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  • Ryder Cup ticket prices have never been higher. That’s a real problem for golf

    Ryder Cup ticket prices have never been higher. That’s a real problem for golf

    It should not be this hard to like golf.

    Even if you can chuckle at a golf company putting a YouTube channel logo on a driver and charging $700, accept that the polo in the pro shop can easily cost upwards of $100, rationalize the cost and hassle of the trip to the top-tier golf resort, or nap your way through umpteen “playing through” commercial breaks on the Sunday afternoon broadcast, at least live professional golf has generally been good.

    You walk around or find a good spot and take a seat. And either way, you see the best players in the world in competition closer than just about any other sport can offer. Most of the time it’s an excellent value — I can buy a ticket right now for Sunday at the 2025 U.S. Open at Oakmont Country Club outside of Pittsburgh for $185.

    That would not get me past the gates on Tuesday at the 2025 Ryder Cup, three full days before the competition actually begins. And if I actually wanted to see Scottie Scheffler, Jon Rahm and the rest of the best players in the world in an alternate shot match? The PGA of America has made it beyond the limits of most golf fans.

    A single ticket for each match day at the Ryder Cup at Bethpage Black in New York will cost $749.51.

    Seven hundred and forty-nine dollars and 51 cents. For one ticket. For one day.

    It’s beyond. It just is. I do not want to hear about supply and demand, or how much tickets go for on the resale sites. Rory McIlroy is not Taylor Swift, and face value for tickets to her shows is nowhere near that high.


    The Ryder Cup is a massive event with ticket prices that now reflect that. (Adam Cairns / USA Today)

    That’s four times the prices at the last U.S.-hosted Ryder Cup, at Whistling Straits in 2021. It’s $255.27 to attend practice days, and $423.64 for Thursday’s practice round, opening ceremony and celebrity competition. Has the PGA of America gone mad?

    They rationalize that these tickets are actually Ryder Cup+ tickets, a marketing ploy that means I can get all the food and non-alcoholic drinks I desire. How good are these hot dogs if I have to pay an extra $500 for them? And can you bring a case of them around to the parking lot? Because I’ll need to bring them home to feed the family for a while. Throw in some buns, yes.

    It will cost a family of four $3000 to attend the Ryder Cup. I’m not arguing everything should be for everyone, but that feels excessive, no?

    I expect the crowd at Bethpage Black, as a result, to be a bizarre mix. On one hand, it’ll be overly corporate, because those charge cards don’t blink. Those fans also do not care what’s happening on the course, because they’re more concerned with making deals under the tents. Then you’ll have the crowd that has scraped together the cash to get in, and feels that paying $1,000 (once you include parking, merchandise and alcoholic drinks) entitles them to do and say anything they damn well please. Should be fun!

    Normal golf fans are outraged. They should be. We have put up with years of bickering and lawsuits, and desperate decisions that aided bank accounts and made the product worse. Purses have never been higher, but the same can be said for the costs of sponsoring and airing a PGA Tour event. That means more commercials and less golf shots, and we wonder why TV ratings are down week to week.

    But at least the live product was good. It still is — if you live near a pro golf stop on any tour, you should go. You’ll probably enjoy it.

    But the Ryder Cup is the Ryder Cup. It’s the only event we have that can rival the Masters, and it brings out a sense of nationalism in all of us. The stakes feel so high that the anticipation for every shot is heightened, and the atmosphere around that first tee box can take your breath away.

    I hope you can experience it one day. I hope you’ve been lucky enough to be able to go to Bethpage and not worry about the cost. But if you can’t, I hope what has been done here is only an outlier, and not a sign of what is to come.

    (Top photo: Alex Burstow / Getty Images)

    The New York Times

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  • How the WNBA went from an ‘existential’ moment to record success

    How the WNBA went from an ‘existential’ moment to record success

    In spring 2020, as the COVID-19 pandemic upended the country, WNBA commissioner Cathy Engelbert was locked down in her New Jersey home. The league was facing a season on the brink right as its stakeholders felt it had begun to gather momentum.

    In conversations with league owners and players, Engelbert sensed in those early weeks of the pandemic the tension over what was at stake. Without a season, the league faced what she later called an “existential” moment about the prospect of going dark for 20 months.

    “I don’t know if we would have made it, but I do know we wouldn’t be where we are today without having had that highly competitive 22-game season in the bubble,” Engelbert said.

    Four years after the “Wubble,” the league is celebrating the WNBA Finals between the New York Liberty and Minnesota Lynx as a capstone to its most successful year. The WNBA has never been in a better place. Television ratings are up. So is attendance. The league is riding a boom in interest and talent, driven by the steady excellence of longtime stars like A’ja Wilson and Breanna Stewart, and the arrival of Caitlin Clark. Three expansion teams have already been named and another is expected. A lucrative new media deal is set to start in 2026.

     

    The progress has not been without its growing pains. For years, WNBA players pushed for private charter flights for teams traveling between games — a common practice for their peers in the NBA and most other major professional sports leagues — before the league granted them this season. Occasional high-profile games have been moved because of scheduling conflicts, and fans have voiced frustration about merchandise and broadcast accessibility. Engelbert received criticism from players, including an admonishment from the players’ union, last month for what they said was an inadequate public response to the online harassment and abuse many said they’ve received this season. The union has also routinely called for more transparency from the league on its finances and operations.

    But the league remains on the ascent, and the choice to play in 2020 has been hailed by team owners as an important springboard. “I think it was one of the best decisions made in the history of this league,” Seattle Storm co-owner Lisa Brummel said.

    That decision kept the WNBA in the consciousness of fans and created a strengthened player body. As important, it continued to generate revenue via media rights and corporate partnerships.

    A few months after the conclusion of the 2020 season, the WNBA made another choice that significantly affected its trajectory. It began a capital raise that has helped supercharge its reach and popularity. It didn’t have to come in from the shadows to do so. If not for that window of time, stakeholders say, the WNBA might not be where it is now.


    Before Engelbert took over as the WNBA’s first official commissioner in 2019 — the league was previously run by presidents — she had to interview with the league’s team owners. As she went around the country, visiting all 12 markets, she heard a similar refrain. After nearly three decades of trying to find its footing, the WNBA’s power brokers had decided it was time to grow. The plan, Engelbert said, was based on a simple idea: “Go big or go home.” The league, they told her, needed more capital.

    There was no consensus on how much. Just that it needed more to grow. Engelbert sought perspectives from influential people around her. When she met Kobe Bryant late that year, she said he asked what the WNBA needed. Engelbert passed along the desire for more capital and floated $50 million as a target. That number turned out to be a fraction of what it later received from investors.

    In early 2021, the WNBA put out a pitch deck to investors. The process was driven, in part, by the Liberty’s ownership group, which also owns the Brooklyn Nets and Blue Pool Capital, a private equity firm. “At the time, we really needed that infusion of capital,” Liberty co-owner Clara Wu Tsai said.

    It was a new approach by the WNBA. The NBA had helped stand up the league over its first two-plus decades in existence, but now it sought money from other sources. The WNBA was short on resources and manpower. It needed investments to put into marketing and brand building, digital innovation and to drive more revenue.

    A year later, it closed a $75 million capital raise that came with a $475 million post-money valuation for the WNBA. Michael Dell and Nike were the largest investors, according to one source with knowledge of the raise who was not authorized to speak publicly about the agreement. Nike invested $25 million, according to multiple league and industry sources. Nike declined to comment. Engelbert did not dispute that number when asked but said the sneaker company was a natural partner.

    “Nike called and wanted to make a substantial investment because part of their strategy was to double down on women’s sports,” she said.

    Investors in the capital raise took a roughly 16 percent stake in the league, with WNBA owners and NBA owners each splitting the rest in half, and took preferred equity. That gives them a priority return on their investment with a 5 percent dividend, said one person with knowledge of the capital raise who was granted anonymity because the person did not have the authority to speak publicly about the league’s financial structure. Though they have non-voting shares in the league, they also have two observers on the Board of Governors.

    “I was just intrigued that there was this league where the quality of the players is so great,” Karen Finerman, Metropolitan Capital CEO and a WNBA investor, said. “And yet the league was struggling.”

    The WNBA’s financial situation has improved since then, and high-ranking executives and owners point to the raise as a reason. It helped supercharge the league’s growth and put the WNBA in a place where it could take advantage of the surge in popularity since 2020.

    Increased globalization was announced as one of the uses of the money. After playing multiple exhibition games in Canada, a Toronto expansion team will begin play in 2026. Engelbert said the league would like to play games on various continents. Last week, she singled out Mexico City for its interest in hosting competition. The WNBA has also undergone a digital transformation after the raise, revamping its app and website. That change also helped with its marketing efforts, as did increases in promotional and paid media campaigns.

    Human capital was another area where the money was allocated. When Engelbert took over as commissioner, the WNBA had roughly 12 employees, she said. It still works out of the NBA’s midtown Manhattan offices, but now it has more than 60. It has gone from what Engelbert said was a one-person marketing department to around two dozen employees there. The league hired its first chief marketing officer in December 2020.

    “If we weren’t already making incremental progress in our business, then the moment that we’re experiencing right now would not be as big as it is,” Dallas Wings CEO and president Greg Bibb said.


    WNBA commissioner Cathy Engelbert took a “go big or go home” approach to running the league. (David L. Nemec / NBAE via Getty Images)

    Engelbert believed the capital raise also showed the WNBA could be a growth property. That wasn’t always the case for teams around the league.

    When Wu Tsai and her husband, Joe Tsai, bought the Liberty in January 2019, they purchased an organization she said was a distressed asset. James Dolan, the franchise’s first and then-only owner, put the Liberty for sale in November 2017, and moved it out of Madison Square Garden a season later and into Westchester County Center, where they played for two seasons.

    “Nobody wanted to touch it,” Wu Tsai said.

    Nevertheless, the Tsais found the franchise attractive. They recognized the power of New York as a media market and knew how much the city loved basketball. They believed there was a fan base just waiting to be reinvigorated.

    Entering the finals, New York has been re-energized and is viewed around the league as one of the franchises responsible for raising the bar. (Before the WNBA implemented full charter travel this season, the Liberty were fined a league-record $500,000 for chartering their players during the second half of 2021.)

    They reshaped the roster and the business, too. In New York’s opener against the Indiana Fever, it recorded $175,000 in merchandise sales, a single-game record for the Liberty and the Nets. Attendance is up to an average of nearly 13,000 fans per Liberty home game, up 64 percent from last year. They have 53 sponsors, up nearly 61 percent year over year, with revenue generated from such partnerships up 68 percent. Wu Tsai said the franchise is heading in the direction of profitability.

    “I couldn’t be happier about the demand for tickets for our games, the interest from sponsors and the viewership,” Wu Tsai said.

    They aren’t alone, of course. Clark has served as an accelerant in a record-setting year for the Fever (and league more broadly). The Wings rebudgeted their ticket revenue three times this season as a reflection of exploding interest, with signs pointing to another record year next season, Bibb said. They set merchandise records and added more partners, ones who aren’t just local but also national and international brands. They sold two half-percent ownership stakes this summer at a record $208 million valuation.

    Transformations in the business also are part of what set the Wings up for a forthcoming move from Arlington to downtown Dallas. They are targeting to begin working in a new practice facility by the start of the 2026 season. The Dallas Memorial Auditorium is undergoing a renovation and will serve as their home arena. “It just changes the game for us,” Bibb said.

    The Chicago Sky, led by rookie Angel Reese, have experienced a similar upswing.

    “We now have breathing room. Revenue is good. Growing the top line is good. People coming to games and selling out arenas, that’s fantastic,” co-owner and operating chairperson Nadia Rawlinson said. “What has happened over the last 18 months has been nothing short of extraordinary.”

    A franchise-specific 40,000-square-foot practice facility is on the way in Chicago. The Sky broke ground on their new facility Oct. 9 with plans to open before the 2026 season. They join Phoenix, Seattle and Las Vegas as franchises that have all recently unveiled new facilities.

    “Practice facilities are going to just quickly become table stakes,” Rawlinson said. “I think it will be something most franchises, if not all, will have over the next five years.”

    She’s not alone in that belief. Storm co-owner Ginny Gilder said she believes that in five years every franchise will have its own practice facility. If that comes to fruition, it will be one more example of how far the league has come.

    “This was a leap (from) many years where people thought, is this going to be sustainable?” said Joe Soper, the governor for the Connecticut Sun. “Are there going to be teams choosing to fold or sell or relocate and just trying to get out because they don’t know if financially it’s going to have the support, even though the talent is there on the court. Now you’re getting this visibility, and everybody gets to see the talent and the growth.”

    The WNBA has seen franchise valuations jump, and Engelbert said she thinks they will continue to rise “considerably.” It is a stark difference from a half-decade ago when franchises were sold at values in the single-digit millions. Mark Davis, The Athletic reported in 2022, bought the Las Vegas Aces for a little more than $2 million.

    This year, the league drew an all-in fee of $125 million for the expansion franchise in Portland, more than doubling not only what the league sought in expansion fees when it started but also what it cost the Golden State Warriors ownership group to buy in with the Valkyries.

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    This past season, WNBA games averaged a record 1.19 million viewers on ESPN platforms compared with an average of 1.56 million viewers tuning in to watch NBA regular-season games across ABC, ESPN and TNT. And heading into the finals, the playoffs had been the most viewed in 25 years. The league’s new media deal — worth $2.2 billion over 11 years, and potentially more if it lands additional media partners, as it expects — could help lift valuations even higher. There has been so much positive momentum, Engelbert said, that the league decided to pause the search for its 16th team to reassess where it stands and hire an investment banker to run it. She said 10 to 12 cities are viable options.

    It is one of several ways the WNBA has had to reorient itself on the fly.

    “It’s interesting to talk today about where we are, but I think it’s changing so rapidly, and everything’s changing in the W,” Engelbert said. “I tell my team, everything’s changed, so don’t base this on last year because everything changed this year and how we should be thinking about what’s next for us.”

    The next few years will continue to mold the league. The WNBPA is widely expected to opt out of the current collective bargaining agreement, and there could be a new one in place in 2026, the same year the new media deals kick in. The new CBA will determine what proportion of revenue players and teams get.

    Players have pushed for higher salaries at a time when the WNBA has had to deal with criticism that they aren’t being paid enough. Teams, after decades of losing money, are hoping to soon crawl into the black. Valkyries president Jess Smith didn’t dismiss profitability in the franchise’s first season.

    Though the WNBA’s new media deal is relatively flush, it won’t all trickle down to the teams in the same way it would in the NBA or NFL, which don’t have outside investors. The income the league distributes will hit teams through a waterfall process, though team owners will get the largest share.

    But there is a belief across the league that the WNBA is entering a different stage. Its recent prosperity, its stakeholders say, should become normal.

    “This is the new baseline,” Rawlinson said.

    (Illustration: Dan Goldfarb / The Athletic; photo: Bruce Bennett/ Getty Images)

    The New York Times

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  • How Tom Brady could buy into the Raiders and why he wants a piece of the NFL pie

    How Tom Brady could buy into the Raiders and why he wants a piece of the NFL pie

    Tom Brady, a surefire future Pro Football Hall of Fame inductee and arguably the greatest player in NFL history, could be on the precipice of NFL ownership.

    Brady and businessman Tom Wagner, the co-founder of Knighthead Capital Management, came to an agreement with Las Vegas Raiders owner Mark Davis to buy into the franchise last year. Their bid will be discussed at the NFL’s owners’ meetings on Tuesday in Atlanta, according to a league source. The league’s financial committee will review Brady’s bid, with a potential vote to follow.

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    Here’s an explainer of how Brady and the Raiders got here:

    What is the process for Brady becoming a part-owner of the Raiders?

    Brady and Wagner had to reach an agreement with Davis to purchase a minority stake in the franchise, which they did in May 2023. From there, the bid is reviewed by the NFL’s finance committee, which was formed last year and is composed of owners. The committee decides if the bid will proceed to a vote. If it does, the bid must be approved by 24 of the NFL’s 32 majority owners.

    What would his ownership share be, and how much is he paying for it?

    According to league sources, the agreement between Brady, Wagner and Davis is for a 10 percent stake in the Raiders. CNBC estimated the value of the Raiders to be $7.8 billion last month, but that doesn’t mean Brady and Wagner have to pay $780 million.

    That’s because a valuation is based on the estimated price the Raiders would draw if Davis sold the entire stake. The price Brady and Wagner agreed on with Davis has not been disclosed, but it’ll likely be substantially less than 10 percent of the valuation of the Raiders.

    How does one pay for, say, a 10 percent share of an NFL team? Does he have to come up with cash, or is it a payout over a longer period?

    Brady and Wagner have to pay cash. If they don’t have the full amount on hand, they’ll have to take out a loan.

    Why has the process taken so long?

    It has taken some time to nail down the final price. According to The Washington Post, the NFL’s finance committee raised concerns last year that Davis was giving Brady and Wagner too much of a discount. The Post reported earlier this month that Brady and Wagner have since increased their offer to “far more money than originally proposed.”

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    What would be different for Brady given his TV broadcasting career?

    The NFL has already placed restrictions on Brady in his role as a Fox analyst, which Brady agreed to before the start of this season, according to a league source. He’s not allowed access to other teams’ facilities and practices, nor can he attend broadcast production meetings, which usually include meetings with coaches and players ahead of games. He’s also not allowed to publicly criticize officials or other teams and could be fined or suspended if the league feels he breaks that policy. He also must abide by the league’s gambling and anti-tampering policies and is limited to “strictly social communication” with members of other teams.

    What is Brady’s connection to Raiders owner Mark Davis?

    In January 2020, Brady attended UFC 246 and was photographed smiling while talking to Davis, whom he’d previously met, and then-Raiders executive Marcel Reece. The Raiders were moving to Las Vegas, while Brady was coming off what would be his final season with the New England Patriots. With Brady set to become an unrestricted free agent that March, rumors were swirling that he could potentially sign with the Raiders to replace then-starting quarterback Derek Carr.

    The Raiders considered pursuing Brady, but then-coach Jon Gruden, who had personnel power, ultimately decided against it and stuck with Carr. Brady went on to sign with the Tampa Bay Buccaneers, but the Raiders’ flirtation was the start of a deeper relationship with Davis, who took over as head of the franchise following the death of his father, Al, in 2011.

    In May 2022, Brady attended a Las Vegas Aces game. He caught up with Davis, who purchased the WNBA franchise in 2021, and expressed his admiration for what they were building. On the court, the team was thriving and en route to its first WNBA championship. From a fan base perspective, the Aces were regularly selling out games and drawing some of the best attendance numbers in the league.

    “I think (Brady) was just really impressed with how far women’s basketball has come,” Davis told The Athletic last year. “And he was also impressed by the excitement and the enthusiasm of the crowd in Las Vegas.”

    Shortly after the game, Brady’s representatives reached out to Davis and asked whether he would be willing to sell a minority stake in the Aces. In March 2023, the Aces announced that Brady had reached an agreement with Davis to become a minority owner. The purchase was approved by the WNBA’s other owners in October. The percentage of Brady’s stake and the amount he paid for it remain undisclosed.

    “He knew that I was in it, and I think he just felt he wanted to be a part of it,” Davis said. “His people contacted me and we talked about it, and he became a partner.”

    In May 2023, Davis told ESPN he had come to an agreement with Brady for the former quarterback to purchase a minority ownership stake in the Raiders.

    “We’re excited for Tom to join the Raiders,” Davis told ESPN, “and it’s exciting because he will be just the third player in the history of the National Football League (after George Halas Sr. and Jerry Richardson) to become an owner.”


    Mark Davis and Tom Brady attend UFC 246 in Las Vegas on Jan. 18, 2020. (Jeff Bottari / Zuffa LLC via Getty Images)

    Why is Brady trying to purchase a share of the Raiders — and not the Patriots, Buccaneers or his hometown San Francisco 49ers?

    It all starts with the existing business relationship between Brady and Davis. You can’t buy a stake in a team without an owner being willing to sell a portion of his or her stake and it’s unclear if that would’ve been possible with the Patriots, Buccaneers or 49ers. The Patriots, for one, are 100 percent owned by Robert Kraft and he told Fox Business in February 2023, “I’m never selling it. We’ve set it up so it hopefully stays in the family for many decades to come.”

    It’s also possible Brady viewed the Raiders as a more attractive investment. Among the four aforementioned teams, only the Patriots — valued at $7.9 billion — are worth more than the Raiders, per CNBC’s estimation. Their report has the 49ers at $7.4 billion and the Bucs at $6.05 billion.

