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Tag: Starting a Business

  • I’ve Been a Tech Entrepreneur for Over 20 Years — Here Are 5 Key Lessons I’ve Learned Along the Way

    I’ve Been a Tech Entrepreneur for Over 20 Years — Here Are 5 Key Lessons I’ve Learned Along the Way

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    Opinions expressed by Entrepreneur contributors are their own.

    From the moment of conception to the pinnacle of success and beyond, startups encounter bumps, grazes and sometimes giant crashes along the way. Building a successful company that goes “all the way” takes grit and determination — and learning from others is one of the best ways to get inspired.

    Throughout my many years in the world of tech startups, there are a few key ideas that have stayed with me. Here are five objectives that have proven useful:

    Related: 6 Timeless Strategies That Drive Successful Entrepreneurship

    1. Understanding your audience

    When it comes to understanding the needs, wants and mindset of your target audience, the dogfooding theory is a great way to go. It is irrelevant to produce a product or business for a customer you think exists. Instead, you must ask yourself the following: Would I actually use this? Does it give added value? Does this customer actually exist?

    While I was leading the development of Windows Defender at Microsoft, we would “dog food” everything — the whole operating system and every piece of software included in it. It’s a critical element of developmental experimentation. We used to see these huge corporations building products they think people want, but they weren’t actually consumers of the product themselves. Like a chef creating a dish that he himself wouldn’t eat. Why make the products when you don’t believe in their value?

    Feedback and constant testing are also imperative. Keep going until you get the top results that you desire. There’s no law about how many times you can improve a version of a product.

    2. Importance of building the MVP-way

    The phrase MVP (Minimum Viable Product) was first coined and defined in 2001 by Frank Robinson and later popularized by Steve Blank and Eric Ries. In his book, The Lean Startup, Ries commented:

    “The minimum viable product is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort.”

    Establishing an MVP is a critical way for companies to develop a gateway to success. Through an MVP, you can gauge how well something is working and whether people actually want it and find it useful. Put simply, building an MVP is a useful way to assess risk. Once it’s circulating, you can see where and what you need to improve — but taking that first step by putting something out there is crucial. Then you can test away to your heart’s content and utilize feedback where it’s constructive.

    Related: The Most Valuable Lessons These 5 Top Entrepreneurs Have Learned

    3. The F-word

    Another important aspect of business-building is that dreaded word: Failure. However, failure is okay and actually a necessary evil. Failure can give you a sense of perspective and open up new windows of opportunity in the future. Failure is acceptable.

    Many great entrepreneurs failed multiple times first. From Edison’s legendary multiple tries before he created the electric light bulb to Henry Ford’s initial failure with William H. Murphy in the late 1890s. Yet failure builds resilience, so you must pick yourself up and try again. More than that, though, failure teaches us how to overcome obstacles. You learn where the gaps are.

    4. Have a flexible end goal

    Success in the startup world is not all about unicorns. There’s nothing wrong with slow growth. “Slow and steady wins the race” is an expression for a reason. You don’t have to take your startup public. There are different ways to exit a startup, and being a unicorn isn’t the only option.

    In the tech world especially, everyone wants to be the next explosive big thing — the next Figma, Slack or TikTok. This isn’t typical, though. There are successful companies that built themselves up a lot slower. So, don’t be beholden to what the stereotypical idea of “startup success” is. Goals differ between various companies and products.

    Related: 8 Important Lessons From Leading Entrepreneurs

    5. Don’t be afraid to pivot

    Knowing when to pivot and when to say, “Enough! It’s not working. Let’s try something else” is key in working towards your end goal. Sometimes you do need to simply throw it all away and start from scratch. Typically, it’s easier for a startup than a legacy company to pivot. Take Netflix as an example. They pivoted from DVDs to streaming and then from the reliance on content from other companies to making their own content. Where is Blockbuster today?

    In 2022, we see the same within the antivirus industry. Legacy corporations aren’t innovating in the way the new-generation startups are to protect against next-generation threats. An example of this is the recent attack vector that RAV researchers discovered involving the metaverse and virtual reality.

    More often than not, the solution for legacy corporations is to buy up other products. Their business model is so stable that they are afraid to take on new technology and systems and disrupt their business. Conversely, young tech companies are constantly innovating their own products. We aren’t afraid to change or to take risks. Risk can be a good thing. It may not work all the time, but you may need to take some risks in order to advance your business.

    The main conclusions to be drawn from here are: If you fail — learn from it. Take what you’ve learned, and apply it to future ventures. Additionally, calculated risks often prove worthwhile. Knowing your audience is another major key to success, as is knowing yourself. Taking something you love to do and running with it is always the best jumping-off point.

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    Andrew Newman

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  • This Non-Traditional Financing Solution Lends Money to People Rejected By Banks

    This Non-Traditional Financing Solution Lends Money to People Rejected By Banks

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    Opinions expressed by Entrepreneur contributors are their own.

    Real estate investing is big money, but not everyone qualifies for loans from big banks and other traditional sources. Yet there are private lenders willing to lend money.

    Private money is a way for entrepreneurs with bad personal credit to become small business owners and flip houses. This makes small business ownership more accessible to traditionally underserved communities, such as minorities, immigrants and refugees.

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    Janet Gershen-Siegel

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  • How to Launch a Startup in Turbulent Times

    How to Launch a Startup in Turbulent Times

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    Opinions expressed by Entrepreneur contributors are their own.

    After 2022, the world will never be the same. Yes, let that sink in. However, business as we know it is not over. Turbulent times create opportunities, and while some things go down in flames, the new and often better creations rise like phoenixes from the ashes.

    In this article, you will find insights about what changes the startup market faces now, how it impacts business decisions and business processes, and what you should pay attention to if you want to launch your startup in the near future.

    Related: 4 Ways to Determine If Now Is the Right Time to Launch Your Business

    How has launching a startup changed in recent years?

    In 2022, the financial markets and inflation have posed multiple challenges for startups. Investors realized that many players that got funded earlier and made it to IPO lost their value. Besides, the startup funding in 2021 grew almost to a bubble that just had to burst. Those things combined have contributed to the slowed funding pace, and consequently, to a dramatic drop in the valuations.

    New factors have made startups a different game than in the good years. The VC investments by quarter are down about 50% in 2022 compared to 2021. There is no such thing as free capital now. Investors and angels keep their portfolios close to their chests, trying to wait out the turbulence and see what comes next. Here are several trends characterizing the situation in the startup market as of November:

    • From the funding that does go out, more goes to the active growth stage and early rounds. The seed stage is doing so-so, and the later pre-IPO is the least funded.

    • Companies double down on investments into geographical expansion and growth acceleration in lieu of product development.

    • Heightened valuations are no more. After loud scandals shaking the industry, investors will look more closely at other factors for valuation aside from the company’s revenue growth — namely profitability, vision, management potential and addressable market.

    How to launch a startup in turbulent times using new opportunities

    Though it may seem that this time can not be beneficial for anything, every crisis clears up the slate for new achievements.

    Turmoils create new challenges, which leaves people craving new solutions. Old-school brands like Jeep and Fanta emerged amidst war in reply to unexpected needs and limitations. Uber, Airbnb and WhatsApp are all babies of the recent economic recession and its challenges.

    How can you look for the new opportunities these tough times bring? The exact situation in your industry can vary, but there are several good rules:

    1. Do not pretend the times are not challenging. They are. You can be open about it and ask your customers how you can help to win their trust and build empathy.

    2. Focus on the timely needs. Uber started as a premium taxi service for business executives, but what made them skyrocket was allowing hundreds of thousands of laid-off workers to make a quick buck on the side.

    3. Experiment. No need to jump head-first into the muddy waters. Pick several directions you think may work, and test them. Run polls, bring up your ideas in podcast discussions, and see what makes the most sense for your audience.

    4. Explore untapped markets. In the toughest of times, certain groups of people keep their buying potential. Adjust your product or its positioning to target these groups.

    5. Try new things. Doing what everyone did in the good times and expecting the same results is faulty.

    Examples of startups that got seed funding in 2022

    • Financial and business risks management

    • AI-based healthcare

    • Green energy

    • Environmental consciousness apps

    • Startups that serve startups

    • Food/FMCG subscriptions

    • Climate-related risk-preventing apps

    Related: A Roller Coaster Ride: The Ups And Downs Of Building A Startup During Uncertain Times

    What should a startup founder keep in mind to attract money today?

    Calculated risks are the name of the game. Today, investors look for forethought with detailed predictions of all possible scenarios.

    Showcase your experience: Your website, MVP and appearance offline and online must look professional. Proper email setup is crucial as it immediately gives out valuable information about you. VCs are more likely to invest in second and third-time founders — so you may want to mention your previous endeavors in your fancy email signature.

    Foresee a lean digital environment: Scaling in times of crisis is tricky. Automation and digitalization are two proven shortcuts to efficiency in the possible bottlenecks. Also, the massive layoffs in the tech industry hint that outsourced teams will be sought after in the upcoming year.

    Track niches that get vacant: The competition for the buyers’ dollars is getting fierce, and players in the crowded markets are dying out. It is time to scoop the audience of bigger and slower companies. Putting your marketing money into growing organic traffic rather than buying crazy expensive paid ads can help you reach your top audience with better ROI.

    Put your bets on surging industries: Over the last nine months, many businesses have nosedived while others make their way to the top in days. So far, blockchain and fintech are on a sharp decline. Subscription services and social platforms are on snooze or leveled, though there are amusing newcomers in the field, like the food subscription platforms. The military and everything related is growing exponentially. And while there are established players with stable growth, like healthcare, legal tech, everything cloud and AI, there are also a bunch of new technologies winning over the VC minds. Agrotech, biotech and femtech, to name a few, are taking over the landscape for 2023.

    Related: 8 Practical Tips for Successfully Launching Your Startup

    Should you launch a startup in turbulent times? Even the direst and most unstable economic situations bring opportunities since they bring change. If you are launching a startup in 2023, be smart about it. Pick a fast-growing industry, develop a detailed risk management plan, and show investors your idea’s potential, not just its valuation. With the proper preparation, you can pave your way into decades ahead.

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    Andrei Kasyanau

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  • Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

    Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

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    Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&A series about starting and growing your business. The event will begin at 3:00 PM ET on Tuesday 1/10, streaming on our YouTube, LinkedIn and Twitter channels.


    Entrepreneur Media

    Where can I watch Ask Marc?

    Watch and stream: YouTube, LinkedIn and Twitter

    You can watch on your phone, tablet or computer. Ask Marc will be shown in its entirety on YouTube, LinkedIn and Twitter

    What time does Ask Marc start?

    Time: Tuesday, 1/10 at 3:00 pm ET

    The episode kicks off at 3:00 pm ET.

    Related: Ask Marc: Netflix Co-Founder Marc Randolph on Staying Motivated, Morning Routines and Setting Priorities

    Why should I watch Ask Marc?

    Get free business advice directly from the co-founder of Netflix, Marc Randolph. Marc loves helping founders and small business owners, and this your free opportunity to ask him any of your questions about topics like:

    • Starting a business
    • Growing a business
    • Raising money
    • Building marketing campaigns
    • Best practices
    • Anything you want to know!

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    Entrepreneur Staff

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  • Has Remote Work Impacted Our Relationships With Other Employees? Find Out.

    Has Remote Work Impacted Our Relationships With Other Employees? Find Out.

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    Opinions expressed by Entrepreneur contributors are their own.

    The concept of remote work and the impact it could have on the productivity and motivation of employees, has been in discussion long before the Covid-19 pandemic. A 2013 Stanford University study with 500 employees in China reported that employee productivity increased by 13% as a result of working remotely in quieter environments.

