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Katie Decker-Jacoby
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Tag: Tiktok Beauty
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TikTok Is Praising This On-Sale K-Beauty Toner for ‘Immediately’ Calming Redness & Irritation
Anua’s Heartleaf Toner Calms Redness Fast & Is on Sale at Amazon RN
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Reviewers Say Their Skin Texture Was ‘Significantly Reduced’ After Using These TikTok-Viral Toner Pads
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Any skincare product has the ability to go viral these days, so long as it brings real results—but when multiple products from a single brand gather incredible hype, it’s worth checking out. Anua, a Korean drugstore brand, was first thrown into the spotlight when people uncovered its Pore Cleansing Oil that removes blackheads on the spot, and the matching pore toner quickly saw similar recognition.
If you already own and love the first two (or even if you don’t), you may as well complete the trifecta by grabbing the ANUA Heartleaf 77 Clear Toner Pads
; the all-in-one, gentle exfoliating pads can be used daily to soothe inflamed skin, clear out congestion for less noticeable pores and breakouts and aid in the reduction of blackheads and whiteheads.While the ANUA Heartleaf 77 Clear Toner Pads
are currently sold out on the brand’s website, you can grab them at Amazon on sale for less than $20.
Amazon Just like Anua’s other pore-targeting products, the toner pads bring a watery, non-sticky texture to the skin, and contain the brand’s anti-inflammatory 77% Heartleaf Extract that’s grown and harvested in Korea. Those with sensitive skin are likely to see major benefits from use of the product, since it’s free of irritating substances. Instead of icky ingredients, the formula contains four plant-derived extracts that reduce sebum and tighten pores fast.
The toner pads have earned 4.4-star rating from Amazon shoppers, alongside plenty of highly positive reviews. “There’s nothing I didn’t like about this toner,” wrote one person, while another said their “confidence is slowly coming back” after implementing the skincare into their routine.
“Have been looking for a chemical exfoliant that isn’t too strong,” shared a third. “This one is lovely—very gentle but leaves my skin so so smooth. Texture significantly reduced after using 2x per week for 2 weeks. Will definitely repurchase in the future.”
“This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll be repurchasing forever, best skincare product I’ve used in a long time, you NEED THIS! You’ll immediately notice a difference,” raved another.
Stock up on beauty TikTok’s latest find.
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Maya Gandara
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Hailey Bieber & TikTok Love This Liquid Eyeshadow That Has Sold Out 4 Times
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
We all know Hailey Bieber is known for her minimal, natural-looking, dewy makeup. You won’t typically find her with graphic liner or dramatic smokey eyes, but you will spot her with glossy, almost wet-looking lids. What would someone even use to achieve this look, you might be wondering? r.e.m. Beauty’s liquid eyeshadow, of course!
“I love this eye product. It’s really pigmented, but also if you want to just do a little bit, it’s not overpowering. A little goes a long way,” she explained to Vogue. The model is definitely right about the Midnight Shadows Lustrous Liquid Eyeshadow being highly pigmented. The liquid gel formula goes on so smooth and crease-free, and it’s also long-wearing and waterproof. Sounds like the perfect formula, right?
Hailey isn’t the only one who’s obsessed with the shadow that’s available for $16 a piece at Ulta and rembeauty.com. The product has gone viral on TikTok thanks to this video from @_vivabella (it’s reached over 1,000,000 views!). The caption reads, “I’m late to the r.e.m. beauty train but everything I’ve tried so far is TOP TIER.” The TikTokers lids are seriously a sight to behold. They’re glossy and shimmery all at once.
You’re going to want to get your hands on these liquid eyeshadows fast, since the product has sold out four times already.
And there’s no right way to apply the product. You can wear the Midnight Shadows Lustrous Liquid Eyeshadow by itself or on top of other shadows for a little extra sparkle. The brand recommends using your finger to tap the product onto your lids or blending it out with a brush.
