As the holiday shopping season begins, the latest data from the National Retail Federation (NRF) shows record crowds for Black Friday. That’s an estimated 186.9 million shoppers between Thanksgiving and Cyber Monday. At the same time, many consumers are finding fewer bargains and confronting higher prices across the board.
If you’re an entrepreneur, this moment offers more than a snapshot of retail trends, and it’s a call to action for our small businesses.
A call to action for founders
So, why do this year’s Black Friday sales matter:
- When big-box retailers pull back on steep promotions and consumers tighten budgets, the spotlight turns to value—both in product and in relationship.
- That shift presents a critical moment for smaller, independent businesses to shine, whether by emphasizing that special, local connection, niche expertise, or community impact.
- Small business owners want to build trust, purpose, and distinctiveness, not just discounts.
Enter Small Business Saturday.
After Black Friday, don’t forget about Small Business Saturday. This year, more than ever, backing our local entrepreneurs is not just nice, it’s strategic. Whether you’re a founder, investor, supplier, or customer, here’s how you can tune into the opportunity:
- If you’re a founder, use this week to highlight your unique story: why you exist, whom you serve, and what difference you make.
- If you’re a partner or investor, re-think supply chains and marketing spend. Can you reallocate a portion to help local, under-represented businesses scale?
- Consumers, know that your dollars are super important. A purchase at a local business often circulates through the community more effectively than a purchase at a national chain.
Here’s to elevating small business success in 2025 and beyond. Let’s support the entrepreneurs who are defining the future by staying grounded in the local, the creative, the equitable.
Happy Small Business Saturday to all, and stay tuned. A special episode of The Big Idea drops this Saturday featuring Tina Wells, brought to you by PayPal. Tina is an entrepreneur, author, and brand strategist known for her work helping companies better understand and reach modern consumers.
Elizabeth Gore
Source link