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Tag: Trust

  • 3 Ways to Build Unbeatable Rapport That Transforms into Trust | Entrepreneur

    3 Ways to Build Unbeatable Rapport That Transforms into Trust | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Trust is the foundation of any relationship. We follow leaders we trust, buy products from companies we trust and tell the truth to people we trust. When you have rapport, trust can follow if you know how to connect on a deeper level than just creating a harmonious relationship. In our professional lives, trust can increase our productivity, customer base and revenue, so we need to go beyond simply being understanding; we need to create an environment of trust that begins with rapport.

    Most people know how to build rapport; we can smile, find common ground and show interest in others to connect with them. We may overlook the importance of our thoughts, words and body language and the role each plays in our abilities to bond with people and garner their trust. From the onset of meeting someone, we must consider how we come across to them, both verbally and nonverbally, to ensure we appear trustworthy. Understanding how our thoughts drive our behaviors can help us create a comfortable environment for our peers, clients and stakeholders to gain their trust.

    Below, I’ll share three innovative techniques to help you build rapport that transforms into trust.

    Related: Build Trust with Anyone Using These 10 Proven Strategies

    1. Take control of your thoughts

    Our thoughts drive our behavior. They create our emotions and are responsible for our reactions to people and situations.

    Have you ever been cut off in traffic? I’m sure you have. If you’re like me, when this happens, you get angry. You may even yell at the other driver (even if they can’t hear you) and perhaps make inappropriate hand gestures. Most people believe the driver’s actions created their anger. However, people and events cannot make us angry; only our thoughts about people and events can. If we change our thoughts, we can change our feelings and reactions. So, the next time you get cut off in traffic, think this instead: Perhaps the driver didn’t see me. I guarantee your reaction will be different.

    So, how can this help us gain trust? When we work on controlling our thoughts and changing them to be more empathetic, we change how we react to people and situations. Instead of getting angry, we can stay calm and objective in any situation. The less reactive we are, the more people will view us as level-headed and therefore trust us.

    2. Change your language

    This one will surely give you wins if you put in the work! When I was a green interviewer, I used to say, “I know you’re lying to me.” I cringe thinking about this now. Even with a smile, that statement is accusatory. Who in their right mind would say, “Oh yes, I am, so I’ll tell you the truth now.” No one! That statement only invites that person to say, “No, I’m not.”

    A core strategy in my non-accusatory interviewing training is to change our language from accusatory statements and questions to non-accusatory ones. For example, even if you are confident your client is upset with you or your service, you cannot assign them an emotion. So, instead of saying, “You seem upset,” you ask, “How do you feel right now?” Here is another example: If you feel that you were very clear in your message and that the other person wasn’t paying attention to you, you cannot say, “You weren’t listening to me.” Instead, say, “Perhaps I wasn’t clear. I would like to restate what I just said.”

    Speaking in a non-accusatory manner will persuade others to avoid getting defensive. This way, you are actually helping other people stay calm. They will associate this feeling with you and therefore begin to trust you because you make them feel good.

    Related: Use These 5 Hacks to Instantly Build Rapport With Your Clients

    3. Open your body language

    I am sure you all have heard about the importance of body language. I have been teaching body language for decades — and it will take me much more than an article to prepare you on how to analyze it accurately — but I can share this with you, and you will grasp it immediately. You can open your body language to appear open to meeting, connecting and speaking with people.

    To open your body language, all you have to do is take up space by standing straight with your arms at your sides. This posture is called a power pose because you feel powerful and confident as you stand like this. You appear more approachable, and this will encourage people to feel comfortable around you. We trust people who make us feel safe and comfortable. So, here are some tips you can start incorporating today to help you look more open, confident and trustworthy.

    • Stand tall, slightly lift your chin and use good eye contact. You will be seen as someone who is confident and can be trusted.

    • Avoid crossing your hands in front of you and crossing your arms, as this is universally perceived as defensive and closed-off.

    • Talk with your hands — contrary to what your public speaking coach told you, this is natural, so you will feel and look relaxed.

    • Avoid slouching, curling your shoulders in and lowering your head. You will look and feel insecure and may come across as someone who can’t be trusted.

    Now you have three ways to build rapport and gain trust. Do not forget to be predictable with these behaviors! If you display one behavior one day and the opposite another, people will be confused. Confusion is uncomfortable. So, choose the behaviors you want to model and actively behave that way all the time. With a deeper understanding of human behavior, we can naturally forge more trusting relationships.

    Related: 7 Body-Language Hacks to Try When Meeting New People

    Lena Sisco

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  • 5 Crucial Leadership Elements to Earn Your Team’s Trust | Entrepreneur

    5 Crucial Leadership Elements to Earn Your Team’s Trust | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Trust – it’s the performance-enhanced steroid that can transform even the most diverse group of misfits into a high-performance team. Without it, standards and expectations aren’t taken seriously and productivity suffers greatly.

    You have to maintain a high level of trust across your team to ensure buy-in for collective efforts toward a shared company goal. Gaining your team’s trust, though, doesn’t happen spontaneously. It requires a great deal of authenticity, clear communication, strong and stable support, integrity and a whole lot of consistency.

    Having led hundreds of individuals across multiple industries and levels of leadership, including vice president of sales and now CEO, I learned some insightful gems to earn those positions. Here are a few lessons for other leaders aiming to create a culture of trust and extract peak performance from their teams.

    1. Authenticity

    In an era filled with curated personas and the mentality of “fake it til you make it,” authenticity stands out as a refreshing departure from the norm. And just like a well-timed, sarcastic zinger in the middle of a boring and quiet waiting room, authenticity has a way of cutting through the noise (or silence, in this case) and creating an instant connection. People have a great appreciation for authentic personalities. We’d rather work with a jerk who is direct and tells it how it is over someone who shares misinformation to just people please and avoid confrontation.

    So, how can you demonstrate authenticity in the eyes of your team? The answer lies in staying true to yourself and being transparent with others. Expressing your thoughts, feelings, and viewpoints openly (yet tactfully), allows your unique personality to shine through. By being genuine, your team will recognize your sincerity, laying the foundation for trust.

    Related: 3 Ways Authentic Leaders Inspire and Retain Employees

    2. Communication

    Saying nothing says a lot, and is a proven path to damaging your team’s confidence in you as a leader. Clear, consistent and honest communication is at the heart of leadership. To develop trust within your team, you have to communicate clearly and consistently.

    Start by articulating your vision, objectives and expectations to your team, ensuring everyone aligns with the same goals. Encourage open conversation and an environment where team members feel comfortable expressing their thoughts, ideas and concerns free from judgment. And when things go wrong, as they inevitably will, don’t hide behind a wall of silence. Address issues head-on and keep your team in the loop. Remember, a well-informed team is a trusting team.

    Related: Why Effective and Influential Leaders Focus on Direct Communication

    3. Elevate your team

    Great leadership in its purest form is elevating those around you. When you focus on elevating your team — helping them to grow, learn and improve — you create an environment of trust, empowerment and explosive growth. You’re showing them that their development is important to you and that you believe in their potential.

    This isn’t just about professional skills; it’s about personal growth as well. By investing in them as individuals, and showing a genuine interest in their aspirations and challenges, you’re building a deep, foundational level of trust. This trust breeds loyalty, open communication, and a culture where everyone feels valued and heard. As a result, you enhance team morale, productivity and overall cohesion.

    Here are a few effective strategies I’ve implemented over the years to elevate my team:

    1. Skill development workshops and training. As a leader, it’s important to identify the strengths and weaknesses of your team. Regularly conducting skill development workshops or training sessions helps your team members polish their existing skills and acquire new ones. You can start by asking your team the following questions: What skills are you most interested in developing? How do you think this training will help you perform better at your job?

    2. Mentorship programs. Pair less experienced team members with senior members or external mentors. This can provide the opportunity for personal growth and the sharing of wisdom and experience.

    Questions to ask: Who do you look up to professionally? What traits or skills do they possess that you aspire to have?

    3. Recurring one-on-one sessions. Regular feedback is crucial for personal and professional development. These sessions provide a space for open discussion about performance, challenges and opportunities for growth for both you and the subordinate.

    Questions to ask: What challenges are you facing? How can I support you? If you had to put a finger on one thing I could improve on, what would it be?

    4. Encourage autonomy. Giving your team the freedom to make decisions creates a sense of responsibility and boosts their confidence.

    Questions to ask: What responsibilities would you like to take on to grow in your role? How can I support you in this process?

    4. Integrity

    Integrity stands as the backbone of trust. Without it, everything crumbles. In the workforce, integrity is simply doing what’s right, regardless of who’s watching or how inconvenient it may seem. It revolves around honoring your word, acknowledging your errors and making decisions with the team and organization’s best interest in mind.

    To display integrity, ensure consistency in your actions, and fulfill your commitments. If you say you’ll do something, make sure you deliver. In the event of a mistake, accept it, own it and find a solution forward. By continuously operating with integrity, you’ll position yourself as a dependable leader your team can trust.

    Related: How to Maintain Your Integrity While Keeping Up With a Rapidly Changing Environment

    5. Consistency

    Excelling in these areas will serve you well, but the ultimate key to long-term sustainability is in your consistency. Trust isn’t an event, it’s a habit. It’s the consistency that establishes a reliable pattern of behavior that your team can depend on.

    To be a consistent leader, treat all team members equitably and enforce your policies the same. Strive to have a strong presence in your team’s daily activities. Most importantly, be consistent in upholding the qualities above. When your team knows what to anticipate from you, they’ll trust you to guide them, even in the face of uncertainty.

    Kash Hasworth

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  • Normalisation Committee dumps ZIFA offices; sets base in CBD office – Medical Marijuana Program Connection

    Normalisation Committee dumps ZIFA offices; sets base in CBD office – Medical Marijuana Program Connection

    By Staff Reporter


    The recently appointed Zimbabwe Football Association (ZIFA) Normalisation Committee (NC) has got its tenure off the wrong foot, barely a month into office.

    The Committee was appointed last month by FIFA, tasked to temporarily run football affairs in Zimbabwe after the country’s readmission from the FIFA family.

    Zimbabwe was in the football wilderness after they were banned by FIFA owing to third-party interference emanating from the government’s suspension of the ZIFA board.

    The Lincoln Mutasa-led team composed of Sikhumbuzo Ndebele, Rosemary Mugadza and Nyasha Sanyamandwe, is taking ‘dire decisions’ in its effort to normalise the country’s football situation after a turbulent period.

    Since its appointment in mid-July, the committee has snubbed ZIFA offices, working from an isolated place in the central business district while the ZIFA secretariat is still based at the association’s offices at 53 Livingstone Avenue in Harare without water, wifi & operational funds.

    According to information gleaned by NewZimbabwe.com the committee has moved into offices located in Harare’s CBD.

