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Tag: Virginia Tech

  • Fox News settlement will do little to change perceived credibility of coverage, expert says

    Fox News settlement will do little to change perceived credibility of coverage, expert says

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    The most anticipated media trial in recent years ended with a $787.5 million settlement, and while it had the opportunity to set the tone for future defamation litigation, Virginia Tech media expert Megan Duncan says the outcome will have little impact on the perceived credibility of Fox News.  

    “Few people are willing to reassess their perceptions of the credibility of Fox News — whether they side with the news organization or believe it was in the wrong — because politically active people associate partisan news brands with their political identity,” Duncan says. She explains that most partisans in the U.S. had long ago made up their minds about whether Fox News was a credible news source.  

    Dominion had been seeking $1.6 billion in damages. The company argued that its business had been hurt by 2020 election conspiracy theories advanced on Fox shows even though hosts, producers, and executives at the network knew they were false.

    “The size of this settlement and rulings by the judge before jury selection that Fox News had published falsehoods about Dominion Voting Systems will remain in the headlines ,” Duncan says. “That scrutiny, coupled with the public pre-trial evidence has the potential to move the needle of perceived credibility for the small portion of people who were ambivalent and hadn’t made up their minds about the claims.”

    Duncan points out that Fox News is the most-watched cable news network. Even still, it reaches only about 18 percent of the U.S. in the average month, according to Pew Research Center. Far more people — about half — are watching their local television news, which enjoys high levels of news trust. “Tuning into credible, ethical news increases local engagement and participation in democracy and audiences should hold the news they watch to high standards of verification and accuracy,” Duncan explains.

    To people who already thought Fox News  was acting unethically, Duncan says this settlement is more in evidence. To loyal Fox News audiences, she says they might reason this was just a quicker resolution to bogus claims. “Past research finds that corrections and fact-checks on incorrect information only moves opinions a little and that the false information can “echo” across time.” That means while an audience member knows the original information was found to be false, that person still takes into account the false information in future decision making. “To the extent that this settlement can be seen as a correction, I imagine the original claims made by Fox News will linger in the audience’s memory for years to come,” Duncan says.

    About Duncan

    Megan Duncan is an assistant professor in the School of Communication at Virginia Tech. Her research focuses on how partisans judge the credibility of and engage with the news. Using survey-embedded experiments, surveys, and other quantitative methods, she’s interested in knowing more about audiences, their perceptions of the news, how they form opinions, and how to use this knowledge to make democracy stronger.  

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  • Social media expert gives bird’s-eye view on Twitter spat with NPR, PBS

    Social media expert gives bird’s-eye view on Twitter spat with NPR, PBS

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    The decision of social media platform Twitter under ownership of tech mogul Elon Musk to label National Public Radio and the Public Broadcasting Service as “U.S. state-affiliated media” caused the prominent news outlets to respond by ending use of Twitter. This conflict is the latest in an escalating series of conflicts between Musk and media outlets of multiple stripes.

    Mike Horning, an associate professor of multimedia journalism at Virginia Tech’s School of Communication, provides perspective on Twitter’s increasingly volatile relationship with news organizations and the advantages and disadvantages of Musk’s approach.

    Q: Twitter has for years been journalists’ social media platform of choice. Why would Elon Musk push back against this?

    “Since purchasing Twitter, Musk has tried to position himself as the antidote for a tech industry that he believes has been oppressive to both certain forms of speech and certain political views. He sees the media as complicit in supporting those dominant ideologies that are favored by social media companies, so it is not surprising to see him antagonize those forms of media that he feels have not objectively reported news.”

    Q: How might this affect Twitter as a business?

    “So far, it seems that this approach is only further alienating some media companies and some audiences on Twitter. However, research shows that almost half of the audience on Twitter goes there to get news. Musk no doubt knows this and may feel that news organizations will eventually need to come back to Twitter if they want to distribute their content to their audience.”

    Q: What alternatives do news organizations have when it comes to social media platforms?

    “News organizations must grapple with the fact that, given changes to Facebook’s algorithms, their content has less emphasis there. News organizations could perhaps look to TikTok as another place to distribute their content, but with that app currently under congressional scrutiny, that may not be an ideal option. Thus, Twitter still remains an important resource for news organizations that want to get their content into social streams.”

    Q: Is there any way these conflicts work in Elon Musk’s favor?

    “Musk gains a few things by this behavior. General trust in the news media has been on a decline for decades. These trust levels are particularly low among Republicans and independents. By taking on ‘big media,’ Musk is able to position his version of Twitter among those two demographics as a place that may be more open to an exchange of ideas. That may attract new users to Twitter in the future, but so far things haven’t worked out that way.”

    About Michael Horning 
    Mike Horning is an associate professor of multimedia journalism in the Virginia Tech School of Communication. His research examines how communication technologies impact social attitudes and behaviors, with a current focus on the impact of “fake news” and misinformation on our democratic processes. His expertise has been featured in The Hill, on Sinclair Broadcast Group, and in a number of other media outlets. Read more about him here.

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  • Distracted driving on the rise, but rather than the problem, expert says technology could be the solution

    Distracted driving on the rise, but rather than the problem, expert says technology could be the solution

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    In the digital age, an increased desire for constant online connection has created safety hazards for drivers on the road. It’s especially top of mind during the month of April, which is Distracted Driver Awareness Month, but Virginia Tech Transportation Institute (VTTI) researcher, Charlie Klauer says that technology can also be part of the solution.

    According to VTTI, the top distractions are inattention due to fatigue and texting, particularly by inexperienced drivers . Klauer, a research scientist and leader within the Division of Vehicle, Driver, & System Safety, says the emergence of modern technology has certainly had an impact on our driver experience and safety. Klauer explains that while technology is a distraction, it can also be a part of the solution through tools such as car play, in which drivers can answer a call hands-free.

