Tag: Trend Watch

It’s Guava Girl Summer! Here’s How to Achieve the Freshest Aesthetic of the Season

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Get into a Guava Girl state of mind with this summer’s hottest fashion and makeup aesthetic.

With a new season comes a new trending aesthetic, and it’s official: Guava Girl is the official aesthetic of Summer 2025!

What is the Guava Girl aesthetic, you may be wondering?

Think tropical. This aesthetic, which involves makeup, skincare, nails, and clothing, is all about bright, vibrant colors like pink and green (the guava fruit is green on the outside and a coral-pink hue on the inside), fresh and juicy makeup, beachy clothing, and all around good vibes. It couldn’t be more fitting for the summertime!

From guava-infused beauty products to guava-inspired clothing pieces, in this post you’ll find everything you need to embrace the Guava Girl aesthetic without breaking the bank.

So, are you ready to have a Guava Girl summer? If so, read on for your guide to getting the summer’s freshest aesthetic!

Guava Girl Skincare & Beauty

Infuse your skincare, makeup, and fragrance with juicy guava and other tropical fruits for the ultimate summertime glow-up.

Summer Fridays Lip Butter Balm

We all know and love Summer Fridays Lip Butter Balm (it’s a staple), and now the brand has released a new “Pink Guava” shade option just in time for Guava Girl Summer!

This vegan lip treatment, which uses shea butter and murumuru seed butter to hydrate and soften lips, can be popped on for a sheer bright pink color with a hint of sweet guava flavor.

It’s going to give you juicy-looking (and tasting) lips in a flash.

REFY Cream Blush

When it comes to Guava Girl makeup, you want to go for a summery look that involves flushed-looking cheeks, juicy lips, and playful pops of color (while still keeping things natural).

REFY’s cream blush is a viral sensation that is beloved for its creamy yet lightweight formula and buildable pigment. The shade “Guava,” a vibrant fuschia pink with warm tones, is going to give your cheeks a naturally flushed look which can be pumped up for even more color if desired.

I especially love using cream blushes during the summertime because they look and feel more natural on the skin, they are effortless to apply (you can use your fingers rather than a makeup brush), and they have a dewy finish that gives your skin a healthy look.

Fenty Skin by Rihanna Butta Drop Whipped Oil Body Cream

A Guava Girl spends a lot of time out in the sun or splashing around in the water, both of which can be drying for the skin.y

Enter the Butta Drop Whipped Oil Body Cream from Fenty Skin by Rihanna, which is loaded with rich butters and tropical oils to deeply moisturize dry skin.

Try the “Guava Get Away” version of the cream, which blends pink guava, coconut water, and gardenia for a tropical scent paired with a thick, rich texture that is ultra-moisturizing and leaves a healthy-looking sheen. Your skin will be glowy and summer-ready!

Kopari Pink Guava Hair & Body Mist

One of the best ways to truly embody this aesthetic is with scent.

Spritz yourself with Kopari’s Pink Guava Hair & Body Mist, which features a tropical blend of guava, mandarin, mango, and vanilla for a summery scent combination that will put you in a Guava Girl state of mind.

Not only can you use this fragrance spray on both your hair and body, but you can feel good knowing it is hypoallergenic and has been both allergy and dermatologist tested. Plus, it is paraben-free and phthalate-free.

Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil

You’ve probably seen Kulfi’s Lassi Lips staining lip oil on your TikTok FYP, since it has gone totally viral for its unique formula. Lip stains tend to have watery formulations, but this lip oil is uniquely glossy and hydrating, designed for maximum comfort. Once it dries down, it leaves behind a stain of color on your lips for a long-wearing look.

The shade “Guava” is a peony pink hue that couldn’t be more perfect for the summer, that’s going to add a bright pop of color to your lips and complement your tan while lasting all night long.

Glow Recipe Guava Vitamin C Dark Spot Treatment Serum

Guavas aren’t just for eating—Glow Recipe is harnessing the power of guava, along with five forms of Vitamin C and tranexamic acid, to combat dark spots with the brand’s treatment serum.

This brightening serum will help you achieve glowing, even-toned skin and fade dark spots, including post-acne marks.

Plus, you have to admit that this bottle is just begging for a skincare “shelf-ie”!

Ellis Brooklyn Guava Granita Eau de Parfum

Put yourself in the Guava Girl mindset is with fragrance. You’ll feel like you’re on a tropical vacation with Ellis Brooklyn’s GUAVA GRANITA Eau de Parfum, which features notes of guava juice, banana, cavaillon mellon, and vanilla.

This fruity-floral perfume is lush, escapist, and inspired by a Palm Springs vacation, making it a great summertime scent.

OUAI St. Barts Hair and Body Mist

Another amazing fragrance for the summertime is OUAI’s St. Barts Hair and Body Mist. While it doesn’t include guava in its fragrance notes, it truly smells like a vacation in a bottle, and features an exotic blend of dragon fruit, orange blossom, tuberose, and musk.

You can spritz this mist on from head to toe, since it can be used in your hair and on your body. This fragrance is so popular that in addition to the fragrance mist, you can also enjoy the scent in the brand’s body wash, body cream, sugar scrub, and more.

COOLA Guava Mango Hydrating Sunscreen Lotion

Guava Girls love being in the sun and by the water, but they know that sun protection is key! Keep yourself protected from the sun’s harmful rays while still living your best Guava Girl life with Coola’s Hydrating Sunscreen Lotion in Guava Mango.

This broad spectrum sunscreen with SPF 50 delivers sheer, lightweight coverage with antioxidants, 70% certified organic ingredients, and a natural guava mango scent.

Many reviews for this product mention how it doesn’t smell like regular sunscreen thanks to its guava mango scent, making this a much more pleasant option for everyday wear.

There is also a spray option available, if you prefer sunscreen sprays over lotions.

DEZI SKIN Leche De Guava Toner

Did you know that guava has natural anti-inflammatory properties? DEZI SKIN is using the power of guava leaves in this Leche De Guava toner in order to gently treat blemishes and post-blemish marks.

This BHA toner not only helps to reduce blemishes, but also resurface the skin, minimize pores, and combat hyper-pigmentation and blemish scarring.

Best of all, it is gentle enough to use daily, and is vegan, fragrance-free, and cruelty-free.

Guava Girl Nails

Get major manicure inspo from the Guava Girl aesthetic with these ultra-cute nail colors and designs.

Olive & June Guava Gloss Long-Lasting Nail Polish

You don’t need to hit the nail salon for Guava Girl nails—you can easily give yourself an at-home mani with Olive & June’s Guava Gloss! This long-lasting nail polish gives off a sheer wash of neon pink with a plump, gel-like finish (no lamp needed!).

This color is going to look amazing with any skin tone, and thanks to the product’s wide fan brush for easy application, doing your own nails won’t be too much of a challenge.

Guava Nail Design

Want to take things up a notch and try your hand (no pun intended) at a more advanced nail look?

This eye-catching nail design is inspired by the guava fruit, which has a green exterior and coral pink interior. Using four different polish shades, you can create this green and pink ombré effect that is guaranteed to earn you compliments. (And if you can’t DIY it, you can always show this pic to your nail tech!).

Press-On Nails

One of the best ways to quickly, easily, and affordably achieve amazing nails? Press-ons!

You no longer have to rely on a nail technician or your own nail art skills to get an incredible, intricate nail design—press-on nails are seriously one of my favorite beauty inventions to exist.

