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Tag: ULTA

  • Woman walks into Ulta for makeup routine after ChatGPT gives advice: ‘As an Ulta employee, the way you are using the testers is extremely unsanitary‘

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    Makeup testers at beauty retailers like Ulta can be helpful. After all, what we envision in our minds may be different from reality. While sampling these in-store makeup items has a set of implied rules of hygiene, it doesn’t stop this woman from breaking them for her ChatGPT-generated beauty regimen every step of the way.

    Ulta Skin Prep

    While washing her face with a wipe, Utah-based beauty enthusiast Emily (@hotlipssociety) walks inside an Ulta Beauty.

    “Come with me inside Ulta to get ready,” she says in a hushed tone. “I literally asked ChatGPT to come up with a [full make-up] routine.”

    To pacify those critical, she sprays her hands with disinfectant. “For all you germaphobes,” she remarks. “My hand sanitizer.”

    Then, the content creator spots the first test item. “I’m literally gonna use these Peach and Lily Lazy Day All In Moisture Pads,” she says. When she opens the container, she violates the first sanitary practice by reaching for a pad and rubbing it all over her face with her bare hands.

    Next, Emily applies the same brand’s Retinoic Eye Cream around her eyes and moves on to a different product. “Super Oasis Concentrated Serum. This goes on before moisturizer,” she explains, spraying it in her hand and rubbing it on her face.

    Before completion, she returns to the Peach and Lily brand. “I’m gonna use the Ultra Plush Rich Cream,” she says, scooping out the cream with her index finger and putting it on. 

    The ChatGPT Makeup Routine In Action

    Not only does she violate sanitary procedures for the skin prep, but makeup as well. “The first thing ChaptGPT wants me to use is the Hourglass Veil Primer,” the content creator says, pumping the primer onto her middle finger and primes her face.

    “NARS Light Reflecting Foundation in shade Deauville,” Emily continues, blending the foundation into her skin with her makeup brush, which is another no-no. “This is my own brush.” Then, she dabs the Radiant Creamy Concealer wand under her eyes.

    “Made By Mitchell just dropped at Ulta. This is the cream,” she says. When she opens the bright green palette, she swaths the color onto her brush and dabs her temples, forehead, and nose.

    “I may need to go to a darker color,” she states. But she repeats the process with a bronzer and finds her match. “I’m thinking that bronzer looks really good. I’m gonna go in with a blush now,” she says, dabbing dark pink cream with her brush in circular motions on her cheeks. 

    Subsequently, the content creator sprays her face with Tarte Shape Tape Stay Spray Setting Spray.  “Laura Mercier Translucent,” she says, patting the brush into the eye cream and all over her face, followed by adding the Precisely My Brow Wax Benefit onto her eyebrows. “Back to the Made By Mitchell to set all my powder,” Emily says, spreading several powders along with a Luminous Blush on the sides of her face. 

    Once she finishes, she moves on to lips. “I’m gonna do the Made By Mitchell Del Rio Lip Liner,” she says, lining her outer lips straight from the tube, accompanied by an unnamed matte lipstick. “I’m gonna do this gloss called ‘I’m The Bloss,’” the content creator shares, blobbing the product onto her index finger and smoothing it across her lips.

    What Does She Think?

    Afterward, Emily jumps to eye makeup. “It’s the same palette I used for the powder bronze and blush,” she says, using the ‘windshield wiper’ motion over her eyelid creases. From there, she lines her eyes with a Cryon Eyeshadow Crayon by the same brand and sweeps her lashes with Lancome Idole Flutter Extension Mascara.

    Lastly, she adds the finishing touches of the AI beauty ritual by misting her face in MAC Fix+ Setting Spray. However, she includes her own flair by applying Ambient Lighting Hourglass bronzer.

    “ChatGPT chose my makeup, I approve,” Emily concludes in her car.

    Viewers Were Appalled

    Emily’s video amassed 5.9 million views, drawing in criticism and disgust.

    “& thank you for confirming why I NEVER ‘try’ the testers,” one viewer remarked.

    “WHY would you contaminate everything you used,” a second commented.

    “It baffles me how people don’t understand cross contamination,” a third stated.

    Moreover, alleged Ulta Beauty employees chimed in, warning of the potential dangers.

    “As an Ulta employee, the way you are using the testers is extremely unsanitary both for you and other customers. There’s nothing wrong with using the testers to do your makeup. Just please try to be more mindful about it!” one commenter said.

    They continued, “There are disposable applicator tools on the stations in prestige for a reason. Use spatulas instead of dipping your fingers into jars, don’t use a brush on your face then dip the unclean brush into other products afterwards, always spray alcohol and wipe the top layer off of cream pan products with a tissue, wipe the top layer off of powder pan products with a dry tissue, wipe any pencils on an alcohol sprayed tissue before and after use, pour loose powders onto a dry tissue, use disposable lip applicators and mascara wands, never dip double dip the disposable applicators. Regardless the makeup look did come out beautiful!”

    Another echoed, “[Former] Ulta manager- testers are 100% there so use but please be mindful of using disposable applicators. This is not only a risk to you but others.”

    How Unsanitary Was This Ulta Makeup Routine?

    Indeed, makeup testers are bacteria-ridden because of the number of people who come in contact with them. As a result, it creates a breeding ground for harmful bacteria, such as Staph Infection, E. coli, yeast, and mold, according to Newsweek.

    Emily’s improper beauty routine at Ulta only increases the risk of contracting these infections. Instead, Glam advises exercising alternatives, such as applying the lipstick onto your palm, spraying the powder palette with alcohol spritzers, or requesting new testers. Since none of these are completely fool-proof, try on hundreds of products through the retailer’s virtual makeup tool.

