by clouds.

    New Year’s Eve rain

    Chances of rain on Wednesday increase by the afternoon. Berg said amounts will be light, but people ringing in 2026 will likely see wet conditions.

    Those looking to go outside Thursday are also likely to experience rain. More rain showers are possible Friday and through the weekend.

    The KCRA 3 weather team is issuing Impact Days for both Thursday and Friday because of how rainy conditions could affect travel and outdoor activities.

    Below are the forecast amounts of Valley rain from Wednesday through Sunday:

    • Sacramento: 1-2 inches
    • Stockton: 1-1.5 inches
    • Modesto: A quarter-inch to a half-inch
    • Yuba City: 2-2.5 inches
    • Placerville: 2-3 inches
    • Sonora: 2-3 inches

    Snow

    Snow levels begin above 9,000 feet on Wednesday, leaving much of the Foothills and lower Sierra elevations undisturbed by snow impacts. But by Friday, snow levels will drop to the 7,000-foot elevation.

    New Year's Eve forecast snow levels for Northern California as of Dec. 30, 2025

    When enough snow falls on the roads, chain controls could be put into effect. When that happens, vehicles without four-wheel drive or snow tires are required to install chains on their tires.

    The speed limit on Interstate 80 is also reduced to 30 mph, while it also reduces to 25 mph on Highway 50.

    Berg said by Sunday, snow levels could continue to drop to elevations above 5,000 feet.

    REAL-TIME TRAFFIC MAP
    Click here to see our interactive traffic map.
    TRACK INTERACTIVE, DOPPLER RADAR
    Click here to see our interactive radar.
    DOWNLOAD OUR APP FOR THE LATEST
    Here is where you can download our app.
    Follow our KCRA weather team on social media

    • Meteorologist Tamara Berg on Facebook and X.
    • Meteorologist Dirk Verdoorn on Facebook
    • Meteorologist/Climate Reporter Heather Waldman on Facebook and X.
    • Meteorologist Kelly Curran on X.
    • Meteorologist Ophelia Young on Facebook and X.

    Watch our forecasts on TV or online
    Here’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.

    We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.

    See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

    Source link

  • How to Build a Reputation That Survives Any Crisis | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    When we imagine power, we often think of prestigious titles, millions of followers or frequent media appearances. But in entrepreneurial practice, these are fragile assets: A single crisis can erase them in hours. The difference between those who survive and those who vanish? Reputation — an invisible form of capital that decides whether people will still follow you when the lights go out.

    Today, in the age of artificial intelligence and instant communication, reputation functions as a credibility algorithm. It’s not measured in views or likes, but in consistency, perceived authority and the ability to inspire trust, even in uncertainty.

    Research by Willis and Todorov at Princeton University demonstrates that people form judgments about trustworthiness, competence and other characteristics after just 100 milliseconds of exposure to unfamiliar faces. Additional studies from the University of Glasgow show that humans form trustworthiness judgments within the first 500 milliseconds of hearing someone’s voice.

    As Todorov, Baron and Oosterhof found, threat and trustworthiness perceptions are processed particularly rapidly, determining basic approach/avoidance responses. These evolutionary mechanisms, designed for survival in complex social contexts, today determine the success or failure of leaders and entrepreneurs in a hyperconnected world.

    Related: How to Build a Reputation That Will Become a Real Asset for You

    The invisible power of strategic silence

    Among the most underrated strategies for protecting reputation, silence holds a special place. It is not passivity; it’s an intentional, active choice. Deciding not to react immediately to a provocation buys time to think, assess and respond surgically.

    Silence has a precise psychological effect: It frustrates your attacker, often pushing them to overplay their hand and make mistakes. This dynamic is well known in negotiation — those who can tolerate pauses and gaps often control the rhythm and content of the exchange. Research in cognitive psychology shows that during moments of silence, people tend to fill conversational voids with their own thoughts and anxieties, often revealing more than they initially intended.

    I witnessed this principle firsthand during a pre-Christmas Saturday in a crowded supermarket when half the cashiers suddenly went on strike. Instead of issuing press releases or excuses, management chose silence. Within 20 minutes, operations were reorganized, and five volunteers began handing out panettone to customers. No words — just tangible actions. The result? A stronger corporate reputation.

