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Tag: United States Polo Association

  • U.S. Polo Assn. Opens India’s Largest Brand Store in Bengaluru, India

    U.S. Polo Assn. Opens India’s Largest Brand Store in Bengaluru, India


    WEST PALM BEACH, Fla., March 14, 2024 (Newswire.com)
    –
    U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and India’s leading casualwear brand, has opened its largest store in the country in Bengaluru, India. Spanning over 6,000 sq. ft. across three floors, the modern store is located in Jayanagar, one of India’s largest residential hubs with an affluent mixed residential and commercial community. U.S. Polo Assn. continues to transform the retail landscape for the brand in India, as it grows its position and targets $1 billion in sales in the country alone in the coming years.

    An Authentic Connection 

    With an authentic connection to the sport of polo, the new retail space boasts modern decor and sport-inspired accessories that take shoppers through the brand story to enhance the consumer shopping experience. The store highlights the sporty elements of the brand while showcasing elements of fashion and style and keeping U.S. Polo Assn. product the core focus. There is also the well-recognized “polo shirt wall” that embodies the spirit of the brand’s classic and timeless polo shirt.

    “An important part of the brand’s growth strategy is about omnichannel marketing and engaging the customer where they want to be,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “By focusing on brick-and-mortar global flagship stores like this one in Bengaluru that is very special, U.S. Polo Assn. fans can experience the brand at home through our digital site or in-store, all with a great experience, beautiful sport and fashion imagery, as well as authentic storytelling.”

    Iconic Store 

    The U.S. Polo Assn. store at Jayanagar also marks a very special milestone, as the first store in India to launch the new Spring-Summer ’24 Womenswear Collection, which was previously only available online. This global flagship is also the first location to house the entire range of product categories that the brand has to offer including USPA Mainline, USPA Sport, USPA Denim & Co., womenswear, footwear, kidswear, accessories, and innerwear. Classic polo shirts, oxfords, denim, sweaters, jackets, and t-shirts are just a few of the timeless favorites that are included in the featured collection. 

    “Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion, it’s a statement and a one-of-a-kind experience for Bengaluru customers, speaking volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself,” said Amitabh Suri, CEO, U.S. Polo Assn. India. “Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. And in our commitment to Indian fans, we are focusing on the ever-evolving preferences of Indian consumers.”

    India Power Brand 

    U.S. Polo Assn.’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market.  

    As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores planned in the coming years. 

    Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.4 billion.  

    About U.S. Polo Assn.  

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time. 

    U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.  

    About Arvind 

    Arvind Fashions Ltd., based in Bengaluru, is India’s #1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, and Flying Machine, Arvind has a presence across lifestyle brands and value fashion.

    Visit Arvind, USPoloAssn.in, and follow @uspoloassnindia.

    Source: USPA Global Licensing Inc.

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  • 4ocean and U.S. Polo Assn. Renew Global Ocean-Positive Sustainability Partnership Goal to Remove 150,000 Pounds of Trash from World’s Oceans

    4ocean and U.S. Polo Assn. Renew Global Ocean-Positive Sustainability Partnership Goal to Remove 150,000 Pounds of Trash from World’s Oceans


    BOCA RATON, Fla., May 18, 2023 (Newswire.com)
    –
    4ocean, a purpose-driven B Corp with a mission to end the ocean plastic crisis, in partnership with U.S. Polo Assn., the official brand of the United States Polo Association (USPA), are pleased to announce the extension of their partnership. The two entities have committed to removing 150,000 pounds of trash from the world’s oceans through the 4ocean Pound+ Services, now through 2024. 

    4ocean and U.S. Polo Assn.’s partnership began in early 2021 and successfully led to the removal of 60,000 pounds of plastic from the ocean, rivers, and coastlines. The two organizations worked together during that time towards ocean-positive sustainability with the help of 88 crew members and seven ocean vessels, with most of the waste being pulled in Indonesia across six specific beaches. This year’s goal more than doubles the previous year’s accomplishment.

    “I’m stoked about the extension of our partnership with U.S. Polo Assn. and their commitment to increasing the amount of trash and plastic they pull,” said Alex Schulze, co-founder of 4ocean. “It’s inspiring to see a company take such a proactive approach to sustainability that will have a measurable impact on the ocean. U.S. Polo Assn. committing to 2.5 times the amount of trash and plastic they pulled last year is a bold move, and I’m excited to see the results of this initiative.”

    Schulze added, “We are proud to be part of this effort and look forward to continuing our collaboration with U.S. Polo Assn. and other partners to make a positive impact on our ocean.”

