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Tag: USPA Global

  • USPA Global Announces Strategic Broadcast Association With Star Sports, Reaching Millions of Polo Sports Fans Across India

    USPA Global Announces Strategic Broadcast Association With Star Sports, Reaching Millions of Polo Sports Fans Across India

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    WEST PALM BEACH, Fla. and MUMBAI, India, October 22, 2024 (Newswire.com)
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    USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, is proud to announce a landmark, multi-year broadcasting association with Star Sports, India’s leading sports network and part of Disney’s family of networks. This partnership is part of USPA Global’s broadcasting subsidiary, Global Polo Entertainment (GPE), and launched in October. 

    This strategic association marks an innovative collaboration intended to bring polo sport content and the iconic U.S. Polo Assn. brand to engaged sports and brand fans in the very important and growing Indian market. This collaboration brings the thrilling world of polo directly to millions of homes across the Indian subcontinent, including India, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka. The sport of polo will now reach even more viewers around the world, adding to current partnerships with ESPN and beIN Sports.  

    “Joining forces with Star Sports represents a significant step in our U.S. Polo Assn. market strategy to authentically engage with sports fans and consumers in one of our fastest growing and largest markets,” said J. Michael Prince, President and CEO of USPA Global. “As the number one men’s casualwear brand in India, U.S. Polo Assn. already has a strong presence with consumers, and this partnership will now build that same relationship across the Indian market with our mission to promote the sport of polo globally.”  

    The Star Sports association begins the season with the award-winning series, Breakaway, a story-driven program where fans can see episodes covering the most prestigious tournaments, women’s polo, and polo in England. Each episode will spotlight notable figures, such as U.S. Polo Assn.’s Global Brand Ambassador His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur along with Indian Polo and the Jaipur Team, as well as world-renowned players such as Hope Arellano, Adolfo Cambiaso, Jeta Castagnola, and many more.  

    “As the brand licensee of U.S. Polo Assn. in India, Arvind Fashions is incredibly proud to be part of this partnership that is bringing such exciting sports entertainment to our consumers and all sports fans in India,” said Shailesh Chaturvedi, CEO & Managing Director of Arvind Fashions Ltd., U.S. Polo Assn.’s Strategic Partner. “Making further inroads into sports in India is a significant step in the history of the U.S. Polo Assn. brand and what makes this market-leading brand truly authentic.” 

    By aligning with Star Sports, U.S. Polo Assn. is now part of the multi-sport environment in the Indian sports broadcasting scene. The network’s extensive coverage includes premier sporting events such as cricket with Tata India Premier League (IPL), Premier League Football, and Wimbledon.  

    “Embracing the sport of polo as part of our diverse sports culture aligns perfectly with our mission to expand our sports offerings and engage with a broader audience,” said Harry Griffith, Head of Acquisition and Syndication at Star Sports. “We are excited to introduce our viewers to the rich history and dynamic action of polo through our collaboration with USPA Global and the U.S. Polo Assn. brand.” 

    About U.S. Polo Assn. and USPA Global  

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A historic, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time. 

    U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. 

    For more information, visit uspoloassnglobal.com and uspashop.com, and follow @uspoloassn.  

    USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com. 

    About Star Sports  

    The Star Sports Network is home to several leading domestic and international sports with seventeen channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Cricket South Africa and Cricket Australia; Kabaddi under Pro Kabaddi League; and premier sports with Premier League; and Wimbledon amongst others. 

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Announced as a Finalist for 2023 Modern Retail Awards

    U.S. Polo Assn. Announced as a Finalist for 2023 Modern Retail Awards

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    WEST PALM BEACH, Fla., December 19, 2023 (Newswire.com)
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    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce the brand’s position as a finalist for the prestigious 2023 Modern Retail Awards for Best Omnichannel Experience. The Modern Retail Awards focus on brands elevating the customer experience, both online and in-store, using personalization and state-of-the-art technology to connect with their audience. 

    U.S. Polo Assn. was named as a finalist for the Best Omnichannel Experience alongside an impressive list of industry leaders. Among these notable brands were Bolt, Function of Beauty, Instacart, Kizik Hands-Free Footwear, and Saatva.com. Vince & NewStore was ultimately recognized as the winner in the esteemed category. Winners in 24 categories were selected by a panel of esteemed judges from Dentsu, Unilever, and Dyson, among others. 

    “U.S. Polo Assn. is honored to be a finalist for Best Omnichannel Experience for the 2023 Modern Retail Awards, alongside other globally recognized and industry-leading organizations,” says J. Michael Prince, CEO & President of USPA Global, the company that oversees the multi-billion-dollar U.S. Polo Assn. brand. “With a focus on both in-store and online experiences, we continuously seek to bring consumers across 190 countries the best, sport-inspired products and experiences, so receiving this nomination is recognition of our global brand’s success.” 

    Prince also wishes to congratulate all nominees and the winner. 

    Throughout 2023, the multi-billion-dollar U.S. Polo Assn. brand continued to enhance its authentic connection to the sport of polo and bring its unique heritage to the consumer experience, both online and in-store. Using outstanding storytelling, strategic partnerships, and next-generation technology, the U.S. Polo Assn. brand’s omnichannel marketing strategy successfully optimized its impact across 190 countries in over 1,200 retail stores, as well as department stores, sporting goods stores, and e-commerce, generating a record $2.3 billion in global retail sales. 

    About U.S. Polo Assn. & USPA Global 

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top global sports licensors alongside the NBA, NFL, and MLB, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn. 

    USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com. 

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Launches Field X Fashion, the Brand’s First-of-Its-Kind Global, Digital Magazine

    U.S. Polo Assn. Launches Field X Fashion, the Brand’s First-of-Its-Kind Global, Digital Magazine

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    WEST PALM BEACH, Fla., December 14, 2023 (Newswire.com)
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    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its premier edition of Field X Fashion – presented by U.S. Polo Assn., an annual digital magazine about sport, fashion, and influencer events and how these connect for the global, multi-billion-dollar, sport-inspired, lifestyle brand.

    Field X Fashion features U.S. Polo Assn.’s authentic connection to sport, fashion, events, seasonal collections, global photo shoots, sustainability initiatives, philanthropy, global brand recognitions, and much more. This first-of-its-kind magazine offers millions of loyal customers, sports fans, influencers, global ambassadors, and partners alike a global, immersive experience and a look into the world of U.S. Polo Assn. in 2023.

    “Field X Fashion is a way to both update and thank the millions of loyal followers that the U.S. Polo Assn. brand touches every day across 190 countries, especially our amazing fans and consumers,” said J. Michael Prince, President & CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. “We hope Field X Fashion gives a glimpse into the broader world of U.S. Polo Assn., from our authentic connection to the sport globally, seasonal collections, our extensive philanthropy, and beyond, there’s a great story that’s being told all over the world.”

    Fans and customers around the world can read Field X Fashion here and expect to see new issues with exciting news, collections and updates annually.

    About U.S. Polo Assn. & USPA Global
    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top global sports licensors alongside the NBA, NFL, and MLB, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

    USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

    Source: USPA Global Licensing Inc.

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