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Tag: Texting

  • Mark Cuban says he doesn’t do calls and prefers email because ‘if we do it by phone, I’m going to forget half the stuff that we talked about’ | Fortune

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    “No, I don’t do calls,” said the former Shark Tank star and Dallas Mavericks owner in a TikTok video posted by Masterclass. “You know, I’ll engage with you via email, and trust me, I do this all the time. I’m really good at it.”

    But Cuban’s logic for his proclivity toward email over the phone is very different from younger generations. He said conversing over email gives him more time to craft a thoughtful response. 

    “I’ll give you more comprehensive responses than if it was via phone,” said Cuban, who’s worth an estimated $6 billion. “And if we do it by phone, I’m going to forget half the stuff that we talked about because I’ve got so much going on.” 

    While Cuban is no longer starring on Shark Tank and sold off his majority stake in the Mavericks, he’s still plenty occupied running Mark Cuban Cost Plus Drugs Company and serving as an investor and advisor to the dozens of companies he invested in during his time on the show.

    Meanwhile, Gen Zers prefer email or text because they are anxious about talking on the phone. A 2024 study shows nearly a quarter of the generation is so hesitant about talking on the phone that they never answer calls. A college in the U.K. last year even launched a class aimed at helping Gen Z overcome its fear.

    While it’s always easy to poke fun at younger generations for their professional-life quirks, the hesitancy for some is actually a deeply rooted fear called “telephobia.” This form of phone anxiety can lead to increased heart rate, nausea, shaking, and trouble concentrating, according to Verywell Mind

    “It speaks to a broader fatigue with immediacy and urgency, where people have grown tired of the hassle culture and obsession with efficiency,”  Zoia Tarasova, an anthropologist with consumer insight agency Canvas8, previously told Fortune. “People are quietly rebelling against this immediacy by taking their time to respond to those calls.” 

    Other business leaders even told Fortune that this telephobia trend has hurt their bottom line. Casey Halloran, CEO and cofounder of online travel agency Namu Travel, said in the 25 years he’s been in business, management has “never seen anything quite like the generational divide” between older and younger travel agents in how they make phone calls. He also said combating telephobia has been a “frequent, uncomfortable topic” at his company, as management has recognized that his younger travel agents register fewer than 50% of the calls compared to older employees.

    “As to solutions, we have been doing extensive training, incentives, call observing with our veteran reps, and even hired a business psychologist,” Halloran previously told Fortune. “After more than two years of this struggle, we’re nearly to the point of throwing up hands and embracing SMS and WebChat versus continuing to fight an uphill battle.”

    Still, for his own business purposes, Cuban says he prefers emails over phone calls because he can go back and reference what he’s said. 

    “If we do it via email, I can search for it, always,” he added. 

    What research tells us about communication styles at work

    Just like most business approaches, emailing instead of talking on the phone has its pros and cons. 

    Research by recruiting firm Robert Walters shows more than half of younger-generation professionals find instant messaging or email, instead of calls or meetings, is the best way to “get things done,” showing how they believe talking over the phone can be inefficient. That’s the “it could have been an email” mentality.

    “Younger generations are less inclined to spend hours in a restaurant or cafe when they can have a quick discussion online,” Emilie Vignon, associate director of Robert Walters California, wrote in the 2024 study. To be sure, Vignon also said there are also “downsides” to only conversing via email or text.

    “Face-to-face interactions allow for meaningful connections and provide an opportunity for non-verbal communication cues, building trust and rapport with clients and colleagues,” Vignon added. “The subtleties of body language, facial expressions, and tone of voice contribute to a deeper understanding and connection that often cannot be fully conveyed through text or even video chats.”

    To be sure, other research from the University of Texas at Austin (UT) and the University of Chicago, as well as studies by McKinsey & Co., show calls can help resolve issues more quickly than an email, especially as workers spend nearly one-third of their time on email. A 2022 study from DePaul University researcher David J. Bouvier also shows that email enables easy information sharing and can reduce stress.

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    Sydney Lake

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  • My Younger Employees Only Want to Communicate by Text

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    Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor.

    Here’s a roundup of answers to three questions from readers.

    1. My younger employees prefer communicating by text

    I manage a team of five younger professionals, all between the ages of 25 to 30. I have noticed that each of them prefers to communicate with me almost exclusively by text message or through the chat feature in our collaboration software. Conversations by phone, video, or in-person only happen when I initiate them.

    When I initiate an in-person conversation or phone call, my employees don’t seem opposed and typically are very engaged, but if left up to them it seems like all of the interaction with me would be via text or chat. In my own career, I’ve always valued being able to talk one-on-one with my manager, whether it’s during a formal meeting or impromptu. Is the preference my employees show for engaging with me by text or chat generational or should this be a warning sign that my team does not view me as approachable, or doesn’t place much value in one-on-one time with me as a manager?

    Green responds:

    I’m not a fan of broad statements about generations because people are individuals…but in general there has been a cultural shift away from phone calls and toward other methods of communication. Not just among 20-somethings, but more broadly. And since your employees’ entire time in the workforce has been since that shift started, it makes sense that you’d see it reflected in them.

    Since they’re very engaged when you initiate calls or talk in-person, I wouldn’t worry that they don’t find you approachable or don’t value their time with you. Those communication methods just aren’t their go-tos. If you want, you could always ask them about it; maybe it’ll turn out that they think of calling or stopping by in-person as more of an interruption to you, and think they’re respecting your time by not doing it. But lots of people of all ages have just fallen into this particular set of preferences, and that’s likely all it is.

    2. Screening out bigots in interviews

    A member of our team was recently fired. There had been numerous problems with this teammate, including various remarks made to women and gay men that were not acceptable. So now the search is on to find a replacement.

    How do we ensure we don’t hire another bigot? I can’t flat out ask, “Are you comfortable working with women? How about gay men?” Can I? As a gay man myself, one thought I’ve had is to say, “I’m [name], and I live in the [part of town] of [city] with my husband and dog. [more basic personal info].” If they make a face or seem taken aback, red flag. Is this a reasonable approach or is there a better way?

    Green responds:

    Sharing information about yourself is fine to do. But you’re more likely to get a better sense if you ask about these issues more directly. For example, you could ask, “To what extent have you worked on teams with a broad diversity of race, gender, and sexual orientation, and what have you learned from those experiences?” If this person will be managing anyone, you could ask, “Can you tell me about a time that you had particular success in building an equitable and inclusive team with a variety of demographics, or when you faced an obstacle in doing that? What happened and how did you approach it?” (These questions also signal something about your culture to your candidates, which is useful.)

    3. How to unfriend someone I have to fire

    A few years back, I started at a new company in a mid-level role. During that time, I accepted Facebook friend requests from a few coworkers, all at my level. Generally speaking, I’m fine being friends with coworkers on Facebook as I don’t share anything I wouldn’t want the entire world to see. However, since then I was promoted to the director of our department. I am still friends with coworkers, because I’m comfortable with the content I share being appropriate for the workplace.