    This meaningful partnership is a component of U.S. Polo Assn.’s overarching sustainability initiative USPA Life, which works towards improving the impact of our business on the environment. The USPA Life initiative also offers a global and growing selection of apparel, footwear, and accessories with sustainable attributes.

    “U.S. Polo Assn. has been taking a global and holistic approach to our long-term sustainability journey with initiatives like our 4ocean partnership and USPA Life,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “We have been working diligently to improve our global footprint through products that are better for the environment and through partnerships with organizations like 4ocean that share our mission and vision for a sustainable future.”

    4ocean was the Official Sustainability Partner of the U.S. Open Polo Championship Final, collecting plastic and trash from the prestigious and sold-out event in April at the USPA National Polo Center. 4ocean also had a series of commercial spots run during the U.S. Open Polo Championship Final on multiple ESPN platforms, bringing awareness to millions of consumers and sports fans. Click here for more information. 

    To learn more about the partnership, please visit uspoloassnglobal.com/4ocean. 

    About 4ocean 

    4ocean is an ocean cleanup company based in Boca Raton, Florida, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, 4ocean harnesses the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world’s oceans, rivers, and coastlines each year.

    About U.S. Polo Assn. 

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Outfits USA Team in Prestigious Westchester Cup, Airing on ESPN Platforms

    U.S. Polo Assn. Outfits USA Team in Prestigious Westchester Cup, Airing on ESPN Platforms


    WELLINGTON, Fla., March 28, 2023 (Newswire.com)
    –
    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is the Official Apparel Sponsor for the USA Team in the biggest rivalry in the sport of polo, the Westchester Cup. Held at the USPA National Polo Center (NPC) – Wellington, Florida, on Friday, March 31, 2023, the United States will host England in this prestigious international competition. 

    The illustrious Westchester Cup has a 137-year-old history where the United States and England have challenged each other a total of 19 times, with the last match played in 2019. Luxury designer Tiffany & Co. created the coveted, sterling silver Westchester Cup trophy for the first game dating back to 1886, and the trophy is currently held by the USA Team. 

    U.S. Polo Assn. is proudly outfitting the USA Team in the Westchester Cup with custom-designed performance jerseys and USPA Pro apparel. Official event merchandise will be available at the Retail Shop at NPC, open Friday, March 31 from 2 p.m.-7 p.m. ET next to the 7th Chukker, as well as online at USPAPro.com. Official Westchester Cup merchandise includes event-branded tee shirts, hoodies, and caps.

    “Bringing the Westchester Cup rivalry, with its great athleticism and sportsmanship, back to United States soil for the first time since 2019 is going to be a memorable experience for players and sports fans alike,” said Stewart Armstrong, Chairman of the USPA. “We’ve seen so much growth across the sport of polo in recent years so it’s thrilling to have this highly competitive and exciting event at the new NPC, plus airing on ESPN’s platforms for the first time in polo’s history.” 

    Played on the U.S. Polo Assn. Stadium Field 1, fans can watch the competition up close from either the stadium, private boxes, field side tailgates or reservable hospitality tents. For those unable to attend, ESPN allows sports fans to tune into the action of the 2023 Westchester Cup for the first time ever on ESPN platforms. Check your local listings or click HERE for air times and channels.

    A victory in 2019 marked the first win for the United States after four consecutive losses to England. The USA Team has emerged victorious on 12 occasions in the competition’s history and is currently defending the winning title in the upcoming 2023 Westchester Cup. 

    “Hosting the Westchester Cup, one of the biggest rivalries in polo, on American soil and connecting with sports fans around the globe through our relationship with ESPN is a major highlight of the 2023 Polo Season here in the United States,” said J. Michael Prince, President and CEO of USPA Global Licensing, the company that oversees the U.S. Polo Assn. brand. “We are proud to support the USA Team as the Official Team Sponsor and root them on for yet another victory in 2023.”

    The USA Team boasts accomplished players, each with a decorated career in the sport of polo. Team Captain and newly inducted Polo Hall of Famer Jeff Hall (7), returns to compete in the Westchester Cup, alongside Jared Zenni (7), who is the only U.S. player returning from the victorious 2019 USA Team. The two remaining players, Nico Escobar (6), who just last year helped USA Team win Silver in the XII FIP World Polo Championship, and Matt Coppola (5), are both making their Westchester Cup debut. The England Team consists of Team Captain Tomas Beresford (7), James Beim (6), Max Charlton (6), and Mark Tomlinson (6).

