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Katie Ann Lehman
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Katie Ann Lehman
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Taylor Swift is entering a new chapter and embracing her “The Life of a Showgirl” era. Though her Eras Tour is over for now, Swift’s tour outfits, or even her football season ‘fits, are perfect for any die-hard Swiftie looking to dress like her this Halloween. Starting with “The Fate of Ophelia,” Swift’s iconic music video outfits make for the perfect inspiration. Just team these looks with her signature red lipstick and you’re good to go! Ahead, check out 27 Swift costume ideas based on her music video outfits.
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Kelsie Gibson
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Toasty seasonal must-haves: burnt orange sweeping across eyelids, raiding the pumpkin-spice candle stash, and, of course, catching that familiar whiff the moment our fave pop girlie struts out of Starbucks (or Dunkin’ in Sabrina Carpenter’s case—queue the Cereal N’ Milk Latte). Let’s be real: we’re just as hooked on a spicy sip as they are. But here’s the plot twist—you’ve already memorized their fall coffee orders, yet you’re probably blanking on their mocktail moves. Don’t worry, we’ve got you covered. We’ve paired five pop stars with mocktails that are just as cozy, frothy, and extra as their fall wardrobes.
Bold, futuristic, and ever-evolving, the Butterfly Pea Spice Fizz is a drink in metamorphosis—its blue-to-purple hue shifts as effortlessly as Dua Lipa’s sound. Butterflies are practically her signature, from the Versace gown she fluttered into at the Barbie London premiere to her winged look at the 2021 Grammys. Add a splash of spiced pear or cranberry juice and top with rosemary, cranberries, or star anise for a mocktail in full flight.
Check out our recommended recipe here!
TO LEARN MORE ABOUT DUA LIPA:
FACEBOOK | INSTAGRAM | TWITTER | WEBSITE | YOUTUBE
Elegant, floral, and refined—perfectly on brand for Ariana Grande’s Wicked era (cue the splashes of pink). The Blushing Ginger Rose Fizz feels like something Glinda herself would sip between bubble entrances, balancing fall’s cozy spice cabinet—cinnamon, nutmeg, cloves—with a zing of ginger. Finish with edible flower petals for a garnish as enchanting as a good witch.
Check out the recommended recipe here!
TO LEARN MORE ABOUT ARIANA GRANDE:
FACEBOOK | INSTAGRAM | WEBSITE | YOUTUBE
Juicy, fresh, and moody with just the right edge—like an Olivia Rodrigo lyric—the Blackberry Mint Spritzer serves sour attitude with a touch of guts. Its deep purple hue makes it a fall staple, while fresh blackberries and mint sprigs add the perfect garnish—sharp, sweet, and unapologetically cool.
Check out the recommended recipe here!

TO LEARN MORE ABOUT OLIVIA RODRIGO:
FACEBOOK | INSTAGRAM | TWITTER | WEBSITE | YOUTUBE
Shimmery, enchanting, and made for a sparkling sing-along, the Sparkling Berry Glitter Mocktail glitters straight into Taylor Swift’s Red era—the ultimate fall sidekick, whether you’re Team OG or Taylor’s Version. And let’s be real: if anyone’s destined to still have glitter tangled in her hair days later, it’s Taylor. Garnish with fresh berries and a dusting of edible glitter for a drink that’s nothing short of enchanted.
Check out the recommended recipe here!
TO LEARN MORE ABOUT TAYLOR SWIFT:
FACEBOOK | INSTAGRAM | TIKTOK | TWITTER | YOUTUBE
Playful and seasonal with a cozy autumn twist, the Pumpkin Pup-tini is truly man’s best friend—just like Sabrina Carpenter’s knack for turning every era into a crowd favorite. Pumpkin is a non-negotiable for fall, whether you’re sipping it in mocktail form or Sabrina-DIY-ing your jack-o’-lanterns (see our five ideas here). Top it off with a pumpkin slice carved into a paw print—a garnish guaranteed to fetch compliments.
Check out our recommended recipe here!

TO LEARN MORE ABOUT SABRINA CARPENTER:
FACEBOOK | INSTAGRAM | KOMI | TIKTOK | TWITTER | WEBSITE | YOUTUBE
Which fall mocktail are you sipping on, faking a clink with your fave pop girlie? Let us know on Twitter, Instagram, or Facebook—but fair warning, we might get parched.
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Rachel Finucane
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In 2008, Taylor Swift was not only coming up in the world of music with her sophomore album, Fearless, but, more importantly, Britney Spears was making an unexpected and unprecedented “return” after, just months prior, being written off by the media as “never going to come back from” her much publicized mental breakdown. The one most closely associated with the illustrious images of her shaving her own head at a Tarzana hair salon on February 16, 2007. Although her performance at the VMAs later that year was meant to be her much-too-rushed “comeback,” Spears famously “bombed” (by the previous standards she had set for herself) while freely lip-syncing “Gimme More,” the lead single from Blackout. The performance was panned, unjustly so, and Spears went on a continuing emotional spiral for the rest of the year that led to her infamously and tragically being strapped to a gurney on January 3, 2008. A horrendous start to the new year.
As was being placed in a conservatorship soon after on February 1, 2008. Meanwhile, Swift was building up toward releasing Fearless, which would come out in mid-November of that year. The same month that Spears released Circus, her sixth album. In celebration of its release, the title track and second single was put out on December 2nd, Spears’ twenty-seventh birthday (and, to be sure, there were many people who, earlier that year, probably thought Spears was at risk of joining the “27 Club”). The accompanying video, directed by Francis Lawrence (who had previously directed Spears’ perhaps more iconic “I’m a Slave 4 U”), not only centers on various product placements (chief among them, Bvlgari and Spears’ own fragrance), but also Spears as the ringleader of a circus. Yet, despite this theme, there is an undeniable element of “showgirl-ness” to the costumes she wears, in addition to appearing in a dressing room with a brightly-lit vanity mirror before taking her place at the center of the ring.
And with just the opening verse alone, Spears says more about what it means to be a “showgirl” (a.k.a. born performer) than the entirety of Taylor Swift’s The Life of a Showgirl album: “There’s only two types of people in the world: the ones that entertain and the ones that observe/Well, baby, I’m a put-on-a-show kind of girl/Don’t like the back seat/Gotta be first.”