As for the shade selection, let’s just say we want all of them in our makeup collection ASAP. Fembot, a sheer iridescent blue shift color, is the one that went viral on TikTok. But there are also striking shades like Milky Way, a rich teal, and Science Fair, a metallic blue-violet. Opt for Lab Coat, Comet, UFO or Telescope if you tend to prefer neutrals.
Whichever shade(s) you pick, you’re sure to get the most stunning, luminescent eyeshadow look. Shop a few of our top picks below, including the color that TikTokers are loving.
Photo: r.e.m. beauty. 
r.e.m. Beauty. 
r.e.m. beauty. 
Photo: r.e.m. beauty. 
Photo: r.e.m. beauty. 
r.e.m. Beauty. 
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Katie Decker-Jacoby
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This $7 Lipstick Went Viral On TikTok Because It Literally Looks Good on Everyone
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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
When lipstick goes viral on TikTok, which it does pretty often, it’s usually from a brand that’s pretty expensive. We’re talking Tom Ford, Hourglass, even Charlotte Tilbury. So when we saw TikTok’s latest viral lippie was from the drugstore, we jumped at the chance to try it. But it’s pretty much sold out everywhere. We got you, though. We found Revlon’s Super Lustrous Glass Shine Lipstick
available on Amazon in all the trending colors. It’s all over TikTok for a reason — it looks amazing on everyone.We first saw the lipstick on TikToker @catherine.abreu‘s page, in a video that now has more than nine million views. “If a lipgloss and a lipstick had a baby,” she captioned the video while applying Super Lustrous Glass Shine Lipstick in 008 Rum Raison. This isn’t a new lipstick or even a new shade. Many fans in the comments say they’ve been wearing it for years.
Catherine goes on to try multiple other shades, all of which look incredible on her. And she’s not the only one. Hundreds have stitched the video trying a shade or two — or three — of Revlon’s Super Lustrous Glass Shine Lipstick
. TikToker @ecbells tries shades Glaze Mauve and Nude Illuminator and says they’re “so creamy” and “beautiful” and remind her of the much pricier Hourglass Phantom Volumizing Glossy Balm ($35 at Sephora).One of our favorite beauty TikTokers, @golloria, says she ran to the store to find out if these would look good on dark skin. She tried shade Black Cherry and says it “glides like butter” and is “absolutely gorgeous and stunning” on dark skin. We couldn’t agree more.
All the colors are a different price on Amazon
right now. You know how that happens sometimes. The pretty Cherries In The Snow is just $7.40 while Glistening Purple is $9.79 and Glassy Ruby is $6.45. Hurry and grab yours before they’re gone from there, too.[ad_2]
Elizabeth Denton
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Must Read: Chanel to Show Cruise 2024 Collection on Los Angeles, Behind the Scenes of Beyoncé’s Dubai Performance Looks
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These are the stories making headlines in fashion on Monday.