    The report also suggests that the Raiders are generating more revenue than those three other teams. According to CNBC, the Raiders generated $780 million in revenue in the past year, which trails only the Dallas Cowboys ($1.22 billion) and Los Angeles Rams ($825 million). That, plus Davis being willing to sell, is likely part of the reason this came together.

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    Does this mean Brady would have any sort of control of the Raiders?

    No. To be considered a majority owner by the NFL, someone who buys into the franchise must acquire at least a 30 percent stake. At that point, they could have voting rights and team control. Because Brady and Wagner are purchasing only 10 percent of the Raiders, they won’t have control. That’s another reason why they won’t pay 10 percent of the valuation of the Raiders.

    “If somebody buys what’s called a limited partnership share, they pay a much lower valuation because they don’t have any control,” a former NFL executive told The Athletic last month. “They’re basically just passive investors. It’d be like if you were selling the garage of your house. You wouldn’t sell it on a per-square-foot basis. Somebody would pay a lot less because they don’t own the house.”

    How many other minority owners do the Raiders have?

    Davis and his mother, Carol Davis, are listed as co-owners of the Raiders and own 47 percent of the franchise. That number would drop if Brady and Wagner’s bid is approved, but the Davis family would remain the principal owners. As of 2022, the NFL dropped the minimum percentage of a team that a longstanding owner must control from 5 percent to 1 percent for teams with the same owner for at least 10 years.

    When the late Al Davis became principal owner in 1972, he founded a company called A.D. Football Inc. alongside eight partners. The original eight partners have passed, but their heirs became limited partners.

    The Raiders 2024 media guide lists six other “interest holders” in the franchise: A. Boscacci, Jill Boscacci Lovingfoss, First Football, Winkenbach Family, Fox Football and Sargent Family.

    Could Brady still return to play in the NFL as a part-owner?

    No. NFL rules state that employees can’t own equity in a team unless they are family members of the team’s owner.

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    What is the Raiders’ succession plan after Mark Davis? Could Brady eventually become the primary owner?

    It’s unknown. Mark Davis, 69, has no siblings and is single with no children. Carol Davis is in her 90s. If they still have stakes in the franchise when they die, their ownership stakes could either be passed on to someone else in the family or sold.

    Brady could attempt to purchase their stakes in the latter scenario. He could also attempt to purchase their stakes while they’re living — or those of the other limited partners. Not only would he need to cross the 30 percent threshold, but he’d also need to own more shares than Carol and Mark Davis to become the “controlling” owner. If Carol and Mark Davis ever decided to sell, there would likely be suitors beyond Brady.

    “It’ll be a real ‘Game of Thrones’ when that happens,” a former NFL executive told The Athletic. “When something’s worth $1,000, there’s not a fight. When something’s worth $10 billion, it gets pretty ugly.”

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    (Top illustration: Meech Robinson / The Athletic; photos: Cooper Neill and Ethan Miller / Getty Images and Matthew Pearce / Icon Sportswire via Getty Images)

    The New York Times

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  • Five lessons learned from the Matthew Sluka NIL saga

    Five lessons learned from the Matthew Sluka NIL saga

    Of course this was going to happen. It’s only a wonder it hasn’t happened sooner.

    College football is a sport where more than three years after players were finally allowed to monetize their name, image and likeness, there are still no clear guidelines governing the marketplace.

    There is no governing body with real teeth to enforce what little rules there are for either side of a contract, and if anyone tries, an offended party can hire a lawyer, go to court and add another chapter to the NCAA’s long line of failures in convincing a judge that its business model is fair.

    Last week, UNLV starting quarterback Matthew Sluka posted that he planned to leave the program after “representations” made to him “were not upheld.”

    His father, Bob Sluka, told The Athletic there was essentially a verbal agreement from January to pay Matthew $100,000 for his final season of college football. Instead, he’d been given only $3,000 for moving expenses, and despite efforts to pursue what was owed, Bob Sluka said, had yet to be paid anything further from UNLV’s collective since graduating from Holy Cross this summer and showing up in Las Vegas.

    However, Blueprint Sports CEO Rob Sine said in dealing with Sluka’s representation beginning Aug. 29, there was no mention of any money owed, and UNLV’s collective denied a deal existed and UNLV said it had honored all “agreed-upon scholarships” for Sluka.

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    The No. 25 Rebels, who host Syracuse on Friday and are near the front of the line for a Group of 5 bid to the College Football Playoff, are moving on.

    Unfortunately, plenty of pitfalls exist in a quickly changing, largely lawless system that is evolving from an exploitive Stone Age into a sport that treats players — its most valuable asset — equitably.

    Eventually, I believe college football will reach a place with something resembling player contracts, the ultimate fix for situations like these, produced by schools and with mostly standard language. Eventually, college football will share some of the billions of dollars in television revenue with the players, making sure that schools have at least some money to give players.

    But this doesn’t have to be you or your program. There are lessons to be learned from this unsightly saga.

    1. Don’t do anything unless everything is in writing.

    Both sides agree there was never a written agreement. But the Slukas say a verbal agreement with Matthew’s agent and UNLV offensive coordinator Brennan Marion was made in January, months before Sluka made the move from Massachusetts to Nevada.

    There are barely any norms. And what norms there are vary from collective to collective and school to school.

    “A lot of the conversations I had, the head coaches would bring up money directly,” a player who navigated the transfer portal told The Athletic this offseason for a survey about the inner workings of NIL. “They would talk about the numbers that they give to players at my position based on how much value they deem based on the level of recruit that you are and how much playing time you’ll have.”

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    No player is more valuable than the starting quarterback, though Sluka still had to win the job over Campbell transfer Hajj-Malik Williams, who led the Rebels to a win last week over Fresno State.

    In February, a federal judge in Tennessee blocked the NCAA from enforcing what laws the organization did have governing NIL. Sluka arrived at UNLV in June and began classes on Aug. 26. In all that time and through three games, he didn’t get it in writing. But he wanted to be a team player, so he kept playing.

    And eventually, Skuka realized he went to Vegas and rolled snake eyes.

    Fair or not, his decision to leave a team chasing a Playoff bid a month into the season will cost him his reputation in the eyes of many.

    Nobody should make major changes in their life based on financial arrangements without a written agreement enforceable by lawyers.

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    2. Get the right representation.

    There is no agent certification process in college football beyond what some states require to do business as an agent, and the quality of agent varies widely.

    Sluka’s agent, Marcus Cromartie, splits his time between college and NFL clients, but he was reportedly not certified to operate in the state of Nevada, which gave some around UNLV pause in dealing with him.

    “That was very odd to me,” another agent told The Athletic.

    It’s unclear why an agent would take a promise by an offensive coordinator as binding. But it was never made official.

    “We tried everything. We’d take payments. Anything. And they just kept deferring it and deferring it, and to this day, we do not know why,” Bob Sluka, Matthew Sluka’s father, told The Athletic last week.

    Emails obtained by The Athletic show Cromartie never broached the $100,000 in his brief communications with UNLV’s collective.

    Former Florida signee Jaden Rashada did get his contract in writing, but his representation also allowed Florida’s collective to get in writing that it could terminate the contract at any time. They shorted him more than $13 million. Rashada sued the collective and Florida head coach Billy Napier this May.

    3. Coaches: Know your collective.

    Coaches can endorse their third-party collectives and have conversations with them, both things that were initially banned when NIL was instituted in 2021 and collectives sprouted from the NCAA rule change.

    The most effective schools have great communication between the two, and the chief reason for that is budgeting. Coaches and staffers need to know how much money is on hand for a collective or how much could reasonably be raised for a transfer prospect or a high school recruit.

    Bob Sluka said his son’s agent was hoping to speak with Hunkie Cooper, a UNLV support staffer, after the team’s win at Kansas on Sept. 13, saying he recalled Cromartie saying “that’s the guy who’s avoiding us right now about the money.”

    A later conversation produced an offer from Cooper for $3,000 a month for the next four months, telling the Slukas to take it or leave it.

    In the world of collectives, $100,000 is not a lot of money for a quarterback and especially not for a starting quarterback of a Top 25 team hunting a Playoff spot. For UNLV to be able to offer only $3,000 a month for the rest of the season points to a glaring disconnect between the coaches’ vision for their roster and the means of the collective.

    Few, if any, coaches are going to make a promise they have no intention of delivering. Word travels fast, and there’s no quicker route to eroding trust with your current roster and future prospects. A member of the coaching staff discussing financial numbers for a player is against NCAA rules, though according to agents interviewed by The Athletic, it happens all the time.

    “I prefer to deal with the coaches because they’re so out of their element. They’re like, ‘We can get it done.’ There’s an ego thing — you want to get it done for your position group and your school, show you’ve got money,” one agent told The Athletic this offseason in the NIL survey.

    Whether or not Marion made what he believed to be a firm verbal offer, Sluka believed it was and felt strongly enough to leave the program over it. Negotiating the finer points of an offer with a coach is rare, an agent told The Athletic this week, but somewhere between the recruiting process and fulfillment of an NIL offer, the Slukas and Marion weren’t on the same page.

    4. Honesty is the best policy.

    If there was no money, UNLV would have been well-served to explain that to its starting quarterback.

    I spoke with people around UNLV’s program this offseason who were complaining that a lack of NIL support was a big reason why the Rebels were unable to keep starting quarterback Jayden Maiava, who committed to Georgia before flipping to USC, where he’s now Miller Moss’ backup instead of chasing a Playoff bid with a team he helped lead to nine wins a season ago. He threw for more than 3,000 yards and ran for almost 300 more in Marion’s innovative Go-Go offense.

    Maiava left for much more than $100,000, a person briefed on the situation told The Athletic, but that lack of support is what put UNLV on the market for a transfer quarterback in the first place.

    And this situation could hurt the program and hurt both Marion and head coach Barry Odom on the recruiting trail, despite the program’s denials about what unfolded or Odom’s level of involvement.

    UNLV said in a statement it interpreted Sluka’s “demands as a violation of the NCAA pay-for-play rules, as well as Nevada state law.”

    That might technically be true, but those NCAA rules were already defeated in a Tennessee court in February, and the way college football is operating in 2024 is that players expect to be paid, especially if they believe they had reached a deal.

    Blueprint Sports, which runs UNLV’s collective, released a statement that there were “no formal NIL offers” made to Sluka and that the collective “did not finalize or agree to any NIL offers.”

    That’s true. And it’s going to hold up in court and prevent Sluka from pursuing any legal action.

    But it doesn’t tackle the real issue, which is that he says he was promised money from a coach, who had had no agency to deliver it, and it wasn’t there to begin with.

    5. Think through all your options.

    When Sluka hit “post” on his announcement last week, he chose the nuclear option. He is moving home to Long Island, his father said; his time with the program is done.

    Sluka leaving the team opened the door to him being called a quitter. There’s a portion of the population who will never see it any other way, even if they would also quit their job if they believed they had been promised $100,000 and were paid $3,000.

    But he had options. Might I suggest a more creative one?

    Given how fruitless the Slukas say their efforts had been to resolve the issue privately, Sluka could have publicly explained his situation, either by posting a video or statement on X. Sluka could have publicly professed his willingness to be a team player, kept working and kept his coveted spot as the starting quarterback for a Playoff contender.

    Barely 12 hours after Sluka’s post announcing his exit, Circa Sports CEO Derek Stevens reportedly offered to pay him $100,000 to resolve the dispute but was told by UNLV the relationship was already too far gone.

    By going public only after the relationship had been severed, he didn’t get any of the money he believes he was promised and in the eyes of many lost the public relations battle.

    That’s a tough 1-2 punch, and it didn’t have to go down that way. Whatever happens between now and next season, it’s hard to imagine Sluka will end up in a better on-field situation.

     (Photo of Matthew Sluka:Kyle Rivas / Getty Images)

    The New York Times

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  • Inside the fight to bring DI women’s hockey to Michigan: ‘Women belong on the same ice’

    Inside the fight to bring DI women’s hockey to Michigan: ‘Women belong on the same ice’

    Denise Ilitch was tired of being told no.

    For the last few years, she had been championing the idea of varsity women’s hockey to the University of Michigan administration. Because while the school is known as a men’s hockey powerhouse — with nine national championships, the second most all-time — Michigan has never iced a women’s Division I hockey team.

    Ilitch — a regent at the University and the daughter of Marian and the late Mike Ilitch, who bought the Detroit Red Wings in 1982 — had been told repeatedly that it couldn’t be done. The reason? It was too expensive, though Ilitch had never been given any specific figures to back up the rejection.

    “I had not heard a good enough reason on why we couldn’t have women’s hockey DI at Michigan,” Ilitch told The Athletic.

    So, during the March regents meeting, Ilitch went public with her pitch: It’s time for the University of Michigan to launch a varsity women’s hockey program.

    The women’s club team will be in its 30th year when the puck drops for the 2024-25 season on Thursday. And the appetite for women’s hockey in the State was apparent when a Professional Women’s Hockey League game at Little Caesars Arena in Detroit drew a record crowd for a game back in March.

    “Part of our mission statement at the University of Michigan says ‘to serve the people of Michigan.’ And right now, the people of Michigan are not being served. There is a demand for women’s hockey at (Michigan),” Ilitch said during the meeting. “Women belong on the same ice as men. The University of Michigan must show that on our ice, we support varsity women’s hockey. That’s leadership. Hockey is for everyone, and we are ‘HockeyTown.‘”

    Michigan president Santa Ono said he would look into launching a feasibility study with athletic director Warde Manuel.

    The athletic department launched the study in May; it is expected to be completed sometime in the fall.

    The study is a significant step toward a potential future for elite women’s hockey at one of the biggest schools in college athletics. It’s the first real look at adding the sport in decades. This time, though, the push for women’s hockey comes at a historic moment for the sport, with a new professional league and more eyes on the game than ever before.

    “It almost feels like we’ve got this perfect storm,” said Jenna Trubiano, the club team’s head coach. “I personally would have wished it happened many years ago. We can’t change the past but you can focus on the future.”

    There’s reason to believe a women’s DI program would make sense at Michigan.

    But the questions remain: Why has it never worked before? And can they make it happen now?


    It’s been 26 years since women’s hockey was seriously considered for varsity appointment at Michigan.

    The club team was founded in 1994 by a group of women who played hockey in the area — mostly on men’s teams or in open adult leagues — and wanted to see more opportunities exclusively for women. By the 1997-98 season, Michigan was looking to promote two teams to varsity status and women’s hockey — which was about to debut at the 1998 Nagano Olympics — appeared to be high on the shortlist.

    According to archived board minutes, business plans for the addition of women’s hockey and men’s soccer began development in March 1998. That process was not unlike the current feasibility study: The athletic department dug into how it could add women’s hockey as a varsity sport, and how much it would cost.

    Plans were submitted in September 1998, according to the records, but only two months later the department moved on from hockey. In the end, the school opted to elevate men’s soccer and women’s water polo.

    “It was just a money decision,” said Sue McDowell, one of the co-founders of the women’s club hockey team who became a longtime assistant coach.

    Water polo, McDowell was told, would cost significantly less than hockey. And the women’s team could share a facility, the Canham Natatorium, with the men. Soccer already had fields in place. For hockey, though, Yost Ice Arena — with only one ice sheet and one up-to-standard locker room — isn’t easily shared.


    The varsity men’s hockey team is the only full-time tenant at Yost Ice Arena. (Steven King / Icon Sportswire via Getty Images)

    “That was pretty much the nail in the coffin,” McDowell said. “Whenever you brought it up, it was ‘this is too expensive,’ and ‘there’s no way we can do it.’”

    While Michigan passed on women’s hockey, other varsity programs started popping up, including at Big Ten rival schools Minnesota, Wisconsin and Ohio State. Since the NCAA sanctioned women’s hockey in 2000-01, Minnesota (6) and Wisconsin (7) have won the most championships. Ohio State — Michigan’s biggest rival — has won two championships in the last three years, which might actually be the biggest argument in favor of women’s hockey at Michigan in most circles.

    “If Ohio State wins national championships, they should have to run through Michigan,” said Michigan regent Jordan Acker, who supported Ilitch’s argument in favor of a varsity team at the March meeting. “It absolutely plays a role (in the desire for a team), there’s no question about it.”

    Female hockey registration has also grown in the state of Michigan in the decades since that late ’90s decision. Last season, Michigan ranked fourth behind major hockey hotbed states Minnesota, Massachusetts and New York in female registration, per USA Hockey. And yet, save for the Wayne State program, which folded in May 2011, there have been no DI women’s hockey programs in the state of Michigan. In contrast, there are seven men’s programs that will play in 2024-25.

    This has resulted in homegrown talent from successful youth programs such as Little Caesars or HoneyBaked having to leave Michigan to pursue elite college hockey opportunities. Four players from Michigan — Kirsten Simms, Megan Keller, Abby Roque and Taylor Girard — appeared on Team USA rosters last season. All four left the state for college hockey; Simms — who grew up in Plymouth, Mich., and is a junior at Wisconsin — led all NCAA players in scoring last season.

    For McDowell, it’s easy to feel like Michigan missed a critical window in 1997-98. “It’s always been a sore spot,” she said.


    When the feasibility study is complete it will provide decision makers with a comprehensive overview of what it will actually cost to run a program. This includes everything from the cost of scholarships, salaries, and travel budgets, to Title IX implications, and an evaluation of potential venues, which could mean updating an existing facility or building an entirely new one.

    Michigan has hired Collegiate Sports Associates, an executive search and consulting firm, to lead the study. College Hockey Inc. is also involved. A spokesperson from the Michigan athletic department confirmed that the study is ongoing, but did not have anything to share publicly at this time.

    A feasibility study can provide a clear path toward setting up a team. That was the case for the University of Delaware when the school announced at a press conference last year that it would add women’s hockey as a varsity sport for the 2025-26 season. The athletic department had already committed to move to the Football Bowl Subdivision — the highest level of college football in the nation — and was committed to adding a women’s sport to remain Title IX compliant.

    “As we considered all of the NCAA-sponsored sports, women’s ice hockey did make the most sense at the highest level,” said Chrissi Rawak, Delaware’s athletic director.

    Delaware’s study laid out the finances and found that Fred Rust Ice Arena, where the team will play — one of two rinks on campus — only needed small-scale renovations, which made women’s hockey more feasible financially.

    Typically, the lack of an existing facility is the biggest hurdle when it comes to adding DI hockey. For Michigan, Yost Ice Arena is going to play a central role in the study and the future of a women’s varsity program. It was built in 1923 as a field house and was turned into a hockey facility in 1973. It’s an iconic venue in college hockey, but it has only one sheet of ice and one locker room — the men’s home locker room — that would be considered quality enough.

    The varsity men’s hockey team is also the only full-time tenant at Yost. The women’s and men’s club teams do not have locker room space in the arena, and usually practice during off hours because the men’s team has priority. The women’s club team is required to pay to play at Yost, at a cost of between $30,000- $40,000 — it will cost players $2,500 in dues to play hockey at Michigan this season — though President Ono has reimbursed the team for most of its rink bill the last few years.


    “We can’t change the past but you can focus on the future,” said Jenna Trubiano, coach of the women’s club team. (Courtesy of Jaime Crawford)

    If a second team were to move into Yost on a full-time basis, renovations would likely be required, either to add another ice sheet or more locker rooms. But an expansion is unlikely given how old the arena is and the footprint it already has on campus — it backs up onto the baseball facility and sits between the football training facility and an academic building.

    There are rinks in Ann Arbor — such as the Ann Arbor Ice Cube — that could potentially be used as practice facilities to make sharing Yost only necessary for games. The study will examine all of the possible facility options, including other sites on campus that could be renovated to accommodate hockey.

    Donors will likely play an important role in women’s hockey at Michigan, especially if a new building is required.

    In 2011, Michigan promoted men’s and women’s lacrosse teams to varsity; two years later the athletic department received a $100 million donation from Stephen M. Ross, the owner of the Miami Dolphins, which helped fund the new athletic campus that includes a lacrosse stadium. In hockey, Penn State men’s and women’s hockey debuted in 2012-13 after a $102 million donation from Terry and Kim Pegula, the owners of the Buffalo Bills and NHL Sabres, which funded the construction of the Pegula Ice Arena.

    “I think that there’s cautious enthusiasm for this,” Ilitch said. “I’ve received numerous calls from people that want to help, that want to get involved, that want to donate. Generally you have to call donors. Donors don’t call you.”

