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Tag: skin

  • These Pore-Minimizing Gems Will Fool Everyone Into Thinking You Have Tiny Pores

    These Pore-Minimizing Gems Will Fool Everyone Into Thinking You Have Tiny Pores

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    “Shrinking” enlarged pores can be an uphill battle at times. The truth is, you can’t really change the shape of your pores with one specific product. Your pore size is determined by a bunch of different factors, like genetics, age, sun exposure, and skin type. But the good news is you can disguise or hide them if you use the right products.

    Some ingredients to look for that are good for hiding pores are AHAs and BHAs, which can exfoliate, and retinoids, which can work to unclog the pores. Sunscreen will also protect your skin from sun damage, preventing your pores from seeming enlarged.

    You also want to make sure you’re in a good routine with cleaning your face and exfoliating—unclogging the gunk and oil will make your pores appear smaller. But don’t forget to go gentle here—you don’t want to scrub so hard or wash your face too much that you cause inflammation and redness.

    But if you’re looking for products that can make your pores seem smaller, we’ve compiled some highly rated options below. Just remember that at the end of the day, we all have pores. So don’t stress too much if you think your pores look huge—having them is completely natural!

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    Sarah Yang

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  • We’re Beauty Editors—Here’s Our Sephora Holiday Wish List

    We’re Beauty Editors—Here’s Our Sephora Holiday Wish List

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    If you’re shopping for beauty gifts for the holidays, there’s no better person to take advice from than a beauty editor. At some point, just about every new launch crosses our desks—so we know exactly what’s worth it and what isn’t. That makes holiday shopping pretty streamlined. 

    This year, I asked the WWW beauty team if they would be willing to share their Sephora holiday wish list, and they did exactly that. Their picks range from bodycare to fragrance to makeup and everything in between. Keep reading for all of the highly coveted products from Sephora that are so good our editors are dropping hints for them ourselves. 

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    Katie Berohn

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  • This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin

    This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin

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    Of course, Sol de Janeiro’s best-selling Brazilian Bum Bum Body Cream ($48) was iconic in its own right BTT, but the brand and its slew of wonderfully scented, super-effective products have gained popularity and buzz at warp speed since accruing more and more attention on sites like TikTok. In fact, phrases like “best sol de janeiro products” and “sol de janeiro review” have reached fever-pitch search numbers on Google. So here I am, happy to oblige and give the people what they want! While I’ve been slathering on the Brazilian-inspired line of gourmand-centric products since the brand’s inception back in 2015, I realize some people might want some helpful direction in terms of which products to try first. Below are 17 of my all-time favorite Sol de Janeiro products, ranked and sorted by category. Yes, even though the brand started out as strictly bodycare, it has branched out into haircare and fragrance and constantly blesses us with new launches. Keep scrolling! 

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    Erin Jahns

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  • Glow From the Inside Out With These 16 Self-Care Essentials

    Glow From the Inside Out With These 16 Self-Care Essentials

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    It’s November, so I’m obviously already thinking about holiday gifts for my loved ones. In my opinion, anything that promotes relaxation and self-care is a solid option. But I have a discerning eye, so I’ve been looking for self-care gifts that are a level above the rest, and Keys Soulcare came to mind. It’s a brand that emphasizes physical self-care as well as caring for your soul. In fact, when you shop on-site, you’ll find confidence-building affirmations on each product’s page. And let’s be real: The best glow is one that comes from within. Keep reading to see my top 16 picks that will give you (or the loved one you’re shopping for) an indescribable radiance.

