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Tag: Stock splits

  • Stock splits increase number of shares but don’t magically make you richer – MoneySense

    However, David Goldreich, a finance professor at the University of Toronto’s Rotman School of Management, says stock splits are sometimes seen by investors as a positive signal. “When the manager does a split, it is reasonable to interpret it as management is confident that the future is looking good,” he said. He said if executives at a company are expecting a rough patch that could hurt the price of its shares, it’s unlikely they will want to split them, but if they are optimistic about future growth, a split might be more likely.

    Goldreich said companies sometimes split their shares to keep their share price within what is seen as a “normal range,” which he puts at between $50 and $100 per share.

    Stock splits make shares cheaper, not more valuable

    Stock splits don’t create any shareholder value, they only divide the ownership of a company into smaller pieces. If you own 100 shares in a company with a share price of $10 each and it splits it shares two-for-one, you double the number of shares you own, not the value of your holdings. Your investment in dollar terms remains the same. Instead of owning 100 shares with a price of $10 per share worth a total of $1,000, you now own 200 shares at a price of $5 per share—the total worth is still $1,000.

    When grocery retailer Loblaw Cos. Ltd. split its stock last month on a four-for-one basis, it said it was doing it to ensure its shares remained accessible to retail investors and its employees that participate in its employee share ownership plan, and to improve liquidity. Loblaw shares were trading for more than $200 a piece before the split, making it a pricey purchase for small individual investors looking to buy a position of 100 shares in the company. 

    Will Gornall, an associate professor at UBC’s Sauder School of Business, uses the analogy of a pizza when explaining how a stock split works. If you have three pieces of pizza and they are split two-for-one, you end up with six pieces of pizza, but the total amount of pizza you have is the same, the pieces are just smaller. “It’s not really changing the fundamentals of the company in any way, just like if you slice the pizza differently, you’re not creating more pizza,” Gornall said. “The amount of pizza hasn’t changed, but now you have more slices.”

    It’s the same for stocks. 

    Chipmaker Nvidia, which split its stock 10-for-one last year, said it was doing it to make its stock more accessible to employees and investors. Shares in Nvidia were trading for about US$1,200 each before the split last year. The move brought the share price down to about US$120 per share immediately after the split, but the overall shareholder value of the company was unchanged.

    Canada’s best dividend stocks

    How stock splits affect dividends and taxes

    Goldreich added that when dividend-paying companies split their shares, they generally adjust their dividend to match the split to keep things constant. But if a company keeps the same payment per share after the split, it effectively increases the dividends paid to shareholders. If that happens in a two-for-one share split, “essentially what they’re doing is they’re doubling the dividends,” Goldreich said.

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    There are also adjustments that have to be made when it comes to taxes when you sell shares that have been split since you bought them. 
    For example, if you bought 100 shares for $10 each and they split two-for-one, your cost for the shares when calculating the capital gain when you sell them needs to be adjusted. While you paid $10 per share when you bought them, the adjusted cost after the two-for-one split becomes $5 per share because you now hold twice the number of shares. That means if you sold the shares after the split for $10 each, you would realize a $5 gain per share.

    Goldreich said the key thing to remember is that there is no free money with stock splits. While you may have more shares in a company, that doesn’t mean your investment is worth any more. “You can’t magically become richer,” he said.

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    About The Canadian Press


    About The Canadian Press

    The Canadian Press is Canada’s trusted news source and leader in providing real-time stories. We give Canadians an authentic, unbiased source, driven by truth, accuracy and timeliness.

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  • BMO splits value of asset-allocation ETFs – MoneySense

    ZBAL, for instance, was trading Tuesday (August 19) at approximately $14.20. Last week at this time, a unit of ZBAL cost more than $40. Unitholders as of August 15 received two additional units of the funds affected for every unit held.

    “By lowering fees recently and by announcing these unit splits today, BMO Asset Management is delivering on its commitment to make its asset-allocation ETFs even more accessible to Canadian investors,” Sara Petrcich, BMO’s head of ETFs and alternatives, said in a news release.

    Canadian-dollar denominated units of ZMI did not undergo a split.

    Why stocks and ETFs are split

    Stock splits are usually undertaken by fast-growing companies and those whose stock prices rise over $100. By increasing the number of shares outstanding and diluting their value, they lower the stock price within the reach of more retail investors without affecting market capitalization or the equity held by existing shareholders. Splits also enable more stock purchases through dividend reinvestment plans (DRIPs). Some issuers prefer to let their stock prices rise indefinitely, however.

    In recent years, a growing number of online brokerages, including TD Direct Investing and Wealthsimple Trade, have begun to offer fractional-share units of high-priced stocks to enable more small investors to buy them. In addition, many premium-priced foreign stocks are now available in the form of lower-priced Canadian Depository Receipts (CDRs). The advent of commission-free trading has further encouraged investors to buy stocks and ETFs in small lots. 

    MoneySense’s ETF Screener Tool

    BMO sets a precedent for splitting asset-allocation ETFs

    These ETF splits aren’t the first in Canada, but BMO is the first to split the units of its asset-allocation ETFs. These all-in-one ETFs hold complete portfolios of global stocks and bonds, giving investors diversified exposure to the public equity and fixed-income markets at a low cost. 

    BMO’s asset-allocation funds mostly carry a management expense ratio (MER) of 0.2% of assets under administration per year, on par with rival iShares and slightly lower than Vanguard (0.24%), which introduced asset-allocation ETFs to Canada in 2019.

    Comparable Vanguard Balanced ETF Portfolio (VBAL) units traded for $35.24 on August 19; iShares Core Balanced ETF (XBAL) units, for $31.93; Global X Balanced Asset Allocation Class A (HBAL) units, for $16.67; and TD Balanced ETF Portfolio (TBAL) units, for $20.09, making BMO’s funds the most affordable ETFs in the market niche.

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    BMO seems to be calculating that lower-priced ETFs will give it an edge in a competitive market and attract new investors whose business could become more lucrative over time. We will see whether its rivals respond.

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    About Michael McCullough


    About Michael McCullough

    Michael is a financial writer and editor in Duncan, B.C. He’s a former managing editor of Canadian Business and editorial director of Canada Wide Media. He also writes for The Globe and Mail and BCBusiness.

