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Tag: Twitter

  • Inside Twitter as ‘mass exodus’ of staffers throws platform’s future into uncertainty | CNN Business

    Inside Twitter as ‘mass exodus’ of staffers throws platform’s future into uncertainty | CNN Business

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    New York
    CNN Business
     — 

    Death is in the air on Twitter.

    On the platform Thursday evening, where #RIPTwitter was the top trend worldwide, users wrote what they feared might be their last posts, offering apprehensive goodbyes and listing the other (more stable) social media platforms where they can still be found.

    They were reacting to the dire news emanating from inside Twitter. Scores of remaining employees at the social media company on Thursday appeared to reject owner Elon Musk’s ultimatum to work “extremely hardcore,” throwing the communications platform into utter disarray and raising serious questions about how much longer it will survive.

    A version of this article first appeared in the “Reliable Sources” newsletter. Sign up for the daily digest chronicling the evolving media landscape here.

    The death of Twitter would have weighty consequences, given how integral the platform is to global communications. The platform has often been compared to a digital town square. World leaders use Twitter to communicate, journalists use Twitter to newsgather, dissidents in repressive countries use Twitter to organize, celebrities and major brands use Twitter to make important announcements, and the public often uses Twitter to monitor all of it in real-time.

    If the platform were to die off, or become unusable because of instability issues, no single space would immediately replace it and communications could become fractured across multiple social media websites, leading to a seismic disruption and slowdown in the flow of information.

    Inside the company’s Slack, a mass resignation effectively occurred after Musk’s 5pm deadline for employees to arrive at a decision passed. Hundreds of staffers appear to have called it quits, accepting Musk’s offer to exit in exchange for three months of severance.

    Employees flooded the “#social-watercooler” channel with the salute emoji, indicating that they had chosen not to sign Musk’s pledge. A similar series of events unfolded in the Slack channel earlier this month as Musk eliminated roughly 50% of the company’s then 7,500-person workforce.

    A former Twitter executive, who recently exited the company, described the situation as a “mass exodus.” Asked about the situation, the former executive said, “Elon is finding out that he can’t bully top senior talent. They have lots of options and won’t put up with his antics.”

    “They will struggle just to keep the lights on,” the former executive added.

    That assessment was universally shared by the other half dozen current and former employees on Thursday. It was already bad enough after Musk executed mass layoffs at the company earlier this month. So bad that Twitter asked some of the people it had let go to come back just days later. The state-of-play has only become more dire since then.

    In fact, Twitter management was in panic mode hours before the deadline passed, people familiar with the matter said, explaining that senior leaders were “scrambling” to convince talent to stay at the company.

    Musk himself seemed to finally realize the grim state of affairs, sending an all-staff email relaxing his previously uncompromising anti-remote work position. “Regarding remote work, all that is required for approval is that your manager takes responsibility for ensuring that you are making an excellent contribution,” Musk said in the email.

    It didn’t appear to do much good.

    Two employees who had decided to reject Musk’s ultimatum on Thursday were quite clear in why they were doing so. “I don’t want to stick around to build a product that’s being poisoned from the inside and out,” one said, adding later that he felt good about making a decision “in line with what I stand for.”

    A recently laid off employee who remains in touch with former coworkers said, “People don’t want to sacrifice their mental health and family lives to make the richest man in the world richer.”

    And Twitter seemed to grasp the mess on its hands Thursday evening, sending an email to staff notifying them it has once again shuttered all of its offices and suspended employee badge access, presumably to protect its systems and data.

    Twitter’s already decimated communications department didn’t respond to requests for comment. But Musk nodded to the situation in a tweet.

    “How do you make a small fortune in social media?” Musk asked. “Start out with a large one.”

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  • Turmoil and lockouts reported at Twitter

    Turmoil and lockouts reported at Twitter

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    Turmoil and lockouts reported at Twitter – CBS News


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    Tech reporter Zoe Schiffer tells CBS News that Elon Musk is closing Twitter’s offices and removing employee badge access until Monday, in the wake of his ultimatum to workers to either agree to “hardcore” work by Thursday or resign. Jonathan Vigliotti reports.

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  • LeBron James Is Well Aware Of The Memes Calling Him A Chronic Liar

    LeBron James Is Well Aware Of The Memes Calling Him A Chronic Liar

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    LeBron James isn’t ignoring the memes poking fun at his history of telling tall tales.

    The Los Angeles Lakers star seemed to address the posts that circulated on Twitter earlier this month during Thursday’s broadcast of “TNF in The Shop,” an Amazon Prime telecast of “Thursday Night Football” that’s a crossover with James’ talk show “The Shop.”

    So when James claimed Thursday that he put Los Angeles Rams player Jalen Ramsey “on a blitz” when they played “Madden” together, Ramsey, who was also on the telecast, wasn’t having it.

    “You know what they say on Twitter,” Ramsey said as he pointed to James.

    “We were just talking about this the other day,” James replied with a smile. “I always keep it true, baby.”

    You can watch the clip below.

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  • Twitter Locks Its Office Doors and Suspends Badge Access On Fears of Employee Sabotage

    Twitter Locks Its Office Doors and Suspends Badge Access On Fears of Employee Sabotage

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    Opinions expressed by Entrepreneur contributors are their own.