By this time in the video, the viewer has already caught a glimpse of her wearing a see-through number while standing in front of a signature red curtain—the kind that only hangs in front of a stage, used in many an “old-timey” theater. Soon after, she’s walking through the fairgrounds, interacting with her fellow performers by dancing with them. After all, the song is also primarily about her love for this form of expression, and the ways in which dancing in certain environments can create the same kind of chaotic atmosphere as a circus ring. That atmosphere further compounded by the presence of all manner of performers, including a contortionist, ribbon twirler and stiltwalker.
Spears joins in with her fellow showpeople in the center of the ring for a high-octane dance number that proves her assertion, “I’m like a firecracker, I make it hot/When I put on a show/I feel the adrenaline movin’ through my veins/Spotlight on me and I’m ready to break/I’m like a performer, the dance floor is my stage/Better be ready, hope that you feel the same.”
For it is the essence of a showgirl (an inherent people-pleaser) to want the audience to respond to the enthusiastic energy they’re giving off. Spears, even despite being forced to be a “workhorse” for her family throughout every tour starting from 2009’s The Circus Starring Britney Spears, always wanted that positive reaction from those taking in her spectacle. Yet, even though Spears initially boasts of being the one to watch in “Circus,” unlike Swift, she proves herself a more legitimate showgirl in that she actually wants “the common folk” to be a part of her show, urging, “Don’t stand there watching me, follow me/Show me what you can do/Everybody let go, we can make a dance floor/Just like a circus.”
The showgirl element of the “Circus” video begins to really ramp up once she starts to do her “whip and chair choreography” (timed for the moment when she sings, “I run a tight ship, so beware”), soon followed by one of the most visually stunning moments, when Spears is shown in profile as sparks fly above her, raining down behind her, in fact. Something she’s unfazed by, as any seasoned showgirl would be. This is but a preamble to dancing inside a ring that’s now on fire (a.k.a. a ring of fire). And no one knew/knows that metaphor better than Spears, who endured far more flak and scrutiny during the span of 2006-2008 alone than Swift has gotten in her entire career.
Regardless, it’s apparent that Swift is but one of many millennial girls who very much wanted to be Spears (or at least be as adored as her). This being a key reason why “The Life of a Showgirl” featuring Sabrina Carpenter (a fellow Brit enthusiast and frequent homage-payer), the final track on said album, almost comes across as though it was inspired, in some sense, by Britney—the ultimate millennial showgirl. The one who, in Swift’s mind, would have warned/cautioned her against becoming a pop star (the modern equivalent of a showgirl). Thus, Swift painting the picture of visiting a star backstage after seeing her perform. This includes the verses, “I said, ‘You’re living my drеam’/Then she said to me/‘Hеy, thank you for the lovely bouquet/You’re sweeter than a peach/But you don’t know the life of a showgirl, babe/And you’re never, ever gonna/Wait, the more you play, the more that you pay/You’re softer than a kitten, so/You don’t know the life of a showgirl, babe/And you’re never gonna wanna.”
Although Spears posted side-by-side images of the two known photographs of her and Swift together with the caption that the first time they met was during the Oops!… I Did It Again Tour “in 2003,” that doesn’t really track considering that said tour ended in 2001. More plausibly, Swift would have met Spears while she was on 2004’s The Onyx Hotel Tour, at which time Swift would have been fourteen (turning fifteen after that tour ended in mid-2004). Whatever the specifics of the meeting, it happened, and it undeniably influenced Swift. A much as Spears’ music and various indelible performances, whether live or in the music video format. For Swift, that Spears influence was revealed in a very blatant manner just three years after Spears debuted her ringleader costume at The Circus Starring Britney Spears.
While performing “We Are Never Ever Getting Back Together” at the 2012 MTV Europe Music Awards, Swift essentially re-created not only the entire “Circus” video, but also donned a ringleader ensemble that was very similar to the kind that Spears wore for her The Circus tour. Undoubtedly, Spears’ showmanship for the Circus era played a part in this specific rendition. And, funnily enough, Swift would have met Spears for the second time after becoming famous in September of 2008 at the MTV VMAs, when Swift was nominated for the lone, measly award of “Best New Artist.” An image that reveals the stark contrast between before and after fame, as Swift looks far less, shall we say, “rough-hewn” in it.
Alas, for all that Britney might have “taught” Taylor about the life of a showgirl, it still never seemed to sink in that having “grit” (like Brit) is what really makes such a performer. And while Swift might insist she has that combination of chutzpah and tenacity with a song like “I Can Do It With a Broken Heart,” there’s no denying that Spears not only earned her stripes in a way that “softer than a kitten” Taylor never had to, but also the fact that she smiled through her pain in a way that Swift could never possibly fathom. In this regard alone, Spears has more to say about the life of a showgirl than Swift, with “Circus” itself (in spite of being produced and co-written by, unfortunately, Dr. Luke) having more bona fide showgirl dazzle in its three minutes and twelve seconds than the entire forty-one minutes and forty seconds of The Life of a Showgirl.
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Genna Rivieccio
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The undercurrent of anxiety present in some love songs on Reputation, Lover (2019), and Midnights is gone (“I thought I had it right, once, twice, but I did not,” Swift sings on “Wi$hli$t,” track eight on Showgirl)—replaced with the kind of buoyant hope only found in romantic comedies. In the weeks before Showgirl’s release, Kelce joked that he and Swift were living out the Cinderella-style plot of Pretty Woman (1990)—which “has been on [his] and Tay’s movie list for a while.” Actually, he and his brother Jason Kelce agreed on their New Heights podcast that it was more of a “reverse Pretty Woman” with Travis “wearing nothing but a tie when Taylor comes home.” The younger Kelce then made a point of advocating for a twist on the film called Pretty Man, a concept that is semi-realized on the Showgirl track “Father Figure.” “We need to have a CEO billionaire woman be so high-class that she doesn’t know where she’s going. She doesn’t know how to drive a car,” Kelce said.
