The show’s fourth installment premieres mid-September with many of its veteran cast back in their various media roles while several new faces bring new characters into the fold. Season 4 will also have more episodes than previous installments of one of Apple’s first big television hits.
Find all the details about The Morning Show Season 4 release schedule below:
When does The Morning Show Season 4 premiere?
The Morning Show Season 4 premieres with its first episode on Wednesday, Sept. 17.
How many episodes are in Season 4 of The Morning Show?
There will be 10 episodes in Season 4.
Do new episodes of The Morning Show Season 4 arrive weekly or all at once? What time do new episodes come out?
After the first episode premieres Sept. 17, new episodes will arrive weekly on Wednesdays, one per week, through November 19. Arrival time for new episodes on Wednesday is midnight. Find the full release schedule below:
Wednesday, Sept. 17: Episode 1
Wednesday, Sept. 24: Episode 2
Wednesday, Oct. 1: Episode 3
Wednesday, Oct. 8: Episode 4
Wednesday, Oct. 15: Episode 5
Wednesday, Oct. 22: Episode 6
Wednesday, Oct. 29: Episode 7
Wednesday, Nov. 5: Episode 8
Wednesday, Nov. 12: Episode 9
Wednesday, Nov. 19: Episode 10 (FINALE)
Who is in The Morning Show Season 4?
Jennifer Aniston and Reese Witherspoon will return as Alex Levy and Bradley Jackson. Billy Crudup and Mark Duplass will reprise their roles as Billy Crudup and Chip Black. Karen Pittman’s Mia Jordan will be back alongside Nestor Carbonell’s Yanko Flores, Greta Lee’s Stella Bak and Nicole Beharie’s Christina Hunter.
Jon Hamm’s Paul Marks, who viewers met in Season 3, will also be back in Season 4.
Boyd Holbrook as Brodie in ‘The Morning Show’ Season 4
Apple TV+
Newcomers this season include William Jackson Harper as the network’s Head of Sports Ben, Jeremy Irons as Alex’s father, Marion Cotillard as Celine Dumont, Aaron Pierre as Miles and Boyd Holbrook as podcaster Brodie.
What is The Morning Show Season 4 about?
Following Alex’s proposed merger between the UBA and NBN networks, the now newly combined UBN network still faces a constantly shifting media landscape. The common thread of players positioning themselves for power will continue to run through Season 4 as current and former employees continue to navigate the vortex of the network and media world. Deepfakes and AI will challenge trust in the media and make UBN employees question everything.
Finally, some good TV. MAX, the artist formerly known as HBO, is back to dominating my Sunday nights with its highly addictive, highly stressful brand of terrific television.
After The Idol flopped so badly, I worried that MAX wouldn’t ever live up to its glory days. But Industry, which was a compelling quarantine-watch that I feared might fizzle out in its third season, has proven itself to be the streamer’s latest juggernaut — and possibly one of the best shows of the year.
Move over prestige period dramas and fantasy epics – the hottest show of the fall is all about the cutthroat world of high finance. HBO’s Industry has quietly become must-see TV for its potent cocktail of ambition, excess, and anxiety that capitalizes on our love for “eat the rich” dramas.
It’s like Succession and The White Lotus had a baby, except instead of the quiet comedy of the former or the slow, sleepy thrill of the latter, Industry is an anxiety-inducing feat of stress and success. While The Bear’s third season was just a flash in the pan, thanks in no small part to its immediate release of all of its episodes, Industry is coming out one episode at a time and really allowing us to sit in the stress it creates. And I love every second of it.
Industry, like all the beloved shows du jour, revels in depicting the bad behavior of the obscenely wealthy. But unlike overly didactic versions of this like Blink Twice or even Don’t Worry Darling,Industry follows a cohort of young finance hopefuls, exploring how a generation raised on social media and economic instability navigates the rarified air of high finance. The result is a show that feels both timeless in its examination of power and greed and painfully specific to our current cultural moment.
What is Industry about?
Simply put, Industry is about investment banking. But what an antidote to the “looking for a man in finance” song that went viral this summer. If these are the men in finance, keep them away from me! Industry follows a group of analysts at Pierpont, a fictional London investment bank. But it spins all stereotypes on their head.
