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Tag: sunglasses

  • I Like My Sunglasses Like I Like My Bags—Designer: 25 Styles I’m Eyeing

    I Like My Sunglasses Like I Like My Bags—Designer: 25 Styles I’m Eyeing

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    While I’m constantly raving about the fun, affordable bags that I like to have in my closet, you already know how much I love a good designer bag. The same goes for my eyewear collection. When it comes to trends or casual options, cheap sunglasses can be a good time, but for anything else, I want to be seen out and about wearing designer frames only.

    Nothing elevates your look more than a subtle logo on a high-quality pair of shades, and that’s why I love designer sunglasses so much. While I absolutely need to get my hands on the very specific pair from Celine that has been all over my Instagram feed this summer, I can’t stop staring at the 25 styles below. You need to see them for yourself.

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    Sierra Mayhew

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  • I’m a Stylist Based in L.A.—These 10 Nordstrom Items Help Create Chic Looks

    I’m a Stylist Based in L.A.—These 10 Nordstrom Items Help Create Chic Looks

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    As an up-and-coming stylist in Los Angeles, Erin Noël has her finger on the pulse of all the trends happening in Hollywood and beyond. When it comes to dressing her clients, she looks to instill confidence by creating stylish outfits that help showcase their true selves and reflect the story they want to tell at that moment through their looks. To accomplish this, she often reaches for a mix of classic and trendy pieces at a variety of price points while paying close attention to the fit. But the goal is always to have fun in the process.

    For fall, her approach is no different. Ahead, you will get insight into what Noël has her eyes on this season from Nordstrom to help create chic fall looks, plus some visual inspiration from her own closet on how to style each piece. Keep scrolling to check out everything from Noël’s stylish selection—My favorites from her roundup are the striped sweaters and pretty tops.

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    Jennifer Camp Forbes

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  • The $49 Nordstrom Sunglasses I’m Buying to Satisfy My Desire for the Prada Pair

    The $49 Nordstrom Sunglasses I’m Buying to Satisfy My Desire for the Prada Pair

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    Good luck trying to get me to care about anything else when I’m in the throes of obsessing over a designer buy. As soon as an item tugs at my heartstrings, I’ll stay up all night thinking about it and do more mathematical calculations than I’ve ever done before to figure out how I can afford to own it. Right now, the object of my full attention is none other than the Prada Symbole Sunglasses. A combination of a classic slim oval silhouette and a subtle cat-eye shape, they caught my eye as soon as I first saw them online. I’ve been able to focus on little else since.

    Or at least I was until I stumbled upon a similar oval-shaped pair while scrolling through Nordstrom. With a $517 price tag, the Prada pair I desire doesn’t come cheap. The Fifth & Ninth Taya Sunglasses I found on Nordstrom, however, only cast a fraction of that at $49. Plus, they feature a very similar retro shape. While nothing will ever come close to Prada, I’m genuinely shocked at how well this affordable alternative compares. I’ll still be dreaming about the designer iteration, but I plan on buying the Nordstrom pair to satisfy my desire in the meantime.

    But it’s not just me. Slim oval sunglasses inspired by the ’90s are suddenly everywhere this season, and celebs from Sofia Richie to Laura Harrier are wearing the retro style. So once you peruse both the Prada and Nordstrom pairs I’m highlighting, continue to shop more oval sunglasses that are classic, cool, and rather expensive-looking if you ask me.

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    Anna LaPlaca

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  • 30 Gorgeous Under-$100 Accessories I Love From Nordstrom, J.Crew, and Shopbop

    30 Gorgeous Under-$100 Accessories I Love From Nordstrom, J.Crew, and Shopbop

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    As a shopping editor, I am constantly checking up on the latest arrivals from the most stylish corners of the internet. One thing that has often boggled my mind during my years in this industry is that the interest is vastly more oriented to chic clothing and that it often feels as though accessories get completely overlooked. I know full well of the tremendous power that accessories hold in transforming an outfit, so I always make sure to pay particular attention to finding the best of the best when doing my regular shopping deep dives.

    During my recent perusals at some of my favorite online haunts like Nordstrom, J.Crew, and Shopbop, I made sure to spend some extra time on the accessories sections. I found an affordable plethora of insanely cool jewelry and other standout hats, bags, and more that span from classic to trendy (some a mix of both). Keep scrolling to shop 30 of my top accessory picks of the moment—Did I mention they are all under $100? You’re welcome.