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    Emma Walsh

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  • The In-Flight Beauty Essentials You Need Based on Your TikTok Aesthetic

    The In-Flight Beauty Essentials You Need Based on Your TikTok Aesthetic

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    I have a confession: Lately, I’ve been binge-watching pack-with-me videos on TikTok. As a beauty editor, I especially love seeing which skincare, bodycare, makeup, and wellness essentials everyone is packing in their carry-ons. TikTok is an aesthetic-driven platform (see old money, balletcore, and night luxe, among others), so naturally, I’ve come across numerous trendy aesthetics in these videos. And since holiday travel is almost upon us, I decided to curate a list of beauty essentials you’ll need for your travel depending on which TikTok aesthetic speaks to you most. (It should come as no surprise that all the balletcore and wellness products are calling my name.) Keep reading to see what I think you should pack this season based on your TikTok aesthetic.

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    Emma Walsh

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  • I Just Tried This Under-Hyped Drugstore Skincare Brand, and OMG I Am *Impressed*

    I Just Tried This Under-Hyped Drugstore Skincare Brand, and OMG I Am *Impressed*

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    We’re big fans of drugstore beauty here at Who What Wear. Although I don’t usually use drugstore items in my daily skincare routine, I do have a few bodycare and makeup favorites I discovered at my local CVS back in the day that I still use to this day. Dove bodywash? Check! Bioderma micellar water? Double check!

    Moral of the story is never underestimate the power of a good drugstore item. Once you find one you love, the commitment can be lifelong. Like I said above, I normally wouldn’t wax poetic specifically about drugstore skincare, because in the past, I just hadn’t found anything in that price range that worked wonders for my skin—that is, until now. I recently gave a few items from Timeless Skin Care a spin, and I was immediately wowed. First, I couldn’t believe the price points—each item is so effective yet everything is under the $35 mark. Yep, you read that right! Finally, high-quality skincare that doesn’t cost a fortune! If you’re curious about this unicorn of a line and want to read a few of my thoughts on it, scroll below.

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    Shawna Hudson

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  • I Dislike Vitamin C and Retinol, so I Created a Bespoke Anti-Aging Serum Instead

    I Dislike Vitamin C and Retinol, so I Created a Bespoke Anti-Aging Serum Instead

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    The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go round.

    After almost three decades working as a celebrity aesthetician, Angela Caglia is an expert at marrying skincare and wellness. In fact, she created her namesake skincare line based on the belief that the two are inextricably linked. Her products focus on supporting the skin barrier, delivering active ingredients, and encouraging healthy aging. As such, she’s not one to fall into the latest skincare trend. Actually, she’s not one for trends at all. “Less is more. You do not need a lot of products; you just need quality products,” she says. “Don’t jump on trends, be intuitive with your skin needs, and use ingredients that work with your skin, not against it so you do not disrupt or strip the barrier.” 

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    Kaitlyn McLintock

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  • According to Derms, These 11 Products Fade Dark Spots in Record Time

    According to Derms, These 11 Products Fade Dark Spots in Record Time

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    With so much conflicting information and so many products out there, it can be tough to know where a treatment for dark spots even belongs in your skincare routine. Derms are here to help in that department.

    Board-certified dermatologist Lauren Penzi, MD, weighs in. “I recommend applying the dark spot corrector as the first step after cleansing,” she says. “Apply a thin layer to the dark spot/area. Then you can apply your serums, moisturizer, and SPF on top (in that order). At night, same thing—cleanser followed by dark spot corrector, followed by retinol/retinoid (if you use one) and then moisturizer.”

    Shirazi also has some advice for those with sensitive skin. If you do have sensitive skin, you’ll want to proceed with caution when using dark spot correctors. She says, “They are best applied to dry skin to reduce the risk of irritation. Be cautious of the number of products you are using with dark-spot-correcting ingredients in order to avoid irritation, which in turn can lead to worsening hyperpigmentation. It’s best to use one to two products designed to lighten dark spots that are comprehensive, meaning there are multiple ingredients in a single product to maximize benefits and reduce side effects. The most important product [you can use] to fight hyperpigmentation is sunscreen. Oftentimes, people focus on using products designed to lighten hyperpigmentation without protecting their skin from factors that play a major role in stimulating melanin—UV rays and visible light.

