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  • St George secures Minas Gerais tax break for Araxá

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    St George secures Minas Gerais tax break for Araxá Proactive uses images sourced from Shutterstock

    Development costs at St George Mining Ltd (ASX:SGQ, FRA:S0G, OTC:SGQMF))’s Araxá Project in Brazil will fall after the State of Minas Gerais signed a preferential goods tax regime covering project build-out and processing infrastructure.

    Under the approved regime, equipment and other materials acquired for Araxá’s development — including items for a pilot plant and any future full-scale industrial plant — will be exempt from the State goods tax, which St George said can be as high as 18% and is typically applied at the time of purchase.

    The agreement was signed by Minas Gerais Governor Romeu Zema, alongside the state’s Economic Development Department (SEDE) and the Minas Gerais Integrated Development Institute (Invest Minas).

    “Our ongoing drill program at Araxá is delivering tremendous high-grade results which we believe will underpin a very robust proposal for a world-class niobium and rare earths mining operation,” St George Mining executive chairman John Prineas said.

    “We are delighted that the Government of Minas Gerais has recognised the value of our development strategy at Araxá with tax exemptions and other support. The tax concessions will feed directly into our economic study for a potential mining operation at Araxá.”

    The tax support builds on an earlier Memorandum of Understanding between St George and the State of Minas Gerais, under which the parties agreed to collaborate on advancing Araxá and supporting the establishment of domestic supply chains for niobium, rare earths and related downstream products, including magnets.

    The company said the State’s backing is expected to assist Araxá as it progresses through regulatory approvals, feasibility studies and, potentially, into production.

    “On 1 December 2025, St George hosted a Critical Minerals Forum in Araxá that was attended by more than 200 delegates representing the community, government and other stakeholders,” Prineas said.

    “Governor Romeu Zema, who is from Araxá, spoke at the Forum and made it clear that the State of Minas Gerais can play a leading role in establishing domestic supply chains in Brazil with several emerging critical minerals mines such as our Araxá Project as well as downstream initiatives like the Lab Fab facility of the MagBras Project.

    “The combination of local and state government support, a world-class resource, the location in an established mining region and a first-class in-country team of engineers to drive project development provide St George with an outstanding opportunity to deliver on our vision for a globally significant rare earths and niobium mine at Araxá.”

    The fiscal package also follows St George’s previously announced joint venture with CEFET — the Federal Center for Technological Education — to build a large-scale pilot plant at CEFET’s Araxá Campus.

    The pilot plant will form the foundation of its planned St George Technological Centre and is designed to handle 200 kilograms to 300 kilograms per hour, with the potential to produce sample products including ferroniobium and rare earths such as rare earth concentrate, mixed rare earth carbonate (MREC) and rare earth oxides.

    The centre will be available for St George’s metallurgical testing and research and development, within a broader mandate supporting education and the development of strategic minerals projects in Minas Gerais.

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  • The Brandy Melville Documentary Made The Brand Relevant Again

    The Brandy Melville Documentary Made The Brand Relevant Again

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    When I was in middle school, the era of Tumblr and romanticizing your life was in full swing. Yes, we all needed Lana Del Rey’s
    Born To Die album on vinyl, we took artsy photos with our Polaroids, and we thought we were so different.


    I was also introduced to two brands that would impact our shopping experience for life: Urban Outfitters and
    Brandy Melville. Urban carried the boho chic, semi-overpriced clothing and vinyl records so you could live the edgy life of your dreams…and Brandy carried “one size fits all” clothes that were super soft and basic.

    Quickly, everyone who was anyone was wearing Brandy Melville. We were in a time where everyone thought they were destined to be on the coast of California with their tortured artist boyfriend and a camera. So, obviously, Brandy was the epitome of that dream.

    When Brandy Melville partnered with Pacsun, it was over. We all were rushing to the mall to get the next one size fits all garment…but the catch? One size didn’t fit all.

    It became a running meme- Brandy Melville stores were geared towards women under a certain weight. And, to make matters worse, the workers were intentionally cliquey and rude when you tried to shop in one of their standalone stores.

    For years after Brandy Melville’s prime, girls made social media posts jabbing at the old Brandy workers for their behavior.

    And we all moved on. People realized this brand didn’t really care about its customers…so they shopped elsewhere. Until recently.

    You know a documentary is good when it gets the internet talking. Because if there’s one thing the public loves, it’s drama and a good sob story. So when we heard about the new
    HBO documentary, Brandy Hellville: & the Cult of Fast Fashion,everyone thought it was going to cause the evisceration of the brand.

    And while the documentary does detail horrifying stories of racism, employee mistreatment, and admission to ripping off designs in the name of fast fashion…it didn’t stop Brandy Melville from resurfacing.

    No, it made Brandy Melville more popular than ever.

    Because what the documentary did was remind the public how
    comfortable the Brandy Melville sweat sets are. They remind us of a simpler time, when we were all younger vying over the brand’s clothes.

    I’ve watched countless TikToks where girls show their new shopping hauls and mention Brandy. I listen to podcasts where influencers are once-again gushing over their Brandy sets. It’s like suddenly we’re back in 2014 and none of this ever happened.

    In fact, Brandy Melville has never experienced a financial crisis because of all the controversy. They’re still a very successful fast fashion brand, and it’s just getting worse.

    I can’t even lie to you, I recently purchased a Brandy Melville denim skirt from Pacsun and it barely fits me. Some of the items are so small I can’t even fathom how
    “one size fits most.”

    But what’s equally impressive is the world’s indifference to this. We’ve seen it before: shopping on SheIn for discounted prices despite knowing how unethical the site is, and not to mention other fast fashion stores like Forever 21, H&M, Missguided, Boohoo, and yes, even Zara.

    @slutforfits literally the only clothes in my closet are brandy 😅 #brandymelville #outfitinspo #cleangirl ♬ original sound – kasane teto

    These days, it’s hard
    not to shop fast fashion– even if you feel bad about it. Soaring prices of clothes, the replicability of the market makes it so easy for every store to recreate the same clothes…even if the quality is a massive difference. And unfortunately, stores with past scandals like Hollister and Lululemon, where issues like size inclusivity and racism have surfaced, have taught us that shoppers don’t seem to let controversy affect them.

    In 2023, Brandy Melville did around $212 million in sales- a sharp increase from the $169 million they did in 2019.

    Not only that, but Brandy Melville’s reign of terror is showing no signs of stopping. Instead, social media users recently caught Brandy Melville’s attempt at targeting an older group of women: the 25 and up crowd. A new store under the Brandy umbrella has launched called St. George.

    @user82634369130322 New Brandy Melville sister store📍St. George at 1511 Montana Avenue, Santa Monica CA 90403 #brandymelville #brandymelvillehaul #brandyoliveoil #santamonica #brandyoutfits #brandymelvilleoutfits #fashion ♬ I Only Have Eyes for You – The Flamingos

    At St. George you can get more mature versions of Brandy Melville favorites, home goods, and more. Yes, you can get St. George olive oil (which I’m sure is the best of the best) when purchasing your St. George tank. And, yes, they do at least have sizing up to larges.

    And if this is their attempt at saving face in the wake of the documentary, it’s hilarious. Genuinely funny. It’s what they should’ve been doing all along…but instead of truly addressing controversy and making change, they’ve reincarnated.

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    Jai Phillips

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