    “It’s an honor to be competing for the third time in the Westchester Cup alongside other high-goal polo players and teammates,” said Jeff Hall. “Together with my team, we are honored to represent the United States in such a historic and patriotic game and hope to again bring home a USA victory.”

    About U.S. Polo Assn. 

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

    About the United States Polo Association® (USPA) 

    The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

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    Source: USPA Global Licensing Inc.

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  • Historic 2022 U.S. Open Polo Championship® Closes Out American High-Goal Competition in South Florida

    Historic 2022 U.S. Open Polo Championship® Closes Out American High-Goal Competition in South Florida

    Press Release
    –

    Apr 26, 2022


    WELLINGTON, Fla., April 26, 2022 (Newswire.com)
    –
    U.S. Polo Assn., the official brand of the United States Polo Association, is pleased to announce that the 2022 U.S. Open Polo Championship® has officially closed out the high-goal polo season in Wellington, Florida, the “Winter Equestrian Capital of the World.” With record attendance at the International Polo Club (IPC) and watched by millions on ESPN, the U.S. Open Polo Championship celebrated the tradition and heritage of polo for the last game of the season in the United States. 

    In this, the third leg of the 2022 GAUNTLET OF POLO® series, it was an upset with 2019 GAUNTLET OF POLO winner Team Pilot topping La Elina in a score of 11-6 and taking home $100,000. Played on the U.S. Polo Assn. Stadium Field, the U.S. Open Polo Championship is one of the most historic tournaments in the United States, featuring the sport’s finest players, alongside their equine partners from around the world. The thrilling action of the final game was livestreamed exclusively on Global Polo TV (GPTV) and later broadcast on ESPN. It’s now available On-Demand at ESPN.com.

    “This year the U.S. Open Polo Championship had the largest number of team entries in its history, which really demonstrates how much growth we have seen across the sport in recent years,” said Stewart Armstrong, Chairman of the United States Polo Association (USPA). “The ability to broadcast top tournaments like this on ESPN is not only great for the sport itself but also widens our overall audience to generate new fans in the U.S. and around the world.”

    The GAUNTLET OF POLO series consists of three tournaments, the C.V. Whitney Cup®, the USPA Gold Cup® and the U.S. Open Polo Championship, all played at IPC. In addition to the more than $200,000 in prize money awarded this GAUNTLET season, U.S. Polo Assn. has donated a total of $15,000 to the finalists’ charities of choice including the following 501(c)(3) polo-based charities: Polo Players Support Group, Polo Museum, Replay Polo, ELS for Autism Foundation, and Polo Pony Rescue.

    “U.S. Polo Assn is proud to partner with the USPA, The International Polo Club and The Palm Beaches to bring polo to as many fans as possible in Palm Beach County, and through our new and outstanding partnership with ESPN,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “Alongside our partners, we now look forward to the unique opportunity to host the XII FIP World Polo Championships, last held in Australia, right here in Palm Beach County this coming October!”

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and BeIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com.

    About the United States Polo Association® (USPA)

    The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

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    For further information contact: 

    Shannon Stilson – VP, Sports Marketing & Media 

    Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com

    Source: USPA Global Licensing Inc.

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  • 4ocean and U.S. Polo Assn. Celebrate Earth Day With 30,000-Pound Milestone in Global Ocean-Positive Sustainability Partnership

    4ocean and U.S. Polo Assn. Celebrate Earth Day With 30,000-Pound Milestone in Global Ocean-Positive Sustainability Partnership

    Press Release
    –

    Apr 21, 2022


    BOCA RATON, Fla., April 21, 2022 (Newswire.com)
    –
    4ocean, a purpose-driven B Corp with a mission to end the ocean plastic crisis, is celebrating the midway point of a partnership with U.S. Polo Assn., the official brand of the United States Polo Association (USPA). With Earth Day 2022 approaching, both entities are proud to announce that 30,000 pounds of trash have been removed from the world’s oceans through 4ocean’s Certified Cleanup Partnership Program.

    The two organizations have been working together towards ocean-positive sustainability since November 2021. This is the first of a multi-year collaboration between 4ocean and U.S. Polo Assn., with a goal for 2022 to remove a total of 60,000 pounds of plastic from the oceans, rivers and coastlines around the world. With the help of 88 crew members and seven ocean vessels, most of the 30,000 pounds of waste were pulled in Indonesia across six specific beaches. 