This press-on nail design features a gleam of green glitter stripes on French tips and pink wildflower designs that combined, have a totally tropical feel.

Guava to Go! Nail Strips

Another easy way to get cool-looking nails is with nail strips, which are almost like stickers that you press onto your natural nails (no nail polish needed).

These “Guava to Go!” nail strips feature a coral pink to soft orange ombré effect with a glossy, high-shine finish, and last for up to 14 days.

Multiple sizes are included in this pack, so that you can find the nail strip that best fits the size of your own nails for a customized look that is oh-so-summery.

Guava Girl Clothing & Accessories

Though the Guava Girl aesthetic first started as a beauty trend, it has extended to beachy clothing and accessories that are ideal for the summer season. Get the Guava Girl look head-to-toe with these budget-friendly fashion picks under $100.

Hibiscus Flower Graphic Print T-Shirt & Crochet Skirt

When I think of the Guava Girl aesthetic, I think of beachy outfits just like this one!

This cropped t-shirt with a hibiscus flower graphic print and white crochet cover-up skirt were practically made for a summer vacation.

Hibiscus flowers are tropical plants, and their vibrant appearance brings exotic locales like Hawaii to mind, while crochet is a summertime staple that always looks amazing in cover-ups.

You can also style these pieces separately: wear the cropped t-shirt with denim shorts, or wear the skirt with a one-piece swimsuit to the beach or pool.

Beaded Floral Print Mini Dress

From its pink and orange ombré color scheme to its beaded floral print design, this mini dress is a Guava Girl’s dream.

It has a summer-ready low back and halter neckline, plus shiny satin fabric and beaded details that take it up a notch. The tropical yet feminine feel of this dress makes it perfect for a summer night out—just add some sandals and cute jewelry for the full look.

Floral Print Crop Top & Maxi Skirt

In case you haven’t noticed, tropical floral prints are a major trend this summer, and these prints are a signature of the Guava Girl aesthetic.

This strapless crop top with a tropical floral print and its matching printed maxi skirt are sure to make a statement, especially when paired with beachy accessories like a woven straw bag and strappy sandals.

Wear them together as an eye-catching coordinated set, or separately with other items in your wardrobe for new looks.

Tropical Fruits Graphic Print T-Shirt

While this adorable graphic print t-shirt doesn’t have a guava on it, it has plenty of other tropical fruits in the same category that make it a fit for this aesthetic.

With a pineapple, papaya, pomegranate, bananas, and more, this colorful t-shirt is ultra-summery and is the definition of easy-breezy.

Keep it casual with some jean shorts or linen pants, or dress it up a bit with a bright mini skirt and chunky jewelry.

Striped Knit Tube Top & Micro Shorts

Fruits and floral prints aren’t the only way to get the Guava Girl aesthetic; stripes can work too, if they are colorful and crochet-inspired, that is!

This striped knit tube top and matching micro shorts feature a bunch of bright hues including pink and green for a summer-ready color palette and a crochet-like knit fabric.

The coolest part about this set? It is made using deadstock remnant fabrics to create a sustainable style that you can feel good about wearing.

If you’re headed to a beach vacation, this set would be perfect for bringing along with you: wear it as a swimsuit cover-up, and mix and match it with other items in your vacation wardrobe for multiple looks. The tube top would look incredible with a maxi skirt, while the shorts would look adorable with an oversized graphic-print t-shirt.

Mesh Floral Print Midi Dress

How gorgeous is this green mesh midi dress with a tropical floral print and off-the-shoulder design? It was practically made for summer nights out on the town (preferably those that involve dancing, thanks to its floaty asymmetrical hemline that is perfect for twirling in).

This dress has tons of unique, eye-catching design details, including twisted straps and side ruching for a flattering fit. Its green and pink color palette is definitely giving Guava Girl!

Convertible Skirt/Dress

I am a huge fan of clothing that serves multiple uses, and this coral-colored convertible skirt can also be worn as a dress, making it such a versatile piece!

You’re basically getting two clothing pieces in one effortless piece (which also makes it ideal for vacation when you have limited space in your suitcase).

It is soft and stretchy, and features a wide waistband and tie details that unfold to form the bodice of a swingy midi dress.

Though it comes in a few other colors, this pink coral hue really reminds me of the inside of a guava.

Cut-Out Open-Back Crop Top

This ribbed cut-out crop top is just the right shade of guava green, and its flirty cut-outs and open back are perfect for showing off your summer tan.

The top also features wood-like beads for a beachy vibe, along with a textured ribbed material for added visual interest.

Whether you wear it with denim shorts, a floral print skirt, or linen pants, you can’t go wrong with this summery top.

Fruit Print Bikini Top & Cheeky Bottom

A Guava Girl is a girl who loves the beach (the pool and lake count, too)—if there’s water, sun, and sand, she’s there!

That’s why you obviously need a cute swimsuit if you want to embrace the Guava Girl aesthetic. This fun fruit-print bikini has a cheeky side-tie bottom and a triangle top, both which feature adjustable ties for a comfortable, customizable fit.

The bikini’s juicy, fruity print may not include actual guava fruit, but it does feature other summertime favorites like watermelons, grapefruit, and cherries, making it a part of the overall aesthetic.

BTW, if you love the print but prefer a one-piece swimsuit, there is a halter one-piece version here. Either way, you’re sure to make a splash in this playful swim pick!

What do you think of our Guava Girl guide?

Will you try out this aesthetic this summer? Leave a comment and let us know!

Demi – University of Maryland

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July 10, 2025
Tomato Girl Aesthetic: How to Wear the Trend This Summer
This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.
It’s a Tomato Girl Summer!

ICYMI, the Tomato Girl aesthetic has been taking over social media this summer, featuring looks inspired by Mediterranean summers.

This fashion trend isn’t just for vacation, though — anyone can wear it, anywhere! Even if you won’t be eating fresh bruschetta made with vine-ripe tomatoes on the Amalfi Coast or frolicking in Tuscan vineyards, you can still dress like you are. It’s the perfect way to *romanticize* your summer, regardless of your travel plans.

The Tomato Girl aesthetic is all about whimsical outfits that incorporate bright, vibrant colors, bold prints, kitschy accessories, and unexpected combinations (like multiple prints or contrasting colors) to create eye-catching looks that are super summery.

If you’re ready to take on the trend, read on for our Tomato Girl fashion guide, with styling tips and outfit inspiration that will help you nail this viral fashion aesthetic.

Key Elements of Tomato Girl Aesthetic

These are the key style elements to look for when shopping for and putting together Tomato Girl outfits:
- Vibrant and bright colors like red (which is the #1 color pick), blue, yellow, green, etc.
- Eye-catching prints and graphics inspired by the summer, Italy, gardening, fruits and vegetables, vacations, etc.
- Gingham, polka dots, and stripes
- Feminine silhouettes and details like lace
- Kitschy accessories
- Vintage-inspired accessories like headscarves, slim sunglasses, basket bags, etc.
Styling Tips for Tomato Girl Summer Outfits
- Don’t be afraid to wear colors and prints that don’t match! This aesthetic has an element of kitsch that involves mixing and matching contrasting colors and various prints to create bold, unexpected looks.
- Mix modern and vintage-inspired pieces. For example, wear a graphic print t-shirt featuring a modern design styled with vintage-inspired accessories like a retro headscarf and sunglasses for an eye-catching effect.
- When in doubt, imagine you’re headed on a vacation to the Mediterranean and will be eating fresh food from the garden at a local cafe. What would you wear? This is the essence of the true Tomato Girl.
Tomato Girl Outfits

Now let’s get to the looks! Read on for seven Tomato Girl aesthetic outfits for summer that will help you achieve this fashion trend on a budget. Everything is under $150, so you won’t have to break the bank to turn into a Tomato Girl this summer!

