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Perhaps it was only right that Doja Cat should kick off the 2025 MTV Video Music Awards with a performance of her lead single from Vie, “Jealous Type.” Not just because it throws shade at the notion of how artists get so competitive with one another at these sorts of award shows, but because, with her “new” sound embodying the sonic landscape of the 80s, it’s in keeping with the identity of the erstwhile “cable” network that was born at the dawn of said decade. A channel that changed the entire industry forever in that it made musicians fully grasp that their music was in need of a visual just as memorable (and/or “iconic”) as the song itself.
To further heighten the overall “80s-ness” of her performance, Doja Cat appeared amidst the kind of set design that can best be described as something out of Patrick Nagel’s wet dreams. And then, of course, there was her decision to tap Kenny G as the person to perform the opening saxophone solo of the track (though, obviously, no saxophone solo will ever hold a candle to the one in “Careless Whisper”). She was also certain to evoke more than slight hints of Janet Jackson in the musical dance break toward the middle of her performance, which was rounded out with a keytar player that looked like a former member of Jem and the Holograms. All of which is to say that there’s definitely a reason the word “nostalgia” was used to describe the ceremony. Since, of late, that’s what MTV has been coasting/banking on in terms of staying afloat. This clearly being part of the reason that, for the first time, the ceremony was also aired on CBS, a network not exactly known for appealing to “youths.”
In this sense, it’s as though MTV has decided to pander to the Gen Z view of their network as something dated, out of touch and generally “dinosaur-y” (a reality that still seems unfathomable when considering how “edgy” it once used to be). And yet, a great many of the musicians that dominate TikTok were in attendance, including Doja, Tate McRae, Sabrina Carpenter, Sombr and Conan Gray. However, those considered of the “older” generations now, including Mariah Carey and Lady Gaga also took precedence in terms of their performances.
As for Mariah, who received the Video Vanguard Award this year (marking her first Moonman ever), her medley touched on “Sugar Sweet,” “Fantasy,” “Honey,” “Heartbreaker,” “Obsessed,” “It’s Like That” (interpolated with “Dangerous Type”) and “We Belong Together” (complete with a violin-playing ensemble behind her). And even her alter ego, “Bianca,” made a little cameo onstage. Her first appearance being in the “Heartbreaker” video as “the other woman” that Mariah catches Jerry O’Connell with at the movie theater. Alas, the homage to her greatest hits was more than slightly flaccid, especially since, after Carey’s appearance, she was quickly outshined by the greater dynamism of a live broadcast of Lady Gaga’s performance of “Abracadabra” and “The Dead Dance” from her Mayhem Ball show at Madison Square Garden. This (the fact that Gaga didn’t actually perform at the VMAs venue), however, further proving, in some sense, that the awards show was mostly phoning it in.
What’s more, Gaga didn’t have a very queer performance, at least not in a “hit you over the head” kind of way. Nor did she have a very sexual one. Even so, there were errant moments of “spiciness.” Namely, when it came to Tate McRae dancing to her hits, “Revolving Door” and “Sportscar,” with her coterie of muscular male backup dancers starting out as “statues” on platforms before jumping in to join her for “Sportscar” and, then, to quite literally play in the same sandbox as her.
Then, of course, there was Sabrina Carpenter, who, in the absence of both Madonna and Chappell Roan, appeared to take up the mantle for showcasing queerness onstage thanks to her rendition of “Tears.” That queer and trans advocacy being on-brand for the accompanying The Rocky Horror Picture Show-themed video. Throwing it back to late 70s-era New York vibes (since, again, most of the musicians at the VMAs are relying on already overdone sound tropes of the past for their “current” selection of music), Carpenter emerges from a sewer next to a trash bag as drag queens gather ‘round to have a kiki. Toward the end of the performance, there’s a bit of an “It’s Raining Men”-meets-Flashdance-meets Britney singing “…Baby One More Time” during the Dream Within a Dream Tour (and Carpenter is no stranger to imitating her at the VMAs either) moment when water begins raining down on Carpenter and the stripper-looking cops dancing next to her. The queer folk parading around the stage with protest signs that offer such insights as, “If you hate you’ll never get laid,” “Protect Trans Rights” and “Dolls Dolls Dolls” reminded the audience that, with the current administration in office, these are messages well worth reiterating. Particularly before the boot comes down completely, and all such forms of free speech are suppressed.
Swinging the pendulum back toward straightness, Sombr, who comes off like a mash-up of Benson Boone (sonically and visually) and Austin Butler (just visually), also did his quote unquote best to “sex it up,” albeit with a very straight male perspective as requisite “hot girls” danced around him while he sang “12 to 12.” This after commencing the performance with “Back to Friends.” His only other “male competition” (in the same age bracket, that is) was Conan Gray, who served as this year’s dose of Kate Bush-meets-Chappell Roan with his romantic performance of “Vodka Cranberry.”
As for the big winners of the night, Lady Gaga, Sabrina Carpenter and Ariana Grande, all three played up their gratitude and appreciation for the fans (this being the go-to for the VMAs, whereas “God” is usually for the Grammys). And yet, one wonders anymore who MTV thinks that demographic includes. For, the older the network gets, it doesn’t appear to matter if they have the “newest” (ergo, youngest) acts onstage. Because, more and more, MTV is playing it as safe as possible—this extending to a kind of “sexlessness” and general lack of controversy compared to years past.
It’s also saying something that the tameness of the show comes at a time when Paramount (a.k.a. MTV’s “parent” company) is accused of cancelling The Late Show with Stephen Colbert, ultimately, because of an Orange One-related vendetta. Perhaps prompting MTV to keep its content less “offensive” to certain (political) parties, while also trying to keep appealing to the generations it started out with: X and millennial. In other words, the generations that can even still remember what a marvel it was to have cable.
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Genna Rivieccio
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