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Tag: startups

  • The Best Time to Start Your Dream Business Is Now. Here’s Why You Shouldn’t Worry About Timing.

    The Best Time to Start Your Dream Business Is Now. Here’s Why You Shouldn’t Worry About Timing.

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    Opinions expressed by Entrepreneur contributors are their own.

    If you have a business idea, the best time to start is now. If you’re worried about timing, don’t be: The economy doesn’t matter. And if you are worried about failing again and again, that’s okay too — because it’s impossible to time the market perfectly anyway!

    Everyone has a business idea, but not everyone takes the time to pursue their dream. Your idea doesn’t have to be perfect and ready because you can always refine it later on in the process.

    If you start now, even if you are not fully prepared, at least you will have taken steps toward making your dream come true! It’s better than never starting at all. There will always be reasons why it’s not the right time for someone else or themselves, but when asked why, it’s always the fear of uncertainty and failure.

    Related: Why Right Now Is the Best Time Ever to Start a Business

    Keeping an eye on the economy should be the last thing on your mind.

    When it comes to getting into business, don’t wait for the economy to improve. Don’t wait for the economy to worsen. Don’t wait for the economy to recover. And definitely don’t wait for it to crash or burn down around your ears before you get started on a new venture.

    The truth is that no one really knows what will happen with our nation’s economic future, and there’s no way anyone can predict its direction with any real accuracy. It stands to reason then that if we’re going to be successful in business, we need not worry about what might happen tomorrow or next year — we just need to focus on today and ensure that our businesses thrive now, regardless of what lies ahead in years to come!

    Don’t listen to the naysayers

    You may hear a lot of people telling you that you’re not ready for business or that it’s too risky. Don’t let them talk you out of your dreams, and don’t let them pull you into their own beliefs and ideologies. Many have fallen victim to these naysayers because they didn’t know how powerful they could be when they put their minds to it.

    There is never a better time than now! The world has never been more connected and open than it is today, which means we must take advantage of this unprecedented opportunity before someone else does.

    You will fail, again and again. And that’s okay.

    Failure is part of the process and in many ways a learning experience. But it’s not just about learning from your mistakes either; failure is an opportunity for growth, for new ideas and perspectives that can help you succeed in the future. You won’t succeed if you don’t take risks, so keep at it!

    Related: How to Become an Entrepreneur – 8 Tips to Get Your Business Going, Even if You Don’t Know Where to Start

    Listen to your gut. Don’t wait for inspiration.

    The most important thing to remember is that you can’t wait for inspiration. You need to start now, and trust that you will find your way.

    It’s all too easy to wait until you have everything figured out. The truth is that there are no answers — not really — and nobody has it all figured out. Not even me.

    There never will be a perfect time or circumstance where we can say with confidence: “This is the moment I start my business.” Every single entrepreneur goes through their own journey of exploration and discovery as they learn what works best for them personally when deciding when (or if) they should take the leap into entrepreneurship.

    Yes, there is risk — so what?

    There is no such thing as a risk-free business. There are only different levels of risk and how you manage your risks.

    One way to think about it is like this: If you never take any risks, then nothing will ever change in your life. You won’t get ahead or even stay in the same place. You may be comfortable, but if things don’t change, then everything around you will eventually become boring and unfulfilling.

    Additionally, taking no risks means everything becomes risky, as it can result in unpreparedness. It is impossible to develop a plan or structure to manage risks if you don’t take risks. In fact, most businesses fail because their owners didn’t properly mitigate their business’ biggest risks before getting started on day one!

    It is impossible to time the market perfectly

    You are better off starting when you want to, even if the timing is “bad.” You can’t time the market. It is impossible to predict what will happen with the economy or with your business. You have to work with the information you have at the time. If you’re lucky and fortunate enough to have an idea for a new business that you want to start, then don’t let anyone tell you not to do it because of “bad timing.”

    There are many reasons why now is the best time, and I think it boils down to one simple truth: You only get one chance at life. Don’t waste your time by waiting for the perfect moment or trying to predict the future. Instead, focus on what you can do right now and how much better tomorrow will be because of it!

    Related: The Complete, 12-Step Guide to Starting a Business

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    Roy Dekel

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  • The 5 Steps to Building a Culture of Success in a Startup

    The 5 Steps to Building a Culture of Success in a Startup

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    Opinions expressed by Entrepreneur contributors are their own.

    Any article you read, podcast you listen to, or founder you talk to will tell you that “startups are hard.”

    I couldn’t agree more, but what does “hard” mean? Hard because you work long hours? Hard because you have little money? Hard because you have so many competing priorities? Hard because it is lonely trying to look successful to customers, partners and staff while struggling to keep it all together?

    The answer is a resounding YES to all of the above. Startups are hard. But they are also just the right thing for people who want to learn and grow continuously. And they are the right thing for people passionate about establishing a unique company culture that reflects their values. Being intentional about company culture can be a make-or-break factor for any startup.

    I spent over 20 years with a successful career at a Fortune 100 technology company. I worked in small subsidiary offices in remote parts of the world and at corporate headquarters. I had stable, sometimes very large, budgets and teams in both settings. I knew the corporate values, understood and lived the company culture, and knew precisely how to manage the systems, processes and policies to support my area of business and career. I moved fluidly between headquarters and field roles. No matter where the office was located on a map, there was a consistent corporate feel and “type” of employee. This was true for fewer than 20 employees and offices of thousands. No matter where I was, there was structure and the security of a well-known logo on the door and systems and processes to connect with the larger corporate, sales, marketing, financial and HR systems.

    Related: 5 Must-Haves for Entrepreneurs and Their Startups to be Successful

    When I stepped into my first role leading a startup, I was certain that all my time working remotely in field offices had prepared me to lead a small organization. I understood how to motivate and manage a team, talk to customers, create a killer PowerPoint presentation and back it up with a slick Excel financial forecast. I didn’t count on a company culture’s role in a successful business. I took that for granted because my career had been steeped in an already-established business culture.

    Like most startup founders, my priorities were laser-focused on how to make money, how to achieve the holy grail of product market fit, where the first tranche of funding was coming from and how much runway we had. I put my head down and drove hard to succeed. I failed. I spent all the money in ways that didn’t make sense in hindsight. I never found the right market fit and failed to dig deep enough into the customer’s pain point. And I never really thought about the type of company culture I wanted to build. I stepped into a position with a team in place and never really questioned what type of company that group of people added up to and how significantly this would impact the product we offered to the market.

    Related: Go Hard, Or Go Home: A Game Plan For Startups Wanting To Survive An Economic Downturn

    Not being one to give up easily, I took the lessons I learned about spending and saving money, understanding a need before developing a product and even how to pitch and raise more money, and started another business. This time, I decided to put the company mission and culture first. My co-founder and I come from very different business backgrounds but share the feeling that culture is one of, if not the most important, element to success. This approach has paid off, and we have attracted and formed a team deeply committed to our business mission: creating economic gender equality.

    Here are the top 5 steps to building a culture of success:

    1. Communicate!

    Prioritize communication. Do it regularly and reinforce the company’s core mission, values and direction. Share the status of business deals, your financial position and short-term goals and long-term aspirations. Seek input and feedback on business status and how the team feels about the direction, product and place in the market.

    Related: 6 Communication Tips to Strengthen Your Company’s Culture

    2. Make hard choices

    A small startup team can become like a family. You depend on one another and often have a close, beyond-professional relationship. This makes it difficult when things go sideways with one of the family. But as a leader, you must keep your eye on the mission and remember why you are in business. Making a hard decision to let someone go, while painful in the short term, is better for the team and will reinforce the culture of building for the long term. It could also lead to amazing, unexpected opportunities.

    3. Reward the work

    I am not a big believer in compensating teams with free drinks or a foosball table at the office. The best way to reward your team is to pay them a salary or with equity or both. Continuing to invest in building the business to enhance their stake in the company speaks louder and is more beneficial than superficial, short-term entertainment perks. And don’t forget to celebrate the wins, even the small ones.

    Related: How to Reward Employees in Uncertain Times

    4. Tell the real story

    When things go wrong, and they often do in a startup, own it. Talk about it and learn how to improve and not repeat mistakes with your team. Optimism is a hallmark of startup founders and teams, but not acknowledging when things go wrong likely will harm your business, or at the very least infuse a superficial element to your company culture — and create distrust.

    5. Enjoy the work you are doing

    You and your team are working hard to grow a business. You can never forget the drive and passion that attracted you and the team to get started in the first place. No matter how successful or large the organization becomes, if you don’t have a culture where your team feels invested and enjoys their contribution to the mission, you won’t have a sustainable business.

    So yes, startups are hard. But when you are intentional about creating a healthy business culture that reflects your company’s mission and values, startups can be just a bit easier — and a lot more fun.

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    Kate Isler

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  • 7 Crucial Ways To Scale Your Startup or Business

    7 Crucial Ways To Scale Your Startup or Business

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    Opinions expressed by Entrepreneur contributors are their own.

    Did you know that Quibi launched in April 2020 and imploded six months later? It shut down in October 2020, despite receiving funding of $1.75 billion. This article should motivate others to start scaling, so why did I start so dismally?

    Entrepreneurs want to scale, but not all businesses are ready for scaling. Some startups never make it big, so first, analyze if your business is prepared to scale up.

    Related: 4 Keys to Grow and Scale Your Startup

    3 telltale signs you are ready to scale

    1. You meet and exceed business targets: As a new business, your sales forecasts and action plans cannot predict how your business fares. Use exact time frames, expenses and average revenue for accurate sales predictions and increased profitability. Document met (and exceeded) targets to assess your statistical data. Next, set attainable, higher goals; if you still beat those, it may be time to scale.

    2. Your long-term business goals are challenging: If you are meeting revenue targets, why would the long-term goal of increasing profits be an issue? Your monthly returns may be great because you are fulfilling existing demand. Your long-term success may seem challenging because you currently lack people or resources. Refusing sales orders as your demand increases makes extended goals look challenging. This lack indicates that your business is growing quicker than you expected.