Bright & Bold Color Palettes

Nothing says Tomato Girl like a red dress, especially one with a sweet print and feminine silhouette. This red floral print corset skater mini dress features a colorful floral print with girly details like a lace-up back and lace trim.

Go the unexpected route with some bright blue Adidas Samba sneakers for contrast, adding to the outfit’s bold color palette. Not only will these (along with some white crew socks) create a stylish contrast, but they give the outfit a more laid-back vibe that makes it more wearable in everyday situations.

Tomato Girls are all about accessories, so add in some vintage-inspired slim oval sunglasses, a red crochet bow hair barrette, and some fun cherry earrings for the full effect.

Playful Patterns

Could this skirt be any more perfect for the Tomato Girl aesthetic?! This maxi skirt features a playful tomato print that evokes the summertime, with pops of red and green.

Style it with a feminine white bustier top that has delicate lace trim and a lace-up back that adds a vintage-inspired vibe to the ensemble, while also flattering your silhouette.

Charm jewelry is a big trend this summer, and its kitschy nature makes it a perfect complement to the Tomato Girl aesthetic. This summery charm necklace is too cute, featuring subtle pops of red (in the form of cherries and a cornicello) mixed with beachy charms — pair it with some large gold hoop earrings and rings.

Whether you wear this outfit on vacation or to dinner at a local spot, some raffia slide sandals with a flatform are the ultimate seasonal shoe pick for the look.

Contrasting Colors & Prints

Tomato Girls are all about wearing contrasting colors and prints to create eye-catching, whimsical looks. IDK about you, but I feel that this makes getting dressed so much easier — and so much more fun! Instead of agonizing over perfectly matching your outfits, do the opposite and pile on random colors and prints. As counterintuitive as it may seem, this looks so fashion-forward right now!

A yellow shirt with blue shorts and a red headscarf? That’s a yes for a Tomato Girl.

Boxer-inspired shorts are a huge fashion trend this summer, and this blue pair features a fun gingham print that fits the Tomato Girl aesthetic. Wear them with a bold graphic print t-shirt, like this Mediterranean-inspired yellow “Fruits De Mare” t-shirt with a boxy fit.

Keep the outfit casual with some Adidas Samba sneakers (with a pop of red, of course) and a graphic print trucker hat.

A red printed bandana scarf worn over your hat (as shown above) will give you major style points this summer, while this ceramic bow charm necklace adds a girly touch to the outfit.

Whimsical & Fun Accessories

It’s no secret that accessories can make or break an outfit, and in this case, can transform a simple white dress into a total Tomato Girl look.

You can never go wrong with a white midi dress in the summertime, and this one features a smocked bodice and front tie to create a feminine silhouette. It’s a versatile frock that can be styled in many different ways, but you’ll want to pile on the kitschy, eye-catching accessories to give it a Tomato Girl transformation.

This beaded shoulder bag with a tomato print could not be more perfect for this trend, and it will look adorable paired with some red ballet flats. These flats have a square toe, giving them a more modern look for contrast.

Next, consider wearing a printed red scarf in your hair or around your neck, along with unique red jewelry. For example, these pearl and red cornicello drop earrings and this red rhinestone heart watch ring, which is a total conversation piece.

Kitschy Graphics

In addition to pattern prints like stripes and gingham, graphic prints are a key element of Tomato Girl style, especially in the form of oversized graphic print t-shirts.

Opt for kitschy graphics that depict things like fruits and veggies (bonus points for actual tomatoes, like the t-shirt above), Mediterranean-inspired scenes, postcards, gardening themes, and the like.

An oversized-fitting t-shirt will allow you to style it with either a maxi skirt or with some loose-fitting pants, like these red and white striped linen-blend pants that are ideal for summertime. Give yourself a boost with some platform sneakers, which will add to the outfit’s laid-back street style vibe.

The look wouldn’t be complete without accessories, so don’t forget your jewelry, slim sunglasses, and a basket bag — I adore this one with red handles and the option to add a customized monogram on it for a personal feel. Plus, its interior features a red and white striped print that makes it pop.

Flowy Fabrics & Silhouettes

White maxi skirts have been one of this summer’s biggest trends, and for good reason: they look incredibly cute, but thanks to their flowy silhouette and light hue, they also help to keep you cool in the summertime heat. Luckily, tiered white maxi skirts fit perfectly with the Tomato Girl aesthetic, and this linen-blend option is a versatile and lightweight option.

Try wearing it with a feminine top, like this sweet floral print cami top with a tie front and lace trim. It has pops of red for a Tomato Girl vibe, which can be enhanced with some red retro oval sunnies.

Of course, this aesthetic is not just about red, but about bright colors in general. Don’t be afraid to incorporate multi-color pieces like some color-blocked platform espadrille sandals and a colorful crochet shoulder bag. The bag’s slouchy shape adds to its bohemian, vintage-inspired look and its crochet fabrication makes it extra-summery.

Complete the ensemble with some charm jewelry like this sweet strawberry charm bracelet.

Vintage & Modern Mix

The Tomato Girl look is all about mixing vintage-inspired pieces with modern ones, which allows us to have a lot of fun with this aesthetic.

These ’70s-inspired flared high-rise jeans with a dark wash have a retro vibe that will look amazing with a red and white gingham print strapless top and some platform sandals. The top features elastic scrunch and lace trim for a feminine effect.

Play up the red with a matching crochet shoulder bag that has a handmade look, along with a red floral print headscarf and a red beaded heart pendant necklace.

What do you think of our tomato girl aesthetic guide?

Would you wear the tomato girl aesthetic? Which outfit is your favorite? Leave a comment and let us know!
Demi – University of Maryland

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July 31, 2024
Summer 2024 Fashion Trends: The Top 12 Trends To Know & Wear This Season

This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.

This post will show you the 12 hottest fashion trends for Summer 2024, with affordable ways to get the looks for yourself.

A new season means new fashion trends to be inspired by, and since Summer 2024 is almost here, it’s time to get our wardrobes ready!

In this trend guide, I’m breaking down 12 of the hottest fashion trends that need to be on your radar for the upcoming season and how to get them yourself, on a budget.

Read on for the trendiest clothing, shoes, and accessories under $120 that will put you on the summer’s best-dressed list without breaking the bank.

1. Tennis-Inspired Clothing

From Challengers with Zendaya to Netflix’s Break Point, tennis core is set to be this summer’s top trend.

But you don’t actually have to play tennis to ace this aesthetic — you can get the look with tennis skirts, polo shirts, athletic dresses, and other activewear pieces you’d see on a tennis court, minus the rackets.

Polo Dress

Whether you’re actually hitting the tennis court or just going to grab a coffee, run errands, or hang out with friends, this athletic polo dress will keep you cool and comfortable while looking chic.

It has a retro feel thanks to its color-tipped collar and zip-front, plus features moisture-wicking fabric and a fully perforated back panel for ventilation (making it ideal for a hot summer day).