The ending of Pretty Woman and all its talk of saving princesses from towers is invoked in lead single “The Fate of Ophelia” with lyrics like, “I sat alone in my tower / You were just honing your powers.” Kelce publicly shooting his shot with Swift “felt more like I was in an ‘80s John Hughes movie, and he was standing outside of my window with a boombox saying, ‘I want to date you! Do you want to go on a date with me? I made you a friendship bracelet!’” she said while appearing on New Heights, referencing Cameron Crowe’s ‘80s coming of age film Say Anything. This song nods to that meet-cute with the album-opening line, “I heard you calling / On the megaphone.”
On “Opalite,” named for the manmade version of Kelce’s opal birthstone, there’s a hint of spirited doo-wopping reminiscent of Grease’s “Summer Nights.” But given the fact that Swift and Kelce’s relationship has already inspired a few Christmas movies, it’s hard to ignore that this song feels like an homage to that twinkly, festive way of falling in love on film.
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Savannah Walsh
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Earlier this week, Taylor Swift was the guest on The Tonight Show with Jimmy Fallon. During a segment where Fallon asked her what the last song she listened to, Swift revealed a surprising ritual she performs before every album release:
“So I have this tradition when the eve before I have a new album that comes out that starts a new musical era, I listen to the entirety of the last album that I made. So I listened to Tortured Poets Department to say goodbye to it. I do it every time.”
It seems like such a small thing, but it’s actually brilliant. Because what Swift described isn’t just a quirky artist habit—it’s emotional intelligence in action.
Humans aren’t great at endings. We’re wired to hold on to the things in our lives—the people, projects, and past successes. We like the familiar because it makes us feel comfortable and safe. The truth, however, is that clinging to all of that is usually what keeps us from creating what’s next.
Swift’s ritual is the opposite of that. Listening to her last album before releasing the next isn’t nostalgia—it’s closure. It’s her way of saying, “Thank you, I have to go do this new thing now.” It’s a small, intentional act that creates space for something new.
To be clear, I don’t think the point is that Swift is done with her past music; I mean, she pulled off the most successful concert tour in history by singing through her entire back catalog for three hours a night. This is someone who has deep feelings for the things she makes, and I think that’s the point.
I think this ritual is more about understanding exactly that. Swift cares deeply about the songs and albums she has made, and to “say goodbye” is the most respectful thing she can do. It also frees her to devote that space in her mind and heart to the next thing.
Think about that for a second. Before she hits play on her next era, she stops and honors the one before it. She doesn’t skip ahead or pretend it didn’t happen. She gives it a moment, acknowledges what it meant, and then lets it go.
That’s emotional intelligence—the ability to recognize and regulate emotions instead of being ruled by them. It’s self-awareness, discipline, and empathy all wrapped into one quiet act.
In this case, it’s especially useful. If you’ve followed Swift’s career, you know The Tortured Poets Department wasn’t just another album. It was a reflection of one of the most emotionally raw seasons of her life—a breakup, intense public scrutiny, and a level of pressure few humans could possibly understand.
It was also one of the most successful albums of all time. It sold more than 2.6 million units in its first week, broke vinyl sales records, and became one of the most-streamed albums ever. It was a massive creative and commercial high point.
That kind of success can be a trap. When you’ve built something that big, it’s easy to start believing the best thing you’ll ever do is the thing you already did. Most people in that position try to repeat themselves. Swift doesn’t. She listens one last time, says goodbye, and moves on.
That’s what makes this ritual so powerful. It’s a reminder that letting go isn’t weakness—it’s how you make room for whatever’s next.
And Swift is going to need a lot of room for what comes next. The Life of a Showgirl, released October 3, is already breaking records. It sold more than 2.7 million copies in a single day, outpacing the first-week numbers for Tortured Poets Department. It broke every major streaming record and became Spotify’s most pre-saved album ever.
It also feels, in every way, like the next chapter (or Era, I guess we call them when referring to Taylor Swift). That kind of pivot doesn’t happen by accident. It happens when someone is intentional about closing one chapter before starting the next.
Look, the reality is that you don’t have to be a global pop star to learn something from this. In work, in relationships, in leadership—most of us are terrible at endings. We finish one project and immediately start the next without ever pausing to reflect. We hold on to titles, achievements, or mistakes that define us long after they should have.
But endings matter. They give meaning to what came before and make room for what’s next. Swift’s ritual is simple, but it’s an antidote to the human tendency to cling.
So maybe before you start your next big thing, take a page out of her book. Revisit what came before. Sit with it. Acknowledge it. Say goodbye. Because the truth is, you can’t start a new era if you’re still holding on to the last one.
Most of us could use more of that. We’d be less anxious about what’s next if we were more honest about what’s finished.
Swift’s ritual might sound like a superstition. It’s not. It’s an act of emotional discipline. It’s how you stay human in the middle of a machine that never stops moving. It’s how you give yourself permission to feel the full weight of an ending without getting stuck there.
At the end of the day, maybe that’s the real secret behind Taylor Swift’s longevity. She doesn’t just reinvent herself—she releases herself.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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Jason Aten
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It seems like The Summer I Turned Pretty fever has gotten to Taylor Swift. The romantic drama series, adored worldwide for its emotional storytelling and love triangle, has captivated not only fans but also celebrities—including the global pop icon herself. Recently, Swift was asked to pick a side between Team Conrad and Team Jeremiah, sparking excitement among fans of the hit series.
During her October 7 appearance on On Air with Ryan Seacrest, Taylor Swift gracefully avoided taking sides in the heated The Summer I Turned Pretty debate.
When asked whether she supports Team Conrad or Team Jeremiah, the singer humorously responded that she’s “Team Summer I Turned Pretty.”
Swift, however, beautifully backed her unexpected neutral stance. The singer explained how the show has utilised her music in the most thoughtful ways to highlight the significant moments in Belly’s life. Swift said, “I’m just, I’m here for whatever is next. I support your choices, girl.”
Showing her emotional attachment to the female lead, the singer expressed that she feels her music comes from Belly’s mind. Swift added that she will forever be Team Belly no matter who she ends up with.
