Tag: Super Bowl

Here’s what you can expect from Super Bowl commercials this Sunday
NEW YORK (AP) — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they seek to win over viewers during game breaks.
What You Need To Know

In an increasingly fractured and polarized media environment — and with fewer people watching live TV — the Super Bowl is an anomaly

The big game’s viewership has actually increased, with a record 115.1 million people tuning in last year

Many Super Bowl commercials have already been released
In an increasingly fractured and polarized media environment — and with fewer people watching live TV — the Super Bowl is an anomaly. The big game’s viewership has actually increased, with a record 115.1 million people tuning in last year.

So marketers will use the game on Sunday, which will air on CBS and stream on Paramount+, to draw attention to new products, brand extensions and their marketing message as they again vie for the eyes of more than 100 million expected viewers.

Almost as an escape from the divisive U.S. presidential election and conflicts deepening around the world, most Super Bowl advertisers appear to be doubling down on flights of fantasy or light humor, often with a dose of nostalgia and a lot of mini-reunions of TV characters.

“Serious is out,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. “Marketers have figured out entertainment, enjoyment and escapism is the name of the ad game.”

Many Super Bowl commercials have already been released. Here’s what we know heading into this year’s big game.

TV show mini reunions

Perhaps taking a cue from the success of last year’s PopCorners ad that featured a reunion of “Breaking Bad” actors stars Bryan Cranston and Aaron Paul, this year there’s a slew of mini TV show reunions in ads.

T-Mobile, which has been reuniting Scrubs co-stars in Super Bowl ads since 2022, teams up Zach Braff and Donald Faison to sing a version of “Flashdance…What a Feeling,” with Jason Momoa — along with a cameo by Jennifer Beals.

In an ad stuffed with celebrity cameos — including “Judge Judy” Judy Sheindlin — e.l.f. cosmetics reunited “Suits” stars Gina Torres, Rick Hoffman and Sarah Rafferty in a courtroom spoof.

NBC sitcoms have quite a few reunion moments during the game. In an Uber Eats ad, which shows people forgetting things so they remember Uber Eats can deliver a wide variety of items, Jennifer Anniston seemingly forgets she ever worked with her “Friends” co-star David Schwimmer.

In an ad for Mtn Dew Baja Blast, Aubrey Plaza says she can have a ‘Blast’ doing anything, including reuniting with her “Parks and Rec” boss Nick Offerman as they fly on dragons.

And in an ad for Booking.com, Tina Fey hires body doubles to stay at different lodging because she has so many options on the site, including her “30 Rock” co-stars Jane Krakowski and Jack McBrayer.

Bringing well-known TV show characters together can help connect to the audience, said Northwestern University marketing professor Tim Calkins.

“A younger, more on-trend figure might be more exciting, but could lack the awareness of these well-established characters,” he said. “Surprise is a key element of Super Bowl advertising, so unexpected reunions can work well.”

Nostalgia, light hijinks

Humor and a touch of nostalgia can be found in many ads. Molson Coors ‘ ad brings back their “Chill Train” that last appeared in advertisements nearly two decades ago, in 2005. A tongue-in-cheek ad shows the train crashing into a football watching party to bring partiers Coors Light. LL Cool J turns out to be the conductor.

For Sofia Colucci, chief marketing officer for Molson Coors, which is advertising for the second year after Anheuser-Busch ended its decades long exclusive sponsorship of the game, the Super Bowl is a unique venue to reach existing customers and attract new ones.

“One of the things we’re really trying to be thoughtful about is making sure that we are retaining and protecting our core drinkers at the same time attracting new drinkers,” she said. “The Super Bowl is a huge stage where you do have that opportunity to talk widely to those audiences.”

In another hijink-filled ad, Doritos introduces its new Dinamita chips — the 24th year Doritos is advertising in the Super Bowl — by depicting two grandmotherly women in a store with actress Jenna Ortega. They reveal their action-prowess by taking off to pursue “Top Gun: Maverick” actor Danny Ramirez who grabbed the last bag of chips from a store shelf.

Frito-Lay North America CMO Brett O’Brien says Dinamitas is aiming to reach a “multicultural young audience” aged 16 to 24.

Celebrities abound

There are always tons of celebrities in ads, and the star power seems to go up and up every year.

“It’s celebrity on steroids right now,” Virginia Commonwealth University Brandcenter’s Jessica D. Collins said. While that is not necessarily new or surprising for the Super Bowl, she added, “it’s just going to be so heightened this year.”

That means big names like Arnold Schwarzenneger starring in a State Farm ad, Ice Spice making an appearance for Starry, Christopher Walken facing imitations of himself for BMW, and Super Bowl Halftime Show headliner Usher showing up in an Uber Eats’ spot.

Many ads have stuffed multiple celebrities in ads. Beyond the TV show reunions, Michelob Ultra features soccer legend Lionel Messi, “Ted Lasso” star Jason Sudeikis and retired Miami Dolphins quarterback Dan Marino. BetMGM features Vince Vaughn, Tom Brady and Wayne Gretsky. And Paramount+ touts a star-filled lineup, including Drew Barrymore, Sir Patrick Stewart and Creed.

Squarespace also hired a big name for behind the camera with Martin Scorcese directing his first Super Bowl ad for the domain hosting site.

While star-power is exciting, it’s always possible to overdo it. Advertisers can risk viewers remembering what stars they saw in a commercial but not the brand name, University of Minnesota associate professor of marketing Linli Xu notes.

One organic way advertisers can pull off celebrity appearances is to choose a featured star that already has a connection to the brand, Collins said, or tap into a recent pop culture moment.

“A lot of times you’ll see a celebrity just show up and you’re like, ‘That person would have never used that product. Why are they there?’” she said.

Some serious moments

Of course, this year’s Super Bowl commercials won’t all be laughs.

Robert Kraft’s Foundation to Combat Antisemitism has said it will run an ad featuring Martin Luther King Jr.’s speechwriter Dr. Clarence B. Jones. Dove’s ad focuses on the fact that low body-confidence leads to girls quitting sports. And Google’s heartstring-pulling ad follows a blind man as he uses “Guided Frame” — Google’s A.I.-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations and tactile vibrations — to take pictures of the people and places in his life.

Surprises

As always, there will still be some game day surprises. Some advertisers such as Amazon have stayed mum on any plans. Upstart e-commerce site Temu has reportedly bought several ads. In a presidential election year, it’s possible we might see a candidate ad. And while there have been no indications of such, many wonder if advertisers will capitalize on this year’s Taylor Swift buzz in some way.

Regardless of whether or not she makes her way into the commercial-side of the big game, marketers say advertisers are taking note of the “Taylor Swift effect” and trying to reach everyone, not just sports fans.

“We have people that have never watched Football a day in their life now watching the entire game — not just for the ads, but for the game itself and for the celebrity sightings,” Collins said.
Associated Press

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February 9, 2024
2/8: Prime Time with John Dickerson

2/8: Prime Time with John Dickerson – CBS News

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John Dickerson reports on a Trump ballot eligibility case before the Supreme Court, the DOJ refusing to charge President Biden over his handling of classified documents, and how Las Vegas is preparing to welcome hundreds of thousands of Super Bowl fans.