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  • Nvidia’s stock market value tops $3.3 trillion – MoneySense

    Nvidia’s stock market value tops $3.3 trillion – MoneySense

    Nvidia has seen soaring demand for its semiconductors, which are used to power artificial intelligence applications. Revenue more than tripled in the latest quarter from the same period a year earlier.

    The company’s journey to be one of the most prominent players in AI has produced some eye-popping numbers. Here’s a look:

    $3.334 Trillion

    Nvidia’s total market value as of the close Tuesday. It edged past Microsoft ($3.317 trillion). Apple is the third most-valuable company ($3.286 trillion). One year ago, the company had just crossed the $1 trillion threshold.

    $113 billion

    The one-day increase in Nvidia’s market value on Tuesday.

    $135.58

    Nvidia’s closing stock price Tuesday. Two weeks ago the stock traded at more than $1,200, but the company completed a 10-for-1 stock split after trading closed on June 7. That gave each investor nine additional shares for every share they already owned. Companies with a high stock price often conduct stock splits to make the stock more affordable for investors.

    $119.9 billion

    Analysts’ estimate for Nvidia’s revenue for the fiscal year that ends in January 2025. That would be about double its revenue for fiscal 2024 and more than four times its receipts the year before that.

    53.4%

    Nvidia’s estimated net margin, or the percentage of revenue that gets turned into profit. Looked at another way, about 53 cents of every $1 in revenue Nvidia took in last year went to its bottom line. By comparison, Apple’s net margin was 26.3% in its most recent quarter and Microsoft’s was 36.4%. Both those companies have significantly higher revenue than Nvidia, however.

    32%

    How much of the S&P 500’s gain for the year through May came only from Nvidia.

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  • 2 Artificial Intelligence (AI) Companies That Could Follow Nvidia’s Lead and Split Their Stock

    2 Artificial Intelligence (AI) Companies That Could Follow Nvidia’s Lead and Split Their Stock

    Stock splits generate a lot of buzz in the investing world, especially among the amateur crowd. You probably already know that a split doesn’t affect the company’s underlying value — if you have one share worth $100 and the company executes a 10-for-1 split, you would have 10 shares worth $10 each for the same $100 value.

    However, there are some advantages to shrinking per-share prices. For example, it’s easier for smaller investors to accumulate a position. Let’s say you put $300 into an account monthly; it’s easier to accumulate a position in a stock selling for $100 than $2,000. The announcements also draw attention to the company, which is potentially of help.

    Nvidia is the latest big tech company to announce a split (its second in the past three years). The stock split 10-for-1 last week after an incredible run over the previous few years, as shown below. But Nvidia isn’t the only company with a swelling stock price. The artificial intelligence (AI) boom sent several other stocks to all-time highs.

    Could one of these below be next to split their stock?

    Super Micro Computer

    Let’s look first at Super Micro Computer (NASDAQ: SMCI), which trades above $750 per share. This is well below its 52-week high of $1,229 but well above the 52-week low price of $213. Supermicro (as its known) is a nuts-and-bolts play in the AI sector, as its server, storage, and networking hardware are critical to data centers, edge computing, and more.

    The intense customer demand, primarily driven by AI, caused revenue and operating income to skyrocket recently, as shown below.

    SMCI Revenue (TTM) Chart

    SMCI Revenue (TTM) Chart

    The company’s latest quarter saw 200% year-over-year sales growth to $3.9 billion, and Supermicro expects intense growth to continue next quarter with a forecast of $5.1 billion to $5.5 billion. The great thing about this sales growth is that Supermicro is doing it profitably, as you can see by the rising operating income in the chart above. Data center growth is a tailwind that should last for years (check out this article for details).

    If the stock price stays high, the company could move to split the stock — potentially soon.

    ServiceNow

    Companies are turning to automation like never before. Automating tasks is critical to efficiency, which is paramount in the hyper-competitive business world. With the Now Platform provided by ServiceNow (NYSE: NOW), customers get virtual customer service agents, process automation, and AI-based issue detection, routing, and problem-solving solutions.

    ServiceNow has an expanding customer base of over 8,100, including 85% of the Fortune 500. This includes nearly 2,000 large customers that spend an average of $4.6 million each with ServiceNow annually. The company also boasts a 98% renewal rate. Like Supermicro, ServiceNow’s sales and operating profits are soaring, as shown below.

    NOW Revenue (TTM) ChartNOW Revenue (TTM) Chart

    NOW Revenue (TTM) Chart

    The $9.5 billion in trailing-12-month sales above include $2.6 billion in the first quarter, a 24% increase over the prior year. ServiceNow’s stock price has followed suit and trades near $700 per share. If the stock remains elevated, ServiceNow could follow other tech companies and consider a split.

    In the grand scheme of the stock market, stock splits aren’t very consequential. They best serve investors by keeping most stocks trading within the same relative range. It would complicate things if all companies did what Berkshire Hathaway did; its stock trades for over $600,000 per share after decades of growth without splitting (although investors can still buy the Class B shares much more cheaply).

    Still, stock splits garner attention, open the market up to smaller investors, and create fun topics of conversation. Nvidia is the latest titan to split; more could soon follow.

    Should you invest $1,000 in Super Micro Computer right now?

    Before you buy stock in Super Micro Computer, consider this:

    The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Super Micro Computer wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

    Consider when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $740,886!*

    Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than quadrupled the return of S&P 500 since 2002*.

    See the 10 stocks »

    *Stock Advisor returns as of June 10, 2024

    Bradley Guichard has positions in Nvidia. The Motley Fool has positions in and recommends Berkshire Hathaway, Nvidia, and ServiceNow. The Motley Fool has a disclosure policy.

    2 Artificial Intelligence (AI) Companies That Could Follow Nvidia’s Lead and Split Their Stock was originally published by The Motley Fool

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  • Stocks splits are usually bullish. Here are 8 expensive stocks that could get a boost by following Nvidia’s 10-for-1 move.

    Stocks splits are usually bullish. Here are 8 expensive stocks that could get a boost by following Nvidia’s 10-for-1 move.

    Spencer Platt/Getty Images

    • Nvidia is the 8th company this year to announce a forward stock split.

    • Stock splits have no impact on the market value of a company, but they are historically bullish, according to Bank of America.

    • These are eight high-priced S&P 500 stocks that could be the next to enact a split.

