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Tag: swimsuit

  • I’m Small-Chested and Tried on a Ton of Swimwear—These 6 Styles Fit the Best

    I’m Small-Chested and Tried on a Ton of Swimwear—These 6 Styles Fit the Best

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    Over here in sunny Los Angeles, it feels like summer may never end, which, for the record, I’m not the least bit mad about. Since I anticipate months more of beach days, I’m still shopping for some new bikinis to add to my rotation. But not just any bikinis—I’m looking for ones that best suit my smaller-sized chest.

    While my cup size may fluctuate throughout the month (anyone else?), I’m usually a solid 34B. There are certain styles I’ve found that really don’t look the best on my smaller chest, like straight-across bandeau tops and high-neck swimsuits. I strongly stand by the statement “every body is a bikini body,” however, I personally feel most confident in a swimsuit when the fabric isn’t swallowing up my top half. There are six styles, in particular, I find best highlight my smaller boobs. Shop them all—ranked from the most revealing styles to least—below.

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    Michaela Bushkin

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  • String Bikinis Are Back, But They Aren’t What You’re Thinking

    String Bikinis Are Back, But They Aren’t What You’re Thinking

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    When it comes to swimwear, we’ve shared everything from the trends celebrities are all over this year to the brands I recommend to all my friends and where to buy the most photogenic suits. While testing out some of the season’s newest styles and silhouettes, I noticed a solid number of swimwear lines are pushing string bikini bottoms. Now, we know what you’re picturing: side-tie bottoms that were popular in the early 2000s and typically made with a low-rise fit. But that’s not what I’m referring to. The new wave of string bikinis is way chicer (IMO) and designed without double side ties. Aussie-based swimwear labels like Asara and Bāmba are leading the pack on the updated silhouette.

    Celebrities like Bella Hadid and Victoria’s Secret model Josephine Skriver are already supporting this fresh version of super-thin swimsuit bottoms as well. To embrace this year’s version of the string bikini, we suggest taking note from Skriver and wearing the bottoms hiked up super high. This will not only elongate your legs but also lend a very “Bond-girl look,” as Skriver told us in an interview. Whether you’re simply curious about the style or ready to add the latest bikini trend to your swimsuit collection, we shopped out the coolest string bikini bottoms online right now. See them all below.

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    Michelle Scanga

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  • 28 Swimsuit Styles to Try If You Have a Long Torso

    28 Swimsuit Styles to Try If You Have a Long Torso

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    Finding a perfect swimsuit can be just as tricky as finding the perfect pair of jeans or white cotton T-shirt. There are so many options on the market that it’s hard to weed out the good ones, especially when it comes to online shopping. Now, add in the fact that you’re tall and have a long torso, and things get even trickier. One-piece swimsuits are always the go-to style when it comes to finding a swimsuit that’s equally cute and comfy, but sometimes, they’re just not long enough. That’s why you need to focus on brands that carry tall styles, such as ASOS and J.Crew, or specific silhouettes that won’t allow any wardrobe malfunctions (aka undesired wedgies).  

    From deep-V silhouettes that will flatter you regardless of your height to cutout one-pieces that won’t ever be too tight in length to color-blocked pieces that will fall just right on your torso, there’s a one-piece out there that won’t have you wiggling up and down while you’re trying to relax at the beach or by the pool. That’s why we rounded up 28 swimsuits for long torsos so you have one less thing to worry about when getting ready for summer.

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    Bianca Nieves

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  • 4 Outdated Swimsuit Trends I’m Ditching and the Timeless Ones I’ll Wear Instead

    4 Outdated Swimsuit Trends I’m Ditching and the Timeless Ones I’ll Wear Instead

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    As someone who doesn’t buy new swimsuits all that often, I tend to avoid trendy ones for the most part. I only wear swimsuits a few times a year (which I should probably change because life is short), so I don’t want to spend a ton of money on new ones every summer. The solution is to buy ones that don’t go out of style, like ever.