    3. Your supply is insufficient for your demand: Rising demand for your products or services is precisely what you aimed for, right? You will lose customers if you lack inventory, employees, or time to keep up with surging demand. The hype and brand image you build will also dissipate. Your revenue and expansion depend on your customer base. Improving customer handling ensures that they remain satisfied with your brand. If your startup is ready to grow, reinforce your infrastructure first.

    Related: How to Know When It’s the Right Time to Scale Your Business

    Successfully scaling a startup

    Entrepreneurs and business owners who scale up earn higher revenue at lower investments. Effective scaling improves your profit margin and increases revenue while reducing costs. Once you have determined that you are ready, the next question is how to scale your business. Below are seven ways you can successfully scale your startup.

    Data helps predict the resources required to scale. While scaling, it is crucial to maintain productivity and efficiency. A successful business handles spikes in workflows without losses like employee turnover. The following strategies make scaling up less stressful and improve efficiency and productivity.

    1. Create a business plan

    Create a durable strategy and include a monthly sales projection and milestone deadlines. List your target audience, ways to approach them and marketing strategies for conversions. These guidelines will help you track your progress.

    Do not forget to log known and expected expenses. Your current expenditure will be the baseline to measure how much it will cost to scale up. Make sure you document all the relevant details, or you may run into cash flow problems.

    Related: 7 Steps to a Perfectly Written Business Plan

    2. Build a team

    Hire employees or contractors, or embrace a franchise model as your operation scales. Work towards developing a cohesive team of people with diverse skill sets and talent.

    Inform your team members about all expected goals and objectives. Look after your team, and encourage regular meetings to understand their pain points. Brief them on key performance indicators to improve their performance. Do not foster employee burnout by expecting employees to take on added roles as you grow.

    3. Reduce costs of products or services

    Reduce material costs and buy used equipment. Hire inexpensive labor and reduce wastage. Compare vendor services and choose the most cost-effective ones. Use effective online marketing strategies that are often free.

    Negotiate for lowered rent or equipment expenses with vendors. Ask shippers for special rates to reduce shipping charges. Find ways to lower energy consumption and switch to green energy, which will cost less in the long run.

    Related: 4 Smart Ways to Reduce Costs Starting Right Now

    4. Optimize your product (or service) for buyers

    Identify your target market and learn how to reach and sell to them before you scale. Keep building your brand image on established online platforms. Create value additives, such as blogs, DIY articles, press releases and industry publications. Ask customers for reviews to build credibility.

    Track sources you get the most traction from to identify and fix issues in your lead funnel. Use the money saved by reducing costs to augment your product or service. Invest in customer service and functionality improvements, add new features and train your employees.

    5. Streamline processes

    Processes and procedures should be in place before companies scale up. Break tasks down and assign priorities. Automate because it saves you time and money and boosts employee productivity.

    Automated billing invoices your customers or adds any applicable surcharges. Automated customer support boosts your customer experience.

    Related: Want to Streamline Your Life? Get a System.

    6. Assess finances and funding

    Scaling costs money. It uses lesser investment but yields better returns. Scaling by using only reinvested profits may be difficult. You may choose to bootstrap to be self-sufficient, but that is not always possible.

    Apply for a business loan or line of credit from banks or lenders, or approach investors to fund your growth. The money you borrow will cost less than equity if you manage repayments well. Carefully choose repayment schedules, interest rates or investor control options.

    7. Improve your marketing

    Small businesses often rely on referrals or free online social media campaigns. You may need to supplement your marketing efforts as you scale.

    Focus on organic marketing channels such as search engine optimization and content marketing. Optimize your campaigns to control budget spending if you run paid campaigns on any platform, and set realistic goals to track campaign performance.

    Related: 10 Marketing Strategies to Fuel Your Business Growth

    Conclusion

    Any business growth requires elaborate planning for short-term and long-term business goals. These goals will guide you on the need for investors, recruitment and automation and their relevant solutions. Scaling is attractive because of its returns, but you will face challenges.

    Stay efficient and avoid errors by keeping data and processes streamlined. Increased customer retention helps; use your customers’ feedback and suggestions for improvement. You can do this.

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    Yasin Altaf

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  • Judge reportedly allows Meta to move forward with VR startup acquisition, in blow to FTC | CNN Business

    Judge reportedly allows Meta to move forward with VR startup acquisition, in blow to FTC | CNN Business

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    CNN
     — 

    A federal judge will not block Meta from buying a virtual reality tech startup, according to multiple reports, in a setback for the US government, which had alleged the deal would threaten competition in a nascent market.

    Tuesday’s decision, issued by the US District Court for the Northern District of California, is sealed. But according to The Wall Street Journal and The New York Times, the contents of the decision dealt Meta a victory by denying the US government’s request for a preliminary injunction that would have prevented the acquisition from closing. The New York Times cited two people with knowledge of the matter and the Wall Street Journal cited one person familiar with the ruling.

    CNN has not independently confirmed the contents of the court’s decision. The Federal Trade Commission, which had sued to block the deal last summer, declined to comment. Meta declined to comment, and several outside attorneys for the company didn’t immediately respond to requests for comment.

    The closely watched case involves Meta’s purchase of Within Unlimited, a virtual reality company and maker of a VR fitness app called “Supernatural.” The FTC’s suit had been seen as a major test for Chair Lina Khan, a critic of large tech platforms, as well as of the FTC’s unusual legal theory alleging that Meta’s deal would harm future competition in a rapidly evolving industry.

    According to the reports, the judge in the case also issued a separate order that delays Meta’s ability to close its deal for another week to allow the FTC to decide whether to appeal the ruling.

    A separate challenge to Meta’s deal is ongoing before an in-house administrative law judge at the FTC. That proceeding could continue despite Tuesday’s ruling, but whether agency officials intend to press ahead is unclear.

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  • 5 Marketing Strategies That Work Even in Uncertain Times

    5 Marketing Strategies That Work Even in Uncertain Times

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    Opinions expressed by Entrepreneur contributors are their own.

    The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won’t always be this way — it’s a cycle — but that doesn’t make it much easier while you’re going through it. The big question every marketer seems to have is, “What can we do?”

    Start with these five startup marketing moves. They make a great foundation for any marketing strategy, even in the best of times, but they’re particularly prudent in the worst. Implement these, and when the cycle comes back around, you just may find yourself head and shoulders above your competitors.

    Related: 5 Marketing Mistakes Startups Must Avoid in Order to Survive

    1. Talk to your customers!

    When in doubt, talk to your customers. What are they going through, what do they need, and what do they anticipate happening over the next three, six, 12 months? What’s troubling them may be news to you, and what’s troubling you may not matter to them at all. Here are a few questions to get the conversation going:

    • How are things now compared to this time a year ago?

    • Are you looking to spend more, less or about the same in this area?

    • What’s your biggest challenge right now?

    • What do you think the biggest challenge will be in six months? 12?

    • What would make you buy this thing or upgrade your account?

    • What would keep you from spending money on this?

    • What are we doing that you particularly like? That you don’t?

    Use these customer interviews to shape your marketing.

    2. Create frictionless buying experiences

    The best customer experiences remove everything that stands in the way between the customer and making a purchase. “Frictionless” is always a good target, but uncertain times like these are when you need to look for over-the-top ways to remove friction.

    A few ideas to get your gears turning:

    • Build a migration tool that enables customers to switch their data from competitors to you.

    • Offer something incredible for free or at a massive discount to get people in the door — your lowest tier plan, onboarding, shipping, a managed service, etc. Hubspot did this incredibly well during the Covid-19 pandemic.

    • Show the product or pricing, and put the control in the buyer’s hands.

    • Do the work for customers — create templates, packages, widgets or something similar that they would normally have to invest time and energy into.

    Through this, you can turn a nasty landscape into a great opportunity for both you and your customers.

    Related: 7 Free Steps to Market Your Bootstrapped Startup

    3. Communicate clearly and consistently

    The companies that are present are the ones that are remembered. This is especially true in times of uncertainty, volatility and crisis. The caveat is that you cannot simply repeat what everyone else is saying. You must lead.

    Take a stance on a topic, flesh out your positioning and messaging, and communicate it. If there’s so much volatility that you don’t yet know what your position is or don’t have the data to make a decision, share that. Bring people into the loop. Become the go-to brand or thought leader. Getting all eyes on you creates significant leverage for your sales and marketing.

    4. Bet bigger where you can

    A knee-jerk reaction in uncertain times is to cut back, but think about it: All of your competitors are cutting back. This is the perfect time to double down on what’s working. You can increase the gap between yourself and your competitors. Then whenever the cycle rights itself, you’ll be so far ahead with so much momentum, no one will be able to catch you.

    You still need to be responsible with your resources. If you can invest actual dollars into projects and channels that are already working or that you know your customers need, great. If you don’t have the money, invest your time.

    Options that take more time than money include:

    • Building your presence and brand on social media

    • Content creation for your blog and other channels

    • Public relations and earned media — find outlets and ways to tell your story

    • Refreshing your existing content, website and workflows

    • Search engine optimization

    • Strengthening your customer or follower community

    Note: If you’re under pressure to increase revenue yesterday, account upgrades and repeat purchases are likely your lowest-hanging fruit. Otherwise, invest in creating a larger gap between you and competitors.

    Related: 7 Paid Marketing Steps to Fuel Your Startup’s Growth

    5. Audit your operations

    Operations tend to fall in the bucket of “we’ll worry about that later.” You typically have enough fires to put out trying to create and capture demand, among other tasks, that operations get pushed to the side. But these times when everyone is pausing and reevaluating are perfect opportunities to review your operations and metrics, like:

    • Cost to acquire a customer

    • Customer retention and repeat purchases

    • Annual contract value or annual spend

    • Workflows

    • Automations

    • Customer personas and buying journeys (see section 1)

    • Quarterly objectives and key performance indicators

    “That which gets measured gets improved.” Audit your operations and other metrics to determine how good or bad of a situation you’re really in, where you can improve and where you can afford to bet bigger (see section 4). Use this data to inform your marketing strategy.

