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Tag: stealth wealth

  • Quiet Luxury Has Gone Too Far: Why I Won’t Be Wearing Boat Shoes (But You Should?)

    Quiet Luxury Has Gone Too Far: Why I Won’t Be Wearing Boat Shoes (But You Should?)

    We’ve reached peak quiet luxury. Maybe that happened quickly, when influencers flooded the TL with that stunningly resilient trend striving to convince you that all you need to look like you stepped out of Succession was .. Zara? But now, with Stealth-Wealth and Recessioncore still topics of major interest, strange sartorial ephemera of the rich are emerging as piecemeal trends.


    From tennis bracelets (and tennis, but that’s thanks to Challengers) to Van Cleef necklaces, it’s the details that become the most unlikely trends. But it’s all about how you wear them. When paired with Gen Z’s Y2K style, they become emblematic. When paired with a Zara set on a West Village girl, she’s taking it seriously.

    But you’re not real if you’ve seen what I’ve seen: an army of Prep school teenagers carelessly tossing on jewelry that costs as much as their private school tuition merely to accessorize their school uniforms. And what shoes did they wear with those Spence skirts and Dalton blazers? Boat shoes, of course.

    It’s an evil convergence. Prep’s stubborn return to the zeitgeist — Rowing Blazers, I’ll never forgive you — and Sofia Richie’s impact on the skyrocketing interest in Stealth-Wealth. This means people are hungrier than ever to take a peek into the lives of the rich — then steal into their walk-in closets as big as a football field and try on their clothes.

    The Sofia Richie effect

    It’s been a year since the iconic Richie-Grainge wedding that sparked the Gen Z obsession with old money. Since that year, we’ve slowly been creeping into territory that sends a chill down my spine.

    At first I thought it was just one more microtrend. However, I was soon proven so wrong. Instead of moving on, people everywhere made Sofia Richie their style icon. For good reason — she’s a Virgo, her taste is impeccable. But just like fellow nepo-baby Hailey Baldwin-Bieber’s wedding, the stylish ceremony sparked a chain reaction I never could have predicted.

    Let’s use Hailey as a case study. After she wore Nike Air Force Ones to her reception, the shoe was ubiquitous. Sorority houses didn’t know peace for years. And it didn’t stop there. Signature pieces of Hailey’s off-duty style became biblical references. Her leather jackets, baggy jeans, and Clean Look vibe were everywhere.

    But once a Supreme dies, a new queen must take her place. Sofia Richie answered the call.

    While her so-called “old money” looks are actually new — new and custom Chanel, she’s become the face of Stealth-Wealth. It’s worth mentioning that Sofia Richie is a nepo baby whose money and prestige comes from her father, Black pop singer Lionel Richie. She’s not the old money heiress this trend is supposed to harken back to — which, to me, feels subversive.

    Nevertheless, the masses are eating it up. Sofia’s transformation from trendy party girl to Stealth-Wealth wife and mother is inspiring to all of us. Though most will never grace the rooms with those who are decked out in Loro Piana and Brunello, we can wear a cashmere (blend) sweater and pretend.

    This summer, the Stealth-Wealth status symbol is a surprising one: the boat shoe.

    Why boat shoes?

    Think about it: what says privilege like owning a boat and constantly sailing or a lake or on the sea? Boat shoes hint at an old-money lifestyle. They say you’re always prepared to be onboard a sailboat, yacht or sloop, that you have a tight jaw, and frequent clubs and restaurants that don’t allow sneakers, and you went to a prep school that has a biz-caz dress code.

    I can tick the last box, which is why this trend makes me physically ill. At the sight of boat shoes — Sperry topsiders in particular — I’m transported back to high school. And no one wants that.

    I can almost see the hoard of preppy kids in salmon garb and monogrammed backpacks, with their Sperrys as the cherry on top of their Brooks Brothers and Vineyard Vines outfit combinations.