    The pandemic forced employers and governments across the world to adopt the remote work model. According to Statista, the global collaboration software market revenues rose by a whopping $15.9 billion in 2019 to $19.2 billion in 2021. These figures are expected to increase over the next few years, as digital transformation and remote work are here to stay.

    Some companies believe that the best practice is a hybrid-first work model, while others are pursuing efforts to bring employees back to the office. In September 2022, Kastle Systems, a key-card property management company that monitors entries and exits from office buildings, reported that some businesses are close to 50% office capacity.

    So, how has remote work impacted the relationships of employees? The way they connect on a professional level or even in a friendly manner?

    We conducted a survey in the United States across a wide age range, asking the participants about their experiences with remote and hybrid work models, and how it has impacted their productivity and their relationships with their colleagues.

    The participants

    To understand the role of remote work in the internal network of employers, we included participants across 31 states who are either working entirely remotely or with a hybrid work model. The survey sample included a diverse audience, as people of various ages and industries have varying preferences when it comes to the methods and tools they use to perform.

    • 82% of the participants were aged between 25 and 44 years old.
    • 18% were aged between 45 and 55 years old.

    The majority worked across different industries including, but not limited to, finance, software, healthcare and information services.

    Related: Employers: Productivity Among Your Remote Workers Isn’t A Problem — Your Proximity Bias Is.

    Remote work and productivity

    71% of our participants claimed that their productivity has improved over the past two years. A further 21% stated that it remained unchanged and 8% believe that it deteriorated.

    This came as no surprise. Removing the hours of commute, preparing food at home and being close to the family are all elements that employees have appreciated. In the words of Allyson Zimmermann, Executive Director at Catalyst, “access to remote work increases employee wellbeing, productivity, innovation and inclusion.”

    Whereas, no one under the age of 34 found their productivity deteriorating.

    Remote work and relationships with colleagues

    Despite the fact that remote work removes the boundary between work and home, people have been able to establish methods to communicate with colleagues without it becoming a burden. So much so, that for some, remote work has improved their relationships with their colleagues.

    67% of our participants believe that their relationships with their colleagues have improved during the last two years. This figure was sufficiently higher among the younger ages, as 73.8% of the respondents between the ages of 25-34 answered positively.

    This is in line with the findings of Dan Schwable, Managing Partner of Workplace Intelligence, who highlights that “over the past year their relationships have improved with their managers (32%), peers/colleagues on their team (25%), and peers/colleagues on other teams (21%).”

    “When people trust one another and have social capital, you get a willingness to take risks, you get more innovation and creativity and less groupthink.”

    Methods of interactions

    No matter the benefits of remote work, employees can get lonely. Nancy Baym, Jonathan Larso and Ronnie Martin from Harvard Business Review elaborate, “the spontaneous informal interactions at risk in hybrid and remote work are not distractions or unproductive. They foster the employee connections that feed productivity and innovation — these interactions are the soil in which ideas grow.”

    Our survey participants, however, have shared different methods that their employers promote in-person interactions:

    • 26% said that social outings have been their company’s go-to method.
    • 23% of our participants stated their company does so through work retreats and off-site gatherings.

    An interesting point to note is that some companies encourage remote interactions with colleagues:

    • 23% connect through digital Interactive Office Solutions.
    • 11% interact through online video game sessions.

    Admittedly, we have tried the last two points at Covve by hosting virtual game nights and online yoga sessions once per month with great success, connecting our teams.

    In addition to the above responses, we invited the participants to share other activities that would help them interact better with their colleagues at work. The most prominent responses were:

    • The inclusion of outdoor activities and sports in the company’s schedule.
    • Department-wide lunches or occasional dinners with colleagues. This is a technique introduced at Google (and then the wider Silicon Valley) to encourage employees to eat together, connect and share ideas for new projects.
    • The introduction of biweekly or monthly mentorship sessions.
    • Working together on volunteering activities and community service projects.

    Related: How to Strengthen Communication Within Remote and Hybrid Teams

    Conclusion

    The key message from our findings is that while remote work has increased employee productivity and improved their relationships, it did not eliminate the need for social interaction.

    Company networking and bonding is still heavily facilitated at company outings and gatherings. Although online interactions and even video games are novel and rising methods in connecting employees at the remote or hybrid workplace, employees still need to connect over drinks, food, exercise, or even volunteering. This is well explained by a research-backed op-ed by Edward Glaeser and David Cutler featured in The Washington Post, which claims that “over the medium to long term, long-distance employment can’t deliver key benefits — including learning and new friendships — that come from face-to-face contact.”

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    Gleb Tsipursky

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  • 7 Tips to Start a Small Business as a Fresh College Graduate

    7 Tips to Start a Small Business as a Fresh College Graduate

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    Opinions expressed by Entrepreneur contributors are their own.

    As a recent college graduate, you have your degree and possibly some experience from an initial job or internship. But now, you’re interested in acting on your entrepreneurial ambitions and starting your own business.

    Starting a small business is an increasingly popular option for young people — 17% of college graduates run their own businesses while they’re still in college, and another 43% plan to do so shortly after graduating.

    Of course, starting your own business is a lot of work and comes with a huge learning curve. Let’s look at seven tips for starting your own small business as a college graduate.

    Related: 11 Steps to Starting a Successful Business in Your 20s

    1. Decide what kind of business you want to start

    Your first step should be to determine what kind of business you want to start and run. For instance, do you want to start a restaurant, offer a service-based business or do something else entirely?

    To determine the kind of business you want to start, think about business ideas you’ve had in the past, and consider the kind of work you like to do. You should also look for current opportunities in the market you can take advantage of. Above all else, consider what skills you have that might provide value to other people.

    2. Register your business

    Your next major step is to register your business. There’s a lot involved with this step, including:

    • Deciding on a business name: Your business name must be 100% unique to your state. For the best results, try to come up with a business name that sounds good, is easy to spell and won’t blend in with the crowd.

    • Apply for an EIN: An employer identification number (EIN) is a unique number assigned by the IRS to businesses operating in the U.S. You’ll need an EIN to open a business bank account and register your business.

    • Choose your business structure: Next, you’ll need to choose your business structure, like an LLC, corporation or sole proprietorship. The business structure you choose can affect what tax breaks you benefit from and how many employees you can hire.

    • Register your business: Finally, register with your state’s Secretary of State office. You’ll need to provide all the above information and pay some minor fees.

    3. Come up with a business plan

    Think of your business plan as the guiding document that outlines what your business is about, how it will achieve its goals and who it serves. A business plan helps guide your business, and it’s necessary if you want to receive financing from investors.

    Write a detailed business plan, including cash flow projections, target audience research and your expected marketing strategy. If you’re unsure where to start, you can use a free business plan template to get started.

    Related: The 3 Things College Taught Me About Being An Entrepreneur

    4. Identify your target audience

    At this stage, you need to determine your target audience. This is the group of people most likely to buy from your brand or subscribe to your services. You can do this by researching keywords, performing marketing research and doing competitor analysis.

    In any case, you need to know who your target audience is in terms of attributes like gender, age and buying habits. The better you know your target audience, the more effectively you can market directly to those prospective customers.

    5. Decide how you’ll finance the business

    No business can get off the ground without financing of some kind. Unless you have a nest egg you’ve saved up for this purpose, odds are you’ll need to seek out financing from other sources.

    You can do this in a few different ways:

    • Try applying for a business loan, either from a bank, credit union, the U.S. Small Business Administration or non-bank lender.

    • Appeal to venture capital firms and other investors by presenting them with a business plan and details about your company.

    • Ask friends and family members to pool money together, then promise to pay them back once you start turning a profit.

    Consider your finances and how you’ll acquire money before committing to any business idea.

    6. Keep your expenses low

    Even after acquiring funds, your business is unlikely to turn a profit for the first few years of operations. Therefore, it’s wise to keep your expenses low as you start your business. To cut down on costs, you can do things like:

    • Living with your parents, so you don’t have to pay rent.

    • Working a side job while diverting most of your effort toward your entrepreneurial endeavor.

    • Doing a lot of the hard work in your business yourself rather than hiring employees. This isn’t a great long-term strategy, but it may be necessary in the beginning.

    Related: Should Entrepreneurial College Students Go Big or Go Small After Graduation?

    7. Be ready to pivot

    Your initial business idea might not work out as you expect or hope, so you should always be ready to pivot or change your business plan. While it might be difficult or uncomfortable, navigating through hurdles and challenges will allow you to learn valuable lessons on how to run a business and identify mistakes to avoid in the future.

    For instance, let’s say you have an initial idea to provide one product to your target audience, but you discover that you can produce a better product for cheaper. It may make sense to switch your business plan and pivot toward the other product. Being flexible and adaptable are key attributes for all small business owners.

    There’s a lot that goes into starting a business, and almost half (47%) of all small businesses won’t last longer than five years. But by coming up with a plan and being strategic and flexible, you’ll increase your likelihood of success, and you can continue your entrepreneurial journey with the confidence to grow to greatness.

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    Joseph Camberato

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  • 9 Best Business Books for Entrepreneurs in 2023

    9 Best Business Books for Entrepreneurs in 2023

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    Many of the most successful business leaders, from Warren Buffett to Oprah Winfrey to Tory Burch, share a common thread: They are voracious readers. Books have the power to educate, inspire and give you a fresh perspective on what you can do to improve your business and personal growth.

    As 2023 begins, Entrepreneur‘s editors have hand-selected the following list of best-selling books that will give you a concrete roadmap for your entrepreneurial journey ahead. Whether you are launching a business, side hustling for the first time or looking to ramp up your existing business, this selection can be your blueprint for a successful and fulfilling year.

    Related: See what’s on sale now at the Entrepreneur Bookstore

    Now in its 8th edition, Start Your Own Business covers every detail of what entrepreneurs will face in their first three years of running a business. Okay, we know a lot of books profess to be a “one-stop shop” for everything you need to know, but this edition more than lives up to that claim. Experts from all industries chime in with clear, concise and easy-to-understand advice to get you on your way. It is an indispensable resource that you will find yourself returning to repeatedly as you progress. Simply put, it is the bible of startup business books. Buy now

    After 30 years of telling it like it is, we’ve collected legendary millionaire-maker Dan S. Kennedy’s best sales and marketing wisdom into one tome, The Best of No B.S. Kennedy’s frank and, well, no b.s. approach to educating readers is fresh, fun and most importantly, it works. Kennedy breaks down what really matters in your marketing, how not to get distracted by ego-centric goals that actually don’t add up to any monetary value and so much more. If you want realistic, straight-talking marketing advice, this is the book. Buy now

    This book is perfect for entrepreneurs who want to get started fast. The Ultimate Guide to Shopify shares all the inside tricks to getting the most out of Shopify’s low-cost, low-risk platform. It is packed with easy-to-digest and simple-to-implement advice on everything from product selection to targeting your ideal audience to managing your inventory. Many people who use Shopify leave its most powerful functions unused — this book will teach you how to leave no stone unturned and no tool unused to accomplish your goals. Buy now

    Related: A heartwarming and inspirational book for entrepreneurial kids

    Facing debilitating fatigue and depression, best-selling author Ben Angel set out on a 90-day mission to find and conquer the root of his issues. Enlisting the help of biohackers, neuroscientists, doctors and New York Times bestselling author Dave Asprey, Angel discovered a world of wellness and in Unstoppable shares tactics that have helped him reduce stress, increase focus, improve physical performance and eliminate fears. This is a compelling and useful guide to healthier, happier and more productive living. Buy now