Following Swift’s heartfelt comments, series creator Jenny Han reposted her clip on Instagram Stories. During her appearance on Jenna Bush Hager’s podcast, Open Book, Han highlighted the importance of Swift’s songs in the series, especially “The Way I Loved You”.
Han had written a handwritten note to Swift explaining that it would mean the world to her to be using her songs for the series. She believed it would be the greatest gift to her and the fans of The Summer I Turned Pretty. “She really — I felt like she is someone who bets on women. And I felt like she bet on me”, the author added.
Be it “Lover,” “Cruel Summer to this Love,” or “Cardigan,” Swift’s songs have beautifully elevated the emotional scenes of The Summer I Turned Pretty. The feature of “Dress” and “Out of the Woods” (Swift’s Version) in the series finale further cemented the connection of her music with Belly.
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Sibanee Gogoi
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Remember the glitter freckles
that Taylor Swift wore to a Kansas City Chiefs game in October 2024? In the first 48 hours after the singer donned the sparkly patch, sales and web traffic soared by over 3500% and revenue reached the seven figures, per the brand. All eyes have been on the creator of these glitter freckles, Fazit, including Swift’s (one day ago, she posted a photo of herself recording The Life of a Showgirl once again wearing the freckles—GF loves herself some easy glitter). Whether you’re shopping for the OG patches or more festive options, some designs are on sale on Amazon right now.
Shoppers can order the snowflake glitter patch, but you’ll want to move ~ swiftly ~ because they could very well sell out like their counterpart has many times before, especially while they’re marked down on Amazon. Whether you’re hitting the slopes in style, going to a concert, attending a costume party, or gearing up for a football game this winter, you’ll want these patches to add a little extra something to your look.
The Snowflake Speckles feature metallic, blue, pink, and holographic hues all in the shape of cute, tiny snowflakes, of course. And they work just like the OG glitter freckles
: Simply press, pat, and peel for a touch of sparkle across your cheeks. Don’t stress over whether the patch will last because it will! They’re sweatproof and waterproof and made to last the entire day.
Get your glam on with Fazit’s Snowflake Speckles
before shoppers sell them out. Scoop them up below, along with a few other similar options.
Worn by Taylor Swift
Fazit Gold Glitter Freckles Makeup Patches
On Sale 31% off
Fazit Makeup Patches – Orange Speckles – Waterproof – Temporary Face Patches for Women – 6 Count
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Katie Decker-Jacoby
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Taylor Swift says she never formally turned down the Super Bowl LX halftime show — although she wasn’t gunning for it, either.
On “The Tonight Show Starring Jimmy Fallon,” Swift said her team is very close with Jay-Z’s Roc Nation, which books the gig. Roc Nation sometimes calls to ask how she feels about a show before making a formal offer, she said. Though Roc Nation called to inquire about her interest in the Super Bowl, the pop star said she is too focused on her fiancé Travis Kelce’s performance during the NFL season to perform.
MORE: Philly artist Andre Chaney, inspired by his late mother, brings message of hope to Mural Arts Month
“We’re always able to tell (Roc Nation) the truth, which is that I am in love with a guy who does that sport on that actual field, like that is violent chess, that is gladiators without swords, that is dangerous,” Swift told Fallon on Monday night. “The whole season, I am locked in on what that man is doing on the field.”
There was speculation that Swift might do the halftime show after she got engaged to Kelce, who plays for the Kansas City Chiefs. One report said she was offered the chance, but that she turned it down because she wouldn’t own the performance footage. Rapper Bad Bunny was named as the performer in late September.
Swift has never performed at the Super Bowl halftime show. The original report said she previously was unable to perform because she had sponsorships that were in conflict with the NFL, but that she’s now available. However, Swift said it would feel odd to think about doing the show while Kelce was playing.
“Can you imagine if he’s out there every single week, putting his life on the line, doing this very dangerous, very high-pressure, high-intensity sport, and I’m like ‘I wonder what my choreo should be?’” Swift said. “This has nothing to do with Travis, he’d love for me to do it, I am just too locked in.”
Swift was asked about the halftime show during a segment in which Fallon had her confirm or deny online rumors about her life. She also shot down speculation that she was seen walking a mystery dog in Florida and that she had joked that Selena Gomez “beat her to the alter” during a wedding speech for her friend.
However, she did confirm reports that friend Ed Sheeran learned about her engagement on Instagram. After getting engaged, Swift said she was searching through her recent texts to find friends and family to call, and she accidentally missed Sheeran, because he doesn’t have a phone.
“This is one of my absolute favorite people on the planet, and then when the news came out I was like ‘Oh my god, we forgot to call Ed! Oh no,’” Swift said. “He’s like family, I love him, but he doesn’t have a phone.”
Watch the full video below:
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Michaela Althouse
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Because Taylor Swift has increasingly decided to cast herself in the role of “English teacher” to the masses, maybe it should come as no surprise that she opted to not only write a song called “The Fate of Ophelia” for The Life of a Showgirl, but to make it the first track on the album and the lead single. Even though, to be quite honest, of all the schlock on this record, the title track featuring Sabrina Carpenter probably would have been her best bet for “first single” material. But it’s obvious that Swift wants to style herself as some kind of literary authority with this track, even if, for the most part, what comes across is the fact that Swift kind of just likes all the imagery surrounding Ophelia, including plenty of water-related scenes, as well as the famed painting of her by Sir John Everett Millais. Finding it “actually romantic,” Swift delivers her own “Pre-Raphaelite” take on the image by opening the video on a scene of a rather generic-looking rich person’s house (think: the “Blank Space” video) before panning over to a painting off to the side that features Swift in a white dress in “Ophelia pose.”
Naturally, the painting “comes to life,” with Swift rising up as though now on a set. And oh, turns out she is, with the backdrops behind her suddenly lifting as she walks along the sound stage and sings, “I heard you calling on the megaphone” as the presumed director of the “production” does just that (though, needless to say, “megaphone,” within the context of the lyrics, is all about the cheerleader connotation as it relates to football). Swift continues the literalism of the lyrics by taking an oversized matchstick from someone else on the set, miraculously igniting it against her chest and then tossing it casually toward someone else (conveniently, a fire breather) while singing, “As legend has it, you are quite the pyro/You light the match to watch it blow.”