    However, I am in the process of terminating an employee on my team, who I am still friends with on Facebook. I understand that they most likely won’t want to remain social media friends with a boss who just let them go. I don’t want to put this employee in any more of an uncomfortable position, knowing how stressful and upsetting losing a job already is. Do I unfriend them prior to letting them go, unfriend them when we finalize the termination, or just see what happens and let them decide if they want to disconnect?

    Green responds:

    Definitely don’t unfriend the person right before letting them go; if they notice, it’ll look ominous and awfully cold. Frankly, doing it right afterwards will look pretty cold too! You’re better off leaving it in their hands; they can unfriend you if they want, block your posts, or whatever they’re comfortable with.

    For what it’s worth, ideally you would have disconnected from anyone you managed on Facebook when you became the director, because this is only the first of a bunch of awkward situations that could come up. It’s not enough that you’re not concerned about what you might post; being connected to them means you might see things they’d rather their boss not see or think about (their politics, health, family, whatever it might be) — and it’s less fraught for you to take the lead on fixing that than it is for them. And if you disconnect from everyone at once, it’s easy to explain it’s not personal and you just don’t want them to feel like you’re watching what they post.

    Want to submit a question of your own? Send it to alison@askamanager.org.

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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    Alison Green

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  • How To Text A Girl For The First Time: 15 Tips And 75 Examples

    How To Text A Girl For The First Time: 15 Tips And 75 Examples

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    Not confident about texting a girl for the first time? That’s understandable, as the first impression matters. Making a good first impression through text requires the right balance of confidence, charm, and respect. Whether you’re trying to spark interest or break the ice, knowing what to say and how to say it matters. In this article, we have covered 15 essential tips on how to text a girl for the first time, along with 75 examples of things to text a girl.

    15 Tips On How To Text A Girl For The First Time—With Examples

    Texting a girl for the first time can feel intimidating. You want to make the right impression while also keeping things light and fun. When wondering how to craft that perfect first text to a girl, it’s important to remember that the key is being yourself. Your approach to texting should be genuine, playful, and engaging, and knowing how to start a conversation over text with confidence can make all the difference. Here are 15 tips on how to text a girl for the first time with examples to help you get started and keep the conversation flowing naturally.

    1. Start with a friendly introduction

    Start with a friendly introduction

    When considering how to text a girl for the first time, always start with a friendly introduction, reminding her who you are and where she knows you from. This prevents any awkward “who is this?” exchange and helps set a comfortable and casual tone for the conversation. An introduction as the first text to a girl also ensures that you won’t be mistaken for a stranger trying to slide in her DMs, in which case, she may just ignore the text.

    • “Hey [Her Name], it’s [Your Name] from the party last night. I had a great time chatting with you!”
    • Hi [Her Name], this is [Your Name]. We met at [event/place]. Hope you’re having a great day!”
    • “Hey! It’s [Your Name], we connected through [mutual friend]. How’s it going?”
    • Hi [Her Name], just wanted to say it was great meeting you at the party. Did you make it home okay?”
    • Hey [Her Name], this is [Your Name]. I couldn’t resist saying hi after that awesome conversation at the bar.”

    Related Reading: When A Woman Makes The First Move | Bonobology

    2. Mention something you have in common

    One of the best ways to start a conversation over text is by referring to something you both talked about or something you have in common. When thinking of things to text a girl, common interests make great conversation starters, creating an instant connection and giving you an easy topic to explore further.

    • “Hey [Her Name], I remember you mentioning that you love hiking. I’m planning a trip this weekend—any tips for a beginner?”
    • “It was cool to find out we both love Taylor Swift. Have you been to one of her concerts?”
    • “Hey! I just started that book you recommended. So far, it’s great!”
    • “Hi! Still laughing about that joke you told last night. You have a great sense of humor.”
    • “You said you’re a big foodie—any restaurant recommendations around town? I’m looking to try something new.”

    3. Keep it light and fun

    Things to text a girl
    Keep it light

    When figuring out how to text a girl for the first time, keeping things light and playful can ease any awkwardness and get the conversation going. Asking fun, low-pressure questions shows that you’re interested in keeping things casual and relaxed.

    • “Hey [Her Name], quick question: What’s the best pizza topping combo in your opinion? I need some guidance.”
    • “Random thought: If you could have any superpower, what would it be?”
    • “Hey, quick debate: Dogs or cats? (There’s only one right answer!)”
    • “Help me settle this: Is pineapple on pizza genius or a crime?”
    • “If you could live in any movie universe, which one would you pick?”

    Related Reading: 65 Funny Texts To Get Her Attention And Make Her Text You

    4. Compliment her (But don’t overdo it)

    When confused about how to start a conversation over text, compliments are an easy way to make her feel good and show genuine interest. However, avoid coming on too strong in your first text to a girl. A light compliment about her personality or something specific from your previous interaction will show her you were paying attention and appreciated her company.

    • “Hey [Her Name], I really enjoyed talking to you. You’ve got such a great sense of humor.”
    • “It was awesome meeting you yesterday. You’ve got a really positive energy.”
    • “Just wanted to say, you have such a great vibe—super easy to talk to.”
    • “Hey, it was great meeting you last night! You looked gorgeous btw”
    • “I have to say, you’ve got a contagious laugh. Still chuckling about [something funny she said].”

    5. Ask open-ended questions

    Opening text to a girl
    Ask questions

    Open-ended questions are perfect for keeping the conversation going. They give her a chance to express herself more fully and help you understand her better. This is crucial for how to make a conversation interesting on text.

    • “Hey [Her Name], what’s been the highlight of your week so far?”
    • “I know you mentioned you love traveling—what’s your favorite place you’ve been to?”
    • “I’m curious—how did you get into sculpting? Sounds really interesting.”
    • “If you had a free weekend with no plans, how would you spend it?”
    • “What’s your ideal way to unwind after a long day?”

    6. Reference a previous interaction

    Another tip on how to start a conversation over text is bringing up something from a previous conversation. This shows that you were paying attention and enjoyed her company. This is an easy way to start a text conversation with your crush and can make the conversation feel more personal.

    • “Hey [Her Name], I’m still laughing about that funny story you told yesterday.”
    • “Hi! It was great hearing about your love for mandela art. I checked it out, and it seems really cool!”
    • “I can’t stop thinking about that discussion we had about philosophy. We should continue that sometime!”
    • “Hey [Her Name], I tried that recipe you suggested. You were right, it was amazing!”
    • “Hey, that conversation about [topic] got me thinking—what’s your take on [related topic]?”

    Related Reading: 26 Things To Text When A Conversation Dies

    7. Use humor

    If you’re not sure how to make a conversation interesting on text, a little humor goes a long way when texting a girl for the first time. By making her laugh, you break the ice and make her feel more comfortable talking to you. Just keep the jokes light and fun to avoid sounding forced or offending her.

