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Tag: Super Bowl Ads

  • Amazon’s smart doorbell maker Ring scraps partnership with company after Super Bowl ad backlash

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    CHICAGO — Amazon’s smart doorbell maker Ring has terminated a partnership with police surveillance tech company Flock Safety.

    The announcement follows a backlash that erupted after 30-second Ring ad that aired during the Super Bowl featuring a lost dog that is found through a network of cameras, sparking fears of a dystopian surveillance society.

    But that feature, called Search Party, was not related to Flock. And Ring’s announcement doesn’t cite the ad as a reason for the “joint decision” for the cancellation.

    Ring and Flock said last year they were planning on working together to give Ring camera owners the option to share their video footage in response to law enforcement requests made through a Ring feature known as Community Requests.

    “Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated,” Ring’s statement said.

    “The integration never launched, so no Ring customer videos were ever sent to Flock Safety.”

    Beyond the Flock partnership, Ring has faced other surveillance concerns.

    In the Super Bowl ad, a lost dog is found with Ring’s Search Party feature, which the company says can “reunite lost dogs with their families and track wildfires threatening your community.” The clip depicts the dog being tracked by cameras throughout a neighborhood using artificial intelligence.

    And viewers took to social media to criticize it for being sinister, leaving many wondering if it would be used to track humans and saying they would turn the feature off.

    The Electronic Frontier Foundation, a nonprofit that focus on civil liberties related to digital technology, said this week that Americans should feel unsettled over the potential loss of privacy.

    “Amazon Ring already integrates biometric identification, like face recognition, into its products via features like “Familiar Faces,” which depends on scanning the faces of those in sight of the camera and matching it against a list of pre-saved, pre-approved faces,” the Foundation wrote Tuesday. “It doesn’t take much to imagine Ring eventually combining these two features: face recognition and neighborhood searches.”

    Copyright © 2026 by The Associated Press. All Rights Reserved.

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    AP

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  • The highlight of Super Bowl 60 may not come from the game itself – WTOP News

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    If you don’t tune into the Super Bowl performances and commercials in between the plays, this may be a great year to start.

    If you don’t tune into the Super Bowl performances and commercials in between the plays, this may be a great year to start.

    A big reason has to do with the halftime show, during which Puerto Rican superstar Bad Bunny is set to sing entirely in Spanish. He’ll be the first solo headliner to do that.

    “This is something you’ve never really seen in a Super Bowl. This is the first time ever something of this caliber is happening,” Virginia Tech marketing expert Donna Wertalik said. “I feel like this is the year for cultural relevance.”

    Companies want to take advantage of the moment, and get commercials in front of the wide range of people who will be watching.

    “We’ve got more than big brands, we’ve got a lot of new brands this year, which is really interesting,” Wertalik said.

    A 30-second ad during Super Bowl 60 costs about $8 million. So, is it worth it?

    Many companies use their Super Bowl commercial as a launching point for a major ad campaign, Wertalik said.

    “This is the tipoff of it, and then they’ll run much of this throughout the rest of this year … getting a lot of value out of that one spot.”

    She’s already seen many of the ads, and said the audience can expect them to feature a lot of artificial intelligence and funny celebrities.

    The commercials may stick in your head, but will you remember the products they’re trying to sell?

    “A lot of brands suffer from that,” Wertalik said.

    For instance, you may remember a funny car commercial, but can’t remember which car it was trying to get you to buy.

    Something Wertalik will be tracking is whether what she calls the “Taylor Swift effect” is continuing.

    Swift has attended Kansas City Chiefs games to support tight end Travis Kelce, her fiance. Those appearances got more women interested in the NFL.

    “A lot of women started watching it, and brands started getting engaged and saying we have a lot of people here … that are new audience members,” she said.

    The Chiefs didn’t make the Super Bowl this year, and that has Wertalik wondering: “Do those women and young girls still stay? It will be interesting to look at that.”

    Get breaking news and daily headlines delivered to your email inbox by signing up here.

    © 2026 WTOP. All Rights Reserved. This website is not intended for users located within the European Economic Area.

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    Michelle Basch

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  • NFL Bans Super Bowl Ads for Prediction Markets • This Week in Gambling

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    The NFL has established a firm boundary regarding Super Bowl ads for its upcoming championship game by prohibiting advertisements for prediction markets. Former New Jersey Governor Chris Christie has publicly supported this decision, characterizing the league’s stance as a victory for the integrity of professional sports over potential advertising revenue.