    “As human factors researchers, it is imperative that we improve the design of the in-vehicle interfaces to allow drivers to interact with cellular technologies in the safest way possible,” says Klauer. “Any interactions that reduce eyes off the forward roadway and physical manipulation of the phone will improve safety.”

    Although texting while driving is illegal and a primary offense in Virginia and many other states, it remains a key challenge in driving safety. Klauer explains that these laws are crucial and must be enforced.

    “While passing hands-free laws is certainly an important step, it will also require that these laws are enforced by police officers, that fines and violations are significant enough to warrant behavior change, and technological solutions exist to allow drivers to remain connected while remaining as safe as possible,” says Klauer.

    Texting while driving isn’t the only distraction people face. “Other examples include eating, reaching for objects, interacting with an infotainment system, etcetera,” says Klauer.

    Klauer has also researched the effect that age has on distraction on risks. Her findings show that younger groups are at higher risk.

    “Our younger age groups are far more affected by secondary task engagement.  These younger age groups certainly include teenage drivers (ages 16-20) but also young adults,” says Klauer. “Recent research has shown that drivers between 21-29 also have very high crash rates associated with many secondary tasks, especially when using wireless devices.”

    Klauer says following safety recommendations is vital to keeping both you and other drivers on the road safe.

    Read more from the Virginia Tech Transportation Institute about  distracted driving here.

    About Klauer

    Charlie Klauer is a research scientist and leader of the Training Systems Group in the Division of Vehicle, Driver, & System Safety at the Virginia Tech Transportation Institute. She is also an associate professor in the Industrial and Systems Engineering Department in the College of Engineering and researches Human Factors Engineering and Ergonomics. Klauer has been working in transportation research since 1996.

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  • Judicial reform and protests in the Middle East; expert available to discuss political implications

    Judicial reform and protests in the Middle East; expert available to discuss political implications

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    Labor strikes and protests by Israeli military officers have decried moves by the government of Prime Minister Benjamin (“Bibi”) Netanyahu to overhaul the judiciary system, potentially reducing the power of the country’s Supreme Court. After firing a defense minister who opposed the overhaul last week, Netanyahu agreed to delay the judicial review for now. While calls for judiciary reform have been long standing, critics say the Prime Minister aims to protect himself from the outcome of his corruption trial.

    Ariel Ahram, chair of Virginia Tech’s government and international affairs program, offers his perspective on what the controversy means for the country and the Middle East.

    Q: Are the calls for reforming the power of the judiciary in Israel something new?

    “There have been discussions for decades about reforming the judiciary in Israel.  Israel does not have a written constitution like the United States, so the status of the supreme court was always up for question.  In the last twenty years, the Israeli Supreme Court has taken on a more assertive role, following the example of the U.S.  It has tried to position itself as the final arbiter on issues like civil liberties and individual rights.  Secular Israelis and Israeli Arabs have often look to the court to defend their status (although often with disappointment).  But critics say that the court is overreaching.  An unelected judicial body shouldn’t stop measures that are approved by the elected parliament.”

    Q: What has prompted this current push for judicial reform in Israel?

    “Netanyahu has a personal interest in weakening the court because he is under investigation for corruption and does not want the Supreme Court to disqualify him from office.  There are other members in his coalition who are similarly under indictment or even have even been convicted for corruption and so could be disqualified.  But many others in Israel, especially conservative and Jewish ethnonationalist groups, want to weaken or bypass the court because it stands in the way of their efforts to enforce their interpretation of Jewish law and encode Jewish supremacy in Israeli law.”

    Q: What’s the significance of the national protests against judiciary reform?

    “The labor protests are part of wider rebellion in Israeli society.  Even more important than the labor disruptions, hundreds of Israeli Army, Air Force, and Navy officers are refusing to serve in reserve duty.  These protests have really exposed deep divides among Israel’s Jewish majority.  Israeli Arabs — perhaps 20% of the population — are largely on the sidelines so far.”

    Q: Should the reforms go through, what will that mean for the Middle East?

    “It’s unclear.  Netanyahu is Israel’s longest serving prime minister, so he has a lot of experience in Middle Eastern politics.  While always on the right, Netanyahu usually been pragmatic.  He has blocked some of the more aggressive measures favored by his coalition partners.  Now, however, Netanyahu has very little leeway.  He needs the coalition to survive.  Netanyahu could thus take more aggressive postures toward the Palestinian territories, including annexation of lands and possible forced deportation of the Arab population, in order to maintain his coalition.”    

    About Ariel Ahram
    Ariel Ahram is professor and chair of the government and international affairs program at the Virginia Tech School of Public and International Affairs located in the Washington, D.C., metro area.  He is the author of War and Conflict in the Middle East and North Africa (Polity, 2020) that explores the causes and consequences of wars and conflicts in this troubled region, including in Iraq, Syria, Yemen, Libya, Israel/Palestine, and Lebanon. More on his background here.


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  • Netflix password sharing outrage can be explained by behavioral economics, says expert

    Netflix password sharing outrage can be explained by behavioral economics, says expert

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    BYLINE: Riley Petersen

    Newswise — By the end of March, Netflix plans to crack down on password sharing for U.S. subscribers. This announcement has been met by surprise, outrage, and confusion as consumers ponder how their Netflix accounts will be affected. Jadrian Wooten, a professor of economics at Virginia Tech, provides his perspective on the issue. 

    “Password sharing has been a recurring issue for Netflix since they transitioned from a DVD-based subscription platform to a digital one,” says Wooten. “Initially, Netflix encouraged multiple people to login together, which was part of their brand. However, when reporting subscriber growth in their annual reports, they have noted that subscription numbers are missing many people who share accounts.”