    @hotlipssociety I walked into Ulta barefaced and let ChatGPT choose my makeup. Everyday glam was the goal… things escalated ?? Should I let ChatGPT do this again or absolutely not? @??MADEBYMITCHELL?? @Ulta Beauty #U#UltaRunE#EverydayGlam ♬ original sound – Emily | Beauty Picks

    The Mary Sue reached out to Emily via email and TikTok comment as well as Ulta via press email.

    Have a tip we should know? [email protected]

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    Melody Heald

    Melody Heald is a culture writer. Her work can be found in Glitter Magazine, BUST Magazine, The Daily Dot, and more. You can email her at: [email protected]

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  • Georgia woman receives ‘extremely hard to find’ $180 Viktor & Rolf perfume from Ulta as gift. Um… is it used?: ‘Might be old’

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    A woman from Georgia just got a chance to see a Viktor & Rolf perfume she received for Christmas. But wait—it’s already been used by an Ulta customer?

    In a video with over 38,000 views, Teagan Alexandra (@missteaganalexandra) explained how she ended up with a hard-to-find bottle of Viktor & Rolf’s Bon Bon women’s perfume that a customer might have used. But worse, her mother had already spent $200 on the bottle and gave it to her for Christmas.

    So, how did Teagan receive a bottle that’s already been sprayed from or used, especially considering her mother already spent more for the perfume?

    Did she purchase a used bottle from Ulta?

    Teagan noticed while unwrapping her bottle of Viktor & Rolf’s perfume for Christmas that it came with no plastic covering—an obvious sign, she says, that the bottle had been tampered with or used. 

    Commenters generally agreed, saying that Bon Bon usually comes with a plastic wrapping that customers have to take off. Teagan didn’t mention just how much of the bottle seemed used, but her video indicated that she thought an Ulta employee sold her a used product, and the bottle was visibly not filled up. 

    As one viewer stated, “So logically, physically, scientifically it can’t be [100-percent] full. The bow corners are higher than the opening for the atomizer.” 

    It’s possible that the perfume bottle was a tester that accidentally got repackaged for general sale. Ulta offers many of its perfumes for customers to spray in-store and test, including Viktor & Rolf perfumes. 

    It’s also a possibility that someone returned the bottle, leading to an employee repackaging it and selling it at full price. Ulta also processes returns for barely used items within 30 days. A customer may have returned the perfume bottle, leading to it being resold.

    “Ulta employee here….if it was still wrapped in plastic then it was not used,” said one commenter. “If the box was unwrapped then there’s a huge chance it was returned and resold.”

    Is the bottle just made to look slightly emptier despite being full?

    Some commenters offered an alternative theory as to what happened to the bottle: nothing. They figured that the odd shape of Viktor & Rolf’s Bon Bon perfume was the reason why the bottle looked somewhat empty, not any sort of malicious usage. 

    “Looking online, it looks like they all come like that. Since the bottle is an odd shape, it probably holds more than the amount they put in it. So you are still getting the amount of liquid on the box…” said one viewer. 

    Ultimately, if the bottle did get returned, it doesn’t seem as though a large amount of the product ended up getting used. Still, many viewers questioned Ulta’s business practices and the lack of plastic wrapping around the package. 

    How much does Bon Bon ladies’ perfume cost? 

    Bon Bon, a famous scent by Viktor & Rolf, does not actually appear on Ulta’s website. The perfume has apparently appeared less and less in retail spaces or online, thus making it a relatively rare scent for consumers.

    But, Teagan’s mother said she got the perfume in a three-ounce bottle for $200 at an Ulta location that still carries it. That price is more than that of other stores that currently carry it. Victor & Rolf lists the perfume for $20 less than what her mother purchased it for at Ulta. Amazon lists the perfume as $180 as well, which is cheaper than Ulta’s price. 

    Then, there are platforms like Fragrance.net that reportedly sell three-ounce bottles of the perfume for $149.99, which is $50 less than Ulta’s reported price. 

    Should she return the Ulta product?

    Viewers generally urged Teagan to return the perfume and buy it from different sources in the future. 

    One commenter specifically warned Teagan to return the bottle, considering the potential risks that could occur when using a tampered product.

    “I’d return it regardless. It’s used… tampered with. I’ve worked there and Nordstroms and people refill bottles with other perfumer and tamper when returning,” a viewer shared. “I’ve seen it all. I wouldn’t mess with it. One lady got a bad infection from a used [perfume because] someone put a different chemical in a bottle of [perfume]. [The] customer called corporate on us.” 

    So, it may be worthwhile for Teagan to replace the bottle while she has an opportunity. But, with the Christmas return window closing, it may not be possible to do so.

    @missteaganalexandra @Ulta Beauty please help me!!!! #ultabeauty #ulta #viktorandrolf ♬ original sound – missteaganalexandra

    We’ve reached out to Viktor & Rolf and Ulta via email. We also sent a TikTok direct message to Teagan Alexandra regarding her bottle of perfume.

    Have a tip we should know? [email protected]

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    Rachel Thomas

    Rachel Joy Thomas is a music journalist, freelance writer, and hopeful author who resides in Los Angeles, CA. You can email her at [email protected].

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  • Why could no one buy an Ulta World ticket? A cybersecurity expert weighs in: ‘I waited online for over an hour’ 

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    When Ulta dropped its tickets for the Ulta Beauty World Expo, chaos ensued. Over 3 million people were scrambling to get a ticket, of which there were only 3,000.

