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Tag: spirits

  • Virginia’s obsession with this particular spirit continued in 2025 – WTOP News

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    Tito’s vodka sales more than doubled the second-most popular spirit this year, according to the Virginia Alcoholic Beverage Control Authority.

    Many Virginians had plenty of reasons to drink this year. And in 2025, there was one bottle shoppers reached for more than any other.

    Tito’s vodka sales more than doubled the second-most popular spirit this year, according to the state’s Alcoholic Beverage Control Authority. Virginians bought $75 million of Tito’s in various sizes.

    Next on the list? Hennessy totaled $32.2 million in sales, followed by Jack Daniel’s whiskey at $27.4 million, Jim Beam bourbon at $22 million and Patrón Silver tequila at $20.3 million.

    It was a year of growth for tequila. Six of the top 10 fastest growing brands were tequilas. Don Julio added $10 million compared with 2024 and led sales growth at Virginia ABC.

    Hennessy saw the largest overall decline of $6 million.

    When it comes to Virginians’ favorite types of spirit, vodka led the way on the back of Tito’s sales, with 1.6 million cases of Vodka sold. Tequila remained in second place at 1.1 million cases and bourbon whiskey was the third-most popular, with about 800,000 cases sold.

    Some new products made their way onto Virginia ABC shelves and quickly found favor with shoppers. Buzzballz ready-to-drink cocktails sold $2.4 million. Virginia was also a launch market for Fireball’s apple whisky, which totaled $1.2 million in sales.

    As a reminder, Virginia ABC stores will remain open until 8 p.m. on New Year’s Eve, two hours later than previous years. Stores will be open noon to 6 p.m. on New Year’s Day.

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    Thomas Robertson

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  • Shutdown Fallout at an Obscure Government Office Is Hurting the Spirits Industry at the Worst Time 

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    Ben Zerbe founded Paquera Mezcal to give small producers in Mexico an opportunity to sell their products in the United States. Today, Los Angeles-based Paquera works with five family producers in Oaxaca, Mexico, and its mezcal is available in more than 1,400 bars, restaurants and shops nationwide.  

    But the business, which has grown each year since its launch in 2018, hit a speedbump this fall during the government shutdown, when an obscure office within the Treasury Department suspended operations and furloughed 398 of its 459 employees. The office, known as the Alcohol and Tobacco Tax and Trade Bureau (TTB), is responsible for, among other things, enabling the bulk transfer of spirits within the U.S., approving the labels for new alcoholic beverages, and issuing permits for new distilleries and breweries. 

    “We need that office to be operating,” says Zerbe, who still has not been able to reach the office. “When no one’s there, we can’t do what’s called transfer bonds, meaning we can’t import bulk spirits and then transfer it to another licensed facility in the U.S. because no one in the office is there to approve it.” 

    TTB did not respond to Inc’s requests for comment, but according to its website, services have resumed. “While we are assessing the overall effect of the shutdown on our service levels going forward, we are working diligently to process applications and restore normal operations as quickly as possible,” the bureau said in a bulletin posted on Friday afternoon. It added that it would allow staff to work overtime to clear the backlog. 

    Ashley W. Brandt, an attorney at Tucker Ellis in Chicago who advises alcohol-industry clients, says he had six applications for wineries, distilleries, and breweries that were filed with the TTB prior to the government shutdown on October 1. In the past week, the agent in charge of one of the applications finally let him know the application was progressing.  

    “They’re doing the best they can with the staff they have,” says Brandt. “At the same time, I completely understand how hard this is going to be. I know there are plenty of new product innovations that got put on hold because of this.” 

    Even if the office quickly resumes its services, the spirits industry has faced more than a month of delays on crucial approvals in the run-up to the busy holiday season. “These lost weeks came at a pivotal time for the craft spirits industry, as the months of October, November, and December typically represent 30 to 40 percent of annual sales for many producers,” the American Craft Spirits Association wrote in a statement welcoming the end of the government shutdown. “New holiday releases, often key drivers of year-end revenue, were stalled in approval queues, delaying launches and straining small distilleries during their busiest season.” 

    Earlier this month, the founders of Song Dog Farm Distillery in Boyds, Maryland, told NBC News they were concerned they would not be able to roll out new cocktails and liqueurs for the holidays. Those beverages require TTB approval of both their labels and formulas. “It’s threatening to our business, and it’s disappointing to our customers,” David Harris, who owns the distillery with his wife, told the news outlet.  

    Zerbe of Paquera Mezcal estimates that he’ll experience about a 30 percent drop in short-term revenue. “It won’t tank our business,” he says. “But it hurts cashflow. It’s significant enough that it has caused some serious discomfort.” He adds that there’s not much small producers can do right now, besides comparing notes with each other and reaching out to customs brokers for the latest information. “The WhatsApp chats are going like crazy,” he says. “I literally talk to our customs broker almost every day.” 

    The delays at TTB come on top of an already challenging time for the alcohol industry. Alcohol consumption has dropped nationwide in recent years, causing ripple effects across the industry, as distributors, liquor stores, and bars and restaurants see their profits shrink. 

    New tariffs imposed by the Trump Administration have increased costs, shipping times, and uncertainty for importers. In March, after President Donald Trump threatened up to 200 percent tariffs on European spirits, the U.S. Wine Trade Alliance advised its members to halt all shipments to the U.S. And American whiskey brands faced consumer boycotts in Canada. 

    Zerbe says he’s been fortunate to not be affected by tariffs. Mezcal, which can only be produced in certain parts of Mexico, qualifies to be imported duty free under the U.S.-Mexico-Canada Agreement . He increased his imports at the start of the year because of the uncertainty over how tariffs might affect his business. But now, with that supply dwindling, Zerbe has mezcal sitting at distilleries in Mexico, awaiting the greenlight from TTB. 

    “For the spirits industry as a whole, this has been one of the hardest years, even more so than Covid,” says Zerbe. “It’s just so difficult to anticipate, calculate, and forecast what you need to grow and scale successfully.” 

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    Jennifer Conrad

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  • Blue Rascal Distillery: Hammonton’s Fruitful Spirits

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    BySusan Lucci

    Tuesday, November 18, 2025 8:58PM

    Blue Rascal Distillery: Hammonton's Fruitful Spirits

    In Hammonton, NJ, Blue Rascal Distillery crafts spirits from local blueberries, sourced from McCree Brothers farm.

    Hammonton, NJ — In Hammonton, NJ, Blue Rascal Distillery crafts spirits from local blueberries, sourced from McCree Brothers farm.

    Founded by a husband-and-wife team passionate about distilling, the venture began as a hobby and grew into a business after three years of planning and education.

    Their lineup includes blueberry brandy, vodka, gin, and six fruit liqueurs. The tasting room offers seasonal cocktails like the blueberry Old Fashioned and espresso martini flights, showcasing South Jerseys freshest flavors.

    Blue Rascal Distillery
    8 West End Ave, Hammonton, NJ 08037
    (609) 878-3578

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    CCG

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  • Is Tequila Taking Over? Tito’s Seems to Thinks So

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    Vodka and tequila can be a great pairing—and not just for a Long Island iced tea. On September 23, Fifth Generation, Inc., the parent company of Tito’s Handmade Vodka, announced it is set to acquire a majority stake in fellow Austin-based brand Lalo Tequila, per a press statement, marking the vodka company’s first strategic acquisition.

    The acquisition comes at a time where the premium agave-based spirit industry continues to surge, even as overall drinking is declining. The global tequila market is expected to grow from about $12 billion this year, to around $18.5 billion by 2032, per Fortune Business Insights.

    Known for its premium three-ingredient additive-free blanco tequila, Lalo has rapidly surged in demand, growing from 10,000 cases sold in 2021 to 250,000 cases sold over the past year. The brand’s physical presence has also rapidly grown, with the premium tequila now available at over 50,000 retail locations nationwide, versus just 15,000 last year.

    “I’ve known the Lalo founders for a long time. They care about the juice. They keep it simple. They do things the right way, not the flashy way. That felt like home to us,” said Tito’s founder Tito Beveridge in a press statement.

    The agreement, which is set to close in the near future, will provide the tequila brand with Fifth Generation’s distribution network and strategic sales support to accelerate Lalo’s reach.

    “We couldn’t be more excited for this natural evolution in our journey. This move is about making sure more people can experience what makes Lalo special without ever changing who we are,” Jim McDermott, Co-Founder and CEO of Lalo Tequila, told Inc.

    In addition to sharing the same home base in Austin, both brands have similar origin stories, slowly started by their founders until evolving to national brands.

    Lalo was founded as a venture among friends—Eduardo “Lalo” Gonzalez, the grandson of Don Julio, David “R” Carballido, and Jim McDermott— bringing Lalo’s knowledge from his upbringing into distilled bottles. According to Cultured, those initial bottles were first shared as gifts at friends’ weddings.

    “When we created the first bottle of Lalo, it was meant to be shared with family and friends so they could experience a tequila that truly honored agave,” Lalo said on social media.

    Both brands relied on word-of-mouth for organic growth in their early Austin days until reaching bartenders across the country.

    A “different type of partnership”

    Lalo and Tito’s new relationship is the latest in a decade-long series of tequila brand acquisitions. Of the top ten best selling tequila brands in the U.S., only three are still owned by Mexicans.