    Nexflix didn’t implement this change until they realized the importance of measuring their viewership, especially as other streaming platforms were on the rise. To hold a strong competitive advantage, Netflix made the decision to end password sharing. 

    Since Netflix’s announcement, many subscribers have taken to Twitter to express their frustration. For many, password sharing accommodates family members who live out of state or alleviates financial burden amongst family members.

    “The frustration that many people are experiencing with the recent change can be explained by a concept in behavioral economics called loss aversion. This concept refers to the tendency for people to react more strongly to the prospect of losing something compared to the happiness they feel from gaining something,” explained Wooten. 

    One question stands: is this a good move for Netflix?

    “Although many people on social media are threatening to quit Netflix, it is unlikely to cause a significant drop in their overall subscription numbers,” says Wooten. “Netflix believes that cracking down on password sharing will realistically increase the number of subscribers, especially now that they offer a lower-priced, ad-supported option.”

    Other streaming services such as Disney+ have also adapted ad-supported streaming packages with lower costs. As for password sharing, Wooten predicts they may follow suit.

    “It is highly likely that other streaming services will follow Netflix’s lead in cracking down on password sharing, although they may initially delay to attract new customers who may cancel their Netflix subscription,” says Wooten.

    About Wooten

    Jadrian Wooten is collegiate associate professor at Virginia Tech within the Department of Economics and is the author of Parks and Recreation and Economics. Read more about Wooten’s economic perspective on Netflix’s plan for subscribers in his Monday Morning Economist newsletter.

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  • Tart, sour, or sweet? Virginia Tech researchers create hard cider lexicon for accurate, shared descriptions

    Tart, sour, or sweet? Virginia Tech researchers create hard cider lexicon for accurate, shared descriptions

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    Newswise — Citrus, caramelized sugar, vinegary, puckering, sour, and solvent. These are just a handful of the 33 terms that researchers in the Virginia Tech College of Agriculture and Life Sciences found after conducting a sensory descriptive analysis of hard cider.

    This lexicon didn’t previously exist for hard cider, and its development will aid producers in Virginia’s robust cider industry as well as anyone who chooses to enjoy these beverages. Producers will be able to describe their products with precision and clarity because of the study conducted in the Sensory Evaluation Lab at Virginia Tech.

    Humans can experience upwards of 10,000 unique aromas in both food and beverage, which presents a unique challenge to describe the vast wealth of aromas.

    “Sensory science” is a field within food science that studies reactions people have to food or beverages and allows for differentiation for the flavors people experience from normal language. This science helps people articulate what they are experiencing, similar to how people describe things they touch or the sounds they hear.

    “Because we are minimally trained on using taste and smell, we have a hard time putting a word to a specific taste or smell,” said Martha Calvert, the doctoral student leading the project and graduate research assistant in the Department of Food Science and Technology. “Sensory terms help to distinguish hard cider products and give producers and consumers tools for talking about cider flavors they experience.”

    Funded through a USDA grant, the research was published recently in the Journal of Food Science.

    Creating the lexicon – or any sensory lexicon – is extremely challenging and requires extensively trained panelists before any tastings occur. This training includes using consumer-inclusive language so that the word bank generated by the panelists is usable by the general public.

    To accurately develop the lexicon, all cider tastings were blind, meaning the panelists didn’t know what cider they were drinking. After taking a sip, the panelists would write down every term that could be experienced from that tasting.

    “If one was experiencing tart and, another, sour, we would have a group discussion about what the words mean to us and exactly what we are referring to in our heads so we can pick one term,” Calvert said.

    Repetitive terms were consolidated to eliminate repeating or closely overlapping words. Then panelists picked words that they felt most reliably and clearly articulated their experiences. For example, the panelists equated sour to the traditional sour patch sensation and vinegary to represent a tart-like sensation.

    Of the 33 terms generated, 29 of them varied significantly across the cider samples.

    “This means that most of the terms generated are important to describing sensory quality and distinguishing cider products from each other,” Calvert said. “Some of these terms fit broadly into four categories that I called rich, fruity, sour, and funky.”

    For rich, think caramelized sugar or butter. Fruity could be grape or apple. Funky could be earthy or metallic, and sour could be the sour patch or vinegar taste.

    The researchers, which include Jacob Lahne, an assistant professor in the department and principal investigator of the project, will conduct a validation study in which the terms are grouped based on similarity. Ultimately, the research will be used to generate the cider flavor wheel that both cider producers and consumers will be able to use to help them describe the products that they make and taste.

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  • Economics expert explains how consumer price reports show ‘inflation is not done yet’

    Economics expert explains how consumer price reports show ‘inflation is not done yet’

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    Expectations that inflation has eased fueled recent stock market gains, but results from two major price-tracking indexes came in higher than expected, dousing that optimism with cold water. The statistics from these reports have economists predicting that the Federal Reserve will continue to raise interest rates to get inflation under control.

     “The latest figures underscore the risks of persistently high inflation. Much of the easing that was celebrated at the end of last year has been erased,” said David Bieri, an economics professor for Virginia Tech’s School of Public and International Affairs. He answered a few questions about the persistence of inflation and the Federal Reserve’s efforts to reverse it. 

     Q: What is the difference between the Consumer Price Index (CPI) and the Personal Consumption Expenditures Price Index (PCE)?

    “The CPI is a measure of the average change over time in the prices paid by urban consumers for a basket of goods and services. This basket includes commonly purchased items such as food, housing, clothing, transportation, and medical care. The rate of inflation (or deflation) is then inferred by comparing the price of this basket to a base period. The PCE is the one used by the Federal Reserve. Unlike the CPI, the PCE measures not just goods and services for urban consumers, but the prices of all goods and services purchased by households. While the CPI uses a fixed basket of goods and services, the PCE uses a changing basket of goods and services that reflects consumers’ evolving spending patterns. Also, the PCE incorporates data on the quality of goods and services.” 