    • “I promise I’m not stalking you, but I may have just seen a cat that looks like yours.”
    • “Okay, real question: How many attempts does it take you to make a decent cup of coffee? I’m on attempt number four.”
    • “I just guessed someone’s age, and it went terribly. TIme to change my identity and move abroad”
    • “Do you think aliens exist, or do I just watch too many sci-fi movies?”
    • “I’ve officially reached the ‘accidentally stayed up until 2 a.m. watching YouTube’ phase of the night. Help!”

    8. Ask for recommendations

    Good conversation starters for texting
    Ask for recommendations

    Wondering what to text a girl after getting her number? Asking for recommendations is a great way to get her talking about something she’s passionate about and get the conversation flowing. Plus, it shows that you value her opinion. 

    • “I need a new show to binge—any recommendations?”
    • “Hey [Her Name], I’m in the mood for a good movie tonight. Got any favorites?”
    • “What’s the best restaurant you’ve been to lately? I’m always on the hunt for new places.”
    • “I’m looking to start a new book. Any suggestions?”
    • “You seem like a music expert—what’s a good playlist to vibe to?”

    Related Reading: Should I Text My Ex? A Complete Guide To Help You Decide

    9. Be playfully flirtatious

    Being subtly flirtatious is an effective way to show your interest without being over the top. When thinking about how to start a text conversation with your crush, keep things light and charming. However, make sure to use this approach only if you’ve had adequate interaction with the girl beforehand and have built a playful vibe. Otherwise, you may be seen as a creep.

    • “Hey [Her Name], just wanted to see if your smile is still contagious today.”
    • “Okay, real talk—you’re going to have to stop being so interesting, or I’ll be texting you all night.”
    • “I’m pretty sure no one else at the party made me laugh as much as you did.”
    • “I think we both know who won the best smile award last night… (hint: it’s you).”
    • “I’m officially sending this text just because I couldn’t get you out of my head.”

    10. Be genuine

    What to text a girl after getting her number
    Be genuine

    When thinking about how to text a girl for the first time, the best advice is to be yourself. Women appreciate authenticity, and showing your true self from the start helps build trust and connection.

    • “Hey [Her Name], I had a really great time meeting you, and I’d love to get to know you better.”
    • “It was really refreshing talking to someone as kind and funny as you.”
    • “Hi [Her Name], just wanted to say I really enjoyed our conversation and hope we can chat more.”
    • “I don’t know if you remember me, but I really enjoyed our chat at the museum. Let’s continue it soon!”
    • “I’ve been thinking about what you said about art being subjective, and I’d love to hear more about your thoughts.”

    Related Reading: 13 Genuine Tips To Help You Slide Into Someone’s DMs

    11. Ask for her opinion

    Asking for her opinion is among the good conversation starters for texting. It gives her the chance to share her thoughts and shows that you value her perspective. Also, it gives you a sense of her likes and dislikes, which is important info if you want to impress a girl.

    • “Hey [Her Name], what’s your take on Shakespeare? I’d love to hear your perspective.”
    • “I’m debating between two places for dinner tonight—what would you pick?”
    • “What’s your opinion on The Office? I’ve heard mixed reviews.”
    • “Quick poll: Which is better—beach vacation or city escape?”
    • “I need some advice: Would you say trying surfing is worth it?”

    12. Reference pop culture or current events

    How to start a conversation over text
    Reference pop culture

    Wondering how to start a text conversation with your crush? Referencing a popular movie, show, or event can be a fun way to connect. This can also serve as a great opening text to a girl if you haven’t interacted much with her before or are struggling to find a more personal conversation topic.

    • “Did you catch the latest episode of [popular show]? What did you think of that twist?”
    • “I just saw that Billie Eilish dropped a new song. Have you listened to it yet?”
    • “I’m still not over [movie scene/event]. What about you?”
    • “Hey [Her Name], any thoughts on this [news event]? Crazy, right?”
    • “I know you’re into [interest]—did you hear about [related news]?”

    13. Follow up on a previous plan

    If you’ve already mentioned hanging out when talking in person, following up on that plan is the perfect first text after getting her number. It shows that you’re proactive and genuinely interested in seeing her again.

    • “Hey [Her Name], still up for that coffee this weekend?”
    • “I know we talked about checking out [place]—still interested?”
    • “Hey, are we still on for [activity] this week? I’m excited!”
    • “Just checking in—are you free this Friday for [event]?”
    • “I remember we mentioned [activity]. When are you free to make it happen?”

    14. Be curious about her interests

    First text after getting her number
    Ask about her interests

    When you’re wondering what to text a girl after getting her number, asking about her interests or hobbies is always a win. This shows that you’re curious about what she enjoys and gives her a chance to open up about her passions.

    • “Hey [Her Name], you mentioned you love painting. What’s your favorite subject to paint?”
    • “I remember you said you’re really into photography. What kind of pictures do you enjoy taking?”
    • “I know you love cooking—what’s the best dish you’ve made recently?”
    • “I’d love to hear more about your [hobby]. How did you get into it?”
    • “You seem passionate about [interest]. What’s the most fun project you’ve worked on?”
    On Texting

    15. Suggest future plans

    Making a suggestion for future plans is a confident move that can help transition from texting to meeting up in person. This shows that you’re serious about getting to know her and that you’re not just making small talk. But know that it’s a bold move to ask a girl out as a first text. So, only consider this approach if both of you know each other well.

    • “Hey [Her Name], I know a great spot for coffee. Would love to take you there sometime!”
    • “There’s this cool event happening this weekend—want to check it out?”
    • “I’d love to hear more about your trip to [place]. Maybe over lunch sometime?”
    • “Have you ever been to [place]? We should go there sometime!”
    • “We should definitely continue our conversation about [topic]—how about over drinks next week?”
    Tips on texting a girl for the first time
    Tips on texting a girl for the first time

    Key Pointers

    • When writing the first text to a girl, start with an introduction
    • Other great tips on how to start a conversation over text are offer a compliment, ask open-ended questions, or get her opinion on something
    • Humorous or flirty texts also work well if you know the girl well enough

    Final Thoughts

    When it comes to mastering how to text a girl for the first time, being genuine, playful, and considerate will always make a strong impression. Whether you’re sending your first text after getting her number or simply looking for good conversation starters for texting, remember to keep the conversation light and engaging. The goal is to make her feel comfortable, interested, and excited to keep chatting. With these 15 tips, you’re well-equipped to not only send that perfect opening text to a girl but also keep the conversation flowing naturally. Be confident, stay curious, and always be yourself!

    How To Differentiate Between Love Bombing And Genuine Care

    Should I Text My Ex? A Complete Guide To Help You Decide

    200 Romantic Text Messages That Will Make Her Want You Badly

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  • How To Talk Intimately With Your Boyfriend Over Text—15 Easy Ways

    How To Talk Intimately With Your Boyfriend Over Text—15 Easy Ways

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    Whether you’re in a long-distance relationship, have a partner that travels often, or are simply not living together, keeping the physical intimacy alive can be a challenge. This is where flirty or naughty texts come in handy. They work great if you want to tease your boyfriend or make him miss you even more. If you’re not confident about how to talk intimately with your boyfriend over text, don’t worry. It’s a skill that comes with practice. Here are some tips on dirty texting to help you get started.

