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Tag: sponsorship

  • Coca-Cola isn’t pushing to end Bad Bunny’s Super Bowl show

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    Has your titi asked you about Coca-Cola’s ultimatum to the NFL to remove Bad Bunny from the Super Bowl halftime show? Well, tell auntie that isn’t right.

    An Oct. 5 X post says Coca-Cola CEO James Quincey demanded the NFL pull Puerto Rican rapper Bad Bunny from the 2026 Apple Music Super Bowl LX Halftime Show, or risk the company’s important sponsorship.

    “‘I will end my sponsorship of the Super Bowl if they let Bad Bunny perform at the Halftime – Coca Cola CEO James Quincey issues shocking ultimatum, NFL’S response stuns millions!,’” says the image in the post. 

    Other posts on TikTok, Facebook and Instagram made similar claims about the supposed news; some of the posts showed disappointed users pouring bottles of Coca-Cola down the drain. 

    (Screenshot of X post.)

    Sign up for PolitiFact texts

    These posts sharing fabricated news come after the Sept. 28 announcement that Bad Bunny will headline the Feb. 8 halftime show drew criticism from some Trump supporters and Republican officials. Sen. Bernie Moreno, R-Ohio., told a journalist the NFL choice to pick a “second-rate musician” was political, and Rep. Marjorie Taylor Greene, R-Ga., touted her bill to make English the official language of the U.S. President Donald Trump called the decision “absolutely ridiculous” Oct. 6 on Newsmax.

    The rapper also drew controversy in early September, when he said he didn’t include any U.S. stops on his concert tour for his latest album “DeBÍ TirRAR MáS FOToS” for fear of Immigration and Customs Enforcement raids at his shows.

    In July, Bad Bunny also criticized Trump immigration policies by featuring in his music video for “NUEVAYol” a voice that sounds like Trump’s saying, “I made a mistake, I want to apologize to the immigrants in America.”

    None of the controversy makes headlines about Quincey’s “ultimatum” real. 

    A Coca-Cola spokesperson told PolitiFact that the claim is fabricated. 

    Coca-Cola doesn’t sponsor the Super Bowl. 

    Variety reported that Coca-Cola pulled back from the Super Bowl in 2019 after an 11-year sponsorship run. Apple Music is the 2026 halftime show sponsor. The show’s producer and director is from Roc Nation, an entertainment company founded by Jay-Z. 

    There is no mention of Coca-Cola as a sponsor on the NFL players union website. Instead, Coca-Cola’s chief competitor, PepsiCo, is on the list. PepsiCo sponsored the Super Bowl halftime shows from 2013 to 2022 and is the NFL’s official drink sponsor. 

    Coca-Cola’s most recent Super Bowl ad was in 2020, according to websites that archived the ads.

    PolitiFact reached out to the NFL for comment but did not receive a response.

    The earliest versions of the claim that we could find link back to an Oct. 2 fictitious story on a website called News247. The article has many red flags: It has no byline, no attribution for the CEO’s quote, and includes esoteric word choices such as “ricocheted,” “explosive” and “parochialism,” which can be signs of text generated by artificial intelligence.  

    The Facebook account that posted the claim has shared multiple bogus claims, such as fake quotes from comedian Jimmy Kimmel and actor Johnny Depp about Bad Bunny’s upcoming performance. 

    We found more than 10 posts on Facebook alone sharing the claim, calling users to visit other fake websites with the same colors and layout that republished the same article from News247. 

    The Coca-Cola CEO didn’t give an ultimatum to the NFL about Bad Bunny and the company isn’t sponsoring the 2026 Super Bowl. We rate the claim Pants on Fire! 

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  • Circa Sports Becomes Partner of NHL’s Chicago Blackhawks

    Circa Sports Becomes Partner of NHL’s Chicago Blackhawks

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    The Chicago Blackhawks unveiled a new multi-year partnership deal with Circa Sports, a Vegas-based sports betting operator. Under the new deal, the sportsbook will serve as the official jersey patch sponsor for the Blackhawks home red jerseys.

    This partnership would notably mark the first time a partner has been added to the club’s game jerseys.

    According to the announcement the new jersey patch will be worn starting in the 2024-2025 season. Circa Sports’ logo will make its first appearance on the Blackhawks kit later this week at the 2024 Upper Deck NHL Draft.