    Based on interviews with hundreds of successful people, leadership and success coach Brian Tracy’s Million Dollar Habits shares insights from their habits that we can all use to work more effectively, make better decisions and ultimately boost our income. Tracy breaks down how getting into the right habits will give you a better handle on your finances, give you better physical health, strengthen relationships and help you turn your personal and financial dreams into reality. Buy now

    Related: Read the best-collected writings of influential entrepreneurs

    “Work less and make more money” sounds like a pipe dream, but Perry Marshall has a simple theory for marketing pros: You can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. 80/20 Sales and Marketing outlines his process for identifying your precise customers, and the book comes with access to a powerful online tool that helps marketers track and improve positions on search engines, differentiate themselves from competitors and gain a foothold in the market. Buy now

    This comprehensive companion to Start Your Own Business is a deep-dive into what can be the most critical step to launching a successful business. Before you spend a penny on your idea, Write Your Business Plan will help you vet your concept, fine-tune it and give you advanced insights into where your advantages and pain points lie. Unfortunately, there are no crystal balls that will let you know with certainty if an idea will succeed, but having a solid plan is the next best thing. Buy now

    Social media seems so simple, but as anyone who has tried to get more than get a few likes on a great sunset photo knows, it can be confusing and frustrating. We pulled together a team of experts to create The Ultimate Guide to Social Media so that startup founders can learn efficient and effective brand-building techniques without having to become social media mavens. The book breaks down all of the best practices for the most well-known platforms and identifies what business owners can do on their own, and which initiatives they may want to farm out to save time and energy. Social media, it goes without saying, is the most powerful tool a brand can use to get its name out there — and using organic tactics, won’t cost you a penny. Buy now

    Serving as a compliment to the tactics outlined in Unstoppable, Ben Angel’s The Unstoppable Journal is a planner to help you structure your day and reach your goals more efficiently while helping you identify triggers that destroy your focus, zap your energy and bring on anxiety. The journal offers tips along the way, and we especially love that it forces you to put down your devices and be mindful about your journey. Buy now

    Check out the entire selection of the best business books to kickstart 2023 here.

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    Entrepreneur Staff

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  • 3 Lessons Entrepreneurs Can Learn From The Rise and Fall of History’s Biggest Companies

    3 Lessons Entrepreneurs Can Learn From The Rise and Fall of History’s Biggest Companies

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    Opinions expressed by Entrepreneur contributors are their own.

    Only recently, just before the pandemic, it seemed big companies were on a roll. A few “superstar” companies were dominating software industries and reaching their tentacles into multiple sectors. Market share was concentrated in much of the economy, the performance gap between large and small companies was widening and people were forming fewer new businesses. An article in Harvard Business Review reported concerns that “a lack of competition was strangling the U.S. economy.”

    Many of those worries have begun to fade. We’re seeing a historic surge in new business creation and a shrinking performance gap between big and small businesses. The pandemic, with its “Great Resignation” and “Quiet Quitting,” was only a catalyst, accelerating an inevitable change — inevitable because that’s the nature of large organizations. They can’t sustain dominance for long, and indeed the profitability and longevity of big companies have been shrinking for decades. The superstar companies, now suffering from depressed stock prices, are laying off thousands of talented employees, giving way to smaller firms that are still hiring.

    While this is a striking change of events, it follows a cycle that has existed since the beginnings of capitalism. By looking back at previous cycles of creative destruction, in which large firms have risen only to fall to scrappy smaller competitors, entrepreneurs can find many lessons that are applicable today.

    Related: How Looking Back at History Can Make You a Better Entrepreneur and Leader

    Lesson 1: Take advantage of complacency

    The first lesson is that large companies tend to grow complacent the more successful they become. This provides an opening to smaller companies that are hungrier and more ambitious.

    For example, the East India Company, chartered in 1600 and arguably the world’s first big business, once operated not only ships and warehouses but armies of soldiers to enforce colonial exploitation. Enjoying a monopoly on imports of tea and other staples, its power was so great that Adam Smith devoted a large section of The Wealth of Nations to criticizing its heft. Yet the company became a victim of its own success, eventually declining as its leaders enriched themselves, got caught up in politics, and stopped innovating.

    The same lesson applies today. As soon as large companies think they’re in a solid situation, they relax and start enjoying their position. That’s the perfect time to enter the market with an innovation or a fresh way of thinking.

    Lesson 2: Powerful connections aren’t everything

    The second lesson is that entrepreneurs can still beat out larger companies even if they lack the same connections to power. History shows that “right” can often beat “might.”

    Consider the example of wealthy Robert Livingston, who funded Robert Fulton’s successful invention of the steamboat in 1807. Livingston used his connections and wealth to gain a monopoly of the ferry business between New York City and New Jersey. But scrappy Cornelius Vanderbilt, with no social standing or education, dared to challenge Livingston’s privilege and won a landmark Supreme Court case, Gibbons v. Ogden, striking down interstate monopoly charters. Thanks to Vanderbilt’s relentless push for efficiency and lower costs – and the new country’s distaste for government-backed privileges, he gained the capital to improve not only ferries but ocean-going ships and then railroads.

    Vanderbilt proved that companies that rely on personal connections often become over-confident, believing themselves protected from competition. This makes them vulnerable to smaller competitors who are willing to call out their unfair practices.

    Lesson 3: Big companies prefer stability to innovation

    By the end of the 19th century, steel had become fundamental to the economy, and Andrew Carnegie had the biggest and best factories. Like Vanderbilt, he had rapidly expanded by keeping costs low and reinvesting profits. The remaining steelmakers were so concerned about his moves into their markets that they pressed J.P. Morgan to buy him out for the then incredible price of $480 million.

    After Morgan did so, creating U.S. Steel, he failed to maintain Carnegie’s aggressiveness, allowing tiny rivals to expand. Fearing antitrust and preferring stability and dividends to risky growth, U.S. Steel failed to innovate and eventually fell apart with foreign competition and the rise of steel mini-mills in the 1960s.

    U.S. Steel’s preoccupation with stability is common among large firms, and it’s an opportunity for smaller competitors to rise up. Consider the many brick-and-mortar retailers that failed to invest in e-commerce until it was too late. They assumed they were safe because of their size, but their failure to innovate ultimately caused their downfall.

    Innovation is critical to building and maintaining a competitive advantage — and it gets harder to do as companies succeed and grow. Entrepreneurs, as guerillas, can often find openings of attack against even the mightiest of gorilla companies.

    Related: 6 Ways Small Businesses Can Win With Big Corporations

    We need big and little

    The history of creative destruction shows us that the current travails of Big Tech companies like Meta are nothing new. Large companies tend to fall prey to a combination of hubris and complacency, while ambitious entrepreneurs continue to find openings to take advantage of emerging technologies and market trends.

    Energetic commitment and talent will beat resource-rich rivals, as long as entrepreneurs pick their fights wisely. There are two reliable ways of spotting opportunities to do so.

    First, as companies get bigger, even well-managed ones must leave opportunities on the table — market segments or product opportunities too small or too different for them to do well in or focus on. These often provide windows of opportunity for small players. Today’s small markets can become tomorrow’s large markets.

    Second, new technologies and platform shifts inevitably create openings for nimbler firms, whether in specialized areas such as digital marketing or in transformative areas such as blockchain. Big companies almost never move fast enough.

    Finally, in assessing today’s large companies, it’s important to remember that their success usually came from a basic entrepreneurial achievement combined with an organizational mindset. As entrepreneurs grow their businesses, they should be mindful of the competencies they have developed and remain intent on building new ones over time. New competencies — fueled by innovation — will likely increase their trajectory in growth and value.

    A modern economy still needs big companies, which are essential to producing goods and services at scale at an affordable price. That’s where they excel. But we also need entrepreneurs to challenge them wherever they fall short — and eventually, replace them as new giants to move the economy forward.

    For pundits and other desk-bound observers, bigness might seem inevitable. But bigness also inevitably corrupts. The vitality is not in supposedly “professional” management but in scrappy entrepreneurs.

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    John Landry

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  • 3 Lessons for Creative Entrepreneurs

    3 Lessons for Creative Entrepreneurs

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    Opinions expressed by Entrepreneur contributors are their own.

    When people say, “Well, everyone has to start somewhere,” they’re usually not referring to drop-outs like me. I was a pretty rebellious kid, to be honest, and at age 16, I’d managed to flunk most of my classes — all but art and technology — so, I dropped out. You could say I wasn’t exactly setting myself up for success, but what 16-year-old doesn’t like a good challenge?

    One thing I knew was that I wanted to use my art skills, so I set my sights on becoming a designer and applied to graphic design school. But my low grades and lack of detectable academic skills did me no favors, and my application was rejected. Irritated, I got a job working at a creative production agency as a tea boy (yes, it’s exactly what it sounds like). It didn’t take me long to realize that if I made the tea badly enough, my colleagues wouldn’t request it as often. I’d then have more time to figure out how to make myself actually useful at the company.

    But the biggest challenge I faced at the agency was not the tea kettle; it was my family. I was the son of one of the agency’s three owners, which meant I had to do twice as much work to gain acceptance from my fellow employees. But it soon became clear that it wasn’t working. Two weeks into my tenure, my older brother, who’d been at the agency for a few years, pulled me aside. “Everybody hates you,” he said.

    That stung. I couldn’t believe it. I was hurt, angry and more than a little embarrassed. But that harsh slap of reality motivated me to prove myself over the next 20 years by consistently searching for ways to make myself valuable to the organization. By the time I was named CEO some two decades later, I’d worked in nearly every position. Along the way, I learned lessons that would end up being incredibly useful to me as CEO. And I only could have learned them by slowly moving up the ranks and working in all corners of the business.

    Here are three lessons I’d like to pass along to any inspiring entrepreneur:

    1. Don’t believe what you see in the movies

    Entrepreneurship is not for the faint of heart: New problems, scary unknowns and intriguing (but distracting) opportunities will challenge you every day. And you’ll second-guess yourself every step of the way while others rely on you to make decisions. People will rely on you to make the right decisions — and they expect you to do it with a degree of confidence, whether you have any or not!

    Movies love to depict entrepreneurs with automatic access to lavish parties, luxury cars and a golden ticket to Silicon Valley. In this case, life doesn’t imitate art. Entrepreneurship includes many struggles. And if you’re lucky, and your company begins to grow, your struggles grow as well.

    In fact, you can compare entrepreneurship to parenting. Some of the most difficult, challenging and stressful moments in life involve raising a child. The bigger the child, the bigger the mess, right? It often feels like an uphill battle trying to keep the house clean. But parenting is also magic. It includes some of the most moving and memorable moments of your life. Parents and entrepreneurs often find themselves in high-pressure situations, managing unique personalities and getting zero credit. But these facts hold true for both:

    Despite the difficulties, you can achieve success with persistence. As Benjamin Franklin once said, “Energy and persistence conquer all things.”

    Related: 4 Success Secrets for Creative Entrepreneurs

    2. Passion supports persistence

    As an entrepreneur, you need passion to succeed. It inspires your business plans and sets you apart from the competition. Your passion attracts the right customers and employees, and perhaps most importantly, gives you the motivation to deliver on your mission.

    If you want to give everything to something, you have to do what you love. Otherwise, you’ll burn out, get frustrated and be tempted to throw in the towel. To identify your purpose, ask yourself:

    • What was I put on this earth to do?

    • What motivates me to get out of bed every morning instead of languishing under the covers and pondering life?

    • What makes me tick?

    Once you identify your purpose, take a step back and examine your career. Ask yourself: Does my career feed my purpose? Stepping into the business world means choosing a venture you believe in and feel passionate about. Find a way to tap into that purpose and drive yourself forward to achieve the best possible outcome.