From there, Swift does another costume change into something decidedly more “showgirl”: a sequined red leotard, rounded out by platinum blonde hair. This as she joins her fellow “Eras Tour family” in the dressing room. Commenting on the reunion with her dancers (who appear in various other scenes as well), Swift gushed, “Writing, rehearsing, directing and shooting the music video for ‘The Fate of Ophelia’ was the thrill of a lifetime because I got to be reunited with my Eras Tour family!! I wanted each one-take scene to feel like a live performance and remind us all of how it felt to be at those shows together. Making every moment count. It’s a journey through the chaotic world of show business.” Though, if that was the intent, it certainly doesn’t come across—at least not even one iota as effectively as the chaotic world of show business displayed in, what else, Showgirls. Nor does it have much to do with Ophelia in Hamlet.
Then again, nothing Swift yammers on about in this song really does, least of all the shudder-inducing chorus (which is the part of the song that sounds most like Demi Lovato’s 2011 hit, “Give Your Heart a Break”), “All that time I sat alone in my tower/You were just honing your powers/Now I can see it all/Late one night/You dug me out of my grave and/Saved my heart from the fate of Ophelia.” Never mind that likening Travis Kelce to Hamlet is in extremely inaccurate taste (for intelligence level alone), but, lest anyone forget, he was no Prince Charming positioned in any way to “save” Ophelia from her “fate”: death. What’s more, even if Kelce isn’t the Hamlet to her Ophelia, per se, that Swift likens a fairy-tale romance to being saved (while repurposing Shakespeare in the process) isn’t exactly a “cute look” for 2025. Though it does certainly fortify the long-standing speculation that she’s fundamentally Republican, ergo right at home with the MAGA crowd despite her “bad blood” with the Orange Creature.
In any case, to heighten the cornball factor of it all, Swift gets into the weeds as usual with her special breed of arithmomania by having chosen to release the video on Kelce’s birthday, October 5th. Worse still, she urges, “Keep it one hundred on the land, thе sea, the sky.” This being a reference to his jersey number, eighty-seven, and her favorite/lucky number in general, thirteen, adding up to one hundred.
The video isn’t always quite so precise, coming off like a, that’s right, kaleidoscope of random scenes as one of the showgirls backstage pulls back the curtain to reveal yet another iteration of Swift, who is now dancing onstage (this time with a brunette wig) in something more akin to a 1960s-era getup. Here, too, the intent appears less about promoting an awareness of Shakespearean plays, and more about announcing all the ways in which no one works harder than Swift. During a portion of this performance, Swift and her backup dancers (wearing the same wigs and dresses as her) are presented as though through a kaleidoscope—this tying into how her visualizers for each song on The Life of a Showgirl are also presented in a kaleidoscopic way.
From there, Swift (who obviously directed) cuts to another stage backdrop that features her on a ship as she strums a mark tree (you know, that wind chime-looking instrument) and remembers that this song is supposed to be, at least somewhat, about Ophelia, singing, “The eldest daughter of a nobleman/Ophelia lived in fantasy/But love was a cold bed full of scorpions/The venom stole her sanity.” Naturally, there are some listeners who won’t bother to read that “scorpions” line as a metaphor, and take it to mean that there was, in fact, a scene of Ophelia lying in bed and suddenly getting stung by scorpions. But no, there is no mention of scorpions at any point in Hamlet, with that “symbol” being more prominent in Macbeth (specifically, when Macbeth says, “O full of scorpions is my mind”). Nor did “venom” steal her sanity, men did. Most especially Hamlet, who killed her father, Polonius. Thus, for Swift to liken her Prince Charming to being the proverbial Hamlet to her Ophelia is a bit…ill-advised.
As the camera pans out to show that the ship is part of a more theatrical kind of production than a film one (perhaps another attempt at “paying homage” to Shakespeare), Swift continues to prattle on about how Kelce “saved her” from, for all intents and purposes, suicide. Or rather, emotional suicide. She thus persists in thanking him for “rescuing” her, praising, “And if you’d never come for me/I might’ve lingered in purgatory/You wrap around me like a chain, a crown, a vine/Pulling me into the fire.” And yes, Swift clearly thinks she’s endlessly clever for referencing fire instead of water here, seeing as how Ophelia drowned. But what she’s really indicating is that Kelce is pulling her into the depths of hell. If for no other reason than to co-sign some Faustian pact with the NFL.
Funnily enough, Swift then kind of does “commit suicide” by jumping into the fake water that then transitions into her starring in some kind of 1930s/1940s Busby Berkeley-inspired production (and, by the way, Jennifer Lopez already tread that ground pretty thoroughly with the “Medicine” video) called Sequins Are Forever (they definitely aren’t, but one supposes that was the best “riff” that Taylor could come up with for Elizabeth Taylor’s famed documentary/general philosophy, Diamonds Are Forever). The camera then pans out to once again reveal that this is just a big-budget film production, with the clapperboard informing viewers that the “film” is “featuring” Kitty Finlay (a nod to the “character” that “The Life of a Showgirl” mentions in the first verse, as well as to her grandmother’s last name) and that it is “Take 100” (because Swift splooges every time she self-references, here reminding that she says, “Keep it one hundred on the land, thе sea, the sky”).
The “spectacle” keeps going in the next scene as Swift, now in a brown-haired wig again, sports a “rope dress” to match with the piles of ropes around her as she’s then lifted into the air. This followed by a cut to her doing her Las Vegas showgirl cosplay because she remembered she didn’t play up the showgirl aesthetic enough.
By the final scene, Swift seems to have lost the plot completely with what whatever “meaning” this video was supposed to have by showing Swift being pushed on a cart in a getup that harkens back to her “Lavender Haze” look as she again sings, oh so “eloquently,” “Pledge allegiance to your hands, your team, your vibes.” However, this time when it’s said, Swift ramps up the cringe factor by having someone offscreen pass a football to her to catch. As if the viewer/listener wasn’t already well-aware that the track is all about Travis being a hero/“knight in shining armor” (or rather, in a shining football uniform).