    Still, as Tito’s first acquisition, the brand intends on setting a “different type of spirits partnership,” the company said in a press statement, structuring the relationship around “mutual respect.”

    “Tito has been a close friend in Austin for years and has deeply influenced the way we approach what we do,” McDermott said in a statement. “We’re excited to continue this journey with the full support of a company that understands what it means to grow with a singular focus,” said Jim McDermott.

    While financial details are still to be disclosed, the brand is reassuring its consumers of their commitment to authentic and pure tequila.

    “We’ll continue to use the same quality ingredients, honor the same approach, and protect the integrity that’s been with us from the very start,” Lalo said on a social media post. “With Tito’s, we’ve found a partner who shares that belief, and together we can scale in a way that keeps authenticity at the heart of everything we do.”

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    María José Gutierrez Chavez

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  • Aryna Sabalenka says tequila makes her ‘feel great,’ though experts say it’s not a hangover elixir

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    A top tennis star said she “feels great” after drinking tequila, but health experts say to take that not with a squeeze of lime, but a grain of salt.

    Aryna Sabalenka, the world’s No. 1-ranked women’s tennis player and reigning U.S. Open champion, recently told Air Mail magazine that tequila is “much better on the body.”

    Sabalenka, a brand ambassador for Maestro Dobel, the official tequila sponsor of the U.S. Open, said she prefers reposado tequila, which is barrel-aged and known for its smooth, mellow flavor.

    US OPEN’S LEGENDARY HONEY DEUCE COCKTAIL FACES STIFF COMPETITION AS FANS PARTY HARD

    “You just sip it as a whiskey or Cognac, but it has a better taste, and the next day you feel great,” the Belarusian player told the outlet.

    Sabalenka has joined a growing list of athletes and celebrities – including Mark Wahlberg, Dwayne “The Rock” Johnson, LeBron James and Michael Jordan – who have endorsed or launched tequila brands, helping reposition the spirit as a “cleaner,” wellness-friendly drink.

    Aryna Sabalenka serves as a global brand ambassador for Maestro Dobel Tequila, which is also the official tequila of the U.S. Open. (Anna Webber/Getty Images for Maestro Dobel Tequila)

    There might be something to the buzz, industry insiders say.

    “We hear it constantly: Tequila makes people feel lighter, less weighed-down and more energized compared to other liquors,” Jon-Paul Fortunati, the Los Angeles-based CEO of Cazcanes Tequila, told Fox News Digital. 

    “Additive-free, carefully distilled tequila will almost always deliver a cleaner experience than spirits that rely on sweeteners or shortcuts.”

    RYE GRAIN FROM 1878 SHIPWRECK OPENS DOOR TO RARE WHISKEY REVIVAL EFFORTS

    Younger drinkers are driving this shift, Fortunati said, choosing tequila because it feels “both celebratory and mindful.”

    Brent Hocking, founder of Tequila Purisima, said tequila also stands out for the transparency of its ingredients. 

    A woman holds a shot of tequila as two friends with shots of tequila stand in the background.

    Younger drinkers are choosing tequila because it feels “both celebratory and mindful.” (iStock)

    “Among spirits, tequila — especially additive-free tequila made from 100% Blue Weber agave — offers a level of clarity that’s increasingly rare,” he told Fox News Digital.

    But not all bottles qualify. Many mass-market tequilas contain sweeteners, coloring agents or glycerin to mask shortcuts in production, Hocking warned.

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    “There’s something to be said for ritual and moderation,” he said. “In traditional settings, tequila is sipped, not shot. It’s often shared slowly, with food and conversation. That pacing matters.”

    Pure tequila made from 100% pure agave, sipped as Sabalenka does, may be better tolerated by the body, some experts say.

    Tequila shots seen next to lime wedges

    Pure tequila is made from 100% agave. (iStock)

    “It’s naturally lower in sugar and doesn’t contain additives, which might make it easier on your body compared to sugary cocktails or heavily processed liquors,” Lauren Manaker, a registered dietitian based in South Carolina, previously told Fox News Digital.

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    But Manaker stressed that no booze is truly “hangover-proof” and all alcohol, regardless of type, is classified as a Group 1 carcinogen by the World Health Organization’s (WHO) International Agency for Research on Cancer. 

    The WHO and other global health bodies have said that no amount of alcohol is beneficial for health – and even light drinking carries risks.

    Aryna Sabalenka returns a shot in the 2025 U.S. Open.

    Aryna Sabalenka said tequila makes her “feel great.” (Ishika Samant/Getty Images)

    Part of tequila’s reputation comes from its chemistry. Like vodka and rum, it’s a clear spirit with relatively fewer congeners – the chemical byproducts of fermentation and aging that can intensify hangovers – than darker liquors such as bourbon or brandy.

    “Drink enough and a hangover will come no matter the purity.”

    But ultimately, congeners aren’t the main culprit.

    “Ethanol is ethanol,” Dr. Michael Genovese, chief medical advisor at Ascendant New York in New York City, told Fox News Digital. “Drink enough and a hangover will come no matter the purity.”

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    Genetics, biology, hydration levels and muscle mass all affect how a person reacts to alcohol, Genovese added. 

    Aryna Sabalenka playing during tennis match at the US open in 2023, with Dobel Tequila ad in background

    Experts warn that alcohol can hinder sleep, performance and muscle repair, even for elite athletes like Sabalenka. (Anna Webber/Getty Images for Maestro Dobel Tequila)

    “This can explain why one person swears tequila gives them the cleanest buzz while another insists it wrecks them.”

    Not everyone can expect to feel the same way Sabalenka does after a night out, he added. 

    For more Lifestyle articles, visit foxnews.com/lifestyle

    “Her muscle mass dilutes alcohol’s effects, her hydration and recovery habits blunt hangover severity, and tequila itself – when it’s high quality – has fewer congeners, adding to the effect,” he said. 

    Even high-quality alcohol still interferes with sleep, performance, muscle repair and hydration, Genovese said. It may also increase inflammation and stress hormones, which for athletes can mean slower recovery, reduced performance and a higher risk of injury.

    “The bottom line is, tequila is not a health drink.”

    Recent studies underscore that. A randomized trial published in the journal PLOS ONE found that drinking alcohol after strenuous exercise significantly reduced muscle protein synthesis — even when paired with protein intake — blunting the body’s ability to repair and build muscle.

    Other research has linked post-exercise drinking to impaired recovery and, over time, greater risk of muscle loss.

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    “The bottom line is, tequila is not a health drink. It’s just a relatively cleaner alcohol option compared to some others,” Genovese said.

    Fox News Digital reached out to Sabalenka’s team for additional comment.

    Fox News Digital’s Andrea Margolis contributed reporting.

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  • Wild Roots Introduces New Lemon & Lavender Infused Gin

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    Wild Roots Spirits, known for crafting naturally infused spirits with real ingredients, proudly announces the launch of its newest innovation: Wild Roots Lemon & Lavender Infused Gin.

    Wild Roots Spirits, known for crafting naturally infused spirits with real ingredients, proudly announces the launch of its newest innovation: Wild Roots Lemon & Lavender Infused Gin. This bright and floral take on classic gin brings together zesty lemon and aromatic lavender for a smooth, crisp, and refreshingly balanced spirit.

    At 88 proof (44% ALC/VOL), this elevated gin offers a fresh citrus lift with delicate botanical notes, creating a refined and invigorating drinking experience perfect for spring and summer. With no artificial sweeteners, flavors, or colors, Wild Roots Lemon & Lavender Gin is ideal for mixing into cocktails like a classic spritz or simply enjoyed over ice with a twist.

    “We wanted to create something that feels like sunshine in a glass,” said Ali Joseph, Co-Founder of Wild Roots. “The blend of lemon and lavender brings a natural brightness that’s both versatile and completely unique.”

    Wild Roots Lemon & Lavender Infused Gin will be available for purchase starting May 1 in Oregon liquor stores and Wild Roots’ retail locations in downtown Sisters and Washington Square Mall.

    Wild Roots continues to expand its award-winning portfolio, celebrating the natural bounty of the Pacific Northwest with every bottle. From their signature fruit-infused vodkas to innovative new releases, Wild Roots is committed to quality, authenticity, and innovation.

    ###

    ABOUT WILD ROOTS

    Wild Roots Spirits is dedicated to crafting authentic, fruit-infused spirits that capture the essence of the Pacific Northwest. Established in 2012 by Chris Joseph and Ali Joseph, Wild Roots is known as a trailblazing pioneer in the spirits industry. For more information, visit www.wildrootsspirits.com and follow us @WildRootsSpirits on Instagram and Facebook.

    Source: Wild Roots Spirits

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  • Is Astrology the Next Cocktail Bar Trend?

    Is Astrology the Next Cocktail Bar Trend?

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    The Alchemist cocktail at Little Dipper, inspired by Scorpio. Nick Johnson

    We’ve all seen the infographics on social media—your zodiac sign as a snack, a sandwich, a cocktail. But while no one (yet) has designed a full restaurant around celestial matches, zodiac-themed cocktails are increasingly popular. From cameos on regular cocktail menus to being at the center concept of a bar, everyone’s suddenly interested in creating and sipping drinks fashioned around the sensibilities of Aries, Libra and Virgo. 