    That somewhere starting point requires a vision and goals to achieve success. Where do you want to see your business in one, five and 10 years? Every day, check the alignment of your goals and your passions with your plan for the future.

    My purpose is creativity. It makes me tick, and it drives me forward in my career. In my world, it’s essential for me to understand the creative process, how people think and work. By thinking creatively, I find more solutions to problems and even challenge my own assumptions.

    Related: Remember, Persistence Pays Off. Stay Motivated With These 5 Tips.

    3. Defend, cherish and promote creativity

    Creativity is born from adversity and constraint. Growing up, I was very familiar with both. My parents played infidelity tennis through much of my childhood, fighting and tormenting each other while my brother and I could only look on. My constraint was the academic system, which crushed my spirit. It wasn’t the right fit for me, and it didn’t give me what I needed at that time.

    Adversity pushed me towards creativity to ease my anxiety and escape from my parents’ tortuous relationship. I channeled my passion for the creative process into drawing, building and creating, which also served as a rebellion against the constraints of the academic system. My creative spirit protected me and helped me thrive, despite the upheavals happening at home.

    To an extent, the creative spirit represents a higher power in humans. And while creativity doesn’t come naturally to everyone, it lives in us all. Entrepreneurs need to use the creative process to solve problems, escape troubled times and leverage that creativity in good times to develop products and innovate. I launched my company in 2011 with the mission to unlock creativity through liberating technology. That purpose hasn’t changed, and it still gets me out of bed in the morning.

    The struggles I faced in my career and personal life, along with my passion and creativity, shaped me into the leader and entrepreneur I am today. If you have the next great idea, give yourself permission to explore it, and see where it goes. Use your experiences, your purpose and your creativity, of course, to unlock your potential.

    Related: 7 Tips for Emerging Creative Entrepreneurs

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    Simon Berg

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  • How to Acquire Your First 100 Customers as a Fintech Startup

    How to Acquire Your First 100 Customers as a Fintech Startup

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    Opinions expressed by Entrepreneur contributors are their own.

    In 2008, Kevin Kelly, the founding editor of Wired, proposed the 1,000 True Fans theory. Attract a thousand loyal fans to your Fintech startup or any other business – and you’ll make money. However, this might seem unrealistic for a Fintech startup.

    Li Jin, the co-founder of Variant Fund, lowered the initial goal to 100 loyal customers. In her opinion, businesses can succeed by giving their most loyal fans more value at a higher price. Although this number of clients sounds quite realistic, attracting 100 brand followers in a highly competitive environment is difficult. You can achieve this goal with a clear marketing strategy for Fintech startups. Let’s look at the most efficient ways to acquire your first 100 customers.

    Related: 7 Things to Consider Before Launching a Fintech Startup

    Typical problems Fintech startups face

    Recruiting the first 100 grateful clients is difficult. The market has strict requirements for newcomers:

    The industry has a low barrier to entry

    According to Statista, the number of startups in the U.S., EMEA, and Asia-Pacific has nearly tripled in the past 4 years. Consumers like mobile banking apps, so investment in Fintech companies is growing. Project ideas for the financial industry are more relevant than ever.

    Users don’t entrust sensitive data to unfamiliar apps.

    Users trust financial apps that have a large audience and positive reviews. Although the App Store and Google Play check each platform for safety and quality before publication, not all people buy new products.

    A startup should invent a brilliant Fintech marketing strategy to interest users and convert them into loyal customers.

    A business doesn’t know how to turn customers into leads.

    To make a product visible and demanded, startup initiators must understand their target audience and know how to convert one-time visitors into leads.

    An efficient working sales funnel will introduce a product to users and lead different clients to purchase. An advanced Fintech marketing strategy will help to build scenarios of interaction with each customer type to accompany them in sales until they buy a product.

    To acquire its first 100 customers, a business should use a proven Fintech marketing strategy. So, here are five ways to acquire new customers:

    1. Use personalization to communicate with your target audience

    According to Epsilon, 80% of users prefer brands that offer personalized services.

    Project initiators should remember that all customers are unique, adapt software solutions to specific purposes, and personalize marketing messages. Specialists interview users to find out their problems and segment them into groups.

    This division of the target audience will help build more personalized communication with customers. Augmenting Fintech startup marketing with AI will help you create targeted text messages and product/service recommendations.

    Related: Launching A Fintech Startup? Here’s How We Built Ours

    2. Convince customers with powerful words: Build a content promotion strategy

    When users are looking for software solutions for financial issues, they search on the internet. By entering keywords, they find relevant material. Marketers can use people’s desire to learn more information and compare apps to build a content promotion strategy.

    The main thing is to find keywords that will answer customers’ concerns and create useful content. Write an article comparing several services, and favorably disclose the advantages of your financial software. Create a top list of investment apps mentioning your product. Tell a post-story of a customer who solved a problem with your app, and describe its functionality.

    Various content will encourage potential customers to try a free version of the product, sign up for a demo or buy a discounted subscription.

    3. Take care of the visual component of a Fintech app

    Many studies confirm that product branding has a direct impact on the decision-making process. Navigation, colors, styles, and focus on customers’ values determine whether people buy a digital product.

    Everything is important: the message of the text, the font size, the distance between elements and the color of objects. The right combination of these encourages customers to take targeted actions.

    Involve experienced UX/UI designers with the knowledge of key psychological principles in creating a landing page. They will place priority buttons so that users can easily find and click them. An advertised object must point at a call-to-action element.

    4. Make gamification in financial software your trump card

    Gamification has attracted the attention of non-gaming app creators. According to Yu-kai Chou, customers feel successful when using apps. This mechanism works just like psychological triggers, making it easier to interact with serious financial programs.

    Gamification can become a lead magnet. Surely, customers would be interested in a Fintech platform integrated with a fitness tracker. A bank can give an interest rate of 3% for reaching a fitness goal of 10,000 steps. An offer of investment education in a simulated environment sounds enticing as well.

    By cleverly advertising financial product game features (avatars, quizzes, rewards, infographics, etc.), you’ll surprise customers and gain new ones.

    Related: 6 Great Content Marketing Examples for Fintech Startups

    5. Resort to referral Fintech marketing

    In 2012, Nielsen found that 92% of people trust word of mouth more than traditional advertising when making purchasing decisions. The situation has not changed yet: Nine out of 10 buyers trust reviews of their friends, acquaintances and other users.

    Use referral marketing to reach the target figure of 100 clients faster. It is a powerful mechanism for acquiring new customers. Ask your first users to share positive impressions about your brand with their acquaintances, and offer them a pleasant bonus for that (a cash reward, an individual discount, etc.).

    Engaged customers will tell a story of a product/service value better than a marketer will. They reveal the benefits of the brand from the user’s perspective. Conduct a quick survey to find out what rewards your clients want. Work with them until you gain the right number of loyal customers.

    It won’t be easy to get your first 100 clients, but we have pointed out five of the most effective major ways to do so. Start small, test ideas, and use different combinations of marketing Fintech activities. Through trial and error, you’ll discover a working formula for success.

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    Alexandr Khomich

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  • 4 Secrets to Finding the Right Investors and Raising More Money

    4 Secrets to Finding the Right Investors and Raising More Money

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    Opinions expressed by Entrepreneur contributors are their own.

    While the market may present uncertainties at the moment, fundraising efforts are surely continuing. Luckily, Verbit has seen great success in fundraising, raising more than $600 million over the company’s lifecycle and securing our Series E round late last year.

    It’s not a given that investors from around the world will be able to understand your vision. We’ve been fortunate that they’ve seen our potential and understand our mission — so here’s what it takes to fundraise successfully as a private company and how you, too, can navigate investor relations to ultimately find the right people to back you.

    Related: 5 Tips for Navigating the Entrepreneur/Investor Relationship

    Serve as the “Chief Storytelling Officer”

    In fundraising, it’s all about storytelling. It’s about really demonstrating the founder-market fit.

    In my previous role as a lawyer, I identified a need and I became dedicated to seeing through my vision to build the solution. If the CEO is also the founder of your company, then it is most likely that they’ll be your “chief storyteller” as well. As the founder of Verbit, I’ve needed to master how to best tell the Verbit story. I needed to be able to articulate and explain our unique story and values, but more than that, precisely how an investor would reap success by aligning with us.

    We have investors in Asia, Europe, the U.S. and Israel. Part of our success can be attributed to being able to convince these investors from every continent on the planet — who come from different cultures — why we’re worth it. When you can cater the pitch to them specifically, you’re much more likely to be successful and align the interests of everyone for shareholder value.

    It starts with storytelling. However, when you get to the point of a real opportunity, it’s not just the storytelling aspect. You need to make the investors fall in love with not just the story, but also you.

    Know how to navigate investor organizations

    For successful fundraising, it’s all about speaking to the right people — those who can make the decisions. If you’re a B2B company, speak to the B2B partner. Find out who they invested in previously that’s similar to you and what their interests are.

    You’ll also have better chances of getting through to consideration when the decision-makers hear the pitch from you directly. To make an impact and also make sure no time is wasted, you must enter into talks with the actual decision-maker at the firm. Say no to finders or associates.

    Once you’re in the room — or on Zoom — with them, aim to build a partnership around an understanding of what makes them excited. Speak to a partner who you can build a mutual understanding and relationship with and discover if the funds and offer are relevant. Then, you just need to make sure the terms are good and fair. Establishing this shared vision and alignment is critical.

    Understand how to approach inbound investor leads

    If investors reach out to you, that’s great — but take the time to find out why they’re asking. There are five key questions we typically ask and reference, which allows us to vet inbound requests and make sure those who are reaching out are serious.

    Here’s our cheat sheet:

    1. How did you hear about [company name], and why does [our industry] interest you?
    2. What is the check size you usually invest and what are the growth rates you’re looking for?
    3. What does the investment process from your end typically look like?
    4. Who would be the partner sponsor that will support the deal? (i.e. If a junior employee or associate is doing the reach out, then find out who the decision maker is. Make sure the decision maker is in the room or in the Zoom meeting.)

    Answers to these questions provide a lot of valuable information for you to see if there’s a real fit. Remember, they need to choose to invest in you, but you also need to feel good about them. Additionally, even if the timing doesn’t work out for an investment, there’s also great value in continuing to build relationships with individuals at the firm anyway.

    Having relationships in place ahead of time will allow you to create real momentum and will result in making your working relationships incredibly strong ones when the time comes.

    Consider your term sheets

    Then, when it comes to the terms, having informal talks that drive the discussion and negotiations can be helpful. You want to know what the likelihood is that the deal will be approved. I’ve heard many stories of signed term sheets and parties that backed off. I also hear it more and more often.

    If you sign a term sheet, will it get done? What’s the probability of final close? Validate that by asking about the process and understanding what’s needed by an investment committee. At the end of the day, investments provide options. It’s not always best to take the highest valuation.

    Investors need to make assessments on both your tech and your story. You need to access whether they bring you not just the funding, but the right team to help you and guide you to your goals. Make sure they believe in you.

    Ultimately, a company looking for fundraising must demonstrate the market size, how capable their founder is, the company’s technological moat, its proven business model and profitable revenue growth. Access to this information will arm partners with the information they need to invest in you.

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    Tom Livne

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  • 5 Ways to Make Money With a Mobile App for Your Business

    5 Ways to Make Money With a Mobile App for Your Business

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    Opinions expressed by Entrepreneur contributors are their own.

    Mobile apps continue to grow in popularity, which offers little surprise when considering the ubiquitous nature of the smartphone. This scenario leads many companies to consider crafting their own app, likely targeting both Apple iOS and Android platforms. Sometimes their goal for the app involves generating publicity for their business or even driving engagement from their customer base.