    This example illustrates how direct action, unmediated by explanations, can transform a potential reputational crisis into an opportunity for brand strengthening. Customers remembered not the initial inconvenience, but the speed and humanity of the response.

    Anticipating crises with the “minefield map”

    Reputation management cannot be improvised. One effective method is to create a “minefield map” — a plan that identifies vulnerabilities and potential crisis points in advance. This tool, kept confidential until the right moment, guides decisions during chaos, when clarity risks giving way to emotion.

    The map should include specific scenarios: social media attacks, criticism from competitors, unexpected operational problems and ethical or legal controversies. For each scenario, three things must be predefined: who speaks (and who stays silent), what is said (or not said) and when action is taken. This preparation is not strategic paranoia, but operational intelligence.

    Anticipating negative scenarios is not pessimism — it’s preparation. It means knowing ahead of time which actions to avoid and which to take to safeguard credibility. As Eccles, Newquist, and Schatz note in Harvard Business Review, a strong, positive reputation doesn’t just attract top talent and foster customer loyalty — it directly drives higher pricing power, market valuation and investor confidence, making it one of the most valuable yet vulnerable assets in a company’s portfolio.

    Related: 9 Steps for Building a Reputation Management Plan That Wins Customers and Gives You an Edge

    Acceptance and consistency: The foundations of credibility

    Being an ethical or generous person is not enough to build a strong reputation. Credibility comes from self-acceptance — flaws and failures included — and from consistency between what you communicate and what you do.

    In business, this means that degrees and certifications may prove competence but do not guarantee trust. Trust is built when every interaction, both internal and external, aligns with the image you aim to project. Timing is just as crucial: A correct message sent at the wrong moment can be perceived as inappropriate — or worse, damaging.

    Authenticity, however, doesn’t mean sharing every thought or doubt. It means being faithful to your core values even when this involves short-term sacrifices. Stakeholders (employees, customers, investors) develop trust when they can predict your reactions based on stable, declared principles.

    Visibility vs. reputation: Two different roles

    Visibility is like a spotlight: It shines indiscriminately on whoever steps into its beam. Reputation is the puppeteer: invisible, but in control of every movement.

    Too much exposure without a solid reputation makes an entrepreneur vulnerable and easily manipulated. Conversely, those with strong credibility maintain control even when media attention fades. In the natural cycle of public careers, popularity always diminishes over time. What remains — and continues to generate opportunities — is reputation.

    The difference is subtle but decisive: Visibility makes you recognizable, reputation makes you chosen. In a market saturated with content and personalities, being noticed is relatively easy; being chosen repeatedly requires something deeper and more enduring.

    How to strengthen reputation in the AI era

    For entrepreneurs and leaders, AI has accelerated the speed at which both information — and misinformation — spread. Protecting reputation now requires proactive actions and active management of your narrative. Here are three concrete practices:

    1. Continuous monitoring: Use social listening and media analysis tools to detect early signs of crisis. Monitoring is not just about “putting out fires,” but about understanding which messages build trust and which create friction.

    2. Cross-channel consistency: Ensure that your message and values are consistent across every platform — social media, press, official statements, interviews. Even small inconsistencies can undermine trust.

    3. Train strategic silence: Incorporate provocation-response drills into leadership training. Simulate scenarios where the best answer is no immediate answer, to strengthen emotional control and prevent reputational damage.

    Related: It’s Time to Clean Up Your Act — How to Manage Your Reputation in the Era of AI

    The final question

    In a market where AI and instant communication amplify every action, reputation is the ultimate currency. Visibility makes people notice you. Reputation makes them choose you.

    As an entrepreneur, ask yourself: “If I could no longer speak for myself, what would my reputation say?” The answer will guide your decisions more than any visibility metric ever could.

    When we imagine power, we often think of prestigious titles, millions of followers or frequent media appearances. But in entrepreneurial practice, these are fragile assets: A single crisis can erase them in hours. The difference between those who survive and those who vanish? Reputation — an invisible form of capital that decides whether people will still follow you when the lights go out.