    Another major consideration for Michigan will be where the team plays. Delaware is joining Atlantic Hockey America, which already includes Lindenwood, Mercyhurst, Penn State, Rochester Institute of Technology, Robert Morris University, and Syracuse.

    For Michigan, the most likely options are the AHA and the Western Collegiate Hockey Association. The Big Ten doesn’t currently sponsor women’s hockey like it does for men’s hockey, but it’s fair to wonder if that would change if Michigan entered the picture.

    The WCHA makes a lot of sense with three Big Ten teams (Wisconsin, Ohio State and Minnesota) and would allow Michigan to capitalize on preexisting rivalries. But, the conference’s footprint stretches over 900 miles between Bemidji, Minn., and Columbus, Ohio, which would impact travel costs. Joining the AHA would mean more drivable trips, and would likely be easier to compete in — that’s ultimately what made it a “perfect league” for Delaware, Rawak said.

    AHA commissioner Michelle Morgan said she’s had some “very preliminary” conversations with Michigan about league dues and travel. When asked if Michigan would be a fit for the WCHA, commissioner Michelle McAteer said, “Like everyone in women’s hockey, the momentum, interest and potential around Michigan elevating to DI status is very exciting. We would work with College Hockey Inc., institutional representatives and the other DI hockey conferences to help make that happen.”


    The current push for women’s hockey at Michigan appears to have all the right pieces assembled: the support of the regents — including the power and influence of Denise Ilitch — and President Ono, potential donors, and the desire to beat Ohio State in every sporting arena.

    Two years ago, those ingredients might have led to an easy yes. But now?

    “It might be the worst time to add a varsity sport to an athletic program,” said Greg Dooley, a professor at Michigan who teaches courses about the history of college athletics.

    College athletics are on the cusp of unprecedented change. The explosion in NIL compensation for athletes has already changed the landscape. And now — after the NCAA and the nation’s five biggest conferences have agreed to pay nearly $2.8 billion to settle several antitrust claims — the stage is set for millions of dollars to go directly to student athletes.

    A groundbreaking revenue-sharing model outlined in the March settlement proposal would have schools each provide up to $21 million annually to student athletes. That has already led to budget cuts across the NCAA, with more difficult decisions — particularly when it comes to Olympic or “non-revenue sports” — sure to come.

    “Most athletic departments right now are going to be making decisions about which programs to support and possibly cut,” Dooley said. “Who is going to add a hockey program right now?”

    In June, the Michigan athletic department projected total operating revenues for 2024-25 to be $255.7 million — a $25 million increase from the 2024 fiscal year — with projected operating expenses of $253.4 million. Michigan athletics financially benefits from its football program — the defending national champions — and the Big Ten’s $8 billion media rights deal that began last season. But even Michigan, with its large revenues, is going to face major challenges in the new landscape of college athletics.

    go-deeper

    GO DEEPER

    Big Ten signs TV rights deals worth over $8 billion

    “It has to make sense financially for the athletic department to support all the teams in this new world, which we’re not quite clear on yet,” Dooley said. “If you’re running a business, you probably wait to make any significant changes until you understand the real impact.”

    When Delaware decided to move forward with women’s hockey, the athletic department had no sense of what was to come. Rawak said the looming changes wouldn’t have altered their decision, given the increased exposure and national visibility that comes with a move to FBS football. But she did admit this is a much more complicated time to add significant expenses to an athletic department.

    And while Dooley has many reservations about the changes to come, if there’s a school that can pull this off at this time in collegiate athletics, it’s Michigan.

    “I think it’s the right thing to do at the right time,” he said. “I think people in this town will support it, and frankly most people wished they had this team 20 years ago.”

    (Illustration: Meech Robinson / The Athletic. Photos of Denise Ilitch, Michigan hockey and Yost Ice Arena: AP; Scott W. Grau / Icon Sportswire via Getty Images)

    The New York Times

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  • Can a reimagined Cobbs Creek fulfill its promise? Public golf is hoping so

    Can a reimagined Cobbs Creek fulfill its promise? Public golf is hoping so

    Editor’s note: This article is part of The Changemakers series, focusing on the behind-the-scenes executives and people fueling the future growth of their sports.

    PHILADELPHIA — From the eastern boundary of Merion Golf Club, water flows southeast along the property, cutting inward across the 12th hole, framing the famed 11th green, where Bobby Jones clinched the 1930 Grand Slam. Veins of tributaries shoot from the stream, slicing through the course. One sidles up to the fifth fairway, what some consider the best par 4 in the world. Everything about Merion is immaculate. Generations of wealth in this city have assured so. Shaping, reshaping. Renovating, restoring. Installing a multi-million dollar underground turf conditioning system.

    The water moves on from Merion, meandering alongside estates with houses set far off the street. It flows out of Haverford toward Ardmore, along roadsides and lawns, into Penn Wynne, and cuts through Powder Mill Park in Wynnewood.

    Then comes Township Line Road, the stretch of Route 1 that divides Philadelphia from its western suburbs. The water ripples underneath an overpass, entering the city, and flows past a shuttered driving range. A little further, it zigs and zags through the remains of a municipal golf course, past the site of an old clubhouse, one that burned down in 2016. Connected to the same creek as Merion, built by the same architect who designed Merion, once praised in the same breath as Merion, Cobbs Creek Golf Club is now a ghost. Overgrown and unrecognizable. Nature has reclaimed what history created and time neglected.

    Two sides of the street, two versions of the same game, four miles apart.

    Anywhere else, Cobbs, as it’s known, might’ve been left for dead years ago. The last time it was operational, dying trees, severe erosion and holes in various stages of disrepair made it not only unplayable, but borderline unsafe. Without a clubhouse, the course operated out of two double-wide trailers. It closed in October 2020.

    But there had always been these rumors. Anyone familiar with municipal golf in a major city knows the kind. Chatter of some magnificent renovation, the kind that might bring Cobbs back to its original glory and give the public a place as nice as the private clubs. The buzz began what seems like forever ago, back in the early aughts. Word that a nonprofit group was working to save Cobbs. We talked about it while sitting around the old plastic tables in what was the clubhouse. And in the parking lot, where the old-timers sat around in folding chairs with cards in their hands and coolers in their trunks. And around the first tee box, where foursomes stacked up, being told which holes had temporary greens due to flooding, before being sent out five minutes apart for a five-hour round.

    Everyone wondered the same thing. What if?

    For all its issues, Cobbs Creek carried an unmistakable mystique, even in the end. You didn’t need to squint to see the quality of the design. The land is shaped by features money can’t buy — elevation, natural water flow, vistas, a rail system rolling past. The original 18 holes opened in 1916, immediately establishing Cobbs among the country’s premier public golf courses. A century later, that old layout is referred to only as “the bones.” They’re down there, somewhere.

    When the course closed, the non-profit Cobbs Creek Foundation, comprised of local corporate executives and golf architecture enthusiasts, took over the facility in a private/public partnership. At first, the scope was confined to restoring the course and providing an educational program for young people in the surrounding neighborhood. Price tag: Roughly $20 million. Proposed opening date: June 2023.

    Two years later, in 2022, that plan was no longer tenable. Work to lower the creek’s floodplain came with endless other hurdles. Between necessary approvals from the U.S. Army Corps of Engineers and the Pennsylvania Department of Environmental Protection, along with countless other state and federal organizations, the project grew exponentially. The Cobbs Creek Foundation signed a 70-year lease for $1 to take over the property and mapped a new plan. This one required rebuilding over 3 miles of creek and tributaries, creating dozens of acres of wetlands, fully renovating Cobbs’ original 18 holes, creating a new nine-hole course, a driving range and a short course, and building a youth education center. Price tag: Roughly $65 million. Proposed opening date: Sometime in 2024.

    As it goes in Philadelphia, skepticism built and controversy grew. The clearing of several hundred trees drew outrage from environmental organizations and neighborhood groups. Improper campaign contributions from the foundation to a local councilman drew blowback. Multiple stages of project planning were stunted by denied permits, delaying steps until approved.

    There was every reason to see Cobbs’ return as a pipe dream.

    Except now, along Lansdowne Avenue, stands the framework of what will be a 30,000-square-foot building. It will be the country’s second TGR Learning Lab, an education center operated by Tiger Woods’ TGR Foundation, where over 4,500 local youth will receive year-round Science, Technology, Engineering and Math (STEM) education and college readiness programs. In front of the building, bulldozers are kicking up dirt, building a nine-hole, par-3 short course. Both are expected to open spring 2025. Nearby, land is being prepped for a two-story driving range that will include a restaurant, pro shop, area for community events and a museum. That’s also where a junior putting green will be installed, courtesy of a $250,000 grant from Jordan Spieth’s family foundation.

    Seeing this in person is mind-bending to anyone who came up playing Cobbs. Knowing what’s coming next is even more so. The course renovation and wetland installation is scheduled to begin next summer. An additional new 9-hole course will follow.

    New price tag: $150 million, of which $100 million has been raised. Final completion date: 2027.

    In the end, if this works, Cobbs Creek will operate as a financially self-sustaining nonprofit that funnels educational opportunities into the community, offers local residents affordable play, and will perhaps bring a PGA Tour event to the city. It all makes one wonder, if a game so long-tied to barriers can be co-opted by those who want it to be something different, and if land that’s tied to one story can suddenly tell another — if that kind of change is possible, then what isn’t? And where else can public golf be reimagined?


    In the early 1990s, as Cobbs slipped into an escalated decline, about to be passed around by various management companies for the next three decades, Merion weighed a heavy decision. The club was set to host the 1994 Women’s U.S. Open but was rattled by a new USGA policy stating all clubs chosen to host national championships must feature inclusive membership policies. Merion hired a consulting firm to survey its all-White membership, asking if the club should consider integration. The membership couldn’t commit to having minority members by tournament time and Merion withdrew as host of the national championship.

    Shocking, yes. Surprising, no. Aronimink Golf Club, another elite private club in the Philadelphia suburbs, withdrew from hosting the 1993 PGA Championship because of an all-White, all-male membership. Pine Valley, the top-ranked golf course in the U.S., about 20 miles outside Philly, did not open its door to women until 2021.

    Policies aside, these courses, along with plenty other elite clubs dotting the tri-state area, are products of a merry band of early-20th-century golf course architects known as “The Philadelphia School.” They worked with and occasionally for each other. A.W. Tillinghast, George Crump, George Thomas and Hugh Wilson, along with Boston transplant William Flynn, all helped shape much of the Golden Era of course design in the United States.

    But today almost all their courses come with high hedges. Places you can’t see into. Places the membership doesn’t necessarily want to see out of.

    Cobbs is the exception. In 1914, when the Golf Association of Philadelphia pegged Wilson to lay out the city’s much-needed public course, the 35-year-old was fresh off designing 36 holes at Merion, including the acclaimed east course. His work was a product of both natural genius and thorough study. Wilson, a product of Philadelphia high society and a Princeton education, began his design career traveling across Great Britain to research the game’s greatest layouts — St. Andrews, Prestwick, Muirfield, North Berwick, Hoylake. On and on. According to family lore, he was originally ticketed to return to the U.S. in the spring of 1912 aboard the Titanic but missed departure.

    Wilson’s design of Cobbs Creek was both classic and imaginative. He tabbed Flynn, who later created the likes of Shinnecock Hills, Cherry Hills and Lancaster Country Club, to personally build every green and every bunker. From Day 1, the course was heralded as a triumph of public golf. It was open to juniors, first-timers, working-class players, women and minorities.

    When some wonder why Cobbs is worth saving, the answer is not only its design, but its place in the history of a sport so steeped in exclusion.

    In 1940, Charlie Sifford, then a 17-year-old caddie in Charlotte and 21 years away from being the first Black man to gain membership to join the PGA Tour, jumped town after an encounter with a drunken White store owner who levied threats and racial slurs at him. In his 1992 biography, “Just Let Me Play,” Sifford recounted smashing a Coke bottle across the man’s face and knowing he’d never get a fair trial in Jim Crow South. He instead hopped a train to Philadelphia, where he heard the jobs were available and the golf was good.

    Sifford moved in with an uncle in North Philadelphia, not far from what’s now Temple University, and landed a job as a shipping clerk at the Nabisco plant. One weekend, with a fresh paycheck, Sifford spent a long night playing poker, emerging early on a Sunday morning to find a rising sun. Outside, he saw a man catching a street car with a golf bag slung on his shoulder. From “Just Let Me Play”:

    “Say, where you going with them clubs,” I called out to him.
    “I’m going to Cobbs Creek,” he called back over his shoulder.
    “Where’s that?”
    “It’s all the way out to the end of the Market Street trolley.”

    Sifford joined the man and made his way to Cobbs. He later wrote: “The course was intended for everyone to use, and I was both surprised and delighted to see both black and whites playing side by side there. I’d never seen anything like that in North Carolina.”

    At the time, Cobbs was already well-established as a haven for Black golfers. Howard Wheeler and others called the course home well before Sifford. The United Golf Association (UGA), founded in the mid-1920s to provide minority golfers with an opportunity to compete on an organized tour, hosted its national championship at Cobbs in 1936, 1947 and 1956. Heavyweight boxing champion Joe Louis played at Cobbs. So did trailblazers Lee Elder and Ted Rhodes. In 1961, the Philadelphia NAACP hosted a tournament at Cobbs Creek to raise funds for the Freedom Riders jailed in Mississippi that summer.


    The relationship between Tiger Woods, left, and Charlie Sifford drove Woods to be a part of what is happening at Cobbs Creek.

    Cobbs meant so much to so many, and served so many different needs to so many different backgrounds, but, like any municipal course, was vulnerable. Heavy play exceeded reasonable usage. Conditions slipped. For years, it was also used as a cross-country course. Those hills punished generations of runners.

    Around 1952, in the throes of the Cold War, the U.S. Army scouted multiple sites around Philadelphia to install anti-aircraft batteries. The location chosen? The 13th green of Cobbs Creek. Massive silos were dug and the course was rerouted around the installations. Six years later, the Army filled in the silos and left a vacant expanse behind. Cobbs’ routing was never returned to Wilson’s original design.

    In time, a driving range and batting cage facility was built atop the old anti-aircraft installation. The City Line Sports Center, controlled by the same various management companies as Philly’s public golf courses, would end up, in time, just as run-down as Cobbs.

    By the turn of the century, Cobbs was little more than a portrait of neglect. Floodwaters washed away greens in the spring. The sun baked out fairways and tee boxes in the summer. The Karakung Course, a second 18 built on the property in 1927 by Abner “Ab” Smith, was somehow worse. A string of superintendents did with it what they could, but no effort could overcome a staggering deficit of resources. The property deteriorated. Vandalism went ignored. Occasional abandoned cars were dumped here and there.

    In time, what once was faded from view.


    A few weeks ago, on a Monday morning in Philadelphia, Enrique Hervada and Don Dissinger sat in a far booth inside the Llanerch Diner on Township Line Road. The two are current proxies for reams and reams of people who’ve taken on the Sisyphean group effort to complete Cobbs Creek’s reclamation.

    Hervada, COO of the Cobbs Creek Foundation, is one of seven full-time staff members. He’s among those trying to raise the final $50 million of what’s ballooned to a price tag three times that number. At least $30 million will be spent fortifying the creek and creating wetlands to prevent flooding both on the course and in the surrounding neighborhoods.

    “It might kill us by the time we’re done,” Hervada said over breakfast. “It’s just — it’s a massive project cost-wise and permitting-wise.”

    Hearing this, Dissinger put his fork down. “You have no idea,” he said. The 70-year-old quasi-retired architect and engineer was overseeing the construction of two high-rises in Miami when the foundation called him in December 2022. Having helped in the restoration of Merion Golf Club in 2014, Dissinger was an ad hoc member of the Cobbs restoration committee. But the foundation needed more.

    A former partner at the design firm EwingCole, Dissinger built Citizens Bank Park in Philadelphia and MetLife Stadium in East Rutherford, N.J. His career has been one of municipal red tape, zoning laws, and state and federal licenses. But with a property covering 350 acres, and touching three counties (Philadelphia, Montgomery and Delaware), he’s never seen anything quite like the project at Cobbs Creek.

    “The number of permits I have on this exceeds the number of permits I had between those stadiums — combined,” Dissinger said.


    (Courtesy Cobbs Creek Foundation)

    This all began years ago, around 2007, with a few hobbyists digging into archives, retracing Cobbs’ history and comparing notes online. These early archivists, notably Dr. Joseph Bausch, a chemistry professor at Villanova University, and Mike Cirba, an Information Management Executive, planted the seeds of what became the Friends of Cobbs Creek. Two idealistic outsiders (Bausch from Indiana, Cirba from Northeast Pennsylvania), they became, as Cirba puts it, “obsessed with what it was and what it could be.” The two began compiling information into a book. Today it is up to 400 pages long, in its 12th volume, and is the source material for everything written about Cobbs Creek, including much of this article.

    In those early days, Bausch and Cirba thought it was obvious what needed to happen. Then they met Philadelphians.

    “And there was always a sense that this can’t happen here. It was a pervasive negativity,” Cirba says. “I think we came into it with a certain level of naiveté, but that was probably a good thing.”

    Bausch and Cirba held the earliest meetings with City of Philadelphia officials about saving and renovating the course. They were told, great idea, but where’s the money?

    A board was formed. Interest grew from powerful, connected local businesspeople, including Cobbs Creek Foundation founding CEO Chris Lange and president Jeff Shanahan, along with Chris Maguire and the Maguire Foundation. The group grew larger and ideas got bigger.

    Cobbs and the TGR Foundation came together. Since 2006, Woods’ charitable arm has operated a year-round learning lab in Anaheim, Calif., offering over 30 classes and workshops for 5th-12th grade students. According to TGR, 98 percent of its scholars graduated from high school and enrolled in college, 91 percent of whom were first-generation college students. Woods, himself, was familiar with Cobbs Creek even before the partnership. Charlie Sifford, he has said, was like a grandfather to him. Woods named his only son after Sifford.

    Somehow, now, the thought of restoring 18 holes feels almost peripheral. The foundation hopes to serve 4,500 local students a year. The property is now referred to in two parts — as a course and as a campus.

    Sitting in his office at Villanova all these years later, Bausch can only shake his head. “I always thought that this was going to be an incredible project,” he says, “but it has far exceeded anything I could ever imagine.”

    There is, though, the matter of that golf course.

    Appropriately, two locals are handling what comes next. Hanse Design — the renowned golf architecture firm of Gil Hanse and Jim Wagner — is based in Malvern, about 15 miles from Cobbs.

    Wagner grew up nearby, playing Cobbs as a high school golfer at Cardinal O’Hara. Hanse is a transplant, but knows the territory. Before his firm handled high-profile restorations like Merion, Aronimink, Oakmont and Winged Foots, Hanse developed a soft spot for the West Philly course. A little-known architect at the time, he rebuilt Cobbs’ third and fourth greens in the early 2000s after extensive flood damage. He did it for free.

    That pro bono work will now continue in 2025 through 2026. Hanse and Wagner will not only rebuild Cobbs Creek Golf Club to Hugh Wilson’s original design, but will also lay out the new nine-hole course on the old Karakung land.

    The scale of the project is immense.

    On my recent visit, I stood near the old 12th tee box, scanning an area that once included the 11th green, the 13th green and crowded and long views of tree-lined fairways. If I didn’t personally know what had been there, I wouldn’t believe it. Anyone imagining a “restoration” is misguided. The original Cobbs Creek is gone, reclaimed by the land.


    What remains of the view from the 12th tee box at Cobbs Creek. (Brendan Quinn / The Athletic)

    “You can’t put it back,” Wagner said. “It’s impossible to put it back to what it once was because so much has changed in the environment. Mother Nature came in and moved things around.”

    But you can return the intention and objective of what the golf course was meant to be. At last, that’s happening. Something bigger than anyone in Philly ever imagined. Something just as nice as all those private courses, except open for all.

    Today, this ground is in Philadelphia. But if a successful model is created at Cobbs Creek, combining golf and STEM education under a non-profit, self-supporting model, other cities might have to sit up and take notice. Chicago. Detroit. St. Louis. Los Angeles. Houston. Maybe they’ll see the municipal course that time has forgotten and see something different. Maybe times can change.

    The Changemakers series is part of a partnership with Acura.

    The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.