    However, in many cases, businesses craft a mobile app simply as a source of revenue. In this situation, it becomes critical to fully understand the potential revenue models available to any app. This understanding then informs the process of evaluating which model makes the most sense for the business.

    So let’s take a high-level overview of the different revenue models available to entrepreneurs building a mobile app and how to evaluate these models to help you decide on which one provides the best opportunity. Remember, this analysis needs to happen before you design any interface wireframes or write one line of code. In the end, a successful app launch likely depends on making this initial effort.

    Related: How Can App Makers Improve Revenue and Keep Users Engaged?

    In-app advertising

    Embedded ads within a mobile app offer one obvious approach to generating revenue. However, this revenue stream really only applies to free apps, as displaying ads in a paid app likely hampers the growth of the app’s user base. In fact, a common practice in mobile games or other apps involves using an in-app purchase to remove ads.

    Notably, the market for in-app advertising continues to generate significant growth across the planet. According to Absolute Market Insights, the in-app ad market reached $66.78 billion in 2018 and is forecast to hit $472.64 billion by 2027. This growth shows a compound annual growth rate of 24.4% over that 10-year period. Again, any app needs a large user base to generate significant ad revenue, so consider making your app free to attract users.

    The “freemium” app approach

    Somewhat related to in-app advertising, a freemium app also serves to attract a large user base to a compelling app experience. Additional content or features then become unlocked after buying an in-app purchase. In fact, we just highlighted the fact that users take advantage of this approach to turn off in-app advertising.

    This revenue stream strategy is common in gaming apps as well as music production and instrument apps, with the latter niche more common on the iOS platform. A user might own a free beat-making app, and get access to new synthesizers or drum machines after buying an IAP. Some music app developers also use this revenue model to provide new sounds and synth patches to their user community.

    Related: How to Create an App for Your Business With Zero Coding Experience

    Offering subscriptions to generate revenue

    Additionally, other developers are using subscriptions to provide a repeatable revenue source for their mobile apps typically offered on a freemium basis. Not surprisingly, magazines and comic books sometimes leverage this revenue stream strategy. However, note that Apple and Google Play take a cut of any revenue generated using subscriptions; this also applies to any in-app purchase.

    The subscription model can also be very valuable for B2B apps. Creating a mobile app that integrates with a SaaS solution is a great way to expand the platform to a larger audience and deliver more value — which justifies monthly subscription fees.

    Monetize your mobile app data

    Depending on the nature of your mobile app, its data potential potentially serves as a valuable revenue stream. Of course, this valuation ultimately depends on the size of the app’s user base and the nature of the data. When leveraging data monetization as a revenue strategy, you need clearly note this in the app’s Privacy Policy and Terms of Service.

    This is one of the best examples of why you need to determine your revenue model before developing your product. GasBuddy is an example of an app that generated a strong user base with a very sticky venture and zero plans for how to monetize their mobile app. They ended up secretly (i.e. illegally) selling user data and getting into trouble when users started noticing the extra drain on resources and battery from GasBuddy collecting location information.

    While monetizing data isn’t the most popular monetization strategy, it can work if it is done legally and you are completely transparent about it from the beginning.

    Related: Building an App? Follow These 4 Steps to See Things Through

    The traditional paid app revenue model

    Of course, actually charging for an app provides an easy way to generate revenue. Paid apps need to provide users with a top-shelf experience and compelling functionality. As such, these apps tend to be mobile games, music creation apps (including synthesizers) and productivity apps, like video editing or graphic design software. Leveraging the freemium model with certain features unlocked through an IAP also works, but paid apps also provide IAPs. Once again, this approach depends on the overall quality of the app and the functionality it provides.

    Make sure you fully understand the rules of the Apple Store and Play Store and how they will affect your revenue model. Last month, Apple updated their App Store rules to take 30% of sales on “boosts” for social media posts. This is the first time Apple has directly taxed advertising in iOS apps and is just one example of a recent change that could significantly impact your revenue.

    What revenue model makes sense for your mobile app?

    As noted earlier, before one line of code gets written, you need to determine which revenue model works best for your company’s mobile app. This analysis includes figuring out the potential size of the user community and the amount of revenue you’ll need to break even. Those factors directly influence the potential of using in-app advertising and data monetization as revenue streams.

    If your app requires millions of users to become profitable, you need to set realistic goals for reaching those milestones. Personally, we’ve found more success with subscription-based app revenue models that require a lower number of users to reach profitability. But, charging high subscription fees doesn’t work for every app.

    In the end, entrepreneurs need to take this analytical approach to ensure their mobile app truly makes an impact. Anything less simply won’t generate enough interest — or revenue.

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    Andrew Amann

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  • 4 Changes Every Landlord Should Consider

    4 Changes Every Landlord Should Consider

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    Opinions expressed by Entrepreneur contributors are their own.

    As we swiftly turn the corner into 2023, there are many considerations on the minds of those in the real estate industry, including landlords. The past year has been one of change, and experts predict more challenges in the general real estate market and the rental landscape. If you’ve been in the game for a while, you probably realize that what is happening right now is part of a cycle, and things will eventually even out and stabilize once again. But if you’re like me, you want to experience more short-term success as a landlord today. Here are a few suggestions on resolutions to consider to make 2023 a successful year.

    Related: The 5 Types of Landlords Businesses Will Encounter

    Invest in technology to advance your business and properties

    As a business founder and owner, I am acutely aware of just how crucial it is to make investments to experience ongoing success. As an investment property owner, upgrading technological devices within your rental properties is a great place to begin. Whether it is upgrading kitchen appliances, installing security systems such as a Ring doorbell, upgrading in-unit laundry machines, offering fiber optic internet connection (if available) or installing AI technology that can ease the life of your tenants, current and future tenants will appreciate the investments in the property and will likely choose to stay put with these upgraded amenities.

    Also consider investing in a technology platform to help you manage your rental properties. This investment can make your life and job easier as a landlord or property manager and allow you to have all documents on file electronically.

    Depending on the technology platform you decide to invest in, additional benefits could include accepting online rent payments, scheduling maintenance and property inspections, marketing vacant properties with a single click and streamlining security deposit or surcharge features.

    Your time is valuable — invest in a platform that will make your life and your tenants’ lives easy and headache-free. Do your research and find the best platform that fits your unique needs.

    Related: 6 Tech Challenges Facing Remote Real Estate Companies

    Offer tenants easily accessible information

    Whether you are considering investing in technology and upgrading your rental management system, having information readily available for your tenants is a goodwill gesture. If the technology route is not for you, having a good filing system for important documents regarding each tenant is important in general. If a tenant has questions about their lease or a simple question, you will have easy access to that information.

    Better yet, some systems offer tenant portals so that they can access their own information at will. Over my years as a landlord and rental property owner, I’ve found that the easier you can make things for your tenants, the more likely they will continue to rent from you. And turnover is one of the most significant expenses for rental properties, so it is worth the investment.

    Related: 5 Major Deal Points to Know Before Signing a Lease

    Prep for continued increases in rental and property prices

    This past year taught us that the housing market could be volatile. Due to the increasing cost of rent, mortgage rates and inflated housing prices, many landlords and property managers across the country have struggled to keep properties filled and struggled to collect rent payments. As inflation increases, a plan must be implemented to avoid struggles, such as late or unpaid rent payments.

    Seek advice from veterans in the industry and research ways you can improve your proactive business plan to avoid hardships to the best of your ability. Creating a plan or improving on a preexisting one can be done over time and learned and improved upon through personal experiences or others’ experiences in the industry.

    Retain employees in current economic conditions

    At Rentec, we’ve been fortunate to have a high employee retention rate, even after 13 years of growth. I can’t emphasize enough how important it is to retain talent, especially in the current economic climate. Make sure to create a plan to keep employees and ensure they are happy with their job for the next year. Small gestures go a long way. A simple thank you card after a long week or hard project is appreciated and valued by many.

    If possible and on budget, set aside funds to treat your employees. Providing a meal or small work retreat at a local park strengthens the bond between employees and is one good way to have an environment encouraging people to work hard. Combining gestures like this with fair compensation, including competitive salaries and benefits packages, can contribute to higher retention and overall satisfaction rates. I’ve found that one of the most vital actions on this front is to create open, two-way communication channels among leadership and staff, creating an environment of collaboration and teamwork.

    Related: 10 Strategies for Hiring and Retaining New Employees

    While none of us can know what the coming year will bring, there are a few steps you can take to reach all your goals as a landlord or property manager or any other business owner. Investing in technology, creating efficient processes, watching market trends and focusing on employee satisfaction can help.

    Remember, resolutions do not always have to be immediate; instead they can be implemented over time, on your best schedule. Even small improvements can go a long way in any business. I encourage you to begin creating a plan and consider options best suited for your business and investment properties to make the best of 2023.

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    Nathan Miller

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  • 5 Priceless Lessons For First-Time Entrepreneurs

    5 Priceless Lessons For First-Time Entrepreneurs

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    Opinions expressed by Entrepreneur contributors are their own.

    The road to entrepreneurship isn’t as glamorous as what’s portrayed on the #entrepreneur side of Instagram. The formula for success doesn’t contain any jets or fancy clothes or cars but rather a ton of grit and conviction. Growing a company from a two to 30-person team had several challenges. Things like iterating the product, funding and even hiring people to join the journey posed as mountains that had to be conquered by our team. If you’re looking to start a company — you’re in for a wild ride!

    I’m not claiming to be an expert, but I wanted to get these thoughts out there to help anyone in the thick of business ownership. (Or even on the cusp of it!)

    Here are five lessons I’ve learned as a first-time female founder.

    Related: Avoid These 3 Common Entrepreneur Death Traps

    Don’t wait for “perfect.”

    It’s wishful thinking to wait for the stars to align to start moving toward your business goals. You may feel a case of overthinking, but when you’re building a business, speed of iteration will be your best friend to success. Start somewhere. No decision is perfect, and few decisions will result in the death of your company. It’s a matter of making small actionable steps daily to reach your goals.

    Perfection is the enemy of progress. The first iterations of the product will likely be rocky. But getting your product out to the market with beta testers led us to a product we are incredibly proud of today. Without feedback, it is impossible to iterate effectively. I ask myself regularly, “what can I do today to make us better than yesterday?”

    Related: Perfection Does Not Exist. Here’s How to Stop Wishing and Get Your Business Started.

    Bring in the right folks

    Easy enough, right? I believe good people build good teams and good teams build good products. Building your team is one thing that’s vital to the success of your business. The secret behind Smartrr’s growth is the team we’ve built. Finding that talent from scratch was one of the most challenging things I’ve faced. I know I said never to wait for perfection. Still, it’s essential to clarify the type of culture you’re looking to build your business around and focus on aligning the right people that will add value to the specific culture.

    Starting a company is a challenge; having misalignment internally will only distract you from your goals and can be your downfall. Take your time in selecting who is in your inner circle. This includes your team but also all other stakeholders as well; your investors, your partners and your customers. Surround yourself with well-intentioned, ambitious and intelligent people, who are dedicated to solving the problem you seek to build around, and success will follow.

    Then, align those folks behind a customer-obsessed mindset. It sounds simple enough, but it is so easy to get distracted by who has the latest shiny object or clever marketing campaign in the space. Be relentless in surfacing your customer’s pain points and feedback, avoid looking at what other competitors are doing and set your sails toward what needs you can fulfill for your customers and prospective customers.

    As a result, we continue to develop innovative solutions and stay aligned with our mission and goals internally. If there’s one thing you should take away from this piece is that everyone in your company (regardless of what product/service you’re providing) needs to be laser-focused on the end consumer.