    How To Talk Intimately With Your Boyfriend Over Text—15 Easy Ways To Turn Him On

    Keeping the spark alive in any relationship can be challenging at times, but the right texts can ignite anticipation, excitement, and desire, no matter the distance. Whether you’re apart or just looking to spice things up throughout the day, learning how to talk intimately with your boyfriend over text is all about being playful, teasing, and tapping into your shared connection. Here are 15 tips to help you come up with hot flirty texts.

    Naughty texts for him

    1. Start slow and build up

    First tip on how to talk dirty: don’t rush into it. Create suspense by starting with subtle, flirtatious messages. The key is to build the tension slowly, making him curious and eager for more. Based on how he responds, this also helps you know if he’s in the mood for it or if you should wait for a better time. 

    Examples

    • “I’ve been thinking about you all day… and it’s getting hard to focus on anything else.”
    • “There’s something I’ve been wanting to tell you, but I’m not sure if you’re ready for it yet.”
    • “Every time I think about you, I can’t help but smile… and bite my lip.”
    • “I have a secret, but I’ll let you guess what it is.”

    2. Compliment him

    Men love to feel desired and attractive. Complimenting your man will boost his confidence and make him feel irresistible. So, when coming up with hot flirty texts, focus on both his appearance and his actions that you find attractive.

    Examples

    • “You looked so good the last time we saw each other. I can’t stop thinking about it.”
    • “Your voice is enough to drive me wild… I miss hearing it.”
    • “I love the way you make me feel when we’re together, no one else has that effect on me.”
    • “You have no idea how much I love your hands… especially when they’re on me.”

    Related Reading: 150 Words Of Affirmation Examples To Cement Your Bond

    3. Use descriptive language

    The key tip on how to talk dirty is to offer detailed descriptions and maybe some flirty emojis. Help him visualize exactly what’s going on in your mind. Using descriptive language in your hot flirty texts can paint a vivid picture and transport him to wherever you are, even when you’re apart.

    Examples

    • “I’m lying in bed right now, the sheets are so soft… but they’d feel so much better with you in them.”
    • “I’m wearing that dress you love… you know, the one that makes you look at me like that.”
    • “The way your hands feel on my skin… I can almost feel them now.”
    • “I’m imagining you here with me, and let’s just say, things would be heating up.”

    4. Tease him

    Playfully teasing him keeps the conversation exciting and makes him want to know more. When coming up with dirty things to say to your boyfriend, you can try just leaving hints and make him work for the details. Teasing builds the anticipation.

    Examples

    • “I have a surprise for you next time I see you, but you’ll have to be patient.”
    • “I’m thinking about something… but I’m not sure I can tell you yet.”
    • “You’d love what I’m wearing right now, but you’ll just have to imagine it.”
    • “I’ve been daydreaming about us, but I’ll save the details for later.”

    5. Mention your last time together

    Take a trip down the memory lane. Remind him of your most sexually intimate moments to reignite those memories and feelings. This helps him relive the closeness you shared, bringing the heat back into the conversation.

    Examples

    • “I can’t stop thinking about the last time we were together… you were incredible.”
    • “Remember that night we stayed in and couldn’t keep our hands off each other? I do.”
    • “I keep replaying that kiss we shared before you left. It was electric.”
    • “The way you touched me last time… I’ve never wanted you more.”

    6. Tell him what you’re wearing

    If you’re not sure how to be bold with a guy over text, this is a classic move to start slow. Describing what you’re wearing or hinting at what you’re not wearing can be an instant turn-on. It leaves just enough to the imagination.

    Examples

    • “I just put on that lingerie you love… it’s missing something though… you.”
    • “I’m wearing your t-shirt to bed tonight, it smells just like you.”
    • “Guess what I’m wearing right now… or better yet, guess what I’m not wearing.”
    • “I put on my favorite dress tonight… but I’d rather be taking it off with you.”

    Related Reading: 10 Simple Ways To Romantically Flirt With Your Spouse

    7. Express what you want

    Confidence is sexy. Don’t shy away from describing what you want to do to a guy. Being upfront about your desires shows him that you’re thinking about him and wanting him. It’s a surefire way to make him feel desired and excited.

    Examples

    • “I want you here with me so badly right now.”
    • “I can’t wait to feel your hands all over me again.”
    • “I need you in ways I can’t even explain right now.”
    • “If you were here, I’d show you exactly what’s on my mind.”

    8. Ask him questions

    Another great idea if you’re not confident about how to be bold with a guy over text. Let him lead. Come up with some spicy questions to ask your boyfriend. It gets him thinking and adds an interactive, flirty element to your conversation.

    Examples

    • “If you were here right now, what would you do to me?”
    • “What’s the first thing you’d do if we had the night to ourselves?”
    • “How would you want me to touch you if I was there?”
    • “What do you think I’m imagining right now?”
    Dirty texting
    Ask him spicy questions

    9. Talk about his body

    Not good at coming up with dirty things to say to your boyfriend? Try this. Compliment specific parts of his body that turn you on and what you would like to do with them. Men love feeling physically desired, so letting him know what drives you crazy about him will instantly heighten his excitement.

    Examples

    • “I can’t stop thinking about your hands… they drive me wild.”
    • “Your lips are my favorite… I miss the way they feel on mine.”
    • “I love how strong your arms are… they make me feel safe, and something more.”
    • “I can’t wait to run my hands over every inch of you again.”

    10. Use your imagination

    Create scenarios in your texts where you imagine being together. It could include either describing what you want to do to a guy or what you want him to do to you. Whether it’s something romantic or more playful, engaging his imagination will keep him thinking about you long after the conversation ends. This is especially great advice for coming up with hot things to say to your long-distance boyfriend.

    Examples

    • “If you were here right now, I’d kiss you until we lost track of time.”
    • “I’ve been imagining us together on a quiet beach, just the two of us.”
    • “I keep thinking about what it would feel like if we were alone together tonight.”
    • “If you were here, I’d make sure you never wanted to leave.”

    Related Reading: 21 Exotic Roleplay Ideas To Boost Naughtiness In Your Relationship

    11. Use voice messages

    Another key advice on how to talk dirty is to…well, talk. Text messages are great but a seductive tone can add so much to your naughty texts. Hearing the softness of your voice, or a playful laugh are bound to turn him on. And if things are getting steamy, you can add some heavy breathing or moans to your naughty talk to drive him crazy.

    Examples

    • “If only you knew the dirty little things I want to whisper in your ears as we lay together”
    • “If you miss my voice, you will (with emphasis) come soon”
    • A voice message with you singing along to a dirty song

    12. Be mysterious

    Don’t give all your sass away all at once. Leave him wanting more by being intentionally vague at times. Giving him just enough to keep him interested will make him eager to continue the conversation.