    Christie, who currently serves as a strategic advisor for the American Gaming Association, spoke with iGaming Business about the league’s decision to exclude certain platforms from its broadcast. He argued that the NFL is demonstrating a commitment to regulated markets that offer fan protections. According to Christie, the decision shows the league believes the integrity of the game and the safety of its audience are more important than the financial gains associated with these commercials.

    The ban specifically targets prediction markets, which allow users to trade on the outcomes of various events, including sports. While traditional sportsbooks are permitted to air a limited number of Super Bowl ads under strict league guidelines, prediction market platforms such as Kalshi and Polymarket have been added to a prohibited category list that also includes tobacco and adult content.

    The league has expressed concerns that these platforms often operate outside the oversight of state regulatory authorities. NFL officials have noted that prediction markets lack the same level of integrity monitoring and safeguards found in the licensed sports betting industry. Christie echoed these sentiments, suggesting that unregulated markets create opportunities for corruption and insider trading. He specifically pointed to contracts involving student athletes and the transfer portal as high risk areas for manipulation.

    As the former governor who led the legal battle to overturn the federal ban on sports betting, Christie remains a vocal advocate for state level regulation. He argues that the existing system of state licenses and league cooperation is the only effective way to detect irregular activity and protect consumers.

    While prediction markets are seeing rapid growth and attracting significant investment, they continue to face a challenging legal landscape. Several states have already issued cease and desist orders against these platforms. Christie expects the conflict between state regulators and federal oversight of these markets to eventually reach the Supreme Court. For now, the absence of these companies from the lineup of Super Bowl ads marks a significant moment in the ongoing debate over the future of sports wagering in the United States.

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    This Week in Gambling

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  • Sam Altman got exceptionally testy over Claude Super Bowl ads | TechCrunch

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    Anthropic’s Super Bowl commercial, one of four ads the AI lab dropped on Wednesday, begins with the word “BETRAYAL” splashed boldly across the screen. The camera pans to a man earnestly asking a chatbot (obviously intended to depict ChatGPT) for advice on how to talk to his mom.

    The bot, portrayed by a blonde woman, offers some classic bits of advice. Start by listening. Try a nature walk! And then twists into an ad for a fictitious (we hope!) cougar-dating site called Golden Encounters. Anthropic finishes the spot by saying that while ads are coming to AI, they won’t be coming to it’s own chatbot, Claude.

    Another one features a slight young man looking for advice on building a six pack. After offering his height, age, and weight, the bot serves him an ad for height-boosting insoles.

    The Anthropic commercials are cleverly crafted at OpenAI’s users, after that company’s recent announcement that ads will be coming to ChatGPT’s free tier. And they caused an immediate stir, spawning headlines that Anthropic “mocks,” “skewers” and “dunks” on OpenAI.

    They are funny enough that even Sam Altman admitted on X that he laughed at them. But he clearly didn’t really find them funny. They inspired him to write a novella-sized rant that devolved into calling his rival “dishonest” and “authoritarian.”

    In that post, Altman explains that an ad-supported tier is intended to shoulder the burden of offering free ChatGPT to many of its millions of users. ChatGPT is still the most popular chatbot by a large margin.

    But the OpenAI CEO insisted they were “dishonest” in implying that ChatGPT will twist a conversation to insert an ad (and possibly for an off-color product, to boot).”We would obviously never run ads in the way Anthropic depicts them,” Altman wrote in the social media post. “We are not stupid and we know our users would reject that.”

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    Indeed, OpenAI has promised ads will be separate, labeled, and will never influence a chat. But the company has also said it is planning on making them conversation-specific — which is the central allegation of Anthropic’s ads. As OpenAI explained in its blog. “We plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation.”

    Altman then went on to fling some equally questionable assertions at his rival. “Anthropic serves an expensive product to rich people,” he wrote. “We also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.”

    But Claude has a free chat tier, too, with subscriptions at $0, $17, $100, $200. ChatGPT’s tiers are $0, $8, $20, $200. One could argue the subscription tiers are fairly equivalent.

    Altman also alleged in his post that: “Anthropic wants to control what people do with AI” He argues it blocks usage of Claude Code from “companies they don’t like” like OpenAI, and said Anthropic tells people what they can and can’t use AI for.

