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Tag: Success Strategies

  • 4 Principles to Success According to a Former Pastor Turned Business Coach | Entrepreneur

    4 Principles to Success According to a Former Pastor Turned Business Coach | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneur Ken Joslin’s story is one of determination, personal growth, and a deep-rooted belief in the power of community. Joslin is the CEO of the Ken Joslin Team & the GROW STACK DRIVE brand. He is a former Pastor turned Coach and a real estate professional. Here are some key takeaways from our interview on the latest episode of The Jeff Fenster Show.

    Related: Jeff Fenster of Everbowl on How To Start a Media Company

    Support others

    Joslin believes in an unwavering commitment to the well-being and success of others. He maintains that great leaders want something for people— not from them. This mindset has been the driving force behind his entrepreneurial endeavors as he seeks to impact the lives of those around him positively. Ken’s emphasis on building genuine connections and fostering relationships is a testament to his dedication to creating a supportive and thriving community.

    Commit to personal growth

    Joslin’s journey to success is a testament to the transformative power of personal growth. He firmly believes that becoming the best version of oneself is the key to achieving greatness. Throughout his journey, Joslin has continuously sought opportunities for self-improvement, embracing challenges and learning from every experience. His commitment to continuous learning and development has not only propelled his success but has also inspired others to embark on their own paths of personal growth.

    Create opportunities

    While financial success is often seen as a measure of achievement, Joslin views it as a means to make a positive impact. He believes that by making as much money as possible, individuals can amplify their ability to help others and support causes they care about. Joslin’s approach to financial success is rooted in a deep sense of purpose and a desire to use his resources to create meaningful change in the world.

    Make strong connections

    At the heart of Joslin’s journey lies a profound understanding of the importance of relationships and community. He recognizes that true success is not solely measured by personal achievements but by the strength of the connections we forge and the communities we build. His goal to help people cultivate relationships and foster a sense of community, understanding that these elements are the foundation for long-term success and fulfillment.

    Related: The Number One Thing That Holds Entrepreneurs Back

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora

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    Jeff Fenster

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  • How to Find the Strength to Get Out of Your Own Way | Entrepreneur

    How to Find the Strength to Get Out of Your Own Way | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?

    That’s a powerful question. It has profoundly impacted me over my 18+ years as an entrepreneur. It has precipitated profound transformation in many entrepreneurs’ lives.

    Recently, at a conference, I delivered my workshop on taking your life back from your business. I concluded with this question and asked attendees to share their responses as they saw me during the conference. Over the next day or so, I was in deep conversation with entrepreneurs, sharing their courageous actions and fears. I was touched by the vulnerability and the difficult life circumstances we entrepreneurs endure as we grow our businesses. There is a profound impact on our personal lives when times are tough in the business. Likewise, there is a significant toll on our leadership when we face stressful circumstances in our personal lives. The work we do on ourselves to lead with love is profoundly impactful.

    Decisions, or a lack of decision, out of fear are constricting. Fear keeps us playing small. Years ago, on a teleseminar (back in the days before Zoom!) I asked this question. One of my clients immediately knew his answer: to place a bid on a new building. He placed the bid, and his offer was accepted. His business has since expanded multiple times across multiple locations. When he called me to tell me what happened, he confided he needed a bigger location for quite some time, and the idea of taking out a substantial loan to pay for it made him fearful: “What if I can’t make the payments?” What if I am misjudging the demand for our services?” What if we go bankrupt because of me?” These were just a few of the gremlins running through his head.

    Related: 4 Strategies to Increase Your Success

    Our gremlins are the enemy of change. They demand the status quo. On the surface, they may sound like the voice of reason, protecting us from rash choices we could regret. In reality, our gremlins keep us stuck. Our gremlins come out in full force when contemplating transformative action in our lives and businesses.

    One of the reasons I love this particular powerful question is that it surfaces what we intuitively know to be in our best interest. I was reminded of this when I asked this question at the conference. Multiple entrepreneurs are stuck in (i.e., tolerating) dysfunctional marriages and business partnerships. Others have team members undermining productivity, profitability, and good culture.

    If you are avoiding making decisions due to fear, instead of dwelling on the “what ifs,” ask yourself powerful questions to get out of your own way:

    • What’s possible when you stop tolerating this situation or behavior?
    • What opportunities arise when you make this significant change?
    • When others react positively to your choice, what will they be saying?
    • Twelve months from now, what will you appreciate most about your choice to take action?

    Our blindspots keep us stuck. Ten years ago, when I was choosing to stay in a bad marriage for the sake of my kids, a good friend asked me what I thought my kids were learning. That one question opened my eyes to a significant blind spot. My fear had me focusing on how a divorce might damage them. Her question made me consider how they might be damaged by staying in the marriage. Her question also got me to consider what good might come of this significant life change. She moved me from fear-based thinking to making choices out of love, knowing that not only could I handle the fallout of a divorce but that my consistent love for my children would pave a healthy path forward for us.

    Related: How to Harness the Power of Fear in 8 Steps

    A client recently called to tell me he fired a team member immediately following our meeting last week. He was planning to take another six months to take this action out of fear about its impact on production. As he tuned into how much this team member’s lack of accountability was costing the business and undermining the culture my client was trying to create, he was no longer willing to tolerate it. He made this decision with confidence in his leadership to see his team through the challenges this situation creates in the business. He made this decision with confidence that he would identify opportunities to do so even though he did not immediately know how to replace the team member. He made this decision out of love for the future he is creating for his team and his family.

    What opportunities are created when you make decisions out of love rather than fear?

    What are you tolerating?

    With the new year upon us, what is it time to change? What impact will that have on you and your business?

    I’d love to hear your answers.

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    Dr. Sabrina Starling

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  • What You Must Focus on to Achieve True Entrepreneurial Success | Entrepreneur

    What You Must Focus on to Achieve True Entrepreneurial Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In my 35-year career spanning pivotal roles, including CEO, chairman, investment banker, founder, board member and investor, I’ve learned firsthand about entrepreneurial triumphs, where success is often measured by financial milestones.

    My experiences in orchestrating successful IPOs, financings and M&A transactions have shaped my perspective on what it truly means to succeed, which I continually redefine as I evolve over the years — an insight I’m eager to share with fellow entrepreneurs and CEOs.

    Related: ROI Isn’t Everything — Don’t Overlook These 6 ‘Immeasurable’ Metrics That Define Business Success

    Understanding entrepreneurial success

    Embarking on the entrepreneurial journey is a profound expedition, transcending traditional notions of success. Beyond financial metrics, success involves nuanced and evolving concepts — leadership, personal satisfaction and a sustainable vision. Success is not just about revenue growth, profitability and KPIs, or about how much money you earn, the valuation of your business or your perceived popularity. Rather it’s about a journey beyond balance sheets — embracing fulfillment and impact that weaves through your entrepreneurial career.

    Metrics beyond money: Measuring success holistically

    In the pursuit of entrepreneurial excellence, success must transcend traditional metrics, extending into areas like customer satisfaction, team culture and personal growth. As a globally embedded entrepreneur, I’ve come to understand these non-financial metrics as pillars supporting a comprehensive and sustainable definition of success.

    Shifting from a transaction-driven to a value-driven approach can profoundly transform the entrepreneurial landscape. For me, this shift has meant prioritizing long-term strategic actions with clients and stakeholders over short-term financial gains. Instead of focusing solely on immediate profitability, I evaluate success based on sustained growth, innovation and ethical standards. This approach not only enhances my brand reputation and integrity but also ensures a more significant and lasting impact. By adopting this value-driven perspective, success becomes a more meaningful pursuit, aligning with deeper business ethics and long-term vision.

    Similarly, team culture, another success metric often overlooked, is the heartbeat of any successful venture. Leading your team through the shift from CEO to industry expert and mentor involves guiding them with your accumulated wisdom, fostering an environment of continual learning, and encouraging them to innovate and think strategically. Personal growth, as an entrepreneur and leader, is a compass guiding the entrepreneurial journey and must form the foundation of your pursuits. A CEO with no desire for personal growth and merely seeking financial success is a vacuum. In contrast, the deep desire for personal growth is not only a professional evolution but a personal one marked by continuous learning, adaptability and unwavering commitment to growth.

    It’s time for entrepreneurs to begin viewing success as a dynamic journey. The entrepreneur’s role is to foster an environment where success means more than financial metrics. By prioritizing this holistic approach, an entrepreneur not only elevates their achievements but also inspires those around them to embrace a broader, more enriching definition of success.

    Related: 5 Intangible Qualities That Hold the Key to Unparalleled Business Success

    The journey from knowledge to wisdom in entrepreneurship

    No entrepreneur, CEO or industry expert starts their journey with a wealth of knowledge. Rather, knowledge accumulation comes from experience and often also from hardship. Knowledge, experience and hardship act as the building blocks for success. It’s like assembling a toolkit, each piece representing industry insights, market trends and business intricacies. The phase of building industry knowledge and experience is instrumental in providing entrepreneurs with the necessary foundation for informed decisions and strategic plans.

    However, the crux of entrepreneurial prowess lies in the journey from knowledge to wisdom. Knowledge, in this context, is possessing the right answers — the foundational understanding of business dynamics. Wisdom transcends knowledge; it’s the art of asking the right questions, sharing lessons learned and delving deeper into the complexities of entrepreneurial success and failure.

    Wisdom within entrepreneurship is a dynamic process, involving not just knowing facts but applying knowledge and experience to reflect profound understanding and foresight. It’s a shift from rote application to strategic insight — a transition defining an entrepreneur’s evolution from novice to seasoned leader. It’s about understanding the why behind the what, steering clear of one-size-fits-all approaches and embracing a dynamic mindset for sustainable success.

    Crafting your wisdom: A self-mentoring blueprint

    For entrepreneurs seeking to foster wisdom, actionable advice is paramount, and self-reflection is a crucial tool. I have also found that mentorship acts as a guiding beacon, offering diverse perspectives that enrich decision-making. The pursuit of wisdom in entrepreneurship must be deliberate and strategic, and it must invite a structured self-assessment process.

    So, how can this be achieved?