    Today, in the age of artificial intelligence and instant communication, reputation functions as a credibility algorithm. It’s not measured in views or likes, but in consistency, perceived authority and the ability to inspire trust, even in uncertainty.

    Research by Willis and Todorov at Princeton University demonstrates that people form judgments about trustworthiness, competence and other characteristics after just 100 milliseconds of exposure to unfamiliar faces. Additional studies from the University of Glasgow show that humans form trustworthiness judgments within the first 500 milliseconds of hearing someone’s voice.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

    Gio Talente

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  • Patchy fog impacting visibility this morning as rainy Labor Day weekend approaches

    Patchy fog impacting visibility this morning as rainy Labor Day weekend approaches

    FROM THE SPACE FORCE STATION OUT AT CAPE CANAVERAL. BUT THERE ARE WEATHER CONCERNS. I KNOW FOR OUR LABOR DAY WEEKEND. FIRST WARNING METEOROLOGIST KELLIANNE KLASS IS HERE NOW FILLING US IN. KELLIANNE. WHAT DO WE HAVE? YEAH. SO UNFORTUNATELY WE ARE LOOKING AT HIGH RAINFALL COVERAGE, ESPECIALLY ON SUNDAY AND ON MONDAY AS WELL. SATURDAY. I THINK THE FIRST HALF OF THE DAY ACTUALLY IS NOT GOING TO BE THAT BAD IN THE MORNING. WE’LL START OFF WITH MOSTLY SUNNY CONDITIONS AND MORE RAINFALL MOVES IN, AND THEN EVENTUALLY WILL TRACK SHOWERS AND THUNDERSTORMS UP TO ABOUT A 60% COVERAGE. AND THEN SUNDAY AND MONDAY WE ARE LOOKING AT MORE RAINFALL, WHICH IN TURN IS GOING TO DROP OUR HIGH TEMPERATURES INTO THE MIDDLE AND UPPER 80S. AND IT’S ALL THANKS TO A FRONT THAT’S GOING TO STALL OUT OVER CENTRAL FLORIDA AGAIN SATURDAY. WE’RE LOOKING OKAY IN THE MORNING SUNDAY. THIS IS WHEN WE’RE REALLY GOING TO BE WATCHING FOR WIDESPREAD RAIN AND THUNDERSTORMS. NOW, I THINK IF YOU ARE BACK TOWARDS THE WEST, WE’LL HAVE LOWER ACCUMULATIONS OF RAINFALL, ABOUT 1 TO 3IN OF PRECIPITATION. BUT THE FARTHER YOU GO TOWARDS THE EAST OR CENTRAL AND EASTERN SPOTS, THE HIGHER RAIN ACCUMULATIONS YOU’LL SEE AROUND 2 TO 4IN OF PRECIPITATION. SO BECAUSE OF THAT, WE’RE GOING TO HAVE TO WATCH ESPECIALLY SUNDAY AND MONDAY FOR THE POTENTIAL OF SOME LOCALIZED FLOODING. ON SATURDAY, IT IS GOING TO BE FOCUSED FROM ORLANDO AND ON EAST, BUT EVEN STRETCHING BACK TOWARDS THE NORTHWESTERN LOCATIONS AROUND THE MARION COUNTY AREA. AND THEN ON SUNDAY AND MONDAY, WE’LL WATCH THAT FLOODING POTENTIAL ALL ACROSS CENTRAL FLORIDA. BUT WE’RE NOT LOOKING AT WIDESPREAD FLOODING FOR CENTRAL FLORIDA OUTSIDE RIGHT NOW. I DO WANT TO GET YOU A LOOK AT DOWNTOWN ORLANDO, BECAUSE IN THE MID-LEVELS OF OUR ATMOSPHERE, WE HAVE SOME FOG DEVELOPING, NOT QUITE MAKING IT TO THE SURFACE. YET HERE IN THIS VIEWPOINT, BUT WE’RE STILL LOOKING AT SOME FOG STARTING TO DEVELOP AND GET A LITTLE BIT MORE THICK AROUND THE AIRPORT, AT LEAST RIGHT NOW. TECHNICALLY, THE AIRPORT IS REPORTING BETTER VISIBILITIES, BUT WE’RE STILL NOTICING SOME PATCHY FOG IN AND AROUND THE AREA. THE REST OF CENTRAL FLORIDA LOOKING OKAY FOR NOW, BUT I AM GOING TO MONITOR THAT FOG THROUGHOUT THE MORNING HOURS. SO PATCHY FOG AS YOU GET THE KIDS READY FOR SCHOOL. WHEN YOU PICK THEM UP. WE’RE GOING TO BE TRACKING RAIN AND EVEN SOME THUNDERSTORMS AROUND, BUT REALLY FOCUSING ON OUR CENTRAL AND EASTERN SPOTS DURING THAT TIME PERIOD. AND TODAY’S RAIN COVERAGE IS GOING TO BE RIGHT AROUND 50% DURING THOSE EVENING HOURS. THINK FIVE, SIX, 7:00 THIS EVENING. NOW, TODAY OUR HIGH TEMPERATURES MOSTLY REACH THE LOW 90S, A COUPLE OF UPPER 80S FOR OUR INLAND SPOTS AND OUR COASTLINE INTO THE MIDDLE 80S AS WE GO THROUGHOUT THE DAY. TODAY, MAYBE 1 OR 2 DEVELOPING SHOWERS ALONG OUR WESTERN LOCATIONS AROUND 12 ONE, 2:00. AFTER THAT, A LOT OF THAT RAINFALL BEGINS TO PUSH INTO OUR CENTRAL AND OUR EASTERN LOCATIONS. AROUND 4:00 5:00 IN THE EVENING THROUGH ABOUT 730, 8:00 TONIGHT. AFTER THAT, TOMORROW MORNING, A LOT OF US WAKE UP DRY. MAYBE JUST A COUPLE OF SHOWERS ALONG OUR COASTLINE. AND THEN TOMORROW AFTERNOON, OUR RAINFALL. THEN QUICKLY DEVELOPS. CENTRAL FLORIDA CERTIFIED MOST ACCURATE FORECAST SHOWS SHOWERS AND THUNDERSTORMS INCREASING UP TO A 70% COVERAGE ON SUNDAY AND ON MONDAY UP TO A 60% COVERAGE WI