    “I love azelaic acid for dark spots for those with sensitive skin. It’s one of the gentlest ingredients to treat hyperpigmentation. It gets along well with others and also treats breakouts, which are often the cause of dark spots.”

    Garshick also stresses that those with sensitive skin who are also dealing with acne should be careful not to overdo it in this department since breakouts are another leading cause of dark spots. “Some ingredients like retinoids and exfoliating acids may be harsh or irritating on the skin, so when treating hyperpigmentation, it is often best to incorporate one new product at a time,” she says. “Importantly, for those who may be susceptible to post-inflammatory hyperpigmentation, it is especially important to avoid irritating the skin when treating hyperpigmentation, as this can actually lead to more discoloration.” 

    Keep scrolling for all the best dark spot correctors that derms recommend.

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    Shawna Hudson

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  • The best UK spas for total rest and relaxation

    The best UK spas for total rest and relaxation

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    Name a better feeling than slipping into a soft, white dressing gown, switching your phone to ‘out of office’ and being thoroughly taken care of? Our UK spas are so dreamy, you don’t have to travel far to find exactly this kind of escapism.

    From cosy country retreats that feel like you’ve left the world behind, to a beachside haven, or even a secret oasis in the centre of our biggest cities, there’s so many spas to choose from. Each offer up something different, whether you’re looking for all-organic treatments (hello, Bamford), fine dining to follow your facial (see: Glasgow’s Blythswood Square and London’s 45 Park Lane), pool cabanas with an ocean view (check out The Nici) or a sauna overlooking the forest (thank you, Galgorm).

    We love a solo or group spa sesh, so depending on how your social battery is doing, you can while away a day being preened and pampered by a stranger you don’t have to make small talk with, or you can chill with friends poolside and catch up over a mani and a glass of fizz.

    Of course, if you’ve taken a day out of your schedule and splashed out on some dedicated TLC, you’ll want to know that you’re in for a relaxing ride, with all the expertise on hand to give you exactly what you need, so we’ve carefully selected the best UK spas that will offer you the rest and relaxation you crave. *Inhales*. Ahhhhh, relaxation at its finest…

    Keen to head somewhere abroad? Check out our guides to the best spas in Europe and the best spas in the world.

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    Camilla Kay, Elle Turner, Lottie Winter, Charlie Teather, Georgia Trodd

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  • I’ve Spent My Whole Life Trying to Get Rid of My Eye Bags—This Is What Works

    I’ve Spent My Whole Life Trying to Get Rid of My Eye Bags—This Is What Works

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    This, I have found, is the most effective treatment for getting rid of eye bags straight away. While prevention is, of course, key, when you wake up with particularly prominent bags and puffiness, a cooling massage is the quickest and easiest way to reinvigorate eyes. “A gentle eye massage a few times a week will increase lymphatic circulation. This helps to reduce dark circles and minimise puffiness,” says Hamilton.

    The key is to ensure you’re not “dragging” skin. Because the skin around the eyes is so thin, it isn’t as elastic as other areas, meaning any sort of dragging can end up causing more harm than good. Ensure you apply a layer of eye cream first, then take a few minutes to tap the formula into the skin around the orbital bone. 

    Personally, I love to incorporate some cryo into this by using cold massaging tools. Rather than dragging the tools across my eyes, I like to apply my treatment and hold my cold cryo tools over my under-eye bags. The intensely cold sensation of the tools helps to divert blood flow from the area, taking down puffiness and reducing the appearance of dark circles in a matter of minutes.

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    Shannon Lawlor

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  • Biomimetic Skincare Is the Next-Gen Trend That’s Taking Over the Beauty Industry

    Biomimetic Skincare Is the Next-Gen Trend That’s Taking Over the Beauty Industry

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    The idea is that if your body recognizes a skincare ingredient as something it created itself, it allows it to penetrate deeper into the skin and work more effectively than a non-biomimetic ingredient. At least, that’s what skincare brands claim. But what do the derms think? There’s some complexity to consider.