    • Reflective evaluation: Initiating the self-mentoring journey begins with a reflective evaluation. Entrepreneurs must engage in a thoughtful examination of their decision-making and problem-solving skills, asking targeted questions focusing on the effectiveness of past decisions and lessons derived.

    • Establishing insight goals: Differentiating goals that deepen understanding from those expanding knowledge is critical. Insight goals should aim at developing a nuanced perspective and foresight, shifting from accumulating knowledge to establishing goals that contribute to cultivating insights.

    • Active application: Entrepreneurs are encouraged to actively apply their understanding through real-world challenges. This hands-on approach tests comprehension and allows for refining knowledge into actionable insights, contributing to overall wisdom development.

    • Embracing calculated risks: Wisdom often emerges from well-considered risks. Entrepreneurs are urged to embrace calculated risks as part of the self-mentoring blueprint, involving a careful evaluation of potential outcomes, encouraging them to step out of their comfort zones strategically and expanding understanding.

    • Mentorship dynamics: Central to the self-mentoring blueprint is seeking mentorship and engaging in mentorship roles. Entrepreneurs are advised to actively seek guidance from experienced mentors while contributing insights to others. This reciprocal exchange fosters an environment conducive to wisdom cultivation, enriching understanding through diverse perspectives.

    • Progress indicators: In the journey toward wisdom, tangible indicators are crucial for tracking progress. Entrepreneurs are encouraged to document key decisions and their impacts, offering a tangible way to measure the transformative transition from knowledge to wisdom.

    Related: Defining Success: 4 Key Measurements That Go Beyond Revenue

    The journey ahead

    In navigating the dynamic landscape of entrepreneurship and redefining success, I invite fellow entrepreneurs to connect and share insights. The entrepreneurial community holds a reservoir of diverse experiences and perspectives, offering the opportunity to redefine success resonating with each entrepreneur’s core values and aspirations.

    Success, in its redefined form, becomes a tapestry woven with the threads of varied experiences, shared insights and a commitment to a profound understanding of entrepreneurial triumph. Beyond the balance sheet, we can forge a path leading to holistic and enduring success — one resonating not just in the boardroom but in the essence of our entrepreneurial endeavors.

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    Peter Goldstein

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  • Why Strong Collaborations Will Change Your Business | Entrepreneur

    Why Strong Collaborations Will Change Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    My entrepreneurial journey, marked by a series of ventures ranging from innovative startups to strategic industry alliances, has continually emphasized a crucial principle: the power of collaboration far outweighs the benefits of competition. Embracing the philosophy of ‘sharing is caring,’ I have witnessed its transformative impact firsthand in business.

    In one of my key ventures, I ventured into uncharted territory by collaborating with a partner from a different industry. Together, we combined our unique market insights, enabling us to penetrate a new market segment previously inaccessible to us individually. This collaborative effort expanded our reach and significantly enhanced our venture’s profitability and market standing. This experience, among many others, has been a testament to the fact that sharing knowledge and resources leads to exponential growth and new avenues for innovation.

    I once worked alongside a technology startup, offering my marketing and client relations expertise. This partnership resulted in the development of a groundbreaking product that addressed a gap in the market, leading to substantial growth for both entities. Through these collaborations, I have learned that sharing insights and resources can catalyze growth in ways that working in isolation cannot achieve.

    Related: 10 Simple Ways to Build a Collaborative, Successful Work Environment

    These experiences have shaped my approach to business and equipped me with a wealth of knowledge and a diverse network. I’ve realized that in sharing, we not only give but also receive in abundance — this reciprocal nature of sharing fosters a supportive business environment, where collective success is celebrated.

    For readers embarking on their entrepreneurial journeys or looking to elevate their existing ventures, embracing this ethos of collaboration can be a game-changer. The willingness to share knowledge, resources, and expertise with others can open doors to unexpected opportunities, new market insights, and stronger business relationships. It can transform competitors into allies and solitary struggles into shared triumphs.

    Moreover, the ability to forge and maintain collaborative relationships is invaluable in today’s interconnected business landscape. It enables entrepreneurs to leverage a wider range of skills, experiences, and perspectives, leading to more innovative solutions and a more robust approach to business challenges.

    In conclusion, my journey has taught me that a mindset geared towards sharing and collaboration is not just an ethical choice but a strategic one. It paves the way for collective growth, innovation and long-term success. For entrepreneurs and business leaders, adopting this mindset means opening up to a world of possibilities where sharing knowledge and resources leads to mutual growth and lasting impact. Remember, in the dynamic world of business, the act of sharing can indeed lead to thriving.

    Related: How Collaboration Can Help Drive Growth and Propel Your Business to New Heights

    The power of sharing in business

    In my experience, sharing within the business community lays the foundation for mutual growth and success. It’s a value exchange that benefits all involved, fostering trust and building robust business relationships. Be it sharing insights from my startup adventures or resources from my network, each act of sharing has multiplied opportunities, not just for me but for my partners as well.

    Networking and relationship-building

    Effective networking, a vital skill I’ve honed over the years, goes beyond collecting contacts. It’s about forging meaningful connections. Providing valuable information or introductions without immediate expectations of a return has reinforced my reputation as a generous and reliable partner, and this generosity has often circled back with new opportunities.

    Overcoming the ego

    In my early days, the hesitation to share stemmed from a fear of losing my competitive edge. But I quickly learned that this ego-driven approach was counterproductive. Opening up to collaboration allowed me to access diverse perspectives and expertise, enhancing my own business acumen and offerings.

    Strategic alliances

    Throughout my career, I’ve actively sought strategic partnerships. These alliances have been crucial for scaling businesses, entering new markets, and fostering innovation. They’ve also provided a support system during challenging economic times, proving that shared burdens are easier to bear.

    Encouraging innovation

    Innovation thrives in a collaborative environment. Sharing ideas with partners has sparked new concepts and accelerated development processes. In my ventures, pooling resources and knowledge has consistently led to faster and more effective innovation.

    Related: Connected for Success: 4 Crucial Values of an Interconnected Organizational Culture

    Conclusion

    Throughout my entrepreneurial journey, I’ve learned a pivotal lesson: the true essence of growth and expansion lies in a sharing mindset. This approach goes beyond the traditional concept of guarding trade secrets. Instead, it’s about leveraging the collective power and diverse strengths that come from partnerships and collaborations. In my own experiences, from kickstarting ventures to forging alliances, the act of sharing – be it knowledge, resources, or opportunities — has been instrumental in expanding my professional network and cementing enduring relationships built on mutual trust and respect.

    Sharing in business is a strategic move that fosters a culture of openness and mutual support. It encourages ideas, opens doors to innovative approaches, and paves the way for collaborative problem-solving. By embracing this mindset, entrepreneurs can tap into a wealth of resources and perspectives they might not have access to individually. This collective approach leads to more robust, sustainable business models and strategies that are well-suited to the complexities and dynamism of today’s business landscape.

    Moreover, sharing cultivates an environment where learning from one another becomes a continuous process, enriching everyone involved. It promotes an ecosystem where successes are amplified, and challenges are met with combined strength and wisdom. The synergy created through sharing can lead to breakthroughs and achievements that might have been unattainable in isolation.

    In conclusion, as we navigate the ever-evolving terrain of business, embracing a philosophy of sharing is not just about being caring or generous; it’s a strategic choice that can lead to remarkable growth and enduring success. It’s about recognizing that in the vast tapestry of the business world, the threads of collaboration and sharing strengthen and enrich the fabric of entrepreneurial success. Remember, in the business world, sharing is a strategy for thriving.

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    Henri Al Helaly

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  • This Why You Should Allign Yourself with the Right People | Entrepreneur

    This Why You Should Allign Yourself with the Right People | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the latest episode of the Jeff Fenster Show, Greg Reid shares his remarkable journey of triumphing over poverty and defying his father’s discouragement.

    Reid is a successful author, screenwriter, and creator of Secret Knock, a high-profile networking conference. His story is a testament to the power of taking immediate, decisive action.

    Reid’s success can be attributed to his focus on strategic activity and aligning himself with the right people. He emphasizes the significance of making intentional decisions and taking purposeful steps toward achieving goals. By surrounding himself with individuals who share his vision and values, Reid has created a support network that has propelled him forward.

    One of Reid’s notable achievements is the creation of Secret Knock, an exclusive event that has been running for 17 years. This gathering brings together influential individuals from various fields, including notable guests such as Edward Snowden and Vicente Fox. Secret Knock exemplifies the power of creating unique experiences and leaving a lasting legacy for future generations.

    In our interview, Reid shares valuable advice on making a strong impression and gaining access to influential individuals. He uses a stopwatch to measure his time to make an impact, emphasizing the importance of making every second count.

    Additionally, Reid employs pattern interruptions to break the ice and encourage people to open up, fostering meaningful connections. Reid has ambitious plans to create a cable TV show and secure a star on the Las Vegas Walk of Stars. His desire to leave a lasting legacy for his children and inspire others to strive for remarkability rather than perfection drives these endeavors.

    Teach the children well

    One of the critical lessons Reid imparts on the podcast is the importance of teaching children essential life skills. He believes that equipping them with effective communication, negotiation, and personal finance skills is crucial for their future success. Reid acknowledges that video games, often seen as a distraction, can actually be viewed as a different form of equipment for children today, providing them with valuable problem-solving and strategic thinking abilities.

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

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    Jeff Fenster

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  • 7 Strategies to Secure Business from Fellow Entrepreneurs | Entrepreneur

    7 Strategies to Secure Business from Fellow Entrepreneurs | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This article focuses on strategies to assist in the growth of business-to-business (B2B). Growth includes actions that can be taken that can lead to an increase in sales. Although these strategies will typically only increase sales after some time, when implemented, they will be valuable and helpful in growing your brand and ultimately increasing your revenue.

    1. Provide value first

    Value is a huge buzzword in the business realm. My take on value is to know your audience. For example, in my world of commercial real estate, lease comps take work. Although sales comps are documented, lease comps are typically kept close to the chest. Thus, lease comps are very valuable in the commercial real estate world. If you want to provide value, first, you need to figure out what is beneficial to your potential clients. Once you understand what is valuable, you will be better positioned to collect and share useful data.

    Related: Your Value Proposition Is Crucial. Here Are 5 Steps to Ensure It Resonates.

