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Tag: Spotify for Artists

  • How to sell your merch on Spotify – ReverbNation Blog

    How to sell your merch on Spotify – ReverbNation Blog

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    Want to sell music merch on Spotify where people are already listening to your songs? 

    It makes sense to offer products (albums, hats, mugs, shirts, posters, books) right from your Spotify artist page. Because that’s likely to be one of your most visible properties online!

    And as Luminate’s 2024 midyear music industry report shows, not only should merch sales be an important part of your revenue picture as an artist, but paid streaming subscribers are actually MORE likely than other listeners to purchase physical formats like CD and vinyl.

    To feature merch on your Spotify profile:

    1. You need a Spotify for Artists account.

    If you’re not yet verified, go to Artists.Spotify.com.

    2. Next, you need a Shopify account.

    To get just the most streamlined features, there is a starter plan for $5/month. 

    If you already had a Shopify store, then it’s simple; just move on to step 3!

    However, if you’re brand new to Shopify, you’ll need to spend some time inputing your merch items, quantities, size specifications (for things like shirts and sweatshirts), prices, etc.

    3. It’s time to connect Shopify & Spotify.

    You do that either by clicking the MERCH button in Spotify for Artists…

    … and adding the URL of your Shopify store:

    Or you can add the Spotify for Artists app within the Shopify App Store:

    4. Got multiple artists on your roster?

    If you’re a manager or label who has many artists in either your Shopify or Spotify account, you’ll be asked to select which merch belongs with which artist.

    5. Arrange the merch on Spotify

    Then you’ll see a display of merch items listed in Spotify for Artists (under the Merch section), with the most recently added items at the top.

    You can manually pin a handful of items when you want to feature the most important merch at the top of your store on Spotify.

    6. Be mindful of merch availability.

    Anytime one of your merch items is out of stock, it’ll automatically be removed from Spotify. 

    And be aware that whenever you add a new merch item in Shopify, you may need to manually post it to the collection or store that’s connected to Spotify. 

    7. Spotlight your best-seller or newest merch.

    Lastly, whenever you drop new merch, be sure to use Spotify’s Artist Pick section to prominently feature the item at the top of your profile. 

    Conclusion

    That’s how to get your merch items listed for sale on your Spotify profile!

    Already go a Shopify store? This process takes minutes at most.

    Do you still need to create a Shopify store? Then you might be looking at an hour or so instead of minutes, but it’s worth doing!

    Because that one store can connect not only to Spotify, but also Facebook, Instagram, and other popular platforms.

    For more information about selling merch on Spotify, go here.

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    Chris Robley

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  • Spotify Countdown Pages are here! What every artist needs to know – ReverbNation Blog

    Spotify Countdown Pages are here! What every artist needs to know – ReverbNation Blog

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    Spotify has added something pretty huge to your music promo toolkit.

    They’re going big with Countdown Pages, which Spotify describes as “your ultimate pre-release destination.”

    Here are the most important things you should know:

    To help you build hype for an upcoming release, Spotify has combined the following features on one page:

    • Pre-saves
    • A preview of the tracklist
    • A timer counting down to launch
    • Clips to give fans a closer look
    • Merch offers
    • Fan notifications when your music goes live

    In Spotify’s words, this tool will “close the gap between where music is teased and where it’s actually streamed.”

    Simplifying the waterfall release

    One of the most interesting aspects of Countdown Pages is… they’re dynamic.

    So Countdown Pages streamline the distribution mechanics of a waterfall release, which is where you once had to “grow” an album over time by first releasing a single, then a new single bundled with the older song, then a third single along with the previous two tracks, and so forth.

    It’s not rocket science, but managing waterfall releases in that manner was one extra stress during a season where you really should save your mental space and time for effective music promotion. Not busy-work.

    Now you can drop new singles, merch items, and Clips over a longer duration and use the same destination — the Countdown Page — to boost engagement and pre-saves.

    No more 3rd-party pre-saves?

    Countdown Pages bring together many elements of Spotify’s on-platform promo in a more coordinated way. But they also could eliminate the need for artists to use 3rd-party pre-save tools and smartlinks?

    I say “could” because you may have a large segment of fans who prefer different music platforms to Spotify, and you don’t want to ostracize them from your release promo just because Spotify made your life simpler on their platform.

    But as much as I warn musicians that “your fans aren’t ALL on Spotify,” let’s be realistic: I know a huge percentage of you are STILL only gonna post links to Spotify.

    So fine. If you’re that kinda artist, by all means, just use Spotify’s Countdown Page and forget about smartlinks and pre-saves.

    Except if you have a small fanbase. Or when you’re launching a single. Or when doing a “split right” collaborative release.

    Because…

    Who is eligible to use Countdown Pages?