    Take it from Yadav, who says, “The definition of traditional skincare is pretty subjective, and many ingredients that we’d place into that category also fall into the biomimetic category, such as ceramides and hyaluronic acid—ingredients that our bodies naturally produce.”

    In other words, biomimetic is a vague term at best. Furthermore, it can’t account for some very important and widely used ingredients that treat and protect our skin—the most important being sunscreen. “There are some ingredients, like chemical exfoliants and sunscreen, that you can’t just replace or get rid of entirely, but otherwise, I think it’s a great idea to try biomimetic skincare if other products aren’t working for you,” Yadav says. “Those with very sensitive or reactive skin may respond best to biomimetic skincare, as it’s not trying to ‘fight’ their skin but work with it.”

    Camp agrees, saying that biomimetic skincare is certainly effective, but there are other factors to consider. “Much of what makes a skincare product effective or not is the consistency of use,” he says. Still, he notes that “the regular use of products that contain biomimetic ingredients may give your skin a boost in its health and appearance.” 

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    Kaitlyn McLintock

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  • This New Class of Filler Is All About the Glow—Here’s What You Need to Know

    This New Class of Filler Is All About the Glow—Here’s What You Need to Know

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    I love that Skinvive offers a boost of hydration at the deeper levels of the skin. Skin dehydration is usually the cause of fine lines and wrinkles, and that’s something I’ve been dealing with myself. I’m super interested in trying out this treatment, so I asked Alexiades what kind of results we can expect after getting this.

    “Skin will immediately appear smoother and more luminous. In my first author-randomized, multi-center, evaluator-blind, controlled pivotal clinical study, 58% and 56% of patients treated with Skinvive by Juvéderm saw a ≥ 1 point improvement on the Allergan Cheek Smoothness Scale (ACSS) at one month and six months respectively. In a patient-reported satisfaction-with-skin questionnaire, 63% of patients were satisfied with how radiant their skin looked at six months compared with 11% before treatment (Alexiades et al Dermatologic Surgery 2023),” Alexiades says.

    Another key way you can maintain results is by using the right skincare. There are so many products out there that can give your skin a hydration boost and glow. Luckily for us, Alexiades also has an incredible line of products that works great for this. She explains, “One of the reasons I obtain the best results in the world post-procedure is because my patients utilize Macrene Actives following any procedure, from injectables to lasers. This increases the efficacy of the outcome multifold, such that instead of a series of treatments, patients often report they only need one. It is common in my practice for patients to decrease their need for injectables such as botulinum toxin (Botox) or fillers to only once a year because of continued use of Macrene Actives.”

    “In my patented formulations, I have incorporated all the classes of actives that one would ideally require to restore the skin to the way it was before starting to deteriorate at roughly the age of 25,” she continues. “These classes include peptides for boosting skin components, microencapsulated hyaluronic acid to augment the result of injectables such as Skinvive, antioxidants to repair damage due to exposures, barrier restorers, redness reducers, brighteners, and the list goes on.”

    As far as pricing goes, this one is on the steep side, so you have to be prepared to invest if you’re looking to get the treatment. Alexiades says it can run you anywhere from $500 to $2000 annually, depending on what your skin goals are.

    Below, shop a few of my Macrene Actives favorites along with other great products that’ll boost your skin’s glow.

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    Shawna Hudson

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  • Holiday Shopping Is on My Mind—These Amazon Beauty Products Are My Roman Empire

    Holiday Shopping Is on My Mind—These Amazon Beauty Products Are My Roman Empire

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    You might ask yourself, “Isn’t November 5 too early to be thinking about holiday shopping?” It’s a fair question, but when your job is to forecast beauty trends for all seasons, it’s never too early. That’s why I’m already thinking all about which beauty products should be at the top of your wish list this holiday season. 