    2. Build genuine relationships

    Referring a business is one of the highest forms of compliments. Anytime I make a referral, I am incredibly cautious. The first thought in my mind is a “what if?” What if the person I referred does not do a good job? To move past this, I need to know the referee well. I must have a genuine relationship with the person I refer. I recommend that you do not try to rush relationships. It takes time to build a real relationship. Being aware of the fact that it takes time to build relationships and putting in the work to build relationships will lead to relationships that result in productive referrals.

    3. Utilize online platforms

    Many online platforms can be used in the B2B world. One I like to use is Yelp. Business owners appreciate good Yelp reviews. If I have a good experience at a business, I will go on Yelp and leave a nice review. I will then share this review with the owner when I reach out to introduce myself. In addition to Yelp, I also often use LinkedIn. LinkedIn is a powerful online B2B platform. Make a solid effort to build your LinkedIn network and post relevant content regularly.

    Related: 6 Ways to Ace Social Media Branding for Your Startup

    4. Attend industry events and networking functions

    Almost every industry has a trade association related to it. No matter what you do, I highly recommend researching associations related to your trade. Find out when their conferences are. Often, trade associations will have national events and regional events. If the national conference is near your location for your first year in business, I recommend you go. If it is not, then I would attend a regional meeting. Regional conferences are often cheaper than national conferences. Additionally, your travel expenses should be less for a regional conference.

    5. Prospecting protocol

    The B2B world often involves canvassing. When canvassing, it is essential to be careful of your approach. The best way to canvas is to be straightforward and summarize your business and intent. You should not ask for the owner’s contact information initially. I will casually ask who the person at your company is that handles that. Then, once I get an answer, I will ask for a business card. The owner often has their cell phone number and email on the card.

    Related: 5 Decisions All Responsible Entrepreneurs Make En Route to Financial Security

    6. Become the go-to

    No matter what you do, you want to be the top person in people’s minds when your business is mentioned. Becoming the go-to is accomplished over time. When people see your successes, it helps you become the go-to. You will want to post on social media about your achievements. This was difficult for me at first since I had a mental block on social media when I first started in business. However, I learned to grow past that, and now I understand the power of social media. In addition to posting about your successes, I also recommend having a blog where you can share valuable information with others. Sharing is caring, and it also assists in helping you become the go-to.

    7. Strength in unity

    I recently watched a YouTube video on Coca-Cola and McDonald’s. The video did a great job showing how both companies partnered with each other and their partnership assisted in success. All businesses have complementary businesses. If you want to utilize the strength in unity strategy, identify companies in your industry or related sectors. Make a list, then approach the businesses on your list. I recommend you start small. Approach one company first and see if they are on board before approaching another. Also, I recommend you thoroughly vet the business first. You do not want unity with another company that does not have the same values as your own business.

    I wish you much success in growing your business and expanding your network. Please remember that it does not happen overnight. No matter what strategies you use, I recommend that you commit to the strategies and work diligently on using them to achieve success.

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    Roxanne Klein

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  • How to Brag About Your Business Accomplishments | Entrepreneur

    How to Brag About Your Business Accomplishments | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Companies all across the country are doing great work that goes unnoticed. Why? There are many reasons. Some businesses don’t like to brag about their accomplishments. They don’t apply for awards that might put them in the spotlight because they don’t want to be seen as boastful or conceited.

    It’s great to be humble, but recognition is important to be known as an expert in your field. And who doesn’t want that? Let’s face it: no one wants to work with an average company. We all want to do business with innovators, those who continuously improve and push the limits.

    So, how do you get appropriate bragging rights? Get noticed for your work? Generate positive word of mouth and establish your “brand promise?”

    Related: 20 Ways to Master Your Personal Brand on LinkedIn in 2024 and Beyond

    Awards that build credibility

    Awards are one way to differentiate your business. However, I learned early on that to get noticed, you must do something truly award-worthy. I like awards that demonstrate business results. For example, I sit on the Michigan Celebrates Small Business (MSCB) board, a 501c3 that awards the 50 Companies to Watch. These are high-potential, second-stage companies that demonstrate excellence and support the economy.

    Industry or supplier awards are also impressive. An industry group or professional organization usually sponsors these awards. They show that the work is excellent and noteworthy compared to your peers. Before you apply for any award, do your homework. What do you know about the sponsoring organization? Are the criteria specific and understandable? Is there a rigorous process? Are the judges independent experts or individuals who will simply select their buddies? Does the list of past winners include well-known and respected companies? If so, you might want to apply.

    Finally, there are community awards. Many non-profits recognize individuals and companies that “do good” and help advance their programs or mission. Using your skills and your company’s resources for these non-profits can provide visibility. However, I believe this should not be your goal. Give without expecting anything back, and don’t do it unless you really care about the organization. If you are honored for your efforts, accept the accolades humbly.

    Related: The Secret to Winning Awards for Publicity and Credibility

    Content that gets you noticed

    Here are a few tips for making your award application stand out. Avoid boring, typical information. No one cares about detailed historical information. Instead, focus on what others will consider remarkable. Did you develop something avant-garde? Have you managed to find a simple solution to a complex problem? Are you starting or defining a whole new industry? Be creative and tell a story. It takes time and attention to apply for awards. I spend as much time writing an award application as on a client project. Sure, it’s lots of work, but it is also a great way to showcase what you can do and be recognized as a leader. If you aren’t going to do the hard work it takes to win, don’t bother.

    My company was asked to apply for — and won — the Woman Owned Small Business Supplier of the Year from Siemens in 2018. It was a great honor. Over the years, we have won five Telly Awards, which “honor excellence in television and video across all screens.” In 2023, we won our sixth Gold Telly for a documentary titled “A Story to Remember” about a woman’s dementia journey. These awards, and many others, have helped our team be recognized for work that we love to do. (See, that is how you brag.)

    One thing to note: an award is not an award is not an award. Some are just vanity awards. This year, I was told I could be “An Inspiring Woman Leader” for $1800, an “Admired Leader” for $1500 or a “Top 10 Influential Leader” for a mere $900. I know individuals who take advantage of these promotional opportunities, and I do not judge. However, I like to stick to awards that have substance. Not those that are pay-to-play.

    Related: Winning Small Business Awards Can Boost Your Company’s Credibility. Here’s How to Get Started.

    Spread the word

    It shows staying power when you are consistently recognized, and you should capitalize on the news.

    Today, social media and online communities can help spread the word. But it is not just going to happen. You need to have an established social network and understand what you want to be known for in advance. You can blog or share content you have aggregated on relevant communication channels. Then, when you do win a big award or get noticed, people will promote and share that news on your behalf. Be sure you make these announcements on time.

    There are also some simple ways to pass along the news and brag. Add an announcement to your company phone greeting. Put a tagline on the bottom of your e-mail signature or other digital communications saying “The Winner of…” Add it to your website or Facebook page if you get press coverage. You want the information to live on beyond the initial announcement.

    Knowing how to go after important recognition awards and then leverage them can impact your business in the long term. It adds credibility as you expand your reach into new markets. It boosts employee morale and pride. And, if you are looking to position your business for an acquisition, merger or sale, the goodwill you get from recognition makes your firm more desirable and saleable.

    So, start applying for awards, and when you win, go ahead and brag. It’s not a bad thing.

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    Cynthia Kay

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  • 50 Questions to Ask Your Business Before the New Year | Entrepreneur

    50 Questions to Ask Your Business Before the New Year | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We naturally begin to review things as our focus shifts to the new year (or a new fiscal year in any season). Assessing, lamenting, dreaming, dreading… Maybe it’s a big initiative that someone in your leadership is spearheading, or maybe it’s something entirely your responsibility to steer.

    Regardless, I wanted to create a set of comprehensive prompts, written in plain language, that hopefully stir up some fruitful reflection, as well as a way to summarize and prioritize them into goals at the end. I’ve collected the prompts into categories to keep us focused.

    The goal isn’t to have a thoughtful response to every prompt but to pay attention to which prompts resonate most with you — and why. Every stone you turn over won’t uncover a gem, but one of them will, and that’s all that matters.

    Brand identity

    1. As our brand leaders, what do we value most in the world?

    2. How would the world be different if our brand grew to become a household name?

    3. If our brand were a person, how would we describe its personality?

    4. How would an outsider describe what makes us unique?

    5. Does our brand reflect the needs and aspirations of our target audience?

    Competitive brandscape

    6. Which of our competitors do we want to become more like? (Think of these as a “north star.”)

    7. Which of our competitors do we want to become less like? (We call this a “south star.”)

    8. Has our market position changed over the past year? How so?

    9. What aspects of our company truly differentiate us from our competitors? List everything that comes to mind.

    10. Are there any emerging trends in our industry that we should consider embracing in the year ahead?

    Last year’s brand performance

    11. What achievements are we most proud of in the past year?

    12. Which strategies or initiatives were most successful?

    13. What were some of our most frustrating setbacks or obstacles?

    14. How have our customers’ perceptions of our brand changed?

    15. In the last year, have we received helpful customer feedback?

    Related: Your Most Burning Questions About Personal Branding, Answered

    Customer insights

    16. How would you describe our ideal customer? Get granular.

    17. What does our customer want? And what do they want more than that? (Keep asking that second question until you run out of responses.)