    Needless to say, some beauty enthusiasts were left disappointed. One of them is cybersecurity expert Alissa (@cyb3ralissa).

    Addressing the camera, she said, “As somebody who works in cybersecurity, this is why nobody in the public could actually buy an Ulta Beauty World ticket today.”

    She began by explaining that she was extremely prepared, having “followed every single tip from those group chats” and even taking advantage of her cyber skills.

    “I thought that I had it in the bag because I implemented a client-side refresh interval, a controlled three-second reload cadence, to maintain session freshness without overwhelming the endpoint,” she explained. “It also automatically disabled on any user interaction. So the refresh shut off the second I could actually do anything. I still barely got the chance—I waited in the queue for an hour.”

    What was wrong?

    The most “interesting” part for Alissa was that there were allegedly source code snippets that showed that invite codes were pre-generated before the tickets were released.

    She continued, “Based on the naming pattern and timing, many people are assuming that these codes were tied to influencers. From a technical standpoint, this rollout had several red flags. If these invite codes were validated before the queue, that means that some users bypassed demand entirely. The queue system itself appeared to be very client-side heavy, meaning that your browser session, not a centralized server, was doing most of the work.”

    “There was also no visible rate limiting, which means that your device or region could have limited where you were in line,” she added. “In short, this wasn’t a first-come, first-served queue at all. It was fragmented access disguised as public sale.”

    Alissa didn’t immediately respond to The Mary Sue’s request for comment via TikTok comment.

    However, some commenters appeared to disprove Alissa’s theory. “I’m a regular person, and I happened to get a ticket,” one wrote.

    “I was able to get a ticket, I’m a regular person,” a second added. “People are saying 3k isn’t enough tickets but they have to have a limit on number of ppl that can be managed.”

    In a reply to this comment, a third user said, “That’s not the point girl you are one of the lucky ones. The point is it wasn’t a fair event. If they wanted it invite only cool but don’t deceive the public as if everyone had a chance when it was very limited to begin with!”

    Similarly, a fourth claimed, “I bought a ticket for my wife on my gaming desktop and I know nothing about Ulta Beauty World before she told me about it. Why are we lying about this? Get better WiFi…”

    To which a fifth commenter replied, “Tell that to the 3 MILLION people who tried getting tickets. Your WiFi must be so insanely good if 3 million people struggled and you didn’t. Good for you.”

    @cyb3ralissa did we all just beta-test the biggest queue failure of 2026? It’s okay, I was in it too #ultabeautyworld ♬ Mozart/Requiem “Lacrimosa”(1394506) – Mint

    What is Ulta Beauty World?

    The Ulta Beauty World Expo is described on its website as “an immersive beauty experience like no other.”

    The event, which is returning after a successful 2025 run, boasts more than 200 brand partner booths, makeup, and more. Not to mention a live DJ, food and drink, and beauty swag bags worth $2,000.

    It will also have makeup masterclasses led by stars like Jonathan Van Ness and Donni Davy. The expo takes place on April 15 and 16.

    Ulta didn’t immediately respond to The Mary Sue’s request for comment via email.

    Have a tip we should know? [email protected]

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    Charlotte Colombo

    Charlotte is an internet culture writer with bylines in Insider, VICE, Glamour, The Independent, and more. She holds a Master’s degree in Magazine Journalism from City St George’s, University of London.

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  • ‘This happened to me last year with Nordstrom’: Ulta customer orders $200 perfume. Then she opens the box

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    Opening a beauty package you order online should be a dopamine-filled little treat. When one Ulta customer picked hers up, however, she says the box felt wrong right away.

    What Went Wrong With The Ulta Package?

    TikTok user Jessie (@jessiexlizabeth) shared a video of herself opening an Ulta order in real time after something immediately felt off when she picked it up. The video has since gotten more than 238,100 views.

    “I just got my Ulta package,” she says at the start of the clip. “It’s fully empty. This is supposed to be my $200 perfume.”

    Right away, she explains that she hasn’t opened the box yet and starts recording as proof, saying she’s furious and already preparing for a chargeback if the product isn’t inside.

    As she works to open the shipment, she adds, “There is no way there’s a perfume in here. I am flabbergasted.”

    She uses a screw to pry into the packaging and admits she’s visibly shaking from the stress of it. “Oh, it’s in there,” she says when she first breaks open the box.

    That relief lasts only seconds. Once she sees what’s inside, she realizes what actually happened. “It’s fully opened and taken out of the box,” she says. “Are you kidding me?” she says. “I am losing it.”

    This wasn’t even Jessie’s first issue with the same order. She had previously shared that she originally purchased the perfume as part of a Black Friday deal, but everything else from that order arrived without the fragrance. The second shipment was supposed to correct that mistake.

    Fortunately, there was a resolution. In a follow-up, Jessie shared that Ulta refunded her fully for the missing perfume. She also said she planned to go to a physical store to buy it in person instead.

    Are Delivery Thefts Common?

    There’s no clear national statistic that tracks how often packages get stolen mid-delivery, but reported cases suggest it’s far from rare. In Arizona, one woman who tracked repeated missing shipments eventually learned that a USPS driver had been stealing packages and reselling the items on Depop.

    Across Reddit and Facebook, shoppers have shared similar complaints involving Amazon, eBay, and other retailers.

    The Mary Sue has reached out to Ulta Beauty via email for comment and contacted Jessie through TikTok direct messages.

    Commenters debated where the theft could have happened.

    One person blamed temporary staff, writing, “Seasonal workers, they can’t be trusted.”

    Another shared a precaution they now take, adding, “When I feel that the packages are empty, I go back to the store and open it in front of the associates.”