    For context, Circa Sports is a sports betting operator currently available in Illinois, the Chicago Blackhawks’ home state, and Las Vegas. The company’s products are currently available in Illinois via the Circa Sports Illinois online sportsbook and the physical sportsbook at American Place in Waukegan.

    Las Vegas bettors can also engage with the brand through Circa Resort & Casino, an adult-only casino resort in downtown Las Vegas. The property notably houses the world’s largest sportsbook – a venue taking up some three stories and boasting capacity to accommodate over 1,000 bettors. The sportsbook also includes Stadium Swim, a multi-level pool amphitheater featuring six pools and a 143-foot screen where sports fans can watch the biggest games.

    Both Parties Are Excited about the Deal

    Jaime Faulkner, the Blackhawks’ president of business operations, commented on the partnership, saying that he is excited to welcome Circa Sports to the Chicago Blackhawks family. He underscored the fast growth of the sports betting sector and expressed enthusiasm about the opportunity to offer fans a new way to engage with the club’s games.

    We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.

    Jaime Faulkner, president of business operations, Chicago Blackhawks

    Derek Stevens, Circa Sports’ chief executive officer, also commented on the matter, expressing personal excitement about the deal. As a hockey fan, he felt thrilled about the partnership and said that he is looking forward to showcasing the new jerseys.

    Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports. We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.

    Derek Stevens, CEO, Circa Sports

    Last year, Circa Sports announced that it is set to open a new sportsbook at Silverton Casino Lodge in 2024.

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    Angel Hristov

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  • Evergreen Partners with DistroKid: Empowering Artists to Be Prolific

    Evergreen Partners with DistroKid: Empowering Artists to Be Prolific

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    DistroKid, a leading service for musicians to distribute music, has teamed up with Evergreen to spread awareness and support the arts.


    CLEVELAND, June 20, 2024 (Newswire.com)
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    Evergreen Podcasts a Cleveland-based global podcast production network, is excited to announce a signature sponsorship deal with DistroKid, a leading service for musicians to distribute their music to online stores and streaming services. DistroKid, known for empowering musicians, aligns perfectly with Evergreen’s mission to amplify creative voices. This collaboration aims to spotlight artists both within and outside Evergreen’s network, helping them to “Be Prolific” and succeed in the competitive music industry. 

    With this sponsorship, DistroKid will reach hundreds of thousands of listeners each month through Evergreen’s network of shows. The additional audio and visual brand exposure is also valuable listeners who will benefit from a 30% discount on their one-year DistroKid membership. Evergreen Podcasts is pleased to make the connection between a prolific organization like DistroKid, and the many artists that make up our audience. The following podcasts shows are being supported through this sponsorship: 

    Chris DeMakes a Podcast

    One Hit Thunder

    Too Much Effing Perspective

    The 500 with Josh Adam Meyers

    Riffs on Riffs

    Death of a Rock Star

    None but the Brave

    No Simple Road

    Moods & Modes

    Inside the Musician’s Brain

    In addition to their renowned distribution services, DistroKid offers powerful tools to help artists thrive. Mixea allows musicians to quickly polish their tracks with customizable mastering, ensuring their music sounds as professional as their influences. Instant Share lets users securely share high-quality files with collaborators and industry professionals, making collaboration seamless. The DistroKid App provides essential features such as uploading new releases, tracking earnings, and managing streaming stats, all from your mobile device. To learn more and get started, download the DistroKid app, available now on iOS and Android.

    The sponsorship agreement between Evergreen Podcasts and DistroKid is effective immediately across all participating shows. Evergreen’s shows are available now on Apple Podcasts, Spotify, and other streaming platforms.

    Press inquiries: If you’d like to interview members from Evergreen Podcasts or DistroKid, please contact Samantha Maloy. 

    About Evergreen Podcasts

    Evergreen Podcasts is one of the world’s largest independent podcast networks with a premier catalog of over 300 entertaining and thought-provoking shows. A full-service podcast production, brand marketing, and sales organization, Evergreen is rooted in high production values and artistic integrity. With a diverse roster of storytellers from true crime, pop culture, comedy, and beyond, Evergreen Podcasts connects listeners with content that informs, entertains, and inspires. For more information, visit evergreenpodcasts.com.