    If you get this right, the team will not only build something incredible, but your team will inspire one another every day and drive a strong culture, better productivity and a stronger business.

    Reflection is vital

    Everyone will have a different path to subduing various levels of anxiety caused by day-to-day business tasks. For me, the two things that help are sleeping — that’s more of a short-term solution — and reflection.

    It’s easy to block bad calls, days, etc. That said, confronting the good and bad through reflection gives you the privilege of growing and maturing. With time, you will look back at the same event that made you sick to reflect on and laugh at what once ruffled your feathers (trust me, we’ve all been there. You are not alone.). With every misstep, misfortune and mistake you make, the one before doesn’t look so bad.

    As a founder, you really don’t have the option to stop when things get rough. Again, I’ve been there. Once you get through the next challenge, you look back and know you are better for it. Reconcile the bad, and even laugh at what triggered you in the past when you can. When faced with a new challenge, take those steps forward and focus on what you can control — those previous challenges will help you know that you can get through another. More often than not, you’ve accomplished greater feats.

    Related: 8 Entrepreneurs Reveal How They Discern Reflection From Regret

    Capital isn’t the only thing you can gain funding for

    I can write a whole other article on how to raise funds for your business effectively, but with the space I have, know that there is so much to gain from being in a room with investors with years of experience in your space. A good investor relationship, in my mind, is not based on the foundation of capital provided.

    In our early stage, our “best” investors are those with whom we have a true partnership. They are the ones we can call for help for whatever reason. They are not investing merely to fill an investment thesis bucket. They are excited by what you are doing and take the time to learn about you and your vision for the company. They don’t wait for you to reach out. They’ll take the initiative to introduce you to a potential client or just to see how founder life is treating you.

    When you are actively fundraising, remember this: just as much as you are telling them your vision, they should be telling you theirs. Do your due diligence, and ask hard questions; find out who they support, their current portfolio companies, who they can connect you with and their stances on trends in your market.

    Create goals outside of your business

    You will undoubtedly be tested and pushed outside of your limits and challenged to push through many mental barriers. Another helpful way to grow is to create accomplishments outside of work. What I’ve found particularly helpful while working on Smartrr is to challenge myself to find purpose beyond work. Being so focused on something so large as scaling what we hope will continue to be a thriving business, short-term wins are essential.

    One example of that is hiking on the weekend: getting fresh air does wonders, but getting to the peak of a hike, “winning,” in a sense, is a great win that helps fuel my mind for the next week ahead. Hard to believe when you are deep in the trenches, but wins won’t always come from your business. Set goals and crush them, both in and out of your organization!

    As a first-time founder, these five lessons have brought joy and success into the entrepreneurship journey. This is not your “success formula,” but lessons I hope you can take, practice and fuel your growth in business and life. Remember, success isn’t linear nor manifests the same way for all instances, but please apply these principles to how you see fit in your day-to-day. Get clear on your goals, and I hope you start your 2023 off great!

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    Gaby Yitzhaek Tegen

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  • The 3 Questions Every Entrepreneur Needs to Be Able to Answer

    The 3 Questions Every Entrepreneur Needs to Be Able to Answer

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    New Year’s Sale! Unlock this subscriber exclusive article & so much more for 20% off today.

    Become an Entrepreneur+ member to get unlimited access, no ads, exclusive discounts, and complimentary magazine subscription.

    Subscribe today for 20% off. Just use code SAVE20 at checkout.

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    Aytekin Tank

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  • Step-by-Step Guide on How To Buy a House in 2023

    Step-by-Step Guide on How To Buy a House in 2023

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    Buying a home is an integral part of the American dream. There’s something special — almost sacred — about the idea of owning your own property where you can raise kids and grow old with your spouse before passing on that property to your descendants.

    The trouble is, buying a house is fairly complicated, particularly in the modern market. Let’s break down how to buy a house in 2023 step-by-step.

    Related: Forget Everything You’ve Read: Buying a House is NOT For Suckers

    Step 1: Do tons of research and figure out your financials

    As a first-time homebuyer in 2023, your first priority should be to do a lot of research. Buying a home may be the most expensive purchase you’ll ever make in your life, so it will be in your best interest (both personally and financially) to pick the perfect home and area and to consider your financials carefully before pulling the proverbial trigger.

    Specifically, you should determine:

    • What kind of home do you want in terms of its square footage, features, inclusions, etc.
    • Where do you want to buy a home. Generally, homes in suburban areas or metropolitan areas are more expensive. Prices can also increase given factors like proximity to good schools, whether or not the home is in a good neighborhood, etc.

    Figure out the kind of home you want to buy and where you want to purchase a property before going any further. Don’t start home shopping without establishing your non-negotiables.

    Related: 5 Tips for First-Time Home Buyers

    When is a good time to buy a home?

    The best time to buy a home is during a “buyer’s market.” Put simply, this means that there is more favorable market pressure toward homebuyers compared to sellers. Generally, this means there is a surplus of available homes, meaning homebuyers have more choices. Since there is high supply and high demand, sellers have to meet buyers more in the middle and negotiate more to close deals.

    All of these factors combined mean that home prices should be lower than average (or at least lower than they have been in recent months).

    In contrast, a seller’s market means that home prices are higher given a high demand and low supply. You may have fewer options for available houses, and you’ll have to pay more because sellers have more bargaining power.

    Try to time your home purchase so it’s during a buyer’s market. If you aren’t sure when that is, ask a realtor or real estate agent. They may be able to advise you on whether to purchase a home now or wait down the line.

    So, will 2023 be a good time to buy a home? To get a clear answer, you have to look at the current data, trends and predictions for the coming year.

    Recently, home prices across the U.S. have increased to astronomical levels. Data from Zillow, the leading online marketplace for real estate by user volume, shows that average U.S. home prices have risen by 29% since the beginning of the Covid-19 pandemic in 2020.

    In 2022 alone, mortgage rates skyrocketed from 3.22% in January to 7.08% by the end of October. While it’s impossible to know for sure how mortgage rates will move next year, many are making predictions. On the low-end Fannie Mae predicts an average range of 6.2% and 6.6%, while others, such as the Economy Forecast Agency (EFA), predict rates to hit 7% in the first quarter of 2023 and top out above 11% by the fourth quarter. However, increasing home inventory and fewer recent home purchases in major markets could indicate an incoming market correction.

    In other words, you might consider waiting for a few months or until the middle part of 2023 before buying a home to see if prices decrease.

    Related: This Is Why You Should Be Investing in Real Estate Right Now

    How much money do you need to buy a house in 2023?

    Take a hard look at your budget and figure out how much you can spend on a property. To get a mortgage, you need at least 3% of a home’s asking price for a down payment. Think of this as a lump sum good faith payment to show a home seller that you are serious about paying off your mortgage over time.

    If you’re a veteran, you may be able to access special mortgage loans that don’t require a down payment. These loans are the exception rather than the rule. In addition, it’s wise to make as much of a down payment as possible toward the home’s value because it will lower your interest rate and how much you have to pay each month on your mortgage.

    Your monthly mortgage payment is largely tied to your initial mortgage agreement (at least for conventional loans). If you want your monthly payments and mortgage rates for homeownership to be low, put down as much cash as you can toward the purchase price, even if you use credit cards. However, it’s important to do a cost-benefit analysis to see if you’re gaining (or losing) by paying with a credit card. There are certainly risks, but there can be benefits as well.

    This is also true for property taxes, PMI or private mortgage insurance, and other costs.

    Related: Mortgage Rates Hit a 16-Year High of 6.75%. Here’s What That Means for the Industry.

    Don’t forget to consider closing costs, either. Closing costs usually equal 3% to 6% of a property’s total, and they cover various fees to close a real estate deal, like attorney fees, title insurance costs, etc.

    For example, say that you want to purchase a home worth $350,000. In most cases, you’ll need a down payment of at least 3% of $350,000, which is $10,500. After the down payment, you’ll have to account for closing costs. To split the probably costs down the middle, plan for 4.5%. 4.5% of $350,000 is $15,750. In total, this means you’ll need around $26,250 to purchase that $350,000 house.

    You can try negotiating closing costs and securing a loan for a smaller down payment. However, it may be wiser to save more than you need so that you can comfortably outbid other interested parties and purchase the home quickly.

    Related: 10 Ways to Prepare Yourself for a Big Purchase

    Step 2: Talk to a real estate agent

    The best way to buy a house in 2023 and beyond is to contact a knowledgeable real estate agent. Real estate agents are homebuying experts who know the local market and can take you to houses that meet your needs in your target area.

    Say that you want to find a home with three bedrooms and two bathrooms, and a big yard for your dog. Rather than looking through online listings and driving around yourself in search of a stellar property, you can speak to a real estate agent and explain this, plus tell them all your other necessities or desires.

    The real estate agent will then look on the market and multiple listing services (MLS) for your area to find appropriate homes. They’ll draw up a list, contact the sellers and invite you to tour those homes so you can pick the best one.

    In short, real estate agents make finding the perfect home much easier and faster.

    Do you always need a real estate agent?

    No, and skipping a real estate agent could save you some money in terms of closing costs (real estate agents usually take a commission, which is a percentage of the home’s asking price). However, cutting the middle man means you’ll have to do much more research and find appropriate homes for your needs.

    Generally, it’s only advisable to skip hiring a real estate agent if you already have a property in mind and know the homeowners personally.

    Related: 11 Things You Need to Know About Real Estate Negotiations

    Step 3: Contact lenders for preapproval for your mortgage

    Mortgage pre-approval is an important part of the home-buying process that you shouldn’t skip in 2023. If you are preapproved for a mortgage, your lender — such as a bank or credit union — says they’ll most likely underwrite a loan for you based on your credit history, financial profile or history with their branch.

    Getting preapproval also accelerates the mortgage lending process. If you find a home you love and need a loan quickly to purchase it before another prospective homebuyer, being preapproved will let you get your funding faster to secure the purchase.

    Note, however, that preapproval only counts toward mortgages up to a certain amount. A bank might preapprove you for a loan for $400,000, but not $500,000.

    Regardless, a preapproval letter shows you have earnest money to put toward a property and will help you in your house hunting in any real estate market.

    What if you can’t get preapproval?

    You may not be able to qualify for home loan preapproval based on factors like low credit score, no financial history with a given institution, etc.

    If that’s the case, don’t lose hope. You can always boost your credit by waiting a few months and making your utility payments on time. You can also contact other lending institutions for preapproval.

    If you don’t have much of a credit history but have other beneficial attributes, like veteran status, you can try to qualify for federal loans from the U.S. Federal Housing Administration or FHA. FHA loans and VA loans are good means for borrowers who have low debt-to-income ratios but less than stellar results in their credit reports.

    Step 4: Begin looking for and touring homes

    At this stage, you should start looking for and touring homes that are on the market, usually with the help of your real estate agent.

    Remember that you don’t have to accept the homes your real estate agent has prepared or outlined for you. If none of the homes fit your needs, ask them to find another property. Real estate agents won’t do this forever, but many are genuinely interested in getting you the best deal and finding the perfect property for you and your family.

    Related: 7 Secrets Luxury Home Buyers Need to Know

    As you look at homes in 2023, listen to your real estate agent’s advice. They might tell you whether a certain feature or amenity is difficult to find and may offer advice regarding when you should purchase.

    If, for instance, your real estate agent says you should make an offer on a given house quickly because it is highly competitive, listen to them. Otherwise, you might miss out on an attractive property because you were too hesitant.