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February 8, 2024
Super Bowl LVIII: A guide to the 49ers’ championship rematch against the Chiefs

The stage is set for a Super Bowl rematch between the Kansas City Chiefs and the San Francisco 49ers on Sunday, Feb. 11 in Las Vegas. Both teams overcame a season of peaks and valleys, nonstop headlines and the pressure to sustain the success they’ve enjoyed over the past several years. The Chiefs are looking to solidify a dynasty, while the 49ers have an opportunity to avenge their heartbreaking loss to Kansas City in Superbowl LIV. If the game itself doesn’t excite you, a highly anticipated Usher performance, wacky commercials and Taylor Swift-Travis Kelce schedule conflicts might. Super Bowl LVIII has just about everything. Here’s what to know. Details on kickoffSometimes, you can get so caught up in planning your Super Bowl that you can lose track of the time the game actually starts. Super Bowl LVIII is set to kick off at 3:30 p.m. and will be telecast on CBS. | SAVE MONEY | Score major deals on TVs in time for the Super BowlThere will be an alternate telecast airing at the same time on Nickelodeon. The telecast will open with an animated performance of the song “Sweet Victory” from “Spongebob Squarepants.”Spongebob or Tony Romo? The choice is yours.| MORE | Tom Brady speaks about the ‘respect’ he has for Patrick Mahomes, Brock Purdy ahead of Super Bowl LVIIIWhat colors are each team wearing?The Chiefs will wear their red jerseys, while the 49ers will wear white.Each season, the winners of the American Football Conference (AFC) and National Football Conference (NFC) alternate between which conference representative will be considered the home team in the Super Bowl. The home team gets the first pick over the away team of which color jersey they will wear.The Chiefs represent the AFC and are considered the home team this year.Kansas City also wore red while the Niners wore white when they met in Super Bowl LIV.| MORE | Cheer on Super Bowl-bound San Francisco 49ers at home with Niners-themed party itemsFree Usher concert!Usher was announced in September as the headlining performer for the Apple Music Super Bowl Halftime Show. The NFL released a series of ads promoting his performance that included a callback to his iconic “Confessions, Pt. II” music video. A Las Vegas performance makes all the sense in the world for Usher, who had a residency in the city from June 2022 to December 2023. Earlier in his superstar career, Usher said it was a goal of his to one day take over Las Vegas and put on an unforgettable show. He’s already been doing this, but now, the world will be watching. “It definitely has been a challenge to squeeze 30 years into 13 minutes,” he said when he addressed the media Thursday in advance of Sunday’s Super Bowl.He said he’s been asking himself, “What songs do people know me for, what songs have been a celebration of all of the journey?”| MORE | Making the trip to Super Bowl LVIII? Check out these things to do in VegasHow much does it cost to attend the game?Prices for a seat at Allegiant Stadium on Super Bowl Sunday start no lower than $5,000 across multiple ticket vendors. Below is a roundup of prices As of the morning of Feb. 5. Vivid Seats: Tickets are selling from $5,307 on Vivid SeatsStubHub: Tickets are selling from $5,394 on StubhubSeatGeek: Tickets are selling from $5,773 on SeatGeekTicketmaster: Tickets are selling from $5,800 on TicketmasterTickPick: Tickets are selling from $6,944 on TickPickTicket Network: Tickets are selling from $7,282 on Ticket NetworkKeep in mind these are the lowest ticket prices. The average price of a ticket ranges from $9,000-$12,000 across multiple vendor sites.KCRA 3’s Del Rodgers said that when he played in Super Bowl XXIII, ticket prices were $100. Both teams’ road back to the Super BowlOften in team sports, greatness can be taken for granted. Each season ends with just one champion, they’re celebrated for a few months, and then the pressure to do it again is immediately back on as if it never happened. No teams have won more playoff games than the Chiefs (13) and 49ers (8) since the 2019 postseason. The writing was probably always on the wall for them to meet in the Super Bowl again, but you wouldn’t know it based on the discourse around both teams since last spring. The Niners entered this season with a quarterback controversy on their hands. | MORE | What to know about 2 Niners players with Sacramento-area tiesBrock Purdy was thrown into the fire in 2022 as a rookie and helped San Francisco make a push to the NFC Championship Game, but he tore a ligament in his elbow in the first quarter and the team got blown out by the Philadelphia Eagles. Purdy, the last pick in his draft, went undefeated as a starter in the 2022 regular season and brought the team within one game of the Super Bowl, but ahead of the 2023 season, he was coming off an injury to his throwing arm and the 49ers still had to figure out what to do with Trey Lance, who they drafted in 2021. | MORE | Sacramento’s Bark Purdy makes Puppy Bowl finals for Most PupularPurdy and Lance competed for the starting quarterback spot in training camp. After months of media speculation, 49ers Head Coach Kyle Shanahan made it clear Purdy had won the starting spot, telling Sports Illustrated in August: “He would have to melt in practice to lose .”Trey Lance was traded to the Dallas Cowboys weeks before the season and the Niners came out the gates on a roll. The Niners won their first five games, lost the next three and then won eight straight to lock up the No. 1 seed in the NFC before losing to the Los Angeles Rams in Week 18 (when most of the Niners key players were resting for the playoffs). Despite a 13-4 season where San Francisco blew their opponents out more often than not, some still poked holes at their success.Purdy was named a finalist for the NFL’s Most Valuable Player award. Still, some argued he was being carried by his supporting cast, particularly Christian McCaffrey, who is also a finalist for MVP. The 49ers defense is loaded with talent, but they weren’t as statistically dominant as they have been in years past. In the NFC Championship Game against the Detroit Lions, the Niners trailed 24-7 at halftime and it looked like the team was going to fall a game short of reaching the Super Bowl for the third consecutive season. But in the second half, the script flipped. The Niner defense got stops, Purdy made plays and his supporting cast did too. Now all the doubters are going to have to wait a week. As for Kansas City, the reigning Super Bowl champs have been facing doubt since the first game of the season, a loss to the Detroit Lions at home. Much was made all year long of the Chiefs’ lack of reliable wide receivers. The offense in the regular season was the least dynamic it looked since Patrick Mahomes won league MVP in his first year as the starter in 2018. Mahomes still had a reliable security blanket in Travis Kelce and the guidance of one of the greatest NFL coaches ever: Andy Reid. But as the season progressed, narrow victories against weaker teams became memorable losses to playoff teams. The spotlight has been on the Chiefs since they beat the 49ers in Super Bowl 54, opening the door for them to be the next great NFL team after 20 years of dominance from Tom Brady and Bill Belichick’s Patriots. But this year, they were under the microscope like never before. Between Kelce’s headline-grabbing relationship with Taylor Swift and Mahomes’ increasing frustration with the offense’s struggles, the stage was seemingly set for the best team of the past five years to melt down. | MORE | Will Travis Kelce propose to Taylor Swift at the Super Bowl? There’s a gambling line for thatIt looked like this may not be the Chiefs’ season and they would crack under the pressure to keep their success going. It turns out, the playoffs removed all of that pressure. While much was said of the struggling Chiefs offense this season, the emergence of a truly dominant defense flew under the radar. That defense has held Kansas City’s playoff opponents to a combined 41 points in three games. Mahomes and Kelce returned to their typical playoff form and have willed the offense to victories, along with running back Isaiah Pacheco, who has had a rushing touchdown in all three games. | MORE | 49ers legend Jerry Rice had a hilarious response to Travis Kelce breaking his recordThe Niners’ quest for the sixth Super Bowl in franchise history has led them to the same destination it did four seasons ago: A matchup with a Chiefs team that keeps finding new ways to break their opponent’s hearts. But who’s to say this time won’t be different? We’re just going to have to watch and see. Daily Super Bowl Coverage The San Francisco 49ers are just one win away from securing the franchise’s sixth championship. KCRA 3 is going all in on Niners coverage live from Las Vegas every day this week leading up to the Super Bowl. Watch our specials at 7:30 p.m. from Monday through Saturday.

The stage is set for a Super Bowl rematch between the Kansas City Chiefs and the San Francisco 49ers on Sunday, Feb. 11 in Las Vegas.

Both teams overcame a season of peaks and valleys, nonstop headlines and the pressure to sustain the success they’ve enjoyed over the past several years.

The Chiefs are looking to solidify a dynasty, while the 49ers have an opportunity to avenge their heartbreaking loss to Kansas City in Superbowl LIV.

If the game itself doesn’t excite you, a highly anticipated Usher performance, wacky commercials and Taylor Swift-Travis Kelce schedule conflicts might.

Super Bowl LVIII has just about everything. Here’s what to know.

Details on kickoff

Sometimes, you can get so caught up in planning your Super Bowl that you can lose track of the time the game actually starts.