    Source: Evergreen Podcasts

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  • Betfred Extends Epsom Partnership, Pledging Enduring Support

    Betfred Extends Epsom Partnership, Pledging Enduring Support

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    Betfred, the renowned UK-based bookmaker, has extended its partnership with The Jockey Club, further solidifying its support for The Derby Festival, set at Epsom Downs. The renewed collaboration secures Betfred’s involvement with The Jockey Club until at least 2026 and should be welcome news for fans of the sport.

    The Two Parties Strengthen Their Collaboration

    Betfred and the Jockey Club, the UK’s largest commercial horse racing organization owning 15 of the country’s famous racecourses, first announced their collaboration in April 2023. The deal saw the leading independent bookmaker in the UK become the new sponsor of The Oaks and The Derby at Epsom Downs, setting the stage for future collaboration.

    According to the newest sponsorship deal, starting in 2024, the iconic two-day flat race will officially be known as The Betfred Derby Festival as the operator strengthens its commitment to one of the most prestigious events in the racing calendar. Fred Done, Betfred Group chairman, emphasized the company’s eagerness to elevate the festival’s prominence.

    We are delighted to further develop our support of the Betfred Derby Festival and… keep the fixture at the forefront of world racing.

    Fred Done, Betfred Group Chairman

    The partnership extension secures Betfred’s involvement with The Jockey Club until at least 2026. In addition to the naming rights for the festival, Betfred’s agreement includes bolstering their support for the event by backing an extra race on each day of the Festival. This augmentation brings the total sponsored races across the two days to six, enhancing the racing experience for participants and spectators.

    Horseracing Remains at the Core of Betfred’s Business

    Betfred, founded in Salford in 1967 by Fred Done, has grown into the largest independent bookmaker in the UK with 1,400 high street shops. Beyond its significant presence in the UK, the company operates globally, expanding into South Africa and the USA. The operator’s willingness to expand into new verticals has also bolstered its considerable momentum.

    This newest collaboration extension follows Betfred’s sponsorship involvement in major racing events, including The Oaks and The Derby at Epsom, demonstrating its continuous commitment to supporting British horseracing. Amy Starkey, managing director at Jockey Club Racecourses, also hailed the extended partnership as a significant development, expressing enthusiasm for the future collaboration.

    Our relationship with Betfred spans many years and many major races, and we are delighted to be strengthening our partnership at Epsom Downs.

    Amy Starkey, Jockey Club Racecourses managing director

    The extension of the partnership between Betfred and The Jockey Club underscores a shared dedication to enhancing the quality and prestige of The Derby Festival, promising an exciting future for racing enthusiasts worldwide. It also further bolsters the operator’s leading position in this vertical, serving as an exciting start to 2024.

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    Deyan Dimitrov

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  • Bet McLean and Linfield FC Announce Partnership Expansion

    Bet McLean and Linfield FC Announce Partnership Expansion

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    Northern Irish independent sportsbook with over 60 stores on the high street and a popular betting platform online, Bet McLean, has decided to continue its fruitful decade-old collaboration with Linfield FC, the popular Northern Irish professional soccer club that plays in the Northern Ireland Football League Championship Irish Premiership.

    To mark the decision, the two parties agreed to print the Bet McLean branded logo on the first team shirt sleeve as well as on the team shorts. Even more, the sportsbook will have four promotional trackside signs in each of the club’s stands located at Windsor Park.

    Linfield, “Pleased to Continue Working with Paul McLean”

    Linfield FC’s chairman, Roy McGivern, commented on the decision, praising the long sponsorship agreement with Bet McLean while expressing excitement about the opportunity to keep harnessing their partnership next to Paul McLean and his team for the remainder of the 2023/24 season. 

    McGivern also spoke about the clear passion proven by the sportsbook for “promoting and growing local sport,” further expressing their delight for the deal expansion from the position of Northern Ireland’s greatest football club. 

    On a similar note, Linfield’s general manager, David Graham, spoke well of his collaboration with Paul Mclean, explaining that “it has been a pleasure” to work next to him since he joined Linfield earlier in the year. Graham also mentioned the discussions they had revolving around the way they could maximize their partnership to the fullest for both parties.