    Step 5: Choose a house and make an offer

    Your next step is to decide on the house you want to purchase and make a competitive offer to the seller. Of course, what constitutes a competitive offer in 2023 can vary heavily from place to place and market to market.

    What’s a good offer?

    Generally, you should try to make a competitive offer based on the prices of surrounding homes or the listing price stated by the seller. But there are exceptions to this unspoken rule.

    In many cases, you can make a slightly lower or cheaper offer for a house if you offer to pay most or much of the cost in cash. This is advantageous for the seller because they get access to the money immediately. Paying in cash isn’t an option for many Americans, however.

    Speak to your real estate agent about what they think a good offer would be. They may be able to offer insight into the market competition, whether other buyers might be able to offer more money than you, etc.

    U.S. News & World Report predicts existing home prices will decrease by about 5% nationally and up to 10% or more in high-priced areas; however, not everyone expects prices to fall everywhere. Lawrence Yun, the senior vice president of research at the National Association of Realtors, believes “there’s a chance that half of the country may witness price increases, while the other half will see price drops.”

    If other buyers are interested in the same house, you may have no choice but to “highball” your offer to sway the seller to your side.

    Related: Report: It’s Getting Harder and Harder to Become a Homeowner

    Step 6: Negotiate with the seller

    Purchasing any house in 2023 requires some haggling and negotiating. Don’t be afraid of this, as it’s a necessary part of the process! Most negotiations revolve around who will pay for most of the closing costs.

    Closing costs

    As noted earlier, closing costs include various fees, insurance payments, and commission fees for involved realtors. Generally, closing costs are paid for by the party that benefits most from them – for instance, you’ll pay for your real estate agent’s commission, while the home seller will pay for the inspection (see more below).

    You can negotiate with the home seller to cover some or all of your closing costs, however, if you have other benefits to bring to the table, such as buying the house with cash, being able to close the deal quickly, and so on.

    Related: 5 Steps to Master the Art of Negotiation

    Step 7: Schedule an inspection and appraisal

    No matter how much money you offer, it’s a good idea to schedule a home inspection and home appraisal at the earliest opportunity. In 2023, ensure you schedule the inspection first.

    A home inspection involves a licensed inspector coming out to the property and making sure that it is in good condition, that its foundations are secure, and that there aren’t any major problems that the home seller failed to disclose to you beforehand (and that might cause you to rethink your offer or offer less money).

    Once an inspector has finished their work, they will create an inspection report for you to review. Make sure the inspection doesn’t reveal any major issues before moving on.

    Next, schedule an appraisal. This process is also carried out by a licensed professional. The appraiser essentially checks the prices and values of similar homes in the area, called “comps,” to make sure that the seller has listed their home for a competitive, fair price.

    If the appraisal report says the home should be worth much less than it is listed for, go back to the bargaining table and try to get the seller to lower the price. The seller may try to push back against this.

    If the seller isn’t willing to sell their property for a reasonable, fair price, walk away from the bargaining table and look for a different property. Even in a seller’s market, there’s almost certainly another house that will be perfect for you and your family that you don’t have to overpay for.

    Are these steps really necessary?

    Yes. You should never buy a home if the seller wants you to skip the inspection and appraisal steps. It could be a sign that they are trying to trick you into purchasing a bad property or a home with a lot of things wrong with it that will require you to sink even more money into it in the future.

    On top of that, most mortgage lenders require you to complete an inspection and appraisal and include that paperwork with your loan application. No mortgage lender wants to finance the purchasing of a home that has a lot of problems, which may make it difficult for the mortgagor to pay back their loan.

    Step 8: Apply for a loan

    If everything looks good so far, it’s time to apply for a loan from a bank, credit union, or other financial institution. Applying for your loan should be quick and simple if you have already gotten preapproval. Still, be sure to complete the paperwork carefully and comprehensively so you don’t miss anything.

    If all goes well, you’ll get your loan approved in a matter of days, allowing you to finalize the offer with a home seller and move to the final steps of the process.

    Once more, if you don’t qualify for any mortgage loans, try to improve your credit in the meantime or seek out alternative means of financing.

    Related: 10 Questions to Ask Before Applying for a Bank Loan

    Step 9: Contact other necessary professionals

    At this stage, you need to contact other key professionals in the real estate industry. In prior years and in 2023, the process involves a few major parties.

    Real estate attorney

    You’ll want a real estate attorney to look over the closing documents and ensure there aren’t any loopholes for any party to exploit. Real estate attorneys can work with flat fees or commissions, so investigate how much you’ll have to pay for this particular closing cost.

    Title insurance company

    You’ll also need to contact a title insurance company. The title insurance company ensures your purchase (specifically, the title for the property) so that you’re protected if you discover or are made aware of a problem with the title later.

    For example, if you purchase a property from an apparent owner, only to discover that they didn’t have the true title to the property when you made a purchase, your title insurance will protect you from financial fallout.

    Homeowners insurance company

    Don’t forget to contact a homeowners insurance company as well. Homeowners insurance is usually necessary if you want to be financially covered from losses or damages to your home, especially from disasters like fires or floods.

    Architect/contractor

    If you plan to renovate or change the property in any way before moving in, now’s the time to contact your preferred architect or contractor.

    Step 10: Check the property one last time

    You’re almost done. Now it’s time to do a last walk-through and check out the property before finalizing the purchase.

    Don’t skip this step in 2023! Always check your property one last time before buying it just to make sure that the seller has not tried to hoodwink you in some way. Make sure that all the appliances and electrical outlets work, and ensure that there aren’t any issues with the yard, doors or windows.

    If you notice something wrong with your dream home during the final walkthrough, ask the seller to fix it before the closing date.

    Step 11: Close the deal

    In contrast to the rest of this process, closing the deal when purchasing a house is pretty straightforward. Your real estate attorney will bring the paperwork to the final meeting with the home seller, and you and the seller can sign the documents that note the transfer of ownership.

    Your attorney will also usually be happy to take these documents down to your local county clerk’s office so they can be filed properly. They may or may not charge an extra fee in addition to their commission for this labor, however.

    Now you should receive the keys to your new home and be the official owner!

    What about financing in 2023? Because there are large sums of money involved in buying a house, that money is held in a third-party escrow account, usually selected by your mortgage lender. As soon as the deal goes through, the money is transferred from the escrow account into the home seller’s bank account or other intended destination.

    Related: 5 Tips for Millennial Home Buyers

    Step 12: Move in

    You shook hands with the home seller, signed all the paperwork and finalized the transaction. Once you get your keys from your real estate agent or the home seller, congratulations – you’re ready to move into your new house!

    Summary

    If you’re interested in buying a house in 2023, you have a lot to consider. Buying a house might seem like a lot of work, and it requires plenty of preparation beforehand. But in the end, you can buy a house so long as you have the right financing and a plan in mind. Follow the steps above, and your home purchase in 2023 will go smoothly.

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    Entrepreneur Staff

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  • Earn a Second Income in 2023 Through Private Labeling

    Earn a Second Income in 2023 Through Private Labeling

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurship is all about being dedicated to the hustle. You always have your nose to the grindstone, trying to make your dreams a reality. But if you’re struggling to get the capital to start your dream business and toiling away at a 9-to-5 to earn the money you need, it might be time to start a side hustle.


    StackCommerce

    Setting up passive income streams takes work up front, but by leveraging tools like Amazon FBA, you can start a dropshipping and private labeling business that basically operates itself while putting real money in your pocket. Moreover, thanks to our Same You, New Job campaign, you can learn how to do it for a budget-friendly price. Now through 11:59 p.m. Pacific on January 9, you can get The 2022 Complete Amazon Dropshipping & Private Label Master Class Bundle for just $29.99.

    This comprehensive bundle includes 11 courses from some of the web’s leading entrepreneurial instructors, including Brock Johnson (4.1/5 star instructor rating), Bryan Guerra (4.5/5 star rating), and Ryan Ford (4.6/5 star rating). They’ll teach you proven strategies to launch, sell, and grow private label products on Amazon FBA, helping you find profitable product ideas in the right niches with low competition and high demand. You’ll learn how to source products from the best manufacturers, properly label and ship your products to Amazon FBA warehouses, promote your Amazon listings, and much more. Just as importantly, you’ll learn the operations skills to stay compliant with Amazon’s rules and discover multiple scaling techniques.

    Earn some extra income in 2023. Enroll by the end of the day on January 9 to get The 2022 Complete Amazon Dropshipping & Private Label Master Class Bundle for just $29.99 — that’s 98% off with no coupon needed!

    Prices subject to change.

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    Entrepreneur Store

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  • Contribution Margin: What It Is & How To Calculate It

    Contribution Margin: What It Is & How To Calculate It

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    To run a company successfully, you need to know everything about your business, including its financials. One of the most critical financial metrics to grasp is the contribution margin, which can help you determine how much money you’ll make by selling specific products or services.

    More importantly, your company’s contribution margin can tell you how much profit potential a product has after accounting for specific costs.

    Below is a breakdown of contribution margins in detail, including how to calculate them.

    What is a contribution margin?

    A contribution margin represents the money made by selling a product or unit after subtracting the variable costs to run your business.

    Consider its name — the contribution margin is how much the sale of a particular product or service contributes to your company’s overall profitability. It’s how valuable the sale of a specific product or product line is.

    Related: How to Price Your Staffing Services

    In a contribution margin calculation, you determine the selling price per unit (such as the sales price for a car) and subtract the variable cost per unit or the variable expenses that go into making each product.

    You may need to use the contribution margin formula for your company’s net income statements, net sales or net profit sheets, gross margin, cash flow, and other financial statements or financial ratios.

    What does a contribution margin tell you?

    The contribution margin is one of the critical parts of a break-even analysis. A break-even analysis is a financial calculation weighing costs of production against the unit sell price to determine the break-even point, the point at which total cost and total revenue are equal. Break-even analysis can help you with risk management

    Break-even analyses are useful in determining how much capital you’ll need for a new product and calculating how much risk will be involved in new business activities. They are often used to determine production cost and sales price plans for different products, such as:

    • How much you should price specific products for.
    • How many products you need to sell to turn a profit (the number of units can determine whether you have a low contribution margin or high contribution margin).
    • How much product revenue you will generate.

    The contribution margin further tells you how to separate total fixed cost and profit elements or components from product sales. On top of that, contribution margins help you determine the selling price range for a product or the possible prices at which you can sell that product wisely.

    Other things the unit contribution margin tells you include the following:

    • Profit levels you can expect from the sales of specific products.
    • Sales commission structures you should pay to sales team members.
    • Sales commission structures you should pay to agents or distributors.

    How to calculate a contribution margin

    Luckily, you can calculate a contribution margin with a basic formula:

    C = R – V

    “C” stands for contribution margin. “R” stands for total revenue, and “V” stands for variable costs. With these definitions, the equation goes like this:

    Contribution margin = total revenuevariable costs

    Note that you can also express your contribution margin in terms of a fraction of your business’s total amount of revenue. The contribution margin ratio or CR would then be expressed with the following formula:

    CR = (R – V) / R or contribution margin = (total revenuevariable costs) / total revenue

    Fixed costs vs. variable costs

    Crucial to understanding contribution margin are fixed costs and variable costs.

    Fixed costs are one-time purchases for things like machinery, equipment or business real estate.

    Fixed costs usually stay the same no matter how many units you create or sell. The fixed costs for a contribution margin equation become a smaller percentage of each unit’s cost as you make or sell more of those units.

    Variable costs are the opposite. These can fluctuate from time to time, such as the cost of electricity or certain supplies that depend on supply chain status.