    On the heels of news that Twitter employees are exiting in response to Elon Musk‘s ultimatum that they either commit to working “hardcore” to build Twitter 2.0 or leave, Platformer is reporting that the social media giant’s “office buildings are temporarily closed, and badge access is suspended.”


    SOPA Images / Contributor | Getty Images

    Platformer Managing Editor Zoë Schiffer broke the news Thursday night. In followups to her initial tweet above, Schiffer said they were “hearing this is because Elon Musk and his team are terrified employees are going to sabotage the company. Also, they’re still trying to figure out which Twitter workers they need to cut access for.” Schiffer went on to report that the company will reopen offices on November 21st.

    The office lockdown and security badge deactivations follow hundreds of Twitter‘s 3,000 or so remaining employees making it clear in the company’s Slack channels and on Twitter itself that they weren’t willing to stay. Fallout from the exodus could be dire, reports The Verge:

    Remaining and departing Twitter employees told The Verge that, given the scale of the resignations this week, they expect the platform to start breaking soon. One said that they’ve watched “legendary engineers” and others they look up to leave one by one.

    “It feels like all the people who made this place incredible are leaving,” the Twitter staffer said. “It will be extremely hard for Twitter to recover from here, no matter how hardcore the people who remain try to be.”

    Employee tweets ranged from emotional:

    To resolute:

    In a truly meta moment, #RIPTwitter became a top trending hashtag on Twitter less than an hour after news of lockdowns broke.

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    Steve Huff

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  • Twitter employees head for the exits after Elon Musk’s ‘extremely hardcore’ work ultimatum | CNN Business

    Twitter employees head for the exits after Elon Musk’s ‘extremely hardcore’ work ultimatum | CNN Business

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    New York
    CNN Business
     — 

    Another employee exodus appears to be underway at Twitter as many workers rejected Elon Musk’s terms for staying with the company, choosing instead to depart, according to multiple current and former employees.

    As the deadline approached for Twitter employees to respond to Elon Musk’s ultimatum to commit to working in an “extremely hardcore” fashion at the company or leave, some employees appeared to publicly indicate they had chosen the latter option. On Thursday afternoon, Twitter staffers began posting the salute emoji, which has become a signal that someone is exiting the company. One Twitter employee said in a tweet that deciding to join the company was “one of the easiest decisions ever made. Deciding to leave today was 100% the opposite.”

    Meanwhile, an internal Slack channel at the company was filled with employees posting the salute emoji after the 5pm ET deadline, indicating they had chosen not to sign Musk’s pledge and depart the company, employees told CNN.

    Twitter’s remaining workforce had until 5 p.m. ET on Thursday to decide whether they wanted to be a part of the culture Musk wants to implement at the social media company, or else effectively resign, according to an email he sent to staff Wednesday.

    A former Twitter executive who recently exited the company described Thursday’s employee exits as a “mass exodus.”

    On Thursday evening following the exits, employees remaining at the company received an email alerting them that the company’s offices will be temporarily closed and badge access will be restricted through Monday, according to a copy of the email obtained by CNN from a current Twitter employee. Musk’s team similarly shuttered offices during the mass layoffs earlier this month out of a concern for safety and an apparent fear that exiting employees could attempt to sabotage the company on their way out.

    Two Twitter employees told CNN ahead of the deadline on Thursday that they planned to reject the ultimatum, citing a toxic work environment they say the billionaire has introduced. Another Twitter employee told CNN Wednesday they were still weighing the decision, saying the email from Musk “felt like a punch in the gut because no matter how you felt about wanting to stay or wanting to go, you were forced to make a decision and feel like you’re up against the time clock to make the best decision for you and your family.”

    The employee added: “Those decisions are more than just 24 hours.”

    Musk told employees on Wednesday that his goal is to build “Twitter 2.0” and that employees who choose to stay will be required to commit to working “long hours at high intensity” and presumably agreeing to Musk’s demand for Twitter employees, who have been largely working remotely, to return to in-office work. As of midday Thursday, employees still did not have clarity on which remote-work exceptions would be granted if they decide to stay, one employee said.

    Later on Thursday, amid an apparent scramble by management to avoid losing too many workers to the ultimatum, Musk sent an email to staff attempting to clarify his position on remote work, according to text of the email obtained by CNN from a Twitter employee who asked not to be identified.

    “Regarding remote work, all that is required for approval is that your manager takes responsibility for ensuring that you are making an excellent contribution,” Musk said in the email, adding that workers would be expected to attend in-person meetings no less than once a month.

    Twenty minutes later, Musk sent a follow up email saying: “At risk of stating the obvious, any manager who falsely claims that someone reporting to them is doing excellent work or that a given role is essential, whether remote or not, will be exited from the company.”

    The decision to issue an ultimatum came after Musk earlier this month fired half of Twitter’s staff, reducing its workforce to around 3,700 employees, and also reportedly cut many of Twitter’s contract workers. He also pushed out its top leadership and dissolved the board of directors. Musk also recently fired some employees for criticizing him in tweets or on internal Slack channels.

    “I don’t want to stick around to build a product that’s being poisoned from the inside and out,” said one of the employees who plans to reject the ultimatum, but requested anonymity to avoid putting the severance at risk. “Everyone has a price to a certain degree and this severance gives me some comfort into looking for a better environment in the time frame despite the economy.”