    18. Where do our customers tend to hang out?

    19. How do our customers prefer to interact with us?

    20. What’s the health of our touchpoints with customers? (Think customer service, support, etc.)

    Talk tracks and messaging

    21. Are we speaking our customer’s language?

    22. Are we offering enough consistency and variety in our messaging?

    23. When did we compellingly tell our brand’s story last?

    24. Does content marketing play a role in our communications strategy? Should it?

    25. Are there words or phrases we consistently use that we should rework?

    Digital presence and social media

    26. In the last year, how have we tried to improve our SEO?

    27. Is our website effective in converting visitors?

    28. Which social platforms seem most beneficial for our brand to interact with prospective customers?

    29. Do we have a content calendar or rhythm to posting on socials?

    30. How can we be more consistent on these platforms?

    Product and service evaluation

    31. How would you rate our product/service’s ability to meet customer expectations?

    32. In the last year, what feedback have we received about our offerings?

    33. How can we enhance our product/service quality?

    34. Is there anything we can wrap-around our product/service to delight our customers?

    35. Are there opportunities to flex from predominantly service into a product, or vice versa?

    Internal culture

    36. Does our internal culture reflect the diversity of our customer base?

    37. How aligned is our team around our brand values?

    38. Does our team feel engaged and motivated, or perhaps lacking in certain areas?

    39. What professional development opportunities can we provide in the next year?

    40. How can we actively improve our recruitment and retention?

    Financial health

    41. What is the current financial health of our brand?

    42. Are we charging enough (or too much) for our product/service?

    43. Are there any creative ways to reallocate our budget to improve our operations next year?

    44. Which new revenue streams could we explore?

    45. What are our financial goals for the upcoming year?

    Related: How to Ask Yourself Better Questions in the New Year

    Innovation

    46. What new cultural trends should we prepare for? (Think AI, Web3, etc.)

    47. How can we promote a culture of innovation within our company?

    48. Are there any strategic partnerships that could benefit our brand?

    49. How will we measure success in the coming year? Should we schedule quarterly reviews of these questions?

    And lastly — read through all of your responses to the previous 49 prompts and:

    50. Dream up a list of five goals for the next year. Get specific.

    Take the guardrails off your mind momentarily and allow yourself to dream big. We often overestimate what we can get done in a week but underestimate what can happen in a year. Dream dreams that your future self might thank you for. Be specific. Use measurable language.

    Related: Setting Measurable Goals Is Critical to Your Strategic Plan (and Your Success). Here’s Why.

    After you have your five goals, prioritize them, listing them in order of significance and how impactful they’ll be to your brand’s growth over the next 12 months. Then, cross out the bottom two.

    This will provide focus and keep three primary objectives at the front and center for you. Now that you have your top three, write the first actionable step under each. What’s the smallest — but most apparent — step you can take towards each goal?

    And look at that: You’re already on your way to a brighter year ahead.

    What’s the best that could happen?

    Related: 16 Powerful Quotes to Unlock Change in the New Year

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    John Emery

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  • 3 New Ways to Develop Laser-Like Focus | Entrepreneur

    3 New Ways to Develop Laser-Like Focus | Entrepreneur

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    To boost focus in the face of distractions, you need a new approach to success.

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    Ben Angel

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  • 20 Ways to Master Your Brand on LinkedIn in 2024 | Entrepreneur

    20 Ways to Master Your Brand on LinkedIn in 2024 | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Personal branding is more than a self-promotion exercise. It’s the art of building a holistic professional identity that aligns with your skills, values and career goals. A great personal brand can help you attract customers and business partners while establishing your authority as a leader in your industry.

    If you’ve been in the business world, you’ll surely know that a great image and loyal following can make all the difference to your market share and sales. This is where the unparalleled platform for personal branding for professionals across industries and careers comes in. Yes, I’m talking about LinkedIn!

    LinkedIn reigns supreme as the go-to professional networking platform for building a brand. With a whopping 875 million members and 310 million monthly active users as of 2023, most being business professionals, LinkedIn is a goldmine of branding opportunities for a professional. Your target customers and prospective business partners are waiting for you, but navigating through such a crowded field to get yourself heard can be daunting.

    Thankfully, LinkedIn offers the tools you need to succeed on the platform. You need to make the most of LinkedIn’s inbuilt features to stand out from the crowd and establish your brand — if you want to learn how you’re at the right place! In this article, we’ll explore 20 innovative features that can help you master personal branding on LinkedIn in 2024 and beyond.

    Related: Unlocking the Power of LinkedIn: How Entrepreneurs Can Leverage the Platform for Growth and Success

    1. LinkedIn stories and stories ads

    Gone are the days when LinkedIn was just a digital resume. Now, you can share Stories, just like on Instagram or Snapchat. Use them to give people a peek into your workday or share quick career tips. And if you want to go big, you can even use Stories Ads to reach a wider audience. It’s a fun and interactive way to boost your personal branding on LinkedIn.

    Related: 7 Ideas For Personal Branding Using LinkedIn Stories

    2. Live videos

    Live videos are a game-changer for personal branding on LinkedIn. Imagine the possibilities — hosting a webinar, conducting a live Q&A session, or even giving a virtual tour of your workspace. It’s like having a virtual stage where you can showcase your expertise and engage with your audience in real-time.

    3. LinkedIn polls

    Curious about what your network thinks about a hot industry topic? Or maybe you’re looking for feedback on a project? LinkedIn Polls are your best friend. They’re a simple yet powerful tool for gathering insights and sparking meaningful conversations, enhancing your personal branding on LinkedIn.

    4. Product pages

    If you’re selling B2B products, listen up! LinkedIn Product Pages are akin to having a dedicated website within LinkedIn. It’s a multifaceted feature that not only adds credibility but also serves as a direct channel for potential business opportunities, boosting your personal brand’s reach and reputation.

    Related: How to Find Investors on LinkedIn

    5. Analytics for content creators

    Here’s something for all the data enthusiasts — LinkedIn’s analytics, a treasure trove of insights. You can track engagement metrics and even understand the demographics of your audience. This feature is like having a personal branding dashboard that helps you fine-tune your content strategy based on real-time feedback.

    6. Creator mode

    Activating Creator Mode is akin to spotlighting your content creation efforts. It changes the layout of your profile to highlight your posts and encourages more people to follow you rather than connect. It’s a subtle yet effective way to enhance your personal brand.

    7. Cover story

    You know how they say first impressions last? Well, the Cover Story feature lets you add a short video intro to your profile. Think of it as your elevator pitch but in video form. Well-designed cover stories are a fantastic way to make a memorable first impression.

    Related: 6 Ways to Ace Social Media Branding for Your Startup

    8. Pronouns and name pronunciation

    In today’s world, inclusivity is not just a nice-to-have, it’s a must. Adding your pronouns and a name pronunciation guide may seem like small gestures, but they go a long way in making everyone feel seen and respected. It’s a step towards building a more inclusive personal brand that resonates with a diverse audience.

    9. Skills assessments

    LinkedIn Skills Assessments serve as a third-party validation of your skills, whether Python programming or SEO expertise. Passing these assessments not only adds credibility but also signals to your network and potential employers that you have the skills you claim to have, further solidifying your personal branding efforts on LinkedIn.

    10. LinkedIn newsletter

    Starting a LinkedIn Newsletter is not just about sharing long-form content. It’s about building a community. It offers a platform to delve deeper into topics you’re passionate about and engage with your audience on a more intimate level. Over time, this can position you as a thought leader in your field, significantly boosting your personal branding on LinkedIn.

    Related: 3 Strategies for Maximizing Your Potential on LinkedIn

    11. LinkedIn events

    Hosting a LinkedIn Event is a fantastic branding exercise. Whether it’s a virtual panel discussion or an in-person networking session, these events offer a unique opportunity to bring like-minded professionals together. It’s a great way to provide value, share expertise and build a community, all of which are vital in strong personal branding.

    12. LinkedIn conversation ads

    Imagine sending a personalized ad right into someone’s LinkedIn inbox. That’s what Conversation Ads lets you do. Conversation Ads offer a more personalized and intimate way to engage potential clients or collaborators. It takes a direct approach that can yield high engagement rates, making it a valuable tool in your personal branding arsenal.

    13. LinkedIn lead gen forms

    LinkedIn Lead Gen Forms help simplify the often tedious process of data collection. One click and voila! You’ve got yourself a high-quality lead. With pre-filled information, these forms make it easier for people to engage with your content. It’s a user-friendly feature that makes your personal branding efforts more effective and efficient.

    14. LinkedIn dynamic ads

    These aren’t your run-of-the-mill ads! Dynamic Ads are a step above traditional advertising. They use the viewer’s LinkedIn profile data to personalize the ad in real-time. This level of personalization can significantly increase engagement rates, making your advertising efforts more effective and aligned with your personal branding goals.

    Related: 4 Keys to Building B2B Brand Awareness Online

    15. LinkedIn video ads

    Why tell when you can show? Video Ads let you bring your brand story to life. They offer a dynamic storytelling medium. These ads are all about conveying your brand message in a more engaging and memorable way, enhancing your personal branding efforts on LinkedIn.

    16. LinkedIn carousel ads

    Think of Carousel Ads as a mini-slideshow that allows you to showcase multiple products or narrate a story slide by slide. This feature offers a unique and creative avenue to engage your audience, making it easier to convey complex messages or highlight various aspects of your brand. It’s an inventive approach to enrich your personal branding on LinkedIn.

    17. Featured section and articles

    Your LinkedIn profile is your personal branding billboard. Use the Featured Section to showcase your best work, whether it’s a project, article, or even a testimonial. It serves as a portfolio that visitors can explore, offering a more rounded view of your expertise and skills. Leveraging the featured section, you can focus on putting your best foot forward.

    18. Recommendations and endorsements

    Nothing boosts your credibility like a glowing recommendation or skill endorsement. It’s social proof that you’re as awesome as you say you are. Endorsements from people who have worked with you and can vouch for your abilities add a layer of credibility to your personal brand that’s invaluable.

    19. InMail

    Want to reach out to someone outside your network? InMail helps you break down the barriers by allowing you to reach out to anyone on LinkedIn, regardless of whether they’re in your network. It’s like having a VIP pass to connect with industry leaders, potential clients, or collaborators, expanding your reach and influence.

    20. LinkedIn learning coach, accelerate for marketing, and more

    LinkedIn is constantly rolling out new features like a Learning Coach and Accelerate for Marketing. Whether it’s recommending courses to enhance your skills or optimizing your marketing campaigns, these features offer actionable insights that can be instrumental in boosting your personal brand.

    Ready to boost your personal brand?

    Personal branding on LinkedIn is a dynamic, ongoing process that requires strategic use of the platform’s multifaceted features, as we discussed. And the most important factor here is undeniably the content you present. If you don’t know where to start, consider the expertise that an experienced design agency can bring in crafting impactful content to create a cohesive and compelling professional narrative.

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    Vikas Agrawal

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  • Free Webinar | December 5: How to Capitalize On Your Good Ideas | Entrepreneur

    Free Webinar | December 5: How to Capitalize On Your Good Ideas | Entrepreneur

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    How often have you had a great idea and thought, I should do that, and then you don’t? To make it worse, you then see someone else do it successfully. Now you’re beating yourself up and frustrated at what could have been.