    (Illustration: Dan Goldfarb / The Athletic; Photos: Courtesy Cobbs Creek Foundation, Brendan Quinn / The Athletic)

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  • Idaho nearly upset Oregon on Saturday. If it weren’t for NIL, the Vandals might have pulled it off

    Idaho nearly upset Oregon on Saturday. If it weren’t for NIL, the Vandals might have pulled it off

    When Idaho scored on its second trick play of Saturday night’s surprising showdown against No. 3 Oregon to pull to within three points of the Ducks midway through the fourth quarter, the Vandals looked poised to pull off the biggest upset in college football history.

    The Ducks, who had beaten all of their FCS opponents in the past 20 years by an average score of 60-13, were a 45 1/2-point favorite. But dreams of a stunning upset for the Vandals were snuffed out after Oregon wide receiver Tez Johnson scored on a 12-yard pass from quarterback Dillon Gabriel to seal a 24-14 Oregon victory.

    On paper, the Ducks dominated the game, outgaining Idaho 487-217 yards. But make no mistake: The Vandals gave the Ducks fits. Idaho limited an Oregon team many predicted would win the national title to under three yards per carry and without a play longer than 24 yards. More impressively, Idaho sacked highly-sought-after transfer QB Gabriel three times. Oregon only allowed five sacks all of last season.

    “They won critical situations,” Oregon coach Dan Lanning said. “We didn’t score any points in the middle eight (the last four minutes of the first half and the first four minutes of the second half), which is unique for us. I thought they also had a good plan: We’re not gonna get beat over the top with shots. We’re gonna tackle what’s in front of us, and we’re gonna make Oregon beat Oregon — not feel like Idaho had to beat Oregon. They stuck to their identity and did a good job of it.”

    The real story of Oregon vs. Idaho, though, is about the realities of college football in 2024.

    The Ducks, thanks in large part to mega booster Phil Knight, co-founder of Nike, are viewed inside the sport as the gold standard of NIL due to their well-organized, well-funded school collective. Even Georgia’s Kirby Smart joked this summer that he “wished” he could get some of “that NIL money that he’s sharing with Dan Lanning.”

    GO DEEPER

    What is NIL, how has it changed college sports and why are schools under investigation?

    Meanwhile, this offseason, the Vandals lost seven of their top players to FBS programs via the transfer portal. Five of them received NIL deals in the low six figures, Idaho coach Jason Eck said.

    “If we had those (five) guys that got paid, I think we’d probably have beaten Oregon,” Eck said. “We got sacked four times. Our quarterback, who is now at Oregon State, can really evade pressure and extend plays.”

    Quarterback Gevani McCoy, who transferred to Oregon State, was a 2023 Walter Payton Award finalist after throwing for 5,631 yards, 42 touchdowns and running for five more the last two seasons. McCoy went 9-for-10 in leading the Beavers to a victory over Idaho State last weekend. Cornerback Marcus Harris, a first-team All-American who left for Cal, set an Idaho record with 36 passes defensed to go with three picks in 2023. He had an interception in his debut for Cal, helping the Bears to a win.

    Anthony Woods, a first-team All-Big Sky running back, who ran for 1,155 yards and 16 touchdowns, left for Utah. Linebacker Xe’ree Alexander, who led the Vandals as a true freshman with 75 tackles and two forced fumbles last year, left for UCF. Cornerback Ormanie Arnold, who had 33 tackles and two interceptions, left for Cincinnati.

    “They’re well coached and they also do a good job in the portal of identifying guys,” Lanning said. “They went to (NAIA) Montana Tech to go find a player (top pass rusher Keyshawn James-Newby) and to (FCS) Weber State (DB-KR Abraham Williams). Eck does a great job.”

    Eck, a 47-year-old former Wisconsin offensive lineman, took over a program reeling from five consecutive losing seasons. He led the Vandals to seven wins in his 2022 debut season before going 9-4 and No. 8 in the nation in the FCS last year. Even though he’s only been a head coach for just over two seasons, the job has changed quite a bit in that time — as it has for all college coaches, especially those in the bottom half of the FBS and in the FCS.

    “It’s definitely gotten harder than when I took this job, and I got hired in December 2021,” he said. “NIL had just become legal. You wouldn’t have thought guys would be getting recruited off your roster like it happens. It’s just a balancing act of trying to do right by the kids because for some, it’s life-changing money.

    “The one thing that we’re gonna try to do with some of ours this year is, especially guys who are younger players — and we started a lot of younger players in this game — is have that ‘one more year’ thought,” Eck said. “Our guys went to Oregon State, Cal, UCF and Cincinnati, they weren’t going to premier destinations. ‘Wait another year. Don’t go to a bottom-half Power 4 school.’”


    Vandals tight end Jake Cox scored his team’s first touchdown in the third quarter. Photo: Ben Lonergan / The Red / USA Today

    Idaho has a collective now and is hoping to get $100,000 raised by the portal opening in December, Eck said.

    Eck knows that his team’s performance against the Ducks will likely draw more interest from a bunch of FBS programs looking for help. Defensive tackle Dallas Afalava, a 6-1, 290-pound sophomore, gave Oregon problems inside and had one sack; sophomore cornerback Andrew Marshall made nine tackles and broke up one pass. The 6-foot, 186-pound Southern California native was an under-the-radar recruit who the Vandals worried a Boise State or Colorado State was going to come back in late in the recruiting process. Now, there’s game film of him playing well against a top-five opponent with speedy receivers.

    “He’s going to get attention, and our pitch may be, stay one more year (here) and then you might be able to get $500,000 (from a Power 4 school) — don’t just jump for $100,000,” Eck said, though of course there’s no guarantee of that. “They (Oregon) tested him early, tried to go deep on him. Couldn’t hit it. … He didn’t give up any big plays against all those receivers. They weren’t beating him one-on-one.”

    Idaho cornerbacks coach Stanley Franks Jr. came to the Vandals from Washington State. He saw how the Cougars had scouting staffers perusing lower-tier ranks to study all-conference level players. For many FCS coaches or lower-level FBS coaches, it can be bittersweet to invest in recruits only to see them leave for bigger programs, but Franks understands that for many of those players, the chance to get life-changing money to help out their families is something they can’t pass up.

    Before Harris transferred to Cal, he came into Franks’ office to speak with him. “He acted like it was a hard decision,” Franks said. “I said, ‘This is a no-brainer. Go bless your family.’ There was no doubt he could play at that next level.

    “We use that as a recruiting tool. We have to recruit Mountain West-caliber guys: ‘Come here, get developed and play, and then bless your family your last couple of years of college.’ You want to educate these guys as much as possible. I tell them, we develop cats here. Why go somewhere else where I might sit on the bench just because of a logo? We flip it as a positive.”

    Eck has always thought of Idaho as a developing program. He and his coaches talk about that with recruits, and in this new era, when you have a cornerbacks coach who has developed two players who, combined, will probably make $300,000 this year, he said, that’s a feather in his recruiting cap. At this level you have to be that way for coaches too, Eck said. Last offseason, they had three coaches leave for FBS jobs — two to San Diego State, one to Oregon State.

    “That’s part of our sell: We gotta have that for coaches coming in here, too,” he said. “We’re gonna help you get better and get bigger opportunities. Same thing with players. Hopefully, not everybody wants to leave.”

    Part of the pitch in hopes of retaining players is to remind them that if you can play in FCS, the NFL will see you. Former Vandal long snapper Hogan Hatten just made the 53-man roster of the Detroit Lions.

    “I really do not think it helps you with the NFL,” Eck said. “As long as you’re an FCS school, every team still comes through here, scouting. But it’s tough to try to discourage a guy from even making $150,000 when his family doesn’t have any money.”

    At Idaho, Eck thinks he can get his top players $10,000-$15,000 a year — nowhere near, of course, the six figures some Power 4 schools might offer. They were recently able to cover their players’ cost of attendance, providing around $2,500 a semester.

    There’s one other potential player of interest Eck has thought about, a young player who had a big game against the Ducks who might’ve crossed on some FBS teams radar now: His son Jaxton. Jaxton, a linebacker, had a game-high 14 tackles, which included a couple of plays where he was able to corral dynamic Ducks receiver Johnson in space.

    “Yeah, that’ll be interesting,” Eck said, laughing. One of the FBS head coaches he knows texted him after the game and mentioned Jaxton. “It might’ve been half-joking. We’ll see.”

    (Image: Dan Goldfarb/ The Athletic; Photos: Young Kwak / AP; Brian Murphy / Icon Sportswire via Getty)

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  • Olympics drove interest in women’s sports cards, Snoop Dogg pins and more

    Olympics drove interest in women’s sports cards, Snoop Dogg pins and more

    The Olympics are an event that can fuel growth in interest and popularity, not just for a given sport or individual athlete, but for an array of collectibles, as well. The global nature of the Olympics, the way they cross-pollinate fans of different sports and draw in very casual or even non-sports fans — it’s something that can supercharge demand.

    Take basketball for example — the men’s gold-medal game between the U.S. and France averaged 19.5 million viewers in the U.S. alone, whereas the most recent NBA Finals averaged 11.3 million viewers. The women’s gold-medal game drew 7.8 million viewers in the U.S. (at 9:30 a.m. ET), and last year’s WNBA Finals averaged 728,000. While that sudden influx of new eyeballs can produce a brief and immediate surge of interest that just as quickly evaporates, it can also be the foundation for longer-term growth in some cases. It can be an introduction that creates new fans and collectors.

    With that in mind, let’s look back on the 2024 Olympics using insights from eBay:

    Athletes (and rappers) who saw a surge of collector interest

    The most searched Team USA men’s basketball players within eBay during the Olympics were LeBron James, Anthony Edwards and Steph Curry. James and Curry’s places there shouldn’t be surprising, given their status as legends of the game and how they came through in big moments for Team USA, but Edwards being searched at that level within a marketplace (rather than just on a more general interest platform like Google) is noteworthy.

    The day Team USA beat Serbia in the semifinals, Edwards’ ungraded 202o Panini Prizm silver card (a popular parallel in the most popular NBA set that has a bit more favorable supply/demand balance than his plentiful Prizm base rookie card) returned to the price level it reached at the start of the NBA Western Conference finals in May (around $320), when he was one of the postseason’s top performers to that point, up from the sub-$200 level it dropped to in late June/early July. Edwards didn’t produce a standout performance in the semifinal or final of the Olympic tournament, so there has been another decline, but the card remains higher than the lows it hit after his NBA playoff elimination. He’ll need to take another leap forward this season and have better showings in key moments in order to further grow the level of collector interest in him, though.


    Steph Curry (left) and Anthony Edwards after receiving their gold medals. (Photo: DAMIEN MEYER/AFP via Getty Images)

    On the women’s side, the most searched Team USA players on eBay were Sabrina Ionescu, Breanna Stewart, Diana Taurasi, and Kelsey Plum.  Taurasi didn’t play in the gold-medal game and averaged just 1 ppg for the tournament, but she won her sixth gold medal — a new record for the sport. Noticeably absent from that group is A’ja Wilson, who was named MVP of the tournament and is also the clear favorite to claim a third WNBA MVP trophy this season. There have always been players who far outperform the level of collector interest in them, but this looks like a generational talent/all-time great being seriously undervalued.

    The Olympics provided a boost to women’s sports collectibles though. Katie Ledecky sales grew throughout the Olympics, peaking with a new all-time high of $4,037 for her 2024 Topps Chrome Ledecky Legacy autographed superfractor (a one-of-a-kind parallel, pictured below). Two Simone Biles cards sold for more than $2,000 each. But perhaps most impressive was that two superfractors, one autograph and one patch, from the 2024 Topps Chrome Olympic set of Ilona Maher, star of the USA rugby bronze-winning team, sold for $1,743 and $1,500, respectively — not too far off from those sales for Biles, a more established star in a sport that’s more popular in the U.S.

    Assessing long-term value of Olympic athletes in sports that don’t hold annual mainstream interest in the U.S. is always difficult. Ledecky and Biles could hold strong since the former is tied for the most career Olympic gold medals among female athletes (nine) and the latter isn’t far behind (seven) and both have more of a cultural presence. Their legacies are set. But unless rugby undergoes a dramatic rise in popularity, it seems difficult for Maher to have the same staying power. (That said, monetary value often isn’t the primary concern for collectors — particularly if they never intend to sell a given item — and waiting for more buyer-friendly conditions when one-of-a-kind items become available often isn’t possible.)

    The USA women’s soccer team won gold thanks in part to the trio of Sophia Smith, Trinity Rodman and Mallory Swanson (or “Triple Espresso,” as they’ve nicknamed themselves), who all scored big goals and all saw big eBay search spikes when they did. Searches for Swanson jumped 580 percent on eBay (compared to the previous week) after she scored the gold medal clinching goal against Brazil. Cards from the 2024 Topps Chrome Olympic set that bear autographs from both Smith and Swanson (pictured below) have drawn particular interest, with peak sales prices of $628 and $700 on August 18, a week after the tournament closed.

    A couple of non-USA athletes who also had big search spikes were the men’s tennis finalists. After he won the gold medal, searches for Novak Djokovic rose 450 percent compared to the week prior and searches for silver-medalist Carlos Alcaraz rose 80 percent. These are two of the biggest names in an already popular sport, so the fact that Olympic success could provide a surge in marketplace searches is a testament to the new wider audience the event brings. With the U.S. Open now underway and a newly released Topps Chrome tennis set, there will be an opportunity to retain some of that interest.

    The Olympics can also blur the already sometimes fuzzy lines between sports and non-sports collectibles. Snoop Dogg’s custom Olympic pins went viral, resulting in global eBay users to search “Snoop Dogg pin” almost 140 times per hour on July 30 and 31. And since the 2028 Olympics will be in his hometown of Los Angeles, this may not be the last we hear of Snoop Dogg Olympic pins.

    Industry views

    As The Athletic continue to grow its collectibles coverage, we’ll include perspectives and observations from around the hobby. Since this is our first time diving into eBay insights, we begin with the executive who oversees their collectibles operation.  

    Interest in the Snoop pin and Olympic pins in general points to the variety of collectibles that have gained in popularity in recent years.

    “Obviously trading cards is a huge, huge piece of it, but the thing that’s fun is you see new categories that emerge and sometimes those things disappear again and sometimes they stick around,” eBay vice president and general manager of global collectibles Adam Ireland told The Athletic during the National Sports Collectors Convention last month. He cited sealed vintage electronics and Type 1 photographs as examples. 

    “Someone once told me that it’s sort of that 25-year window when you start hitting nostalgia and that’s the point where people have got the money now and are spending on things that tie them back to those happy childhood days,” he added, saying that they’re seeing Teenage Mutant Ninja Turtles merchandise take off as it now fits that window for older generations, while the franchise’s new movies and shows draw in a younger audience as well. 


    Chad Ochocinco draws a crowd to an eBay Live broadcast at The National. (Photo courtesy of eBay)

    Trading card games, which can hit on that nostalgia appeal, are also driving a lot of interest. Ireland says he is “super bullish” on them. “Obviously (Disney) Lorcana has been another big boost to that area, but you’ve still got Pokemon going strong, some of the recent Magic: The Gathering releases have been really, really successful. … (Lorcana) and Disney collectible pins, a lot of historical artifacts, toys, vinyl – there’s just so many categories (in the collectibles space), but you do find that sports as a single thing becomes the largest piece.” 

    “King of Collectibles: The Goldin Touch,” the Netflix series about Goldin Auctions, which eBay recently acquired, is something Ireland sees as helping to broaden interest in collectibles. 

    “It’s easy to think about collectibles as a niche area, but they hit number four on the Netflix charts and that’s just going to bring more and more people into the hobby,” he said. “It’s amazing how many people I’ve spoke to about and they’ve been like, ‘Oh my wife watched the show and now she understands why I get excited about this stuff.’ And so from that point of view I think it’s just going to open it up, it’s going to democratize it more.” 

    The Athletic maintains full editorial independence in all our coverage. When you click or make purchases through our links, we may earn a commission.

    (Top photo: Harry Langer/DeFodi Images via Getty Images)

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  • John Sterling may return to call Yankees postseason

    John Sterling may return to call Yankees postseason

    John Sterling may come out of retirement to call the New York Yankees’ postseason, according to sources briefed on WFAN, the Yankees and Sterling’s plans.

    Early this season in April, Sterling, 86, stepped away from the booth after 36 years. The Yankees held a retirement ceremony for him. A trio of Rickie Ricardo, Justin Shackil and Emmanuel Berbari has replaced him.

    This week, Sterling made a brief appearance in the Yankees booth, teaming up with analyst Suzyn Waldman to call a few innings.

    Over the next few days, he is expected to discuss with Audacy New York president Chris Oliviero if he will return for the playoffs, according to a person briefed on the plans. Oliviero, who oversees WFAN, has not officially asked Sterling yet.

    “The ball is in their court,” Sterling said. “They would have to ask. I would feel bad for the guys who have done the games all year.”

    Oliviero declined to comment.

    GO DEEPER

    ‘It is high! It is far! It is gone!’ Fellow broadcasters honor John Sterling by replicating his calls

    While it is possible that WFAN and the Yankees could have Sterling call home playoff games, initial indications from those briefed on discussions is that he would need to commit to all home and road playoff games. Travel was one of the major reasons Sterling retired in April. On Thursday, via phone, he said the scheduling of the playoffs makes that aspect easier.

    If he returns, Sterling could call a few regular-season games to tune up.

    Regardless of whether he returns or not in October, Sterling is expected to resume retirement after the season.

    The Yankees and WFAN would then consider Ricardo, Shackil and Berbari for the job while also conducting a national search.

    Recently, WFAN and the Yankees had FS1 “Breakfast Ball” co-host Craig Carton call some games. While Carton is not a full-time candidate, team and radio executives liked what they heard and would invite him back. It is unlikely to happen this season as Carton’s “Breakfast Ball” responsibilities go into full swing in September.

    Required reading

    (Photo: Brandon Sloter / Icon Sportswire via Getty Images)

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  • ESPN fires Griffin III, Ponder in cost-cutting moves

    ESPN fires Griffin III, Ponder in cost-cutting moves

    ESPN has fired “Sunday NFL Countdown” host Samantha Ponder and analyst Robert Griffin III, sources briefed on the moves told The Athletic on Thursday.

    The decisions were made for financial reasons as ESPN nears the conclusion of its fiscal year at the end of September, per a source briefed on the matter. Both Ponder and Griffin made more than seven figures. Each was informed of ESPN’s decision Thursday morning, a source briefed on the decision said. Neither Griffin nor Ponder responded to The Athletic’s requests for comment, but Griffin referenced the move in posts on X.

    “Thankful for so many people in my time at ESPN that helped me grow because they are some of the best in the business. … THANK YOU to everyone who has supported my family through my playing days and broadcast career so far,” he wrote.

    Ponder was entering the final season of a three-year deal worth more than $3 million, sources briefed on her contract said. She only worked in the prestigious role of “Sunday NFL Countdown” host and was basically off for the rest of the year. ESPN generally reserves these types of schedules for the Joe Bucks, Troy Aikmans and Peyton Mannings of its world.

    “NFL Live” host Laura Rutledge and “Get Up” host Mike Greenberg are potential replacements for Ponder. Greenberg is considered the favorite, according to sources briefed on the network’s internal talks.

    The buyouts of Ponder and Griffin are the only moves ESPN is making at the moment, but it could choose to shed more salary by the end of September. However, the cuts are not expected to be anywhere near the bloodletting in which around 20 big names were let go last June, including stalwarts like Jeff Van Gundy, Suzy Kolber and Jalen Rose.


    Samantha Ponder attends SiriusXM at Super Bowl LVII in February 2023. (Photo: Cindy Ord / Getty Images for SiriusXM)

    Griffin, who as recently as last year had been viewed as a rising star at ESPN, had two years remaining on his deal. He was hired three years ago after gaining interest from Fox Sports and ESPN. At the time, sources at both networks raved about what they described as one of the best auditions they have ever seen.

    He was considered strongly to be ESPN’s No. 2 college football game analyst with Sean McDonough last season, but the job went to Greg McElroy.

    ESPN declined to comment.

    Since Griffin’s stock had fallen, it made him a prime candidate to be let go. While his seven-figure per year salary will be honored, his role had diminished to a point where ESPN decided to not keep him on.

    The first real sign Griffin was being dropped in the order was when he was removed from “Monday Night Countdown,” where he had been on the prime pregame show for two years. ESPN hired Jason Kelce this offseason to replace Griffin.

    Last season, Griffin also served on one of ESPN’s top college game broadcast teams, working with play-by-player Bob Wischusen.