    That employee said management now appears to have grown concerned about the number of people planning to depart and are “scrambling” to convince talent to stay. Twitter, which has reportedly eliminated most of its public relations team, did not immediately respond to a request for comment.

    Another Twitter employee, who asked not to be quoted, shared similar concerns and said they planned to also exit the company.

    A recently laid off employee who remains in touch with former coworkers told CNN that everyone they had spoken to plans to reject Musk’s ultimatum and exit the company. “People can’t overlook the public mockery and firing of other employees,” the former employee told CNN. “In the same vein, they can’t overlook or feel comfortable working for someone who has handled the last few weeks in the way Elon has.”

    “People don’t want to sacrifice their mental health and family lives to make the richest man in the world richer,” the former employee added.

    But the decision may not be so easy for others. The ultimatum comes during a difficult period for the tech industry, following mass layoffs and hiring freeze announcements at many major firms including Meta, Amazon, Lyft and others. Employees working in the United States from other countries could also risk losing their work visas if they leave the company.

    A fourth employee told CNN Thursday they plan to stay at the company “because change is rarely influenced from the outside.”

    The shakeup likely to come as a result of the ultimatum will be the last element of the “fundamental organizational restructuring” following Musk’s takeover, he told a Delaware court Wednesday during a trial over his Tesla pay package.

    Musk said in the Wednesday email that the “new Twitter” will be “much more engineering-driven,” leaving some non-engineering workers questioning whether their jobs could be at risk even if they opt to stay.

    “There’s no assurance in this, you’re just like, ‘I might be able to advocate for myself, I might not,’” the employee who expressed uncertainty about the decision said. “What’s behind this door? You don’t know. The only door you know that’s certain is the exit door.”

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  • Fans disappointed with Deepika Padukone’s ‘overpriced’ self-care brand 82E

    Fans disappointed with Deepika Padukone’s ‘overpriced’ self-care brand 82E

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    Deepika Padukone launched “Ashwagandha Bounce” moisturiser and “Patchouli Glow” sunscreen on November 15, as the inaugural product line of her recently launched self-care brand 82°E.

    Announcing the launch of her products, Deepika had revealed that she along with the brand team spent the last two years developing premium, high-performing skincare products that combine time-tested Indian ingredients with powerful scientific compounds. Deepika claimed the products are simple to use, efficacious and suitable for all skin types, including sensitive skin.

    But the fans do not seem to be in total agreement. The actor’s fans took to social media to show disappointment towards the two products that have been launched so far. While some fans are criticising the expensive price tag, others are comparing the products with Katrina Kaif’s skincare brand Kay.

    A Twitter user said that the two products are expensive and may be unaffordable to majority of the people. “Katrina did a better job. Not only her products are good but also affordable,” she tweeted.

    Another Twitter user objected to how the products went live silently and without any prior announcement. “She announced it and there was no proper research done that went into the products. Even the names are bizarre.” She added that she personally uses Kay Beauty and loves the foundation for its perfect tone and affordability.

    Some social media users even said that Deepika only endorses and associates herself with luxury products. “People know Deepika’s products have always been expensive. Tissot, LV, Cartier, Loreal, Nike now Adidas. She only affiliates herself to luxury items. She is high maintenance guys,” said another Twitter user.

    A few fans also came out in support of Deepika and rooted for the 82°E brand products.

    Deepika Padukone had explained the relevance behind her brand name as 82°E is the longitude that runs through India.

    82°E’s inaugural products  “Ashwagandha Bounce” moisturiser and “Patchouli Glow” sunscreen are exclusively available on the official website 82e.com. The website has detailed information on each product usage and the ingredients. The products claim to be vegan friendly, cruelty free.

    Ashwagandha Bounce moisturiser is lightweight, meant to restore skin elasticity and has sodium hyaluronate to provide long-lasting hydration. Patchouli Glow sunscreen has SPF 40, along with broad spectrum PA+++, which provides protection from the harmful radiation of the sun.

    Also read: India vs New Zealand, T20I starts tomorrow: Here’s timing, squads, live stream details

    Also read: Rishab Shetty’s blockbuster Kantara coming to OTT this month? Check details here

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  • Elon Musk gives Twitter workers ultimatum to decide job fate

    Elon Musk gives Twitter workers ultimatum to decide job fate

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    Elon Musk says Twitter is a software and servers company at its heart and told employees they must decide by Thursday evening if they want to remain a part of the business, according to an email the new owner sent to Twitter workers.

    Musk wrote that employees “will need to be extremely hardcore” to build “a breakthrough Twitter 2.0” and that long hours at high intensity will be needed for success. The ultimatum comes after Musk fired half the company’s employees, or 3,700 job cuts, in an effort to trim costs. 

    Musk said Twitter will be much more engineering-driven, with employees who write “great code” comprising the majority of the team. In recent days, the billionaire has come under fire for his management style at Twitter, including his recent decisions to fire staffers who disagree with him — sometimes publicly. 

    On Monday, Musk tweeted that he fired an engineer at the company who had aired a disagreement with him on Twitter about the social media service’s app. On Tuesday, tech publication Platformer reported that 20 engineers who had criticized Musk in internal Slack channels had been fired via email.

    The Tesla CEO, who completed the $44 billion takeover of the San Francisco company in late October, is also moving to eliminate an untold number of contract jobs.