    Someone else believed it pointed to a larger internal issue, saying, “So this is definitely an internal issue. Ulta warehouse workers are clearly running something. Internal theft is always the biggest problem for loss prevention.”

    @jessiexlizabeth @Ulta Beauty ♬ original sound – Jessie

    Another focused on packaging itself, writing, “Ulta and Sephora need to stop putting their logo on the outside of the box.”

    One shopper took a broader view of the issue, adding, “The convenience of online shopping has just become convenience for theft. I so prefer brick & mortar.”

    And one person shared a similar experience, saying, “My Ulta package came in today & it was completely opened. You can see the brown tape ripped & they re taped it.”

    Have a tip we should know? [email protected]

    Image of Ljeonida Mulabazi

    Ljeonida Mulabazi

    Ljeonida is a reporter and writer with a degree in journalism and communications from the University of Tirana in her native Albania. She has a particular interest in all things digital marketing; she considers herself a copywriter, content producer, SEO specialist, and passionate marketer. Ljeonida is based in Tbilisi, Georgia, and her work can also be found at the Daily Dot.

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  • ‘Don’t move. Don’t react’:  Florida woman goes in Ulta to shop. Then the workers tell her something scary

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    Women are often told their sense of hyper-awareness is paranoia. But for many, that vigilance stems from lived experiences, from uneasy walks home at night to discomfort in something as routine as taking an Uber during the day.

    You can even find guides on how to do basic errands “as a woman,” such as grocery shopping or commuting, which says a lot about the reality women live in.

    Recently, one woman’s shopping trip to Ulta showed how “relaxing” in public is rarely a good idea. 

    TikTok creator Colleen Shehan (@colleensheehan7) shared a video after visiting an Ulta in Tampa, near a Target and HomeGoods.

    She had planned to film a haul of “acne safe” products, but instead ended up shaken by what employees told her. Her clip has more than 35,800 views.

    “I went in there just to get some of my new products and more makeup,” she said, explaining she even had her Notes app open to stay on track. After about 45 minutes inside, she headed to the register. That’s when things took a turn.

    According to Shehan, the cashier looked at her and said, “Don’t move, don’t react. The cops are coming to escort you. There’s been a man that’s been following you around for like 45 minutes.”

    She recalled having noticed him earlier while grabbing something from a low shelf.

    “I go and stand up and like turn my head to look behind me and he’s like standing there,” she said. At the time, she brushed it off—until employees confirmed he had been banned before but kept returning.

    “I’m so mad at myself because I’m usually so hyper aware,” she admitted. “The one time I wasn’t, like this happens. Honestly, I just feel really violated.”

    In the comments, users praised both Shehan’s awareness and the Ulta staff for stepping in.

    “I was once 13 years old walking maybe 5 blocks home when I felt someone behind me,” one person shared. “Your brain doesn’t always perceive someone as an immediate threat, but that’s probably what kept you safe.”

    Others questioned the store’s handling of a man they allegedly knew about. “So they know he’s done this before but they let him in anyway???” one user asked.

    Another, who said they used to work at Ulta, explained, “For the employees’ safety they never wanted us to confront these people. Instead call the cops and let them handle the situation!”

    Another pointed out the frustration many women feel: “1. Shout out to the staff. 2. This is EXHAUSTING for women ugh.”

    @colleensheehan7

    Ladies be aware of your surroundings. It’s so annoying that we even have to live like this.

    ♬ original sound – Colleen Sheehan

    The Mary Sue has reached out to Colleen and Ulta Beauty for official comment. 

    Have a tip we should know? [email protected]

    Image of Ljeonida Mulabazi

    Ljeonida Mulabazi

    Ljeonida is a reporter and writer with a degree in journalism and communications from the University of Tirana in her native Albania. She has a particular interest in all things digital marketing; she considers herself a copywriter, content producer, SEO specialist, and passionate marketer. Ljeonida is based in Tbilisi, Georgia, and her work can also be found at the Daily Dot.

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  • Why is everything mini these days?

    Why is everything mini these days?

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    New York (CNN) — It’s not just you. Everything is shrinking.

    This week, Trader Joe’s restocked the $2.99 mini tote bags that were resold for as much as $500 on eBay earlier this year. Stores prominently display travel-sized haircare, skincare and makeup products. TikToks of micro beauty bags being stuffed with micro products are racking up millions of views. Even iced tea brand Snapple has launched an 8-ounce bottle, advertised to fit in a mini bag.

    For many people, mini-products may not seem to make much sense. But despite the higher cost per ounce to consumers, increased packaging and the potential to stoke overconsumption, brands are betting shrunk-down goods will scratch customers’ itch for nostalgia and provide an affordable entry point into luxury.

    Fashion Institute of Technologybusiness management professor Shawn Carter said that, since Covid, stores are giving better shelf real estate to their mini products, a bid to battle high prices and to lure in the store’s youngest customers, Gen Z and Gen Alpha.

    Microfashion items began in the 1960s, Carter said. With the introduction of the mini skirt came the mini clutch bag and then the mini top handle bag.

    Like many eras in fashion, minis havemade a comeback. “That trend accelerated in 2022, it went on steroids,” Carter said. But “it’s no longer a trend. This is here to stay.”

    Take it from Trader Joe’s. Matt Sloan, VP of marketing and host of the chain’s “Inside Trader Joe’s” podcast, said in a March episode the company had “no inkling” the mini tote bags would become such a viral craze.

    “We had actually hundreds of thousands of bags come in and go out within a week,” Sloan said.

    Finding a niche

    Even if you aren’t buying small, you can’t escape the trend on social media.