Super Bowl LVIII is set to kick off at 3:30 p.m. and will be telecast on CBS.

| SAVE MONEY | Score major deals on TVs in time for the Super Bowl

There will be an alternate telecast airing at the same time on Nickelodeon. The telecast will open with an animated performance of the song “Sweet Victory” from “Spongebob Squarepants.”

This content is imported from Twitter.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Spongebob or Tony Romo? The choice is yours.

| MORE | Tom Brady speaks about the ‘respect’ he has for Patrick Mahomes, Brock Purdy ahead of Super Bowl LVIII

What colors are each team wearing?

The Chiefs will wear their red jerseys, while the 49ers will wear white.

Each season, the winners of the American Football Conference (AFC) and National Football Conference (NFC) alternate between which conference representative will be considered the home team in the Super Bowl. The home team gets the first pick over the away team of which color jersey they will wear.

The Chiefs represent the AFC and are considered the home team this year.

Kansas City also wore red while the Niners wore white when they met in Super Bowl LIV.

| MORE | Cheer on Super Bowl-bound San Francisco 49ers at home with Niners-themed party items

Free Usher concert!

Usher was announced in September as the headlining performer for the Apple Music Super Bowl Halftime Show.

The NFL released a series of ads promoting his performance that included a callback to his iconic “Confessions, Pt. II” music video.

This content is imported from Twitter.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.

A Las Vegas performance makes all the sense in the world for Usher, who had a residency in the city from June 2022 to December 2023.

Earlier in his superstar career, Usher said it was a goal of his to one day take over Las Vegas and put on an unforgettable show. He’s already been doing this, but now, the world will be watching.

This content is imported from Twitter.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.

“It definitely has been a challenge to squeeze 30 years into 13 minutes,” he said when he addressed the media Thursday in advance of Sunday’s Super Bowl.

He said he’s been asking himself, “What songs do people know me for, what songs have been a celebration of all of the journey?”

| MORE | Making the trip to Super Bowl LVIII? Check out these things to do in Vegas

How much does it cost to attend the game?

Prices for a seat at Allegiant Stadium on Super Bowl Sunday start no lower than $5,000 across multiple ticket vendors.

Below is a roundup of prices As of the morning of Feb. 5.

Keep in mind these are the lowest ticket prices. The average price of a ticket ranges from $9,000-$12,000 across multiple vendor sites.

KCRA 3’s Del Rodgers said that when he played in Super Bowl XXIII, ticket prices were $100.

Both teams’ road back to the Super Bowl

Often in team sports, greatness can be taken for granted.

Each season ends with just one champion, they’re celebrated for a few months, and then the pressure to do it again is immediately back on as if it never happened.

No teams have won more playoff games than the Chiefs (13) and 49ers (8) since the 2019 postseason. The writing was probably always on the wall for them to meet in the Super Bowl again, but you wouldn’t know it based on the discourse around both teams since last spring.

The Niners entered this season with a quarterback controversy on their hands.

| MORE | What to know about 2 Niners players with Sacramento-area ties

Brock Purdy was thrown into the fire in 2022 as a rookie and helped San Francisco make a push to the NFC Championship Game, but he tore a ligament in his elbow in the first quarter and the team got blown out by the Philadelphia Eagles.

Purdy, the last pick in his draft, went undefeated as a starter in the 2022 regular season and brought the team within one game of the Super Bowl, but ahead of the 2023 season, he was coming off an injury to his throwing arm and the 49ers still had to figure out what to do with Trey Lance, who they drafted in 2021.

| MORE | Sacramento’s Bark Purdy makes Puppy Bowl finals for Most Pupular

Purdy and Lance competed for the starting quarterback spot in training camp. After months of media speculation, 49ers Head Coach Kyle Shanahan made it clear Purdy had won the starting spot, telling Sports Illustrated in August: “He would have to melt in practice to lose [the job].”

Trey Lance was traded to the Dallas Cowboys weeks before the season and the Niners came out the gates on a roll.

The Niners won their first five games, lost the next three and then won eight straight to lock up the No. 1 seed in the NFC before losing to the Los Angeles Rams in Week 18 (when most of the Niners key players were resting for the playoffs).

Despite a 13-4 season where San Francisco blew their opponents out more often than not, some still poked holes at their success.

Purdy was named a finalist for the NFL’s Most Valuable Player award. Still, some argued he was being carried by his supporting cast, particularly Christian McCaffrey, who is also a finalist for MVP.

The 49ers defense is loaded with talent, but they weren’t as statistically dominant as they have been in years past.

In the NFC Championship Game against the Detroit Lions, the Niners trailed 24-7 at halftime and it looked like the team was going to fall a game short of reaching the Super Bowl for the third consecutive season.

But in the second half, the script flipped.

The Niner defense got stops, Purdy made plays and his supporting cast did too. Now all the doubters are going to have to wait a week.

As for Kansas City, the reigning Super Bowl champs have been facing doubt since the first game of the season, a loss to the Detroit Lions at home.

Much was made all year long of the Chiefs’ lack of reliable wide receivers. The offense in the regular season was the least dynamic it looked since Patrick Mahomes won league MVP in his first year as the starter in 2018.

Mahomes still had a reliable security blanket in Travis Kelce and the guidance of one of the greatest NFL coaches ever: Andy Reid. But as the season progressed, narrow victories against weaker teams became memorable losses to playoff teams.

The spotlight has been on the Chiefs since they beat the 49ers in Super Bowl 54, opening the door for them to be the next great NFL team after 20 years of dominance from Tom Brady and Bill Belichick’s Patriots.

But this year, they were under the microscope like never before. Between Kelce’s headline-grabbing relationship with Taylor Swift and Mahomes’ increasing frustration with the offense’s struggles, the stage was seemingly set for the best team of the past five years to melt down.

| MORE | Will Travis Kelce propose to Taylor Swift at the Super Bowl? There’s a gambling line for that

It looked like this may not be the Chiefs’ season and they would crack under the pressure to keep their success going. It turns out, the playoffs removed all of that pressure.

While much was said of the struggling Chiefs offense this season, the emergence of a truly dominant defense flew under the radar.

That defense has held Kansas City’s playoff opponents to a combined 41 points in three games. Mahomes and Kelce returned to their typical playoff form and have willed the offense to victories, along with running back Isaiah Pacheco, who has had a rushing touchdown in all three games.

| MORE | 49ers legend Jerry Rice had a hilarious response to Travis Kelce breaking his record

The Niners’ quest for the sixth Super Bowl in franchise history has led them to the same destination it did four seasons ago: A matchup with a Chiefs team that keeps finding new ways to break their opponent’s hearts.

But who’s to say this time won’t be different? We’re just going to have to watch and see.

Daily Super Bowl Coverage

The San Francisco 49ers are just one win away from securing the franchise’s sixth championship.

KCRA 3 is going all in on Niners coverage live from Las Vegas every day this week leading up to the Super Bowl.

Watch our specials at 7:30 p.m. from Monday through Saturday.

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February 8, 2024
Super Bowl Bets For Those of Us Watching For Everything But the Football – POPSUGAR Australia

I’ll be honest, most Super Bowl parties have me anxiously hunched over my phone googling “what are the rules of football?” within the first 10 minutes. Having spent 24 years of my life blissfully unaware of vocab like “fumble” and “downs,” the Super Bowl is a three hour blur made bearable by good snacks and unexpectedly emotional Coca-Cola commercials. But what I lack in sports knowledge, I make up for in a raging fear of missing out.

I’ve had many (exceptionally patient) people try to explain the rules of football to me, but when you’re already a few decades behind the rest of the fanbase, you don’t feel particularly motivated to keep up. That said, Super Bowl Sunday is more that just a game – it’s a celebration – and that’s something I can definitely get behind…especially when all signs point to a potential Taylor Swift cameo.

In my mind, you shouldn’t need a crash course in football to participate in all the Super Bowl fanfare. Traditionally, the Super Bowl means fantasy football teams and some serious betting, which is a lot harder to get in on – let alone win – when you don’t know the first thing about football. To help people like me participate in the game, we put together a whole host of prop bets, superlatives, and predictions anyone can get behind – even if sports isn’t normally your thing.