    Don’t react too soon

    All things come in cycles. No matter how daunting the current situation is, there are sunny days coming when your business can thrive. Be careful not to make such hasty decisions — you don’t want to suffer long-term in exchange for temporary relief. Watch your metrics, take care of your customers, communicate clearly and consistently, and take a few big bets. You may be surprised by how well things can turn out for you.

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    Kenneth Burke

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  • How To Raise Money For Your Startup

    How To Raise Money For Your Startup

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    Opinions expressed by Entrepreneur contributors are their own.

    Raising money for a brand-new startup idea can be challenging, especially in a tough economy. However, with the right approach and preparation, you can find the funding required to realize your vision. Let’s explore some of the most effective methods and tools available to entrepreneurs who want to raise money to create their own new businesses.

    Have an “investors pitch”

    An investor pitch is usually a PDF with around ten slides. It tells a story about who the company is, the service or product they offer, the problem in that market and the solution your company presents. It also shows your company traction and includes more information about your team, your staffing projections, and the potential revenue an investor can get if they back up your idea.

    I recommend the book “The Lean Startup,” by Eric Ries to anyone starting a new company. It is a great starting point to understand some essential terms you’ll need to know, such as “minimum viable product.”

    Related: 13 Tips on How to Deliver a Pitch Investors Simply Can’t Turn Down

    A business plan

    A strong business plan must be in place. Your business plan should concisely describe your concept, target market, sources of income, and projected financial results. A thorough explanation of how you intend to use the money you raise to expand your company should also be included. Potential investors will have an easier time comprehending your vision and developing confidence in your capacity to carry it out if you have a well-written business plan.

    I commonly get a question: “how many years of projections should my business plan include?”

    My recommendation is to include at least five years. I usually pay close attention to the first three, and year number four and five can be a little more ambiguous or focus on the bigger picture. Why? Because so many things are expected to happen within the first three years, years four and five are likely to include changes, evolutions, or pivots.

    Grow your network

    The next crucial step is to network and develop connections with potential investors. A wide variety of investors, including venture capitalists, angel investors and crowdfunding platforms, are likely available in any city. Even if they’re not, recur to virtual platforms to connect with them (think LinkedIn or Zoom meetings.)

    Get to know your connections and nurture those relationships. By establishing connections with potential investors, you can learn more about their investment preferences and modify your pitch to better suit their needs. Additionally, you can get insightful criticism and guidance on enhancing your business plan and raise the likelihood that you’ll get funding.

    When considering investors, I often tell them I’m looking for “strategic partnerships,” which means I’m looking for an investor who will not only provide capital but also leverage their knowledge in the matter or their connections to push our plans further.

    Related: Five Ways To Raise Money To Launch Your Own Startup

    Attend startup events

    Startup events and pitch competitions are excellent places to meet and develop relationships with potential investors. Attend as many events as possible where interactions with investors may occur. Get to know like-minded individuals who are also doing the same, and exchange ideas and what has worked for you.

    Platforms for crowdsourcing are another method of raising money. Through websites like Kickstarter, Indiegogo or GoFundMe, crowdfunding enables business owners to raise money from many contributors. Crowdfunding can be a great way to attract investors for your startup and create a network of people who share your vision.

    Related: 6 Steps to Planning a Free Startup Event and Making a Splash

    Think outside the box

    You can also request loans and grants from governmental or nonprofit organizations for a more conventional strategy. Chances are the city where you live offers opportunities or services that may help push your business forward.

    For example, the New York City Economic Development Corporation provides a range of services and tools for business owners looking to establish or expand their operations in the city. Additionally, they offer Small Business Services (SBS), which facilitates access to funding and other resources for small businesses.

    Consider all options available

    Consider equity crowdfunding, for instance, which enables you to raise money in exchange for company equity. Alternatively, think about bootstrapping your company, which entails self-financing your start-up by reinvesting profits and reducing expenses.

    Preparing for different outcomes and being open to new opportunities is important because raising capital is a process. Not all startups will raise the same amount or in the same way. My biggest advice is to approach meetings fully knowing and understanding your business plan. But most importantly, approach all meetings with enthusiasm and positive energy. More often than not, investors vest in a team or a person before they invest in an idea.

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    Rodolfo Delgado

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  • How Startups and Investors Can Thrive in the Current Economic Environment

    How Startups and Investors Can Thrive in the Current Economic Environment

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    Opinions expressed by Entrepreneur contributors are their own.

    Today’s macro-economic environment has changed significantly and we see the signs everywhere. There’s an obvious economic slowdown, the stock market has declined, and recent reports of layoffs – especially in the tech sector – point to a looming recession. Despite the negative elements of such an economy, it also presents an opportunity for smart startup founders and savvy investors to thrive.

    The impact of venture capital

    It may be surprising how much venture capital (VC) investing impacts the global economy. Forbes reports that VC investing used to be very risky; even as it has grown, in the U.S., it accounts for only 0.8% of the gross domestic product, compared to about 5% for the private equity industry. The numbers are even smaller in the United Kingdom and Europe. Despite that, between 1980 and 2020, about 39% of all IPOs were venture-backed; VC-based companies have also been proven to grow more than two times as fast as their non-VC-backed peers over a ten-year horizon.

    Data also shows that VC investing drives innovation and employment. Public companies with VC funding account for 44% of U.S. public companies’ research and development spending. Over ten years, employment by VC-based startups increased by 475% compared to 230% for the control group.

    In my experience, startups are typically funded by the founder at first and later with the help of family, friends or angel investors. Beyond that, VCs often provide the additional capital needed for a startup to expand its market and scale to new geographies. VC firms are composed of experienced investors who provide not only funding but also valuable advice — helping startups avoid typical mistakes and connecting them with corporate partners to move their business forward.

    Many of the most valuable companies in the U.S. were funded by venture capital. These include Pegasus investments in Airbnb, SpaceX, Stripe, DoorDash, Instacart and Robinhood.

    Related: Why Some Startups Succeed (and Why Most Fail)

    Succeeding in this environment

    How should investors make decisions in this environment? I recommend they invest in stable, high-quality companies with limited debt, strong balance sheets and good cash flow. It’s ideal if the companies are in stable sectors that are expected to grow. Now is not the time for highly speculative investments, and it’s not the time to bet on highly leveraged startups. A reasonable debt-to-equity ratio — comparing liabilities to equity — indicates that companies are not taking on unnecessary risk in an attempt to grow.

    A recessionary economy changes the game for both startups and VC firms. Since funding may be less available, startups need to refine their business strategy and be disciplined in spending money, making the companies more sustainable in the long term. Entrepreneurs may see it as riskier to start a business. Still, startup hiring becomes easier at the same time, given the number of tech layoffs in the corporate section, such as those at Meta, Amazon and Twitter in recent months.

    This environment presents opportunities for investors to fund startups at better pricing than during the booming economy. Deals are typically less competitive, and lower valuations mean that investors get more for their investments. VCs also need to be extra careful to conduct due diligence to ensure their chosen investments are worthwhile.

    In my experience, I’ve seen up to 30% lower pricing in venture investments during a down economy, spanning from the seed-round stage to later rounds. This reinforces that a slow macro economy helps VCs get good deals, and the pricing of shares tends to stabilize in such an environment — giving investors more peace of mind than they would otherwise have.

    Related: Diverse Hiring and Inclusive Leadership Is How Startups Thrive

    Act now to benefit

    Despite the bad news in today’s economic environment, I recommend that startups refine their business strategy and that VCs take advantage of less competition to invest. Many successful companies were founded in recessionary times, so smart founders and investors can each benefit by actively participating despite the perceived risks.

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    Anis Uzzaman

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  • Free Webinar | February 23: How Black Entrepreneurs Can Achieve Success With a Profit-First Mentality

    Free Webinar | February 23: How Black Entrepreneurs Can Achieve Success With a Profit-First Mentality

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    The road to becoming a successful entrepreneur is a lot less bumpy when someone who has been down that path is guiding you. In this webinar, two-time Emmy Award winner Mario Armstrong will elaborate on the profit-first mentality that led him to become the successful entrepreneur he is today.

    Register now to learn about topics including:

    • Learning The Pomodoro Technique for productivity
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    About the Speaker:

    Mario Armstrong is a two time Emmy Award Winner, Entrepreneur, Public Speaker, TV and Podcast Host. He teaches Creators & Entrepreneurs how to build their brand, monetize their passions and build profitable businesses. He’s the Creator and Host of the Emmy Award Winning Never Settle Show filmed at Nasdaq studios in Times Square. Mario is an NBC TODAY Show Contributor and appears regularly on NPR, Inside Edition & more. He is a public speaker with Daymond John’s Shark Group’s Speaking Division. His new podcast “Parents Making Profits” is available on the HubSpot Podcast Network. Mario’s latest venture is the Never Settle Academy, which provides creators and entrepreneurs the blueprint to closing sales and getting paid brand sponsorships.

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    Entrepreneur Staff

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  • Britain’s semiconductor plan goes AWOL as US and EU splash billions

    Britain’s semiconductor plan goes AWOL as US and EU splash billions

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    LONDON — As nations around the world scramble to secure crucial semiconductor supply chains over fears about relations with China, the U.K. is falling behind.

    The COVID-19 pandemic exposed the world’s heavy reliance on Taiwan and China for the most advanced chips, which power everything from iPhones to advanced weapons. For the past two years, and amid mounting fears China could kick off a new global security crisis by invading Taiwan, Britain’s government has been readying a plan to diversify supply chains for key components and boost domestic production.

    Yet according to people close to the strategy, the U.K.’s still-unseen plan — which missed its publication deadline last fall — has suffered from internal disconnect and government disarray, setting the country behind its global allies in a crucial race to become more self-reliant.

    A lack of experience and joined-up policy-making in Whitehall, a period of intense political upheaval in Downing Street, and new U.S. controls on the export of advanced chips to China, have collectively stymied the U.K.’s efforts to develop its own coherent plan.

    The way the strategy has been developed so far “is a mistake,” said a former senior Downing Street official.

    Falling behind

    During the pandemic, demand for semiconductors outstripped supply as consumers flocked to sort their home working setups. That led to major chip shortages — soon compounded by China’s tough “zero-COVID” policy. 

