You’ve probably noticed Labubus, the fuzzy little monsters produced by Chinese toy company Pop Mart, dominating your social media feed lately. They’ve become overnight sensations as fashionable collector’s items, lining the shelves and adorning the designer bags of both influencers and the influenced…
Armed with smartphone cameras, wedding content creators are being hired to capture raw, vertical footage of the wedding day.
Wedding Week on WTOP is a three-part series that dives into Gen Z brides and grooms to be as their generation puts a spin on tying the knot. This is part 2.
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What’s a wedding content creator? It’s not just a Gen Z thing
The overwhelming popularity of TikToks and Instagram reels has some young couples looking for a different kind of video content on their wedding days.
Armed with smartphone cameras, wedding content creators are being hired to capture raw, vertical footage of the wedding festivities.
That’s a stark contrast from a traditional videographer — who would typically turn horizontal footage into an edited, professional montage of the biggest moments from the celebration.
“It’s a really great way if you want video content, but maybe not necessarily high quality,” said Jordan Snider, who plans weddings through her company, Boundless Love Events. “The iPhone does wonders these days, but it’s just a very different final product than your typical videographer.”
What’s the appeal of a wedding content creator?
Wedding content creators are tagging along for whatever moments the couple wants to capture.
Some are kicking off their workday by filming the bridal party getting ready and ending it as guests boogie on the dance floor. Other content creators are just shadowing the day for a few hours to memorialize a particular moment.
Social media: ‘I want to feel like a princess’
For wedding content creators, requests from Gen Z brides are often guided by social media influencers and trending videos, according to wedding experts.
Faith Housley poses with her fiance at the National Cathedral. (Courtesy Heather Trobridge)
The setup offered by wedding content creators is ideal for couples who want to share stories straight to Instagram or overlay clips with a trending audio on TikTok.
Faith Housley, of Northern Virginia, has 2.5 million followers on TikTok, where she posts about her upcoming wedding in February 2026 alongside other lifestyle content.
Housley is also looking to build out her portfolio as an aspiring wedding content creator. She plans to provide her content creation services at some friends’ upcoming weddings, as well as some very trusting brides and grooms.
Housley described young brides’ thought processes when hiring a creator: “I want to feel like, I have X amount of followers, and this is the royal wedding, and I want to feel like a princess.”
The price tag
It’s not just a thing for influencers or couples dreaming of social media stardom.
Oftentimes, it’s cheaper for everyday couples to hire a content creator over a traditional videographer.
“It is a great option, especially for those couples that maybe don’t have the funds to allocate toward a full-on videographer, but they still want some video clips to be able to look back on their day,” Snider said.
A content creator can be particularly affordable for people who are only looking for a few hours of coverage. Typically, videographers and photographers are booked for a full day of coverage.
“I’ll come to the bridal suite,” Housley said. “I’ll do some fun videos. They’ll have the music playing, they’ll be drinking champagne.”
Other couples may just want videos of their ceremony or clips of toasts during the reception.
The price tag has made content creators popular with millennials as well as Gen Z.
‘They’re like, ‘I can’t afford a videographer. What can you do?’” Housley said of millennial couples. “We don’t really want to do a super trendy video, but we want to show us having fun. And we kind of want a synopsis of everything for social media.’”
Speed
Budgets aren’t the only benefit.
Professional videographers could take months to edit a fully produced video. But many content creators AirDrop or text their clients the videos at the end of the night.
That has hooked in lovebirds.
With near instant delivery, couples can watch short highlights while on their honeymoon and in the blissful weeks of decompressing that so often follow a wedding day.
Some couples even bundle a professional videographer with a content creator to get quick results and a more polished video down the line.
“You do get that instant gratification that I think our society has trended toward, and you get to see those clips,” Snider said. “But then you also get that more professional, more curated video of your wedding day.”
Check back for Wedding Week part 3 on how young couples are balancing big expectations and slim budgets.
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Shou Zi Chew, a 40-year-old entrepreneur, was born on January 1, 1983, in Singapore.
Raised in an affluent family alongside his brothers, he received his education at Hwa Chong Institution before serving as a commissioned officer in the Singapore Army.
Following his military service, Chew relocated to London to complete his undergraduate studies in economics at the University of London.
He further advanced his education by earning a Master of Business Administration from Harvard Business School, where he also completed a summer internship at Facebook.
