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  • Get Your Cart Ready: The Sephora Sale Is Coming

    Get Your Cart Ready: The Sephora Sale Is Coming

    When I was growing up, people would go feral for a sale. Black Friday would roll around, and news stations would set up outside Best Buy, Home Depot, and Target to watch thousands of people at 3 a.m. fight for half-off TV.


    I was never the type of girl who could endure the mall on Black Friday. My anxiety gets overstimulated in a regular mall on your average Tuesday…what makes you think I could handle the war that once was Black Friday?

    So, I’d wait for Cyber Monday. I would do my online shopping in peace, hoping everything in my cart stays in stock until I’m ready to check out. But since the pandemic, in-person shopping is no longer the more convenient option.

    Now that online shopping is the norm, sales aren’t exclusive to in-store shoppers. We can enjoy the mall without leaving our homes — and it’s not like I was trying anything on in-store anyway.

    So, it all leads up to one of the best makeup sales in the game: the highly anticipated bi-annual Sephora sale. Since beauty products rarely go on sale — yes, that includes luxury skincare brands like Tatcha and even La Mer — Sephora shoppers are graced with a discount up to 20% depending on your membership status.

    If you’re anything like me, you take this sale very seriously. It’s a great time to try that viral makeup product you keep seeing on TikTok, or to stock up on your go-to products. And since products sell out very quickly during the sale, it’s smart to have your cart ready for purchase the moment it starts.

    When Is The 2024 Sephora Sale?

    Starting April 5 – 15, 2024, all products sold at Sephora stores will go on sale. The Sephora Collection itself will be 30% off for everyone – and with great dupes, brushes, and basics, you’ll definitely want to take advantage.

    For Rouge members (those who have spent over $1000 at Sephora in a year), all other products will be 20% off. For VIB members, 15% discount. And for your basic Sephora Insider, you’ll get 10% off your entire purchase.

    What Are The Best Products To Get At The Sephora Sale?

    @toriejaden lmk if you guys want a part two !! #greenscreen #sephorasale ♬ original sound – torie jaden 🧚🏼♂️

    Now here we are, on the precipice of a mega-beauty sale – where all of your favorite brands are on sale in the same place, at the same time…and you feel lost.

    If you’re wondering what beauty products are worth spending the money on…luckily, I’ve tried most of them. I like to refer to my bedroom as a “mini Sephora” because of the sheer number of beauty products I own. If you need it, I probably have it.

    Here are some of my favorite beauty products at Sephora right now!


    Carolina Herrera Good Girl Perfume

    Carolina Herrera

    The perfume I get complimented on the most. I love the creative packaging, but the scent is what gets me. Floral, sultry, and long-lasting.


    ColorWow DreamCoat

    ColorWow

    Whenever I do a blowout with DreamCoat, people ask me if I’ve recently dyed my hair. If you want a no frizz style (even in the summer humidity), this is for you.


    Kerastase Premiere Anti-Breakage Repairing Mask

    Kerastase

    Kerastase is salon-worthy for a reason. While it may be on the more expensive side of hair care, it’s genuinely worth it. This will save your damaged hair and bring it back to life.


    Paula’s Choice Liquid Exfoliant

    Paula’s Choice

    Say goodbye to blackheads, texture, and breakouts, and hello to glowing, gorgeous skin. It’s a cult favorite, but it’s deserved.


    Summer Friday’s Lip Butter Balm

    Summer Fridays

    If you can’t go rhode, go Summer Friday’s. I’ve been using the mint flavor as a clear gloss that’s hydrating and it’s paid off.


    Tower 28 Beauty OneLiner

    Tower 28

    An eyeliner and lip liner all in one?! Sign me up. I love these as a creamy lip liner that stays all day.

    Jai Phillips

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  • The New Gen Of Kar-Jenners: North West Is Starting A Skincare Line

    The New Gen Of Kar-Jenners: North West Is Starting A Skincare Line

    In between posting dance videos, chaotic lip syncs, and performing a social experiment on Ice Spice to fully imitate her, North West is certainly TikTok’s busiest nepo baby. At all hours of the day, you can find @kimandnorth alive on the app. Whether it be North forcing Kim Kardashian to do dances created by Charli D’Amelio or posting sped-up videos of Drunk Elephant products – it’s wild.


    And nine-year-old North West isn’t the only child of the Kar-Jenner clan who has entered the TikTok world to give us even more unnecessary shots into the Kardashian lifestyle. There’s also an account for @pandkourt (Penelope Disick and Kourtney Kardashian). But perhaps we have given the two children
    too much attention for the time being.

    What happens when you give the nine-year-old daughter of ego-maniac Kanye West and ultimate influencer Kim Kardashian a couple of million followers on TikTok? That’s right, a skincare brand. The old axiom is “the devil works hard, but Kris Jenner works harder,” but you weren’t even
    ready for momager Kim Kardashian.

    The Kar-Jenner’s have what Kris Jenner didn’t have at this age: the biggest following collectively on Instagram and enough influence to dictate trends moving forward. This means it’ll be a hell of a lot easier for them to get their children the same platform and force them into the spotlight as the Next Gen of the Jenners.

    Kim Kardashian has already
    filed trademarks for both a toy and skincare line on North’s behalf. The skincare line will feature non-medicated skin preparations, moisturizers, lotions, creams, and cleansers with the possibility of products like serums, haircare, and bath products in the future. As for the toy brand, expect dolls and action figures with the possibility of educational toys.

    It’s borderline insanity to think that North West will be pushing skincare products to nine-year-old girls. While I’m all for the “doing what makes you feel good” mentality, not every young girl needs to be thinking about what serum to use. But maybe it’s just me.

    Maybe I grew up in a different time and all nine-year-olds absolutely
    have to have a routine because all TikTokers have one. Who’s to say! But I do know this is the beginning of the end. Not only do we have Kim’s Skims, Khloe’s Good American, Kylie’s Kylie Cosmetics, Kendall’s 818 and Kourtney’s Poosh, but now we are adding the children’s brands into the mix.

    @kimandnorth#duet with @icespicee ♬ Ac r7sheed – rhy 🎸🍃 🕸️

    A clothing trademark had already been registered for North in 2019, just the mere beginning of what I’m sure will be a long line of influencing from here on out. Not to mention rumored trademarks for Kylie Jenner and Travis Scott’s first child, Stormi Webster, and Penelope Disick have flown about. I’m sure Khloe’s not far behind with True.

    I shouldn’t be as shocked as I am, considering North
    loves a good skincare TikTok. Whether it be trying SKKN by Kim or her plethora of brightly packaged moisturizers, she is already an influencer in the making.

    Who knows if North even pays attention to good ingredients – we know she has the money to afford top-notch skincare that isn’t necessarily accessible to the rest of us, so before you buy SKKN, or North’s impending skincare line, here are my recs:

      1. Dermalogica Dynamic Skin Retinol Serum
      2. Paula’s Choice Power Berry Serum
      3. The Ordinary Squalane Cleanser
      4. Glow Recipe Watermelon Glow AHA/BHA Toner
      5. Skinfix barrier+ Triple Lipid + Collagen Brightening Eye Treatment

    Jai Phillips

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