    Elon Musk’s second week of Twitter ownership proves as chaotic as his first

    04:46

    Musk asked workers to click yes on a link provided in the email if they want to be part of the “new Twitter.” He said that employees had until 5 p.m. Eastern on Thursday to reply to the link. Employees who don’t reply by that time will receive three months of severance, according to the email.

    “Whatever decision you make, thank you for your efforts to make Twitter successful,” Musk wrote.

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  • Jimmy Fallon Asks Elon Musk to Fix Hashtag Claiming He is Dead

    Jimmy Fallon Asks Elon Musk to Fix Hashtag Claiming He is Dead

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    A hashtag’s worth a thousand words when it comes to what’s trending on Twitter, but sometimes you don’t want to believe every hashtag you read.


    Getty Images

    Just ask comedian Jimmy Fallon who fell victim to a hashtag Tuesday into Wednesday that inferred he was, well, no longer living.

    The tag #RIPJimmyFallon started trending on Tuesday when thousands started using the hashtag in Tweets, some seeming to not grasp that the hashtag was fake while others fully embraced the joke.

    The hashtag caught the attention of Fallon himself, an avid Twitter user who often creates a “hashtag of the week” to allow fans of his show to play along and have the chance to have their tweets end up during a segment on that week’s episode of The Late Show, who asked Musk to remove it.

    Musk appeared to respond in a since-deleted Tweet after Fallon reached out to him, pretending to play dumb.

    Musk then responded again nearly 18 hours later.

    “Wait a second, how do we know you’re not an alien body snatcher pretending to be Jimmy!? Say something that only the real Jimmy would say …,” he teased the comedian, presumably poking fun at the hashtag or perhaps trying to engage in a Twitter war of wits with Fallon.

    As of late afternoon on Wednesday, Fallon had yet to quip back.

    Musk was taking heat on the platform Wednesday after a leaked memo Musk had reportedly sent to Twitter employees preparing them for a “hardcore” time ahead at the company before issuing an ultimatum for employees to agree to the challenges ahead or face termination at end of day Thursday and receive three months of severance.

    The billionaire has not confirmed or denied the memo.

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    Emily Rella

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  • Michael Saylor Is The Bitcoin Twitter Personality Of The Year: Survey

    Michael Saylor Is The Bitcoin Twitter Personality Of The Year: Survey

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    Bitcoin users place a higher importance on a politician’s BTC-related policies and agenda than their party, a survey by Bitcoin Magazine has found. Over 72% of respondents said they would vote for a pro-Bitcoin candidate even if they were not part of their preferred political party.

    The first edition of Bitcoin Magazine’s annual survey, which collected responses from over 6,600 Bitcoin holders from August 15 to October 19, 2022, also found that the majority of them considered themselves Bitcoin maximalists (56.2%). However, over 68% of respondents also own other cryptocurrencies. Interestingly, 60% said they would prefer to buy products from Bitcoin-only companies.

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    Bitcoin Magazine

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  • Intel builds new technology to detect fake videos with 96% accuracy

    Intel builds new technology to detect fake videos with 96% accuracy

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    Fake videos are a menace. Circulated on social media platforms such as Whatsapp, Facebook and Twitter, they often spread incorrect and false information, damaging reputation and even causing monetary losses for individuals, organisations, and governments. Detecting deepfake videos in real-time is cumbersome as it requires detection apps that upload videos for analysis, and there is a long wait of hours to access the results. But Intel, as a part of Responsible AI work, has productised ‘FakeCatcher’. It is a technology that can detect fake videos with 96% accuracy. The company claims its deepfake detection platform is the world’s first real-time deepfake detector that returns results in milliseconds.

    “Deepfake videos are everywhere now. You have probably already seen them; videos of celebrities doing or saying things they never actually did,” says Ilke Demir, senior staff research scientist in Intel Labs. As Deepfake videos are a growing threat, companies will spend up to $188 billion in cybersecurity solutions in the future, according to Gartner.

    How it Works:

    Most deep learning-based detectors look at raw data to find signs of inauthenticity and identify what is wrong with a video. In contrast, FakeCatcher looks for authentic clues in real videos by assessing what makes us human— subtle “blood flow” in the pixels of a video, says the company. When hearts pump blood, veins change colour. These blood flow signals are collected from all over the face, and algorithms translate these signals into spatiotemporal maps. Then, using deep learning, Intel can instantly detect whether a video is real or fake.

    Intel’s real-time platform uses FakeCatcher, a detector designed by Demir in collaboration with Umur Ciftci from the State University of New York at Binghamton. Using Intel hardware and software, it runs on a server and interfaces through a web-based platform.

    Where can it be used?

    Intel believes there are several potential use cases for FakeCatcher. It can be used by Social media platforms to prevent users from uploading harmful deepfake videos. Even Global news organisations, who are constantly doing fact checks, can use the detector to avoid inadvertently amplifying manipulated videos. And nonprofit organisations could employ the platform to democratise the detection of deepfakes for everyone.

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  • Elon Musk gives ultimatum to Twitter employees: Do ‘extremely hardcore’ work or get out | CNN Business

    Elon Musk gives ultimatum to Twitter employees: Do ‘extremely hardcore’ work or get out | CNN Business

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    New York
    CNN Business
     — 

    Twitter’s new owner Elon Musk has given employees until Thursday evening to commit to “extremely hardcore” work or else leave the company, according to a copy of a late-night internal email sent by the billionaire and obtained by CNN.