    Jo Barker’s TikTok account The Little Bean has amassed 3.2 million likes on TikTok for her niche of stuffing as many mini products as she can into luxury microbags.

    In one of her most popular videos, she stuffs a mini Coach Tabby bag ($195 online) with a mini Charlotte Tilbury lipstick, mini Chanel mascara, mini Tarte Shape Tape concealer, mini Chanel compact powder and a mini Versace perfume — along with other essentials. Other bags are from the likes of Gucci, Prada and Louis Vuitton.

    Barker started her account in 2021 as a creative outlet and to meet other people in the luxury community. Covid made her realize she didn’t have to carry around as much as she thought she did, so she jumped on the mini bag trend.

    “Anytime I’m going out, I usually have a smaller bag with me. I’m not carrying large totes or large bags, because it just doesn’t match my lifestyle,” Barker said.

    There are a variety of ways to go mini, Barker said. Barker also makes her own mini make-up byputting portions of her full-sized items into tiny bottles.

    Sephora and Ulta also offer mini samples with certain purchases, in exchange for reward points or on birthdays. It ends up being a great incentive for customers to spend at these stores, Barker said, because some of the mini items are only available as perks to frequent shoppers.

    Why are people so into minis?

    Even people who don’t use mini products are locked into Barker’s content. Watching someone squeeze as many minuscule bottles into a bag is the kind of relaxing, almost mindless, content that fills TikTok feeds. On TikTok, Barker has more than 100,000 followers and on Instagram, 400,000 follow her every post.

    “I mean, I think there’s just a cuteness factor to it, right?” Barker said.

    Think about the Polly Pockets you might have played with as a child, or the kid-sized lunches packed for school. Brands are evoking those memories by tapping into nostalgia.

    “Humans have always loved, you know, tiny, tiny objects, and this is just a functional iteration of that,” Anna Keller, a principal analyst at Minter, said.

    Some customers also prefer minis because it’s easier to finish the entire product.

    And regardless of what is a typically higher cost per ounce, mini-sized items cost less than their full-sized counterparts.

    Mini-sized beauty and fashion items can often be an entry point into luxury without having to resort to dupes, or cheaper duplicates of more expensive brands, Keller said.

    “They’re looking for ways to tap into the real luxury product however they can,” Keller said.

    Producing minis can be expensive for smaller brands because of extra operational costs and having to work logistics with manufacturers — but the payoff can be worth it for companies since consumers can experiment with their products, especially as minis are already trending.

    “It can then be a very valuable marketing tool,” Keller said.

    Hopping on any social media fashion and beauty trend bears the risk of increasing plastic waste – there’s more packaging and manufacturing involved in owning a mini bottle on top of full-sized versions.

    Companies need to start moving toward reusable, refillable products, Melissa Valliant, communications director at environmental group Beyond Plastic said, so the proliferation of “smaller bottles and smaller products instead of larger or reusable products, it just means more plastic production.”

    The Association of Plastic Recyclers recommended purchasing full-size products and using reusable containers when mini products are needed during traveling. That’s because packages smaller than 2 inches aren’t able to be recycled in the US system.

    And value is subjective to the biggest fans of the trend.

    “If I bought a larger version — okay, I’m getting more fabric for the price, but I’m never going to use that large bag because it doesn’t fit my lifestyle,” Barker said. “If you buy something that might cost more, but you’ll use more often, that’s worth the investment.”

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  • Tarte’s Cult-Favorite Shape Tape Concealer Just Dropped to Its Lowest Price Ever at Ulta

    Tarte’s Cult-Favorite Shape Tape Concealer Just Dropped to Its Lowest Price Ever at Ulta

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    All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

    Tarte’s Shape Tape Concealer has been one of the most popular options on the market since its release. The creamy, full-coverage concealer effortlessly covers blemishes, discoloration and highlights different areas of the face. It can even blur fine lines and wrinkles—all while lasting throughout the day. It’s even widely talked about on forums like Reddit, where one person said they’ve been relying on it for years to cover their “genetic dark under eye circles.”

    If you’ve yet to hop on the bandwagon or simply love the concealer enough to stock up on multiple tubes at a time, the moment to do both has come: Ulta is offering Tarte’s Shape Tape at its lowest price ever. Seriously—grab the best-seller for just $15 right now for a limited time.

    Tarte Shape Tape
    Ulta

    The water-proof formula packs a complete coverage with a 16-hour wear time. It doesn’t cake or settle into fine lines, instead leaving the complexion looking smoother and more plump thanks to ingredients like shea butter, mango butter and licorice root that boost elasticity, nourish the skin and brighten areas of darkness.

    The sale includes more than just the above OG, full-coverage formula. Tarte’s Shape Tape Radiant and Ultra Creamy variations are also discounted. Shape Tape Radiant has a featherlight medium coverage to give a more minimal look (it lets natural freckles show through) and contains centella asiatica, vegan collagen and niacinamide to soothe the skin. Those with a drier complexion may want to opt for the Ultra-Creamy version, which offers 24-hour hydration due to its built-in eye cream feature.

    Ulta
    Ulta

    This massive price drop runs now through January 27, so don’t slack on stocking up while you still can.

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    Maya Gandara

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  • FYI—Ulta’s Epic Early Black Friday Deals Have Already Started

    FYI—Ulta’s Epic Early Black Friday Deals Have Already Started

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    Ulta Black Friday Deals 2023: Best Beauty Steals to Shop Early – StyleCaster


























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  • GIMME Beauty Sees Major Growth in 2022, Now Carried in Over 15,000 Retail Locations Nationwide

    GIMME Beauty Sees Major Growth in 2022, Now Carried in Over 15,000 Retail Locations Nationwide

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    GIMME is up 80% year-over-year, and the company expects to be carried in over 20,000 locations by January 2023.