    Unless you’ve been living under a rock, you know astrology has been a massive pop culture trend in recent years, encompassing everything from podcasts to dating. Sharing your Co-Star astrology profile is as common as exchanging phone numbers.

    It was only a matter of time until cocktails got in the mix. “This trend is trending, in my opinion, as a response to global upheaval and uncertainty,” says astrologer Danielle Mainas, the co-creator of the food-driven tarot deck Cacio e Pepe Tarot. “People turn to astrology for personalized guidance and self-understanding in confusing times. Similarly, in times of dysregulation, many people turn to alcohol and food as coping mechanisms for comfort and relief. Why not give the people a blended option?”

    Little Dipper, a self-described “immersive, astrology-themed bar,” opened in New York City in April 2024. Inside, under a digital display of a starry sky, patrons can order drinks categorized within the four elements: water, fire, air and earth, with each cocktail paraphrasing a zodiac sign. The Grounded cocktail, which refers to the sign of Taurus, features shiitake-infused mezcal and mushroom broth, symbolizing Taurus’ rooted, earthy, stable energy. Each cocktail on the menu is accompanied by a small blurb explaining the logic behind its creation.

    From the starry skies to the zodiac-inspired menu, Little Dipper is all about astrology. Nick Johnson

    “Our team loves astrology and have a good understanding of it,” Little Dipper co-owner Bobby Papachryssanthou tells Observer. The staff asks guests for their signs, and also share theirs, recommending drinks accordingly.  For the first round, patrons are encouraged to try their “own” cocktail—that is, the drink associated with their sun sign, and for a second drink, a tipple that refers to their moon sign; the position of the moon in the zodiac at the time of a person’s birth.

    The cocktails were created with the help of Alyssa Sartor, a hospitality expert with a passion for astrology. Sartor helped connect the dots, consulting on the drinks’ ingredients and profiles based on her knowledge of mixology and astrology. The team also sought advice from astrologer friends and astrology books

    “We felt that a concept like this would be a great way to give our guests something personal that they can relate to,” says Papachryssanthou. “The time and effort that went into finding the right ingredients to each specific zodiac sign makes it an engaging experience, adding that level of personalization and immersive aspect.” Imagine, for example, a Pisces customer being offered the sturdy tequila and habanero-infused Magic cocktail not because they like tequila, but because they’re supposedly “strong and devoted,” Papachryssanthou points out. Needless to say, only the flattering, positive traits of each sign are amplified and played up in the ingredients list. 

    The Water Bearer, for Aquarius: Chamomile tea vodka, Ume plum liqueur, Yuzu, lemon, butterfly pea syrup. Nick Johnson

    Other bars across the U.S. have also been flirting with the zodiac concept. Service Bar in Washington, D.C.—one of the best bars in the country according to the World’s 50 Best—recently ran a limited-edition zodiac-themed offering. Even resorts want a piece of the trend—Under Canvas, dedicated to higher-end camping and glamping, recently launched a program pairing celestially-themed cocktails with stargazing

    The Alchemists’ Garden, a bar in Paso Robles, CA, recently added a monthly zodiac-themed drink to its already other-worldly menu, based on the astrological sign corresponding to each month, for which the team dug deep into the essence of astrology: our craving for meaning and a sense of direction. “One of the oldest methods of navigation was based upon the stars and their astrological positioning,” Tony Bennett, Alchemists’ Garden’s bar manager and owner, tells Observer. 

    To plan the monthly cocktail, Bennett refers to a chart he made featuring each sign’s characteristics, likes and dislikes. For Libra, a cocktail that ran from during the tail end of September and most of October, Bennet tapped into the fact that Libra coincides with the fall equinox, which meant paying homage to the last harvests of the summer as we move into the cooler months. The result contains vodka infused with dill seeds, herbal liquor and agave nectar. 

    The garnish, molecular air made of fresh rose petals and Italicus Bergamot, is a nod to Libra being an air sign. “The drink, like Libra’s symbol—the scale—is surprisingly balanced despite the complex nature of flavors contained within,” he says. 

    The Gemini cocktail at Tiger and Peacock. Tiger and Peacock

    Tiger and Peacock, located at The Memphian hotel in Memphis, TN, has had a detailed Signs of the Zodiac cocktail menu since opening in 2021. Food and beverage director Evan Potts also pulls inspiration from the signs’ key features. Sagittarius, for example, is known to be adventurous and curious; the bar’s way to embody these traits was to base a cocktail on Angostura bitters. “Most cocktails see a few drops of Angostura to accent a cocktail, while we choose to unleash the full flavor and incorporate an ounce into our drink. After rounding out with the Chinola and orgeat you have a bold and interesting cocktail, with flavors that develop and change as you explore,” Potts says.

    “Astrology and good energy from the stars is something we are all in need of, with the stresses of life and relationships,” says Papachryssanthou. “Tying great drinks to something that we believe is important to everyday life adds another level to the experience.” 

    But are these drinks just a gimmick? Like astrology itself, it’s all a matter of perspective. “I absolutely see the potential for zodiac-inspired cocktails to offer more than just a gimmick-y drinking experience,” says Mainas. “Astrology reflects the human experience, and when bars incorporate zodiac themes, they invite guests into a moment of ceremony and presence.” Cocktails that go beyond the visual do best, with ingredients that reflect the signs’ characteristics and general vibe—painting the dependable bartender inquiry, “What are you in the mood for?” in a completely new light.

    Is Astrology the Next Cocktail Bar Trend?

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    Flora Tsapovsky

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  • Copper Fox Distillery Enterprises Unveils New Foxfire Cinnamon Whisky

    Copper Fox Distillery Enterprises Unveils New Foxfire Cinnamon Whisky

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    Copper Fox Distillery, renowned for its innovative and handcrafted spirits, is excited to announce the launch of its latest creation: Foxfire Cinnamon Whisky. This new addition to the Copper Fox family promises to deliver a unique and unforgettable tasting experience, perfect for whisky enthusiasts and newcomers alike. 

    A Bold New Flavor

    Foxfire is crafted with the same dedication and attention to detail that has made Copper Fox a beloved name in the world of spirits. The mash bill is 100 percent Virginia-grown corn distilled into our signature whisky, which is then infused with real natural cinnamon and Grade A Vermont maple syrup. The maple syrup comes from Barred Woods Maple Farm in Northern Vermont, adding a subtle sweetness to balance out the warmth. Foxfire offers a sweet and slightly spicy profile that perfectly complements the rich, smoky notes of our signature Virginia whisky. The result is a harmonious blend of flavors that is both bold and smooth. 

    Handcrafted Excellence 

    Copper Fox Distillery is known for its commitment to quality and craftsmanship and Foxfire Cinnamon Whisky continues this tradition. Unlike other cinnamon whiskies on the market today, Foxfire contains no artificial ingredients. The addition of natural cinnamon and maple enhances the complexity of our whisky, making it a versatile choice for sipping neat, on the rocks, or in your favorite cocktail. 

    A Celebration of Virginia’s Heritage 

    Foxfire is more than just a drink; it is a celebration of Virginia’s rich heritage and culture combined with a modern, seductive edge. From grain to glass, every step of our process is rooted in tradition and innovation. We invite you to join us in raising a glass to the spirit of Virginia with our new cinnamon whisky. It’s a toasty maple kiss sure to bring a tantalizing sweet heat to any occasion. 

    Availability 

    Foxfire is now available for purchase at our distillery locations in Williamsburg and Sperryville, Virginia, as well as select retailers and at our online distillery store. For more information, visit our website at www.copperfoxdistillery.com.

    About Copper Fox Distillery 

    Copper Fox Distillery is a pioneer in the craft spirits industry, known for its innovative techniques and commitment to quality spirits, most of which are hand-malted using a malting floor. Founded by Rick Wasmund in 2005, Copper Fox produces a range of award-winning fruitwood aged whiskies and spirits, each with a unique flavor that reflects the heritage and culture of Virginia. Located in Williamsburg and Sperryville, both locations offer tours, tastings, craft cocktails and a variety of events to provide an immersive experience for all whisky lovers. 

    Contact: 

    Copper Fox Distillery Enterprises, LLC

    Rick Wasmund, Chief Executive Officer

    Scott Campbell, Chief Financial Officer

    901 Capitol Landing Rd, Williamsburg, VA 23185 

    Phone: (757) 903-2076 

    Email: Scott@copperfoxdistillery.com 

    Website: www.copperfoxdistillery.com

    Source: Copper Fox Distillery Enterprises, LLC

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  • Why is booze so expensive in Canada? – MoneySense

    Why is booze so expensive in Canada? – MoneySense

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    According to Statistics Canada, store-bought alcoholic beverages rose in price by 5.9% between March 2022 and March 2023, and the price of liquor in general rose another 2.3% from June 2023 to June 2024. 

    Why are these prices going up so fast, and how can you enjoy cocktail hour without going over budget? Read on for some intel.

    What factors affect the price of alcohol?

    Alcoholic beverages don’t just spring fully formed from the Earth. They’re the product of base ingredients, sweat equity and time, plus the other supplies needed to get it to your glass, like packaging, labelling and transportation. These are all subject to the same general high inflation seen globally over the past few years.