    “Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Musk wrote in the memo. “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.”

    In the memo, Musk goes on to outline how Twitter will be “much more engineering-driven” and then gives staff an ultimatum. “If you are sure that you want to be part of the new Twitter, please click yes on the link below,” directing staff to what appears to be an online form.

    Musk said any employee who has not done so by 5 p.m. ET on Thursday will receive three months severance. The Washington Post was first to report the memo.

    The email, with the subject line “A fork in the road,” comes as Musk has publicly and privately clashed with Twitter employees over his approach to running the company. It also comes after Musk pushed out Twitter’s top execs, eliminated the board of directors and laid off roughly half the staff.

    “Whatever decision you make,” Musk said in the memo, “thank you for your efforts to make Twitter successful.”

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  • Twitter chaos spills into public view as Musk clashes with and fires employees on the platform | CNN Business

    Twitter chaos spills into public view as Musk clashes with and fires employees on the platform | CNN Business

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    New York
    CNN Business
     — 

    Elon Musk has publicly clashed with a growing number of Twitter employees about the state of the platform, and fired at least one of them in a tweet, in an unusually visible sign of corporate chaos after his $44 billion takeover of the influential company.

    Musk on Monday got into a dispute with software engineer Eric Frohnhoefer on Twitter that ended with the billionaire tweeting “he’s fired,” and Frohnhoefer confirming he’d lost access to Twitter’s internal systems. The public termination came after Frohnhoefer tweeted evidence suggesting that Musk was “wrong” about his claims that Twitter was running, in the billionaire’s words, “super slow” in various countries.

    Frohnhoefer told CNN Monday night that he found out about the firing when a friend sent him Musk’s tweet and said that “no one even reached out to me from Twitter.” Frohnhoefer added that he had been “willing to give it a try” under Musk and described himself as “in the wait-and-see camp,” but that “everything that has been reported is true.” He described working for Musk as a “total sh*t show” and the current state of affairs as pure “chaos.”

    At least one other employee who chimed in offering context on the issue had also been fired as of Tuesday morning, according to a tweet by that employee. And a handful of other Twitter employees said Tuesday on the platform that they were fired by an email that said their “behavior has violated company policy,” with some speculating that the move may have been a reaction to comments they made in internal Slack channels. Sources have indicated to CNN that employees in recent days had been very candid in criticism of Musk in the company’s Slack. (CNN has attempted to contact fired employees to confirm.)

    In response to a tweet about news of the firings Tuesday, Musk said, “I would like to apologize for firing these geniuses. Their immense talent will no doubt be of great use elsewhere.”

    The firings come after Musk slashed half of Twitter’s staff and, reportedly, many of its contractors, in a manner that many critics have described as slapdash and could put the platform at risk. Musk’s retribution for those who disagree with him also comes as he has cemented his control over the company by pushing out Twitter’s top execs and eliminating its board of directors.

    In their absence, Musk is now running Twitter with the help of friends Jason Calacanis and David Sacks; his personal lawyer Alex Spiro; and, reportedly, engineers on loan from some of his other companies, including Tesla

    (TSLA)
    . In addition to the public pushback from employees, some Twitter staff appear to have tried to appeal to Musk and his inner circle privately as they weigh numerous disruptive changes to the platform.

    An internal document obtained by CNN indicates that employees had raised concerns to Musk and others about some of the fallout that would likely occur if Twitter rolled out its new, $8-per-month paid verification service. The document, which is dated November 1 and proved prescient in its predictions, provides a list of recommendations for how to avoid the most extreme potential consequences of rolling out a subscription whereby anyone could pay $8 to receive a verified check mark.

    “Legacy Verification provides a critical signal in enforcing impersonation rules, the loss of which is likely to lead to an increase in impersonation of high-profile accounts on Twitter,” the document states, adding that such issues could result in a loss of trust among high-profile users. It also raised concerns that the service could result in a “pay to play” system in which key voices that can’t or won’t pay for the subscription, such as “individuals in sanctioned countries (including dissenters and activists)” could be deprioritized.

    Esther Crawford, a Twitter product manager who is reportedly now leading its Twitter Blue subscription service update, was briefed on the document ahead of last week’s rollout the paid verification option, as was Musk and his lawyer Alex Spiro, a source told CNN. The digital news outlet Platformer was the first to report details of the document.

    Within hours of the paid verification system launching last week, Twitter was hit with a wave of celebrity and corporate impersonators on its platform who quickly gamed the system, potentially adding to growing uncertainty among advertisers, who make up nearly all of Twitter’s business. The paid subscription service was suspended on Friday with little warning. It was not immediately clear when the company might restore the offering.

    Even with the apparent firings for employees who speak out, some continued to do so publicly. After Musk posted a graph purporting to show a slight uptick in Twitter’s daily active users, a data scientist at the company replied that the chart was flawed. In response to a user asking if the employee was “safe,” the staffer replied: “He’ll never catch me.”

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  • Yellen sees “no basis” to investigate Elon Musk’s purchase of Twitter

    Yellen sees “no basis” to investigate Elon Musk’s purchase of Twitter

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    Bali, Indonesia — In an interview with CBS News on Tuesday, Treasury Secretary Janet Yellen said she sees “no basis” for launching an investigation into Elon Musk’s purchase of Twitter. Her comments came days after President Biden said the acquisition was “worth being looked at” on national security grounds.