There’s the spoiled nepo-baby heiress Yasmin (Marisa Abela); the prototypical Oxford boy who turns out to be a sensitive scholarship kid; Rob (Harry Lawtey), the privileged Nigerian golden boy suffering from disillusionment; Gus (David Jonsson); and our main anti-hero Harper (Myha’la), a Black woman from a state school who is both a prodigy and a fish out of water.
Now in its third season, Industry has solidified its place as the rightful heir to the anti-hero drama throne once occupied by titans like Mad Men and The Sopranos. But instead of 1960s ad men or New Jersey mobsters, we’re following viscous Gen-Z frenemies It’s a world of obscene wealth, ruthless competition, and morally bankrupt decision-making. And though Harper, — called a “diminutive Black woman” in a recent episode — might seem the opposite of my beloved yet deeply flawed Don Draper, she’s a talented outsider struggling to make it in a world of wealth. And talk about an underdog we hate to love rooting for.
The cast makes each of their characters so compelling we can’t look away — even when they’re making a trainwreck of their lives. Myha’la anchors the show with her complex portrayal of Harper Stern, bringing a fierce intelligence and vulnerability to a character who could easily have become a caricature in less capable hands. Marisa Abela’s Yasmin Kara-Hanani has become a fan-favorite for her portrayal of a woman navigating the intersection of wealth, privilege, and gender politics in the boys’ club of finance. “I got a surprisingly large gay following,” she says in one of her opening scenes this season — and I get it.
But it’s not just the charm and quotable quips. What sets Industry apart is its unrelenting pace and frenetic energy. In an era where prestige TV often favors measured storytelling and slow burns, Industry hits like a shot of adrenaline straight to the heart. Honestly, it shares more DNA with the anxiety-inducing rhythms of The Bear with an upper-class flair.
Admittedly, the middle of the second season dragged. And with all the finance jargon and plotlines heavily contingent on the ups and downs of the market, sometimes it’s tough to follow. Sometimes I call up my friends who are deep in the trenches at Goldman or J.P. Morgan to simply translate whatever I just saw — and to provide a lens on what’s actually realistic. I worried that the third season would let me down. But instead, it ratcheted up the show to a level of intensity that shows Industry at its best.
Watch the Industry Season 3 trailer here:
Why Industry Season 3 is a game changer
This latest season doubles down on the show’s stress-inducing tendencies, with the most recent episode drawing comparisons to the Safdie brothers’ Uncut Gems for its relentless tension. The last time I was this stressed watching an episode of television was during The Bear season 2’s famous episode “Fishes.” If you know, you know that episode was a departure from the Season’s quiet meditations on its characters. It was the epitome of a chaotic family Christmas. And it was critically acclaimed for a reason. Similarly, White Mischief breaks from the narrative to focus on giving us heart palpitations.
Rishi has been a character on the sidelines who delivers some of the best — though sometimes pretty vile — one-liners. But in this episode, we get an unprecedented spotlight on Rishi as he navigates an even more chaotic Christmas than Carmy’s family. From work to home and back again, the episode takes us through a harrowing 48-hour period of gambling, drugs, and increasingly risky trades. And though it takes such a narrow focus compared to other episodes of the show, this episode exemplifies everything that makes Industry so addictive.
Season 3 has upped the ante considerably, with the addition of Kit Harington (of Game of Thrones fame) as an unstable — and perpetually shirtless — tech CEO disrupting the lives of our beloved Pierpoint characters.
But what exactly is the point of Industry, beyond giving viewers weekly panic attacks over concepts they barely understand? At its core, the show is an examination of ambition and its costs — literally and metaphorically. Through its characters’ struggles and their differing axes of identity — the rich trying to get richer and the poor trying to be just like them — it asks how far we’re willing to go to succeed in a system that may be rigged from the start. Through its ensemble of deeply flawed but magnetic characters, Industry explores the toxic allure of power and wealth and the toll it takes on those who pursue it relentlessly.
As we head further into Season 3, fans are on the edge of their seats to see how the various plot threads will interweave and resolve. Will Harper’s risky plays pay off and allow her to rebuild the glory she tasted for a moment at Pierpont, or will her house of cards finally come crashing down? Can Yasmin successfully navigate the minefield of office politics and her complicated personal life? And where the hell is her father? Will Harry get his emotions under control and deal with his grief instead of drinking it away? And just how long can Rishi’s luck hold out before everything implodes spectacularly?