    For instance, a simple can of beer has a lot of inputs: grain crops (like barley or wheat) and other ingredients (like hops or flavourings), water, aluminum and labels, plus the energy to run the production line. If the cost of any of these items goes up, that’s going to affect the price of beer. That’s not even considering wages, which are a big factor as well. And if you’re buying that can of beer at a bar or restaurant, add on their business overhead and profits, too. 

    And then there’s taxes. These are hard to sum up, since every province and territory is different, but you can count on the fact that the price of your glass of wine or G&T includes some money for the government. The argument, of course, being that that cash goes back into things we need and use, like health care, education and public services.

    Other official policies matter too. For instance, in Ontario, the Liquor Control Board and the provincial government set minimum prices for beverage alcohol. But everyone has to pay federal taxes on alcohol, which currently amount to between $0.04 and $0.74 on a six-pack of beer, $0.54 on a standard bottle of wine and $4.07 on a typical 750-mL spirits bottle. That applies no matter where you’re buying your beverage.

    Then there’s climate change. Grapes for wine, rice for sake, wheat or corn for vodka: no matter what crop goes into your drink of choice, it’s being affected by changing weather patterns. A local example: in British Columbia, the 2024 grape crop was almost completely destroyed due to abnormal winter weather. Drought, heat waves and smoke from wildfires are hard on vineyards, too, meaning the more we experience these negative effects of climate change, the harder it’s going to be to make wine. 

    What about non-alcoholic drinks?

    Very low-alcohol versions of beer, wine and spirits have become popular in recent years. But, you might have noticed they’re not exactly cheap either. That’s in part due to the same factors that affect alcohol prices: Raw ingredients, packaging, manufacturing, transportation and labour costs. Then the alcohol is typically removed after the beverage is manufactured, meaning it takes more time and effort than the boozy formula. In other words, this isn’t a simple can of pop: zero-proof takes on beverage alcohol are more expensive to make than the originals.

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    Kat Tancock

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  • Ryan Reynolds Launches Special Edition Aviation ‘Deadpool’ Gin

    Ryan Reynolds Launches Special Edition Aviation ‘Deadpool’ Gin

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    If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

    The onslaught of “Deadpool & Wolverine” merchandise is upon us, but thankfully, Ryan Reynolds’ long-touted Aviation Gin line is actually… pretty fantastic. You’ve seen the Wolverine popcorn bucket, now taste the booze good enough for Marvel’s naughtiest hero, Deadpool!

    Reynolds, who still maintains a stake in the Aviation Gin company he invested in back in 2018, has included sneaky Aviation plugs throughout his filmography including “Red Notice” and “Deadpool 2.” In the 2021 film “Free Guy” you can see a tiny bottle appear under the cheeky labeling “subtle product placement.”

    Now, Deadpool official has his own booze line at Aviation along with a funny drink titled “The Vasectomy” that Reynolds demonstrated how to make online. Note the plug to his wife Blake Lively’s lovely mixer line Betty Buzz, subtle cross-marketing technique, or vague foreshadowing to a possible Lively cameo on the “Deadpool & Wolverine” film? You be the judge.

    Originally founded in Portland, Ore., Aviation Gin ushered in a new wave of American gin with a softer, smother taste of citrus and floral notes with juniper. It’s still handcrafted in small, 100-case batches and distilled with a special process that guarantees the purest flavor.

    And if you’re looking for more intel on celebrity spirits, there’s Bruno Mars who has curated nine cocktail recipes with his SelvaRey Rum, each in tandem with a different song off his “Silk Sonic” album with Anderson Paak. For “Vampire Diaries” fans, there’s Ian Somerhalder and Paul Wesley’s Bond Brothers Bourbon, nodding to the pair’s beloved on-screen relationship during the show’s eight-season run (not to mention Cara and Poppy Delevingne’s own sibling creation, Della Vite Prosecco). And, of course, for the whiskey drinkers among us, there’s always Nick Offerman’s Lagavulin Whiskey, whose latest limited-edition bottle received a double Gold Medal at the 2021 San Francisco World Spirits Competition

    Here are the best celebrity-founded alcohol brands to get excited about.

    Nick Offerman & Lagavulin Whiskey

    Ron Swanson is somewhat of a scotch whiskey connoisseur in “Parks and Recreation” but Nick Offerman has made clear that the expertise extends to the actor himself after teaming up with  Lagavulin to create his own bottle of whiskey in 2019. But it’s the latest edition to the line, the Guiness Cask Finish, that received a double Gold Medal at the 2021 San Francisco World Spirits Competition. The limited-edition bottle came out in 2021, and its classic notes of barbeque smoke, citrus and brine will make for a thoughtful gift for any Offerman and whiskey fans you know.

    Rita Ora & Próspero Tequila

    Próspero Tequila is one of only four spirits founded by a female celebrity. The British singer and songwriter teamed up with Próspero (and their female master distiller Stella Anguiano) last year for three tequila variants: blanco, reposado and añejo. So, if you know a tequila-lover who likes the idea of women breaking into the male-dominated spirits space, then you’ll want to check out her new collection.

    Bruno Mars & SelvaRey Rum

    You might’ve heard of Bruno Mars’ SelvaRey for the first time last year when the singer created nine cocktails recipes using the tropical rum in tandem with the songs off he and Anderson Paak’s “Silk Sonic” album. The single-estate rum distilled in Panama was originally founded in 2014 by Seth Gold, Marc Gold and Robert Herzig but Mars came on as a co-owner shortly after the launch. And, of course, a distinct creative vision for the brand (alongside a bunch of fun new flavors) followed. The white and chocolate rums are the most unique offerings from the line, and also earned the highest scores by the trade publication “The Tasting Panel.”

    Kate Hudson & King St. Vodka

    When Kate Hudson was hosting a cocktail party for friends, she wanted to whip up a few dirty martinis but wasn’t happy with her vodka options. And when she realized none of them were made by women, she decided to create her own. King St. Vodka is gluten-free, non-GMO, made with alkaline water and distilled seven times and then filtered for purity in Santa Barbara, California. The name comes from Hudson’s former home on King Street in New York City.

    George Clooney & Casamigos Blanco Tequila 

    Courtesy of Casamigos

    George Clooney ventured into the tequila space before it became an oversaturated Hollywood trend — and the brand’s three varieties (blanco, reposado and anejo) still manage to be some of the best on the market, beloved by the A-list crowd and tequila snobs alike. Co-founded with Rande Gerber, Casamigos is made from 100% agave in the Jalisco highlands.

    Casamigos Blanco Tequila $38.99 Buy Now

    Post Malone & Maison No. 9 Rosé

    Courtesy of Maison No. 9 Wine

    Post Malone released his first wine in 2020, but his new rosé bottle called Maison No. 9, which hit shelves this past summer, has been the musician’s most popular blend. Named after Malone’s favorite tarot card (the nine of swords), the No. 9 is a mix of Grenache, Syra and Merlot with notes of pineapple, pear and strawberry.

    Maison No. 9 Rosé $21.99 Buy Now

    Mariah Carey & Black Irish Liqueur

    Courtesy of Black Irish

    Whip up sugary cocktails at home with Mariah Carey’s new liqueur brand “Black Irish” named after the pop star’s own heritage, born to a Black-Venezuelan father and Irish mother. The original blends come in three flavors (Original, White Chocolate and Salted Caramel), perfect for a coffee-based cocktail or festive hot toddy.

    Black Irish $21.49 Buy Now

    Ian Somerhalder and Paul Wesley & Brother’s Bond Bourbon

    Fans will be happy to see former on-screen brothers and “Vampire Diaries” stars back together again, this time as the business partners behind their own bourbon brand. When they weren’t playing the bloodthirsty vampires on CW that catapulted them into fame during the show’s eight-season run, they were sipping bourbon together to wind down from their long days of shooting. The pair finally launched their own brand this past July with Brother’s Bond, whose first blend is a four-grain bourbon made with corn, rye, wheat and malt.

    Adam Levine and Behati Prinsloo & Calirosa Tequila

    Power couple Behati Prinsloo and Adam Levine are more than just a Victoria’s Secret model and Maroon 5 frontman, respectively. They’re also avid tequila drinkers, and turned their love for their spirit into what they’ve called their “third baby,” the Calirosa. The pink-tinted tequila is made in Mexico and aged in California wine barrels for a unique distilling process (usually tequila is aged in whiskey or bourbon barrels) that gives off fruity notes.

    Cara and Poppy Delevingne Della Vite Prosecco

    Cara and Poppy’s Della Vite first launched in the U.K but finally made it to the states with the duo’s first sustainably-produced prosecco this past September. The sisters’ love for Italy was one of the first inspirations behind the blend, which pays homage to the traditional wine-making process in Italy, and comes in two different expressions: Superiore DOCG and Treviso DOC.

    Matthew McConaughey & Wild Turkey Longbranch Bourbon

    McConaughey spent two years crafting the taste of his new bourbon Longbranch, which honors both the actor’s and master distiller Eddie Russell’s Texas and Kentucky roots. The final product was chosen after the pair tasted their 83rd sample while on a camping trip. The small batch bourbon was refined in Texas mesquite for a subtle hints of smoke, sweetness and spice.

