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  • Maude Apatow Steps Into Her Next Big Role

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    On Thursday night, November 6, in Los Angeles, Maude Apatow was recognized at the Women in Film 2025 WIF Honors with the Max Mara Face of the Future Award. Boasting an impressive list of past recipients—including Zoë Saldana, Katie Holmes, Yara Shahidi, and Lili Reinhart—the award, now celebrating its 20th year, recognizes a young actor at a turning point in her career.

    Apatow, 27, first appeared on-screen in her dad, Judd Apatow’s, 2007 film Knocked Up and has since carved out a space for herself in film and television with roles in Euphoria, The King of Staten Island, and One of Them Days. Now, she’s stepping behind the camera with her directorial debut, Poetic License, a coming-of-age film that earned strong reviews at the Toronto International Film Festival in September.

    “I’m so lucky I had the opportunity to direct,” she tells W. “There are so few female directors. I want to spend my life trying to figure out how to uplift other women.” It’s an aim very much in line with the WIF Honors ceremony. Apatow considers her fellow honorees this year—among them, Jamie Lee Curtis, Tessa Thompson, and Judy Blume—some of her personal heroes. “I do not feel worthy,” she says. “Judy Blume taught me my love for reading. Tessa’s such a badass. I actually cannot believe I’m being honored alongside them.” Another hero? Her grandmother, who, along with her mom Leslie Mann, instilled in her a love of Max Mara. “I hope my grandma gives me her coats someday. They’re forever pieces.”

    Below, Apatow discusses taking her seat in the director’s chair and the style advice from her mom that she struggles to follow.

    Apatow with past WIF Max Mara Face of the Future Award honoree Lili Reinhart.

    Unique Nicole/Getty Images Entertainment/Getty Images

    What was it about Poetic License that inspired you to make it your directorial debut?

    When I first read Poetic License, I thought it was so funny, truthful, and weird. It had a sort of timeless feeling, but it also felt fresh in the way young people were written. I understand the characters and their struggles. I wasn’t searching to direct anything, but it was always in the back of my mind. So when I read the script, I had a moment like, “Oh, I get this. I think I might be able to pull this one off.”

    Your mom, Leslie Mann, plays the main character, Liz, in the film. Was it weird directing her?

    My mom is my best friend. I’ve always admired her so much as an actress. Going into it, we were nervous, but it ended up going so smoothly. We were in sync the entire time. It felt like we could read each other’s minds. I’ve been so lucky that I’ve gotten to watch my parents collaborate. I was young, but collaborating with them, too, was a very special thing. When you know someone so well, you know what they’re capable of, so you can challenge them, and that’s pretty amazing.

    Should we expect more films from you in the future?

    Yeah. I love directing. I’d love to do a musical. I’m a big musical theater girl. I think that’s really hard to capture the magic that you get watching live theater. A few people have. I want to try too, so we’ll see.

    Apatow with the cast of Poetic License.

    Gareth Cattermole/Getty Images Entertainment/Getty Images

    Now for some Style Notes questions. Did you raid your mom’s closet a lot growing up?

    Yeah. We have the same shoe size, so that was major for me. But now she raids my closet. I’m giving back for all the years that I was stealing her stuff.

    You’ve walked a lot of red carpets during your career. Are there any looks you regret?

    I have so many weird ones. When I was a kid, I had no idea what I was wearing. I was dressing myself, and thinking, “Oh, I need a little heel,” even though I was 12. I would go to Target and buy heels because I thought it would make me look sophisticated, but it was a total flop.

    Apatow with her family in August 2012.

    Gregg DeGuire/WireImage/Getty Images

    What is the best style advice you’ve received from your mom?

    My mom always says, “Wear it.” If you buy something nice and you think, “I’ll save this for a special occasion,” you end up forgetting about it. She says, “Just wear it, use it.” I’m still like, “Can I do that?” I’ll get a purse and then I’ll just keep it on my top shelf. Then I’m like, “What am I doing? I’m just looking at it. Just use it.”

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  • Nara & Lucky Blue Smith Made Their Skims Holiday Campaign From Scratch

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    Nara Smith knows that the best things in life are made from scratch—even the new Skims Holiday Campaign. Shot by photographer Cass Bird, the TikTok sensation stars alongside her model husband Lucky Blue Smith and three of their four children, daughters Rumble Honey and Whimsy Lou, and son Slim Easy.

    In the campaign, the Smiths cozy up in the Kim Kardashian co-founded brand’s holiday offerings: button-up sets in nostalgic prints, festive plaid pajamas, and even a onesie for the little ones. The loungewear is a far cry from elaborate designer looks that Nara wears to cook for her over 12 million TikTok followers, but more in line with what she and her family tend to prefer for the holidays. “I love a fancy dress,” she tells W over Zoom. “But I also love a pajama set, there’s nothing more luxurious. A big Christmas thing for us is matching pajamas.”

    This year, the holidays feel extra special for the couple. They recently welcomed their fourth child together, a baby girl named Fawnie Golden (they settled on the name over options like Denim, Ruffle, and Dainty) and finished renovations on a new home in Connecticut. Below, W caught up with the couple ahead of the holidays to talk all things Skims, family traditions, and what they’re planning to make from scratch this season.

