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Tag: Understanding Coaching Models

  • Intimacy Coach’s Guide to Help Heal and Strengthen Clients’ Love

    Intimacy Coach’s Guide to Help Heal and Strengthen Clients’ Love

    Intimacy is something we all need to live a fulfilling life; however, many people struggle to access intimacy in their relationships.

    The thing is, our society is ever-evolving. “We are so concerned with our careers that we forget that love is a very important dimension in our life,” explains Ajit Nawalkha, the co-founder of Mindvalley Coach. “We don’t really focus our time, effort, and understanding towards it.”

    An intimacy coach can help, though, to understand the root of their relationship issues. It’s a unique coaching niche you can be a part of, one that’s gaining momentum as more and more couples and individuals commit to improving their relationships with their loved ones and themselves.

    What Is an Intimacy Coach?

    As an intimacy coach, you go beyond traditional relationship coaching. You empower your clients to take control of their intimate lives, build healthier relationships, and experience greater personal and sexual fulfillment.

    You’d focus specifically on areas like emotional connection, physical intimacy, self-awareness, and relationship dynamics. Additionally, you’d help your clients address issues like sexual dysfunction, communication breakdowns, infidelity, or past trauma.

    More often than not, couples opt to hire intimacy coaches to help them build trust and awaken passion. But individuals can also turn to you for help in reconnecting with themselves, as well as families, to find ways to deepen their bonds. 

    What does an intimacy coach do?

    An intimacy coach helps restore harmony on both the physical and emotional levels. As one, you’d help clients overcome intimacy issues, manage conflict, and develop better communication skills. You can also offer guidance for couples to comfortably express their fantasies and set proper boundaries with each other.

    How does this look? Here are a few techniques and approaches that you can use:

    • Open and honest communication. You create a safe space for your clients to express their concerns and desires.
    • Education and resources. You provide information and strategies for improving communication, sexual experiences, and emotional intimacy.
    • Personalized guidance. You tailor support to each client’s unique needs and goals.
    • Mindfulness and bodywork practices. You help your clients connect with their emotions and physical sensations.
    • Role-playing and exercises. You create scenarios to practice new skills and communication styles.

    The bottom line is, your goal is to empower your clients to take control of their intimate lives. And as a result, they build healthier relationships and experience greater personal and sexual fulfillment.

    What Skills Does an Intimacy Coach Need?

    A lot of your work will revolve around conflict resolution and helping people improve their interpersonal communication. Here are five main coaching skills that will help you do that:

    1. Active listening

    Active listening is about paying attention to both what your client is saying and what they aren’t saying. You need to observe their body language, hold space for them to express themselves fully, and encourage them with follow-up questions.

    Common active listening techniques include mirroring your client’s thoughts or paraphrasing what they have just said. These tools help your clients observe their thought processes from an outside perspective. 

    2. Active questioning

    Listening is important, but questioning can take the client’s conversation even deeper. Using the right coaching questions at the right time can open up new insights for your clients and encourage self-reflection.

    Powerful questions can make clients look at their relationship problems from a new angle. They can also help them discover deep-seated beliefs that might be standing in the way of positive change.

    3. Building trust

    Building rapport with clients is key in any coaching relationship, but especially with intimacy coaching clients. The issues they approach you with are delicate, so to open up in front of you, they need to trust you 100%.

    You can create a safe space in your coaching sessions by offering a non-judgmental space and making them feel accepted.

    4. Having a game plan

    Intimacy coaching focuses a lot on the emotional aspect of the client’s life, which makes the coaching process more fluid. However, that doesn’t mean that the coaching work is aimless.

    Set clear intentions with your clients on what goals and intentions they would like to pursue in their work with you. Define what skills they need to cultivate in themselves to make progress toward their ideal relationship. Then, acknowledge their progress and celebrate their milestones as they move along their coaching journey.

    5. Giving actionable feedback

    A professional intimacy coach must provide constructive feedback that helps the client grow. This feedback should be unbiased and always based on your client’s objectives.

    You can make your feedback actionable by assigning certain tasks as homework to your clients, from journaling prompts to simply paying more attention to a particular aspect of their relationship in the coming week.

    An intimacy coach in a session with a married couple

    What Makes an Intimacy Coach Different From a Sex Coach?

    Cultivating intimacy plays a vital role in helping people develop a healthy sexual life. However, intimacy and sex aren’t the same thing. Hence, the role of a sex coach also differs from that of an intimacy coach.

    Here’s a closer look at the two:

    Intimacy Coach Sex Coach (or Sexual Intimacy Coach)
    Focus Emotional connection, closeness, and trust Physical aspects of sex, sexual health, and performance
    Approach Works on building deep emotional bonds Concentrates on improving sexual skills and knowledge
    Goals Enhancing emotional intimacy in relationships Enhancing sexual satisfaction and resolving sexual issues
    Techniques Communication exercises, trust-building activities Sexual education, techniques, and practices
    Who They Help Individuals or couples seeking a deeper connection Individuals or couples looking to improve their sex life
    Outcome Strengthened emotional bond and understanding Improved sexual confidence and experiences

    How to Become an Intimacy Coach

    Intimacy coaches need adequate qualifications to be able to build a successful practice in this field. There are relationship coach and intimacy coach certification programs, as well as more comprehensive coach training alternatives that teach you the key methodology required for this career.

    Besides training, there are a few attributes that great intimacy coaches share. They should:

    • Be able to put clients at ease
    • Have a reassuring presence that helps clients feel safe enough to talk about their deepest secrets
    • Be able to communicate about delicate issues in a humane manner while maintaining professionalism
    • Have clear boundaries with clients

    How Much Do Sex and Intimacy Coaches Earn?

    A sex and intimacy coach’s salary greatly depends on the type of clientele you’re working with. Professionals in this niche typically charge $125 to $300 for a 60-minute session and offer monthly coaching packages, workshops, and retreats to supplement their income.

    This is pretty average compared to other coaching niches, so if you feel that intimacy coaching is your calling, you can build a career around it that’s both fulfilling and lucrative.

    What Is the Typical Clientele of Intimacy Coaches?

    Your clientele as an intimacy coach varies depending on your specific niche and expertise. However, here are some common types of individuals and couples who seek intimacy coaching:

    1. Singles

    Loneliness is the biggest epidemic affecting the modern population. Though not all singles desire to be in a committed relationship, intimacy is a core human need that we can all cultivate in different ways in our lives. 

    There are seven different kinds of singles you may come across:

    • Temporarily single. Someone who is actively seeking a partner and is in between relationships.
    • Recently divorced or widowed. Someone recovering from loss and not ready for a relationship.
    • Frustrated single. Someone who wants a partner but is not able to find one and gives up.
    • Passive single. Someone who wants a relationship but is not actively seeking a partner.
    • Single, but not available. Someone who has a self-perception of being single and desires a lasting relationship but is engaging in short-lived relationships to get needs met.
    • Busy or distracted single. Someone who is absorbed in being a single parent, career, or school and doesn’t have the time nor the desire for a partner.
    • Single by choice. Someone who has no desire for a partner.

    Some of these people are not seeking help with intimacy at all, or they only want to work on their relationship with themselves and their platonic relationships.

    Others are open to finding romantic love, but they haven’t managed to until now. They might need your help to get ready for an intimate relationship or develop new strategies in their dating life.

    2. Couples

    Romantic relationships go through various stages. Each of them presents their own unique challenges to a couple.

    As with singles, not all couples are alike. There are four types of couples you may come across as an intimacy coach:

    • Individuals in the dating phase. This usually means two people who are exploring a relationship with each other but haven’t committed to it yet. They may want to work with you to work through commitment and intimacy issues that are standing in the way.
    • New couples. These are couples who have decided to be in a romantic relationship together. If they’re monogamous, they stop dating other people and become exclusive. They may need your help to establish a stronger foundation for their relationship and test their long-term compatibility.
    • Couples in long-term relationships. Some committed couples may need your help to navigate changes in the relationship, such as moving in together or having kids together. Others might want to work on their sexual intimacy or rediscover attraction for each other.
    • Couples considering alternative relationship models. This may be transitioning into an open marriage or changing housing arrangements.

    Spark the Flame, Inspire Change

    Intimacy coaching isn’t just a career; it’s a calling. It’s a chance to ignite sparks, transform connections, and witness the raw beauty of human vulnerability blossoming into thriving relationships. 

    If you crave that kind of impact, join us in the free Become a Mindvalley Certified Life Coach masterclass and discover how to turn your passion into a purpose-driven path.


    Images generated on Midjourney.

    Annamaria Nagy

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  • 10 Types of Coaching That Can Help You Build a Fulfilling Career

    10 Types of Coaching That Can Help You Build a Fulfilling Career

    Coaching isn’t a niche profession anymore. The market value of the industry is expected to reach $1.34 billion this year.

    According to iPEC, there are over 1.5 million searches online each month about coaching. As the demand for these services goes up, the industry further diversifies itself to cater to clients from all walks of life.

    You can build a fulfilling and lucrative career in any coaching niche, but only if you have a clearly defined audience to tailor your services. Let’s explore what types of coaching you can specialize in in 2024 to help clients make lasting changes in their lives.

    What is Coaching?

    Let’s backtrack for a moment to look at what coaching is in general and why niching down is important.

    Coaching is a collaborative process where a coach (you, in this case) helps facilitate the personal or professional growth of clients. Coaches use various techniques and reflective exercises as part of their methodology to help clients identify their goals, overcome their challenges, and improve in a particular aspect of their lives.

    The key to powerful coaching is specificity. If your clients wanted general advice, they wouldn’t need to hire you; they could just Google the answer. They need you because you can tailor the coaching methods to their unique situation.

    This is why coaches tend to specialize based on their expertise, experience, and areas of interest. Niching down allows you to deepen your coaching frameworks and skills in a particular domain and establish yourself as an expert in it. Besides your specialty, there are different types of coaching styles, methodologies, and processes you can further differentiate yourself with.

    What Are the Different Types of Coaching?

    Here are 10 coaching niches that are still going strong in 2024, allowing you to build a thriving career in them.

    1. Life coaching

    Life coaching shares some fundamental coaching principles with other specialties, but its primary emphasis is on personal development and overall life satisfaction.

    Life coaches tend to work with clients holistically across diverse areas, such as relationships, careers, and health. They help them identify their values, aspirations, and what gives them fulfillment.

    Coaching someone holistically doesn’t mean your approach isn’t specialized. For example, different types of life coaching may zoom in on your client’s:

    • Life vision
    • Work-life balance
    • Confidence
    • Long-term goals
    • Lifestyle

    This way, you can identify a narrow focus for your coaching process and achieve specific outcomes for your client.

    Example of a well-known life coach: Tony Robbins, who helps clients break through their limitations to reach their goals.

    2. Health and wellness coaching

    Health and wellness coaching specifically addresses the client’s health-related objectives and aims to build a lifestyle that supports them. It may focus on:

    • Nutrition
    • Exercise
    • Longevity
    • Energy management
    • Mental health
    • Sleep quality
    • Managing chronic health issues

    Health coaches work with clients to identify specific and measurable goals related to their physical or mental health. Some combine a variety of methodologies to achieve overall well-being, while others specialize in an area like hormonal health or weight loss.

    Example of a well-known health coach: Dr. Deepak Chopra, who combines holistic health practices with spiritual teachings.

    3. Executive coaching

    A survey testing the effectiveness of executive coaching showed a 788% return on investment for Fortune 500 companies. Companies know that their bottom line can only go as far as the growth of their leaders.

    When they hire executive and organizational coaches, they expect them to boost the skills of their employees in key positions. These competencies may include:

    • Leadership
    • Strategic thinking
    • Emotional intelligence
    • Conflict resolution
    • Assertive communication
    • Decision-making
    • Crisis management
    • Performance
    • Goal-setting and planning
    • Negotiation

    As an executive coach, you need to take into account both the professional goals of the leaders you coach and the objectives of the organization.

    Example of a well-known executive coach: Marshall Goldsmith, who helps clients understand how their beliefs and environments trigger their behaviors.

    4. Business coaching

    Business coaching helps improve the entrepreneurial skills of business owners, such as strategic planning, marketing, and overall business development. It aims to enhance the performance of both the business and the person who’s heading it.

    Different types of business coaching may focus on professionals starting their first venture, entrepreneurs who want to scale, or serial entrepreneurs looking for an exit strategy. With one in six entrepreneurs turning to coaches to improve performance, this specialty can help you maintain a steady flow of clients.

    Example of a well-known business coach: Brian Tracy, an expert in sales and business-oriented personal development.

    5. Intimacy coaching

    Intimacy coaches guide individuals or couples to enhance the overall quality of their intimate relationships. They work with clients to help them communicate better with their partners and encourage the open expression of emotions, needs, and desires.

    They often address issues related to:

    • Trust and vulnerability
    • Sensuality and play
    • Dealing with emotional trauma
    • Developing a sense of safety in sexual relationships

    Intimacy coaches are especially good at providing a safe and supportive space for clients to explore different aspects of their intimate lives. This includes both sexuality and fostering deeper emotional connections.

    Example of a well-known intimacy coach: The Belgian-American psychotherapist Esther Perel, known for her books Mating in Captivity and State of Affairs.

    A couple having an intimate moment of connection.

    6. Leadership coaching

    Leadership coaches focus on developing leadership competencies and effectiveness. They may work with executives, managers, or team leaders to:

    • Help them overcome limiting beliefs around being in charge of others
    • Identify strengths and build on them
    • Set goals for developing a particular skill
    • Foster self-awareness and emotional intelligence
    • Explore new leadership approaches and communication styles
    • Improve their decision-making processes
    • Work on their relationship with their teams
    • Empower them to lead with authenticity, resilience, and a strategic vision

    Depending on the client’s objectives (and who hires the coach), the coaching process may concentrate on the leader’s impact on the organization, their personal job satisfaction, or both.

    Example of a well-known leadership coach: John C. Maxwell, an American speaker, pastor, and author of several books.

    7. Personal development coaching

    Personal development coaches help individuals tackle issues that hinder their growth. It primarily focuses on the client’s self-improvement as the catalyst for reaching their life goals.

    Work is not about your work. Rather, your work is nothing more than the ultimate vehicle for your personal growth. — @vishen Click To Tweet

    Some common objectives of personal development coaching are:

    • Improving self-awareness
    • Balancing various areas of life
    • Developing a growth mindset

    Personal development coaches believe that our ultimate objective in life is to continuously better ourselves. Our life goals are simply a result of our consistent efforts to grow.

    Example of a well-known personal development coach: Oprah Winfrey, an American talk show host.

    8. Career coaching

    One of the best ways to lead a satisfying career is to choose one that suits your personality and skills. Career coaches help clients analyze their strengths and interests to find out what that professional path is for them.

    They may help them with:

    • Entering the job market after graduating
    • Advancing to higher positions
    • Getting better performance reviews
    • Developing a stronger resume for job applications
    • Getting better at interviews
    • Transitioning to a new career path
    • Retiring from a career
    • Balancing multiple careers at once

    The career coaching process often involves assessments, goal-setting, and making informed career decisions.

    Example of a well-known career coach: Richard Nelson Bolles, author of What Color Is Your Parachute?

    9. Relationship coaching

    An 85-year Harvard study concluded that the number one factor that contributes to our happiness is the strength of our relationships—and that’s not limited to our romantic lives. Developing healthy relationships with our friends, coworkers, family, and community is just as important.

    The quality of our relationships determines the quality of our lives. — @EstherPerel Click To Tweet

    Relationship coaching can help clients navigate their various interpersonal relationships. It helps them improve their communication, understand their needs, and set healthy boundaries. If you’re a relationship coach, your clients may approach you to help them:

    • Explore different models of romantic relationships
    • Get better at parenting
    • Establish new agreements within a relationship
    • Resolve conflicts and navigate relationship dynamics

    Ultimately, relationship coaching aims to empower individuals or couples to create healthier, more fulfilling relationships that foster mutual growth.

    Example of a well-known relationship coach: Dr. John Gottman, renowned for his research on marital stability and relationship coaching.

    10. Spiritual coaching

    Spiritual coaches assist clients in cultivating and deepening their connection to their own beliefs and spirituality. They are never meant to sway clients towards any specific beliefs or values but rather to help them discover their own path.