    Q: What can be deduced about inflation and the economy from these new statistics? 

    “Different components of the indexes react to different influences of the economic process, and they also do so at different speeds, or as economists like to say, with different lags. For example, fuel and gas prices react with very little delay and if the price of crude oil goes up, it does not take long for these effects to show up. But this is not the case for other important components. Quite a bit of the recent uptick in inflation has to do with the fact that it has taken so long for the post-COVID related upswing in housing to show up in the data. As for the most recent PCE numbers, these were unexpected and point in the direction of more entrenched inflation.  In other words, inflation is not done yet.”

    Q: What do these results indicate about the Federal Reserve’s efforts to curb inflation? 

    “The Fed has to be patient. If we take the image of interest rates working like a brake pedal, the Fed is driving a car on a windy road with a blacked-out windscreen and when it brakes, it can only guess how soon the car — that is, the economy — will slow down, let alone by how much and when the next bend will be. However, the Fed has one key trick up its sleeve: unlike the hapless driver of our car, the Fed can influence how many bends in the road might show up in the future. It does this by something that we call ‘forward guidance,’ which is a wonky term for how the Fed’s attempts influence consumer and market expectations of consumers and market participants. Essentially the Fed is saying that if we stop believing there will be inflation in the future, there actually won’t be any.” 

    About Bieri 
    David Bieri is an associate professor of urban affairs in the School of Public and International Affairs and an associate professor of economics. He also holds an appointment in the Global Forum on Urban and Regional Resilience. His teaching interests are at the intersection of public finance, monetary theory, and history of economic thought. He has held various senior positions at the Bank for International Settlements in Basel, Switzerland. Prior to his work in central banking, he worked in investment banking in London and Zurich. View Bieri’s full bio.

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  • FDA issues guidelines on plant-based milk products, expert shares nutrition advice

    FDA issues guidelines on plant-based milk products, expert shares nutrition advice

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    Newswise — New guidelines released by the Food and Drug Administration can help consumers better understand nutritional difference between plant-based and dairy milks, according to a food science expert.

    Some people believe plant-based and dairy milks are nutritionally similar, but that is not thecase, says Melissa Wright, director of the Food Producer Technical Assistant Network at Virginia Tech.

    “It’s important for consumers to educate themselves about what food labels tell us about what we are putting into our bodies. The largest nutritional differences are with protein and carbohydrates,” says Wright. “While plant-based beverages might contain as much protein as dairy milk, the key piece of information that consumers don’t always know is that not all protein is equal when it comes to human digestion.”

    Wright explains that all sources of protein have a PDCAAS, or protein digestibility-correctedamino acid score. This method evaluates the quality of a protein based on the amino acid requirements for humans and their ability to digest it.

    “The major components making up carbohydrates in plant-based milks are fiber and sugar. Dairy milks have no fiber, so all of the carbohydrates come from sugars. The key takeaway here is that almost 100 percent of the sugar in plant-based beverages are added sugars,” says Wright.

    “The recent FDA decision to add to the nutrition facts panel makes a distinction between natural sugars (like the lactose in milk) and added sugars (like the cane sugar added to sweetened plant-based milks). Milk sugar (lactose) provides a nutritional benefit to humans that cane sugar does not,” says Wright.

    Wright explains that most of the plant-based milk options — oat, almond, rice, coconut, hemp, cashew, hazelnut, soy, pea, flaxseed, and sesame — have similar nutrition profiles. “Coconut can have more fat than others, soy has more protein than the rest, sodium content is very consistent among all, oat and hazelnut can have more sugars, oat can have more calories than some.”

    “When you look at the list of sources, it’s important to remember that there are many potential allergens represented, including tree nuts, soy and sesame,” says Wright. “Many consumers leave dairy milk because of lactose intolerance, but may find that they are sensitive to the proteins in plant-based products as well. Reading and understanding labels is important for that reason.”

    About Wright

    Melissa Wright is director of the Food Producer Technical Assistant Network at Virginia Tech, which supports the food entrepreneur by assisting with starting a food business, nutrition label content, food safety analysis, and pertinent food regulations. The program’s goal is to help Virginia’s food-processing industry produce high-quality, safe, and innovative food products. As part of the Virginia Cooperative Extension network in the Department of Food Science and Technology under the College of Agriculture and Life Sciences, the program provides affordable and valuable assistance to help food entrepreneurs and businesses bring their products to market of food products produced in Virginia and beyond.

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  • ‘Sadly, It’s a Club’: What Michigan State Leaders Learned Responding to a Mass Shooting

    ‘Sadly, It’s a Club’: What Michigan State Leaders Learned Responding to a Mass Shooting

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    After a shooting spree at Michigan State University last week left three students dead and five critically injured, campus leaders had some major responsibilities: help their community process grief and regain a sense of safety on campus, facilitate a return to the classroom, communicate new developments to the public, and examine what could be done to improve campus security. It’s a set of duties that has become familiar to the leaders of other institutions that have experienced tragedies on and around their campuses, especially in an era when mass shootings take place almost every day.

    On Sunday, Michigan State’s interim president, interim provost, and chief of police answered questions from The Chronicle about how they see their roles in the midst of this tragedy and the kinds of support they have received from other college leaders. They also discussed the return to the classroom and measures they’re taking to improve campus safety. The interim president, Teresa K. Woodruff, and interim provost, Thomas D. Jeitschko, ascended to those posts last fall after the president at the time, Samuel L. Stanley, resigned amid a dispute with the Board of Trustees. Woodruff was the provost at the time, and Jeitschko was the senior associate provost.

    The interview has been edited for length and clarity.