Chanel to show Cruise 2024 collection in Los Angeles
Chanel has announced that it will debut its cruise 2024 collection in Los Angeles on May 9. “This show is an opportunity for the house to celebrate its connections with the City of Angels,” a representative the French luxury house said in a statement to WWD. The last time Chanel showed one of its cruise collections in the area was in 2008, when the late creative director Karl Lagerfeld presented at the Santa Monica airport. {WWD}
The story behind Beyoncé’s Dubai performance looks
For Vogue, Chioma Nnadi details the three performance looks worn by Beyoncé at the opening of Atlantis the Royal hotel in Dubai on Jan. 21. The first look, designed by Rayan Allyson Sulaimani, was a yellow floor-length gown which took almost a month and a half to finish. Beyoncé’s daughter, Blue Ivy, joined her on stage for a performance of “Brown Skin Girl” wearing designs by the singer’s mother, Tina Knowles-Lawson. Beyoncé’s second look designed by Lebanese designer, Nicolas Jebran. For the finale, the artist wore a pink minidress by Ukrainian designer Ivan Frolov. {Vogue}
LVMH backs Marquis, a new Parisian communications agency
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Longtime communications executive for LVMH, Youssef Marquis, will open a new agency based in Paris, with support from the French luxury company. Marquis is largely responsible for helping LVMH brands like Louis Vuitton foster relationships with A-list celebrities for ambassador partnerships. The agency, named Marquis, will collaborate with LVMH on brand consulting, celebrity marketing, strategic communications and more. {Business of Fashion}
The toxic nature of TikTok’s obsession with anti-aging
For Mashable, Elena Cavender details their experience consuming anti-aging content on TikTok. Whether it be silicon patches that prevent wrinkles, oxygen facials or chin straps, TikTok is overloaded with anti-aging “solutions,” contributing to a new wave of unrealistic beauty standards. Amanda Hess, a writer for The New York Times Magazine, wrote, “Beauty expectations for women haven’t been revised so much as they’ve been rebranded, with words like ‘renewing’ and ‘vitality’ and ‘radiant’ serving as cutting-edge euphemisms for ‘youthful.’ The implication hiding beneath is an unsettling one.” {Mashable}
Bethann Hardison discusses new documentary “Invisible Beauty”
For Essence, Kovie Biakolo sits down with model and activist Bethann Hardison to discuss her new film “Invisible Beauty,” which she co-directed and premiered at the 2023 Sundance Film Festival. The film tells the story of her journey as a model and the boundaries she broke. Hardison also created the Black Girls Coalition, which aims to call out racism in the fashion industry. Her activism, Biakolo says, is what truly cemented her as a fashion icon. {Essence}
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Brooke Frischer
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The Unlikely TikTok Success Story of Derm-Beloved Sunscreen Brand EltaMD
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EltaMD has always had the potential to be one of the greats: The brand has been around since 2007 (though it originally began as a wound-care company in 1988), and its products are sold at retailers like Dermstore and Bluemercury. Prices top out at around $60 for a face serum, though most hover around $30. The formulas are simple yet effective, and highly recommended by hordes of dermatologists. But with its straightforward packaging, EltaMD is not what the kids might call #aesthetic.
“As a professional skin-care brand with a deep medical heritage born out of wound healing, our brand persona isn’t to be flashy or be driven by trends,” says Echo Sandburg, chief brand officer of CP Skin Health and EltaMD. “EltaMD, for far too long, has been one of the best-kept skin-care secrets — and it should’t be.”
That seems to be changing. In the last two-plus years, the brand has seen unprecedented growth from an unexpected source: TikTok. Unlike the overly curated grids of Instagram, content on TikTok can be a little rough around the edges; it’s not uncommon to see a creator in front of a janky “green screen” background, holding a two-inch microphone as they muse about their topic of choice. In other words: All brands, flashy or otherwise, start with a relatively even playing field and the same opportunity to get creative.
Sandburg says a general increase in skin-care content amid the pandemic also contributed to the brand’s newfound popularity. Before the brand had even established its own account, posts about EltaMD products started to organically take off. “We also started to see skin professionals take to TikTok to provide credible information that users were seeking,” she adds.
Enter the “dermfluencer”: dermatologists who moonlight as content creators, recommending products, reacting to skin-care videos, debunking myths and breaking down trends for their thousands of followers. “A positive by-product from COVID was seeing skin health conversations expand outside of the office,” notes Sandburg, calling out dermatologists Dr. Dustin Portela and Dr. Muneeb Shah, specifically.
EltaMD started partnering with some of these pros to lean on their credibility — and scale. “It only made sense for us to meet people where they were, and play in this space,” says Sandburg. “TikTok is a unique channel, and since it was new for us, our strategy was to start by working with DOLs, or digital opinion leaders, that had found their groove in the platform.”
The brand also saw success with the classics, like GRWM (that is, “get ready with me”) and haul videos, which led to spikes in both site traffic and sales. Eventually, it had no choice but to jump in with an official presence. “By the end of 2021, we made the move to officially open an EltaMD brand account,” she says. The brand’s following is modest — just under 70,000 — but its reach is far greater; the hashtag #eltamd has 40 million views, while #eltamdsunscreen on its own has nearly 6 million views.