    With fashion’s shift toward quiet luxury, I’m feeling an especially strong gravitational pull toward more classic items in general, and that applies to my swimwear. Accordingly, I’ve pinpointed four specific swim trends that will be chic forever and four I don’t think will stand the test of time. Keep scrolling to shop the internet’s best version of the four classics to prepare you for your most elevated summer poolside looks yet.

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    Allyson Payer

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  • I’ve Started to Shop for Swimwear—5 Cool Brands I’ll Be Wearing This Summer

    I’ve Started to Shop for Swimwear—5 Cool Brands I’ll Be Wearing This Summer

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    When it comes to swimwear, I am somewhat of an expert. I have tried almost every style of swimsuit and almost every brand you can think of. I love swimwear, and as a person who highly anticipates summer every year, I have always loved shopping for swimsuits and adding chic new ones to my collection. As I am on a journey to having my most stylish summer yet, I have been experimenting with different styles, cuts, fabric choices, and brands and have found some new suits that are total game changers. There are swimsuit brands that are my usual go-tos for high-quality, flattering swimwear, but recently, I have discovered some new brands that I’m itching to try. I’ve rounded up my top five swimwear brands that are so good you’ll be thanking me later.

    Keep scrolling to see which swimwear brands I’ll be living in this summer.

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    Grace O’Connell Joshua

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  • I Went Searching for the Best Under-$100 Swimsuits at Nordstrom—29 Picks I Love

    I Went Searching for the Best Under-$100 Swimsuits at Nordstrom—29 Picks I Love

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    It’s that time of year when we all pull out the swimsuits we had tucked away all fall and winter and start getting ready for beach days, pool parties, and summer vacations in the future. I’ve always been the type of person who loves to shop for new swimwear because it’s so much fun. When it’s time to shop for new swimwear, that’s the first real indication that summer is, in fact, around the corner. As much as I love to shop, I always keep budget in mind, so the first place I went to when giving my swim collection an update was Nordstrom. Any Nordy person will tell you the retailer has everything. If you’re looking for a one-piece, a triangle bikini, a bandeau top… You name it—Nordstrom has it.

    I found 29 swimwear items that are under $100 and so chic. Keep scrolling to see which suits stood out among the rest.

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    Grace O’Connell Joshua

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  • Summer Swimsuits Have Arrived, and These 29 Are Sitting In My Cart

    Summer Swimsuits Have Arrived, and These 29 Are Sitting In My Cart

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    I’m currently in the midst of planning a summer vacation that has me very invested in mapping out everything from hotels to restaurants to must-see sites. But one of the first things I started thinking about was what I’d pack in my suitcase. While there are several vacation shopping finds to consider, I want to begin by diving into the great summer swimsuits that have just hit the market.

    I gravitate toward pieces with classic lines that I can wear year after year, and so I have my eye on swimwear from brands like Matteau, Eres, Jade Swim, and Oséree. Of course, other brands responsible for cool directional swimsuits are also on my radar. Below, find my picks for the best swimsuits to add to your cart right now.

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    Kristen Nichols

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  • If You Want to Look Expensive at the Beach, Try This Swimsuit Style

    If You Want to Look Expensive at the Beach, Try This Swimsuit Style

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    If you’re looking for a swimsuit style that screams quiet luxury, look no further than the one-piece. Along with being a timeless classic, it’s a great way to elevate your beach or poolside look and stand out from the sea of bikinis. Plus, has anyone ever told you how flattering they can be?

    One-piece swimsuits have come a long way from the “boring” black suit we often associate with childhood swim lessons. The 2023 update is alluring and an instant confidence boost. From intricate cutouts to exciting color blocking, there’s a style to suit even the girl who lives for an itsy-bitsy bikini. If you want to turn heads and ensure you look expensive at the beach, try one of these 29 one-piece swimsuits.

