ReportWire

Tag: TeamBuilding

  • This Practice Could Save Your Career From One Bad Google Search | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    One of the most important aspects of someone’s credibility today is what Google reveals about them during a search. Most corporations and individuals understand the value of this and grasp the core concept, though they might not be familiar with the term itself.

    Online Reputation Management (ORM) is the process of creating positive content, suppressing negative press and maintaining a strong online image for businesses and individuals.

    Related: Your Business Is One Google Search Away From a Crisis

    Why is ORM important?

    ORM is essential for businesses and individuals in today’s hyperconnected world. Bad publicity usually results in damaged personal and professional reputations online. These issues can lead to being fired by an employer, getting divorced, losing new customers or even having a hard time raising the next round of funding.

    Think of ORM as digital reputation. The internet doesn’t forget easily, and even a single negative article or viral post can overshadow years of good work. That means your Google search results are often the first “introduction” a potential client, investor or employer has to you.

    Step #1. Monitoring

    Several key elements of ORM help prevent potential disasters. The first is monitoring your online presence to see what people are saying about you or your company. Good monitoring could have prevented the situation above by allowing you to respond before the wave of cancellations and negative feedback.

    The best course of action for this is to use a monitoring tool that helps you track your name online. These tools are often easier, cheaper and more effective than manually searching your name across various platforms. I’ve personally seen companies catch inaccurate information within hours and have it corrected before it picked up traction, saving them from what could have become a reputation nightmare.

    Related: How to Better Manage Your Brand’s Reputation in the Digital Age

    Step #2. Reach out to the source

    After you identify negative search results that you want to delete from Google, the next step is to send an email or reach out via social media to each publication. This is a delicate method, and it’s important not to appear defensive, as that can make the situation worse, and things could go viral.

    The success of this ORM strategy depends on the specific publication and editorial team: the bigger the publication, the fewer chances you have. Smaller blogs and community sites may be open to correction if the content is outdated, misleading or factually incorrect. On the other hand, going after a national news outlet rarely yields results.

    Related: How to Calmly Confront Bad Reviews and Turn Them Into Growth

    Step #3. Improving your reputation

    The best method to fix your reputation is to use the right SEO and PR techniques to push down or bury negative search results in search engines like Google and Bing. By optimizing positive content with the proper SEO techniques, you can rank the positive content higher in search engines and reduce the visibility of unwanted articles, images or forums. On average, it takes 6–12 months to clean the negative search results.

    A strong ORM strategy and persistence can sometimes remove or de-index certain negative pages from search results entirely, particularly if they violate platform guidelines or are misleading. In cases where de-indexing isn’t possible, internet suppression techniques-such as promoting high-authority content — can be used to overwhelm negative content with more relevant, positive search results.


    Over time, Google’s algorithm begins to prioritize your new content. The key is consistency — one or two articles won’t shift results. But six or nine months of steady online reputation work can transform the first page of search results.

    A law firm client I worked with had their reputation nearly ruined due to their arrest. By publishing client success stories, creating authoritative positive content and earning media mentions, we were able to push the false claims to page two within nine months and, as you know, very few people click past page one.

    A case study of ORM in action

    Wendy’s made a huge impact on its online reputation when its social media account rebranded to capitalize on trending memes at the time.

    The Twitter account became known for “roasting” users, connecting trending Twitter phrases to their products, and using humor to build engagement. Although their ORM strategy can’t be conclusively tied to a sales increase, it clearly didn’t hurt.

    Related: Grow Your LinkedIn Audience 10x With These Expert Tips

    Bringing it all together

    Online reputation management is the strategic process of improving the perception of a personal or business brand on search engines like Google. In a world where public perception is shaped by search engines like Google, ORM is no longer optional — it’s essential.

    Whether you’re an entrepreneur raising your next round, a corporation protecting shareholder trust, or an individual applying for a new role, ORM is a long-term investment in credibility. If you don’t control your narrative, someone else will, and it may not be flattering. The companies and people who thrive online are the ones who understand that reputation isn’t just what you do offline; it’s what Google says about you.

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    Ross Kernez

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  • I’ve Built 3 Multimillion-Dollar Businesses — and Here’s My Simple Secret to Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When I started out, the goal was pretty straightforward: Make lots of money. Like most new entrepreneurs, I figured once I’d “made it,” then I’d give back. That part would come later. Success first, impact second.