I mean, we all saw the ending of Uncut Gems…
These questions — combined with the show’s sharp dialogue and on rushing pacing — have made Industry appointment-television for all of us who tuned in to watch Succession and White Lotus. It’s the kind of show that demands to be watched in real-time, lest you fall behind on the water cooler — or, more accurately, Slack channel — discussions the next day. In a television landscape often dominated by IP-driven content and safe bets, Industry feels fresh and unpredictable.
The week between each episode feels unbearable. But if you’re like me, the best way to distract yourself from the wait between good TV episodes is to watch more good TV.
Now, if you like Industry, you’ll like these shows — and vice versa. From timeless rewatches to new favorites, this is what I’m watching while waiting for the next episode of Industry.
1. Mad Men
For the Industry fan craving another dose of high-stakes professional drama, Mad Men is the ideal binge. Set in the cutthroat world of 1960s advertising — March 1960 to November 1970 — this AMC classic shares Industry‘s fascination with ambition, power, and the moral compromises we make in pursuit of success.
Jon Hamm’s Don Draper is the OG antihero who paved the way for Industry’s morally ambiguous leading characters. Like Harper Stern navigating Pierpoint’s treacherous waters, Draper’s journey from mysterious outsider to advertising titan is a masterclass in reinvention and survival. Mad Men may swap Industry‘s glass-and-steel offices for wood paneling and cigarette smoke, but the underlying tensions feel remarkably familiar. Both shows excel at exploring workplace dynamics, gender politics, and the psychic toll of constant performance.
With 16 Emmys and universal critical acclaim, Mad Men set the gold standard for prestige TV. Its influence on shows like Industry is undeniable, from the meticulous period detail to the complex character studies. The type of stress it creates is different and more simmering, as you wonder if Don Draper is going to get away with his indiscretions and if his company will retain their accounts. But it’s just as thrilling. For viewers who appreciate Industry‘s incisive writing and nuanced performances, Mad Men offers seven seasons of equally riveting drama.
2. Succession
HBO’s critically acclaimed drama about the dysfunctional Roy family and their media empire shares Industry’s fascination with wealth, power, and the corrupting influence of both. Where Industry focuses on hungry young graduates clawing their way up, Succession examines what happens when you’re born at the top — and the constant fear of falling. Both shows excel at depicting the often absurd world of the ultra-wealthy, balancing sharp satire with genuine pathos.
Jeremy Strong’s Kendall Roy could easily be a glimpse into the future of Industry’s most ambitious characters, What happens when you achieve everything you thought you wanted, only to discover that it’s not enough? The ensemble cast, including Brian Cox, Sarah Snook, and Kieran Culkin, delivers performances as nuanced and compelling as anything in Industry. With 13 Emmy wins and counting, Succession is the definitive show about wealth and power in the 21st century. Succession‘s razor-sharp dialogue and complex character dynamics will feel instantly familiar to Industry fans.
3. The Sopranos
HBO’s groundbreaking mob drama paved the way for the complicated anti-heroes that populate shows like Industry. Both shows excel at exploring the psychological toll of existing in a world of constant pressure and moral compromise. The Sopranos may focus on organized crime rather than high finance, but the themes of loyalty, power, and the American-Dream-gone-sour resonate strongly with Industry’s explorations of late-stage capitalism.
The Sopranos set the template for the kind of nuanced, morally complex storytelling that Industry excels at. For viewers who appreciate Industry’s deep character work and unflinching look at a cutthroat world, The Sopranos offers 6 seasons of unparalleled drama. Each time I watch Industry, I can relate to Tony’s panic attacks.
4. The Bear
If Industry is the adrenaline rush of a million-dollar trade, The Bear is the heart-pounding intensity of a dinner service in the weeds. FX’s breakout hit about a high-end, fine-dining chef taking over his family’s struggling Chicago sandwich shop shares Industry‘s frenetic energy and exploration of high-pressure work environments.