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    Jennifer Camp Forbes

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  • 5 Outdated Sunglasses I’m Saying Goodbye to—Plus Their 2023 Replacements

    5 Outdated Sunglasses I’m Saying Goodbye to—Plus Their 2023 Replacements

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    When you’re a fashion person, sunglasses are the beginning and end of every outfit you create. They’re the icing on the cake, the perfect finishing touch, the je ne sais quoi that pulls it all together. At least, that is when you’re wearing an extremely on-trend style.

    Growing up, I’ll admit I was a bit of a snob, and during my teenage years, I entered a phase where I insisted on only wearing designer sunglasses. Oh, how times have changed. I love a trendy pair of shades that make my outfit pop, and next to a $400+ option, my favorite sunglasses just so happen to be under $20. What’s funny is that since I’ve humbled myself in terms of eyewear, my style has only gotten better.

    So with this, I ask you to take a chance on a pair of trendy frames that will replace an outdated pair you might have splurged too much on. I’m still investing in the trends that will last a lifetime (like oversize Celine sunglasses), but if a trend is new to you and you’re not quite ready to dive right in, there are plenty of options to try out the trend before fully committing. Below, find the five sunglasses trends replacing the outdated eyewear currently holding you back.

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    Sierra Mayhew

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  • 7 Cult Sunglasses That J.Lo, Meghan Markle, and Hailey Bieber Love

    7 Cult Sunglasses That J.Lo, Meghan Markle, and Hailey Bieber Love

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    I’ll be the first to admit that I’m guilty of buying things for the sheer joy of it, but when it comes to sunglasses, I always think about practicality first. Not only do they shield your eyes from harmful UV rays, but they’re one of the few items you can wear every single day without anyone noticing. If you’re in the market for a new pair, why not take some pointers from celebrities like Meghan Markle and Priyanka Chopra Jonas?

    No one doubts Markle’s ability to make things sell out, but luckily for us, one of her favorite accessories is still in stock: Le Specs Air Heart 51mm Sunglasses ($55). She’s worn them multiple times with outfits ranging from a vintage coat to a breezy summer dress. Fellow royal Kate Middleton, however, is partial to Ray-Ban Classic Wayfarer 54mm Sunglasses ($108), which are a tried-and-true classic. Scroll down to shop celebrities’ favorite sunglasses. 

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    Erin Fitzpatrick

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  • This Is the Sofia Richie Way to Style a White Tee Right Now

    This Is the Sofia Richie Way to Style a White Tee Right Now

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    After an over-the-top wedding weekend in the South of France in April, there is no doubt that Sofia Richie Grainge is a celebrity to watch. She continues to use her social media accounts to make her case for summer’s most-fashionable It girl, posting everything from formal attire to frayed hems and fringe skirts. 

    Her latest casual look caught our attention, not only because she’s sporting the Djerf Avenue pants on everyone’s wish list but because of her breezy styling of a summer wardrobe staple: the classic white tee. The best part? The outfit is easy to replicate with similar, instantly accessible pieces from a few of our favorite online retailers. 

    Even though Richie’s exact Djerf Avenue bottoms are currently sold out (join the waiting list with us), we couldn’t wait to re-create this look for ourselves. Keep scrolling for cute cropped white tees, fun parachute pants, and Richie-approved accessories to try this easy summer outfit at home. 

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    Drew Elovitz

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  • Unprepared Tim Cook Frantically Taping Battery To Pair Of Sunglasses For Apple Event

    Unprepared Tim Cook Frantically Taping Battery To Pair Of Sunglasses For Apple Event

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    CUPERTINO, CA—Muttering “Come on, come on” under his breath as he attempted to bind the two objects together, an unprepared Tim Cook was frantically taping a battery to a pair of sunglasses ahead of his keynote at the Apple Worldwide Developers Conference, sources confirmed Monday. “I’ll call them, uh, the all-new Apple Lookers—or no, how about the Apple Eye Mirrors?’ said the company’s CEO, who wiped a bead of sweat off his forehead and cried out ‘Just a minute!’ from behind stage as he struggled to tear off a piece of duct tape with his teeth. “Goddammit, why didn’t anyone tell me this thing was today? If they ask too many questions, I’ll tell them it’s a prototype. Too bad there’s not any time to paint them. I have some white-out in my desk that would have looked great. At press time, Cook was giving a demonstration of the device by putting the sunglasses on upside down and muttering ‘Beep boop’ out of the corner of his mouth.