    Since a semiconductor fabrication plant is so technologically complex — a single laser in a chip lithography system of German firm Trumpf has 457,000 component parts — concentrating manufacturing in a few companies helped the industry innovate in the past.

    But everything changed when COVID-19 struck.

    “Governments suddenly woke up to the fact that — ‘hang on a second, these semiconductor things are quite important, and they all seem to be concentrated in a small number of places,’” said a senior British semiconductor industry executive.

    Beijing’s launch of a hypersonic missile in 2021 also sent shivers through the Pentagon over China’s increasing ability to develop advanced AI-powered weapons. And Russia’s invasion of Ukraine added to geopolitical uncertainty, upping the pressure on governments to onshore manufacturers and reduce reliance on potential conflict hotspots like Taiwan.

    Against this backdrop, many of the U.K.’s allies are investing billions in domestic manufacturing.

    The Biden administration’s CHIPS Act, passed last summer, offers $52 billion in subsidies for semiconductor manufacturing in the U.S. The EU has its own €43 billion plan to subsidize production — although its own stance is not without critics. Emerging producers like India, Vietnam, Singapore and Japan are also making headway in their own multi-billion-dollar efforts to foster domestic manufacturing.

    US President Joe Biden | Samuel Corum/Getty Images

    Now the U.K. government is under mounting pressure to show its own hand. In a letter to Prime Minister Rishi Sunak first reported by the Times and also obtained by POLITICO, Britain’s semiconductor sector said its “confidence in the government’s ability to address the vital importance of the industry is steadily declining with each month of inaction.”

    That followed the leak of an early copy of the U.K.’s semiconductor strategy, reported on by Bloomberg, warning that Britain’s over-dependence on Taiwan for its semiconductor foundries makes it vulnerable to any invasion of the island nation by China.  

    Taiwan, which Beijing considers part of its territory, makes more than 90 percent of the world’s advanced chips, with its Taiwan Semiconductor Manufacturing Company (TSMC) vital to the manufacture of British-designed semiconductors.

    U.S. and EU action has already tempted TSMC to begin building new plants and foundries in Arizona and Germany.

    “We critically depend on companies like TSMC,” said the industry executive quoted above. “It would be catastrophic for Western economies if they couldn’t get access to the leading-edge semiconductors any more.”

    Whitehall at war

    Yet there are concerns both inside and outside the British government that key Whitehall departments whose input on the strategy could be crucial are being left out in the cold.

    The Department for Digital, Culture, Media and Sport (DCMS) is preparing the U.K.’s plan and, according to observers, has fiercely maintained ownership of the project. DCMS is one of the smallest departments in Whitehall, and is nicknamed the ‘Ministry of Fun’ due to its oversight of sports and leisure, as well as issues related to tech.

    “In other countries, semiconductor policies are the product of multiple players,” said Paul Triolo, a senior vice president at U.S.-based strategy firm ASG. This includes “legislative support for funding major subsidies packages, commercial and trade departments, R&D agencies, and high-level strategic policy bodies tasked with things like improving supply chain resilience,” he said.

    “You need all elements of the U.K.’s capabilities. You need the diplomatic services, the security services. You need everyone working together on this,” said the former Downing Street official quoted above. “There are huge national security aspects to this.”

    The same person said that relying on “a few [lower] grade officials in DCMS — officials that don’t see the wider picture, or who don’t have either capability or knowledge,” is a mistake. 

    For its part, DCMS rejected the suggestion it is too closely guarding the plan, with a spokesperson saying the ministry is “working closely with industry experts and other government departments … so we can protect and grow our domestic sector and ensure greater supply chain resilience.”

    The spokesperson said the strategy “will be published as soon as possible.”

    But businesses keen for sight of the plan remain unconvinced the U.K. has the right team in place for the job.

    Key Whitehall personnel who had been involved in project have now changed, the executive cited earlier said, and few of those writing the strategy “have much of a background in the industry, or much first-hand experience.”

    Progress was also sidetracked last year by lengthy deliberations over whether the U.K. should block the sale of Newport Wafer Fab, Britain’s biggest semiconductor plant, to Chinese-owned Nexperia on national security grounds, according to two people directly involved in the strategy. The government eventually announced it would block the sale in November.

    And while a draft of the plan existed last year, it never progressed to the all-important ministerial “write-around” process — which gives departments across Whitehall the chance to scrutinize and comment upon proposals.

    Waiting for budget day

    Two people familiar with current discussions about the strategy said ministers are now aiming to make their plan public in the run-up to, or around, Chancellor Jeremy Hunt’s March 15 budget statement, although they stressed that timing could still change.

    Leaked details of the strategy indicate the government will set aside £1 billion to support chip makers. Further leaks indicate this will be used as seed money for startups, and for boosting existing firms and delivering new incentives for investors.

    U.K. Chancellor Jeremy Hunt | Leon Neal/Getty Images

    There is wrangling with the Treasury and other departments over the size of these subsidies. Experts also say it is unlikely to be ‘new’ money but diverted from other departments’ budgets.

    “We’ll just have to wait for something more substantial,” said a spokesperson from one semiconductor firm commenting on the pre-strategy leaks.

    But as the U.K. procrastinates, key British-linked firms are already being hit by the United States’ own fast-evolving semiconductor strategy. U.S. rules brought in last October — and beefed up in recent days by an agreement with the Netherlands — are preventing some firms from selling the most advanced chip designs and manufacturing equipment to China.

    British-headquartered, Japanese-owned firm ARM — the crown jewel of Britain’s semiconductor industry, which sells some designs to smartphone manufacturers in China — is already seeing limits on what it can export. Other British firms like Graphcore, which develops chips for AI and machine learning, are feeling the pinch too.

    “The U.K. needs to — at pace — understand what it wants its role to be in the industries that will define the future economy,” said Andy Burwell, director for international trade at business lobbying group the CBI.

    Where do we go from here?

    There are serious doubts both inside and outside government about whether Britain’s long-awaited plan can really get to the heart of what is a complex global challenge — and opinion is divided on whether aping the U.S. and EU’s subsidy packages is either possible or even desirable for the U.K.

    A former senior government figure who worked on semiconductor policy said that while the U.K. definitely needs a “more coherent worked-out plan,” publishing a formal strategy may actually just reveal how “complicated, messy and beyond our control” the issue really is.

    “It’s not that it is problematic that we don’t have a strategy,” they said. “It’s problematic that whatever strategy we have is not going to be revolutionary.” They described the idea of a “boosterish” multi-billion-pound investment in Britain’s own fabricator industry as “pie in the sky.”

    The former Downing Street official said Britain should instead be seeking to work “in collaboration” with EU and U.S. partners, and must be “careful to avoid” a subsidy war with allies.

    The opposition Labour Party, hot favorites to form the next government after an expected 2024 election, takes a similar view. “It’s not the case that the U.K. can do this on its own,” Shadow Foreign Secretary David Lammy said recently, urging ministers to team up with the EU to secure its supply of semiconductors.

    One area where some experts believe the U.K. may be able to carve out a competitive advantage, however, is in the design of advanced semiconductors.

    “The U.K. would probably be best placed to pursue support for start-up semiconductor design firms such as Graphcore,” said ASG’s Triolo, “and provide support for expansion of capacity at the existing small number of companies manufacturing at more mature nodes” such as Nexperia’s Newport Wafer Fab.

    Ministers launched a research project in December aimed at tapping into the U.K. semiconductor sector’s existing strength in design. The government has so far poured £800 million into compound semiconductor research through universities, according to a recent report by the House of Commons business committee.

    But the same group of MPs wants more action to support advanced chip design. Burwell at the CBI business group said the U.K. government must start “working alongside industry, rather than the government basically developing a strategy and then coming to industry afterwards.”

    Right now the government is “out there a bit struggling to see what levers they have to pull,” said the senior semiconductor executive quoted earlier.

    Under World Trade Organization rules, governments are allowed to subsidize their semiconductor manufacturing capabilities, the executive pointed out. “The U.S. is doing it. Europe’s doing it. Taiwan does it. We should do it too.”

    This story has been updated. Cristina Gallardo contributed reporting.

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    Graham Lanktree and Annabelle Dickson

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  • What to Know Before Signing a Commercial Lease

    What to Know Before Signing a Commercial Lease

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    Opinions expressed by Entrepreneur contributors are their own.

    When it is time to start looking for a commercial space to lease, there are many items to keep in mind. If this is the first time you have leased a commercial space, there are certain factors I recommend you know in advance before beginning your search.

    1. Zoning

    First and foremost, you must understand the concept of zoning. Zoning laws control what types of businesses may operate on any specific property — next, list cities where you are interested in opening your business.

    Once that list is created, you can either go online to the cities’ planning departments’ websites, call the planning departments or visit in person. I recommend you visit in person since it can expedite the process. When you speak to the person in planning, let them know the exact details of the business you will be opening.

    Remember that once you have an address of interest, you will need to check in again with the city. This time you will give the planning department the address and confirm that you can open your business at the address. Also, ask the planning department if your use is permitted by right or by permit. If it is by right then, you should be good to go regarding your use being allowed to operate. However, if the planning department mentions the use is allowed by permit, you will need to ask follow-up questions. The follow-up questions should include finding out what permits you will need, how long they will take to obtain and how much the permit cost.

    Related: 6 Overlooked Investment Opportunities in Commercial Real Estate

    2. Size

    Once you understand the zoning you are looking for, you need to know your ideal space size. If you need to know the square footage for your type of business, I recommend you research it before starting your search. You can quickly get an idea of the size space you need by using the internet and searching square footage and your use. I also recommend walking into similar businesses to get an understanding of space.

    Related: Criteria to Consider When Renting Commercial Space

    3. Customer demographics

    Next on the list is to know who your customers are through demographics. Age, average incomes and population are the key demographics you will want to keep in mind. For reference, in my markets of the Inland Empire and San Gabriel Valley regions of Southern California, most retailers seek sites with a minimum of 100,000 people within a three-mile radius.

    Additionally, you will want to know when your business will be the busiest. If you expect lunch to be critical, you will also want to know the daytime population numbers near the potential space you will be leasing.