    As you know, a portion of our audience is other leaders. If the unthinkable happens, as it did in this case, what should they expect? How can they learn from Michigan State’s experience?

    Teresa K. Woodruff, interim president: Well, I wish no leader or no person ever has to stand in front of that bank of microphones, ever. It’s a circumstance that one never wishes to be there. And I hope no one is. As I think about the last however many hours we’ve been going through this, I believe we’ve tried to link arms, to make sure that everybody is staying closer. Sometimes the instinct is to pull apart. But I think leadership asks us to link arms to come together.

    For many students, one of the worst parts about this tragedy is that Michigan State’s campus used to be a sanctuary, a place that they felt safe. And some students have told me that it no longer feels that way. How do you restore students, staff, and faculty’s sense of comfort on campus?

    Woodruff: Today we had … about 20,000 people across campus. And as you went around this beautiful campus, people were coming back into the community, and one of our graduate students organized a grass-roots effort to bring people into the heart of the campus. Basically, it was a moment to say, “We’re taking our campus back. This is our campus. This is who we are.”

    It is natural that we all have a sense of unsettledness. The unsettledness, I think, can be warded off by being together. So it is that linking arms again, that bringing together, that coming together. I don’t think it happens all at once, but I think it happens by steps and by measures of being together. And in that way, I think we’ll take back our campus.

    I want to talk a little bit about the “No Media” signs. Students and others have complained about journalists’ invading their privacy. How are you dealing as a campus with the intense media scrutiny?

    Woodruff: I’ve talked directly to some of the media, and in fact with our students. Our student-body president asked me about the invasiveness of the media. Emily Guerrant [vice president and university spokesperson] immediately launched into action, and we have buttons for students to be able to wear. I directly talked with some of our media folks who were being very invasive, and students yesterday talked with me about how their privacy and their moments of grief were really being interrupted.

    And we’ve thanked the media. I thanked the media directly for their work, particularly as they were the ones that released the image of the individual involved in this case [the gunman]. And very quickly, we were able to identify and complete, and that ending took place. And there is a role for our media. But I think what we need is care and compassion from everyone to know that these are students who are regaining their lives. These are faculty who are beginning to think about how to teach in this context. And these are employees. I think the emotions of grief that sometimes are repeated over and over on the media — that’s not the message. We’re trying to help all of our community by having that symbol that says, “Maybe I respect the media, but media is not for me today.”

    How have the leaders of other colleges provided their support? Do you have any examples?

    The academy comes together to grieve, but also to support.

    Woodruff: Sadly, it’s a club. The mayor of Highland Park [the Illinois town where a mass shooting last year killed seven people and injured dozens] was the first to reach out to me, Nancy Rotering … When she was going through the issues in Highland Park, she is part of a group of mayors who have developed a number of resources that have also been adopted in higher ed. Nancy is one that I really appreciated in those early moments when she was giving me advice … she was seeing into my future, and that was helpful.

    The presidents of the University of Virginia and Virginia Tech have been very helpful, as have been many of the folks on their staffs, with senior executives across Michigan State. They’ve been very generous reaching out, but I would say we’ve had — I think it’s not hyperbole to say — hundreds, if not a thousand, leaders from literally across the AAU [Association of American Universities], of course the Big Ten, but across all of higher education reach out, not just here but around the globe. The academy comes together to grieve, but also to support.

    What advice did the mayor of Highland Park give you?

    Woodruff: The first piece of advice she said is that anger comes later. When you first step to the podium, compassion, followed by anger. Anger will come, but make it about compassion first.

    Did you take into account what other universities that have experienced violence on campus did in terms of resuming classes? What informed this decision?

    Thomas D. Jeitschko, interim provost: We talked to some mental-health experts in these areas. We actually invited someone who was an expert in how to teach the day after any type of traumatic event, who provided tremendous resources. We’ve collected a lot of other resources as well, to support faculty and others to try to figure out how to manage this. I got outreach from the University of Virginia provost, and he connected me with other people, so we were able to make connections across the academic side with counterparts, and they provided a write-up of things we should consider. I spoke extensively also to the provost at the University of Idaho.

    Both of them actually said that many students — and that’s also the experience we have here — really were feeling strongly that they want to come back, they want to be in this community. There are others that have strong trepidation around that and are worried about it — partly, I think, because they think this would just be a resumption of normal, and pushing aside everything, and trying to force the issue of moving forward, which I think is a perception, and I hope that that will have been cleared up.

    That’s what I heard when I wrote a story about this issue. And some of the learning researchers I talked to said that there’s a concern that being alone could foster some worse mental-health impacts. Is that part of the thinking?

    Jeitschko: I think that’s generally true, and I think it’s in our almost immediate post-Covid aftermath especially true. One of our associate provosts, the associate provost for undergraduate education, has shared that there have been some parents that had reached out who said, “Earlier this week, our students were in lockdown for four hours, and that was very traumatic. You cannot put them in lockdown for the next weeks. They have to come back.”

    That’s an interesting comparison. What do you tell students or faculty members who say they’re traumatized to come back to the classroom?

    Jeitschko: I’ve had conversations and email exchanges with individual students, and have been able to allay their fears, and they are more comfortable now. I have a faculty member who has just reached out that I will respond to them. One thing that we said is we understand that everybody is in their own individual pace around this, and if there are extenuating circumstances, we will work with them individually, what their needs are. In a community this large with a shooting this dramatic and brutal, there will be some for whom coming back might not be an option for a while, and we will work around that. And there might be some faculty members who are also affected in this manner.

    There’s been some conversation about students not feeling safe on such an open or public campus. Are there moves to close it off at all? What is the thinking around those issues?