    Nvidia last week became the eighth company this year to enact a forward stock split, following the footsteps of mega corporations Walmart in January and Chipotle in March.

    The company will give its investors nine additional shares for every share they own, and it’s stock price will trade at just above $100 per share from its current price of more than $1,000  when its split goes into effect on June 10.

    While stock splits have no impact on the underlying fundamentals of a company, nor do they impact a company’s market value, they are a historically bullish signal, according to an analysis from Bank of America.

    “Average returns one year later are 25% vs. around 12% for the broad market. Splits seem to be bullish across market regimes, something management teams might consider if shares look too expensive for buybacks,” Bank of America said in a note on Thursday.

    Stock splits are bullishStock splits are bullish

    Bank of America

    Forward stock splits are ultimately a sign of strength, as the company’s rising stock price often reflects the growing profits of the underlying business.

    A big reason why companies enact stock splits is that high stock prices can make investing in the company inaccessible to employees and retail investors, which is the main reason Walmart and Nvidia cited in their decision to enact a stock split.

    “Splits do not affect company fundamentals but can increase liquidity by making shares more accessible,” Bank of America said.

    Bank of America said there are about 36 companies in the S&P 500 index with a combined market value of $7.4 trillion are ripe for stock splits, with their stock prices above $500 per share.

    Meanwhile, there are eight S&P 500 companies that are even more likely to split their stock, with a current share price of more than $1,000 per share.

    8. Deckers Outdoor

    DECKDECK

    DECK

    Markets Insider

    Ticker: DECK
    Stock price: $1,033.80
    Market value: $26.5 billion

    7. TransDigm Group

    TDGTDG

    TDG

    Markets Insider

    Ticker: TDG
    Stock price: $1,348.40
    Market value: $75.5 billion

    6. Fair Isaac

    FICOFICO

    FICO

    Markets Insider

    Ticker: FICO
    Stock price: $1,371.89
    Market value: $33.9 billion

    5. Broadcom

    AVGOAVGO

    AVGO

    Markets Insider

    Ticker: AVGO
    Stock price: $1,411.14
    Market value: $654.0 billion

    4. Mettler-Toledo

    MTDMTD

    MTD

    Markets Insider

    Ticker: MTD
    Stock price: $1,474.15
    Market value: $31.5 billion

    3. AutoZone

    AZOAZO

    AZO

    Markets Insider

    Ticker: AZO
    Stock price: $2,790.63
    Market value: $48.3 billion

    2. Booking Holdings

    BKNGBKNG

    BKNG

    Markets Insider

    Ticker: BKNG
    Stock price: $3,795.04
    Market value: $128.7 billion

    1. NVR Inc

    NVRNVR

    NVR

    Markets Insider

    Ticker: NVR
    Stock price: $7,438.82
    Market value: $23.3 billion

    Read the original article on Business Insider

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  • Prediction: This Will Be the Next Artificial Intelligence (AI) Company to Split Its Stock

    Prediction: This Will Be the Next Artificial Intelligence (AI) Company to Split Its Stock

    Several technology companies have recently undergone stock splits. Some of the more notable stock splits in the tech realm in recent memory include “Magnificent Seven” members Tesla, Nvidia, Amazon, Alphabet, and Apple.

    While there are a number of upcoming stock splits to be aware of, there is one artificial intelligence (AI) company that I think could be next in line: ServiceNow (NYSE: NOW).

    Let’s dig into why ServiceNow makes a compelling stock-split candidate and explore the investment merits of this software-as-a-service (SaaS) leader.

    How do stock splits work?

    Before diving into ServiceNow specifically, investors should understand the basics of stock splits.

    Stock splits are essentially a form of financial engineering. The number of outstanding shares increases by the ratio in the split. For example, in a 5-for-1 split, there will be five times as many shares following the split.

    As a result, the share price of the stock in question decreases by that same multiple. This dynamic means that the market cap of the stock-split stock does not inherently change.

    A stock chart and financial trends on a laptop screen.

    Image source: Getty Images.

    Why would ServiceNow split its stock?

    One of the most common reasons that a company decides to split its stock is because shares have soared significantly over a relatively short time frame. As a result, most retail investors perceive shares as expensive and out of reach.

    Again, although a stock split doesn’t change the value of the company, investors tend to view shares as cheaper because the stock price is now lower. Subsequently, stock splits are typically followed by a new pool of investors pouring in.

    Since its initial public offering (IPO) in 2012, ServiceNow’s shares are up 2,970%. Moreover, since AI has become a focal point among technology stocks in the last 18 months or so, ServiceNow shares have risen 77%.

    With a share price of $755, ServiceNow stock doesn’t look cheap. Considering the company has never split its shares and secular themes are fueling the AI landscape, now could be a unique opportunity for ServiceNow to follow in the footsteps of its larger tech peers as further gains look to be in store.

    Should you invest in ServiceNow stock?

    It’s very important for investors to understand that the share price alone is not what determines a stock as over or undervalued. In fact, the chart below illustrates that ServiceNow is largely trading at a discount on a price-to-sales (P/S) basis when benchmarked against other SaaS growth stocks.

    NOW PS Ratio ChartNOW PS Ratio Chart

    NOW PS Ratio Chart

    After analyzing the data above, there is a legitimate case to be made that ServiceNow is undervalued despite its seemingly expensive share price.

    Another way of looking at this dichotomy is that it is not the number of shares that you own that matters; it’s the amount of money you’re putting to work. It’s almost certainly a better idea to own one share of a $1,000 stock than 1,000 shares of a $1 stock. Generally speaking, the share price reflects the sentiment of the business.

    As far as ServiceNow is concerned, there’s one other reason I see the company as a potential stock-split opportunity. As I recently expressed, ServiceNow is not as well known in the technology and AI arenas as its competition. A stock split would be a good way for the company to make headlines and potentially land on the radar of a broader group of investors.

    Now, with that said, I’m not suggesting that ServiceNow should use a stock split as a PR stunt to juice its price. Investors should buy shares in ServiceNow purely based on concrete business results.

    Over the last several quarters, ServiceNow has moved swiftly in the AI world and it’s showing in the company’s results. Revenue growth is accelerating thanks to impressive customer retention metrics as well as ServiceNow’s ability to cross-sell additional products and services.