    For example, they may work with clients to:

    • Adopt new practices like meditation or qi gong
    • Make spirituality an integral part of their everyday life
    • Guide their spiritual discovery
    • Heal religious trauma
    • Foster a sense of inner peace and fulfillment
    • Practice mindfulness in everyday moments
    • Create a safe space to express their spiritual journey

    As a coach in this niche, you can help clients find more meaning and purpose in their lives and empower them to choose their own beliefs.

    Example of a well-known spiritual coach: Gabrielle Bernstein, known for her teachings on meditation and mindfulness.

    The 10 types of coachingThe 10 types of coaching

    How to Find the Right Coaching Type for Me

    Unsure about which coaching specialty fits you best? Here are some ways you can decide which coaching specialty is best for you.

    1. Note your biggest passions, as well as your personal and professional experiences that you can use with clients.
    2. Assess your unique gifts and talents that set you apart from the rest of the industry.
    3. Define the specific audience you want to serve in terms of their core desires and key challenges.
    4. Focus on the problem you want to solve rather than the industry you want to fit in.
    5. Define what services you want to offer and test them on a few initial clients.

    Remember, finding the right coaching niche is a journey. Embrace the exploration, experiment, and trust your intuition; you’ll discover your perfect fit in no time.

    Unleash Your Limitless

    The coaching boom is exploding, offering financial freedom, flexible hours, and a fulfilling career that impacts lives. Discover if coaching is your calling in the FREE Become a Mindvalley Certified Life Coach masterclass.

    You’ll tap into the surging demand for coaches, master the proven framework to transform lives and build a thriving coaching business with a clear roadmap and powerful tools. So stop dreaming of freedom; make it a reality.


    Images generated on Midjourney.

    Annamaria Nagy

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  • 5 Intuitive Techniques to Help Supercharge Your Client Results

    5 Intuitive Techniques to Help Supercharge Your Client Results

    There’s one word that’s thrown around a lot when it comes to growing a coaching business.

    Hustle.

    Some entrepreneurship gurus say you need to work 60 hours a week to succeed. They end up burned out and unfulfilled.

    There’s a much smarter and more meaningful way to grow your coaching business: by connecting to your intuition.

    Here’s how you can build a coaching business with more intuition and less effort, according to Ajit Nawalkha, the co-founder of Mindvalley Coach.

    What is Intuition, and How Do We Tap Into It?

    Intuition is the ability to understand something instinctively, without the need for conscious reasoning.

    But what does this mean on a practical level?

    Learning to listen to your own intuitive ideas can make a world of difference. It can help you create demand for your coaching programs and a queue of high-end clients.

    So yes, it’s safe to say that letting your intuition run your business has a high return on investment.

    You might be wondering, “How do I go from always hustling to taking inspired action? What do I need to learn to welcome more ease into my business?”

    Intuition is our sixth sense and internal compass. It’s that gut feeling you experience when it comes down to making important life and business decisions.

    Our inner guidance has the ability to access information well beyond our conscious mind. It can access divine wisdom, and it’s continuously whispering the answers to all our questions.

    It’s our mindset as entrepreneurs that can hold us back from being our greatest, not our knowledge.

    Our greatest enemies are our self-doubts.

    Many entrepreneurs rely on their intuition just as much as they rely on their business brains to create successful ventures.

    5 Ways to Tune Into Your Intuition as a Coach

    So is your logic leaving your clients uninspired? Here are five ways you can lean into your intuition—and how you can use it to grow your coaching business with ease.

    1. Listen

    We are all subliminally receiving divine guidance. Some of us can hear it better and with more ease than others, but we can all work on opening this communication channel and making our inner voices louder.

    How? By simply listening.

    Intuition is just like a muscle; it takes time and practice to perfect.

    Include some “listening time” into your daily morning routine to connect better with your hunches. Tune into your desires by simply imagining what it would feel like to be experiencing all that you want right now (not in the future).

    Ask yourself: 

    • How can I achieve my goals with ease?

    If the insights don’t come straight away, don’t worry; they will pop up later in the day. The more you practice this, the more inspiration will flow into your life.

    Acknowledge those inexplicable urges and recognize them as your inner voice speaking.

    Nurture your intuition and become conscious of those inescapable feelings, and over time, you’ll learn to rely on these instincts.

    2. Observe your energy

    Next, focus on your energy. Your intuitive ideas will be a perfect match for them.

    According to Ajit Nawalkha, “inspiration can be received through lower vibrational states (such as anger or fear) and from higher vibrational states (excitement, belief, and love).”

    It’s a bit like tuning your radio to focus on the ideas that will best serve you.

    You can do this by visualizing what you want to accomplish and paying attention to how you would feel if you already had what you wanted.

    Instead of switching on your phone and computer first thing in the morning, turn your attention to your own thoughts first. Adopt a meditation or journaling practice where you reflect and notice what’s going on in your mental space.

    Successful entrepreneurs use an equal balance of strategizing and initiation to guide their businesses. And part of strategizing is using your intuition to guide your business decisions.

    3. Let your inner guidance scare your ego

    Let your inner guidance run wild.

    Your intuition will often tell you important and intimate things nobody else would dare to—and it’s in our DNA for our own minds to argue with this advice.

    The human mind is not designed to let us make changes easily. Our local (programmed) minds will fight any ideas that will make you expand beyond your comfort zone.

    Your ego wants to keep you safe, and that’s okay.

    If your intuitive ideas excite your soul, if they speak to your ​​soul’s purpose, follow through on them—and do it quickly before your mind starts to overthink.

    4. Dare to be irrational

    Intuitive ideas that come from a higher self-connection often sound irrational.

    Your inner guidance is arguably your highest form of intelligence. It has the potential to boost your drive, transform your world, and fulfill your purpose.

    It knows far more than what your logical mind does, so it’s only natural that it sounds irrational.

    When intuition hits, refrain from judging the idea based on how much sense it makes. Ignore the part of your brain telling you, “This doesn’t make sense.”

    Instead, evaluate it by considering how it makes you feel.

    If the idea feels expansive and exciting (but often scary at the same time), you can bet this is your higher self showing you the way.

    5. Take action on it

    Intuitive ideas have no value without action. Trust your instincts, which tell you how to move forward—even if they seem illogical or scary at first.

    When you trust your gut, you start making better decisions in both your business and your personal life. Your projects and clients begin to align effortlessly, and you meet your business goals swiftly.

    As entrepreneurs, it’s important that we align our intuitive urges with our business goals and intentions. So next time you’re wondering what steps to take in your business, tap into your inner guidance and let it show you the way.

    Awaken Your Unstoppable

    Are you ready to answer your calling, unleash your intuition, and empower others to create extraordinary lives? 

    The free Become a Mindvalley Certified Life Coach masterclass is your gateway to unlocking your potential. In this immersive training, you’ll discover the secrets to unlocking your intuitive potential, mastering transformative coaching techniques, and building a thriving business that aligns with your soul’s purpose.

    Welcome in.


    Images generated on Midjourney.

    Annamaria Nagy

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  • Top 5 Fastest-Growing Coaching Niches in 2024

    Top 5 Fastest-Growing Coaching Niches in 2024

    From helping people climb the career ladder to guiding them toward a healthier lifestyle, there is a niche for every coach.

    The question is, which path should you take?

    The fact is, the coaching landscape is constantly evolving. So aligning with the fastest-growing coaching niche not only sets you up for success but also ensures that your skills stay relevant and in demand. 

    Why Do You Need a Coaching Niche?

    Choosing a niche allows you to deepen your knowledge and expertise in a specific area. This makes you a credible and reliable resource for your clients, attracting those who truly need your particular skills and experience.

    In fact, the coaching industry is expected to grow by $1 billion in 2024 compared to the previous year. And as the industry expands, so does the variety of coaching specialties.

    By niching down, you differentiate yourself from other coaches and avoid being seen as generic. This allows you to target your marketing efforts and attract clients who are specifically looking for the type of coaching you offer.

    And here’s the best part: Niching down is profitable. 

    Why? Because it means you’re an expert who offers solutions to specific needs. Plus, it also helps you build trust and rapport with your clients more quickly, ultimately leading to better outcomes and higher satisfaction.

    What Is the Fastest-Growing Coaching Niche in 2024?

    Ultimately, the “fastest-growing” niche might vary depending on your location, target audience, and individual skills and passions. With that being said, some are experiencing exponential growth.

    1. Wellness coaching

    Imagine wellness coaching as a garden—a place where everything is growing in a balanced way. To take care of your garden, you need to cultivate it as a whole, not just one patch.

    Wellness coaches help clients improve their health holistically, which means they look at everything from physical fitness to emotional stability and mental strength.

    Wellness coaches are like gardeners, helping clients set their health goals, planning how to reach them, and offering support as they grow and change.

    They might focus on areas like:

    • Nutrition (what you feed your garden)
    • Exercise (how you keep your garden resilient)
    • Stress management (how you protect your garden from storms)
    • Sleep (giving your garden time to rest and rejuvenate)
    • Work-life balance (making sure all parts of your garden get the attention they need).

    As the average person becomes more and more focused on their health, the demand for health coaching grows—not just for individuals but for the corporate sector too.

    More and more companies are investing in health and wellness programs for their employees. In fact, the corporate wellness market is projected to be valued at $84.5 billion by 2027.

    This allows wellness coaches to charge higher rates. According to the latest study conducted by the ICF, wellness coaches charge between $75 and $200 per hour. For more experienced coaches, that rate can be as high as $300.

    As more people become aware of the importance of holistic well-being and illness prevention, wellness coaches can expect a steady flow of clients.

    What are the most profitable coaching niches in health and wellness?

    Wellness coaching is sought after by both individuals and organizations. Here are some niches you’ll find in this arena: 

    • Weight loss. This is for individuals wanting to improve their health, be it losing weight, handling stress better, sleeping well, or just living a healthier life.
    • Chronic disease management. The client demographic here are for those who want to adopt a healthier lifestyle so that it prevents chronic conditions like autoimmune, neurological, respiratory disorders, and so on.
    • Employee wellness. More and more companies are investing in employee well-being because they know a healthy workforce is productive. You can give workshops, group sessions, or one-on-one coaching to improve employee health.
    • Fitness. As a wellness coach, you can help your clients perform better at sports, develop workout routines, and reach specific fitness goals.
    • Mind-body. In this specialty, your focus is on helping clients practice mindfulness to better manage mental health challenges and be more emotionally resilient.

    By choosing to be a wellness coach, you can make a real difference in people’s lives while enjoying a rewarding and profitable career.

    2. Life and mindset coaching

    If life is a road trip, life and mindset coaches are your GPS.

    They help people navigate their personal and professional lives, overcome roadblocks, and keep a positive mindset.

    Life and mindset coaching is about empowering clients to understand their values, dreams, and goals—sort of like mapping out their destination. 

    Then they equip them with the tools and strategies needed to get there.

    Mindset coaches pay special attention to the road signs in our minds that can either speed us up or slow us down.

    They work on shifting negative thoughts and limiting beliefs, which are like potholes on our journey, to more positive, empowering ones.

    They encourage a growth mindset where challenges are seen as exciting detours, not roadblocks.

    Life coaching is one of the fastest-growing industries in the U.S., with a projected annual growth rate of 4.9% from now to 2030.

    Naturally, the more awareness and demand life coaching services have, the more the market responds. According to the ICF, life coaches make an average of $150 to $250 per hour, and those with more experience can charge over $500.

    What are the most profitable coaching niches connected to personal growth and mindset?

    Profitability depends on several factors, like your expertise, target audience, marketing strategy, and pricing. However, there are some popular and promising niches connected to personal growth and mindset:

    • Mental fitness and mindfulness. There’s a growing awareness of mental health and stress management. As a coach in this niche, you’ll help your clients address anxiety, burnout, and emotional well-being.
    • Relationships. In this domain, you’ll focus on specific areas like communication, conflict resolution, or navigating specific relationship dynamics (couples, families).
    • Financial confidence coaching. You’ll help your clients overcome limiting beliefs around money, manage debt, and achieve financial goals.
    • Productivity and time management. With demanding schedules, time management skills are highly sought-after. As a life and mindset coach, you’ll address procrastination, organization, and focus techniques.
    • Niche health coaching. Go beyond general health to specialize in areas like gut health, sleep optimization, or chronic illness management.
    • Digital detox and tech management. Your target audience are those who need help with screen time, technology addiction, and achieving a healthier balance with technology.

    By specializing in life and mindset coaching, you can help your clients navigate defining transitions in their lives.

    3. High-performance coaching

    Imagine you’re a race car driver. You’ve got a great car, you’re on the track, and you’re ready to go.

    But to win the race, you need more than just a good car and a sense of direction, right? You need a top-notch pit crew, an effective race strategy, and the mindset to cross the finish line.

    That’s where high-performance coaching comes in.

    It’s like the ultimate pit crew for people who want to go above and beyond in their personal and professional lives. It’s about helping individuals hit extraordinary levels of performance and success like racers breaking their personal speed records.

    This type of coaching is rooted in the science of peak performance. It aims to unlock a person’s full potential and help them exceed their current limitations.

    High-performance coaches use a mix of coaching techniques and strategies like goal-setting, reframing, and resilience training. They work on energy management, productivity, and building positive habits, aiming to foster a high-performance attitude.

    High-performance coaching has been gaining speed, thanks to a growing demand for peak productivity in all areas of life.

    The global personal development industry, which includes high-performance coaching, is expected to reach $67.02 billion by 2030, growing by 5.5% year over year.

    High-performance coaches have great earning potential because they typically work with high-level executives, entrepreneurs, and athletes. Their clientele is ready to invest in boosting their results and has the purchasing power to do so.

    What are the most profitable coaching niches in high-performance coaching?

    There are client groups out there that commonly seek high-performance coaching. Let’s explore some niches in this category. 

    • C-suite. Your clientele would be CEOs, COOs, and other top executives who are facing unique challenges like strategic decision-making, navigating board dynamics, and leading through crisis.
    • Performance for entrepreneurs. As a coach in this niche, you’ll help budding or seasoned entrepreneurs juggle multiple projects, perform under pressure, and lead their teams effectively.
    • Sports High-performance coaching plays a key role in sports. Here, you’ll help athletes boost their performance, handle pressure in a competitive environment, and stay mentally tough.
    • Career acceleration. Your clients are professionals wanting to move up in their careers. So you’ll help them find ways to boost their performance and stand out in a competitive job market.
    • Life optimization. This specialty helps those who are seeking peak performance in different areas of their lives. So, you’ll help them with habit formation, goal setting, overcoming limiting beliefs, and time management.

    High-performance coaching offers a rewarding and lucrative niche for coaches looking to boost their clients’ potential.

    Health coach coaching his athlete client

    4. Career coaching

    Imagine yourself as a ship’s captain, navigating the vast ocean of career possibilities. 

    Sometimes, the waters are calm and the path is clear. But stormy seas and unexpected detours can sometimes throw you off course.

    This is where career coaches come in, acting as your reliable compass and guiding clients through their career journey.

    They assist people as they climb up the ladder in their current workplace, switch professions altogether, or jump back into the job market after a break.

    They equip their clients with the tools, strategies, and confidence to recognize their strengths, set career targets, and accomplish successful transitions.

    These coaches use various methods, such as:

    • Assessing skills,
    • Reviewing resumes,
    • Preparing their client for interviews,
    • Giving them networking strategies,
    • And teaching them negotiation tactics.

    The world of career coaching has been expanding, fueled by economic changes, tech advancements, and the ever-changing job market.

    It’s expected to grow by 8.17% each year, reaching a projected value of $4.65 billion by 2030.

    The career landscape is constantly evolving, and with it, the need for specialized coaching support. Here are some trending fields related to career coaching:

    • Career transition coaching. You’ll assist individuals who are navigating major career changes, like midlife career shifts, returning to work after a break, or entering a new industry.
    • Career clarity coaching. As a coach in this niche, you’ll help your clients identify their strengths, values, and interests to find fulfilling career paths.
    • Job search coaching. You’ll support your clients with resume writing, interview preparation, networking strategies, and overall job search process optimization.
    • Remote work coaching. There’s been a continued rise in remote work. So you’ll guide your clients on how to thrive in this work environment, including navigating virtual communication, time management, and maintaining work-life balance.
    • Diversity and inclusion coaching. You’ll assist organizations in creating inclusive workplaces and supporting underrepresented groups in their career growth.