I am obsessed with its classic green hue, too!

Athletic Polo Tank Top

It doesn’t get more classic than black and white stripes, especially on a polo top.

This half-zip polo features a sleeveless design with active fabric that is compressive and supportive, making it an amazing choice on or off the court.

Style this polo top with a pleated mini skort for the full tennis core effect.

Active Pleated Mini Skirt

If you haven’t gotten yourself an active skort or skirt yet, this is the summer to do so!

Not only do activewear skirts look super cute, but they are so easy, breezy, and perfect for the summertime.

This pleated active skirt is giving major tennis core vibes, especially thanks to its Kelly green hue which is a style signature in tennis culture.

2. Tomato Girl Aesthetic

Who’s ready for a Tomato Girl summer?

This trending aesthetic involves dressing as though you were on a summer vacation in Europe (especially Italy).

Think about what you would wear to roam picturesque coastal towns, have picnics or dine outdoors at quaint bistros, and cruise the Mediterranean Sea.

This aesthetic involves plenty of red (it is called “tomato girl,” after all), feminine, vintage-inspired silhouettes, and plenty of prints, especially those that bring a European summer to mind.

Printed Red Corset Skater Dress

Red? Check. Feminine, vintage-inspired silhouette? Check. Summery print? Check.

If there were one piece of clothing that sums up the Tomato Girl aesthetic, it’d be this printed red corset skater dress. It checks all the boxes!

Even if you aren’t traveling to a Mediterranean destination this summer, this whimsical dress will put you in that Euro summer state of mind.

And how cute does it look paired with sneakers? Gotta love its versatility.

Printed Linen Pants

Linen is a quintessential summertime fabric, as it’s so airy and lightweight.

These linen pants with a drawstring waist feature a Tomato Girl-approved print and a slouchy, low-rise fit.

Printed 3-Piece Bikini Set

This trend easily could have been named the “Lemon Girl” aesthetic since lemon prints are just as much a part of the overall vibe — probably because this is a theme seen on Italy’s Amalfi Coast.

Regardless of your summer travel plans, embrace the aesthetic with this adorable lemon tile print swim set that comes with a bikini and matching cover-up skirt.

3. Tie-Front Tops

This season is all about tie-front tops. If it ties in the front, it’s in!

What’s great about these tops is that their tie-front design makes them airy and, therefore, ideal for hot summer weather.

They can be worn casually during the day with jeans or denim shorts or dressed up at night with skirts or trousers.

Chambray Tie-Front Vest

This chambray tie-front vest combines not one, but two trends: the tie-front silhouette and the denim-like fabrication.

With these trends combined, it’s a total must-have (more on denim later in this post).

Satin Tie-Front Top

Go for a silky look with this pink satin tie-front top (also available in white).

Its silky, shiny fabric gives it a luxe effect, while the front ties (which look like bows) add to its girly vibe.

Since this top has a deep V-neckline, be sure to accessorize it with a statement necklace to make it pop.

4. Leopard Print

Leopard print is still going strong this summer!

This wild print, which was especially popular in last season’s Mob Wife aesthetic, has become more mainstream than ever, from leopard print jeans to dresses and everything in between.

Take a walk on the wild side with these trendy leopard print picks for summer.

Leopard Print Maxi Skirt

One of the best ways to wear this trend in the summertime is with a leopard print maxi skirt.

This mesh maxi is lightweight and flowy and can be dressed up or down, making it quite versatile.

During the daytime, style it with low-top sneakers like some Adidas Sambas and a simple tank top; during the nighttime, style it with heeled sandals and a tube top or crop top for a going-out look.

Leopard Print Maxi Dress

This leopard print maxi dress is guaranteed to turn heads and make you stand out.

Made from soft mesh, it features a contrasting red lacy trim and adorable red bows on the straps for a pop of color and added trend appeal.

5. Colorful Sneakers

Last summer, it was all about the black and white Adidas Sambas, but this summer, it’s all about colorful low-top sneakers (including Sambas and other Adidas styles like the Gazelle and the Campus).

A brightly colored sneaker is such a fun way to add a pop of color to your summer outfits, all while keeping you comfortable on your feet.

Get bonus style points for sneakers that feature unexpected color pairings for eye-catching contrast.

Adidas Gazelle Sneakers

Arguably the hottest shoe of the season, the Adidas Gazelle sneaker comes in a ton of different color combinations, including bright, bold hues like this blue and pink pair.

These sneakers are going to add instant trend appeal to your outfits — even the most basic looks like denim shorts and a plain t-shirt will be totally transformed by these fun shoes.

Adidas Gazelle Bold Platform Sneakers

Looking for a boost of height? Go for some platform low-tops like the Adidas Gazelle Bold sneakers.

These are just like Gazelles, but with a platform heel that’s going to boost you up, along with adding a pop of color to your ensembles.

Stacked up three layers high, these platform sneakers are just as their name describes: bold!

Puma Palermo Sneakers

If you want to switch it up and go for a less popular yet equally cool sneaker, try the Puma Palermo sneakers in this bright blue hue.

You won’t see as many others wearing this type of sneaker (compared to the Adidas styles), giving you a more unique look while still being on-trend with a similar silhouette.

6. Peplum Tops

It’s true: peplum tops are back.

But before you shudder at the thought of the peplum tops of the 2010s (paired with bulky statement necklaces, of course) coming back, think again.

In 2024, the silhouette has been updated for a fresh new look and often goes hand-in-hand with the tie-front top trend.

Leopard Print Tie-Front Peplum Top

It doesn’t get trendier than this leopard print peplum tie-front top: it checks almost all of this season’s fashion boxes!

The top’s peplum silhouette and puff sleeves give it a feminine charm that contrasts stylishly with the bold leopard print.

It’s the perfect way to make a style statement this summer (especially when paired with red accessories).

Peplum Bustier Top

Another fresh take on the classic peplum-style top is this bustier peplum top with lined, shaped cups and a flowy silhouette.

It is made with a linen-blend fabric, making it ultra-lightweight and perfect for summertime.

7. Denim, Denim, Denim

This summer isn’t just for denim shorts — it’s for denim everything!

Denim is having a major moment, from denim dresses to denim tops, and, of course, our beloved cutoff shorts that are a summertime staple.

And don’t forget about denim accessories, too! Basically, the more denim, the better.

Denim Mini Dress

Set aside your sundresses and floral dresses in favor of a denim mini dress this summer.

With a strapless silhouette, mini length, and seamed design, this stretchy denim mini dress is a fashion-forward pick for your upcoming summer nights out on the town.

Denim Corset Top

A denim corset top is such a cute piece to wear this summer, as it puts a dressier spin on denim, which is regarded as a casual material.

This denim corset is especially girly with feminine touches like a lace-up back and ruffled hems at the sides, plus buttons going down the front.

I love the way this top looks paired with an airy white maxi skirt, which is another major trend this summer.

8. Shell & Starfish Jewelry

It’s summertime, which means it’s time to layer on the beachy jewelry.

And what could be beachier than shells and starfish?

This season, beach-inspired jewelry is having a major moment, so embrace your inner mermaid with these statement-making jewels.

Oversized Shell Earrings

Put your classic hoops aside in favor of some oversized shell earrings this summer.

Though these have a beachy vibe, their gold tone gives them a luxe look that will elevate your summer ensembles. They are also incredibly affordable, making them that much more tempting to try out.