Part of that success can be directly attributed to the Hailey Bieber Effect. The supermodel and Rhode founder used the EltaMD UV Daily Tinted Broad Spectrum SPF 40 in a skin prep video in February, and the clip went on to reach 25 million views. The product — already a top seller — became a bona fide hit.
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“UV Daily Tinted saw an incremental spike in sales, which has been sustained growth throughout the year,” says Sandburg. The product’s success also translated off-platform. “We saw the search term ‘EltaMD tinted sunscreen’ emerge as a breakout topic on Google Trends, growing more than 5,000% in searches last year,” she notes.
Bieber wasn’t the only celebrity singing EltaMD’s praises. Everyone from Gen-Z fave Addison Rae to former Real Housewife Bethenny Frankel (who recently transitioned into a beauty influencer of sorts) have also shouted out the brand, demonstrating just how vast its audience and appeal are.
For EltaMD, part of the appeal of TikTok — in addition to, well, selling product — is spreading the word about sun protection in an approachable way. “We know that the vast majority of Americans do not wear sunscreen regularly,” says Sandburg. “So we are delighted when celebs use their platforms to help people to create healthy habits.”
When it came time for EltaMD to launch a new SKU in the sun-care lineup, the social platform was a key part of the company’s marketing strategy. “UV Sheer Broad-Spectrum SPF 50+ is an example of a sunscreen that got off to a fast start,” says Sandburg. Case in point: A video with Dr. Shah featuring it amassed more than 4 million views.
Although the sunscreens tend to be consumers’ first touchpoint with EltaMD, TikTok has also given the brand an opportunity to share more about the rest of its offerings. “The fastest growing part of our non-SPF lineup has been our Skin Recovery System,” says Sandburg. “This system contains a patented technology called AAComplex which helps to repair and strengthen your skin barrier.”
No one is more pleased — or less surprised — to see the brand succeed than derms. For Dr. Mona Gohara, who is also a member of EltaMD’s advisory council, recommending the brand is a no-brainer. “I have been using EltaMD for many years — almost 20 — and recommend it daily to my patients of all different ethnicities,” she says, though she admits, “Perhaps there are now more people coming in asking me about it since [it has] a bigger social media presence.” In her own routine, she uses the UV Clear Broad-Spectrum SPF 46, “because it is great for all skin types, and conditions, particularly those with acne or rosacea,” and is also a fan of the puffiness-reducing Renew Eye Gel.
Whatever the product, EltaMD’s success is a reminder that performance is always the strongest selling point in any digital marketing strategy. Dermfluencers and Hailey Bieber just help spread the word.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
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Lindy Segal
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Can You Manifest Your Way to Good Skin?
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If you’ve dipped your toes in the world of skin-care TikTok, you might have seen a video of someone sharing how they have supposedly “manifested” clear skin. The hashtag #Manifestingclearskin has more than 7 million views, with thousands of videos of people detailing how they purportedly changed their mindset and thought their way to good skin via daily positive affirmations such as “My skin is beautiful” or “I trust my skin’s healing process.”
The broader concept itself is nothing new. Made famous by 2006’s “The Secret” — a self-help book that’s sold 30 million copies on the idea that anything you wish for in life can be attained via the law of attraction — manifesting has had a resurgence with a younger audience online in the past few years. The practice is traditionally used in connection with love, careers or finances, but as the worlds of beauty, wellness and spirituality increasingly collide and many seek alternative beauty solutions, manifesting a healthy and clear complexion is a natural next step.