    Press Release
    –

    Dec 8, 2022 07:00 EST


    SALT LAKE CITY, December 8, 2022 (Newswire.com)
    –
    GIMME Beauty, the innovative hair solutions company disrupting the beauty industry, announces a successful year marked by significant growth through 2022. According to market research company IRI, GIMME is up 80.2% year-over-year (YOY) and currently carried in 15,000 retail locations across the U.S.

    Nielsen marketing research data also revealed that GIMME’s product line ranks among the fastest-growth items in the industry, and by January 2023, GIMME is expected to surpass 20,000 locations nationwide. Since its launch in 2006, GIMME has grown into a national brand, with retail partners like ULTA, Dillards, Target, CVS and Walgreens set to carry GIMME products in 2023.

    “It’s been a great year for GIMME, and we’re optimistic about what the future holds,” said Jeff Durham, CEO of GIMME Beauty. “We look forward to continuing this momentum into 2023. We’re grateful to our retail partners for trusting our team as thought leaders. The increase in distribution makes the brand more accessible to more of our growing fans.”

    GIMME Beauty’s accessories are some of the strongest-selling accessories at ULTA, and as such, GIMME has been recognized among ULTA’s top-performing accessories brands in 2022.

    A Global Hair Tie Market Research Report for 2022 by Market Research Guru takes a deep look into the Hair Tie market, its major players, trends and growth drivers, and provides a forecast of the industry through 2029; the report identifies GIMME as a key player in the market.

    GIMME aims to close out 2022 strong with new products slated for December: the GIMME Twist™ shower hair towel, available in blue and gray, and the GIMME Vented Styling and Detangling Brush. GIMME Twist™ dries hair with zero heat damage, and its microfiber material creates a frizz-free style for any hair type while preventing breakage. The towel is fitted with two buttons, allowing for a custom fit for all hair types, lengths and thicknesses. The vented brush is the next in the series of GIMME’s premium brushes.

    To learn more about GIMME Beauty, visit www.gimmebeauty.com.

    About GIMME Beauty

    GIMME Beauty‘s vision is to design innovative hair solutions that disrupt the status quo of the health and beauty hair care category. The company’s products rank among the industry’s fastest-growth items, according to Nielsen Market Data. Since it launched in 2006, GIMME has become a national brand available at more than 16,000 stores across the United States. Follow GIMME on Instagram or Facebook to learn about its latest collections. To learn more about GIMME Beauty, visit www.gimmebeauty.com.

    Source: GIMME Beauty

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  • This TikTok-Famous Beauty Brand Wants to Change Our Relationship With Makeup

    This TikTok-Famous Beauty Brand Wants to Change Our Relationship With Makeup

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    When Fiona Chan first found herself stuck in Hong Kong as pandemic lockdowns began, she couldn’t have anticipated that within the next year, she’d found a beauty company or launch viral product. But that transformative and uncertain period proved to be a productive one for the entrepreneur, who introduced makeup company Youthforia — the fruits of those lockdown labors — in 2021.

    Youthforia develops its products to be unique from anything else on the market, and that applies to both form and function: Its hero SKUs include color-changing “oil” blush (the aforementioned “viral product”) and lip glosses that magnetically fit together like Legos. But flashy, fun exteriors aside, the brand’s formulas are also rather game-changing. Youthforia positions itself at the intersection of color cosmetics and skin care, taking a more holistic approach that doesn’t put its users in the position of sacrificing the health of their complexions for the fleeting glory of a makeup look.

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    Andrea Bossi

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  • Why Charlotte Tilbury Minis Are A Scam…And Minis You’ll Love More

    Why Charlotte Tilbury Minis Are A Scam…And Minis You’ll Love More

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    Over the summer, I was traveling around from place to place, lugging around hoards of makeup products in a huge bag. It was disorganized. It was chaotic. And tragically, it ended with exploded products and, often, tears.

    Throughout my travels, I found it very difficult to fit my full-sized makeup, skincare, and brushes into a tiny travel bag. When I attended Coachella, TSA threw out half of my makeup and an expensive Olaplex set because they were too large. I’m still traumatized.

    @richladyproblems Replying to @shannongarlandd Y’all are wild with the prices 😂 #charlottetilbury #mini #tiny #minibrands #makeup #30000 ♬ Not me starting a TikTok trend purrrrr – Prestonisoverparty

    As a solution, I had the grand idea to curate a travel size makeup bag filled with all of the essentials that would pass through airport security with flying colors. Groundbreaking.

    @itsjennchiu You NEED this makeup bag, it’s my new favorite! Makeup and brushes all in one ✨ #packwithmeforvacation #packwithme #whatsinmymakeupbag #makeupbag #travelmakeup #asmrpacking #asmrpackwithme ♬ love nwantinti (ah ah ah) – CKay

    The skincare is even worse. The Magic Cream and Magic Serum minis retail for around $30 each, all for 0.5 ounces of product. You can get around five
    full-sized The Ordinary serums for the price of one mini Charlotte Tilbury. Make it make sense.

    While Charlotte’s full-sized products are well worth your dollar, their minis are an instant skip. An abomination to the mini makeup community. A laughable joke, if you will.

    I couldn’t believe my eyes when I opened my Sephora bag, so to save you this heartbreak, I compiled a list of the best minis for your travel bag. May your makeup bag be locked and loaded at all times.

    Mini Makeup Forever Foundation

    This classic foundation is full-coverage and gives your skin a flawless finish. It’s perfect for your travel bag to get you through your vacation without having to lug your full-size bottle with you.