    Furthermore, the offices are gobbling up exorbitant rental fees a month. The premise is reportedly owned by businessman Shingi Mutasa, believed to be Mutasa’s relative.

    The Normalisation Committee was tasked to oversee the running of football in the country until next year when substantive elections are expected to be held.

    Information gathered by…

    Original Author Link click here to read complete story..

    MMP News Author

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  • Lacking Trust? Here are 5 Ways to Establish Credibility in Content Marketing | Entrepreneur

    Lacking Trust? Here are 5 Ways to Establish Credibility in Content Marketing | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact.

    Content pieces that make a difference and truly enhance a brand’s credibility provide value and knowledge to the audience. These pieces retain their value beyond their initial publication. They become resources that audiences will draw on for years to come. In this article, we explain how your business can use content marketing to establish credibility.

    Related: Here’s How to Improve Your Business’s Content Marketing

    The power of credibility in content marketing

    In today’s digital media and marketing landscape, audiences are flooded with messages from various sources. The sheer number of those can make it hard to distinguish between trustworthy sources and others. Establishing credibility within a brand’s industry and with its audiences can improve brand perception, increase audiences’ trust and become the cornerstone of long-term success in content marketing.

    Building a high-impact content marketing strategy starts with understanding your audience’s needs and pain points. Researching your audience’s characteristics beyond basic demographics and developing customer personas helps with this process.

    Related: 6 Key Tips to Level Up Your Content Marketing Strategy

    Valuable and educational content

    Ask what your brand can offer the audience that no one else can. The answer to this question will help the brand team define what constitutes valuable and educational content. This type of content does more than recite product features. It solves problems and removes pain points for the audience.

    Valuable and educational content can take different forms. Blogs and articles work well for some brands and their audiences, while complex topics are often better explained via infographics or videos. Podcasts and webinars can also be effective in building credibility with the audience.

    Naturally, what constitutes this type of content will vary greatly between brands. However, there are several best practices that many great pieces have in common:

    1. Based on in-depth research

    Outstanding content requires in-depth research. Aside from understanding their brand and the products and services the business offers, content marketers may need to draw on independent, external sources, including data-driven insights, expert opinions and overall industry trends. Developing quality content takes time, but it will pay dividends in the future.

    2. Complete with actionable and practical advice

    High-value content would not be complete without actionable advice. Content that audiences will return to repeatedly needs to be practical and applicable. It also needs to be relevant to the audience and offer solutions readers can implement immediately.

    These might be examples of content created by other brands or case studies of brands that used content marketing successfully to build the businesses they represent. The collaboration platform Intuit is one of those brands. The company targets entrepreneurs and asks them to solve product challenges. The winners receive cash. Intuit’s content marketing strategy has kept audiences engaged as well as fostered innovation.

    Related: 5 Steps to Creating a Content Marketing Strategy That Actually Works

    3. Help establish thought leadership

    Educational content that offers value to its audience can help brands establish thought leadership in their niche. As audiences continue to benefit from a brand’s content regularly, content authors become sought-after. In many cases, they can extend their reach through engagements like public presentations and speaking opportunities.

    4. Incorporate social proof

    If customers or peers have already reviewed your brand, it is worth including this proof in your content marketing. Social proof, especially from independent sources, strengthens your brand’s content marketing messages and raises its credibility.

    Related: 4 Ways to Leverage Social Proof to Grow Your Business Online

    5. Publish consistently and frequently

    Audiences value content that they receive consistently and frequently. What that means in terms of days, weeks or months may vary from brand to brand. What matters most is that your brand keeps its promises to potential customers and other audiences.

    Amplifying your content while measuring success and iterating

    High-quality content pieces stand the test of time. For that reason, they deserve promotion and amplification. If your brand publishes long-form blogs or holds webinars, consider using shorter versions or snippets as part of your social media content. This allows you to drive traffic to the original blog post and create interest in others.

    Despite the most detailed strategic planning and content development, content marketing may not always work. That is why it is important to measure the performance of each piece and understand which pieces connect best with your audience.

    Measure impressions, conversions and engagements to understand what works best and adjust your strategy to maximize those opportunities.

    Content marketing has the greatest impact when it offers valuable and educational insights to its audiences. Spending the time to develop and research great content will take more time initially, but it will build brand credibility and lead to greater long-term returns.

    Jessica Wong

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  • Want to Build Trust? Focus on Data Privacy | Entrepreneur

    Want to Build Trust? Focus on Data Privacy | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Did you know that 422.14 million people were impacted by data compromises in 2022 in the US alone? With increasing instances of data breaches and unauthorized data use, it’s no wonder that data privacy has become the top priority for customers. A Cisco report states that 76% of people say they would not buy from a company they do not trust with their data.

    As a result, you must apply comprehensive data safety measures to retain your customers’ trust in your company. This is especially crucial in marketing because customer data collection, storage and analysis drive modern marketing.

    If you are wondering how you can take measures to safeguard customer data while marketing and bolster their trust in your company, you’re at the right place! I’ve put together this guide to help you understand data privacy in marketing in simple terms. It will also help you devise cost-effective strategies to adhere to customer data regulations.

    Related: 8 Ways a Data Breach Could Take Out Your Company Tomorrow

    Understanding data privacy in marketing

    Data privacy in marketing refers to protecting and responsibly handling consumer information collected throughout your marketing endeavors. Why is this crucial?

    Marketers engage in a plethora of data collection and handling activities. This includes personal and behavioral data that help them gain insights into their target audience and provide personalized experiences. However, the threat of data privacy breaches is growing daily, and a breach can have severe consequences.

    These include reputational damage, legal repercussions, financial loss and loss of customer trust. So, every marketer must prioritize customer data security and comply with privacy regulations. Let’s understand how this works.

    Related: Schools Are Getting Slammed By Cyberattacks and Student Data Is No Longer Safe. Here’s How to Navigate Cybersecurity in the New, Digital Classroom

    Ensuring customer data protection

    First, you must ensure your website is secure, and consumer data is used for legitimate purposes. After all, the Harvard Business Review found that 84% of consumers avoid shopping from brands with suspicious websites. But there’s more! Here are the critical methods you must apply carefully to safeguard your consumer’s privacy and trust.

    1. Compliance with data protection regulations

    The most important step is to ensure compliance with data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These two acts are the primary customer data regulation frameworks, and if not followed, they lead to substantial fines and reputational damage.

    CCPA, which was enacted in 2020, grants consumers the right to know about collected personal data and request the deletion of their information. It mandates the organizations to provide a list of third-party organizations that will have access to the data upon request from the customer. Enterprises failing to comply with the regulation can face statutory damages that range from $100 to $750 per consumer per incident.

    GDPR was enacted in 2018. It grants individuals control over their data. Businesses that comply must obtain informed consent for data collection, provide privacy policies and notices and implement measures to protect the data. Noncompliance can result in a fine of €20 million or 4% of total revenue, whichever is higher.

    By incorporating stringent measures as per these laws, you will fulfill the legal requirements and instill confidence in consumers regarding their information and strengthen the brand reputation.

    2. Implementing Multi-factor Authentication (MFA)

    Multi-factor authentication is an added layer of security for enhancing data security in marketing, and it is growing in use due to its effectiveness and ease of use. Under MFA, users must provide multiple forms of verification, such as a password or code sent to their phone number or email.

    As a marketer, you can implement MFA across customer portals, employee access, and administrative dashboard. You can also go a step ahead and implement advanced methods such as biometric systems to strengthen security further.

    With MFA, you can significantly decrease the risk of a data breach by allowing only authorized individuals access to sensitive customer data. This will naturally bolster consumer trust regarding your data handling practices.

    Related: Safeguarding Your Corporate Environment from Social Engineering

    3. Implementing Decentralized Finance

    DeFi is an innovative technology that uses blockchain to create a decentralized ecosystem for secure financial data management. As per a recent survey report by Antier Solutions, about 15-20% of small businesses are already utilizing DeFi services for financing successfully. This indicates that Defi is living up to its promise of safety and reliability. But what makes it so effective, you may ask?

    DeFi platforms use ledger technology and cryptography to decentralize data storage and eliminate potential risks. Moreover, DeFi uses smart contracts to ensure transparency between both entities. Smart contracts are self-executing contracts that automatically execute predefined conditions and are stored in blockchain. You can utilize smart contracts to obtain consent from consumers regarding data collection and usage.

    In contrast to Defi, traditional centralized financing has data storage systems that pose inherent vulnerabilities to data breaches. So, vulnerability at even a single point can allow hackers to extract data.

    4. Prioritize Supplier and Vendor Security

    Marketers who collaborate with third-party suppliers and vendors may provide access to consumer data. If you are amongst them, it is necessary to conduct due diligence when selecting partners. Furthermore, your contracts with them should include provisions that require third parties to comply with the same data protection and privacy standards as you.

    5. Establish Incident Response Plans

    Despite all measures, there’s always a risk of things going south as technologies develop rapidly! So, developing a comprehensive incident response plan is vital as it helps you effectively address and mitigate the impact of any data breaches or privacy issues. Here’s what you must do to establish an effective incident response plan-

    • Start by establishing a cross-functional incident response team. This must comprise individuals from different departments, such as IT, communication, legal, etc., to bring together a range of expertise.
    • You must have an escalation plan ready to ensure incidents are promptly forwarded to the appropriate management level.
    • Develop clear communication protocols for both the internal stakeholders and external parties, such as the affected customers and regulatory authorities.
    • Designate official spokespersons for prompt and transparent communication because it helps maintain trust and demonstrates a commitment to addressing the incident responsibly.

    Lastly, don’t wait for emergencies! Conduct regular tabletop exercises and simulations to test the effectiveness of your plans and identify areas for improvement.

    Summing up

    Data privacy has become the most fundamental aspect of maintaining customer trust and building strong relationships in the era of data-driven digital marketing. Its importance cannot be overstated in a world where data breaches are rising in frequency and customers are increasingly sensitive about their data safety.

    So, remember to analyze and implement the points in this guide carefully and always stay up-to-date with the latest privacy regulations, data security threats, and customer expectations. The area of data safety is constantly evolving, and only the most agile and vigilant marketers will find lasting success.

    Vikas Agrawal

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  • Can We Trust AI For Language Translation? | Entrepreneur

    Can We Trust AI For Language Translation? | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Are you fluent in speaking your customers’ language? Research indicates that 65% of people prefer consuming content in their native tongue and 76% prefer products that provide information in their own language.

    To appeal to international buyers, establish meaningful connections and remain competitive, businesses must ensure that their content is accessible in the native language of their customers.

    AI has become the talk of the town for making its way into every industry and fundamentally changing how we work. So, is AI language translation technology advanced enough to meet the language requirements of global companies?