“Consumers have a much more holistic, 360 view of skin care now,” Clare Varga, Head of Beauty at Trend Forecasters WGSN, explains. “Self care is seen as a natural extension of skin care and taps into the idea that how you feel mentally and physically shows on the outside.” This has only been intensified by recent world events. “The pandemic and the subsequent polycrisis have left many people feeling out of control and anxious, which of course can reflect in complexions. Concepts such as manifesting give people a sense of control amidst the chaos, and when it’s then linked to skin-care benefits, it’s doubly appealing,” she adds.
Naturally, beauty brands are keen to get in on the action. Murad, founded by the dermatologist and wellness expert of the same name, was one of the first brands to promote positive thinking as a skin-care step. The brand released eleven affirmation cards as a free download after Dr. Murad himself used affirmations while recovering from major eye surgery in the hospital. The quotes, such as, “Be thrilled with who you are,” and, “Happiness resides within,” focus on general wellbeing as opposed to skin care, but are designed to reduce stress and therefore improve health — including the skin.
While asking the universe for better skin may seem like a farfetched approach, the mind and skin are more connected than we might think. After all, it’s no coincidence when we break out before an important meeting or look glowing after a vacation. It’s what Dr. Amy Wechsler, dermatologist, psychiatrist and author of “The Mind-Beauty Connection,” calls a bidirectional relationship. “The brain, the spinal cord and the skin are all formed from the same layer of cells and the mind can impact the skin both positively and negatively,” she says. “Too much cortisol (the stress hormone) causes inflammation, but it also breaks down collagen which leads to premature signs of aging,” she adds. On the flip side endorphins, those happy chemicals, can boost the skin’s health.
The skin-stress connection is well researched, but the link between positive thinking and the complexion is less so. However, a small study conducted by Dr. Murad does support this idea. He claims that when women repeated his eleven affirmations twice a day alongside journaling for five minutes for eight weeks, their skin showed significant improvement. “Affirmations give us the strength from inside to have the appropriate strength on the outside. We can go further when we minimize our stress because we can improve our sleep, which allows us to reduce fine lines, wrinkles, dark circles and more,” Dr. Murad points out.
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Australian supermodel Miranda Kerr, who uses affirmations in her personal routine, made this a core part of her skin-care brand Kora Organics. “Feed your mind with positive affirmations and self-love,” is one of the brand’s three pillars, and each product features a word, like love or peace, to focus on while using the product. Kerr also released a set of Treasure Yourself Affirmation Cards; and on the brand’s website, you can receive a new affirmation each day.
In a similar vein, singer Alicia Keys described affirmations as her “secret weapon” and her brand Keys Soulcare is built on the idea of turning routine into ritual with products designed to be used alongside positive thinking. For example, the Skin Transformation Cream prompts you to “honor the connection between skin and soul by shifting your mindset” by asking, “how will you transform yourself today?” Mama Moon, a British spirituality-meets-beauty brand, is based on a similar idea. Its latest collection is designed specifically for self-love and includes products like The Serpent Body Scrub, “for when you need to let sh*t go and embrace new beginnings.”
The movement to make skin care into self care is something we have seen play out across the industry. The pandemic “pause” drove increased interest in self-reflection and wellbeing, which has inevitably led to a new breed of brands looking to cash in on these ideas. Whether it’s using masks as a moment of calm (see: Merigold‘s monthly mask subscription) or face oils as a stress-busting massage (like Djusie‘s facial massage tutorials), ritualizing skin care is becoming the norm.
As skin-care trends go, this isn’t inherently a bad one. Experimenting with stress-busting routines can be transformative for some, but it’s important to remember no one thing is a panacea. After all, if things were as easy as manifestation gurus or beauty brands claim, the world — and our skin — would have far fewer problems. More research is certainly needed into the link between positive thinking and healthy skin, and other factors like genetics, hormones and diet will always play a part. Similarly, hoping your mindset can solve your skin issues can put a good deal of pressure on yourself.
File this one under the “if it works for you, go with it” category. And although there are plenty of brands at the ready to help guide you on your manifestation journey, remember that one of the most appealing things about the practice is that, in fact, it doesn’t cost a dime.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
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Elizabeth Bennett
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