    True, Anthropic’s whole marketing deal since day one has been “responsible AI.” The company was founded by two former OpenAI alums, after all, who claimed they grew alarmed about AI safety when they worked there.

    Still, both chatbot companies have usage policies, AI guardrails, and talk about AI safety. And, while OpenAI allows ChatGPT to be used for erotica while Anthropic does not, it, too, has determined some content should be blocked, particularly in regards to mental health.

    Yet Altman took this Anthropic-tells-you-what-to-do argument to an extreme level when he accused Anthropic of being “authoritarian.”

    “One authoritarian company won’t get us there on their own, to say nothing of the other obvious risks. It is a dark path,” he wrote.

    Using “authoritarian” in a rant over a cheeky Super Bowl ad is misplaced, at best. It’s particularly tactless when considering the current geopolitical environment in which protesters around the world have been killed by agents of their own government. While business rivals have been duking it out in ads since the beginning of time, clearly Anthropic hit a nerve.

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    Julie Bort

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  • Every Super Bowl 2026 Commercial Teased So Far

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    Photo: Fanatics Sportsbook / OBB Media / Sophie Sahara

    This year’s Super Bowl commercials are leaning into the supernatural. Kendall Jenner is facing the most talked-about rumors of her this year, and her ad spot is no exception. She might be bad luck for her ex-basketball-player boyfriends, so the supermodel has been turning a negative into a positive by placing bets on her exes. Jenner’s a part of the family business, after all. Even Emma Stone gets a little spooky with Squarespace in her first “Big Game” ad (and yet another collaboration with Yorgos Lanthimos), teasing some sort of black-and-white mystery at a lighthouse.

    Below, every Super Bowl LX ad released or teased leading up to the big game on February 8.

    A Pringle rose by any other name would be just as crunchy.

    The Dazed and Confused duo would definitely benefit from delivery rather than pick-up for their gardening inspired chat.

    Pulling a David Lynch, I see.

    The duo that will now be known as Boone-lander is going full New Wave for Instacart.

    And by thongs, he, of course, means flip-flops. Get your mind out of the gutter.

    There’s no Mayhem in this Gaga-starring spot where the singer covers Mr. Rogers’s “Won’t You Be My Neighbor?” for Redfin and Rocket.

    The Mayor of Flavortown is getting a new ’do in the teaser for Bosch.

    Budweiser showcased a typically serious commercial, pitching down the line of Americana with a narrative about a horse growing up and running with a bald eagle. Caw!

    Pepsi is going on the offensive, making Coke’s polar bear choose between Coke and Pepsi in a blind taste test.

    Olympians Chloe Kim and TJ Oshie are amazed by a ski jump in the Michelob Ultra teaser. But who was the coach?

    If you can’t beat ’em, bet against them.

    Move over, Bob Dylan. Fanning has someone new who will sing to her: mayo.

    Going along with the supernatural theme, Andy Cohen is hanging poolside with some anthropomorphic nerds. Real Housenerds spinoff incoming?

    She’s unavailable for a haircut … Stone’s keeping her wig on tight!

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    Alejandra Gularte

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  • 5 Brands That Had Monster Super Bowl Marketing Parties | Entrepreneur

    5 Brands That Had Monster Super Bowl Marketing Parties | Entrepreneur

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    Brands looking to make a splash at Super Bowl LVIII in Las Vegas turned the weekend into a larger-than-life three days filled with parties and pure chaos.

    The marketing started the moment travelers stepped off the plane at Harry Reid International Airport, as they were greeted by the Super Bowl LVIII Host Committee handing out pins, stickers, mini footballs, and loud cheers as guests arrived at baggage claim.

    Entrepreneur attended Taco Bell’s Live Más Live event to see what brands were up to for the Super Bowl festivities. While it was clear from the get-go that it would be a weekend of over-the-top branding ploys, the grandiose displays might have just changed the Super Bowl experience forever.

    It’s estimated that over 500,000 visitors came to Las Vegas for the Super Bowl, and brands were eager to get their merch in the hands of social media-sharing fans.

    Related: Record-Breaking Super Bowl LVIII Was the Most Streamed Single Broadcast Since the 1969 Moon Landing

    “These kinds of events are so much bigger than concerts or shows,” said Joe Silberzweig, co-CEO of Medium Rare production company, which put on four star-studded events over the weekend. “They’re really media properties that attract all sorts of different people, celebrities, athletes, and we use them as business development opportunities to bring in and meet our new partners and all of our brands.”