    Panasonic Recalls 2 Million Microwaves That Got Dirty

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  • My Summer Vibe Is “A-List Energy” Thanks to Versace’s Latest Eyewear Collection

    My Summer Vibe Is “A-List Energy” Thanks to Versace’s Latest Eyewear Collection

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    If you’re all about sticking to the classics, it doesn’t get more timeless than these square frames. The rich black colorway, recognizable gold insignia, and oversize look scream, “No pictures, please.” Of course, the paparazzi might not be knocking down your door, but if the goal is to give off rich energy, look no further than these frames. This more neutral style can be dressed up with a matching black pantsuit or dressed down for your everyday athleisure. No matter your outfit of choice, these will be a go-to pair all summer long.

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    Natalie Gray Herder

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  • Every Celeb’s Go-To Sunnies Are Currently On Sale At Nordstrom (You’re Welcome)

    Every Celeb’s Go-To Sunnies Are Currently On Sale At Nordstrom (You’re Welcome)

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    In the world of fashion, wins can sometimes be hard to come by. Clothes, shoes, and accessories (especially accessories!) are expensive, particularly the sort that really well-dressed celebrities tend to wear on a regular basis. So, when a sale comes along that just so happens to include eyewear that’s frequently perched atop the noses of some of the world’s most trusted dressers, you have to act on it. Situations like this one don’t happen every day in this business—trust me.

    The sunglasses in question aren’t just any sunglasses. Rather, they’re one of the most timeless, beloved, and instantly recognizable pairs, well, ever. If you haven’t already guessed the style, I’m talking about Ray-Ban’s iconic Wayfarers, which were created in 1952 and subsequently worn by Audrey Hepburn in Breakfast at Tiffany’s and James Dean in Rebel Without a Cause.These days, though, you’re much more likely to spot a pair of the classic, square-shaped shades on the celebrity set, with fans ranging from Kate Middleton to Sophie Turner (both royals in their own right), as well as Reese Witherspoon, Olivia Wilde, and more. 

    If the pair’s storied history or chic fanbase haven’t already convinced you to add a pair of Wayfarers to your eyewear collection, this most certainly will. During Nordstrom’s current spring sale—which sees over 16,000 women’s products red marked ahead of the new season—three color-ways of the best-selling Ray-Ban sunglasses are over 20% off. Keep scrolling to spot the pair on the celebs mentioned above and get in on the sale before it’s too late. 

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    Eliza Huber

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  • Olivia Wilde’s Very Flattering Sunglasses Could Be the Next It Shades

    Olivia Wilde’s Very Flattering Sunglasses Could Be the Next It Shades

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    We’ve been talking a lot about celebrities’ shoes and bags lately, so let’s mix things up and talk about sunglasses—specifically, Olivia Wilde’s sunglasses. Celebrities have been wearing Ray-Bans for many, many years, and so has everyone else. The brand’s classic aviators and wayfarers are the most popular styles because they’re the most flattering. The wayfarers, especially, look good on pretty much everyone. And now, 71 years after that style’s release, there’s a new iteration that’s as forward for the year we’re in now as it is classic. Meet the Ray-Ban Mega Wayfarers—Olivia Wilde already has.

    The shades, which Wilde wore while walking around in NYC this week, feature bold frames and are more oversize than the originals. But the face-flattering shape remains the same. They currently come in four shades (Wilde chose the black ones) and ring in under $200.

    Scroll to see Wilde modeling the Mega Wayfarers, and shop them for yourself 

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    Allyson Payer

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  • The Affordable Accessories Every Cool Girl Just Can’t Seem to Stop Wearing

    The Affordable Accessories Every Cool Girl Just Can’t Seem to Stop Wearing

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    Before we begin, I’d like to admit I’m the first person to try a weird, viral fashion hack after seeing it pop up on my TikTok FYP. Tights as pants? Yep. Coastal grandma? Been there, done that. Bad Bunny–inspired sunglasses? Already on the list.

    Thanks to TikTok’s viral melting pot of of-the-moment trends and out-there aesthetics that would get all eyes on you in a crowded room, cool girls of the moment have been ramping up their style lately with shoes, handbags, and eyewear that can only be responded to with a “Hmmm…” We at Who What Wear are the first ones to put new cool trends to the test. And naturally, thanks to the algorithm, TikTok keeps feeding us. 

    Below, all of the cool-girl accessory trends that are approved by our editors (and the #FYP) to ensure a viral moment. From controversial oversize shades to bags so large you can stuff a load of laundry in them, here are the best accessory trends to test this spring, all under $100.