    Patchy fog impacting visibility this morning as rainy Labor Day weekend approaches

    Updated: 6:06 AM EDT Aug 29, 2025

    Editorial Standards

    Scattered rain and storms are expected this afternoon and evening in Central Florida, with highs reaching the lower 90s. More rain is forecast for the holiday weekend as a front stalls over the region, bringing a 60-70% coverage of rain. Highs will be in the 80s and lower 90s. Rain is expected to continue into Tuesday and Wednesday, with lower rain chances anticipated for Thursday.See the full Labor Day weekend forecast:First Warning Weather Stay with WESH 2 online and on-air for the most accurate Central Florida weather forecast.RadarSevere Weather AlertsDownload the WESH 2 News app to get the most up-to-date weather alerts. The First Warning Weather team includes First Warning Chief Meteorologist Tony Mainolfi, Eric Burris, Kellianne Klass, Marquise Meda and Cam Tran.

    Scattered rain and storms are expected this afternoon and evening in Central Florida, with highs reaching the lower 90s.

    More rain is forecast for the holiday weekend as a front stalls over the region, bringing a 60-70% coverage of rain.

    Highs will be in the 80s and lower 90s.

    Rain is expected to continue into Tuesday and Wednesday, with lower rain chances anticipated for Thursday.

    See the full Labor Day weekend forecast:

    First Warning Weather

    Stay with WESH 2 online and on-air for the most accurate Central Florida weather forecast.

    Download the WESH 2 News app to get the most up-to-date weather alerts.

    The First Warning Weather team includes First Warning Chief Meteorologist Tony Mainolfi, Eric Burris, Kellianne Klass, Marquise Meda and Cam Tran.

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  • How to Boost Your Business’ Visibility and Beat the Competition | Entrepreneur

    How to Boost Your Business’ Visibility and Beat the Competition | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Boosting recognition in your local community is crucial for businesses, regardless of their size — after all, 46% of all searches on Google include local intent, according to one report. It not only helps build a loyal customer base but also presents an opportunity to tap into the immense value of nurturing a local audience.

