To strengthen its efforts in promoting the responsible disposal of electronic waste, SM Cares, the corporate social responsibility arm of SM Supermalls, recently tapped PLDT Inc. (PLDT) and its wireless unit Smart Communications, Inc. (Smart), two of the leading telecommunications providers in the country for a strategic partnership that will expand SM’s Electronic Waste Collection (EWC) Program and drive further positive change in electronic waste management in the country. The partnership was launched to the public last April 22, 2024.
Joaquin L. San Agustin, SVP of SM Supermalls for marketing
In a short message, Joaquin L. San Agustin, SVP of SM Supermalls for marketing, underscored the need for the responsible disposal of electronic waste to help minimize its impact on human health and the environment. He also thanked PLDT and Smart for partnering with SM for the initiative. “Through this partnership, our goal is to promote and expand the reach of the E-Waste Collection Program, leveraging our combined expertise and resources to drive positive change in electronic waste management in the country.” He added.
Melissa V. Vergel de Dios, chief sustainability officer at PLDT and Smart
“Recognizing the importance of sustainability and responsible consumption, our brands, PLDT Home and Smart, have been actively promoting e-waste collection and recycling as part of their sales, marketing, retail operations, and customer engagement activities. We are thus grateful to have found a like-minded partner in SM, as this joint initiative significantly expands our reach and makes e-waste collection and circularity solutions even more accessible and convenient to our customers and the general public.”, said Melissa V. Vergel de Dios, chief sustainability officer at PLDT and Smart.
To reinforce the initiative’s sustainability messaging, SM, PLDT, and Smart unveiled new designs for the bins that will be used to collect the e-waste, which are made from 8,400 pieces of used beverage cartons. Shown above are the new bin designs, taken during the launch of the partnership. The e-waste bins will be available at SM Malls nationwide, particularly in Cyberzone areas.
Launched in 2021, the Electronic Waste Collection (EWC) Program encourages tenant and customer participation in the responsible disposal of electronic waste or e-waste which is considered hazardous, while also promoting decluttering in households and bringing to light conscious consumerism.
Since 2021, a total of 11,600kg of e-waste has been collected through the program, diverted from ending up in landfills and causing harm to humans and the environment to the designated facilities where they are disposed of responsibly.
This partnership between SM Supermalls, PLDT and Smart is the latest initiative under SM Supermalls’ solid waste management program, which is also in line with SM Cares’ Programs on Environment.
In addition, SM Cares spearheads initiatives that promote sustainability and the development of the community, including programs for persons with disabilities, women and breastfeeding mothers, senior citizens, and children and youth, as well as the bike-friendly SM initiative.
With the summer holiday season, many Filipinos are gearing up for a well-deserved break, seeking the perfect blend of relaxation and adventure. Whether you’re planning a road trip up north or a leisurely drive down south, you can #ReChargeWithSM through an extensive network of FREE Electric Vehicle Charging Stations (EVCS) at 50 SM malls around the Philippines, ensuring your journey is smooth, convenient, and eco-friendly.
Before setting off on your adventure, drive worry-free as SM Supermalls’ EV charging stations remain open to serve you, with the exception of The Podium from Maundy Thursday and Good Friday (March 28-29) and SM City Manila, SM San Fernando Downtown and SM San Pedro on Good Friday (March 29).
Now, let’s start your #EVTravelsWithSM with scenic routes and exciting destinations for your summer getaways:
Bataan – Dive into History and Nature
Embark on a historical journey to Bataan, where remnants of World War II stand alongside stunning natural landscapes. Don’t forget to power up before exiting Metro Manila in various EVCS at SM malls, with SM North EDSA and SM Grand Central as your closest stops before hitting NLEX. Before leaving, don’t forget to grab some delicious Bataan peanuts or local handicrafts, such as woven baskets or wooden carvings, as pasalubong options for your loved ones back home. With SM Supermalls’ EVCS branches scattered along the way, including SM Clark and SM Olongapo Downtown, you can recharge your vehicle worry-free while immersing yourself in Bataan’s rich history and scenic beauty.
Subic – Thrills and Tranquility by the Sea
For those craving seaside adventures, Subic offers a perfect blend of thrills and tranquility. Kickstart your journey with a recharge at SM malls in Metro Manila before heading towards Subic. Recharge your vehicle at SM Clark or SM Olongapo Central. With SM Supermalls’ Head to open outlet stores or grab intricately designed shell crafts as pasalubong for your friends and family. At strategically-located EVCS branches, including SM Olongapo Downtown, you can enjoy uninterrupted adventures in Subic without worrying about your EV’s battery life.