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    Ana Escalante

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  • “A Very Natural Progression”: Catherine Holstein on Khaite’s Collaboration with Oliver Peoples

    “A Very Natural Progression”: Catherine Holstein on Khaite’s Collaboration with Oliver Peoples

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    Catherine Holstein has been busy. Since winning the CFDA’s American Womenswear Designer of the Year last November, the Khaite founder and creative director is opening her first retail store (designed in collaboration with her husband, architect Griffin Frazen), where she debuted her Fall/Winter 2023 collection on Sunday, all while preparing to welcome the couple’s first child. Her latest project? A collaboration with luxury eyewear brand Oliver Peoples. 

    “I couldn’t ask for a better partner,” Holstein recently told Vanity Fair of the partnership. “We have a mutual respect for each other and the conversation started developing into the idea of a collaboration. It was a very natural progression.” 

    For Khaite, a brand with its own highly coveted line of accessories, like the Davis boot and uniquely shaped bags like the Olivia and Lotus, sunglasses were an instinctive next step. Featuring an exclusively designed corewire – the part of the eyeglass frame that helps the temples retain shape and connect to the lenses – inspired by the hardware in Khaite’s bags, the creation of each pair involved a double embedding process with two pieces of metal in between two layers of acetate on the exterior.

    By Hanna Tveite.

    The collection boasts three styles, each designed to encapsulate a different era and to cater “to that woman who’s very mysterious and darker, like a Brigitte Bardot or Jane Birkin,” Holstein says. The 1969C focuses “on the mod movement more than anything else, where you get a very sharp, thin frame,” Holstein adds. The 1971C and the 1983C feature wider, more ovular shapes, introducing a style that’s “a little bit bigger, and a little more glam,” she says, leaning on musical icons for inspiration. “David Bowie is always a number one influence aesthetically when it comes to confidence and risk.”

    Though they’re inspired by different eras in fashion, the sunglasses remain a classic accessory, no matter the style. “Oliver Peoples has always been recognizable for a timeless aesthetic that champions craftsmanship above logos and trends,” says Rocco Basilico, CEO of Oliver Peoples, “both brands found a commonality in honoring style that will always be relevant.” 

    The campaign takes the brand in a new direction, photographed by Hanna Tveite on international model and muse Steinberg, and creative directed by Holstein, it delves into the alter ego and the moody, mysterious Khaite aesthetic through the Oliver Peoples lens. “Everything we do has a darkness to it,” Holstein says as they wanted to explore something “a bit sharper, and edgier than your typical eyewear campaign.” 

    The Oliver Peoples x Khaite Eyewear Collaboration is now available for purchase on Khaite and Oliver Peoples‘ websites.

    By Hanna Tveite.

    Khaite x Oliver Peoples 1969C

    Khaite x Oliver Peoples 1971C

    Khaite x Oliver Peoples 1983C

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    Jessica Neises

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  • Why Did No One Tell Me Amazon Has an Online Outlet Store With the Cutest Stuff?

    Why Did No One Tell Me Amazon Has an Online Outlet Store With the Cutest Stuff?

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    Just when I thought I was starting to have a handle on the vast shopping landscape that is Amazon, I’ve come to find that there’s a section with even more amazing deals: Amazon Outlet. After perusing the discounted offerings, I was pleased to find that there is a great selection of cute fashion finds, many of which I have now added to cart.

    While sifting through the different departments, I noticed that it’s almost seasonless. I came across a plethora pieces that are spot on for fall and winter and other stylish picks fit for the warmer months or even an upcoming tropical vacation. What I kept my eye out for the most was stylish coats, trendy boots, and cool sweaters. Below, check out 35 of my top outlet picks, spanning from classic options to trendy pieces that will satisfy a variety of personal styles. Beware: things tend to sell out quickly.

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    Jennifer Camp Forbes

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  • Knockaround Sunglasses Named Official Sunglasses of Major League Pickleball

    Knockaround Sunglasses Named Official Sunglasses of Major League Pickleball

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    Press Release
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    Jul 14, 2022


    SAN DIEGO, July 14, 2022 (Newswire.com)
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    Knockaround announced today an agreement with Major League Pickleball (MLP), an elite, team-based professional pickleball league, to be the Official Sunglasses of MLP. 