    For coaches looking for a new niche, career coaching offers a chance to make a significant impact on their clients’ lives while enjoying a profitable career.

    5. Small business coaching

    Running a small business can be like solving a giant puzzle with too many pieces.

    This is where a small business coach comes in. They’re the ones who help clients fit all those puzzle pieces together, namely:

    • Creating a business plan,
    • Streamlining operations,
    • Implementing marketing strategies,
    • Managing a team,
    • And navigating the ever-changing business landscape.

    What’s cool about these coaches is that they are a mix of a wise mentor, a savvy business strategist, and a personal cheerleader. They act as a sounding board and a catalyst for business growth.

    They take a good look at the business from an outside perspective, shine a light on the areas that go unnoticed, and spark new, exciting ideas.

    There are over 32.2 million small businesses in the U.S. alone, accounting for a whopping 99% of all U.S. businesses.

    You may expect that big corporations have more to invest, but the numbers show that small businesses are open to hiring coaches too. A survey shows that approximately 25% of them have used business coaching services in the past to improve their operations and achieve growth.

    The business coaching industry is expected to grow by 5.5% each year and reach $20.9 billion by 2030.

    What are the most high-demand coaching niches for small businesses?

    Small businesses face unique challenges and often require specialized coaching to thrive. Here are some in-demand niches with high potential:

    • Marketing and sales coaching. You’ll help businesses develop effective marketing strategies, improve lead generation, and convert leads into paying customers.
    • Business operations coaching. Micro-businesses often find themselves overwhelmed by tasks, lacking organization, or facing bottlenecks. You can assist them with streamlining processes, improving efficiency, and optimizing systems for growth.
    • Financial management coaching. You’ll guide businesses in managing cash flow, budgeting effectively, and making sound financial decisions.
    • Leadership and team coaching. You’ll help owners and managers develop leadership skills and foster effective teamwork.
    • E-commerce and digital marketing coaching. You’ll support ventures in navigating the online marketplace, optimizing their online presence, and leveraging digital marketing strategies for success.

    Small businesses are the heart of the global economy, with dynamic challenges. Helping them grow can offer a rewarding and profitable coaching career.

    How to Choose the Right Coaching Niche

    Choosing the right niche for you is like hunting for the perfect coffee blend. You might want it to be strong but not overpowering, smooth but not dull, and above all, it needs to leave a lasting impression. 

    And just like finding that coffee that hits all the right notes, you’ll want your niche to align with your strengths and interests and create a positive impact on your clients.

    You need to ask yourself:

    • What’s your coaching style? What are you passionate about? Where are your unique talents?
    • Who do you want to help? What are their struggles? What are their dreams?
    • Is there a demand for what you’re offering?

    Choosing a niche isn’t limiting you. It’s more like tuning a guitar. You’re focusing on finding the perfect note that resonates with your audience.

    If you need more guidance, take our free test to find the perfect coaching niche for you.

    It’s Time to Niche Down

    Choosing one of these emerging coaching niches in 2024 can bring you a steady clientele and help you make a bigger impact.

    However, niching down is also about finding what you’re most passionate about and identifying the clients you’re most called to work with.

    If you’re looking for a clear roadmap to building a stable and profitable coaching career in any niche, join us in the free Become a Mindvalley Certified Life Coach masterclass.

    You’ll learn how to capitalize on the emerging demand for coaches to build a purposeful career—no matter the economy.

    Annamaria Nagy

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  • 5 Steps to Integrate Spiritual Psychology In Your Coaching

    5 Steps to Integrate Spiritual Psychology In Your Coaching


    Say you have a client who’s going through a challenging period in their life. No matter what they try, they’re not able to create breakthroughs or use any of the psychological tools to the greatest capacity. 

    Well, if that’s happening, maybe the missing piece is integrating spiritual psychology.

    This is a concept that’s an evolving area. However, it can become one of the greatest strengths of any coach.

    So when you ingrain your coaching practices with spiritual psychology, you may just find that you create transformation in your clients easier and faster.

    What Is Spiritual Psychology?

    Spiritual psychology in coaching is an approach that integrates psychological principles with spiritual wisdom and practices. It acknowledges the interconnectedness of mind, body, and spirit.

    This coaching modality often explores themes such as purpose, meaning, values, and mindfulness, fostering a holistic approach to well-being. Spiritual psychology encourages individuals to explore their beliefs, tap into their inner wisdom, and align their actions with their spiritual values.

    Consider this…

    As human beings, we have three different types of bodies. We have our physical bodies, of course. Then we have a psychological body, which most people are also aware of. And finally, we have our spiritual body. 

    Most coaching approaches tend to focus on the first two. However, the third is often ignored.

    That’s why, according to Ajit Nawalkha, the co-founder of Mindvalley Coach, using it in your coaching session can help your clients connect with their spiritual dimension and address challenges from a holistic perspective.

    What are some of the different approaches to spiritual psychology?

    The world of spiritual psychology is a diverse and vibrant one. Here are some approaches you may come across:

    • Transpersonal psychology: spiritual development and other transcendent experiences
    • Existential psychology: the individual’s search for meaning
    • Humanistic psychology: an individual’s potential for self-actualization

    There are other approaches that exist. Ultimately, the best one is the one that resonates most with your client’s individual needs and beliefs.

    man meditating outdoors

    Why Is Spiritual Psychology Important?

    The importance of spiritual psychology lies in its unique approach to understanding and fostering human well-being. 

    Because it integrates psychological practices with spirituality, it provides tools and practices for exploring your client’s inner world, uncovering hidden patterns, and fostering personal growth. Through techniques like meditation, mindfulness, and dream analysis, they can gain deeper insights into their motivations, strengths, and areas for improvement.

    What’s more, spiritual psychology emphasizes the importance of connection and belonging. It encourages us to cultivate compassion, empathy, and forgiveness, fostering deeper and more meaningful relationships with others.

    If you use spiritual psychology to create abundant breakthroughs in your clients, it may lead to a whole new dimension of possibilities. It helps them experience what it’s like to live a purposeful life, and, in certain cases, it may even lead to spiritual awakening.

    5 Steps to Integrating Spiritual Psychology in Your Coaching 

    The most ignored kind of body in ourselves is the spiritual body, our spiritual well-being. And that is where a spiritual life coach comes in. — @ajit Click To Tweet

    Spiritual psychology can help pave the way for a more meaningful and fulfilling existence for individuals and society as a whole. However, it’s important to note that not everyone will be open to this approach.

    So make sure your client is comfortable before diving into it.

    1. Build your coaching philosophy 

    The first step to embracing spiritual psychology in your coaching is to build a solid coaching philosophy. It’s also the step that will likely take up the most time.

    Research this field of coaching thoroughly. Read up on spiritual psychology facts and the experiences of successful master coaches who use them in their work. Attend some training sessions on the topic.

    Once you become familiar with a few branches of spirituality, ask yourself: 

    • What is the coaching philosophy that I believe in?
    • How will I integrate spirituality with psychology in my coaching sessions? 
    • What are the coaching tools and techniques I will use to apply my philosophy in my sessions?

    2. Identify your ideal clients

    It’s important to know your audience. Who are the people who will resonate with what you have to offer? Who are the people who will not be open to it?

    Spiritual psychology is a relatively new dimension of coaching, so many people might not be able to grasp the concept. It might not make sense to them. 

    Have clarity on who your services are for and who won’t match your client profile.

    3. Coach, coach, and coach some more

    Embrace the unknown and the uncomfortable. Open your mind to a narrative that is beyond what can be cognitively explained. 

    Keep coaching, but try to go beyond mindset and psychology. Embrace the ebb and flow of spiritual energy while you are developing your spiritual psychology practices.

    4. Build short-term coaching packages

    You might find that people resist a long-term commitment to spiritual coaching. It’s because this is an unorthodox coaching methodology that can be uncertain and ambiguous to many. 

    Start with short-term coaching packages—something that is easier for your client to say yes to. 

    For example, you can try a 30-day engagement. Then, if your client sees the results, they will want to continue with you. When the commitment is short-term, your clients are more energized, and you will likely reach a way better outcome—sometimes in just one coaching session.

    5. Serve deeply

    The key to being successful with any type of coaching is to serve.

    You are embarking on a new and profound coaching journey infused with spiritual psychology, so give it your best. 

    • Serve deeply: This will create the best impact. 
    • Serve consistently: This will give you the confidence to grow as a spiritual coach. 
    • Serve frequently: This will help you engage more and more people.

    Make a Change, Create an Impact

    While we have always been spiritual beings, how to really bring spirituality into coaching is a fairly new subject,” says Ajit. With that said, it’s a methodology that can create more profound breakthroughs in your clients and help them gain clarity in complex situations.

    If you want to learn more about how to offer your clients transformative experiences, join the Become a Mindvalley Certified Life Coach masterclass—it’s for free.





    Annamaria Nagy

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  • A Coach’s Guide: 3 Holistic Coaching Strategies for Breakthroughs

    A Coach’s Guide: 3 Holistic Coaching Strategies for Breakthroughs


    Have you ever felt your coaching sessions lacked something… deeper? Like you’re skimming the surface instead of diving into the wellspring of human potential? 

    This is where holistic coaching can make a difference. 

    Whether you’re a seasoned coach seeking new heights or just curious about this powerful framework, implementing it as part of your practice can create a powerful journey of growth and empowerment. Not just for your clients but for yourself, too.

    What is Holistic Coaching?

    Holistic coaching is an approach that considers the whole person—mind, body, emotions, and spirit—within the context of their life. 

    The core idea is that these facets are interconnected and influence each other. By addressing all of them, you help foster deeper self-understanding, lasting growth, and a more fulfilling life for your clients.

    This approach doesn’t necessarily mean that you need to be a life coach and work on all areas of your client’s life. For instance, you can practice holistic wellness coaching by considering how the client’s career affects their well-being. Or you can practice holistic business coaching by helping your client find a sense of meaning and purpose in their business.

    The bottom line is, you equip your client with the tools and knowledge they need to become their own best advocate and make informed choices about their lives. 

    What are some of the different techniques used in holistic coaching?

    Some techniques and tools that help shape your holistic coaching style are:

    • Mindfulness and meditation
    • The Wheel of Life assessment
    • Energy balancing techniques like reiki
    • Creative visualization
    • Yoga and movement therapy
    • Journaling prompts
    • Breathwork

    You don’t have to necessarily practice any particular personal growth tools or healing modalities to coach holistically, but combining a few can benefit your clients in many ways.

    coach guiding client through mindfulness practice

    3 Approaches to Holistic Coaching You Can Use in Your Practice

    It’s no secret that coaching clients always seek profound transformations that touch every aspect of their lives. Here are three ways you can address their multifaceted needs and facilitate lasting change.

    1. Holistic coaching for focus

    We are constantly distracted by something—our smartphones, the internet, emails, or even our own thoughts. As a coach, helping clients navigate and minimize these distractions can significantly enhance their ability to concentrate and achieve their goals.

    That’s why coaching for focus is one of the most important skills you can have in your practice. But the thing is, if you want to help your clients develop greater focus, you first need to do it yourself. Cultivating a calm and organized mind will communicate safety and trust to your clients. 

    There are two basic ways to achieve this: 

    1. Through mindfulness and 
    2. A healthy environment.

    Living in the present helps you reduce your distractions and pay attention to what’s important right now. A healthy environment is necessary for you to get there.

    2. Holistic coaching for growth

    The most powerful coaches arrive at every session with a single purpose: to encourage growth in their clients. They aim to tackle the root of the problem and help the client see themselves in a new light. 

    If you want to excel at coaching for personal growth, you need to put the same effort into your own personal and professional development.

    You can start with a self-coaching exercise to identify situations that cause you discomfort or difficult emotions. Ask yourself: Why am I feeling this way? Getting to the root of your emotional state will open the door to new opportunities for growth.

    Once you test this exercise on yourself, you can bring it to your sessions to help your clients reach their next breakthrough.

    1. Holistic coaching for change

    Using coaching for life transition is based on the Transtheoretical Model, which aims to answer the question: “Is your client ready to change?

    Identify which of these five stages is your client currently in.

    1. Pre-contemplation: You can find your clients at this stage when they haven’t acknowledged that there’s a problem and that they need to make a change. In this case, they are not ready to listen to you as a coach.
    1. Contemplation: Once they accept there’s a need for change, they have reached the contemplation stage. Although they acknowledge that they want to improve their lives, they still lack the determination to act. This is where you, as a coach, come in to help them navigate this uncertainty.
    1. Preparation: After overcoming their doubts, your client is determined to change things. They have done their homework, and they might even know how to move on, but they need that extra push of motivation toward implementation.
    1. Action: When your clients start taking action, they are making changes in their lives. As a coach, you’re there for support, so they don’t go back to square one.
    1. Maintenance: You need to make sure that your client continues the work in the long run and helps them overcome any roadblocks along the way.

    Understanding which stage your client is at will let you improve their performance towards transformational results.

    Unleash Your Power Within

    These are just the first tools in your holistic coaching toolbox. 

    But why stop there? Join the free Become a Mindvalley Certified Life Coach masterclass and learn how to design bespoke paths to well-being for each individual.

    Whether you’re working as a life coach or a professional in a more niche industry, you can gain insights and wisdom from the Mindvalley experts so you can be the coach clients rave about—the one who helps unleash their power within and ignite true transformations.



    Annamaria Nagy

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  • 3 Coaching Philosophy Pillars to Empower You & Transform Lives

    3 Coaching Philosophy Pillars to Empower You & Transform Lives


    Your coaching philosophy forms an integral part of your practice.

    For example, if you’re a life coach, says Ajit Nawalkha, the co-founder of Mindvalley Coach, “you want to have a philosophy around how you would create change for your client’s life.”

    If you don’t have one, you may lose direction. And your clients might become disengaged. 

    So it goes without saying that developing a strong philosophy of coaching is crucial. It’ll help guide you and your clients to success.

    What Is a Coaching Philosophy?

    A coaching philosophy is a core set of beliefs, values, and ideas around how a coach creates transformation in their clients. 

    Some coaching philosophy examples are:

    • Life coaching: You may have a foundational belief that transformation is only possible when your client looks at their life holistically, not just in one aspect.
    • Health coaching: You may hold the belief that your clients need to focus on nutrition just as much as on fitness to improve their health and well-being.
    • Business coaching: You may believe that to have maximum impact on your clients, you need to integrate strategy consulting with your business coaching methodologies.

    Form a philosophy that you stand for and share it with your clients during your discovery sessions to create better alignment.

    Why Do You Need a Coaching Philosophy?

    Developing a clear coaching philosophy is an important part of becoming a professional coach. It helps inform your clients about what they can expect from working with you.

    If you lead with your philosophy and you share that with the client, the client has full knowledge of what they are signing up for. — @ajitna Click To Tweet

    Lack of clarity is the number one reason why coaching fails because it may:

    • Make it harder for clients to trust your techniques,
    • Create a conflict of values between you and your client, and
    • Make your client resistant to following through with your coaching approach.

    When you have a clear philosophy, you approach your client with a particular attitude and a particular aptitude,” Ajit explains. “And because of that, you are also predetermining the kind of outcomes that the clients can expect, the area of work that you may focus on, the kind of results that you would focus on.”

    coach working on his online coaching business

    How Do I Develop My Own Coaching Philosophy?

    Here’s how you can update your existing philosophy or create a new one from scratch.

    1. Identify your values

    Our core values are our guiding light when it comes to making everyday decisions. Identify your top three to five values by asking yourself these questions:

    • Which qualities have contributed the most to your success?
    • How would you like to be remembered when you leave a room?
    • What part of your job do you love the most?
    • What is the most rewarding feeling you give to others?
    • What qualities are you most proud of?
    • What do others say you are good at?

    2. Define your beliefs about each value

    Once you have your values clear, identify how these values translate into coaching.

    For example, if your top value is love, how does that show up with a client? Is it in the way you build your coach-client relationship? Or in the way you coach them? 

    If your core value is accountability, how do you keep your clients accountable? How is this value reflected in your coaching methodology?

    Developing your belief system based on your values will bring clarity to your coaching style and philosophy.