Starfish Necklace

Ariel’s got nothing on you with this adorable starfish necklace with a rope chain for an extra-beachy look.

The starfish pendant has a holographic finish that makes it eye-catching, especially in the sunlight.

Adjustable Length Shell Necklace

Step up your summer outfits with this 18k gold-filled shell necklace on an adjustable silky black cord from my own online boutique.

The adjustable cord means you can wear this necklace short as a choker, or longer as a pendant necklace, giving you multiple looks with only one piece.

9. Capri Pants

It’s true… capris are back!

This ’90s style staple has been creeping back into the fashion scene, and TBH, they are pretty adorable.

Their knee length also makes them ideal for this time of the year, since soon it will be too hot to wear full-length pants.

Black Capri Pants

If you don’t want to give up your black leggings come summertime, you don’t necessarily have to — just swap them out for some black capri pants instead!

Black capris are surprisingly versatile, too: you can wear them casually during the daytime or dress them up for nighttime.

Gingham Capri Pants

Don’t these gingham capri pants make you want to go on a cute picnic?

Their print, combined with the capri silhouette, gives them a totally retro look that is so on-trend in 2024.

To really play up their vintage vibe, accessorize with some slim oval sunglasses, kitten heel sandals, and a stretchy headband.

10. Contrasting Trims

Prepare to see a ton of clothing with contrasting trims this season.

A subtler take on color-blocking, this design detail is on the rise, and is the perfect way to add flair to basic items.

Plus, this detail can be found in many tennis core pieces, adding to its overall trend appeal.

Black and White Trim Crop Top & Skirt

How chic is this black crop top and coordinating mini skirt with a contrasting white trim?

The trim totally transforms a plain black skirt and crop top into a chic, eye-catching set.

Of course, these items can also be worn with other pieces in your wardrobe, making them versatile and multi-seasonal.

Knit Top with Contrasting Piping

See how contrasting white piping takes a simple red knit top and makes it a standout, fashion-forward piece?

This sleeveless top is a perfect example of the contrasting trim trend.

It also can be incorporated into the tennis core aesthetic; wear it with a pleated white tennis skirt and white low-top sneakers for a chic summer look.

11. Bermuda Shorts

Short shorts are usually a summertime staple, but this summer, go for a longer length if you want to be on-trend.

Bermuda shorts, which hit right above the knee, are taking over this season.

Denim Bermuda Shorts

These denim Bermuda shorts are sure to become your new summer staple.

It’s no secret that jean shorts are an absolute must-have in the summertime, but this year, swap out your short cutoffs for a longer pair of denim shorts.

These denim Bermuda shorts have a more elevated look that will pair perfectly with other items on this trend list, like a tie-front top and colorful sneakers.

Tailored Bermuda Shorts

These tailored Bermuda shorts are the answer to your summer internship and office dressing dilemmas.

Their long length and tailored design make them more appropriate for the workplace while still helping you beat the heat.

Available in four different neutral hues, they have a polished appearance that can be elevated even further with the right additions (a button-down shirt, a structured belt, a silky blouse, etc.).

12. Crochet

Crochet is not a new summer trend per se, but it is as popular as ever this season, and for good reason! Due to its open-knit design, crochet clothing is a great way to beat the heat.

It’s especially amazing as swimwear cover-ups and for achieving a boho vibe that works well for music festivals and outdoor concerts.

Crochet Dress

How adorable is this colorful crochet dress?

Its lightweight knit material makes it an amazing swimwear cover-up. Its color-blocking with bright, cheerful hues and tie-front detail add to its trend appeal.

Crochet Maxi Skirt

Nothing says “summer” quite like this white crochet maxi skirt.

It’s a little bit boho, a little bit Western (especially when paired with cowboy boots), and all-around cute.

You could just as easily wear this to a music festival as you could to a beach vacation—or even give it the Tomato Girl treatment by wearing it with a red top and sandals.

What do you think of our Summer 2024 fashion trend guide?

Would you wear these trends? Which fashion trend for summer is your favorite?

Leave a comment and let us know!

Demi – University of Maryland

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May 8, 2024
Teen Fashion Trends for 2024: The Top 10 Trends to Know Now

This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.

This post will show you the hottest fashion trends for teens in 2024.

Hello, 2024!

A new year means new fashion trends to try out, so let’s talk about the latest fashion trends you’re about to see everywhere.

If you’re a teen or a young adult, you may not feel like every fashion trend applies to you (there can be some pretty “out there” stuff on the runways), which is why I am breaking down the top 10 fashion trends for teens in 2024.

Stay ahead of the curve with our teen trend guide, along with the trendiest clothing and accessories under $100.

There’s a lot to cover, so let’s jump right in!

Teen Fashion Trends for 2024

Coquette Aesthetic (Bows!)

If you’ve been scrolling on TikTok, there’s no doubt you have heard of the viral coquette aesthetic that has been taking over social media (and real life).

It’s a celebration of all things ultra-girly that involves bows, lace, rosettes, frills, and feminine silhouettes and colors.

This aesthetic is all about embracing your girliest self through your clothing and accessories, playing on other recent “core” trends like Ballet Core and Soft Girl Core, with a hint of vintage-inspired flair. (Think corset and A-line silhouettes, locket and pearl jewelry, knee-high socks, etc.)

Take part in this trend as much or as little as you’d like: whether you go full-on coquette or only accessorize your outfits with a cute bow in your hair, this feminine aesthetic is a fun one to try out in 2024.

Corset-Inspired Mini Dress

Girly pink hue? Check. Figure-enhancing silhouette? Check? Lace and bows? Check and check.

This dusty pink corset-inspired pleated mini dress is as coquette as it gets!

Embrace your inner coquette with this mini dress that features a corset-like bodice and a pleated mini skirt, plus lace detailing, a bow, and frilly fabric under the neckline for a layered effect.

If you want to go full-on coquette, accessorize with a hair bow, delicate jewelry, and Mary-Jane shoes or ballet flats.

Satin Bow Hair Barrette

One of the trendiest ways to get in on the coquette aesthetic happens to be one of the easiest (and most affordable): wearing a bow in your hair.

Whether you go for a big bow or a small bow, you can’t go wrong with this adorable hair accessory.

Incorporating a hair accessory also allows you to experiment more with your hairstyles; for example, this pink satin bow barrette allows you to wear your hair half up and half down or put it on top of a high ponytail for another cute style.

You can also DIY this trend by tying your own ribbon into a bow, which is especially easy if you wear your hair in braids.

Baby Pink

With girly, coquettish styles on the rise, it should be no surprise that baby pink is primed to be one of the trendiest colors in 2024.

This soft, feminine color is starting to replace the bright, bold Barbie pink that ruled last season, just in time for spring (because wearing pastels during the springtime is always a good idea).

Add this color to your wardrobe in the form of dresses, corset tops, and even loungewear, which will appear elevated thanks to this sweet shade of pink.

Baby Pink Mini Tube Dress

Take your coquettish look up a notch by opting for something in light or baby pink, like this adorable tube mini dress.

It features all the coquette-inspired details that are trending, from a front bow detail to contrasting lace trim.

Baby Pink Lounge Set

Enter your *Soft Girl Era* with this baby pink lounge set featuring a sweet tank top and fold-over pants.

You will feel cozy in this feminine set which features Y2K-inspired details like a diamanté logo on both the top and pants, along with lace trim detailing on the top.