    Knowing who your customers are will assist with understanding if visibility is vital to your business. Are you a destination tenant or an impulse tenant? If you are an impulse tenant, you need high visibility. Without high visibility, potential customers will have more difficulty seeing you and will not be able to visit your store.

    An excellent example of an impulse tenant is dessert. People often decide to have ice cream because they see it in a shopping center. Since prime street front space leases at a premium, you will have more leverage with landlords if visibility is not a significant concern for your business.

    Related: What to Do When Your Ideal Customer Isn’t Who You Expected

    4. Traffic counts

    If you need prime visibility, you will also want to pay attention to traffic counts. In commercial real estate, cars per day are examined. As a point of reference, 25,000 vehicles per day on the main street where the site is located is a minimum number many retailers are looking for when high-traffic areas are needed.

    5. Access

    Next to consider is access. It does not matter if you are an impulse or destination tenant. Access is a critical component in deciding on a space to lease. When figuring out the access for a potential site, make sure to drive all streets in all directions. Please pay attention to the road’s lines and whether they are broken. Also, pay attention to street medians and no U-turn signs. You want to make sure your customers will be able to access your business conveniently.

    Related: How to Make Your Product More Accessible to Customers

    6. Signage

    Signage can also be critical. Most centers have monument signs. Often tenants think that if they are leasing a space that had a monument sign prior, they will be able to take over that sign. That is not the case. You only have the right to use a monument sign if it is in your lease.

    When considering a center, I recommend you fully drive the entire center and take pictures of all the monument signs. In your offer, you must include these images of the monument signs and the specific panels you request rights to utilize.

    Related: 5 Major Leasing Deal Points to Know Before Signing a Lease

    It is essential to realize that there are basics in site selection. If your company has done its homework in advance, your site selection process will be simplified when looking for commercial space to lease. If you have an understanding of what you are looking for but also keep an open mind, the process of finding a location will run smoother.

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    Roxanne Klein

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  • Tech giants are shedding workers and real estate. Employees-turned-entrepreneurs could win big—and snag sweet offices

    Tech giants are shedding workers and real estate. Employees-turned-entrepreneurs could win big—and snag sweet offices

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    Tech giants are busy laying off workers and reducing office space. In the process, they might also be setting in motion the emergence of new entrepreneurs and startups—who will be able to collaborate in suddenly affordable prime commercial real estate.

    Angel investor Jason Calacanis predicted on the All-In podcast that the big business winners of 2023 will be “laid-off tech workers who choose to take control of their destiny and start companies.”

    “I think laid-off tech workers who get together in groups of two, three, or four—developers, product managers, people who actually build stuff—and start companies together are going to become extremely successful, and they’re going to make incredible lemonade from these lemons of these big tech layoffs,” he said earlier this month.

    From employee to entrepreneur

    Some of those employees-turned-entrepreneurs might come for example from Meta, which recently laid off about 11,000 workers. The Facebook owner is also shedding office space, both to reduce costs and because it’s embraced remote work. On Friday, it confirmed it will sublease office space in Seattle it no longer needs, according to the Seattle Times. It also recently gave up real estate in New York City

    Subleased office space is typically rented out at a discount, which could allow startups who otherwise couldn’t afford it to move in, noted Colliers leasing expert Connor McClain to the Seattle Times.

    It isn’t just Meta that has recently both laid off workers and let go of real estate. So have plenty of other major tech companies, among them Microsoft, Salesforce, and Twitter.

    Salesforce recently announced layoffs—about 10% of its staff—while also indicating it will shed real estate. CEO Marc Benioff said in an all-hands meeting.

    Office rents ‘will go lower’

    “This is a larger moment for cost restructuring, we want to take…somewhere between $3 to $5 billion out of the business,” he said. “When we look at how are we going to do that, real estate is going to be a major part of it.”

    The company is headquartered in San Francisco. A Jan. 7 exchange between PayPal co-founder David Sacks and Tesla CEO Elon Musk highlighted the commercial real estate situation there. Sacks tweeted, “Just got offered office space in San Francisco (SOMA) for the same price as 2009. Yikes.”

    Musk replied, “It will go lower.” 

    As it does, entrepreneurs emerging from the tech layoffs could take advantage of the cheaper real estate to house new businesses. 

    Of course, some startups might choose to save money by not renting commercial real estate and having everyone work from home. But as CEOs at large companies like Disney and Starbucks have recently indicated—while insisting remote workers return to the office—there are clear business advantages to collaborating face to face.  

    As Disney CEO Bob Iger wrote to employees in a recent memo, “In a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together.” 

    That might be especially true for tech entrepreneurs determined to make lemonade from the lemons of being laid off. 

    Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

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    Steve Mollman

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  • I’ve Been a Tech Entrepreneur for Over 20 Years — Here Are 5 Key Lessons I’ve Learned Along the Way

    I’ve Been a Tech Entrepreneur for Over 20 Years — Here Are 5 Key Lessons I’ve Learned Along the Way

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    Opinions expressed by Entrepreneur contributors are their own.

    From the moment of conception to the pinnacle of success and beyond, startups encounter bumps, grazes and sometimes giant crashes along the way. Building a successful company that goes “all the way” takes grit and determination — and learning from others is one of the best ways to get inspired.

    Throughout my many years in the world of tech startups, there are a few key ideas that have stayed with me. Here are five objectives that have proven useful:

    Related: 6 Timeless Strategies That Drive Successful Entrepreneurship

    1. Understanding your audience

    When it comes to understanding the needs, wants and mindset of your target audience, the dogfooding theory is a great way to go. It is irrelevant to produce a product or business for a customer you think exists. Instead, you must ask yourself the following: Would I actually use this? Does it give added value? Does this customer actually exist?

    While I was leading the development of Windows Defender at Microsoft, we would “dog food” everything — the whole operating system and every piece of software included in it. It’s a critical element of developmental experimentation. We used to see these huge corporations building products they think people want, but they weren’t actually consumers of the product themselves. Like a chef creating a dish that he himself wouldn’t eat. Why make the products when you don’t believe in their value?

    Feedback and constant testing are also imperative. Keep going until you get the top results that you desire. There’s no law about how many times you can improve a version of a product.

    2. Importance of building the MVP-way

    The phrase MVP (Minimum Viable Product) was first coined and defined in 2001 by Frank Robinson and later popularized by Steve Blank and Eric Ries. In his book, The Lean Startup, Ries commented:

    “The minimum viable product is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort.”

    Establishing an MVP is a critical way for companies to develop a gateway to success. Through an MVP, you can gauge how well something is working and whether people actually want it and find it useful. Put simply, building an MVP is a useful way to assess risk. Once it’s circulating, you can see where and what you need to improve — but taking that first step by putting something out there is crucial. Then you can test away to your heart’s content and utilize feedback where it’s constructive.

    Related: The Most Valuable Lessons These 5 Top Entrepreneurs Have Learned

    3. The F-word

    Another important aspect of business-building is that dreaded word: Failure. However, failure is okay and actually a necessary evil. Failure can give you a sense of perspective and open up new windows of opportunity in the future. Failure is acceptable.

    Many great entrepreneurs failed multiple times first. From Edison’s legendary multiple tries before he created the electric light bulb to Henry Ford’s initial failure with William H. Murphy in the late 1890s. Yet failure builds resilience, so you must pick yourself up and try again. More than that, though, failure teaches us how to overcome obstacles. You learn where the gaps are.

    4. Have a flexible end goal

    Success in the startup world is not all about unicorns. There’s nothing wrong with slow growth. “Slow and steady wins the race” is an expression for a reason. You don’t have to take your startup public. There are different ways to exit a startup, and being a unicorn isn’t the only option.

    In the tech world especially, everyone wants to be the next explosive big thing — the next Figma, Slack or TikTok. This isn’t typical, though. There are successful companies that built themselves up a lot slower. So, don’t be beholden to what the stereotypical idea of “startup success” is. Goals differ between various companies and products.

    Related: 8 Important Lessons From Leading Entrepreneurs

    5. Don’t be afraid to pivot

    Knowing when to pivot and when to say, “Enough! It’s not working. Let’s try something else” is key in working towards your end goal. Sometimes you do need to simply throw it all away and start from scratch. Typically, it’s easier for a startup than a legacy company to pivot. Take Netflix as an example. They pivoted from DVDs to streaming and then from the reliance on content from other companies to making their own content. Where is Blockbuster today?

    In 2022, we see the same within the antivirus industry. Legacy corporations aren’t innovating in the way the new-generation startups are to protect against next-generation threats. An example of this is the recent attack vector that RAV researchers discovered involving the metaverse and virtual reality.

    More often than not, the solution for legacy corporations is to buy up other products. Their business model is so stable that they are afraid to take on new technology and systems and disrupt their business. Conversely, young tech companies are constantly innovating their own products. We aren’t afraid to change or to take risks. Risk can be a good thing. It may not work all the time, but you may need to take some risks in order to advance your business.

    The main conclusions to be drawn from here are: If you fail — learn from it. Take what you’ve learned, and apply it to future ventures. Additionally, calculated risks often prove worthwhile. Knowing your audience is another major key to success, as is knowing yourself. Taking something you love to do and running with it is always the best jumping-off point.

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    Andrew Newman

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  • From color-changing cars to self-driving strollers, here’s some of the coolest tech from CES 2023 | CNN Business

    From color-changing cars to self-driving strollers, here’s some of the coolest tech from CES 2023 | CNN Business

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    CNN
     — 

    A long list of companies once again showed off an assortment of cutting edge technology and oddball gadgets at the Consumer Electronics Show in Las Vegas last week.

    There were new twists on foldable devices, cars that changed colors and smart ovens that live streamed dinners. There was a self-driving stroller, a pillow that pulsates to reduce anxiety and a locker from LG that claims to deodorize smelly sneakers in less than 40 minutes. At the event, some people gathered in groups, sitting in silence, to test out the latest virtual reality products.

    While some of these devices may never find their way into households, the products on display offer a glimpse at some of the biggest tech trends companies are anticipating this year and in the years ahead.