    3. Craft your philosophy based on your values and beliefs

    You can write out your philosophy in a mission statement or as bullet points. Craft a message that clearly communicates your purpose, your values, and your coaching style—combining the elements from steps one and two and integrating them together.

    You can even print it out and add it to your vision board as a daily reminder and inspiration before each coaching session.

    How Do I Share My Coaching Philosophy With My Clients?

    You can share your philosophy as part of your:

    • Discovery sessions,
    • Workshops and seminars,
    • Coaching sessions,
    • Website and social media content, and
    • Onboarding package.

    The coaching philosophy, once developed and once you have found your comfort in it, adapts to the situation that is showing up in the world around you,” says Ajit. And by sharing it in a thoughtful and engaging way, you can establish a strong foundation for successful coaching partnerships and guide your clients toward lasting transformations.

    Your Philosophy, Your Playbook

    The thing is, the world is constantly evolving. And so should your coaching philosophy. Even though your coaching principles are deeply rooted in your values and beliefs, they have to be updated from time to time as you grow in your career.

    Now, if you want to learn how to do so, Mindvalley Coach is dedicated to helping coaches like yourself create a true impact in the world. And it all starts when you join the free Become a Mindvalley Certified Life Coach masterclass.





    Annamaria Nagy

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  • 3 Ways to Go From Side Hustle Coaching to a Full-Time Business

    3 Ways to Go From Side Hustle Coaching to a Full-Time Business


    You’ve finally started your coaching business, and everything feels shiny and new.

    You’re excited. Passionate. Pumped.

    New ideas for coaching services and packages are coming through hard and fast.

    Although it’s just side hustle coaching for now, you know you’re going to switch to a full-time business soon.

    One in three Americans currently has an alternate way of making money other than their job,” says Ajit Nawalkha, the co-founder of Mindvalley Coach. But here’s something many newbies in the industry don’t realize: the start of your journey can be extremely hard to navigate. Mistakes made now can cost you a lot later.

    Think about it…

    This is the starting line. The point where you begin to invite clients, build your reputation, and grow your coaching practice.

    If you don’t get on the right track now, it may take months or even years to correct rookie mistakes and become a full-time coach.

    Here are three approaches from Ajit on how to scale a side hustle business in coaching.

    1. Start Strong

    Knowing how to start a side hustle is one thing. Building a thriving coaching business on the side when you’re not the best coach you can be—that’s impossible.

    Especially if you don’t understand how to include core coaching principles and practices in your sessions. Your clients won’t have results, and your business will never get off the ground.

    Knowing your strengths and using them to get you started is the easiest way to start your coaching business,” Ajit advises. “It also adds to your current experience.”

    So commit to learning everything you can about becoming an extraordinary coach.

    • Enroll in a reputable coaching program or course. 
    • Read great coaching books. 
    • Attend weekend seminars and retreats.
    • Find a mentor to discuss your side hustle business ideas.

    When you do this, you’ll see your coaching skills improve. Exponentially.

    And you’ll start to build an awesome reputation.

    This is one of the fastest and most powerful ways to create a long waitlist of eager clients and lifelong fans and followers.

    2. Become Visible

    The coaching industry is growing at an incredible rate.

    Coaching has become a favorite when it comes to creating an alternative income,” Ajit points out. “It is fun; it’s progressive. There is more demand every day.”

    In fact, it’s the second-fastest growing industry in the world—the average yearly growth is 6.7%. But it means nothing if no one knows you exist.

    From the first day you start your business, focus on learning side hustle marketing methods you can expand on with time. In other words, master becoming visible in a crowded marketplace. 

    Make this your priority. Understand how to craft a personal brand and establish your authority.

    Learn how to pick a niche and market yourself so you will be seen, heard, and trusted by all the right people.

    These are the essentials that will get your coaching business moving forward quickly.

    There’s no need to feel overwhelmed. Just take it step by step—but get going.

    If you don’t, your dream of going full-time will remain just that. A dream.

    coach recording content for social media

    3. Don’t Rush It

    You may have found your purpose, but so many new coaches feel the pressure to go full-time in just a few months. Or even weeks.

    This is a massive mistake. When you rush toward your goal of going full-time, you’ll start to cut corners. You’ll use bad hacks and risky shortcuts where you shouldn’t.

    You’ll take on clients who aren’t right for you, charge prices that don’t reflect your worth, and cut back on your ongoing learning and development as a coach.

    You’ll also feel tremendous pressure and stress to keep going even when you’re drained and depleted. This will block you from coaching at your highest level, and it will damage your reputation.

    And here’s the irony…

    The faster you try to get to full-time status, the slower you progress.

    What does Ajit suggest? “Early in your career, if you set a low expectation of yourself, you stand a chance of actually meeting it.”

    So take a deep breath and take it a little slower. Focus on sustainable success, not quick wins.

    You want to be a transformational coach who’s been around for decades. Not just a “flash in the pan” nobody remembers after a few months.

    And who knows? Before you know it, you could be the one consulting as a side hustler.

    Scale Your Impact, Scale Your Income

    Helping someone through their transformation, even if it’s through side hustle coaching, can be one of the most fulfilling things you can do with your life. What could be better than helping and serving others while making a great living?

    These three powerful strategies are a great start to creating a solid foundation for your business.

    Go deeper by learning the roadmap and skills you need to build a stable and profitable coaching career. Join us in the free Become a Mindvalley Certified Life Coach masterclass.



    Annamaria Nagy

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  • 3 Sales Integrity Pillars to Make You a Kickass Life Coach

    3 Sales Integrity Pillars to Make You a Kickass Life Coach


    Many coaches think that making a sale means sacrificing their integrity. If that’s you, it’s probably why you hate the process.

    You love your clients, and you’re dedicated to helping them achieve results. If only you could get them through the door…

    If that’s not happening, it’s not because you lack the skills. It’s not because you don’t have passion or ambition, either.

    It’s because you want to keep your sales integrity. And no one ever hits their targets if they do that, right?

    Wrong.

    You don’t have to be pushy to call in a long line of high-paying clients. Quite the opposite.

    You can sell millions of dollars worth of events, sessions, and programs by ditching the sleaze factor during a sales conversation.

    Try these three pillars of integrity in sales from Ajit Nawalkha, the co-founder of Mindvalley Coach, to set yourself up for success the next time you’re pitching a client.

    First Pillar: Focus on Connection and Conversation

    We’re more connected now than at any other time in human history. But we’re also more disconnected in very crucial ways than ever before.

    We thirst for real human relationships. As we spend more and more time online, we drift further and further away from face-to-face conversations and genuine relationships.

    That’s why it’s so important to demolish that distance. To create an emotional bond even if you’re on a sales call with a client who is oceans apart from you.

    How do you achieve that? By focusing on authentic connection and conversation—not on selling.

    Talk to your clients. Ask about their lives. Find out what makes them happy and what makes them sad.

    Allow them to reveal their goals and dreams (the real ones and not the ones they think everyone wants to hear). Truly see them for who they are—vulnerable, flawed, amazing human beings on a journey to reach their highest potential.

    When you bring your heart and soul to every sales conversation in this way, you’ll succeed every single time. Because your potential clients will feel seen, heard, and understood.

    They’ll experience the power of an authentic, unapologetic human connection, and they’ll feel compelled to work with you.

    And you’ll make that sale. Without even trying.

    happy client during a coaching session

    Second Pillar: Bring Your Whole Self to the Table

    You will become a master at authentic selling. Why? Because you’re a coach.

    And, as a coach, you care. Deeply.

    You want to create positive transformations for people. Your heart is already in the game. So there’s no need to try to be a “salesperson” or to try to practice ethical sales.

    Instead, take a deep breath and be yourself. That’s all you need.

    Allow the real you to shine through. The “you” who dreamed of becoming a coach. The “you” who cannot think of anything better in this life than making a great living helping others.

    When you bring your authentic self to the table, your clients will feel your love, your commitment, and your desire to help.

    This is what sells. This is what inspires clients to pick one coach over another. Not credentials or testimonials—although those are helpful too.

    When it’s down to the wire, your clients will choose to work with you because they can feel how much you care.

    So ditch those sales methods that don’t feel right, and the frameworks and strategies that don’t align with you. Instead, be yourself.

    It’s the secret to selling with integrity and hitting hundreds of thousands—even millions of dollars—in sales.

    Third Pillar: Create Transformations

    Don’t wait until you’re in a paid session to be a coach.

    Be a coach. All. The. Time.

    And that includes sales conversations.

    When you get on that call, ask what your client is struggling with. Do everything in your power to help. Reach deep into your coach’s toolkit and help them find the solution they need.

    Even if you can’t come up with a full solution, give them something that they can work with. Something they can take action on as quickly as possible.

    Create that transformation. It’s a taste of all the good things to come when your client decides to work with you.

    They’ll appreciate your concern. They’ll love that you care. They’ll find themselves drawn to your work.

    Serve first and always.

    When you do this, your packages and events will sell themselves.

    Unlock Your Coaching Mastery

    Commit to using these three pillars of sales integrity, and take action the very next time you’re in a sales conversation with a potential client.

    You’ll find that when you choose congruence and alignment, you’ll start to hit your biggest sales goals you never thought were possible.

    The best part?

    You’ll get to do it all by sticking to your values and beliefs and staying true to who you are.

    Learn how you can build a profitable coaching career that reliably delivers the income you want without sacrificing your values. Join us in the Become a Mindvalley Certified Life Coach free masterclass.



    Annamaria Nagy

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  • 5 Steps to Elevate Your Client Sessions With the Wheel of Life

    5 Steps to Elevate Your Client Sessions With the Wheel of Life


    Living a great life is different for everyone. As a coach, you know that it starts with defining what that means to you personally. 

    When you work with clients, your job is to help them identify what an ideal life looks like for them and then guide them to understand what they need to do to get there. The Wheel of Life, according to Mindvalley Coach co-founder Ajit Nawalkha, can help you do that through the process.

    What Is the Wheel of Life?

    The Wheel of Life exercise is a very simple personal growth tool that helps you evaluate your life as it is and define where you want it to be. It’s a great exercise for both self-coaching and working with clients who seek more awareness of their life vision and a balanced life. 

    Reviewing their lives through this lens helps them prioritize what matters most to them. It helps them reflect on what’s missing and visualize which direction they want to take in the future.

    By using this self-assessment tool, they will understand:

    • What’s important to them,
    • Where they currently are on the journey of their lives in various areas, and
    • Where they really want to be in the future.

    The 10 categories of the Wheel of Life assessment

    Life has many dimensions. These 10 categories help break down one’s overall life vision into distinct categories to help with self-reflection.

    1. Personal growth: How focused are you on your growth and transformation? How much time do you spend every day learning and developing yourself?
    1. Romantic love: Do you feel happy and fulfilled in your romantic life? How important is this category to you?
    1. Family and friends: How is your relationship with your family and your friends? What kind of bond do you have with them, and what role do they take up in your life?
    1. Health and well-being: How focused are you on your physical and mental health? Do you have a goal to improve your fitness or longevity?
    1. Finances: Are you happy with your finances? Are you financially secure, literate, and fulfilled? How important is this category to you?
    1. Business and career: How important is your career or business in your life? What are your goals here?
    1. Physical environment: Is your immediate physical environment—your room, your house, the people you’re surrounded with—serving you well? Is it nourishing you? Or is it something you need to redesign?
    1. Fun and recreation: Do you have fun and recreation in your life? How is it included in your daily routine?
    1. Contribution: How are you contributing to the world? What gifts do you have that you could share with others?
    1. Spirituality: What spiritual beliefs and practices do you have? How do you feel aligned with the universe or higher power you believe in?
    The wheel of life coaching tool

    How to Use the Wheel of Life

    Using the Wheel of Life template is simple. Here’s how you can apply this tool in your next coaching session:

    1. Draw the wheel

    The first step to applying this tool is to draw a wheel (a circle) on a piece of paper or your screen. Leave room within the circle so you can later fill it with plenty of details.

    2. Divide the wheel into distinct categories 

    Divide the wheel into the ten categories mentioned above, or select the categories that your client wants to focus on and evaluate. Split the circle accordingly and write down the name of each category. 

    3. Rate the categories in order of importance

    This step is crucial. Ask your client to rate each category in order of importance. For example, if their most important priority in life is Personal Growth, ask them to rate it as one. If the least important category is Romance, they should give it a 10, and so on.

    4. Compare their current state vs. ideal state

    Ask your client to rate each category between one and 10 based on where they stand right now in that area of life. If they are not content with that category at all, rate it as one; if they couldn’t imagine it getting any better, give it a 10.

    Next, help them reflect on what their ideal state would look like in each category. Personal growth isn’t about scoring 10/10 in every single area of our lives. We all have different priorities—and limited time. Ask your client to give a number between one and 10 to each category based on where they want it to be.

    5. Identify the gaps and prioritize your work 

    Look at your client’s Wheel of Life and identify the categories that most matter to them. Help them reflect deeper to understand where they want to take each category.

    Pay attention to the biggest gaps between their current life and the one they envision for themselves. Prioritize your coaching work together based on this information.

    What Happens Next?

    With the Wheel of Life assessment in front of you, you have a holistic view of your client’s life.  It’s a simple evaluation that empowers you to ask the right questions, such as…

    • Which area of life does my client need the most help with?
    • Is that area a priority for them?
    • Is that area interconnected with another one? And if so, how do I create a plan that helps both life categories? 

    Apply this powerful tool with your clients to help them understand where they need to put more attention in their personal development journey.

    And if you’re ready to take your coaching practice to the next level, join us for the free Become a Mindvalley Certified Life Coach masterclass.

    In it, you’ll learn how to transform your passion for coaching into a purposeful profession that uplifts you and those around you.



    Annamaria Nagy

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  • 5 Lucrative Coaching Business Models to Try in 2024

    5 Lucrative Coaching Business Models to Try in 2024


    Most people associate coaching models with acronyms like SMART goals. This is especially true if they attended a coaching certification program in which this term referred to a map guiding clients through the coaching process.

    While those models come in handy in your sessions, coaching business models are essential for growing your business.

    Let’s explore what business models are in a coaching business and their distinct advantages.

    What is a Business Model?

    A business model is a company’s plan for making a profit. A well-crafted one not only outlines the product or service a company offers but also the intricacies of how it generates revenue, acquires customers and stands out in the market.

    It includes the entire customer experience—from the way products are priced and showcased to the channels through which they reach the consumer.

    W​hat is a coaching business model?

    In the case of a coaching business, the basic model looks like making money by offering coaching services to people who need them.

    For example:

    • A business coach offers services to entrepreneurs who need to overcome certain limitations to run their businesses successfully.
    • A health coach may offer coaching to an individual who is having difficulty maintaining a healthy diet.
    • A relationship coach may offer services to individuals or couples who are experiencing difficulty in their relationships.
    • An executive coach may offer services to busy executives running Fortune 500 companies.

    It’s important to note that the model in this case doesn’t refer to what kind of coach you are (that would be your niche or specialty). Instead, it refers to what you offer in exchange for money.

    Some coaches combine various business models, while others stick to one.

    There’s equal potential for making money with all coaching business models, but they all come with their advantages and disadvantages.

    5 Coaching Business Models to Try in 2024

    There are several different types of life coaching business models you can consider. However, it’s important to note that you are not bound by any particular coaching model in your business.

    Oftentimes, the one that makes the most money is the one that works best for you personally and, of course, your clients.

    You can decide to have multiple coaching income streams or to change to a different business model later as you gain more experience with what works for you.

    For instance, in the beginning, you may love doing private one-on-one coaching. However, over time, you may realize that you feel drained by it, and you need to find ways to implement scalability into your coaching model.

    The opposite could also happen. Maybe you begin by coaching groups, but then realize you are much better at coaching on an individual level.

    As such, don’t assume that once you choose a model, you are stuck with it forever.

    1. Private coaching 

    This is the business model for coaching where most begin their practice. (If you’ve taken formal coaching training, then it’s likely that you were required to do some one-on-one coaching for credit hours.) It’s also the easiest place to begin because it doesn’t necessarily require you to create modules and manage cohorts like you would in a group setting.

    By starting off with private coaching, you also start to notice the patterns your clients are dealing with. It’ll allow you to use that to experiment with other forms of coaching models, like group coaching or offering products.