    Countdown Pages are only available for albums released under one artist name. Spotify said they’d like to expand beyond that in the future. But currently you can only use Countdown Pages if you have:

    Here’s how to check if you’re eligible:
    1. Log into Spotify for Artists
    2. Go to Audience then Segments
    3. Click Active audience to see how many active listeners you have

    What kind of artists should use Spotify’s Countdown Pages?

    The case to use Countdown Pages is pretty strong.

    Spotify claims that on average, nearly 70% of listeners who used the on-platform pre-save option went on to stream the album in its first week.

    And early testimonials show how effective Countdown Pages can be:

    Countdown Pages generated 6X more pre-saves than our off-platform buy link for several artists on our roster. The tool has been instrumental in helping to reach our chart goals.

    —Emily Puterbaugh

    GLOBAL DIRECTOR OF STREAMING & DIGITAL SALES, SECRETLY GROUP

    Keep in mind though, these stats often apply to spotlight artists and prestige labels who get to test-drive the tools before a massive rollout. But it’s also true that platforms often reward creators who adopt new features. Because increasing your visibility builds awareness for their tools too.

    So my simple recommendation is:

    If you meet the minimum listener criteria, use Countdown Pages!

    Even if you’re a debut artist. If nothing else, it’ll help you organize your promo materials, motivate you to create vertical video content that supports the release, and keep you on schedule.

    And if you do already have 5k+ monthly listeners, a Countdown Page might be just the thing to reach them again where they already are (on Spotify!), get them excited, and create an easy pathway for them to return to your album once it’s live.

    How to make the most of your Spotify launch with Countdown Pages

    First, obviously, you’ll need to create a Countdown Page.

    Then there are some additional steps you should take to get the most from your Spotify Countdown Page prior to your release date.

    These include:

    For more info and inspiration, check out these Countdown Pages examples!

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    Chris Robley

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  • Bring your Spotify profile BACK TO LIFE in less than 5 minutes! – ReverbNation Blog

    Bring your Spotify profile BACK TO LIFE in less than 5 minutes! – ReverbNation Blog

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    How you appear on Spotify impacts the way people hear your music. It’s just one of those weird things about human psychology.

    Are your tracks supposed to sound cool, funny, serious, brave, genius, virtuosic, haunted, or carefree? Well, the more your profile LOOKS like it, the better your songs will sound. Especially to new listeners who’ve just discovered you.

    Spotify provides quite a few tools for you to customize your visual vibe and professionalize your profile. Despite how easy these tools are to use though, it’s also easy to let our profiles grow stale. Or we only remember to make updates when we have a new album.

    There’s a quick fix: Put a monthly reminder in your calendar to refresh your profile.

    This monthly cadence coincides with the timeline for making changes to Discovery Mode campaigns, so you’ll want to be logging into Spotify for Artists at least that often anyways. When you do, it’ll only take you a few minutes to breath some new life into your Spotify presence.

    To help you out, here’s a list of 10 easy ways to refresh your Spotify profile. It’s time to make a bigger impact on one of the world’s most important music platforms!

    Your Spotify for Artists checklist

    1. Get verified. If you haven’t claimed ownership of your Spotify artist profile, head on over to Spotify for Artists. Be sure to also download the mobile app. 
    2. Add or update your artist photo. It’s the first and biggest thing people see. Whether they’re on desktop or mobile. 
    3. Swap your “Artist Pick.” Highlight what’s most important: a new track, playlist, album, or merch item.
    4. Drop in your latest bio. It doesn’t have to be long or formal. Tell ’em what’s happening right now in your musical life. 
    5. Add new photos to the Image Gallery. These give Spotify more visual options when they recommend your music in the app or through email.
    6. Check your social links. Are they current and complete?
    7. Share live shows. Display your event listings from Ticketmaster, Eventbrite, Songkick, etc.
    8. Feature a new artist playlist. Add a playlist to your Spotify profile to show off your best tracks, spotlight your heroes, or support your favorite indie artists.
    9. Run a campaign. Enable Discovery Mode for eligible tracks. Explore Marquee for new releases. Or check out Showcase. (These things won’t appear on your profile, but they can drive listeners TO your profile). Or if you have an upcoming release, pitch the track directly to Spotify’s editorial team.
    10. Add a new Canvas or Clips. Spotify is really pushing vertical video, so outfit the newest song in your catalog with its own short looping Canvas video. Or upload a new Clips video whenever prompted (the feature is still in beta for general use). It doesn’t have to be fancy. Just grab something interesting from your camera roll. Update it whenever you like. 

    That’s it! Brand refreshed. 

    But don’t forget that music moves quick. And your profile can all too quickly feel… tired. Or worse, expired.

    So check back in once a month to make sure your Spotify profile is still helping you put your best face forward. 

    Get your next track on Spotify with the best music distribution.

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    Chris Robley

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