While athleisure and comfy clothing will never not be in style, in 2024, expect to see more elevated lounge looks that are a bit more form-fitting and put-together, like the option above.

Sustainable and Eco-Friendly Fashion

Sustainability is always in, and in 2024, it’s more important than ever.

This year, we’re going to shop from brands that are committed to sustainability by utilizing eco-friendly materials, offering recycling programs, employing ethical manufacturing practices, and lowering greenhouse gas emissions.

Of course, thrifting and vintage shopping are arguably the best ways to shop sustainably, as they eliminate waste and make use of clothing that has already been made, but if you’re looking for other options, consider the following brands.

Reformation Knit Long Sleeve Top

Reformation marries fashion-forward designs with sustainability so that you can “save the Earth and look damn good doing it.” Love that!

For example, this stylish knit long-sleeve top is made from deadstock fabric, which reduces waste by using fabrics that would otherwise go unused and end up in overflowing landfills.

The brand is in the process of becoming climate-positive and 100% circular by 2030, putting an emphasis on using recycled, regenerative, and/or renewable fabrics rather than new fabrics in the clothing it produces.

Reformation also offers a reuse program called RefRecycling, engineered to keep your clothes out of landfills by allowing you to either resell what you no longer wear or send the clothes back to the brand for them to rework into new products.

Beyond the brand’s transparent sustainability practices, they are known as being a top shopping destination for on-trend clothing (especially dresses).

Alternative Apparel T-Shirt

Alternative Apparel is a casual clothing brand that uses eco-friendly materials and responsible manufacturing to make a “positive footprint” on the planet.

Their line of laid-back clothing includes t-shirts, hoodies, jogger pants, and other casual basics, so if you’re looking for a brand to shop everyday essentials from, give Alternative Apparel a try.

You can shop the brand’s collection on Amazon with Prime Try Before You Buy, which is another plus!

Gender-Neutral Clothing

Though it’s by no means a “trend,” gender-neutral clothing is on the rise, and for good reason.

Clothing free of gender norms that can be worn by everyone, no matter how they identify, should be on your radar in 2024.

Genderless fashion allows for inclusivity and removes the limitations placed on individuals who feel like they need to conform to a gender when getting dressed.

These all-gender clothing lines are helping to break societal gender norms and allow self-expression for everyone.

Asos offers a variety of unisex clothing options, both by its in-house brand and by other brands like Nike, New Balance, and Collusion.

This genderless football (soccer) jersey-inspired top is a great way to get into the sportswear trend (more on that below), and comes in a broad size range from 2XS to 3XL.

Clothing for Humans Crewneck Sweatshirt

Clothing For Humans (also known as ClHu) is an all-gender clothing brand and community platform that is about conscious consumption and offers a canvas for personal expression through clothing.

In addition to offering a range of cool, casual garments, the brand has come up with its own color-based sizing method rather than traditional sizing labels in order to champion radical inclusivity.

Prep-School Fashion

Class is in session!

Fashion inspired by prep school uniforms is still going strong in 2024, so don’t stop wearing your pleated skirts, loafers, or sweater vests any time soon.

The best part about this trend? It’s a trend you can actually wear to school (so long as the pieces you pick pass the dress code, of course).

Pleated Skort

IDK about you, but I’m a big fan of the skort. Skirts with built-in shorts — it makes life so much easier.

This beige pleated skort has a uniform-inspired look, but the short length adds to its trend factor.

Style it with some chunky loafers and a cardigan or sweater vest for a prep-school aesthetic.

Cardigan Blouse

Go for a preppy vibe with a blouse that does the layering work for you.

Though it looks like a cardigan layered over a button-down blouse, it’s a single piece. This top will make getting dressed a breeze by giving you an effortless layered look.

Office-Inspired Fashion

Similar to (but not to be confused with) prep-school fashion is the trend of officewear.

In 2024, expect to see plenty of collared blouses, wide-leg trousers, vests, and other office staples — but with flirty twists. Think of a classic button-down that has been made trendy with a cropped silhouette, for example.

If you’re looking for “office core” outfit inspo, just look to celebs like Billie Eilish, Bella Hadid, and Tate McRae for proof that this is a must-know fashion trend!

Cropped Poplin Shirt

Business on top, party on the bottom!

This cropped poplin button-down shirt is a perfect example of the office core trend, which is all about putting a youthful, flirty spin on sophisticated, “buttoned-up” pieces that you’d find in a typical workplace.

Pinstripe Halter Vest

Where sweater vests are a marker of the prep school trend, tailored vest tops fall into the office core category (I’m so here for both!).

This pinstriped vest top with a halter neckline is equal parts sleek and sexy, making it ideal for wearing on a night out.

Sports Jerseys and Athletic-Inspired Clothing

You don’t have to be a sports fan (or athletic, for that matter) to appreciate the sport-inspired clothing trend of 2024.

Remember last year’s “bloke-core” aesthetic? That vibe is continuing and shifting into an even sportier version of itself in the new year, so grab your jerseys, track pants, and soccer sneakers to “score” major style points this season.

The best part about this trend? It’s super comfortable since these pieces tend to be designed for movement.

Soccer Jersey Top

If you don’t have an actual sports team to root for, have no fear. This soccer jersey-inspired top will give you the look of wearing a legit jersey — without needing to belong to a team.

Its yellow and green color combination makes it pop, while its oversized fit and breathable mesh design will keep you feeling comfortable (and cool).

Striped Track Pants

A pair of oversized nylon track pants are a total must this season.

They are extremely comfy, but when paired with street-style pieces like a faux leather bomber jacket and a corset or a bodysuit, they will look elevated.

Wear these to class or when chilling with friends for the ultimate trendy-meets-athletic look.

Flared Pants

This year, we are feeling the flares. Flared pants, that is!

Ditch your standard leggings for a flared pair instead. The flared silhouette has a vintage-inspired design that feels new again in 2024.

Fit and Flared Fleece Pants

These flared pants are just as cozy as they are comfy, thanks to their interior fleece lining, which makes them a great option for the wintertime.

Their flared, figure-hugging silhouette will pair well with sneakers and Uggs alike.

Knit Fold Over Flared Pants

Another cozy flared pants option? A knit pair with a fold-over waist.

These trendy low-rise pants can be paired with their coordinating zip-up hooded cardigan for a matching set moment.

Baggy Jeans (Bonus Points: Jeans With No Waistband)

When it comes to jeans, the baggier, the better.

In 2024, we will continue to see loose-fitting jeans (and pants), so don’t pull out your skinny jeans from the back of your closet just yet.

If you’re looking for a fresh take on your current loose-fitting denim though, a new trend is emerging: jeans with no waistbands.

Say goodbye to your belt loops and hello to this unexpected design detail that is perfect for pairing with crop tops.

Baggy No Waistband Jeans

How cool are these baggy no-waistband jeans? They look effortless yet make such a statement!

Their slouchy, loose fit gives them an ultra-laid-back look, but the waistband-less design with a low-rise cut makes an intentional style statement that won’t go unnoticed.

Show it off by pairing these with a crop top so that the waistband-free design is on full display.

Relaxed No Waistband Jeans

BRB, I’m adding these relaxed-fitting no-waistband jeans to my shopping cart ASAP!

Their loose yet not overly baggy silhouette is just right for wearing day or night.

Style them with sneakers and a baby tee during the daytime, or dress them up with heels and a cropped corset top at night.