    This model can be extremely lucrative because your brain and your time are the most expensive things you have. As such, private coaching is typically seen as the most high-end service a coach offers.

    Additionally, it’s typically (though not always) easier to sell one high-priced product to one person than to sell a lower-priced product to several people.

    However, there are some cons to private coaching. The main one is that it isn’t scalable. Since you’re operating on a one-to-one basis, your income is limited by your time.

    If you aren’t booked up with private clients and actually coaching them, then you aren’t making any money. You’re also extremely limited in the number of clients you can take on (we’re not machines).

    Lastly, private coaching may not be a good coaching model for individuals who thrive in groups. For example, extroverts may be better at group coaching because their strengths lie in managing group dynamics, not one-on-one interactions.

    2. Group coaching

    The natural progression for many coaches is to move from offering private coaching to offering group coaching. It’s more scalable because it’s a one-to-many coaching model, meaning you are helping multiple people at once.

    If done correctly, this can help you make more money without burning out, as some coaches experience in private coaching.

    There are a couple of ways you can conduct group coaching at different price points to meet the needs of your audience:

    • Long-term group coaching. This is usually a series of sessions done in group form.
    • Intensive group coaching. Intensive coaching usually refers to a one or two-day workshop where several people participate.
    • Short online workshop. You can also do short, one-off coaching sessions online, depending on what your market is asking you for. For example, they may be asking you to address a topic that can be covered in 90 minutes versus a four-week-long group coaching course.

    Of course, this model only works if you thrive in groups and enjoy teaching on a larger scale.

    You also have to keep in mind that with this model, you actually have to sell to and close the deal with more people.

    This may be more difficult to do in the beginning stages, which is why many coaches opt to begin with private coaching.

    group coaching session

    3. Selling products

    This model is extremely scalable and offers you a form of passive income.

    The work is done up front, and then it can continue making you money for as long as you wish. Additionally, you’re not trading your time for money with this model like you are with private or group coaching.

    For example, you write a book or create an on-demand course once and then offer it up for sale for as long as you wish.

    This allows you to reach many more people because a book or on-demand course isn’t going to cost a person nearly as much money as signing up for private coaching.

    Of course, the downside to this is that you would have to sell several products in order to make the same revenue as from coaching.

    Additionally, the selling and marketing never really ends. Once you create a product, you have to constantly let people know it exists.

    Despite this, it’s still a model worth considering as your business grows and expands, simply because it’s so scalable.

    4. Online coaching

    The rise of the internet has made it much easier to start a coaching business with low overhead.

    There’s no need to lease an office space if you’re taking all your coaching calls online. Additionally, using an online coaching business model allows you to expand far beyond your local area for clients.

    This is typically a matter of personal preference that can be dictated by what’s going on in your life.

    For example, self-proclaimed financial therapist and coach Bari Tessler decided to make her entire practice online only after the birth of her child, so she wouldn’t have to sacrifice any time with him.

    5. In-person coaching

    Some coaches still prefer to do coaching in person and meet clients at their offices or homes. This may also look like doing live events or retreats, depending on how far they want to go.

    In-person sessions are a good option if you thrive around other people and would like to add a more personal touch to your coaching. It’s also a great model if you hate dealing with technology and prefer to stay within your local community.

    Many would claim that you’re limiting yourself by sticking to your local community. However, it actually comes with several advantages, including low-cost ways to advertise and less perceived competition.

    Some coaches even make more money by scaling down and going local than by trying to reach many people online.

    Again, this depends on your preferred coaching business strategies and how you can be of the utmost service to your market.

    Build a Profitable Coaching Business Your Audience Will Love

    Coaching models have more to do with your personal preferences, values, and market than with the actual model itself. But the main question to ask is: What impact do you want to make on your clients’ lives?

    The more experience you gain in your practice, the more you’ll be able to tell which model works best for you and your clients.

    You can fast-track your coaching mastery and unlock the secrets of the pros in our free masterclass, Become a Mindvalley Certified Life Coach. Here, you’ll learn how to maximize your impact, abundance, and freedom in your practice.

    The bottom line is, you’re not building businesses here; you’re forging empires of transformation.



    Annamaria Nagy

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  • 5 Beliefs Holding You Back From Selling Coaching Services

    5 Beliefs Holding You Back From Selling Coaching Services


    The best salespeople in the world spend 80% of their time working on their mindset and 20% of their time learning sales techniques because they know the truth:

    You could be the best at what you do…

    You could offer incredible products or packages…

    You could have a fantastic sales script…

    But if you don’t have the right mindset, you won’t be attracting coaching clients and closing contracts.

    So learning how to sell coaching services starts with releasing these five limiting beliefs.

    1. I Have to Become a Sales Rockstar… Right This Minute!

    Actually, no, you don’t.

    No one is born knowing how to sell or how to persuade and influence others.

    The truth is that selling is a skill, and just like riding a bike or learning how to play the guitar, it takes time and practice to get really good at it.

    If you start out with high expectations (like, “I need to create 30 new clients in two weeks” or “I need to go from $0 to $20,000 in a month”), chances are, you’ll end up disappointed.

    Worst of all, you might be tempted to quit even before you can succeed.

    Instead, give yourself time to practice the art of selling.

    Set a few attainable goals and a reasonable timeline, and make them a part of your personal development plan.

    There are a lot of helpful resources on how to sell life coaching services. So keep your eyes open for books, courses, guides, and sales coaches who can help you accelerate the process and improve your sales skills.

    It will pay off in the long run and contribute to your efforts in coaching business development.

    2. I Need to Succeed More Than I Fail

    This is an ambitious goal, but it’ll likely set you up for the exact thing you want to avoid: Failure.

    If you go into every sales conversation with an attachment to the outcome, your clients will smell the desperation.

    If you approach potential clients thinking, “I need to get them to say yes,” they will sense that and turn away.

    And who can blame them? You probably wouldn’t sign with a coach who seems desperate, either.

    So what can you do instead? Show, don’t tell.

    When you’re on a sales call, think of it as a coaching call. Focus on creating transformation for your potential client. Ask them about their biggest challenge and show them how you’d approach it with coaching.

    This gives them a taste of what it’s like to work with you and your skills, so they will be more likely to return to you as paying clients.

    Male coach in a coaching conversation

    3. They Don’t Want Me to Sell to Them

    Many coaches think their potential clients hate being sold to, but this is far from the truth.

    People don’t dislike being sold to. They dislike those who sell without integrity. That’s a big difference.

    When a potential client gets on a call with you, they want to hear the truth.

    They want to know about your coaching skills, and they want to know how you can help create a change in their lives. And if they feel good about what they’re hearing, they want you to share how they can work with you.

    In other words, they want you to sell.

    So tell your clients what they need to know, and give yourself permission to share your offer with them.

    When you do, you’ll feel more relaxed and inspired to sell yourself.

    4. I’ll Attract More Paying Clients If I Lower My Rates

    This belief is probably the most damaging one on this list.

    So many coaches—even those who’ve been in the game for a while—believe that their challenges around selling have to do with their price.

    They decrease their rates and end up wondering why their sign-up rate dips even lower.

    Here’s the truth: Clients aren’t looking for the cheapest coach. They’re looking for the one who can deliver the biggest value to them.

    This is why there are coaches who can charge thousands and thousands of dollars for a few hours of their time and still have a long waitlist of clients.

    If you want to improve your sign-up rate, forget about compromising on the price.

    Instead, focus on becoming the best coach you can be, and your sign-ups will skyrocket on their own.

    5. I Need to Perfect My Sales Pitch

    Pitching a client during a sales call is a bad idea.

    Yes, you need to know how to describe your business and answer your client’s questions, but don’t rely on scripted answers.

    You’re not a used car salesman; you’re a coach.

    So don’t pitch your client; talk to them.

    Memorizing a sales script will sound canned and inauthentic, which will lead to your client losing trust in you. So forget about the script and have a conversation instead.

    You might wonder how to sell coaching services online, where you’ll need to establish a trusted connection with your client through a screen.

    However, conducting your discovery calls online can actually help your case.

    Establishing an online presence on your website and social media gives your clients a chance to look you up beforehand. This way, you can simply focus on answering their questions and bringing your most authentic self to the call.

    Become a Client Magnet

    Even the highest-paid coaches in the world started out with zero sales. They all worked on their mindset and practiced their skills to get to where they are today.

    Overcoming these five limiting beliefs is a great place to start shifting your sales mindset. And when you do, you’ll be able to connect with potential clients from a place of love, authenticity, and genuine confidence.

    If you want to dive deeper into the art of masterful coaching, join us in the free Become a Mindvalley Certified Life Coach masterclass.

    Here’s what Nimmy Sabu, a holistic life coach from Herndon, U.S.A., who went through the program, said about it:

    I learned to thrive in discomfort and break many of the patterns that were holding me back for a long time. This program gave me hope and encouraged me to challenge my own beliefs. It helped me get clear on my core values and base my choices and decisions on these values to create a life that is fulfilling and of service to others.”

    So take the step, like Nimmy and the thousands who went through the program. Because coaching isn’t just about guiding people; it ignites transformations.



    Annamaria Nagy

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  • 3 Signs You Fell for the “Underpromise and Overdeliver” Myth

    3 Signs You Fell for the “Underpromise and Overdeliver” Myth

    Marketing and sales gurus, established coaches, and other business experts chant the same mantra:

    Overdeliver, overdeliver, overdeliver.

    You need to exceed expectations—to overdeliver—when you work with your clients.

    But for Ajit Nawalkha, the co-founder of Mindvalley Coach, he’s not one to accept advice just because it’s common or popular.

    It’s good to evaluate and analyze everything you hear and read based on your personal experiences and observations. This way, you don’t get caught up in short-lived trends or ideas that may harm more than help your business.

    Instead of wondering how to underpromise and overdeliver, take the cost of it into account first.

    Based on Ajit’s own experiences working with countless coaches over hundreds of hours, here’s what he advises…

    What Does “Underpromise and Overdeliver” Mean?

    The phrase “underpromise and overdeliver” basically means promising someone less but delivering more. It’s the idea of setting modest expectations and then pleasantly surprising others by going above and beyond what you initially committed to.

    It’s akin to saying, “I’ll do my best,” and then surpassing expectations by aiming for exceptional results.

    Overdelivering is great—but only up to a point.

    If you don’t do it right, you could end up creating massive problems that could destroy your entire coaching practice. 

    Here are three signs that tell you you’re overdoing over-delivery—and what you should do instead.

    3 Signs The “Underpromise and Overdeliver” Mantra Is Damaging Your Coaching Business

    Sign 1: Time boundaries mean nothing to you

    Your coaching sessions are powerful and results-driven. You don’t end a coaching session until you’ve answered every question that your clients ask.

    Even if it means going over the session time by 15, 20, 60 minutes, or more.

    Do you recognize yourself here? If you said yes, it’s time to stop what you’re doing and reevaluate what’s really going on.

    So what are the risks of underpromising and overdelivering here?

    When you allow a coaching session to go way beyond the designated time, you’re showing your client that you have no boundaries.

    Healthy boundaries are crucial if you want to build a successful, sustainable coaching practice. Over-stretching yourself because of weak boundaries will cause you to feel overworked, overwhelmed, and under-appreciated.

    You’re likely to feel deep resentment toward your clients, and you might even end up believing that coaching is not for you. Avoid this by protecting your boundaries as a coach from the start.

    If you don’t know who is the person that you want to work with, you’ll end up with a lot of clients who may be able to give you the fees, but will not give you the joy of coaching with them. — @ajitna Click To Tweet

    Highlight what you will and will not do (no client calls after hours or on weekends, for example) in your client contract and when you first speak to your clients on a discovery call. 

    Doing this will create clarity and help you to uphold boundaries if your client steps over the line.

    Sign 2: You deliver amazing results but your prices are ridiculously low

    Some coaches figure that if they overdeliver by charging less for top-notch services, clients will be impressed and keep coming back for more sessions. They hope that more clients will be attracted to their low price point, and this will create business success.

    Nothing could be further from the truth.

    Success is not measured by the quantity of clients that you work with but by the quality of the work you do.

    If you’re spending just about every waking hour working with clients to make ends meet, then you’re headed straight toward “Burnout City.” If you’re exhausted all the time, you will not be able to help your clients achieve the results they’re looking for, which will damage your reputation as a coach.

    When you charge a ridiculously low price, you are also demonstrating to your clients that you don’t value your own services, and this means they’re likely to do the same. 

    When you undercharge, your clients will take you for granted, will be less inclined to work with the strategies, tips, and tools that you share with them, and may even be happy to skip sessions with no prior notice.

    This is not the kind of coaching practice that you want, and it’s certainly not the message that you want to give your clients. 

    Evaluate your price points with care. Do a little background research on your competitors, and make sure you are pricing competitively and in line with the true value of your services.

    A coach frustrated with his business results

    Sign 3: You consistently do your clients’ work for them

    Imagine this scenario…

    A business coach comes up with a list of strategies that his client needs to implement to move forward in their business.

    One of these strategies is to come up with a list of ideas around creating products or programs that the client can sell to create a great passive income stream.

    The coach tells the client to create this list so they can discuss it during a follow-up coaching session.

    The client fails to do this. So the coach comes up with ideas for the client during the follow-up in an attempt to “overdeliver.”

    In this all too common scenario, the coach does the client’s work, and the client ends up with a great list of program ideas without having to do any of the creative thinking or research.

    Does this feel familiar?

    If you do the work for your clients, it doesn’t mean you go the extra mile. It means that you’re teaching them to depend on you.

    You’re demonstrating that they don’t have the capability or the creativity to do what it takes to create success in their own lives. And without even meaning to, you’ll end up disempowering your clients.

    No matter how tempting it is, never do the work for your clients in the name of “overdelivering.” Instead, hold your clients accountable for the work they must do so they can create the results that they want in their lives.

    Impress Your Clients Without Overstretching Yourself

    If your goal is to overdeliver and exceed your clients’ expectations, pick just one thing and be very specific. For instance, if you’re a business coach, share five marketing strategies instead of three, or offer a surprise bonus along with your programs or packages.

    When it’s not done right, overdelivering can sink you into the depths of burnout and put your entire business in jeopardy. 

    When it’s done right, overdelivering will create a mind-blowing reputation that will skyrocket your coaching practice.

    Choose wisely.

    Join our free Masterclass Become a Mindvalley Certified Business Coach and discover how you can create future-proof wealth, freedom, and expansion in your business with high-paying coaching clients.

    Annamaria Nagy

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  • Why Hire a Business Coach? 6 Reasons to Invest in Mentor Coaching

    Why Hire a Business Coach? 6 Reasons to Invest in Mentor Coaching

    You might be wondering, “Why hire a business coach when you’re one yourself?

    The thing is, it benefits not only your revenue but also makes you a better coach by experiencing what your clients experience firsthand.

    Hiring one for the first time can be intimidating. You might be feeling like you’re supposed to know these things. After all, it’s what you make a living out of.

    If you’re concerned about “How much does a business coach cost?” then career coach Robbie Swale might offer you a new perspective on this: seeing it as an investment and focusing on earning it back by growing your business.

    Here are six reasons why working with a coach is the best move you can make to scale your practice, told through the lived experience of Robbie himself.

    This article was originally published on LinkedIn in February 2019 by Robbie Swale and has been edited for punctuation and clarity.

    I was speaking to a client of mine, a coach. We were just finishing our final session. Extraordinary things had happened for the client in her life, and her coaching business. She said, reflecting on the power of the work, “I just don’t understand coaches who don’t have coaches.”

    And I don’t either.

    Because if there is one thing a coach can do to have the greatest positive effect on the success and impact of their coaching business, then it is to hire a coach for themselves.

    And that’s what this article is about. It’s about how, if you want to start a successful coaching business, then you should consider hiring a coach. 

    Having your coach will not only be a joyful, powerful, and inspiring journey, but it will also be singularly impactful on how successful you are in making this coaching thing your livelihood.

    Here’s why…

    1. It’s the Quickest and Easiest Way to, Let’s Say, Triple What You Know About Selling Coaching

    I was running a group supervision call with a colleague, supporting several new coaches with the challenges they were having in the first few months after completing their coach training. On this particular call, the common business coach challenges they brought were mainly around how best to enroll new clients.