    Clinton Sparks has seen many great ideas never take off. But what Clinton does differently is he learned how to capitalize on his good ideas, and now he joins us on December 5th at 3:00 PM ET for a special webinar where he will talk about:

    • Taking Action Over Claiming Ideas

    • Three Steps to Transform Ideas into Brands

    • The Value of Recognizing Resources

    • Overcoming Self-Doubt and Excuses

    You’ve probably seen or used a product influenced by Clinton and his ability to put ideas to work. He’s worked with global icons like Eminem, Lady Gaga, Snoop Dogg, Pitbull, Diddy, and even launched the career of mega-platinum DJ Snake. In addition, he’s partnered with industry giants, including Ciroc, Build-a-Bear, Sirius, Red Bull, Faze Clan, MLB, NFL, and many others.

    What’s even more exciting is that Clinton is joining the Entrepreneur+ roster. Combining his decades of industry knowledge with his ability to spot trends before they happen, Clinton will create actionable content to help subscribers. Regardless of whether you are a CEO, college student, or aspiring entrepreneur — Clinton wants to give you an edge to help elevate you professionally.

    Sign Up Now

    About the Speaker:

    Clinton is a renowned entertainment mogul, author, speaker, entrepreneur, visionary brand builder, creative executive, and leading-edge innovator when it comes to integrating culture, collaboration, and cross-platform marketing with an outstanding track record of success, and background managing multiple products from ideation to market launch.

    He is also a Grammy-nominated, multi-platinum music producer, songwriter and DJ responsible for over 75 million records sold.

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    Entrepreneur Staff

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  • What Does Entrepreneurial Excellence Mean Today? The Benchmark for Success Is Evolving — Here’s How. | Entrepreneur

    What Does Entrepreneurial Excellence Mean Today? The Benchmark for Success Is Evolving — Here’s How. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    From Ford to Musk, the image of the successful entrepreneur has often been intertwined with a set of traditional ideals: unyielding confidence, unwavering determination and an unrelenting pursuit of success. Those characteristics of excellence have shaped our perception of what it means to be a successful entrepreneur for generations. They also connect with larger social and political ideas of greatness: winning through domination in some form.

    However, a generational shift in the definition of excellence is becoming all too apparent as the once-unquestionable benchmarks of success, such as wealth, fame and power, have begun to coexist with qualities that transcend the headlines — qualities like personal growth, empathy and a commitment to lasting values. Additionally, an increasing number of successful female entrepreneurs are also calling into question masculine gatekeeping of definitions of entrepreneurial excellence. Numerous social pressures, along with rapid technological change, are causing many of us to contemplate what it actually means to pursue “excellence” or “greatness” today.

    Somewhere on the other side of Elon and Zuckerberg’s proposed MMA fight is another view of what being great can be for an entrepreneur. A more encompassing view of excellence may be necessary, one which redefines not only the characteristics of greatness but also the obligations and behaviors of those we deem role models within the world of business. Excellence is no longer solely about conquering frontiers or amassing fortunes; it’s about leaving a positive mark on the world, fostering innovation with ethics, and making decisions that resonate through generations. That excellence can be achieved by adding elements of stoicism and empathy to our entrepreneurial mindsets and leadership approaches.

    Related: How to Unleash Your Entrepreneurial Spirit and Discover Your Potential

    The biography of excellence

    The historical record provides as many definitions of excellence as it does role models to learn from. Different eras have birthed distinct ideals of greatness, often mirroring the predominant societal norms and values. In the Renaissance, excellence was defined by creativity; in the Enlightenment, it was rationality. Excellence in political leadership was defined in many eras as the ability to win wars and defeat foes. Yet even some of the greatest warriors held up as role models of excellence, such as Leonidas’s Spartans at Thermopylae or Saigō Takamori’s Samurai at the Battle of Shiroyama, proved their merit through their defeat by holding fast to their values in the face of certain loss. Excellence, it seems, becomes a complex issue when one combines the morality of strong values with societal markers like wealth, fame, power or might.

    The realm of entrepreneurialism, especially the tech field, has yielded its own vision of excellence. Innovation, creativity, self-discipline and drive are elevated, and entrepreneurs strive to emulate in the hopes of capturing their magic in a bottle. While their accomplishments are undeniable, the criteria by which we measure excellence are evolving, inviting us to reassess the values that truly define greatness. And while many great entrepreneurs stand out as examples of excellence, none better exemplify the increasingly problematic double-edged sword of entrepreneurial excellence than Elon Musk or Steve Jobs.

    As Walter Isaacson’s biography of Elon Musk hits our shelves, it’s an interesting moment to reflect on the nature of excellence as entrepreneurs and beyond — though, for many of us, the question of excellence has long been on our minds. Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, epitomizes the charismatic and audacious archetype of excellence. His boldness and willingness to disrupt industries have yielded transformative results, yet his leadership style is marked by demanding expectations, public spats, and a sometimes controversial presence on social media.

    Biographer Isaacson — already skilled at getting to the core of powerhouse egos in his earlier works on Benjamin Franklin, Albert Einstein, Leonardo da Vinci, Henry Kissinger and Steve Jobs — paints Elon Musk as a complex character, at times relatable and at times almost alien in mindset. Similarly, each of Isaacson’s subjects represented ideas of excellence for their times — and beyond — yet each also struggled with a titanic-sized ego and disjointed relationships. Elon seems no different. Excellence, too often, it appears, comes at a steep social price.

    Many may liken Musk to Steve Jobs, another tech leader held up as an example of entrepreneurial and technological excellence. Jobs, the late co-founder of Apple, responsible for much of the company’s product vision and innovation, is celebrated for revolutionizing personal technology. But his inability to relate to others was as legendary as his vision. His “reality distortion field” and uncompromising pursuit of perfection yielded groundbreaking products, but his interpersonal relationships and management methods were often called into question. Jobs is an extreme personality and example, but often excellence is equated with such extreme focus and vision.

    A kinder approach to excellence

    While the achievements of Jobs and Musk are undeniable, the emphasis on such figures as entrepreneurial role models perpetuates an image of excellence defined by brashness, bombastic and all-consuming individualism. But as younger generations search for relevant role models of greatness, they seek to redefine how the trait manifests in society. Excellence in this context is not confined to the individual’s achievements but also extends to their contributions to the greater good. Leaders who recognize the strength of collaboration, who consider the impact of their decisions on diverse communities, and who work to bridge societal divides exemplify a new facet of excellence.

    Embracing kindness and empathy in leadership fosters collaboration, creativity and sustainable growth in organizations. A leader prioritizing these qualities can inspire loyalty and dedication among employees, creating a more harmonious and productive work environment. Additionally, exercising restraint and thoughtfulness in decision-making prevents hasty actions that might bring short-term gains but lead to detrimental long-term consequences.

    The challenge lies in finding a balance between audacity and empathy, innovation and collaboration. While figures like Musk and Jobs have undeniably left their marks on history, it’s worth considering whether their methods could have been refined to include a greater emphasis on building positive relationships and nurturing well-being. Even keel business leaders like Tim Cook or Dara Khosrowshahi will likely never be held up as examples of generational-changing technological or entrepreneurial excellence, even though they may be more worthy of the accolade than their more bombastic peers.

    In his 2010 Commencement Speech at Princeton, Jeff Bezos recounted some wisdom he learned from his grandfather: “Jeff, one day you’ll understand that it’s harder to be kind than clever.” Indeed, it is far easier to take the low road, forgetting compassion or patience. Can excellence be achieved without overshadowing qualities like kindness, empathy and restraint? Long before we had the concept of personal brands. Mr. Rogers built a persona around the transformative nature of kindness and empathy. With numerous tall tales of kindness on set coupled with extensive anonymous donations to children’s cancer charities, many would consider Keanu Reeves to be a role model of quiet kindness in a Hollywood marked by greed, vanity, and self-promotion. Just as the media industry has managed to elevate some paragons of kindness, so too can the entrepreneurial field embrace those who translate kindness into excellence.

    Related: These 3 Philosophies of the Ancient Stoics Will Change Your Life

    Stoicism over pomp

    Another approach to the question of greatness requires us to stop and think about, yes, the Roman Empire — just maybe not every day as some men do, according to the consensus of a hilarious new TikTok trend. The reason why I suggest that we consider the Roman Empire in pursuit of greatness is that many Roman Emporers embraced stoicism — a philosophy underlying entrepreneurial excellence. At its core, stoicism advocates for a rational and disciplined approach to life’s challenges. It emphasizes the cultivation of inner resilience and the acceptance of circumstances beyond one’s control, encouraging a mindset of gratitude rather than negativity.

    Stoics believe in focusing on what can be influenced while gracefully acknowledging and enduring what cannot. This philosophy encourages entrepreneurs to navigate the often tumultuous waters of business with a composed and clear-headed demeanor. By embracing stoic principles, entrepreneurs gain a powerful tool for maintaining equilibrium in the face of adversity, allowing them to make calculated decisions and pursue their goals with unwavering determination.

    It is easy to find examples of stoic leadership: those driven by a belief that they can rationally advance their values to improve the world. For example, Former Chancellor of Germany Angela Merkel’s legacy lies in her adept navigation of complex political terrains while upholding her principles, particularly in her fervent support for a united Europe. Her leadership exemplified the potency of diplomacy, restraint and patient persistence, highlighting that enduring change often stems from steadfast dedication rather than impulsive, headline-grabbing maneuvers.

    In the realm of tech entrepreneurship, Steve Wozniak’s journey reflects the value of staying grounded even in the face of immense success. His technical prowess and innovation were pivotal in shaping the technological landscape, yet he remained approachable and down-to-earth. Wozniak’s commitment to education and his willingness to share his knowledge exemplifies the importance of giving back to the community that helped foster his success. Like Merkel, Wozniak has prioritized collaboration over grabbing headlines, building bridges rather than burning them.

    And, on a final note, if we ever need to look to the Roman Empire to teach us a lesson about greatness, surely it is this: the political leader held up by many through history as the pinnacle of political excellence was a bold and audacious general and emperor who was such a jerk that his friends and colleagues stabbed him to death. Julius Caesar may argue that a little less ego and a bit more kindness and stoicism are a sounder approach to leadership.