Jeremy Allen White’s Carmen “Carmy” Berzatto — like Industry’s Harper Stern — is a talented but troubled protagonist trying to prove themselves in an unforgiving world. Both are prone to panic as much as moments of pure genius; we can’t help but root for them while hoping they finally get out of their own way.
Both shows excel at depicting the toll that constant pressure takes on the characters, balancing moments of triumph with crushing setbacks. The Bear swaps financial jargon for kitchen slang, but the underlying tension feels remarkably similar. The Bear has quickly established itself as one of TV’s most exciting new dramas, finding moments of connection and humanity amidst the chaos.
5. The Fall of the House of Usher
For Industry fans seeking a different flavor of high-stakes drama, The Fall of the House of Usher offers a gothic twist on tales of wealth and corruption. Based on Edgar Allan Poe’s works, Mike Flanagan’s Netflix limited series shares Industry’s fascination with the dark side of ambition and power. Bruce Greenwood’s Roderick Usher — the patriarch of a pharmaceutical dynasty — can be viewed as a cautionary tale for Industry’s young strivers. Both shows excel at exploring the moral rot that often accompanies great wealth and influence.
Where Industry finds horror in plummeting stock prices, Usher leans into supernatural terrors. Yet both understand that the most frightening monsters are often the ones we create ourselves while in pursuit of success. It’s too new for major awards, but Flanagan’s track record (including the acclaimed The Haunting of Hill House) suggests Usher will be a contender.
For Industry viewers who appreciate that show’s psychological depth and examination of familial legacy, The Fall of the House of Usher offers a compelling, horror-tinged alternative.
6. The Morning Show
Apple TV+’s The Morning Show shares Industry‘s fascination with high-pressure work environments and the often murky ethics of corporate America. Swapping finance for broadcast journalism, The Morning Show offers another perspective on ambition, power, and the price of success. Jennifer Aniston’s Alex Levy and Reese Witherspoon’s Bradley Jackson — like Industry’s Harper and Yasmin — navigate a cutthroat world where personal and professional lines are constantly blurred.
NBC’s Good Girls offers a fresh spin on the high-stakes world of finance that Industry inhabits. Both shows explore how financial desperation can drive people to cross lines they never imagined they would. The stress in Good Girls is more visceral and violent, but the underlying question is the same: what would you do for money?
Where Industry finds drama in legal (if ethically dubious) financial maneuvers, Good Girls dives into outright criminality. Yet both understand that in a world driven by money, the line between legitimate business and organized crime can be surprisingly thin.
8. Severance
Apple TV+’s Severance shares Industry‘s interest in the dehumanizing aspects of corporate culture — albeit through a surreal lens. This sci-fi thriller — about employees who surgically divide their memories between work and personal life — offers a different flavor of workplace anxiety. Adam Scott’s Mark Scout, like many of Industry’s characters, grapples with the all-consuming nature of his job. Yet both understand that in our late-capitalist world, the boundaries between work and life are increasingly blurred.
9. Billions
For Industry fans craving more high-stakes financial drama, Showtime’s Billions is the natural next step. Following the chess match between a hedge fund king and the U.S. Attorney determined to bring him down, it shares Industry‘s fascination with the ethical compromises and psychological warfare inherent to the pursuit of vast wealth.
Where Industry focuses on young graduates entering the world of finance, Billions examines those at the very top of the food chain. These aren’t messy college kids living in a house flat who don’t know what to do with their money. These characters have far more to lose — but they’re playing equally fast and loose with their love and money.
In season three of “The Morning Show,” a race scandal rocks UBA, the broadcast network that serves as the show’s backdrop. The storyline sees Karen Pittman’s Mia and Greta Lee’s Stella strikingly depict the realities of women of color in largely white, corporate spaces like network television. “That’s me and Greta actually, in a real way,” Pittman tells POPSUGAR after speaking at the 2024 Makers Conference on Feb. 28.
Through characters like Mia and Nya on “And Just Like That…,” Pittman brings incredible nuance to her portrayal of strong Black women who navigate their race in their respective environments, which she opened up about in conversation with “Succession” actor J. Smith-Cameron. The two spoke at the three-day summit hosted by Makers, a community-focused media brand owned by Yahoo that’s focused on accelerating equity for women in the workplace.
“I pride myself on having characters that don’t resemble me as an actor.”