    This included everything from contracts to the actual mechanics of the conversations with prospective clients. I couldn’t work out why I found it so confusing that these coaches were asking these questions.

    Where did I learn this? Because only some of it had been when I studied in the same coaching course a couple of years before. And then I realized that the three coaches on the call had never hired a coach.

    Hiring a coach once would have shown them the answers to almost all their questions; seeing what went through their minds as they decided which coach to hire, or seeing what the coaches did and what made the difference.

    In fact, they would have learned so much even from coaches they decided not to work with.

    While I was studying coaching, I read The Prosperous Coach, a fantastic book by Rich Litvin and Steve Chandler. One of the things they say in the book is: Hire a coach. After all, who would (as they say, memorably) trust a doctor who told you they didn’t go to the doctor?

    So after I finished my training, I went out and spoke to coaches. It was fascinating, and the lessons I took away helped me create new ways of being and behaving in my business that I could believe in.

    That included ways I didn’t want to be.

    And you just can’t learn all that from a 10-step webinar program. You need to play in the real world.

    2. It Will Make You a Much Better Coach, Faster

    The section above is about the enrollment process, and there’s so much to learn there. But hiring a coach will gift you so much more than that: It has the potential to change and inspire the way you work and change lives every day.

    So hire a coach who hasn’t trained in the same place you did. Hire one who has developed themselves over the years. Hire one who’s better than you. And then learn from them. Because seeing people in action is inspiring and enlightening.

    It gives you a feeling for how a different coach plays the game: how they lead and when they follow, what questions they ask and when, how they play with exercises and assignments, and what it’s like when they do.

    It supports you in going through one of the most important shifts that a coach needs to go through to do their best work: the shift into trusting that you can create your own coaching style as well as your own coaching business.

    That shift partly comes from seeing how other people do things and thinking, “I could do that. But would I?

    What did it feel like when they said that, or sent you that email or assignment?

    What was the outcome?

    Would you do it like that? If yes, then start doing it. If not, then why not?

    As another client of mine said to me recently, “There shouldn’t be any shame in copying what others have done.” Absolutely. You’re here to serve your clients, to support them as best you can, so borrow what other coaches have said and done to change your clients’ lives.

    I heard someone say once: there’s no new wisdom in the world, but when you share the age-old wisdom, you give it your flavor, and that makes it new. So use what your coach uses to serve your clients as best you can, and give it your flavor.

    3. It Will Guide You Through Your Money Issues

    I’ve spoken to many coaches, and most (if not all) of them have at some point in their life had this thought “Is my coaching worth $X?

    Often, this challenge (working through our resistance to charging for our time) is one of the things that holds coaches back from running a successful business, from having the money they need, the money that is the lifeblood enabling them to change the world.

    Now, hiring a coach doesn’t always resolve that—although it can, if you focus your work there—but it can answer a bigger and often underlying question: Is any coaching worth $X?

    Because once you have paid a coach $1,000, $2,000, or $10,000 and seen and felt what you got in return, you will know this. It will be a part of your experience. Was it worth that money? If yes, why? If not, why not?

    When looking for a development opportunity in 2017, I came across a program I wanted to do: Brené Brown’s Daring Way Certification. It was in Houston, Texas, and cost $3,000. Plus, of course, I had to go to Houston. This seemed like an enormous amount of money until I shifted my perspective to look at it as an investment in my business.

    I did this almost by accident, by asking myself this question: How many extra clients would I have to get to make this investment in my business—of about $4,000 including the travel—worth it? I was charging £1,500 for my typical engagement at the time, so the answer was easy: three.

    Then I thought, would being able to say I am an accredited Daring Way facilitator lead to me getting three extra people, ever, to work with me? That ever there, that’s important. I can add that in there because I’ve made a commitment to coaching for the long term. And with that commitment—and making the commitment is important if you want to make a success of your coaching business—the answer came to me: It was a pretty obvious yes.

    In the end, I didn’t go for that training, but that opened something up for me in how I looked at investing in myself. It was the final push that opened the door to “If I do things differently, I can create more money for myself.” It was the final nail in the coffin of “There is a scarcity of money available to me.”

    For many of you, entrepreneurs and business owners especially, this may not be new, but for me, it was, and the shift was important.

    Woman talking to her business coach

    4. It Will Teach You—Deep Down—What It’s Like to Be a Client

    The sales process is not the only part of working with someone that you will learn from about receiving coaching. You will also learn more about every stage of the process.

    About three months into the Prosperous Coach Salon, I was getting worried. I hadn’t made as much money during the program as I thought I would. 

    My thoughts were all over the place…

    Is it working?

    Will I get the value I want?

    Am I doing it wrong?

    Will I regret taking part in the program?

    Has this all been a terrible mistake?

    And until I wrote down my worries to try to process them, I wasn’t able to see how funny it was. When I looked down at it in writing, I laughed out loud because this is something I speak to my clients about all the time.

    From my earliest clients, I had begun to see how it happens for people, often about one-third or halfway through their coaching. They worried about it; they felt like enough progress wasn’t being made.

    It’s the period in the middle of the hero’s journey (that’s what a commitment to changing your life and changing yourself is) that Joseph Campbell calls in the belly of the beast, where you most want to give up, where it feels most hopeless.

    I had seen this, so I often shared that this might happen with clients near the start of our work. I had felt it before myself, but this time, with more money on the line—more money than I had paid for almost anything ever—I felt it so much more strongly. And after I had had the experience of that during the Salon, I was able to notice it even more with my clients and develop extra compassion for them at that stage in their journeys.

    I was also able to learn from how Rich prepared us for it and then how he worked with the members of the group (including me) on our concerns. I was also able to see how that stage is sometimes a necessary part of the process, as Campbell, Steven Pressfield, and so many others tell us. From that moment and that realization, things really started to shift for me in Rich’s program. My growth and engagement accelerated.

    It’s not just that, though, that you learn about what it’s like to be a client. It’s about all stages of the process and the journey.

    You learn about the beginning of engagements: How do you set them up to be powerful?

    You learn about the ends of them: what kind of ending serves you when you’re a client? How can you make the way you end your engagements even better and gift your clients a powerful ending?

    And you learn about how a coach manages, supports, and works with their clients throughout the process. Then you can reflect: What would you want more of or less of, and how can you deliver it to your clients at each stage of the process?

    5. It Will Transform Your Belief in Coaching

    What do you actually do, Robbie?” said a friend of mine to me a couple of years ago. “As far as I can tell from your articles, you just listen to people and reflect back what they say?” It wasn’t said with malice, but I felt at least a dash of skepticism.

    My stomach dropped. It played into my doubts: Is coaching even a thing?

    How can sitting and listening to people, reflecting things to them, and asking questions make such a difference?

    Why do people pay money for this? Is this a real job? Am I about to get found out?

    But, inside me, something was different from how it had been a year before when my confidence and my belief in coaching were far more fragile. I was more confident. I believed more. Some of that came from seeing the results for my clients: From seeing my income go up and reading the feedback people had given me.

    The belief came from the feeling I felt every time I left sessions with my coach and seeing the things I achieved with that energy and momentum. Things I didn’t think myself capable of. It came from understanding the value of making a commitment to work with someone for several months and to work on myself.

    6. It Will Keep You On The Right Path

    Coaching is hard. Being an entrepreneur is hard. It isn’t for everyone.

    It has downs to go with the ups, struggles to go with the successes and stress to go with the joy. I’ve spoken before about how important it is to make a long-term commitment to coaching (indeed, I believe that’s true of any venture), because committing to the long term will free you in the present.

    Making a commitment frees you to do so many things: To make investments in yourself, to create long-term relationships, and to not be chasing the next client desperately. But making a commitment only works if you can stay committed.

    There’s a reason that we do what we do, that we love coaching. It’s because it’s an incredibly powerful way of developing yourself, meeting challenges, getting through struggles, and relieving stress. I remember thinking early on in my business, “Wow, this coaching I’m getting is so valuable. Even if all my business does is pay for this, it’ll be worth it.”

    If you hire a coach, it will keep you invested in coaching. It will help you keep your belief and your faith, and it will help you stick with this thing, even when you’re doubting, even when you feel like giving up.
    Elevate your career and future-proof your business by learning this one crucial skill for coaches. Join us in the Become a Mindvalley Certified Business Coach free masterclass.

    Annamaria Nagy

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  • 5 Effective Practices to Enhance Your Active Listening Skills

    5 Effective Practices to Enhance Your Active Listening Skills

    Whether you’re an entrepreneur, teacher, or stay-at-home mom, active listening is the key to having more meaningful and impactful conversations.

    Which is why, for coaches, it’s a must-have.

    Active listening reinforces active participation in the coaching conversation, which leads to more effective communication.

    Discover what active listening means and five practices that help you get better at it.

    What Are Active Listening Skills?

    Active listening is about giving your full attention to the person who’s talking to you and seeking to understand them fully before you jump in with a response. It requires you, as a coach, to be fully present, empathetic, and non-judgmental. This allows your clients to express themselves freely.

    Coaches who practice this skill pay attention to not just the words but also what’s not being said. In other words, the client’s tone, body language, and even their silence.

    Active listening allows coaches to understand their client’s perspectives deeper, uncover underlying issues, and foster a deeper connection.

    Here are seven key listening skills coaches use in conversations:

    1. Reflective responses. “It sounds like you’re feeling overwhelmed. Is that true?
    1. Clarifying questions. “Could you provide more details about the specific challenges you’re facing?
    1. Paraphrasing. “If I understand correctly, you’re saying that balancing work and personal life is a major stressor for you?
    1. Summarizing. “So, to recap, you’re dealing with work-related stress and finding it challenging to maintain a healthy work-life balance?
    1. Empathetic statements. “I can imagine that managing these responsibilities is quite demanding. How does that make you feel?
    1. Open-ended questions. “Can you tell me more about what led to that decision?
    1. Silence. Allowing brief pauses, giving the client time to collect their thoughts and share more.

    Try these examples in your next session to dig deeper into the issue your client is facing.

    A coach practising active listening with her client

    How to Improve Active Listening Skills: 5 Techniques to Try

    Try these active listening techniques to get better at this key coaching skill with every conversation.

    1. Repeat

    When you start to consciously practice active listening, you’ll discover just how hard it is to give your complete focus and attention to someone else. But here’s a clever hack you can try: The next time you talk to someone, boost your concentration by repeating some of their key words and phrases in your mind.

    This is a discreet, yet, remarkably effective method to kick your focus up a notch.

    You can also ask them an appropriate question or two to make sure you’ve understood their point.

    Doing this will help you to stay in the moment and remember what’s being said. It’ll also help you come through with the right responses at the right time, which is a big part of this skill.

    2. Clear

    One of the biggest obstacles to active listening is the tendency to have a continuous “soundtrack” of your own thoughts and ideas playing in your head.

    When you’re thinking about your response or what you’re going to have for lunch, you lose track of what’s being said.

    Committing to a regular meditation practice is the perfect way to lessen unwanted mental chatter and practice bringing your focus back to what’s happening in front of you.

    In just a few meditation sessions, you’ll find that it’s a lot easier to call on your full focus and attention when you need to practice active listening during a conversation.

    3. Observe

    Studies show that over 90% of communication takes place via non-verbal cues. What this means is that body language is far more important than words when you want to achieve true understanding in a conversation.

    Learn about what different body postures and facial expressions mean. Alternatively, simply practice paying more attention to them.

    Keep in mind that even experts often misread body language cues. So, if you pick up on something, ask your clients how they feel first before jumping to conclusions.

    4. Acknowledge

    Part of the magic of active listening happens when the other person feels heard and understood. So show them that you’re listening closely and following along with what they’re saying.

    You can nod your head or acknowledge verbally that you’re listening by saying short phrases like “I see,” “yes,” and “right.” If you’d like to encourage your client to expand upon a topic, you can also ask them, “How so?” or say, “Tell me more.”

    This shows that you’re immersed in the conversation and interested in your client’s message.

    5. Compartmentalize

    A coaching session is a space and time when nothing else should be catching your attention other than your client. Phone off, door closed, and all other issues temporarily put on hold.

    Conduct your coaching sessions in a quiet space where there aren’t any distractions for either you or your client. Stay away from community offices with glass-door meeting rooms, and let any team members in your office know when a session is on and you want zero disruptions.

    Develop a habit of single-tasking in your everyday work to teach your mind that once you’re in the zone, all other unfinished business can wait.

    Practicing these techniques will help you improve your active listening skills until they become a natural part of every conversation. It’s one of the best things you can do for your clients and the people who matter to you.

    Take the Next Step in Your Coaching Career

    Active listening, just like any skill, takes practice. Apply these five approaches in your next coaching session to get better at it and help your clients achieve bigger breakthroughs.

    Uncover the secret to turning your passion into a purposeful profession: Join us in the Become a Mindvalley Certified Life Coach free masterclass.

    Annamaria Nagy

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  • Mentor vs. Coach: 5 Key Differences to Tell Which One’s Best for You

    Mentor vs. Coach: 5 Key Differences to Tell Which One’s Best for You

    Imagine you just had coffee with one of your colleagues. It was one of the most wonderful conversations you ever had—you were able to help them overcome a problem they had been struggling with for the past two years.

    Your colleague thanks you for the help and says, “You should be doing this for a living!

    You leave feeling like a million bucks and go straight home to Google everything there is about coaching. But the more you go down the rabbit hole, the more confusing it gets. You think, “Is it coaching that I’m really after? Or is it mentoring?

    Mentor vs. coach—what sets it apart? Understanding the differences can help you decide which path you want to pursue.

    What Are Coaching and Mentoring?

    Coaching is a purpose-driven journey that empowers individuals to tap into their potential and reach specific goals. As a coach, your role is to guide clients to discover their own solutions to challenges and foster personal growth in the process.

    On the other hand, mentoring is about drawing from personal or professional experience and guiding a mentee who’s interested in the same field you specialize in. Usually, mentors are experts in the fields they’re offering advice on.

    These famous quotes clearly define each approach:

    Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.” — Tim Gallwey

    Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crosby 

    Now let’s dive deeper into understanding the key similarities and differences between coaching and mentoring.

    Coach vs. Mentor: Key Similarities

    Coaching and mentoring have a lot of similar elements, such as:

    • Building rapport and connection with clients
    • Supporting the client’s growth and development
    • Exploring growth opportunities in their careers or business
    • Being committed to the client’s success but not attached to it

    They both aim to give the client direction through goal-oriented conversations. Yet, they know that it is the client’s responsibility to take the actions necessary to achieve the desired results.

    So, what sets them apart?

    What is The Difference Between a Mentor and a Coach?

    Even though coaching and mentoring may sound similar in many ways, there are several aspects in which they differ.

    Approach

    The most significant difference between the two roles is the way information is given. 

    A mentor’s primary approach is to give advice, while a coach rarely does so. A mentor gives direction and information, while a coach guides the client to discover that information.

    A coach doesn’t need to have previous knowledge, skills, or experience on the subject of the session. On the other hand, a mentor is usually an expert in the field the client is interested in.

    Training

    Coaches are more likely to have previous training on coaching skills and methodology to guide clients through a clear process.

    Mentors are less likely to be trained and more likely to rely on their professional background and experience.

    Role

    A coach asks powerful questions to elicit insights.

    Coaches know that everyone has everything they need within themselves to create the life they really want. And they look for ways to elicit insights in their clients so they can see this as well.

    On the other hand, a mentor’s focus is to share their own experience and give direct advice.

    Mentors bring their knowledge, skills, and experience to the table to guide others. They have a more direct role in the conversation, and they’re able to bring specific case studies of issues they’ve worked on before.

    Tools

    Coaching facilitates awareness and self-directed learning, while mentors share their wisdom to provide insight and guidance.

    This is why you might see a mentor speak most of the time during the session, while in a coaching session, the coach will be quiet for the most part, listening to what their client has to say.

    Objectives

    A mentor starts the relationship with a client who already knows what they want before starting the conversation.

    A coach helps the person identify what they want and how to create it for themselves.

    Comparison chart of coaching vs mentoring

    Which Approach Fits You Best?

    Now that you have more clarity on the similarities and differences between a life coach vs. mentor, let’s go deeper into which of these two approaches is best for you.

    Mark each statement in the list that resonates with you in terms of how you prefer to work with clients.

