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Tag: Under Armour

  • Keeler: CU Buffs transfers wonder what 2025 under Deion Sanders would’ve looked like if they stayed: ‘They missed out’

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    Noah Fenske had his luggage with him Saturday. It wasn’t Louis.

    “Just Under Armour,” the former CU Buffs offensive lineman texted me from his vacation in Nashville.

    While on the road with his fiancée, Fenske’s also been keeping an eye on an old CU teammate, Alex Harkey. Oregon’s starting right tackle? Yeah, he used to be a Buff.

    Harkey, a 6-foot-6, 327-pound redshirt senior, is prepping for a Friday night showdown with Indiana — and another former CU player, the Hoosiers’ Kahlil Benson — in one College Football Playoff semifinal. The Ducks’ bruiser helped Oregon put up 245 passing yards and convert four fourth-down conversions on The Best Defense Money Can Buy, blanking Texas Tech 23-0 in the Orange Bowl.

    He’d transferred into CU as a 305-pounder out of Tyler (Texas) Junior College, a 3-star who was weighing offers from Middle Tennessee and Old Dominion. After appearing in 12 games, largely as a reserve guard, Harkey was one of the kids from CU’s 2022 recruiting class swept out in the great Deion Sanders roster purge during the spring of 2023.

    Fenske, who played in seven games with the Buffs in ’22, was Harkey’s roommate at CU. He got swept away, too. Under Armour was out, Louis Vuitton luggage was in.

    “(Harkey has) done incredible, man,” Fenske gushed. “Because when he first came in (to CU), he wasn’t what he is now. And just seeing his transformation from being a (backup) guard on a 1-11 team to being a first-round or second-round (NFL) draft pick …”

    Big Alex could play. So could wideout Jordyn Tyson (Arizona State). And cornerback Simeon Harris (Fresno State). And quarterback Owen McCown, once he’d had some more brisket. McCown, who played as a wafer-thin true freshman at CU in ’22, threw for 30 touchdowns at UTSA this past fall — including three in a 57-20 win over Florida International in the First Responder Bowl.

    “We just stay connected, support each other’s success,” Harris, who still belongs to a group chat of former Buffs, told me over the weekend. “You’ve got to expect the unexpected. That (purge) hit us all in the mouth.”

    CU fans talk a lot — a lot — about 1-11 in 2022. About rock bottom. About Coach Prime lighting the candle for the climb out of obscurity.

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    Sean Keeler

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  • Steph Curry Spoke Out About Ending His 12-Year Partnership With Under Armour

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    Under Armour announced November 13 that it’s cutting ties with Golden State Warriors star Stephen Curry. The two have been engaged in partnership since Curry left Nike in 2013. 

    While his shoe company, Curry Brand, is moving on alone, Curry said the severance won’t affect how he operates.

    “What Curry Brand stands for, what I stand for and my commitment to that mission will never change,” he said in a release. “It’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.” 

    The exact reason for the breakup is still unclear. According to a review of transcripts starting in 2016, Curry has been mentioned in nearly all of Under Armour’s quarterly earnings calls in the last nine years. But he wasn’t mentioned at all in the most recent call last week. 

    Under Armour’s basketball business, along with Curry Brand, should earn the company from $100 million to $120 million in total revenue this fiscal year. It said it doesn’t expect the end of the partnership to have a “significant effect” on its finances.

    But the sports apparel company overall may not be in as strong of a position. Its sales have been dropping for the past eight quarters, and it’s seen several changes in leadership. Under Armour is also undergoing reconstruction, which it expects to cost $255 million. 

    “For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround,” CEO Kevin Plank said in a statement. “And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll always be grateful for what he’s brought to the UA team.”

    Under Armour is struggling to compete against newer players like On and Hoka. To battle an impending decline, Plank is working on a fresh strategy to redefine the brand, according to CNBC. He says the shift will be noticeable in stores and online soon. 

    The Curry 13, the last shoe made in collaboration with Under Armour, will be released in February. The athlete is now expected to have the option to partner with and wear other brands. 

    “Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe,” Curry said in a news release. “I’ll always be grateful for that.”

    The early-rate deadline for the 2026 Inc. Regionals Awards is Friday, November 14, at 11:59 p.m. PT. Apply now.

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    Ava Levinson

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  • Lululemon backtracks on yoga pants with weird backside

    Lululemon backtracks on yoga pants with weird backside

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    It’s not you, it’s the leggings. And even Lululemon knows it. 

    The athleisure brand made an almost $100 dollar pair of leggings that allegedly flattened customers’ behinds with an ill-placed back seam. The effect is that the wearer’s backside is elongated. Released earlier this month on July 9th, the “Breezethrough” yoga pants line was unveiled to mixed reviews. Specifically, the V-shaped design that stretches to the waistband was deemed as often unflattering. 

    In response to the design backfire, $31 billion market cap Lululemon has pulled the product. 

    Issues with thin material as well as what was called “whale tail placement,” cropped up online soon after it launched. “I tried them on and they literally make [me]look rectangular,” said a customer on a Lululemon Reddit thread. Why is the seam on the back, the wearer pondered.

    Lululemon did not respond to a request for comment.

    Another commenter noted that the line was pulled from the online store quicker than they expected but that those who liked the pants would be able to get them in stores. The post was met with mixed reception. Some noted they liked the product and people were just sizing wrong. Others rejoiced. “It was Lululemon! Long live all the cute butts that fell victim to the crooked seam,” a customer joked. 

    Profits are flattening out, too, as CNN noted that the brand’s stock slipped by 16% this past month and 50% over the course of a year. The outlet spoke to JP Morgan Chase analyst Matthew Boss, who noted that negative customer feedback was the driving factor behind Lululemon rolling back the product. Recently, shares for the company slipped to the lowest level since 2020, to $247.32, but they are currently at $261.

    Lululemon CEO Calvin McDonald said in an earnings call last month that “business remains strong,” pointing to international business as a source of potential growth. Even so, the company is making up for some missteps last year. 

    “When looking at women’s, we did not maximize the business in the U.S., which was the result of several missed opportunities, including a color palette and our core assortment, particularly in leggings that were too narrow,” he added.

    The product was marketed initially as a “cool innovation” for hot yoga, according to the Wall Street Journal, which viewed old emails from the company. Reporter Alyssa Lukpat suggested that the design backfire was an attempt to cater to other generations, as she pointed out that the Breezethrough collection looks like other leggings that became popular on TikTok, a Gen Z mainstay.

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    Chloe Berger

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