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Tag: SMED

  • Musk’s Twitter rate limits could undermine new CEO, ad experts say

    Musk’s Twitter rate limits could undermine new CEO, ad experts say

    July 3 (Reuters) – Elon Musk’s move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, marketing industry professionals said.

    Musk announced Saturday that Twitter would limit how many tweets per day various accounts can read, to discourage “extreme levels” of data scraping and system manipulation.

    Users posted screenshots in reply, showing they were unable to see any tweets, including tweets on the pages of corporate advertisers, after hitting the limit.

    Ad industry veterans said the move creates an obstacle for Yaccarino, the former NBCUniversal advertising chief who started last month as Twitter’s CEO.

    Yaccarino has sought to repair relationships with advertisers who pulled away from the site after Musk bought it last year, the Financial Times reported last week.

    The limits are “remarkably bad” for users and advertisers already shaken by the “chaos” Musk has brought to the platform, Mike Proulx, research director at Forrester, said on Sunday.

    “The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger. And it cannot be reversed based on her industry credibility alone,” he said.

    Lou Paskalis, the founder of advertising consultancy AJL Advisory and former marketing boss at Bank of America, said Yaccarino is Musk’s “last best hope” to salvage ad revenue and the company’s value.

    “This move signals to the marketplace that he’s not capable of empowering her to save him from himself,” he said.

    Under the new cap, unverified accounts were initially limited to 600 posts a day with new unverified accounts limited to 300. Verified accounts could read 6,000 posts a day, Musk said in a post on the site.

    Twitter logo and a photo of Elon Musk are displayed through magnifier in this illustration taken October 27, 2022. REUTERS/Dado Ruvic/Illustration

    Hours later, he said the cap was raised to 10,000 posts per day for verified users, 1,000 per day for unverified and 500 posts per day for new unverified users.

    A Twitter spokesperson did not reply to requests for comment and inquiries about how long the restrictions will last on Sunday.

    Capping how much users can view could be “catastrophic” for the platform’s ad business, said Jasmine Enberg, principal analyst at Insider Intelligence.

    “This certainly isn’t going to make it any easier to convince advertisers to return. It’s a hard sell already to bring advertisers back,” she said.

    Olivia Wedderburn, an executive at creative agency TMW Unlimited, said she was advising her clients to “stop investing in Twitter immediately,” because the platform was turning away heavily engaged users, which she said is the “sole reason” to advertise on Twitter.

    The limit came soon after Twitter began requiring users to log into an account on the social media platform to view tweets, which Musk called a “temporary emergency measure” to combat data scraping.

    Musk had earlier expressed displeasure with artificial intelligence firms like OpenAI, the owner of ChatGPT, for using Twitter’s data to train their large language models.

    Platforms including Reddit and major news media organizations have complained about AI companies using their information to train AI models as some have sought fees.

    Kai-Cheng Yang, researcher at Indiana University in Bloomington, said that the limits appeared to be effective in blocking third parties, including search engines, from scraping Twitter data like before.

    “It might still be possible, but the methods would be much more sophisticated and much less efficient,” he said.

    Reporting by Jody Godoy in New York, Sheila Dang in Dallas, Akash Sriram in Bengaluru and Martin Coulter in London; editing by Burton Frierson, Nick Zieminski and Marguerita Choy

    Our Standards: The Thomson Reuters Trust Principles.

    Jody Godoy

    Thomson Reuters

    Jody Godoy reports on banking and securities law. Reach her at jody.godoy@thomsonreuters.com

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  • Influencer Andrew Tate to stay under house arrest, court rules

    Influencer Andrew Tate to stay under house arrest, court rules

    BUCHAREST, June 23 (Reuters) – Internet personality Andrew Tate will remain under house arrest in Romania for another 30 days from the end of June pending trial on charges of human trafficking, a Bucharest court ruled on Friday.

    Tate was indicted on Tuesday along with his brother Tristan and two Romanian female suspects for human trafficking, rape and forming a criminal gang to sexually exploit women.

    They are under house arrest pending an investigation into abuses against seven women whom prosecutors say were lured through false claims of relationships, accusations the suspects have denied.

    The four suspects were held in police custody from Dec. 29 until March 31 before a Bucharest court put them under house arrest, which prosecutors on Tuesday sought to extend.

    The Tate brothers are citizens of the United States and Britain. Andrew Tate, a self-described misogynist, built up a following of millions on social media, promoting his own lavish lifestyle in posts which critics say denigrate women.