    “Partnerships like the one we have with U.S. Polo Assn. help to create positive change for the ocean by pushing our 4ocean cleanup operations forward,” said Alex Schulze, founder of 4ocean. “At the midway point of our 2021-2022 partnership, we are stoked to say that U.S. Polo Assn. has proudly pulled 30,000 pounds of trash from the ocean.”  

    Schulze added, “This just goes to show that when like-minded companies work together, we all can contribute to ending the ocean plastic pollution crisis.” 

    This meaningful partnership is a component of U.S. Polo Assn.’s overarching sustainability initiative, USPA Life, which works towards reducing the environmental impact of its business on people and the planet for future generations. USPA Life offers a global and growing selection of apparel, footwear and accessories with sustainable attributes. 

    “U.S. Polo Assn. has been taking a global holistic approach to our long-term sustainability journey with initiatives like our 4ocean partnership and our USPA Life product line,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “As we approach Earth Day 2022, we want our consumers across 194 countries to know that we are working diligently to improve our global footprint in a variety of ways, including through partnerships with prominent organizations like 4ocean that share our mission and vision.”   

    To learn more about the partnership, please visit uspoloassnglobal.com/4ocean. 

    About 4ocean

    4ocean is a purpose-driven business with a mission to help end the ocean plastic crisis by cleaning the ocean and coastlines while stopping the inflow of plastic. With the goal of creating an economy around cleaning the ocean, 4ocean has built a sustainable business model that allows the company to fund cleanups and utilize the latest innovative technology. Ocean cleanups are funded entirely through product purchases, removing one pound of trash for every item sold, for a total of over 20 million pounds to date. 4ocean prioritizes engaging coastal communities, which creates jobs and adds revenue to local economies while changing the demand from catching fish to catching plastic. The solution to ending ocean plastic pollution lies in stopping it on land before it enters the ocean, which is why 4ocean is educating consumers about ways to reduce their single-use plastic consumption.

    About U.S. Polo Assn.

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com and globalpolo.com.

    Press Release Contacts: 

    4ocean: 
    Alana Linsenbigler 
    alana@ljpublicrelations.com

    U.S. Polo Assn.:
    Stacey Kovalsky
    skovalsky@uspagl.com

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Launches Brick-and-Mortar Strategy in the United Kingdom with First Store in the Cheshire Oaks Designer Outlets

    U.S. Polo Assn. Launches Brick-and-Mortar Strategy in the United Kingdom with First Store in the Cheshire Oaks Designer Outlets


    ELLESMERE PORT, England, April 19, 2022 (Newswire.com)
    –
    Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store this April in the United Kingdom, in partnership with its United Kingdom Licensee, Brand Machine Group (BMG). Additional store openings are planned in the United Kingdom for later this year and beyond.

    Situated in the McArthurGlen Cheshire Oaks Designer Outlet, the new store will house the latest men’s and women’s wear collections from the global, sport-inspired brand. Fashion-savvy people of the North-West now can experience one of the world’s most celebrated lifestyle brands. Shoppers will also experience the elevated store design concept, set over 2,000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games. New product deliveries will be arriving at the store weekly, keeping the options fresh for consumers.

    The opening celebration includes product giveaways, polo players and influencers, with special guest appearances, including that of commentator and host of CBS Sports and The World of Polo, Karl Ude-Martinez, and much more will mark Opening Day on Wednesday, April 20, 2022.

    Collections from U.S. Polo Assn. represent the heritage of the brand but are told in the most contemporary way. Sport-inspired products range from preppy to collegiate; casual chic mixed with durable, everyday apparel and accessories. U.S. Polo Assn. is worn by players and followers of one of the most exciting and prestigious sports in the world. Today, U.S. Polo Assn. is an instantly recognizable lifestyle brand with a multi-billion-dollar global footprint operating across 194 countries. The brand has successfully fused past and present for lovers of classic, timeless, and wearable style. It maintains its unbreakable bond with the USPA and continues to be its official apparel partner. 

    The iconic U.S. Polo Assn. brand is being brought to Cheshire Oaks by the brand’s licensing partner, BMG, the United Kingdom-based, global licensing organization, which partners with some of the biggest and most well-known fashion brands in the world. 

    “After several years in partnership with U.S. Polo Assn. to market and sell the brand in the U.K., we are proud to open our first store, this being the first of many U.S. Polo Assn. stores we plan to open throughout the U.K. in the coming years,” explains Tom Duncan, Brand Director, BMG. “The Cheshire Oaks store will offer high-quality service and product, at great prices in the best store environment that U.S. Polo Assn. has to offer.”