    Examples

    • “I’ve been thinking about something all day, but I’m not sure I should tell you.”
    • “You’d love what I’m thinking about right now… but I’m keeping it a secret.”
    • “Let’s just say, I’ve got some ideas for next time I see you.”
    • “There’s something I want to show you… but you’ll have to wait.”

    13. Send a suggestive selfie

    If you’re comfortable, sending a tasteful and suggestive selfie can be a powerful visual reminder of what he’s missing. A playful or sexy photo will instantly grab his attention. You can pair them with some seductive quotes to increase the impact.

    Examples

    • (WIth a post-shower picture) “Just got out of the shower, thought you’d like to see…”
    • (A cute or spicy selfie) “Just a little something to remind you of me.”
    • (Capturing a scenic place) “You’d love this view… too bad you’re not here to see it.”

    14. Build tension with “What ifs”

    This is a great way to stimulate both your imaginations when coming up with sexy things to say to your boyfriend. Use hypothetical scenarios to build excitement. Asking him “What if” questions allows him to imagine being with you and sets the tone for a more intimate conversation.

    Examples

    • “What if I was there with you right now… what would we be doing?”
    • “What if we had the whole night to ourselves… how would it go?”
    • “What if I could teleport to your room tonight?”
    • “What if we were together right now… how would you feel?”
    On Texting

    15. End with anticipation

    Like cliffhangers in movies or books, leave him wanting more by ending the conversation with a teaser about what’s to come. This builds anticipation and keeps the spark alive for the next time you text or meet.

    Examples

    • “I have so much more to tell you… but I’ll save it for later.”
    • “Just wait until you see me next time… you’re in for a surprise.”
    • “Next time we’re together, you won’t believe what I have planned.”
    • “I’ll tell you more… but only if you promise to think about me tonight.”

    These tips will help you ignite excitement and desire in your boyfriend through text. Remember, the key is to keep things playful, engaging, and personal to your relationship, ensuring that your connection stays strong, even from afar.

    Infographic On Hot Things To Say To Your Long-Distance Boyfriend

    The above-mentioned tips are especially helpful for LDR couples as the distance can make it difficult to maintain physical intimacy. However, knowing how to talk intimately with your boyfriend over text can help keep the romance alive in a long-distance relationship.It can intensify your connection, spark desire, and make your relationship feel just as intimate as when you’re together. Whether you’re looking to tease, compliment, or build anticipation for your next meet, here are some examples of flirty, seductive, and hot things to say to your long-distance boyfriend. 

    Hot Things To Say To Your Long-Distance Boyfriend
    Things To Say To Your Long-Distance Boyfriend

    Frequently Asked Questions

    1. How do I flirt with my boyfriend over text?

    When flirting with your boyfriend over text, include some playfulness, teasing, compliments and naughty talks to keep it interesting while keeping the tone light and fun. Here are some tips:

    • Specific compliments
    • Playful teasing
    • Flirty emojis
    • Subtle dirty texting
    • Random flirty texts
    • Voice notes or pictures

    2. What flirty questions to ask a guy?

    Flirty questions can be a fun and playful way to get to know your guy better while keeping the conversation light and intriguing. Here are some flirty or spicy questions to ask your boyfriend:

    • “What’s your idea of the perfect date? Do I fit into it?”
    • “How are you still single with that smile?”
    • “If you could spend 24 hours with me, what would we do?”
    • “Can you guess what I’m thinking about right now?”
    • “If you had to choose, what’s the most irresistible thing about me?”
    • “What’s one part of me that you find the hardest to resist?”
    • “If we were in a movie, what would our love story be like?”

    Key Pointers

    • When coming up with sexy things to say to your partner, start slow to build up anticipation
    • Start by teasing a little and slowly move on to descriptive language
    • Add seductive voice notes and selfies to drive him crazy

    Final Thoughts

    Keeping the spark alive in a long-distance relationship takes creativity and effort, but with the right approach to intimate texting, you can maintain the excitement and desire, even from afar. You can be as creative as you want with sexy things to say to your boyfriend. You can use seductive quotes, playful questions, role playing, or sexy pictures. By gradually building tension, using vivid descriptions, and making the conversation interactive, you can make your boyfriend feel closer, no matter how far apart you are. 

    To Become A Sexting Pro, Follow These 10 Tips

    21 Common Sexting Codes And Meanings

    Healthy Flirting Vs Unhealthy Flirting – 8 Key Differences

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  • Chill On National Unplug Day With A Gummy

    Chill On National Unplug Day With A Gummy

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    Today is the day to pull the plug on your electronic devices, kick back and enjoy life in real time. It promotes giving our brain, body and eyes a chance to heal and readjust to life in the moment. What better way to start March then letting your mind be an unfettered playground. Science has long been clear excessive screen time is not healthy, so why not chill on National Unplug Day with a gummy.

    RELATED: The Most Popular Marijuana Flavors

    Over the last 15 years, most everyone of all generations has slowly become attached to digital devices. While it has done wonders in the day to day business of work, banking, and staying connected to friends and family, screen times also agitates the brain.  Marijuana’s key psychoactive ingredient is THC. It stimulates the part of your brain responding to pleasure, like food and sex. This unleashes a chemical called dopamine, which gives you a euphoric, relaxed feeling.

    Photo by Tranmautritam via Pexels

    The National Day of Unplugging started in 2009 in partnership with Jewish arts and culture non-profit Reboot and Sabbath Manifesto. The event draws on the Jewish tradition of observing a weekly day of rest, called Shabbat. In Jewish culture, Shabbat is typically observed from sunset on Friday evening until nightfall on Saturday.

    The term digital native refers to people who have grown up using digital technology, and are therefore highly comfortable with and possibly dependent on it. So various generations have a different relationships screens.  But across the board, a little break is positive.

    RELATED: People Who Use Weed Also Do More Of Another Fun Thing

    Science has shown unplugging is positive for you and can make you happier and more productive.  Some of the reasons include

    Screen time disrupts sleep and desynchronizes the body clock.
    Because light from screen devices mimics daytime, it suppresses melatonin, a sleep signal released by darkness. Screen stimulation can delay melatonin release, desynchronizing the body clock. Once disrupted it can effect deep sleep which is how the mind and body heals.

    Screen time desensitizes the brain’s reward system.
    Gaming releases so much dopamine—the “feel-good” chemical. But when reward pathways are overused, they become less sensitive, and more and more stimulation is needed to experience pleasure. Meanwhile, dopamine is also critical for focus and motivation, so needless to say, even small changes in dopamine sensitivity can wreak havoc on you function.

    Screen time induces stress reactions.
    Both acute stress (fight-or-flight) and chronic stress produce changes in brain chemistry and hormones that can increase irritability. Indeed, cortisol, the chronic stress hormone, seems to be both a cause and an effect of depression—creating a vicious cycle. Additionally, both hyperarousal and addiction pathways suppress the brain’s frontal lobe, the area where mood regulation actually takes place.