    While Musk, the world’s richest man, financed most of the $44 billion deal to buy Twitter, according to Reuters, $7.1 billion was backed by private equity investors and foreign investors from Saudi Arabia and Qatar, which could potentially subject the transaction to a national security review overseen by the treasury secretary.

    But Yellen said an investigation is unlikely to happen.

    “Well, I’m not sure precisely what [the president] had in mind, but we are — we have really no basis — to the best of my knowledge — to examine his finances of his company. I’m not aware of concerns that would cause us to [investigate],” Yellen told CBS News chief White House correspondent Nancy Cordes.

    INDONESIA-G20-SUMMIT
    US Treasury Secretary Janet Yellen attend the launch of a pandemic fund as part of the G20 dialogue, in Nusa Dua on the Indonesian resort island of Bali on November 13, 2022.

    BAY ISMOYO/AFP via Getty Images


    Asked to clarify whether she has any concerns about the transaction, Yellen said, “I don’t think we have the basis to launch some investigation.”

    Mr. Biden did not specify what kind of review he would favor and took pains make clear he was not accusing Musk of wrongdoing.

    Yellen chairs the Committee on Foreign Investment in the United States (CFIUS), a panel of cabinet secretaries and senior executive branch officials with the authority to review business deals involving investment from abroad. If the panel determines a deal threatens national security, it can suspend the transaction.

    “CFIUS is committed to taking all necessary actions within its authority to safeguard U.S. national security,” a Treasury Department official said. “Consistent with law and practice, CFIUS does not publicly comment on transactions that it may or may not be reviewing.”

    Musk, cofounder of Tesla and founder of SpaceX, took control of Twitter in late October.  His brief tenure at the social media firm has so far been marked by uncertainty and looming mass layoffs.

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  • Must Read: The Outlet Mall Opportunity, Where Will The Fashion Community Meet Without Twitter?

    Must Read: The Outlet Mall Opportunity, Where Will The Fashion Community Meet Without Twitter?

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    These are the stories making headlines in fashion on Tuesday.

    The outlet mall opportunity
    As a result of the pandemic “hangover,” retailers have been left with plenty of excess inventory due to overly optimistic sales forecasts. Instead of discounting these items in full-price stores, brands are looking to outlet malls to sell the pieces on a larger scale. Outlet owners are looking to diversify their spaces, building national and local restaurants, children’s playgrounds and more. Stephen Yalof, president and CEO of Tanger Factory Outlet Centers said in an early November earnings call, “Our channel is doing exactly what these retailers are paying for: being promotional, clearing excess inventory and … serving a purpose to the entire omnichannel retail ecosystem.” {Glossy}

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    Brooke Frischer

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  • ‘The Daily Show’ Nails Trainwreck Of Elon Musk’s Twitter In 90 Glorious Seconds

    ‘The Daily Show’ Nails Trainwreck Of Elon Musk’s Twitter In 90 Glorious Seconds

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    Comedian Desi Lydic jumped into character as Twitter communications chief on Monday’s episode of “The Daily Show.”

    And in less than 90 hilarious seconds, the late night correspondent nailed the chaos that has engulfed the social media platform since billionaire Elon Musk’s takeover last month.

    Watch Lydic flip-flop on decision after decision:

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  • Musk fires outsourced content moderators who track abuse on Twitter

    Musk fires outsourced content moderators who track abuse on Twitter

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    New Twitter owner Elon Musk is further reducing the number of workers who battle misinformation on the social media platform, with moderators who work on contract for the company learning over the weekend that they were out of a job.

    Twitter and other big social media firms have relied heavily on contractors to track hate and enforce rules against harmful content. But many of those content watchdogs have now headed out the door, first when Twitter fired much of its full-time workforce by email on November 4 and now as it moves to eliminate an untold number of contract jobs.

    Melissa Ingle, who worked at Twitter as a contractor for more than a year, was one of a number of contractors who said they were terminated Saturday. She said she’s concerned that there’s going to be an increase in abuse on Twitter with the number of workers leaving.

    “I love the platform and I really enjoyed working at the company and trying to make it better. And I’m just really fearful of what’s going to slip through the cracks,” she said Sunday.

    Ingle, a data scientist, said she worked on the data and monitoring arm of Twitter’s civic integrity team. Her job involved writing algorithms to find political misinformation on the platform in countries such as the U.S., Brazil, Japan, Argentina and elsewhere.

    Ingle said she was “pretty sure I was done for” when she couldn’t access her work email Saturday. The notification from the contracting company she’d been hired by came two hours later.

    “I’ll just be putting my resumes out there and talking to people,” she said. “I have two children. And I’m worried about being able to give them a nice Christmas, you know, and just mundane things like that, that are important. I just think it’s particularly heartless to do this at this time.”

    “Mission critical”

    Content-moderation expert Sarah Roberts, an associate professor at the University of California, Los Angeles who worked as a staff researcher at Twitter earlier this year, said she believes at least 3,000 contract workers were fired Saturday night.

    Twitter hasn’t said how many contract workers it cut. The company hasn’t responded to media requests for information since Musk took over.