    U.S. Polo Assn. has always had a loyal fan base in the U.K. due to the origins of the modern version of the sport dating back to the 1800s. Indian military officers imported the game of polo to Britain in the 1860s, and the first set of formal British rules was created in 1874, many of which are still in existence. Today, U.S. Polo Assn. sponsors some of the most prestigious polo, influencer, and charity events in the U.K., including the illustrious British Gold Cup, Sand Polo, and the Royal Charity Cup.

    “We have great history in the U.K. as a sport and as a brand and are eager to expand our brick-and-mortar strategy by opening many stores here in the coming years,” J. Michael Prince, President & CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries, said of the U.K. expansion strategy. “With our authentic connection to the sport of polo, this U.S. Polo Assn. store has the best elements of our new outlet store design, created to offer consumers more than just shopping, but also an engaging experience.”

    About Brand Machine Group (BMG)

    The Brand Machine Group is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years of expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality products whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (owned) Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills, Juicy Couture, Lyle & Scott, Lee Jeans, Original Penguin, U.S. Polo Assn. (Licensed).

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com. For more polo content, visit globalpolo.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and BeIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com.

    For further information contact: 

    Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries) 

    Gina DiGregorio – gina.digregorio@brandmachinegroup.com (Brand queries) 

    Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ)

    Source: USPA Global Licensing Inc.

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  • Global Polo Entertainment Signs Agreement With ESPN Sur and Star+ in Latin America

    Global Polo Entertainment Signs Agreement With ESPN Sur and Star+ in Latin America

    Press Release
    –

    Dec 21, 2021


    WEST PALM BEACH, Fla., December 21, 2021 (Newswire.com)
    –
    Global Polo Entertainment, the entertainment and media subsidiary of USPA Global Licensing Inc. (USPAGL), has announced a blockbuster deal with ESPN LATAM and Star+. USPAGL, who also oversees U.S. Polo Assn., the official brand of the United States Polo Association (USPA), continues to find ways to connect new audiences with this great sport and its authentic brand. This agreement will bring to South America the finals of the three tournaments that make up the Gauntlet of Polo and, for the first time in the history of the sport, ESPN Sur will also televise the U.S. Open Women’s Polo Championship, the premier women’s polo tournament.

    “This partnership is important as we endeavor to grow the exposure to our top USPA tournaments worldwide. Argentina and South America were the next big steps for the visibility and growth necessary to attract new fans and viewers to the sport of polo,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “As a sport-inspired brand in over 194 countries this was a natural fit for our lifestyle and sports content.”

    The official broadcasts that will air live on Star+ in Latin America will include the C.V. Whitney Cup, USPA Gold Cup, the U.S. Open Women’s Polo Championship along with the most prestigious polo tournament in the United States, the U.S. Open Polo Championship. 

    For the most up-to-date information and breaking news, sign up for the Global Polo TV newsletter at globalpolo.com, follow @globalpolo on Instagram and visit uspolo.org.

    About Global Polo Entertainment

    The subsidiary to USPA Global Licensing, is the media and entertainment arm for the organization. Focused on managing media rights, television broadcasts, digital television and corporate sponsors to expose the sport to new viewers and new fans around the world. For more polo content visit globalpolo.com or follow us on @globalpolo. 

    About ESPN Sur 

    ESPN Sur is the Latin America Division of ESPN Inc, the world’s leading sports entertainment brand. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.  

    About Star+

    Star+ is a standalone general entertainment and sports streaming service in Latin America. It is complementary to, but independent from Disney+ in the region. The service is the home for exclusive premieres of general entertainment TV series and movies from The Walt Disney Company’s content studios, including Disney Television Studios, FX, 20th Century Studios, Star Original Productions, National Geographic Original Productions and more, and the streaming service for live sports from ESPN, the most respected and renowned brand for sports fans in the region that delivers live events from Serie A, Ligue 1, ATP Tennis, NBA, NFL, MLS and more. From dramas to comedies, including all seasons of The Simpsons, and thrillers for adults, Star+ also features exclusive original programming from the Star general entertainment brand, along with a collection of regional original productions from Latin America.

    About U.S. Polo Assn.   

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com or @uspoloassn. 

    About the United States Polo Association®  

    The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of more than 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

    ###

    Shannon Stilson – AVP Marketing, USPA Global Licensing and Global Polo Entertainment
    Phone +1.561.227.6994 ─ Email: sstilson@uspagl.com

    Source: USPA Global Licensing Inc.

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