Baguio – Cool Mountain Escapes
Escape the summer heat and head to Baguio, the Philippines’ summer capital, for a refreshing mountain getaway. Begin your journey from Metro Manila and make a pit stop at SM North EDSA to charge up your EV. En route to Baguio, take in the breathtaking views along Kennon Road or Marcos Highway, and recharge your vehicle at SM Baguio or other SM Supermalls’ EVCS branches like SM Tarlac and SM Urdaneta Central. With numerous charging options available, including SM Baguio, you can view Baguio’s attractions, such as Burnham Park and Mines View Park, with peace of mind from SM’s Sky Terrace. Before heading home, don’t forget to pick up some fresh strawberries or intricately woven Igorot blankets as pasalubong treats too!
Tuguegarao – Culinary Delights and Cultural Treasures
Immerse yourself in the culinary delights and cultural treasures of Tuguegarao, the capital of Cagayan province. Begin your journey from Metro Manila and charge your EV at SM North EDSA before hitting the road. From a stop at SM Clark, recharge your vehicle at SM Cabanatuan or SM Tuguegarao Downtown. Stock up on delicious Tuguegarao longganisa or pancit batil patung to bring home. With SM Supermalls’ EVCS branches ensuring reliable charging solutions, you can indulge in Tuguegarao’s local cuisine and heritage sites without any worries.
La Union – Surf, Sand, and Sunsets
Experience the laid-back vibe of La Union, known for its surf-worthy waves, golden beaches, and breathtaking sunsets. Kick off your journey from Metro Manila and recharge your EV at SM North EDSA before heading towards La Union to ride the waves and get some locally brewed craft beer or handmade woven accessories. As you drive along the scenic coastal roads, recharge your vehicle at SM Tarlac or SM Urdaneta Central. With SM Supermalls’ EVCS branches conveniently located, including SM Baguio, you can enjoy endless hours of surfing, beach hopping, and sunset watching in La Union.
Heading down South? Enjoy mountain views and beachfronts all the way until Bicol and recharge at any of these EV Charging Stations at SM malls.
Tagaytay – A Taste of Cool Breezes and Scenic Views
Escape the city heat and head to Tagaytay, where cool breezes and scenic views await. Start your journey from Metro Manila and charge your EV at SM Mall of Asia or SM Sta. Rosa before hitting the road. As you ascend the winding roads to Tagaytay, enjoy panoramic views of Taal Volcano and recharge your vehicle at SM Sta. Rosa if needed. Don’t forget to make more happy memories at Skyranch Tagaytay and pick up some freshly baked goodies, such as the famous Tagaytay buko pie or local delicacies like tawilis (freshwater fish), before heading home. With SM Supermalls’ EVCS branches ensuring convenience, you can savor the cool mountain air and indulge in Tagaytay’s delectable cuisine without worrying about your EV’s battery life.
Laguna – Nature’s Haven and Cultural Gems
Explore the natural wonders and cultural gems of Laguna, a province teeming with beauty and history. Begin your journey from Metro Manila and charge your EV at SM Mall of Asia or SM BF Paranaque before setting off. Along the way, immerse yourself in nature at Pagsanjan Falls or discover the artistic heritage of Pila town. Make sure to pick up some local delicacies such as espasol (rice cake), and artisanal crafts like pottery or wood carvings as pasalubong gifts for your family and friends Recharge your vehicle at SM San Pedro if needed, and continue your exploration of Laguna’s wonders with ease, knowing that SM Supermalls’ EVCS branches are there to support your journey.
Batangas – Beach Bliss and Underwater Adventures
Embark on a beach getaway to Batangas, where pristine shores and vibrant marine life await. Start your journey from Metro Manila and charge your EV at SM Mall of Asia or SM BF Paranaque before heading south. Recharge your vehicle at SM Lipa if needed, and continue your beach bliss knowing that SM Supermalls’ EVCS branches are there to power your adventure.
Legazpi – Majestic Volcanoes and Pristine Beaches
Discover the majesty of Mayon Volcano and the flavors of Bicolandia in Legazpi, a city steeped in natural beauty and culinary tradition. Begin your journey from Metro Manila and charge your EV at SM Mall of Asia before embarking on the scenic drive to Legazpi. Along the way, marvel at the picturesque landscapes of Sorsogon or the pristine beaches of Caramoan. Recharge your vehicle at SM Legazpi and explore the wonders of Legazpi, from the fiery beauty of Mayon Volcano to the spicy delights of Bicol Express. Grab some pili nuts or pinangat (taro leaves cooked in coconut milk) and souvenir items like miniature Mayon Volcano figurines or intricately woven abaca products before driving home!