    Moreover, the company has forged partnerships with Microsoft, Nvidia, and International Business Machines. I see these as important stepping stones for further lead generation and new sales opportunities for long-term growth.

    At the end of the day, ServiceNow is a rock-solid investment opportunity regardless of a split. Now looks like a great time to scoop up some shares and prepare to hold for the long term as the growth story continues to unfold.

    Should you invest $1,000 in ServiceNow right now?

    Before you buy stock in ServiceNow, consider this:

    The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and ServiceNow wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

    Consider when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $566,624!*

    Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than quadrupled the return of S&P 500 since 2002*.

    See the 10 stocks »

    *Stock Advisor returns as of May 13, 2024

    Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Adam Spatacco has positions in Alphabet, Amazon, Apple, Microsoft, Nvidia, Palantir Technologies, and Tesla. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Datadog, HubSpot, Microsoft, MongoDB, Nvidia, Palantir Technologies, ServiceNow, Snowflake, Tesla, and Workday. The Motley Fool recommends International Business Machines and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.

    Prediction: This Will Be the Next Artificial Intelligence (AI) Company to Split Its Stock was originally published by The Motley Fool

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  • Stock Split Fever Is hitting the Market Again With Walmart’s and Chipotle’s Stock Splits: These 2 Top Stocks Could Follow

    Stock Split Fever Is hitting the Market Again With Walmart’s and Chipotle’s Stock Splits: These 2 Top Stocks Could Follow

    The market loves a good stock split. When a company decides to split its shares, it is a reflection of the company’s success and also indicates management’s confidence in its future. In other words, it’s almost always top stocks demonstrating strong performance that go for stock splits.

    The two newest stock-split stocks currently gripping the market are Walmart, whose 3-for-1 stock split went through in February, and Chipotle Mexican Grill, which announced a gargantuan 50-for-1 split last week. Both of these stocks are outpacing the broader market this year.

    Will other stocks follow? Costco Wholesale (NASDAQ: COST) and MercadoLibre (NASDAQ: MELI) are two stocks that look poised for stock splits.

    The unbeatable membership model

    Costco has been a market-beating stock for decades. It has an incredible, unbeatable retail membership model that generates customer loyalty, high traffic, and strong sales. It charges $60 for a basic annual membership, which members more than make up for with their cost savings on their yearly purchases. Costco marks up products, which it sells mostly in bulk, with razor-thin margins to cover costs, and it makes its profits on the fees.

    Sales growth was sluggish for most of last year and even headed into negative territory, but that was mostly attributable to shoppers cutting down on large, expensive items. Traffic and volume were up, as was membership.

    In fiscal 2024’s second quarter (ended Feb. 18), sales increased 5.9% year over year driven by a 5.6% increase in comparable sales and a 5.3% increase in traffic. Earnings per share (EPS) were up from $3.30 to $3.92. Membership fee increased 8.4% to $84 million, and paid household members increased 7.8% to $73.4 million. Renewal rates continue to be sky-high, with Canada and the U.S. at 92.9% and the global rate at 90.5%.

    Costco has split its stock three times in the past, and the last time it did was 24 years ago. The stock is up almost 1,500% since then, and it’s up 48% over the past year. Each share cost more than $700 as of this writing.

    Costco paid a $15 special dividend to shareholders earlier this year, and it’s also due for a membership fee hike. Walmart and Chipotle noted their strong performances and continued opportunities in their stock split announcements, and that applies to Costco, too. This could also be the year that it finally splits its stock.

    The leader in Latin American e-commerce

    MercadoLibre is the top Latin American e-commerce giant, similar to Amazon. Even though it’s not so young anymore, it operates in a market that’s exploding, and it’s still reporting exceptional growth in its e-commerce business. Gross merchandise volume (GMV) increased 79% year over year (currency neutral) in the 2023 fourth quarter.

    Like Amazon, MercacoLibre has branched out into new businesses, and these are growing even faster. It has a large fintech business focused on digital payments, and total payment volume (TPV) was up 153% year over year in the fourth quarter. It has incredible opportunities in off-platform TPV, which are payments that aren’t made in its own marketplace. Off-platform TPV was up a whopping 182% in the fourth quarter.

    As part of the fintech segment, MercadoLibre also operates a fairly new credit business. This is a lucrative undertaking that gives the company tons of cash to fund other ventures and invest for interest income. The credit portfolio increased 33% year over year in the fourth quarter.

    Total company revenue increased 83% year over year in the quarter. Net income was negatively impacted by a tax liability in the fourth quarter, but MercadoLibre remains reliably profitable, with $165 million in the fourth quarter.

    MercadoLibre has been a public company since 2007, and it has never split its stock. It’s gained more than 5,000% in its lifetime and trades with a price tag of $1,540 today. Hitting four digits often leads to a stock split, but MercadoLibre has been in that bracket for some time. Its stock is about flat this year, falling after the fourth-quarter report and the drop in profits.

    In contrast to the reasons for the other stock splits mentioned above, a stock split could stimulate greater interest in MercadoLibre stock and signal that management is confident about the future. In any case, this is a great opportunity for investors to buy in before MercadoLibre stock starts climbing again.

    Should you invest $1,000 in Costco Wholesale right now?

    Before you buy stock in Costco Wholesale, consider this:

    The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Costco Wholesale wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

    Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than tripled the return of S&P 500 since 2002*.

    See the 10 stocks

    *Stock Advisor returns as of March 25, 2024

    John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Jennifer Saibil has positions in MercadoLibre. The Motley Fool has positions in and recommends Amazon, Chipotle Mexican Grill, Costco Wholesale, MercadoLibre, and Walmart. The Motley Fool has a disclosure policy.

    Stock Split Fever Is hitting the Market Again With Walmart’s and Chipotle’s Stock Splits: These 2 Top Stocks Could Follow was originally published by The Motley Fool

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  • Potential Stock Splits in 2024: 2 Remarkable Growth Stocks Up 345% and 395% in 5 Years to Buy Now

    Potential Stock Splits in 2024: 2 Remarkable Growth Stocks Up 345% and 395% in 5 Years to Buy Now

    Stock splits excite investors for two reasons. They reduce the price per share, and they often hint at a competitively advantaged company with solid financials. Stock splits generally follow substantial share price appreciation, and that rarely happens to companies that lack sound fundamentals.