The cart leads Swift through some 1920s-looking hotel, complete with the aesthetic of the bellhops (maybe she had recently rewatched AHS: Hotel and took notes). And, evidently, these bellhops are having a party (one that looks decidedly New Year’s Eve-y, which would make sense considering Swift’s song, “New Year’s Day”). While Swift feigns getting down with “the help” for a minute, she soon steals away to the bathroom where the final shot is of her lying in the bathtub (from the same photoshoot featured on the standard edition of her album cover). Driving home the point that she’s been spared from the fate of Ophelia in that she’s just taking a bath in her showgirl-wear, not drowning. All because some big, strong meathead saved her! Shakespeare would be so proud.
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Genna Rivieccio
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Not gonna lie, Taylor Swift’s interview with Jimmy Fallon on “The Tonight Show” broadcast Monday evening was on the lite side — at one point they talked at length about bread. However, the expanded interview on the show’s website contains some actual news.
During one of Fallon’s trademark games that he plays with guests, Swift was asked to say which of five rumors he’d found online were true, and the first was that she’d declined an offer to be the Super Bowl‘s Halftime performer because she would not own rights to the performance footage. On the broadcast, she makes a face but is not seen saying anything about the issue.
However, in the expanded version of the interview posted on the show’s social media and website, she speaks at length about why she’s not performing at the big game, as had been rumored before Bad Bunny was officially announced as the 2026 halftime entertainer.
After denying with a flat “No” that footage rights were the reason she declined to perform, Swift explained that her management had only received unspecific questions about it from Roc Nation, which programs the Super Bowl’s entertainment, rather than a formal offer. She added that regardless of whether or not an offer was official, she’d be too concerned about her fiancé, Kansas City Chiefs tight end Travis Kelce, to even think about performing in the middle of the Super Bowl (which does not necessarily mean she presumes that he or the Chiefs will be in the game: Halftime performers are announced too early in the season to know which two teams will be playing).
Speaking of Roc Nation, which is led by Jay-Z, she said, “Jay-Z has always been very good to me — our [business] teams are really close. They sometimes will call and say, ‘How does she feel about… [she murmurs something vague meaning ‘whatever’]. And that’s not, like, an official offer or a conference-room conversation, more ‘How does she feel about it in general?’
“And we’re always able to tell him the truth, which is that I am in love with a guy who does that sport on that actual field,” she explained. “Like, [professional football] is violent chess. That is gladiators without swords. That is dangerous. I am, [for] the whole season, locked in on what that man is doing on the field. Can you imagine if he’s out there every single week, putting his life on the line, doing this very dangerous, very high-pressure, high-intensity sport, and I’m like [she puts on a ditzy voice and face], ‘I wonder what my choreo should be? I think we should do two verses of “Shake It Up,” into “Blank Space,” into “Cruel Summer,” that would be great!’”
She laughed before adding, “This has nothing to do with Travis — he would love for me to do it. But I’m just too locked in.”
So — Swifties will have to wait for a Super Bowl Halftime performance… until further notice.
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Jem Aswad
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You think a billion dollars is cool? To offer a Taylor Swift-specific paraphrase of The Social Network, you know what’s cool? Two billion dollars.
Hot on the heels of her latest album release, The Life of a Showgirl, already a success on the charts, Bloomberg updated their estimate of Swift’s wealth and announced that, since they added her to their running billionaire list in 2024, she’s now worth an estimated $2.1 billion—and that’s before any profits from her three-day theatrical event, The Official Release Party of a Showgirl.
And, seeing as that release—not a movie, but a mish-mash of the music video for “The Fate of Ophelia” and behind-the-scenes footage from that, lyric videos, and straight-to-camera footage of Swift explaining her inspiration behind the songs—topped the weekend’s box office, raking in $33 million in domestic ticket sales. It came in above One Battle After Another, Paul Thomas Anderson’s latest film starring Leonardo DiCaprio, and dwarfed fellow debut The Smashing Machine, which took the third slot with $6 million.
So, while Swift’s acquisition of her masters, thus upping her profit on the use of her music, expands her net worth, the proceeds from having both the number one album and the number one movie (at the same time, may we add, something even Prince didn’t accomplish with his own Purple Rain one-two punch) certainly aren’t going to hurt her wallet either.
This isn’t the first time Swift has extended the fan experience to the cinema: In 2023, Swift brought a filmed version of her stage show, perhaps you’ve heard of it, a little something called Taylor Swift: The Eras Tour, to AMC Theaters for an initial 13-week run. It went well, to say the least: The film raked in $180.7 million domestically, and $261.6 million worldwide, making it the most lucrative concert film of all time. The extremely limited release of Showgirl won’t top Eras, of course, but if there was any doubt that Swift could get butts in seats (to use the scientific term) in a variety of media, consider it thoroughly banished, opening the door for future multimedia experimentation for the artist.
A representative for Swift did not immediately respond to a request for comment.
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Kase Wickman
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For the release of her twelfth album, “The Life of a Showgirl,” Taylor Swift sent fans on an online scavenger hunt this weekend, which began by searching for “Taylor Swift” on Google. But as fans unveiled secret videos as part of the campaign, some fretted that the clips looked like they were AI-generated — and they were not pleased.
A Google search for the singer’s name yields a cryptic message: “12 cities, 12 doors, 1 video to unlock.”
Fans had to figure out the location of the doors, then physically find them and scan a QR code, which surfaced 12 unique videos that contained the clues needed to solve the puzzle. When fans Googled the correct phrase, another orange door appeared, which fans had to collectively “knock” on by clicking 12 million times. Finally, the door “opened,” revealing a lyric video for “The Fate of Ophelia,” which has its own orange door progress bar on YouTube.
YouTube had scored the video exclusive for the track, as well as the lyric videos from the remaining songs on the new album.
Google initially announced the scavenger hunt in a video on Instagram. The video begins with an aerial view of Earth, then quickly zooms in on a hilly, bejeweled landscape, until we see an orange door, overlayed with a Google search bar.
While Swifties love a puzzle, some were rubbed the wrong way by the 12 clue-containing videos, which looked to be AI-generated.