    Final thoughts

    In examining these contrasting examples, we can distill lessons that guide future leaders and innovators. By appreciating the achievements of ego-driven innovators like Musk and Jobs while critically evaluating the potential consequences of their approaches, we pave the way for a new generation of leaders who aspire to achieve greatness while also cultivating qualities that enrich the human experience. Not only should we seek out role models of excellence driven by compassion and empathy, but we should seek to lead our own organizations with the same stoic and caring attitude, fostering excellence in ourselves and those we lead.

    Ultimately, excellence should not be narrowly defined by the disruption of industries alone; rather, it should encompass the enhancement of society as a whole, with kindness, empathy and restraint being integral components of that journey. Kindness and stoicism offer new approaches to modern entrepreneurial excellence.

    The narrative of excellence is being rewritten to include leaders who strive not just for personal greatness but also for the betterment of humanity. The unassuming acts of kindness, the quiet moments of empathy, and the decisions rooted in restraint are forging a new path for the concept of excellence. This evolution challenges us to evaluate the qualities that truly define greatness and to acknowledge that true excellence is as much about how we treat others as it is about what we achieve.

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    Milan Kordestani

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  • How to Know When to Persist, Pivot or Give Up and Pack it In | Entrepreneur

    How to Know When to Persist, Pivot or Give Up and Pack it In | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This isn’t your standard “persevere and conquer” pep talk. You’ve heard it all — ‘Push through, never give up, you can achieve anything if you set your mind to it.’ Sure, resilience is crucial, but let’s be real: That advice starts to ring hollow when you’re up against wall after wall and you experience rejection after rejection.

    At some point, you’re left wondering if the struggle is even worth it. Most articles don’t tell you that resilience isn’t just about bull-headed tenacity; it’s also about discernment – understanding that there’s a fine line between tenacity and futility. The wisdom lies in knowing when to dig in your heels and when it’s smarter to pivot. Often, a “no” is not a stop sign — it’s a detour sign that says, “Adjust course.”

    Related: Why Saying ‘No’ Can Actually Help Your Business or Startup

    The case of the unwavering pursuit

    In the mid-90s, my young and struggling advertising agency grappled with the constant challenges of an upstart company, such as personnel, cash flow and client acquisition. We were small but ambitious, armed with a unique approach for helping large companies market and sell their products to consumers through resellers, such as dealers or retail outlets.

    Undeterred by our size and confident in our approach, we had our sights set on the big, national players. One of those big players on my radar was Troy-Bilt. For two relentless years, I pursued them with the confidence that we had a unique marketing solution they couldn’t afford to ignore

    Given that they were just a two-hour drive away in Albany, NY, I took the liberty of making several unscheduled visits. To say the reception was lukewarm would be generous. At one point, I flat-out asked their V.P. of Marketing if I was becoming a nuisance and should just go away. His answer never wavered: “No need to leave; always good to talk, but we’ve got nothing for you.” Then, two years into this dance, the phone rang. It was them. “Scott, we’re ready to give you a shot.” That shot transformed into a multi-million-dollar annual program that sustained for several years.

    Related: 5 Ways to Master the Persistence That Makes a Great Entrepreneur

    The psychology of ‘No’: Your mindset dictates your response

    Rejection is far more than a bruise to your ego — it tests your emotional intelligence and resilience. Often, what hurts us most is not the rejection itself but our emotional response to it. We ruminate, second-guess and eventually let that “no” settle into our mindset as a prohibitive obstacle. But if we can shift our perception and see rejection not as a blockade but as feedback, we turn the tables.

    Mindset matters. A resilient mindset interprets a “no” as a “not yet” or “not this way.” It’s an invitation to revisit your strategy, adapt, change course and charge forward. Your next victory is as much about your mental calibration as it is about the external opportunity.

    Related: Never Underestimate the Power of Adversity: How Hardship Builds Resilience

    When to push forward and when to pivot

    Ah, the million-dollar question: When is a “no” really a “NO,” and when is it a “try again, but differently”? Even the most tenacious of us need to recognize that some doors are meant to remain closed. Perhaps you’re chasing a deal that isn’t the right fit or sticking to a strategy that’s clearly not working. In those moments, the wisdom to pivot is invaluable.

    The key here is data and intuition. Collect and analyze data on your efforts. Are you getting closer to a “yes” or further away? Your gut feeling, informed by experience, will often be your best guide. And remember, redirecting your energy doesn’t mean defeat — it means you’re savvy enough to focus on battles you can win.

    Related: The Art of the Pivot — 6 Steps to Reengineer Yourself for a Career Change

    Rejection is often not about you

    We often internalize rejection as a fault in our personality, skills or ideas. That’s rarely the entire story. External factors — economic downturns, corporate restructuring or internal politics — often contribute to that “no” more than you might think.

    So, when you hear that dreaded word, take a step back. Separate your personal attachment from the situation to objectively analyze why you were rejected. Was it the wrong time for the company? Were there budget constraints? Perhaps a change in leadership? If the rejection involves factors out of your control, don’t let it weigh down your self-worth or deter your progress. Instead, revise your strategy, recalibrate your pitch, and knock on the next door with renewed gusto.

    After you’ve paused to analyze the rejection, knowing full well that many variables could be out of your hands, it’s time to look forward. Start by refining your game plan. There’s an art to taking a “no” and letting it sculpt you into a better, more prepared individual. Pivot your approach, retool your game plan and consider “no” a constructive critique on the road to “yes.”

    Now, you’ve got to build some mental muscle. Rejection stings, but resilience is the salve. Put rejection in your rearview, as your focus needs to be on the road ahead. Every setback is just a setup for an even greater comeback.

    And please, for your own sake, don’t get tunnel-vision chasing one opportunity. Diversify your approaches; it’s like having multiple lines in the water when you’re fishing. One might not bite, but another will. Keep your connections fresh and your network dynamic. Your next opportunity could come from the most unexpected conversations.

    So, as you continue on this unpredictable path, never lose sight of your dream. Every great story — from Edison’s thousand attempts to create a light bulb to J.K. Rowling’s twelve rejections before Harry Potter saw the light of day — includes an anthology of “no’s.” Yours is no different. The ‘yes’ you’re searching for, the one that changes everything, could be just around the corner. And the lessons learned from each “no” along the way? That’s your roadmap, filled with detours that make the journey richer, not just longer, but only if you dare to persevere and the wisdom to pivot when needed.

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    Scott Deming

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  • A Business Owners Guide to Taming Trolls on Social Media | Entrepreneur

    A Business Owners Guide to Taming Trolls on Social Media | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Working in an online space or being a public figure means you will be dealing with trolls. Even the most beloved public figures have people who inexplicably harass them. A Pew survey from a few years ago shows that 41% of Americans have experienced online harassment. I’d be willing to bet that when you talk about public figures, that number goes up to around 100%, as trolling has become so common in online culture.

    As somebody who talks openly about turning $583 into over $10 million to over one million subscribers on YouTube, and as the owner of Warrior Trading, I’m enough of a public figure that I’ve dealt with my fair share of trolls. I’d like to share with you what I’ve found is the best way to disarm the trolls. But first, I think it’s essential to establish some baseline assumptions.

    Related: 3 Options for Dealing With Internet Trolls

    Who are the trolls?

    My definition of a troll is someone who posts/comments/ or otherwise publicly communicates hateful, derogatory or defamatory messages on social media pages in a persistent and harassing way.

    To understand how to respond to trolling, we must understand the mindset of a troll. Trolling is so pervasive there have been numerous studies on the topic. Studies show that individuals who regularly engage in this type of behavior online are maladjusted and often suffer from various personality disorders in their real lives.

    Looking at the behavior of trolling through this lens, that it is a symptom of a deeper psychological struggle that somebody is experiencing, has helped me take the comments a bit less personally.

    Naturally, some comments will be easier to brush off than others, but trolling can be deeply triggering and painful for anybody who grew up with self-esteem issues. So much so that we routinely hear about influences saying they must take mental health breaks from social media. I recognize that I don’t have it nearly as bad as others, but as a small business owner, I also can’t afford to take breaks.

    Here’s how I’ve handled trolling:

    Don’t feed the trolls

    We must remember that the goal of a troll is to elicit a reaction and a response. The moment you start engaging, they’ve won. I would say 99.9% of trolling doesn’t warrant a response. The best practice with most trolling is to mute, block and delete.

    For business owners, it’s essential to know that up-and-coming businesses in your space may try to leverage your name to amplify their own voice. It’s called “trend jacking”. For example, Mr. Beast is the #1 content creator on YouTube. I often see new content creators struggling to gain an audience using “Mr. Beast’s” name or his picture to try to piggyback off his audience. If you make a salacious post about Mr. Beast, it will probably get a lot of views, right? In fact, one of the easiest ways for anyone to spur engagement on social media is to trigger emotion with divisive, exaggerated, salacious and triggering content. Tabloids still sell copies in the grocery store, right? Even though most people know it’s not credible, it’s a form of entertainment.

    Related: Why the Most Successful People Have the Most Haters

    Hire a professional “Troll Patrol” to deal with the most offensive comments

    It’s important to engage on social media with your most loyal subscribers. It’s not only good for the algorithm; it’s what creates that brand loyalty. It’s also worth noting that these subscribers will come to your rescue and be some of your fiercest defenders when you become the victim of trolling. As my business has grown, I have hired people to clear trolls/spam comments before I sit down to answer comments.

    That way, I can spend my time responding to the good comments and engaging with my fans without losing any mental bandwidth to negativity. It took me a long time to figure out that I needed to do this, but it is necessary. If you are the face of your business or it’s something you’ve put your blood, sweat, and tears into, it’s hard to have a level head when it comes to responding to trolls.

    Have an easy and nonpublic way for customers to give you feedback

    There are certainly people who exhibit trolling behavior who are not malicious but merely frustrated. For businesses, you need to have a way for your customers to obtain (good) customer service and also give feedback. When customers feel ignored, they often take their grievances to social media to make themselves heard. I’ve invested heavily in customer service for my business, and I think it is enormously important. My team is also trained to take public grievances offline ASAP and find a solution for the customer via email if possible. The saying “the customer is always right” is good to remember.