    Below, I’ve curated the ultimate holiday gift guide for every beauty lover in your life. The picks range from luxe to extremely affordable, and they’re all from brands that are worth their salt. There’s something for everyone, spanning fragrance, haircare, skincare, and makeup. The best part? Everything is available on Amazon. Bookmark this page for all of your upcoming Black Friday shopping (we all know Amazon has the best Black Friday deals), and let the sale shopping begin. Many of these items already have great deals attached if you’re hoping to start your shopping a bit early, too. 

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    Katie Berohn

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  • The best retinol eye creams, according to dermatologists

    The best retinol eye creams, according to dermatologists

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    Adding one of the best retinol eye creams to your skincare routine is a sure-fire way to keep your under-eye area looking smooth and hydrated. And no, despite what some people say, you definitely don’t need to wait until you hit a certain age before you can start using retinol-based products. In fact, the earlier you start, the better.

    According to Dr Dendy Engelman, top skincare specialist and Elizabeth Arden’s consulting New York dermatologist, you’re never too young for eye cream, since it’s more often than not the first area to start showing the effects of ageing. “I would definitely recommend the extra step of an eye cream because a) you need something that’s specifically formulated to not be too irritating and b) you want something extra nourishing and hydrating because the area is naturally more dry,” she says.

    Now, if there’s one ingredient that eclipses all others when it comes to smoothing your skin, it’s retinol (even better if it’s retinal). “As a board-certified dermatologist, retinol derivatives and vitamin A still holds the highest tier of benefits for helping with fine lines and wrinkles, for building collagen and elastin and for improving skin texture and reversing sun damage. There’s so many benefits to that ingredient,” Dr Dendy explains.

    Best retinol eye creams at a glance – our top picks:

    1. Best retinol eye cream overall: Medik8 Crystal Retinal Ceramide Eye, £42, Medik8
    2. Best plumping retinol eye cream: Kate Somerville + Retinol Firming Eye Cream, £82, Cult Beauty
    3. Best retinol eye cream for sensitive skin: La Roche-Posay Redermic [R] Retinol Eye Cream, £30, LookFantastic
    4. Best overnight retinol eye cream: Olay Retinol 24 Night Eye Cream With Retinol & Vitamin B3, £38, Boots

    Medik8 Crystal Retinal Ceramide Eye

    Kate Somerville + Retinol Firming Eye Cream

    La Roche-Posay Redermic [R] Retinol Eye Cream

    Olay Retinol 24 Night Eye Cream With Retinol & Vitamin B3

    What is retinol and how does it work?

    As a vitamin A derivative, retinol is a type of retinoid that’s used as an active ingredient in beauty to brighten dull skin, prevent wrinkles and reverse the appearance of blemishes and dark spots. It achieves this by penetrating your skin and stimulating your natural collagen production and promoting faster cell turnover.

    Magic, right? Absolutely. However, remember that retinol can be a rather potent ingredient. In other words, if you have sensitive skin, you might want to start off with a product that contains a small dosage. You may notice that some products often pair it with ingredients such as ceramides, vitamin E, hyaluronic acid, aloe vera and peptides to make the eye cream more gentle and hydrating.

    Make sure to combine it with a quality SPF cream, since retinol can make your skin more vulnerable to sun damage. As for how best to apply your eye cream, Dr Dendy notes that as is the case with all products applied in the under-eye area, it’s best to “use your ring finger to minimise the amount of pressure used.”

    How often can I use retinol eye cream?

    How often should use your retinol eye creams, you ask? We have an answer for that too. “If you’re more sensitive to retinol, increase your usage very slowly,” Dr Dendy adds. “I’d say once a week for a week. Twice a week for two weeks. Three times a week for three weeks and increase it as you can. If you can only get it on every other night, that’s OK, you’ll still get the benefits of the retinol, so you don’t need to rush.”