    Over the years, there has been a significant surge — 500% — in local Google searches with keywords like “near me” and “buy now,” the same report said, and the popularity of “shop local” messaging during the pandemic indicates a strong desire among people to engage with businesses in their community.

    Let’s explore proven techniques and actionable tips to enhance business visibility in your community. By implementing these strategies, you will not only boost your brand recognition but also foster a loyal customer base that values your contributions to the community.

    Related: Struggling in Local Search? Here’s What Your Local SEO Strategy Needs to Compete

    Importance of boosting recognition in the community

    As a local business owner, boosting your visibility within the community is essential for long-term success. It goes beyond mere visibility; it establishes a strong foundation for long-term success. By actively engaging with the local community, businesses can build a loyal customer base and tap into the immense value of nurturing a local audience.

    When businesses actively collaborate with other local organizations and participate in community events, they create impactful partnerships and demonstrate their support for the neighborhood’s well-being. This not only strengthens their brand’s presence but also directly connects them with potential customers who value local businesses.

    Furthermore, fostering interactions through localized content on social media builds bonds among residents and encourages their patronage. By positioning your brand as deeply rooted in communal values, you enhance recognition and loyalty from those who matter most: locals.

    Focus on localized efforts

    Build relationships with local institutions and organizations to enhance your visibility within the community. This can involve sponsoring a youth sports team or volunteering at a charity event. By actively participating in these initiatives, you portray your business as invested in the well-being of its surrounding area.

    Sharing these engagements on social media also piques interest and fosters trust among members of the same community. Earning their loyalty through genuine involvement facilitates word-of-mouth marketing, increasing visibility while showcasing a commitment to communal welfare.

    Local searches result in purchases 28% of the time, highlighting the significant impact of boosting recognition in the community.

    Incorporate local SEO strategies to further enhance your visibility within the community. When you sponsor a youth sports team or volunteer at a charity event, it not only portrays your business as invested in the well-being of the surrounding area but also contributes to your local SEO efforts.

    Related: How Local SEO Works and Why It Matters for Small Businesses

    Improve Google ranking

    Improving your Google ranking directly boosts business visibility in your community. It increases online presence, establishes trust, aligns with local search intent, enhances community engagement and provides a competitive advantage. Prioritizing local SEO strategies helps connect with more local customers and establish your business as a top choice in the community.

    To accomplish this, businesses can leverage the power of AI SEO and AI-driven search engines. These advanced solutions allow businesses to tailor their website content and structure to enhance visibility both for search engines and users. Notably, AI-powered search engines such as Google Bard and Bing AI have emerged, capable of understanding user intent and delivering highly relevant search outcomes.

    Key optimization tactics include optimizing website speed, ensuring mobile-friendliness and optimizing Google Business Profiles. Incorporating relevant keywords, meta descriptions and alt text further augments search engine visibility. Data analysis drives informed decision-making and facilitates ongoing SEO enhancements.

    Leverage print marketing

    Harness the power of local newspapers, magazines and direct mail campaigns to reach potential customers offline. Print materials like flyers or brochures can effectively showcase your products or services while drawing attention at community events.

    Collaborate with other neighborhood businesses for joint promotional efforts that benefit all parties involved. Thoughtfully designed print advertisements highlight brand identity and complement online strategies in a comprehensive approach to building familiarity within your target market locally, fostering loyalty and trust among prospective clients residing nearby.

    Run geo-targeted digital ads

    Geo-targeted digital ads focus on local consumers by displaying your advertisements within a specific geographic area. Utilize platforms like Facebook and Google Ads to create hyper-localized content that appeals to individuals nearby.

    This targeted approach will enable you to connect with potential customers in the vicinity who are more likely to engage with your business, driving greater foot traffic and increasing overall brand awareness among those residing or working close to you.

    Related: 5 Ways to Optimize Local Search Results and Compete With the Big Guys

    Gather reviews from local customers

    Encourage reviews on popular platforms like Google, Yelp and Facebook. Positive testimonials from local clientele build trust with potential clients in your community. To garner more feedback, try offering incentives such as discounts or contest entries for submitting a review.