    Over the years, Fox Sports has shown interest in Griffin. When it sought to find a successor to Reggie Bush on its “Big Noon Kickoff” pregame show, Griffin was high on its list, but it went with another former Heisman winner, Mark Ingram II.

    Griffin is active on social media, chiming in on an array of issues, including when ESPN has had controversies. Ponder does not have the flurry of social media posts like Griffin, but has chimed in at times about transgender athletes and other politically charged issues.

    In 2017, Ponder was given the honor of replacing the legendary Chris Berman on “Countdown.”

    Berman, perhaps the most prominent on-air person in the network’s history, stepped aside, making way for Ponder. She did not have much NFL experience, having worked her way up the ESPN ranks by being a mainstay on its iconic pregame show, “College GameDay.”

    Required reading

    (Photo: Peter Joneleit / Getty Images)

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  • Manchester City, the Premier League and the season everything might change

    Manchester City, the Premier League and the season everything might change

    Follow live coverage of Arsenal vs Wolves in the Premier League today

    Welcome to the season when everything might change, or nothing might change, for the most popular football league on the planet. In the coming months, the hearing against Manchester City for their 115 alleged breaches of Premier League regulations will begin and a verdict is expected before the end of the campaign.

    On Tuesday, in a season-opening interview with journalists, the Premier League’s chief executive, Richard Masters, insisted the competition organisers “actually have a pretty good working, operating relationship” with Manchester City. Yet that is a polite veil over an increasingly peculiar and toxic landscape for English football in which City, who have won four Premier League titles in a row, were “surprised” to find themselves accused by the Premier League of having cheated their way to the summit.

    This summer, during numerous conversations with owners and executives who work or have worked within the Premier League, many speaking anonymously to protect relationships, the divergence of opinions and expectations has been revealing. The matter has been discussed informally between ownership groups within the Premier League and it is the subject of gossip in matchday boardrooms. Naturally, they speculate.

    Some are so worn down by the decade-long pursuit of City that they fear Manchester City’s case may result in a financial settlement rather than a sporting penalty. Then some rival executives consider this outcome to be impossible and utterly outrageous, and say it would cast the death knell for financial sustainability not only within the English game but across European football.

    As one Premier League club executive says: “The collective view I’ve heard is that an appropriate sanction would have to be a points deduction so substantial — we are talking here between 70 and 80 points — that it guarantees City a season in the Championship.”

    Another of the sport’s leading figures suggests the punishment ought to be more creative, that many points could be deducted from City in each of the next three seasons, meaning the club’s chance of Champions League qualification would be severely restricted. Another compares the City case to that of the English rugby union side Saracens who, when Premiership champions in 2019, were deducted 35 points, hit with a £5.36million ($6.9m at current rates) fine and relegated to the second division owing to non-compliance with the league’s salary-cap rules.

    A coach who came up against City has simply made his mind up about their guilt and argues they have not achieved their success with the same level of discipline as their rivals, but suspects it is too late now to truly remedy the matter. At the same time, there are fears that a failure to convict and punish City poses major questions about the Premier League’s ability to run itself, particularly with the prospect of an independent regulator still looming next year. Numerous club executives say their incentives to follow the rules would be greatly diminished if the Premier League proves toothless on City.

    At this point, we should remember that Manchester City are contesting the charges. Upon learning of their alleged breaches in February 2023, City said they were “surprised” by the development. They also said they have a “comprehensive body of irrefutable evidence in support of its position” and added that they “looked forward to the matter being put to rest once and for all”. The alleged breaches are extensive and serious, relating to a period between 2009 and 2018 in which City won three Premier League titles and emerged as one of Europe’s strongest teams, as well as hiring Pep Guardiola, the most in-demand coach in world football, to lead the club from 2016.

    City stand accused of failing to provide accurate financial information, “in particular with respect to its revenue (including sponsorship revenue)”; failing to disclose managerial payments during the Italian coach Roberto Mancini’s time at the club between 2009 and 2013; and breaching Premier League rules on profit and sustainability (PSR) between 2015 and 2018. The Premier League also argued City did not comply with UEFA — European football’s governing body — regulations around financial fair play in 2013-14 and between 2014-15 and 2017-18. The Premier League also claimed City did not cooperate fully with investigations in “the utmost good faith”.

    City have been down this road before. They were banned from European competitions for two years by UEFA for alleged breaches of financial regulations in February 2020. Yet the sanction was overturned by the Court of Arbitration for Sport (CAS) in July of the same year when the court ruled “most of the alleged breaches were either not established or time-barred (outside of the organisation’s five-year statute of limitations)”. City were fined €10million (£8.6m; $11m) for not cooperating with the investigation.

    In English football, nobody is prepared to put their name to quotes about the City case. That is not the same for La Liga president Javier Tebas, who has been a longstanding critic of the impact of clubs linked to nation-states. City always insist they are not owned by the state of the United Arab Emirates (UAE), but Sheikh Mansour bin Zayed Al Nahyan is the deputy prime minister of the UAE and the minister of presidential affairs. He is the majority shareholder in City via Newton Investment and Development, a company he wholly owns and which is registered in Abu Dhabi.

    Tebas tells The Athletic: “It is difficult for me to say what is proportionate in England because I don’t know so well the English rules and law. But I can refer to what happened at UEFA… then what happened at CAS — in a resolution I would describe as a joke — is they took the sanction away. It was a very controversial decision to take away that sanction. Now, let’s see, I won’t dare to predict, but I am aware that there is a lot of concern among many clubs in the Premier League about what happens with City. What happens with Man City is a before and after moment for the Premier League itself.”


    Javier Tebas is one of European football’s most powerful voices (Oscar J. Barroso/Europa Press via Getty Images)

    The important thing to remember here is that the view of Tebas, or the many clubs in the Premier League to which he refers, will not be a factor in the final verdict. The Premier League has accused City of 115 alleged breaches, but the matter is now referred to a three-person independent commission for assessment. They are not known to the public but have been chosen by Murray Rosen KC, the barrister who is the head of the Premier League’s independent judicial panel.

    A seasoned Premier League executive explains: “It is not the clubs that are prosecuting Manchester City. Unlike the American system, the clubs do not sit around in judgment of each other. They don’t decide whether to approve a new owner or not, like some American leagues. If you’ve got a case to answer, you’re going to have your day in front of an independent commission.”

    While clubs will not have an input on the independent commission, The Athletic has previously reported how, in the years leading up to City being charged, rival clubs at both ownership and chief executive level would seek to impress onto the Premier League the need for progress on that matter. Sometimes it would be informal phone conversations, while legal letters and requests for information would also be sent. Very occasionally, clubs would seek an update within shareholders’ meetings, but for the most part, this became a topic executives pretended did not exist when sat together around the boardroom table.

    Whenever they did ask for updates, clubs would be told by the Premier League that the case remained under investigation and nothing further could be said. Journalists have received the same answer. From a governance perspective, therefore, City’s rivals are powerless on this matter, reduced merely to lobbying around the edges. The pressure came more often from the top of the Premier League table, where bigger clubs argued to the Premier League hierarchy that they would have won more trophies if City had acted differently.

    Yet over time, that anger has filtered across the division. When City sought to appeal against their UEFA ban from the Champions League at CAS, nine Premier League clubs wrote to express their objection to City’s sanction being suspended while they appealed. Some clubs then placed in the top half of the table opportunistically spied a place in European competition if City were out of the picture.

    go-deeper

    GO DEEPER

    Man City charges: What do rival clubs make of the Premier League’s accusations?

    Others across the Premier League do appear to genuinely believe the sport will be healthier if a firm deterrent is in place for financial regulations, while some clubs believe it is implausible, not least in terms of the optics for the Premier League, that City could evade punishment after Nottingham Forest and Everton received points deductions for financial breaches during the previous season.

    go-deeper

    GO DEEPER

    Man City charges explained: The accusations, possible punishments and what happens next

    “There is no happy alternative to enforcing the rules, which everyone has agreed at the beginning of each season,” Masters told Sky Sports News this week. “They have looked each other in the eye and shaken each other’s hand and said ‘We will abide by these rules’. So the Premier League has to enforce rules.”

    There is also the question as to whether any political attempts have been made to exert pressure on the Premier League. Last year, the UK government admitted its embassy in Abu Dhabi and the Foreign Commonwealth & Development Office (FCDO) in London have discussed the charges levelled at Manchester City by the Premier League, but refused to disclose the correspondence. In response to a Freedom of Information request made by The Athletic, the government said it would risk the UK’s relationship with the UAE to do so. Manchester City did not comment when told about the existence of the correspondence and the Premier League declined to say whether it has received any correspondence from the UK government in relation to the matter.

    The Athletic has previously detailed extensive official correspondence demonstrating a desire to impress the interests of the UK government on the Premier League, which has always denied it has been influenced in any way. There is no evidence to say the UAE government has made representations. Asked this week if the Premier League has ever felt pressure from foreign governments, Masters said: “Never, of any flavour or description. It just doesn’t happen.”


    For the independent commission, there are reams of material to sort through. This all began when emails and documents emerged from Football Leaks and were published by German newspaper Der Spiegel in 2018. Those prosecuting City would claim the documents appeared to show City bypassing financial rules within football by disguising state investment as sponsorship revenues. City have always refused to comment on any of the German newspaper’s revelations because they say the leaks were “criminally obtained”.

    During the hearing, both sides will be able to request the presence of any participants from the club or Premier League during the period in question. This may even extend to the Premier League calling upon Sheikh Mansour himself, but nobody can be compelled to attend the hearing. It would be a surprise if Mansour, as the deputy prime minister of the UAE, was to put himself in that position.

    The same may be true of City chairman Khaldoon Al Mubarak. He is also the CEO of the $300billion Abu Dhabi Mubadala wealth fund — which owns some of City’s sponsors — as well as the chairman of the Abu Dhabi Executive Affairs Authority, which is described as a specialised government agency mandated to provide strategic policy advice to the Crown Prince Sheikh Mohamed. As such, several sources close to the Premier League suggested it would be unlikely that any figure directly linked to the state in the UAE would place their reputation on the line at a Premier League commission.


    Sheikh Mansour (left) attended the Champions League final in June 2023 (Michael Regan – UEFA/UEFA via Getty Images)

    The more likely scenario is that figures who have worked solely for City would attend the autumn hearing. Both sides have started preparing for cross-examination of witnesses, as to be expected with such an important hearing drawing near. One witness who had already been spoken to by City’s lawyers described the process as “hardcore”, “aggressive”, and “no-holds-barred”.

    When it comes to making a decision, executives spoken to by The Athletic expect the commission to consider the offences in two parts. It will focus on the material alleged breaches, which could bring the most substantive penalties if City are found guilty, but then also the matter of alleged non-cooperation. Every person spoken to by The Athletic for this article said they expect City will face punishment for failing to cooperate, having previously received a fine for this from UEFA. The question is whether the commission judges non-cooperation to be worthy of a sporting penalty or merely a slap on the wrist.

    These executives point out the contradiction in City’s public statement, where they said they welcomed the chance to present their irrefutable evidence but, at the same time, the Premier League charges include allegations that the club obstructed the investigation. City, for example, headed to court to question the league’s jurisdiction to investigate it and then once more, this time with the Premier League, to prevent any details from becoming public.

    Lord Justice Stephen Males, a High Court judge who heard the latter case, wrote in his 2021 judgment: “This is an investigation which commenced in December 2018. It is surprising, and a matter of legitimate public concern, that so little progress has been made after two-and-a-half years — during which, it may be noted, the club has twice been crowned as Premier League champions.” Twice has now become five.

    This is where the suggestion of a settlement between the Premier League and City appears to become less likely. “There’s been plenty of opportunity for settlements in the past, which hasn’t happened,” says one executive familiar with the case. “Either party can at any time effectively take it out of the court and have a conversation without prejudice to say we’ll have a settlement. But the further you go, the less likely that is.

    “But the scale of this is so large that it’s really difficult to have a negotiated settlement. What are you going to settle on? A fine? A small number of points? Look at Forest and Everton. You can’t do that. This is of a scale both in terms of time, depth and severity of charges that is completely off the scale of the others.”

    The desire for a settlement would need to come from City, too, and the biggest clue towards their approach came within one of City’s most infamous leaked emails when a leading City lawyer wrote that Al Mubarak, the club chairman, had said that “he would rather spend 30million on the 50 best lawyers in the world to sue them for the next 10 years” than agree to any financial settlement or penalty from UEFA amid the previous case.


    Pep Guardiola, pictured here with Khaldoon Al Mubarak, is hoping to lead Manchester City to an unprecedented fifth straight Premier League title (Simon Stacpoole/Offside via Getty Images)

    One Premier League executive says there is a feeling within the league’s HQ that City have simply “taken the p***” since receiving their first letter from the Premier League on the matter in 2018. This person argues that if City accepted some fault from the outset, they may have taken a substantially smaller punishment than the one which could now be imposed. “They wouldn’t have been relegated, but they have now dug themselves into the massive hole. And it’s either a massive leap that gets them out scot-free or a massive sanction. It is a Hail Mary.”


    The implications of the City case reach far and wide. The Premier League is a phenomenal global success that now drives more in international television revenue than it does from its domestic deal. In the United States, the Premier League’s $450million-per-season deal with NBC dwarfs that of La Liga’s $175m package with ESPN, or Bundesliga’s $30m deal with ESPN. During an interview earlier this summer, The Athletic asked Jon Miller, NBC’s President, Acquisitions and Partnerships, whether the investigations not only into City but also Everton, Nottingham Forest and Chelsea in any way impacted the value of the Premier League.

    Miller said: “It doesn’t question the value at all. What it says to me is that the people who are leading the Premier League very much are hands-on and they’re going to enforce their rules. It’s important that the league has got their hands around this and they’re not afraid to impose discipline where they think it’s needed.

    “I actually applaud them for the stance they’re taking, even if it might move a team into a relegation zone or out of a Champions League or Europa League place. I would rather make sure the league is run on a fair basis, that everybody plays by the same rules.”

    The challenge for the Premier League now is not only with regards to their own case against City but also that City have launched their own legal action against the Premier League, seeking to obliterate the rules, strengthened in 2021, that insist sponsorship deals must be independently assessed to be of fair market value within the competition. The aim was to prevent clubs from being able to receive funds through artificially inflated sponsorship deals linked to a club’s ownership or inflated deals between teams in a multi-club ownership group.

    The Times reported in June that City claimed they were the victims of “discrimination” within a 165-page legal document, stating that a “tyranny of the majority” of teams across the league had ganged up on them to implement rules aimed at preventing their success. A verdict on this matter is expected within the next month and, should City have success, it may also undermine a central plank of the Premier League’s broader case against the club because allegedly inflated sponsorship deals linked to Abu Dhabi are among the alleged breaches.

    The Premier League and City have indicated they intend to appeal against the decision if it goes against them in relation to these associated party transactions, according to people close to both parties.

    An experienced football arbitrator sees it like this: “What’s really going on here is that (City) have invoked the dispute resolution proceedings in the covenant with the Premier League. In invoking the dispute resolution proceedings, it gets them into a room with the Premier League on their terms before the November hearing, which is the substantive hearing to determine whether they’re in breach of the 115 charges.

    “So it’s a mechanism by which their KCs can eyeball Premier League KCs and effectively say to the Premier League, ‘We are prepared to take you down if you go forward with what you’re planning to do, then we’re going to have a damages claim against you of hundreds of millions, which you can’t afford. We’ll tie you up in litigation for the next five or 10 years and we will take you down’.

    “It’s an aggressive litigation tactic and they’ve done it for a reason. Their owners will have needed to sign off on this. It’s not lawyers — the lawyers are merely only ever a conduit. They’re an agent for their client and so it is fascinating — I think they’re trying to provoke a rupture in the English game.”

    City, it should be said, are not alone in having concerns about the policing of associated party transactions. When the Premier League voted to toughen up the regulations in February, six clubs voted against the move and two abstained, meaning the vote could be passed via the narrowest of margins with a two-third majority secured by 12 votes in favour.

    City’s rivals, whether rationally or otherwise, fear that legal success for City would only be the start of attempts to destabilise the competitive balance of the English game. “They worry that it will lead to City and Newcastle (owned by the Saudi Public Investment Fund) dumping a billion every summer; that’s the fear, that it blows the house down on financial sustainability across the whole of Europe,” says one European football executive.

    As the Premier League pursues City and City sue the Premier League, another subplot emerged this week. The Times reported that some of City’s rivals are considering compensation claims for loss of earnings — whether by not winning titles or failing to qualify for European competition — as a result of City’s dominance over the past decade. A source familiar with the hierarchy of multiple Premier League clubs argued it is unrealistic to expect legal success in this area because even teams with lower wage bills and inferior players can sometimes achieve more than may be expected. “It’s not like it is match-fixing where they have paid the referee or something. It’s too remotely related to the outcome of the match,” they said.

    Clubs will largely be left hoping that the Premier League’s independent commission serves up satisfactory justice. The Premier League handbook allows for any kind of punishment, ranging from reprimands to fines, points deductions or even expulsion from the Premier League.

    City are already facing uncertainty ahead of next summer, when manager Guardiola’s contract is due to expire. He is said to be torn over his future at this stage, regardless of the charges. He has often spoken in support of his club’s defence.

    In May 2022, Guardiola said: “Why did I defend the club and the people? It’s because I work with them. When they are accused of something I ask them: ‘Tell me about that.’ They explain and I believe them. I said to them: ‘If you lie to me, the day after I am not here. I will be out and I will not be your friend any more. I put my faith in you because I believe you 100 per cent from day one and I defend the club because of that.’

    Tebas, La Liga’s president, concludes: “The path the Premier League is taking now is important, after many years in which we have not seen proceedings against their own clubs for financial fair play issues. The path they are trying to take is very important for all of European football.

    “The Premier League’s economic sustainability is very important so that there is no inflation in salaries in the rest of Europe due to inflationary policies with money from outside of football (via state money). The result of Manchester City is important. I insist, there is a lot of concern within the Premier League teams. Without knowing the ins and outs of the charges, I do know something, which is that many clubs expect a sanction to be imposed.”

    Additional reporting: Jacob Whitehead

    (Top photo: Getty; Sebastian Frej/MB Media, Naomi Baker, Robbie Jay Barratt – AMA; design: Dan Goldfarb)

    The New York Times

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  • NBC wants Snoop Dogg to return for future Olympics

    NBC wants Snoop Dogg to return for future Olympics

    Follow live coverage of Day 12 of the 2024 Paris Olympics, with 21 gold medals on offer

    Bow-wow-wow, yippie-yo, yippie-yay, Snoop Dogg may continue on NBC’s Olympics coverage in a big way.

    Asked by The Athletic this week if NBC Universal plans to ask Snoop to return for on-air work at the 2026 Milano-Cortina Games and Olympics beyond, two key members of NBC Universal’s leadership group answered in the affirmative.

    “Snoop has done everything and beyond what we ever expected him to do here in the Paris Games,” NBC Sports president Rick Cordella said. “He has been enthusiastic. He has been optimistic. I think we’d be really thrilled to have Snoop back in any capacity he would want to come back in.”

    Cordella’s boss, Mark Lazarus, the chairman of NBCUniversal Media Group, when asked if the company would ask the performer to return to the Olympic family, quickly responded, “Yes.”

    Snoop Dogg has been ubiquitous on NBC’s Olympic coverage and at various Paris venues. He has become such a part of the Olympics that BBC News ran a headline tagging him as” America’s cheerleader at the Olympics.” The 52-year-old had a small role at the Tokyo Games in 2021 as part of a recap commentary show on Peacock alongside comedian Kevin Hart but has exploded in Paris where he has put himself in all sorts of situations with athletes and sports as a roving correspondent. It’s resonated.

    This all dates back to Tokyo in 2021. Kevin Hart and Snoop Dogg were co-hosts of a comedy highlight show on Peacock called ‘Olympic Highlights,’ and there were several clips that went viral, but also what stood out to me was Snoop’s passion for the Olympics, and also in his own unique way his reverence for the athletes and their stories,” said Molly Solomon, the executive producer and president of NBC Olympics production and the point person who championed Snoop’s increased on-air visibility.

    “Over the last year and a half, we got together with Snoop and really brainstormed what this role could be. I called him an Ambassador of Happiness. If you watch his content, everybody wants to meet Snoop, take a selfie with Snoop and just be around Snoop. We’ve been pleasantly surprised by his popularity, but you never ever underestimate Snoop Dogg. He’s this wonderful mix of swagger and positivity and just the charisma and vibes are so positive. He’s got this curiosity about the Olympics that is undeniable.”