    Milk The Starter Pack Set

    There’s no better way to build your makeup bag than with a set of minis. This set contains the mini Hydrogrip Primer and Setting Spray, RISE mascara, and full-sized Matte Bronzer. All for $28.

    Tarte SEA Power Flex Concealer

    This mini concealer is currently on sale at Sephora and is super hydrating. With a near five-star rating, it’s full coverage and glowy.

    Rare Beauty Mini Kind Words Matte Lip Duo

    You need a lip kit in your travel bag, and Rare Beauty is one of the best. This $20 lip kit is the perfect natural rose tone and is ready to go at all times. It contains both a mini lipstick and lip liner, all you need.

    NARS Mini Orgasm X Blush

    The NARS Orgasm blush shade is famous for a reason. This highly pigmented powder in the mini size will last you forever and give you a sun-kissed look year-round.

    The INKEY List Winter Skin 101

    INKEY List is similar to The Ordinary because they are both affordably priced, effective skincare brands. This set has everything you need while traveling to keep up with your skincare routine: Cleansing Balm, Hyaluronic Acid Serum, Retinol Serum, and Caffeine De-Puffing Eye Cream all for $25.

    Sephora Collection Essential Mini Brush Set

    This $20 set of mini brushes has only the essentials: a foundation brush, concealer brush, shadow brush, and crease brush. It’s only the basics, but you’ll thank yourself when your bag isn’t packed with all of your huge brushes.

    Don’t waste your money on Charlotte Tilbury minis when you can get 4x the products for the same price…and happy traveling!

    All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

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    Jai Phillips

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  • The Age Of The Influencer Side Hustle: Which Brands Are Worth The Hype

    The Age Of The Influencer Side Hustle: Which Brands Are Worth The Hype

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    TikTok has to be the most influential app on our phones right now. It can sell a product out in seconds, ruin someone’s reputation, or send the lucky few into superstardom. Had their music not gone viral on the app, artists like Megan Thee Stallion and Doja Cat may never have been revealed to us.

    This phenomenon isn’t necessarily new; Vine’s video format is partially responsible for the likes of Shawn Mendes becoming popular. Yet, somehow TikTok eclipsed all social media in terms of influence and popularity.

    It all comes down to the era of the Hype House. During the pandemic, everyone was at their lowest scrolling through this new TikTok app…ready to purchase whatever Amazon storefront popped on their feed and ready to love any new characters who showed up along the way.

    Which is how we got to know influencers like Charli and Dixie D’Amelio, Addison Rae, Josh Richards, Bryce Hall, and Blake Gray. They began with the classic dancing videos, where Charli quickly became the most followed person on the platform. No matter what they posted, the younger crowds were obsessed.

    Addison Rae attending the Kenzo Front Row Menswear Spring Summer 2023 show as part of Paris Fashion Week on June 26, 2022 in Paris, France.

    Domine Jerome/ABACA/Shutterstock

    They began to form “Houses” where content creators would live in Los Angeles together to create content for TikTok and build their brands. Influencers who dominated the app soon were all under one roof, intermingling.

    Fans of the new generation of influencers began to ship couples like Noah Beck and Dixie D’Amelio, Charli and Lil Huddy. They rose to a level of superstar influencer status that has them in rooms with some of the most famous people in the world. Addison Rae was Kourtney Kardashian’s best friend for a moment there.

    But TikTok and internet celebrity is not enough for these guys…entire brands had to be built. Whether they chose to delve into the music industry or fashion and beauty, it seems like every influencer has a brand now in some way, shape, or form.

    Celebrity brands are constantly falling into question for whether or not they are just there to take your money. I mean, there’s no disrespect in getting that bag, but it would be nice to know when I should just save my money.

    Although I haven’t been one to closely follow The D’Amelio Show on Hulu, I am easily influenced. My For You Page is mostly product recommendations, trend-casting, and my favorite faces in Hollywood; I have bought into many celebrity brands and failed for no reason other than “TikTok told me to do it.” There are some influencer side hustles worth your cash…and others worth the skip.

    Item Beauty by Addison Rae

    @addisonre Lilly & Kiley glam girls 🌹🌹🕊🕊💋💋
    ♬ original sound – ❦

    When diving into Addison Rae’s Item Beauty brand, I was skeptical. I am aware that influencers know what a consumer wants a little more than a brand at times…but I can still feel wary when I hear TikToker Addison Rae has a makeup line at Sephora.

    Overall, the brand is solid. A few glitchy products like the Powder Hour Clean Blurring Powder and Hey Hi Halo Liquid Highlighter are skips. But, everything else is worth your money.

    My personal fave is the Lip Quip Clean Moisturizing Lip Gloss in the shade Hey Ya’ll, which is a sheer raspberry pink reminiscent of Addison’s classic look.

    Chamberlain Coffee by Emma Chamberlain 

    One of the only influencers who I genuinely trust with my entire life…Miss Emma Chamberlain. She’s been on YouTube for years now and isn’t really a TikTok influencer like the rest, but her coffee brand is always worth a mention.

    Emma’s known for her coffee recs and finally made her own line with Chamberlain Coffee. Making coffee and matcha at home can save you hundreds of dollars on coffee runs a month.

    My choice? The Matcha Starter Pack to have everything you need for Starbucks-level matcha.

    Morphe 2 by Charli & Dixie D’Amelio


    Morphe 2

    Morphe is known for their high quality, yet affordable makeup. The D’Amelio sisters teamed up with Morphe to create Morphe 2, multipurpose makeup for a simple yet glamorous look.