    As part of Knockaround’s multi-year sponsorship, the brand will immerse itself at all MLP events, including through on-site activation spaces, signage and hospitality opportunities, as well as promotion on social media and MLP livestream productions.

    “I am beyond excited that Knockaround is partnering with Major League Pickleball,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround. “Pickleball is the fastest growing sport in the U.S. and it’s clear to me why—it’s fun, full of energy, and can be enjoyed by people of all ages.  Those ideals align perfectly with what Knockaround is all about and MLP has packaged them wonderfully.”

    “We are thrilled to welcome Knockaround to the MLP family,” said MLP President Brooks Wiley. “Their dedication to fun, creativity and excitement is the perfect fit for what MLP is all about. We look forward to working with Knockaround to showcase our two exciting brands.”

    At MLP’s first event of the season in Austin, Texas, team BLQK defended their title as MLP Champions and became the first and only back-to-back winners in league history. MLP will continue its 2022 season with events in Newport Beach, Calif. (August 5-7), and Columbus, Ohio (October 14-16), giving its 12 teams two more shots at taking home the Pritchard Cup and $100,000. MLP offers the largest prize purse in professional pickleball at $319,000 per event.

    About Major League Pickleball

    Major League Pickleball is the first-of-its-kind professional team league in the United States, consisting of 12 teams representing the highest level of professional pickleball. Led by Founder & CEO Steve Kuhn, MLP is committed to making an impact in the communities throughout the country, perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing and community relations. As the standard-bearer for the fastest-growing sport in the United States, MLP delivers the highest-quality and most exciting experience in pickleball. With 12 iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality and the highest prize money events in pro Pickleball, MLP’s goal is to elevate and grow the sport in everything it does. With the continued success of MLP network and digital platforms, MLP finds innovative ways for its fans to enjoy America’s new favorite national pastime and a truly global game. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on Instagram, Facebook, and Twitter.

    Media Contact:

    Jeff Watson, rEvolution

    E: jwatson@revolutionworld.com | T: 817-944-2298

    Source: Knockaround

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  • Eyewear Brand Hip Optical Continues Its Rapid US Expansion

    Eyewear Brand Hip Optical Continues Its Rapid US Expansion

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    Press Release
    –

    Jul 6, 2022


    OAKLAND PARK, Fla., July 6, 2022 (Newswire.com)
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    Florida-based eyewear manufacturer Hip Optical announces the completion of its robotic lens lab located in Pompano, Florida. The lab will allow the company to manufacture and ship single-vision, progressive, reading, or sunglasses in only one business day. Hip Optical prides itself on having the fastest shipping times in the industry and a wide selection of trendy, high-quality eyewear. 

    Hip Optical believes the customer should get the best pair of prescription glasses for a good price without having to pay extra for upgrades. To support that belief, unlike other optical companies which typically charge extra, Hip Optical includes its thinnest lenses for free with every order.

    Hip Optical also recently launched its new collection which features over 25 unique styles designed in Florida, along with its prescription sunglasses line. Customers can express themselves and design their own sunglasses with one of six tint options for the frame.

    With brick-and-mortar locations making a comeback, Hip Optical is adapting its business model by offering a hybrid direct-to-consumer online experience along with physical locations where customers can visit and shop in person.

    Earlier this year, the company opened its first store in Fort Lauderdale’s premier shopping and dining district, Las Olas. Hip Optical plans on continuing its expansion and plans to open another location in Boca Town Center later this year. For each pair of glasses sold in the store or online, Hip Optical donates a pair of glasses to someone in need through its partnership with Restoring Vision, a nonprofit dedicated to providing eyewear to those without access. To date, Hip Optical has donated over 60,000 pairs of glasses to people in need around the world.

    For more information, please visit www.HipOptical.com. 

    About Hip Optical

    Hip Optical is a Florida-based eyewear manufacturer that offers quality and designs on par with the most luxurious brands in the world. With the fastest optical lab in America, Hip Optical manufactures and ships eyewear in one business day. Hip Optical is committed to disrupting the eyewear industry by bringing customers a revolutionized experience in all aspects, offering a 30-day satisfaction guarantee on its products. For every pair purchased on the website or in-store, Hip Optical will donate a pair to someone in need.

    Media Contact:
    Eric Scarfo
    (416) 803-6356
    escarfo@hipoptical.com
    www.hipoptical.com

    Source: Hip Optical

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  • Caribbean Sun Sunglasses Launches New Website

    Caribbean Sun Sunglasses Launches New Website

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    With innovative polarization technology, quality material, and sleek designs, Caribbean Sun has created a collection of polarized sunglasses made to withstand a busy lifestyle.