    Bob Dylan & Heaven’s Door Whiskey

    Beloved folk singer and composer Bob Dylan joined the ranks of celebrity spirits founders in 2018 with Heaven’s Door, referencing one of his biggest hit songs “Knocking on Heaven’s Door.” To date, the brand has three core expressions: Straight Rye Whiskey, Double Barrel Whiskey and Tennessee Straight Bourbon. Plus, the bottles make for a perfect gift for anyone who prefers to deck their bar cart out with pretty bottles. Each bottle features artwork of metal sculptures from Dylan’s art studio Black Buffalo Ironworks.

    Kendall Jenner & 818 Tequila

    818 Tequila, the spirits brand created by the model and “Keeping Up with the Kardashians” star, sold out brick-and-mortar storefronts within hours of its first initial launch in May. While the celebrity-to-tequila-brand pipeline has sparked debates online, Jenner has pledged to use profits to both benefit the community in Jalisco, Mexico where it’s distilled, in addition to the planet as a whole. She and her team discovered eco-friendly ways to source the agave, using the agave waste and fibers to build sustainable bricks to build homes in the area. 1% of profits will also go towards planet-saving initiatives through 1% For the Planet.

    Dwayne Johnson & Teremana Tequila

    How about a margarita on the rocks with the Rock? Dwayne Johnson’s small-batch tequila is made by hand in a town in the highlands of Jalisco by a Mexican-owned distillery. Wonder where the name comes from? He explained it all in an Instagram post: “TERA is meant to represent ‘Terre’ which means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth. Our goal is to create a tequila that is the best of quality and taste, but done the right way — by hand. Small-batch, hand-crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.”

     Jay-Z & Armand de Brignac Champagne 

    Remember Jay-Z’s infamous feud with Cristal Champagne? In case it doesn’t ring a bell, when asked about his thoughts on all the rappers drinking their Champagne, the company director said he can’t forbid people from buying it. Jay-Z promptly stopped serving it at his 40/40 Club and told his fans to boycott it too. To fill that bubbly void, he invested in and eventually bought Armand de Brignac, AKA Ace of Spades, a French Champagne company.

    Nick Jonas & Villa One Tequila

    If a trip to Mexico inspires you to drink more tequila, you’re not the only one to have that idea. Villa One Tequila co-founders Nick Jonas and fashion designer John Varvatos decided to create their brand while they were on vacation in Mexico. They source 100% blue weber agave from both the highland and lowland regions of Jalisco, Mexico, and offer silver, reposado and anejo varieties.

    Bryan Cranston and Aaron Paul & Dos Hombres

    Most “Breaking Bad” fans are likely well aware of the bromance that took place between the co-stars off-screen, so it’s no surprise the dos hombres decided to create a mezcal line together. Dos Hombres gave them a way to continue working together after the TV series ended. The artisanal mezcal is made by producers in San Luis del Rio, a small village in a rural area of Oaxaca.

    Angelina Jolie and Brad Pitt & Miraval Rosé

    Though Brangelina is no more, Angelina Jolie and Brad Pitt will continue producing their prize-winning Château Miraval Rosé wine. The then couple purchased Château Miraval in Provence in 2008 and held their wedding on the estate in August 2014. They decided to keep the winery as an investment for the children, so luckily we can still sip the airy, fruit rosé.

    Robert De Niro & VDKA 6100 Vodka

    Robert De Niro is a famed vodka enthusiast so it makes sense that the award-winning actor and director created his own brand years before celebrity spirits became such a trend. His attachment to the New Zealand-distilled company is no doubt part of the brand’s success, and the 6100 is the  product of dozens of taste tests. This is the perfect drink for martini drinkers, who might be inclined to stir up (not shake!) their own “De Niro Martini,” which the actor used as a jumping off point for his own vodka creation: four ounces of vodka, one ounce of dry vermouth and a lemon twist.

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    Atingley4

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  • Best Boozy Drinks For When You Are Snow Bound

    Best Boozy Drinks For When You Are Snow Bound

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    As kids, nothing was better than school being closed for weather.  Snow days gave you the time to sleep in, goof, play outside and have fun.  As adults, there was a hint of thrill when there was as snow, you might front load stuff in the morning and then have a leisurely afternoon with a hearty meal and some good spirits.

    RELATED: 5 Morning Activities To Help You Feel Happier

    But Zoom and conference calls have changed snow days. Still, it seems like a snow day is a little permission to relax and goof off during the work week.  And here are the best boozy drinks for when you are snow bound.

    Ski Lift

    This twist on a classic is the perfect companion inside and out on a snow day!

    Ingredients

    • One pack of hot chocolate
    • Hot Milk
    • One shot of Schnapps or Frangelico
    • Whipped Cream
    • Coconut flakes

    Create

    Heat the milk and mix with the hot chocolate packet then stir in the spirits.  Add whipped cream and sprinkling with coconuts (like snow flakes) and drink up!

    Classic Hot Toddy

    Perfect for after playing outside or shoveling snow.  Best to drink in front of a fire or watching the cold weather from inside someplace warm.

    RELATED: People Who Use Weed Also Do More Of Another Fun Thing

    Ingredients

    • 2 fluid ounces boiling water
    • 1-2 ounces whiskey

    • 1 teaspoon honey

    • 2 whole cloves
    • 1 cinnamon stick (or a sprinkle of cinnamon)
    • A lemon slice

    Create

    Pour boiling water, whiskey, and honey into a cup. Add cloves, cinnamon, and lemon slice. Let mixture stand for 5 minutes so flavors can mingle, then sprinkle with a pinch of nutmeg before serving.

    Hot Butter Rum

    The perfect drink to shake off the chill and thinking of a warm, tropical vacation.  The perfect cocktail mixing the current weather and the hope of an island getaway.

    Ingredients

    • 1 teaspoon butter
    • 1 teaspoon brown sugar
    • 1 pinch ground cinnamon
    • 1 pinch ground nutmeg
    • 1 pinch ground allspice
    • 1 dash vanilla extract
    • 2 ounces rum (light rum is preferred)
    • 1 cup boiling water

    CREATE

    Place butter, sugar, cinnamon, nutmeg, allspice, and vanilla extract in the bottom of an Irish coffee glass. Pour in rum and hot water. Stir.

    The first slight of snow flakes, kick back and make one of these creations and let your body relax.

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    Sarah Johns

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  • Past, Present, and Future: Lessons from A Christmas Carol

    Past, Present, and Future: Lessons from A Christmas Carol

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    From ‘Bah, humbug!’ to redemption: Charles Dickens’ ‘A Christmas Carol’ unfolds as more than just a festive fable, offering profound insights into self-discovery, kindness, and rewriting one’s life story.


    Charles Dickens’ timeless classic, “A Christmas Carol,” isn’t just a heartwarming tale of holiday spirit; it’s a profound exploration of human psychology and the power of personal transformation.

    Many of us have heard the story before through countless movie and TV adaptations, especially the infamous Scrooge, whose name has now become a common insult toward those who fight against the holiday spirit of joy, kindness, and charity.

    If you’re interested, you can read the original 1843 novella A Christmas Carol for free at Project Gutenberg. There are also many free audiobooks you can find and listen to.

    The story opens the day before Christmas with Ebenezer Scrooge at work, a strict businessman who is described as miserable, lonely, and greedy, without any close friends or companions. His nephew visits, wishes him a cheerily “Merry Christmas!” and invites him to spend dinner with his family, but Scrooge rudely brushes off the kind gesture and responds with his trademark phrase “Bah humbug!”

    Scrooge’s cynical and negative attitude is on full display in the opening chapter. “He carried his own low temperature always about with him.” In one instance where he is asked to donate money to help the poor, the wealthy Scrooge asks, “Aren’t there prisons? Aren’t there workhouses?” and then complains about the “surplus population.”

    It’s clear that Scrooge’s only concerns and core values in life are money and wealth. If it doesn’t help his profits or bottom line then he doesn’t care about it, especially the well-being of others which he claims is “none of his business.”

    The archetype of Scrooge is more relevant today than ever, especially in our corporatized world where rich elites isolate themselves from the rest of society while income inequality, crime, and economic woes continue to rise for the average person. Dickens observed early signs of increased materialism, narcissism, and greed almost two hundred years ago, but these unhealthy instincts have only grown rapidly since then. Social media has particularly warped people’s perceptions of wealth, status, and fame, which has in turn blinded us to many other important values in life.

    In many cases people like Scrooge live lonely and miserable lives until they die, clinging to their money as they are lowered into their graves. However the story of “A Christmas Carol” provides hope and inspiration that people can change their paths in life if they are given the necessary insight and wisdom.

    As the well-known tale goes, Scrooge is haunted by 3 benevolent spirits on consecutive nights (The Ghosts of Christmas Past, Present, and Future), each teaching him an essential lesson on what really matters in life.

    This breakdown of past, present, and future creates a complete picture of one’s life. It’s a powerful framework to spark self-growth in any person. Once we reevaluate where we’ve been, where we are, and where we want to go, we have a much clearer idea on what the right path forward is.

    Keep in mind you don’t need to be religious to reap the benefits of this story. Its lessons are universal. While there are supernatural and spiritual elements, the wisdom is real and tangible.