Key Takeaway
Net Worth around USD 1.5 billion as of 2024.
CEO of ByteDance, the parent company of TikTok, since May 2021.
Former Chief Financial Officer for Xiaomi Corporation.
Bachelor of Economics from the University College London.
Master of Business Administration from Harvard Business School.
Married to Vivian Kao, a successful businesswoman and CEO at Tamarind Global.
41 years old (Born on January 1, 1983).
Net Worth 2024
In May 2021, Shou Zi Chew assumed the role of CEO at ByteDance, taking over from the company’s founder, Zhang Yiming.
Before his tenure at ByteDance, he served as the Chief Financial Officer for Xiaomi Corporation and had a stint as an investment banker at Goldman Sachs.
As we enter 2024, his estimated net worth stands at approximately $1.5 billion USD according to Hot New HipHop.
While Chew has amassed an impressive fortune, it is important to note that he is not the owner of ByteDance, the parent company of TikTok. That title belongs to Zhang Yiming. As of 2023, Yiming’s net worth was estimated to be a staggering $43.4 billion, according to Forbes.
Professional Career
Shou began his professional journey after completing his education at the University of London, starting his career in the banking sector with Goldman Sachs, a leading American investment bank and financial services company based in London as noted by Straits Times.
Before this role, he had already acquired a diverse set of experiences across various fields.
After a two-year stint at Goldman Sachs, Shou transitioned to a venture capital firm named DST Global, where he led the team focused on ByteDance investments.
He then joined Xiaomi, a Chinese multinational company specializing in the design and manufacturing of electronics, initially serving as its Chief Financial Officer.
By 2019, Shou had risen to the position of President of Xiaomi’s international division. In 2021, ByteDance appointed him as Chief Financial Officer.
However, after a brief period, he left the CFO position to become the CEO of TikTok, succeeding the former American businessman Kevin A. Maye.
Before joining Xiaomi, Shou Zi Chew was employed at DST, an investment firm founded by Yuri Milner, an Israeli-Russian billionaire in the tech industry as reported by The New York Times.
During his five-year tenure there, he managed a team that was among the initial investors in ByteDance, the parent company of TikTok.
In March 2021, Shou became the first person to hold the position of Chief Financial Officer for the media conglomerate. Shortly after, in May 2021, he was appointed as the Chief Executive Officer (CEO) of the company. This move garnered significant admiration for Shou Zi Chew.
Zhang Yiming, ByteDance’s founder and former CEO, praised Shou for his extensive understanding of the company and the broader technology sector.
He highlighted Shou’s leadership of a team that was one of ByteDance’s earliest investors and his decade-long experience in tech.
Kevin Mayer, Chew’s predecessor, left the role after just three months to join Walt Disney. It was reported that Mayer’s departure was influenced by pressure from American lawmakers concerned about the security implications of the app.
Career Milestones
From July 2006 to July 2008, worked at Goldman Sachs International.
Completed an internship at Facebook during its start-up phase.
Held the position of Director at Kingsoft Cloud Holdings Limited, a branch of Kingsoft Corporation Limited.
Became a partner at DST Investment Management Ltd in July 2015.
In 2019, took on the roles of Senior Vice President, Executive Director, and President of Global Business Groups at Xiaomi.
Wife and Family Life
Shou Zi Chew is married to Vivian Kao, a fellow Singaporean and successful businesswoman, with whom he shares two children. The couple maintains a low profile, opting for private settings on their Instagram and other social media accounts, reflecting their preference for privacy.
Their paths first crossed at Harvard University, where both were pursuing their MBAs. It was during this intense period of academic endeavor that they found love, even as they focused on achieving their educational goals.
Their initial connection was made via email in 2008, but it wasn’t until the following summer, when both were interning in California, that they truly got to know each other.
Vivian Kao holds the position of CEO at Tamarind Global, a company that specializes in financial services.
Tamarind Global is dedicated to managing the investment portfolio and philanthropic efforts of a prominent Singaporean family spanning the third and fourth generations.
The firm’s mission is centered on ensuring long-term capital preservation and growth, with a particular emphasis on investments.
The family, now including Shou Zi Chew, Vivian Kao, their two children, and the family dog, has settled in Beijing, China. Before making Beijing their home, they traveled extensively, visiting places like London, Singapore, and Hong Kong according to Harvard Business School Alumni.
Both are also recognized for their philanthropy, being active donors and members of the Harvard Business School Fund Investors Society.
