[ad_1]
The Olympics are still three years away, but Los Angeles is already bracing for its first major showdown over the 2028 Games
Outside the Los Angeles Memorial Coliseum on Thursday morning, workers in red shirts waved signs reading “Fair Games.” Hotel housekeepers, bellmen and cooks stood in protest together, demanding their cut of the city’s Olympic payouts. It was a rally, but also a warning.
Unite Here Local 11, the Los Angeles hotel workers union, launched its “New Deal for Our Future” campaign, demanding that Olympic organizers commit $5 billion to build affordable housing, impose a city-wide moratorium on Airbnb rentals and cut ties with the company altogether. If not, the union warns, it is prepared to strike when the Games arrive in 2028.
“ If LA28 and their billionaire backers refuse to change course, we will take this fight to the streets and to the Games,” said Kurt Petersen, Unite Here’s co-president. “ When the world’s eyes are on Los Angeles in 2028, we will not hesitate to strike.”
The union’s timing is not accidental. Dozens of Unite Here contracts with hotels, airports and stadiums are set to expire just ahead of the Olympics, giving workers rare leverage over an event projected to bring hundreds of thousands of visitors to the city. Tourism workers at the rally do not intend to let the moment pass them by.
“ A lot of people are gonna stay in our hotels,” said Emmanuel Cabrera, a bellman at the Westin Bonaventure and organizer with Unite Here. “We’re just asking for our fair share.”
In response, organizers with LA28 issued a statement, promising that the Games would create good-paying jobs and real opportunities for working people in Los Angeles. The International Olympic Committee has not yet weighed in.
The “New Deal” campaign comes amid escalating political fights tied to the Games. Earlier this year, the City Council approved a $30 minimum wage for hotel and airport workers. Business groups, backed by Delta and United Airlines, are now pushing a referendum to overturn it. Unite Here countered with its own ballot initiatives, including raising the minimum wage for all workers and taxing companies with high CEO-to-worker pay gaps.
Scroll to continue reading
Meanwhile, Airbnb has mounted a shadow campaign to loosen restrictions on short-term rentals before LA hosts a string of mega-events — the 2026 World Cup, the 2027 Super Bowl and the 2028 Olympics. The company argues that expanded rentals could help cover the city’s $1 billion deficit. But Unite Here insists that Airbnb worsens LA’s housing crisis by removing units from the long-term rental market.
Olympic organizers insist that the Games will be privately funded. LA28 recently announced that for the first time, the IOC will allow naming rights for Olympic venues (Honda and Comcast have already signed on). But if the budget overruns and costs spiral, the city is ultimately responsible, and activists warn that Angelenos could end up footing the bill. Sponsorships are nothing new, but critics say the deals have taken on a new intensity.
“ LA28, as we speak, is literally auctioning off our city,” Peterson said. “What’s next? Welcome to ‘Airbnb Los Angeles?’”
With contracts expiring, ballot measures on the horizon, and billions of dollars at stake, labor organizers say their battle with Olympic leaders has already begun, years before the opening ceremonies.
[ad_2]
Scarlett London
Source link