    Marijuana gummies on the other hand, have a chill effect, and, thanks to data from BDSA, we also know they are the most popular way people, especially those under 45, consume. So give your body and mind a break and chill on national unplug day with a gummy.

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    Anthony Washington

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  • How to Engage All Families (Using Their Phones!)

    How to Engage All Families (Using Their Phones!)

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    Sometimes it’s the most basic of technologies that is the most effective. So it is with the services of the Family Engagement Lab, whose mission statement is, “to catalyze equitable family engagement and student learning by bridging classroom curriculum and at-home learning. As a national nonprofit, our work builds partnerships between teachers and historically underserved families by facilitating ongoing communication and collaboration about learning.”

    Their signature tool, FASTalk, shares at-home learning activities via text messages in each family’s home language. Current partnerships include districts such as Oakland Unified School District and collaborations with the Louisiana Department of Education. In this conversation, Vidya covers the gamut—discussing the evolution in education, especially in the context of social-emotional learning, parent-teacher communication, and diversity, equity, and inclusion. She emphasizes the importance of family engagement in learning and how technology, specifically text messaging, can be a powerful tool for improving communication between teachers and parents.

    Vidya introduces their program called “Fast Talk,” which utilizes prescriptive text messages to positively engage parents in supporting their children’s learning. The conversation delves into the dynamics of school-to-home communication, focusing on the need for positive interactions and the potential of technology to strengthen relationships between teachers, students, and families.

    Takeaways:

    • Evolution in Education: The interview explores the changes in education, particularly in the areas of social-emotional learning, parent-teacher communication, and diversity, equity, and inclusion, influenced by the pandemic and broader cultural shifts.
    • Focus on Family Engagement: Vidya highlights the increasing focus on family engagement in education, citing the importance of collaborating and partnering with families to support students’ learning.
    • Role of Technology: The conversation emphasizes the role of technology, specifically text messaging, in enhancing communication between schools and families. The use of technology is seen as a tool to bridge gaps and make communication more accessible.
    • Positive School-to-Home Communication: Vidya stresses the significance of maintaining positive interactions in school-to-home communication, aiming to build a bank of positive interactions to address challenges effectively.
    • District-Level Implementation: The technology and services discussed are primarily implemented at the district level, with the goal of making family engagement tools more accessible and customizable for teachers.
    • Future Vision: Vidya expresses excitement about the potential for technology to further connect students, teachers, and families. The vision involves creating a more holistic understanding of students, and incorporating their cultural backgrounds and experiences into the learning process for a richer educational experience.
    Kevin Hogan
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  • Too Much Sexting Is Bad For Your Relationship

    Too Much Sexting Is Bad For Your Relationship

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    In the early 2000s, sexting hit the scene.  The combo of sex and texting become highly popular and sending photos become a core part.  In 2023, around 77% of respondents aged 19 years and older have sent a sext, whilst around 88% received a sext.  A little sexting in a relationship can keep things spicy, especially when it comes to long distance courtship. But, if you don’t play your cards right, those very same texts can backfire and bring your relationship down with it. There is, according to research, such thing as too much virtual dirty talk.

    The Fresh Toast – More people do it than you can imagine, but too much sexting is bad for your relationship

    “Hyper-sexters,” as they’re called, are the worst offenders. And while they may be the most sexually satisfied, according to a new study from the University of Alberta, the romantic relationships of these horny texters suffer in other ways.

    Researchers surveyed 615 Canadian and American adults, all in relationships, about their sexting habits. The analyses revealed 4 distinct groups of sexters: non-sexters (71.5 percent), word-only sexters (14.5 percent), frequent sexters (8.5 percent), and hyper sexters (5.5 percent). Researchers then compared these groups on several factors that would indicate well-being and technology-related behaviors.

    According to the study:

    Frequent and hyper sexters reported greater sexual satisfaction but were not significantly different from non-sexters or word-only sexters in relationship satisfaction. Further, frequent and hyper sexters scored more poorly on other relationship variables (i.e., attachment security, commitment, ambivalence, and conflict) than non-sexters or word-only sexters and showed greater media and pornography viewing, technoference in face-to-face interactions with their partner, and infidelity-related behaviors on social media.

    The study’s lead authoer, Adam Galovan, said sexting doesn’t seem to be a feature of a healthy relationship,”  and that “My interpretation is that the sexters are focusing more on the sexual part of their relationship and may be neglecting other areas.”

    RELATED: People Who Use Weed Also Do More Of Another Fun Thing

    In other words, using a removed form of communication to replace actual face-to-face interaction isn’t exactly a recipe for a healthy, nurturing relationship.

    Said Galovan:

    These folks want to get to the end goal — a good relationship — without doing the hard work of talking, listening, and spending quality time together. It’s the instant gratification culture — we want it now. But it’s what you do to get to that goal that actually defines a good relationship.

    Previous research has found sexting is quite prolific in society, “with 58 percent of college students admitting they’ve sent at least one sext, and 62 percent saying they’ve received one.” And what could be a red flag for both partners, men were more likely to sext with a casual partner, while women preferred to do it with someone they were exclusive with.

    RELATED: Single People In This Age Group Are Having The Best Sex

    If you’re in a healthy relationship where trust has been established, go forth and sext. But just make sure to give just as much attention to all the other aspects of your relationship. Sexting can’t replace the heartfelt stuff.

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    Amy Hansen

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  • The Internet Acronym That Leaves Most People Shaking Their Heads | Entrepreneur

    The Internet Acronym That Leaves Most People Shaking Their Heads | Entrepreneur

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    People use acronyms to save time writing, but sometimes these verbal shortcuts waste readers’ time by forcing them to look up their meaning.

    A new study by social media education company How Sociable analyzed Google searches for common internet acronyms to discover the most bewildering ones. To do this critical work, they analyzed the number of searches for each standalone acronym combined with search terms such as “what does the acronym mean,” “acronym meaning,” and “what does the acronym stand for.”

    The results: SMH caused the most-head scratching — or head shaking.

    SMH, “shaking my head,” is commonly used in chats, texts, and other forums when someone is disappointed or frustrated with the conversation, a situation, or another person. The official definition by Merriam-Webster dictionary says that SMH “is used to impart a sense of bemused incredulity.”

    The phrase is often accompanied or replaced with a palm-in-the-face emoji. Variations of SMH include “scratching my head” and the less kid-friendly SMDH (“shaking my damn head”).

    The study found that SMH caused 802,858 searches per month on average, or 9.6 million searches a year.

    Related: Don’t Say It: These Are the Most Annoying Corporate Buzzwords, According to a New Survey

    The top 10 most confusing acronyms

    Right behind SMH on the most confusing acronyms list was ‘TBH,’ with 306,085 searches per month across America. TBH stands for “to be honest” and is commonly used to express frankness or honesty.