    Looking back, I now realize that mentality was a massive mistake. In fact, I believe it was one of the fundamental reasons it took me years to find any success. I now realize that pushing purpose to the back burner might be the thing that stalls your growth even more than poor marketing.

    Everything turned around for me when I stopped “chasing paper” and started asking how I could help. When that shift happened, my business started to thrive in ways I never expected. And the money? It followed, as a side effect. It’s a fact that we all know deep down, but too often forget.

    We’re told that giving back is something you earn the right to do once your company is big, your team is built, and your bank account looks a certain way. But the reality is that purpose isn’t a luxury; it’s a growth strategy. This attitude of abundance needs to be something that you embody both internally and externally as well.

    Related: How to Balance Profits With Purpose at Your Business

    The first focus needs to be on how you approach your day-to-day operations. At BotBuilders, our work centers around AI and automation. But that’s not really what drives us. The deeper mission is helping small business owners believe in what they’re building and giving them tools to actually pull it off.

    The more we’ve invested in our clients’ success, the more we’ve seen our own business expand. Not just in revenue, but in reach, loyalty and community. Real relationships have carried us further than any marketing tactic ever could. It’s not something you can track or budget for, but we’ve all experienced how one relationship can lead to exponential growth, on many levels.

    The second way to have an impact is how your company shows outside of your core competency. Namely, in your community. How often do you and your team get out and serve those who need it most? Money is great, but there is no comparison to the difference that a smile can make.

    One of the biggest culture-shaping moments we’ve ever had started in the most unexpected place: a bowling alley in Arizona. Working with Special Olympics Arizona, we put together the Bowl-A-Thon Bash. The annual event pairs athletes with local business owners for high-fives, gutter balls, and a whole lot of laughter.

    At first, it felt like a one-off community event. But after that night, something shifted. It became tradition. And every year we go back it resets something in us. We leave lighter, clearer, and more in tune with what really matters. That one night has done more to anchor our company values than any vision statement ever could.

    Don’t get me wrong, money is important. I’m not dismissing that. But if we’re talking about real impact? Giving your time and actually showing up, things just hit different. Over the years, our team has done all kinds of small things that ended up being huge. We’ve served meals at shelters. We’ve planted trees. We’ve hosted holiday parties in retirement homes just to bring some joy to folks who don’t get many visitors.

    Related: This CEO Says Prioritizing Purpose Over Profit Is Key to Consistent Growth and Sustainable Profit — Here’s Why.

    None of that was fancy. None of it was scalable or “optimized.” But the growth those moments sparked? You could feel it. In how we communicated, how we worked together and how we showed up on Monday mornings. When we work together to do good for others, we are connected on a level much deeper than winning awards or even with traditional team-building activities.

    So if you’re leading a team, never forget the fact that your values are contagious. Culture doesn’t come from the posters on your wall or the perks in your handbook. It’s built in the quiet choices. It shows up in how you respond when no one’s watching. It’s shaped by what you say “yes” to, and what you’re willing to let slide. As my angel-of-a-mother always says, “never miss a chance to help someone out.”

    When you lead with meaning, people notice. They step up. And the ripple effects extend way beyond your team. So don’t wait for the perfect opportunity. You don’t need a giant audience, a massive checkbook or a five-year plan to make an impact. You just need to care enough to begin. You’ll be amazed by what comes of it on every level of your organization.

    Pick something simple. Volunteer for a day, and invite your team into the process. Whatever you do, it doesn’t have to be perfect; it just has to be real. Because when your business stands for something more, people stand with you. And that is when things really start to grow.

    When I started out, the goal was pretty straightforward: Make lots of money. Like most new entrepreneurs, I figured once I’d “made it,” then I’d give back. That part would come later. Success first, impact second.

    Looking back, I now realize that mentality was a massive mistake. In fact, I believe it was one of the fundamental reasons it took me years to find any success. I now realize that pushing purpose to the back burner might be the thing that stalls your growth even more than poor marketing.

    Everything turned around for me when I stopped “chasing paper” and started asking how I could help. When that shift happened, my business started to thrive in ways I never expected. And the money? It followed, as a side effect. It’s a fact that we all know deep down, but too often forget.

    The rest of this article is locked.