    The court needs to approve preventative restrictive measures such as house arrest every 30 days. It held a hearing on Wednesday and said it would rule on Friday.

    “We’re not the first affluent wealthy men who have been unfairly attacked,” Tate told reporters on Wednesday after the hearing. “I love this country, I’m going to stay here regardless no matter what and I look forward to being found innocent at the end of everything.”

    The trial will not start immediately. Under Romanian law, the case gets sent to the Bucharest court’s preliminary chamber, where a judge has 60 days to inspect the case files to ensure legality.

    Trafficking of adults carries a prison sentence of up to 10 years, as does rape.

    Prosecutors also said they were investigating the four suspects in a separate ongoing case on allegations of money laundering, witness tampering, and child and adult trafficking.

    Reporting by Luiza Ilie and Octav Ganea; Editing by Alan Charlish and Peter Graff

    Our Standards: The Thomson Reuters Trust Principles.

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  • Meta releases ‘human-like’ AI image creation model

    Meta releases ‘human-like’ AI image creation model

    NEW YORK, June 13 (Reuters) – Meta Platforms (META.O) said on Tuesday that it would provide researchers with access to components of a new “human-like” artificial intelligence model that it said can analyze and complete unfinished images more accurately than existing models.

    The model, I-JEPA, uses background knowledge about the world to fill in missing pieces of images, rather than looking only at nearby pixels like other generative AI models, the company said.

    That approach incorporates the kind of human-like reasoning advocated by Meta’s top AI scientist Yann LeCun and helps the technology to avoid errors that are common to AI-generated images, like hands with extra fingers, it said.

    Meta, which owns Facebook and Instagram, is a prolific publisher of open-sourced AI research via its in-house research lab. Chief Executive Mark Zuckerberg has said that sharing models developed by Meta’s researchers can help the company by spurring innovation, spotting safety gaps and lowering costs.

    “For us, it’s way better if the industry standardizes on the basic tools that we’re using and therefore we can benefit from the improvements that others make,” he told investors in April.

    The company’s executives have dismissed warnings from others in the industry about the potential dangers of the technology, declining to sign a statement last month backed by top executives from OpenAI, DeepMind, Microsoft (MSFT.O) and Google (GOOGL.O) that equated its risks with pandemics and wars.

    Lecun, considered one of the “godfathers of AI,” has railed against “AI doomerism” and argued in favor of building safety checks into AI systems.

    Meta is also starting to incorporate generative AI features into its consumer products, like ad tools that can create image backgrounds and an Instagram product that can modify user photos, both based on text prompts.

    Reporting by Katie Paul; Editing by David Gregorio

    Our Standards: The Thomson Reuters Trust Principles.

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  • Twitter lays off staff, Musk blames activists for ad revenue drop

    Twitter lays off staff, Musk blames activists for ad revenue drop

    • Musk axes around half of Twitter’s workforce
    • Employees file class action against Twitter
    • Staff lose access to systems
    • Major advertisers pull ads

    Nov 4 (Reuters) – Twitter Inc laid off half its workforce on Friday but said cuts were smaller in the team responsible for preventing the spread of misinformation, as advertisers pulled spending amid concerns about content moderation.

    Tweets by staff of the social media company said teams responsible for communications, content curation, human rights and machine learning ethics were among those gutted, as were some product and engineering teams.

    The move caps a week of chaos and uncertainty about the company’s future under new owner Elon Musk, the world’s richest person, who tweeted on Friday that the service was experiencing a “massive drop in revenue” from the advertiser retreat.

    Musk blamed the losses on a coalition of civil rights groups that has been pressing Twitter’s top advertisers to take action if he did not protect content moderation – concerns heightened ahead of potential pivotal congressional elections on Tuesday.

    After the layoffs, the groups said they were escalating their pressure and demanding brands pull their Twitter ads globally.

    “Unfortunately there is no choice when the company is losing over $4M/day,” Musk tweeted of the layoffs, adding that everyone affected was offered three months of severance pay.

    The company was silent about the depth of the cuts until late in the day, when head of safety and integrity Yoel Roth tweeted confirmation of internal plans, seen by Reuters earlier in the week, projecting the layoffs would affect about 3,700 people, or 50% of the staff.

    Among those let go were 784 employees from the company’s San Francisco headquarters and 199 in San Jose and Los Angeles, according to filings to California’s employment authority.