Denim Everything Else

Denim is going to have a major moment in 2024 — just not in the way you might expect.

Yes, jeans are always going to be in fashion, but this year, denim is set to take over other categories, including tops, skirts, bags, shoes, and more!

In 2024, experiment by wearing denim in new ways, whether with a denim corset-inspired top or a pleated denim mini skirt.

Denim Tube Top

Denim tube tops, corset tops, and crop tops are among the best ways to wear denim in 2024 — because wearing denim on top rather than on the bottom is definitely unexpected!

This denim tube top has a bustier-inspired design with stretch, which gives it a flattering fit. Exposed zipper details, front flap pockets, and a notched hem add to its eye-catching design, as well.

For a fashion-forward look, style it with a beige skirt or pants in a chino-like material.

Pleated Denim Mini Skirt

The other trendy way to wear non-jeans denim this year? Denim mini skirts.

You’ll be seeing these everywhere in 2024, so get ahead of the trend by scooping one up immediately.

Pleated denim mini skirts are an especially on-trend option since these have the prep-school-inspired vibe we covered earlier in this post.

You can just as easily wear a pleated denim mini casually with sneakers and a t-shirt as you could dress it up with heels and a going-out top, making it a versatile piece to add to your wardrobe.

Y2K Denim Tote Bag

Denim accessories? Sign us up! Take on the (non-jeans) denim trend with a Y2K-inspired denim tote bag.

In 2024, we are moving away from the tiny bag trend and will be seeing bigger bags back in action, which makes this pick extra trendy.

The size of this tote bag is roomy without being huge, making it a great everyday bag that is enhanced by its Y2K aesthetic and denim fabrication. It also has plenty of pockets, which is always a plus!

What do you think of our teen fashion trends 2024 guide?

Would you wear these trends? Which teen fashion trend is your favorite?

Leave a comment and let us know!

Demi – University of Maryland

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February 7, 2024
2024 Makeup Trends: The Hottest Makeup Looks to Try ASAP

This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here.

This post will show you the ten hottest makeup trends for 2024.

2024 is here, and with it, new makeup trends!

Take your makeup to the next level with the ten hottest makeup trends to know in 2024, plus the makeup products that will help you achieve the looks.

This year, there is a trend for everyone, whether you are a makeup minimalist looking to embrace the look of her natural skin or a makeup maximalist who wants to amp up her look with bold, futuristic makeup.

No matter where you fall on the beauty spectrum, you’ll surely find a trend you’ll want to try.

Just remember to view this trend list as makeup inspiration rather than makeup requirements; ultimately, makeup is about expressing yourself and enhancing your favorite features, regardless of what is currently trending.

So, without further ado, read on for the top 10 makeup trends of 2024!

Makeup Trends for 2024

1. Sugar Plum Fairy Makeup

It should come as no surprise that Hailey Bieber started another must-have makeup trend just in time for the new year.

You may remember her signature “glazed donut skin” or “strawberry makeup” looks, but Hailey has now introduced us to “Sugar Plum Fairy” makeup, inspired by her role in The Nutcracker as a teen ballerina.

This feminine, ethereal makeup look instantly went viral on TikTok, and features plenty of pink blush and shimmery eyeshadow and lip gloss, along with a natural-looking base and a light coat of mascara.

Get the Look:

Tap into your girly side with Sugar Plum Fairy makeup — it’s especially perfect for this time of year since the ample amount of pink blush is reminiscent of Cold Girl Makeup, giving it a wintry vibe.

To see how Hailey achieved this makeup look, you can check out her TikTok makeup tutorial here.

While she doesn’t show the exact products that she uses (other than her now sold-out Rhode Peptide Lip Tint in “Jelly Bean”), you can get the look with any shimmery pink eyeshadow, like this shimmering foil eyeshadow in ballet pink from Lawless, a clean makeup brand. It will melt into your lids to create a high-shine effect and add dimension.

You’ll want your lips to sparkle too, so go for a lipgloss that has shimmer in it, like Makeup by Mario’s Pro Volume Lip Gloss, which has a multi-dimensional shine to it.

When layered over a darker lip liner (while not confirmed, it’s speculated that Hailey used Mac’s lip pencil in the shade “Cork”), the gloss will make your lips look luminous.

2. Sustainable and Clean Beauty

Sustainable and clean beauty is always in!

The ingredients in our makeup matter, as does our makeup’s impact on the planet.

Luckily, beauty brands are taking steps to offer clean and sustainable makeup, with ingredient transparency, eco-friendly and recyclable packaging, refillable containers, and other measures.

Here are some of our favorite clean makeup brands with sustainable initiatives:

Shop Sustainable and Clean Beauty:

Saie Beauty has partnered with a non-profit organization to make recycling their products easy and effective.

After you finish five of their products (their Glowy Super Gel is a personal favorite of mine), you can use their pre-paid shipping label to send your empties to a special sorting facility that ensures the packaging gets recycled properly.

The brand is also climate-neutral certified, leaping bunny certified, and free of potentially harmful ingredients like GMOs, synthetic fragrances, talc, parabens, and more.

Another thing to look out for when shopping for sustainable beauty is refillable packaging.

For example, RMS Beauty’s clean foundation is refillable, so the outer packaging can be reused and eliminates unnecessary waste, plus is made with clean ingredients.

3. Monochromatic Makeup

We wear monochromatic outfits, so why not try monochromatic makeup?

You’ll be seeing a lot of this in 2024, which is good news for makeup minimalists.

Monochromatic makeup means using the same color on your eyelids, cheeks, and lips for a cohesive look. It also means that you don’t need multiple beauty products to achieve this makeup look; a single multi-use product will get the job done by itself!

Not only is this trend budget-friendly, but it will also cut down on the amount of time it takes you to do your makeup.

It’s much quicker to use one product all over your face than to play around with various shades, making the monochromatic makeup trend ideal for mornings when you’re running late for class or when you’re traveling and don’t want to have to pack a ton of makeup items.

Get the Look:

I love how quick and easy the monochromatic makeup look is to achieve — plus how affordable it is since you’ll only need one multi-use makeup product rather than multiple eyeshadows, blushes, etc.

Take e.l.f. Cosmetics Monochromatic Multi-Stick, which was created specifically for monochromatic looks.

It costs only $5, and its cream-to-powder formula can be used on your eyes, cheeks, and lips (BTW, its small size makes it perfect for tossing into your bag for touch-ups on the go). Blend it with your fingers for a natural flush of color.

Ilia’s Color Haze Multi-Use Pigment is another versatile makeup product that can be used both as a cream blush and as a lip color.

It features a metal applicator that delivers a dewy look on the cheeks and a matte finish on the lips, available in flattering warm shades.

4. Natural Brows

Eyebrow trends come and go; over the last several years, we’ve seen them go from ultra-precise and sculpted-looking to super fluffy and laminated.

In 2024, expect to see the return of natural brows.

The good news? This “trend” is budget-friendly and perfect for low-maintenance girlies who don’t want to invest a lot of time or money into their look.

So, rather than pay to get your brows laminated or shell out for tons of brow makeup products, consider keeping your brows natural-looking this year.

Get the Look:

For natural-looking brows, less is more.

You can leave them totally untouched or use a brow pencil that matches the color of your eyebrows to fill in any sparse areas you may have (rather than also add shape). Kosas makes a great one!

Skip any concealer around your brows — no “carving out” needed here.