    Remember to respond: Thank reviewers for their thoughts and address any negative experiences constructively. Showcasing genuine appreciation towards customer opinions strengthens relationships and can improve your overall reputation within the area you serve, propelling business growth through word-of-mouth referrals.

    Boosting your business visibility in the community requires a comprehensive approach that incorporates both online and offline strategies. By prioritizing localized efforts, improving your Google ranking, leveraging print marketing, ensuring consistent branding, running geo-targeted digital ads and gathering reviews from local customers, you can enhance your visibility within your target community. Additionally, taking advantage of Google Maps and other local services can be beneficial.

    Investing time in creating a reputation worthy of recognition by people browsing online and those within the physical area itself sets the foundation for long-term success. By implementing these strategies and actively engaging with your local community, you’ll strengthen your brand’s presence and foster a loyal customer base that values your business’s contributions to the community.

    Sonu Yadav

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  • Productivity Is Perception: 5 Ways To Get Your Great Work Noticed

    Productivity Is Perception: 5 Ways To Get Your Great Work Noticed

    New research suggests which generations are most—and least—productive. But productivity is largely perception, and perception is reality. Your success will depend not just on how well you perform, but also on whether you’re perceived as a great performer.

    With the trend toward quiet quitting, there is focus on whether people are productive and who’s pulling their weight—so your work may be under a microscope more than usual. Knowing this, you can use some specific strategies to be sure your great gets noticed without bragging, boasting or being arrogant.

    Frustrated Colleagues

    First, know that performance matters not just to your employer, but also to your coworkers. A study by LLC demonstrates that if you’re not pulling your weight it shows, and it annoys the people around you.

    • 42% of respondents say, laziness and a poor work ethic are some of the biggest annoyances, second only to complaining
    • 62% are annoyed by the trend to do the bare minimum to get by
    • 57% have noticed a colleague who is doing the bare minimum

    A study by LiveCareer found 71% of people believed others are lazy and 70% have criticized a coworker for doing minimum levels of work to get by. And 75% believe a trend toward people not doing their fair share hurts productivity.

    One of the problems with doing as little is as possible is that it puts additional pressure on teammates. The LLC research found 57% say they’ve had to take on more work because others are doing the minimum in their jobs. And the generations most annoyed by those who don’t pull their weight are Baby Boomers and Gen Xers. This matters since often it’s these generations who are in more senior roles and who make decisions about rewards, promotions or career advancement. Doing too little could be career-limiting, especially with companies which are trimming and the job market which is tightening.

    Perceptions About Productivity

    Unfortunately, productivity is also perception, and people in the LLC study tended to judge generations for their productivity. When respondents were asked who is least productive, 51% said Gen Z followed by 24% who said Baby Boomers and 18% who said Millennials. Only 7% said Gen X.

    Of course, the differences between individuals are more meaningful than differences between groups, and overgeneralization can be damaging—but it’s good to know what you might be up against in terms of perceptions.

    Get Your Work Noticed

    If you’re doing great work and no one notices, it may not help you. At the same time, people become frustrated by those who seek the limelight or who boast about their work—so you have to find appropriate ways to let your work shine while also ensuring you’re not overshadowing others.

    #1 – Do Great Work

    The first rule of getting noticed for doing great work is actually doing great work. The best approach isn’t to fake it. While a mouse jiggler (which simulates the movement of a computer mouse) may seem like a good idea to satisfy your company’s surveillance technology while you take a nap, it isn’t. Likewise, waking up to send an early email to make it look like you’ve been working for hours, also won’t fly. People will see through these tactics rather quickly. Avoid productivity theater and put your creative thinking toward your work, rather than toward creating the illusion of work.

    Perhaps the best reasons to authentically perform well are for your own sense of esteem. You’ll have a greater sense of meaning and confidence, knowing you’re putting your best efforts forward. In fact, the LiveCareer study found 84% of people believed work was a primary way you feel value as a person. In addition, you’ll learn more by diving in and taking initiative. And you’ll feel more connected to others by making an important contribution to your team and your community. Legitimately performing well is good for you as well as those around you. It’s the place to start.