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    Matt Leitz

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  • 5 Ways Startup Founders Can Become Team Players and Grow Their Businesses | Entrepreneur

    5 Ways Startup Founders Can Become Team Players and Grow Their Businesses | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As a seasoned performance coach with over two decades of experience working with business owners, I have witnessed how frustrated many business owners are that their startup isn’t growing as quickly as it should or seems to have stagnated in its growth. One common factor that often stands out for such entrepreneurs is their lack of the attributes of team players.

    Your business can only grow to the extent that your abilities as a team player grow, and my experience has shown that cultivating the following five attributes can make you a team player who is well-positioned to see your business grow.

    1. Welcome and build on your team’s ideas

    As a business founder, you may have the burning desire to bring your vision for the business to reality, but business success will not entirely depend on you alone. You need input from your team, and their ideas can be the difference between mediocre business performance and successful steering of the business to higher levels.

    Create opportunities for team members to share their ideas. Brainstorming sessions, weekly meetings and problem-solving sessions can be fertile grounds to get input from the team. Evaluate the ideas generated and find ways to implement those that show the potential to advance the goals of the business.

    2. Coach your team

    Google did a study and found that the best managers and leaders have coaching skills. However, most people confuse coaching with mentoring. Coaching and mentoring are not the same. Coaching is about unlocking the potential in your team. Mastering coaching skills enables you to do that.

    As the founder, you may also have the expertise and experience that your team members lack, which means you’re more likely to mentor or “tell them” how to do it rather than coach them.

    Coaching builds confidence, empowers your team to take on more responsibility, improves problem-solving skills and builds loyalty. The more you coach your team, the more your business will operate as a team effort rather than a one-person show. You’ll not only have a high-performing team, but you’ll also have a high-value team. Double win!

    Related: Be a Mentor: 4 Simple Ways to Change a Life

    3. Adjust your pace to accommodate your team

    This is where the rubber hits the tarmac! Many founders have a burning desire to bring their dream to life “yesterday” and are extremely impatient when their team isn’t moving at the pace they’d like. At this point, you ask yourself two critical questions: Did I hire the right people? Do I consistently share my vision and mission so everyone is clear about the direction of the firm?

    I often tell clients that it may not be possible for their entire team to move at the same blistering pace that the founder is wired for, and it might be necessary for the founder to pump the brakes a little so the team can move at the same pace. This is a hard pill for many founders to swallow, but reminding them that they are not a one-person army allows them to be more accommodating and better able to foster teamwork in the business.

    I am not advocating for letting your employees set the pace of the company. If you hire the right people and coach them regularly, chances are that while they may not move at supersonic speed, they will follow your lead and move at an above-average pace.

    I always give this incident, which I witnessed while visiting a client’s restaurant for a follow-up session. The assistant manager was always pushing her direct reports to work at a blistering pace. The manager had cautioned the assistant to always give a particular employee their tasks in advance so they can accomplish them within a spread-out timeframe. This particular employee was known to be very thorough in anything they do, but if pushed to work at a pace greater than they could manage, they were more likely than not to do extremely shoddy work.

    The assistant manager neglected this important piece of information and one time asked that employee to chop some ingredients and kept hovering over the shoulder of the employee nudging them to work faster. Pushed beyond their limits, the employee nearly lost four fingers when, in a bid to work fast, they ended up accidentally cutting through those fingers. I rushed in with the manager when we heard horrified screams coming from the kitchen, and after the ambulance left with the injured employee, the manager called the assistant to a private corner and gently reminded them about the caution of not pushing that particular employee to work at a faster pace than they were capable of.

    The message? Sometimes, it is helpful to slow down a little so that you can move with the entire team.

    Related: Are You Hiring a ‘Team’ Player – or Someone Just Looking out for No.1?

    4. Share recognition for any successes attained

    Another important tip I give startup founders is that they can become team players who enjoy more than decent business growth on an ongoing basis by sharing recognition for the successes they attain. When you put your team at the center of all success, their motivation and loyalty grow, and they become invested in achieving the firm’s goals.

    Related: Which Do You Need: A Coach or a Consultant or a Trainer? Here’s How to Know.

    5. Consult the team frequently

    Make it a habit to consult your team members frequently. This can be when there are challenges that need to be fixed, when opportunities arise or when planning the next steps or direction of the business. Don’t be the founder who keeps their cards close to the chest and only issues instructions without involving their team.

    As you implement the tips above, you will notice that your team will galvanize around the organization’s goals and mission, and your company will be better positioned to weather any storm. Teams always find a way to win.

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    Jairek Robbins

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