    Now, the fashionable set have taken the shoe over. Pairing them with trendy prep-inspired brands like Rowing Blazers and Aime Leon Dore, they’re taking back Prep.

    Unlike hipster yuppies who took over Williamsburg and Portland in 2013, this isn’t playfully-ironic. It’s serious. You’ll see boat shoes with summer dresses, Gen Z oversized denim and carpenter pants. What an unlikely pairing — workwear and Prep, the opposite of workwear. Talk about high-low juxtaposition.

    How to style boat shoes for summer?

    If you’re planning on styling boat shoes for the summer, keep this in mind. Styling boat shoes correctly means achieving a balance between embracing new-age Prep without looking like a Prep school dweeb.

    Do not go full quiet luxury with them. Put down the striped sweater and definitely don’t drape it around your shoulder. You’ll look like you’re cosplaying as someone in an ivy league a cappella group.

    Instead, pair unexpected styles and aesthetics with boat shoes. They’re this summer’s cowboy boot. You’ll see them with flowy white maxi skirts and threadbare vintage tees. You’ll see them with ripped denim and oversized pants. You’ll definitely see them at the US Open, but you’ll also see them in the club. Don’t believe me? If the office siren aesthetic made it to the club, so will this.

    The one benefit of this trend: unlike many other microtrends, boat shoes are usually made to be worn to death. They’re practical, comfortable, and easy to slip on while still being dressy. They’re a less casual option of Birkenstock Bostons and a counterpart to the loafer trend. No wonder Gen Z-loved brands like Miu Miu made their own and Saks is selling their distressed leather boat shoes for $925 a pair! Outrageous.

    As they grow more high fashion, it’s a clear sign that boat shoes are here to stay. But they’re not your grandmother’s boat shoes, not my prep-school nightmare. They’re something else entirely. It just depends how you style them.

    Whether you’re in love with quiet luxury or eager to experiment with the next trend, you can wear boat shoes with any aesthetic. I just won’t be joining you. God forbid, if LL Bean boots are in for fall, I’m abandoning everything and giving it all up for a beige capsule wardrobe.

    For now, I’ll watch timidly as everyone dons a shoe I disavowed in my youth — and they’ll look good while doing it.

    LKC

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  • Sofia Richie Summer Outfit Inspo: Sporty & Rich X Hotel du Cap-Eden-Roc

    Sofia Richie Summer Outfit Inspo: Sporty & Rich X Hotel du Cap-Eden-Roc

    Even if you haven’t heard of the brand Sporty & Rich, you’ve probably seen their clothes all over Instagram. With an aesthetic inspired by vintage editorial branding and streetwear-turned-athleisure, the brand was ripe for social media success. But it’s her keen eye for catching trends right before they take off that led founder Emily Oberg to create a brand with a cult following, celebrity co-signs, and some of the biggest collabs in fashion.

    Toeing the line between athleisure and luxury fashion, Sporty & Rich curates a vibe that’s both casual and aspirational. And their illustrious list of collaborations is proof.


    They were ahead of the tennis-core trend with their collaboration with Prince. They recently launched their second collaboration with Adidas, including their own line of sambas — aka the shoe of the summer. And now they’re just in time for the Quiet Luxury trend, launching a collection with Hotel du Cap-Eden-Roc in Antibes, France — which you might recognize as Sofia Richie’s wedding venue.

    “I have always been fascinated with the photos of the Hotel du Cap-Eden-Roc from the 70s,” said Oberg on Instagram. They represent a level of elegance and chic that is simply unmatched. These photos from Slim Aarons at the Hotel du Cap have become a moodboard for my life and for our brand. We are so proud to collaborate with this iconic establishment on a collection of luxury and hotel-inspired pieces: from terry cloth sets to classic cotton fleece pieces and the mandatory pyjama sets, everything you would need for a stylish stay in the best hotel.”