    The Hint Hint Skin Tint has almost a five-star rating at Ulta and is perfect for the trending minimal coverage makeup look. Almost anything from the Morphe 2 collection is worth your money.

    With all of these celebrity brands popping up, it’s no surprise I want to try them all…even if they are mildly disappointing.

    Related Articles Around the Web

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    Jai Phillips

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  • GIMME Beauty’s Hot Styling Tools Now Available at Ulta Beauty

    GIMME Beauty’s Hot Styling Tools Now Available at Ulta Beauty

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    The Freedom line of hot styling tools includes GIMME’s Freedom Curling Iron, Styling Iron and Curling Wand.

    Press Release
    –

    Sep 13, 2022


    SALT LAKE CITY, September 13, 2022 (Newswire.com)
    –
    GIMME Beauty, the innovative hair solutions company disrupting the beauty industry, announces that its Freedom line of hot styling tools is now available for purchase at Ulta Beauty, the largest beauty retailer in the United States. GIMME Beauty’s accessories are available at more than 16,000 retail stores in the U.S.

    The Freedom line includes:

    • Freedom Curling Iron – The perfect tool for creating classic, bouncy curls. The wireless curling iron features temperature control from 200°F to 420°F and offers up to 45 minutes of styling time.
    • Freedom Curling Wand – The curling wand — a curling iron without the clamp — offers similar wireless freedom and temperature control for more relaxed curls and a variety of different wave styles.
    • Freedom Styling Iron – For a salon-quality finish, the Freedom Styling Iron offers temperature control from 200°F to 420°F and is the first wireless tool with full-size rose gold plates, measuring 1″ x 3.5″.

    Inspired by people who need to style on the go, the Freedom line of stylers is tailor-made for traveling, camping or touching up just about anywhere; no more styling next to outlets, bound by a cord.

    “Our partnership with Ulta Beauty has improved accessibility, allowing us to connect with more people each day,” said Jeff Durham, President and CEO of GIMME Beauty. “We’re confident our tools are the best wireless options for the price; the exposure and the ability to compete against other major brands in the retail world has been exhilarating for us. We can’t wait to hear what Ulta fans have to say about these disruptive hair tools.”

    GIMME Beauty is a family-owned company whose community is at the heart of its mission. GIMME celebrates individual beauty, helping people elevate themselves and their confidence with high-quality, innovative products that eliminate bad hair days.

    To learn more about GIMME Beauty, visit www.gimmebeauty.com.

    About GIMME Beauty
    GIMME Beauty’s vision is to design innovative hair solutions that disrupt the status quo of the health and beauty hair care category. The company’s products rank among the industry’s fastest-growth items, according to Nielsen Market Data. Since it launched in 2006, GIMME has become a national brand available at more than 16,000 stores across the United States. Follow GIMME on Instagram or Facebook to learn about its latest collections. To learn more about GIMME Beauty, visit www.gimmebeauty.com.

    Media Contact 

    Madeleine Moench
    madeleine@newswire.com 

    Source: GIMME Beauty

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  • GIMME Beauty Launches New Claw Clip, Bobby Pin Line at Ulta Beauty

    GIMME Beauty Launches New Claw Clip, Bobby Pin Line at Ulta Beauty

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    The new hair accessories will be available for purchase at 700 Ulta Beauty locations nationwide.

    Press Release
    –

    May 9, 2022


    SALT LAKE CITY, May 9, 2022 (Newswire.com)
    –
    GIMME Beauty, a health and beauty company committed to designing innovative hair solutions, is pleased to share the continuation of its ongoing partnership with Ulta Beauty. Now, 700 Ulta Beauty locations nationwide will sell its new claw clip and bobby pin line in addition to the products that are already available for purchase at the beauty retailer. 

    As GIMME Beauty maintains its mission to eliminate bad hair days, its new products complement all hair types, including fine, medium and thick hair. The new claw clips come in a variety of colors and shapes and feature a unique, patented technology that provides just the right amount of pressure to stay secure and comfortable all day.

    GIMME bobby pins stay in place all day and come in variations for fine, medium and thick hair, allowing anyone to find their perfect fit. The bobby pins provide a firm and comfortable hold all day long thanks to their double-bar design, thicker metal, and textured inside for extra grip.

    “At GIMME Beauty, we’re committed to creating unique solutions that are just right for each individual,” said Jeff Durham, CEO. “We understand the need to specialize our products to cater to all hair types and avoid a cookie-cutter approach that one size fits all. We want women to feel confident and are here to support them with our products.”

    GIMME Beauty is a family-owned company whose community is at the heart of its mission. GIMME celebrates individual beauty, helping people elevate themselves and their confidence with high-quality, innovative products that eliminate bad hair days. GIMME accessories are the second best-selling accessories at Ulta Beauty, the largest beauty retailer in the United States, and are available at more than 20,000 retail stores in the U.S.

    GIMME’s products are available for purchase online at Ulta through the following link.

    To learn more about GIMME Beauty, visit www.gimmebeauty.com.
     

    About GIMME Beauty
    GIMME Beauty’s vision is to design innovative hair solutions that disrupt the status quo of the health and beauty hair care category. The company’s products rank among the industry’s fastest-growth items, according to Nielsen Market Data. Since launching in 2006, GIMME has become a national brand available at more than 20,000 stores across the U.S. Follow GIMME on Instagram or Facebook to learn about its latest collections. To learn more about GIMME Beauty, visit www.gimmebeauty.com.

    CONTACT INFORMATION:
    Tiffany Kayar
    tiffanyPR@newswiremail.io 

    Source: GIMME Beauty

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