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    Sierra Mayhew

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  • The 16 Best Swimsuit Brands You Can Buy This Season, According to Our Editors

    The 16 Best Swimsuit Brands You Can Buy This Season, According to Our Editors

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    I’m constantly chatting with Who What Wear editors to get their takes on the coolest fashion trends of the moment and the brands they’re most excited about. After all, it’s our job to know what’s happening in fashion, what’s cool, and what’s about to be cool—and my fellow editors are constantly introducing me to labels that weren’t on my radar before.

    With warmer weather upon us, I’ve been tapping them to learn which bikinis and one-piece swimsuits they’re excited about and which ones they think will define fashion for the season ahead. Here, they’re highlighting the best swimsuit brands to know this season. From a designer tapping into the trends everyone is talking about to their go-to brands for affordable finds, these are their favorites. Scroll to shop their picks and see which swimwear labels made it onto my shortlist.

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    Kristen Nichols

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  • Demi Moore’s Leopard-Print Bikini Will Absolutely Inspire My Next Purchase

    Demi Moore’s Leopard-Print Bikini Will Absolutely Inspire My Next Purchase

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    Summer is right around the corner, which means a lot of people are shopping for swimsuits right now. If you’re searching for some ideas, celebrities have got you covered. While Blake Lively’s black one-piece swimsuit with an ab-baring cutout is certainly a worthy choice, perhaps Demi Moore’s leopard-print bikini is more your speed. 

    In a new Instagram post with her adorable dog Pilaf, Moore posed in an itty-bitty bikini that immediately inspired my next purchase. A leopard-print swimsuit is a classically cool trend that will never go out of style—promise. Below, I rounded up my favorite versions from H&M, Topshop, Good American, and more. Happy shopping!

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    Erin Fitzpatrick

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  • I Love Pretty Swimsuits—29 Beautiful Picks I Just Spotted at Shopbop

    I Love Pretty Swimsuits—29 Beautiful Picks I Just Spotted at Shopbop

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    Swimsuit season is just around the corner. Whether you’re a one-piece devotee or a bikini lover, we’ll all be shimmying into our swimsuits soon to indulge in summer fun. If you’re like me, choosing a new piece of swimwear is so exciting. Digging through the cuts, colors, and pretty patterns gives your brain an instant dose of serotonin. Recently, I found some gorgeous swimsuits while scrolling through Shopbop, and I haven’t been able to get them out of my head since.

    If you’ve been dying to browse the prettiest swimsuits of the season, look no further. I’ve curated my favorite Shopbop swimsuits for you. Keep scrolling to uncover my favorite swimsuit finds from the coolest brands on Shopbop. Who knows? Maybe you’ll find a piece worth wearing to the beach this summer.

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    Chichi Offor

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  • H&M Has 150 Swimsuits in Stock—These Are the 27 Cutest Ones Under $40

    H&M Has 150 Swimsuits in Stock—These Are the 27 Cutest Ones Under $40

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    In case you missed it, I wrote a story last week about the 2023 swimwear trends celebrities are already wearing. Spoiler: Dua Lipa is a fan of cutouts, Vanessa Hudgens sticks to classic triangle bikinis, and Ciara is partial to fun prints. Well, what if I told you that I found each and every one of those trends for less than $40? Yep, that’s where H&M comes in.

    You can always rely on H&M for affordable interpretations of current trends, and swimwear is no exception. The retailer’s selection is truly top-notch right now and includes all sorts of styles, including high-waisted, halter, strappy, floral, and striped pieces. Scroll down to shop my favorite H&M swimsuits for spring and summer 2023. Vacation beckons. 

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    Erin Fitzpatrick

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  • 12 Swimsuits With Tummy-Control Technology

    12 Swimsuits With Tummy-Control Technology

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    When I’m on vacation, there are no rules. If I want a mimosa at 9 a.m., it’s mine. If I want to order three desserts and share them with my friends, I absolutely will. Are we dining out for every meal? Yes. This leads to some natural bloating, and I’m a confident person, but getting dressed for the beach following this can often give me a bit of the jitters. So allow me to let you in on a little secret that people just don’t talk about enough: tummy-control swimsuits.