    And sometimes, companies end up spending almost as much as a Super Bowl commercial to put on these mega-marketing events.

    “The events vary in audience and scale of build, but generally speaking they can range from $2 million to $5 million to put on,” Medium Rare co-founder Adam Richman tells Entrepreneur.

    Here are five brands that went all out.

    Uber

    Uber had a strong presence on the Strip — and not just people using the ride-share service to get around. In addition to its celebrity-filled Super Bowl commercials, Uber created a “Get Almost Almost Anything Experience” — a fake grocery store with different rooms showcasing what you can get on Uber Eats, from food and beverages to frozen face masks and flowers.

    Guests enter the “Get Almost Almost Anything on Uber Eats” Market at the Mandalay Bay Convention Center (Uber)

    “Experiential activations are a powerful vehicle to land brand campaign narratives in the hearts and minds of the consumer. Bringing our Super Bowl ad to life IRL was the ultimate way to let our customers touch and feel what we mean when we say ‘Get Almost Almost Anything,” Molly Spychalski, Head of Global Brand Partnership Marketing at Uber told Entrepreneur. “Throughout this activation, it was critically important for us to not only tell consumers that they can ‘Get Almost Almost Anything on Uber Eats’, but for us to show them too.”

    The brand also threw a party for select Uber One members, which included a performance by Post Malone (who opened up the Super Bowl with a performance of “America the Beautiful”) and food from top Uber Eats picks in the area.

    Gronk Beach

    This year’s iteration of Gronk Beach was a bit of a challenge weather-wise, as the unusually cold Vegas temperatures prevented even Gronk himself from taking his shirt off.

    But that didn’t stop the hoodie-clad former NFL tight end from partying poolside.

    Gronk Beach played to its audience — party-loving frat boy types and their counterparts — by partnering with brands that would speak to them, namely Pit Viper, a sunglass brand known for their signature shield shape, and Safety Shot, a new beverage that claims to cut blood alcohol down after consumption.

    Rob Gronkowski fires up the Gronk Beach crowd at Encore Beach Club (Medium Rare)

    The music was loud, the crowd was hyped, and if Gronk Beach sponsors and guests did one thing right, it was that they all collectively read the room.

    Shaq’s Fun House

    Deejaying your own party is a bold move, but if anyone can pull it off, it’s Shaq.

    And a little rain in the desert couldn’t keep the party-hopping hopefuls from hearing Shaq (a.k.a. DJ Diesel) perform in a carnival-themed fun house that featured pop-up games, merchandise tents, and, of course, a dance floor.

    Shaq aka Dj Diesel warms up the Shaq’s Fun House crowd at XS Nightclub (Medium Rare)

    At the event, Flo Rida was seen enjoying the Celsius energy drinks, which were stationed in buckets around the venue, free of charge for guests. He even asked us to get him one, perhaps thinking we were staff.

    Guy Fieri’s Flavortown BBQ

    Guy Fieri is his own brand, and his pre-Super Bowl Sunday tailgate certainly had no shortage of branded signage and products. From Fieri-branded cigars to featuring his food in the VIP section, there was zero doubt whose event it was — there were even Fieri quotes hanging up around the venue.

    And perhaps that was the strongest play — people came to the tailgate party because they love Guy Fieri and what he represents — high-energy inclusivity while rooting for the underdog with an unpretentious demeanor.

    Guy Fieri and Gordon Ramsay have a moment onstage at Guy’s Flavortown Tailgate (Medium Rare)

    “If you want to interact with Guy Fieri and try his food, he curated over 30 restaurants, he’ll be there on stage for hours, he’ll come on down to Flavortown,” Silberzweig said of the event, noting that it was double the size of last year’s. “Whether you’re meeting a celebrity or not, you’re entering their world and their mind in a really fun way.”

    Fieri personally thanked attendees on the red carpet for spending their gameday with him and offered to bring out food and drinks for everyone working the event — genuine and on-brand.

    h.wood Homecoming

    On Saturday, the h.wood Group and Uncommon Entertainment hosted night two of the third annual h.wood Homecoming party in partnership with online retailer Revolve, which featured a performance by Jack Harlow and a Taco Bell lounge for guests to hang out in should they need a breather from the music and madness inside the main tent.