Instead of searching for clues to unveil Swift’s new lyric video, as Swift intended, some fans began to scour the video clips like detectives, looking for signs that the scenes were synthetic. However, while there are clips that look computer-generated, it’s unclear if they were made using AI, and if so, to what extent.
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It would make sense if these videos were generated using Google’s AI products. As OpenAI shows off its new Sora 2 video generator, this Taylor Swift collaboration would be a serendipitous opportunity for Google to show millions of Swifties what its Veo 3 model can do.
Google did not respond to TechCrunch’s request for comment on how these videos were generated or if Swift and Google worked together on this activation by using Google’s own AI technology. But Swift’s team and Google have teamed up for similar promotional activities in the past, we should note.
The use of AI in creative works is a sensitive subject. Some artists think these tools can help them, while others have protested the manner in which large language models are trained on their work without consent, effectively using artists’ own work to create the technology that could threaten their livelihoods.
Even Swift herself spoke out about the dangers of AI after President Donald Trump shared an AI-generated image of her showing support for his campaign last year; the incident spurred her to post an endorsement for former Vice President Kamala Harris, who ran against Trump in 2024.
“Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site. It really conjured up my fears around AI, and the dangers of spreading misinformation. It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter,” she wrote on Instagram at the time.
The controversy around Swift’s possible use of AI is amplified given her own stature in the music industry.
While AI may appeal to some artists as a way to cut costs, the billionaire musician has every possible resource at her disposal to bring the fantastical scenes from her promotional videos to life.
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Amanda Silberling
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Taylor Swift once said, “You deserve to own the art you make.” Apparently, that doesn’t apply to the millions of artists who have had their works fed into the data wood chipper that is generative AI tools. In the lead-up to the release of the world’s biggest pop star’s latest album, “Life of a Showgirl,” fans were treated to easter egg videos designed to build hype. Instead, sharp-eyed Swifties started to spot what appeared to be AI-generated imagery within the teaser videos, and launched full Swift-vestigations into the situation.
The alleged generative AI material appeared in a series of short promotional videos. Those videos were accessed via QR codes that were posted on 12 orange doors located in 12 different cities. The videos, originally uploaded via YouTube Shorts, are no longer available, but Gizmodo reviewed purported re-uploads found online. Each video featured letters which, when put together, provided the phrase, “You must remember everything, but mostly this, the crowd is your king.” But the mystery that Taylor’s king took more of an interest in seemed to be, “Why do some of these videos look a little off?”
No one from Swift’s camp has confirmed in any way the use of generative AI in the promotional videos, but there is certainly enough on-screen to create suspicion. Users have pointed out clipping and disappearing imagery in some videos that suggest that what you’re seeing is created with generative AI. The videos appear to be a part of a partnership with Google, according to a report from The Tennessean, which covered the orange door reveal that appeared in Nashville. Gizmodo reached out to Google for comment regarding its involvement in the videos, but did not receive a response at the time of publication.
This is AI, watch the hanger randomly disappear
Taylor swift a billionaire, is using AI for promotion. https://t.co/OyzamoLdtQ pic.twitter.com/f4rp7fWBCT
— Happi (@HappiiFunTime) October 4, 2025
Others have called out some lettering that appears in different shots that have a distinct AI-generated quality to them, in that they are largely nonsense. A treadmill that appears in one video, for instance, has buttons that read “MOP,” “SUOP,” and “NCLINE,” with letters that are curved and blurred in ways that suggest there’s something more than just some wear and tear on the buttons. Another image, a notebook, also appears to contain made-up lettering that a human would be unlikely to make, on account of the fact that a human knows what letters are.
this is ai + either taylor is the powerful woman that has power over every aspect of her art (music, promo etc)so she definitely approved this or she doesn’t let’s not switch narratives only when it benefits taylors ok? pic.twitter.com/mCkplSDuxw
— fifo | the life of a showgirl 🍂🍁 (@closureblvd) October 5, 2025
Not a criticism of Taylor herself, moreso her team/company…. the lettering on this treadmill is a very well known indicator of AI generated text. pic.twitter.com/qCDzoCkufW
— katie ❤️🔥 (@13poetsdept) October 4, 2025
Generative AI systems are notoriously bad at generating text because, while these systems have been trained on massive sets of data and images containing text, the model has no concept of what it’s actually “looking” at. This is why generative AI models can spit out images of watches and clocks, but it’s often hard to get them to display specific times, because the model has no idea how to tell time. It just knows clocks have lines that mark time, not what those lines actually indicate.
The inconsistencies were surprisingly common throughout the videos. Viewers pointed out a squirrel that appears to transform into a chipmunk at one point, and a changing number of lamps that appear in another shot. The Swift diehards took particular offense to an AI-generated version of a piano and guitar that was used on Swift’s Eras Tour, which shouldn’t be surprising given how big a deal was made of those custom-made instruments at the time.
It doesn’t appear that generative AI was used in the creation of Swift’s music videos for the new album, and there doesn’t appear to be an indication that generative AI was used in the feature film released to mark the launch of the record. Gizmodo reached out to representatives for Taylor Swift, as well as Rodrigo Prieto, cinematographer of “Taylor Swift: The Official Release Party of a Showgirl,” for comment regarding the potential use of generative AI in the making of these promotional videos, music videos, and the film. No parties responded on the record at the time of publication.
On its face, this appears to be a pretty major blunder. You can’t tell your superfans, who think every word you speak and image you post contains secret messages, to look for clues in an AI-generated video and not expect them to spot inconsistencies. But hey, maybe these weird anomalies are just part of another Easter egg reveal, right?
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AJ Dellinger
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Taylor Swift made a splash at the box office this weekend with her “The Official Release Party of a Showgirl” film earning $34 million in U.S. ticket sales.
The limited-time film, which debuted Oct. 3 — the same day Swift’s album “The Life of a Showgirl” — was the top movie in the U.S. this past weekend. Globally, the movie earned a total of $50 million, according to an AMC spokesperson who shared ticket sale figures with CBS News.
“The Official Release Party of a Showgirl” played at hundreds of theaters nationwide over the weekend to enthusiastic fans decked out in friendship bracelets and other Swift-themed attire. The movie featured the world premiere of Swift’s music video, “The Fate of Ophelia,” one of the 12 tracks on her new studio album, along with behind-the-scenes footage.