    Graham also took the opportunity to express their satisfaction for having secured the four trackside signs along with the first team sponsorship from “a local company with such a strong reputation.” The GM explained that sponsorships represent the primary facet they can use to secure and grow the club’s commercial revenue. 

    Finally, while mentioning their desire to boost match attendance and improve the overall matchday experience for its supporters, Graham expressed hope to be able to keep proving that Linfield represents “fertile ground” where businesses can grow via strong partnerships and where they can promote their brands. 

    Bet McLean has also inked a similar deal with the Northern Ireland Football League Cup, sponsoring it from the 2017–18 season onward.

    In August, a new Caytoo study revealed that gambling companies continue to be in the lead when it comes to soccer sponsorships. The results came in spite of an anticipated ban on front-of-shirt gambling sponsorships. 

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    Melanie Porter

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  • RBI withdraws need for sponsor for IDF-NBFCs

    RBI withdraws need for sponsor for IDF-NBFCs

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    The Reserve Bank of India (RBI) has withdrawn the requirement of a sponsor of IDF-NBFCs as a part of its revised regulatory framework issued on Friday.

    “An IDF-NBFC was required to be sponsored by a bank or an NBFC-Infrastructure Finance Company (NBFC-IFC). The requirement of a sponsor for an IDF-NBFC has now been withdrawn and shareholders of IDF-NBFCs shall be subjected to scrutiny as applicable to other NBFCs, including NBFC-IFCs,” the central bank said.

    Further, RBI has made optional the mandate to enter into a tripartite agreements for investments in the Public Private Partnership (PPP) infrastructure projects having a project authority.

    The guidelines have been revised in consultation with the government to enable IDF-NBFCs to play a greater role in the financing of the infrastructure sector, and to harmonise regulations governing financing of infrastructure sector by the NBFCs, RBI said.

    Capital and fund raising

    IDF-NBFCs will be required to have net-owned funds of at least ₹300 crore and capital-to-risk weighted assets ratio (CRAR) of 15 per cent with minimum tier-1 capital of 10 per cent.

    They will be allowed to raise funds through rupee or dollar-denominated bonds with at least a five-year maturity, and also through shorter tenor bonds and commercial papers up to 10 per cent of their total outstanding borrowings.

    “IDF-NBFCs can also raise funds through loan route under external commercial borrowings (ECBs). However, such borrowings shall be subject to minimum tenor of five years and the ECB loans should not be sourced from foreign branches of Indian banks,” it said.

    Single borrower exposure limits for IDF-NBFCs have been set at 30 per cent of tier-1 capital whereas for single group or borrower party the cap has been set at 50 per cent.

    Sponsoring IDF-MFs

    NBFCs have also been made eligible to sponsor IDF-MFs with prior approval of RBI, subject to it fulfilling capital requirement for IDF-NBFCs, having a net NPA ratio of less then 3 per cent and being profitable for the last three years.

    In addition to a company based IDF being set up as an IDF-NBFC which is regulated by RBI, Infrastructure Development Funds (IDFs) can also be et up as a trust and registered as IDF-Mutual Fund (IDF-MF) which is regulated by SEBI.

    IDF-NBFCs are non-deposit taking NBFCs which refinance post commencement operations date (COD) infrastructure projects that have completed at least one year of commercial operations, and toll operate transfer (TOT) projects as the direct lender.

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  • Chain Announces Multi-Year Partnership With Kraft Sports + Entertainment

    Chain Announces Multi-Year Partnership With Kraft Sports + Entertainment

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    The Industry-Leading Blockchain Software Provider Partners With New England Patriots and New England Revolution

    Press Release
    –

    Sep 22, 2022


    CHARLESTOWN, Saint Kitts and Nevis, September 22, 2022 (Newswire.com)
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    Chain, the leading Web3 software solutions company, and Kraft Sports + Entertainment are excited to announce that Chain will serve as the official blockchain and Web3 sponsor of the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place in a multi-year agreement.  

    As part of this newly formed partnership, Chain and Kraft Sports + Entertainment will work hand in hand to develop state-of-the-art Web3 experiences while utilizing Chain’s award-winning suite of products and services. 

    “We are proud to partner with Kraft Sports + Entertainment to envision the future of Web3 for Gillette Stadium, the New England Patriots and New England Revolution,” said Deepak Thapliyal, Web3 entrepreneur and CEO of Chain. “Our team is excited to help Kraft Sports + Entertainment build cutting-edge experiences for stadium visitors utilizing Chain’s proprietary blockchain technology.”