    The timing of the party was earlier than most (it began at 9 p.m. and ended promptly at 1 a.m.), and while whisky may not be a typical dance club drink of choice, Crown Royal stole the show with free merchandise in the form of long-sleeve t-shirts — genius for a crowd that was shivering in party dresses in sub-40-degree temperatures sans coats.

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    Emily Rella

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  • Why Super Bowl Commercials Are the Ultimate Marketing Play | Entrepreneur

    Why Super Bowl Commercials Are the Ultimate Marketing Play | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials have become a cultural phenomenon, with audiences anticipating creative spins from familiar brands and often comparing their favorites online afterward. While plenty of companies have secured these behemoth ad slots only to fumble the ball, many have stood the primetime test. By examining the patterns and themes of some of the most successful Super Bowl ads, business leaders can learn from the ultimate marketing play.

    Related: What Super Bowl Ads Can Teach Entrepreneurs About Marketing

    1. Emotion gets ads to the end zone

    In fact, one of the most memorable and impactful Super Bowl commercials tugged at the heartstrings of the masses, opting for pathos in the form of puppies. “Puppy Love,” the classic Budweiser Clydesdales ad that debuted in 2014, appealed to human consumers not through the classic can-and-condensation combo but via an unlikely animal friendship between a Clydesdale and a golden retriever puppy.

    With subtle themes of rustic patriotism and all-American heroism, the Belgian multinational brewing company wooed viewers via man’s best friend — and barely featured their product at all. In 2016, it was ranked as the most popular ad ever to air in the 50-year history of the NFL’s premier event. The lesson here is clear: wholesome content appeals to almost everyone, and authenticity is universal — eclipsing predictable, emotionally empty product placement.

    When planning our 2005 “What Did You Ever Do Without Them?” commercial for Post-It notes, the 3M team took the same tack, opting for cuteness that resonates with a general audience. While this sentiment does play well, what doesn’t make the cut are the unique challenges of filming with unpredictable (albeit adorable) animals.

    2. Americans huddle up for humor

    Whether it’s a torrential downpour of lemons forecasted by Budweiser, Homer Simpson swiping his Mastercard or the rapid transitions and smooth-talking of the infamous Old Spice guy, Super Bowl audiences are looking for laughs between plays. Since laughter is shown to improve short-term memory, funny commercials are far more memorable, and so are the brands/products they represent.

    While one-hit-wonders may have their moment, brands that establish likable recurring characters in their ads are especially adept at building brand awareness and memory recall of the hero products advertised. The average American will likely recognize Progressive’s iconic associate Flo, Geico’s recently-revived Caveman, Allstate’s mischievous Mayhem man and even Liberty Mutual’s seemingly inescapable LiMu Emu. The combination of clever humor and unique, original characters makes for an effective commercial that will continue to build and enhance brand awareness for years to come.

    Related: 4 Must-Haves for Brands Considering TV Commercials

    3. Social issues are shared goals

    More than ever, Super Bowl commercials are addressing social issues, reflecting a shift in consumer preferences toward purpose-driven brands. By aligning themselves with meaningful causes and communicating their commitment to societal issues, brands aim to foster a positive image and build loyalty.

    For example, Dove’s “Real Strength” commercial (2015) challenges stereotypical gender roles, including what it means to be a “real man”; Nike supported Colin Kaepernick’s social activism by featuring Kaepernick in their 2019 “Dream Crazy” ad. Of course, for these allegiances/political stances to be effective, companies must practice what they preach — which is to say that authentic initiatives within the company must also back up these public allyships. Otherwise, companies run the risk of a backlash similar to that against Budweiser following their controversial Dylan Mulvaney partnership.

    Related: 3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

    4. Pass the ball to the consumer

    Ads that end with a Call to Action go beyond traditional one-way communication, inviting audiences to leave a lasting impact. One effective example was Coca-Cola’s 2014 “#AmericaIsBeautiful” ad, which encouraged viewers to share their own moments of beauty using the company’s hashtag. The genius of this hashtag is in its simplicity; much like Budweiser’s “Puppy Love” ad, which featured a minimal branded product, #AmericaIsBeautiful celebrates the country rather than Coca-Cola. Impressively, the owned hashtag created an onslaught of positive conversation around the brand without actually using any branding. This interactive element cultivated a trend of user-generated content while extending the reach of the company’s campaign and engagement.