“For Taylor Swift to harness the power of the movie theater to build her brand, create excitement among her fans, and create a communal experience outside of her touring, outside of her live performances, is really a stroke of genius,” Paul Dergarabedian, senior media analyst for Comscore, told the Associated Press. “To be able to add another $33 million to the box office bottom line is much welcomed by theater owners who were looking for content for their big screens.”
AMC announced the 89-minute film two weeks ago, prompting fans to flock to the chain’s ticketing site for the limited theatrical run from Oct. 3 to Oct. 5 in the U.S. It is the largest grossing album debut theatrical event of all time at the domestic and global box office, according to the AMC spokesperson.
The release marks Swift’s second partnership with AMC. After the Eras Tour, which netted a record-breaking $2.2 billion, she released an accompanying concert film, becoming the biggest of its kind to date. That movie earned between $95 million and $97 million in North America during its opening weekend.
Other companies have also sought to cash in on the hype surrounding the 35-year-old pop star’s new album, with Krispy Kreme offering doughnuts in its signature colors and KitchenAid releasing a limited-edition orange mixer inspired by the record. On Oct. 3, Magnum Ice Cream gave out glitter-coated bars at a pop-up on New York City’s Cornelia Street, where Swift once lived.
Despite mixed reviews from critics, Swift’s “The Life of a Showgirl” became Spotify’s most streamed album in a single day within 11 hours of its release.
contributed to this report.
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FILE – Taylor Swift performs during “The Eras Tour” in Nashville, Tenn., May 5, 2023. According to Spotify Wrapped, Swift was 2023’s most-streamed artist globally. (AP Photo/George Walker IV, File)
LOS ANGELES (AP) — Taylor Swift’s new film, “The Official Release Party of a Show Girl,” has topped the weekend box office with $33 million in North America.
The AMC Theatres release was announced just two weeks ago and features music videos and behind-the-scenes footage.
This success follows her “Eras Tour” concert film, which opened to $96 million nearly two years ago.
Meanwhile, Dwayne “The Rock” Johnson’s drama “The Smashing Machine” debuted in third place with $6 million.
Other notable releases include “One Battle After Another” at $11.1 million and “Gabby’s Dollhouse: The Movie” at $5.2 million.
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Grant McHill
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It might have looked like a heavyweight matchup, but Swift’s devoted fanbase once again proved unstoppable with her film “The Official Release Party of a Show Girl,” which debuted at No. 1 with $33 million in North America, according to Sunday estimates from Comscore. The AMC Theatres release — announced only two weeks ago with minimal promotion — served as a companion piece to Swift’s 12th studio album, packaging music videos, behind-the-scenes footage and profanity-free lyric visuals into an 89-minute experience.
The film played at all 540 AMC theaters in the U.S. for three days, ending after Sunday. AMC aired the show in Mexico, Canada and across Europe.
“For Taylor Swift to harness the power of the movie theater to build her brand, create excitement among her fans, and create a communal experience outside of her touring, outside of her live performances, is really a stroke of genius,” said Paul Dergarabedian, the senior media analyst for Comscore. “To be able to add another $33 million to the box office bottom line is much welcomed by theater owners who were looking for content for their big screens.”
It comes nearly two years after her “The Eras Tour” concert film opened to $96 million, with Swift extending her streak of box office dominance.
Meanwhile, Johnson saw a more modest showing. His A24 drama “The Smashing Machine,” co-starring Emily Blunt, opened in third place with a mere $6 million, trailing Paul Thomas Anderson’s “One Battle After Another,” which earned $11.1 million and has now accumulated $107 million globally.
Despite strong reviews and a 15-minute standing ovation at the Venice Film Festival — where Johnson drew praise for portraying MMA legend Mark Kerr — the film marked one of the lowest openings as a lead.
“When major movie stars branch out into more indie roles, like Tom Cruise in ‘Magnolia,’ they’re trying to redefine their career,” Dergarabedian said. “They can straddle both universes, so Dwayne Johnson and all the acclaim he’s getting. That prestige factor. That’s the currency. He knows box office. He studies this and he’s a business person. But also realize that when you go outside of your comfort zone, it puts him in a certain light. … Dwayne Johnson is redefining what he can do.”
Beyond the two marquee names, the rest of the weekend lineup offered a wide mix ranging from animated adventures to horror sequels and international releases.
DreamWorks Animation’s family adventure “Gabby’s Dollhouse: The Movie” debuted in fourth place with $5.2 million, expanding the popular Netflix preschool series to the big screen. Warner Bros.’ supernatural thriller “The Conjuring: Last Rites” followed in fifth with $4 million, pulling in $458.2 million globally.
In sixth was “Demon Slayer: Kimetsu no Yaiba – Infinity Castle,”the latest entry in the hit Japanese anime saga, earning $3.5 million. A re-release of “Avatar: The Way of Water” made a splash in seventh with $3.1 million — a solid return for the 2022 blockbuster ahead of “Avatar: The Fire and Ash” on Dec. 19.
Rounding out the top 10 were “The Strangers: Chapter 2” with $2.8 million, the IFC dark comedy “Good Boy” with $2.2 million, marking the company’s second-best opening weekend ever. “Kantara: A Legend – Chapter 1” with $1.7 million.
Dergarabedian said he’s looking forward to October films such as “Tron: Ares,” “Kiss of the Spider Woman” and “Roofman,” starring Channing Tatum.
With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:
1. “The Official Release Party of a Show Girl,” $33 million
2. “One Battle After Another,” $11.1 million.
3. “The Smashing Machine,” $6 million.
4. “Gabby’s Dollhouse: The Movie,” $5.2 million.
5. “The Conjuring: Last Rites,” $4 million.
6. ““Demon Slayer: Kimetsu no Yaiba – Infinity Castle,” $3.5 million.
7. “Avatar: The Way of Water,” $3.1 million.
8. “The Strangers: Chapter 2,” $2.8 million.
9. ““Good Boy,” $2.2 million.
10. “Kantara A Legend: Chapter 1,” $1.7 million.
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Jonathan Landrum Jr., The Associated Press
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