Our version of Super Bowl bets include details about Usher’s halftime performance, the National Anthem run time, and even the color of the gatorade shower. Whether you’re already an expert, or totally new to football, just fill out the ballot below with your best guesses, nominate friends for awards, and compare answers at the end of the night. No matter what, there’s no real football knowledge required – I promise.

Related: Hosting a Super Bowl Party? Here Are 14 Party Must Haves

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February 8, 2024
2/7: CBS Evening News

2/7: CBS Evening News – CBS News

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Senior Kataib Hezbollah leader killed in Baghdad in U.S. drone strike; Law enforcement cracking down on Super Bowl counterfeits

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February 7, 2024
Football viewership among girls spikes as Taylor Swift attends games

Football viewership among girls spikes as Taylor Swift attends games – CBS News

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Football viewership among girls aged 12-17 spiked an astounding 53% at the start of the NFL season — and the pop icon’s influence stretches far beyond, impacting merchandise sales and the brand value of both the NFL and Kansas City Chiefs.

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February 7, 2024
Super Bowl 2024 to be powered by Nevada desert solar farm, marking a historic green milestone

Super Bowl 2024 is setting the stage not just for a showdown between top NFL teams, but also for a major environmental milestone. This year, the Allegiant Stadium in Las Vegas will host a Super Bowl powered entirely by renewable energy — a first in the history of the event.

The seemingly desolate area of the Nevada desert is the source of the green energy used to power the game.

A vast solar farm with over 621,000 panels shimmers like a mirage but with the capability to power close to 60,000 residential customers — or one very big stadium.

The Las Vegas Raiders, which call Allegiant Stadium home, have entered into a 25-year agreement to buy power from this new solar installation owned by NV Energy.

CEO Doug Cannon said that the solar installation would supply more than 10 megawatts of power for the Super Bowl. This amount of energy is roughly equivalent to the consumption of 46,000 homes.

Sustainability was front of mind as the stadium was being constructed, according to Raiders President Sandra Douglass Morgan.

The stadium’s roof is made of a sustainable plastic material that allows in about 10% of daylight but blocks all solar heat, so it takes less energy to cool the building. The grass field is moved outdoors on a rail system to get natural sunlight rather than using energy-intensive growing lights. And everything from grass clippings to food scraps and cigarette butts are composted or converted into other forms of energy.

“When you come to a game you may be thinking about just focusing on the game but when they hear that and know that we’re being conscious of our environmental footprint, hopefully that guest will leave and have that same mindset when they go back home,” said Morgan.

The Super Bowl’s green energy push was highlighted during a visit from U.S. Secretary of Energy Jennifer Granholm, who inspected the stadium’s main electrical entry room.

“People sometimes get nervous about renewable power because they’re not sure if it’s going to be reliable. The fact that renewable power can power a facility like this reliably should speak volumes about what could happen in other communities,” Granholm said.

The solar farm not only powers the current needs but also houses massive batteries to store renewable energy, ensuring a five-hour power supply even when the sun isn’t shining. This technology is seen as a key component in transitioning the U.S. power grid toward 100% clean electricity by 2035, a goal set by President Biden.

Despite the focus on environmental sustainability, the Super Bowl’s entertainment, including a halftime show featuring performer Usher, will not be compromised.

“We have enough power for Usher and all of his lights and all the fanfare that’ll be there,” said Cannon.

Watch the Super Bowl on your local CBS station, on Nickelodeon and streaming on Paramount+ on Sunday, Feb. 11.

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Ben Tracy

Ben Tracy is CBS News’ senior national and environmental correspondent based in Los Angeles. He reports for all CBS News platforms, including the “CBS Evening News with Norah O’Donnell,” “CBS Mornings” and “CBS Sunday Morning.”

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February 7, 2024
Super Bowl Sunday: The game, the parties, the teams—what’s America’s favorite part?

History of the Super Bowl

A look at the most pivotal moments in Super Bowl history

05:28

Super Bowl Sunday famously brings people together — and for a lot of different reasons. For many self-described football fans, their favorite part is watching the game itself. Among non-football fans, more say their favorite part is watching the commercials, along with partying with friends and seeing the halftime show.

Americans split over who they want to win the big game this year. In the West they tend to be rooting for the 49ers, in the Midwest more for the Chiefs.

For just over half of the country, it doesn’t matter who wins the 2024 Super Bowl, and this group is more interested in the parties and the commercials than the game itself. Which team wins matters more to football fans.

And for some, a little betting is part of the fun. About one in five U.S. adults say they are at least somewhat likely to wager some money on this year’s Super Bowl. And football fans are more than four times as likely as non-fans to say they’ll do so.

After the game, the parties and the ads, some might want a day off. About a third of football fans — particularly younger fans — would like the day after the Super Bowl to be a federal holiday.

This CBS News/YouGov survey was conducted with a nationally representative sample of 1,791 U.S. adult residents interviewed between January 29-February 2, 2024. The sample was weighted according to gender, age, race, and education based on the U.S. Census American Community Survey and Current Population Survey, as well as past vote. The margin of error is ±3.1 points.

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February 7, 2024
2/6: CBS Evening News

2/6: CBS Evening News – CBS News

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Michigan school shooter’s mother guilty of involuntary manslaughter; Behind the scenes of some upcoming Super Bowl ads

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February 6, 2024
2/6: Prime Time with John Dickerson

2/6: Prime Time with John Dickerson – CBS News

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John Dickerson reports on an appeals court rejecting Donald Trump’s claim of presidential immunity, deadly weather in California, and what to know about the Chiefs-49ers matchup if you’re heading to a Super Bowl party.

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February 6, 2024
Super Bowl 2024: VIP Guide to Big Events Happening in Las Vegas

Super Bowl LVIII is taking over Las Vegas this weekend, and even if you aren’t a sports fan there is plenty to do in Sin City to celebrate.

In this week’s “VIP Scene” episode, Us Weekly is giving fans an exclusive look at the biggest events taking place in Vegas leading up to the big game on Sunday, February 11. Before the Kansas City Chiefs face the San Francisco 49ers at Allegiant Stadium, visitors can party like a professional athlete or their favorite celebrity.

Us suggests kicking off the weekend on Friday, February 9, at The Madden Bowl located at the House of Blues. Fourteen Xbox players will compete in the Madden NFL 24 Championship Series for a $1,000,000 prize pool with the winner being crowned at the Vegas party.

Rob Gronkowski, Shaquille O’Nea Joe Scarnici/Getty Images for Wrangler;Rodin Eckenroth/Getty Images for TikTok

If video games aren’t your jam, the event will also have a concert headlined by Green Day. Plus, Issa Rae, Nina Dobrev and Shaun White are all slated to attend, so fans could meet the A-listers on site.

Shaq’s Fun House will return to XS at the Wynn on Friday, marking its 15th year. In the past, host Shaquille O’Neal has rolled up dressed like a clown with circus performers and with Lil Wayne and Diplo scheduled to perform live, this year’s party is looking just as wild.

Related: See Tina Fey and More Celebrities’ 2024 Super Bowl Commercials

Kris Jenner, Jenna Ortega and Kate McKinnon will all be part of the 2024 Super Bowl. The big game is the most-watched night of television in the U.S. (115 million people tuned in last year), so advertisers pay the big bucks for A-list talent. Companies also drop a pretty penny to air an ad with […]

The One Party by Uber takes place on Friday as well. The members-only bash will be held at Fontainebleau Las Vegas and feature performances by Post Malone and other special guests.

The parties keep going into Saturday, February 10, thanks to Gronk Beach and SI the Party, both located at the Wynn.