    Said Snoop to The Associated Press this week: “This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment.”

    The performer has been part of an Olympics that has been wildly successful for NBC Universal so far. Through the first full 11 days of the Games, NBCUniversal said it had a total audience delivery average of 32.6 million viewers across the combined live Paris prime time (2-5 p.m. ET) and U.S. prime time (8-11 p.m. ET/PT).

    “We judge success here first and foremost by having a product that is appealing to audiences in that they come to in large numbers — and that is clearly happening in the Olympics,” Lazarus said. “The last few haven’t been as large as we had thought they would be. These Games are exceeding all of our expectations.”

    Required reading

    (Photo: Tom Weller / VOIGT / GettyImages)

    The New York Times

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  • Jalen Brunson has agreed to the greatest financial favor in NBA history

    Jalen Brunson has agreed to the greatest financial favor in NBA history

    LAS VEGAS — With a chance to sign the second nine-figure contract of his career, Jalen Brunson was unavailable.

    Negotiations, if you could even call them that, on a probable extension could not begin until the clock struck midnight (ET) Friday. Yet, long before any legalese came his way, the All-Star point guard could guess his team’s offer.

    The New York Knicks were about to hand Brunson all that they could, even if the deal would not be commensurate with a player of his stature.

    The team was capped at how much it could pay Brunson, limited to a contract that would earn him far less than one he could sign if he were to wait until 2025 free agency and re-up with the organization then.

    Brunson decided well before he became eligible that he wanted to remain in New York, that he had fallen in love with the franchise, that he valued the security of a dollar today versus more dollars tomorrow, that he wanted to continue playing for head coach Tom Thibodeau and with his Villanova buddies and that he hoped to challenge for a title on a squad that considers itself a contender this upcoming season and beyond.

    But once Friday arrived, Brunson had more important plans.

    Instead of prioritizing business, Brunson was chilling with his dear friend and teammate, Josh Hart. He was so eager to keep hanging out with his team that he put off re-signing … because he was too busy hanging out with his team.

     

    Brunson put pen to paper on the extension Friday afternoon, a historic moment for the Knicks. No one else in league history has recommitted himself to a franchise in this fashion.

    The extension will pay him $156.5 million over four years, $113 million guaranteed less than he could have received had he waited until free agency. No player has ever left this much money on the table — especially not one in the early part of his prime.

    The NBA’s most famous cases of major discounts occurred with players who had already received giant paydays. Dirk Nowitzki took a three-year, $25 million deal to return to the Dallas Mavericks in 2014 when he could have earned nearly four times as much had he chosen to, but Nowitzki was already in his mid-30s. Tim Duncan chopped chunks off his salary so he could play forever with the San Antonio Spurs, but he was an established vet by that point.

    Brunson is opting for the cheaper contract today instead of hitting free agency a year from now when he would be eligible for a max contract worth a projected $269.1 million over five years.

    There were financial arguments for why locking in the money was worthwhile. Brunson appreciated the security an extension would provide. This is still more money than some CEOs make in a lifetime. He may as well protect himself against injury.

    Signing an extension now also makes him eligible for his next extension a year earlier than if he had waited until free agency to sign the five-year pact. Those extra 365 days could matter.

    But there’s a reason this is a remarkable moment. The Knicks are now open for business in an era bound to be dominated by a punitive collective bargaining agreement that will stifle the flexibility of any hyper-expensive team.

    Based only on the dollars, Brunson just enacted the greatest financial favor in NBA history.

    And it’s not close.

    He signed with one priority in mind: Take whatever reasonable measures he could to go after that ring. The Knicks can now move forward knowing they have Brunson under a team-friendly contract through at least 2028. His new deal will kick in for the 2025-26 season, and he has a player option for the final year. It comes with all the bells and whistles, including a 15 percent trade kicker, a league source said.

    New York’s hopes of staying below the dreaded second apron, not just in 2024-25 but also in the following season and possibly beyond, just turned far more realistic. The Knicks, who traded five first-round picks (including four unprotected ones) for Mikal Bridges earlier this offseason, already believe their title window is open. The Brunson extension just scooted the glass up even more, especially through 2026.

    Bridges is on a bargain contract until then, making $23.3 million this season and $24.9 million after that. Brunson will earn in the realm of $34.9 million during his first year of the deal when the Knicks will have $153.2 million committed to nine players: Brunson, Bridges, Hart, OG Anunoby, Mitchell Robinson, Donte DiVincenzo, Miles McBride, Pacome Dadiet and Tyler Kolek. The second apron projects to be approximately $207.8 million that season.

    Staying under $207.8 million in payroll would create valuable resources for the Knicks. If they go over that threshold, they kiss goodbye to the midlevel exception, the ability to make most trades and more.

    Brunson may receive the chance to earn most of the money he gave up back. As The Athletic detailed earlier this week, the extension sets him up to hit free agency in 2028 following his 10th year in the NBA. He will be eligible for the largest max contract a player can receive, worth a projected $417 million over five years. If Brunson were to sign that, spiked salaries in 2028-29 and 2029-30 would narrow the gap.

    But 2028 is four years into the future. No one knows what will occur between now and then.

    Players get hurt. They regress. Small point guards such as Brunson are historically more prone to such misfortune. For whatever reason, the Knicks could fall off by then and choose to turn in a different direction. They could employ a new front office or coach. This is the NBA, where sweeping changes can occur overnight, let alone over four years.

    There is no guarantee Brunson will make back this money. But of course, he didn’t do this to get rich. He did it to hand his team the best chance to win.

    (Top photo of Jalen Brunson: Jesse D. Garrabrant / NBAE via Getty Images) 

    The New York Times

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  • LakePoint Sports Shines as Travel and Youth Sports Surge

    LakePoint Sports Shines as Travel and Youth Sports Surge

    LakePoint Sports, the premier travel and youth sports destination in the country, adds new line-up of initiatives, partnerships, media, and more to fuel momentum as the travel and youth sports industry and sports participation are experiencing rapid growth.

    According to the 2024 Sports Events and Tourism Association (Sports ETA) Annual Report, the sports tourism sector reached a staggering $52.2 billion in direct spending in 2023, with a total economic impact of $128 billion. “Sports Tourism is a massive industry, growing exponentially, impacting local communities and state economies,” stated John David, President and CEO, Sports ETA. The industry supports over 750,000 jobs and contributes $20.1 billion in taxes, highlighting its vital role in the economy. “Sports ETA is working closely with city and county tourism leaders from across the country to realize the economic impact of sports tourism and the benefits of public private partnerships,” added Mr. David.

    LakePoint Sports is experiencing first-hand the national trends playing out on its sprawling 1,300-acre campus. ”LakePoint is keeping pace with the tremendous momentum the industry is riding” stated Dean Keener, SVP, LakePoint Sports. “Over the past five years LakePoint’s top-line revenue has grown +149% and Operating EBITDA is +234%,” added Keener. “It’s been an exciting time and 2024 is proving to be another incredible year with new initiatives and events already making an impact.”

    A significant increase in sports participation can be attributed to some of the industry growth. According to the 2024 Sports and Fitness Industry Association (SFIA) Annual Topline Participation Report, in 2023 there was participation growth across major sport categories, including, baseball up 7.6%, basketball up 5.6%, cheerleading up 8.3%, football 7v7 up 9.1%, gymnastics up 4.1%, lacrosse up 5.5%, outdoor soccer up 8.1%, and court volleyball up 13.4%.

    LakePoint Sports maintains a 90% retention rate for the events and programs across its campus driven by each of the same sports seeing growth nationally. “We continue to pursue opportunities to elevate the experience for the tournaments, showcases, camps, clinics and special events for the sports that are also growing nationally as they are the most popular on the LakePoint campus,” added Keener.

    LakePoint Sports led off 2024 with a plethora of new initiatives focused on elevating the guest experience inside and outside the lines. At The Baseball Village, all eight state-of-the-art baseball fields were re-turfed by Geo Surfaces, 120,000 square feet of hardwood was re-furbished at the Champions Center, as well as new additions coming to the recently re-turfed three-filed multi-purpose field complex, which will feature a new naming rights partner. “I promise you, there is never a dull moment on the LakePoint Sports campus,” stated Josh Laney, Co-Team Lead, Guest Experience. “Everyday the LakePoint Team is focused on delivering excellence in the guest experience, by sport, event and venue,” added Laney.

    LakePoint’s partnerships and media initiatives continue to be a momentum catalyst. With over sixty corporate partners, including global, national, regional, and hyper-local brands, guests can have an immersive LakePoint campus experience with a variety of brand offerings. LakePoint’s media platform, LakePoint Live powered by Pixellot will broadcast over thirty games in 2024 and provide access to hundreds more. Additionally, from a dynamic social media presence, ever-evolving content and storytelling initiatives, eight sold out Champions Weekends peppered throughout the year, Johnsonville’s “Keep It Juicy” national campaign activation platform to the award-winning Barnsley Resort where guests can enjoy a pre or post tourney vacation, a day of golf or a fine dining experience, there’s something for the millions annually visiting the LakePoint campus. “Brands like Yanmar, Coca-Cola, Audi, Body Armor, Rawlings, and Baseballism to name a few, have embraced the LakePoint Sports partnership platform to engage our shared customers in ways that build brand awareness, drive meaningful business results for their brand and elevate the LakePoint guest experience,” stated Greg Barckhoff, SVP, LakePoint Sports Partnerships and Marketing. “Other brands like Pomi Insurance, Amaryllis + Main Boutique, and multiple tech brands have seized the opportunity to grow their business while engaging a captivated audience,” added Barckhoff.

    Equally exciting is the real estate transformation that is taking place across the LakePoint Sports campus and the immediate area surrounding the campus. The incredible views from the rooftop bar of the new Element Hotel by Westin, set to open this fall, highlight the real estate development boom in Bartow County as there is construction taking place in every direction of the campus with more on the horizon. “We created a LakePoint Sports, and I-75 hotel strategy based on the growth and momentum at LakePoint Sports and Bartow County,” stated Nim Patel, President and CEO, Horizon Hospitality. “Our new Element Hotel will create a new standard for the millions of LakePoint Sports guests visiting campus annually as well as our local community in this region of Georgia,” added Patel.

    While the travel and youth sports industry continues to surge through the first half of 2024, LakePoint Sports momentum accelerates. With a full slate of Champions Weekends, National Championships, Live Period events, LakePoint Live broadcasts, and a multitude of brand activations and real estate construction abound, exciting times, and opportunities remain at the forefront for LakePoint Sports for the back half of 2024.

    To learn more about the growth and momentum at LakePoint Sports, click here.

    About LakePoint Sports:

    LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring five premium venues: the Champions Center Indoor Pavilion, the Baseball Village, the Multi-Purpose Fields Complex, the Beach Pavilion, and Terminus Wake Park. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports.

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  • Deitsch: Charles Barkley loves this too much to retire

    Deitsch: Charles Barkley loves this too much to retire

    One of my favorite assignments as a sports media writer came in 2013 when I rode the C train in New York City with Charles Barkley. The TNT NBA analyst had never ridden on the New York subway before, and some smart Turner Sports PR person came up with the idea to have Barkley take the train from Manhattan to the Barclays Center in Brooklyn. “Barkley to Barclays!”

    Both the New York Knicks and Brooklyn Nets were struggling at the time, and as we were on a crowded subway car with New Yorkers excited about seeing the NBA Hall of Famer, Barkley heard a baby crying.

    “I’m going to see the Knicks and Nets, so I know exactly how that baby feels,” Barkley joked. The car erupted in laughter. You can watch my very amateur footage of some of the ride here:

    Someone who knows him well once told me that Barkley hated to be alone. That line always stayed with me, and I’ve always taken note of the energy he drew from being around people, including in that subway car 10-plus years ago.

    I have interviewed Barkley many times, but I don’t want to overstate my insight about him. I don’t know much about his life away from his job. But in all of my interactions with him over more than a dozen years, including once interviewing him in front of nearly 1,000 people at the South By Southwest festival, I don’t think I’ve ever seen him alone. He’s always with someone. If you have never read this story about Barkley and a gentleman named Lin Wang, I think you’ll find it illuminating because it offers insight into Barkley’s desire to be around people.

    This is why I don’t think he will leave sports broadcasting.

    So, about that. With the conclusion of the NBA Finals on Monday night — a dud of a competitive series and a viewership bust  — the focus for the NBA turns to an official completion of its future media rights deal, along with the NBA Draft. But a significant shock tangentially related to the media rights deals came last week following Game 4 of the NBA Finals when Barkley said he would retire from TV after the 2024-25 season regardless of what happens with Warner Bros. Discovery’s NBA media rights negotiations.

    “I ain’t going nowhere other than TNT,” Barkley said on NBA TV. “But I have made the decision myself that, no matter what happens, next year is going to be my last year on television.”

    Hearing those words, I traveled back in time. The first time Barkley told me he was considering retiring from broadcasting was in 2012, when he said finishing his contract with Turner Sports would be a struggle. He was 49 years old.

    “I love my job,” Barkley said then. “I love the people I work with. And I’m going to try to do things to keep me engaged. But I have four years left on my current deal, and to be honest with you, it’s going to be a struggle for me to make it for the whole four years. I really don’t know how much longer I’m going to do this. I need something more, or something else to do.

    “I only thought I would do this for three or four years, but now I have been doing it for 13 years. When I got to my fifth year of broadcasting I was like, ‘OK, I’ll do this a couple of more years.’ But now I’m like, ‘Dude, you have been doing this for 13 years,’ and if I make it to the end of the contract, it will be 17 years. Seventeen years is a long time. It’s a lifetime in broadcasting. I personally have to figure out the next challenge for me.”


    Charles Barkley, right, on the set with the “NBA on TNT” crew at the 2024 All-Star Game. Their future after next season is uncertain. (Brandon Todd / NBAE via Getty Images)

    Fast forward to 2018. The second piece I wrote as a staffer at The Athletic was a long interview with Barkley where he once again placed an end date on his time as a broadcaster.

    Deitsch: How many more years do you want to work as a broadcaster?

    Barkley: I’m trying to make it to 60 because I still want to be young enough where I can enjoy my life and have fun. That is no disrespect to old people, but I don’t think you are going to be having a lot of fun at 70 or 75. From 60 to 70, I just want to enjoy life.

    Deitsch: You have previously told me when we spoke that you were considering quitting broadcasting but you have stuck around. What changed?

    Barkley: Well, No. 1, money (laughs). I have a great contract. But I am looking at 60 as the end.

    The end did not come at 60. Barkley is now 61. No one I spoke to in sports broadcasting over the weekend, including people who are close to Barkley, believed he would actually retire. One cited his enjoying the spotlight too much. Another said they believed he’d change his mind when someone made it clear how much they wanted him. I spoke to one sports television executive who hires NBA talent who said people who have been in the public spotlight as long as Barkley do not easily give that up. The executive believed Barkley would change his mind. There are also people at WBD who believe something can be worked out with Barkley with or without NBA media rights. TNT put out a statement that kept things open-ended.

    “We’re looking forward to another fantastic ‘NBA on TNT’ season and further discussion of our future plans with him,” the statement read.

    The NBA season is long and exhausting. The rights deal has been a mess for TNT Sports employees, especially those behind the scenes. WBD CEO David Zaslav, as many have written, has conducted a clinic on how to alienate your potential sports media partner. Barkley sounded tired, to my ears, when he spoke on NBA TV, and he’s clearly been ticked off about the whole process in previous interviews. I don’t think this is a negotiating ploy because he’d have no problem getting paid $15 million to $20 million annually in a future deal. I also think he legitimately meant what he said last week.

    But save this prediction: I don’t think it will stick. With rest and a recharge, Barkley will continue on television beyond 2025.

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    Marchand: Charles Barkley says he’s retiring, but this story doesn’t feel over

    (Top photo of Charles Barkley in 2016: David Dow / NBAE via Getty Images)

    The New York Times

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  • Fight for the Champions League’s future threatens an age of uncertainty in Europe

    Fight for the Champions League’s future threatens an age of uncertainty in Europe

    A love story. Florentino Perez called it a love story. Speaking to reporters on his way out of Wembley Stadium after Saturday’s Champions League final, the Real Madrid president sounded like a man in thrall to the mystique, the allure and the romance of a relationship that has spanned seven decades and so many special times.

    “It’s a magnificent night, because this competition is the one we like the most,” Perez said after Madrid, 2-0 winners over Borussia Dortmund, were crowned European champions for the 15th time. “It was created by Santiago Bernabeu (the club’s president from 1943 to 1978) along with L’Equipe newspaper, and it made us important in the world. Some (clubs) leave and others come, but this competition is very much ours.”

    There is a beautiful story there: the all-conquering Madrid team that won the first five European Cups from 1956-60, inspired by Paco Gento, Alfredo Di Stefano and Ferenc Puskas; a sixth title in 1966, and then an unthinkable 32-year wait before three more around the turn of the century, won by a team illuminated by the homegrown Raul Gonzalez and embellished by the arrivals of Luis Figo and Zinedine Zidane before the Perez-driven galacticos project lost its way; their re-emergence over the past decade with a side initially built around Cristiano Ronaldo and other A-list talents, but now extensively rebuilt around the young talent of Vinicius Junior, Rodrigo, Jude Bellingham and, coming soon, a bona fide galactico in Kylian Mbappe.

    No club have contributed more to the game’s growth in the European Cup era. Equally, no club have grown more with the game. It is, on one level, a beautiful relationship, particularly when they are led by coaches such as Carlo Ancelotti and Zidane, whose personal history with the competition dates back to their illustrious playing careers.


    Perez wants to overhaul a tournament Madrid have dominated (Angel Martinez/Real Madrid via Getty Images)

    But it is a strange kind of love story when Perez appears intent on killing the Champions League as we know it.

    He has the European football landscape he dreamed of — a vast and enormously lucrative competition, so elitist that it now attracts talk of fairytales if the second-biggest club in Germany make it to the final — but it is still not enough. Nothing will ever be enough.


    One way or another, European football is approaching a tipping point.

    It has felt that way for several years now, as if the unprecedented financial advantages enjoyed by the biggest, richest, most powerful clubs in the biggest, richest, most powerful leagues just aren’t enough anymore.

    Perez wants the European Cup to be replaced by a Super League. Why? “We are doing this to save football at this critical moment,” he told Spanish television show El Chiringuito around the time of the failed Super League launch in the spring of 2021. “If we continue with the Champions League, there is less and less interest, and then it’s over. The new format which starts in 2024 is absurd. In 2024, we are all dead.”

    And now here we are in 2024. Perez is still pushing the Super League project, emboldened and encouraged by the outcome of the latest court case in Spain, and continuing to wage war on UEFA, the game’s governing body on this continent, which he has accused of running a “monopoly” on European football.

    UEFA, for its part, has responded to the constant demands for more matches by introducing a new Champions League format from next season: the so-called “Swiss model”, where 36 teams will play eight games each, not in a group format but in a notional 36-team “league” from which 24 of them progress to the knockout phase. This is what Perez has described as “absurd”. And he might well be right.

    It sounds… bloated, convoluted, unwieldy, all the things that European competition should not be. It looks like a forlorn, misguided attempt to go with the flow when what the game really needed was for UEFA to do the impossible by stemming and reversing the tide.

    It is designed to placate the demands of the biggest, richest, most powerful clubs.

    Some of us would say UEFA has acceded far too much over the past two decades in particular, creating a financial model that has created a chronic competitive imbalance between leagues and within leagues. Perez and others have already concluded next season’s reforms don’t go anything like far enough.


    Sitting at Wembley on Saturday evening, soaking up the atmosphere created by their supporters, it felt like something of a throwback to see Dortmund in the final again. If it felt that way the previous time they got there, in 2013, when Jurgen Klopp characterised them as a “workers’ club” against a commercial juggernaut in fellow German side Bayern Munich, it certainly felt that way when they played Real Madrid in this season’s showpiece.

    It was similar when Inter Milan reached the final against Manchester City last season. Inter have won the European Cup as many times (three) as Manchester United and indeed they have won it more recently, but they too seem to have been left behind in the modern era. The latter stages of the Champions League felt like their natural habitat in the 2000s. By 2023, reaching the semi-finals, never mind the final, seemed extraordinary.