    The third most searched for acronym is POV, which is googled around 284,475 times per month in the US. Content creators have been using this term for years to describe the “point of view” of the camera. POV videos are shot from the first-person viewer’s perspective.

    But on TikTok and other social media platforms, POV has been used by some creators to refer to any skit centering around a person in an uncomfortable or awkward situation. An example might be an unfortunate encounter at Urgent Care or the prom.

    @caroline_easom #pov #fyp #doctorsoftiktok #comedy #parody #satire #comedian #skit #sketchcomedy #actor #doctor ♬ original sound – Caroline

    Here is a look at the top 20:

    Courtesy of How Sociable

    “With new acronyms popping up all the time, it will be interesting to see which ones stand the test of time and which ones fall out of fashion,” said a spokesperson for How Sociable.

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  • These Trends Are Set To Enhance Online Dating | Entrepreneur

    These Trends Are Set To Enhance Online Dating | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Today, dating apps are more popular than ever. There were an estimated 26.6 million users of online dating services in the United States alone in 2020, with projected growth to reach 30.5 million users in 2024.

    Nowadays, this industry serves more diverse social groups with people of different backgrounds and interests by introducing new features in existing apps like “Relationship Types” or “Incognito Mode” by various competitors. Moreover, we see a rollout of new niche dating apps like Tinder Uni (Campus Dating), TapDat (Deliberate Casual Sex) and Kindred (Childfree Singles). And we can project further intense competition in this market to perfect users’ experience or take over one niche or the other.

    In this article, we’ll explore the latest trends in dating apps and examine how they’re changing the landscape of modern dating. We’ll also consider the importance of staying safe in the digital world.

    Establishing genuine connections and relationships

    One of the most significant trends in dating apps is the growing desire to build meaningful bonds, with two-thirds of Generation Z ready to switch to in-real-life (IRL) because they can’t find “true love” online. Many users are tired of the superficial nature of online dating, where people often present a carefully curated version of themselves that doesn’t reflect who they truly are. Instead, people seek ways to build genuine and meaningful relationships with others.

    This trend has led to the popularity of dating apps that focus on facilitating deeper connections rather than just swiping through endless profiles. These apps often include personality quizzes, in-depth profiles and advanced search filters, which help users find people who share their values, interests and lifestyles.

    Related: Gen Z Falls In Love With Homegrown Dating Apps

    The significance of authenticity

    Finding a more fitting description of what most people hope to gain from meeting someone online is difficult. It started in the past, but it is ongoing: many people used dating apps to present an idealized version of themselves, carefully selecting their most flattering photos and crafting a personality that they think would be most attractive to others.

    Thus, as users increasingly value authenticity and transparency in their online interactions, they want to see more real, unfiltered photos and read profiles that reflect people’s true personalities and interests. Some apps even encourage users to share more genuine content, such as videos and stories that showcase their daily lives and hobbies.

    Related: 7 Steps to Starting a Successful Online Dating Site

    Innovative communication methods enhance the experience

    It becomes obvious these days that dating apps need to explore new mediums and ways for people to express themselves and add flair to their personalities. In the past, most dating apps relied on simple text messaging as the primary mode of communication between users.

    However, this approach is dated, so dating apps began incorporating new communication, starting with various video implementations introduced during the pandemic and continuing with mediums like voice, in-app games and quizzes and even virtual events. These features make it easier for users to connect and build rapport with potential matches, even when they can’t meet in person. But of course, there is an opportunity for innovation or at least a big upgrade of the user experience.

    Upholding user safety in the digital age

    Undoubtedly, with the rise of online dating comes concerns about online safety. Dating apps have faced a ton of criticism for failing to protect their users from harassment, catfishing scams and other forms of online abuse. A survey by Pew Research Center found that 10% of dating app users had experienced threats of violence, while 35% reported receiving unsolicited sexually explicit messages or images, 28% were subjected to offensive language, and 9% had been threatened with physical harm.

    Now investing in advanced safety features, such as photo verification, background checks, and AI-powered moderation tools, are full in the industry. Feels like we are on the verge of online dating becoming a much safer and more enjoyable environment for everyone.

    Related: Your Identity Could Be Used in Online Dating Scams. Here’s How to Protect Yourself.

    Personalization takes it to the next level

    Finally, as anything online becomes a fingerprint of your life, personalizing a user experience is what many dating apps are in the chase for. Users want to feel that their app is tailored to their needs and preferences rather than providing a one-size-fits-all experience.

    Some dating apps really explore machine learning algorithms to personalize the user experience. For example, they might analyze a user’s swiping behavior to suggest more relevant matches or use data from their profile to create personalized icebreakers and conversation starters.

    The world of dating apps is constantly evolving to meet users’ changing needs and demands. Today, people seek ways to build genuine connections, access authentic content, communicate in new ways, stay safe online, and enjoy a personalized experience that meets their needs. By embracing these trends, dating apps can continue to evolve and thrive, providing a valuable service to millions worldwide.

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    Marina Anderson

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  • 5 Reasons to Add Texts to Your Customer Communications Mix

    5 Reasons to Add Texts to Your Customer Communications Mix

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    Opinions expressed by Entrepreneur contributors are their own.

    Text messaging has become more and more pervasive in business, not just for marketing, but for all types of communications. Text Request, the business text messaging platform, recently released their 2023 State of Business Texting Report, which studies how consumers want to interact with businesses, how businesses are meeting those demands, and how to bridge gaps that may exist. Here are five key takeaways for business leaders to consider. Disclaimer: I work for Text Request and was part of this study, but that is as promotional as this article gets.

    1. Eighty-eight of consumers want to receive texts about appointments

    Appointments are the lifeblood of many businesses, and it’s clear that texting can help you set and keep more of them. Texting may also help you save time and overhead. Consumers are not answering phone calls, and they’re not listening to voicemails. However, 70% say that texting is the fastest way to reach them.

    Instead of calling customers to confirm appointments, send a text. You can send one at a time manually to each person, send a mass message for each day’s or each week’s appointments or connect texting to your existing systems to automate notifications. In any case, texting is more effective and more efficient than individually calling about each appointment. This will also help you keep more appointments on the books since the leading reason people miss appointments is that they forget.

    To set more appointments, and make more money by extension, text customers who are due for their next appointment or service. Text around annual renewals, for seasonal check-ins or whichever period makes sense for you. For example, the dealership where I got my last vehicle texts me every three months about an oil change and tune-up since that’s about how long it takes to drive 3,000 miles.

    Related: 5 Ways to Use Texting to Grow Your Sales and Marketing

    2. People want more SMS promotions (yes, really!)

    Fifty-two percent of survey respondents said they want to receive texts for promotions and discounts, yet only 29% said their businesses are currently sending these texts. There’s a big opportunity here, and it’s important to think of promotions outside the realm of retail. The report lists several examples, including:

    • Prompting customers to schedule appointments or services

    • Telling customers about new services or other offers

    • Fundraising for nonprofits and schools

    • Sharing important reminders

    • Providing discounts or incentives

    These can each be used to drive revenue for your business while creating great customer experiences.