    Have a good lawyer on standby when things cross the line

    There is a fine line between trash-talking, trolling, harassment and defamation. As your business grows, or as your personal influence grows, you will likely face a troll that crosses the line. Now, the question is whether you respond publicly or privately. A public response gives the troll exactly what they want. A private direct response is how I respond. And I do it via legal counsel.

    When faced with a cease and desist letter written by your attorney, most trolls will realize the anonymity of the internet has not protected them from potential liability. This usually will stop the behavior. In the rare case it doesn’t, the legal system offers court-ordered restraining orders and permanent injunctions. Sadly, I’ve had to use these remedies at Warrior Trading. Most other large businesses do, too.

    I believe when somebody crosses the line, it’s better to be known for being aggressive than to be known as a pushover. But when considering this step, it’s essential to consider the time, effort and cost it will take and if it is worth it to your business. Luckily, my wife, Lauren Cameron, is meticulous about getting our lawyers what they need to do the job, and I do not have to waste my time on the craziness.

    The choice is yours

    Public figures, including entrepreneurs and business owners, will have detractors that create persistent, derogatory, misleading, false, nasty and malicious content on social media. To a certain extent, consider it a badge of honor that you have become significant enough to attract trolls. However, how an individual or business deals with these trolls, either engaging with them or ignoring them, will impact public perception of your brand and your personal image. This choice is yours to make and must be carefully calculated.

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    Ross Cameron

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  • This Is What True Success Actually Looks Like | Entrepreneur

    This Is What True Success Actually Looks Like | Entrepreneur

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    Because people often equate success with wealth and status, it’s easy to lose sight of what actual achievement looks like. In this episode of the Jeff Fenster Show, we discuss the importance of purpose, motivation, gratitude, and identity in attaining success.

    We begin by diving into the difference between your purpose and your passion.

    “Passion should be seen as the fuel, while purpose is the vehicle,” says guest Brian Boesche.

    He believes purpose goes beyond a mere reason for being; it is the guiding force that propels individuals towards their goals. While passion is a fleeting emotion that can waver over time, purpose holds steady, providing the necessary direction and focus to overcome obstacles.

    Taking vs. Giving

    Jeff Fenster, host of the show, emphasizes the significance of understanding the cycle of taking and giving. Building long-term relationships and success requires a balanced approach, where one contributes to others’ growth while receiving support. This symbiotic relationship fosters community and propels individuals towards their goals.

    As Gab Boesche, another guest on the show, highlights, motivation is derived from fulfillment. By helping others and witnessing the transformative impact of their actions, individuals find the drive to push forward. Through these acts of service, one discovers their true purpose and experiences a profound sense of fulfillment.

    Recognizing and celebrating small wins is crucial in the journey towards success. Whether securing a first client or achieving a personal goal, these milestones are stepping stones to greater accomplishments. Expressing gratitude towards team members and acknowledging their contributions fosters a positive work environment, boosting morale and encouraging continued growth.

    Making better decisions

    Making better decisions is another critical aspect of compressing time and multiplying the impact of one’s efforts. By recognizing and addressing patterns that hold us back, we can break free from self-imposed limitations and propel ourselves towards success.

    Seeking mentors is essential in navigating the path to success. Mentors provide guidance, wisdom, and support, helping individuals avoid common pitfalls and accelerate their progress. However, it is crucial to acknowledge the dangers of excessive privilege and ensure that mentorship is grounded in humility and a genuine desire to learn.

    For those seeking guidance and support in discovering their purpose, the Purpose Company stands ready to assist. By reaching out to their team, individuals can tap into a wealth of knowledge and resources to help them on their journey toward success.

    Ultimately, it is essential to remember that one’s purpose is one’s permission to pursue greatness. By embracing purpose, finding motivation through service, expressing gratitude, and making conscious decisions, individuals can unlock their full potential and achieve remarkable success.

    As Jeff Fenster concludes, “Successful people have coaches.” Embracing the power of purpose and seeking guidance from mentors and supportive communities can propel individuals toward their goals, enabling them to make a lasting impact on the world

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

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    Entrepreneur Staff

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  • How to Build a Durable Business in a Down Economy | Entrepreneur

    How to Build a Durable Business in a Down Economy | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    How do I build a business that withstands the test of time? One that endures economic downturns, surges in innovation and workplace trends like the Great Resignation and September Surge? As leaders and founders, it’s a question that we spend hours strategizing and brainstorming around.

    I view it much like playing a video game, but not the kind where you drop a quarter in the arcade and win a quick prize. It’s more like the video games that have you glued to your chair, fist-pumping, with a combination of stress and satisfaction when you finally unlock the next level — and then another and another. Unlocking these levels — which are essentially the building blocks of a durable business – is a marathon, not a sprint. We need to plan appropriately, invest in the right areas, leverage market data to inform our decisions and learn from those who have already succeeded. What worked and what didn’t? Through my own journey of building a durable business, I’ve identified several patterns that can help other businesses withstand not only the test of time but also uncertain times.

    Related: Economic Downturns Don’t Last Forever — Here Are 5 Ways to Maintain Resilience During a Recession

    Building for durability isn’t for the faint of heart

    In reality, building for durability requires a commitment to decades of work. I call these the hard yards — and it always gets more difficult as you scale. At each stage, as you multiply your business in terms of revenue, people, and reach to market, there are new challenges to unlock, much like gaming levels. The experience will test your skills and not only demand an up-leveling of your commitment but will also require you to recommit with the passage of each year because it will be that challenging.

    Be disciplined and data-driven with growth decisions

    The types of challenges you will encounter will differ from business to business. For founders leading through the current economic downturn, many are facing the daunting question, “Can I still invest in the business?” The answer is yes. We just have to be very specific about how and where to invest. Take, for example, one study that followed 4,700 companies over the course of three recessionary periods and found that those that performed the strongest invested in tactics such as R&D, marketing and necessary business assets.

    Instead of taking their foot off the pedal, they buckled down and invested in areas that made sense for them. Today, leaders need to apply an added level of discipline around where to focus inside the business and how to approach their growth decisions. Rather than take on additional risk by investing in large long-term bets that may not work out, it’s better to double down on or reinvest in things that have proven successful based on experience. It sounds counterintuitive, but boosting spending can result in long-term success. A report from Analytic Partners noted that 60% of companies that increased their media spend during the last recession saw greater ROI compared with those that didn’t.

    To guide decision-making in uncertain times, my advice is to lean in. Study market and economic updates as a critical data set. One-third of my reading material these days is economic reports from advisors, geopolitical sources, economists, bankers and investor groups. The great news is that many of these materials are available to you for free, and when you and your executive team make it a shared responsibility to dig into the macroeconomics, you’ll have valuable data inputs to guide decision-making around what moves to make or what to change.

    A word of caution here, though: It’s critical that you don’t rely solely on data, or you may risk losing sight of the human element of leadership and decision-making. By merely focusing on the performance metrics and ignoring this vital human feedback, you could risk losing customer trust and satisfaction, which could ultimately impact your bottom line. Therefore, it’s essential to balance data-driven insights with an empathetic, human-centered approach.

    Don’t copy, but learn from predecessors

    Economic highs and lows are cyclical. When you take the time to build a durable model with intention and long-lead planning, there’s likely someone who’s a decade ahead of you who has seen and ridden similar waves. The goal is to study their moves. You may not build a replicate of Microsoft, Google or Atlassian because you don’t have their specific viewpoints or ability to repeat their success verbatim, but their experience provides an incredible opportunity to learn from their successes and failures, patterns and anti-patterns while discovering the things you’d like to emulate. As a tip, I recommend getting in touch with your peer groups at these companies to speak with them directly, ask questions and study their journey with firsthand information.

    5 patterns of successful long-standing businesses

    While your long game is unique to you and your business, there are five common patterns that successful multi-generational businesses follow:

    1. Building community

    Successful businesses that have been around for a long time, that have reinvented themselves and grown along the way, have built a community economy around themselves. These are philanthropic giving communities, user group communities and company communities. Microsoft, Atlassian, Salesforce -— these are all companies that have successfully built a community economy, and it has paid off for them in the long term. What they all have in common is that they are using the community to win the hearts and minds of people to wrap their business model around.

    2. Giving back

    The new DNA of a durable business is one that does good and in doing good, drives profit. In fact, a study from Harvard Business Review found that nearly 60% of businesses that had a strong and clear purpose that laddered back to supporting the broader community experienced 10% or more growth during a three-year period. But keep in mind this isn’t just about having a Corporate Social Responsibility (CSR) program and charter. Successful businesses go out and act with impact. They build this into their business model and start giving back from day one; donating their profits, product, equity and employee time. They do it for a long period of time, not seasonally or to make a statement. Companies can and should orient around giving back as a key factor in positioning for long-term success.

    3. Establishing a partnership economy

    Durable businesses look to find as many companies — small, medium and large — that will consider their business as a long-term viable partner. These partners can grow around, within and from you. Partners can take you deep into other verticals, help expand your Total Addressable Market (TAM), and even translate your documentation into local languages, making your offerings more accessible. This may mean reselling your goods and services, integrating their offerings with yours and/or building practice areas around you with education, installation and configuration, workshops and more.

    Leaders should always ask, “How well does this partner fit our culture?” and “What value does this partner bring to the organization?” Listen for answers that address how the partnership will support your long-term vision. You want to be sure that you can see yourself working and growing with them for the next 5-10 years. Misalignment, if overlooked, can be an expensive misstep in your journey towards growth.

    Related: 4 Ways To Sustain A Recession-Proof Business

    4. Building a jobs economy

    Successful long-standing businesses, like Microsoft, Atlassian, Oracle and Salesforce, have built a jobs economy around their products by offering product certifications to end users. For users, being certified in Atlassian means that your odds increase of getting another job that uses the Atlassian product stack. The skill becomes an advantage for career paths, and the likelihood increases that a new job for a past user will translate to a repeat sale of your products.

    5. Growing a marketplace economy

    Today, app marketplaces are a thriving ecosystem of software solutions. More than half of the top 100 SaaS platforms have them. Marketplaces have become the cornerstone of success for both SaaS platforms and their marketplace vendors. The marketplace enables SaaS platforms to extend their R&D capabilities through marketplace vendors who offer innovative extensions that help customers do more with the platform. App providers are able to compete with each other to deliver solutions to enhance the platform’s capabilities for the wide variety of knowledge workers using the platform.