    Nikita Agarwal

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  • Austin Pets Alive! | How APA! Gives Behavior Dogs a Second Lease on…

    Austin Pets Alive! | How APA! Gives Behavior Dogs a Second Lease on…

    Jun 23, 2023

    Valentine’s Day 2023 will always be special for Jeni Gossard, a volunteer with Austin Pets Alive! (APA!), as it marks the day her adoption of Sylvester, a Chihuahua with a lot of love to give, became official. The journey to this point wasn’t an easy one due to trust and anxiety issues the pup had, but patience, persistence, and APA!’s expert Dog Behavior Program made this “happy beginning” possible.

    Sometimes perceived behaviors and issues can create barriers to adoption. APA!’s program uses a three-part approach to make adoptions successful by assessing and treating the whole dog – mind, body, and spirit – using play groups, obedience training and adoption follow up support to help .

    Gossard remembers the first time she met Sylvester four years ago. She says she immediately observed how shelter life increased his anxiety, so she volunteered to take him home for “sleepovers” as part of the behavior program so that she could observe and assess his behavior.

    “He was a great house guest. My first encounters with him were positive and there were no behavior issues,” she said. She immediately considered adopting him, but her career and personal life made it difficult to care for a pet full time.

    Meanwhile, Sylvester was adopted into a loving home, but 10 months later, he was returned to due to anxiety and trust issues. This pattern of adoption and return would continue several more times, with Gossard working with him for weeks each time. Something magical happened, however, the last time Sylvester came back.

    “When he was returned from the fourth home, I decided he was “home”, she said. “Long story short, Sylvester knew I was his “mom” way before I realized it.”

    Gossard knew she and Sylvester would need guidance and support from the APA! Dog Behavior Program after his adoption to successfully handle his trust and anxiety issues. Through the program she was able to secure a solid team of “APA! aunties” who were integral in alleviating the pup’s trust issues through socialization, perseverance, and patience.

    “Needless to say, I have a lot of support through APA!’s behavior team, staff and volunteers. I’m continually texting/talking with all of his APA! aunties,” Gossard said.

    Without APA’s Dog Behavior Program, the outcome might have been very different. Gossard said she has taken him to work and he loves her co-workers because they respect his boundaries and he knows they are the “treat people”, and the longer he is in her home his anxiety has lessened and his trust has increased.

    “I love him for who he is,” Gossard said, “and will continue to work with him so he remains a calm, loving, trusting and a happy little boy.”

    Source link

  • Austin Pets Alive! | APA! Gives Behavior Dogs a Second Lease on Life:…

    Austin Pets Alive! | APA! Gives Behavior Dogs a Second Lease on Life:…

    Jun 23, 2023

    Valentine’s Day 2023 will always be special for Jeni Gossard, a volunteer with Austin Pets Alive! (APA!), as it marks the day her adoption of Sylvester, a Chihuahua with a lot of love to give, became official. The journey to this point wasn’t an easy one due to trust and anxiety issues the pup had, but patience, persistence, and APA!’s expert Dog Behavior Program made this “happy beginning” possible.

    Sometimes perceived behaviors and issues can create barriers to adoption. APA!’s program uses a three-part approach to make adoptions successful by assessing and treating the whole dog – mind, body, and spirit – using play groups, obedience training and adoption follow up support to help .

    Gossard remembers the first time she met Sylvester four years ago. She says she immediately observed how shelter life increased his anxiety, so she volunteered to take him home for “sleepovers” as part of the behavior program so that she could observe and assess his behavior.

    “He was a great house guest. My first encounters with him were positive and there were no behavior issues,” she said. She immediately considered adopting him, but her career and personal life made it difficult to care for a pet full time.

    Meanwhile, Sylvester was adopted into a loving home, but 10 months later, he was returned to due to anxiety and trust issues. This pattern of adoption and return would continue several more times, with Gossard working with him for weeks each time. Something magical happened, however, the last time Sylvester came back.

    “When he was returned from the fourth home, I decided he was “home”, she said. “Long story short, Sylvester knew I was his “mom” way before I realized it.”

    Gossard knew she and Sylvester would need guidance and support from the APA! Dog Behavior Program after his adoption to successfully handle his trust and anxiety issues. Through the program she was able to secure a solid team of “APA! aunties” who were integral in alleviating the pup’s trust issues through socialization, perseverance, and patience.

    “Needless to say, I have a lot of support through APA!’s behavior team, staff and volunteers. I’m continually texting/talking with all of his APA! aunties,” Gossard said.

    Without APA’s Dog Behavior Program, the outcome might have been very different. Gossard said she has taken him to work and he loves her co-workers because they respect his boundaries and he knows they are the “treat people”, and the longer he is in her home his anxiety has lessened and his trust has increased.

    “I love him for who he is,” Gossard said, “and will continue to work with him so he remains a calm, loving, trusting and a happy little boy.”

    Source link

  • By The Numbers: Just 12% of consumers would convert to digital banking | Bank Automation News

    By The Numbers: Just 12% of consumers would convert to digital banking | Bank Automation News

    While banks continue to invest in their digital capabilities, most consumers are not ready to fully commit to a digital bank with no physical presence. A survey by research company UserTesting found that just 12% of consumers say they would use a fully digital bank. The survey included 3,800 bank consumers from the United States, […]

    Whitney McDonald and Brian Stone

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  • How to Become a Trusted Advisor to Clients and Drive Faster Decision-Making | Entrepreneur

    How to Become a Trusted Advisor to Clients and Drive Faster Decision-Making | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Attention spans aren’t what they used to be, ranging from 20 minutes to just two seconds — which was just enough time to read that sentence. Throw in the paradox of choice, and it’s no wonder there’s so much indecision going on. One of my favorite pieces of research on this topic is the Jam Experiment. Shoppers were presented with a display of 24 different types of jams, which seemed like a great way to cater to everyone’s taste buds. But when presented with a display of only six options, shoppers were 10 times more likely to buy jam. The abundance of options attracted attention but stifled decision-making.

    That’s not to say businesses should eliminate choice. That, too, can pose a problem, as customers often research before making decisions. They know other options exist, so quickly removing so many options can leave them questioning your recommendations. Generally speaking, the businesses that win are those with teams playing more advisory roles in the relationship — the relationship isn’t about pushing a sale but enabling decision-making.

    As a customer, I certainly prefer to engage in conversations about my challenges and goals but also want someone to advise me, not sell me on some product or service. Whether B2B or B2C, customers want businesses to inform them on which direction to consider and how to get there. This can only happen once you’ve built trust based on humility, empathy and kindness. It’s all about becoming a clear expert at what you do.

    Of course, there’s a learning curve. You must first become a student of your own industry — or at least advise from an informed position. Allowing yourself to be a sponge as you’re exposed to everything associated with the industry will better equip you to share your educated point of view. Clients are looking for advisors, and the following can help you help them make better decisions:

    Related: 3 Simple Ways to Use Trust and Transparency to Foster Long-Term Success for Your Business

    1. Choose to believe you are an expert

    Most people have more expertise than they give themselves credit for, no matter their role. Let’s say you’re a project manager. That role has exposed you to different projects for different departments and stakeholders for various companies or industries. That experience provides a unique perspective for clients.

    If you need reassurance, write down what you’ve worked on over the years (tasks, projects, clients and so on). Think about the hours you’ve spent working on proposals, talking with clients, planning executions and managing projects. Seeing what you know will increase your confidence to advise and believe in what you have to offer. And that confidence will improve your job performance overall. In fact, 98% of workers surveyed by Indeed said they performed better when they felt confident. While clients might have the last say, that doesn’t take away from your expertise. Start recognizing — and being proud of — what you bring to the table.

    2. Become a genuine, active listener

    If you want to take on a more advisory role, you need to understand the client’s situation before making recommendations. That requires active listening. Consider the example of when I started running and went to the store to get a pair of running shoes. The choices felt endless. The sales associate could read the uncertainty on my face, so he approached me with one question: “New to running?” I nodded, and he posed a series of additional questions — some of which would have never crossed my mind. He even asked me to jog to see how my foot struck the ground. All that information helped him narrow down my selection to three running shoes.

    What he did applies to interactions you might have with a client. Not only are you listening to the client’s answers, but you’re also watching how they respond to what you’re asking. Research has shown that communication is 55% nonverbal, 38% vocal and only 7% words. So, ask questions, look at the client’s reactions, listen to their answers and follow up with more questions. Then, when you make a recommendation, the client knows it’s based on a true understanding of their situation.

    Related: The Art of Active Listening Requires Leaving Your Ego Behind

    3. Don’t be afraid to make recommendations

    Making recommendations to clients is one thing. Telling them what they should do is another, as it can force them into a decision. This isn’t to say your background doesn’t bring an understanding of what’ll best suit their needs. But, as an advisor, you want to keep clients in the driver’s seat. So, offer multiple options to choose from. You can do this in the form of a question, such as “What about X?” or an affirmative, such as “Perhaps we could try Y.”

    If they ask for your opinion, don’t shy away from giving it. That right there shows how well you’ve established yourself as an advisor. Tell them what you would do if you were in their position. If necessary, steer them in the best direction, proposing it as a suggestion and offering your input on the value of that option. Just make sure the final decision is in their hands.

    Related: Use These 5 Hacks to Instantly Build Rapport With Your Clients

    4. Outline a plan

    While getting a contract signed might be the final step in the process for you, it’s the first step for your client. I’m a big fan of high-level timelines, as it puts some shape and objectivity around critical steps. But don’t make the mistake of putting a signed contract at the end of the timeline. Share some key steps that will happen after project approval, so the client is aware that those steps can’t occur until an agreement or proposal is approved.

    A timeline such as this takes the pressure off you to “close the deal” and puts more of the onus on the client to get approval, so you can get on with the initiative, and the client can start seeing value.

    Taking on an advisory role puts the client front of mind, where they should be. It comes down to remembering your role in the relationship. Use your background to provide options, letting your recommendations guide the direction to making better — and faster — decisions.

    Bob Marsh

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  • 7 Reasons to Trust Your Gut in Entrepreneurship | Entrepreneur

    7 Reasons to Trust Your Gut in Entrepreneurship | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Starting a business is an exciting but daunting prospect. You need to consider many factors when taking the plunge and deciding whether or not you can make it a success. One crucial factor that shouldn’t be overlooked is trusting your gut.

    Trusting your gut means more than just relying on instinct or being impulsive. It’s about trusting your intuition and decisions when starting a business. It’s about learning how to recognize the signs that something isn’t right and taking action accordingly rather than having an emotional reaction to every situation. Knowing how to trust your gut can help you make decisions confidently, even in uncertain times.

    Related: Should You Actually Trust Your Gut Feelings?

    Why should you trust your gut?