For Pittman, identity-driven storytelling is inherently intentional. “I think the storytellers and writers are always looking for ways to imbue your personal, authentic perspective, whatever you have been through in your life,” she says. But for the actor and activist, that authenticity is less about sharing her lived experiences and more about bringing complex emotions to her characters. “I pride myself on having characters that don’t resemble me as an actor,” she explains. “I don’t see any of myself in Mia, and I hope to never see any of myself.”
Instead, she “influences the storytelling” by ensuring there’s depth to her characters. “I remind [writers], ‘Let’s make sure we show the heart of this character instead of just showing she’s a strong woman.’ That can end up being a trope,” she says. She likes to create characters through their “emotional landscape” in particular. “Knowing what the heart of that woman is and being able to convey that to the camera visually is really where I feel like the greatest influence I have as an actor in any story. That is what makes an audience connect.”
With a high-powered, independent TV producer like Mia, she’s focused on channeling vulnerability, a quality not often associated with Black women on screen. “The writers of [‘The Morning Show’] are always hoping to reflect back the strength and the nimbleness of African American women,” she says. “Sometimes that can be one-sided, so I’m always trying to infuse moments of fragility, softness, tenderness, and suppleness of what it means to be a woman in that job, in the same ways that you might see a white woman in those jobs.”
When it comes to Nya, Miranda’s professor-turned-friend on “And Just Like That…,” it was important to Pittman — and creator Michael Patrick King — that she wear her hair in braids. As she puts it, “I think it is important to reflect, especially on that platform, what it is to have an African American woman who completely accepts her naturalness, who isn’t trying to change or look different, who is embodying this construct of Blackness completely, and has decided that she’s going to live in a place of love and education — and to share that intelligence on the show.” Pittman also understands that Nya’s friendship with Miranda allows the opportunity to show viewers what it looks like for a woman of color to build a relationship with a white woman who may not know any other WOC. That’s especially impactful in a series with so much fanfare and generational popularity.
But while she’s able to start conversations about her characters in some ways, she also acknowledges the challenges that come with being a Black woman in the acting world. In her conversation with Smith-Cameron, Pittman shed light on Hollywood’s cultural reckoning in response to George Floyd’s murder by police in 2020. While there was an initial shift in the industry, she believes it’s since reverted back to the status quo.
“My white colleagues don’t have to have these conversations.”
“People are forgetful,” she tells POPSUGAR. “People forget, and as an actor, you don’t want to always have your finger on the pulse of culture trying to teach them or remind them, ‘Hey, we need to pump some life into this.’ My white colleagues don’t have to have these conversations.”
As with women of color in any field, she’d like to solely focus on the job at hand: acting. “I would love to go into an experience where the only thing that I’m called to do is to bring the full breadth of my craft and not have to concern myself with anything else,” she says. But, as she reminds us, this is the reality for any othered person in our society.
As Pittman underscored in her conversation with Smith-Cameron, “the system is broken,” and she knows it’ll take time for the industry to progress. But what she can do is collaborate with allies to advocate for the stories and characters they feel are important. “I want to be a human that builds coalition, that keeps common ground,” she tells POPSUGAR. “One of the reasons I love portraying these characters is because they have their hand out for connection; they are reflecting back to the culture. There is space for all of us. Certainly in my career, as a mother, as a human being, that is the way I am in the world.”
She’s also hopeful for change. “If you’re an actor or if you’re an artist, you are an optimist and an activist,” she says. “And if you’re an activist or an optimist, you believe that humanity can do something different.”
Yerin Kim is the features editor at POPSUGAR, where she helps shape the vision for special features and packages across the network. A graduate of Syracuse University’s Newhouse School, she has over five years of experience in the pop culture and women’s lifestyle spaces. She’s passionate about spreading cultural sensitivity through the lenses of lifestyle, entertainment, and style.
“Jumping the shark” is bound to happen on any TV series if it goes on long enough. And maybe, after a mere three seasons, The Morning Show has exhibited itself to have done just that. Even if it took Jennifer Aniston’s “other” major show, Friends, slightly longer. Arguably not until season eight, when the writers decided to drag out Ross (David Schwimmer) and Rachel’s (Aniston) “will they or won’t they get together?” plotline by throwing Joey (Matt LeBlanc) as yet another wrench into the mix to delay the inevitable. The worst, most ill-conceived one yet. In season three of The Morning Show, Paul Marks a.k.a. Don Draper (Jon Hamm) is that wrench delaying the inevitable. In this instance, that UBA is doomed to shutter after its endless sputter.