    Contribution margin example

    Imagine that you have a machine that creates new cups, and it costs $20,000. To make a new cup, you have to spend $2 for the raw materials, like ceramics, and electricity to power the machine and labor to make each product.

    If you were to manufacture 100 new cups, your total variable cost would be $200. However, you have to remember that you need the $20,000 machine to make all those cups as well. The machine represents your fixed costs.

    Now imagine that you make those cups to be sold at three dollars per unit. You can now determine the profit per unit by plugging in the above numbers:

    • SP – TC = Profit per unit, where SP is the sales price, and TC is the total cost.
    • $3 – $2 = $1 profit per unit.

    In this example, the profit per unit is the same as the contribution margin. It’s how much each cup sale contributes to “real” profits.

    How can you use contribution margin?

    You can use contribution margin to help you make intelligent business decisions, especially concerning the kinds of products you make and how you price those products.

    A contribution margin analysis can help your company choose from different products that it can use to compete in a specific niche based on available resources and labor.

    Related: Determining Your Break-Even Point

    For instance, you can make a pricier version of a general product if you project that it’ll better use your limited resources given your fixed and variable costs.

    You can also use contribution margin to tell you whether you have priced a product accurately relative to your profit goals.

    For instance, if the contribution margin for a specific product is too low, that could be a sign that you need to either increase the price as you sell the product. It could also indicate that you need to reduce the variable (i.e., manufacturing and supply-related) costs associated with that product to turn more of a profit.

    Contribution margin compared to gross profit margin

    Contribution margins are often compared to gross profit margins, but they differ. Gross profit margin is the difference between your sales revenue and the cost of goods sold.

    When calculating the contribution margin, you only count the variable costs it takes to make a product. Gross profit margin includes all the costs you incur to make a sale, including both the variable costs and the fixed costs, like the cost of machinery or equipment.

    Related: How to Calculate Gross Profit

    Furthermore, a contribution margin tells you how much extra revenue you make by creating additional units after reaching your break-even point.

    Put more simply, a contribution margin tells you how much money every extra sale contributes to your total profits after hitting a specific profitability point.

    This is one reason economies of scale are so popular and effective; at a certain point, even expensive products can become profitable if you make and sell enough.

    When should you use contribution margin?

    Generally, you should use contribution margin to tell you:

    • If you have priced a product incorrectly.
    • How many products you need to sell to make a profit based on variable costs.
    • Whether you need to reduce operating or labor expenses related to making a product.

    A negative contribution margin tends to indicate negative performance for a product or service, while a positive contribution margin indicates the inverse.

    However, it may be best to avoid using a contribution margin by itself, particularly if you want to evaluate the financial health of your entire operation. Instead, consider using contribution margin as an element in a comprehensive financial analysis.

    Use contribution margin alongside gross profit margin, your balance sheet, and other financial metrics and analyses. This is the only real way to determine whether your company is profitable in the short and long term and if you need to make widespread changes to your profit models.

    Related: Understanding the Difference between Gross Margin and Markup

    You may also use contribution margin as an investor. Investors and analysts use contribution margins for a company’s staple or primary products.

    They can use that information to determine whether the company prices its products accurately or is likely to turn a profit without looking at that company’s balance sheet or other financial information.

    For instance, if a company has a low contribution margin for its essential products, it could be spending more money than it is bringing in.

    Conversely, a good contribution margin may indicate that the company is an excellent operation and uses its resources wisely.

    Related: The 5 Myths of Mastering Profit Margins

    So, what are the takeaways about contribution margins?

    As you can see, contribution margin is an important metric to calculate and keep in mind when determining whether to make or provide a specific product or service.

    Once you calculate your contribution margin, you can determine whether one product or another is ultimately better for your bottom line. Still, of course, this is just one of the critical financial metrics you need to master as a business owner.

    Interested in more resources like this? Check out Entrepreneur’s vast and ever-growing library of guides and resources to help you on your path to professional success.

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    Entrepreneur Staff

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  • 5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It

    5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It

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    Opinions expressed by Entrepreneur contributors are their own.

    According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek advice from these individuals.

    Many businesses and entrepreneurs outsource the job of building a personal brand to a PR agency. I’m convinced that in the case of personal branding, it’s always better when founders are deeply involved in building them and not just outsourcing it on the side as another campaign on social media.

    1. The proof is in the people

    Founders like Elon Musk, Gary Vaynerchuk and Sara Blakely have all successfully built companies entirely around their personal brands.

    Gary Vaynerchuk, a.k.a. Gary Vee, not only built his personal brand into a force of nature but leveraged it into an entire enterprise centered around helping others. His belief is that your brand must be “relentless, authentic and powerful,” which is something you can’t outsource to an agency.

    The founder of shapewear company SPANX, Sara Blakely, used her own struggles to create a brand that is not only beloved but relatable for people around the world. No PR agency could have captured her thoughts, feelings and convictions as honestly as she could herself. A self-made billionaire, it’s clear that Blakely made the right choice.

    Related: 4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can’t Ignore

    2. Your perspective is unique and valuable

    Yes, PR firms have a portfolio of success stories and brand-building. However, it’s important to remember that these PR managers are writing and rewriting dozens of similar columns and thought pieces for their clients.

    The media is ravenous for fresh angles, “hot takes” and genuine, expert knowledge. This gives you an advantage. You need to come up with a list of topics that fall under your expertise. After that, you can expand on those topics either by offering a unique perspective or even a “spicy,” controversial opinion that can be shared as a way to spark discussion in the media. You can talk about that with your assistant or friends who you trust and ask about the spiciest and interesting points of your talk.

    Your writing doesn’t have to be perfect; you can hire an editor or collaborate with a copywriter to get the final form down just right. The important thing is to infuse your personality into the pieces and build your brand.

    3. Remember that you can’t delegate your voice

    As an entrepreneur, there are many things you can task others with doing. However, building your personal brand simply is not one of them. Nobody else in the world can replicate your voice, so you will always be presenting a watered-down version of yourself if you allow someone else to take the reins of developing your personal brand.

    For example, Reddit founder Alexis Ohanian has ensured from the beginning that his voice is loud, clear and all his own since day one. He is not afraid of speaking up about issues he’s passionate about, and he makes a point not to take himself too seriously. As a result, top tech companies want to collaborate with him.

    When you think about your online presence, try to allow glimpses into all of the important aspects of your life, showing a relatable, human side that strikes a chord with people.

    4. Journalists appreciate the personal touch

    Journalists love when founders and entrepreneurs send them emails and article ideas directly rather than using a PR agency as the middleman. This signals that the founder is serious about their goals and willing to put the work in. It also helps to build trust and rapport more quickly. Plus, it’s always great to receive ideas and drafts from the source directly.

    When pitching to journalists, remember that they get dozens or hundreds of these emails per week and, on average, only respond to about 3% of them. Take the time to understand the journalist and outlet before sending them a succinct and relevant pitch.

    Related: 5 Ways to Make Journalists Actually Want to Publish Your Brand’s Stories

    5. Research shows a personal brand can make or break your success

    At least 65% of people use the internet as a primary source of information about people. In the same way that it’s normal to Google a potential date or new acquaintance to learn about their lives, clients, employers, media and peers will do the same to learn about the founder before taking the next steps.

    Studies have proven that it only takes 50 milliseconds for someone to develop a first impression of you, and 94% of the time, this impression is based on design (a.k.a. feelings). The more you can showcase the things that make you stand out and prove you’re trustworthy, the more people will resonate with your personal brand and flock to you.

    Big PR firms can’t give you the unique, authentic voice you need to succeed, so skip spending on an agency, and keep your personal brand, well, personal.

    Related: How to Build a Personal Brand in 5 Steps

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    Anastasia Chernikova

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  • 5 LinkedIn Content Creation Ideas for Entrepreneurs in 2023

    5 LinkedIn Content Creation Ideas for Entrepreneurs in 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    LinkedIn is an untapped opportunity for entrepreneurs that are looking to stand out in a cluttered marketplace. For over 20 years, the platform has grown into a thriving social media ecosystem for business leaders to connect with customers in their networks. Today, it’s one of the best personal branding channels for entrepreneurs to position their expertise and attract a much wider defined audience.

    As an entrepreneur, LinkedIn is your entryway to making authentic business connections that lead to growth and sales. With over 8.2 million C-level executives on LinkedIn, it’s the right place for you to spend your networking time. It offers you access to connect to business leaders with the potential to boost your visibility and credibility in front of these important project decision-makers.

    Content is the main ingredient to make this happen. And you have to post quality content that is insightful, educational, original, and personable — to stand out in this crowded space.

    Here are the five types of content you can post on LinkedIn for more growth and visibility, which will position you as a thought leader in your industry while also placing your expertise above the competition.

    Related: When LinkedIn is Good for Entrepreneurs, and When It Isn’t

    First, define your main message

    Before you can publish content, you have to establish your main brand message.

    As an entrepreneur, defining your main message takes personal reflection. Your message is one-half: the core service that you provide and how it helps your clients. The second half is about you: what makes you unique, how you help clients and your defined expertise in a specific topic. How do you want to be known in your industry? What is the main story you want to tell?

    Defining your brand message is the first step. It’s the core ingredient that can turn unsuccessful content into thriving, sales-generating content. Once you have the core message, you can start defining sub-topics that you can eventually turn into written content.

    Your main message will be a centerpiece of your content creation, but that doesn’t mean you don’t have the opportunity to write content outside of your core. A collection of content around your main message, personal interests and your brand’s success stories — that content is what translates to long-term growth.

    You need all the pieces of this working formula.

    Next up: Determine your boundaries

    Every entrepreneur has a different comfort level regarding what they share on social media. Some like to share a lot — and some like to keep certain topics private.

    That is absolutely okay, but your boundaries need to be determined early on. Mainly, because personal content does perform well on LinkedIn, but it’s a slippery slope for many.

    You will have to get personal on LinkedIn, but it’s within your power to determine how much. Remember, you want to both entertain and educate your audience. Both pieces are important to reaching your LinkedIn goals.

    Related: 7 Ways You Can Use LinkedIn To Blow Up Your Brand

    5 types of content to post on LinkedIn

    Here are five types of content that you can start publishing on LinkedIn today.

    1. Trends, reports and predictions: Educate your audience on the latest industry insights from your sector. Simply research the latest reports, add a paragraph or two of your personal insights and tag the resource. This is great content to position yourself as a knowledgeable person who understands what is happening within their industry. Insider tip: Share the content “as a document” PDF.
    2. How-to guides: Many LinkedIn users want to learn from others in their industry, so share your expertise. How-to or informative guides are a great way to share your knowledge and insights. Insider tip: Share the content “as a document” PDF.
    3. Personal events content: Did you determine your boundaries? The fact is that personalized content performs well on LinkedIn. You have to get personal to create authentic connections and humanize your brand. My go-to advice: connect a personal experience, hobby or event to a business lesson.
    4. Company brand content: People want to share in your success, but you have to share the content correctly. Business leaders often share content directly from their brand’s company page. This is extremely boring. Again, you want to give your personal input and ideas about what is happening at the company. Share what those announcements mean to you personally — or maybe, what the journey was like to get to that achievement. That is more interesting.
    5. Stories of growth: Everyone loves a good story. Tell the story of how you worked through and overcame a specific challenge. As an entrepreneur, you can share regular insights into the struggles of building a team or product — and the obstacles that you had to overcome.

    Related: 3 Ways to Supercharge Your LinkedIn Marketing Today for Tomorrow’s Growth

    These are five topic ideas that you can start using on LinkedIn today. Your success on LinkedIn is greatly dependent on posting a collection of educational and entertaining content. Take these ideas — and write your own topics to get started.

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    Megan Thudium

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