    Here’s a look at some of the buzziest products announced last week:

    BMW unveiled a wild color-changing concept car with 260 e-panels that can change up to 32 colors. During a demo, different parts of the car, including the wheel covers, flashed in varying hues and swirls of colors. The technology, which relies on panels that receive electrical impulses, isn’t ready for production. (Breaks between panels and what looked like wiring could be seen on the outside of the car.) But just imagine being able to drive a sporty red car on the weekends and then a conservative gray model when you go to work.

    If you think snapping photos of your meal for Instagram is overdone, now you can livestream your dinner as it cooks in real time and post it to your social feeds. Samsung’s new AI Wall oven features an internal camera that can capture footage of your baking food or allow you to keep tabs on it without ever leaving the couch. The oven, which uses an algorithm to recognize dishes and suggest cooking times and temperatures, also pushes notifications to your phone to prevent you from burning meals. The oven will launch in North America later this year; a price has not yet been announced.

    The self-driving stroller allows for hands-free strolling but only when a child is not inside

    Canadian-based baby gear startup Gluxkind was showed off its Ella AI Powered Smart Stroller. It offers much of the same tech seen in autonomous cars and delivery robots, including a dual-motor system for uphill walks and automatic downhill brake assist. It’s meant to serve as an “extra pairs of eyes and an extra set of hands,” according to the company’s website – not a replacement for a caregiver. The Ella stroller is able to drive itself for hands-free strolling – but only when a child is not inside.

    The Shiftall Mutalk mouthpiece puts a Bluetooth microphone over the mouth to quiet a user's voice

    No gadget at CES this year was as striking as the Mutalk mouthpiece from startup Shiftall. The device, which looks like a muzzle, features a soundproof Bluetooth microphone that makes it difficult for others in the room to hear your voice when you’re on calls. The company thinks the $200 gadget will come in handy for everything from voice chats and playing online games to shouting in VR when you don’t want to disturb anyone else nearby. Instead of hearing you, they will simply see your new mouthpiece; you can decide which is worse.

    If you ever wanted to hit 15 miles per hour on roller skates, this electric pair from French startup AtmosGear promises to help get you there. With a battery pack that holds an hour charge and the ability to travel over 12 miles, the skates can clip onto any existing roller skates, turning them into motor-propelled footwear. The skates are currently available for pre-order for $525.

    JBL Tour 2 Pro earbuds and case with smartphone-like abilities

    You’ve probably heard of smartphones that come with headphones, but what about headphones that come with a screen? The JBL Tour Pro 2 earbuds adds a touchscreen to the case to bring smartwatch-like capabilities by allowing users to control its settings, answer calls, set alarms, manage music and check battery life. No launch date has been announced, but the new buds will cost $250 when they eventually go on sale.

    Samsung's Flex Hybrid Display concept folds and slides

    Some companies offered a new twist on the foldable phone concept. For example, Samsung Display’s Flex Hybrid prototype features a foldable and slidable display (the right side slides to offer more screen space). Meanwhile, the Asus $3500 Zenbook 17 Fold OLED – the world’s first foldable 17-inch laptop – picked up significant buzz on the show floor, acting almost like a large tablet that can be folded in half when on the go.

    Dubbed “the world’s first awareable,” the $500 Nowatch is a watch… with no clock. The Amsterdam-based startup of the same name launched the device to help users monitor stress, body temperature, heart rate, movement and sleep. But unlike other smartwatches, there’s no watchface – instead, a gemstone sits where the touchscreen display typically goes. “We’ve replaced the traditional watch face with ancient stones, celebrating the belief that time is NOW,” the company said on its website.

    Representative Director, Chairman and CEO of Sony Honda Mobility Yasuhide Mizuno in front of a Afeela concept vehicle during a press event at CES 2023 at the Mandalay Bay Convention Center on January 04, 2023 in Las Vegas, Nevada.

    Honda and Sony have joined forces to create tech-filled electric cars that, they say, will be both fun to drive and filled with the latest entertainment innovation. According to the CEO of Sony Honda Mobility, its cars will recognize your moods and be highly communicative and sensitive to your needs. The car will have screens on the outside so it can “express itself” and share information and will be able to “detect and understand people and society by utilizing sensing and [artificial intelligence] technologies,” according to the company. That’s why the company named its first joint car brand Afeela, in that it just has to “feel” right. But it’s unclear if we’re afeeling that name.

    Withings U-Scan attaches to the toilet to collect data from urine

    While it typically requires a blood panel and a visit to the doctor’s office to learn more about vitamin deficiencies, Withins says its new $500 U-Scan device can tell you similar information right from the comfort of your own toilet. The device attaches to existing toilets and collects data from your urine stream to detect vitamin deficiencies, check hydration and monitor metabolism, according to the company. An additional device called the U-Scan Cycle Sync tracks periods and ovulation cycles.

    Schlage’s new smart lock is one of the first to work with Apple’s Home Key functionality, which allows users to upload their keys to their Apple Wallet and unlock their deadbolted front door directly from their phone or Apple Watch. The lock also works with Amazon Alexa and Google Assistant for voice controlled, hands-free locking. Available in two finishes, the deadbolt can manage access codes, view lock history and handle multiple locks at once. The lock, which will cost $300, will be available for purchase late this spring, according to a company press release.

    – CNN’s Peter Valdes-Depena contributed to this report

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  • How to Launch a Startup in Turbulent Times

    How to Launch a Startup in Turbulent Times

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    Opinions expressed by Entrepreneur contributors are their own.

    After 2022, the world will never be the same. Yes, let that sink in. However, business as we know it is not over. Turbulent times create opportunities, and while some things go down in flames, the new and often better creations rise like phoenixes from the ashes.

    In this article, you will find insights about what changes the startup market faces now, how it impacts business decisions and business processes, and what you should pay attention to if you want to launch your startup in the near future.

    Related: 4 Ways to Determine If Now Is the Right Time to Launch Your Business

    How has launching a startup changed in recent years?

    In 2022, the financial markets and inflation have posed multiple challenges for startups. Investors realized that many players that got funded earlier and made it to IPO lost their value. Besides, the startup funding in 2021 grew almost to a bubble that just had to burst. Those things combined have contributed to the slowed funding pace, and consequently, to a dramatic drop in the valuations.

    New factors have made startups a different game than in the good years. The VC investments by quarter are down about 50% in 2022 compared to 2021. There is no such thing as free capital now. Investors and angels keep their portfolios close to their chests, trying to wait out the turbulence and see what comes next. Here are several trends characterizing the situation in the startup market as of November:

    • From the funding that does go out, more goes to the active growth stage and early rounds. The seed stage is doing so-so, and the later pre-IPO is the least funded.

    • Companies double down on investments into geographical expansion and growth acceleration in lieu of product development.

    • Heightened valuations are no more. After loud scandals shaking the industry, investors will look more closely at other factors for valuation aside from the company’s revenue growth — namely profitability, vision, management potential and addressable market.

    How to launch a startup in turbulent times using new opportunities

    Though it may seem that this time can not be beneficial for anything, every crisis clears up the slate for new achievements.

    Turmoils create new challenges, which leaves people craving new solutions. Old-school brands like Jeep and Fanta emerged amidst war in reply to unexpected needs and limitations. Uber, Airbnb and WhatsApp are all babies of the recent economic recession and its challenges.

    How can you look for the new opportunities these tough times bring? The exact situation in your industry can vary, but there are several good rules:

    1. Do not pretend the times are not challenging. They are. You can be open about it and ask your customers how you can help to win their trust and build empathy.

    2. Focus on the timely needs. Uber started as a premium taxi service for business executives, but what made them skyrocket was allowing hundreds of thousands of laid-off workers to make a quick buck on the side.

    3. Experiment. No need to jump head-first into the muddy waters. Pick several directions you think may work, and test them. Run polls, bring up your ideas in podcast discussions, and see what makes the most sense for your audience.

    4. Explore untapped markets. In the toughest of times, certain groups of people keep their buying potential. Adjust your product or its positioning to target these groups.

    5. Try new things. Doing what everyone did in the good times and expecting the same results is faulty.

    Examples of startups that got seed funding in 2022

    • Financial and business risks management

    • AI-based healthcare

    • Green energy

    • Environmental consciousness apps

    • Startups that serve startups

    • Food/FMCG subscriptions

    • Climate-related risk-preventing apps

    Related: A Roller Coaster Ride: The Ups And Downs Of Building A Startup During Uncertain Times

    What should a startup founder keep in mind to attract money today?

    Calculated risks are the name of the game. Today, investors look for forethought with detailed predictions of all possible scenarios.

    Showcase your experience: Your website, MVP and appearance offline and online must look professional. Proper email setup is crucial as it immediately gives out valuable information about you. VCs are more likely to invest in second and third-time founders — so you may want to mention your previous endeavors in your fancy email signature.

    Foresee a lean digital environment: Scaling in times of crisis is tricky. Automation and digitalization are two proven shortcuts to efficiency in the possible bottlenecks. Also, the massive layoffs in the tech industry hint that outsourced teams will be sought after in the upcoming year.

    Track niches that get vacant: The competition for the buyers’ dollars is getting fierce, and players in the crowded markets are dying out. It is time to scoop the audience of bigger and slower companies. Putting your marketing money into growing organic traffic rather than buying crazy expensive paid ads can help you reach your top audience with better ROI.

    Put your bets on surging industries: Over the last nine months, many businesses have nosedived while others make their way to the top in days. So far, blockchain and fintech are on a sharp decline. Subscription services and social platforms are on snooze or leveled, though there are amusing newcomers in the field, like the food subscription platforms. The military and everything related is growing exponentially. And while there are established players with stable growth, like healthcare, legal tech, everything cloud and AI, there are also a bunch of new technologies winning over the VC minds. Agrotech, biotech and femtech, to name a few, are taking over the landscape for 2023.

    Related: 8 Practical Tips for Successfully Launching Your Startup

    Should you launch a startup in turbulent times? Even the direst and most unstable economic situations bring opportunities since they bring change. If you are launching a startup in 2023, be smart about it. Pick a fast-growing industry, develop a detailed risk management plan, and show investors your idea’s potential, not just its valuation. With the proper preparation, you can pave your way into decades ahead.