    “The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation. From being the first pro sports team with a website and creating the first nightly internet show to having the longest continuously running podcast in the world, we’ve embraced the opportunities that advances in technology have presented for us and our fans,” said Murray Kohl, Vice President of Sales for Kraft Sports + Entertainment. “Together with Chain, we’ll look to innovate that same way with Web3. Our fans will be able to connect with the Patriots and Revolution in ways never before possible.”

    Countless businesses have identified the need to adapt from Web2 to Web3. Chain will assist Gillette Stadium in weaving compelling, one-of-a-kind experiences into this new world. While Gillette Stadium is already a world-class physical venue, the Chain partnership will bring to light the revolutionary possibilities that exist in merging the physical with the digital to redefine a best-in-class fan experience.  

    ABOUT CHAIN

    Chain is a blockchain infrastructure solution company that has been on a mission to enable a smarter and more connected economy since 2014. Chain offers builders in the Web3 industry services that help streamline the process of developing and maintaining their blockchain infrastructures. Chain implements a SaaS model for its products that addresses the complexities of overall blockchain management. Chain offers a variety of products such as Ledger, Cloud, and NFTs as a service. Companies who choose to utilize Chain’s services will be able to free up resources for developers and cut costs so that clients can focus on their own products and customer experience. Learn more: Chain.com.

    ABOUT KRAFT SPORTS + ENTERTAINMENT

    Kraft Sports + Entertainment, a division of the Kraft Group, oversees marketing, sales, content development, and event operations for the New England Patriots, the New England Revolution and Gillette Stadium. Led by Robert and Jonathan Kraft, Kraft Sports + Entertainment has set the standard for delivering world-class concerts and sporting events in New England for more than 20 years.

    Source: Chain

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  • Knockaround Sunglasses to Be the Official Eyewear Partner of San Francisco’s 2022 Outside Lands Festival

    Knockaround Sunglasses to Be the Official Eyewear Partner of San Francisco’s 2022 Outside Lands Festival

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    Press Release
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    Apr 22, 2022


    SAN DIEGO, April 22, 2022 (Newswire.com)
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    Knockaround and Superfly are pleased to announce that Knockaround, the original, affordable sunglasses and lifestyle brand out of San Diego, will be the Official Eyewear sponsor of San Francisco’s 2022 Outside Lands Festival. Held in San Francisco’s Golden Gate Park, Outside Lands is the ultimate celebration of music, food, and Northern California lifestyle. This year, the 14th annual festival will be held from Aug. 5-7, 2022. 

    As part of Knockaround’s sponsorship, the brand will have a large activation presence where the legions of fans attending the festival can experience the Knockaround brand in fun, engaging ways and shop for their favorite sunglasses across the Knockaround assortment. The brand will also be debuting new products, launching just in time for the presence at Outside Lands.

    “We are beyond thrilled to be part of such an iconic San Francisco institution. Over the weekend there will be over 200,000 fans enjoying music and all the best parts of California culture, which makes it a perfect fit for Knockaround and all that we have to offer,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround.

    Knockaround has evolved into a lifestyle brand with a broad assortment of non-prescription eyewear that includes polarized sunglasses, blue-light blocking glasses, ski and snowboard goggles, and a custom design eyewear program. Knockaround’s focus on creativity and authenticity along with building a culture around the brand have established a loyal fan base, positioning the company to achieve accelerated growth and realize its vision of becoming the leading sunglasses brand for consumers and athletes everywhere.

    Outside Lands spans across three days from August 5-7 and continues to blaze new trails as a festival that’s totally original and totally San Francisco.  Aside from performances from artists across nine stages, the festival programming combines the eclectic lineup with world-class art, wine, food, cannabis, interactive activities, culinary experiences and more, which truly means there is something for everybody, just like at Knockaround. This year’s lineup, just announced, features an incredible lineup including headliners Green Day, Post Malone and SZA with an extensive array of diverse performers.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities. For more information, visit Knockaround.com or follow (@knockaround) on Instagram, Facebook, and Twitter.

    Media Contact:  

    Tony Martinez

    tony@knockaround.com  

    Source: Knockaround

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