    Marlon C. Lynch, chief of police: We are a large public university — 400-plus buildings, 5,200 acres. And we don’t have gates and walls and fences. That’s just not who we are. We’re a destination for not just our Spartan community, but the neighboring communities and the state of Michigan. And so we’re welcoming in that sense. I don’t foresee us closing off campus. What I think we will do — what I know that we will do because we’ve already begun the process of establishing communication with our community — [is] to step through what we want to do together. How do we want our culture and who we are to be impacted, knowing that we have to do something differently?

    We initiated in the fall centralizing our security systems that will allow police and public safety to monitor all the security systems on campus from one location and operations center. That will then allow us to have real-time monitoring of those systems as well. That’s one component to that. The other piece to it is that we’re actually completing an RFP [request for proposals] process for new platforms for access-control management as well as video-management systems. That will be done in March. That will give us some additional capabilities with building-access options and how you manage it. We have several different types of buildings on campus: residence halls, a union, classroom buildings, research facilities. So there’s not one approach for every single building.

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    Kate Hidalgo Bellows

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  • ‘Quiet hiring’ gives new name to old strategy in the workplace, says Virginia Tech management expert

    ‘Quiet hiring’ gives new name to old strategy in the workplace, says Virginia Tech management expert

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    BYLINE: Mike Allen

    Newswise — The buzz was all about “quiet quitting” — the notion that workers are doing the absolute minimum required of them when they are on the job. Now, the trending term is “quiet hiring” — the practice of companies filling vacancies by shuffling personnel into positions they aren’t necessarily trained for and using part-time employees or contractors to make up the rest.

    “Quiet hiring isn’t really anything new,” said Eli Jamison, associate professor of practice in Virginia Tech’s Pamplin College of Business. “In many ways, this is a new label for old phenomena in a tight labor market.”

    Jamison added, “If it’s done strategically, the practice can be beneficial to both employer and employees. Companies can develop a ready pool of qualified and flexible workers, while employees can deepen their skillsets and raise their profile by building more relationships across their place of work.” Firms that carry this out properly will invest in cross-training and mentoring programs. “Alternatively, these firms may set up networks to speedily access outsourced workers with specialized skillsets,” she said.

    For employees, though, there can be risks. “An Individual job can become unmanageable if you’re asked to use your skills in new areas without relinquishing any of your original responsibilities. Also, it’s very possible that you are moved from a position with tasks and people you enjoy, to a place where you don’t like what you’re doing,” Jamison said.

    Reasons why companies would choose “quiet hiring” right now instead of filling all vacancies as they open tie into an overall trend that includes news of layoffs as companies reduce staff, “a correction from the over-hiring during the overheated economy we experienced coming out of the pandemic,” Jamison said.

    Meanwhile, unemployment remains quite low, which means that while highly skilled workers the tech sector will probably land on their feet quickly after layoffs, “more typical job candidates probably need to be more patient in their job search than they might have needed to be a year ago,” Jamison said. “Employers are likely to be attracted to candidates who can demonstrate their utility and flexibility in multiple work situations.”

    About Eli Jamison
    Jamison, an associate professor of practice in the Pamplin College of Business’ Department of Management, helped to develop the Virginia Tech Roanoke Center’s Leadership Academy that helps midcareer professionals develop new career skills. Read her full bio here.

    Schedule an interview

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    Virginia Tech

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  • Expert: User trust a key need for Musk’s ‘Twitter 2.0?’

    Expert: User trust a key need for Musk’s ‘Twitter 2.0?’

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    Newswise — Elon Musk’s success at Twitter will be shaped by his ability to reassure users they are reading credible information, says a Virginia Tech expert in communications.

    “The world is watching as Musk learns what social media experts have known for a long time: Social media innovation is fun; Social media governing is hard ” says Virginia Tech expert Megan Duncan, assistant professor in the School of Communication. “Credibility icons, like the blue check, are incredibly important and are part of the norms of any platform — something users expect. Their absence can cause confusion, and changing the meaning of the symbol causes chaos.”

    Duncan’s research focuses on social media and credibility indicator icons, like the blue check.

    “Regardless of the system of heuristics that Musk adopts, history and communication research has taught us that Twitter will be most likely to succeed if it provides the audience a way of knowing the credibility of information without taking additional actions. Requiring a user to click an information icon or to click through to the bio of an account is a step many people won’t take,” says Duncan.

    Background

    Duncan has conducted a number of studies on social media platforms and credibility icons, like the blue check. 

    Some key takeaways from her research:

    1. Audiences learn to interpret credibility indicators in their ‘mental math’ when deciding whether to believe information or not. 
    2. Audiences interpret credibility icons the way platforms intended them to – they work!
    3. It’s not the sole determinate whether an average audience member believes the information, but it plays a part in nudging the person to be more likely to believe the information when it indicates positive credibility, like the blue checkmark did, or toward not accepting the information when the icon shows the information is not credible.

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    Virginia Tech

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  • What Does It Mean to Care About COVID Anymore?

    What Does It Mean to Care About COVID Anymore?

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    After nearly three years of constantly thinking about COVID, it’s alarming how easily I can stop. The truth is, as a healthy, vaxxed-to-the-brim young person who has already had COVID, the pandemic now often feels more like an abstraction than a crisis. My perception of personal risk has dropped in recent months, as has my stamina for precautions. I still care about COVID, but I also eat in crowded cafés and go mask-free at parties.

    Heading into the third pandemic winter, things have changed. Most Americans seem to have tuned out COVID. Precautions have virtually disappeared; except for in the deepest-blue cities, wearing a mask is, well, weird. Reported cases are way down since the spring and summer, but perhaps the biggest reason for America’s behavioral let-up is that much of the country sees COVID as a minor nuisance, no more bothersome than a cold or the flu.