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    Elle Turner, Denise Primbet

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  • Nordstrom’s Most Popular Beauty Products Are So Good 15—I’d Prioritize These 15

    Nordstrom’s Most Popular Beauty Products Are So Good 15—I’d Prioritize These 15

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    I check in on my favorite beauty retailers like clockwork. Whether it’s Sephora, Ulta, Amazon, or, in this case, Nordstrom. As a beauty editor, it’s literally my job, but honestly, I would do it even if it wasn’t. I just love knowing which brands and products are available at each one, and even more importantly, which brands and products are being rated and reviewed above the others. Even if I don’t buy something (which is admittedly rare), I treat it like window-shopping, keeping my finger on the pulse of what’s new and now. 

    Recently, as I was scrolling through Nordstrom’s beauty section, I noticed some of the most popular skincare products were either 1) products I use and love or 2) products that I have at the top of my skincare wish list. The best part is that they’re all top-rated with an impressive amount of five-star reviews to back them up. From a luxe hydrating essence to a brightening eye mask, keep scrolling to see and shop all 15 products.

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    Kaitlyn McLintock

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  • Sephora’s Savings Event Is Ending Soon: 18 Products to Snag While You Still Can

    Sephora’s Savings Event Is Ending Soon: 18 Products to Snag While You Still Can

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    In case you missed it, the Sephora Savings Event is happening right now, which means all of its Beauty Insiders can score major discounts on pretty much everything sitewide. Here are the details: Rouge members will receive 20% off; VIB members will receive 15% off; and Insiders will receive 10% off. Use the code TIMETOSAVE at checkout. That’s it. That’s all you need to know. Well, except for the fact that Sephora Collection products are all 30% off. 

    So, yeah, it’s a pretty big deal, and you don’t want to miss out on it. Luckily, you have until November 6 to click “add to basket.” I, for one, have a whole wish list of products I want to buy to refresh my beauty routine ahead of the cold winter months. And I thought I’d share it with you. Ahead, check out everything I’m planning on grabbing during this sale, from an end-all matte eye shadow palette to a dreamy designer fragrance. 

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    Kaitlyn McLintock

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  • If You’re Not Pairing Vitamin C With This Ingredient, Your Skin Is Losing Out

    If You’re Not Pairing Vitamin C With This Ingredient, Your Skin Is Losing Out

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    According to Yadav, ferulic acid is another antioxidant that supports and enhances the effects of vitamin C. “Ferulic acid is another potent antioxidant found in many different types of plants, including grasses, grains, fruits, and flowers. I often recommend using ferulic acid in conjunction with vitamin C. These two are a great pair because they help make each other more effective when it comes to protection from UV damage, giving you more bang for your buck. Ferulic acid also helps stabilize vitamin C, which is a notoriously unstable ingredient and breaks down easily without the proper support.” 

    Elyse Love, MD, FAAD, Board-Certified Dermatologist at GlamDerm, agrees, saying the two work best when used in tandem. Ferulic acid increases the stability and supports the antioxidant properties of vitamin C. This synergistic relationship maximizes the potential of the vitamin C.” 

    The best part is that there are nearly zero downsides or drawbacks to this ingredient pairing, save for irritation when used in high percentages. “For vitamin C, tolerability will depend on the form and the concentration,” Love says. “L-ascorbic acid is the most potent form of vitamin C and is typically found in a range from 10-20%, with higher concentrations being more potentially irritating. Those with sensitive skin will benefit from stating with lower percentages and/or gentler vitamin C formulations to prevent irritation.” In that case, she recommends First Aid Beauty’s 10% Vitamin C Brightening Serum ($50) since it’s designed for sensitive skin. 