    Introduction: The Ghost of Marley

    Before Scrooge is visited by the three spirits, he encounters the ghost of his former business partner Marley who had died seven years ago.

    The ghost of Marley is shown to be in a type of purgatory, aimlessly roaming the town, entangled in many heavy chains with cash-boxes, keys, padlocks, ledgers, deeds, and heavy purses made out of steel, representing a lifetime of greed and selfishness:

      “I wear the chain I forged in life,” replied the Ghost. “I made it link by link, and yard by yard; I girded it on of my own free will, and of my own free will I wore it. Is its pattern strange to you?”

      “Or would you know,” pursued the Ghost, “the weight and length of the strong coil you bear yourself? It was full as heavy and as long as this, seven Christmas Eves ago. You have laboured on it, since. It is a ponderous chain!”

    The ghost lets Scrooge know that his actions have far-reaching consequences too. He will suffer a similar fate if he doesn’t change his ways, but there’s still hope for redemption! He then leaves, announcing to Scrooge that he will soon be visited by three spirits that will guide him to a better path.

    Marley’s ghost serves as a warning, but also a sign of hope.

    The Ghosts of the Past: Forgiving Your Former Self

    Scrooge’s first encounter is with the “Ghost of Christmas Past,” who serves as a poignant reminder that we must confront our history to understand our present.

    The Ghost of Christmas Past transports Scrooge through various memories he had as a child and young adult, showing his psychological development over time.

    The first scene brings Scrooge back to his childhood town, where he is immediately rushed with feelings of nostalgia, cheerfulness, and joy. These positive memories depict a very different Scrooge from present, revealing his once optimistic and hopeful disposition. What happened to him since?

    The memories begin to grow darker. Multiple scenes show Scrooge spending Christmas alone as a young child, one time being left by himself at boarding school while his friends were celebrating the holidays with family, and another time sitting solitarily by the fire reading. Scrooge begins to shed tears and show sympathy toward his former, abandoned self.

    One of the most pivotal memories is when young adult Scrooge is speaking with his past lover. She notices a fundamental change in him that has become a dealbreaker in their relationship.

      “You fear the world too much,” she answered, gently…”I have seen your nobler aspirations fall off one-by-one, until the master-passion, Gain, engrosses you…”

    She sees that money has become Scrooge’s God which he puts above all other values, including love. The young woman continues…

      “Our contract is an old one. It was made when we were both poor and content to be so, until, in good season, we could improve our worldly fortune by our patient industry. You are changed. When it was made, you were another man.”

    Here we begin to see Scrooge’s hardening into the man he is in the present.

    His pursuit of wealth as his main source of comfort and satisfaction has damaged his relationship beyond repair. The lover sees no other option but for them to go their separate ways. The memory deeply pains Scrooge and he cries out for the ghost to show him no more.

    In truth we are all a product of our past, including our environment and the choices we make in life. Scrooge has clearly gone through hardships and taken wrong turns that have influenced where he finds himself today; but it’s not too late.

    The Ghost of Christmas Past forced Scrooge to remember events that he had long forgotten, neglected, or ignored because they were too painful to think about. While these old memories cannot be altered, you have to accept your past, be honest with yourself, and forgive yourself if you want to learn, grow, and change for the better.

    One of the main lessons here is that you need to take responsibility for the past before you can take power over the future. Scrooge is suffering, but he’s learning.

    Making the Most of the Present: Opportunities for Joy and Kindness

    Scrooge’s next encounter is with the “Ghost of Christmas Present,” who teaches Scrooge all the opportunities for good that cross his path every single day.

    The spirit is colorfully dressed with holly, mistletoe, berries, turkeys, sausages, oysters, pies, puddings, fruit, and punch surrounding him, a representation of the simple pleasures in life we can all learn to appreciate, savor, and be grateful for.

    First, the Ghost of Christmas Present takes Scrooge for a walk outside in the town during Christmas Day, observing all the happiness, zest, and cheer overflowing through the streets. Everyone from all backgrounds is enjoying the festivities.

    When two people bump into each other and start a small fight, the ghost sprinkles a magical substance on them which instantly ends the argument and brings both back to a more joyful demeanor.

      “Once or twice when there were angry words between some dinner-carriers who had jostled each other, he shed a few drops of water on them, and their good humour was restored directly. For they said, it was a shame to quarrel upon Christmas Day. And so it was! God love it, so it was!”

    On Christmas, all fights are optional.

    The ghost then leads Scrooge to the home of Bob Cratchit, his current employee who he often treats poorly. Here Scrooge is introduced to Bob’s sick and disabled son Tiny Tim, who despite his illness is still excited to spend holiday time with the family. The poor family makes the most of the limited food and time they have together, including a fake “goose” dinner made out of apple sauce and mashed potatoes.

    Scrooge looks on in sympathy and wishes he could do more to help them. He asks the spirit about the current state of Tiny Tim’s health:

      “Spirit,” said Scrooge, with an interest he never felt before, “tell me if Tiny Tim will live.”

      “I see a vacant seat,” replied the Ghost, “in the poor chimney-corner, and a crutch without an owner, carefully preserved. If these shadows remain unaltered by the Future, the child will die.”

    In another scene, Scrooge is transported to the home of his sister’s family, the same party his nephew invited him to the previous day. Everyone in the household is enjoying the Christmas holiday while singing, dancing, and playing games. Several times Scrooge is brought up in conversation and everyone can only laugh and shrug at Scrooge’s relentless misery and gloom.

      “A Merry Christmas and a Happy New Year to the old man, whatever he is!” said Scrooge’s nephew. “He wouldn’t take it from me, but may he have it nonetheless. Uncle Scrooge!”

    Scrooge knows that these events and perceptions by others are part of his own doing.

    At every turn, Scrooge denies taking advantage of daily opportunities for happiness, including rejecting a group of children singing carols, responding rudely to acquaintances (“Bah humbug!”), and refusing to give to charities or help others when it’s fully in his power.

    These events are small, but they build up over time. Whenever Scrooge is given a choice between kindness vs. coldness, he chooses to be cold. After enough tiny social interactions, Scrooge has cemented his reputation around town as being the miserable miser.

    Can he still change it?

    The Shadows of the Future: Shaping Tomorrow Today

    The final spirit Scrooge meets is the “Ghost of Christmas Yet to Come” or the “Ghost of Christmas Future.” This ghost blends in with the darkness of the night, wearing a long black robe that covers their entire face and body, except for a boney hand it uses to silently point.

    The ghost begins by showing men on the streets joking and laughing about someone who has just passed away. At a pawn shop, robbers are selling stolen property they recently seized from the dead man’s estate, saying it’s for the best since the items will no longer serve any use to him. Scrooge, perplexed by the meaning of these scenes, intently watches on. Another man jokes:

      “It’s likely to be a very cheap funeral, for upon my life I don’t know of anybody to go to it.”

    Scene by scene, people show ambivalence toward the death. Scrooge grows frustrated and asks:

      “If there is any person in the town who feels emotion caused by this man’s death, show that person to me. Spirit, I beseech you!”

    Now they see a family that was in debt to the dead man, and they are feeling humble gratitude and quiet glee that they no longer have to worry themselves about such an evil creditor:

      “Yes. Soften it as they would, their hearts were lighter. The children’s faces, hushed and clustered round to hear what they so little understood, were brighter; and it was a happier house for this man’s death! The only emotion that the Ghost could show him, caused by the event, was one of pleasure.”

    Already having suspicions on who this man is, Scrooge begs the ghost to finally reveal where his future lies. The ghost travels to a graveyard and points at a tombstone that upon inspection reads: Ebenezer Scrooge

    Scrooge’s heart sinks. Next it’s shown that Tiny Tim hasn’t recovered from his illness and has also passed away, and at such a young age. Feeling completely hopeless at this point, Scrooge desperately begs:

      “Answer me one question. Are these the shadows of the things that Will be, or are they shadows of things that May be, only?”

      “Men’s courses will foreshadow certain ends, to which, if persevered in, they must lead. But if the courses be departed from, the ends will change. Say it is thus with what you show me!”

    As long as you’re alive and breathing, you have the power to change.

    When we think about death, it puts everything about life into perspective. Our time is finite in this world and we must make the most of it without being distracted by trivialities and lesser values. If you were laying on your deathbed right now, what would your main regrets be?

    When Scrooge reflects on his own death and what influence he’d leave on the world, it shakes him at his core – but also transforms him.

    The Power of Redemption: Transforming Scrooge’s Tale into Our Own

    After the visitations of the three ghosts, Scrooge wakes up a changed man ready to start his new life. He rises from bed excited, hopeful, and giddy that he’s still alive and still has a chance to change his current course.

    Upon finding out it’s still Christmas Day, he buys a prize turkey to send to the Cratchit family and begins giving generous amounts of money to children and the poor. He continues to walk around the town square, giving everyone warm greetings and a hearty “Merry Christmas!”

    When he sees Bob Cratchit the next day at work, he immediately gives him a raise in salary and promises to take care of Tiny Tim and assist the family in anyway possible. He becomes a lifelong friend to the family.