Congressional Testimony and Controversy
In March 2023, he faced a significant challenge when he was called upon to address the U.S. Congress regarding TikTok’s ties to China and the potential implications for national security as stated by CNBC.
The Biden administration had taken a firm stance, proposing to ban TikTok unless its Chinese stakeholders divested their shares in the app.
This situation intensified the scrutiny on Chew, especially as the app was already banned on government devices in the U.S. and other nations, heightening suspicions about its operations.
Repeated Citizenship Queries
During a tense congressional testimony focused on online safety for children, Singaporean TikTok CEO Shou Zi Chew was persistently questioned by Sen. Tom Cotton about his citizenship and potential affiliations with the Chinese Communist Party according to Business Insider.
Despite Chew’s repeated clarifications of his Singaporean nationality, the line of questioning continued, touching on his past, present, and future citizenship, his family’s American citizenship, and his connections to the Chinese communist party.
This interrogation took place amidst a broader, combative hearing with CEOs from four other social media companies, including X, Meta, Snap, and Discord, all scrutinized for their platforms’ safety measures for children.
The intense focus on Chew and TikTok’s parent company, ByteDance, reflects ongoing concerns over Chinese government influence and data misuse, amidst a backdrop of anti-Asian rhetoric that conflates Chinese ancestry with the actions of the Chinese Communist Party.
Philanthropy Initiatives
Shou Zi Chew, the successful CEO of TikTok, is not only focused on the growth of his company and followers but is also actively involved in philanthropy. Under his leadership, TikTok has contributed to numerous social causes, and Chew himself has also engaged in personal charitable activities.
One of TikTok’s notable initiatives is the Creativity for Good program, which encourages users to demonstrate their creativity in addressing societal issues. This program has led to numerous innovative ideas and campaigns designed to raise awareness and funds for various non-profit organizations.
Shou Zi Chew’s commitment to education is also evident in his support for underprivileged students. He has personally donated to several scholarship programs, providing financial assistance for bright students from low-income families to pursue their higher education. This effort underlines Chew’s dedication to narrowing the education gap and improving access to quality education for all.
FAQ
What is ByteDance’s business model and how does it contribute to TikTok’s success?
ByteDance operates on a content platform model that leverages advanced AI algorithms to personalize and recommend content to users. This model is central to TikTok’s success, driving user engagement and growth by delivering tailored video content that matches individual interests and behaviors.
How does TikTok address data privacy concerns, especially in Western markets?
As of 2024, TikTok has implemented several measures to address data privacy concerns, including establishing a transparency center, undergoing third-party audits, and storing US user data on servers located in the United States to mitigate risks related to data privacy and governmental concerns.
What measures has Shou Zi Chew taken to address regulatory challenges faced by TikTok?
Under Chew’s leadership, TikTok has taken proactive steps to address regulatory challenges, including enhancing data privacy measures, engaging in transparent dialogue with regulators, and restructuring operations to comply with local laws and guidelines in various markets.
How does Shou Zi Chew plan to expand TikTok’s user base and market reach?
Chew focuses on localizing content and features to cater to diverse global audiences, investing in technology to enhance user experience, and exploring new markets with untapped potential. He also seeks strategic partnerships to broaden TikTok’s ecosystem and reach.
How has His leadership style influenced TikTok’s corporate culture and innovation?
Shou Zi Chew’s leadership is characterized by a focus on innovation, inclusivity, and adaptability, fostering a corporate culture that encourages creativity, collaboration, and a forward-thinking approach to challenges and opportunities in the digital space.
What future technologies is TikTok investing in to enhance user experience and content creation?
TikTok is investing in advanced AI, augmented reality (AR), and machine learning technologies to enhance content personalization, improve user experience, and offer new creative tools for content creators, ensuring the platform remains at the forefront of digital innovation.
Final Words
Shou Zi Chew’s remarkable journey from a young student in Singapore to the CEO of ByteDance, the parent company of TikTok, is a testament to his visionary leadership, strategic acumen, and unwavering commitment to innovation.
His tenure at ByteDance has been marked by significant achievements, including navigating regulatory challenges, spearheading philanthropic initiatives, and driving TikTok’s global expansion.
Chew’s leadership has not only propelled TikTok to unprecedented success but has also positioned the platform as a pivotal player in the digital landscape, influencing content creation, social interaction, and digital marketing strategies across the globe.