Although, initially, it felt as though the addition of Hamm (whose last name couldn’t be more ideal for an actor) as an Elon Musk-esque billionaire (minus the autism) would be a welcome “shake-up” to The Morning Show, things took a quick nosedive after the episode wherein a chasm in the TV space-time continuum occurred by way of Rachel Green fucking Don Draper. With four episodes left to go after that happened in “The Stanford Student,” it didn’t take long for the season to devolve quite quickly, with Alex Levy (Aniston) turning into the tone deaf, blinded-by-peen, villainous white woman to complement Paul Marks as a villainous white man. In fact, the suspension of disbelief viewers must invoke in order to believe that someone as “smart” and “shrewd” as Alex would go for Paul just because of the supposed “Hepburn-Tracy” dynamic they have at first is all but impossible to maintain for much longer after the seventh episode, “Strict Scrutiny.” The latter immediately commences with some cringeworthy moments between the two, complete with Paul making her a frittata for breakfast (as if even the most romantic of billionaires would ever) and Alex already looking upon this gesture as a reason to fall in total love with the man who has a nefarious reputation. One that leads the latest TMS co-anchor, Chris Jackson (Nicole Beharie), to casually mention to Alex while they’re both in the makeup chair, “There are studies that show power…it actually changes the brain. It erases the ability to empathize. It makes me wonder: what does Paul Marks really care about?”
Why, amassing more power of course. And how does one do that by any other method but quashing all opposition to his money-making potential? For money is power in this thing called “life,” alternately known as capitalism (hadn’t you heard? Capitalism is life). Alex, too moneyed for too long to remember that there are actually people—nay, men—like Paul who still care about racking up a higher and higher “worth,” has always been more concerned with prestige and respect rather than the money that comes with it. What’s more, Alex, in contrast to Paul, only seems to care about racking up her previously low orgasm count (at least as given by another human being). Hence, being irritated rather than taking it to heart when her former morning co-anchor, Bradley Jackson (Reese Witherspoon), tells her that Paul is not only bad news just because, duh, he’s a billionaire, but because she’s been doing some digging and everything she turns up points to something very shady going on at his company, Hyperion. The one that’s supposed to launch a SpaceX-inspired rocket. And does a test version of that in episode one, “The Kármán Line,” on live TV. Except that Paul’s big morning show moment is dampened by the transmission being cut, followed by a massive cyberattack on all of UBA’s servers. These major plot points ultimately being intertwined, as the big season three reveal in the final episode, “The Overview Effect,” is that Paul was the mastermind behind the hack all along, not to mention a master in the art of surveillance that rivals J. Edgar Hoover-level scope. All of which is to say that, yes, Jennifer Aniston was starring in her own version of Sleeping With the Enemy. Indeed, the ick factor noticeably increases when one stops to think about how the “attraction” between her and Paul was likely entirely manufactured on Paul’s side of things. The greatest sign of that being that billionaires rarely, if ever, date age-appropriate women.
After their “union” is exposed by The Vault, the same online rag that outed Bradley, the better part of the season is then spent showing Alex being branded as a hypocrite with an apparent flavor for shitty men (see also: Mitch Kessler [Steve Carrell]). As Alex deals with all of the fallout for the unwanted public consumption of their relationship, UBA continues to focus its news coverage on the Supreme Court’s overturning of Roe v. Wade. And, considering the double standard Alex faces for being in a relationship with Paul, it’s a timely parallel to the form of gross sexism she’s experiencing. Even from her “own kind.” Namely, the interview subject Chip (Mark Duplass) talks her into for Alex Unfiltered, Jess Bennett (Shannon Woodward), a co-founder of an online magazine called The Break.