    A coach…

    1. Enjoys being curious about the way the other person sees their world.
    2. Uses their client’s experience as a way for them to create the results that they want.
    3. Encourages their client to be self-accountable for their actions.
    4. Focuses on helping their clients get clear on what they want, reflect on different perspectives, and explore new possibilities.
    5. Has a formal relationship with their clients, where there is a cadence of structured sessions to work toward their goals.

    A mentor…

    1. Enjoys sharing their knowledge and directing their clients to the best possible outcome for them.
    2. Uses their personal experience to help their clients achieve their results.
    3. Leads a more hand-holding process with their clients.
    4. Works with their clients to give them detailed guidance to reach the goal that they have already identified.
    5. Creates a relationship with clients that’s more informal and, depending on the mentor’s availability.

    See whether you’ve marked more statements in the coach vs. mentor category. This can inform which methodology you prefer to follow when helping clients.

    How Do I Find a Mentor or Coach?

    As you navigate these career paths, you can benefit from working with a coach or a mentor yourself. Here’s how you can find the right one for you:

    Finding the right mentor

    1. You have to be clear on what you want to achieve professionally, both in the short and long term. The clearer you are on your goals, the easier it will be to find the right mentor for you, as you’ll know what background and experience you are looking for.
    1. Think about someone you admire or look up to. Think about the person that you want to become in the next 5–10 years. That will describe what kind of mentor you are looking for. Once you define that, start looking around in your network.
    1. Look for a person who has the time and disposition to help you in the process. This will offer consistency in your relationship with them.
    1. Find someone who is a couple of steps ahead of you, so they understand the best ways to help you.

    Finding the right coach

    1. Get clear on the area of your life that you need support in. It may be related to your health, relationships, or career. You don’t need to have specific goals. You just need to know that you are ready for a shift and for growth in that specific area.
    1. Look for a coach who specializes in the area that you want to work on. Decide whether credentials are important for you and see if you can find some client testimonials about them.
    1. Find someone who resonates with you. Someone who allows you to be heard and seen without judgment. Someone who creates a safe space for you to explore new opportunities and perspectives.
    1. Have a discovery session with your coach first to get familiar with their coaching process. This will set clear expectations for what it’s like to work with them.

    Having someone to support you in this journey will not only help you grow but also allow you to experience first-hand what you can give to your own clients.

    Two men in a coaching conversationTwo men in a coaching conversation

    From Insights to Action

    Knowing when to put on your coaching or mentoring hat can help you give your clients what they most need for their growth. And just like any committed professional, sometimes you need to put on your coachee hat as well.

    In 2022, I decided to be coached by one of the Mindvalley coaches, and I loved it!” says Patrizia Tammaro Silva, a CEO from Milan, Italy, who went through the Mindvalley Certified Coach program. My life has improved, and that year has been my most profitable year ever. I decided then to take a step further and enroll in the program.”

    Unlock the key to maximizing your impact, abundance, and freedom by joining us in the Become a Mindvalley Certified Life Coach free masterclass.

    Francesca Facio

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  • The 12 Best CRM for Coaches to Manage Their Business Effectively

    The 12 Best CRM for Coaches to Manage Their Business Effectively

    Coaches need to juggle endless responsibilities while fostering positive client connections. That’s where Client Relationship Management (CRM) software comes in handy.

    It’s the unsung hero of coaches who handles their admin tasks so they can focus on what matters most—guiding clients toward optimal performance.

    Discover the best CRM for coaches and how you can navigate it to run your business like a well-oiled machine.

    What Is A CRM?

    CRM is software that stores all the key information about your client communications. It collects insights into a centralized system so you can better understand your prospects and coaching clients and improve their experience working with you. 

    It’s a business solution that’s proven to bring tangible benefits for small companies; businesses adopting CRM witness a staggering 29% surge in sales revenue.

    Think of CRM as your coaching brain, capturing the progress, preferences, and pivotal moments of your clients in one central hub. No more drowning in scattered notes; your CRM ensures that every coaching session that you deliver counts.

    It remembers your client’s:

    • Contact information,
    • Communication history,
    • Purchase details,
    • Preferences,
    • And interactions with you.

    You can use it to nurture leads, track your client acquisition goals, or fine-tune your marketing strategies.

    How to choose a CRM for coaches

    1. Opt for an intuitive interface to save you time and simplify your daily tasks
    2. Choose a platform that allows personalization to align with your coaching style and specific business requirements
    3. If HIPAA compliance is important for your business, choose CRMs with security features to safeguard sensitive client information
    4. If you use other business tools, pick one that integrates with them to simplify your workflow
    5. Consider other features, such as creating personalized meal plans or streaming your workout sessions
    Young male coach working on his laptop

    12 Best CRMs for Coaches

    Here are 12 of the best CRMs for life coaches, consultants, and health professionals for client acquisition and management.

    1. Profi

    Profi is a strategic asset for coaches who want to methodically scale their businesses. It has great payment and communication features that let you manage clients and sessions seamlessly.

    Coaches, consultants, trainers, and therapists find Profi invaluable for crafting customized packages and connecting easily with clients. It has diverse communication tools, including chats, calls, and video sessions, plus a community discussion area for some meaningful interaction.

    Profi can also produce professional-looking landing pages and deliver courses. It’s a great tool if you want a streamlined approach to client management and business optimization.

    Notable features include:

    • SMS notifications for clients
    • Easier communication with solutions like video conferencing
    • Online coaching sessions in groups or one-on-one
    • Co-authoring coaching programs with other professionals
    • Simple, secure, and automated payments

    2. HoneyBook

    Another expandable and top-notch CRM software for coaching services is HoneyBook, an all-in-one system for customized training solutions. Health coaches, business coaches, and life coaches will all find this program versatile and useful.

    With HoneyBook’s feature-packed suite, you can customize your brand and craft client-specific plans. It also has automated communication features to enhance your connection with clients without the need for manual work. Plus, it lets you schedule your meetings and flesh out your marketing strategies with contact forms and brochure templates.

    The online payment software of HoneyBook makes it easier to manage revenue and boost sales. For example, by setting up recurring payments for clients.

    Notable features include:

    • Simple and secure invoicing and online payment options
    • Built-in client proposals to support scalability
    • Integrations with other systems like Zapier, Gmail, and QuickBooks
    • Easy task management and program scheduling
    • Automated features like customized emails, reminders, and questionnaires for improved client relationships

    3. Coach Logix

    Coach Logix is a free CRM for coaches, making it a rare gem for small-scale coaching businesses. It has a diverse array of features, like session scheduling, progress tracking, and an invoicing system.

    While the free version is decent for solopreneurs, the paid versions unlock some pretty neat advanced benefits for scaling your coaching business.

    Notable features include:

    • Great analytics features
    • Organized billing and invoice management
    • Session scheduling
    • An intuitive performance breakdown

    4. Bitrix 24

    Bitrix24 is an all-in-one business app for collaboration and customer management. It’s particularly handy if you have a bigger team running your coaching business. You can use it to add contacts, set up a sales pipeline, and generate reports. It’s a highly customizable app, allowing you to rearrange fields on the contacts page for a personalized experience.

    It has some solid goal-setting features to help you work towards your objectives, and you can set up notifications to keep you on track with them. It also stands out in reporting, even on the free plan, offering great analytics options.

    Beyond CRM, it’s a team collaboration hub with features like an activity stream, chat, calls, project management, file drive, and a website builder. With hundreds of integrations and Zapier compatibility, Bitrix24 lets you and your team automate many of your complex business processes.

    Notable features include:

    • Multi-account access
    • Tracking progress on tasks
    • Managing meetings
    • Communication tools for customer relationship management
    • Password-protected file sharing

    5. Satori

    Satori includes features like scheduling, client engagement, and business growth tools. It’s easy to use and won’t break the bank—perfect for coaches just starting out.

    With a range of features, including CRM, automation, group coaching, and billing, it covers the essentials. It also integrates with all major business apps like Google Calendar, MailChimp, and PayPal.

    Satori’s Discovery Questionnaires help you qualify clients and set the stage for meaningful discussions. You can set up multi-session packages for clients and keep track of their progress through easily accessible session notes. Satori is ideal for coaches looking for a simple, effective, and budget-friendly CRM solution.

    Notable features include:

    • Easy-to-use interface
    • Sign agreements and onboard client management
    • Manage all client accounts safely
    • Simple meeting scheduling options
    •  Create and send customized and detailed questionnaires

    6. Nudge Coach

    Nudge Coach, as the name says, is tailored for coaches specifically. You can use it to track the habits and action steps of your clients between sessions. You can also create customized plans for the people you work with based on their specific objectives. It’s perfect for health coaches and other professionals focusing on establishing better habits in their clients’ lives. 

    Besides habit tracking, you can use Nudge Coach to send real-time messages and schedule notifications to clients. Detailed insights about their progress help you understand which one of them needs more attention and guidance.

    Notable features include:

    • Daily habit tracking
    • Customized coaching journeys
    • Individual client data and analytics
    • Community forums 
    • Challenges to boosting engagement in group coaching programs

    7. Practice Better

    Practice Better is an accountability tool mixed with a simple CRM system made for health coaches. It handles bookkeeping, recommendations, and payments in one neat system. Plus, it’s HIPAA compliant, making it an ideal choice for health professionals too.

    Practice Better syncs with other systems in your client management workflow, like Dropbox or Google Drive. It’s a versatile business app that lets you develop coaching programs and scale your practice.

    Notable features include:

    • Video calls for sessions
    • Client forms
    • Easy schedule management
    • Automated payment features and invoicing

    8. MBody360

    MBody360 is a go-to toolkit for health and wellness coaches that helps you streamline your practice effortlessly. It handles client data, health plans, and communication in one user-friendly interface.

    You can create personalized lifestyle plans with supplementation, diet, sleep schedule, and other activities. This way, you can tailor each client’s journey to their personal objectives and track their progress as they go along. You can even sync their health data with apps like Google Fit and Apple Health.

    Notable features include:

    • Customized meal plans
    • Easy session scheduling
    • Sleep and exercise monitoring
    • Easy-to-navigate interface with real-time data 
    • Recipes for different diets

    9. Quenza

    This particular CRM software is a particularly great fit for mental health coaches. You can set up activities for better well-being, track your client’s progress, and send them additional resources tailored to their individual objectives.

    Quenza is built in mind with the importance of keeping up the momentum during your coaching process. You can send motivational videos to your clients or schedule messages in advance to give them a little boost in motivation. You can also design their coaching exercises, reflection prompts, and meditations in advance and keep them engaged between sessions.

    Notable features include:

    • Proposal templates and quotes
    • Sales reporting
    • Automated workflow management
    • Video, audio, and text scheduling

    10. TrueCoach

    TrueCoach is a great choice for fitness professionals, especially personal trainers. You use it to hold online training sessions, connect with your clients remotely, and share workout videos or guides with them.

    What sets TrueCoach apart is its focus on accountability and engagement. Its features revolve around improving the coaching experience rather than managing your coaching business. 

    If you’re in the fitness industry and want a platform that puts coaching first, TrueCoach has got your back.

    Notable features include:

    • Online training sessions
    • Workout session management
    • Tracking the nutrition intake of your clients
    • Real-time messaging

    11. CoachesConsole

    CoachesConsole is a go-to CRM for business coaches and consultants. It handles contracts, payments, and invoices. 

    You can also use it for scheduling both your discovery sessions with prospects and your coaching appointments.

    Notable features include:

    • Calendar and scheduling
    • Payment processing
    • Client information management
    • Website templates

    12. My Coach Office

    My Coach Office simplifies your coaching business by handling all your client management tasks. You can use it for appointment scheduling, invoicing, and goal tracking.

    Besides regular admin features, My Coach Office lets you create shared journals for pre- and post-session notes. You can also build online courses with it, allocate homework to your clients, and manage your group coaching cohorts.

    Notable features include:

    • Client management
    • Goal tracking
    • Appointment scheduling

    Build a Thriving Coaching Business

    CRM tools help you manage the admin tasks in your coaching business, turn prospects into paying clients, and customize their coaching journeys. Hopefully, this guide has given you the answer to what the best CRM is for coaches in your niche.

    Master the most vital business skills to elevate your coaching business. Join us in the Become a Mindvalley Certified Business Coach free masterclass.

    Elizabeth Luther

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  • Boost Your Client’s Breakthroughs With the 16 Personalities Test

    Boost Your Client’s Breakthroughs With the 16 Personalities Test

    The foundation for helping people transform is to understand that we are all different. And in order to help other people know more about themselves, we have to understand more about different personality types.

    This is where the Myers-Briggs Personality Assessment (MBTI), better known as the 16 personalities test, comes in.

    Francesca Facio, the human optimization coach and head of certifications at Mindvalley Coach, breaks down this powerful coaching tool. And here’s all you should know about it.

    How Does the 16 Personalities Test Work?

    The 16 personalities test is a free assessment that categorizes individuals into one of 16 distinct personality types based on the Myers-Briggs® Type Indicator (MBTI®). Developed by Isabel Briggs Myers and Katharine Cook Briggs, this widely-used psychological tool evaluates various aspects of a person’s preferences, including:

    • Extroversion and introversion,
    • Sensing and intuition,
    • Thinking and feeling,
    • Judging and perceiving, and
    • Assertivity and turbulence.

    The test provides insight into behavioral patterns, communication styles, and decision-making processes. It tells you how someone interacts with the world and makes choices.

    How Can I Use the 16 Personalities Test in My Coaching Practice?

    Our personality is one of the many factors that drive our behavior. That’s why the 16 personalities test is so relevant in coaching.

    As a coach, when you build that trust, it allows your coachee to get really honest with you. — @ajitna Click To Tweet

    Your clients are going to have different personalities, which means they want to be motivated, influenced, and learn in different ways.

    By understanding people’s personalities, you will understand them better and communicate with them more easily. As a result, they will get better insights and shift how they approach their lives.

    Personality Aspects

    The 16 personalities test talks about five different personality aspects: Mind, Energy, Nature, Tactics, and Identity.

    1. Mind: How we interact with our surroundings

    You will have Introverts who prefer solitary activities because they are sensitive to external stimulation. 

    And you will have Extroverts, who get energized by social interactions. They also tend to be more enthusiastic and are easily excited.

    2. Energy: How we see the world and process information

    There are Sensing individuals, who are very practical and down-to-earth. They have strong habits and rely on data to predict future events. 

    And there are Intuitives, who are very imaginative, open-minded, and curious. They prefer novelty over stability.

    3. Nature: How we make decisions and manage our emotions

    You’ll meet Thinking individuals in your practice who focus on objectivity and rationality, prioritizing logic over emotions. 

    On the other hand, you’ll meet Feelers, who are very sensitive and open about expressing their emotions. They are more empathic and less competitive than Thinking types. They focus on social harmony and cooperation.

    4. Tactics: Reflects our approach to work, planning and decision-making

    You will have Judging individuals, who are decisive, thorough, and highly organized. They value clarity, predictability, and closure. They also prefer structure and planning to spontaneity.

    Then you have Perceiving personalities, who are very good at improvising and spotting opportunities. They tend to be flexible, relaxed nonconformists who prefer keeping their options open.

    5. Identity: How confident we are in our abilities and decisions

    These are variants that apply to all the other personality aspects.

    On one side, you have the Assertive ones, who are self-assured, even-tempered, and resistant to stress. They refuse to worry too much and do not push themselves too hard to achieve their goals. 

    And then there are the Turbulent ones, who are self-conscious and sensitive to stress. They are likely to experience a wide range of emotions. They are success-driven, perfectionistic, and eager to improve.

    Roles

    Another important layer of the 16 personalities test is the role we fulfill in society based on how we’re wired internally. It’s the combination of our personality aspects that reveals our goals, interests, and preferred activities.

    1. Analysts: Intuitive and Thinking [NT] type

    They embrace rationality and impartiality, and they excel in the scientific or technological fields. 

    Extremely independent, open-minded, and strong-willed, they question everything and never settle for what other people say is right.

    They are also amazing strategic thinkers but often struggle with social and romantic relationships.

    2. Diplomats: Intuitive and Feeling [NF] type

    They focus on empathy and cooperation. Additionally, they’re great in diplomatic or counseling roles. 