    How did the campaign come about?

    Nara: I’ve always wanted to work with Skims. I wear Skims a lot, and so does Lucky. So it felt like an organic partnership.

    Lucky: Since Skims started, Nara and I have always said ‘Oh, it’d be fun to do a shoot with them.’ And then to do it as a family was even better.

    You’ve fronted plenty of campaigns— solo and alongside each other—but this is one of the first times your kids have joined you on set. What was the experience like?

    Nara: They got really excited when we told them. Rumble is just a girl’s girl, so she was in hair and makeup even though you wouldn’t see her face. But she got so excited about it. Just having them there and having them see what we do, they loved it and kept talking about it.

    Lucky: It was interesting because this is our world that we’re bringing them into. We’ve shot with Rumble years ago, but she was a baby. This was the first time bringing all the kids [and] them being a little older.

    Did you give them any modeling tips?

    Lucky: It was hectic trying to get them to focus because they are kids and they wanna run around. But then they were also calm in some situations. Shooting with our kids, we don’t wanna show their faces. That’s where it’s the hardest because you’ll be set up in a great shot, but then one of the kids would look at the camera.

    Nara: And it’s three to wrangle, so it’s not just one. And you have to make sure that they’re turned a specific way.

    Lucky: I didn’t give them any pointers or anything like that. Rumble is funny because she’ll wanna pose for the camera, and it’s like, ‘no, no honey look this way.’

    There have been so many star-studded Skims campaigns over the years. Do you have a favorite?

    Nara: Skims is really good [with] the talent that they bring on, it just makes sense for the cultural zeitgeist. The Teyana Taylor one, I absolutely loved. Lana Del Rey was iconic.

    In the campaign, you’re wearing pajamas. During the holidays, do you spend more time in loungewear or something fancier?

    Lucky: Shooting a campaign in pajamas was amazing, because usually I’m in suits. As far as the holidays, we have a good mix. Nara loves to put some dresses on.

    You recently welcomed your fourth child together, Fawnie Golden. Now that she’s here, what will the holidays look like this year?

    Nara: There’s a few German traditions that I’m looking forward to now that we’ve moved into our house. There’s this one on the 6th of December where you put out your shoes and they get filled with candy. And decorating, which I’ve never really done, we’re gonna do this year.

    Lucky: With the new baby, it’s not gonna be too different because we’ve had many Christmases in the past that we’ve had a newborn. It’s just gonna be louder and more hectic, but that’s what holidays are all about.

    Nara, your cooking videos have developed such a following on the Internet. What’re you planning to whip up from scratch for the holidays?

    Nara: I’m gonna be cooking a lot of German holiday dishes. I wanna tap into nostalgic treats that Lucky likes eating. His mom does all these Christmas little treats, so I’m gonna be making those from scratch, which is definitely gonna be a project. I also wanna have some meals that aren’t as elaborate to teach people easier things as well.

    But honestly, I never really pre-plan my videos. It just happens in the moment. I’m like, ‘oh, let’s do this.’ So stay tuned.

    Lucky: Nara’s funny because she won’t plan but all of a sudden she’ll get an idea and wanna cook this whole thing. She’ll just get in the kitchen, whip it up, and it’s the best meal you’ve ever had.

    Lucky, are you and the kids helping?

    Lucky: I let her do her thing. There’s been a few times where I’ve attempted to make a meal for her or help and I’m just not doing it in the right way or it turned out really burned and the fire alarm started going off.

    Nara: But you’re good at baking and you like doing your little treats. Lucky’s actually the person that does it in our house.

    Who’s the better gift-giver?

    Nara: Neither.

    Lucky: We’re so bad at giving gifts. Once you have kids, the focus kind of shifts to them. At least for us it does. We’ve definitely given each other some cool things in the past.

    Nara: For our first Christmas together, Lucky gave me this special gold diamond necklace that I have since lost, which is devastating, but that’s okay. There’s not a set time for us to give gifts, we do it randomly throughout the year. If he mentions something, I’ll get it for him and vice versa. So it’s not Christmas is rolling around, let’s do gifts.

    Who’s more likely to go overboard with decorations?

    Nara: Lucky’s mom is so good at decorating for holidays. She has like 10 huge bins of Christmas decorations. So he grew up with a well decorated house. I grew up the opposite. My parents did the tree and the presents and that’s it. Lucky will give me pointers and I’m gonna execute. Right?

    Lucky: Yeah.

    Out of your children, who’s the first to sneak a peek at presents?

    Nara: Rumble.

    Lucky: Yeah, Rumble’s the most excited and Slim as well. [Rumble] will egg them on for sure. They’re already starting to talk about, ‘oh, can I get this for Christmas?’ It’s like, it hasn’t even hit December 1st, so let’s please get through Thanksgiving. [Rumble] wanted to write her Santa list the other day. She was like, ‘can we send it off?’ I’m like, ‘it’s a little early.’