    Roth said the reductions hit about 15% of his team, which is responsible for preventing the spread of misinformation and other harmful content, and that the company’s “core moderation capabilities” remained in place.

    Musk endorsed the safety executive last week, citing his “high integrity” after Roth was called out over tweets critical of former President Donald Trump years earlier.

    Musk has promised to restore free speech while preventing Twitter from descending into a “hellscape.”

    President Joe Biden said on Friday that Musk had purchased a social media platform in Twitter that spews lies across the world.

    “And now what are we all worried about: Elon Musk goes out and buys an outfit that sends – that spews lies all across the world… There’s no editors anymore in America. There’s no editors. How do we expect kids to be able to understand what is at stake?”

    Major advertisers have expressed apprehension about Musk’s takeover for months.

    Brands including General Motors Co (GM.N) and General Mills Inc (GIS.N) have said they stopped advertising on Twitter while awaiting information about the new direction of the platform.

    Musk tweeted that his team had made no changes to content moderation and done “everything we could” to appease the groups. Speaking at an investors conference in New York on Friday, Musk called the activist pressure “an attack on the First Amendment.”

    [1/9] Owner and CEO of Twitter, Inc. Elon Musk arrives at the 29th Annual Baron Investment Conference in Manhattan in New York City, New York, U.S., November 4, 2022. REUTERS/Andrew Kelly

    Twitter did not respond to a request for comment.

    ACCESS TO SYSTEMS CUT

    The email notifying staff about layoffs was the first communication Twitter workers received from the company’s leadership after Musk took over last week. It was signed only by “Twitter,” without naming Musk or any other executives.

    Dozens of staffers tweeted they had lost access to work email and Slack channels overnight before receiving an official layoff notice on Friday morning, prompting an outpouring of laments by current and former employees on the platform they had built.

    They shared blue hearts and salute emojis expressing support for one another, using the hashtags #OneTeam and #LoveWhereYouWorked, a past-tense version of a slogan employees had used for years to celebrate the company’s work culture.

    Twitter’s curation team, which was responsible for “highlighting and contextualizing the best events and stories that unfold on Twitter,” had been axed, employees wrote.

    Shannon Raj Singh, an attorney who was Twitter’s acting head of human rights, tweeted that the entire human rights team at the company had been sacked.

    Another team that focused on research into how Twitter employed machine learning and algorithms, an issue that was a priority for Musk, was also eliminated, according to a tweet from a former senior manager at Twitter.

    Senior executives including vice president of engineering Arnaud Weber said their goodbyes on Twitter on Friday: “Twitter still has a lot of unlocked potential but I’m proud of what we accomplished.”

    Employees of Twitter Blue, the premium subscription service that Musk is bolstering, were also let go. An employee with the handle “SillyRobin” who had indicated they were laid off, quote-tweeted a previous Musk tweet saying Twitter Blue would include “paywall bypass” for certain publishers.

    “Just to be clear, he fired the team working on this,” the employee said.

    DOORS LOCKED

    Twitter said in its email to staffers that offices would be temporarily closed and badge access suspended “to help ensure the safety of each employee as well as Twitter systems and customer data.”

    Offices in London and Dublin appeared deserted on Friday, with no employees in sight. At the London office, any evidence Twitter had once occupied the building was erased.

    A receptionist at Twitter’s San Francisco headquarters said a few people had trickled in and were working in the floors above despite the notice to stay away.

    A class action was filed on Thursday against Twitter by several employees, who argued the company was conducting mass layoffs without providing the required 60-day advance notice, in violation of federal and California law.

    The lawsuit asked the San Francisco federal court to issue an order to restrict Twitter from soliciting employees being laid off to sign documents without informing them of the pendency of the case.

    Reporting by Sheila Dang in Dallas, Katie Paul in Palo Alto, California, and Paresh Dave in Oakland, California; Additional reporting by Fanny Potkin, Rusharti Mukherjee, Aditya Kalra, Martin Coulter, Hyunjoo Jin, Supantha Mukherjee and Arriana McLymore; Writing by Matt Scuffham and Katie Paul; Editing by Kenneth Li, Jason Neely, Matthew Lewis and William Mallard

    Our Standards: The Thomson Reuters Trust Principles.

    Paresh Dave

    Thomson Reuters

    San Francisco Bay Area-based tech reporter covering Google and the rest of Alphabet Inc. Joined Reuters in 2017 after four years at the Los Angeles Times focused on the local tech industry.

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