In our Ask a Stylist series, we’re tapping a new expert each month to weigh in with all of their style insights. Return for a professional’s perspective on what to know in fashion.
I have spent far too many mornings staring into the void of my closet convinced I have nothing to wear—a scenario oh so familiar, right? Snapping a photo to my bestie or quickly scrolling through IG can help solve an outfit crisis, but sometimes you need to call in the experts. In this case, I’m talking about Stitch Fix’s team of personal stylists. I was fully under the impression that stylists were strictly for celebs, so when I first heard about Stitch Fix, I was immediately intrigued. All you have to do is fill out a quick online quiz about your personal style, and your stylists gets to work selecting your “Fix” of must-have items that will revamp your wardrobe. In the interest of spreading the word, I tasked our VP of influencer marketing and busy mom of two, Rachel Zeilic, to try it for herself. Stitch Fix stylist Lauren Nelson sent some items her way, and Rachel was able to mix and match them with pieces she already owned to create new, on-trend looks for summer. If you’re in an outfit rut, I suggest you keep scrolling to get some inspiration and try this service for yourself.
In our Ask a Stylist series, we’re tapping a new expert each month to weigh in with all of their style insights. Return for a professional’s perspective on what to know in fashion.
We may be fashion experts here at WWW, but even on our best days, we could all use the help of a personal stylist. Take me, for example: a girl in desperate need of some tips and tricks for reworking my wardrobe to create fresh new outfits. And then there’s our very own senior market editor, Judith Jones, who’s a busy mom of two and always on the lookout for ways to wear the season’s latest trends. No matter our styling needs, Stitch Fix is our favorite way to work with a team of experts to revamp our wardrobes. It’s as simple as completing a quick online style quiz (let’s be honest: that’s really all we have time for), and then the Stitch Fix stylists get to work selecting your perfect pieces.
Judith recently teamed up with Stitch Fix stylist Amberly Reese to put together three outfits that perfectly encompass the trends Stitch Fix predicted in its 2023 Style Forecast, which was informed by billions of data points from nearly 4 million clients and key insights from thousands of expert stylists. Based on Judith’s style quiz, Reese believed that she’d like the “beachcomber,” “prep school,” and “proportion play” trends. She then sent Judith pieces for each trend, and Judith was able to choose her favorite pieces based on fit and her sartorial taste to create three looks. Keep scrolling to check out her favorite summer aesthetics and the best styling tips for how to achieve them.
These are the stories making headlines in fashion on Friday.
Lacoste’s creative director won’t be replaced Lacoste’s creative director Louise Trotter announced she was stepping down, and the brand has shared that rather than replacing her, it will shift to a collective design model. Lacoste president Thierry Guibert said in a statement, “Lacoste is now embarking on a new chapter, with a collective of designers committed to working alongside Lacoste to share talents and connections. Beyond the design of collections, our brand wants to go further in its mission to connect cultures and communities.” {Vogue Business}
Morphe to close all U.S. stores The makeup brand Morphe, which once had a $2 billion valuation, has announced its plans to close all U.S. stores. The brand was mostly known for its successful collaborations with popular makeup influencers, such as Jeffree Star and James Charles, which it relied heavily on for revenue. But after notable scandals with Star, Charles and others, parent company Forma Brands saw its revenue fall by 66% to $32 million and was left with overwhelming inventory it couldn’t sell. {Business of Fashion}
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Inside the rise of Alix Earle Alix Earle, a TikToker best known for her “Get Ready With Me”-style story time videos, has gained over 3 million followers since her first TikTok in February 2020. Earle uses her makeup routine as a visual distraction while discussing everything from partying as a college student to personal struggles. Earle’s name has been hashtagged 297 million times and influencer marketing manager Amanda (@letstalkpopculture) believes Earle makes at least $40,000 per sponsored post. {Glossy}
Stitch Fix CEO steps down amid layoffs After Stitch Fix announced a net loss of $207.1 million in the most recent fiscal year, Elizabeth Spaulding has stepped down as its CEO and board member. In the memo to employees announcing Spaulding’s leave, the company shared that it will also be laying off 20% of its salaried employees as well as closing its Salt Lake City distribution center. While the company searches for Spaulding’s replacement, founder and former CEO Katrina Lake will serve as the interim CEO. {Retail Dive}
Everlane will layoff 17% of its corporate employees Everlane has announced internally that it will be laying off 17% of its 175 corporate employees. The company will also attempt to cut costs by reducing staff in-store. These decisions come after Everlane was granted $65 million in revolving credit and a $25 million loan to open more stores and develop new products. {Business of Fashion}