    With that in mind, Chipotle Mexican Grill (NYSE: CMG) and Palo Alto Networks (NASDAQ: PANW) rewarded shareholders with monster returns of 345% and 395%, respectively, over the last five years. That share price appreciation makes both companies stock-split candidates in 2024. More importantly, it shows that both stocks can create value for patient shareholders, and investors should aspire to own such companies.

    To that end, whether they split their stocks or not, Chipotle and Palo Alto are worthwhile long-term investments.

    1. Chipotle Mexican Grill

    Chipotle owns more than 3,300 fast-casual restaurants across North America and Europe. The company has built a reputable brand by focusing on “food with integrity.” Specifically, it sources only responsibly raised meats that have never been treated with hormones or antibiotics. It uses only organically grown produce and fresh ingredients, meaning no preservatives, freezers, or can openers are involved in food preparation.

    That strategy clearly resonates with consumers, as Chipotle regularly outperforms its peers in key metrics like same-store sales and customer traffic. Indeed, the company reported 5% same-store sales growth in the third quarter, more than double the restaurant industry average, and traffic increased by 4% despite a decline in traffic across the broader industry.

    Total revenue rose 11% to $2.5 billion in the third quarter, driven by new restaurant openings and strong same-store sales. Better yet, generally accepted accounting principles (GAAP) net income jumped 23% to $11.32 per diluted share due to operating margin expansion and stock buybacks. Management also highlighted better staffing, as well as improvements in throughput and digital order accuracy.

    To summarize, Chipotle continued to grow at a steady clip while making progress on strategic priorities. The company also guided for 285 to 315 new restaurant openings in 2024, which represents a 9% increase in store count, and management expects that pace to approach 10% in 2025. That lays the foundation for solid sales growth.

    Indeed, Morningstar analyst Sean Dunlop expects Chipotle to grow revenue at 13% annually over the next decade. In that light, the current valuation of 6.7 times sales appears reasonable despite being a premium to the three-year average of 6 times sales. Investors should consider buying a small position in this stock today.

    2. Palo Alto Networks

    Palo Alto provides solutions for network security, cloud security, and security operations, and the company is working to consolidate its platforms. For instance, its network security portfolio includes next-generation firewalls and a secure access service edge. The company recently unified those products under Strata Cloud Manager, a zero-trust management platform powered by artificial intelligence.

    Similarly, Palo Alto recently introduced Cortex XSIAM (extended security intelligence and automation management) to unify a broad range of security operations products. Cortex XSIAM leans on machine learning models to detect, investigate, and respond to threats across networks, endpoint devices, identities, and cloud workloads.

    According to Morgan Stanley, Palo Alto holds more market share in network security and cloud security than any other vendor. Additionally, Forrester Research recently recognized the company as a leader in zero-trust platforms, citing a stronger current offering and a stronger growth strategy than any other vendor. The report awarded Palo Alto perfect scores in device security, cloud application protection, and automation.

    Palo Alto gave a strong performance in the most recent quarter. Revenue rose 20% to $1.9 billion, and non-GAAP net income soared 75% to $266 million. Investors can expect a similar growth trajectory in the future. Palo Alto should benefit from an increasingly sophisticated threat landscape, regulatory tailwinds like new reporting requirements for public companies, and growing demand for cybersecurity automation.

    To quote Argus analyst Joseph Bonner, “What makes Palo Alto stand out from its sector peers is not just best-in-class technology integrated into a comprehensive cybersecurity platform, but also its rapid product innovation cycle, focus on next-generation cloud security, secure access at the service edge, and automated security operations.”

    With that in mind, Palo Alto is targeting annual sales growth of 18% over the next three years. That projection makes its current valuation of 15.9 times sales seem fair, though it is a premium to the three-year average of 10.2 times sales. Patient investors should feel comfortable buying a small position in Palo Alto stock today.

    Should you invest $1,000 in Chipotle Mexican Grill right now?

    Before you buy stock in Chipotle Mexican Grill, consider this:

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    *Stock Advisor returns as of January 16, 2024

     

    Trevor Jennewine has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Chipotle Mexican Grill and Palo Alto Networks. The Motley Fool has a disclosure policy.

    Potential Stock Splits in 2024: 2 Remarkable Growth Stocks Up 345% and 395% in 5 Years to Buy Now was originally published by The Motley Fool

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  • Stock-Split Watch: 3 Red-Hot Tech Stocks That Could Split Their Shares in 2024

    Stock-Split Watch: 3 Red-Hot Tech Stocks That Could Split Their Shares in 2024

    One of the most intriguing developments for investors over the past few years has been the return to popularity of stock splits. By and large, these moves have come on the heels of strong business performance, leading to equally strong stock price appreciation. Since stock splits don’t have any effect on the underlying value of the business, the primary reason cited by companies is the desire to keep their shares affordable for the average retail investor.

    A look back at the past couple of years helps highlight this trend as numerous high-profile companies split their shares. These included:

    • Amazon: 20-for-1 split June 3, 2022

    • DexCom: 4-for-1 split June 10, 2022

    • Shopify: 10-for-1 split June 28, 2022

    • Alphabet: 20-for-1 split July 15, 2022

    • Tesla: 3-for-1 split Aug. 24, 2022

    • Palo Alto Networks: 3-for-1 split Sept. 13, 2022

    • Monster Beverage: 2-for-1 split March 27, 2023

    • Celsius Holdings: 3-for-1 split Nov. 15, 2023

    A look at a few of the top-performing stocks of last year suggests there could be more stock splits on the docket in 2024.

    A person staring intently at a stock chart.

    Image source: Getty Images.

    1. Nvidia

    Nvidia (NASDAQ: NVDA) is best known for pioneering the graphics processing units (GPUs) that render lifelike images in video games. Over the years, the company has adapted its chips to provide the computational horsepower necessary for cloud computing and data center uses and, most recently, generative artificial intelligence (AI).

    According to data compiled by New Market Research, Nvidia currently controls roughly 95% of the market for processors used in machine learning — an earlier branch of AI. This suggests the company is well positioned to lead the generative AI market as well.