As an optional step, brush a flexible, clear brow gel through them for a bit of hold, minus the crunchiness or stiffness.

This Ami Colé Ultra-Flex Brow Shaping Gel offers a lightweight formula infused with care ingredients to help promote brow growth, as well.

This simple brow technique will shorten your makeup routine and give you an effortless, natural look.

5. Thin Eyebrows

The other brow trend for 2024? Thin eyebrows.

I know it couldn’t be more opposite to the natural-looking brow trend, but hey, at least you have options!

Inspired by the thin eyebrow beauty standard of the ’90s, this look has been gaining popularity thanks to stars like Doja Cat, Bella Hadid, Gabbriette Bechtel, and a certain viral TikTok filter.

Just like all trend cycles, things that were once in style tend to come back into fashion all over again at a later time. So it’s no surprise that after the last few years of fluffy, brushed-up, laminated brows, ’90s-inspired thin eyebrows are back to make a bold, contrasting statement.

Get the Look:

Of course, you could pluck or wax your bows to achieve the ultra-skinny brow look, but TBH, I wouldn’t recommend it.

Eyebrows are notorious for *not* growing back, so I’d avoid taking that risk — especially if, down the line, you’ll want fuller-looking brows again.

You can try out the skinny eyebrow trend temporarily by using some full-coverage concealer instead of hair removal, which could yield permanent results.

By applying a matte, full-coverage concealer (the NYX one above is also waterproof!) along your brows, you can conceal them to your desired thinness and get this look minus the long-term commitment.

6. Graphic Eyeliner

The future is now with bold, futuristic-looking graphic eyeliner looks hitting the beauty scene in 2024.

Experiment with unconventional designs, brightly colored hues, and shimmery, holographic touches, which are the ultimate way to stand out in a crowd.

Celebs like Storm Reid and Ariana Grande are fans of this look, whether with colorful shades or by playing with blank space around the eyes.

This makeup trend will allow you to tap into your creative side and think outside the box when doing your makeup — anything goes so have fun!

Get The Look:

Liquid eyeliner is the key to achieving a graphic eye look, as it will allow you to “paint” on the liner without needing to blend or tug on the skin around your eyes.

Classic black liquid liner works, but you can take it up a notch with a product like Fenty Beauty’s Glitty Lid Shimmer Liquid Eyeliner, which comes in three metallic jewel tones featuring smudge-proof shimmer.

If you’re worried that you won’t be able to create your own graphic eyeliner look, no worries: Simmihaze Beauty’s Eye Play Glitter Pack does all the work for you!

Simply stick the glittery designs onto your eyelids, and you’ll instantly achieve the graphic eye look… no eyeliner skills necessary.

7. Skin-Like Base

In 2024, real skin is in!

Gone are the days of wearing heavy, full-coverage, matte foundation. Instead, embrace your real skin by opting for light coverage products like skin tints, tinted moisturizers, and BB creams.

The goal is to *enhance* your skin rather than completely cover it up — and if you’ve been nurturing your skin with a solid skincare routine, why not show it off?!

Get the Look:

A skin tint with a natural finish like the Summer Fridays Sheer Skin Tint is going to give you a more even-looking complexion but feels weightless on the skin.

The Summer Fridays tint provides a sheer tint of color to diminish any redness and or pores, but its sheer-to-light amount of coverage, plus its hydrating properties (including vitamin E and squalene), make it feel more like skincare rather than makeup.

Wearing SPF every day is a must, and Ilia’s Super Serum Skin Tint offers mineral SPF 40 protection, along with potent skincare benefits and light coverage.

The serum, which is infused with active skincare ingredients, is safe for sensitive skin and can improve the look of your skin over time; plus, it leaves a dewy, natural finish.

8. Shimmery Lids

Turn up the sparkle in 2024 with shimmery eyelids!

This makeup trend is perfect for nights out on the town or anytime you are dressing up and want to go for a glam look.

Pack on a shimmery eyeshadow across your main lid space, or start with a matte shade and add a shimmer shadow over top for a similar effect.

Also, consider eyeshadows with metallic, holographic, and iridescent finishes.

This eyeshadow trend works in just about every hue imaginable, but Selena Gomez’s shimmery ice blue eyeshadow look is especially fashion-forward (expect to see tons of blue eye makeup looks in 2024).

Get the Look:

It’s time to shine: don’t be afraid to pack on the glitter and shimmer across your eyes this year.

You can opt for eyeshadows that are already sparkly, like NYX’s Ultimate Glow Shots Liquid Eyeshadow. The liquid formulation is going to give you a brightening, shimmery look without flaking or fallout and is available in bold hues, including this blue shade similar to Selena’s.

Another option that can transform any plain eyeshadow into a shimmery one is to use a sparkly topper, like Urban Decay’s cult-favorite 24/7 Moondust Glitter Eyeshadow. You can use it alone or layer it over a matte eyeshadow for a luminous look.

Makeup by Mario’s Master Crystal Reflector is ideal for those who prefer a less intense (but still sparkly) look. It offers a translucent wash of shimmer for a spotlight effect on the eyes without colorful pigment.

9. Two-Tone Lips

Will you be daring enough to try two-tone lips in 2024?

If so, you’ll be in good company with Megan Thee Stallion, who rocked this makeup trend at a recent event. Her top lip featured a darker shade, while her bottom lip had a lighter shade, creating a two-tone effect.

There are many variations that you can try out, from fully contrasting colors to colors that have only a subtle difference in tone.

This creative lip trend also involves plenty of shiny gloss, which will add to the attention-grabbing lip look.

Get the Look:

If you want to get Megan’s exact lip look, you can use the exact Revlon products listed in the breakdown above, including the Colorstay Matte Lite Lip Crayon in the shade “On Cloud Wine.”

Start with lining both your top and bottom lip in the same shade of lip liner, and then apply the lip crayon to only your top lip for a bold look. (The same can be done with a lipstick or lip stain, too).

Then, apply clear lipgloss to both of your lips, like Fenty Beauty’s Gloss Bomb, a non-sticky and ultra-glossy option that has a luminizing effect.

10. Faux Freckles

While faux freckles are not necessarily a new makeup trend, this look has ramped up in popularity and is set to be huge in 2024.

Faux freckles evoke the summery vibe of being sun-kissed and give off the impression of natural, makeup-free skin (which ties back into the skin-like base trend we discussed earlier).

Of course, if you naturally have freckles, all you have to do is embrace them rather than cover them up with full-coverage foundation or concealer. Lucky you!

But if you are freckle-free and want to try out this look — like Sydney Sweeney did — check out the products below.

Get the Look:

You may be thinking about dotting an eyeliner pencil all over your face, but the key to achieving realistic-looking freckles is to use a product with the right formulation.

Freck’s The Original Freckle pen will create faux freckles that sink into your skin or foundation rather than sit on top like eyeliner would, while Marylia Scott’s “What the Freckle?” is a water-resistant option that you’ll be able to wear at the beach this summer.

Don’t be afraid to get your hands dirty, either: the most natural-looking faux freckles can be created by using your fingers to blot the product around your face for a subtle, realistic effect.

You can also use these products to enhance any beauty marks or freckles you already have for a bolder look!

What do you think of our 2024 makeup trend predictions?

Which makeup trend is your favorite? Did we miss any makeup trends? Leave a comment and let us know!

Demi – University of Maryland

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January 24, 2024