Rather than focusing on women’s rights, as was the plan for their interview, Jess keeps bringing up Alex’s strange bedfellow, finally asking, “If a reporter hooks up with a billionaire who is buying her media company, people are going to ask questions. Like, ‘Is she actually capable of speaking truth to power?’” Alex, in the end, tries to prove that she still can…by giving up her precious dick in favor of doing “the right thing.” Or, more accurately, yet another desperate thing: merging with fellow “legacy media” network NBN. But hey, that’s still better than selling it to a man who plans to dismantle the whole outfit for “parts” (in a move that echoes Lukas Matsson’s [Alexander Skarsgård] on Succession) so he can make a quick few billion to pump back into his fledgling wannabe SpaceX company.
Despite knowing all this—that Paul was responsible for the hack, spied on and egregiously violated Bradley’s privacy, silenced multiple Hyperion employees, was willing to endanger people’s lives to promote his own bottom line, etc., etc.—she still manages to shed a few tears in the final scene they share together. And, after he walks away, watching Alex for almost fifteen seconds as the camera offers a close-up of her paltry tears and scrunched-up (or as scrunched-up as the fillers will allow) face, the absurdity of it all is accented when the camera shifts to a wide shot of her standing on her massive balcony with its unheard of skyline view. In other words, poor little rich girl—she lost her poor little rich boy.
In the scene that follows, she appears to have mended quickly, escorting Bradley to the FBI building so she can confess to her obstruction of justice (another “okay, what the fuck?” plotline being her brother’s involvement with January 6th) while saying that she’s not so sure about how to continue in the new UBA (/UBANBN) era without Bradley. But Bradley is there to comfort her by insisting she really will have a voice in the new company this time. Alex ominously returns, “Be careful what you fight for.” This apparently setting things up for season four, aimed at exploring what it “really means” for a woman to have power. If Margaret Thatcher was an indication, it means they end up being no better than men (harkening back to what Chris said about power altering people’s brain chemistry).
Whatever the “message” of season four might be, season three’s was, despite being occasionally all over the place, mostly on-brand with the current ongoing hate campaign against the rich. Yet that doesn’t necessarily make for the most “stellar” of television just because the themes presented are “correct.” And, although the name of The Morning Show’s game from the beginning has been to “incorporate timely things” into its narrative framework, doing so in season three has caused a more jumping the shark effect than a “pause for reflection” one. Something that doesn’t necessarily bode well for the future of the series…however many subsequent seasons there might be.
Just when you thought scenes of Rachel Green Alex Levy boning Don Draper Paul Marks (not the other way around, as some might sexistly presume) would stop at last week’s episode of The Morning Show, “The Stanford Student,” the latest installment of the third season, “Strict Scrutiny,” chose to pick up where the banging session motif left off. This time commencing a new one that viewers are made privy to after a few requisite “romantic foreplay” shots of a pizza box on the counter with two half-drunk glasses of wine next to it.
The tracking shot then passes by the sleeping dog (because dogs aren’t as perverse about watching as cats) and into the living room with the multimillion dollar view of the city—that looks like any megalopolis—before finally showing us Alex and Paul continuing to delight in their forbidden tryst from the previous week. But it’s not really Alex and Paul, is it? Or even Jennifer Aniston and Jon Hamm. No, no. All one can truly see is the unlikely fan fiction melding of Friends and Mad Men come to life.
And while it might seem that Green and Draper are worlds (and decades apart), when one stops to think about it, the two really have quite a bit in common. Or maybe, more accurately, Rachel has quite a bit in common with Don’s usual type: Betty Draper (January Jones). For instance, like Rachel, Betty is overly spoiled and a little too into spending money on clothes and other “look at me” frivolities. But, at least in Betty’s defense, she has little else to occupy her time (certainly not the raising of her kids). Even though Rachel could have landed herself a similar trophy wife lifestyle had she not left Barry Farber (Mitchell Whitfield) at the altar.
Another key similarity between the two “TV queens” are that both Betty and Rachel serve as the quintessential representation of the spoiled daughter/Daddy’s princess. Who no man will ever be good enough for (and this is how Electra complexes happen). Except that Rachel would like to believe getting a job has changed her nature. Alas, the true essence of a person (and the effects of their upbringing) never really goes away.