    It’s genius. I’m introducing you to the Spanx of swimwear. These styles could help you feel your best on the beach because that’s what really matters. Without hiding your natural beauty, these swimsuits will show off your beautiful curves in the best way possible. Enjoy the show.

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    Sierra Mayhew

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  • Hailey Bieber’s $74 Bikini Signals a Major 2023 Swimsuit Trend

    Hailey Bieber’s $74 Bikini Signals a Major 2023 Swimsuit Trend

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    Welp, Hailey Bieber is ready for summer. She made it known on Instagram over the weekend to her 50 million followers. Bieber is the ultimate celebrity trendsetter, so the swimsuit she posted to her account is a big indicator of swim trends to come for summer 2023. Oftentimes, swim trends are as simple as a color, and I predict that’s the case this time.

    One of the biggest spring ‘23 runway trends is lime green (as seen in the collections of Proenza Schouler, Coach, Fendi, Victoria Beckham, and more). Bieber’s $74 Skims swimsuit capitalizes on that trend, and I think hers will be the first of many lime green swimsuits we’ll see on Instagram this year. While Bieber’s Skims swimsuit is on its way to selling out, I found a few other lime green swimsuits that fit the bill.

    Scroll to shop the affordable Skims swimsuit in the remaining sizes along with a few other lime green swimsuits I think you’ll like.

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    Allyson Payer

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  • 6 Simple Swim Trends French Girls Have Been Wearing for Ages

    6 Simple Swim Trends French Girls Have Been Wearing for Ages

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    As purveyors of timeless style, French women tend to stick with the silhouettes they know and wear them on repeat. That’s not to say that they’re opposed to newer trends, but the classics really resonate with them. Whether it’s the basics they repeat or the accessories that elevate their outfits, French style has remained consistent over the years, and we can’t help but be inspired by it.

    With swimwear season in full swing, it’s the perfect time to review which swim trends our Parisian friends are committed to. After comparing the Instagram feeds of our favorite stylish French women, we noticed six styles they always come back to, and shocker, they’re all simple and chic. Whether it’s the bikini trend they turn to each summer or the one statement style they’d consider to be a neutral, keep reading to discover (and shop) them all.

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    Anna LaPlaca

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  • I Can’t Say No to a Swimwear Sale—These 34 Revolve Picks Are Doing It for Me

    I Can’t Say No to a Swimwear Sale—These 34 Revolve Picks Are Doing It for Me

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    As a Miami native, I’m ashamed to admit how many bikinis I have laying around my room at home. I’ve vowed to only buy three pieces of swimwear each summer since I was 20 years old—mostly after seeing how much I’d spent on bikinis, one-pieces, and cover-ups since high school. Be warned, the number wasn’t pretty. But to be honest, I’m rethinking that personal rule after seeing Revolve’s steep swimwear discounts today.

    For one day only, the online retailer is slashing its prices during its anniversary sale. Luckily, we have the inside scoop on all of the major discounts— including swimwear. Who can say no to an under-$100 bikini? Definitely not me. 

    While this year’s swimsuit trends have yet to be determined, Revolve’s swimwear sale is some of the best of the best. From designer labels on markdown to everyday trendy two-pieces, shop all of the best deals from the retailer’s one-day-only sale, ahead. Remember to use code ‘Happy20’ on your order to get 20% off.

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    Ana Escalante

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  • Zara Just Dropped the Prettiest New Swimsuits—Shop These 10 First

    Zara Just Dropped the Prettiest New Swimsuits—Shop These 10 First

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    Who What Wear editors check Zara on the regular—like, multiple times a day—so upon waking up to the first snow of the season in NYC, we were delighted to see its latest drop of pretty new swimsuits ready to shop. 