    At Twitter’s San Francisco headquarters and other offices, contract workers wore green badges while full-time workers wore blue badges. Contractors did a number of jobs to help keep Twitter running, including engineering and marketing, Roberts said. But it was the huge force of contracted moderators that was “mission critical” to the platform, said Roberts.

    Cutting them will have a “tangible impact on the experience of the platform,” she said.

    Musk promised to loosen speech restrictions when he took over Twitter. But in the early days after Musk bought Twitter for $44 billion in late October and dismissed its board of directors and top executives, the billionaire Tesla CEO sought to assure civil rights groups and advertisers that the platform could continue tamping down hate and hate-fueled violence.

    That message was reiterated by Twitter’s then-head of content moderation, Yoel Roth, who tweeted that the November 4 layoffs only affected “15% of our Trust & Safety organization (as opposed to approximately 50% cuts company-wide), with our front-line moderation staff experiencing the least impact.”

    Musk warns of possible bankruptcy

    Roth has since resigned from the company, joining an exodus of high-level leaders who were tasked with privacy protection, cybersecurity and complying with regulations. Departures include Twitter’s chief privacy officer, Damien Kieran; its chief compliance officer, Marianne Fogarty; and its chief information security officer, Lea Kissner.

    In a live-streamed conversation on Twitter Spaces on November 9, Musk tried to assuage advertisers, who have been fleeing Twitterciting a rise in hate speech on the platform, since he took control of it late last month and dismissed its top executives. 


    MoneyWatch: Reports of bankruptcy fears at Twitter

    05:44

    Advertisers including Oreo maker Mondelez, Allianz, Audi, General Mills, GM, United Airlines and Pfizer have paused their ads on the platform, leading to a major cash crunch for the company. More are expected to follow. 

    Musk told Twitter staff Thursday to brace for “difficult times ahead” and warned that the company could go bankrupt if it doesn’t find new ways of making money.

    Confusion over check marks

    On November 9, Twitter rolled out an additional gray “official” check mark next to some social media accounts to indicate that the company had verified the authenticity of an account user’s name. Within hours, however, Musk scrapped the plan, deciding it would only worsen Twitter’s dual-class system problem. 

    That same day, Twitter’s original system of using blue checks to confirm an account’s authenticity was replaced with an $8 monthly plan through which any user enrolled would receive blue checks next to their account and have access to some bonus features, such as fewer ads and the ability to have tweets gain greater visibility.

    Experts immediately expressed concern that making the checkmark available to anyone willing to pay a fee could lead to more impostor accounts, misinformation and scams on Twitter. 

    Those concerns were soon realized amid a jump in supposedly verified accounts pretending to be celebrities like Los Angeles Lakers star LeBron James, politicians like former President George W. Bush, and even large companies, including drugmaker Eli Lilly, as users test or exploit Twitter’s new system. One twitter user with the account name @Jesus, also received a blue checkmark.

    In response to the increase in imposter accounts, Twitter on Friday reversed its tune and returned the gray marker to some accounts.

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  • Elon Musk’s SpaceX is buying an ad package on Elon Musk’s Twitter | CNN Business

    Elon Musk’s SpaceX is buying an ad package on Elon Musk’s Twitter | CNN Business

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    CNN
     — 

    While a number of major brands have announced advertising pauses on Twitter in the wake of Elon Musk’s acquisition, the platform has scored a new ad buy from one notable billion-dollar business: Musk’s SpaceX.

    Musk confirmed on Twitter Monday that his aerospace company, SpaceX, bought a package to advertise its Starlink internet service on Twitter, though he downplayed the size of the ad buy.

    The ad buy would be the first for any of Musk’s companies, including Tesla, which does not engage in traditional advertising.

    “SpaceX Starlink bought a tiny – not large – ad package to test effectiveness of Twitter advertising in Australia & Spain,” Musk wrote in a reply to one Twitter user, adding that he did the same on competitors such as Facebook, Instagram and Google.

    His remarks came after CNBC reported Sunday that Musk had ordered “one of the larger advertising packages available from Twitter” for SpaceX, citing unnamed sources who had viewed internal documents related to the matter. SpaceX did not respond to CNN Business request for comment.

    In the weeks since Musk completed the Twitter takeover, some civil rights groups have called for an advertiser boycott of the platform, citing concerns about the direction under its new owner and reports that incidents of hate speech have ticked up on the platform.

    A number of major brands including General Mills, the North Face and several car companies (which compete with Musk’s Tesla) have announced they are pausing ads on the social network. Earlier this month, Musk said the growing pullback in advertiser spending has led to a “massive drop in revenue.” He blasted the situation as “extremely messed up!”

    Musk has spent his first weeks running Twitter pleading with advertisers to remain on the platform and also working make the platform less reliant on ad dollars by adding more subscription options, including a controversial option to pay for verification. The latter feature led to a wave of accounts impersonating prominent brands on the platform.

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  • Elon Musk: Bitcoin Will Survive The Crypto Winter

    Elon Musk: Bitcoin Will Survive The Crypto Winter

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    Elon Musk, the newly appointed CEO of Twitter, said “BTC will make it, but might be a long winter,” on Twitter early Monday morning.

    The comment follows recent cataclysmic events which led to an implosion of the cryptocurrency ecosystem. However, this “crypto winter”, as it’s often referred to, has been slowly getting worse amid both institutional failure in the ecosystem and changes in global financial conditions.