    Also consider “recency error” which is a cognitive bias where people draw conclusions not based on an objective sense of everything that’s occurred, but with a greater emphasis on what’s happened lately. You’ll need to perform well consistently because people have short memories. With all the information coming at people all the time, your most recent contributions will be most notable.

    #2 – Be Impactful

    To get noticed for your results, you’ll also need to seek our important work. Volunteer for projects which are priorities for your organization and take initiative when you see a something that can be improved. Being proactive and enthusiastic about your engagement sends positive messages about how much you’re paying attention, invested and committed to shared goals.

    But also do windows. Sometimes, people try and avoid less glamorous tasks believing they are below them or because they’re seeking more visible efforts. But doing only the high-profile work will get you labeled as a prima donna. All jobs include some variation of “doing windows,” the elements of the role which aren’t fancy, but which are necessary. When you do everything with excellence, you pave the way toward people seeing your commitment to excellence. When you attend to the seemingly less important details, people will trust you with the more important responsibilities as well.

    You’ll also need to emphasize your outcomes, not just your activities. If you’re working on problems with your supplier, tell your boss about the ways the team plans to test solutions and how quickly you will reduce lead times, not how many meetings you’ve had. When you’re struggling to work through a conflict with a colleague, report on the ways you’re taking action to listen and connect, rather than on the number of emails you’ve sent to seek resolution on an issue.

    #3 – Be Collaborative

    When you want to get noticed, you’re also wise to build strong relationships with others. Show up, follow through, complete tasks and get things done when others are counting on you. Consider your own performance and also how your work impacts on others. And provide recognition and gratitude for others when you’ve accomplished something together.

    When you have strong relationships, research shows you’ll be happier and more fulfilled. And when you’re focused on helping others, this too is correlated with happiness. People will appreciate your work when its quality supports their work, in turn. You’ll develop respect when people know they can count on you and trust that you’ll do what you say.

    Also nurture your network. Build connections, seek mentors and ask for feedback from colleagues. Strong social capital provides you with opportunities to help others and to ask for help. It provides you with sources of advice and access to new ideas and coaching so you can do your best. When you know more people across the organization, you can support them, and you also build greater credibility because of the critical mass of people who know and appreciate the value of your work.

    #4 – Be Accountable

    To get credit for your efforts, you will also be wise to ensure you are reinforcing accountability and tracking your work effectively. Especially with more remote work and greater distance from your leader or your team, people won’t be able to see you working, and more companies are monitoring employees’ work. One report estimated 80% of the largest privately held companies use tracking technology, and a report from Gartner estimated 70% of large firms would use monitoring technology in the next three years.

    While it may be frustrating if you’re organization is using surveillance technology, you can lean into the practice. When you perform well, tracking technology can offer quantitative reinforcement of your commitment. Embrace the metrics your company uses. Enter your time, track your sales calls or work your prescribed hours. You would do good work anyway, so tell yourself these are just ways your company will know about it.

    In addition, you can also manage your own narrative. Design your own system of tracking and measuring your work, establish regular connection meetings with your boss and share your great work using a method that works for you. Perhaps you have a spreadsheet of all the customers you impact week-to-week or maybe in each session with your leader you share five things you’ve accomplished and two areas in which you need guidance to keep doing good work.

    #5 – Be Intentional

    Finally, when you’re seeking recognition for your efforts, be smart about how you work. Keep your promises and do things within the agreed-upon timeframes. In general, do things sooner, rather than later. If you commit to follow up after a meeting without a date, it will be more meaningful and memorable for people if they receive your follow up within a week, rather than much later. Put reminders on your calendar if there are things you need to do in the future.

    Get things done more effectively by reducing distractions and staying focused on outcomes. Break down responsibilities so you can experience progress on smaller tasks over time. Avoid perfectionism which can get in the way of getting things completed. You’ll have tactics which are unique to you and which work best for you, but overall, be intentional about how you work and how you accomplish results.

    In Sum

    Perception is reality, and productivity is perception. But you don’t have to be an expert at creating the illusion of productivity or engaging in productivity theater. These will actually work to your disadvantage. Instead, focus on doing your best and bringing your best—so you benefit and so the people around you do as well. These will be the surest ways to get noticed for your great work.

    Tracy Brower, Contributor

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