    Recent financial results seem to support that view. For its fiscal 2024 third quarter (ended Oct. 29), Nvidia delivered record revenue of $18.1 billion, up 206% year over year, while its diluted earnings per share (EPS) of $3.71 surged 1,274%. Tepid results from the prior year skewed the comparison, but it helps illustrate the long runway ahead.

    Nvidia has a long history of impressive growth, but excitement regarding its AI-fueled results drove the stock up 239% in 2023. Its performance is even more pronounced when considered over the past 10 years. Revenue has soared 1,480%, driving net income up 6,190%. This growth has fueled Nvidia’s surging stock price, which is up more than 13,650%, with a price of $531 as of Tuesday’s market close. Despite its performance, Nvidia still trades for a reasonable price-to-earnings-to-growth (PEG) ratio of less than 1 — the benchmark for an inexpensive stock.

    The company’s most recent stock split was announced in May 2021 when the stock was trading at about $600 per share, just 13% above its current price. If things continue along the current trajectory — and history is any indication — it won’t be long before Nvidia announces its next stock split.

    2. Microsoft

    Microsoft (NASDAQ: MSFT) is best known for its Office suite of productivity tools and ubiquitous Windows PC operating system. Last year, however, the company made a big splash in the field of generative AI. After taking a big stake in ChatGPT parent OpenAI, Microsoft released Copilot, a suite of AI-infused assistants designed to streamline mundane, time-consuming tasks. These moves kicked off the current AI arms race.

    Strong demand for Microsoft’s AI tools helped kick-start growth for Azure Cloud, its “Big Three” cloud infrastructure service. Not only did growth outpace its rivals in the calendar third quarter, but Microsoft also attributed three percentage points of that growth directly to demand for AI.

    For its fiscal 2024 first quarter (ended Sept. 30), Microsoft’s revenue grew 13% year over year, while EPS climbed 27%. However, Copilot wasn’t made available for general release until November, which means the impact hasn’t yet hit the financial statements.

    Microsoft has a long, distinguished track record of enviable growth, but the company’s prescient AI moves helped drive the stock price up 57% in 2023. The results are even more compelling if we take a step back. Over the past decade, revenue has grown 177%, driving net income up 294%. This has pushed Microsoft’s stock price higher, up nearly 817%, with a price of about $376 as of Tuesday’s market close. The stock is selling for 33 times forward earnings but, considering its history, deserves a slight premium.

    The company conducted nine stock splits between 1987 and 2003, rarely letting its stock price exceed $175. While Microsoft hasn’t split its shares since 2003, the stock is now trading at a new all-time high of more than twice that price. And the company has only just scratched the surface of its AI opportunity, which suggests more stock price gains are ahead.

    Microsoft hasn’t indicated any plans for a stock split, but given its robust growth, this may be the year it joins its tech peers in splitting its high-priced shares.

    3. Meta Platforms

    2023 was a banner year for Meta Platforms (NASDAQ: META), with a number of catalysts helping lift the stock. The company’s cost-cutting campaign showed dramatic results, digital advertising began to recover from its historic drought, and AI went viral. Each of these factors helped Meta regain its footing, which sent its stock up 194%.

    Meta’s long history with AI helped the company pivot to capitalize on that expertise. Meta quickly developed Llama AI, which was released on all the major cloud services — for a fee. Llama AI 2 was introduced late last year, and rumors suggest Llama 3 will debut in early 2024.

    In the third quarter, Meta’s revenue of $34.1 billion climbed 23% year over year, while its EPS of $4.39 surged 168% — even as digital ad spending grew just 7.8% last year. As ad spending ramps back up, Meta’s growth will get a boost.

    Then there’s Advantage+, AI tools designed to empower advertisers on Meta’s social media platforms. It has quickly become “one of the fastest-growing ad products” in Meta’s history. A recent trial generated a 35% increase in return on ad spending and a 58% decrease in incremental costs per purchase. By streamlining and automating ad campaigns, Meta is simplifying the process, making it more profitable, and attracting more advertisers.

    Meta’s growth last year was notable, but the past decade has been even more impressive. Revenue has grown by 1,260%, while net income surged 1,700%. This has fueled Meta’s robust stock price gains of 493%, with the stock price of roughly $357 as of Tuesday’s market close — within 6% of a new all-time high. Not bad, considering Meta’s stock is selling for a PEG ratio of less than 1.

    Given its history of consistent growth and its ties to AI, 2024 could be the year Meta joins its big tech peers in conducting a stock split.

    Should you invest $1,000 in Nvidia right now?

    Before you buy stock in Nvidia, consider this:

    The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nvidia wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

    Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than tripled the return of S&P 500 since 2002*.

    See the 10 stocks

     

    *Stock Advisor returns as of January 8, 2024

     

    John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. Danny Vena has positions in Alphabet, Amazon, Meta Platforms, Microsoft, Monster Beverage, Nvidia, Shopify, and Tesla. The Motley Fool has positions in and recommends Alphabet, Amazon, Celsius, Meta Platforms, Microsoft, Monster Beverage, Nvidia, Palo Alto Networks, Shopify, and Tesla. The Motley Fool recommends DexCom. The Motley Fool has a disclosure policy.

    Stock-Split Watch: 3 Red-Hot Tech Stocks That Could Split Their Shares in 2024 was originally published by The Motley Fool

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  • AMC Entertainment Shares Soar After Judge Blocks Equity Transactions

    AMC Entertainment Shares Soar After Judge Blocks Equity Transactions

    AMC Entertainment shares soared 70% after-hours Friday after a judge rejected a proposed court settlement that would have cleared the way for the movie-theater giant to complete a set of equity transactions enabling it to issue substantially more shares.

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  • Mullen Automotive now a ‘go to’ meme stock, says influential trader

    Mullen Automotive now a ‘go to’ meme stock, says influential trader

    Mullen Automotive Inc. is attracting more meme-like attention from retail investors than traditional meme stock darlings AMC Entertainment Holdings Inc. and GameStop Corp., according to an influential meme-stock trader.

    The electric vehicle company’s stock has become the “meme go to” for retail investors, said the trader, who goes by the name Obi. The trader participates in the WallStreetBets group on Reddit under the user name Major-Access2321.

    Obi, whose Making Easy Money YouTube channel has over 28,000 subscribers, said that Mullen
    MULN,
    -7.98%

    is generating plenty of buzz across social media. “When it comes to meme stock world on Reddit, Twitter and now even Facebook, groups are popping up calling themselves the ‘MULN army’,” he told MarketWatch.