    1. You know what’s right for you. Every decision you make needs to be right for you and your business. While opinions from family and friends are valuable, ultimately, you should make the final call based on what you believe is best for you and your business. Only by listening to what feels right internally can you make the right decision for yourself and your venture.
    2. Recognize patterns. Experienced entrepreneurs know how to identify patterns in their businesses that signal opportunities or challenges ahead. Learning to read between the lines will help inform decisions that lead to growth and success for your business. Recognizing patterns also enables you to spot potential problems before they become too big of an issue so that issues can be addressed quickly as they arise.
    3. Make quick decisions. Trusted entrepreneurs take decisive action when faced with difficult situations rather than dwelling on them for too long or overthinking their options. This helps them move quickly from one challenge or opportunity to another without getting bogged down in analysis paralysis or second-guessing themselves due to fear of failure or change. By identifying patterns in their businesses, trusted entrepreneurs can make quick decisions with confidence that align with their core values and goals for their company without hesitation or indecision, delaying progress or putting them at risk of missing out on potential opportunities down the line due to lack of action now.
    4. Stay true to yourself. One crucial thing successful entrepreneurs understand is staying true to who they are as individuals while running their businesses regardless of external pressures from peers, industry trends, etc. Staying true allows them to remain focused on achieving their goals rather than being distracted by temporary fads or industry hype since trust relies heavily on consistency over time.
    5. Don’t get caught up in the details. Many entrepreneurs get caught up in details when starting a business instead of focusing on what matters most: the people involved in making things happen! That’s why trusted entrepreneurs prioritize relationships over tasks; they understand that building strong relationships between key stakeholders is essential for long-term success, even if it requires extra effort during tough times like start-up phases which may require everyone to work together diligently until stability sets in!
    6. Listen to advice but ignore the noise. A successful entrepreneur understands where the advice comes from before accepting it; advice from experienced professionals should be taken seriously, but input from random strangers should be ignored since chances are it might not have a basis in reality nor provide any tangible benefits, either short term or long term! That’s why trusted entrepreneurs listen carefully before acting upon feedback received because sometimes “no” is just as important as “yes”! Additionally, if the advice does come from someone reputable, then there’s no harm double checking facts provided out of precaution because mistakes can happen, so always verify information correctly before proceeding!
    7. Embrace failure. Ultimately failure happens, but it doesn’t mean destruction; failure provides valuable lessons which can help shape future decisions made by trusting entrepreneurs who embrace adversity instead of running away from it because when done correctly, failure leads us closer to our desired outcomes, not away from them due diligence coupled dedication paying off eventually if persistent enough!

    Related: Know When to Trust Your Gut and When to Seek Outside Advice

    Conclusion

    Starting a business requires courage and conviction. Trusting your gut is just one way successful entrepreneurs learn how to manage risks while navigating uncharted territory successfully!

    It’s all about learning how to recognize patterns within our environment, spotting opportunities, taking decisive actions while staying true to ourselves, never allowing outside noise to distract us and focusing solely on what matters.

    Energy is spent unnecessarily, so always trust your gut and never settle for anything less than the best. Strive higher — only then will you reap the rewards.

    Kartik Jobanputra

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  • 3 Signs Not to Trust Someone, According to a Psychologist | Entrepreneur

    3 Signs Not to Trust Someone, According to a Psychologist | Entrepreneur

    When you find yourself in need of good advice or a second opinion, chances are you turn to those you think you can trust — be it a family member, close friend or trained professional.

    But what happens when we have too much faith in others, and how can we recognize the tell-tale signs before it’s too late?

    Amanda Breen

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  • Employee Theft is More Common Than You Think. This is What You Should Do About It. | Entrepreneur

    Employee Theft is More Common Than You Think. This is What You Should Do About It. | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Are you a fan of chicken wings? So much so that you’d be willing to drop $1.5 million on the stuff?

    According to a CBS News report, Vera Liddell — a former director of food services at a school district in suburban Chicago — was. She purchased, yes, $1.5 million worth of wings from July 2020 until February 2022 — placing hundreds of unauthorized orders, which were then paid for by the district and then received by her. Authorities are still investigating the scheme, but it’s obvious that Liddell — assuming she’s guilty — likely sold the wings for a profit.

    How did the scheme get uncovered? A $300,000 budget overage caught the eye of accountants. Oh, and someone noticed that the school district doesn’t even serve chicken wings.

    The theft of so many chicken wings may be a little unusual. But fraud at a business certainly isn’t. Almost every day, you can read reports about how employees are stealing from their employers.

    There’s the legal secretary in New Jersey that allegedly wrote more than $184,000 in checks from her firm’s account for her friends and family. Or the procurement manager at a New York business that has been accused by the FBI of creating fraudulent invoices that directed payment into his personal account. Or the human resources manager at a small manufacturer in Pennsylvania who gave herself raises and also spent thousands of dollars of her employer’s money using the firm’s credit card. There’s the financial manager of a Minnesota-based property management company who embezzled more than $1 million from company funds. And the director of accounting services who stole more than $2 million from her employer and used it for trips and other personal expenses.

    Related: I Know How To Easily Steal Money From Your Company’s Bank Account

    There’s the employee at a small bank who created and paid himself with cashier’s checks using forged signatures. Or the office manager at a law firm in Rhode Island that walked away with hundreds of thousands of dollars in firm funds. Or the employee at a Florida beer distributor that tampered with the company’s accounts receivable system to steal more than $300,000. Or the bookkeeper of a Delaware nonprofit who stole more than $2.6 million over a 25-year period.

    It doesn’t really matter to you and me why these people did these things. And it doesn’t really matter how. What really matters is when.

    Like many cases of fraud, these incidents — and countless others — happened over a period of time and were ultimately discovered long after the money disappeared. And although prosecuting these people may provide some psychological relief to the business owners who were victims they’re still out of pocket. The money stolen over all those years has been spent. Some of it may be reclaimed. But most of it is long gone. You don’t want this happening. So what should you do to prevent this kind of thing from happening before it happens? Well, there are a few things.

    For starters, you don’t put one person in control of everything. You segregate duties. Entering a customer invoice into your accounting system and inputting cash received should be done by two different people. The same goes for the payables side. If three people were ordering, receiving and paying for those chicken wings, it’s likely that one of them would have questioned why the school district was buying chicken wings, let alone why there wasn’t any buffalo sauce included. You should also have an outside person — an hourly financial temp worker — do your bank reconciliations.

    Your open accounts receivable report — and financial statements — should be closely reviewed every month by someone other than your accounting staff. That’s you. And while you’re at it, ask your bookkeeper to print out your monthly general ledger activity and take an hour out to read it. It’s not exactly pulp fiction, but your general ledger is basically the financial diary of your business and the devil’s always in the details. Identify and investigate any transaction that seems unfamiliar or unusual. Hopefully, you’ll get reasonable answers, but there’s always a chance you won’t.

    Related: How to Reduce the Risk of Fraudsters Accessing Your Business and Personal Bank Accounts

    Oversight is critical. A police friend of mine once told me that to perform the perfect crime you can’t include anyone else because once more people get involved it’s no longer perfect. The same goes for accounting.

    Another important tactic is to require that everyone — particularly anyone who deals with your money — takes a vacation. When someone is out of the office, and someone fills in for that person, you’re not only making sure that there’s cross-training, but it’s very likely that the fill-in will stumble on something unusual if something unusual is happening. The more frequent vacation is required — at least twice per year — the more you potentially limit the amount of time a fraud could take place. You don’t need workaholics. You need your money.

    It’s also important that you have a formal process for disbursing funds. That means getting written approval from multiple people for transactions over a certain amount. The approvals can come using an electronic signing platform, or you can ask your accounting software provider. Yes, even this type of procedure can be circumvented by the wily bookkeeper. But putting these controls in place and sticking to them will pick up anything significant and at the very minimum send a message to all employees that you have a control system and deem it important.

    Finally, get insurance and get your financial employees bonded. Make sure you have coverage for theft and business loss or interruption that’s caused by theft. This kind of insurance is relatively inexpensive so buy a lot of it.

    As business owners, the problem we all have is we trust too much. We are generally optimistic souls who believe that people wouldn’t harm us. But that’s not really true, is it? If you don’t believe me, I’ve got a few thousand pounds of chicken wings to sell if you’re interested.

    Gene Marks

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  • How Medical Providers Can Increase Patients’ Trust in AI | Entrepreneur

    How Medical Providers Can Increase Patients’ Trust in AI | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    In 2022, North America’s artificial intelligence (AI) market was projected to be worth 24.9 billion U.S. dollars, making it a primary AI regional market.

    A swarm of AI-based startups and products overtakes healthcare, finance, retail, security, logistics and many other fields. And though AI proves to be highly beneficial in many application areas, this progress comes with a price. According to a survey of business leaders in the healthcare industry in the U.S. in 2021, 52% of respondents reported having concerns that AI in healthcare could lead to threats to security and privacy. A further 45% were worried that AI could have safety issues, while 35% had concerns surrounding machine bias.

    Related: Artificial Intelligence And Its Role In Healthcare

    Pros and cons of AI as seen from the patient’s side

    End users of AI healthcare products on the receiving side — patients and their families — share these concerns. And since providers ultimately cater to users, the question that will define the success of the patient-facing AI healthcare startups today is: Do people trust AI enough to let it take care of them and their families?

    There are several reasons why patients may not trust AI, including:

    • Concerns about privacy and security

    • Worries that AI will make mistakes

    • Fears that robots will replace human doctors

    However, there are also many reasons patients may choose to trust AI, such as:

    • Offers more personalized care

    • Provides 24/7 access to care

    • Helps reduce wait times

    Ultimately, whether or not a patient trusts AI is a personal decision. Some patients may feel comfortable trusting AI with their health information and allowing robots to provide some care, while others may feel more comfortable sticking with human doctors.

    What do people trust AI with, and what do they not trust?

    When it comes to trusting AI in healthcare, patients and clinicians are generally more comfortable with the technology used for administrative duties, such as billing and scheduling, than entrusting AI with more personal tasks, such as diagnosis and treatment.

    Some people hail AI taking on a more central role in healthcare. In particular, younger adults and people with higher levels of education tend to be more open to the idea. Many respondents expect AI to reduce the number of mistakes in healthcare and improve diagnostic accuracy. However, most are confident that AI implementation will hurt patient-provider relationships. Proof people don’t rely on AI’s empathy level is that two-thirds of U.S. adults wouldn’t let AI define the amount of pain medication they get.

    Meanwhile, empathy is a cornerstone of our medicine and is irreplaceable in the areas such as ObGyn treatments and pediatrics. And in some areas, like psychiatric hospitals, robot doctors may even harm the patients’ well-being.

    Hospitals and clinicians looking to employ intellectual computers will consider these factors and the pros and cons when choosing their providers. So, how can you help your product win more trust from the end users?

    Related: AI Is Transforming Healthcare as We Know It. Here’s a Look at the Future — and the Opportunities for Entrepreneurs.

    How can a clinician increase levels of trust in AI from patients?

    Disclose limitations and benefits:

    It is essential to ensure that patients are well-informed about the realistic capabilities of AI. Be transparent about the possible limitations and potential benefits, and let patients opt out of AI if they have concerns or reservations.