    5. Celebrities are the MVPs

    Whether it’s a cranky pre-Snickers bar Betty White, Ryan Reynolds parking a Hyundai or Harrison Ford chatting with an Amazon Alexa, brands often turn to celebrities to boost the appeal of their Super Bowl commercials. When humor and emotional substance may be lacking, there’s no substitute for star power, and when companies can combine clever scripts with well-known faces, a viral moment is all but guaranteed. That said, companies must be careful when seeking celebrity endorsements — choosing a celebrity who resonates with the targeted audience and whose image/voice aligns with the company’s brand values is essential.

    With every Super Bowl, business leaders can become the brand consumers root for. Super Bowl commercials provide a unique and colossal opportunity to capture the attention of tens of millions of people who are not only exposed to the commercials but also look forward to them. Ultimately, the most successful are those who entertain and effectively communicate their brand’s message and values.

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    Jack Truong

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  • ‘Suits’ Stars Summoned To New Super Bowl Commercial

    ‘Suits’ Stars Summoned To New Super Bowl Commercial

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    Suits fans dreaming of a reunion will get a very little something to tide them over during Super Bowl Sunday when several of the show’s former cast members – spoiler: not the big three – return for a cosmetics commercial.

    Yes, cosmetics. In an unlikely grouping, cast members of the legal drama Gina Torres, Rick Hoffman and Sarah Rafferty return to a courtroom presided over by, of all people, Judge Judy. Except here she’s called Judge Beauty, and matters before the court are cosmetics.

    The spot is for e.l.f. Cosmetics, which sells cruelty-free, budget-conscious makeup. The ad’s premise: Hoffman and Torres square off, Judge Judy style, to plead their cases before the court. Hoffman is accusing Torres of overspending on cosmetics (don’t think too hard about it). Rafferty plays a court reporter.

    “Pricey makeup is a scam like couples therapy or boundaries,” Hoffman says. Even Judge Judy/Beauty seems biased against the overspending Torres. “You spend $92 on foundation? Don’t pee on my leg and tell me it’s raining.”

    Anyone familiar with Judge Judy will recognize that by-now years-old punchline, just as they might recognize some of the jurors in the commercial, among them Meghan Trainor, sports analyst Emmanuel Acho, comedian Benito Skinner/Benny Drama, Jury Duty star Ronald Gladden and HeidiNCloset from RuPaul’s Drag Race.

    The verdict: Torres is “sentenced” to use e.lf. cosmetics, much to her delight.

    If the spot doesn’t have the surprise cleverness of the Super Bowl Uber Eats commercial that reunites Friends Jennifer Aniston and David Schwimmer, the Suits mini-reunion might no doubt amuse newfound fans of the former USA Network-turned-Netflix favorite series. Last month, Suits stars Patrick J. Adams, Gabriel Macht, and Rafferty made a funny appearance on the Golden Globes to present the Outstanding Drama Series award. (Absent from all the get-togethers has been Meghan Markle, the actress-turn-duchess.)

    “There’s nothing more dramatic or anxiety-inducing than waiting all night to hear that your category is finally arrived,” Macht said on the Globes stage, prompting a deadpan reply from Adams, “Yes, that’s true. It’s hard to imagine having to wait so long to see your show get that kind of recognition.”

    And Suits is still getting that late-in-arriving recognition. Check out the new commercial above.

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    Greg Evans

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  • Bud Light Drops ‘Light-Hearted’ Super Bowl LVIII Commercial | Entrepreneur

    Bud Light Drops ‘Light-Hearted’ Super Bowl LVIII Commercial | Entrepreneur

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    After a year riddled with controversy over advertisements and influencers, Bud Light is clapping back at criticism with the company’s Super Bowl LVIII commercial.

    The one-minute-long advertisement features a character called the Bud Light Genie who pops out of a Bud Light bottle in an unsuspecting fan’s refrigerator.

    https://www.youtube.com/watch?v=Cl–5P79iRs

    The genie then starts granting a group of friends every wish, from a new car to more muscular arms, and features cameo appearances from former NFL star Peyton Manning, rapper Post Malone and the UFC’s Dana White.

    Related: Early Bud Light Boycotter Kid Rock, Who Fired a Rifle at Cases of the Beer, Just Changed His Stance — Here’s Why

    The commercial, set to air on Sunday during the Big Game, is part of the company’s ongoing “Easy to Drink — Easy to Enjoy” campaign that was rolled out during last year’s Super Bowl with an advertisement featuring actor Miles Teller.