    This season’s offering includes hues mostly found in nature—moody blues and greens and desert-inspired browns and oranges. There are also a few splashes of pink and purple, which go perfectly with the new style of printed tulle designs. From asymmetrical shoulders to subtle embellishments and fun fabrics, it’s clear that Zara is prepared to make a big splash for spring break beachgoers and summer poolside sunbathers.

    Ahead, check out 10 of the newest swimsuits from Zara that we predict will sell out quickly. And don’t forget to browse the brand’s fun, affordable accessories, including sunglasses, hats, and beach-friendly jewelry.

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    Drew Elovitz

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  • Topshop, H&M, and Mango Just Dropped Their 2023 Swimwear—Shop These Styles First

    Topshop, H&M, and Mango Just Dropped Their 2023 Swimwear—Shop These Styles First

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    As odd as it might feel to think about swimwear in February, their season in the sun will be here in no time. And since there’s nothing worse than finding out when it’s already too late to order your first bikini of the summer that a beautiful day is coming, I always find it beneficial to get ahead of the problem by stocking up on suits when they first drop rather than waiting until the last minute. 

    With that in mind, I sprung to action upon discovering a heap of new swimwear on H&M, Mango, and Topshop this week. From runway-inspired floret-embellished maillots at Mango to stringy bikinis in bright colors and neutral shades at H&M, there are already plenty of swimsuit styles to choose from at a price that makes securing a variety of options for the impending warm weather entirely feasible. 

    Before everyone else gets to work on their 2023 swimwear collections and buys up all the best colors and styles, shop the brand-new offerings at Topshop, Mango, and H&M below. 

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    Eliza Huber

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  • Kendall Jenner Wore a Controversial G-String Bikini, and It’s Going Viral

    Kendall Jenner Wore a Controversial G-String Bikini, and It’s Going Viral

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    At this point in her dressing journey, there’s very little Kendall Jenner could wear that would genuinely shock us. Think about it this way: She’s worn a tiny string bikini with furry boots in a snow-covered field, a completely sideless gown by Rami Kadi to the 2019 Oscar’s after-party, and tights as pants on a number of occasions now. In other words, Jenner doesn’t exactly dress for the faint of heart. Yet even I was surprised when I scrolled through her latest Instagram slideshow, captioned “31 hours,” to find the model wearing not just a thong bikini but one with an almost nonexistent G-string, and even stranger, I was into the look.

    The floss-like thong bikini has been met with its fair share of controversial opinions online, but then again, so have most of Jenner’s more risqué looks in the past. What hasn’t, however, is the Marni S/S 23 dress that she also featured in the photo dump, which looked shockingly pretty, especially given the time of day when she wore it. Jenner can be seen dancing on the beach in the dress, which features extra-long sleeves and a sunset-like pattern, right at daybreak, making the colors pop perfectly. She also showcased a higher-coverage (kind of) bikini from Heavy Manners, one of the swimwear brands she goes back to again and again. 

    Below, scroll through the entire slideshow to see Jenner’s controversial and not-so-controversial vacation looks. 

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    Eliza Huber

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  • These 5 Swim Trends Were Starting to Feel Dated, But These 5 Feel Fresh

    These 5 Swim Trends Were Starting to Feel Dated, But These 5 Feel Fresh

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    Last summer feels like a very long time ago, doesn’t it? Many snowflakes have fallen between now and then, but swimsuit season is coming yet again, and there’s been plenty of time for retailers and shoppers to move on from some of the biggest swim trends of 2023. We sat down to review our trend reports from last year’s swim season and pinpoint the trends that people are embracing and ditching, and we’re revealing the results about what’s still around and what’s officially cooling off.

    While several themes, from bikini-top silhouettes to specific rises and fabrics, are notably on the decline, there are several replacements for each on the horizon. Keep scrolling to find out which are the swimwear trends we think are on the decline this year, plus what styles are replacing them.

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    Anna LaPlaca

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