    Follow the ethical guidelines:

    Providers must build a track record of using AI responsibly and effectively. It means using AI by ethical guidelines and only employing it when there is a solid evidence base to support its use.

    Guarantee data privacy:

    Data privacy and security measures must be robust and fit for purpose. It includes ensuring that patient data is encrypted and stored securely and that only authorized personnel can access it.

    Educate your patients:

    Providers need to prepare to answer questions from patients about AI usage. These include explaining why doctors use AI in a particular instance, how it works and the expected outcomes.

    By taking these steps, healthcare providers can help increase patient trust in AI, which is essential for successfully adopting this technology in healthcare.

    How to increase the general public’s levels of trust in AI products

    Trust is the primary factor affecting AI adoption in the evolving relationship between humans and AI. How do you build it up, then? For the initial trust building, several factors are in play:

    Representation: Because first impressions are so crucial for building trust, androids are so popular. The more a robot looks like a person, the easier it is for people to feel an emotional connection.

    User reviews: Testimonials are very popular these days. And a good user review builds initial trust more than a negative review tarnishes it.

    Ease to explain and understand: Before we can trust AI applications, we must know how they are developed and what functions they perform in specific contexts. Trust suffers when an AI application is hard to explain or can’t be explained at all.

    Trialability: Trialability means that people can get access to the AI application and try it out before they accept or adopt it. If you let potential customers try out new technologies, they will be more likely to trust you.

    Communication: While AI programs may perform activities independently, it is more probable that intelligent robots will operate with humans for the time being. And trust is built with communication.

    Socialization and bonding: Humans are social creatures. Social acts such as showing affection may foster long-term trust.

    The relationship between people and intelligent computers is still in its early stage. To be successful in the healthcare market, AI startups must prioritize data privacy, security and the social impact of AI. You need to be transparent about the capabilities and limitations of your technology and ensure it gets used effectively to build up customers’ trust in your product.

    Related: AI And Robotics Are Transforming Healthcare, According To This Health Tech CEO

    Andrei Kasyanau

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  • Apple and Twitter’s Return to Office Struggles Reveal Fractures in Culture | Entrepreneur

    Apple and Twitter’s Return to Office Struggles Reveal Fractures in Culture | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The challenges that many companies are facing in their hard-line, inflexible approach to returning to the office highlight deeper issues of broken culture, social contract and trust in these companies.

    For instance, recent reports reveal that Apple has been threatening action against employees who refuse to come back to the office by tracking employee attendance and threatening action against those who don’t work from the office at least three days a week.

    Similarly, Twitter has been dealing with its own return-to-office problems. Elon Musk apparently emailed employees at 2:30 am, writing that “office is not optional.” Musk complained that half of the San Francisco headquarters was empty the day before.

    Related: 4 Warning Signs That Your Job’s Corporate Culture Is Broken And Why It Might Be Time to Leave

    Obviously, company leaders aren’t going to complain about a problem that’s not happening: Their complaints indicate serious opposition by employees and a breakdown in trust. And this breakdown in trust is happening at many other companies mandating a hard-line office return. Amazon’s head of HR dismissed an in-house plea endorsed by nearly 30,000 workers concerning the organization’s return-to-work strategy. Staff at Walt Disney Co. are opposing an order to spend four days per week in the office, while Starbucks workers have penned a public letter expressing their disapproval of the company’s mandatory office return policy.

    Broken culture and social contract

    Based on my experience helping 22 companies transition to hybrid and remote work, such strong-armed approaches not only cause tensions among employees but also put the company’s culture at risk. These incidents indicate a broken culture and social contract within the companies, where employees no longer trust their employers to prioritize their wellbeing and work-life balance.

    Trust is the foundation of a healthy working relationship between employees and employers. When companies like Apple and Twitter take a hard-line approach to returning to the office, they risk damaging the trust that employees have placed in them. This lack of trust can lead to disengagement, decreased job satisfaction and increased employee turnover.

    Companies that mandate a strict return-to-office policy demonstrate a disregard for employee wellbeing. By not considering the unique needs of each employee and not offering flexible work arrangements, these organizations are signaling that they prioritize their own needs over those of their employees. This attitude can lead to a toxic work culture, negatively impacting employee engagement and productivity.

    Related: Why Employers Forcing a Return to Office is Leading to More Worker Power and Unionization

    The impact on companies with a hard-line approach

    Companies that adopt a hard-line, inflexible approach to returning to the office may experience several adverse effects.

    In today’s competitive job market, with a historically low unemployment rate, talented employees have many options, despite the headlines about recent layoffs. Companies that don’t prioritize employee wellbeing and work-life balance risk losing their best talent to competitors that offer flexible work arrangements. Furthermore, attracting new talent becomes increasingly difficult, as job seekers may perceive these organizations as unsupportive of their needs.

    When employees feel betrayed and mistrustful of their employer, their engagement and productivity suffer. Employees who are disengaged or unhappy at work are less likely to go the extra mile and may even become actively disengaged, undermining the company’s goals and objectives. That’s why we see so much quiet quitting in companies forcing a return to office.

    As the stories of Apple and Twitter’s struggles to bring employees back to the office become public, these companies risk damaging their reputations. Negative publicity can make it more difficult to attract new customers, partners, and investors, as well as hamper efforts to retain existing ones.

    A better approach: building trust and flexibility

    To avoid the pitfalls faced by Apple and Twitter, companies should adopt a more flexible approach to returning to the office, prioritizing trust and employee wellbeing.

    Establishing trust starts with open and honest communication between employers and employees. Companies must be transparent about their intentions and willing to listen to and address employee concerns. By engaging in genuine dialogue and considering employees’ perspectives, companies can foster trust and demonstrate that they value their workforce.

    Embracing flexible work arrangements, such as hybrid and remote work, is crucial for modern organizations. Companies that offer flexibility show their employees that they prioritize their wellbeing and understand the importance of work-life balance. This approach not only enhances employee satisfaction but also boosts productivity and engagement.

    Companies must prioritize employee wellbeing in all aspects of their operations. This includes offering mental health support, fostering a healthy work environment, and providing resources for personal and professional development. By investing in their employees’ wellbeing, companies can create a positive work culture that promotes trust, engagement, and productivity.

    Leaders play a critical role in building and maintaining trust within an organization. They should lead by example, demonstrating flexibility, open communication, and a commitment to employee wellbeing. This approach will inspire employees to trust the organization and contribute to a thriving work culture.

    Related: A Work-Life Balance Will Help You Keep Employees

    Cognitive bias and the return to office

    The struggles faced by companies like Apple and Twitter in their attempts to bring employees back to the office are not only indicative of broken trust and culture but are also influenced by cognitive biases. Two specific cognitive biases, status quo bias and loss aversion play significant roles in shaping employee perceptions and attitudes toward return-to-office policies.

    Status quo bias is the tendency to prefer the current state of affairs over changes or alternatives. Employees who have adapted to remote work may be influenced by status quo bias, as they’ve grown comfortable with the existing work arrangements and feel resistant to returning to the office. This bias can make it more challenging for companies to persuade their employees to embrace the change, as individuals may perceive the shift back to office work as more disruptive and inconvenient than it actually is.

    To overcome status quo bias, companies should focus on communicating the benefits of returning to the office and providing a clear rationale for their decision. By highlighting the advantages of in-person collaboration and addressing employee concerns, organizations can make the transition back to the office more appealing and reduce resistance.

    Loss aversion refers to the tendency for individuals to prefer avoiding losses over acquiring equivalent gains. In the context of returning to the office, employees might experience loss aversion when they perceive the potential loss of flexibility, autonomy, and work-life balance that they enjoyed during remote work.

    To address loss aversion, companies should emphasize the importance of employee wellbeing and demonstrate their commitment to preserving the positive aspects of remote work, even in an office setting. By offering flexible work arrangements, supporting work-life balance, and engaging employees in the decision-making process, organizations can mitigate the impact of loss aversion and foster a more positive attitude toward the return to the office.

    Related: Hybrid Employees Are More Productive at Home — But This is When You Should Ask Them to Come Into The Office

    Conclusion

    The problems faced by Apple and Twitter in getting employees to return to the office are indicative of a broken culture, social contract and trust within these companies. The hard-line, inflexible approach taken by these organizations is not only damaging to their employees’ wellbeing but also poses significant risks to their productivity, employee retention and reputation. By adopting a more flexible approach and prioritizing trust and employee wellbeing, companies can avoid these pitfalls and create a thriving, supportive work environment that benefits everyone involved.

    Gleb Tsipursky

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  • The Role of Cybersecurity in Building Trust with Customers and Investors | Entrepreneur

    The Role of Cybersecurity in Building Trust with Customers and Investors | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    The number of cyber attacks launched each year is growing rapidly. Data shows that in 2019, up to 60% of small businesses went bankrupt and had to shut down within six months after falling victim to cyberattacks.

    Everything suggests these numbers will only grow. The digitized world presents many opportunities but also risks. Companies are often targeted not only by malicious individuals but even by politically engaged groups.

    Related: The Impact of Bad Bots Can Be Devastating for Your Business. Here’s How.

    They need to protect themselves, but what is at stake? When it comes to cyberattacks, most executives worry about the loss of profits and essential data. Not everyone thinks about what a cyberattack could mean for their brand’s reputation.

    This leads to a perception of cybersecurity as a simple tool designed only to protect data. For many, it is just an item to cross off the to-do list rather than an investment.

    How hackers can destroy a brand’s reputation

    In the age of digitization and social media, word travels fast. This means that your business can lose its reputation in a matter of days or even hours. This is especially true for startups and young companies. While the biggest fish in the market usually recovers, a startup’s reputation is priceless and often cannot be rebuilt.

    Related: 3 Ways You Can Be Successful Without Falling into the ‘Hustle Culture’ Trap

    Customers trust the recommendations and opinions of their friends and the people they interact with, so reputation and trust are key, especially when it comes to cybersecurity. If a company falls victim to a cyberattack, its customers are likely to simply turn away from it – even if they were not directly affected by the breach.

    Current customers are informed and opinionated. They pay attention to their privacy and data protection. Many clients and investors can and will check that their services are secure, especially if they involve financial transactions. One breach can lead to a mass of social media posts and articles, cementing the brand as untrustworthy and unsafe. This often leads to bankruptcy for a small company without a strong customer base.

    What are the most common threats leading to reputational damage?