    “We wanted to get back to the humor the brand has been known for,” said Bud Light’s VP Todd Allen, per CNN. “Consumers are expecting us to bring a little bit of light-heartedness and irreverence back, so we listened and that’s what we’re bringing forward.”

    Bud Light sales plummeted in 2023 after a controversial social media partnership with transgender TikTok activist Dylan Mulvaney, which led to a boycott of the brand that was started by singer Kid Rock in April 2023 in which he posted a video of him shooting multiple Bud Light cans in protest on social media. The singer called for an end to the boycott in December.

    The controversy led to the CMO of Anheuser-Busch (Bud Light’s parent company) in the U.S., Benoit Garbe, to step down at the end of 2023.

    Related: Modelo Continues to Dominate Bud Light, Hits Another Major Milestone for the First Time Ever

    The company has been making a concerted effort to get back to its roots and core customers, partnering with celebrities such as Post Malone, who has been involved with the brand across several campaigns and promotions.

    “We wanted to call on those longstanding friends of the brand to join us for the ride and they’re all aligned to the passion points and platforms that our fans know and love from Bud Light and expect from us,” Allen told the Hollywood Reporter.

    The beer brand will also be putting on a slew of programming in Las Vegas where Super Bowl LVIII is taking place, including an acoustic concert featuring country star Zach Bryan and an interactive takeover of the city’s newest immersive venue, The Sphere, which is meant to make viewer’s feel like they’re inside of a Bud Light bottle.

    Though Anheuser-Busch saw a 5% uptick in global revenue to $15.57 billion in Q3 of 2023, the company noted that U.S. business and sales were affected by the ongoing Bud Light backlash as U.S.-specific revenue dropped 13.5% quarterly.

    Anheuser-Busch is expected to report Q4 2023 earnings on February 29.

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    Emily Rella

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  • Super Bowl Ad Shows Self-Driving Tesla Decapitating a Mannequin

    Super Bowl Ad Shows Self-Driving Tesla Decapitating a Mannequin

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    In case you missed it on Sunday, an ad broadcast during the Super Bowl attacked Tesla‘s Full Self-Driving technology as dangerous and deadly.

    The 30-second spot depicts brutal scenes of self-driving Teslas running over child mannequins and baby strollers, driving on the wrong side of the road, and blowing past “Do Not Enter” signs.

    The national advertising campaign, which cost $600,000 to air during the Super Bowl, is sponsored by The Dawn Project, a California-based nonprofit that supports the development of computer operating systems that are “safe for humanity.”

    The organization has been particularly critical of Tesla’s Full Self-Driving feature, claiming the software poses a threat to passengers and pedestrians.

    “Tesla Full Self-Driving will run down a child in a school crosswalk,” a female narrator says in the ad, as a video shows what it claims to be actual “safety test footage” of a Tesla crashing into a child mannequin in the street.

    Related: Engineer: Tesla Self-Driving Demo Video Was Staged

    Later in the ad, a Tesla plows into another child mannequin taking its head off.

    “Tesla’s Full Self-Driving is endangering the public with deceptive marketing and woefully inept engineering,” the narrator says. Why does NHTSA allow Tesla Full Self-Driving?”

    Who’s behind the attack ad?

    The Dawn Project was founded by Dan O’Dowd, a billionaire credited with creating the operating systems for projects including Boeing’s 787s, Lockheed Martin’s F-35 Fighter Jets, the Boeing B1-B Intercontinental Nuclear Bomber, and NASA’s Orion Crew Exploration Vehicle.

    Dowd is also CEO of Green Hills Software, which develops self-driving software.

    The foundation’s website shows numerous videos of self-driving Teslas malfunctioning in different road tests. In one video, O’Dowd accuses Tesla founder Elon Musk of running a Ponzi scheme.

    What does Elon Musk think of the ad?

    Musk seems to be taking it in stride despite the ad’s harsh accusations. During the Super Bowl, cameras caught Musk kicking back in a private box seat with the CEO of News Corporation, Rupert Murdoch.

    The company has not directly addressed The Dawn Project, but in response to a tweet by Tesla Owners Silicon Valley that called the ad “fake,” Musk responded with a LOL emoji.

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    Jonathan Small

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