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    Kaitlyn McLintock

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  • I’m a Beauty Director and Rely on These 36 Sephora Gems Each Time I Do My Makeup

    I’m a Beauty Director and Rely on These 36 Sephora Gems Each Time I Do My Makeup

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    I’ve been obsessed with Sephora ever since I started dancing in elementary school and my mom would take me on very exciting, pre-recital expeditions to the retailer in order to stock up on whatever type of makeup or hair products were needed for my different costumes. (I still have vivid memories of glittery, bright purple lids courtesy of Urban Decay.) These days, as a product-obsessed beauty director, my appreciation for Sephora has only intensified, and it’s where I buy the majority of the skincare and makeup products I rely on daily. So, in the spirit of shopping and saving, I’m sharing said skincare and makeup routine below. Keep scrolling! You’re sure to find a handful of new, editor-vetted products just below.

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    Erin Jahns

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  • LED Face Masks Are Worth the Splurge But Only If You Know the Best Ones to Buy

    LED Face Masks Are Worth the Splurge But Only If You Know the Best Ones to Buy

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    You already know that we’re huge fans of LED masks here. And we’re not the only ones obsessed—Bella Hadid, Chrissy Teigen, Kate Hudson, Kourtney Kardashian (the list goes on) have all praised light therapy.

    But for those of you who may not be familiar with the at-home treatment yet, we have a few experts who can fill you in on the benefits these devices provide. “Studies suggest that LED light therapy is beneficial,” explains board-certified cosmetic dermatologist Blair Murphy-Rose, MD, FAAD. “Red light has been shown to reduce inflammation in the skin and to stimulate fibroblasts to produce collagen, which can reduce and prevent wrinkles and can improve skin texture. Red light is often thought of as the ‘anti-aging’ light, while blue light is the ‘anti-acne’ light. Blue light has been demonstrated to treat acne by reducing P. acnes bacteria and by decreasing the activity of acne-promoting oil glands. Optimal results will be achieved while combining light therapy treatments with a well-designed skincare routine and to consider in-office procedures that are capable of bringing about the most significant improvements.”

    Many masks are designed for quick treatments (starting at 10 minutes a session) and can be a nice addition to any skincare routine since they require pretty much no extra effort. But with these kinds of devices becoming more popular, it can also be tough to know which ones offer the best results and which one is right for your particular skin type. For a little expert advice and device recommendations, keep scrolling below.

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    Shawna Hudson

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  • Are Your Sheet Masks Actually Working? According to an Expert, the Answer Is No

    Are Your Sheet Masks Actually Working? According to an Expert, the Answer Is No

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    Topical products can only go so far if they don’t have a little help. “Most skincare products that are applied topically only work at the skin’s surface, which often results in most active ingredients immediately starting to evaporate after they are applied,” says Chu. “In order for your ingredients to actually reach into the deeper layers of the skin, it requires the ability to penetrate (when an active ingredient is able to make its way through the stratum corneum and into the deep layers). Research has shown that when skincare is able to penetrate the stratum corneum in the epidermis, active ingredients show higher efficacy. While this may sound fairly straightforward, it is often easier said than done. The stratum corneum serves as the first barrier between your body and the environment, and as such, it is designed to keep elements out. Furthermore, this layer of skin made of keratin and lipids is waterproof, which further inhibits the ability for skincare to penetrate.”

    Yikes! This definitely makes me think twice about all my skincare products. “To ensure that our skincare is able to penetrate, we utilize LipoButy, a patented technology utilizing liposomes to facilitate the transport and delivery of the formulation into the deep layer of the skin,” Chu further explains. “Liposomes are constructed of the same material as a cell membrane and have a small particle size, which means that it is able to mimic the property of the skin membrane and allow it to seamlessly penetrate through the skin. The liposome’s phospholipid bilayer preserves the integrity of the formulation and its active ingredients by encapsulating it entirely, which prevents degradation and loss of ingredients during transport. Unlike traditional liposome technology—which only allows the encapsulation of one ingredient—LipoButy is able to encapsulate the entire formulation. Within each drop of our formulation, there are one trillion liposomes working diligently to get the formulation to where it needs to be.”

    I tried these sheet masks out for a week, and my thoughts on them are below.

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    Shawna Hudson

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