    This sudden change in Scrooge’s behavior confused the townsfolk at first, including many who made fun of this rapid transformation that was so uncharacteristic of Scrooge. But these words and gossip didn’t bother him:

      “Some people laughed to see the alteration in him, but he let them laugh, and little heeded them; for he was wise enough to know that nothing ever happened on this globe, for good, at which some people did not have their fill of laughter[…] His own heart laughed: and that was quite enough for him.”

    At its core, “A Christmas Carol” is a story of redemption and heroism. Scrooge’s journey from miserly recluse to benevolent samaritan exemplifies the human capacity for change.

    By reflecting on his past, present, and future self, Scrooge discovered the best path forward – a process that applies to all forms of self-improvement.

    This story has insightful lessons that can apply to anyone’s life, no matter what situation they find themselves in. We can’t change the past chapters, but we can change how our story ends.

    Never forget you have the power to rewrite your life story at any time.


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    Steven Handel

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  • A 1-liter stein of beer at Munich’s famed Oktoberfest will cost nearly $15 this year

    A 1-liter stein of beer at Munich’s famed Oktoberfest will cost nearly $15 this year

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    When merry revelers from around the world lift their beer steins to mark the start of Oktoberfest in the Bavarian capital Munich, they might want to sip slowly, given they will now be paying €13.75 ($14.67) per liter.

    That’s based on an analysis from a team at Berenberg, who provided this chart showing the soaring cost of beer at the Munich Oktoberfest compared with other consumer and food inflation measures:

    The globally famed festival is due to kick off this Saturday. And while the cost keeps rising, the celebratory large glass of Bavarian beer —- served in a stoneware mug known as a Maß, or stein — often doesn’t seem to reach the required 1-liter mark once the foam has settled, notes Holger Schmieding, chief economist, who led the report.

    “Do not even try to compare the price per liter to the cheap beer cans available at the discount retailers nearby. The difference might make some crave a stiffer drink to drown the financial pain,” he and his team said.

    Citing data from German price statistics dating back to 1991, Berenberg’s economists said the price of an Oktoberfest beer has soared at an annual average rate of 3.9%, well above the annual 2% rise in inflation and the 1.8% rise paid for beer sold by retailers.

    However, more recently the pain may have eased some. Schmieding said the price of that beer rise versus 2022 is just 4.2%, which is below the average food price rise of 9%. And German wages rose 6.6% on an annual basis in the second quarter of this year, meaning some might this year find those steins slightly little more affordable, once they get past the sticker shock.

    The country has felt the fallout from Russia’s invasion of Ukraine and soaring energy and food prices, which propelled inflation to a postwar high of 7.9% in 2022. Wage earners are currently recouping some of lost purchasing power, but Schmieding and his team warn this won’t last.

    “In a lagged response to lower headline inflation and the modest rise in unemployment that we project for the next two quarters, German wage gains will likely slow down to 4% yoy by the time of the next Oktoberfest in September
    2024, and the less volatile rise in beer prices at the party will likely outpace inflation and wages again,” they wrote.

    The European Commission recently forecast that Germany, the bloc’s biggest economy, will be the only major one to see growth contract this year, with a forecast for gross domestic product to fall 0.4% in 2023. Weak industrial output has been a major factor in sluggish growth. Inflation for the EU bloc is expected to fall to 2.9% next year, slightly under the 2.8% previously forecast.

    The European Central Bank on Thursday hiked its deposit rate by 25 basis points to an all-time high of 4% as it battles inflation for the region which it expects will average 5.6% this year, well above its 2% target.

    Schmieding and the team say Germany, however, does not deserve the “sick man of Europe” title, which it last held in the 1990s, that some have slapped on it.

    The country is, though, “nursing a collective hangover” after celebrating its “golden decade” between the global financial crisis and the pandemic onset too hard, with early retirement plans, expanded welfare benefits and too much dependence on Russian energy, they say.

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  • Cask wine sales ban trialled at Adelaide CBD bottle shops to curb alcohol-fuelled violence – Medical Marijuana Program Connection

    Cask wine sales ban trialled at Adelaide CBD bottle shops to curb alcohol-fuelled violence – Medical Marijuana Program Connection

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    Authorities are monitoring the impact of a trial ban on the sale of cask wine in Adelaide’s city centre, which has been introduced to curb alcohol-fuelled violence. 

    The month-long trial includes a ban on sales of casks of fortified wine, and of all wine in casks of four or five litres, at CBD liquor outlets, including pubs and bottle shops.

    Caps on the sales of spirits have also been imposed to limit customers to a 1 litre-bottle — or two, 700-millitre bottles — per day.

    The trial began on Good Friday at the behest of the liquor and gambling commissioner, Dini Soulio, who said it was intended to reduce “anti-social behaviour as a result of excessive liquor consumption”.

    “The four-week trial was introduced with the support of the state government’s safety and wellbeing taskforce, and is currently being evaluated,” he said in a statement.

    “The restrictions — which most bottle shops had already implemented voluntarily — limited the sale of takeaway liquor.”

    Similar restrictions are in place in other South Australian locations, such as Port Augusta, Whyalla and Ceduna.

    The commissioner will this week meet with senior police and the Australian Hotels Association (AHA) to discuss whether the ban should continue and, potentially, be strengthened.

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  • Award-Winning Volans Tequila Launches Its First Limited-Edition 6-Year Extra Añejo

    Award-Winning Volans Tequila Launches Its First Limited-Edition 6-Year Extra Añejo

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    Master crafted by renowned Tequila distiller Felipe Camarena, the first-ever Limited-Edition 6-year Extra Añejo Tequila from award-winning Volans Tequila is making its sought-after debut in select shops, restaurants, and bars beginning November 2022.

    Press Release


    Nov 17, 2022

    An exquisite spirit born in partnership with famed Jalisco highlands distillery El Pandillo, crafted from select 100% Blue Weber agaves estate ripened in the rich red soils of Jesús Maria. “Felipe’s innovative approach and time-honored traditions aligned perfectly in the Tequila’s crafting and aging process,” explained Volans co-owner Chad Allen. “We are excited to release this truly exceptional 6-year Extra Añejo Tequila.” 

    Volans Tequila worked with renowned Mexican artist Eduardo Mejia to create a captivating image representing time and family legacy, bringing together the story of their family roots with the iconic El Pandillo Distillery. 

    Barreled in 2016 and originally earmarked for aging five years in American White Oak ex-Bourbon casks, master distiller Felipe Camarena declared after a 2021 tasting, “I am not sure when, but this Tequila will become an aged masterpiece.” Felipe decided to extend the aging process, a consequential decision, as each year of aging means less Tequila due to evaporation of the angel’s share. “In early Spring 2022, after six years in barrels, our masterpiece was born,” said Volans co-owner Cristina Allen.  

    It is described as having an enticing light caramel color, revealing a complex body and lavish layers of floral, red fruit, berries, citrus, baking spices, creme brulee, and subtle butterscotch flavors balanced with mineral and cask notes. 

    A first sip awakens the palate with fruit notes, a second sip warms the soul with rounded heat and luscious flavors, and a third sip settles the mind with a long-lasting, elegant finish steeped in terroir.   

    The newest star in the Volans collection, the 6-year Extra Añejo was bottled at 43% ABV and is presented in a 700ml bottle and unique gift box. This limited edition has only 1,960 bottles in the U.S. with a target shelf price of $499 and is now available in select markets just in time for the holidays.

    About Volans Tequila

    Born in the highlands of Jalisco, Mexico, Volans Tequila is handcrafted by master distiller Felipe J. Camarena at El Pandillo Distillery NOM-1579. The Camarena family, along with the Allen family, founders of Volans Tequila and Idaho’s Three Rivers Ranch, are fourth-generation family-owned businesses dedicated to making the best 100% Blue Weber Agave Tequila in Mexico. Volans Tequila is confirmed additive-free and made with pride using historical and traditional methods that embrace innovation and sustainability. Volans Tequila is available at fine shops, restaurants, bars, and resorts in the United States, Mexico, and Australia.

    Source: Volans Tequila

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  • Drinkers Continue To Spend As Sales Of Luxury Booze Grows 23%. But Is It The Category Recession Proof?

    Drinkers Continue To Spend As Sales Of Luxury Booze Grows 23%. But Is It The Category Recession Proof?

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    Bourbon is booming and the tequila category is selling high-end, sippable bottles faster than ever before. As drinkers continue to get spendy on their spirits shopping, sales of luxury brands grew 23% in the second quarter of 2022. In the last year, data from Distilled Spirits Council of the US (DISCUS) showed that sales of luxury spirits grew 43%, led largely by tequila and American whiskey.

    But in the face of an incoming recession, where does that leave the premium spirits sector?

    Despite the highest inflation in decades and the threat of continued negative economic growth, DISCUS notes that sales of luxury spirits brands continue to thrive.

    “We continued to see strong consumer demand for luxury spirits brands through the second quarter of 2022 despite the current economic environment,” said DISCUS Chief of Public Policy Christine LoCascio. She notes that the spirits sector has always been resilient in tough economic conditions.

    On the other hand, a recent report by Rabobank predicts that demand for super-premium brands will “soften notably” in the fourth quarter of 2022 and “turn noticeably negative” in 2023. It also points out that during 2009’s recession, super-premium segments fell a noticeable amount.