Related: Everything to Know About Super Bowl LVIII: Where to Watch, More

Get those dip recipes ready and haul out the sports gear for Super Bowl LVIII, which will see the Kansas City Chiefs take on the San Francisco 49ers. This year’s event, which will take place on Sunday, February 11, will be held at Allegiant Stadium in Las Vegas. Usher will headline the iconic Apple Music […]

Former New England Patriots tight end Rob Gronkowski is bringing the fun to Vegas with his annual Gronk Beach at Encore Beach Club event. The crazy day party is sure to include getting soaked with water guns and dancing with Dj Irie and Afrojack both handling the music.

After pretending you’re on a beach, Us suggests heading to the SI the Party Presented by Captain Morgan at XS. This party is sure to bring out models and celebs alike as Bebe Rexha, The Chainsmokers and KYGO will all be on hand to perform.

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Before watching the Super Bowl, partygoers can tailgate like a superstar at the Guy Fieri Tailgate on Sunday. Located behind the High Roller & The LINQ Promenade, this football pre-party will have food, music and celebrity sightings.

Diehard 49ers fan Saweetie is expected to make an appearance as is former New York Giants quarterback Eli Manning and singer Nick Lachey and his wife and actress, Vanessa Lachey.

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Watch the exclusive video above for a full guide to the best Super Bowl LVIII events taking place in Las Vegas — and which stars should be there in person. Check back next week for an all-new “VIP Scene” guide.

Super Bowl LVIII kicks off on CBS at 6:30 p.m. ET.

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February 6, 2024
Behind the scenes of some upcoming Super Bowl ads

Behind the scenes of some upcoming Super Bowl ads – CBS News

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Millions of people will be watching the Super Bowl on Sunday, and many are just as excited for the commercials as they are for the game. Jo Ling Kent got a look behind the scenes at some of the upcoming ads, including one featuring Jeremy Renner.

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February 6, 2024
Bud Light Drops ‘Light-Hearted’ Super Bowl LVIII Commercial | Entrepreneur

After a year riddled with controversy over advertisements and influencers, Bud Light is clapping back at criticism with the company’s Super Bowl LVIII commercial.

The one-minute-long advertisement features a character called the Bud Light Genie who pops out of a Bud Light bottle in an unsuspecting fan’s refrigerator.

https://www.youtube.com/watch?v=Cl–5P79iRs

The genie then starts granting a group of friends every wish, from a new car to more muscular arms, and features cameo appearances from former NFL star Peyton Manning, rapper Post Malone and the UFC’s Dana White.

Related: Early Bud Light Boycotter Kid Rock, Who Fired a Rifle at Cases of the Beer, Just Changed His Stance — Here’s Why

The commercial, set to air on Sunday during the Big Game, is part of the company’s ongoing “Easy to Drink — Easy to Enjoy” campaign that was rolled out during last year’s Super Bowl with an advertisement featuring actor Miles Teller.

“We wanted to get back to the humor the brand has been known for,” said Bud Light’s VP Todd Allen, per CNN. “Consumers are expecting us to bring a little bit of light-heartedness and irreverence back, so we listened and that’s what we’re bringing forward.”

Bud Light sales plummeted in 2023 after a controversial social media partnership with transgender TikTok activist Dylan Mulvaney, which led to a boycott of the brand that was started by singer Kid Rock in April 2023 in which he posted a video of him shooting multiple Bud Light cans in protest on social media. The singer called for an end to the boycott in December.

The controversy led to the CMO of Anheuser-Busch (Bud Light’s parent company) in the U.S., Benoit Garbe, to step down at the end of 2023.

Related: Modelo Continues to Dominate Bud Light, Hits Another Major Milestone for the First Time Ever

The company has been making a concerted effort to get back to its roots and core customers, partnering with celebrities such as Post Malone, who has been involved with the brand across several campaigns and promotions.

“We wanted to call on those longstanding friends of the brand to join us for the ride and they’re all aligned to the passion points and platforms that our fans know and love from Bud Light and expect from us,” Allen told the Hollywood Reporter.

The beer brand will also be putting on a slew of programming in Las Vegas where Super Bowl LVIII is taking place, including an acoustic concert featuring country star Zach Bryan and an interactive takeover of the city’s newest immersive venue, The Sphere, which is meant to make viewer’s feel like they’re inside of a Bud Light bottle.

Though Anheuser-Busch saw a 5% uptick in global revenue to $15.57 billion in Q3 of 2023, the company noted that U.S. business and sales were affected by the ongoing Bud Light backlash as U.S.-specific revenue dropped 13.5% quarterly.

Anheuser-Busch is expected to report Q4 2023 earnings on February 29.

Emily Rella

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February 6, 2024
Everything You Need to Throw the Best Kansas City Chiefs Super Bowl Party on the Block

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Since tickets to the Super Bowl are a gazillion dollars, you’re likely planning to throw a watch party in the comfort of your own home this weekend. Putting out some finger foods and breaking out the big speakers is a given, but you might as well step it up a little bit this year—I mean, the Kansas City Chiefs are playing, after all.

While throwing a Taylor Swift Super Bowl party is one option, you can also keep the vibe entirely Chiefs-specific with tons of decorations and merchandise from Amazon. Plus, if you have a Prime Membership, you can count on everything to arrive at your doorstep before the big game, be it this Kansas City Chiefs Party Kit
or this football field tablecloth
.

This highly curated list is mostly dedicated to last-minute needs, like plates, cups and beyond, but if you’re short on merch to wear, we’ve got you covered in that department as well. Whether you’re looking for more playful jerseys/tees to deck yourself out in or an official Travis Kelce Chiefs jersey, there’s plenty in stock at a variety of places.

Grab everything you need for the most epic Chiefs Super Bowl party ever down below.

Amazon

The retailer offers a ton of team-dedicated disposable plate options
, including a stack of 24 for the Chiefs.

Amazon

What’s Chiefs-themed plates without matching napkins? This 48-count package
should carry you through the entire game.

Amazon

Make the whole place shimmer with this set of red and gold foil curtains; they will also make for a great backdrop for photo opps.

Amazon

Transform your living room into a sea of red with these Chiefs wall posters. They come in a variety of sizes
(included some framed options) and can easily be used post-Super Bowl.

Amazon

This banner with printed flags, string and a needle to hang and space as you’d like is a must-have. All flags have pre cut holes for easy stringing.

Amazon

Make clean up at the end of the night a little easier on yourself by picking up a pack of these football plastic cups
. You’ll receive 100 of the 16oz cups (perfect for beer and mixed drinks!)

Amazon

We’d also recommend grabbing these football disposable serving platters
—each tray measures 11.5 inches in length, 7.5 inches in width and 1.5 inches deep. They’ll be perfect for pigs in a blanket, buffalo chicken dip and an array of desserts.

Amazon

Want to know a simple way to effectively decorate that takes less than a minute? Throwing a plastic table cover over your furniture. This set of football field design and football pattern prints will add a nice touch. Plus, it’s just $10 for the two of them.

Amazon

Party favors, anyone? This large set of Chiefs stickers will look great on laptops, water bottles, phones, you name it. Grab a pack of 50 stickers for just $6.

Amazon

Cheer at every touchdown with this 12-pack of red pom poms.

Maya Gandara

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February 6, 2024
16 Last-Minute Taylor Swift Super Bowl Party Decorations to Buy From Amazon ASAP

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Calling all Swifties, the Super Bowl is this weekend, and if you don’t already have a massive package of decorations en route, there’s no better place to order from than Amazon so that you can ensure everything arrives by Super Bowl Sunday. But don’t even think about stressing, because we rounded up the best, last-minute Taylor Swift Super Bowl party decorations to drop into your cart, stat.

Even more, we divided the decorations up between wall, food, photo booth, and table options. You know what they say, go big or go home! This saying especially rings true for an event as big as the Swiftie Bowl.

What exactly makes for a fun Taylor Swift Super Bowl party, you might be wondering? Wall decorations like banners and posters can turn any boring, white wall into a cute backdrop for a photo opp. My favorite part: food decorations. This includes cupcake toppers, edible glitter for your Taylor-themed cocktails, football-shaped plates for your Back To Decemburger Sliders, and more.