    They bring harmony, warmth, and empathy into all their relationships.

    What’s more, they may face trouble when having to make a difficult decision, especially if it affects someone else.  

    3. Sentinels: Sensing and Judging [SJ] type

    Sentinels are highly cooperative and practical.

    They embrace and create order, security, and stability in everything they do.

    Meticulous, hard-working, and excelling in logistical or administrative fields, they always stick to their plan and don’t shy away from difficult tasks.

    The challenge they face is that they tend to be inflexible and have a hard time accepting different opinions.

    4. Explorers: Sensing and Perceiving [SP] type

    The most spontaneous role of all, explorers easily connect with their surroundings.

    They are practical and great at responding to situations that require a quick reaction. They excel at using tools and techniques in different ways to resolve any challenge.

    They are also prone to taking risks. 

    Strategies

    Strategies show our preferred ways of doing things and achieving goals. There are four strategies talked about in the 16 personalities test.

    1. Confident individualism: Introverted and Assertive [I-A] type

    They prefer doing things alone without asking for help. They have high self-confidence and trust in themselves.

    One of their biggest values is personal responsibility. They don’t pay much attention to what other people think or say.

    2. People mastery: Extroverted and Assertive [E-A] type

    They love social contact and tend to have very good communication skills. They easily rely on others for help and thrive in social settings.

    They are self-confident and don’t hesitate to share their worldview. They actively seek roles to assist in their communities.

    3. Constant improvement: Introverted and Turbulent [I-T] type

    These are the quiet, individualistic people who tend to be perfectionist and success-driven. They often spend a lot of time and effort making sure that the result of their work is the best it can be. 

    Known as high achievers in their field, they tend to worry too much about their performance.

    4. Social engagement: Extraverted and Turbulent [E-T] type

    The last strategy is adopted by sociable, energetic, and success-driven types.

    They tend to be restless, perfectionistic individuals, prone to experiencing both very positive and very negative emotions. 

    They’re usually high achievers, even if they’re quiet and sensitive. They tend to place a lot of importance on other people’s opinions. They value social status and are eager to succeed in everything they do.

    A male coach in an online coaching call

    Create More Powerful Breakthroughs for Your Clients

    The 16 personalities assessment is a powerful coaching tool that helps you understand your clients more deeply. By identifying their characteristics, you gain more insights into how they think and why they do the things they do. 

    Take the free personality test now, or share it with your clients.

    If you want to dive deeper into the art of masterful coaching, join us in the free Become a Mindvalley Certified Life Coach masterclass.

    Here’s what Mindvalley-certified coaches say about the program.

    As I near the end of this four-month program, I can confidently say that I am more in touch with who I am. I have learned to let go of things that were holding me back from becoming the best version of myself. That’s why I now consider myself an ‘Un-Coach,’ someone who unlearns, unleashes, and untames the expectations others impose on me.”
    Daphney Bossicot, transformation coach; Fall River, U.S.A.

    After this course, I have a clearer understanding of how to help myself and others with effective tools. They provide many methods and tools you can use in addition to your already existing expertise.”
    Daina Migliore, entrepreneur; Los Angeles, U.S.A.

    Don’t just transform lives; become a catalyst for personal revolutions. And it all starts with the Become a Mindvalley Certified Life Coach masterclass.

    Francesca Facio

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  • How to Become a Coach and Build a Thriving Business in 2024

    How to Become a Coach and Build a Thriving Business in 2024

    Coaches help their clients find answers to their most burning questions in life and guide them to solve complex challenges. Becoming one gives you the chance to create a positive impact on people’s lives and help them reach their full potential.

    Plus, you can earn a decent living doing it.

    The coaching industry is estimated to reach $6.25 billion in 2024 in the U.S. alone. However, that money is made by approximately 145,500 active coaches.

    You may wonder how to become a coach in this booming but fairly competitive industry. Discover what qualities set the best coaching professionals apart from the rest and how you can start your practice in three steps.

    What Does It Take to Be a Good Coach?

    The best coaches share the same core competencies and demonstrate certain attitudes towards their clients. If you’re wondering how to become a business coach or life coach, mastering these qualities will set you up for a great start.

    1. Active listening

    Using active listening as a coaching tool requires being present for your client and tuning in to both what they’re saying and their hidden body language cues.

    It also means asking follow-up questions and digging deeper into the conversation to understand your client’s perspective.

    2. Empathy

    Effective coaching goes beyond words; it requires empathetic communication. Being attuned to your client’s emotions and personal experience fosters a supportive coaching environment. 

    Expressing empathy means validating your client’s feelings, demonstrating your understanding, and creating a safe space for open dialogue.

    3. Genuine concern

    Do you care about your client’s problems, or are you more driven by the next paycheck hitting your account? Powerful coaches are genuinely concerned about their clients, and their coachees can feel this.

    Showing concern isn’t about a lack of boundaries; it’s about going the extra mile for your clients. And when you do, their progress will show it.

    4. A knack for goal-setting

    Goal-setting skills are a fundamental trait of a good coach. You’ll need them to establish clear and achievable objectives for your clients in a variety of real-life situations.

    Much of your progress with clients will stem from finding goals worth working towards and breaking them down into manageable action steps.

    5. Creativity

    Outdated perspectives and solutions that your clients have heard a dozen times are not going to help them get ahead in their lives and careers. To stand out in the coaching field, you need to constantly seek out out-of-the-box ideas and apply them to your client’s unique situation.

    Staying creative also takes life-long learning as well as staying open to new trends and methodologies emerging in the industry.

    6. Constructive feedback skills

    Without constructive feedback, your clients will stagnate. You need to have the courage to challenge them and call them out on their limiting beliefs to inspire growth in them.

    To deliver feedback effectively, you need to address areas for improvement, all while maintaining a positive and empowering tone. Being able to strike a balance in this will tell whether you’re made for a coaching career path.

    How Much Can I Earn as a Coach?

    In the U.S., life coaches make $67,800 a year on average. However, this number doesn’t necessarily determine how much you’ll make as a coach.

    It depends on factors such as:

    • Your individual qualifications and skills
    • Your business location
    • The number of people you reach with your marketing campaigns
    • Your ability to retain clients
    • The overall success of your coaching programs
    • Your hourly and package rates
    • The level of competition within your coaching niche
    • The number of active clients you work with within a given year

    Some coaching niches, like executive coaching, are more profitable on average than others. But that doesn’t mean you can’t be an outstanding coach with a different specialty. Many coaches set their hourly rate to a few hundred dollars and earn six figures outside of the business world.

    If you feel this is your calling, concerns about your income should not stop you from building the coaching business of your dreams.

    Female coach working on her online coaching business

    How to Become a Coach in 3 Steps

    Here’s how to become a life coach in 2024 and start serving clients:

    1. Get trained

    Coaching is one of the least regulated professions. You don’t have to earn a coaching license or get a permit to start practicing. However, that doesn’t mean you don’t need any qualifications to coach clients.

    Let’s look at how to become a certified life coach and start practicing.

    There are several coaching certifications and training programs that can arm you with the necessary skills and methodology for a career in this field.

    • Mindvalley’s certification programs in six different coaching specialties
    • Coach certifications at The Institute for Professional Excellence in Coaching (iPEC)
    • Programs at the International Coaching Federation (ICF)
    • Training Programs at the CoActive Training Institute

    A few ways you can expand your toolbox and horizons as a coach are:

    • Joining mastermind groups
    • Taking specialized courses
    • Visiting coaching events
    • Following free educational resources, such as the Mindvalley Coach YouTube channel

    2. Get in some practice

    Just like in any other field, practice makes perfect. Some certifications require hundreds of hours of coaching to be completed. Even if your training doesn’t, coaching clients is what builds your expertise.

    In the beginning, it’s worth throwing yourself into as many different coaching situations as you can. Try taking sessions both in-person and online. Seek out clients with distinct challenges and backgrounds so you can try out a variety of coaching tools.

    When you’re starting out, it’s perfectly okay to offer a few free sessions to clients as a part of your practice. Be transparent about where you are in your coaching journey, but treat these sessions the exact same as you would paid ones.

    3. Start a coaching business

    Before you start coaching clients and earning an income doing it, there are a few things you need to set up first.

    1. Register a business (if you’re a solopreneur without employees, a sole proprietorship will do)
    2. Define your coaching niche
    3. Design a coaching package
    4. Set up a website with your coaching services
    5. Consider getting on LinkedIn and other social media channels to grow your reach

    At the dawn of your business, you can reach out to your personal and professional network (previous coworkers and friends) to find your first few clients. Providing a great experience to your first coachees can earn you referrals down the line to keep those clients coming.

    Turn Your Passion for Coaching Into a Business

    The road to becoming a coach is neither short nor easy, but it’s absolutely rewarding.

    If you want to dive deeper into the art of masterful coaching, join us in the Become a Mindvalley Certified Life Coach free masterclass to learn how to transform your passion into a purposeful profession.

    Here’s what students of Mindvalley’s Certified Life program say:

    Before this program, I was still looking to clarify the direction that I wanted to take my coaching practice. With the training that I have received, the robust curriculum, and the 6 Phase Meditation Trainer Certification that was part of this course, I believe that I will be able to add more value to my clients’ lives and help them realize incredible results.
    Marvin Rucker, coach; Bridgeport, U.S.A.

    Within three weeks, I had my first $10,000 week. Ajit is fantastic, and I would recommend this certification course to any new or experienced coach. I would also recommend it to all leaders.
    Sandy L. Smith, executive coach; Calgary, Canada

    A coaching training program is a great start to your career, but your education doesn’t stop there. Continuous learning about new coaching tools and methodologies is a lifetime endeavor that can help you deliver more results for your clients.

    Annamaria Nagy

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  • The 6 Power Bases: The Coaching Model to Awaken Your Clients’ Power

    The 6 Power Bases: The Coaching Model to Awaken Your Clients’ Power

    One of the biggest sources of strength for a leader is knowing where they draw their power from.

    In 1959, social psychologists John French and Bertram Raven identified five bases of power manifested by leaders in positions of authority. Later on, they added a sixth power base to the list to help leaders understand how they can fulfill their roles effectively.

    Power bases are the methods by which leaders manifest their power and influence their teams. This is why it’s so essential for them—and for you as their coach—to understand this key concept.

    Discover how you can use power bases in leadership as a coaching tool and help your clients lead their teams more intentionally.

    What Does Power Mean in Leadership?

    In the context of leadership, power refers to the ability to influence others. There are different ways leaders can guide, motivate, and direct their teams depending on their style and the organizational culture they operate in.

    Power is not just about control or authority but also about the leader’s capacity to affect the behavior, decisions, and attitudes of their reports. They need to skillfully navigate interpersonal dynamics and mobilize their teams to work towards a common goal.

    What is the difference between power vs. influence?

    When coaching clients on business and leadership skills, it’s important to help them understand the difference between power and influence. This way, they can develop greater awareness of whether they rely on legitimate power (their official position or title) or use influence tactics.

    Power Influence
    Definition The ability to control or direct others, often associated with authority and position in an organization. The capacity to affect the thoughts, behavior, or opinions of others, regardless of formal authority.
    A Typical Example CEOs using their formal authority to make strategic decisions. A mentor influencing a mentee through guidance, support, and positive role modeling.
    Where Power Is Drawn From Can be derived from formal positions, titles, or roles within an organization (legitimate power), expertise, charisma, rewards, punishment, or control of information. Primarily stems from personal qualities, relationships, communication skills, and the ability to inspire and persuade.
    How Authority Is Used Often involves the exercise of authority and control to achieve compliance. Involves persuasion, inspiration, and the ability to motivate others voluntarily.
    Impact Can be effective as long as the person holds a formal position or authority. May have a more enduring impact, as it is based on personal relationships and trust.

    What Are the Different Types of Power Bases?

    The six power bases developed by French and Raven can be an essential coaching tool for working with leaders. Let’s look at what each of these forms of leadership is and how they manifest in real-life situations.

    1. Legitimate power

    This is the leader’s power to get others to comply purely based on their position. In a hierarchical organization, the executives at the top have legitimate power to demand compliance from others.

    Although employees may comply based on legitimate power, they might not do so with a sense of cooperation and commitment.

    2. Reward power

    This is a leader’s ability to yield power by compensating their employees for compliance. In this case, they control a desired outcome for their employees, such as recognition, extra holidays, a bonus, or a promotion.

    Used in the right context, reward power can be a strong incentive for employees. However, if overused, employees may be tempted to focus solely on the extrinsic rewards of their work and forget about the more meaningful, intrinsic motivation for their jobs.

    3. Coercive power

    Using coercive power means making employees comply through force. It can be economic, social, emotional, political, or even physical. 

    Though these are extreme examples, many leaders use threats (either direct or indirect) to get the work done if they don’t have better leadership tools.

    4. Informational power

    Informational power in a leader’s hands means controlling critical information that others need. They can exercise this type of power by withholding that information. 

    However, this type of power dissipates immediately once the information is shared.

    5. Referent power

    Referent power is a leader’s ability to lead by example. Drawing from this power base allows leaders to earn respect for their values and become role models for employees and mentees.

    Leaders can only empower and inspire others if they possess referent power. Naturally, this power base takes more time to develop, and it’s what’s most effective in both organizational and other hierarchical settings.

    6. Expert power

    Expert power relies on a leader’s specialized knowledge, domain expertise, or skill set. Interestingly, an employee with greater knowledge might have higher expert power when it comes to a particular area.

    This power base diminishes as a leader starts sharing their knowledge with their employees. Fearing this, leaders sometimes intentionally choose not to educate their employees. 

    While this might increase the leader’s perceived power, it weakens the organization’s effectiveness over time, as well as their respect for their leader.

    Power Bases Infographic

    What Are Some Examples of Power Bases in the Workplace?

    1. Legitimate power: A company’s CEO. Employees are expected to follow the head of the organization’s directives and decisions because of their formal position at the top of the hierarchy.
    1. Reward power: A manager. They have the authority to grant bonuses, promotions, or other rewards, so employees are motivated to perform well in the hope of receiving these incentives.
    1. Coercive power: A supervisor. They have the authority to impose disciplinary actions or penalties, so employees may comply with directives to avoid negative consequences such as reprimands or job loss.
    1. Informational power: An executive assistant. They control access to critical information in a company. Others may seek their favor or cooperation because of the valuable insights and data they can provide.
    1. Referent power: A popular and respected team leader, well-liked by their colleagues. Team members are more likely to follow their lead due to the positive relationships they’ve built and the admiration they receive.
    1. Expert power: An IT manager. They have extensive knowledge of cybersecurity, so their colleagues respect and defer to their decisions related to security measures.

    The first four power bases are more positional, which means they depend on the role of the leader within an organization.

    The last two (referent and expert) are more personal. They stay with the leader, irrespective of their title in the organization; this also makes them easily transferable. Additionally, they’re the most effective at building long-term commitment amongst employees.

    Leadership coach in conversation with a clientLeadership coach in conversation with a client

    Coaching Leaders Through Their Power Bases

    The objective of this coaching technique is to help your clients gain a deeper understanding of their power bases by reflecting on real-life scenarios.

    Focus on these two questions during your coaching session:

    1. How do they exercise their power right now as a leader?

    2. What kind of power would they like to develop more of?

    Understanding this concept helps them improve their relationships with their employees and their performance as a leader.

    An 8-step process to coaching leaders on their power bases

    1. Start off by explaining the framework to your client and what each power base means.
    2. Ask them which one or two power bases they use most often
    3. Invite them to think of a specific time when they used them effectively.
    4. Dig deeper: How much of this power base do they use in their relationships with their juniors, peers, and superiors?
    5. Can they recall instances when this form of power wasn’t effective?
    6. What power bases would they like to use more often to become better leaders?
    7. What are they learning about their relationship with power through this process?
    8. Is there a dominant power base in their organization or team? How is it affecting their overall company culture?

    From Insight to Action

    A leader’s ultimate source of power comes from how effectively they are able to influence their team. Using this powerful coaching model will help your client leave with specific action steps on how they can develop their effectiveness as a leader.
    If you want to dive deeper into the art of masterful coaching, join us in the Become a Mindvalley Certified Business Coach free masterclass to learn how to transform your passion into a purposeful profession.


    Some of the images have been generated on Midjourney.

    Siddharth Anantharam

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