    Press Release
    –

    May 10, 2022


    DAYTONA BEACH, Fla., May 10, 2022 (Newswire.com)
    –
    “Value, commitment to the customers, and performance through constant improvement” are just a few of the values that Caribbean Sun believes in when creating a high-quality pair of sunglasses. Since its start in 2004, it has been busy leaving its mark on the eyecare world and quickly growing into one of the top premium sunglass companies across the country. 

    With innovative polarization technology, quality material, and sleek designs, Caribbean Sun has created a collection of sunglasses made to withstand a busy lifestyle. Whether customers are looking for men’s or women’s sunglasses, or a wide range of different styles and designs, Caribbean Sun can provide each customer with high-quality sunglasses at an affordable price. Colors come to life and become more vibrant than ever before when wearing a pair of Caribbean Sun sunglasses – where the difference is in the experience.  

    Been there, done that, made it better – this simple phrase embodies the core motivation behind the creation of Caribbean Sun. 

    “…I stepped out on my journey to create a sunglass that I could be proud to sell, one that was truly superior to any other sunglass even at double the retail and so Caribbean Sun was born,” says Matthew Banker, Founder of Caribbean Sun

    Now, this company truly cares about the quality of its products and the satisfaction of a happy customer. 

    Caribbean Sun has officially launched its new website, which will act as a one-stop-shop to buy the best sunglasses on the market. And with free shipping plus an easy return or exchange policy, customers can trust that they’ll get the highest quality sunglasses for their money. 

    Better yet, Caribbean Sun is giving away one pair of high-quality polarized sunglasses from their collection to a lucky winner. Submit an email address to be entered for a chance to win the prize; it’s as simple as that. Visit the Caribbean Sun’s website today to see the world in a whole new light. 

    For more information on Caribbean Sun’s high-quality sunglasses, contact Shelley at hello@caribbeansuneyewear.com.

    Source: Caribbean Sun

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  • Knockaround Sunglasses to Be the Official Eyewear Partner of San Francisco’s 2022 Outside Lands Festival

    Knockaround Sunglasses to Be the Official Eyewear Partner of San Francisco’s 2022 Outside Lands Festival

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    Press Release
    –

    Apr 22, 2022


    SAN DIEGO, April 22, 2022 (Newswire.com)
    –
    Knockaround and Superfly are pleased to announce that Knockaround, the original, affordable sunglasses and lifestyle brand out of San Diego, will be the Official Eyewear sponsor of San Francisco’s 2022 Outside Lands Festival. Held in San Francisco’s Golden Gate Park, Outside Lands is the ultimate celebration of music, food, and Northern California lifestyle. This year, the 14th annual festival will be held from Aug. 5-7, 2022. 

    As part of Knockaround’s sponsorship, the brand will have a large activation presence where the legions of fans attending the festival can experience the Knockaround brand in fun, engaging ways and shop for their favorite sunglasses across the Knockaround assortment. The brand will also be debuting new products, launching just in time for the presence at Outside Lands.

    “We are beyond thrilled to be part of such an iconic San Francisco institution. Over the weekend there will be over 200,000 fans enjoying music and all the best parts of California culture, which makes it a perfect fit for Knockaround and all that we have to offer,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround.

    Knockaround has evolved into a lifestyle brand with a broad assortment of non-prescription eyewear that includes polarized sunglasses, blue-light blocking glasses, ski and snowboard goggles, and a custom design eyewear program. Knockaround’s focus on creativity and authenticity along with building a culture around the brand have established a loyal fan base, positioning the company to achieve accelerated growth and realize its vision of becoming the leading sunglasses brand for consumers and athletes everywhere.

    Outside Lands spans across three days from August 5-7 and continues to blaze new trails as a festival that’s totally original and totally San Francisco.  Aside from performances from artists across nine stages, the festival programming combines the eclectic lineup with world-class art, wine, food, cannabis, interactive activities, culinary experiences and more, which truly means there is something for everybody, just like at Knockaround. This year’s lineup, just announced, features an incredible lineup including headliners Green Day, Post Malone and SZA with an extensive array of diverse performers.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities. For more information, visit Knockaround.com or follow (@knockaround) on Instagram, Facebook, and Twitter.

    Media Contact:  

    Tony Martinez

    tony@knockaround.com  

    Source: Knockaround

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