    3. Texting works for B2B businesses, too

    The report notes that texting is sometimes thought of as a great channel for business-to-consumer (B2C) businesses, but not so great for businesses that sell to other businesses (B2B). However, business buyers are still consumers everywhere else they go.

    Eighty percent of people have texted with a business before, and as people have these experiences with consumer services, they begin to expect them from business services, too. Easy applications of texting for B2B businesses include:

    • Touching base during the sales process

    • Finding a few minutes to chat on the phone

    • Appointment scheduling and reminders

    • Customer service and support

    • Promotions about new products and services

    Texting helps you grab people’s attention and get responses. That can have a big impact, no matter who you serve.

    Related: 5 Steps Every 1-Person Sales and Marketing Team Should Follow

    4. The biggest expected trend in 2023 is texting for payments

    This is perhaps the biggest gap the report found between consumers and businesses. It’s also the area that’s expected to see the highest increase in traction over the next year. Sixty-nine percent of people want to receive texts for payment reminders, and 45% want to pay their bills directly through text, yet only 30% of businesses are texting for anything related to payments.

    This is important because taking in revenue is a critical function. If you can’t collect revenue — especially revenue you’re already owed — your business will struggle. Even small delays in collecting payments or having to spend more money to collect those payments can have a noticeable negative impact.

    This is an easy need to solve for, though, because PDF invoices and payment links can be shared through text messages. If nothing else, businesses can begin texting payment reminders to any client with an outstanding balance and include invoices as needed.

    5. Consumers are already comfortable texting with businesses

    Eighty percent of people have texted with a business before, and 58% text with a business at least monthly. Meanwhile, 90% of consumers say they want to text with businesses and other organizations. People are comfortable texting for business purposes, and they’re beginning to expect these kinds of experiences. That poses both a challenge and an opportunity.

    In order to meet customers where they are in 2023, businesses are going to have to add texting into their communications mix. The report notes it will be important to enable text conversations, not just one-way automations because customers want to use texting to reach a business on their terms. In fact, 77% say they want to text a business for customer service and support.

    For many businesses, adding texting as a customer communications channel will be a new effort. However, those who do not take advantage of it to meet customer demand risk losing out to competitors who do.

    Related: 5 Steps to Create Successful Marketing Campaigns

    What should you do with this information?

    There are several clear opportunities for businesses to increase revenue, save on costs and improve customer experiences through text messaging. As with anything in business, the sooner you take action, the sooner you’ll be able to see the fruits of those efforts. But you do not need to run out and overhaul your entire strategy all at once.

    Pick one thing that’s a relatively low lift, that you’ll be able to commit to, and implement it — like replacing appointment confirmation phone calls with text messages. As you and your team get comfortable with that change and can track any improvements, then look for the next opportunity, and repeat.

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    Kenneth Burke

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  • How Texting Customers Could Be the Engagement Tool You Need

    How Texting Customers Could Be the Engagement Tool You Need

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    Opinions expressed by Entrepreneur contributors are their own.

    As we head into the home stretch of the 2022 fiscal year, teams everywhere are looking to close as many deals as possible. expects 2022 holiday retail sales to increase by 4% to 6% from the previous year.

    Given inflation, the firm also expects consumers to shop early and take their time finding the best prices. According to GE Capital Retail Finance, consumers spend an average of 76 days researching major purchases, meaning there might be just enough time left in the year for a sales push.

    Knowing when and how to contact consumers with an offer or deal is a fine art. Having the right content at the right time and delivered on the customer’s preferred channel is key, especially in the later stages of the customer journey — this is where an platform comes in handy.

    Omnichannel communications — a strategy that uses a combination of websites, apps, , phone calls and other ways to reach an audience — have become a necessity for businesses looking to deliver the best experience along the entirety of the customer journey. Leveraging additional platforms such as chat and messaging apps on top of the standard web, social media and app channels provides frequent opportunities to get in front of potential buyers at the right point in their journey.

    Related: Redefining Omnichannel: How To Be Where Your Customers Are

    For busy consumers juggling a ton of priorities, email is not always the best option for communication. On the other hand, chat apps or texts are quick and literally in their face instantly.

    Compared to email, the more personal nature of SMS is one of the leading reasons these messages have an incredible 98% open rate in the U.S., with 60% of those messages being viewed within the first five minutes they are received. Meanwhile, chat apps like Discord, Line, Telegram, Viber, WeChat and WhatsApp are especially popular in countries like , China, India and , where more than 80% of consumers reported using chat apps to interact with brands.

    Buyers want a tailored experience as they progress from first hearing about a service or product all the way through to their purchase. Understanding the needs and expectations of busy consumers and communicating solutions to those needs in a time-efficient and effective way can convince them to buy. Chat apps and SMS provide more opportunities to personalize communications with a specific buyer and require less effort on their part to reply than returning an email or visiting a website.

    Related: 5 Ways to Use Texting to Grow Your Sales and Marketing

    When to leverage messaging

    To be clear, a chat app/SMS strategy for engaging your audience should be brought in methodically, and it should never be used to reach out to a net new buyer.

    An unsolicited chat or text can be seen as “spammy” and risks the consumer feeling ambushed on their personal device, ending any potential relationship then and there. Deeper into the customer journey, however, these messages can work wonders once relationships have been established in other ways.

    Take the case of a typical consumer sales process. The GE Capital Retail Finance survey found that consumers start researching a product or service online more than 60% of the time, and they visit two to three online sources and a comparable number of physical stores before deciding to buy.

    Capturing customer information from website visits or app downloads can provide marketers with a window into their preferred channels. Providing follow-up information, offers or other communications based on their previous activity personalizes the interaction between and consumer.

    Related: Here’s Why SMS Marketing Is Literally the Best Idea Ever

    The power of messaging

    For many, SMS is the most powerful engagement tool during the buyer’s journey. According to my company’s research, marketers cited SMS’s primary benefits as real-time delivery, high open rates and global reach/ubiquity of mobile devices. Additionally, marketing professionals plan to use digital communications to support their customer engagement efforts, including forging meaningful connections with consumers, improving accessibility and improving omnichannel communications.

    And it works. The same survey showed that 80% of B2C marketers reported SMS performed much better than any other channel, especially for advertising and brand awareness. Additionally, more than three-quarters of marketers who send promotions or offers through SMS reported revenue growth in 2020-21, a time when connecting with consumers was challenging due to the pandemic. SMS might just be the future of marketing — our research showed that two-thirds of Gen Z favor text messages over email when interacting with a brand.

    This makes sense. When we want to get a quick note off to a friend or family member, we don’t log into our email and compose a long note — we text them. It is no different for brand engagement. Meeting your customer in the moment with a message that resonates on the device that rarely leaves their side is the most effective way to move the sales forward.

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    Sean Whitley

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