    The trader said that “less and less” people are speaking about AMC Entertainment
    AMC,
    +3.14%

    and GameStop
    GME,
    +2.38%
    .
    “More and more people are speaking about MULN … they call it the meme that makes sense,” he added.

    Mullen shares have seen a dramatic spike in trading volume recently, with average trading volume of 1.1 billion shares Wednesday and 547.8 million shares over the past five days, according to FactSet data. The stock’s 65-day average trading volume is 279 million shares. Mullen ended Wednesday’s session down 21.1% on the company’s announcement of a reverse stock split.

    Related: Mullen Automotive shares plunge on reverse stock split announcement

    AMC’s stock ended Wednesday’s session up 4.4% on trading volume of 25.1 million shares, below its 65-day average trading volume of 35.4 million shares. GameStop’s stock closed up 1.7% Wednesday on trading volume of 3.2 million shares, below its 65-day average of 4.8 million shares.

    The stock was down 18% on Thursday.

    The over outlook for the EV market looks bright, according to Obi. “Retail feel like they have something special here with MULN,” he added.

    On Wednesday Mullen Automotive Inc. announced that it will conduct the 1-for-25 reverse stock split as the electric-vehicle company looks to maintain its Nasdaq listing.

    The stock will continue to trade on the Nasdaq Capital Market under the existing symbol “MULN” and will begin trading on a split-adjusted basis at market open Thursday.

    In March, Mullen announced that the Nasdaq had approved the company’s request for a 180-day extension to meet the $1 minimum-bid-price requirement. On Sept. 7, 2022, the Nasdaq notified the company that its stock was not compliant with rules as it had traded below $1 for more than 30 days.

    Related: After TOP Financial’s surge, influential meme-stock trader looks for next big opportunity

    Mullen’s stock soared last year after Amazon.com Inc.’s
    AMZN,
    +0.34%

    delivery partner placed an order for up to 600 cargo vans, and the company has since teamed up with Rapid Response Defense Systems to supply vans for federal government business.

    In December, Mullen announced that it is partnering with Loop Global Inc. to build public and private EV-charging technology, infrastructure and network solutions. Earlier this year, Mullen joined forces with Qiantu Motors to launch what they called an EV supercar.

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  • Bed Bath & Beyond’s stock rallies toward longest win streak in 3 months

    Bed Bath & Beyond’s stock rallies toward longest win streak in 3 months

    Bed Bath & Beyond Inc.’s stock jumped 34.4% in morning trading Wednesday, as shares of the troubled home-goods retailer extended their meme-like bounce to a third straight session.

    Shares of the embattled company and sometime meme stock ended Tuesday’s session up 22.5%, which followed a 17.6% surge on Monday. The rally was fueled by social-media speculation, according to retail trading platform Capital.com, which said that the bounce was not likely to last.

    A three-day win streak would be the longest such streak since the four-day stretch that ended Jan. 12, 2023.

    The rally came after Bed Bath & Beyond’s
    BBBY,
    +30.90%

    stock closed at a record low of 24 cents on Friday following a 22.6% plunge in three days after the company disclosed a sale of more than 100 million shares. The retailer, which is attempting to stave off bankruptcy, said it could sell up to $300 million worth of stock.

    Related: Bed Bath & Beyond stock’s meme-like bounce won’t last, analyst says

    The company’s stock has fallen 81.6% in 2023, compared with the S&P 500’s
    SPX,
    -0.03%

    gain of 8%.

    It has been a tumultuous few months for the retailer, which announced another equity offering earlier this year. That came after a troubled couple of years marked by strategic missteps, cash burn, challenging underlying business trends and the impact of the COVID-19 pandemic. Earlier this month, the company issued a sales warning that sent the stock to a then-record low.

    Bed Bath & Beyond is also pushing for a reverse stock split. In a recent filing, the company said a special meeting of shareholders would be held May 9 to vote on the proposal. The vote is on whether to effect a reverse stock split “at a ratio in the range of 1-for-10 to 1-for-20, with such ratio to be determined at the discretion of the Board,” according to the filing.

    Stocktwits, a social platform for investors and traders, has been seeing plenty of activity related to Bed Bath & Beyond. “Sentiment and message volume on the platform saw an uptick yesterday and today compared to last week,” Tom Bruni, lead writer of the Daily Rip & Markets, Stocktwits’ newsletter, told MarketWatch.

    Related: Bed Bath & Beyond’s stock hit record lows amid push for reverse stock split

    “It’s important to point out that many retail investors’ positions with meme stocks are so underwater that the narrative is more so self-deprecating than enthusiastic, with tons of comments like ‘only needs to move up 5000% more, and I would break even!’,” he added.

    Bruni also noted that companies that file for bankruptcy often end up rallying afterward, citing the recent example of National CineMedia Inc.
    NCMI,
    +6.89%
    ,
    whose stock popped last week after filing for Chapter 11 bankruptcy protection.

    “A potential reason for this is investors may think that a reorganization may be the company’s best shot at surviving,” he told MarketWatch. “Investors may be betting that Bed Bath & Beyond might eventually have to take this route. However, we won’t know until next month’s reverse stock split vote takes place.”

    Additionally, bankruptcy often sparks a short covering rally, according to Bruni, who notes that bearish investors don’t want to risk their profits in an attempt to squeeze the last bit of juice out of the stock. “When a company files for bankruptcy, it’s generally a sign your bearish thesis was correct, and you can take some chips off the table,” he added. “Very few investors will ride a stock to zero, as the risk isn’t worth it in many cases.”

    Related: Bed Bath & Beyond has launched a ‘Hail Mary pass’ with latest partnership, says retail expert

    “Also, at that point, there are few incentives for people down a lot on their investment to sell for a loss,” Bruni said. “They’d rather hold and see what happens.” Between “bag holders” and shorts covering, there’s more demand than supply for the stock, so prices go up, according to Bruni. “Then, that can feed on itself if that lasts for more than a few hours/days,” he added.

    Earlier this month, Bed Bath & Beyond  announced a new vendor consignment program with ReStore Capital in an attempt to boost its inventory. Carol Spieckerman, president of retail advisory firm Spieckerman Retail, told MarketWatch that the consignment plan feels like “a Hail Mary pass.”