    And that is Dortmund and Inter — never mind other former giants such as Benfica, Porto and Ajax (to say nothing of Celtic, Red Star Belgrade and the rest). The 21st-century financial landscape has put these clubs far beyond most of their domestic rivals but unable to compete financially with even mid-ranking Premier League clubs, let alone the Champions League elite.

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    What comes next for Borussia Dortmund?

    The European game is at such a strange point in its history.

    The football itself is frequently enthralling, highly technical and played at an astonishing speed, but the structure of the sport’s European model feels increasingly broken: by greed, by entitlement, by the biggest clubs demanding an ever greater share of revenue and ever more protection against underperformance. Attempts to preserve wild-card places for underperforming big clubs have so far been resisted, but that is clearly the direction of travel.


    Dortmund reaching the final feels almost like a fairytale in the modern game (Alex Pantling/Getty Images)

    UEFA’s solution, as always, is to give the elite more of what they want — but not enough to please most of them. The solution proposed by Perez and others is for the most powerful clubs to wrestle power from UEFA and to be allowed to do as they please.

    “To fix a problem, you have to first recognise that you have a problem,” Perez said in 2021, before making clear his belief that European football’s issue was not dubious ownership models, nor the spread of multi-club networks, a bulging fixture calendar or a chronic financial and competitive imbalance across the continent. The only problem he was interested in was the one that could be solved by “top-level games year-round, with the best players competing”.

    But Perez doesn’t necessarily mean “top-level games” between the best teams of the day. He wants the most marketable matches.

    If he feels short-changed by a Champions League campaign in which Madrid faced Napoli, Braga, Union Berlin, RB Leipzig, City, Bayern and Dortmund, you suspect he would be happier to have played Juventus and Liverpool (who didn’t qualify), Manchester United (who were knocked out in the group stage) and Barcelona (beaten in the quarter-finals).

    Provided his team still ended up winning, of course.


    Two great contradictions arise from the past decade of European competition.

    The first, much discussed elsewhere and not greatly relevant to this article, is that this period of Madrid domination, unprecedented in the Champions League era, has felt strange as far as the quality of their performances is concerned.

    It is undoubtedly strange that they have come to dominate an era while rarely dominating their matches against top-class opponents. It must leave Pep Guardiola wondering how on earth, beyond the small margins of knockout football, his City side have just one European Cup to show for their sustained excellence over the past seven seasons.

    The second contradiction — perhaps linked to the first, perhaps not — is that, in an era when the biggest clubs have enjoyed access to revenue streams that were previously beyond their wildest dreams, several of them have lost their way due to serious mismanagement.

    Barcelona, Madrid’s fiercest rivals, have flirted with financial calamity and have reached the Champions League semi-finals just once in the past eight seasons; Manchester United have reached just two quarter-finals in the past 13 seasons under the Glazer family’s miserable, directionless ownership; Juventus reached the final in 2015 and 2017 while in the midst of winning nine consecutive Serie A titles, but they have fallen away from the top tier of European football as ownership and management issues escalated.

    It is almost as if some of these ownership regimes became so fixated on driving up revenue streams and reimagining European football’s future that they lost sight of their own club’s present.

    That is not an accusation that could be levelled at the Perez regime.

    Obsessed as he might be by his Super League dream and his power struggle with UEFA, he has overseen Madrid’s evolution into a club that plays the transfer market shrewdly, always looking for the next big talents in world football (Vinicius Jr, Rodrigo, Bellingham, incoming Brazilian teenager Endrick) and always respecting experience and knowledge while recognising when it is right to let a fading A-list talent grow old at another club’s expense.

    Barcelona and Manchester United, from a broadly similar financial position, have spent enormous sums of money in a wildly erratic manner and allowed dysfunction to take hold. By contrast, Madrid have established a clear vision, made good appointments and built a winning environment.

    They have also without question ridden their luck at times in the Champions League. That needs to be emphasised: both the luck they have had in some of their winning campaigns (not least the last two) and the assurance Ancelotti and his players have shown in being able to ride it. In some of the individual success stories — Ancelotti, Nacho, Dani Carvajal, Toni Kroos, Vinicius Jr, Bellingham — there is so much to like.


    The most uplifting stories of the past few seasons in European football, though, have come away from the Champions League’s spotlight, with Europa League final successes for Villarreal, Eintracht Frankfurt, Sevilla and Atalanta, as well as the success of the initially derided third-tier Conference League, which Roma, West Ham United and Olympiacos have won in its first three years.

    The joy in those celebrations, particularly after Olympiacos beat Fiorentina in the Conference League final last week, was truly something to behold.

    It has shown there is still life and ambition among those clubs who have been conditioned to accept their place in the game’s 21st-century order and be grateful for whatever crumbs might fall from the top table.

    Former Juventus chairman Andrea Agnelli once infamously asked whether Atalanta truly merited a place in the Champions League while on their way to a third consecutive third-placed finish in Serie A. When it comes to outperforming expectations and resources over recent seasons, few clubs in Europe have been more deserving.

    Surely that is the lesson for European football to draw from the past decade: that, in 2024, there still has to be such a thing as upward mobility, that a club like Olympiacos can win a European trophy, that clubs like Atalanta, Bologna and Aston Villa can still reach the Champions League, that a club like Bayer Leverkusen can break Bayern’s monopoly of the Bundesliga. In an era when hope has been crushed — when Bayern have been able to sleepwalk their way to some of their 11 consecutive Bundesliga titles, often sacking coaches as they go — Leverkusen’s success under Xabi Alonso has been particularly inspiring.


    Olympiacos fans celebrated their own European triumph in huge numbers (Giorgos Arapekos/NurPhoto via Getty Images)

    But such love stories rarely seem to endure these days. It seems inevitable that, before long, Leverkusen will fall prey to those clubs higher up the food chain, seeing their best players whisked away, just as Klopp’s Dortmund team did, just like the Monaco team of 2016-17 or the Ajax of 2018-19 did. Maybe their manager, too.

    And at the very top of that food chain are Madrid, the sport’s apex predator, now champions of Europe for a 15th time, somehow re-establishing their dominance in an era when they felt threatened like never before.

    Leaving the stadium after Saturday’s final, it was hard to escape the feeling that European football, having allowed its problems to pile up over a long period of time, is entering a period of uncertainty and seismic change.

    This convoluted “Swiss format” will be the most inescapable change in next season’s Champions League, but, whether it has the desired effect or not, you can imagine the Super League mob clinging to its success or failure as irrefutable evidence of the need for radical reform.

    The game needs proper leadership. It needs someone to stand up and fight for tradition, for jeopardy, for the romance that runs through the history of European competition.

    Hearing his heartening words on his way out of Wembley, you might have imagined that person would be the 77-year-old president of Real Madrid, the man who talks fondly and reverently about the European Cup and his club’s enormous contribution to it.

    But no, Florentino Perez has a different perspective on that relationship these days. As love stories go, it’s increasingly complicated.

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    Real Madrid’s Champions League party: Speeches, cigars, Carvajal’s dad on horseback

    (Top photo: Visionhaus/Getty Images)

    The New York Times

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  • One year after Jeff Van Gundy’s dismissal, ESPN’s NBA broadcasts are worse off

    One year after Jeff Van Gundy’s dismissal, ESPN’s NBA broadcasts are worse off

    It was perplexing last summer when ESPN fired NBA Finals game analysts Jeff Van Gundy and Mark Jackson. It was part of the network’s layoffs that Disney seemingly goes through every couple of years, sort of like an NFL team pruning the books to provide room for future million-dollar spends.

    The Van Gundy salary dump particularly did not make sense, as he was maybe the best game analyst in sports with his gym-rat mentality and “Inside the NBA” quirkiness.

    In the wake of those moves, ESPN is not nearly as good as it was. With the venerable play-by-player Mike Breen, the Hall of Famer Doris Burke and an on-the-rise JJ Redick, in theory, ESPN should provide an excellent listen, but it takes time to develop NBA Finals-level chemistry.

    Breen, Burke and Redick don’t have it. With just four months under their belt together, they don’t come across like a team that should be advancing past the second round. But they will.

    Tuesday night, Breen, Burke and Redick will be in Boston to call the Eastern Conference finals before the main event next month, the NBA Finals. Suddenly, the future of what was a stalwart, steady booth for ESPN is again in doubt, as the current group lacks humor and flow. Hopefully, they will acknowledge the Indiana Pacers in this series.

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    On Sunday, from start to finish, ESPN turned its production of Game 7 of the Pacers-New York Knicks series into a Knicks home broadcast by showing “First Take” host Stephen A. Smith walking into the arena as if he were a player and then having him deliver a Knicks pregame pep talk. During the game, Breen and company focused too much on the Knicks and not enough on the all-time shooting performance by the Pacers. After ESPN showed the best of itself Friday with its Scottie Scheffler arrest coverage, the contrast of Sunday’s NBA performance was embarrassing.

    How ESPN got here and where it is going next is an intriguing broadcasting question. Especially with a framework agreement on a new TV deal with the NBA that is expected to keep the league’s biggest event on ESPN’s stage for the next dozen years.

    Breen, who turns 63 on Wednesday, remains the anchor. However, in the playoffs, he is too often left trying to do it all on his own, not fully trusting in his new teammates.

    With his familiar voice, Breen might be able to carry the trio late in close games, but he is not raising his partners’ levels. Evaluating what he has, he comes across as more of a shoot-first point guard, not only providing the play-by-play but often the analysis, too.

    Post-Van Gundy and Jackson, ESPN had a seemingly workable plan. Breen’s good buddy Doc Rivers was available after being fired as the Philadelphia 76ers head coach. With Breen and Rivers, there would have figured to be some strong built-in chemistry.

    With the history-making Burke, who will become the first female TV analyst on one of the traditional big-four league’s championships (NFL, NBA, MLB and NHL), top ESPN executives Jimmy Pitaro, Burke Magnus and David Roberts had a succession figured out. Roberts even named heirs apparent, as Ryan Ruocco, Richard Jefferson and Redick were anointed the No. 2 team with an eye on calling the finals one day.

    Though the NBA did not like Van Gundy’s criticism of its officiating — and complained about it to ESPN — there is no proof that the league ordered his banishment. One concern ESPN had, according to executives briefed on their decision-making, was that Van Gundy would jump back into coaching, which he had flirted with for years.

    Mark Jackson, Jeff Van Gundy and Mike Breen


    Mark Jackson, Jeff Van Gundy and Mike Breen talk before Game 2 of the 2022 Eastern Conference finals. The three called 15 NBA Finals together. (Michael Reaves / Getty Images)

    Van Gundy, though, never left during his 16 seasons with the network, while Rivers’ stay at ESPN was almost as short as Bill Belichick’s run as “HC of the NYJ.”

    While on the broadcasting job for ESPN, Rivers first started consulting with the Milwaukee Bucks in December, then left to become the team’s head coach in January, embarrassing ESPN after giving it a three-year commitment.

    By the All-Star break, Redick, who turns 40 in June, was moved in. He has had an incredible broadcasting run, making many millions as a podcaster and gambling spokesperson and through his ESPN game and studio work.

    But as evidenced by his latest venture, an inside-the-game podcast with LeBron James, Redick’s post-playing passion might mirror that of Rivers. His game analysis is more coach-like than conversational.

    After a brief flirtation with the Charlotte Hornets’ coaching job, he is a top candidate to join James’ Los Angeles Lakers. Following Van Gundy’s departure, ESPN has a second analyst who could go through with the broadcasting crime that Van Gundy was charged with but never committed. Until if and when Redick leaves, he is on the call with Breen and Burke.

    It doesn’t sound as if Breen, Burke and Redick dislike one another; they just don’t finish each other’s sentences. Heck, half the time it feels as if Burke and Redick barely start many of their own. It’s a lot of Breen.

    Breen, Van Gundy and Jackson called 15 NBA Finals, which allowed them to develop a comfort level with one another and the audience. Breen’s “Bang!” receives the shine — and it is a strong signature call — but it is his rhythm for the action and his inflection at the right time over 48 minutes, denoting whenever something special happens, that stand out.

    If you close your eyes and just listen to Breen’s emotion in his calls, you can tell where a play stands in excitement on a 1-to-10 scale. That is why, in crunchtime, ESPN should still be fine.

    It’s when the booth needs to shine in light moments or blowouts that Van Gundy and Jackson are missed.

    Jackson was far from perfect — last year, he inexplicably left Nikola Jokić off his All-Star ballot — but he had his schtick, most notably the phrase “Mama, there goes that man!” He could hit some 3s off the ball from Breen and Van Gundy.

    Van Gundy’s dismissal, though, was a head-scratcher. With a headset on, he was always in triple-threat position: keen analysis, a looseness to say anything and humor.

    Van Gundy has moved on and is now a senior consultant with the Boston Celtics. ESPN is still paying him. Maybe it could ask him to come back for a series or two.

    (Top photo of JJ Redick, Doris Burke and Mike Breen: Andrew D. Bernstein / NBAE via Getty Images)

    The New York Times

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  • Could MLB nationalize its media rights? Why some clubs are pushing to end local TV deals

    Could MLB nationalize its media rights? Why some clubs are pushing to end local TV deals

    Sixty years ago, baseball commissioner Ford Frick received a telegram from a Wisconsin congressman. Rep. Henry Reuss was worried the Milwaukee Braves would defect to Atlanta for the promise of a richer television contract, and proposed a fix: if all the Major League Baseball teams would share their television money, then the Braves might stay.

    According to the Associated Press, Frick replied in that summer of 1964 that “… a plan to pool all television receipts would not be feasible or acceptable at this time,” but would be “worthy of future consideration.”

    Now, in 2024, that conversation has arrived. Commissioner Rob Manfred and some of the sport’s owners are more seriously talking about nationalizing baseball’s TV rights than ever before. Not because of relocation, but because of cord-cutting, the failure of some traditional regional sports networks, and the simultaneous battle for streaming supremacy waged by Netflix, Amazon and other streamers that has left sports leagues and rights holders in a chaotic reformation.

    Some baseball owners and executives, mostly in smaller markets, believe the best way to grow media revenues over the long haul is to centralize the deal-making, and from there, to potentially sell all 30 teams’ regular-season broadcasts as one streaming package. Others in the game, particularly those whose teams make the most money, are vehemently opposed to surrendering their power over their rights.

    The hurdles to such a change are massive, but that it is even being contemplated is remarkable. The end of local media rights in baseball would be one of the most radical alterations imaginable in the tumultuous world of sports television. Unsurprisingly, the possibility is also controversial.

    “As the local media situation evolves, we will continue to evaluate the best model for us moving forward,” Manfred said in a statement to The Athletic. “Our course of action will be determined by the clubs, who are the ultimate decision makers under our constitution.”

    While MLB has long arranged various national media deals — including for the postseason, with networks such as FOX and TBS, and for Sunday night games during the regular season, with ESPN — individual teams have always controlled most of their regular-season inventory, as well as the choice of television stations they partner with inside their home markets. (The central office already controls each team’s “out-of-market” rights, which is why fans in New York can sign up for MLB.tv and watch any game besides the Mets’ or Yankees’.)

    Doing away with local rights could eliminate many of the blackout restrictions that frustrate fans. But not all clubs believe Manfred’s office could utilize the rights better than they do individually.

    The most divisive matter, though, is the dollars. Regardless of how a commissioner deployed the rights, the question would be: How is the revenue distributed, by equal split or otherwise? The New York Yankees received an estimated $143 million as a rights fee in 2022, much greater than a team like the Colorado Rockies, which received $57 million that same year, according to Forbes. It is ultimately, then, a rekindling of baseball’s classic drama, big market vs. small.

    “Everything is on the table for the future, because it’s so unknown,” Sam Kennedy, president of the big-market Boston Red Sox, said during spring training. “Look, there’s always issues that come up where large-market teams have a different view than the small-market teams. In the end, the greater good of the industry is what we have to also focus on.”

    A new era is just beginning in sports broadcasting, and the changes are happening quickly. On Wednesday, Netflix and the NFL announced that the streamer would newly carry Christmas Day games. Netflix is paying in the neighborhood of $75 million per game.

    Elsewhere Wednesday, the other three major men’s sports leagues in the U.S., MLB, the NBA and the NHL, were in court arguing that one of their most significant broadcast partners, Diamond Sports Group, was bumbling its way through bankruptcy and a carriage dispute with a prominent cable company, Comcast. This month, a dozen MLB teams carried on Diamond’s Bally-branded channels cannot be viewed by Comcast’s roughly 13.6 million television customers.


    The Diamond Sports Group bankruptcy has been an ongoing problem for MLB. (David Berding / Getty Images)

    Then on Thursday, FOX, Warner Bros. Discovery and Hulu announced the name of their upcoming sports package: “venu.”

    The prospect of a big payout from a streaming company is naturally alluring in baseball circles. Regional sports networks have traditionally committed a lot of money to teams upfront. Streamers might act differently, preferring a risk-reward model — the more people who flock to the content, the more money that is paid. But in the long run, as the streamers jockey for position, Manfred could bet that Amazon and its ilk will pay more in aggregate than the traditional RSNs do today for fragmented content.

    The heart of the discussion, then, is really whether baseball could thrive as a “national” sport. Ironically, the national pastime is often regarded as a local game.

    “Like almost everything in American life, it’s all about money,” former baseball commissioner Fay Vincent said in a phone interview. “The money is so enormously tilted locally. You know, trying to get yourself, if you’re living in New York, interested in a game where Seattle is flying to San Diego or something — it just doesn’t work.”

    MLB just sold a package of Sunday-morning games to Roku, which The Athletic reported Thursday was for $10 million per year. Previously, Peacock had paid $30 million per season for the same package. Roku, unlike Peacock, does not require a paid subscription, but MLB’s lessened fee was nonetheless discouraging to some officials.

    “It just goes to show, there’s no national package,” said an executive in the sport granted anonymity to speak candidly. “People want to pay only for the premium teams.”

    One sport has long thrived on a national rights model: the National Football League. At the time that Frick made his comments in 1964, the NFL was already negotiating deals as one entity.

    But the sports were in different places then, as they are now. The once-a-week NFL schedule has always delivered a much smaller number of games compared to baseball’s nightly cadence.

    “The local television contract in football simply never had that much value in the early days, because of the small inventory,” said James Walker, professor emeritus of communication at Saint Xavier University in Chicago, who has authored books about baseball’s broadcasting history. “What that meant is that the (football) teams, when they established their television policy, were much closer in parity. The notion of big-market team versus small-market team simply didn’t have the same meaning in the NFL, as it always did in Major League Baseball.”

    Football’s move to nationalize rights is an achievement often credited to a titan among sports commissioners, Pete Rozelle, who took over in 1960. Walker said that a predecessor of Rozelle’s, Bert Bell, actually deserves attention to that end as well.

    Whether Manfred wants to be remembered as the Rozelle of baseball, or the Bell, is one of the more interesting questions as Manfred marches toward his planned retirement in 2029.

    Manfred’s mission is likely simple: make the most money with the most certainty possible, be it by going into the local media business headlong or outsourcing it, as has long been the norm. But any substantive change is going to require him to corral his 30 bosses, and a rights-structure change might be a bridge too far.

    “In baseball, it’s very difficult for a commissioner to get owners to work for the collective good,” Walker said. “The idea that at this stage, the Yankees would suddenly agree to pool their local rights, in some kind of shared configuration — it’s not impossible that that could happen.

    “But it would basically mean you’d have to figure out a way that the Yankees receive what they consider to be their fair compensation. And you’d be going against the grain. If you go back to the radio era, you’re really talking about 90 years of history.”

    Existing contracts between teams and regional sports networks are a huge predicament. Some teams have deals with RSNs that run into the 2030s. These deals have often promised exclusivity to the RSN, such that MLB couldn’t just turn around and bundle the games as it saw fit with a simulcast.

    Hence, even if the teams agreed to nationalize local rights tomorrow, and assigned their current deals over to the league office, MLB would have to wait until some expire to use the rights in new ways — or it would have to otherwise negotiate an early end to those deals. The Dodgers’ TV contract, for example, goes through 2038.

    The league also might have to negotiate changes with the players’ union, because revenue sharing between teams is collectively bargained. That means the next CBA negotiations, in 2026, could bring these issues to a head. The MLBPA declined comment.

    Alternative theories exist as to the direction baseball or any sport should go. Perhaps greater revenue exists in developing packages grouped together by market, rather than by sport: a New York bundle across various leagues, and so forth.