    Aas Oberg alluded to, Hotel du Cap-Eden-Roc has always been an aspirational source of inspiration. The Slim Aarons photos solidified it as one of the ultimate status symbols for the ultra-wealthy. And as the venue for Sofia Richie-Grainge’s wedding of the decade, Hotel du Cap-Eden-Roc is experiencing a whole new level of fame amongst younger demographics.

    Sofia Richie has become the face of the Quiet Luxury trend and places like Hotel du Cap-Eden-Roc are now at the top of everyone’s bucket list. But what makes Sofia so relatable is the same thing that draws fans to Sporty & Rich — the appeal of effortlessness and well-curated simplicity. Everything they do feels intentional, but not inaccessible.

    Even if you can’t afford to splash out thousands of dollars for just one night at the hotel, Sporty & Rich’s elevated athleisure and loungewear essentials are making luxury accessible. Don the Hotel du Cap-Eden-Roc pajama set to walk around your apartment and romanticize your nighttime routine. Lounge around in the breezy short shorts. Run errands in the dad cap.

    Whatever you do, take a little bit of that Sofia Richie-inspired effortlessness and Eden-Roc luxury wherever you go.

    The collection launches on July 13. Shop it online HERE

    LKC

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  • Succession-core? Sofia Richie Style? “Stealth Wealth” and the Lie of “Looking Rich”

    Succession-core? Sofia Richie Style? “Stealth Wealth” and the Lie of “Looking Rich”

    Rich people can dress badly too

    When the new season of HBO’s Succession aired, of course, there was all the usual commentary and speculation — who would take over the Roy’s empire? What awful thing would this family do to each other next? What the hell did all that business stuff mean?

    But this season more than ever, people were talking about the clothes.


    But why? In Succession, the attire is mostly business suits and the conservative attire of the super-rich. It’s not the riveting vacation wear of White Lotus — despite its plethora of ritzy and glamorous settings. No, whether they’re in the boardroom or boating between Greek Islands, the Succession cast keeps it buttoned up. And this was exactly what got everyone so intrigued.

    Instead of the ostentatious clothing of the nouveau riche, fashion commentators argued, the Roy’s outfit choices revealed a type of style preferred by old money. Reserved, quality-focused clothes with nary a label in sight are chosen from big-name brands and peacocking.

    While this has always been the case in Succession’s costume choices, it was brought to the forefront of conversation after Tom’s speech about the “ludicrously capacious bag” that Greg’s guest brought to Logan’s party in Episode 1.

    While the oohing and ahhing at fictional billionaires on television was an interesting thought experiment, it wasn’t until Sofia Richie’s wedding that “Quiet Luxury” became the ruling trend of the moment.

    Think about it: the Met Gala, the Coronation — none of them infiltrated the public consciousness the way Sofia Richie’s wedding did. For a mid-tier nepo baby, mostly known for being the former girlfriend of Scott Disick and the daughter of Lionel Richie, there was no real reason for this wedding to be so momentous.

    But with the unending press coverage of the Gen-Z brides’ mastery of social media, people are still calling this the wedding of the year — maybe even the decade. Even Hailey and Justin Bieber’s wedding got this much constant attention on social media. It was a Pinterest dream. The American royal wedding, some are calling it. A fantasy grounded not in over-the-top spectacle or Dolce and Gabbana gimmicky clothes (we’re looking at you, Travis and Kourtney) — but in its simplicity.

    Sofia’s subdued, classic-inspired outfits for the whole weekend contained minimal labels, modest silhouettes, and a more mature, put-together style than the zeitgeist has been used to.

    Many compared her pinned-up, classic style to Hailey Bieber’s more laid-back, casual style. I mean, Hailey famously wore a custom pair of Air Force 1s to her wedding. Sofia spent the whole weekend in a parade of Chanel slingbacks.

    So, with the wedding that launched a thousand Pinterest boards, the it-girl crown was passed from Hailey and her cool girl, #CleanLook glory, to Sofia, whose aspirational “stealth wealth” set a new tone for emerging trends.