    • Phishing scams. Phishing relies on human error. The scammer contacts the victim via email, phone, or other means and impersonates a trustworthy person or organization (such as a company executive or co-worker). Phishing scammers lure victims into sharing confidential data or downloading malicious files disguised as reports, financial documents, etc.
    • Ransomware. Ransomware is a type of malicious software designed for one purpose: to encrypt important files so they are inaccessible and to exploit them so that the victim pays a ransom to regain access to the data. Hackers using ransomware also often threaten to leak data. This type of attack many times ties to phishing scams.
    • Data breaches. A data breach occurs when unauthorized individuals gain access to sensitive data. They don’t all require hacking into systems – sometimes, data breaches occur simply by accessing employees’ devices (e.g., by stealing them).
    • Man-in-the-middle attacks. A man-in-the-middle attack means that a hacker (or hackers) intercepts and decrypts (if necessary) information passing between two seemingly secure parties. Hackers oftentimes ransom or sell stolen data.

    How to protect companies’ reputations in the digitized world?

    As proven, a single data breach can lead to a huge drop in a company’s overall credibility. Cybersecurity can no longer be a simple checkbox to check but should be at the heart of all operations. Building and maintaining trust is the key. How to achieve it?

    Related: 5 Reasons Why Strategic Planning is Vital for Entrepreneurs

    Here are some tips:

    Implement a zero-trust policy: A zero-trust policy means that no one in your company can be trusted. It sounds harsh, but it is one of the best ways to minimize the risk of human error and unauthorized access to data. Make sure that no one in your company can join the network without permission and that employees only have access to the data they need.

    Invest in technology: Modern security goes far beyond strong passwords and avoiding suspicious ads. If you want your operations to be secure, you need the right hardware and software. Tools like VPNs will help you encrypt and protect your data, while firewalls will block some attempts to access your network without permission.

    Use split tunneling: What is split tunneling? A feature offered by recommended VPNs. It allows you to split your traffic between two “tunnels” – a normal one and an extra-protected one. This feature is great for businesses, as it will enable them to use their internal networks normally while protecting the data sent over the web.

    Build awareness in your company: Train your employees and conduct regular simulations to reduce the risk of human error. After all, phishing is one of the biggest threats to businesses. If you want your employees to be immune to it, make sure they know what they are dealing with.

    Build your organizational culture around cybersecurity: Treat security as something that is an integral part of your business – not just an add-on. Make sure every process is integrated with best practices and everyone in the company is on the same page.

    Under30CEO

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  • Healthy Relationships: Assessing the Emotional Safety | LoveAndLifeToolBox

    Healthy Relationships: Assessing the Emotional Safety | LoveAndLifeToolBox

    Couples seek relationship counseling for numerous reasons.  No matter what issues they present to therapy with, it often can be boiled down to a problem with the emotional safety in their relationship.  The most hostile, distant or disengaged couples are not the only ones who can be challenged with a lack of emotional safety.  Those who minimize their feelings or are conflict avoidant can often ultimately be the most at risk.  Often the presenting problems that couples go to therapy for, are actually symptoms of a lack of emotional safety in their relationship.

    “Emotional safety” encompass important elements.  It exists when both partners feel:

    • respected 
    • they can trust each other
    • prioritized
    • heard
    • understood
    • validated
    • empathized with
    • loved

    If you’ve been struggling to communicate, are easily brought to conflict, have disconnected and are sweeping feelings under the rug, it’s important to do a deeper level check on the status of your relationship.  These are all often signs of distress. 

    Do a quick mini-assessment on your own relationship by asking yourself how you feel, on a scale of 1-10, in each of the following areas.

    Respect: How respected do you feel by each other? People who report low levels of respect often experience criticism, judgment or neglect.  Perhaps your partner makes important decisions without you.

    Trust:  Are you clear your partner will not betray you?  Betrayal can include physical and emotional trust violations.  It can also feel like they don’t truly have your back in other ways.  Questions around whether you can trust your partner can lead to insecurity about the relationship and impact your self esteem.

    Prioritized: How much do you each feel prioritized by each other?  People who don’t feel prioritized can start to wonder if they matter to the other.  Perhaps your partner spends a lot of time with others or doesn’t take your requests or needs seriously.

    Feeling Heard: How much do you feel heard by each other? Those who don’t feel heard can feel ignored or minimized.  It can feel like your partner doesn’t care what you think you feel, which can be painful and over time build resentment.

    Understood: How much do you feel understood by each other? People with low levels of understanding from the other report frustration around their partner not taking the time to truly know them.  You might feel like your partner doesn’t care to understand.  The end result of this can be loneliness in the relationship.

    Validation: How much do you feel validated by each other? Low levels of validation are problematic to any relationship in that one or both don’t experience their partner acknowledging their emotions.  Even if you don’t understand why your partner feels a certain way, it’s important to validate their experience.

    Empathy: How much do you feel empathy from each other? A relationship that lacks empathy is particularly challenging as it’s experienced as an even lower level of care or concern for each other’s feelings.  Your partner may be clear something is painful for you yet behave as if they don’t care.  Experiencing a lack of empathy by someone who is supposed to be there for you is a deeply painful experience.

    Love: How much do you feel loved by each other? Couples who report low levels of feeling loved by the other can reach a state of hopelessness.  Believing your partner doesn’t love you can be the assumption that is made from deficiencies in all of the above.

    A lot of lower numbers in this exercise indicates some deficiencies in your emotional safety.  It’s also important to reflect upon how you’re showing up in the relationship.

    The piece 7 Ways to Create Emotional Safety in Your Relationship in PsychCentral.com sums it up well:

    Emotional safety also goes both ways. When you feel emotionally safe and reveal your true self, it opens the door for your partner to do the same. And when both people in a relationship feel secure, it provides a safe environment where a deeper and more loving connection can form.

    If you’re concerned that the level of emotional safety in your relationship is in trouble, try talking to your partner about this.  If he/she is willing, have them look at this mini-assessment themselves.  Explain that this is a significant issue that if left unchecked can literally lead to the end of your relationship.  If needed, consider couples counseling to help navigate through as it can be tricky. You might benefit from a deeper exploration into your dynamic, why it exists and learning tools to make changes.  Family of origin work can be an important piece of this.

    Lisa Brookes Kift, MFT

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  • 10 Characteristics of Successful Relationships | LoveAndLifeToolBox

    10 Characteristics of Successful Relationships | LoveAndLifeToolBox

    People seeking couples counseling seek change to a relationship dynamic that isn’t working in some way.   The problems can include poor communication, lack of emotional safety, resentment, trust violations and many other issues.  It might even be that the couple have different ideas of what the problems are or simply a felt sense that things are not right. Couples who demonstrate the makings or potential of a strong relationship foundation are in a better position to work through challenging situations as they arise.

    There are many attributes of healthy and connected relationships but here are some of them:

    10 Characteristics of a Healthy Relationship

    1. Friendship: Couples who have a strong friendship have staying power. They not only love each other but genuinely like each other as people. They enjoy hanging out together. They might even consider each other their “best friend.”
    2. Humor: Partners who can make each other laugh tend to be good at de-escalating conflict when it arises.  Be cautious of appropriate use of humor.  If things have gotten too tense, it might not be appropriate in that moment.
    3. Communication: Those who are able to openly express their feelings and avoid burying hurt or anger, often deal with situations as they come up more effectively.  This avoids the build-up of resentment.
    4. Chore Sharing: Couples who divvy up the household or parenting responsibilities collaboratively are less likely to harbor bad feelings about what they perceive as “unfair.” When both are participating in the relationship and related duties, it lends itself to a team atmosphere.
    5. Sexual Intimacy: Couples who feel sexually and physically connected, tend to feel more cared for.  But keep in mind there are varying levels of needs and meanings to sexual intimacy.  Talk to each other about it.
    6. Affection: A hug, kiss, tussle of the hair and other brief displays of affection remind each other that they matter.  This is especially important with hectic lives with work and family obligations.  Brief displays of affection can remind each other that you’re still there and love each other.
    7. Avoidance of the “Horsemen of the Apocalypse”: This is a term coined by couples researcher, John Gottman,PhD, who is able to predict divorce with incredible accuracy. His “four horsemen of the apocalypse” are criticism, contempt, defensiveness and stonewalling.  Work hard to avoid these behaviors to minimize damaging the relationship.
    8. Mutual and Separate Friends/Hobbies: Partners who socialize with other couples and also maintain separate friendships demonstrate balance in regards to honoring themselves as individuals and the relationship.  Self satisfaction and fulfillment adds to relationship satisfaction.  It’s important to feels secure being who you are within the dynamic as well as be clear on how each partner views a satisfactory balance.
    9. Reliability: Partners in a relationship want to feel they can rely upon each other. If couples do what they say and say what they do, they create an atmosphere of safety in knowing their words and actions mean something.  They can both breathe a sigh of relief to know the other has their back.
    10. Repair Attempts:  When couples take responsibility for their mistakes with each other, take responsibility and offer a repair attempt, there is another important way to avoid resentment to grow.  This requires an ability to be humble.

    A bonus add-on here are good boundaries.  The article, The 14 Most Important Characteristics of Healthy Relationships, on MindBodyGreen.com, does a good job explaining this:

    It’s important not to forget that you’re two separate people with separate needs, including some needs that you may not share. You will not agree on everything, and sometimes you may not want the same things. It’s important to respect these differences and not push each other’s boundaries, including emotional boundaries, physical boundaries, and any other types of boundaries. Boundaries are a necessary characteristic of a healthy relationship.

    Boundary problems and the others listed above can be challenge and sometimes exploration into both partner’s family of origin is needed to fully understand the roots of the issue.

    Relationships require nurturing and yes, sometimes work, to stay healthy and secure.  If you’re having trouble making the needed changes on your own, seek a relationship therapist to help you out.

    Lisa Brookes Kift, MFT

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  • How to Build Trust in an Untrustworthy Industry

    How to Build Trust in an Untrustworthy Industry

    Opinions expressed by Entrepreneur contributors are their own.

    Trust is crucial if you want to build a loyal customer base and a positive reputation for your business. Establishing trust not only helps you keep your current customers but attracts new customers to your business, making it essential for any entrepreneur looking to go the distance.

    Building trust isn’t as easy as it used to be, and customer satisfaction has been declining for years. According to the American Customer Satisfaction Index (ACSI), 80% of companies have failed to increase customer satisfaction since 2010.

    The ACSI found that most customers naturally dislike certain industries. For instance, cable companies, airlines and health insurance providers are automatically seen as less trustworthy by many consumers.

    If your industry puts you at a disadvantage, you’re going to have to work even harder to build trust and customer loyalty. Here are six strategies you can use to build trust in an untrustworthy industry:

    Related: 5 Strategies for How to Make Customers Trust Your Brand

    1. Embrace transparency

    Embracing transparency is one of the best ways to build trust and customer loyalty. If you want to build trust, you’ll need to always be upfront in your interactions with customers and avoid making false or misleading claims.

    You should also communicate openly with your customers and share information about your company’s policies and pricing. Talk about any potential risks that come with your product at the beginning of the sales process, and disclose any relevant information about your company’s sourcing or manufacturing processes if it’s the subject of debate.