VisMin SM Supermalls EV Charging Stations
As you embark on your summer adventures, let SM Supermalls’ extensive network of EV Charging Stations guide you. Vacationers in the Visayas and Mindanao can also recharge at SM Cebu, SM Cagayan de Oro Downtown, SM Cagayan de Oro Uptown, and SM Lanang in Davao. With FREE charging services in strategically located branches nationwide, you can pack your bags, hit the road, and make unforgettable memories with SM Supermalls.
Hey there, gal pals! SM Supermalls is inviting you to stand fearless together and revel in the freedom to be 100% you in this year’s grand celebration of Women’s Month.
For the whole month of March, SM will be championing the uniqueness of every woman, encouraging them to embrace their individuality and define their meaning of beauty. Under the banner of “Keep Glowing Strong,” SM will be having these exciting activities lined up for all women!
Witness as lights go purple!
Witness iconic SM landmarks and mall facades light up in purple on March 1st, symbolizing our commitment to celebrating International Women’s Month and advocating for gender equality.
Listen to interactive storytelling at the UN Walk in Her Shoes Exhibit
Hear the real stories of women who have transitioned from victims of abuse to triumphant heroes. Organized by the United Nations, this exhibit sheds light on the various degrees of violence against women and promotes awareness and solidarity. The interactive exhibit will open on March 1, 2024 and will run until March 10 at the 3F Main Mall of SM North EDSA.
Slay your Wednesdays at the Women’s Wednesday Sale
Every Wednesday throughout March, SM will be offering exclusive deals and promotions on fashion, beauty, and fitness items. It’s the perfect opportunity for you to treat yourself to the latest trends and essentials while enjoying uh-mazing deals!
Glow up at the House of Beauty
Step into a world of vibrant colors and endless possibilities at the Glow Up Fair: House of Beauty. In partnership with MSMEs, tenants, and affiliates, this beauty fair is a haven for women to unleash their creativity and express their unique beauty. From masterclasses to meeting beauty icons and discovering new products, the fair promises an immersive experience like no other!
Take care ‘coz SM cares!
Self-care takes center stage with the SM Supermalls’ Women’s Wellness Sale. Throughout March, you can indulge in glow-up deals that promote self-love and well-being. From rejuvenating facials to pampering hair and body treatments, there’s something for you to nourish your body and soul.
Restart wellness at the Women’s Wellness Sessions
Join SM for two weekends of rejuvenation and empowerment at the Women’s Wellness Sessions. From jump rope and yoga to cycling and zumba, these sessions are designed to support your health and well-being in a fun and inclusive environment. Tag along with your gal pals, kumares, and amigas because for sure, you will enjoy these sessions!
GRWM SM edition!
Explore the latest fashion fits and makeup beauty finds with our Glow Up content across all our digital platforms. Get inspired to express yourself and enhance your unique style with tips and trends curated just for you by your fave beauty creators.
Run, beautiful, run!
Be part of HERstory and join the Women’s Fun Run at the SM Mall of Asia on March 10. Whether you’re a seasoned runner or just starting, this event is open to women of all ages and abilities. Let’s come together in a sea of pink and celebrate Women’s Month with joy and determination!
Filipina CEO Circle (FCC)’s Ambe Tierro and Karen Roa, Women’s Run PH founder Nicole Wuthrich-de la Cruz, and SM Supermalls’ vice president for Corporate Marketing Grace Magno
Celebrate empowerment at the Women Power Global Summit
In celebration of International Women’s Day on March 8th, SM will host a Women Power Global Summit in partnership with UN Women. This summit, which will be held at SM Aura, will shine a spotlight on women who are making a difference and breaking barriers, with a focus on inclusivity and equality.
Leanne Robers is co-founder of She Loves Tech, the world’s largest startup competition and acceleration program for women-led and women-impact tech startups. Now operating in 76 countries, She Loves Tech is committed to building an ecosystem for technology, entrepreneurship and innovation that creates opportunities for women and closes the gender gap in startup funding. Since its founding in 2015, more than 15,000 startups have gone through SLT and have gone on to raise more than USD400M.