    But here’s the question: is “Quiet Luxury” really that quiet?

    In the past month, searches for brands like Chanel, The Row, and Loro Piana have skyrocketed with people trying to emulate this more subdued, old-money look. However, if we all recognize pieces from The Row, for example, aren’t they also status symbols … just without the logos? No one would claim that carrying a Birkin is “Quiet Luxury” or “Stealth Wealth” anymore since we all recognize the signature bag. Yet, it follows all the rules of those monikers — quality-focused, exclusive, minimal logo.

    And, when you think about it, what makes Sofia Richie’s wedding Quiet Luxury? The girl had three dresses custom-made by Chanel, with the famous Chanel rosette prominently featured in place of logos. Her looks would have been at home at the Met Gala. Not to mention the multiple Vogue videos showcasing her fittings at Chanel —that doesn’t sound so stealthy to me.

    Her wedding was also held at Cap Du Eden Roc, one of the most famous luxury hotels in the world. Every girl with generational wealth has a photo of its monumental steps on her Instagram, trust me. And for the cherry on top, Joel Madden sang the Good Charlotte song “Lifestyles of the Rich and Famous” at her bachelorette party.

    None of this is bad. In fact, it’s all pretty iconic. But the media has misappropriately turned this wedding into emblematic of “Quiet Luxury” when in fact … it’s just luxury.

    Another term for this aesthetic of affluence is “Old Money.” Though this term is not new, it more aptly encapsulates what’s really capturing the public’s attention. The allure of — and desire for — generational wealth is a tension that sits at the heart of Americana.

    American culture loves the “rags to riches” story of the self-made person (Kylie Jenner being the exception). However, the “refined” appeal of the old money set still has a hold on us as a culture. Hence, the reign of nepo babies — even fictional ones, like those in Succession.

    But before you go risking it all for a Loro Piana t-shirt, ask yourself — is this an aesthetic you even like? Most of the fits flashing across TikTok are just … boring? Not to mention, so much of the aesthetic is rooted in European standards of beauty — read: whiteness and thinness are the prerequisites of this aesthetic.

    @mark_boutilier

    #duet with @jemcityusa Nah this is WILD… #oldmoney #oldmoneyaesthetic

    The “Old Money” aesthetic is, by definition, not new. The current iteration of it is defined by cashmere, pleated pans, and J Crew tote bags. But every recession period makes fashion turn back to more subdued styles.

    Some are even calling a version of this trend “recession-core.” Recession core frowns on overly prominent declarations of wealth. No labels, of course, but also no big jewelry and no bold colors or fabrics.

    While this might be appealing to some, it’s young people on TikTok who are enamored by this trend. While bold colors and Y2K style ruled the first few post-pandemic years, this next phase of fashion seems to prioritize “looking rich.”

    While the economy is on a downturn, of course, the allure of generational wealth is more potent than ever. But the thing about dressing rich? It won’t make you look rich.

    Just because the veil has been lifted on some aspects of the lifestyles of the uber-wealthy — Eden Roc: in; capacious bags; out — there is so much about that world that is purposely concealed from us mere mortals.

    Even if you study the clothes, Instagram geotags, and hobbies of the super-rich, they’ll never confuse you for one of them. With purposely tight inner circles and generations of gatekeeping on their side, trying too hard to seem rich is a fruitless effort. Even Anna Delvy could only keep up the charade for so long — and she did it by convincing a bunch of new money try-hards that she was an heiress, not people with generational money.

    Attempting to “look rich” is gauche, whether you’re doing it with big brands or whatever Zara collection they’re rolling out to catch the stealth wealth trend. And moralizing an aesthetic just because it reflects the exorbitantly wealthy is problematic for a number of reasons.

    But beyond that, I think we can do better. I think fashion can be more interesting. If the “Quiet luxury” trend speaks to you, be my guest and pour your life savings into The Row. But don’t capitulate to the idea that just because rich people have something, the rest of us should want it.

    LKC

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