You most certainly cannot throw a Taylor Swift football party without providing a creative photo booth for your guests. Signs, heart sunglasses, disco balloons, and a Travis Kelce life-size cardbaord cutout are just a few of the ways to go about creating a little photo nook. Secure all of these decorations and trust me, everyone will be jealous of you and your partygoers’ Instagram stories. And last but not least, table decorations. These are the small but significant touches that can even include activities for your fellow Swifties. Think bingo cards and friendship bracelets. For the folks like me who might not understand football all too well (*nudge, nudge*), these activities will be a godsend during the big game.

Now that you have a plan of attack for your Taylor Swift Super Bowl party, it’s time to put this last-minute plan into action and load up your Amazon cart so that you can root for the Chiefs in style. If you have a Prime membership, even better, since it offers faster shipping options that’ll ensure a smooth and on-time setup.

Taylor Swift Super Bowl Party Wall Decorations

Faccito.

If I were to throw a Taylor Swift Super Bowl party, I’d start with wall decorations
. These hanging football banners will definitely do the trick.

Pigetale.

Photo opps are a must at any Super Bowl party, especially a Taylor Swift-themed one. There’s nothing more fitting than red and yellow tinsel curtains
to tape onto the wall or in a doorway.

CNMLGB.

A Travis and Taylor Eras poster
is a an absolute essential for your Super Bowl bash. In fact, it should probably be the first thing guests see when they walk into the room (*wink, wink*).

Byqone.

I know a Super Bowl party is meant for celebrating football, but there’s no problem with spotlighting all of Taylor Swift’s albums with the help of these gorg banners
.

Taylor Swift Super Bowl Party Food Decorations

Durony.

Of course your Super Bowl party needs some fun paper goods like this set of 50 football plates
! What else is going to hold all of your sliders, queso, and cookies?

Gatherfun.

If you have football-themed plates, you’d better have cups to match. This set of 100
is just dying to be filled to the brim with Taylor-inspired refreshments.

Vibbint.

If you weren’t planning on serving popcorn at your Super Bowl party, well, now you are. Get creative and turn these Taylor Swift paper bags
into adorable popcorn containers.

HomeHere.

No Taylor-inspired cocktail is complete without a pinch of edible glitter
, am I right? Pick from the 17 color options to quite literally make your whole drink shimmer.

Taylor Swift Super Bowl Party Photo Booth Decorations

Big Dot of Happiness.

Speaking of a designated area to take pictures, why not add in these photo booth props
? The set of 10 comes with Chiefs-colored signs that say things like “Loving Him Was Red,” “87+ + 13 = 100,” and more.

Sureio.

Didn’t I say you’re going to make the whole place shimmer on Super Bowl Sunday? These disco ball necklaces
will help you get there.

LUCKYCHRIS.

Don’t forget to lay out some heart-shaped sunglasses
for all of your fellow Swifties! You can watch the game in style and twin with your friends in photo opps.

ZNHIS.

Keeping with the disco ball decorations, these sparkly balloons
will look so good against the rest of your red, white, and gold decorations. Line a hallway or walkway in your home with these balloons and it’ll almost feel like the tunnels football players walk out of.

Party City.

If you really want to go all out and get a laugh out of your guests, don’t think twice about ordering this Travis Kelce life-size cardboard cutout
. It could greet your friends at the front door or pose in the photo booth area (or both!).

Taylor Swift Super Bowl Party Table Decorations

YMSDZHL.

Swifties sure do know how to make fab friendship bracelets
. String some together to complete your own Super Bowl outfit and consider leaving the set out for your guests so they can craft their own accessories. $10 is a small price to pay for over 6,000 beads and the tools you’ll need to make the bracelets.

Big Dot of Happiness.

Super Bowl parties are bound to be more entertaining when games are involved, so cop these clever bingo cards from Amazon
. Even better, incentivize guests with a Taylor Swift-themed prize for the winner.

CE Craft.

There’s nothing better to help set the mood at your Super Bowl party than a Chiefs candle
. If you’re big on manifestation, perhaps lighting it will increase the Kansas City football team’s odds—you never know.

Katie Decker-Jacoby

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February 6, 2024
Want to watch Super Bowl 2024 commercials before the big game? These ads are already live.

The Super Bowl isn’t only a championship game for pro football, it’s also the biggest day in advertising, with top brands aiming big-budget commercials at an expected audience of more than 100 million viewers. Many of those companies are releasing their ads early, hoping to generate buzz before the February 11 game.

There’s a lot on the line for businesses, which this year are paying $7 million for 30 seconds of air time during Super Bowl LVIII. A winning commercial can stir interest in a brand, cement customer loyalty and even boost sales.

“It’s the last tent-pole mass media event at the moment,” Kofi Amoo-Gottfried, chief marketing officer for DoorDash, which has a commercial in this year’s Super Bowl, told CBS MoneyWatch. “It’s the one time you have left where you can have 100 million people-plus paying attention to the same thing.”

Super Bowl LVIII will broadcast live on Sunday, February 11, at 6:30 p.m. Eastern time from Allegiant Stadium in Las Vegas, Nevada, on CBS and Nickelodeon, as well as on streaming on Paramount+ (CBS and CBS News are owned by Paramount Global.) Here’s how to watch the Super Bowl.

Super Bowl commercials 2024: Playing it safe

Based on what is seen in the commercials released ahead of the game, this year’s crop is avoiding controversy, perhaps due to last year’s backlash against Bud Light over its marketing deal with transgender TikTok star Dylan Mulvaney and the politics of a presidential election year.

“The first Super Bowl spots to be released embrace light humor,” said Northwestern University marketing professor Tim Calkins. “This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”

Here are some of the Super Bowl commercials and teasers already released ahead of the game.

Anheuser-Busch

The beer maker is going for nostalgia with its one-minute long commercial featuring its famous Clydesdale horses. In the spot, a blizzard threatens to stop a delivery of Budweiser, until a team of Clydesdales are hitched to an old-fashioned wagon loaded with kegs. They travel over a snowy road and into a town where a bar is running low on Budweiser, saving the day.

The horses are greeted in town by a Labrador retriever, another nostalgic callback to previous Super Bowl ads that feature both the iconic Clydesdales and a lab.

Budweiser | Super Bowl LVIII Old School Delivery by
Budweiser on
YouTube

BIC lighter

This humorous ad for what BIC calls “the most borrowed lighter” features Snoop Dogg, Martha Stewart and Willie Nelson as they banter about the advantages of using the EZ Reach lighter to light, well, all kinds of things.

BIC EZ Reach: The Most Borrowed Lighter by
BIC Lighters on
YouTube

Booking.com

The travel booking site features Tina Fey as she uses body doubles to try out a variety of travel experiences — with the doubles including her former “30 Rock” co-star Jane Krakowski as well as actor Glenn Close.

Tina Fey books whoever she wants to be | Booking.com 2024 Big Game ad by
Booking.com on
YouTube

BMW

BMW’s 60-second ad for its electric BMW i5 car features actor Christopher Walken going through his as everyone he encounters — from actress Ashley Park of “Emily in Paris” to this year’s half-time performer, Usher — imitates the legendary actor’s unique speaking voice and dance moves.

The tagline? “There’s only one Christopher Walken. And only one ultimate driving machine.”

“The reality is everyone has a Walken impression. But there’s only one original,” Rich Silverstein, co-chairman of Goodby Silverstein & Partners, which created the ad for BMW, noted in a statement.

BMW USA | Christopher Walken in “Talkin Like Walken” by
BMW USA on
YouTube

DoorDash

DoorDash is making an unusual play this year in the Super Bowl, with its ad dangling a sweepstakes offering one viewer the chance to win everything that is advertised during the championship game. Yes, that includes every car, like the BMW mentioned above, and every non-alcoholic food item, including mayonnaise and Reese’s peanut butter cups.