And while Rachel is more like Betty and less like Alex, Paul Marks, though seemingly modeled after a less socially inept Elon Musk, instead has many Don Draper characteristics. Starting with an arrogance and self-assurance that mimics the creative director who was able to make Sterling Cooper change to Sterling Cooper Draper Pryce by season four. Because while the Kennedy Camelot era had just ended in America, Don’s own Camelot era in advertising was just getting started. And so is Paul Marks’ proverbial Camelot era, as he extends his many business endeavors into the world of “legacy media,” cajoled back into a deal he was initially going to back out of thanks to Alex’s batting eyelashes. Granted, he had initially backed out in the first place largely as a result of her actions, so it’s only fair that she should be the one to reel him back in.
Indeed, the development of their attraction since the beginning of The Morning Show’s third season has almost felt as simultaneously prolonged and inevitable as the one between Ross (David Schwimmer) and Rachel (with Rachel taking a little more time to get on Ross’ pining bandwagon). Except, in this case, there are far more risks involved beyond merely “weirding Monica out” or making things awkward for a tight-knit friend group after the unavoidable breakup. At the forefront of those risks is sabotaging the deal that would arrange for Paul to buy UBA. A deal that still hasn’t been locked down, despite Cory’s (Billy Crudup) best efforts to push it through without any more scrutiny from the government.
And yes, the board would surely blanch over the knowledge of Alex and Paul banging, because what would that do for the optics of this deal? For the public would then be keenly aware of a huge conflict of interest. It is this type of high-risk behavior that Don was always known for engaging in throughout Mad Men, and Hamm appears to be attracted to characters with this sense of self-destructive bravado. Aniston, on the other hand, has a flavor for the “goody two-shoes” ilk. And Alex being America’s sweetheart (no matter what dirt on her comes out) plays into her usual typecasting ever since taking on the role of Rachel Green.
What’s more, this isn’t the first time The Morning Show has had TV worlds involving Friends collide, with Reese Witherspoon a.k.a. Big Little Lies’ Madeline Mackenzie having once cameo’d as Rachel’s sister, Jill Green, for a two-episode arc (though “arc” is a strong word for a character who doesn’t change) in season six. However, in contrast to Ross falling for Jill’s coquettish charms, Paul has zero interest in Bradley Jackson (lesbian or not), who shows up after Alex backs out of her agreement to partake in a suborbital rocket launch (yes, it’s all very Bezos meets Musk) with Paul on live TV. The power play on Alex’s part (designed to indicate to Cory how much clout she really has) ends up putting Bradley in the rocket launch seat next to Paul and Cory, and, ultimately, titillates Paul. Because, after all, what other woman would have “the balls” to flake out on him in such a public and humiliating way? And, in cliche fashion, powerful men are turned on by “things” they can’t have, seeing those “things” as a challenge. A new “terrain to conquer.” And oh, how Paul conquers Alex’s by episode six, “The Stanford Student.”
After a brief pause on their “unwittingly” romantic day date, of sorts, in episode four, “The Green Light,” their story comes back into sharp focus. Namely, with regard to their clearly, um, mounting attraction. With Alex playing the Rachel card of delaying gratification for as long as possible before finally giving in after interviewing Paul at his Hamptons house for an episode of Alex Unfiltered. And yes, she was the one who suggested the interview, as though to confirm Paul had feels for her too…by seeing if he would agree to do it. Because Paul never agrees to do interviews with anyone.
Watching how “good” the two seem for one another (that is, in this portion of the program, before the invariable crash and burn that TV drama requires), it’s enough to make one contemplate how Rachel Green existing in the 60s, or Don Draper existing in the 90s, might have made things better, relationship-wise, for the two. Because we all know ending up with Ross Geller or, in Don’s case, at an Esalen-like retreat center, isn’t exactly a happy ending. Maybe Don wouldn’t have felt the need to suppress his more narcissistic, work-obsessed qualities, as Rachel possessed them as well. Maybe their mutual narcissism could have tamped down the other’s in some fashion, or they would have simply felt more free to be who they truly were.
But since this pair of unlikely lovers could never exist in each other’s world due to the limitations of being hemmed in by their respective TV series and decade, The Morning Show offers an unexpected glimpse into a fan fiction narrative that perhaps no one ever thought to concoct before. So yes, they might tell us this is “Alex Levy” and “Paul Marks,” but na. The only way these two can be looked at with each other is: Rachel Green and Don Draper.
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