    But let’s look at the numbers. In the last quarter, tequila showed the largest increase, posting 43% annual growth. American whiskey rose 30%.

    Both categories have been leading the shift towards premiumization — tequila saw the biggest gains (75% annual growth rate) in the US market followed by American Whiskey and Cognac at 46% and 31%. Tequila sales in North America have been steadily increasing from 2002 until 2016, when sales reached a record high of $22.3 billion.

    Beyond this quarter, according to DISCUS, both tequila and American whiskey have been on the uptrend over the last five years, growing 45% over the period.

    Scotch is growing faster than last year, with a 13% annual growth rate compared to last year’s 10%.

    LoCascio notes, “It appears macroeconomic headwinds slowed the astonishing growth rate of luxury spirits sales of 2021 but were not strong enough to reverse the positive premiumization trend.”

    This information comes from a recent quarter analysis by DISCUS’ Luxury Brand Index, a tool recently created to analyze sales of premium and ultra-premium spirits (over $50).

    But while individual categories are growing, the overarching premium trend is slowing. Second quarter growth increased by 21%, according to DISCUS, down from 50% year-over-year growth in the 2021 to 2021 period. Does this reflect a change in tides?

    It may depend on the product. Some categories of luxury spirits didn’t have the same staying power. Japanese whisky fell flat, while Irish whiskey slumped, growing just 7% this quarter compared to 24% in last year’s second quarter.

    The Rabobank report states that “we believe the overall growth story of the super-premium segment remains intact, and any declines we may see in the coming year should also be viewed in the context of the exceptional year of growth in 2021.”

    “Distilled spirits are affordable luxuries that bring spirits consumers great joy,” says LoCascio. “Consumers are willing to spend extra for that special spirit and choosing to drink better, not more.”

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    Kate Dingwall, Contributor

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  • Tasmanian Pure Vodka® (TPV®) Earns Double Gold Medal at The Fifty Best Imported Vodka Tasting

    Tasmanian Pure Vodka® (TPV®) Earns Double Gold Medal at The Fifty Best Imported Vodka Tasting

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    Press Release


    Oct 10, 2022

    Tasmanian Pure Vodka® is pleased to announce that it was awarded a Double Gold medal for best imported vodka at this year’s The Fifty Best 2022 tasting. 

    Using professional criteria, the pre-qualified panel of judges blind-tasted hundreds of imported vodkas and rated them individually on a 1-5 point scoring system with 5 — or Gold — being the highest. After tallying the scores, medals were awarded based on the judges’ professional impressions of the products evaluated.

    “We are pleased to have received this honorable recognition by The Fifty Best,” said Joseph Orrico, principal and founder of Tasmanian Pure Vodka ®. “As a growing brand headquartered in the U.S. whose ingredients and distinction derives from the natural and untainted Tasmanian landscape, we strive to appeal to the taste and likings of vodka connoisseurs who share our passion for unrivaled taste and purity. We are thrilled and grateful to have achieved this award.”

    About Tasmanian Pure Vodka®

    Tasmanian Pure Vodka® (TPV®) is derived from 30 Million Years of Craft™. Its small-batch, premium recipe is produced from the purest water and air of Tasmania, Australia, and is rolling out across the United States. The premium vodka’s core ingredient, water, is supplied by Tasmanian Mountain Waters, the purest on the planet, which runs through a series of 300 limestone caves to the point of extraction. TPV™’s mission is to transform nature’s purest water into vodka in its most natural form.

    For more information, contact info@tpvodka.com.

    About The Fifty Best

    TheFiftyBest.com is a digital guide to wines & spirits, featuring rated listings resulting from proprietary blind tastings as judged by wine/spirits journalists, spirits professionals, wine/spirit retailers, mixologists, spirits consultants and connoisseurs. The Fifty Best achieves the highest standards of spirits evaluations by adhering to strict tasting rules and rigorous methodology.

    Source: Tasmanian Pure Vodka

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  • Shots Box Encourages At-Home Date Night for Valentine’s With New Whiskey Taster’s Club

    Shots Box Encourages At-Home Date Night for Valentine’s With New Whiskey Taster’s Club

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    Have a memorable experience at home while learning to taste whiskeys this Valentine’s Day

    Press Release


    Feb 7, 2022

    Shots Box, the expert curated liquor tasting experience, delivers arrays of shot-sized craft, artisanal, and small batch spirits distilled by tastemakers nationally to doorsteps across America. This year, Shots Box focuses on at-home date night ideas to create memorable experiences on a budget without an extravagant night out. The Whiskey Taster’s Club is a uniquely prepared selection that gives the gift of a tasting experience at home, but also a recurring date night with half year and annual subscription options.

    “Making Valentine’s Day special and showing loved ones a unique experience is important,” said JC Stock, CEO and Founder of Shots Box. “We created the Whiskey Tasters Club whiskey subscription box as a fun way to have a date night in, connect on Galentine’s Day, but to also create a bi-monthly experiences for people to share new tastes on a regular basis with community events and online groups.”

    Last year Shots Box launched the Valentine’s Day box to highlight the sweet, spicy and hot flavors of the romantic holiday season. This year Shots Box focuses on creating recurring date nights with the Whiskey Tasting Club as a reminder for loved ones and special friendships to create intimate moments to bond while sharpening palettes to learn about new spirits.

    Whether you’re a liquor enthusiast or just want to try something new, the Shots Box Whiskey Tasters Club subscription box is the perfect gift for a partner, friend, co-worker or loved one. But if whiskey is not your style, Shots Box also has options for the gin, vodka,  tequila, or interesting flavored liquor lovers out there too.

    This Valentine’s Day, stay in and make a new memory at home with spirits to remember from Shots Box. 

    About Shots Box
    Shots Box is a bi-monthly subscription service that offers arrays of shot-sized craft distilled liquors from local, craft, artisanal, and small-batch spirits from small businesses and top distillers. Curated by tastemakers and delivered nationally, Shots Box is best known for top rated whiskey subscription services The Whiskey Club and The Whiskey Tasters Club offered in half year and annual subscriptions. Featured in ForbesThrive GlobalCondé Nast TravellerRolling Stone and The Chive provides a new way to try spirits, discover favorites, learn how to properly taste liquors and gain access to full bottles of spirits that are not accessible elsewhere.

    For new product launches and announcements, recipes, guides, blogs and tips, follow Shots Box on InstagramFacebook, and Twitter.

    To learn more, visit www.shotsbox.com.

    CONTACT INFORMATION

    Tiffany Kayar
    tiffanyPR@newswiremail.io

    Source: Shots Box

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  • Dine Out Santa Maria Style Serves Up Culinary Creations, January 14 -February 13

    Dine Out Santa Maria Style Serves Up Culinary Creations, January 14 -February 13

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    Nearly 20 local businesses will participate in Santa Maria Valley’s Restaurant Month.

    Press Release


    Jan 11, 2022

    In celebration of Santa Maria Valley’s diverse culinary offerings, nearly 20 local businesses will participate in Visit Santa Maria Valley’s Restaurant Month from Jan. 14-Feb. 13, 2022.

    Dine Out Santa Maria Style provides locals and visitors with an array of incredible culinary experiences to enjoy in the Santa Maria Valley, making this the perfect time to visit. Each participating outlet will be offering a special for $20.22, everything from entrees to cocktail pairings and special menu items. Savor culinary delights from local establishments such as Cielito Lindo Mexican Grill, The Maker’s Son, Moxie Cafe and Trattoria Uliveto. Dine-in and take-out are available.

    The Third Annual Craft Cocktail Contest will showcase handcrafted cocktails representing the region’s history and culture. Participants include: Blast 825 Brewery, The Century Room at the Historic Santa Maria Inn, Cubanissimo Cafe, The Maker’s Son, Maya Mexican Restaurant, Me-n-Eds Pizzeria and Craft House and Vintner’s Bar & Grill.

    “Dine Out Santa Maria Style is an incredible opportunity to take advantage of some of the most authentic culinary experiences in our destination,” said Jennifer Harrison, director of the Santa Maria Valley Visitor Bureau. “Winter is an ideal time for travelers to take advantage of good hotel rates and discover all that our region offers, including a vibrant wine region and an array of family-friendly outdoor activities all within a 30-minute drive.”

    For more information and a list of participating restaurants, visit SantaMariaValley.com/RestaurantMonth. To join the fun on social media, participants are encouraged to post food and drink photos of their experiences in Santa Maria Valley, tag the business and use #SMVCraftCocktail and #SMVDineOut for a chance to be featured on Visit Santa Maria Valley’s Instagram. 

    About Santa Maria Valley:
    Serving the greater Santa Maria Valley in the heart of California’s Central Coast, the Santa Maria Valley Chamber of Commerce and Visitors Bureau is a nonprofit association that facilitates local tourism and provides information on the region’s many attractions and visitor services. Famed for its fine wines, natural wonders, agricultural heritage and flavorful barbecue, the Santa Maria Valley offers a broad range of cultural, sporting and historical experiences. For details on Santa Maria Valley lodging, wine tasting, travel deals and e-newsletter alerts, visit SantaMariaValley.com or call (800) 331-3779.

    Media Contact:
    Chrisie Yabu
    pr@kps3.com

    Source: Visit Santa Maria Valley

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