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    Andrei Kasyanau

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  • Chinese rocket startup Galactic Energy sends five satellites into space | CNN Business

    Chinese rocket startup Galactic Energy sends five satellites into space | CNN Business

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    Hong Kong
    CNN
     — 

    Galactic Energy, a rocket startup in China, launched five satellites into orbit on Monday, boosting the private company’s ambition to become the Chinese rival to SpaceX.

    Galactic Energy’s Ceres-1 rocket lifted off Monday from the Jiuquan Satellite Launch Center in northwestern China, sending five commercial satellites into their intended orbits, the Beijing-based company said in a statement on the same day.

    The five satellites will be used for telecommunication, weather forecasts and scientific research for government agencies in the country, the company added.

    The mission marks the fifth launch of the Ceres-1 rocket — a small solid fuel orbital rocket designed by the company, Galactic Energy said. So far, it has successfully put 19 commercial satellites into space, setting a record for a private Chinese firm.

    “It sounds the trumpet for us to start a high-density orbital launch in 2023,” it said, adding that it plans to complete 8 to 10 missions for this year.

    Galactic Energy conducted the first Ceres-1 launch on November 7, 2020, which makes it the second Chinese private company to launch a satellite into low Earth orbit. A Beijing-based startup, i-Space, was the first to do so in 2019.

    Many Chinese commercial satellite launch providers are currently using small solid-propellant rockets like Ceres. But some firms are developing or testing reusable liquid-propellant rocket engines, which allow precise control of the thrust after ignition.

    Last year, Galactic Energy successfully tested its liquid-propellant Welkin engine for its next-generation rockets. Its founder Liu Baiqi said that they want to build the Chinese version of the Merlin engine, which was developed by SpaceX.

    Founded in 2018, Galactic Energy has received several rounds of financing from private equity investors and venture capitalists, worth more than $250 million in total. Major investors include the investment arm of Aviation Industry Corporation of China, a state-owned aerospace and defense conglomerate.

    China’s commercial space industry has expanded rapidly since 2015, when the government began encouraging private companies to enter the space sector. Before that, launching rockets and satellites had been the monopoly of state-owned aerospace companies.

    Over the past few years, more than 170 private companies have entered the space industry, according to a 2020 research report by Future Space Research, a research institute based in Beijing.

    The successful launch by the Chinese startup came on the same day that Virgin Orbit suffered failure on its first rocket launch from the United Kingdom.

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  • 7 Tips to Start a Small Business as a Fresh College Graduate

    7 Tips to Start a Small Business as a Fresh College Graduate

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    Opinions expressed by Entrepreneur contributors are their own.

    As a recent college graduate, you have your degree and possibly some experience from an initial job or internship. But now, you’re interested in acting on your entrepreneurial ambitions and starting your own business.

    Starting a small business is an increasingly popular option for young people — 17% of college graduates run their own businesses while they’re still in college, and another 43% plan to do so shortly after graduating.

    Of course, starting your own business is a lot of work and comes with a huge learning curve. Let’s look at seven tips for starting your own small business as a college graduate.

    Related: 11 Steps to Starting a Successful Business in Your 20s

    1. Decide what kind of business you want to start

    Your first step should be to determine what kind of business you want to start and run. For instance, do you want to start a restaurant, offer a service-based business or do something else entirely?

    To determine the kind of business you want to start, think about business ideas you’ve had in the past, and consider the kind of work you like to do. You should also look for current opportunities in the market you can take advantage of. Above all else, consider what skills you have that might provide value to other people.

    2. Register your business

    Your next major step is to register your business. There’s a lot involved with this step, including:

    • Deciding on a business name: Your business name must be 100% unique to your state. For the best results, try to come up with a business name that sounds good, is easy to spell and won’t blend in with the crowd.

    • Apply for an EIN: An employer identification number (EIN) is a unique number assigned by the IRS to businesses operating in the U.S. You’ll need an EIN to open a business bank account and register your business.

    • Choose your business structure: Next, you’ll need to choose your business structure, like an LLC, corporation or sole proprietorship. The business structure you choose can affect what tax breaks you benefit from and how many employees you can hire.

    • Register your business: Finally, register with your state’s Secretary of State office. You’ll need to provide all the above information and pay some minor fees.

    3. Come up with a business plan

    Think of your business plan as the guiding document that outlines what your business is about, how it will achieve its goals and who it serves. A business plan helps guide your business, and it’s necessary if you want to receive financing from investors.

    Write a detailed business plan, including cash flow projections, target audience research and your expected marketing strategy. If you’re unsure where to start, you can use a free business plan template to get started.

    Related: The 3 Things College Taught Me About Being An Entrepreneur

    4. Identify your target audience

    At this stage, you need to determine your target audience. This is the group of people most likely to buy from your brand or subscribe to your services. You can do this by researching keywords, performing marketing research and doing competitor analysis.

    In any case, you need to know who your target audience is in terms of attributes like gender, age and buying habits. The better you know your target audience, the more effectively you can market directly to those prospective customers.

    5. Decide how you’ll finance the business

    No business can get off the ground without financing of some kind. Unless you have a nest egg you’ve saved up for this purpose, odds are you’ll need to seek out financing from other sources.

    You can do this in a few different ways:

    • Try applying for a business loan, either from a bank, credit union, the U.S. Small Business Administration or non-bank lender.

    • Appeal to venture capital firms and other investors by presenting them with a business plan and details about your company.

    • Ask friends and family members to pool money together, then promise to pay them back once you start turning a profit.

    Consider your finances and how you’ll acquire money before committing to any business idea.

    6. Keep your expenses low

    Even after acquiring funds, your business is unlikely to turn a profit for the first few years of operations. Therefore, it’s wise to keep your expenses low as you start your business. To cut down on costs, you can do things like:

    • Living with your parents, so you don’t have to pay rent.

    • Working a side job while diverting most of your effort toward your entrepreneurial endeavor.

    • Doing a lot of the hard work in your business yourself rather than hiring employees. This isn’t a great long-term strategy, but it may be necessary in the beginning.

    Related: Should Entrepreneurial College Students Go Big or Go Small After Graduation?

    7. Be ready to pivot

    Your initial business idea might not work out as you expect or hope, so you should always be ready to pivot or change your business plan. While it might be difficult or uncomfortable, navigating through hurdles and challenges will allow you to learn valuable lessons on how to run a business and identify mistakes to avoid in the future.

    For instance, let’s say you have an initial idea to provide one product to your target audience, but you discover that you can produce a better product for cheaper. It may make sense to switch your business plan and pivot toward the other product. Being flexible and adaptable are key attributes for all small business owners.

    There’s a lot that goes into starting a business, and almost half (47%) of all small businesses won’t last longer than five years. But by coming up with a plan and being strategic and flexible, you’ll increase your likelihood of success, and you can continue your entrepreneurial journey with the confidence to grow to greatness.

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    Joseph Camberato

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  • 3 Lessons Entrepreneurs Can Learn From The Rise and Fall of History’s Biggest Companies

    3 Lessons Entrepreneurs Can Learn From The Rise and Fall of History’s Biggest Companies

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    Opinions expressed by Entrepreneur contributors are their own.

    Only recently, just before the pandemic, it seemed big companies were on a roll. A few “superstar” companies were dominating software industries and reaching their tentacles into multiple sectors. Market share was concentrated in much of the economy, the performance gap between large and small companies was widening and people were forming fewer new businesses. An article in Harvard Business Review reported concerns that “a lack of competition was strangling the U.S. economy.”

    Many of those worries have begun to fade. We’re seeing a historic surge in new business creation and a shrinking performance gap between big and small businesses. The pandemic, with its “Great Resignation” and “Quiet Quitting,” was only a catalyst, accelerating an inevitable change — inevitable because that’s the nature of large organizations. They can’t sustain dominance for long, and indeed the profitability and longevity of big companies have been shrinking for decades. The superstar companies, now suffering from depressed stock prices, are laying off thousands of talented employees, giving way to smaller firms that are still hiring.

    While this is a striking change of events, it follows a cycle that has existed since the beginnings of capitalism. By looking back at previous cycles of creative destruction, in which large firms have risen only to fall to scrappy smaller competitors, entrepreneurs can find many lessons that are applicable today.

    Related: How Looking Back at History Can Make You a Better Entrepreneur and Leader

    Lesson 1: Take advantage of complacency

    The first lesson is that large companies tend to grow complacent the more successful they become. This provides an opening to smaller companies that are hungrier and more ambitious.

    For example, the East India Company, chartered in 1600 and arguably the world’s first big business, once operated not only ships and warehouses but armies of soldiers to enforce colonial exploitation. Enjoying a monopoly on imports of tea and other staples, its power was so great that Adam Smith devoted a large section of The Wealth of Nations to criticizing its heft. Yet the company became a victim of its own success, eventually declining as its leaders enriched themselves, got caught up in politics, and stopped innovating.

    The same lesson applies today. As soon as large companies think they’re in a solid situation, they relax and start enjoying their position. That’s the perfect time to enter the market with an innovation or a fresh way of thinking.

    Lesson 2: Powerful connections aren’t everything

    The second lesson is that entrepreneurs can still beat out larger companies even if they lack the same connections to power. History shows that “right” can often beat “might.”

    Consider the example of wealthy Robert Livingston, who funded Robert Fulton’s successful invention of the steamboat in 1807. Livingston used his connections and wealth to gain a monopoly of the ferry business between New York City and New Jersey. But scrappy Cornelius Vanderbilt, with no social standing or education, dared to challenge Livingston’s privilege and won a landmark Supreme Court case, Gibbons v. Ogden, striking down interstate monopoly charters. Thanks to Vanderbilt’s relentless push for efficiency and lower costs – and the new country’s distaste for government-backed privileges, he gained the capital to improve not only ferries but ocean-going ships and then railroads.

    Vanderbilt proved that companies that rely on personal connections often become over-confident, believing themselves protected from competition. This makes them vulnerable to smaller competitors who are willing to call out their unfair practices.