    Musk’s reply was made in reference to a comment recounting BTC’s previous high of $69,000 which asked where the price of bitcoin might be a year from now. Indeed, the price of BTC has drastically fallen, as has trust in the broader industry.

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    Shawn Amick

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  • Elon Musk says he is now working 24/7:

    Elon Musk says he is now working 24/7:

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    It’s been less than three weeks since Elon Musk acquired Twitter, but the workload already seems to be taking a toll on him. Speaking at Indonesia’s B20 conference on Monday, the Tesla CEO said that he is now working 24/7 and has “too much” going on.

    “If I were you, I would jump on a plane and fly to Bali and hide a little or relax. Why don’t you do that?” moderator Anindya Bakrie, the CEO and President Director of Bakrie & Brothers, a manufacturing and infrastructure corporation, asked Musk at the conference on Monday. B20 is the “official G20 dialogue forum with the global business community,” according to its website, as G20 member nations gather at a summit nearby.

    Musk laughed, saying “that sounds fantastic, but my workload has recently increased quite a lot.” 

    “I have too much work on my plate, that is for sure,” he said. 

    Musk’s work appears to be nonstop since he acquired Twitter on October 27. From mass layoffs to the start – and quick end – of a verified subscription service, the social media giant has seen large and frequent changes in recent weeks. 

    “Please note that Twitter will do lots of dumb things in coming months,” Musk tweeted last week. “We will keep what works and change what doesn’t.” 

    Bakrie continued to ask Musk about how he handles global shifts, to which Musk responded: “With great difficulty.” 

    “I’m really working at the absolute most amount that I can work, from morning ’til night, seven days a week,” he said. 

    With only his face illuminated over a video call as the power had gone out in his location, Musk added that “this is not something I recommend, frankly. I don’t know what else to say.” 

    An overloaded work week is nothing new to Musk. Along with being the CEO Of Twitter, the father of 10 is also the co-founder and CEO of Tesla and SpaceX and the co-founder of The Boring Company. In 2018, he seemed to reference Arianna Huffington’s request for him pull back on his workload, tweeting, “You think this is an option. It is not.” 

    Even at that time, Musk told The New York Times he was overwhelmed and working up to 120 hours a week – which could equate to 17 hour days, seven days a week. 

    That same year, he told CBS Mornings’ Gayle King that he had been sleeping on a Tesla factory floor as the company struggled to meet its production goals. 

    “I don”t have time to go home and shower,” he told King. “…I don’t believe like people should be experiencing hardship while the CEO is like off on vacation.” 


    “Buy Elon Musk a couch” raises $5K+ after “CBS This Morning” report

    00:39

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  • Musk Tells G20: Twitter Takeover Has Increased His Workload ‘Quite A Lot’

    Musk Tells G20: Twitter Takeover Has Increased His Workload ‘Quite A Lot’

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    Topline

    Billionaire Elon Musk on Monday said his recent takeover of Twitter—along with his existing responsibilities as the CEO of Tesla and SpaceX—has caused his workload to increase by “quite a lot”, following a tumultuous two weeks at the social media platform including mass layoffs.

    Key Facts

    Musk spoke at the B20 business forum in Bali on Monday, ahead of the key G-20 Summit, where he said he is working “from morning ‘til night” all seven days of the week, adding that he has too much work on his plate “that is for sure.”

    Addressing business leaders via video conference, Musk said he was not sure how many people would actually “like to be me,” adding “the amount that I torture myself, is the next level, frankly.”

    Musk once again reiterated his plan to bring long-form video to Twitter and allow content creators to monetize it, without offering details.

    In an apparent acknowledgement of criticism of his handling of Twitter, Musk said there was no way of making everyone happy.

    On Tesla, the electric carmaker’s CEO said he would consider developing a low-cost electric vehicle for developing markets like Indonesia and India.

    News Peg

    Musk’s statement about his heavy workload comes just hours after the Platformer’s Casey Newton reported that Twitter had fired 4,400 of its 5,500 contract workers around the world. Many of these workers were based in countries like India and reportedly tackled content moderation, real estate, and marketing for the company. The handling of these latest firings triggered criticism as the workers were given no notice and found out they were fired after losing access to Slack—the intracompany chat app—and their work email. The decision is likely to raise further questions about moderation of content on the platform, something that has prompted advertisers to pause spending on the platform.

    Key Background

    Twitter has faced a tumultuous two weeks since Musk’s takeover of the company as it lost a sizable portion of its workforce, key leaders and has had to flip flop on key new features. Late last week, the platform was forced to pause its $8-per-month Twitter Blue subscription service after only a few days. The feature allowed users to receive a blue verification badge without ID authentication. As many had predicted, opening the blue checkmark to anyone willing to pay a fee triggered a bevy of impersonator accounts that caused confusion and led to the spread of misinformation on the platform. Impersonators armed with Twitter Blue check marks targeted everyone from political leaders like President Joe Biden, former Presidents Donald Trump and George Bush along with major brands like Pepsi, Nintendo, BP and Eli Lilly.

    Further Reading

    Musk touches on Twitter criticism, workload at G-20 forum (Associated Press)

    Twitter reportedly cut thousands of contractors without warning (The Verge)

    Twitter Blue: Signups For Paid Verification Appear Suspended After Impersonator Chaos (Forbes)

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    Siladitya Ray, Forbes Staff

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