    It’s important to acknowledge these patterns of success at a time when not a single business today can say that they are completely insulated from current macro and micro economic conditions. Getting back to the gameplay theme, durability is the power-up that helps long-standing businesses advance to the next level. Microsoft, for example, has seen three down economic cycles over three decades in its history. Atlassian has seen two. They all leverage extra capacity and output through the economies mentioned above to help them pull through, innovate and reinvent.

    At a minimum, leaders must study economic data (and history), hone their sights and suppress selfish decision-making that trades short-term results for long-term business longevity. Yes, time and vision are your allies, but stay nimble. Just like your gameplay character, sometimes your next move will surprise you.

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    Randall Ward

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  • A Former NFL Plays Says ‘Indentity Shifting’ Is the Key to Success | Entrepreneur

    A Former NFL Plays Says ‘Indentity Shifting’ Is the Key to Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Anthony Trucks is a successful entrepreneur and former NFL player. His success formula revolves around taking immediate, decisive action and striving to get one percent better every day.

    On a recent episode of The Jeff Fenster Show, he shared his inspiring journey and provided valuable insights on achieving greatness. Here are some key moments from the interview.

    Always be in motion

    According to Trucks, success is not a result of luck or talent alone but rather the outcome of hard work and consistent action. He emphasizes the importance of being in motion and constantly seeking something more.

    “Humans are happiest when they’re in motion, when they’re seeking something,” he says.

    Adopt a new identity

    One of the critical concepts Trucks introduces is the idea of making an identity shift. He believes that to achieve success, individuals must declare a new identity and align their actions with that identity. He also highlights the significance of having a coach or mentor who can guide and support you on your journey, helping you reach your goals faster.

    Do ‘dark work’

    Truckst talks about the importance of dark work, which he describes as the behind-the-scenes effort necessary for success that often goes unnoticed. He encourages individuals to embrace their dark work by first going dark and then reading their dark work declaration out loud. This practice helps individuals draw on their inner strength and determination during defining moments.

    Get an accountability partner

    When faced with challenges, Trucks advises finding an accountability partner. He believes that having someone to hold you accountable and provide support can make a significant difference in maintaining momentum and achieving long-term success.

    Engage in intense exercise

    During the interview, Trucks also shares his experience with a challenging fitness program called “Seventy-Five Hard.” This program requires participants to complete 45 minutes of exercise every day, drink a gallon of water, and make no exceptions. He highlights the importance of discipline and identity-shifting to succeed in such demanding endeavors.

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

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    Jeff Fenster

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  • Too Many Responsibilities? This Simple Life Hack Will Help You Reclaim Your Life | Entrepreneur

    Too Many Responsibilities? This Simple Life Hack Will Help You Reclaim Your Life | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Once in a while, everyone experiences a moment when they realize the need to reconsider something about their life to make it more enjoyable and productive. Re-contracting is a strategy that allows an individual to single out tasks, patterns and people that are draining energy and holding them back.

    Originally rooted in the teachings of the Roman philosopher Seneca, the concept of re-contracting has withstood the test of time. Seneca once wrote to his student Lucilius, “A good man will not waste himself upon mean and discreditable work or be busy merely for the sake of being busy.”

    Today, this idea is a foundational pillar in executive coaching. Programs advocate for regular re-contracting with clients. The power of this technique is in its simplicity and minimal time investment. For all that, it’s powerful enough to help you declutter your time, escape from energy-draining obligations and distance yourself from toxic relationships.

    Related: How to Spring Clean Your Life in Just 15 Minutes

    Identifying hidden contracts

    To apply re-contracting to your life, find weak spots in the three main areas. Here’s what you need to do:

    1. Self-evaluation: Make a list of tasks you routinely do but despise. Reflect on their necessity and value. Tip: Unsure where to start? Maintain a time diary. Documenting your daily activities can help pinpoint time-consuming tasks.
    2. Business evaluation: List out all business and operational tasks. Consider if they can be eliminated or delegated. Tip: Review your calendar and task management apps for recurring events and responsibilities.
    3. Relationship audit: Identify professional and personal relationships that aren’t benefiting you. This encompasses work colleagues, family, clients, associates and acquaintances like gym partners. Tip: Recollect when you feel exhausted after a conversation or meeting with somebody. Think if it was caused by the person or by other circumstances.

    The three pillars of re-contracting

    Now, let’s move on to eliminating the obligations that don’t work. There are three primary ways to re-contract:

    1. Give it up: This encompasses outright elimination. For instance, if a hobby drains you, consider quitting. End the contract if a demanding client is more trouble than they’re worth.
    2. Renegotiate: Consider a trade-off for tasks you loathe, but others might enjoy. The aim is to swap an undesirable task for a more pleasant one.
    3. Buy or delegate: If purchasing a service or tool can save you time, invest in it. Delegation, though sometimes requiring hiring assistance, can be invaluable in freeing up mental and temporal bandwidth.

    I’ve already applied those strategies to a few things in my life and can share some examples to illustrate how it works. Attending trade conferences affected my health, so I shifted to alternative client acquisition methods. A client was taking too much of my headspace, so I found a subcontractor to take care of his account. I had been taking voice lessons, and while they provided some benefits, the commute wasn’t worth the effort.

    Sometimes, we hold on to duties, people or ways of doing things out of habit or because we feel obliged and consider any discomfort a normal part of life. Letting go is not easy for some of us, but it’s a good skill that may take you to the next level in life.

    Related: 7 Rules for Entrepreneurs to Delegate Effectively

    An important note on habits

    On the one hand, acquiring good habits and quitting bad ones is all the rage, and there are multiple books and science behind it. They can truly be a savior of your time, happiness and vitality. On the other hand, it’s also easy to become a habit maniac and get burned out.

    Write down habits you’re trying to adopt or break into your re-contracting list. Reflect on their effectiveness, long-term value and the energy they consume. Also, sometimes, we want to adopt a habit out of pure desire to follow our role models or to feel better about ourselves. However, habits that serve others right and sound good in theory may not work for you. One size doesn’t fit all; what makes Mark Zuckerberg productive and happy may wear you out.

    What’s next?

    Upon freeing up time, you might wonder how to reallocate it. Consider listing activities and individuals that energize you.

    For those looking for unconventional advice, Scott Adams, the creator of Dilbert, suggests a unique approach in his book, Rewire Your Brain: Think Your Way to a Better Life. Adams champions the idea of embracing embarrassment as an antidote to monotony, suggesting, “If I’m bored, this means I’m not embarrassing myself enough.” Or you may consider occupying yourself with nothing. Rick Rubin, a famous music producer, writes in his book The Creative Act: A Way of Being that we all need time to do nothing to come up with creative ideas. Boredom may be a booster for new ideas and inventiveness.

    Re-contracting isn’t just about reclaiming time but refocusing on what truly matters in life. Doing this simple audit quarterly can have a profound effect on the quality of your life and the quality of your relationships.

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    Kirill Perevozchikov

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  • Want More Customers? Use This Simple 5-Step Process to Create an Irresistible Pitch | Entrepreneur

    Want More Customers? Use This Simple 5-Step Process to Create an Irresistible Pitch | Entrepreneur

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    Q: I have a great idea for a service, but how do I know if people want it? – Shana, Tucson, AZ

    If you want to create an irresistible offer, you can’t start with your solution. You must start with other people’s problems — and those problems must be big enough that they’ll pay to solve them.

    How do you know what they’ll pay for? Ask them!

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    Terry Rice

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  • 5 Habits That Build Mental Strength | Entrepreneur

    5 Habits That Build Mental Strength | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    On the most recent episode of The Jeff Fenster Show, entrepreneur and real estate investor Cole Hatter shares his insights on building mental fortitude, finding purpose, and achieving success.

    Here’s a closer look at his journey and the valuable lessons he shares.

    Physical challenges create mental strength

    Hatter believes physical challenges play a vital role in developing mental strength and protecting one’s sanity and quality of life. He encourages listeners to take on bodily challenges, such as the seventy-five hard program, to push their limits and build resilience. By embracing physical challenges, individuals can develop the mental fortitude needed to overcome obstacles and achieve success.

    Larger purposes lead to more fulfillment

    According to Cole, having a larger purpose beyond making money is essential for long-term success and fulfillment. He emphasizes the importance of finding a cause or mission that drives you and aligns with your values. By identifying something that drives you other than financial gain, you can find greater meaning in your work and positively impact the world.

    Surround yourself with mentors

    To stay motivated and continuously grow, Cole recommends seeking mentorship, reading books, and investing in personal development. He believes that surrounding oneself with successful individuals and constantly learning are vital to success. By learning from those who have already achieved what you aspire to, you can gain valuable insights and avoid common pitfalls.

    Embrace resilience

    Cole’s personal journey from tragedy to success highlights the power of resilience and making a promise to live a big enough life for oneself and others. He shares how he committed his two best friends, who tragically passed away, to live a life that honors their memory. This promise has driven him to push through challenges and create a life of purpose and impact. By embracing resilience and making a personal commitment, individuals can overcome adversity and achieve their goals.

    Study up on real estate

    As a successful real estate investor, Cole stresses the importance of knowledge, education, and preparation in seizing opportunities. He advises listeners to start with books like “Rich Dad Poor Dad” by Robert Kiyosaki to gain a foundational understanding of real estate investing. By investing in their growth and education, individuals can position themselves to capitalize on the opportunities that arise in the real estate market.

    Prepare for the future

    Cole suggests that individuals should be financially prepared to capitalize on discounted real estate opportunities that may arise in the next year or two due to rising interest rates. He advises homeowners to hold onto their properties if possible. Individuals can take advantage of market fluctuations and make sound investment decisions by being financially ready and strategic.

    Hatter’s insights on building mental fortitude, finding purpose, and achieving success provide valuable guidance for aspiring entrepreneurs and real estate investors. By embracing physical challenges, pursuing a bigger goal, investing in personal growth, and staying prepared, individuals can navigate challenges and seize opportunities on their path to success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

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    Jeff Fenster

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