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  • Alexa Chung Has Some Advice for Indie Sleaze Enthusiasts

    Alexa Chung Has Some Advice for Indie Sleaze Enthusiasts

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    Alexa Chung is aware of the current indie sleaze obsession, the one that has Zoomers who were still on the bottle back in the aughts and 2010s dressing like the cast of Skins and ditching AirPods for its wired ancestors. The proto-influencer is content with her place in nostalgia culture, despite being only 40 years old. “We had the time of our lives,” Chung tells W of her days partying with Harley Viera-Newton at Sway while getting photographed by Cobrasnake. She only hopes those replicating the look of the era are having just as much fun as she did.

    But if those smudged eyeliner-wearing, Nikon-toting hipster hopefuls think Chung’s new collaboration with Madewell—out today—will mark a return to her former aesthetic, they should stick to buying old American Apparel on Depop. Back in 2010, Chung released her first collection with the denim-forward brand, a true time capsule made up of velvet mini dresses with Peter Pan collars and cuffed skinny jeans. Now, almost 15 years later, the designs have matured with Chung, and this new collection lives squarely in the year 2024, with the perfect straight-leg jeans, chambray shirts, and that Americana edge sweeping fashion right now. Below, Chung discusses her reverence for the 2010s and the Nora Ephron advice she wishes she followed in her twenties.

    Photograph by Robin Galiegue

    You have a very long history with Madewell. Can you tell me a little bit about it?

    Madewell, my awkward ex [laughs]. We met and fell in love in 2010. It was the first fashion line I had ever done and it was quite rare at the time. They took a bold leap of faith to work with me, someone who was just bobbing around wearing clothes. But it worked quite well in the end and we ended up doing a couple collaborations together.

    Let’s discuss those first collections with Madewell. They were quintessentially 2010.

    There’s so much from those first collections that I still stand by and love, and then there are other elements that really speak to that era. I used to doodle a lot and some of the T-shirts have my doodles on them. There was one shirt we made that had a bat with the word, “Hello” across the chest, and for years it was ripped off. It became a Brooklyn emblem.

    Okay, let’s fast forward 15 years. Tell me about this new collection.

    I closed my own label [in 2022] and was recently saying to friends that I would still love to make denim again. That was the main thing I missed from being able to create under my own company. Then, Madewell reached out and asked, “Would you like to make some things again?” and they said I could do denim.

    Chung at the Alexa Chung for Madewell launch party in 2010.

    Astrid Stawiarz/Getty Images Entertainment/Getty Images

    This collection is definitely a much more grown-up version of where we last left off. It’s true to the type of wardrobe I am seeking out now, which is more pared-down. We were conscious of what people actually want to wear and hold onto for a long time, so I was looking at the classics. Trying to nail the perfect jeans in the perfect wash—that was important to me.

    Let’s get into some Style Notes questions. For years, your style journey has been on display for the world to see. Do you ever look back at images and cringe a little?

    I definitely cringe. I get punked on Instagram quite a lot. People tag me in old pictures of myself, but often it’s less the clothes, and more my hair. I don’t know why I spent so long with such a bad haircut. It just straight up didn’t suit me, so that keeps me awake at night.

    Also, the dorkiness of my style bums me out. I don’t know why I spent the prime of my life trying to look completely sexless. That boggles the mind a little bit. Maybe I was so confident that I was hot shit, and I was like, “Ho ho, this is ironic.” But really, I was more like, “Please don’t look at me,” or “Please pay attention to my brain.” Anyway, the hot years are over. It’s like that Nora Ephron quote: “Get the bikini out and run to the nearest beach if you’re under the age of 26.”

    Or “Youth is wasted on the young.”

    I did know that I was wasting my youth, but I really wanted to look like a grandma. I found that funny. I liked dressing against expectations. It was a subtle act of rebellion.

    Are there any specific looks you regret?

    I think I regret some of my Met Gala looks. That’s quite a specific thing to get dressed for and you don’t actually have that much say in it. I think there was a year when I carried a rabbit bag. Why did I have to carry around a rabbit? Why can’t I just be a grownup?

    Chung and her rabbit bag at the “Schiaparelli And Prada: Impossible Conversations” Met Gala in 2012.

    Dimitrios Kambouris/Getty Images Entertainment/Getty Images

    You’ve previously talked about indie sleaze, a popular trend of the past few years inspired by 2010s style. You’re really the face of that look for many people. Is it weird to already be part of nostalgia culture at 40?

    I think it’s fun. It was truly how it looks in the pictures. It’s accurate to describe it as indie. I don’t know about the sleaze, but definitely indie, because it was a collection of people who came together around a particular music scene. I’m happy to see that happening again now if it means there’s a particular music scene that’s kicking off. But I hope it’s not just the aesthetics being borrowed without the fun bit. Everyone was wasted and having the best time ever, so I just hope everyone’s still having a great time.

    Back to the present day—what are you obsessing over at the moment?

    A gray cable-knit sweater and black loafers from The Row. I’m really into big necklaces. There’s this Sophie Buhai one I borrowed for a shoot that you can put flowers in, which I love. I’m trying to look like a 70-year-old Belgian architect in the ’70s. Like, “I went on an archeological dig and I found this and I tied it to a rope and bronzed it.” I’m in that phase.

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