    Lesson 3: Big companies prefer stability to innovation

    By the end of the 19th century, steel had become fundamental to the economy, and Andrew Carnegie had the biggest and best factories. Like Vanderbilt, he had rapidly expanded by keeping costs low and reinvesting profits. The remaining steelmakers were so concerned about his moves into their markets that they pressed J.P. Morgan to buy him out for the then incredible price of $480 million.

    After Morgan did so, creating U.S. Steel, he failed to maintain Carnegie’s aggressiveness, allowing tiny rivals to expand. Fearing antitrust and preferring stability and dividends to risky growth, U.S. Steel failed to innovate and eventually fell apart with foreign competition and the rise of steel mini-mills in the 1960s.

    U.S. Steel’s preoccupation with stability is common among large firms, and it’s an opportunity for smaller competitors to rise up. Consider the many brick-and-mortar retailers that failed to invest in e-commerce until it was too late. They assumed they were safe because of their size, but their failure to innovate ultimately caused their downfall.

    Innovation is critical to building and maintaining a competitive advantage — and it gets harder to do as companies succeed and grow. Entrepreneurs, as guerillas, can often find openings of attack against even the mightiest of gorilla companies.

    Related: 6 Ways Small Businesses Can Win With Big Corporations

    We need big and little

    The history of creative destruction shows us that the current travails of Big Tech companies like Meta are nothing new. Large companies tend to fall prey to a combination of hubris and complacency, while ambitious entrepreneurs continue to find openings to take advantage of emerging technologies and market trends.

    Energetic commitment and talent will beat resource-rich rivals, as long as entrepreneurs pick their fights wisely. There are two reliable ways of spotting opportunities to do so.

    First, as companies get bigger, even well-managed ones must leave opportunities on the table — market segments or product opportunities too small or too different for them to do well in or focus on. These often provide windows of opportunity for small players. Today’s small markets can become tomorrow’s large markets.

    Second, new technologies and platform shifts inevitably create openings for nimbler firms, whether in specialized areas such as digital marketing or in transformative areas such as blockchain. Big companies almost never move fast enough.

    Finally, in assessing today’s large companies, it’s important to remember that their success usually came from a basic entrepreneurial achievement combined with an organizational mindset. As entrepreneurs grow their businesses, they should be mindful of the competencies they have developed and remain intent on building new ones over time. New competencies — fueled by innovation — will likely increase their trajectory in growth and value.

    A modern economy still needs big companies, which are essential to producing goods and services at scale at an affordable price. That’s where they excel. But we also need entrepreneurs to challenge them wherever they fall short — and eventually, replace them as new giants to move the economy forward.

    For pundits and other desk-bound observers, bigness might seem inevitable. But bigness also inevitably corrupts. The vitality is not in supposedly “professional” management but in scrappy entrepreneurs.

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    John Landry

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  • EV Startup Rivian Missed 2022 Production Target

    EV Startup Rivian Missed 2022 Production Target

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    EV Startup Rivian Missed 2022 Production Target

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  • The 3 Questions Every Entrepreneur Needs to Be Able to Answer

    The 3 Questions Every Entrepreneur Needs to Be Able to Answer

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    New Year’s Sale! Unlock this subscriber exclusive article & so much more for 20% off today.

    Become an Entrepreneur+ member to get unlimited access, no ads, exclusive discounts, and complimentary magazine subscription.

    Subscribe today for 20% off. Just use code SAVE20 at checkout.

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    Aytekin Tank

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  • The year that brought Silicon Valley back down to earth | CNN Business

    The year that brought Silicon Valley back down to earth | CNN Business

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    CNN
     — 

    On the first trading day of 2022, Apple hit a new milestone for the tech industry: the iPhone maker became the first publicly traded company to hit a $3 trillion market cap, with Microsoft and Google not far behind. As eye-popping as that valuation was, there were headlines speculating about how long it would be before Apple and its rivals topped $5 trillion.

    The tech industry, already dominant, only seemed destined to grow even bigger at the start of this year. The spread of the Omicron variant suggested a continued pandemic-fueled demand for digital goods and services, which had buoyed many tech companies. Near 0% interest rates meant startups still had easy access to the funding that had fueled their high valuations and risky ventures.

    But the year is ending on a much different note. A perfect storm of factors have forced a dizzying reality check for the once high-flying tech sector, making it one of the biggest losers of 2022.

    Over the course of the year, pandemic-era demand for many tech tools shifted; inflation soared; interest rates rose and fears of a looming recession weighed on consumer and advertiser spending, the latter of which makes up the core business of many household names in tech.

    The result was a bloodbath unlike anything the tech industry has seen in the past decade. Tech stocks plunged, amid a broader market downturn. Tens of thousands of rank-and-file tech workers lost their livelihoods amid mass layoffs, both at tech giants like Amazon and Facebook-parent Meta as well as at smaller tech companies like Lyft, Peloton and Stripe. The crypto world all but imploded. And an entire industry known for burning cash on ambitious moonshots instead started shutting down projects and announcing cost-cutting efforts.

    Even the title of world’s richest man, which previously belonged to serial tech founder Elon Musk, ended up passing to Bernard Arnault, the chairman of French luxury goods giant LVMH, after Musk’s chaotic purchase of Twitter appeared to sour investors on his car company, Tesla.

    The sharp shift in sentiment not only removed the air of invincibility for the industry; it also exposed some of its underlying myths. For years, Silicon Valley has held up its founders as visionaries who can see far into the future. But suddenly, many of its most prominent founders had to admit a harsh truth: they couldn’t even predict two years ahead.

    As Facebook founder Mark Zuckerberg put it in a memo to staff last month announcing the company would cut 11,000 employees: “Unfortunately, this did not play out the way I expected.”

    He was far from the only one in the industry caught off guard.

    When the pandemic upended the broader economy in early 2020, tech firms only seemed to grow bigger and more powerful as people were forced to live out their lives online. Facebook (now Meta) could afford to nearly double its headcount and make multi-billion-dollar bets on a future version of the internet dubbed the metaverse. Amazon similarly went on a hiring spree and doubled its fulfilment center footprint to meet the surge in online shopping demand.

    “At the start of Covid, the world rapidly moved online and the surge of e-commerce led to outsized revenue growth,” Zuckerberg wrote in his memo to staff last month. “Many people predicted this would be a permanent acceleration that would continue even after the pandemic ended. I did too, so I made the decision to significantly increase our investments.”

    Then the market shifted.

    “People are terrible at predicting the future, and we always think that what’s happening now is going to happen forever,” Angela Lee, a professor at Columbia Business School who teaches venture capital, leadership, and strategy courses, told CNN. “But the reality is that the pandemic was a black swan event, and none of us knew what would happen going forward.”

    One by one, the visionaries of Silicon Valley issued mea culpas. The founders of Stripe, Twitter and Facebook each took turns admitting they either grew their companies too quickly or were overly optimistic about pandemic-fueled growth in their sector.

    “We were much too optimistic about the internet economy’s near-term growth in 2022 and 2023 and underestimated both the likelihood and impact of a broader slowdown,” Patrick Collison, CEO of Stripe, wrote in a note to employees last month announcing 14% of the staff would be cut.

    It wasn’t only a shift in consumers living their lives offline again that hurt the industry. The tech sector was particularly pummeled by the impacts of rising interest rates this year. Silicon Valley as a whole is arguably more sensitive to interest rate hikes than other industries, as many tech companies rely on easy access to funding to pursue their ambitious projects, typically before even turning a profit.

    In a move to tame inflation, the Fed approved seven-straight rate hikes in 2022. Since the beginning of the year, the tech-heavy Nasdaq index shed more than 30% as of Dec. 21. By comparison, the Nasdaq soared more than 40% in 2020 and a further 20% in 2021. And the S&P 500’s Information Technology sector shed more than 28% this year through Dec. 21, considerably higher than the broader S&P 500’s fall of just 19% over that same period.

    Apple’s market cap now hovers just above $2 trillion. Amazon’s stock has shed some 50% year to date. And shares for Meta have been hit even harder, losing nearly two thirds of their value in 2022. Once a trillion-dollar business last year, Meta has since seen its market value drop below companies like Home Depot.

    The shift in sentiment for tech has also hit the next generation of companies that aspire to be household names.

    Global venture funding hit a nine quarter low of $74.5 billion in the third quarter of 2022, according to data from analytics firm CB Insights. This marked the largest quarterly percentage drop in a decade (34%), and a 58% decline from the investment peak reached in the fourth quarter of 2021.

    In another sign of how this played out in the startup world: more than two new unicorns (startups valued at $1 billion or more) were born on average per business day in 2021, according separate data from CB Insights. That rate dropped to a pace of less than one new unicorn for every other business day in the third quarter of 2022, per CB Insights’ most recent analysis, the lowest since the first quarter of 2020.

    Lee, who is also the founder of investing network 37 Angels, said when she met with tech founders this year, “I have said these words, which is, ‘I might have done this deal last year, but I am not going to do it now.’ And I’ve heard a lot of other people say that as well.”

    While the belt tightening might be painful for tech founders, Lee says she views it as a good thing for the tech industry overall. Many industry insiders have long said these sorts of corrections can help weed out some of the excess in the market and ensure more financially viable companies are the ones that survive.

    “Right now, there are like a lot of headlines that are just like, ‘The sky is falling, the end is near,’ and the way that I describe it is more of like a return to normalcy,” said Lee, noting that most charts tracking VC spending (from the number of mega-rounds to the number of IPOs) had a huge hump in 2020 and 2021 when interest rates were low, and now these charts are starting to look like how they did in 2019.

    “I would just call it like a ‘return to sanity,’ versus like, ‘the sky is falling,’” Lee said. “I do not think venture is cratering, or the tech industry is cratering as an industry.”

    But for now, at least, there appears to be no end in sight to the pain for Silicon Valley and those who work in it.

    In his own memo acknowledging job cuts at Amazon, CEO Andy Jassy said the layoffs at Amazon, reported to total some 10,000 roles, would continue into 2023. At a conference last month, he called the earlier hiring spree a “lesson” for everybody.

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