Study from Harris Poll Thought Leadership finds groups’ new opinions, uses of social media point to shift in values and future look of the internet.
Press Release –
Nov 29, 2022 07:00 EST
NEW YORK, November 29, 2022 (Newswire.com)
– Millennials and Gen Z go to TikTok – not for dance videos but for career planning. They look for their friends on Instagram – but don’t believe what they see. These new, little-known social media trends point to a fundamental shift in societal values, according to new data from The Harris Poll Thought Leadership Practice.
The Harris Poll Thought Leadership Practice designs creative research for leading brands, allowing them to proactively address cultural trends. The new project examines changing societal values and how they play out in social media.
“If you think TikTok is just about viral dances, you’d be mistaken. Young people are turning to it for deeper purposes, like gathering information, building community, and cultivating equity,” said Abbey Lunney, co-founder of The Harris Poll Thought Leadership Practice. “We see a giant shift happening in social media away from surface-level likes, hyper-edited photos towards spaces for authenticity and discovery.”
The group’s study identifies five shifts in social media, with a central theme of Gen Z and Millennials wanting something more real from these online interactions. They include:
Gen Z Aren’t Looking for Friend Updates, They Are Leaning Into The Algorithm Gen Z doesn’t turn to social to see updates from their friends; instead, they turn to social to be informed, entertained and direct messages. For example, Gen Z says their feed is ‘filled mostly with personalized content that the platform thinks I’ll like’ (62%) and a majority agree that ‘algorithms have increased the content they like to consume and be entertained by’ (65%). This is in contrast to older people, like Boomers and Gen X, who a majority of their feeds consist of ‘updates from friends/people I follow’ (66%, 57% respectively).
TikTok is the new Google. For Gen Z, TikTok is the “center of gravity” when it comes to search and education. TikTok is the first platform Gen Z uses to search for culturally relevant content; TikTok (34%), beating YouTube (24%), Google (19%), and Instagram (17%). This is in contrast to older generations, including Millennials, where Google continues to be the first platform users turn towards (Boomers 57%, Gen X 47%, Millennials 40%).
TikTok is an Undercover Learning Engine: A majority of Gen Z reports regularly turning to TikTok to learn something (63%). And the things they are learning about surpass the social media standards of food, fashion, and music to include career planning (37%), small/local business (36%), politics (28%), social structures/DEI (27%) and even STEM categories (20%). And this is critical as 81% of Gen Z and Millennials say that ongoing education is core to their ability to create financial stability in their life.
Reality, not superficiality. Four out of five (80%) Gen Zers and Millennials believe most lifestyles on social media are fake or overly perfected, and almost three-quarters (73%) would like to see proof that people are living the way they claim on social media. Large shares of those generations want social media to validate information that is shared on its platforms (39%) and don’t want filtered images and content on social media (24%).
Social media isn’t just youth culture, it’s all culture. Among Americans of all ages, 85% say social media isn’t just for young people. Moreover, 78% of Gen Z and Millennials say they have learned a lot from content created by people older than them. And an amazing two-thirds (66%) of Gen Z and Millennials say they love watching videos of senior citizens.
The Harris Poll Thought Leadership study also offers insight on the reasons behind these shifts in values. Pressure from those concerns, Lunney said, is creating “distinct generational values,” and for Gen Z and Millennials, that means ways to navigate the future:
Learning as a source of stability. They believe ongoing education is central to their ability to have financial security. (Gen Z, 78%; Millennials, 82%; 41+ yrs old, 66%.)
Fluidity as a source of expression. More than three out of four (77%) say being able to express different versions of themselves is important. (Gen Z, 79%; Millennials, 77%; 41+ yrs old, 62%.)
Equity as a source of growth. They believe racial and gender equity helps individual, economic, and societal growth (Gen Z, 78%; Millennials, 82%)
The desire to create and utilize these services, Lunney said, will drive the internet toward a more 3D and immersive environment – 74% of Gen Z and Millennials expect the future of art to be assisted and accelerated by artificial intelligence, and 67% are interested in using AI creative-based tools.
The result will be a change to everything from ads to immersive search to online personas and more. “Today’s stacked crises are creating movement toward changing generational values,” she said. “Today it’s rewiring social. Tomorrow, it’s redefining social.”
Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearths trends for today’s biggest brands. We are focused on helping our clients get ahead of what’s next.