DoorDash | DoorDash All The Ads – Teaser by
DoorDash on
YouTube

Drumstick

The classic ice cream brand is marking its Super Bowl debut with a humorous spot about an airline passenger in pain asking if there’s a doctor on the plane. “Dr. Umstick” replies that he’s a doctor, but rather than providing medical help, he comforts the other passengers and flight crew with Drumstick ice cream cones.

The spot features comedian and actor Eric André.

Drumstick | Doctor on the Plane by
Drumstick on
YouTube

E*Trade

The E*Trade baby, who made his Super Bowl debut in 2008, is back once again for yet another spot in the big game. This time, the talking baby has a diminutive friend, with the tiny pair taking on adult competitors in a game of pickleball while talking financial planning instead of smack.

E*TRADE Baby Commercial – Picklebabies by
E*TRADE from Morgan Stanley on
YouTube

Etsy

The craft marketplace is advertising its new “gift mode,” a service that helps shoppers find gifts for others. The ad features Americans trying to figure out what to give France as a thank you present in exchange for the Statue of Liberty.

Gift Mode: Etsy’s 2024 Big Game Commercial by
Etsy on
YouTube

Lindt chocolate

Lindt chocolate brand is airing its first Super Bowl ad on Sunday with a spot called “Life Is a Ball.” The 30-second spot features a red-foil wrapped Lindt chocolate ball as it bops around people enjoying the chocolate to the peppy tune of Perry Como’s 1957 song “Round and Round.”

Lindt LINDOR Life is a Ball by
Lindt Chocolate USA on
YouTube

NERDS

The candy brand is making its Super Bowl debut with a spot that teases actor Addison Rae teaching a mystery student some dance moves for their big commercial debut, with her noting, “That was cute!” in a slightly dubious tone.

This ad also marks NERDS’ manufacturer Ferrara’s first Super Bowl ad.

Who is Addison Rae coaching? | NERDS Big Game Commercial | 2024 | Teaser (:15) by
NERDS Candy on
YouTube

Oikos yogurt

The yogurt brand’s ad features famed ’90s comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe as they contemplate what to do about their golf cart, which they drove into a golf course pond. Sharpe suggests a tow truck, which Lawrence — who is eating an Oikos yogurt — scoffs at, showing off his yogurt-fueled super strength as he deals with the situation on his own.

HOLD MY OIKOS by
OikosYogurt on
YouTube

Paramount+

CBS parent Paramount+ will have a humorous spot featuring “Star Trek” actor Patrick Stewart and other characters from Paramount shows as they scale “a mountain of entertainment.” Look for stars including Drew Barrymore and “Survivor” host Jeff Probst, as well as animated characters such as Peppa Pig.

Paramount+ Super Bowl Spot | Sir Patrick Stewart Throws a Hail Arnold | A Mountain of Entertainment™ by
Paramount Plus on
YouTube

Pluto TV

The ad-supported streaming service’s Super Bowl commercial imagines farmers growing crops of “couch potatoes” — fields of people in potato costumes who, yes, sit on couches and watch streaming shows.

Pluto TV Couch Potato Farms by
Pluto TV on
YouTube

T-Mobile

Actor Jason Momoa tells actors Zach Braff and Donald Faison from the aughts TV comedy “Scrubs” that his watch party is canceled because his cable is out. Cue a “Flashdance”-inspired song-and-dance routine with Braff and Faison praising the advantages of T-Mobile’s home internet. Momoa busts some moves and shows off his pipes.

That T-Mobile Home Internet Feeling | 2024 Big Game Day Commercial | T-Mobile Home Internet by
T-Mobile on
YouTube

Uber Eats

Uber’s food delivery service Uber Eats will have a star-studded ad featuring Victoria and David Beckham. In a comical teaser for the spot, the power couple poke fun at a viral scene from their Netflix documentary “Beckham” in which the soccer legend calls out his wife as she attempts to describe her privileged life growing up as working class. In the Uber teaser, Victoria describes the upcoming ad as occurring “during the big baseball game,” as her husband chimes in to “correct” her. The tagline: “No matter what you forget, just remember Uber Eats on Super Bowl Sunday.”

DAVID AND VICTORIA BECKHAM FORGET | UBER EATS by
Uber Eats on
YouTube

A second teaser for Uber Eats features Grammy-nominated musician Jason “Jelly Roll” DeFord, who looks at himself in the mirror, having forgotten his face is covered in tattoos. “They’re everywhere and they’re horrible!” the Nashville singer exclaims.

JELLY ROLL FORGETS | UBER EATS by
Uber Eats on
YouTube

—With reporting by the Associated Press.

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Aimee Picchi

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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February 6, 2024
The Super Bowl is expected to obliterate betting records

Atlantic City, N.J. — Nearly 68 million American adults – about 1 in 4 – plan to bet on this year’s Super Bowl, setting a record by a wide margin, according to the gambling industry’s national trade association.

Figures released Tuesday by the American Gaming Association include bets placed with legal outlets, as well as with illegal bookies and online operations in other countries.

The volume of betting participation is projected to be 35% higher than last year, when the previous record was set.

Bettors plan to wager an estimated $23.1 billion on this year’s Super Bowl, up from $16 billion last year, the group predicted.

Of that, about $1.5 billion is projected to be bet with legal outlets, the group said, citing consensus estimates from various sources. That’s in the same ballpark as the $1.25 billion in legal bets projected by Irvine, California-based research firm Eilers & Krejcik Gaming.

Sports betting is legal in 38 states plus Washington, D.C.

“There’s a good chance that every Super Bowl for the next ten or so years will be the most bet Super Bowl thanks to the underlying growth of regulated sports betting in the U.S.,” said gambling analyst Chris Grove, a partner at Eilers & Krejcik Gaming.

The current odds

Sunday’s game will feature the defending Super Bowl champion Kansas City Chiefs against the San Francisco 49ers in a rare rematch from four years ago.

The 49ers are favored by 2.5 points, meaning they would have to win the game by 3 or more points for bets on them to be winners. Conversely, if the Chiefs win, or if they lose by no more than 2 points, bets on Kansas City would win. Those odds are from FanDuel Sportsbook, the official odds provider for The Associated Press.

The Gaming Association says bettors “are nearly split on the outcome of the game,” with 47 percent planning to bet on the Chiefs and 44 percent planning to wager on the 49ers.

Taylor Swift-Travis Kelce role

The romance between Chiefs star tight end Travis Kelce and pop superstar Taylor Swift might be helping drive interest in this Super Bowl. About 73% of adults say they plan to watch the game this year, about 10% higher than in recent previous years.

“I think the ‘Taylor Swift effect’ will be more obviously felt in terms of the total number of people watching and betting on the game than it will be in the total dollars bet on the game,” Grove said. “But there’s little doubt that sportsbooks will be seeing Swifties sign up that otherwise would not have given sports betting a second thought.”

Likewise, Cait DeBaun, a Gaming Association vice president, said Swift could be one of several reasons for increased betting on this year’s Super Bowl, along with “the compelling matchup,” the game being held in Las Vegas, the nation’s betting capital, and the growing availability of legal sports betting in the U.S.

Where the action is likely to be

The largest group in the survey – 42.7 million adults – plans to place a wager online (legally or illegally), at a retail sportsbook or with an illegal bookie, an increase of 41% from last year.

About 36.5 million adults plan to bet casually with friends, or as part of a pool or squares contest, up 32% from last year.

Bettors are nearly split on the outcome of the game, with 47% planning to bet on the Kansas City Chiefs and 44% planning to bet on the San Francisco 49ers, according to the association’s survey conducted Jan. 30 through Feb. 1 of a national sample of 2,204 adults. The survey has a margin of error of plus or minus 2 percentage points.

Eilers & Krejcik forecasts that nearly 13% of money bet with legal sportsbooks will come from Nevada, where the game will be played. That’s is followed by New York (12.4%), New Jersey (9.6%); Pennsylvania (7.4%), Illinois (7.3%); Ohio (7%) and Arizona (5.6%). Other states are projected to account for 3.6% or less individually.

About 10% to 15% of legal bets will be made live after the game already has begun, the company predicted.