Learn more about Safe Spaces at SM
In support of promoting the Safe Spaces Act, SM Cares together with the Philippine Commission on Women, Department of Labor and Employment (DOLE), Women International Network on Disaster Risk Reduction Philippines Chapter (WINDRR PH) will be hosting the Safe Spaces Forum. This is an educational forum aimed at breaking gender biases and preventing harassment and violence against women in our malls and communities.
Celebrate award-winning artists at Sining Filipina
Join us at the awarding ceremony of the first all-female national art competition in the Philippines. At Sining Filipina, Filipinas are empowered to express their artistic talents and shine in the creative realm. The awarding ceremony will take place on March 15th, coinciding with the opening of the exhibit.
This March, SM celebrates the power, resilience, and beauty of women. Join these awesome activities that embrace diversity and champion individuality. And don’t forget, keep glowing strong!
To know more about this year’s Women’s Month celebration events, visit www.smsupermalls.com or follow @SMSupermalls on social media.
Calling all gamers, esports enthusiasts, and tech aficionados! Now on its 9th year, Cyberzone Game Fest is back, and it’s bigger and better than ever before!
Get ready to immerse yourself in the latest gaming innovations, exclusive tech releases, and a thrilling celebration of all things gaming. Cyberzone Game Fest is not just an event; it’s a gaming extravaganza that transcends boundaries.
Here’s what you can expect at Cyberzone Game Fest 2024 at SM Supermalls:
Battle Arena
Whether you’re a seasoned pro or a rising star, battle it out at our esports tournaments or watch as other gamers show off their skills.
Images from last year’s Cyberzone Game Fest
Since Valorant is one of the top PC games in the Philippines, it is our highlighted game this year. Get the chance to play against other local Valorant players to win up to PHP30,000.00 prize pool in cash plus ACER premium merch and SM Malls Online surprises.
Catch two famous personalities in gaming and entertainment! Stay tuned for the official announcement a few days before the Mega Launch! Our lips are sealed to keep the element of BIG surprise.
A few lucky fans will be selected to join the celebrity tournament. See and join them live on March 1 (Saturday) at SM Megamall.
Cyberzone has finally opened the gates of Battle Arena! Gather your teams now and showcase that fresh plays and lineups. Register via SM Malls Online app.
Game Fest Kids
Cyberzone Game Fest 2024 will never be complete without tons of fun for kids.
Images from last year’s Cyberzone Game Fest Kids
Placing a special focus on the phenomenal world of Roblox, young gamers can immerse themselves in their favorite game by completing activities and challenges on their Roblox passport. A free-play area and Roblox tournaments are in store where kids can grab a prize pool of PHP5,000.00.
Catch the Game Fest Kids every Sunday during the entire run of Cyberzone Game Fest 2024. Go up and close at the meet-and-greet with Juneru (Roblox Starcode “Dora”) at select legs of the gaming festival.
Mini Challenges
Open to gamers of all ages, the Mini Challenges will allow you to interact with virtual elements, create your own virtual world, and experience hands-on simulations that will truly elevate the gaming experience.
Images from last year’s mini challenges on Beat Saber and Racing Sim
Slash the beats of adrenaline-pumping music as you play Beat Saber. Fun mini challenges also abound at Cyberzone Game Fest 2024. Experience driving different vehicles in a virtual environment through Racing Sim and show off your fighting skills in a game of Tekken.
Enter the VR world and immerse through fun mini challenges during the entire event run.
The Best Tech Deals
Of course, shopping will always be on the menu at Cyberzone Game Fest 2024 as well. Look forward to special deals, unbeatable discounts, and cutting-edge tech exclusives that you won’t want to miss. Whether you’re a seasoned gamer or just starting out, there’s something for everyone to upgrade their setup and enhance their gaming experience.
Get ready to catch Cyberzone Game Fest 2024!
Mark your calendars and get ready to level up your excitement with your favorite gaming buddies at Cyberzone Game Fest 2024 happening at select SM Supermalls on these dates:
SM Megamall
March 1-3
SM Southmall
March 8-10
SM North EDSA
March 15-17
SM City Baguio
March 22-24
SM City Clark
April 5-7
SM City Sto. Tomas
April 12-14
SM Seaside Cebu
April 19-21
SM City General Santos
April 26-28
See you there!
#CheckCyberzone and discover the thrill of #TechAssured. #NoLimitsAllThrills of fun, gaming and tech deals only at Cyberzone.Visit their website for more updates. Join Cyberzone’s growing community on Facebook, Instagram, and TikTok.