    A three-quarters vote typically allows the owners to modify the sport’s constitution. But support anywhere short of 100 percent for a shift in the rights setup could leave MLB in perilous territory. If any owner felt the league was improperly assuming something of value, lawsuits could fly.

    In a nuanced distinction: MLB could launch some sort of smaller national streaming package, one with perhaps half the teams, without changing its actual rights system. Some teams today are not in exclusive deals with RSNs, freeing them up for the league to roll up into a bundle immediately. Manfred has expressed interest in doing this as soon as 2025, but he doesn’t have enough teams he could pool together at this point for a viable product. That could change later this year, however, if Diamond Sports Group fails to emerge from bankruptcy.

    Asked in February if the idea of moving away from local rights would have been unthinkable just a few years ago, Kennedy said, “The world is changing fast.”

    “Consumers need to have the ability to access our product, our games, whenever they want, wherever they want, quickly,” Kennedy said. “We can’t make it difficult.”

    (Top photo of Manfred: Mike Carlson / MLB Photos via Getty Images)

    The New York Times

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  • The former Denver Bronco who bought a pub in England – and saw his world implode

    The former Denver Bronco who bought a pub in England – and saw his world implode

    Drive north out of London for a couple of hours, head east just past the city of Leicester, bump along some of England’s finest country roads as they wind between gloriously green fields, and you eventually reach the small village of Ashby Folville, population: 174.

    At the centre of it sits The Carington Arms: “Probably the prettiest pub in Leicestershire,” according to its website.

    Set in lusciously green open space next to the village cricket field and presenting a charming exterior combining whitewashed stone walls with glossy black beams, from a distance, this is a village pub perfectly positioned to take full advantage of the beautiful English countryside.

    But up close, a sad and disturbing reality is revealed.

    On the bright February morning when The Athletic visits, the front door is locked, the lights are off and the car park is deserted. There are no deliveries of food or drink being made and no staff to be seen.

    One of the window panes by the entrance is smashed.


    The Carington Arms is a pretty pub (Sarah Shephard/The Athletic)

    The only signs of life are an open window upstairs and a blackboard near the door that reads: OPEN THURS – SUN, ALL DAY.

    Only, it isn’t. The Carington Arms hasn’t been open since Christmas, when it was operating under a temporary event notice having been forced to close its doors at the end of October last year.

    Instead of being the beating heart of a community, The Carington Arms is at the centre of a bitter legal dispute. On one side, the pub’s owner, the Ashby Folville Land Trust (AFLT), led by Alex Stroud, a descendent of the Smith-Carington family who once owned the whole village, which claims it is owed thousands in unpaid rent and now has a court order allowing it to repossess the pub and recover the money.

    On the other, the landlord, Lorne Sam, a former American footballer who claims he has been discriminated against because “I’m different. And the difference is that I’m American and I’m Black”.

    In the middle of it all is the pub, and the community for whom it plays a central role. From the cricket team to the skittles team and the Quorn fox hunt, The Carington Arms has been a place to meet, drink and be merry for as long as the locals can remember. But the dispute between Sam and the trust has seen them drift away.

    When Sam was able to reopen the pub for three weeks over Christmas, the first week was slow but brought in enough money for him to pay some of the staff. The next week was a little bit quieter. “By the third week,” he says, “we had nobody, which was interesting. I don’t think it’s the people, but the way England’s rural life is set up. You have an organisation that controls everything and they’re (local people) terrified of them because they own everything. If your family rents a farm from them, you don’t want to p*ss them off and so they’re not going to risk their family’s livelihood.”

    He reads out messages from villagers he had considered friends, who, when asked if they would write him a witness statement, said they would not put themselves “in a position of exclusion from the community”.

    Instead, exclusion is exactly what Sam has experienced.

    Now he wonders whether there is any way back.


    To understand how it all came to this, we have to go back to October 10, 2022, when once aspiring Denver Broncos and then Green Bay Packers wide receiver Sam took a flight from Atlanta, Georgia, to London Gatwick Airport.

    Accompanied by his friend — and chef — Charles, the pair collected their bags and headed for the train station, bound for the market town of Melton Mowbray, in Leicestershire. From there, they took a taxi along those aforementioned country roads and arrived, tired but excited, outside The Carington Arms — the pub Sam, 39, had signed an agreement to run.

    “I’d done my research on what a rural village was, so I knew there wasn’t diversity,” says Sam, who has come down from his living quarters above the pub, switched on the lights and unlocked the front door to allow us in.

    “I wasn’t so much concerned with it because I understand that people are people. And it doesn’t matter if you’re white, Black, Asian, whoever; if you haven’t been exposed to a group of people, you’re going to have your pre-determined idea of what they are.


    Sam at the bar of his empty pub (Sarah Shephard/The Athletic)

    “In my opinion, it’s each one of our responsibilities to present something different and give a person a real interaction to start basing their opinions off.”

    We sit at one of the tables by the bar, from where a quick glance around reveals a once warm and welcoming place that is desperately in need of some love. Small piles of dirt have been swept up and left dotted around the floor and the glasses hanging above the bar are caked in dust. That pane of glass in one of the large windows looking out to the beautiful surrounds was broken mistakenly, says Sam, by a member of staff opening a window with too much force.

    Sam’s dispute is with the trust (AFLT) which owns most of the village – including the pub — and in particular with one of the trust’s controllers, Stroud, a property consultant who lives in a large farmhouse next to the pub with his wife, Lucy, and their children.

    Sam has spent the past few months preparing for a court hearing, challenging the eviction order and money judgment of around £25,000 the trust secured against him. With no funds incoming from the pub, he has been compiling and submitting the evidence himself, without any legal support.

    When the hearing took place on Wednesday, April 24, Sam’s application was unsuccessful, meaning that, technically, he could now be evicted from The Carington Arms. AFLT told The Athletic it will now proceed to recover possession of the pub and consider its options in relation to enforcement of the money judgment. Sam plans to appeal.

    Sam claims he has been treated differently from previous landlords of the pub – a conclusion he reached after months of being told he owed rent to cover shortfalls left by the husband and wife team from whom he bought the business, when he contends they were never chased for the rent arrears. There has also been a threat of eviction from his home above the pub due to unpaid rent.

    The reason for that, he feels, is because he is American, because he is different.

    The trust, however, says it didn’t know the previous owners had been underpaying the rent, as that was handled by agents who hadn’t made it aware, and there was a change in trusteeship going through at the time which complicated matters.

    When The Athletic approached Stroud for comment on Sam’s allegations that he has been treated differently based on his nationality and race, his solicitor responded, labelling it — and other allegations made by Sam, including that Stroud deliberately destroyed the business in the hope it will lead to Sam’s departure — “entirely false”.

    They added that after Sam took over the tenant company that occupied the pub, the AFLT worked with him “for approximately eight months to reduce the rent arrears owed by his company… The tenant company then decided to stop paying the rent, as well as the agreed monthly contribution to the arrears, leaving the trust with no choice but to commence the current action”.

    “That’s absurd,” says Sam, in response to the solicitor’s claim. He accepts he has not been paying the rent since last July, but says there was an agreement in principle back then for the lease to be signed over to a new company (set up by Sam) and that there was a payment arrangement built into that agreement. Before that agreement, he says he had paid out £18,750 in rent in 2023 for the six months up to July. In the two years before that (2021 and 2022), the previous tenants had paid a yearly total of £16,000 in rent.

    Sam also says that while the dispute has been ongoing, he has offered to pay six months’ rent in return for being able to reopen the pub, but that an agreement was never reached.

    Rumour and counter-rumour ran rife in a village as small as Ashby Folville, where the pub is joined only by the church (a Grade I-listed building dating to 1220), cricket club and village hall as places of note.

    Since his arrival, Sam has greased the wheels of that rumour mill no end. There have been whispers about him being a drug dealer, being in the country illegally and making threats.

    When such gossip got back around to him, Sam was shocked.

    “There are hate groups in every country,” he says. “People in this community are still terrified of stereotypes. And I don’t blame them because I understand if you don’t leave your community, you don’t know any better.”

    Towards the end of October 2023, the pub was forced to close after Catherine Kersey, the designated premises supervisor (DPS) — someone who has day-to-day responsibility for the running of the business and is responsible for authorising the alcohol sales — resigned.

    To appoint a replacement, who Sam proposed would be his pub manager, James Sheraton, Sam needed Stroud and the AFLT to apply for the process, but by that point court proceedings were underway, so the trust says it could not help without prejudicing its attempts to forfeit the lease.

    Without a DPS in place, The Carington Arms was unable to sell alcohol legally and Sam was left with no option other than to close the doors.

    Sam’s next move was to post a message on The Carington Arms’ Facebook page in November explaining why he had been forced to close. He included screenshots of email exchanges between himself, Stroud, various other members of the AFLT and the estate agent from the land-management company.

    It is one of those emails, sent by Sam to Stroud in August, that he believes was a catalyst for everything that followed.

    In it, Sam outlined the ways he had been treated differently from the previous directors of the business, including having paid the AFLT “almost three times as much in my first six months as (previous owner) Catherine Kersey had paid over her last six months. This however has not stopped the repeated mentioning the threat (sic) of losing the lease, constantly letting me know trustees are not happy, and ultimately causing me to constantly operate under the fear of potentially losing my very business. I have allowed this treatment up until this point but I am done.

    “It is absolutely clear the company has been treated differently since my taking over, so I have listed the only things that have changed. The first difference is that I am American, and the second is that I am Black.”


    Lorne Sam poses for his Denver Broncos headshot in 2008 (Getty Images)

    Stroud’s response was unequivocal denial. “Any suggestions of you being treated differently is incredulous beyond words,” he wrote. “Any suggestions of you being treated differently because of the colour of your skin or nationality is deeply offensive, massively upsetting and ludicrous. We have friends of all different races and from all over the world.”

    The following month (November 2023), the case was first heard in court, when a pathway to trial was set.


    Sam’s journey from top-flight American football player to landlord of an English village pub can be traced to 2009, when his NFL dream turned sour.

    “I was still young. I was a year and a half in (to his NFL career, having previously played American football at university level in Texas), trying to fight for roster spots. I’d already had three foot surgeries, one ankle surgery, torn intercostal muscles in my ribs, stress fracture in my vertebra and two third-degree shoulder separations. All by my early twenties.

    “Then add the damage to my body to the concussions I’d had — there were times in university when I don’t even remember most of the game, but I would have phenomenal stats. So yes, it’s fun, yes, you get to be in the spotlight, but then you see these guys with massive emotional issues taking their own lives later on, being in abusive relationships; they lose everything that they are.

    “So I decided to walk away. Which was difficult because I didn’t make the money I was hoping to make.”

    A friend was playing American football for a team in Austria and told Sam about a website where you could upload your CV for teams in Europe to potentially sign you. Best of all, the friend said it wasn’t hard on the body. Sam listed himself as available and within hours had multiple offers. He started in Italy before moving to England in 2010 to play for the Coventry Jets in the British American Football Association National Leagues (BAFANL).

    It was there he connected with Guy Kersey, a businessman who was chairman of another BAFANL team, the Leicester Falcons. The pair stayed in touch after Sam returned to the U.S., where he was forging a new career in hospitality and consulting, working as a sales rep for wholesale restaurant food distributor Sysco. When Kersey got in touch to ask Sam if he could help find him some kitchen staff for pubs he owned in the UK, it was the start of a conversation that eventually led to Kersey asking if Sam would be interested in buying them instead.

    He initially offered Sam two pubs in the Midlands area, the Dew Drop and The Queen’s Head. But he also owned another in the region, The Carington Arms.

    “I knew something was off because why are you keeping one pub and getting rid of the others? Well, it was because this was their honey hole. This was the one that made all the money. So I told him, ‘The deal is, I’ll take those two if I get this one’.”

    Now Sam says he’s “lost essentially everything, on paper”, estimating the figure at around £110,000 ($138,700). He’s had to sell the company van to cover costs and when we met he was on the verge of selling one of three commercial ovens in the pub’s kitchen.

    “They’ve completely destroyed the business,” he says of Stroud and the AFLT. “Now it doesn’t matter if I stay or not, I have nothing to stay for. So they destroy the pub’s reputation, they destroy my name, the village flees away from me. It makes it so emotionally difficult to be here.

    “But I’m bred a little bit different. Somebody has to do it, because that type of behaviour is just… for lack of better words it’s unacceptable. It’s inhumane.”

    A few days before our meeting, Sam has a conversation with his older sister, who lives in his hometown of Atlanta, during which she pleads with him, “Just, please, be safe.”

    “I’ve had threats,” he explains. As an incomer in dispute with his landlord, sections of the local community have taken against him: “There was a KKK meme that was going around about me, being spread through people’s Snapchat. I’ve been called n***** through messages and the person thought it was funny.

    “I grew up in the (American) south, where the KKK isn’t anything to joke about. So when a KKK meme goes around, it makes you wonder.”

    Sam notified Leicestershire Police about the messages and had the screenshots, but he was told there was not enough evidence for them to pursue a charge of malicious communication. When contacted by The Athletic, a Leicestershire Police spokesperson said: “Police received a report of harassment in November 2023 in relation to alleged racist comments made. Following a number of inquiries, which include numerous attempts to speak to the complainant, we have been unable to progress the complaint and it will be held on record should further evidence come to light.”

    More than 20 years and 4,000 miles separate Sam from his school days in Georgia, but those messages have the power to erase those divides. They take him back to the day he went outside during the lunch break to find someone had spray-painted the word “n*****” across the side of his middle school building.

    “I’ve grown up experiencing race issues, but this is by far the worst because it was so covert.”

    Before the fallout with Stroud, Sam felt he had become part of the community and forged relationships that have since been broken.

    Members of the Quorn Hunt (one of the oldest fox hunts operating anywhere in England) would head to the pub after meets. The local Young Farmers Club were visitors two or three times a week. Sam sponsored them and on the day we meet, he is wearing a jumper they had made for him, bearing his name and an embroidered image of the pub on the front.

    When he first took over the pub, Sam was approached by members of the community who had limited (or even no) experience of meeting Black people and was more than happy to answer their questions: “What am I allowed to say? What terms are derogatory?”. One member of the Young Farmers Club told him it was normal to hear the N-word used among his family.

    “It was nice watching these different things take place, and being invited to go hang out with them and have drinks in Melton (Mowbray) or having them make me a jumper. Watching a community evolve was special,” he says.

    “There are going to be rough patches. There are going to be misspoken words. There’s going to be some offence found in something. But you have to really examine people’s hearts, where they’re coming from and why they said it.”

    It was the locals who told Sam that, during the Second World War, the United States’ armed forces had a base in the grounds of Ashby Folville Manor. At that time, such camps were segregated.

    “I guarantee you those Black military men never would have thought a Black guy would have one of these pubs years down the road. You have to smile at how things happen by accident and what it can do to benefit the community.”


    Sam is preparing for his legal case to be heard (Sarah Shephard/The Athletic)

    On the day we visit, not many within that community want to talk. Some say they never frequented the pub much anyway, others that it’s a matter for “him and the owner” to sort out among themselves. “Most people just want to walk away from the situation now,” says one woman at a pub in Gaddesby, a village just down the road, where many former Carington Arms drinkers have now become regulars.

    In Twyford, a five-minute drive in the opposite direction, a member of staff in the village pub is more vocal. He asks not to be named but says that on the whole, people in Twyford, Ashby Folville and Gaddesby are “with Alex, not with Lorne”.

    Why?

    “Lorne has done it the wrong way. He should have talked to Alex a bit more thoroughly on all this, not putting it all on social media and showing to the world that he’s meant to be a bad person, which he’s not.

    “It’s not a good thing to kind of put on someone that they’re… I wouldn’t say a racist but that they treat… even though he weren’t being discriminated.”

    Asked whether he feels there is any way back for Sam at The Carington Arms, the man looks doubtful.

    “I think that it’s been burnt bridges now, sadly.”


    Sam says it is not in his nature to walk away, though: “My parents didn’t raise me that way.

    “Do I love the people out here? Absolutely. Do I think all the people out here are racist? Absolutely not. I’ve met some phenomenal people, and that’s been twisted to make it look like I think all rural people are racist. But I don’t have time or effort to stroke egos to get them to come back to me when they jumped ship so fast. I don’t blame them, but I also don’t want someone 10 years down the road to have to still go through this.

    “If one time a community could see someone like me succeed, it empowers the women, it empowers the minorities, it empowers the lowest-level worker. And that for me is enough.

    “Even if I don’t win the whole thing, even if I lose the lease but I win on the aspect of exposing behaviour, for me that gives enough. Then eventually, somewhere down the road, this no longer is a rough spot for someone to pass. This just turns into another beautiful place in England where anybody is welcome. Because you sit out here and it’s hard to find anything as beautiful countryside like this. But there are no minorities (in the area). They just don’t belong. And it shouldn’t be that way. We’re all the same. We bleed the same. We breathe the same. We just look a little different. So that is why.”

    Our conversation over, we head back out into the winter sunshine, just as the village postman pulls up in his red Royal Mail van.

    “Is it open?” he asks hopefully, peering inside as he pops some envelopes through the crack in the door.

    The wait goes on.

    (Top photo: Getty Images; design: Dan Goldfarb)

    The New York Times

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  • Messi’s first Barcelona contract, signed on napkin, on sale at auction

    Messi’s first Barcelona contract, signed on napkin, on sale at auction

    The napkin upon which Lionel Messi’s first Barcelona agreement was informally written has gone on sale at auction.

    Bonhams — a privately owned, London-based international auction house — are running the auction until May 17, with a starting price of £220,000 ($274.55k), on behalf of Argentine player agent Horacio Gaggioli.

    The agreement was reached on December 14, 2000, with Barcelona director Carles Rexach desperate for the club to sign Messi, then aged 13.

    Messi had impressed during his two-week trial with Barcelona in September 2000, but the club was initially reluctant to sign such a young, non-European player.

    Rexach became concerned that the Catalan club would miss out on the signing of Messi, who had returned to his home city of Rosario in Argentina.

    Gaggioli told The Athletic last year that he had informed Rexach in December 2000 that if they could not commit to signing Messi — the teenager would be offered to other clubs, including Real Madrid.

    Rexach invited Gaggioli to dinner in Barcelona to make a final decision over Messi, but there was one problem: Rexach did not have time to draw up or print out a contract but needed the relevant signatures on a document that would later become legally binding.

    His solution was to take a napkin and write down contractual words which would then be signed by the relevant parties, to signal a legal commitment.

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    The napkin read: “In Barcelona, on December 14, 2000, and in the presence of the gentleman (the agent, Josep Maria) Minguella and Horacio (Gaggioli), Carles Rexach, technical secretary of FCB, commits under his responsibility, despite the opinion of others who are against signing Lionel Messi, as long as the agreed fees are maintained.”

    Rexach signed the napkin along with football agents, Minguella — who had worked on multiple Barca deals in the past, including Diego Maradona — and Gaggioli.

    “This is one of the most thrilling items I have ever handled,” Ian Ehling, head of fine books and manuscripts at Bonhams New York said. “Yes, it’s a paper napkin, but it’s the famous napkin that was at the inception of Lionel Messi’s career.

    “It changed the life of Messi, the future of FC Barcelona, and was instrumental in giving some of the most glorious moments of football to billions of fans around the globe.”

    Messi made his Barcelona debut in 2004 and scored 672 goals for the club in 778 appearances before leaving in 2021 (Lluis Gene/AFP via Getty Images)


    Messi made his Barcelona debut in 2004 and scored 672 goals for the club in 778 appearances before leaving in 2021 (Lluis Gene/AFP via Getty Images)

    Commenting on the event years later, Gaggioli called it a “marvellous moment”.

    “That napkin broke the deadlock,” he added.

    “My lawyers looked at it. The napkin had everything: my name, his name, the date. It’s notarised. It was a legal document.

    “It’ll be a part of me for the rest of my life. The napkin will always be at my side. I live in Andorra and I’ve kept the napkin in a safe inside a bank.”

    On Wednesday, Minguella told Catalunya Radio that the napkin had been in his office for years and that he had offered Barcelona the chance to display it in the club’s museum.

    He claims he did not receive a response from Barcelona and that he will now ask lawyers to discover who is the legal owner of the napkin and how anyone can prove that they legally own it to put it for sale.

    Minguella has insisted he does not wish to profit from the napkin, but that he would prefer to see it in Barcelona’s museum or that if it is sold, for the money to go to the club’s foundation.

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    (Pascal Le Segretain/Getty Images)

    The New York Times

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