    Spieckerman said Bed Bath & Beyond is continuing “a mighty fight” amid mounting distractions, such as former chief executive Mark Tritton’s recent compensation lawsuit against the company. The lawsuit alleges that in January, Bed Bath & Beyond ceased making payments owed under Tritton’s separation agreement. Under the terms of the agreement, Bed Bath & Beyond was required to pay Tritton $6,765,000 in ratable installments over a 24-month period beginning in July 2022, according to the lawsuit. The payments were made from July 2022 to January 2023, it said.

    Bed Bath & Beyond told MarketWatch that the company does not comment on legal matters.

    Of eight analysts surveyed by FactSet who cover Bed Bath & Beyond, two have the equivalent of hold ratings and six have the equivalent of sell ratings.

    Additional reporting by Tomi Kilgore.

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  • AMC shareholders approve ‘APE’ conversion in ‘landslide victory’ but stock tumbles

    AMC shareholders approve ‘APE’ conversion in ‘landslide victory’ but stock tumbles

    Shareholders of AMC Entertainment Holdings Inc. voted overwhelmingly in support of the company’s proposal to convert AMC Preferred Equity units into shares of common stock Tuesday.

    AMC’s AMC stock, which was repeatedly halted for volatility Monday, fell 13.8%. APEs APE rose 9.3%.

    In January, AMC announced the special meeting of shareholders…

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  • Robinhood accidentally sold short on a meme stock and lost $57 million

    Robinhood accidentally sold short on a meme stock and lost $57 million

    Robinhood Markets Inc. accidentally sold short on a small stock as it went on a meme-like ride in December, costing the trading app more than the stock’s current market capitalization, executives disclosed Wednesday.

    Cosmos Health Inc.
    COSM,
    +0.80%

    shares nearly tripled and experienced record trading volume more than seven times any previous day on Dec. 16, as online traders looking for heavily shorted companies accused exchanges of not allowing them to sell their shares into the updraft. Robinhood
    HOOD,
    -0.76%

    executives admitted Wednesday that their trading app actually became part of the frenzy, and ended up down $57 million because of it.

    In an earnings call, Robinhood Chief Executive Vlad Tenev noted a “processing error on a corporate action” that was “really disappointing,” leaving Chief Financial Officer Jason Warnick to spell it out.

    “A processing error caused us to sell shares short into the market, and although it was detected quickly, it resulted in a loss of $57 million as we bought back these shares against a rising stock price,” Warnick said.

    When Cosmos Health effected a 1-for-25 reverse stock split that Friday morning in December, just hours after announcing its intentions, trading portals did not appear prepared. As MarketWatch reported on the day, TD Ameritrade publicly told Twitter users that the company had not received the newly issued shares to dole out to their clients as the stock spiked. A Charles Schwab Corp.
    SCHW,
    -0.71%

    spokesperson emailed MarketWatch the next week to say that the distributions were all taken care of as of the end of the next business day, a Monday.

    The stock gains didn’t last through that Monday, though — after reaching as high as $23.84 on the day that Robinhood was apparently buying, they lost it all in after-hours trading and headed even lower after Cosmos Health announced an equity offering.

    Shares closed Wednesday at $5.04, which gives Cosmos Health a market cap of about $53 million, according to FactSet — less than Robinhood executives said they lost on the Dec. 16 trades.

    Robinhood shares were up in after-hours trading Wednesday after the trading app reported a fourth-quarter miss, but said the company would seek to buy back shares sold to disgraced cryptocurrency-exchange founder Sam Bankman-Fried and executives would forego $500 million in stock compensation. Robinhood stock has declined 21.8% in the past 12 months, as the S&P 500 index
    SPX,
    -1.11%

    has dropped 8.9%.

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  • Nintendo carries out 10-for-1 stock split to lure new investors to the Japanese gaming giant

    Nintendo carries out 10-for-1 stock split to lure new investors to the Japanese gaming giant

    Nintendo carried out a 10-for-1 stock split which reduces the price of an individual share. The 133 year old Japanese gaming giant hopes the move will make it more affordable for a wider pool of investors to buy the company’s shares.

    Zhang Peng | LightRocket | Getty Images

    Nintendo carried out its previously announced 10-for-1 stock split on Thursday aimed at reducing the price of one individual share to attract new investors to the more than century old Japanese gaming giant.

    Prices for Nintendo’s stock reflected the split on the Japanese Stock Exchange website. Nintendo shares closed at 6,043 Japanese yen ($41.76) on Thursday, after closing at 59,700 on Wednesday.

    Each share of common Nintendo stock has been split into 10 shares, hence the reduction in price per share.

    The move is designed to appeal to a wider pool of investors. In Japan, typically investors must buy a block of 100 shares in one company. At Nintendo’s old share price, that would cost a minimum of 5.97 million Japanese yen, or just over $41,200. With the split, 100 shares would cost 604,300 Japanese yen or just over $4,170 at Thursday’s closing price, potentially making it more affordable for individuals to invest in Nintendo.

    “That minimum investment of around 6 million yen is enough to put a student through an entire four-year study program at a Japanese university,” Serkan Toto, CEO of Tokyo-based games consultancy Kantan Games, told CNBC.

    “It was really about time for Nintendo as a consumer-facing company with such a strong brand recognition to reduce the share price.”

    “Now, Nintendo is more affordable especially for younger people, a type of investor that has been growing in Japan in recent years,” he added.

    A number of major tech firms, including Apple and Amazon, have announced stock splits over the past few years. While stock splits don’t fundamentally change the company in any way, they do make buying shares in the firm cheaper.

    The split comes at a testing time for Nintendo, a 133-year-old company, amid broader challenges in the video game industry. In the second quarter of the year, Nintendo’s operating profit fell 15% while sales of its flagship Switch games console also declined. The Japanese gaming giant is facing supply chain challenges which is hampering its ability to meet demand for the Switch.

    However, Nintendo games are still appealing to a wide range of consumers. The company said this month that sales of Splatoon 3 in Japan surpassed 3.45 million units — a domestic record for any Nintendo Switch software within the first three days of sales. Splatoon 3 was launched on Sept. 9.

    Nintendo is also gearing up to release popular titles in the coming months including a new game in the Pokemon franchise.

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