Brian Becker, senior vice president of Tipico Sportsbook, is among many gambling industry executives who predict a record-breaking betting level on this year’s Super Bowl.

“The game-watching experience has become more immersive than ever before,” he said. “As we approach Super Bowl Sunday, we also expect the festivities in Las Vegas to have a ripple effect across the country and entice more fans to place bets than in years past with the microscope of media and advertising on Vegas culture.”

The Super Bowl will air on CBS, Paramount+ and Nickelodeon on Sunday. The game is scheduled to begin at 6:30 p.m. ET.

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February 6, 2024
How To Watch The Super Bowl Online & On TV: Livestream, Halftime Show, More

Deadline may receive commission from some products and services linked in this post.

Super Bowl LVIII pitting defending NFL champions the Kansas City Chiefs and the San Francisco 49ers is set for Sunday, February 11, 2024 at Allegiant Stadium in Las Vegas.

The game, scheduled to kick off at 6:30 p.m. ET/3:30 p.m. PT, will be broadcast live on CBS and stream on Paramount+, with a kid- and family-focused simulcast on Nickelodeon and a Spanish-language broadcast on Univision in the network’s first-ever national broadcast of an NFL game. It will also be available in Spanish on Vix.

A livestream is also available on CBS through DirecTV Stream, which offers a five-day free trial. The game will also be available on mobile via NFL+.

The game is a rematch of the 2020 Super Bowl won by the Chiefs, who will be playing in their fourth Super Bowl in five years; they lost in 2021 to Tom Brady’s Tampa Bay Buccaneers before beating the Philadelphia Eagles 38-35 last year.

That matchup drew an average of 115.1 million viewers, making it the most-watched Super Bowl across platforms of all time.

The 49ers are looking for their first Super Bowl win since 1994.

Halftime Show + Singers

https://www.youtube.com/watch?v=QcRLTbQxgcI

This year, the famed Super Bowl Halftime Show will be headlined by eight-time Grammy winner Usher, coming a year after Rihanna’s showcase became the most-watched of all time with more than 121 million viewers. Usher is no stranger to Las Vegas, having just wrapped residency in December that began in July 2022.

RELATED: Super Bowl Halftime Shows Through The Years – Photo Gallery

Ahead of this year’s kickoff, Reba McEntire is set to sing the national anthem, Post Malone will sing “America the Beautiful” and Andra Day will sing “Lift Every Voice and Sing.” DJ Tiësto will perform during breaks in the game. Those performances will happed in the 3-3:30 p.m. PT hour.

Announcing teams

Jim Nance and Tony Romo will handle the call for the CBS broadcast and Paramount+ stream, joined by NFL on CBS sideline regulars Tracy Wolfson, Evan Washburn and Jay Feely and rules analyst Gene Steratore. (Armando Quintero and Benny Ricardo call CBS’ SAP coverage in Spanish.)

The sure-to-be slime-heavy Nickelodeon broadcast returns with CBS Sports’ Noah Eagle and Nate Burleson calling the game joined by Nick personalities real (Young Dylan and Dylan Schefter) and 2-D (SpongeBob SquarePants, Patrick Star, Sandy Cheeks and Larry the Lobster, along with Dora and Boots from Dora the Explorer).

On Univision and Vix, TUDN’s Rames Sandoval and Memo Schutz will call the game alongside Martín Gramática and Diana Flores.

Programming lineup

CBS SPORTS: CBS and Paramount+ will air more than seven hours of pre-game on its platforms and feeds from its Bellagio HQ, highlighted by a four-hour The NFL Today (the pregame, game, halftime and postgame coverage will all be in 1080p HDR and 4K HDR).

Here is Sunday’s CBS/Paramount+ schedule:

11:30 a.m. ET/8:30 a.m. PT
NFL Slimetime (with Burleson and Young Dylan)

Noon ET/9 a.m. PT
Road to the Super Bowl

1 p.m. ET/10 a.m. PT
You Are Looking Live! (an original documentary about the origins of The NFL Today)

2 p.m. ET/11 a.m. PT
The NFL Today (James Brown with analysts Phil Simms, Bill Cowher, Nate Burleson, Boomer Esiason and JJ Watt, and lead NFL insider Jonathan Jones)

6 p.m. ET/3 p.m. PT
Super Bowl on CBS Kickoff Show

6:30 p.m. ET/3:30 p.m. PT
Super Bowl LVIII

UNIVISION/VIX: The network’s main Super Bowl coverage begins at 5 p.m. ET/2 p.m. PT from its Caesars Palace HQ with Camino al Super Bowl, followed by La Previa at 3 p.m. PT ahead of kickoff. All will be available on Univision and Vix.

Postgame programming

CBS has given its coveted post-Super Bowl time slot to the series premiere of Tracker, the drama starring This Is Us alum Justin Hartley. Based on the bestselling Jeffrey Deaver novel The Never Game, the series follows a lone-wolf survivalist who roams the country as a “reward seeker,” using his tracking skills to help private citizens and law enforcement solve all manner of mysteries while contending with his own fractured family. Robin Weigert, Abby McEnany, Eric Graise and Fiona Rene also star.

After the late local news, CBS and Paramount+ will air special editions of their late-night shows The Late Show with Stephen Colbert and After Midnight.

Patrick Hipes

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February 5, 2024
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February 5, 2024
Super Bowl LVII: ‘Deadpool 3’ and ‘Twisters’ Among the Movie Spots Suiting Up for Game Day

In 2016, Ryan Reynolds‘ first Deadpool movie scored a huge marketing touchdown at the Super Bowl when using the weekend of the big game to hold a number of promotional events, culminating with a final trailer spot released during the showdown between the Denver Broncos and Carolina Panthers.

Two weeks later, the irreverent R-rated pic turned into a box office sensation and launched a new superhero franchise for 20th Century, which was later bought by Disney, home of Marvel Studios. If you’re the betting kind, odds are good that Marvel and Disney will use this year’s Super Bowl on Feb. 11 in Las Vegas to drop the first trailer for its untitled Deadpool threequel, which hits theaters July 26 in North America. And don’t be surprised if the mercurial Reynolds — also a proven marketer — suits up himself in some fashion.

The legacy Hollywood studios have long used TV’s most-watched live event of the year to advertise their upcoming wares, but have cut back notably in recent years because of soaring costs. This year, CBS is charging $7 million for a 30-second spot, according to numerous reports. A popular option is the official pregame show, where it can cost half as much to buy time for a movie ad.

Studios are being coy as to their Super Bowl plans this year, although those who are ponying up the big bucks are certainly pleased that the Kansas City Chiefs, who will go up against the San Francisco 49ers, provide an added bonus in terms of ratings because of Taylor Swift, who is dating Kansas City tight end Travis Kelce (her presence at games this year has resulted in a notable spike in female viewership).

There’s also a Deadpool connection; Reynolds and his wife, Blake Lively, are friends of Swift’s and have attended Kansas City games this season.

The spot for Deadpool 3, directed by Shawn Levy and co-starring Hugh Jackman as Wolverine, is likely to air during the game, but Disney’s declining comment on any and all plans. Another Disney movie that could be advertised on Sunday is 20th Century’s Kingdom of the Planet of the Apes. The reboot stomps into cinemas May 10.

Paramount, whose sister network CBS is carrying the game, is sure to advertise Bob Marley: One Love — which opens on Valentine’s Day — A Quiet Place: Day One and IF, directed by John Krasinski and starring Reynolds (not a typo). In the past, Paramount has often used the pregame.

Universal will have a big presence as well. The studio is believed to have bought time for summer event pics Fall Guy starring Ryan Gosling and Emily Blunt, Twisters and Illumination’s Despicable Me 4, as well as spring tentpole Kung Fu Panda 4, from DreamWorks Animation.

Warner Bros. and Sony appear to be sitting out Super Bowl Sunday entirely. Instead, Warners advertised its upcoming March tenptole Dune: Part Two during the AFC and NFC championship games on Jan. 28.

Pamela McClintock

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February 5, 2024