    Transparency also means being upfront about any issues that arise in your business. Most customers are willing to forgive you for a mistake, assuming your company takes responsibility and does what it can to fix the situation.

    2. Follow through on your promises

    If you want to build customer loyalty, you have to do what you say you’re going to do. Following through on your promises can look like maintaining a consistent brand image, providing a reliable service and being consistent in how you deliver products.

    Always honor any warranties your business offers, and provide customers with any additional help they need. You should also strive to operate with integrity and engage in socially responsible business practices.

    Lastly, take ownership of any issues that arise, and be willing to do what it takes to solve the problem. This may mean offering customers refunds, allowing them to exchange items or making significant changes to products or services.

    3. Encourage customer engagement

    Communicating regularly with your customers is another way to build trust and establish a sense of loyalty. For example, you can send out a regular newsletter where you share information about your company. You can also make customers feel valued by creating a loyalty program, hosting events or building a social media community.

    But communication is a two-way street, so you always want to respond to your customers’ complaints and concerns. If you’re in a notoriously untrustworthy industry, your company should consider a dedicated customer service team that’s available to resolve issues quickly.

    Your business needs to be open to customer feedback and willing to make changes based on that feedback, too. Sending out surveys and asking your customers to leave you online reviews is a great place to start.

    If you receive negative feedback, be sure to respond in a timely and professional manner. Customers know that occasionally things will go wrong — it’s how your business deals with it that makes the difference.

    Related: 7 Ways to Build Consumer Trust Naturally

    4. Utilize customer testimonials

    Customer testimonials are a great way to build trust with potential customers. They provide social proof that your product or service is trustworthy and can be a valuable marketing tool for businesses of all sizes. Customers will always believe in an unbiased review more than any influencer or corporate messaging strategy.

    You can also ask customers to provide a video testimonial. Offering incentives, like a discount or gift card, can help encourage current customers to participate.

    5. Invest in security

    One of the quickest ways to lose customer trust is by putting their personal or financial information at risk. Equifax, Target and Marriott were all involved in major data breaches that exposed millions of customers’ information.

    Data breaches don’t just happen to big businesses — attacks against small businesses have been rising in recent years. Small businesses tend to be less prepared for a data breach and usually don’t have cyber insurance to deal with it, making them a prime target for cyber actors.

    You can invest in security by installing firewalls, antivirus software and other security tools to protect your network. You should also train employees on security best practices and how to identify and avoid potential threats.

    Conduct regular security assessments and audits to identify vulnerabilities and assess the effectiveness of your current security measures. You can also collaborate with security experts and consultants to look for ways to improve security in your business.

    Related: 3 Tips to Build Trust and Drive Business Transformation

    6. Be easy to contact

    There are tons of benefits to utilizing automation in your business. For instance, chatbots allow you to respond to customers after hours and can aid your overall customer service strategy.

    But, as you know, nothing is more frustrating than attempting to contact a business and being unable to get a real person on the phone or contacting customer service and having to wait on hold for an hour first.

    If a customer has a problem with your product or service and they’re unable to reach anyone, it sends a clear message that they don’t matter to your business. And, once customers feel like they don’t matter, it’s almost impossible to repair the relationship.

    That’s why you must have an easily accessible customer support team. When you’re easy to contact and provide customers with the help they need, it shows that you care about them beyond the initial purchase.

    Again, building trust is not easy, but by embracing transparency, keeping your promises, encouraging customer engagement, utilizing customer testimonials and investing in security, you can stand out as a trustworthy business even in an untrustworthy industry.

    Joseph Camberato

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  • New Book Explores Why Medicine Doesn’t Always Work

    New Book Explores Why Medicine Doesn’t Always Work

    Jan. 31, 2023 –In How Medicine Works and When It Doesn’t, F. Perry Wilson, MD, guides readers through the murky and often treacherous landscape of modern medicine. The book could well have been titled Marcus Welby Doesn’t Live Here Anymore. In Wilson’s view, Americans no longer trust their doctors the way they once did, and that lack of trust can have life-threatening consequences.

    But patients aren’t to blame. Wilson – a kidney specialist at Yale University and a frequent contributor to Medscape, the sister company of WebMD – explains how charlatans have managed to blur the line between quackery and solid science-based advice, leaving Americans in a relentless tug-of-war for their attention, dollars, and, ultimately, their well-being. 

    Meanwhile, he argues, doctors have created a “vacuum” for misinformation to fill by not working hard enough to build relationships of trust with their patients. Crucially, he says, that means being transparent with people, even when the answer to their question is “I don’t know.” Certainty may be reassuring, but it’s the exception in medicine, not the rule. Anyone who says otherwise – well, they’re selling something.

    The good news, according to Wilson, is that with the right tools, people can immunize themselves against misinformation, inflated claims, and bogus miracle cures.

    Below is an excerpt from How Medicine Works and When It Doesn’t: Learning Who to Trust to Get and Stay Healthy (copyright 2023 by F. P. Wilson, MD. Reprinted with permission of Grand Central Publishing).

    How Medicine Works and When It Doesn’t

    I lost Ms. Meyer twenty-five minutes into her first visit.

    Doctors are often a bit trepidatious meeting a patient for the first time. By the time we open the door to the exam room, we’ve read through your chart, looked at your blood work, and made some mental notes of issues we want to address. Some of the more sophisticated practices even have a picture of you in the electronic medical record, so we have a sense of what you look like. I usually take a beat before I open the door, a quick moment to forget my research lab, my paperwork, a conversation with a coworker, to turn my focus to you, the patient, waiting in that room. It is my hope, standing just on the other side of an inch of wood, that you and I will form a bond, or, more aptly, a “therapeutic alliance.” I’ve always liked that term – the idea that you and I are on the same side of some great war, that together we can overcome obstacles. But that alliance doesn’t come easily. And lately, it has been harder to forge than ever.

    Ms. Meyer was standing in the center of the room, arms crossed. Smartly dressed and thin, she lived in one of the affluent Philadelphia suburbs – on “the Main Line” – and it showed, in her subtle but clearly expensive jewelry as well as her demeanor. She looked out of place in my resident-run medical clinic, which primarily catered to less wealthy inhabitants of West Philadelphia. But what struck me most was the emotion that radiated from her. Ms. Meyer was angry. “What brought you here today?” I asked her, using my standard first question. Later in my career, I would learn to replace that line with something more open: “How can I help you?” or even “Tell me about yourself.” But it hardly mattered.

    She was exhausted, she said. Almost no energy. So drained she could barely get out of bed. Unable to focus during the day, she tossed and turned all night and repeated the cycle day in and day out. It was, she said, simply untenable. I asked how long it had been happening.

    “Months,” she said. “Years, actually. You are literally the sixth doctor I’ve seen about this.” Her anger broke to reveal desperation. Second opinions are common enough in medical practice. Third opinions, for difficult cases, are not unheard of. But I had never been a sixth opinion before, and I felt immediately uncomfortable. Notbecause I wasn’t confident in my diagnostic abilities – like all young doctors I hadn’t yet learned how much I didn’t know – but because I was worried that whatever thoughts I had about her possible ailment would not be enough. What could I offer that all these others couldn’t?

    I kept my poker face firmly intact and waited.

    Eleven seconds. That’s how long the typical doctor waits before interrupting a patient, according to a study in the Journal of General Internal Medicine. Determined to not be a typical doctor, I let her talk, in her own words and in her own time. I thought my attentive listening would frame our relationship differently – that she might see me as a physician who was conscientious, methodical. But it backfired. It was clear she resented the fact that she had to relay the same information to me that she had already told to the five doctors that came before me.

    One of the most important skills a doctor has is to read the room. So I switched from respectful listening to diagnosing. I tried to troubleshoot symptoms of possible thyroid dysfunction, anemia, sleep apnea, lymphoma and other cancers. I asked about her family history, her history of drug or alcohol abuse, her sexual history. I even made sure I didn’t miss questions pertaining to pregnancy, because (this one comes from experience) you should never assume someone isn’t pregnant. I reviewed her lab work: Pages upon pages of blood and urine tests. Even CT scans of the head, chest, abdomen, and pelvis. Nothing was out of order. Nothing that we can measurein a lab or in the belly of a CT scanner, at least.

    But her affect was off, and her mood was sad. Ms. Meyer seemed, frankly, depressed. There is a formal way to diagnose major depressive disorder; a patient must display five of nine classic symptoms (such as loss of interest in activities they used to enjoy, fatigue, or weight changes). Ms. Meyer had eight of nine, a clear-cut case of major depression, according to the diagnostic manuals. But was it depression? Or was it something else, and the frustration of living with that something else had led to depression?

    The nine classic symptoms are far from the only way depression can manifest. As a disease that lives in the brain, the symptoms can be legion – and can lead doctors and patients on costly, and often fruitless, wild-goose chases.

    “Listen,” I said, “not everything is super-clear-cut in Medicine. I think part of this might be a manifestation of depression. It’s really common. Maybe we should try treating that and seeing if your energy improves.”

    Right there. That’s when I lost her.

    I could tell from the set of her jaw, the way her eyes stopped looking directly at mine and flickered off a bit, centering on my forehead. I could tell from her silence, and from the slight droop in her posture, that she had lost hope. We talked some more, but the visit was over. There would be no therapeutic alliance. I asked her to call the number on the back of her insurance card to set up a consultation with a mental health professional and made her a follow-up appointment with me in a month, which she, unsurprisingly, missed. My rush to a diagnosis – in this case a diagnosis that comes with a stigma (unwarranted, but a stigma nonetheless) – drove her away from both me and from conventional medicine. And had she even heard a diagnosis at all? Or had she heard, like so many women have about so many concerns over so many years, “It’s all in your head”?

    I didn’t see her for another year. When I did, she was having a seizure in the emergency room, the result of a “water cleanse,” anaturopathic practitioner had prescribed. Forcing herself to drink gallons of water a day, she had diluted the sodium content in her blood. When her sodium level got too low, her brain could not appropriately send electrical signals, and seizures ensued. She would survive, thankfully, and tell me later that she had never feltbetter. She had been told all her problems were due to heavy metal toxicity. (Lab work would not confirm this.) This diagnosis had led her into a slew of questionable medical practices, including regular “cleanses” and chelation therapy – where substances similar to what you might find in water softening tablets are injected into the blood to bind harmful metals. Chelation therapy runs around $10,000 to $20,000 per year and is not covered by insurance.

    The striking thing was that she positively shone with confidence and hope. Lying in a hospital bed, recovering from life-threatening seizures, she was, in a word, happy.

    And I felt … Well, to be honest, I think the emotion I felt was jealousy. It would be one thing if no one could help poor Ms. Meyer, depressed and unwilling to even entertain the diagnosis, but someone did help her. Someone whose worldview was, in my mind, irrational at best and exploitative at worst. My instinct was to dismissMs. Meyer as another victim of an industry of hucksters, as a rube. She had been taken in with empty promises and false hope, and some grifter had extracted cash from her in the manner of televangelists and late-night psychic hotlines. His “treatment” landed herin the emergency room with generalized tonic-clonic seizures that could have killed her. This was bad medicine, plain and simple.