    And to a certain degree, they’re right: Most healthy, working-age adults who are up-to-date on their vaccinations won’t get severely ill—especially now that antivirals such as Paxlovid are available. Other treatments can help if a patient does get very sick. “People who are vaccinated and relatively healthy who are getting COVID are not getting that sick,” Lisa Lee, an epidemiologist at Virginia Tech, told me. “And so people are thinking, Wow, I’ve had COVID. It wasn’t that bad. I don’t really care anymore.”

    Still, there are many reasons to continue caring about COVID. About 300 people are still dying every day; COVID is on track to be the third-leading cause of death in the U.S. for the third year running. The prospect of developing long COVID is real and terrifying, as are mounting concerns about reinfections. But admittedly, these sometimes manifest in my mind as a dull, omnipresent horror, not an urgent affront. Continuing to care about COVID while also loosening up behaviors is an uncomfortable position to be in. Most of the time, I just try to ignore the guilt gnawing at my brain. At this point, when so few people feel that the potential benefit of dodging an infection is worth the inconvenience of precautions, what does it even mean to care about COVID?

    In an ideal epidemiological scenario, everyone would willingly deploy the full arsenal of COVID precautions, such as masking and forgoing crowded indoor activities, especially during waves. But that kind of all-out response no longer makes sense. “It’s probably not realistic to expect people to take precautions every time, perpetually, or even every winter or fall, unless there is a particularly concerning reason to do that,” Jennifer Nuzzo, an epidemiologist at Brown University, told me.

    But, now more than ever, we must remember that COVID is not just a personal threat but a community one. For older and immunocompromised people, the risks are still significant. For example, people over 50 account for 93 percent of COVID-related deaths in the U.S., even though they represent just 35.7 percent of the population. As long as the death rate remains as high as it is, caring about COVID should mean orienting precautions to protect them. This idea has been around since the pandemic began, but its prominence faded as Americans put their personal health first. “If you’re otherwise healthy, it’s so easy just to think about yourself,” Lee said. “We have to think very carefully about that other part of infectious disease, which is the part where we can potentially hurt other people.”

    Orienting behavior in this way gives low-risk people a way to care about COVID that doesn’t entail constant masking or skipping all indoor activities: They can relax when they know they aren’t going to encounter vulnerable people. Like the productivity adage “work smarter, not harder,” this perspective allows people to take precautions strategically, not always. In practice, all it takes is some foresight. If you don’t live with vulnerable people, make it second nature to ask: Will I be seeing vulnerable people anytime soon? If the answer is no, do whatever you’re comfortable with given your own risk. If you are a healthy 30-something who lives alone, going to a Friendsgiving with other people your age is different from spending Thanksgiving dinner with parents and grandparents.

    If you will be seeing someone vulnerable, the most straightforward way to avoid giving them COVID is to avoid getting infected yourself, which means wearing a good mask in public settings and minimizing your interactions with others the week before, in what some experts have called a “mini-quarantine.” Not everyone has that luxury: Parents, for example, have to send their kids to school.

    Spontaneous interactions with vulnerable people are trickier to plan for, but they follow the same principle. On a crowded bus, for example, “there’s no question that if you’re close enough to someone who could be hurt by getting COVID and you could have it, then, yeah, a mask is the way to go,” Lee said. Of course, it isn’t always possible to know when someone is high-risk; young people, too, can be medically vulnerable. There’s no clear guidance for those situations, but remaining cautious doesn’t require much effort. “Carry a mask with you,” Lee said. “It’s not a big lift.”

    Get boosted—if not for yourself, then for them. Just 11.3 percent of eligible Americans have gotten the latest, bivalent shot, which potentially reduces your chances of getting COVID and passing it along. It also means getting tested, so you know when you’re infectious, and being aware of respiratory symptoms—of any kind. Alongside COVID, the flu and RSV are putting many people in the hospital, especially the very young and the very old. No matter how low your personal risk, if you have symptoms, avoiding transmission is crucial. “A reasonable thing to prioritize is: If you have symptoms, take care to prevent it from spreading,” Caitlin Rivers, an epidemiologist at Johns Hopkins University, told me.

    As we move away from a personal approach to COVID, we have an opportunity to expand the idea of what caring looks like. Low-risk people can, and should, take an active role in bolstering the protection of vulnerable people they know. In practical terms, this means ensuring that people in your life who are over 50—especially those over 65—are boosted and have a plan to get Paxlovid if they fall sick, Nuzzo said. “I think our biggest problem right now is that not everybody has enough access to the tools, and that’s a place where people can help.” She noted that she is particularly concerned about older people who struggle to book vaccine appointments online. Caring “doesn’t mean abstaining, per se. It means facilitating. It means enabling and helping people in your community.” This holiday season, caring could mean sitting down at a computer to make Grandma’s booster appointment, or driving her to the drugstore to get it.

    If you have lost your motivation to care about COVID, you might find it in the people you love. I didn’t feel a personal need to wear a mask at the concert I attended yesterday, but I did it because I don’t want to accidentally infect my partner’s 94-year-old grandfather when I see him next week. To have this experience of the pandemic is a privilege. Many don’t have the option to stop caring, even for a moment.

    Barring another Omicron-esque event, we thankfully won’t ever return to a moment where Americans obsess over COVID en masse. But this virus isn’t going away, so we can’t escape having a population that is split between the high-risk minority and the low-risk majority. Rethinking what it means to care allows for a more nuanced and liveable idea of what responsible behavior looks like. Right now, Nuzzo told me, the language we use to describe one’s position on COVID is “black-and-white, absolutist—you either care or you don’t.” There is space between those extremes. At least for now, it’s the only way to compromise between the world we have and the world we want.

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    Yasmin Tayag

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  • What Happened to Hand-Washing?

    What Happened to Hand-Washing?