    But – and this “but” was why I continue to think about Ms. Meyer – in the way that mattered to her, she got better. The huckster helped.

    It took me a long time to figure out why – fifteen years, actually. In that time, I finished my residency and fellowship at the University of Pennsylvania. I got a master’s degree in clinical epidemiology (the study of how diseases affect a population). I was brought ontothe faculty at Yale University and started a research lab running clinical trials to try and generate the hard data that would really save lives. I became a scientist and a researcher, and a physician caring for the sickest of the sick. I lectured around the world on topics ranging from acute kidney injury to artificial intelligence and published more than one hundred peer-reviewed medical manuscripts. And yet, somehow, I knew that all the research studies I did would be for nothing if I couldn’t figure out how I – how Medicine – had failed Ms. Meyer and all the people out there who feel abandoned, ignored by the system, or overwhelmed by medical information.

    Why were people turning to their family and friends or social media for medical advice when physicians are willing and able to provide the best possible information? Was it simply the cost of healthcare? Or was something deeper going on? And though it took time, what I figured out will shine a light on why doctors have lost touch with their patients, why patients have lost faith in their doctors, and how we can get back to that therapeutic alliance that we all need in order to be truly healthy. That is what this book is all about.

    It turns out the most powerful force in Medicine is not an antibiotic. It isn’t stem cell therapy, genetic engineering, or robotic surgery. The most powerful force in Medicine is trust. It is the trust that lives between a patient and a physician, and it goes both ways. I trust you to tell me the truth about how you feel and what you want. You trust me to give you the best advice I can possibly give. We trust each other to fight against whatever ails you, physical or mental, to the best of our abilities. Ms. Meyer did not trust me. That was my failure, not hers. And that personal failure is a mirror of the failure of Medicine writ large – our failure to connect with patients, to empathize, to believe that their ailment is real and profound, and to honestly explain how medical science works and succeeds, and why it sometimes doesn’t. We doctors have failed to create an environment of trust. And into that vacuum, others have stepped.

    It’s not entirely doctors’ fault, of course. The average primary care physician has less than fifteen minutes to conduct a typical new-patient visit. If the doctor doesn’t stick to that time, the practice will go out of business – overwhelmed by payments for malpractice insurance, overhead, and dwindling reimbursements from insurers. It’s hard to create trust in fifteen minutes. Combine our limited schedules with a seemingly unfeeling healthcare system, which sometimes charges thousands of dollars for an ambulance ride to the hospital and tens of thousands of dollars for even routine care, and it is no wonder why, according to a study in the New England Journal of Medicine, trust in physicians is lower in the United States than in twenty-three other economically developed countries.

    While the healthcare system and physicians are not synonymous, physicians are the face of that system. In earlier times, we ran that system. It is no longer the case. Most physicians haven’t realized this yet, but we are no longer a managerial class. We are labor, plain and simple, working for others who, without medical training but with significant business acumen, use our labor to generate profit for companies and shareholders. Part of the key torestoring trust between patients and doctors is for all of us to start fighting to reform the system. And doctors should be on the front line of that battle.

    There is a right way and a wrong way to earn someone’s trust.One key lesson in this book is that it takes a keen observer to tell thedifference. Honesty, integrity, transparency, validation: These are good ways to create trust, and physicians need to commit to them wholeheartedly if we ever want our patients to take us seriously. Patients need to commit to honesty and transparency as well, even when the truth is painful. But less-than-scrupulous individuals can also leverage certain cognitive biases to create trust in ways that are manipulative. Trust hacking like this is a central reason modern medicine has lost ground to others who promise a quick fix for what ails you. It’s important not only to evaluate your own methods, but also to be able to spot whether someone is trying to earn your trust in an ethical way, to spot bad actors whose intentions may have little to do with actually helping you.

    There are several ways to hack trust. One is to give an impression of certainty. The naturopath who treated Ms. Meyer was unambivalent. He told her exactly what was wrong with her: heavy metal toxicity. There was no long list of potential alternative diagnoses, no acknowledgment of symptoms that were typical or atypical for that diagnosis. He provided clarity and, through that, an impression of competence. To know who you can truly trust, you have to learn to recognize this particular trick – you have to be skeptical of people who are overly certain, overly confident. Health is never clear-cut; nothing is 100 percent safe and nothing is 100 percent effective.

    Anyone who tells you otherwise is selling something. This book will show you how to grapple with medical uncertainty and make rational decisions in the face of risk.

    Traditional doctors like me are trained early on to hedge their bets. Patients hate this. Ask a doctor if the medication you are being prescribed will work, and they will say something like “For most people, this is quite effective” or “I think there’s a good chance” or (my personal pet peeve) “I don’t have a crystal ball.” This doctorly ambivalence is born out of long experience. We all have patients who do well, and we all have patients who do badly. We don’t want to lie to you. We’re doing the best we can. And, look, I know that this is frustrating.

    Neil deGrasse Tyson, the astronomer and brilliant science communicator, once wrote, “The good thing about Science is that it’s true, whether or not you believe in it.” When it comes to the speed of light, the formation of nebulae, and the behavior of atoms, this is true. The laws of the universe are the laws of the universe; they “change” only insofar as our tools to study them have improved. But Medicine is not astrophysics. It is not an exact science. Or if it is, we have not yet explored enough of the nooks and crannies of the human machine to be able to fix it perfectly.

    Physicians, if we are being honest, will admit that their best advice is still a guess. A very good guess – informed by years of training and centuries of trial and error. But we are still playing the odds. Trust hackers, though, are never so equivocal. Ask your local homeopath how to cure your headaches, and you will be told they have just the thing.

    You can also hack trust by telling people what they want to hear. For someone who is sick, tell them they will be cured. For someone who is dying, tell them they will live. For someone who feelsa stigma surrounding their depression, tell them it is not their own brain, but an external toxin, that is wreaking havoc. To know who to trust with your health, you need to first know yourself. You need to know, deep down, what you want to be true. And be careful of those who tell you it is true.

    This skill, consciously avoiding the cognitive bias known as “motivated reasoning” (the tendency to interpret facts in a way that conforms with your desired outcome), is challenging for all of us – doctors included. But it is probably the most critical skill to have ifyou want to make the best, most rational choices about your health. The answer you are looking for might not be the right answer. That’s why we will discuss, right in the first chapter, how before you know who else to trust, you have to learn to trust yourself.

    The community of people vying for your trust is truly massive. It spans individuals from your neighbors and your friends on social media to the talking heads on the nightly news. All of them are competing in a trust marketplace, and not all of them are playing fair. A smattering of recent headlines illustrates the overwhelming amount of medical-sounding “facts” you may have been exposed to: coffee cures cancer; depressed mothers give birth to autistic children; marijuana is a gateway to opiate abuse; eggs increase the risk of heart disease; eggs decrease the risk of heart disease. Each day, we are inundated with confusing and conflicting headlines like these, designed more to shock, sell, and generate clicks than to inform. I will give you the skills to figure out what health information can be trusted and what is best left unliked and unretweeted.

    The information age brought with it the promise of democratization of truth, where knowledge could be accessed and disseminated at virtually no cost by anyone in the world. But that promisehas been broken. Instead, the information age has taught us that data is cheap but good data is priceless. We are awash in bad data, false inference, and “alternative facts.” In that environment, we are all – doctors and patients alike – subject to our deepest biases. We are able to look for “facts” that fit the narrative of our lives, and never forced to question our own belief systems. If we can’t interrogate the quality of the information we’re consuming, we can’t make the best choices about our health. It’s that simple.

    When you read this book, you’ll learn that doctors aren’t perfect. As humans, we have our own biases. Rigorous studies have shown that those biases lead to differential treatment by race, sexual orientation, and body mass index. While most physicians are worthy of your trust, not all of them are. I’ll teach you how to recognize those who aren’t putting your interests first.

    It’s not wrong to be skeptical of Medicine. Medical science has been developing, evolving, and advancing for the past one hundred years, and has had many stumbles along the way. Scandals from the repressing of information about harms linked to Vioxx (a drug that was supposed to relieve pain), to the effects of thalidomide in pregnancy (which was designed to reduce nausea but led to severe birth defects), to the devastating heart problems caused by the diet pill fen-phen remind us that the profit motive can corrupt the bestscience. Alleged frauds like the linking of the measles, mumps, and rubella (MMR) vaccine to autism diagnoses pollute the waters of inquiry, launch billion-dollar businesses, and leave the public unsure of what to really believe.

    Why would I, a physician and researcher, highlight the failures of medical research? Because Medicine isn’t perfect or complete. It is also, in terms of the alleviation of human suffering, the single greatest achievement of humankind. But you need to understand Medicine, warts and all, to make the right choices about your own health. We must be skeptical, but never cynical.

    This book will also detail some of the astounding successes and breakthroughs that medical science has made possible. For the vast majority of human history, life-or-death issues were determined by randomness or chance. Maybe it was a broken bone that prevented someone from hunting and gathering, or a cut on the arm that got infected, or a childbirth that developed complications for the mother and her child. It’s no mystery why before the modern era, one in four babies died before their first birthday. And those who survived their first year had only a fifty-fifty chance of reaching adulthood. These days, the script has been flipped. Ninety-five percent of humans born on Earth today will reach adulthood, and life expectancy has more than doubled in the last two hundred years. We’ve witnessed the near eradication of diseases like smallpox, rubella, and polio, which would have easily killed or disabled our ancestors, and we’ve achieved major advances in drug treatment and medical procedures that can prolong our lives despite the onset of deadly diseases. Medical science, translated from lab bench to bedside to the doctor’s prescription pad, has been nothing short of miraculous. It has transformed the human experience from lives that are, to steal from Thomas Hobbes, “nasty, brutish and short,” to the lives we live today, which, while not without their troubles, would be unrecognizable to our ancestors.

    Here we stand, in the midst of a torrent of information that would have been inconceivable thirty years ago. Some of it is good, some is bad, but all is colored by our own biases and preconceptions. Decisions about your health happen every single day. If you want to be in control, you need to know how to separate the good from the bad, whether it comes from someone sitting atop the ivory tower, or from your friend on Facebook. This book is about medical science. But it’s really about learning to trust again. When you finish reading it, you will no longer be swayed by the loudest voice, the most impassioned plea, or the most retweeted article. You will be able to trust your doctor, trust yourself, and trust Medicine – our imperfect science and the single greatest force for good in the world today.

    Excerpted from the book How Medicine Works And When It Doesn’t: Learning Who to Trust to Get and Stay Healthy by F. Perry Wilson, MD. Copyright 2023 by F. P. Wilson, MD. Reprinted with permission of Grand Central Publishing. All rights reserved.

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