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    Way back in the early, whirlwind days of the pandemic, surfaces were the thing to worry about. The prevailing scientific wisdom was that the coronavirus spread mainly via large droplets, which fell onto surfaces, which we then touched with our hands, with which we then touched our faces. (Masks, back then, were said by public health authorities to be unnecessary for the general public.) So we washed our hands until they were raw. We contorted ourselves to avoid touching doorknobs. We went through industrial quantities of hand sanitizer, and pressed elevator buttons with keys and pens, and disinfected our groceries and takeout orders and mail.

    And then we learned we’d had it all backwards. The virus didn’t spread much via surfaces; it spread through the air. We came to understand the danger of indoor spaces, the importance of ventilation, and the difference between a cloth mask and an N95. Meanwhile, we mostly stopped talking about hand-washing. The days when you could hear people humming “Happy Birthday” in public restrooms quickly disappeared. And wiping down packages and ostentatious workplace-disinfection protocols became a matter of lingering hygiene theater.

    This whole episode was among the stranger and more disorienting shifts of the pandemic. Sanitization, that great bastion of public health, saved lives; actually, no, it didn’t matter that much for COVID. On one level, this about-face should be seen as a marker of good scientific progress, but it also raises a question about the sorts of acts we briefly thought were our best available defense against the virus. If hand-washing isn’t as important as we thought it was in March 2020, how important is it?

    Any public-health expert will be quick to tell you that, please, yes, you should still wash your hands. Emanuel Goldman, a microbiologist at Rutgers New Jersey Medical School, considers it “commonsense hygiene” for protecting us against a range of viruses spread through close contact and touch, such as gastrointestinal viruses. Also, let’s be honest: It’s gross to use the bathroom and then refuse to wash, whether or not you’re going to give someone COVID.

    Even so, the pandemic has piled on evidence that the transmission of the coronavirus via fomites—that is, inanimate contaminated objects or surfaces—plays a much smaller role, and airborne transmission a much larger one, than we once thought. And the same likely goes for other respiratory pathogens, such as influenza and the coronaviruses that cause the common cold, Linsey Marr, an environmental engineer and aerosols expert at Virginia Tech, told me.

    This realization is not an entirely new one: A 1987 study by researchers at the University of Wisconsin found that a group of men playing poker with “soggy,” rhinovirus-contaminated cards were not infected, while a group playing with other sick players were. Now Goldman intends to push this point even further. At a conference in December, he is going to present a paper arguing that, with rare exceptions, such as RSV, all respiratory pathogens are transmitted predominantly through the air. The reason we’ve long thought otherwise, he told me, is that our understanding has been founded on faulty assumptions. Generally speaking, the studies pointing toward fomite-centric theories of transmission were virus-survival studies, which measure how long a virus can survive on a surface. Many of them either used unrealistically large amounts of virus or measured only the presence of the virus’s genetic material, not whether it remained infectious. “The design” of these experiments, he said, “was not appropriate for being able to extrapolate to real-life conditions.”

    The upshot, for Goldman, is that surface transmission of respiratory pathogens is “negligible,” probably accounting for less than .01 percent of all infections. If correct, this would mean that your chance of catching the flu or a cold by touching something in the course of daily life is virtually nonexistent. Goldman acknowledged that there’s a “spectrum of opinion” on the matter. Marr, for one, would not go quite so far: She’s confident that more than half of respiratory-pathogen transmission is airborne, though she said she wouldn’t be surprised if the proportion is much, much higher—the only number she would rule out is 100 percent.

    For now, it’s important to avoid binary thinking on the matter, Saskia Popescu, an epidemiologist at George Mason University, told me. Fomites, airborne droplets, smaller aerosol particles—all modes of transmission are possible. And the proportional breakdown will not be the same in every setting, Seema Lakdawa, a flu-transmission expert at Emory University, told me. Fomite transmission might be negligible at a grocery store, but that doesn’t mean it’s negligible at a day care, where kids are constantly touching things and sneezing on things and sticking things in their mouths. The corollary to this idea is that certain infection-prevention strategies prove highly effective in one context but not in another: Frequently disinfecting a table in a preschool classroom might make a lot of sense; frequently disinfecting the desk in your own private cubicle, less so.

    Much of the conspicuous cleaning we did early in the pandemic was excessive, Popescu said, but she worries that we may have slightly overcorrected, lumping some useful behaviors—targeted disinfection, even hand-washing in some cases—into the category of hygiene theater. Whatever the setting, the experts I spoke with all agreed that these behaviors remain important for contending with non-respiratory pathogens. Recently, when several members of Marr’s family came down with norovirus, an extremely unpleasant stomach bug that causes vomiting, diarrhea, and stomach cramping, she disinfected a number of high-touch surfaces around the house. Picture that: one of the country’s foremost experts on airborne transmission wiping down doorknobs and light switches.

    Marr isn’t convinced we’ve overcorrected. Hand sanitizer still abounds, businesses still tout their surface-cleaning protocols, and air quality still gets comparatively little attention. Recently, she watched a person use their shirt to open the door of a visitor center without touching the handle … then proceed inside unmasked. There’s nothing wrong with taking certain precautions to prevent fomite transmission, she said—these should not all be dismissed en masse as hygiene theater—as long as they don’t come at the expense of efforts to block airborne transmission. “If you’re doing extra hand washing … then you should also be wearing a good mask in crowded indoor environments,” Marr said. “If you’re bothering to clean the surfaces, then you should be bothering to clean the air.”

    On Friday, with respiratory-virus season looming, CDC Director Rochelle Walensky tweeted out three pieces of advice for staying healthy: “Get an updated COVID-19 vaccine & get your annual flu vaccine,” “Stay home if you are sick,” and—not to be forgotten—“Practice good hand hygiene.” She made no mention of masks or ventilation.

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    Jacob Stern

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